2022-08-03
Toronto Raptors, Boston Celtics and Utah Jazz headline eighth NBA Canada Series presented by Bell
2022 preseason games will features Raptors vs. Jazz in Edmonton (Oct. 2) and Raptors vs. Celtics in Montreal (Oct. 14)The National Basketball Association (NBA) today announced that the eighth NBA Canada Series presented by Bell will feature two preseason games in Edmonton and Montreal in October 2022, marking the first time the series will be held since 2019.On Sunday, Oct. 2, the Toronto Raptors will take on the Utah Jazz at Rogers Place in Edmonton, AB, marking the first NBA Canada Series presented by Bell appearance for the Jazz and the first NBA game at Rogers Place.  The Raptors currently feature 2019 NBA champion Pascal Siakam and 2021-22 NBA Rookie of the Year Scottie Barnes, in addition to Quebec-natives Chris Boucher and Khem Birch and Toronto’s Dalano Banton.  The Jazz currently feature three-time NBA All-Star Donovan Mitchell and Canadian forward Nickeil Alexander-Walker.On Friday, Oct. 14, the Raptors will face the 2022 NBA Eastern Conference champion Boston Celtics at the Bell Centre in Montreal, QC, marking the second NBA Canada Series presented by Bell appearance for the Celtics in Montreal (2013) and the league’s sixth game in Montreal since 2012.  The Celtics currently feature three-time NBA All-Star and 2021-22 All-NBA First Team member Jayson Tatum, 2020-21 NBA All-Star Jaylen Brown and 2021-22 NBA Defensive Player of the Year Marcus Smart.Fans in Canada can register for exclusive presale ticket access at NBA.com/CanadaSeries.  Tickets for both games will go on sale Aug. 19 through Ticketmaster.  In addition to presenting partner Bell, supporting partners of the NBA Canada Series include Hennessy (Montreal), Michelob Ultra, Nike and Tangerine.The two games will mark the 10-year anniversary of the first NBA Canada Series presented by Bell game, which featured the Raptors and the New York Knicks playing a preseason game in Montreal in 2012.  In total, 14 NBA teams have participated in 14 preseason games across five provinces as part of the NBA Canada Series presented by Bell, drawing a total attendance of more than a quarter of a million Canadians.For more information, fans in Canada can follow the NBA on Facebook, Twitter, Instagram and TikTok.  A full range of official NBA merchandise is available at the NBA Store in Canada by visiting NBAStore.ca.Executive and Player Quotes:NBA Canada Managing Director Leah MacNab:“As we approach 10 years since the first NBA Canada Series presented by Bell game, I am immensely proud of the positive impact this series continues to make on the Canadian basketball community – from first NBA experiences for fans and families, to hosting dozens of camps, community programs and court refurbishments, we appreciate the ongoing commitment of Bell and our teams to bring the thrill of live games to our dedicated fans across the country.Bell Vice-President Brand & Sponsorship, David Kennedy:“As a proud partner of both the Toronto Raptors and the league, we’re excited to bring the live NBA experience back to fans in Edmonton and Montréal.  In addition to the games, our sponsorship of NBA Canada Series will include Bell for Better initiatives that will connect communities and inspire change through basketball.”Toronto Raptors General Manager Bobby Webster:“It’s so good to once again be able to play in front of our fans across Canada. We’re looking forward to returning to Montreal, and to playing at Rogers Place in Edmonton for the first time. It’s a fantastic reminder, as we begin a new season, that we are Canada’s team, and we look forward to making Raptors fans proud, no matter where they are cheering from.”Boston Celtics President Rich Gotham:“We’re excited to bring Celtics basketball to fans in Montreal as part of NBA Canada Series.  We applaud the NBA’s continued commitment to growing the game globally.”Utah Jazz General Manager Justin Zanik:“We’re excited to be featured in the preseason NBA Canada Series.  It is a unique opportunity for our organization to engage with the league’s Canadian fans in Edmonton. Our players and staff are looking forward to it.”...
