2020-07-13
Edmonton Eskimos lose Boston Pizza sponsorship amid racist name controversy
Boston Pizza has cancelled its sponsorship deal with the Edmonton Eskimos during a time when the team is being pressured to change its name that’s widely seen as racist.The pizza chain said on Twitter Friday that it ended the partnership with the Canadian Football League team “as part of a larger shift in our overall marketing strategy.”Their message was in response to a tweet calling for action by the team’s sponsors to stand up against racism.The team’s name is widely seen as a racial slur against the Inuit, and several prominent Inuk people including Tanya Tagaq and Nunavut MP Mumilaaq Qaqqaq have called for them to change it.These calls have gained momentum after the Washington Redskins recently announced they were looking at changing their racist name.The Edmonton Eskimos franchise said it surveyed Inuk people recently and found no consensus about their name among the group. The team said they decided to keep the name after that.But many believe a lack of consensus doesn’t give the team license to continue using the name, including former Inuk NHL player Jordin Tootoo.Article by Meghan Devlin as posted on Daily Hive.Click here to view Boston Pizza's profile....
2020-07-13
Washington NFL team dropping 'Redskins' name after 87 years
The Washington NFL franchise announced Monday that it will drop the “Redskins” name and controversial logo immediately, after decades of criticism that they are offensive to Native Americans.A new name must still be selected for one of the oldest and most storied teams in the National Football League, and it was unclear how soon that will happen. But for now, arguably the most polarizing name in North American professional sports is gone at a time of reckoning over racial injustice, iconography and racism in the U.S.The move came less than two weeks after owner Dan Snyder, a boyhood fan of the team who once declared he would never get rid of the name, launched a “thorough review” amid pressure from sponsors. FedEx, Nike, Pepsi and Bank of America all lined up against the name, which was given to the franchise in 1933 when the team was still based in Boston.The team said it is “retiring” the name and logo and that Snyder and coach Ron Rivera are working closely to develop a new name and design.Native American advocates and experts have long criticized the name they call a “dictionary-defined racial slur.” Over a dozen Native leaders and organizations wrote to NFL Commissioner Roger Goodell last week demanding an immediate end to Washington’s use of the name. Goodell, who has fielded questions on the topic for years, said he supported the review.Protests against the name predate Snyder buying the team in 1999, and, until now, he had shown no willingness to consider a change. Strong words from sponsors — including a company run by a minority stakeholder of the team — changed the equation.FedEx earlier this month became the first sponsor to announce it had asked the organization to change the name, particularly important because CEO Frederick Smith owns part of the team. FedEx also paid $205 million for the long-term naming rights to the team’s stadium in Landover, Maryland.The lease at FedEx Field expires in 2027, and dropping the name keeps open various possibilities in Maryland, Virginia and Washington for the team’s new stadium and headquarters. District of Columbia mayor Muriel Bowser has said the name was an “obstacle” to Snyder building on the old RFK Stadium site, which is believed to be his preference.Washington recently started cutting ties with racist founder George Preston Marshall, removing his name from the Ring of Fame and renaming the lower bowl at FedEx Field for the team’s first Black player, late Hall of Famer Bobby Mitchell. Marshall, who renamed the Boston Braves the Redskins in 1933 and moved it to D.C. four years later, was a segregationist and the last NFL owner to integrate their team. The current logo shows the profile of a red-faced Native American with feathers in his hair.Long removed from the glory days of winning Super Bowl titles in the 1982, 1987 and 1991 seasons under coach Joe Gibbs, Washington has just five playoff appearances in 21 years and no postseason victories since 2005. The team has lacked a nationally marketable player since Robert Griffin III’s short-lived stardom, and the 2020 schedule features zero prime-time games for a franchise that used to be a draw.Re-branding with a new name and logo — and perhaps the same burgundy and gold colours — coupled with turning football operations over to Rivera could be a boon for Snyder on and off the field. Even if a segment of the fan base opposes the change in the name of tradition, winning would more than make up for those losses.Click here to view FedEx' profile.Click here to view Nike's profile.Click here to view Pepsi's profile.Click here to view Bank of America's profile....
