2020-09-24
The Ohana Festival Goes Virtual For 2020
The Ohana Festival has become the latest event to announce it is going virtual for 2020.Set for a 24 hour stream starting at 5PM on September 26th, the virtual music festival will feature a mix of new performances, and archival content from past editions of the event.Deaf Charlie, feat. Jeff Ament & John Wicks, Pluralone, Iron Sage Wood ft. Rob McHado, and the Aquadolls are lined up for live sets.Eddie Vedder, The Strokes, Incubus, Social Distortion, Tash Sultana, Jenny Lewis and Lukas Nelson are among the artists who will be featured in some of the archival Ohana performances from years past.Rounding out the offerings for the virtual festival famed Canadian photographer, conservationist, and marine biologist Paul Nicklen has been announced as the ‘storyteller’ for the event.Presented by Kona Brewing Co., the free 24-hour stream will relive the magic of Doheny State Beach on Nugs.net and YouTube.As part of their sponsorship of the event, Kona is donating a total of $50,000 to the following charities: San Onofre Parks Foundation, Doheny State Beach Foundation, Sea Legacy, Rob Machado Foundation, WSL Pure, Wyland Foundation, Waves for Water, Los Cerritos Wetland Trust.Click here to view The Ohana Festival's profile.Click here to view Kona Brewing Company's profile....
2020-09-23
Brands continue to hire mega influencers who openly ignore social-distancing guidelines. But some creators without millions of followers aren't so fortunate.
On August 28, 19-year-old TikTok star Blake Gray was charged with a misdemeanor alongside fellow creator Bryce Hall after throwing a massive party that Los Angeles City Attorney Mike Feuer alleged violated the county's COVID-19 guidelines, including its "Safer LA" order and "Party House Ordinance." "We allege these hosts have been incredibly irresponsible, with a highly infectious disease spreading and parties banned because of it," Feuer said.  While Gray's decision to throw a party during a pandemic could have scared off some risk-averse brands that generally look to avoid controversy, other big brands are still working with him. Two days after the city attorney's charge, Gray posted a promotional video on TikTok for the fashion and cosmetics retailer Asos. And a little over a week later, Nabisco paid Gray to promote its Nutter Butter cookies on TikTok, with the brand cheekily pretending to flirt with Gray in the video's comments section.  A representative for Gray declined to comment for this story. Neither Asos nor Mondelez, which owns Nabisco, responded to a request for comment from Business Insider. While many brands spent the first few months of the pandemic treading softly on social media out of fear of appearing tone deaf during a public health crisis, they've often been less cautious when it comes to working with influencers who have ignored some health guidelines designed to slow the spread of COVID-19. Many companies have continued to pay creators to promote their products even as these influencers have attended large gatherings, traveled, and appeared in public without masks. Why is that? Influencer industry insiders said one potential reason is that dropping a mega influencer or celeb could provoke a bigger problem than any backlash would, especially as many have millions of loyal fans and are repped by high-powered Hollywood agencies and management firms. That would help explain why some influencers with smaller follower counts have been quietly dropped by brands, while superstars have seemed more insulated from consequences. Another potential reason is that some brands could see social-distancing guidelines as political. "I don't believe that the corporate communications teams at these large enterprise companies have a particular position or stance," said an influencer marketer, who asked to speak anonymously to avoid potentially damaging relationships with clients. "On mask wearing, because it has been politicized, I think that they're trying to stay out of it." A third potential reason is simply that the landscape is moving quickly and brands have not yet adapted a firm policy. "I'm sure there's a brand bible out there for Nutter Butter that's incredibly specific," said another influencer marketer, who asked to speak anonymously for the same reason. "I wonder if they've even had time to update their brand guidelines when it comes to TikTok talent in the world of COVID." While getting a misdemeanor charge for allegedly violating LA's "Party House Ordinance," or traveling to Mexico at a time when non-essential travel is discouraged (as was the case in June when a new creator group Clubhouse Explore went on a 26-person trip to Tulum) are on the far end of the spectrum in terms of flouting health precautions, there have been less severe transgressions by many of the internet's biggest creators in recent weeks. Digital stars like and Charli and Dixie D'Amelio, Emma Chamberlain, and James Charles were all spotted in attendance at a large party hosted by the TikTok group The Hype House in July, for example. (Charles later apologized for attending the party, saying in a statement in a YouTube video that "going to a party during a pandemic was a selfish and stupid decision.") None of these creators appeared to face major backlash from brands for attending the party. The D'Amelios moved forward with the launch of their new Morphe makeup line in late July, and Charli recently got a drink named after her as part of a new brand partnership with Dunkin'. "As a brand, the health and safety of our employees, franchisees, and their crew members has been and remains a top priority," Dunkin' said in a statement when asked about Charli's attendance at a large gathering. "In all stores, and during any in-person engagements with Charli D'Amelio or other influencers, we take steps to help ensure the safety and well-being of guests and restaurant employees." Morphe did not respond to a request for comment. While many of the internet's biggest stars haven't appeared to face brand backlash, some smaller-follower-count influencers haven't been as lucky. These micro and macro influencers are more reliant on sponsored posts to earn a living, and therefore, have to be more careful when it comes to adhering to public health guidelines, marketers told Business Insider.  