2020-01-23
Carnival Corporation Sponsors Dallas International Film Festival
Carnival Corporation (NYSE/LSE: CCL;NYSE: CUK), the world's largest leisure travel company, today announced support for the Dallas arts community through a new sponsorship with Dallas Film and the Dallas International Film Festival (DIFF), the largest film festival in North Texas.Carnival Corporation's sponsorship of the 14th annual event, powered by Capital One, includes support for a newly added DIFF "Broaden Your Horizons" screenwriting competition. It offers aspiring writers the opportunity to submit scripts for feature films, television pilots and short films, which will be reviewed by readers at top Hollywood talent agencies and management companies. The winner will also receive a cruise vacation, among other prizes.In addition, the network of experienced film professionals tied to the festival can offer input to help improve story submissions, increase industry exposure and provide insider guidance on how to navigate the professional film business."We welcome the support of a major global brand such as Carnival Corporation to support our mission to help develop the next generation of filmmakers," said Johnathan Brownlee, chief executive officer at Dallas Film. "Having Carnival Corporation as one of our sponsors is a great fit, as going on a cruise goes hand in hand with instilling the creativity and open-mindedness that can come from new cultural experiences and exciting destinations. Those are valuable benefits for people from all walks of life, and especially important for writers looking to develop authentic characters and unique settings.""Art, music, film and stage shows are all part of the magic that makes cruising such an extraordinary vacation and the fastest growing segment of the vacation sector," said Roger Frizzell, chief communications officer for Carnival Corporation, whose nine cruise line brands include Carnival Cruise Line, Cunard, Holland America Line, Princess Cruises and Seabourn. "We support and encourage the growth of the arts as part of our commitment to the markets we serve – and that includes the Dallas-Fort Worth community, with its convenient access to our ships sailing out of the Port of Galveston."DIFF runs April 16, 2020, to April 23, 2020, at West Village in Uptown Dallas and is accepting screenplay entries now through midnight on March 31. The Dallas International Film Festival is one of the few competitions to allow re-entry after a quarterfinalist elimination to anyone who has purchased professional feedback, while also making the process of multiple submissions more affordable.Finalists will be announced during the DIFF Filmmakers Brunch, Sunday, April 19. Winners will receive DIFF Star Passes, professional consultations, up to $1,000 prize money and a writer's enrichment cruise. For more information on the Dallas International Film Festival, powered by Capital One, visit dallasfilm.org, dallasiff.org or contact info@dallasfilm.org. Information can also be found on: Facebook, Instagram and Twitter.Details on the screenplay competition are available at eventhorizonfilms.comClick here to view Carnival's profile....
2020-01-22
Although Big Beer Still Dominates Sports Sponsorships, Craft Brewers are Getting in on the Action
For decades, professional sports sponsorships were the domain of the biggest beer companies, and in 2020, that’s mostly still the case. However, craft brewers have been making inroads.Anheuser-Busch InBev remains the king of sports sponsorships, as the official beer sponsor of the four major pro sports leagues — the NFL, NBA, NHL and MLB.In fact, the world’s largest beer manufacturer’s marketing dollars have been so prolific that Sports Business Journal named A-B the “Sponsor of the Decade.” As the official beer sponsor of the Super Bowl, A-B’s heft will be on display next month during breaks in the onfield action between the Kansas City Chiefs and the San Francisco 49ers at Hard Rock Stadium in Miami.Super Bowl LIV marks A-B’s 40th year as an official sponsor of the big game. In that time, A-B has created 125 ads, which accounts for 10% of all Super Bowl ads, according to the company.This year, A-B will run four 60-second commercials for its Budweiser, Bud Light, Michelob Ultra and Michelob Ultra Pure Gold brands. Those spots come at a premium. This year, Fox is charging at least $5 million for 30 seconds of airtime, with some spots going for $5.6 million, according to The Wall Street Journal. All 77 commercial slots sold out in November.Though A-B has exclusivity rights over nationally televised ads during the big game, Molson Coors Beverage Company will run 30-second spots in local markets during the game for Saint Archer Gold, its low-calorie, low-carb challenger to Michelob Ultra.A-B’s exclusivity over the Super Bowl extends beyond televisions. Inside Hard Rock Stadium, A-B has exercised exclusivity rights over beer sales during the game, a company spokesperson confirmed to Brewbound. As such, fans at the big game won’t be able to buy