2020-07-10
Mayor, community members urge Morden hockey team to ditch controversial nickname
Team president says club is looking into it, says any change won't happen overnightA senior hockey team in rural Manitoba that's resisted calls to discard its controversial name is facing new pressure from the southern Manitoba city's mayor and other residents.The mayor of Morden is personally urging the Morden Redskins to ditch a nickname he considers derogatory — and vowing to personally cover the cost of rebranding the team, with anyone else who's interested.And others in the community are writing to team management, sponsors and city councillors, asking them to pressure the team to remove the moniker with racist connotations. At least one business — BDO Canada — said on Twitter it's re-evaluating its sponsorship of the club, which plays in the South Eastern Manitoba Hockey League.Mayor Brandon Burley said changing the team's name is a battle he won't back down from."This is an issue that if I have gained any political capital, I'm willing to spend it on this issue," the first-term mayor said.Struggling to explain nicknameBurley said Morden's reputation as an accepting community that welcomes immigrants is eroding the longer the team name sticks.He said the moniker's offensiveness was crystallized for him years ago when he was asked by his daughter what the word meant."As I tried to explain that to her, there was no way to do that, or to remove yourself from the pain in that conversation."After his 2018 election, the political neophyte said he waited to be in a position to curry council's favour, learning from 2015, when a similar motion failed in the city of 8,600 people.Burley feels the time has come, as the country faces a reckoning on race relations."If there's ever a moment for Morden to make that clearcut and divorce themselves from this name and this image, it's right now," he said.The team's logo is virtually identical to that of the NHL's Chicago Blackhawks, which has itself become controversial.But Burley isn't confident it'll happen immediately. Some community leaders won't entertain the idea, he said, although that isn't dissuading him."I'm going to make sure it stays on the front burner," Burley said."There's no way I want my grandchildren wondering why their grandfather had the ability to do something and sat quietly by and did nothing."Burley said he has spoken with the leaders of nearby Swan Lake First Nation, and they agree the name should be changed. Swan Lake Chief Francine Meeches did not respond to CBC's request for comment on the issue.The hockey club's president, Brent Meleck, said the team will study the issue, but first he'd consult with players."It's not going to be an overnight thing," he said, in a brief phone call Wednesday with CBC News.Resisted past calls for changeMorden's team has previously resisted demands to change its name. In 2015, city councillor Heather Francis put forward a motion asking council to formally request a name change for the hockey team. The motion was defeated 5-2.At the time, Meleck said he hadn't heard anyone refer to the name as derogatory before then."It's funny, because I'm First Nations, and I don't think it's offensive at all," he told CBC News in 2015.The team has played in the South Eastern Manitoba Hockey League since 1986, the league website says. It's won the league title 13 times.The team name has long been a target of controversy in the sporting world.Washington's NFL team, which shares the same name as the Morden hockey team, vowed this month to review its nickname, bowing to pressure from its largest corporate sponsor and an ongoing societal shift condemning racist terminology. That shift had already begun in 2005, when another group of sports teams in Morden abandoned an Indigenous-themed label.In a narrow 3-2 vote, trustees with the Western School Division decided that year to change the names of Morden Collegiate's teams from the Mohawks to the Thunder.Sheila North, former grand chief of Manitoba Keewatinowi Okimakanak, said it's time for Morden to make another switch.She said while some people may be fine with the names, others are hurt by the terminology. "We have to be mindful and cognizant of how other people are feeling, not just our own [feelings]," she said. "And if it's offensive to one then we shouldn't do it at all."Peter Cantelon, a Morden community member and local newspaper columnist, said he's confident the team's supporters don't believe the name is racist because it wasn't their intention."Our friends, our neighbours, some of our family members are Indigenous and they've expressed this hurts, so how could we do anything other than stand up and say, 'Please change the name.'"He said the loudest voices may want to keep the name as is, but he believes the majority of residents are either supportive of changing it, or won't stand in the way."I've heard the buzz — it's much louder now than in the past," Cantelon said.He's pushing for change because the team name, which he considers racist, doesn't reflect the loving, friendly city he knows."People who don't live here and people who don't know us are going to start making decisions about who we are, based on things like a team name like that, and they have the right to do that," he said."I'm so passionate about seeing this name change because it's not reflective of who we are."Article by Ian Frose as posted on CBC.Click here to view BDO's profile....