In a July survey of 422 US-based influencers by the influencer-marketing platform Mavrck, 93% of respondents said they were "taking precautions to follow CDC health guidelines related to COVID-19, such as social distancing, avoiding close contact, wearing a cloth face covering when around others, etc." Blogger Naomi Davis (453,000 Instagram followers) who left New York City for a cross-country road trip during the pandemic (a departure from CDC recommendations), lost brand deals and other business opportunities as a response to negative commenters unhappy with her decision, BuzzFeed reported.  For instance, Davis posted a sponsorship for the vitamin startup Ritual in May and immediately after, commenters began to leave negative messages on her post, which she later took down. Ritual ended its partnership with her, BuzzFeed reported.  Davis did not respond to a request for further comment from Business Insider. Another influencer with under one million followers had taken a road trip with her children and posted about it on Instagram, her manager told Business Insider. In her content, she had spoken about the safety measures she and her family were taking while traveling, but when one brand caught wind of this, it canceled a year-long ambassadorship with her, according to the manager, who requested anonymity to speak more freely about the situation. To do so, the brand used the "morality clause" that was in their agreed contract, the manager said. A morality clause is often added into contracts to protect the brand from bad publicity associated with a talent they've partnered with. Often, this is a precaution taken in case there is any illegal behavior. In June, the manager of the influencer group Clubhouse said that the fitness-beverage brand Celsius decided not to renew a contract with Clubhouse member Mariana Morais (829,000 Instagram followers) after the group's trip to Mexico. At the time, the company confirmed it wasn't renewing a contract with Morais, but said there were "other reasons that factored into our decision." While many brands may not be monitoring the day-to-day activities of influencers who are flouting social-distancing guidelines, some social-media users have been.  Some commentary accounts like Def Noodles (440,000 YouTube subscribers) and TikTok Room (1.6 million Instagram followers) have been tracking influencers ignoring health guidelines and hanging out in large gatherings. Fans have commented things like "it's not that hard to stay home" and "someone take away their platforms please" on these posts.  Claire Lungwitz, a college junior who has been taking classes remotely during the pandemic, created an account on TikTok in July, @ImmuneInfluencers, specifically to draw attention to videos posted by influencers who aren't following some COVID-19 health precautions. "FUN FACT: 50k+ followers comes with COVID-19 immunity," she wrote in the bio for her account, which has around 6,400 followers.  Lungwitz has uploaded reaction videos to posts featuring influencers like Blake Gray, Addison Rae Easterling, Larri Merritt (known as Larray), and Bryce Hall.  "I thought something was off about their content and then I kind of realized it just looked like the pandemic never happened and they're kind of in a COVID-free bubble," she said. "These people were still traveling, and hanging out with different groups of friends, and throwing parties. Things I hadn't thought about doing since February." "My goal would be ultimately for these influencers to recognize their platform and their impact on how children especially view the pandemic," Lungwitz said. "Influencers do have the best job to do from home. A lot of them get famous just from making videos in their bedrooms, so I don't know why they can't really continue to do that now." For more stories like this, subscribe to Business Insider's influencer newsletter: Insider Influencers, and check out the below posts:...
2020-09-16
easyMarkets Signs a Three Year Sponsorship Deal with Real Madrid
easyMarkets is excited to announce its future partnership with one of the most recognizable teams in the world and 2020 La Liga Champion: Real Madrid. The company has announced that it will be the Club's Official Online Trading Partner for the next three years, starting from the beginning of the 2020/21 season. This has the potential to add incredible value to the easyMarkets branding efforts and bring an unprecedented level of recognition to the well-established financial service provider. Mr. Ohad Golan, Chief Marketing Officer, commented on the sponsorship, "easyMarkets was looking to partner with a team that has instant recognizability, a rich history and a loyal, dedicated fan base. "We sought to sign with an organization that has global appeal, with millions of eyes on it each match – and Real Madrid was the obvious choice. "We look forward to leveraging Real Madrid's immense popularity and global appeal strategically as we move forward." Emilio Butragueño, Institutional Relations Director at Real Madrid, commented, "Both, Real Madrid and easyMarkets, are leaders in their sector and share common values. We are looking forward to start working with them as Official Online Trading Partner beginning with the 20/21 season." Click here to view Real Madrid's profile.Click here to view easyMarkets' profile....
