Sponsorship overview

The Steam Whistle story begins in the spring of 1998 when three friends were on a canoe trip in the Ontario heartland. Greg Taylor, Cam Heaps and Greg Cromwell had all been colleagues at one of Canada's premier microbreweries producing quality beer in the late 1980's and 90's - before it was bought out by a national brewer and closed down. As they sat around the campfire, the self-named "Three Fired Guys" dreamed of running their own brewery one day.

They wanted to make a Pilsner that would compete with the best in the world. They wrote a plan and quickly attracted investors with their vision and passion.