2021-09-23
Global international money transfer provider, OFX named Official Currency Exchange Provider of the National Hockey League
OFX and NHL announce multiyear North American sponsorshipGlobal international money transfer provider OFX (ASX: OFX) and the National Hockey League today announced a multiyear North American sponsorship, naming OFX as the Official Currency Exchange Provider of the NHL®.As part of the new partnership, OFX will share with NHL fans how easy and affordable it is to move money around the world from both the U.S. and Canada. OFX will also manage a portion of the NHL's own currency exchange requirements. OFX will highlight the connection between player exchange moves and money exchange moves by sponsoring the NHL.com OFX Trade Tracker, the official list of completed trades that provides a one-stop shop for news, analysis and reaction from around the NHL as teams position themselves for the present and beyond.OFX will also have brand presence at the 2022 NHL Heritage Classic™ and 2022 NHL Stadium Series™, in addition to other activation opportunities at NHL tentpole events in future seasons. Additionally, OFX and the NHL will create unique content across OFX and NHL-controlled media platforms to engage fans."I'm thrilled to announce this partnership with the NHL, a global sport with players and fans from around the world," said Alfred Nader, President of OFX, North America. "The NHL does a tremendous job of connecting with the passion of its fans and we are looking forward to helping build that connection through support at the League, team and community levels, while offering the League, Players and fans a better way of moving money internationally.""As a premier global sport that connects people from around the world, the NHL is thrilled to welcome OFX, a leader in global money transfer as our Official Currency Exchange Provider in North America," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "We look forward to OFX providing best-in-class exchange services to our teams, Players, front office staff and fans."OFX helps businesses and people move money across borders with ease and supports growing domestic businesses with overseas expansion. Recent survey data from OFX shows 69% of respondents are considering international expansion in the next year. OFX provides easy currency transfers, competitive rates, and 24/7 human service to help businesses and individuals save time and money when moving currency from A to B.NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo and NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2021.  All Rights Reserved....
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2021-09-23
lululemon Partners with COC and CPC as Official Outfitter of Team Canada through 2028
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege. Through this partnership, all of us at lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”As Official Outfitter, lululemon will design Team Canada’s apparel and accessories for the Games and provide every athlete, coach and Mission Team member with clothing for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities and Athletes’ Village wear. “We’re thrilled to welcome lululemon to Team Canada,” said David Shoemaker, CEO and Secretary General of the Canadian Olympic Committee. “lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection. It’s also a company that puts its values first. At the COC we believe we can transform Canada through the power of sport. Partners like lululemon, who live their values and make a positive difference, are what enable us to do that. Through this partnership we are writing a new and innovative chapter for Team Canada, and we can’t wait for the story to unfold over the next four Olympic and Paralympic Games.”At the heart of the Team Canada collection is the Future Legacy Bag available today—a new special edition item for which 10% of the sales of each bag sold will support the Canadian Olympic Foundation and Paralympic Foundation of Canada. This give-back program will help make more Olympic and Paralympic dreams a reality while also marking the first time one item has benefited both foundations and is aligned with lululemon’s core value of inclusion. Also on sale today is a selection of Team Canada apparel and accessories available online and in lululemon stores across Canada. The Team Canada athlete kit, along with additional designs available to consumers, will be revealed next month.“This is an exciting partnership, and we are so delighted to be welcoming lululemon into the Olympic and Paralympic communities,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “Through the work being done to ensure accessible and inclusive clothing, this is a partnership that will provide high-quality and stylish gear for Team Canada and also seek to promote and support sport for people of all abilities. lululemon, like us, believes in the power of sport to create positive change and we look forward to working together throughout the partnership to do just that.”lululemon’s partnership with the COC and CPC will also include the development of experiences and tools to help athletes maximize their potential both on and off the field of play. In addition to the Future Legacy Bag give-back program, a focus on yoga, mindfulness and recovery support is foundational to the partnership and lululemon’s ongoing commitment to athletes of all abilities.As a brand committed to designing technical and innovative product for and with athletes, lululemon has long been a champion of sport—helping athletes in Canada, and around the world, push their limits and perform and feel their best. In celebration of the partnership and the brand’s new role, lululemon will increase its support of Team Canada through its roster of ambassadors who embody the brand and who have made an impact in their sport and their communities as they strive to achieve their goals. Ambassadors include: Brooke D’Hondt (Snowboard), Piper Gilles (Figure Skating), Liam Hickey (Para Ice Hockey), Justin Kripps ​(Bobsleigh), Brigette Lacquette (Ice Hockey), Paul Poirier (Figure Skating), Dawn Richardson Wilson ​(Bobsleigh), Cassie Sharpe (Freestyle Skiing), John Tavares (Ice Hockey) and Frédérique “Fred” Turgeon ​(Para Alpine Skiing)....