craft beer brands normally sold at the stadium.Although A-B has dominated Super Bowl Sunday, craft brewers of various sizes have begun striking their own sports partnerships and moving into ballparks, stadiums and arenas.These partnerships have manifested themselves as designations as teams’ “official craft beer,” branded spaces within venues or specialty beers made in collaboration with teams. Among the first craft brewers to cut a deal was Kansas City’s Boulevard Brewing Company in 2017, striking one of the first “official craft beer” deals with the Kansas City Royals.In late 2017, the Boston Beer Company announced an 8-year-deal to make Samuel Adams the official beer of the Boston Red Sox, marking the first time a Brewers Association-defined craft brewer struck a partnership with a Major League Baseball franchise as its sole beer sponsor.Boston Beer chief marketing officer Lesya Lysyj told Brewbound the deal “shows how far craft brewing has come.”“That probably goes without saying, two iconic brands, an absolutely perfect fit,” she said.The deal literally changed the landscape of iconic Fenway Park, as an outfield Budweiser sign in right field was replaced by a Samuel Adams sign and a roof deck bar with a seating area rechristened the Sam Deck, where Boston Beer products have near exclusivity over the taps.Within a year of the deal, the Red Sox won the 2018 World Series. Meanwhile, Sam ‘76 is now the top-selling beer at Fenway Park.With a successful large-scale sponsorship under its belt, Boston Beer began striking sports partnerships for its fast-growing Truly Hard Seltzer brand. Last September, the company announced a deal to make Truly the “official U.S. hard seltzer” of the NHL. That deal marked a departure for Truly, which leaned on Instagram lifestyle influencers for its 2016 launch.The pivot was intentional, Lysyj said, as hard seltzer has become more mainstream and gender neutral and less seasonal.“The curve keeps smoothing out,” she said. “The reason the NHL is a great partnership for us is it bookends the summer months. That just on its own is one of the reasons we picked them.”Through its NHL partnership, Truly was the official sponsor of the league’s Winter Classic PreGame party in Dallas.Hockey was a popular target for beer partnerships in 2019. Both A-B and Molson Coors made deals with the NHL. Bud Light is the league’s official beer in the U.S., and both Budweiser and Molson Canadian are official beers in Canada. This non-exclusive sponsorship model is unique to the NHL.“We think it’s better for our fans,” NHL senior vice president of North American business development Kyle McMann told Brewbound.Boston Beer wasn’t the only top craft brand cutting sponsorship deals.Last month, D.G. Yuengling & Sons announced a multi-year partnership with the NHL’s New Jersey Devils and the Prudential Center in Newark, New Jersey, 125 miles east of the company’s headquarters in Pottsville, Pennsylvania. The deal grants Yuengling a 13,000 sq. ft. branded bar and dining space inside the arena, a first for the craft brewer. Yuengling also has signage throughout the arena and rights to use the team’s logo in its marketing efforts.Yuengling also made a multi-year deal in September to become the “official domestic beer” of the University of Central Florida Knights. That deal came a year after Yuengling acquired the naming rights to the former “Sun Dome” at the University of South Florida.Covington, Kentucky-based Braxton Brewing Company has also been a prolific sponsor of sports, especially in Ohio and Indiana. Braxton’s Vive Hard Seltzer is the official hard seltzer of the NFL’s Cincinnati Bengals, the NHL’s Columbus Blue Jackets, the NBA’s Indiana Pacers and MLS’s FC Cincinnati. For the Bengals, Blue Jackets and Pacers partnerships, Vive has created special variety packs for each team’s local market with team logos on the outer cartons.Braxton marketing manager Mitch Barnhill told Brewbound that the branded packs communicate to retail partners that the company is committed to investing in marketing behind the Vive brand, which launched in early 2019.“It’s signaling to them that again we’re willing to take a swing with some of these bigger sponsorships and really put our name out there along with some of those bigger brands in those markets,” he said.Through Vive’s sponsorships, Braxton has gained placements in each team’s venue, something that would have been out of reach without the deals. In 2019, Vive sold 50,000 case equivalents, according to a company spokesperson.“It’s created a nice halo effect with the beer brand,” Barnhill added. “Because Vive is so new, we’re able to start these partnerships and it’s driving beer growth as well because we’re able to get into places like Bankers Life Fieldhouse that we normally wouldn’t get into without some kind of sponsorship.”Another boon for Vive, which Samuel Adams benefits from with the Red Sox, is a connection in consumers’ minds with their local sports teams.