2020-09-16
Manchester City And Nexen Tire Extend Partnership
Manchester City has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men's and women's teams, elite development squad and esports players as well as extensive collaborations across digital content campaigns and grassroots football programmes around the world. The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner, with Nexen Tire branding appearing on the playing shirts since the start of the 2017/18 season. Starting from the upcoming 2020/21 season, Nexen's sleeve sponsorship will extend to the City women's team for all domestic competitions, the men's team's training kits and Manchester City esports team, making Nexen Tire the Club's consistent sleeve partner across all available teams and competitions. Off the pitch Nexen Tire's presence continues with branding on the first team bus and throughout key locations across the Etihad Campus, including the Nexen Tire bridge that connects the City Football Academy to the Etihad Stadium. The partnership has also been significant for its impact on supporting grassroots football and using that as a platform to enhance the lives of young people. The most notable of these projects are Nexen Tire's support of the City Football Foundation's community pitch in East Los Angeles that provides a safe place for local children to play and socialise, as well as Nexen Tire being the presenting partner of one of the biggest youth football tournaments in the United States – the Nexen Man City Cup. Nexen Tire has also leveraged its partnership with Manchester City to launch a series of bold digital marketing campaigns which have seen huge engagement figures across Nexen Tire's key markets and consumers. This will continue to be a focus for the next term of the partnership with exciting content series to be launched over the coming months. Ferran Soriano, Chief Executive Officer at City Football Group, said: "Manchester City has marked many milestones alongside Nexen Tire and after becoming the first Premier League club to launch a sleeve partner we were delighted to then celebrate back to back Premier League titles with Nexen Tire on our sleeves. We have been impressed by Nexen Tire's ambition for creating exciting digital content campaigns, as well as sharing City's passion for providing young people around the world with opportunities to play the sport that they love. Nexen Tire has grown with us to be part of the fabric of Manchester City and we look forward to entering the third term of our successful partnership." Travis Kang, Global CEO of Nexen Tire, said: "We first partnered with Manchester City in 2015 after seeing the immense potential of the club and many opportunities ahead. Over the past five years, our relationship has grown from strength to strength, and we have also been able to boost our presence in the global market. We will use this partnership extension to continue building synergy as a strategic partner while sharing our company values by rolling out a series of digital campaigns and exciting youth programmes." Click here to view Manchester City's profile.Click here to view Nexen Tire's profile....
2020-09-15
Burger King and Ronald McDonald kiss in a new ad to celebrate Helsinki Pride
Burger King last week unveiled a poster ahead of Finland's Pride celebrations — and passers-by may have been startled to see it bearing the mascot of its biggest rival, McDonalds.  Posters and billboard signs throughout Finland featured the Burger King, the chain's mascot, kissing Ronald McDonald. Together, their heads form a heart shape next to the name of the artwork, "Love Conquers All."  Burger King launched the campaign as the sponsor of Helsinki Pride Week, which the country pushed back from June to September because of the pandemic. "Burger King has always stood for equality, love and everyone's right to be just the way they are," Kaisa Kasila, Burger King Finland's brand manager, said in a release. "We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald?" This isn't the first time Burger King has used its rival in marketing campaigns.  In December 2018, Burger King promoted its revamped app by launching a deal where customers could get a Whopper for just $0.01 – if they went within 600 feet of a McDonald's. And this July, Burger King Finland offered customers free delivery if they ordered their food to a McDonald's restaurant – and placed adverts for this outside McDonald's restaurants. Though Burger King's chief marketing officer dismissed claims that it targeted the golden arches, in February the burger chain launched adverts featuring a moldy Whopper to show that it contains no artificial preservatives. Social media users were quick to compare this to the long shelf life of McDonalds' food  – a McDonald's hamburger and fries have remained on display in Iceland since its last restaurant in the country closed in 2009, and are still mold-free more than 10 years later. Earlier this year, Burger King in Mexico temporarily renamed itself Burger Queer on social media for the country's Pride. In 2014 one store also sold a limited edition "Proud" Whopper to celebrate San Francisco Pride – though hundreds of people criticized the move on social media and vowed to boycott the chain. Despite these moves, Burger King has come under fire this year for LGBTQ discrimination.  A transgender Burger King employee in California died from COVID-19 in July after working at the restaurant with severe symptoms, and colleagues say management blamed her death on "injecting hormones." Employees at the store went on strike, with one filed a complaint saying that "Burger King blamed her sexuality instead of COVID-19 as the cause of her death." In February, a Burger King employee filed a discrimination complaint against a store in Washington, D.C., claiming her manager repeatedly harassed her because of her sexual orientation. This led to her developing severe mental health problems after the issue continued even after she formally reported it to the Burger King district manager.Click here to view Helsinki Pride's profile.Click here to view Burger King's profile....
