2021-04-08
Guitar manufacturer Jackson partners with LCS and PENTAKILL
Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL.The exact details of what activations will take place have yet to be revealed. However, the collaboration is expected to showcase the ‘instrument’s powerful performance and distinctive style’.This isn’t the first time Riot Games has integrated brands into its virtual music groups, with K/DA collaborating with Ducati to integrate its Panigale V4 bike into the K-POP group’s ‘MORE’ music video. Alongside the collaboration announcement, Riot Games also revealed that PENTAKILL will perform live at LCS’s Mid-Season Showdown Opening Ceremonies Presented by Mastercard. This is the metal band’s first performance since 2017.The Mid-Season Showdown will take place on Sunday, April 11th at the Los Angeles Greek Theatre. At the opening ceremony, PENTAKILL will play a teaser of its latest newest song, which is scheduled to be released later in 2021.In addition to Jackson’s PENTAKILL collaborations, the guitar manufacturer, which was acquired by Fender in 2002, has also been announced as a partner of the LCS. As such the firm joins the likes of Grubhub, Mastercard and StateFarm as sponsors of the North American League of Legends competition.Article by Tom Daniels as posted on https://esportsinsider.com/2021/04/guitar-manufacturer-jackson-partners-with-lcs-and-pentakill/...
See the full article
2021-04-07
Cognizant Joins SailGP as Official Digital Transformation Partner
Cognizant to help reimagine sailing fan experience, bringing fans closer to the actionCognizant (Nasdaq: CTSH) announced today a multi-year partnership to be the Official Digital Transformation Partner of the elite global racing championship SailGP. Cognizant will leverage its digital transformation and software engineering expertise to improve audience insights, enable data visualization and create an immersive fan experience for the 257 million SailGP viewers worldwide. Cognizant will also align with SailGP's Race for the Future purpose-driven agenda, championing a better world powered by nature, with a focus on accelerating a transition to clean energy.SailGP involves high-performing sailors racing for national teams in identical, supercharged F50 catamarans. Race outcomes are determined by sailing skills rather than any differences in sailboat design and technology. The teams utilize Oracle software to analyze the collected open-source data to make critical performance gains.To enhance the fan experience on the eight international sail grand prix event weekends and beyond, Cognizant will transform the SailGP website to be more dynamic, and in future seasons, enhance SailGP's mobile app as well. These enhancements will offer real-time updates on key performance metrics such as the high-performance athletes' heart rate or the speed and distance of the boats.SailGP is a member of the UN Climate Neutral Now Initiative and became the first championship in the sailing world to be certified as carbon neutral by reducing and offsetting its carbon footprint, as well as committing to being fully powered by nature by 2025. As a climate-positive sport, SailGP works with host cities in implementing innovative solutions to mitigate climate change. SailGP also recently launched an extensive program to fast-track female athletes' training and development for participation in the championship to advance gender equity in sailing."We are pleased to be SailGP's Official Digital Transformation Partner, bringing Cognizant's expertise in digital transformation and software engineering to the forefront of the first climate-positive sail racing championship in the world," said Ursula Morgenstern, President, Cognizant Global Growth Markets. "Many of our clients are sailing enthusiasts. It is an honor to align with an organization that has demonstrated similar growth and is committed to a sustainable future, as well as diversity and inclusion." Throughout the multi-year partnership, Cognizant will collaborate with Oracle in augmenting the capabilities of Internet of Things (IoT) technology operating on each of the eight SailGP F50 catamarans to inform decisions, improve performance and, ultimately, make the boats go faster. The F50 fleet is referred to as a 'smart city on water,' with each boat generating 30,000 data points/sec—one of the most sophisticated IoT devices in the sports space."We are thrilled to join forces with a like-minded partner that shares our commitments and values," said Sir Russell Coutts, CEO, SailGP. "Starting today, Cognizant will actively participate in SailGP's development and our Race for the Future purpose-led agenda, aimed at accelerating change to a cleaner and more inclusive future."Previously this year, Cognizant announced a series of strategic sports sponsorships, including being named the title partner of the Aston Martin Formula One Team, a Global Partner of the PGA TOUR's Presidents Cup, and a title partner of the LPGA Tour's Founders Cup. Other initiatives include a strategic partnership with XPRIZE to fight COVID-19 through AI and a five-year, $250 million corporate social responsibility commitment to help create stronger, healthier and more inclusive communities as they emerge from the pandemic.SailGP Season 2 kicks off April 24 in Bermuda, when rival national teams from Australia, Denmark, France, Great Britain, Japan, New Zealand, Spain and the US will start an eight-event series across three continents, culminating in a $1 million winner-takes-all race in San Francisco in March 2022....