“We’re the only local hard seltzer option that you can find packaged on the shelves,” Barnhill added. “We’re going up against the Trulys and the White Claws of the world, so when we partner with these local teams and — Indianapolis isn’t where we’re from — but it’s just really, really positive to see the support around the community.”In Miami, Craft Brew Alliance-owned Wynwood Brewing struck a deal in December to become the official craft beer of the Miami Heat, which netted the brewery four branded beer carts and other package placements at AmericanAirlines Arena.“We quickly realized that a lot of our consumers and their fans are the same people, so really for us it was just getting in front of the right fans and being part of something great,” VP of sales and marketing Ian Salzberg told Brewbound.This isn’t the first time Wynwood has dabbled with the Heat. Former Heat star Chris Bosh occasionally stopped by the brewery to brew with the staff.“He’s really into craft beer and brewing,” Salzberg added.In the past, Wynwood brewed White Hot Wheat as a nod to the team. However, the beers available at AmericanAirlines Arena this time around include La Rubia Blonde Ale, Laces IPA and Pop’s Porter, with the potential for rotating draft lines at the branded beer carts.The sponsorship includes advertising in the arena and access to team assets, which Salzberg said will adorn point-of-sale items. Wynwood will also host watch parties in its taproom for away games.The goal of the Heat partnership is to drive awareness for the Wynwood brand in its hometown.“Craft beer’s still not in Miami where it is in other parts of the country,” Salzberg said. “People are still discovering local beer and craft beer and hopefully this partnership will help us reach new people.”Wynwood’s partnership with the Heat came several weeks after A-B reached a deal to acquire CBA. A-B’s broad sports sponsorships allow other brands in its Brewers Collective, the company’s craft beer division, to collaborate with local teams.In Texas, A-B-owned Karbach Brewing brewed Crawford Bock for the MLB’s Houston Astros and donated a portion of sales to the Astros Foundation. Seattle-based Elysian Brewing brews The Noise, a pale ale, for the NFL’s Seattle Seahawks.Some A-B craft labels transcend markets. Chicago-based Goose Island released Fly-PA, a hazy IPA available at Lincoln Financial Field, home of the NFL’s Philadelphia Eagles.A-B’s beyond beer offerings have also benefited from the partnerships, according to a company spokesperson. A-B’s Bon & Viv Spiked Seltzer is the NFL’s official hard seltzer, and Babe is its official wine.Small brewers are also making inroads with sports deals in Florida. Biscayne Bay Brewing Company, based in Doral, Florida, plans to open Biscayne Bay Brew Hall this spring inside Marlins Park, home of the MLB’s Miami Marlins.CANarchy-owned Cigar City Brewing became the official craft beer partner of the NHL’s Tampa Bay Lightning at the start of the 2019-2020 season and opened a new taproom adjacent to Amalie Arena.The relationship between the brewery and the team was years in the making, Cigar City chief operating officer Justin Clark told Brewbound. The Lightning courted Cigar City for a partnership a few years after the brewery opened, but Cigar City always declined due to capacity constraints.“We were really scared of the exposure at first because we weren’t meeting demand,” Clark said. “We always hoped we’d be making enough beer and be able to take advantage of that opportunity.The arena-adjacent taproom is in Tampa’s downtown district, giving the brand a visible presence in a busy area about five miles from Cigar City’s brewery.“The arena’s so centrally located and it’s so accessible to the everyday consumer,” Senior marketing manager Maria Grieshaber said. “It’s also really driven by consumers, because if consumers weren’t going in there and asking for craft, there’d be no motivation to put it in there. So being able to connect those experiences is key.”According to Clark, Cigar City’s Tampa wholesaler, J. J. Taylor Distributing, also supports the sponsorship and taproom.“It wouldn’t be possible without their buy in,” he said.In addition to the taproom and product placements, the brewery’s annual Hunahpu’s Day festival will take place inside the arena in March, a first in its 11-year history.As part of the deal, Cigar City’s logo will be displayed on advertisements during games.“We have more digital assets than I would have ever thought possible for a craft brand, which is significant, because when it’s up there, people don’t differentiate in terms of sponsorship level,” Grieshaber said. “They see us aligned with every beer there, and that to me is really important. We’re not taking a step back as craft.”Article by Jessica Infante as posted on Brewbound.Click here to view Anheuser Busch's profile.Click here to view Boston Beer Company's profile.Click here to view Saint Archer Brewing Company's profile.Click here to view D.G. Yuengling & Son's profile.Click here to view Braxton Brewing Company's profile.Click here to view Cigar City Brewing Company's profile....