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2021-09-21
Under Armour Countersues UCLA In Sponsorship Rift
 Under Armour Inc. has filed a countersuit three weeks after a Los Angeles Superior Court judge refused to dismiss UCLA’s $200 million lawsuit against Under Armour. According to Baltimore Business Journal, Under Armour, in the countersuit, claims UCLA breached its contract by failing to provide marketing benefits while teams were unable to perform due to the suspension of college sports last year amid the COVID-19 pandemic. Under Armour also charged UCLA violated a separate agreement by using social justice patches to cover the brand’s logo on uniforms provided to the University after the original sponsorship deal was terminated. The company is seeking an unspecified amount in damages to be determined at trial. UCLA sued Under Armour in August 2020, alleging a breach of contract after the apparel company reneged on its 15-year, $280 million sponsorship deal with the school that was the most lucrative in the history of college sports. Photo courtesy Daily Bruin Source: https://sgbonline.com/under-armour-countersues-ucla-in-sponsorship-rift/...
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2021-09-20
On Signs On As Sponsor Of Laver Cup
 The Swiss footwear brand On signed on as the Official Footwear Sponsor for the Laver Cup tennis event. The next event is being held at TD Garden, Boston from September 24-26, 2021. The multi-year agreement will have the Laver Cup on-court and on-site staff, including ball kids, being supplied with On footwear. Twenty-time Grand Slam champion Roger Federer is an ambassador and investor in On. A limited-edition Roger Advantage Laver Cup shoe was designed for the event. “Whether working behind-the-scenes or on-court, the Laver Cup organizing team will find On’s athletic footwear supports them to run this extraordinary event in style and in comfort,” said On Co-Founder Casper Coppetti “To reflect the unique team competition that makes the Laver Cup so exciting, On and Roger Federer have created a unique and limited Laver Cup edition shoe.” Photo courtesy Rod Laver, Laver Cup Source: https://sgbonline.com/on-signs-on-as-sponsor-of-laver-cup/...
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2021-09-20
Chiefs Recognize New and Extended Partners for the 2021 Season
On Friday, the Kansas City Chiefs announced a number of partnership agreements with local and national companies for the 2021 season, including 14 new partners and four renewals."After making it to back-to-back Super Bowls and hosting a third-straight AFC Championship Game, we've felt nothing but support from so many people locally and nationally, including our existing and new partners. After coming up just short of our ultimate goal last season, the organization is excited to approach the 2021 season as one team with one vision," Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said. "Last year was very difficult and unique for everyone and we want to thank these companies for sticking with us or joining us. Our sales and activation staffs have put so much work and focus into our partnership program, and the meaningful relationships we've created and grown will bring opportunities to everyone in our corporate family this season."New Partnerships:Club Car Wash was named the Official Car Wash of the Kansas City Chiefs as it opened its first location in the Kansas City market over the summer. With locations throughout Chiefs Kingdom – Missouri, Kansas, Iowa, Nebraska and Oklahoma – Club Car Wash has plans to open additional locations in the Kansas City area providing its first-class experience to Chiefs fans throughout the region. After starting as a family-owned business, Club Car Wash has transitioned to a co-ownership model that includes Chiefs tight end Travis Kelce.Diageo (Crown Royal) was named the Official Whisky of the Kansas City Chiefs. Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins. Promotions with Crown will include the Crown Royal Water Break and the Purple Bag Project, an opportunity for fans to write letters to military members who are currently serving abroad.Hyperice was named the club's Official Recovery Technology Partner, making the Chiefs the first NFL team to partner with the industry leader in recovery technology and the pioneer of percussion, vibration, dynamic air compression and thermal technology. The partnership taps into the club's highly engaged fanbase, educating Chiefs Kingdom on technologies used by the pros and inspiring fans to improve their own mobility and overall wellness. Chiefs players and athletic trainers have access to the award-winning Hypervolt Plus for game-time recovery via Chiefs-branded HyperTank carts, in addition to custom Hyperice installations in the training and locker rooms for players and staff.I Got It joined the Chiefs as the provider of Chiefs Bids, a marketplace and auction technology within the Chiefs Mobile app and on www.chiefs.com. Through its integrated auction platform, I Got It offers exclusive experiences, one-of-a-kind memorabilia and VIP hospitality to Chiefs fans everywhere. I Got It's technology provides fans the opportunity to purchase game-used items in real-time, creating stronger connections to the games and Kansas City's many stars on the field.Jim Beam® Bourbon was named the Official Bourbon of the Kansas City Chiefs. Reigning as the world's #1 bourbon brand, Jim Beam has been producing bourbon since 1795. The partnership includes marketing assets that will extend inside the stadium, as well as social media elements. The highlight of the partnership will be a themed bar located on the stadium's upper level and the brand's famous Barrel Batch Program.Nationwide became the Official Retirement Solutions Provider of the Kansas City Chiefs. Nationwide's commitment to extraordinary care and their long-standing partnership with the NFL allowed the partnership with the Chiefs to become a reality. Along with local activations, Nationwide is the presenting sponsor of the Walter Payton NFL Man of the Year Award – a prestigious honor that recognizes players who demonstrate excellence not only on the field, but also in their communities.Salvation Army joined the Kansas City Chiefs as the charitable organization dedicated to doing the most good – both globally and in the Kansas City area. They are committed to meeting human needs without discrimination and assist approximately 23 million Americans annually. Chiefs Kingdom will see an increased Salvation Army presence around the holiday season in the way of bell ringers and Big Red Kettles during the December home games.Sleep Number was named the Official Sleep + Wellness Partner of the Kansas City Chiefs. Sleep Number is focused on continuing to provide the players and fans with the quality sleep they need to stay game ready. Data-driven insights allow the team to best maximize sleeping patterns to help boost immunity, improve recovery, and increase energy – giving the Chiefs a competitive edge.Spicin Foods became the Official Sauces of the Kansas City Chiefs and is manufacturing and selling Chiefs-branded barbecue and hot sauces. The Kansas City company manufactures more than 1,500 sauce and rub products and will launch limited-edition six packs of sauces twice a year featuring Chiefs players on the bottle packaging. The partnership is unique in that it was the first time the NFL Players Association, an NFL club, and club partner launched a consumer product for retail. In addition to the limited-edition six-packs, two additional sauces have been released for individual purchase.StorageMart is the largest family-operated self-storage company in the world. The multi-year partnership makes StorageMart the Official Storage Provider of Chiefs Kingdom and aims to increase brand visibility for StorageMart in key markets. Central to the partnership is the Tackle Tracker. For each successful tackle this season, StorageMart has pledged to make a monetary donation in support of Big Brothers Big Sisters of America.Texas Tech University became an Official Higher Education Partner of the Chiefs. TTU is committed to the advancement of knowledge and continues to provide the highest standards of excellence in higher education. Based in Lubbock, Texas, TTU is continuing to find opportunities to broaden their reach and offer their world-class student experience throughout Chiefs Kingdom.Tom's Town became the Official Gin of the Kansas City Chiefs in May with its Tom's Town Botanical Gin. A premium gin distilled with 14 botanicals, it has won numerous prestigious awards in the spirits industry since it launched in 2016, including gold medals in both 2018 and 2019 at the respected Wine and Spirits Wholesalers of America Conference. As part of the announcement, Tom's Town produced a limited-edition, commemorative bottle in honor of the team.Transwest Truck Trailer RV was named the Official