2020-07-09
How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars
As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry are doing their best to adapt. Influencers have seen some of their sponsorship deals shut down and events cancelled, with many shifting their focus to alternative revenue streams that allow them to continue to earn a living without leaving their homes.  Influencer-marketing agencies are seeing brands postpone campaigns while also observing that engagement on social-media posts is higher than normal as more consumers spend time in physical isolation. Advertisers are also discovering that the influencer-marketing business model could be particularly well-suited to a time in which DIY ad content filmed at home remains viable while commercial photo shoots are shut down. Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses during the coronavirus pandemic and the resulting economic turmoil. Instagram influencers and YouTube creators who earn money through sponsorships are facing a steep decline in business. Sponsored posts on Instagram fell from representing 35% of influencer content in mid-February to 4% of creator content in mid-April, according to a report from the marketing-analytics firm Launchmetrics. The drop comes as many influencers have had deals put on hold. Some marketers are predicting a near-term 15 to 25% dip in the average price of a sponsored post as demand for branded influencer content declines. For travel and event-based creators whose content depends on being able to leave their homes, the sponsored deal dropoff has been devastating. "I think a lot of people in the travel industry are holding their breath," said travel blogger Oneika Raymond, who has 84,900 Instagram followers. "Companies are reluctant to take on anything new and therefore that is impacting the income of creators." Many brands have postponed influencer-marketing campaigns in an effort to cut costs and avoid appearing insensitive during a public-health crisis. For creators, it's unclear when — and if — these sponsored content opportunities will return. Some brands are delaying campaigns so they can make logistical adjustments to influencer work that once required travel or on-site production. Others are pushing back launch dates to retool campaign messaging that was written before the coronavirus outbreak and now feels out of touch. And several influencer agencies told Business Insider that having a campaign "on pause" is often just a polite way of saying that it's cancelled. ...
2020-07-08
Edmonton Eskimos sponsor calls on team to change its name if it wants to keep partnership
Citing its corporate values, a major insurance firm says it wants the Edmonton Eskimos organization to change its team name if it wants to continue its sponsorship deal going forward.“For several years, we have been a sponsor of the Edmonton Eskimos,” belairdirect said in a statement issued to 630 CHED on Tuesday evening. “At belairdirect, one of our core values is respect, which is founded on seeing diversity as a strength, being inclusive and collaborative.“Guided by this value, in order for us to move forward and continue on with our partnership, we will need to see concrete action in the near future, including a commitment to a name change.”The company said it wanted to acknowledge that “change is a journey” and said it has shared its position with the Canadian Football League club.When asked for a response, a representative of the Edmonton Eskimos acknowledged the team was contacted by belairdirect and told Global News the team may issue a public statement about the matter this week.Over the years, Edmonton’s CFL football team has come under fire for its name on many occasions, with some people arguing it is racist and shows a lack of respect for Indigenous people in northern regions of Canada and the U.S.The NFL’s Washington Redskins team has received similar criticism facing Edmonton’s football team. Earlier this month, the Redskins announced that the team would be conducting “a thorough review” of its name. The Eskimos tweeted at that time that their team was not wavering from its previous position that it plans to ramp up consultation with the Inuit community.However, the team also indicated it realizes its name is now under closer scrutiny.“We recognize there has been increased attention to the name recently and we will ramp up our ongoing engagement with the Inuit communities to assess their views,” the team tweeted on Friday.In the same tweet, the team said “there has been considerable support for the Eskimos name among Inuit in various parts of northern Canada.”In February, the Eskimos said the team’s research and engagement program “included meetings with Inuit leaders and community leaders in Iqaluit, Inuvik, Yellowknife and Ottawa, a research phase with a combination of in-depth interviews with Inuit across the north and in Edmonton, and a telephone survey among a broad group of Inuit across Canada.”At that time, the team said there were a “range of views” regarding its name, but no consensus emerged to support changing it.Last month, Nunuvat MP Mumilaaq Qaqqaq appeared on 630 CHED’s The Ryan Jespersen Show as one of many voices calling on the team to change its name after the Eskimos tweeted about the death of George Floyd. On May 25, Floyd died in police custody in Minnesota while an officer was seen kneeling on his neck. The death sparked worldwide protests and an urgent call to address racism and police brutality.