See the full article
2021-04-07
Panaracer To Sponsor Battle Royale For The TransRockies Gravel Royale Event
 TransRockies Race Series announced that Panaracer will sponsor the Battle Royale for its TransRockies Gravel Royale gravel bike event. The four-day event in British Columbia, August 23-26, will award the KOM and QOM in a hill climb competition. “Panaracer is known for having the best gravel tires available,” said Aaron McConnell, president, TransRockies. “We are excited to have them on board as the sponsor of our Battle Royale to elevate the race experience for all participants and to have another great partner as TransRockies expands into gravel.” Panaracer’s GravelKing tires are popular gravel tires at retail and range from its knobbed SK version to Slicks and its latest SS models. The brand’s tires are made of a natural rubber compound with a puncture protection breaker and a low-rolling-resistance casing. The Gravel Royale covers miles of gravel through the Kootenay Mountains in British Columbia, and riders will find a mix of terrain, from pavement and gravel to single and double-track trails.  “We are so pleased to be part of the four-day adventure that is the TransRockies Gravel Royale. Following a year of ups and downs, we are thrilled for the return of a busy race season and encouraged by the sprouting of new events like this one,” said Jeff Zell, Panaracer’s global go-to guy. “The TransRockies Challenge was a legendary mountain bike event, and we are certain the TransRockies Gravel Royale will be quick to follow into that renown. We look forward to seeing everyone in August.” Source: https://sgbonline.com/pressrelease/panaracer-to-sponsor-battle-royale-for-the-transrockies-gravel-royale-event/...
See the full article
2021-04-06
Raymond James sponsored The Wealthy Life television show will now been seen across Canada on Global TV
Raymond James Ltd., the Canadian arm of North American investment dealer Raymond James Financial, Inc., is excited to announce that The Wealthy Life television program, hosted by Sybil Verch, will air nationally across Canada on Global Television, premiering April 3.The Wealthy Life explores the real world money matters we all face and how to make the most of the wealth we all have. Learn from experts on how best to navigate fiscal bumps in the road and discover tips to make the most of your means. Tune in Saturdays at 11:30 am to watch The Wealthy Life and learn tips and tricks to make smarter financial decisions."I am thrilled that we can bring season five of The Wealthy Life to a national audience.  The importance of financial literacy cannot be overstated and our show covers all aspects of what makes a wealthy life, and it's more than just money," said Sybil Verch.The Wealthy life will be seen on the following Global Television channels, Saturdays at 11:30 am:CHAN – Vancouver and British ColumbiaCITV – EdmontonCICT – CalgaryCFSK – SaskatoonCFRE – ReginaCIII – OntarioCKMI – Quebec"Wealth can be defined by many characteristics, be it the quality of your life, number of friends, state of your finances and by the feeling of fulfilment and happiness. There is not a single formula to success. Raymond James is proud to sponsor The Wealthy Life as a way to help individual investors reach their personal financial goals," added Peter Kahnert, SVP, Corporate Communications and Marketing at Raymond James.Raymond James is a leading North American independent full service investment dealer offering an extensive range of professional investment services and products, including private wealth management services, financial and estate planning services, portfolio management, insurance, trust services, equity research, investment banking and institutional sales and trading. Through its network of approximately 8,220 financial/investment advisors and portfolio managers across Canada, the United States and key international centres, Raymond James manages more than US$1.02 trillion in client assets under administration. The firm also has over 76 research analysts covering more than 1,100 companies in Canada, the United States, and internationally....