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2022-08-03
New Balance becomes official MLB licensee
There was a time I described New Balance as the Volvo of athletic shoes, back when it bragged about being “endorsed by no one.” But now, the brand has hundreds of MLB players under contract, along with team deals with the Red Sox and Mets.Thus, it is taking the next logical step with an MLB license that will allow it to show its endorsers in uniform. Brand ambassadors already include Mets SS Francisco Lindor and Astros 2B Jose Altuve. The brand earlier this month rolled out a complete line called The Lindor Collection.“They have a tremendous amount of players under contract (around 20% of MLB) and they want to get closer to the game and tell their story,” said MLB CRO Noah Garden, adding that he expects New Balance to start utilizing its new rights at or just before the postseason.My colleague David Broughton cites iSpot.tv data as showing that $2.51 million of the $11.1 million that New Balance spent across all TV advertising over the last year was dedicated to national MLB programming (compared to 45% for the NBA). The brand spent just $44,000 during baseball telecasts in the 12 months before that (July 2020-July 2021).Source: https://sportsbusinessjournal.com/en/SB-Blogs/Newsletter-Marketing/2022/07/27...
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2022-08-03
Recipe Unlimited finds a perfect match with Tennis Canada and National Bank Open presented by Rogers partnership
This August, Recipe Unlimited Corporation is joining the National Bank Open presented by Rogers in Toronto as the newest food and beverage partner, where event goers can take a break from the matches and enjoy an elevated culinary experience on the grounds. Recipe will bring a collection of its iconic brands to life on the grounds of the National Bank Open with the newly renovated Food Courtyard. The annual tennis tournament will host players from the WTA Tour on the grounds of the newly named Sobeys Stadium. Fans can visit their favourite Recipe brands like Kelseys, Harvey's, New York Fries, Pickle Barrel, Añejo, Durty Dawgs, The Keg, Fresh Restaurants, The Landing Group and Bier Markt! Visitors can also use their Ultimate Dining Cards at any of the food and beverage concessions and are invited to visit their on-site activation as well as the expanded Food Courtyard. Returning to the event is Recipe's lead event catering brand, Marigold & Onions, which has been serving tennis fans at the National Bank Open for over 12 years. "We are excited to expand our presence across Canada's largest sporting events and bring together such an exciting group of restaurant brands and dishes to fans at the National Bank Open," says Peter Higley, President of Catering Division. "The athletes won't be the only professional servers there, but we will leave the competition up to them," adds Higley. The National Bank Open is taking place at Sobeys Stadium in Toronto from August 6 to 14, 2022. ...
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2022-08-03
Major League Soccer And Avant Announce Multi-Year Partnership
MLS and Avant Announce MLS Co-Brand Credit CardThe "MLS Forward Credit Card powered by Avant" to feature pre-sale access to MLS special events, merchandise discounts, cash back, gift cards, and moreAs Major League Soccer (MLS) nears the mid-way mark of its exciting 27th season, MLS and Avant, a credit-first neobank* that gives consumers access to the financial solutions they deserve, announced today a multi-year partnership."This multi-year exclusive strategic partnership with MLS further expands upon Avant's offering to its customers," says Kevin Chin, Head of Business Development & Partnerships at Avant. "The agreement designates Avant as the Official Credit Card* Partner of Major League Soccer, the MLS All-Star Game, MLS Cup and eMLS, and will result in the creation of the fan affinity credit card."Cardholders will have access to benefits including ticket pre-sales, express entry to select major events, and merchandise. Additionally, cardholders will earn rewards points on purchases, including increased rewards for certain categories of purchases such as MLS-related purchases. Points can be redeemed for cash back, tickets to MLS matches, and gift cards for MLS merchandise. Avant will also have the license to create specific credit card designs for 21 Major League Soccer clubs in the U.S. Among the additional highlights of the wide-ranging partnership, Avant will be featured at major MLS events including the MLS All-Star Game presented by Target, MLS Cup Playoffs, and MLS Cup. Avant also becomes a Presenting Sponsor of MLS matches on Univision during the second half of the current MLS regular season.In the days leading up to the 2022 MLS All-Star Game in Minnesota, MLS and Avant will take to the streets of the Twin Cities to offer consumers compelling experiences to drive awareness of the new partnership. Prizes for the fans participating in fun-filled contests at the activations include a trip to MLS Cup."As Major League Soccer continues to experience a period of incredible growth and innovation focused on the fan experience, we are proud