“If we can’t even get a football team to respect us enough as a group of people, then how can we expect to actually get respect elsewhere if this term Eskimo is going to keep on being used?” Qaqqaq said.Earlier this month, Qaqqaq tweeted that since the Edmonton Eskimos said they had not reached a consensus on whether a name change should take place, she believes that is a sign it should be changed.On Tuesday, Global News reached out to Inuit Tapiriit Kanatami, a non-profit organization that represents over 60,000 Inuit people, for its response to the football team being challenged by a sponsor to change its name.A spokesperson for ITK said the organization had no statement at this time, but said it stands by comments its president made in a 2015 op-ed.In the column, Natan Obed explains why he believes the Edmonton Eskimos name is harmful to Inuit people.“Inuit Tapiriit Kanatami has demanded that the Edmonton Canadian Football League team stop using the moniker ‘Eskimos’ as part of an ongoing fight against colonization in the name of reconciliation,” reads part of Obed’s column published by Nunatsiaq News. “This stance has been supported by many Inuit, although I fully understand and appreciate that not all Inuit view the term as offensive.“The colonial legacy of naming is about power and control. The issue of Inuit being used as a sports team mascot matters, because this is the way this legacy continues to play out in popular culture.“This issue is about our right to self-determine who we are on our own terms. We are not mascots or emblems.”In 2017, Winnipeg’s mayor suggested Edmonton’s CFL team should have a more “inclusive” name. Edmonton Mayor Don Iveson called for a “conversation” around the name.According to results from a poll that were released about a week later, 12 per cent of Albertans surveyed said the name was unacceptable.Article by Phil Heidenreich as posted on Global News.Click here to view Belair Direct's profile....
2020-07-06
Black Professionals In Tech Network (BPTN) launched its Global 3D immersive Virtual Summit, BFUTR 2020: Build. Back. Better.
Black Professionals In Tech Network (BPTN) is beyond excited to bring to you the largest ever virtual 3D tech summit for Black professionals worldwide! Join us on October 22nd and 23th, 2020, for BFUTR 2020, the ultimate Global Tech Summit where we have the chance to Build Back Better! The impact of COVID 19 is disproportionately affecting the Black community, and the current awakening of the world to the existence of systemic anti-black racism, has made being a Black tech professional especially challenging. We have a first ever opportunity to build back better. All of us together, showcasing our black excellence, alongside our allies, coming together to build back better so we can reimagine our workplace, build an ecosystem free of racism, and rethink the future of tech post Covid. BFUTR 2020 will bring together 10,000+ Black tech professionals and allies from around the world, with talks from global tech leaders, a networking lounge, demos from leading companies, private job interviews and more. The event will showcase world-class speakers from leading tech companies who will shed light on the future of Tech and how they are leading the rebuild! This is our opportunity to celebrate our togetherness and progress with you no matter where you are in the world, virtually at www.bfutr.com on October 22nd and 23th, 2020. "BPTN is excited to host the largest global gathering of Black tech professionals. Coming into our second year of the summit, and in the context of the global health and racial pandemic, we wanted to bring an event together that helps tech professionals build and grow their network and career. We are excited to partner with leading tech companies to help Black tech transform their career and connect to a global audience," said Lekan Olawoye, Founder and CEO of BPTN. Speakers include:Riaz Ahmed - Group Head and Chief Financial Officer, TD Bank GroupOmo Akitan - Chief People Officer, City of TorontoSabry Tozin - Vice President of Enterprise Productivity Engineering, LinkedInTim Clark - Chief Information Officer, Business Segment Technology, TDDean A. Connor - President & CEO, Sun Life and many more… Leading BFUTR 2020 Tech partners:Title Sponsor: TDFounding Sponsor: SalesforceLeadership Sponsors: SAP, Shopify, FaskenCollaborator Sponsors: LinkedIn, RBC, City of TorontoSupporter Sponsors: SunLife, Uber, #paid, goeasy, Interac, Deloitte, Hydro One, Opencare, Vena, Fiix, Wealthsimple, Hootsuite Click here to view TD's profile.Click here to view Salesforce's profile.Click here to view SAP's profile.Click here to view Shopify's profile.Click here to view Fasken's profile.Click here to view LinkedIn's profile.Click here to view RBC's profile.Click here to view SunLife's profile.Click here to view Uber's profile.Click here to view #paid's profile.Click here to view goeasy's profile.Click here to view Interac's profile.Click here to view Deloitte's profile.Click here to view Hydro One's profile.Click here to view Opencare's profile.Click here to view Vena's profile.Click here to view Fiix' profile.Click here to view Wealthsimple's profile.Click here to view Hootsuite's profile....