2020-01-20
Window open from Boating BC for grant and sponsorship opportunities
Boating BC is now accepting applications for their 2020 grant and scholarship program that supports not-for-profit organizations who undertake capital infrastructure projects or events and initiatives that help to grow or increase participation in recreational boating.Boating BC is now accepting applications for their 2020 grant and scholarship program that supports not-for-profit organizations who undertake capital infrastructure projects or events and initiatives that help to grow or increase participation in recreational boating.The Association launched the grant and sponsorship program in 2016, and the initiative has been successful in enhancing boating as a recreational activity in local communities throughout the province.With funds graciously made available from the Vancouver International Boat Show, grants and sponsorships up to $2,500 are distributed to organizations that facilitate and/or improve access to recreational boating in B.C.; stimulate knowledge and education of aspects of the recreational boating industry; and/or promote, improve or advance boating interests in B.C., including participation in boating and environmental stewardship of B.C.’s waters.“It is our pleasure to help support the industry and increase participation in the boating lifestyle,” said Lisa Geddes, Boating BC Association’s outgoing Executive Director. “There are a number of worthwhile ventures deserving of support that promote water safety, educate or create greater awareness of boating at the grassroots level – and we want to play a part in helping organizations do so.”More than $20,000 in grants and sponsorships were awarded to a number of recipients in 2019, to support activities by the Living Oceans Society and Pacific Salmon Foundation, and sponsorship of the BC Boat Show in Sidney – in additional to support for boating-related initiatives involving the Surrey Sailing Club, Pender Island Junior Sailing Association, Oliver Parks and Recreation, Canadian Recreational Yachting Association, and BC Marine Parks Forever Society.Boating BC Association is the voice of recreational boating in B.C., is comprised of over 320 member companies that represent all aspects of the boating industry. As owners of the Vancouver International Boat Show, the Association strives to ensure the industry remains strong, working closely with all levels of government, cultivating marine career opportunities and promoting safe, responsible boating.Click here to view Boating BC Association's profile....
2020-01-20
Assante Advisors sponsor and Chair ONE LIFE Charity Gala Benefiting Princess Margaret Cancer Centre
Assante Wealth Management (Canada) Ltd. ("Assante") is proud to announce that the Assante Wealth Management Circle of Giving Advisors ("Circle of Giving") is the presenting sponsor at the inaugural ONE LIFE charity gala benefiting Princess Margaret Cancer Centre.  Funds raised through ONE LIFE support the redevelopment of The Magic Castle, part of The Princess Margaret Cancer Foundation's ongoing Transformation Campaign.Several of Assante's top financial advisors formed the Circle of Giving with a goal of supporting philanthropic causes throughout the community and beyond. Tina Tehranchian, an Assante advisor in Richmond Hill, Ontario, and a founding member of the Circle of Giving, will be chairing the ONE LIFE gala.In addition to Ms. Tehranchian, the Circle of Giving includes the following Assante advisors:Alex CarterDixie AllenAngela ShryaneMarie DebonoChris RafuseJanine PurvesDean TaylorRonald Nicksy"The Assante community continues to inspire us everyday with its strong commitment to philanthropy and helping those in need," said Sean Etherington, President of Assante. "Through the ONE LIFE gala, our advisors support Princess Margaret Cancer Centre in an engaging way that allows it to continue providing top-class treatment for cancer patients in Canada."Princess Margaret Cancer Centre is world-renowned for its advancements in treating cancer, along with its focus on putting patients' needs first, at all stages of their cancer journey. The Magic Castle is a free childcare support service for children whose parents are undergoing treatment within the hospital. The program runs in partnership with the Department of Supportive Care at The Princess Margaret and Canadian Mothercraft Society, a leader and expert in child specific resources."It is truly a pleasure and honour for me to be chairing the inaugural ONE LIFE gala for Princess Margaret Cancer Centre," said Ms. Tehranchian. "The Magic Castle will provide an escape for the children of cancer patients, a space within the hospital where they can forget about the challenges facing their families and just be kids."The Magic Castle is the only program of its kind in an adult cancer centre in Canada and provides childcare to approximately 1,000 children (12 years old and under) annually. To support The Princess Margaret or for more information, please visit The PMFC website. Click here to view Assante Wealth Management's profile....