2020-09-14
Viterra and STARS Team Up To Launch Calendar Campaign Fundraiser
Viterra Inc. ("Viterra") is pleased to announce that it is teaming up with STARS to sponsor its 2021 fundraising calendar. This marks the sixth consecutive year that Viterra has partnered with STARS by covering the full printing costs of the calendar. This initiative is STARS' second largest fundraiser, with more than 60,000 calendars sold annually. The calendars will be available for purchase at Viterra facilities across Western Canada. "We're very pleased to be continuing our sponsorship with STARS, which has had a tremendous impact in the lives of patients in rural communities, including our employees, our customers and their families," said Kyle Jeworski, President and CEO for Viterra North America. "We've worked closely with this world class organization since 2015, and are proud to help patients share their stories and support STARS in raising awareness so that they can continue their life-saving work." The campaign is entering its 28th year and has raised millions of dollars to date. "STARS is grateful for Viterra's generous support, especially during these difficult times, when many of our fundraising events have been postponed or cancelled," said Andrea Robertson, President and CEO of STARS. "We are grateful for Viterra's ongoing partnership to continue our calendar program, helping STARS stay operational and providing world-class, life-saving emergency medical care to patients who need it most." The calendars will be available until December 4 at most Viterra locations, as well as online at starscalendar.ca. Those interested in purchasing a calendar, or making a donation to STARS, can contact their local Viterra facility for more information. Click here to view STARS' profile.Click here to view Viterra's profile. ...
2020-09-10
RBC reaffirms continued commitment to the arts through unwavering partnership with the Toronto International Film Festival®
As the Official Bank of TIFF, RBC is set to deliver engaging and impactful experiences to TIFF audiences this year with special screening spots for local front-line workers, live musical performances by emerging Canadian talent, and the continuation of the RBC Women in Film series In recognition of the vital role the arts play in enriching the lives of Canadians, RBC has made investing in the arts community a longstanding priority. For over a decade, RBC has partnered with TIFF and brought unique and highly anticipated events and activations to the festival – including RBC House, a hot-stop staple in the city over the last three years, for film parties and celebrity sightings. With a newly reimagined festival taking place this year, RBC has pivoted how they "physically" show-up, shifting the focus from the glitz and glamour to spotlighting community heroes, amplifying rising talent, and bringing people together in new ways. From September 10 to 19, film fans and RBC Avion® Visa* cardholders, courtesy of Visa, can expect a high-quality viewing experience of world premieres and Canadian features at the RBC® Lakeside Drive-In at Ontario Place. RBC is enhancing the socially distanced drive-in experience with live performances ahead of each premiere by thriving new artists involved with the First Up with RBCxMusic program, including Devontée, Jeremie Albino, Sylo Nozra, Cat Clyde, Luna Li, and more. This mentorship program provides both financial support to artists who have faced challenges from the COVID-19 pandemic as well as networking, career development, and performance opportunities. From September 10 to 19, film fans and RBC Avion® Visa* cardholders, courtesy of Visa, can expect a high-quality viewing experience of world premieres and Canadian features at the RBC® Lakeside Drive-In at Ontario Place. RBC is enhancing the socially distanced drive-in experience with live performances ahead of each premiere by thriving new artists involved with the First Up with RBCxMusic program, including Devontée, Jeremie Albino, Sylo Nozra, Cat Clyde, Luna Li, and more. This mentorship program provides both financial support to artists who have faced challenges from the COVID-19 pandemic as well as networking, career development, and performance opportunities. "This year, we have pivoted our initiatives to shine a special spotlight on the frontline workers and community heroes whose tireless efforts have kept us safe during these unprecedented times," said Mary DePaoli, Executive Vice-President and Chief Marketing Officer, RBC. "While the 2020 Festival will look different, the foundation of our support for TIFF is unwavering – celebrating films, filmmakers, and the unique, diverse voices who help bring stories to the screen." RBC will also celebrate local COVID-19 community heroes throughout the festival with a "Best Seats in the House" campaign that provides exclusive experiences to those whose selfless contributions continue to make our families and communities safer during these challenging times. A promotional contest was launched with Narcity Canada where Canadians were encouraged to nominate frontline workers who deserve a lively night out/night off during one of the most anticipated events in the city. In recognition that more tangible support was needed to champion female voices in the entertainment industry, RBC partnered with TIFF's Share Her Journey initiative to launch the RBC Female Creator Initiative in 2017, a pledge to help increase participation, skills and networking opportunities for women behind and in front of the camera. In 2019, RBC launched the Women in Film series – an initiative specifically designed to spotlight the contributions made by women in the arts. The video series featured empowering and inspiring Canadian women directors sharing their personal journeys. This year, to continue building on this important movement, the campaign will once again celebrate extraordinary filmmakers and their notable accomplishments including, Sasha Leigh Henry, V.T. Nayani, Jennifer Podemski and new to the series, Jennifer Liao. RBC is proud to support filmmakers, actors, and artists at every stage of their careers. From emerging to established to legacy, RBC is pleased to announce these initiatives to ensure the arts are supported and promoted throughout communities across the country. Click here to view TIFF's profile.Click here to view RBC's profile....