2020-06-30
Tim Hortons® celebrating Canada Day by sponsoring online community celebrations and offering Canada-themed baked goods and beverages
While Canada Day festivities will be different this year because of COVID-19 restrictions, we know Canadians are still eager to celebrate what makes Canada special. To help ensure we can salute Canada together, Tim Hortons is partnering with a number of municipalities to support virtual events that will be streamed online. And starting today across the country, guests can get into the Canada Day spirit with a special donut — a tasty red and white sprinkled vanilla dip donut — a Maple Iced Coffee or a Maple Creamy Chill. Today and on Canada Day at participating restaurants in Canada, guests can also get a free donut when they place a mobile order that includes any beverage. Just add a donut to a mobile order that includes a drink and the donut will be on us! Visit the Tim Hortons mobile app for more details. "Every year we're proud to sponsor Canada Day festivities in communities across the country and we thought it was especially important this year," said Hope Bagozzi, Chief Marketing Officer. "For so many of our guests, a great Canada Day is capped off with their families by sharing a box of Timbits and drinking a coffee or Iced Capp while watching some fireworks and singing O Canada. Celebrations will have to be a little different this year, but we know Canadians will find ways to make new traditions and honour our great country." Among the Canada Day events being sponsored in part by Tim Hortons are the National virtual Canada Day celebrations, which include two livestreamed shows starting at 1 p.m. and 8 p.m. (local time) Hosted by Serena Ryder and Pierre-Yves Lord, musical performers appearing during the shows will include Alanis Morissette, Avril Lavigne, Sarah McLachlan, Alan Doyle, Paul Brandt, Charlotte Cardin, Corneille and the National Arts Centre Orchestra. At 10 p.m. local time, Canadians can visit this website and point their smartphone or tablet in the sky to watch a virtual fireworks show, sponsored by Tim Hortons. Click here to view Tim Horton's profile....
2020-06-30
TD Summer Reading Club 2020 kickoff
Toronto Public Library, along with Library and Archives Canada and TD Bank Group, is excited to announce that the 2020 TD Summer Reading Club (TD SRC) has officially launched! As of June 15, 2020, kids across Canada can register and participate online through the TD SRC website.The TD SRC program has something for everyone! Participants can create their own online notebook; read e-books; track their reading; write jokes, stories and book reviews; connect and share with other kids across the country; and more. New this year, the club will be offering 28 online readings and workshops with authors and illustrators. The program also offers great resources for kids with print disabilities as well as for pre-readers and their families.The TD SRC is Canada's biggest, bilingual summer reading program for kids of all ages, interests and abilities. Co-created and delivered by over 2,000 libraries across Canada, this free national program is developed by Toronto Public Library in partnership with Library and Archives Canada. Sponsorship is provided by TD Bank Group.The club helps to connect families with books, and it helps to build confidence in reading through the delivery of fun, accessible reading activities.To learn more about TD SRC 2020 online activities and to register, please watch and share a short overview video and visit the TD SRC website. Happy summer reading!Click here to view TD's profile....