to partner with Avant to engage fans and reward them for their passion," said Carter Ladd, MLS EVP, Brand Alliances and Consumer Products. "We look forward to collaborating with Avant on offering access to an MLS-branded affinity credit card that will provide our fans with access to a series of experiences and a way to highlight their fandom through their everyday lives."The partnership with MLS follows Avant's recent milestone of surpassing one million customers for the Avant Credit Card. The Avant Credit Card was named the third fastest-growing card business in the U.S. by Nilson - the number of Avant Credit Card holders grew 145% in 2021 and surpassed one million cardholders in January 2022."This is an exciting milestone in our company's journey," says Matt Bochenek, CEO of Avant. "The strategic partnership with Major League Soccer aligns with our vision and values. We're continually building our business in a way that brings value to underserved customers, providing them with solutions to own their financial journeys using the MLS Forward Credit Card powered by Avant, issued by WebBank."Major League Soccer is the fastest-growing soccer league in the world, more than doubling in size to 29 clubs over the last 15 years. The momentum will continue as soccer will grow throughout North America on the road to the 2026 FIFA World Cup hosted by the US, Canada, and Mexico. With players representing 82 countries, MLS has the most global player pool in all sports, and its fan base is one of the youngest, most diverse audiences in North American sports....
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2022-07-29
Empowering Better World with Technology, Hisense and FIFA Create a Perfect Future through Long-term Collaborations
On July 27th, Dr. Lan Lin, Chairman of Hisense Group Holdings Co., Ltd., and Franjo Bobinac, Vice President of Hisense International Co., Ltd., were invited to visit and meet with FIFA President Gianni Infantino and executives at FIFA headquarters in Zurich. This was the first official meeting between Hisense and FIFA, and both organizations had in-depth communication on the long-term collaborations and toured around FIFA headquarters. Technology for Better Life, Creating a Perfect Tournament Experience Before FIFA World Cup Russia 2018™ kicked off, FIFA headquarters welcomed the world's first Dual Color 100-inch 4K Hisense Laser TV L7. Today, Hisense successfully obtained FIFA's recognition and again installed 3 new Laser TVs at FIFA headquarters. Ahead of FIFA World Cup Qatar 2022™, through its state-of-art technology, Hisense presented a higher level of tournament viewing experience with the world's first Tri-Chroma Laser TV L9G for FIFA headquarters. During the meetings, executives from both sides enjoyed an exciting tournament together using Hisense Laser TV L9G. FIFA President Gianni Infantino expressed at the Hisense Open Day event before, "Hisense's compelling products and cutting-edge technology will provide football fans with an amazing viewing experience. Through technological innovation, we will join forces to bring fans an unforgettable FIFA World Cup."  In addition to receiving recognition from FIFA, Hisense Laser TV has also gained recognition from many global consumers. As Hisense's premium product, Hisense Laser TV has appeared in international events such as the Harvard China Forum and the United Nations Chinese Day, and entered the royal family in UAE, becoming one of consumers' best choices. From January to June this year, Hisense Laser TV sales in Australia, France, Canada, and other overseas markets have exceeded last year's annual sales.  Building a Sustainable Future through Close Collaboration Hisense has focused on social responsibility and striving to contribute further to sustainable global development. Embracing the same philosophy as FIFA, Hisense has also cooperated with FIFA Foundation, committing to charity and sustainable development. In September 2022, Hisense will participate in the FIFA Football for Schools Event, bringing a fun and educational workshop for South African children to give them more emotional support while increasing global environmental awareness, also engaging the public to build a sustainable planet for a greener future. Hisense has always been adhering to sports marketing and forming intensive collaborative partnerships with FIFA. Benefiting from its sponsorship position, Hisense's brand strength and awareness increased substantially, successfully expanding its global business. In 2022, Hisense has been ranked 7th in KANTAR BrandZ™ Chinese Global Top 50 Brand Builders and 1st in the Home Appliances category. Driven by globally integrated R&D capability, Hisense consistently launched technological products, contributing to Hisense's revenue reaching 73.1 billion RMB from January to May 2022.  At FIFA World Cup Qatar 2022™, Hisense will work closely with FIFA to bring better tournament experiences to global consumers. View original content to download multimedia:https://www.prnewswire.com/news-releases/empowering-better-world-with-technology-hisense-and-fifa-create-a-perfect-future-through-long-term-collaborations-301596011.html SOURCE Hisense ...