2020-01-20
National Lacrosse League And BetMGM Announce First-Ever U.S. Gaming Partnership In Lacrosse
BetMGM to be the Official & Exclusive Gaming Partner of the NLLThe National Lacrosse League (NLL) today announced a landmark partnership with Roar Digital – a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings – making Roar's sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States."We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners," said NLL Commissioner Nick Sakiewicz. "The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans. The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.""Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners," said Scott Butera, President of Interactive Gaming for MGM Resorts. "The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base."BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, they will create weekly betting lines distributed across all NLL platforms and channels.Accessible via desktop and mobile, BetMGM features GVC's state-of-the-art betting engine and technology platform. Not only can users play the traditional casino and poker games they've come to love, but sports fans can place an expanded range of pre-match and in-play bets with more than 100 leagues, as well as individual sports, tours and events. The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28 percent increase from 2017-18. Digital viewership also rose significantly through B/R Live the NLL's streaming rights partner, showing substantial increases in total unit sales (+151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase from 2018 into 2019. Click here to view MGM's profile....
2020-01-17
Sun-Maid® Becomes First Food Brand to Collaborate with the National School Boards Association to Enhance Nutrition Resources
Collaboration will create opportunities for more nutrition access and education in schools and communities while driving awareness of better-for-you snacking optionsWith nearly 13 million students in the United States regularly attending school hungry, one in six children can't perform at their full potential in the classroom because they lack consistent access to affordable, nutritious foods*. Recognizing the need to bring attention to food insecurity, Sun-Maid® is working with the National School Boards Association (NSBA), the leading advocate for public education, to help nutrition become a more important focus in schools and among educators.As a leading better-for-you snacking company and the first food brand to join forces with the national association, Sun-Maid will work collaboratively with the NSBA toward providing all students access to the same nutritional resources that can help establish a more uniform foundation for equity in the learning environment."We know it can be challenging to ensure children are eating their healthiest each and every day, which is why we're tackling nutrition through our commitment to delivering snacks that kids crave and moms approve," said Harry Overly, Sun-Maid's CEO and President. "Through our relationship with the NSBA, we're excited to have a direct impact in schools by arming K-12 students with better choices today and educating them on how to make those same decisions tomorrow. We look forward to changing the way schools think about nutrition together."       Sun-Maid products are Smart Snack approved, meaning they meet or exceed nutritional guidelines created by the U.S. Department of Agriculture (USDA). They are also made with whole fruit and have no added sugar, powering students with high quality, minimally processed options for school lunches, after school programs and food insecurity platforms.Sun-Maid's collaboration with the NSBA includes sponsorship of the 2020 NSBA Annual Conference, which consists of hosting educational sessions and focus groups for school board member attendees. Additionally, Sun-Maid will provide nutrition-based expert commentary to articles featured in NSBA's ASBJ Brief publication. The brand is also identifying potential initiatives with NSBA around STEM/STEAM, food insecurity and policy change to make a difference for America's public school students.For almost 80 years, NSBA has been leading the effort to support and enhance public education. NSBA is a federation of 49 state associations and the U.S. territory of the Virgin Islands, which represents more than 90,000 school board officials who serve more than 50 million public school students."School boards have an important role in educating students about the importance of nutrition," said Thomas J. Gentzel, Executive Director and CEO. "By working with a timeless and trusted voice like Sun-Maid, which shares our interest in helping students establish a healthy diet that will serve them well during their life, we can help students by drawing their attention to this significant issue."Click here to view Sun-Maid's profile....