RV Partner of the Chiefs. The partnership is focused on several gameday enhancements, including the addition of the newly-created RV Row. Through the Transwest partnership, fans will have access to special experience opportunities, such as an ultimate VIP Tailgate experience. In addition, Transwest will take the Kansas City tailgating show on the road to at least one away game a season and will also host RV events at GEHA Field at Arrowhead Stadium.Vena Solutions became a proud partner of the Kansas City Chiefs as the Chiefs organization has begun using the Vena financial planning and analysis software to help streamline their reporting capabilities. Vena's partnership includes Chiefs executives highlighting the benefits that the Vena Solutions has brought to the club's organizational financial planning and analysis capabilities.Renewed Partnerships:Coca-Cola renews the longest-standing partnership in club history as the exclusive beverage partner of the Chiefs. Chiefs fans will continue to see Coke products throughout the stadium, and will also have the chance to compete for prizes through Coca-Cola's new interactive QR football experience. Fans will be able to scan a QR code in-stadium, or on select Coca-Cola packages, and try their hand at a virtual football toss experience to earn prizes ranging from signed Chiefs memorabilia to trips to see the Chiefs play on the roadKansas Lottery remains an official partner of the Chiefs and will again debut their Chiefs custom scratcher ticket where fans can win an Ultimate Suite Experience as well as signed merchandise. Through the Kansas Lottery PlayOn app, fans can also get a second chance to win on each ticket.McDonald's extends their partnership as the Exclusive Burger of Chiefs Kingdom. McDonald's will continue leading the efforts on Red Friday as the primary outlet for flag sales and donation collections for Ronald McDonald House Charities. Chiefs fans will also have the opportunity to receive buy-one-get-one Big Macs the day following each Chiefs game in which the defense records a sack.Mosaic Life Care returns as the Presenting Partner of Chiefs Training Camp. Based in St. Joseph, Missouri, Mosaic Life Care serves 35 counties in northern Missouri, Kansas, Nebraska and Iowa....
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2021-09-20
OLG and NBA showcase Canada’s love of basketball with special event at TIFF 2021
Five Canadian filmmakers explore what basketball means to them through short filmsEver since Toronto’s incredible 2019 NBA championship victory, Canadians across the country have a renewed love of basketball. Many casual fans were converted to superfans, and this year, they have another reason to celebrate. The NBA marks its 75 anniversary th this November. To commemorate the milestone and what it means to Canadians, the Ontario Lottery and Gaming Corporation (OLG) has partnered with the Toronto International Film Festival and the NBA to premiere a short film programme, dubbed “NBA Films For Fans created with OLG”, at this year’s Festival.OLG is a proud supporter of the Ontario arts and entertainment industry, and this collaboration with TIFF and the NBA has helped Canadian BIPOC filmmakers express how basketball has touched their lives. Each filmmaker received a grant from the NBA and support from OLG as well as unprecedented access to the league’s archives. Each will receive additional promotional support from the league to spread their work far and wide during the upcoming season.Filmmakers Romeo Candido, Shawn Gerrard, Kathleen S. Jayme, Thyrone Tommy and S.M. Turrell all share their personal takes on pieces of the league’s history. Candido and Gerard explore NBA history through families, each film highlighting basketball as the glue for intergenerational bonds. Jayme’s work takes the audience through the fascinating evolution of the Toronto Raptors’ and Vancouver Grizzlies’ logos since the nineties. Tommy and Turell’s films chronicle breathtaking moments of the sport: from emotional draft picks to unforgettable shots.“Over the last 75 years, the NBA has become synonymous with exhilarating performances, global reach, and a commitment to a more equitable society,” said Leah Macnab, NBA Canada Managing Director. “We’re proud to collaborate with OLG and TIFF on this tribute to Canadian basketball fans, made possible by a brilliant roster of filmmakers who reflect the passion and diversity of our league.”