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2022-07-29
VINFAST And IRONMAN Announce A Groundbreaking And Comprehensive Global Partnership
VinFast, the world's first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming rights partner of the IRONMAN U.S. Series from 2022. Under the agreement, VinFast will also become the title partner for the 2022 IRONMAN® World Championship and the 2023 IRONMAN® 70.3® World Championship, each continuing through 2025, as well as the Exclusive Electric Vehicle Partner of the IRONMAN and IRONMAN 70.3 Series in U.S., Europe, and Asia through 2025.Moreover, VinFast will be the Exclusive Automotive Vehicle, Electric Vehicle, Electric Scooter, and Electric Bus partner, providing electric vehicles, including scooters, cars, and buses for IRONMAN and IRONMAN 70.3 events.As Naming Rights partner for the VinFast IRONMAN U.S. Series, Title partner of the VinFast IRONMAN World Championship, and a Premier Partner, VinFast will be provided with highly visible brand association at IRONMAN events around the globe. It will provide unique direct to consumer experiences onsite at IRONMAN races with opportunities for participants and fans to experience a next generation EV car through test drives and other experiential programming.The signing ceremony for the partnership was held on July 23, 2022 in Nha Trang, during the Vingroup Elite Vietnam Tour 3, and witnessed by many world-renowned media personalities and industry opinion leaders from North America."The IRONMAN Group is delighted to have developed with VinFast a comprehensive and far-reaching partnership, inclusive of our pinnacle IRONMAN and IRONMAN 70.3 World Championship events," said Andrew Messick, President and Chief Executive Officer for The IRONMAN Group. "We value the way VinFast pushes the boundaries forward through their smart and eco-friendly electric vehicles to create a sustainable future for all. This is much like the spirit of IRONMAN and our athletes to break through and surpass preconceived boundaries."As the world's first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, Vietnam's first EV brand, and a pioneer in many innovative areas and technologies, VinFast takes pride in achieving what many people thought could be impossible. VinFast has brought world-class quality EVs to consumers in the outstandingly short time, at a reasonable cost. Providing sustainable transportation, exemplifying the journey of champions is one of many efforts VinFast has made towards the goal to make premium electric vehicles attainable to everyone, contributing to the global electric vehicle revolution, for a greener and more sustainable future.By associating with IRONMAN and its series of mass participation sporting events that positively affect millions of people around the world, VinFast takes the opportunity to widely promote itself to the global citizens, as well as inspiring on the use of electric vehicles.Regarding the strategy behind the partnership, Ms. Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO stated: "Sharing the spirit that 'Anything is Possible,' we are honored to be a Premier Partner of IRONMAN & IRONMAN 70.3 Series. We are proud to be part of the moments that push people beyond their boundaries, and beyond what many have thought is humanly possible. We are certain that our electric mobility will strongly underpin the journeys of IRONMAN athletes around the world to be boundless."IRONMAN events are globally known for being one of the world's most challenging single-day sporting competitions. Since its debut in 1978, the IRONMAN triathlons are a series of full-distance races composed of a 2.4-mile swim, a 112-mile bicycle ride, and a 26.2-mile run, in that order. Similar to the IRONMAN triathlons, the IRONMAN 70.3 triathlons maintain the structure and format of the original triathlon series but with half-distance triathlons composed of 1.2-mile swim, 56-mile bike, and 13.1-mile run.With more than 40 IRONMAN triathlon races and 90 IRONMAN 70.3 triathlons worldwide, hundreds of thousands of athletes from around attempt to qualify for the respective IRONMAN World Championship and IRONMAN 70.3 World Championship which are known for their grueling course, challenging race conditions, and international media coverage. Receiving significant acclaim and public interest, the live broadcasts and documentary recap specials have earned top honors inclusive of 17 Sports Emmy Awards....