See the full article
2021-04-06
LAFC Announces Golden Boot Club Partnership With Nectar, America’s Most Comfortable Mattress
LAFC announced today that premium mattress brand Nectar will serve as the ‘Official Training Kit Partner of LAFC’, with the Nectar logo prominently featured on the Club’s training gear.The properties division of global firm CSM Sport & Entertainment sourced and helped broker the deal for LAFC.As part of the partnership, the Club’s training center will be named the ‘Nectar Performance Center’. The Nectar Performance Center is home to LAFC’s first team and is located on the campus of Cal State LA.“We are proud to announce this unique partnership with Nectar and welcome another premier brand to the Black & Gold family,” said LAFC Co-President Larry Freedman. “Adding the Nectar name to the Club’s Performance Center and training jerseys is an incredible opportunity to align with a universally loved and industry-leading brand. We’re excited to extend the Nectar benefits to our first team players to give them the best opportunity to succeed.”A Golden Boot Club partner, Nectar will serve as the ‘Official Sleep Partner of LAFC,’ in addition to becoming the presenting partner of the Player Nap Room at the Performance Center. The newly built Nap Room will feature Nectar products including a brand-new mattress, sheets, and hardware.“It’s no secret that a good night’s rest is fundamental to our physical and mental health, and crucial for athletes whose bodies and minds face intense pressures,” said Ran Reske, Co-Founder and Co-CEO of Resident. “We’re thrilled to partner with LAFC and provide their talented teams with the comfort and support of Nectar mattresses. We hope they will benefit from the ultimate sleep experience Nectar has become known for, and look forward to watching them bring their A-game to the field.” Nectar joins Delta Air Lines, Heineken, Toyota, YouTube TV, Kaiser Permanente, Target, Estrella TV, FLEX Power Tools, Postmates and Uber as LAFC’s Golden Boot Club Partners. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC’s elite level of partnership....
See the full article
2021-04-05
Hyperice Named Proud Partner of the New York Yankees
First Individual Team Alignment Extends MLB League-Wide Partnership and InvestmentHyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced Hyperice has been named a Proud Partner of the New York Yankees. The partnership not only taps one of the most coveted sports brands in the world, but further extends Hyperice's strategic partnership and investment by Major League Baseball (MLB) as the league's Official Recovery Technology Partner.The first of its kind for Hyperice, the multi-year partnership kicks off ahead of Opening Day for the 2021 season as the Yankees begin their quest for their 28th World Series title. This season, players will have access to Hyperice products in Yankee Stadium, including in dugouts, bullpens and training areas. The Hyperice brand will appear on in-Stadium signage and will promote its partnership through advertising and intellectual property rights within the Yankees' territory."The New York Yankees are one of the most iconic and innovative franchises on the planet with a fan base that extends to every corner of the globe," said Jim Huether, CEO of Hyperice. "By integrating Hyperice warmup and recovery products into the training room and in the dugout, we're helping to optimize player performance, mobility and extend player longevity.""We are very excited to begin our innovative partnership with Hyperice and look forward to working together to enhance Hyperice's existing brand presence within professional sports," said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.Today's announcement once again cements Hyperice's recovery technology category leadership as the company in less than a year has signed an unprecedented list of pro sports leagues (NBA, NFL, MLB, PGA TOUR and UFC); global pro sports teams (Los Angeles Lakers, Kansas City Chiefs, Seattle Seahawks, New Zealand All Blacks, Tottenham Hotspur and Kaulig Racing) as well as an unrivaled list of athlete-investors including: Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, Patrick Mahomes, Christian McCaffrey, Ja Morant, Naomi Osaka, Chris Paul, Doc Rivers, Ben Simmons, Kelly Slater, Fernando Tatís Jr, J.J. Watt, Russell Westbrook, and Trae Young....