2020-06-29
Wawanesa Mutual Insurance maintains support for Broker Identity Program
The Insurance Brokers Association of Canada (IBAC) has revealed that Wawanesa Mutual Insurance Company has maintained support of the Broker Identity Program (BIP) at the Full Partner level.The BIP is a national advertising campaign that raises awareness of the value that insurance brokers offer to clients. Wawanesa’s support for the BIP also extends to the IBAC’s other initiatives, including the broker association’s technology leadership, professional development of the broker workforce, and the association’s advocacy to maintain the separation of banking and insurance.“Wawanesa is all in on brokers,” said Wawanesa president of Canadian P&C operations Carol Jardine. “When Canadians have a complex financial decision to make, they want to be able to turn to someone in their community who will represent their best interests.”Jardine added that independent insurance brokers are in the best position to provide helpful advice to consumers, and that Wawanesa’s full partnership with the IBAC is important because Wawanesa wants to get the message out to everyone that “their best insurance is an insurance broker.”“IBAC is very pleased that Wawanesa has renewed their sponsorship, and we greatly value their ongoing support and partnership,” commented IBAC CEO Peter Braid. “This investment, and their distribution of insurance products exclusively through the broker channel, signal their strong belief in the importance of the broker, and their commitment to the consumers we jointly serve.”Click here to view Wawanesa's profile....
2020-06-29
HOCKEY CANADA ANNOUNCES PARTNERSHIP WITH TEMPUR SEALY CANADA
Tempur Sealy to support Canada’s National Women’s Team and National Para Hockey TeamHockey Canada has introduced Tempur Sealy Canada as a new national marketing partner, focused on optimizing the performance of athletes with Canada’s National Women’s Team and Canada’s National Para Hockey Team through sleep.Tempur Sealy Canada is passionate about creating products that deliver on the promise of a great night’s sleep and about giving back to the community. To ensure high-performance women’s and para athletes are able to compete at the highest level, Tempur Sealy will be outfitting each athlete with a new mattress to achieve quality sleep.“We are proud to be a part of this amazing journey with these incredible athletes,” said Monty Bagga, chief operating officer with Tempur Sealy Canada. “Sleep is vitally important for everyone’s health and well-being. Our hope is to bring the players one step closer to achieving their goals by providing them with quality sleep.”Every night, Canada’s National Women’s Team will be proudly supported on a Sealy® Posturepedic mattress. In addition, Sealy Canada has created a limited-edition Hockey Canada-branded mattress, designed after the Team Canada jersey to bring a sense of pride for all Canadians. Exclusively sold at Leon’s, a portion of the sales of the ‘Home’ mattress will support the Hockey Canada Foundation’s Hockey is Hers initiative to encourage more young girls and women into the sport. Sealy Canada will also be supporting Canada’s National Women’s Team at the 2021 IIHF Women’s World Championship in Halifax and Truro, N.S.Canada’s National Para Hockey Team will be experiencing body-conforming support with Tempur-Pedic®. Each member of the team will receive a Tempur-Pedic mattress to aid in their performance on and off the ice, helping them fall asleep faster, stay asleep longer and wake up feeling powerful. Tempur-Pedic develops products that help consumers rejuvenate and maximize their potential. They believe in head-clearing, body-repairing sleep that is achieved by their proprietary TEMPUR material. This material is hyper-sensitive to temperature, adapting to each body’s unique needs throughout the night.“The on and off-ice training of our athletes is intense and gruelling, which makes their rest and recovery increasingly more important in order for them to perform at the highest level. We understand the needs of our high-performance athletes, and a partnership with Tempur Sealy is a perfect fit,” said Dana Gladstone, vice-president of partnership strategy and licensing with Hockey Canada. “We are proud to welcome Tempur Sealy to our family of corporate partners and appreciate its efforts to connect a good night’s sleep and peak performance for our athletes.”Click here to view Tempur Sealy's profile....