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2022-07-28
MassMutual lands deal for patch on Red Sox uniforms; Springfield company’s deal with $17M yearly
MassMutual will reportedly be the latest company to have its logo appear on a major sports franchise’s uniforms.According to Sports Business Journal’s Terry Lefton, the Springfield-based insurance company has agreed to a 10-year deal with the Boston Red Sox to secure rights to a patch on the team’s uniforms. MassMutual will reportedly pay $17 million per year, with “performance kickers” that could bump that up to $20 million a year, depending on how the team performs.Lefton reports that the Red Sox are dismissing the news as a “rumor,” but also says other teams in the industry are treating the agreement as a done deal.Lefton notes that there is only one other active jersey patch deal in MLB, a four-year deal worth $9 million a year between Motorola and the San Diego Padres.While the sponsored jersey patch is a new development for MLB, it’s already a mainstay in the NBA. The Boston Celtics have had jersey matches for both GE and Vista Print. The Celtics’ initial deal with GE was reportedly a three-year agreement worth $7 million a year. The reported deal between the Red Sox and MassMutual shows a significant jump in both commitment and sheer monetary value in the patches.Source: https://www.masslive.com/redsox/2022/07/massmutual-lands-deal-for-patch-on-red-sox-uniforms-springfield-companys-deal-with-17m-yearly-report.html...
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2022-07-28
Bojangles Renews Partnership With Crimson Tide
Bojangles'​ Restaurants, Inc.​ has once again renewed their partnership with Alabama Athletics and will continue to be seen, heard, and TASTED inside Bryant-Denny Stadium, Coleman Coliseum, Sewell-Thomas, and The Rhoads House this season. It's getting close to Football Season, but whether it's breakfast - lunch - or dinner, it's always "BO TIME" y'all! ...
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2022-07-28
FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’ Menu, Including Rugfather Sandwich
FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather.Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs experience via DoorDash, marking the first major project to be rolled out as part of the two brands’ previously confirmed collaborative relationship.The FaZe Subs menu—which is the result of FaZe Clan members having worked diligently with Chef Eric Greenspan to compile a fan-pleasing assortment of sandwiches—will initially launch in select cities in 23 states on July 26. Meanwhile, those not included in the initial launch can take comfort in knowing there are plans for further expansion of the experience to include more cities in the U.S. and Canada later in 2022.Highlights from the FaZe Subs menu include the #EZAF (which boasts ham, cheddar, honey, mustard, and Fritos), the Overkill (comprised of turkey, ham, bacon, provolone, pepperoncini, FaZe Sauce, and Ruffles), the Hot Drop (stacked with grilled chicken, provolone, buffalo sauce, and Flamin’ Hot Cheetos), and the aforementioned Rugfather.In comments to Complex, FaZe Rug pointed to memories of “childhood snacks” as being a key source of inspiration for the Rugfather’s build.“You see people putting fries in burgers, Doritos in sandwiches, and now you have a little Funyon in the sandy, so here comes The Rugfather,” said Rug, who also noted that the project’s “unique packaging” was carefully designed with gaming in mind.Fans and VIP guests are set to convene this Saturday for FaZe Rug’s Summer Festival in Los Angeles, where attendees will have the chance to give new sandwiches a taste at the FaZe Clan warehouse space while also sticking around for merch giveaways and more.See a new partnership-detailing video starring FaZe Rug (and featuring the Rugfather in action) above. And below, get a closer look at what to expect from the larger FaZe Subs menu, which is being brought to fans with help from Virtual Dining Concepts.Source: https://www.complex.com/pop-culture/faze-clan-doordash-subs-menu...