See the full article
2021-03-31
Pets on the Pitch: St. Louis CITY SC Introduces Purina as the Team's First Founding Partner
Just six months after St. Louis CITY SC unveiled its name, crest and colors, the club today introduced Purina as the team's first founding partner and kit sponsor, bringing together two female-led organizations, both rooted in St. Louis and committed to the continued growth and revitalization of the region."We have always been committed to choosing partners who embody the STLMade movement, representing the spirit of a new St. Louis, so we are thrilled to partner with an iconic company like Purina that has such deep roots in St. Louis," said Carolyn Kindle Betz, St. Louis CITY SC Chief Executive Officer. "Not only does Purina share our love for St. Louis, but they also have our same vision of working to make our community stronger. I couldn't think of a better company to be our club's first founding partner and to be represented on the front of our team's kit."As the club's official kit partner, Purina will be prominently featured within the fabric of St. Louis CITY's visual identity on-and-off the pitch when the club kicks off their inaugural Major League Soccer (MLS) season in 2023. While the process in perfecting a team kit that best represents the St. Louis region is still ongoing and will be revealed at a later date, CITY and Purina have already begun discussing how Purina's pet experts will help the team become the most pet-friendly club in MLS."Because soccer and pets both bring people together, we believe St. Louis CITY and Purina are a perfect match," said Nina Leigh Krueger, Nestlé Purina PetCare CEO and President. "Enriching the lives of pets and the people who love them is our purpose at Purina, because pets have such a unique ability to make our lives better. We are excited to work with the CITY team to create programs putting pets and sport at the center of community good."Purina and CITY plan to bring the power of pets to soccer lovers and find new ways to deepen their involvement in the St. Louis community. Whether it's the club working with Purina's Petfinder team to host pet adoption events, promoting youth development through sport and leadership opportunities or finding new ways to bring pet-friendly elements into existing soccer traditions, the new partnership will benefit the entire community, while adding a very pet-centric dimension to the fan experience that will be uniquely CITY.In explaining what attracted Purina to this partnership, Krueger talks about Purina and CITY SC sharing similar core values and being committed to working together to move St. Louis forward."It goes beyond the jersey sponsorship," said Krueger. "When you look at what St. Louis CITY has already done, the investment and the vision, the partnership really makes sense for us based on our shared mission to positively impact St. Louis, now and in the future."Purina was founded by William H. Danforth and the company has been supporting people and pets in the St. Louis region for nearly a century. Much of Purina's outreach efforts focus on bringing and keeping people and pets together, through partnerships with pet welfare organizations, as well as those that support pet owners in times of crisis, such as pet-friendly domestic violence resources and the Purina Family Pet Center at St. Louis Children's Hospital. Purina works with nonprofit partners to provide social services to area families and create educational and leadership opportunities for area youth. The company promotes diversity, equity and inclusion both internally and externally alongside organizations such as the Diversity Awareness Partnership, Cultural Leadership and FOCUS St. Louis.  St. Louis CITY's first sponsor announcement follows the club's record-breaking merchandise sales and season ticket deposit campaign and as the MLS expansion team continues to build its new stadium, fan pavilion, practice facility and team headquarters in St. Louis' Downtown West, just a short distance from Purina's headquarters, where the global pet-care company was founded more than a century ago. When fans come to watch the first match in 2023, they will be able to see CITY SC's kit sponsor just blocks away – a testament to the homegrown spirit of CITY SC and professional soccer in the region....
See the full article
2021-03-30
IWSC announces distillery design and build firm Forsyths to continue their relationship with them through to 2022
●      Award-winning Forsyths provides equipment and solutions to domestic and international markets for beer, wine and spirit producers●      Deal brokered by Reg&Co Scottish pot still, manufacturer, Forsyths are continuing their relationship with the IWSC through this year, the Year of Scotch Whisky and beyond into 2022. As with last year, the company will sponsor two awards, the much coveted Outstanding Distiller award and the Scotch Whisky Producer award. With Michael Urquhart serving as the President of the IWSC for 2021 it seemed appropriate to christen it the Year of Scotch Whisky and to shine a real focus on this liquid gold. It promises to be a very special year indeed for Forsyths and all those in Scotland involved in the whisky industry. Forsyth Ltd, based in the heart of Speyside in Scotland is a family-run company now in its 4th generation. They produce handcrafted and hand-shaped pot stills for both boutique craft distillers and established drinks conglomerates. Over the years the company has grown internationally with current contracts in Japan, Taiwan, China, South Korea, the Caribbean, Mexico, Thailand and the USA, to name but a few. Due to growing demand, Forsyths also have an office in Hong Kong to better serve clients in the Asia-Pacific Region. Richard E Forsyth, Managing Director said, “It feels very appropriate for Forsyths to sponsor these two awards. We are thrilled to be able to continue our support of IWSC and at the same time recognise the talent of those individuals and organisations who skilfully wield their distillation equipment to produce phenomenal spirit products.” Christelle Guibert, CEO Fine Wine & Spirits said, “We are delighted to continue our relationship with Forsyths as they continue the sponsorship of two important awards in 2021, our year of Scotch Whisky. Forsyths is one of the world leaders in the supply of distillation equipment and their expertise in distillation is second to none. They play such a key role in supporting established but also start-up companies worldwide.” ...