2020-01-17
Ahead in the clouds: Alibaba plans to change the Olympics
Alibaba’s promise to the Olympic family is to bring its technological might to help organizers, broadcasters and fans.The Chinese tech giant’s Olympic sponsorship deal is worth hundreds of millions of dollars and runs for 12 years, starting in 2017 and continuing through the upcoming Tokyo Games and the 2022 Winter Games in Beijing and into the 2024 Paris Olympics and the 2028 Los Angeles Games.“We are not just putting the rings alongside our logo,” Alibaba chief marketing officer Chris Tung told The Associated Press in an interview at the Winter Youth Olympics in Lausanne, the IOC’s home city. “We also like to leverage our technology to help transform and upgrade the games. That is always what we have in mind by being a sponsor.”At this year’s Tokyo Olympics, broadcasters will gain the most from Alibaba’s cloud computing work. Fans will see the biggest changes at the 2022 Winter Games in Beijing as ticketing and merchandise operations become more digital.Then it should be the turn of organizers as they reap more rewards from Alibaba’s expertise at the 2024 and 2028 Games.“We expect Paris and L.A. will be a total explosion of what has been tested and what has been discussed with the previous games,” Tung said.Now clearly established in a top tier of global partners working with both the International Olympic Committee and FIFA, Alibaba is looking to improve sports events on top of helping finance them. With Olympic sports and anti-doping bodies now regularly targeted by hackers, including from Russia, cybersecurity is cited as “an absolute must,” by Tung.Asked about integrity issues confronting Chinese tech giant Huawei, Tung pointed to Alibaba enjoying the trust of 200,000 brands using its e-commerce platforms Tmall and Aliexpress.The two-week Winter Youth Olympics will test Alibaba’s work with the IOC subsidiary Olympic Broadcasting Services to create a better service for rights-holding national networks in Tokyo. Routing thousands of hours of action and interviews through Alibaba’s cloud servers should be faster, more efficient — with fewer staff and less equipment on site — and create more content for social media.What works in 2020 should be improved in 2022 when Beijing becomes the first city to host both the Summer and Winter Games.“Fans and athletes will experience a totally different Olympic Games with a lot of support from cloud technology,” Tung said, predicting long lines at souvenir stands replaced by immediate delivery to hotels from ordering on Alibaba’s online platforms.After a decision by FIFA in October, China and Alibaba will get an extra forum to test hosting ideas seven months before the Winter Olympics. In June 2021, a revamped 24-team Club World Cup will kick off in China bringing tens of thousands of soccer fans worldwide to see games in several cities. Alibaba Cloud is already the title sponsor of the existing annual, but low-key, club tournament.“We are excited about the opportunity,” Tung said, adding Alibaba awaited details from FIFA about new Club World Cup plans. “It’s very strategic for us to increase the reach and influence of (soccer) as a sponsor.”Many observers see a logical next step in Alibaba joining Olympic sponsors like Coca-Cola and Visa on FIFA’s World Cup slate — especially as China is widely expected to host in 2030 or 2034.“We,” Tung said, “are open to the possibility.”Click here to view Alibaba Group's profile....
2020-01-15
Great Clips signs deal to be official hair salon of the NCAA
The brand will be at 90 collegiate events annually. The logo Great Clips will use at NCAA championship events. The Bloomington franchisor of hair salons made its biggest sports marketing deal yet, though it didn't disclose details.Great Clips agreed to its largest sports partnership yet, signing a deal to become the "official hair salon" of the NCAA's 90 annual sports championships.The move is the latest step by the Bloomington-based franchiser of hair salons after executives decided several years ago to spend heavily on sports marketing.Great Clips last year signed on to be the official hair salon of the National Hockey League and it maintains sponsorship deals with the X Games and Monster Jam."This partnership with the NCAA is a continuation of our effort to affiliate with these significant sports partnerships because we think it's good for our business," Steve Hockett, the company's chief executive, said. "Our customers are fans of these leagues and sporting events, and fans are customers of Great Clips."Great Clips didn't disclose terms of the deal. The company said it will run ­promotions at championships that begin with the men's and women's basketball tournaments in March.Great Clips has 1,200 franchisees and over 4,400 salons in the U.S. and Canada. The salons are 100% franchisee-owned.The men's and women's basketball championships are the centerpieces of the deal, but Great Clips can reach non-basketball fans through the other NCAA championships such as swimming and diving, volleyball, ice hockey and field hockey. Great Clips is excited about the geographic reach of the deal as well as the sports covered."It covers all four corners of the U.S., large cities where there are universities, small towns, big states, small states, rural, urban. That's where our salons are," Hockett said.The company has boosted marketing and technology around the haircut experience and built a record of 15 years of same-store sales increases.The Great Clips app allows customers to find salons in their area and check in remotely. The app has been downloaded more than 11 million times since it was introduced in 2012 and now almost half its customers use it. With its Clip Notes system, stylists record customer preferences and share that information across their network of salons, meaning customers can visit any Great Clips salon and get the same type of haircut."Like any business, we want to continue to grow and expand and we want to have more customers come into our existing salons and we want to continue to open up more salons across the U.S. and Canada," Hockett said. "So we are doing this because that will very much contribute to our growth goals and our franchisees' growth goals."Click here to view Great Clips' profile....