“OLG is proud to be part of this unique partnership with the NBA,” says Randy Weyersberg, OLG’S Vice President of Brand Management and Marketing. “Supporting Canadian filmmakers who are so dedicated to a sport invented by Ontario-born Dr. James Naismith is a natural fit for OLG’S love of sport and play.”It’s fitting that Toronto is hosting the world premiere of the five-film series on September 17, just a few weeks before the anniversary of the very first NBA game, which was also held in Toronto in November of 1946 when the league was called the Basketball Association of America. The city’s team was named the Toronto Huskies. With the introduction of the Raptors in 1995, Toronto once again became a basketball hotspot, and generations of fans from across the country have flocked to the city ever since.“The history of Canadian basketball - from the first-ever NBA game at Maple Leaf Gardens to the birth of the Toronto Raptors, to their first NBA championship — is fundamental to the story of our city,” says Cameron Bailey, Toronto International Film Festival Artistic Director & Co-head.“The Toronto International Film Festival is proud to help bring basketball back to the North this September. We look forward to celebrating our love of the game with the NBA and OLG at this special event, as we showcase new work from Canadian filmmakers (and superfans).”At the TIFF world premiere, the filmmakers will take the stage to discuss their works during a Q&A in front of a live audience at TIFF Bell Lightbox.Throughout the year, each of the five NBA Films For Fans created with OLG will be released online on significant dates in the league’s history. Source:https://epaper.nationalpost.com/national-post-latest-edition/20210914/282157884374262...
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2021-09-20
Welcome to the newest partner of the Dallas Mavericks, Generation Tux!
The Mavs just became the most stylish team in the National Basketball Association....
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2021-09-17
Jackpocket Announced As Official Digital Lottery Courier of the New York Jets
The First Licensed Lottery App Becomes the Inaugural Digital Lottery Partner in the NFL as Jackpots Climb Over $400MJackpocket, the first third-party app in the U.S. to provide a secure way to order official state lottery tickets, and the New York Jets, today announced a multi-year partnership establishing Jackpocket as the official digital lottery courier of the Jets.As the 2021 regular NFL season begins, Jackpocket is providing fans with a new way to play the lottery. With more than 20% of Jets fans playing the lottery each week, according to a 2020 YouGov survey, and digital lottery winners up 387.1% in the last year, now is a crucial moment for a partnership like this."As the NFL's first digital lottery sponsorship, Jackpocket is proud to partner with the Jets, a New York institution," said Jackpocket CEO Peter Sullivan. "With 87% of Jets season ticket holders residing in New York or New Jersey, we are excited to introduce this dedicated fanbase to a new, easy way to play for big lottery jackpots right from their phone."Through this exclusive partnership, Jets fans and Jackpocket players alike will have access to free lottery tickets in the Jackpocket mobile app, game-day activations at MetLife stadium and prizes, and VIP game experiences, such as free game tickets, on-field experiences, and more.As part of the partnership, Jackpocket will be integrated across a variety of Jets channels, including paid advertising, email, web, and social media. Perhaps most exciting, a Jackpocket branded scratch-off game will be unveiled in the official Jets mobile app, bringing a 360-degree connection between the two mobile platforms. "We are excited to bring Jets fans more experiences and opportunities through our partnership with Jackpocket," said Jeff Fernandez, Vice President, Business Development & Ventures for the New York Jets. "From unique content to on-field experiences, we look forward to everything this partnership can offer our fans."Jackpocket, which launched in New York in January 2021 and in New Jersey in December 2019, has seen historic success in both markets where its mobile app provides a secure way to order official state lottery tickets for Powerball, Mega Millions, Cash4Life, and more. Jackpocket players have won nearly $65 million in lottery prizes to date, including 5 individual players who have won prizes worth a million dollars or more....