See the full article
2021-03-25
European sponsorship market falls by 23% to lowest level since 2010, ESA Sponsorship Market Overview finds
The European sponsorship market shrunk for the first time in almost a decade as the negative effects of the COVID-19 pandemic were felt across the continent, new research from the European Sponsorship Association in cooperation with Nielsen Sports has revealed. The 2021 ESA Sponsorship Market Overview has found that the total value of Europe’s sponsorship market contracted 23% over the last twelve months, falling from a record €30.69 billion in 2019 to €23.63b in 2020 – its lowest point since 2010. In a sponsorship landscape characterised by event cancellations and postponements, non-sport rights holders saw their sponsorship income halve year-on-year, from €10.43 in 2019 to €5.19 in 2020, with sectors such as the music industry suffering a 60-70% decline in sponsorship volume depending on the market, and severe contractions in areas such as exhibitions. While still badly hit, sports saw a comparatively small dip, down 9% to €18.42b. Also notable was the differing fortunes of major or minor rights holders – while various elite sporting maintained or even slightly increased sponsorship volume, the shorter contract duration and higher reliance on fan attendance at smaller rights holders saw them suffer much larger declines in sponsorship volume. Italy was hardest hit, suffering a 33% decline year-on-year, closely followed by France (32%). Other nations to record notable decreases included Ireland (down 26%), Spain (down 23%) and Germany (down 22%). However, there was some cause for optimism, as the final four months of 2020 all saw a higher number of deals signed than the preceding year, according to Nielsen Sports SPONSORGLOBE, the world’s most extensive sponsorship database. Football continued to dominate the sponsorship market, making up 49% of total deals by number of deals. Gaming and esports thrived during lockdown, rising to second place with 12% of deals, followed by handball, basketball and rugby union. Marco Nazzari, Managing Director International, Nielsen Sports, said: “A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. Last year, most sponsors showed a high level of solidarity with their rights holders – not exclusively, but in some cases due to the fact that compensation rights could be implemented to satisfy the sponsors. “Contract extensions will probably be more challenging in the future, due to economic difficulties or reduction of marketing expenses in certain industries or companies. Much of this development in 2021 will continue to be dependent on the evolution of COVID-19. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers in 2021 and beyond.” Andy Westlake, Chairman of the European Sponsorship Association, said: “There is no doubt that Europe’s sponsorship community has gone through an incredibly difficult twelve months, and this is borne out in the data in our latest ESA Sponsorship Market Overview. While a downturn was always to be expected, a 23% reduction in the industry in just one year shows the magnitude of the recovery needed. “However, we’re already seeing some positive green shoots. The rapid roll out of the vaccine programme in many European countries means that live sport and entertainment is back on the agenda in the summer. We have also seen some real innovation in the work itself – meaning the industry is prepared like never before to build connections through sponsorship under the most challenging of conditions. We know the sponsorship sector is resilient and creative, and there is cause for renewed optimism in 2021 and beyond.” Produced using Nielsen Sports Market Intelligence and available exclusively to ESA members, the ESA Sponsorship Market Overview has been conducted annually since 2008.  ESA members can see the full report here. Source: https://sponsorship.org/european-sponsorship-market-falls-by-23-to-lowest-level-since-2010-esa-sponsorship-market-overview-finds/...
See the full article
2021-03-24
888 announced as Portuguese GP title sponsor
 One of the world’s leading online gaming and entertainment operators partners up with MotoGP™ in Portugal Dorna Sports is delighted to announce 888 as the title sponsor for the 2021 Portuguese Grand Prix. The event takes place at the stunning Autodromo Internacional do Algarve from the 16th to the 18th of April and will be named the Grande Prémio 888 de Portugal. 888 holdings is one of the world’s leading online gaming and entertainment operators. Founded in 1997, the company has now grown to enjoy a presence in 60 different countries around the world, including Portugal. Brand 888casino, which can be accessed via 888.pt, offers a well-regulated and safe gaming environment for Portuguese players to enjoy the best slots, roulette and online entertainment games in Portuguese, focusing on responsible and accessible entertainment. Monica Rangel, Head of PT Markets at 888 Portugal: “It is a thrilling moment for everyone at 888 while we position ourselves as unequivocal supporters for motorcycle sports globally. In challenging times, we consider this a true sign of confidence for Portugal and a clear statement on its importance in international sports events. Above all at 888 we want to support and celebrate this moment with all Portuguese fans.”Pau Serracanta, Managing Director at Dorna Sports: “We are very happy to welcome 888 as title sponsor for the Portuguese Grand Prix and see the 888 name take top billing at one of the most spectacular tracks on the calendar. 888 is a well-known and respected name in the field and we’re very happy to welcome them back to MotoGP.” Source: https://sponsorship.org/888-announced-as-portuguese-gp-title-sponsor/...
See the full article