2020-01-15
D.C. United and Leidos Extend Presenting Partner Agreement
Leidos to continue as Major League Soccer team's exclusive jersey sponsor through 2021Leidos [NYSE: LDOS], a FORTUNE® 500 science and technology leader, today announced it has extended its Presenting Partner agreement with D.C. United as the team's exclusive jersey sponsor through the 2021 season. The agreement extends the reach of the Leidos brand with a savvy soccer audience both domestically and internationally. Additionally, Leidos will support soccer at the grassroots level through jersey sponsorships with various youth soccer clubs in Virginia, Maryland, West Virginia, and Alabama.  Under the agreement, the Leidos logo will continue to be prominently featured on the front of the team's jersey, displayed throughout Audi Field and all of the team's marketing and media assets. The sponsorship will also enable both Leidos and D.C. United to continue engaging the community and charitable partners through events like Armed Forces Week, a custom program aimed at thanking military members and veterans for their service. "Leidos is pleased to extend our relationship with D.C. United as enthusiasm for soccer in the U.S. continues to grow," said Leidos Senior Vice President Melissa Koskovich. "We look forward to strengthening our partnership with the team, and leveraging our sponsorship for branding, recruiting, and engagement activities at Audi Field and other venues."Leidos has been an integral partner for D.C. United as they entered a new chapter at the club with the opening of their new soccer-specific stadium at Audi Field in July 2018 and the arrival of international soccer icon, Wayne Rooney. With the opening of Segra Field for the Black-and-Red's new USL Championship affiliate, Loudoun United FC, and the scheduled opening of D.C. United's new training facility in Leesburg, Va., in Fall 2020, D.C. United and Leidos will have additional touchpoints to engage with local communities and fans."We are excited to continue our partnership with Leidos for the years ahead," Jason Levien, D.C. United Co-Chairman & CEO, said. "We formed our partnership seven seasons ago, and it has been a terrific relationship. We're looking forward to our next chapter together." Click here to view Leidos' profile....
2020-01-15
Toronto Wolfpack and Air Transat Renew Partnership for 2020 Season
Toronto Wolfpack are excited to announce a continuation of their partnership with Air Transat into the 2020 Season. The agreement will see Air Transat remain one of Toronto Wolfpack’s major partners, and the team’s official airline partner.Air Transat will again be responsible for flying both Wolfpack and opposition playing squads, as well as servicing the needs of legions of fans between Europe and Canada. As part of the continued agreement, Air Transat’s logo will feature on the sleeves of the Wolfpack’s new 2020 playing kit.“Air Transat is delighted to support the Toronto Wolfpack for the fourth year in a row and to help strengthen the team’s fanbase on both sides of the pond by flying thousands of rugby fans to and from Toronto this summer. We’ve been committed to the team since 2017, and we will continue to be in 2020”, says Gilles Ringwald, VP Commercial at Air Transat.“During my time with the Wolfpack I have built a huge appreciation for the pivotal role Air Transat have played in supporting us during our first three seasons, and the commitment they made to the team back in 2017. Air Transat staff work tirelessly to help establish and manage the significant flight schedules we need to host our games in Toronto, and move the Wolfpack through the season”, added Toronto Wolfpack CEO, Robert Hunter.Named World’s Best Leisure Airline for a second consecutive year in 2019, Air Transat is ranked amongst Canada’s best employers and has been awarded certification that recognizes its commitment to sustainable development.Air Transat will also play a key role in helping an anticipated 10,000 travelling fans from the UK and France to travel to Toronto throughout the summer. The airline are the preferred airline carrier of Wolfpack Tours, a partnership the team recently announced with Glory Days to run as the only official and approved supporter tours to Toronto.Click here to view Air Transat's profile....