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2021-09-16
Commission calls for US college sports revenue restructuring
The Knight Commission on Intercollegiate Athletics, which works to ensure college sports in the United States operate within their education mission, has called on leadership within this portion of the sports industry to restructure dramatically how the more than $3bn (€2.55bn) in annual revenue is distributed.A newly issued report from the independent commission, entitled “Connecting Athletics Revenues with the Educational Model of College Sports (C.A.R.E.),” seeks to stem within the National Collegiate Athletic Association, College Football Playoff, and Division I conferences what it calls “a runaway financial race that threatens to upend and undermine the education model of college athletics.”The commission projected that annual revenues in Division I college athletics will likely soon surpass $4.5bn, particularly as the College Football Playoff expands and conference realignment continues to accelerate, helping fuel new, lucrative media deals. That expected revenue growth, as well as the smaller role the NCAA is now seeking for itself as an oversight entity, has led the commission to call for sweeping changes now as the landscape of college sports and its governance models are being fundamentally redefined.“Without intervention, history is likely to repeat itself,” the report read in part. “Burgeoning NCAA, CFP, and conference revenues will be spent disproportionately on coaching compensation and athletics facilities, propelling the competitive arms race of Division I college athletics and intensifying the trajectory toward a professional sports model.“Systemic change, not incremental reform, is necessary to alter spending patterns and to more effectively allocate billions of dollars of athletics revenues toward education-centric priorities not directly associated with seeking competitive advantages. In other words, requirements or mandates are needed to ensure that distributed athletics revenues are spent to support an educational model for college sports, specifically advancing priorities such as college athlete education, health, safety, wellbeing, gender and racial equity, broad-based sports participation, and university academics,” the report continued.The report detailed a series of specific reform suggestions. Among them:• Spending at least 50 per cent of shared athletics revenue distributions to support athlete education, health, safety, wellbeing, and university academics. The commission said many Division I schools already meet this threshold, but recommended those that do not be required to take corrective actions such as adding scholarships or individual sport programs, or transfer funds to university academics.• Imposing limits on operating expenses such as coaching salaries and recruiting expenses.• Addressing coaching salaries through a luxury tax system in which financial penalties would be assessed for coaching compensation exceeding certain limits, particularly limits indexed to university instructional salaries.• Changing non-profit tax laws to limit the deductibility of certain coaching compensation.Some of the measures proposed by the Knight Commission contemplate US government and regulatory intervention in addition to internal industry reform, and the report has been presented to the NCAA’s constitutional committee, which is now working a large-scale overhaul of that organization’s entire governance model.The commission also called for the establishment of an empowered oversight entity that would approve all revenue distribution plans, with the effort backed up by public disclosure and distribution of those plans.“Concrete and meaningful revenue distribution and spending requirements are necessary today because the financial structure and the incentives in Division I college sports are broken,” said Nancy Zimpher, Knight Commission co-chair. “The painful truth is that the existing governance at the NCAA, conference, and campus levels has failed to maintain an education-centric financial system.”Source:  https://www.sportbusiness.com/news/commission-calls-for-us-college-sports-revenue-restructuring/?logged_in=1...
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2021-09-15
Columbia Sportswear To Sponsor USA Curling Team
 Columbia Sportswear announced a multi-year sponsorship with USA Curling and is working with its team program, including the men’s, women’s, junior, and wheelchair national teams. Columbia has created uniforms for the USA Curling team, which they will wear on the NBC Sports Network telecast of “Curling Night In America” airing September 19. The sponsorship gives Columbia a spotlight to promote both the uniforms and its recently-released Omni-Heat Infinity technology. The USA team of more than 50 athletes and coaches will also wear the uniforms for training and in curling competitions on the NBC televised event and worldwide, including the 2022 Olympic and Paralympic Winter Games in Beijing, China. “USA Curling is an elite organization with best-in-class athletes, and we are huge fans of this growing sport,” said Joe Boyle, president, Columbia. “Columbia’s products are designed to help people pursue their passions in a variety of environments, and we can’t think of a better way to showcase our brand than in a global sport that takes place completely on ice.” In the 2018 Winter Olympics, the USA Men’s Curling team won the first gold medal for the U.S. over Sweden. “Columbia Sportswear is a highly regarded brand that immediately resonated with our athletes,” said USA Curling CEO Jeff Plush. “We could not be more excited to enter into a long-term partnership with an iconic American brand that shares our commitment to valuing people, our communities and the many stakeholders that make up our great sport.” Source: https://sgbonline.com/columbia-sportswear-to-sponsor-usa-curling-team/...
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