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2022-07-25
How Champs Sports Is Participating in the Fight for Women’s Equity in Sports With ‘Women Win’ Campaign
With Title IX turning 50, the spotlight on the fight for women’s equity in sport is brighter than ever. To further the fight, Champs Sports has teamed up with female athlete advocacy platform Voiceinsport for its latest “Women Win” campaign.The latest iteration of “Women Win” — which is launching today — is part of the Foot Locker Inc.-owned retailer’s ongoing effort to promote gender equity within sports. In addition to the campaign itself, Champs Sports will engage in programming in key cities throughout July across the country.Champs Sports kicked off the effort on July 17 with an event at its Homefield in Pembroke Pines store in Florida. The event featured college basketball standouts Haley and Hanna Cavinder — who signed an NIL deal with the retailer in 2021 — as well as Everglades High School athletes. The remaining events will include a Reebok workout class with former WNBA player Ty Young in Dallas, an Under Armour event with D1 Volleyball player Sydney Moore in Atlanta and a panel discussion in Los Angeles for the Voiceinsport Foundation’s Title IX Micro Grant Program led by Champs Sports and Puma.Additionally, a collaborative product range — dubbed moreVIS — will release via the Homefield in Pembroke Pines store and Champssports.com, with all proceeds from sales going toward the funding of memberships for women athletes “to unlock access to Voiceinsport mental health and nutrition services.”Below, Champs Sports and Eastbay SVP and GM Guy Harkless offers FN insights into its ongoing “Women Win” effort.What makes this year’s iteration of the “Women Win” campaign particularly impactful?“It’s a campaign that we’ve been running now for quite some time, this is the sixth year that we’ve run ‘Women Win.’ We, as a retailer, do the best we can to make sure that we’re establishing collaboration and sparking conversations that are really important. This year, I think we found a really great partner with the Voiceinsport team. [Voiceinsport founder and CEO] Stef Strack is extremely strong in what she does, and she’s been able to establish something for the female athlete that really hasn’t existed before and is using it as a as an opportunity to build conversation around matters that are that are important — and there’s an accelerating number of those sorts of things. Advocacy with 50 years of Title IX this year was a pretty big deal with some of the things that they did up on Capitol Hill. We think now’s a really good moment for us to use our platform as a business and help spark conversation among our consumers as they look for a good place to build community.”How will the effort play out for the rest of the year?“We’re working across our business to bring in a number of our vendor partners, we’ve had a successful run with working across the board with the series — Puma, Adidas, Reebok, Under Armour, Converse New Balance, Ugg and our Cozi brand, which is a Foot Locker Inc. property from a private label standpoint. We brought them all together and have a series of programming. Essentially it started last weekend with some things that we did down in Pembroke Pines at our Homefield store. We brought in one of our initial NIL partners, the Cavinder twins, who we partnered up with several months ago and signed them to a two-year deal. We have a series of key markets and we’re linking in with all those key markets with activations that will run through the month of July. A ton of things are coming down the pike as we start to move forward into the next couple of months. We’ve been working on this now for quite a number of months, and our teams are doing a really good job with the programming and bringing it down to a community level where we can actually physically engage and have conversations and collaborate with consumers at the ground level in some of our key markets.”Why was Voiceinsport an ideal partner for Champs Sports for this effort?“Stef Strack who started that organization really has done something that’s really unique. One of the things that we’re doing from a Champs perspective is that we rounded out our consumers to what we call the modern athlete. It is a way for us to link in to all the things that are needs of an athlete. It’s not just performance on the field of play, it’s all the things that are about an athlete that they do around advocating for change and social justice and equity matters. It’s thinking through all the things that are important to sport. They say that 90% of sport performance is mental, so we want to link in to what it means to perform and think about what is helpful from a mental aspect. The sports psychologists that are part of our overall campaign that we’re doing, that’s also a large part of what Voiceinsport does. They bring in the psychology that’s part of sport, too, which is really important, and they’ve developed a platform that is all around mentorship and advocacy and all the things that you’d want to see. I don’t think there’s really any other platform that’s out there doing it in the same way, so we found that they were really the right partner.” How would you best describe the impact Title IX has had on the world of sports? And why is it more relevant now than ever?“Leveling the playing field has been something that has been part and parcel of what Title IX has been a part of, and as you continue to think through where we are today, women’s empowerment has been something that’s super important and making sure that the female athlete has an ability to use that platform and establish a connectivity on the things that really matter. The athletes themselves, whether it’s been social change through African American athletes over the years, whether it’s the female athlete now establishing a platform and giving a ton of exposure to equity issues, we want to make sure that we keep a voice out there. It’s really important now, given all the things that are going on across the globe, that we do lean in here. You’ve got athletes like Megan Rapinoe, who is the women’s soccer player who has been very much at the forefront of change, and you’ve got a number of other athletes that have been a part of it. We partnered up with a group called Uninterrupted last year that’s gone into this year, and we’ve connected with Sedona Prince who has been a very outspoken athlete, plays for the University of Oregon, and and has been very much at the forefront of leaning into some of these issues with regards to Title IX and equity. Title IX was very good 50 years ago in terms of establishing legislation that the NCAA was going to live by and march toward, and now we need to continue to make sure that as we go through the next 50 years that there’s some things that have been gone well, but there’s certainly a lot more that we need to do to spark further change.”When the partnership with Voiceinsport was announced in early 2022, Champs Sports revealed it was the main sponsor of the organization’s trip to Capitol Hill in support of The Fair Play for Women Act of 2022. How will The Fair Play for Women Act of 2022 change women’s sports for the better?  “It’s another really important piece of legislation that we can codify as we move forward. As Stef and others come along to help support some of the efforts that are happening up on Capitol Hill, we know that things sometimes take a long time to actually be built into law, so it’s important to get in front of it now as the team continues to work on making sure that there’s a willingness to be successful at implementing change as we move over the next 50 years. Stitching into the fabric of our society the things that are really important around equity — and its equity at all levels — but certainly the equity around what’s happening from a female perspective is super important. Some of the things we’re doing from a Foot [Locker] Inc. perspective is we’re making sure that we do things around more empowerment for female voices across the business from a leadership perspective. This is another thing we would say is super important, using sport as an advocacy for change as we move into the next 50 years.”As the spotlight increases and the fight for equality continues, what does the future of women in sports look like? “There will be no barriers to women in sports. We need to make sure that pay equity is there. We do it as a corporation, but it should be there or in the sports platform too. Female athletes have been successful not only in the field of play, but also in business, so we need to make sure that we find ways to build bridges across all aspects. One of the things that I think is important as a society is that we find individuals who have been very successful in making sure that they are not involved in just women’s sport, but involved in sport from a much more broad based perspective. You see it in programming. It used to be 20, 30 years ago that you could not find a female broadcaster in sports. Now, you find a lot of them speaking not only in female sports, but sports in general — men’s, women’s, etc. across the board. We want to see more of that change as we move through the next 50 years, and make sure that it’s an equal playing field and that we have the ability for females that want to exceed in the world of sport and beyond to not be hamstrung by gender and make sure that gender is no longer a factor.”Source: https://www.csga.ca/article_content.asp?adminkey=be51e4fd1bedab63ba95f9f35c213d93&article=151...
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