2020-09-09
ALUS Canada announces $100,000 sponsorship from Silk® to help restore farmland across the country
ALUS Canada is thrilled to announce a significant New Acre™ Project sponsorship by Silk®, a pioneering brand in Danone Canada's plant-based product category.  Through its $100,000 commitment, Silk® will help ALUS Canada's network of farmers and ranchers in three provinces—Alberta, Ontario and Quebec—use parcels of land in an alternative way to produce ecosystem services that will benefit Canadians. "We want to thank Danone for their investment in the New Acre™ Project. We strive to sustain agriculture, wildlife and natural spaces one acre at a time, and today's funding announcement will help us achieve this goal," said Katherine Balpataky, who leads the New Acre™ Project as ALUS Canada's Director of Corporate Partnerships and Business Development. With this sponsorship, Silk® will help support the management and restoration of 90 acres of farmland over the next seven years, to help improve water quality and watershed health, develop new habitat for wildlife and combat the effects of climate change.  "Silk® has always worked tirelessly to be responsible in everything we do—from the way we bring food to your table to the way we take care of our planet. Our involvement in the New Acre™ Project advances our ongoing mission to support local communities and promote sustainable local practices, such as water conservation and helping pollinators, through our existing drought-resistant plants project," said Geneviève Bolduc, Director Plant-Based Category at Danone. The Silk® funding has been directed to ALUS communities in Alberta (ALUS Lac Ste. Anne, ALUS Red Deer County), Ontario (ALUS Norfolk, ALUS Middlesex, ALUS Elgin, ALUS Ontario East) and Québec (ALUS Montérégie). New Acre™ Project will provide Silk® with annual progress reports on key performance indicators, such as overall biodiversity gained, percentage increase in beneficial insects, nutrient retention for water quality improvements, soil organic carbon accumulated in restored marginal lands when planted in permanent cover and total standing biomass. Silk® intends to share these reports publicly. "We are delighted that the Silk® brand has chosen to team up with the New Acre™ Project to help deliver nature's benefits on the working landscape, thereby improving the environment," said Balpataky. Click here to view ALUS Canada's profile.Click here to view Danone's profile....
2020-09-09
The Scotiabank Charity Challenge presents the "Home Stretch" in support of Canadian Charities
TORONTO, Sept. 9, 2020 /CNW/ - From September 11 - 13, 2020, the Scotiabank Charity Challenge will make its final push to help raise money for participating charities through three days of virtual programming known as the Home Stretch. Canadians are encouraged to visit Homestretch.scotiabankcommunity.com to participate in the virtual initiative, designed to raise additional exposure and money for the important work of the participating charities, during these challenging times. "Scotiabank's commitment to supporting communities remains strong and through the Home Stretch presented by the Scotiabank Charity Challenge, we have designed three days of exciting programming for Canadians in an effort to raise awareness and funds for participating charities," says Mike Tasevski, executive champion of Scotiabank's six races and Vice President of Global Sponsorship at Scotiabank. "Now, more than ever, is a time for us to unite as one."  The virtual three-day event will feature information about all the registered charities, as well as compelling digital programming, including a speaker series featuring Canadian hockey great and Scotiabank teammate Natalie Spooner, Olympic marathoner Krista Duchene and Dr. Greg Wells. There will also be a limited screening of the documentary, The Mindfulness Movement, courtesy of Hot Docs. Annually, Scotiabank sponsors six race events across Canada, which all feature the Scotiabank Charity Challenge: Banque Scotia 21K de Montreal; Scotiabank Blue Nose Marathon; Scotiabank Ottawa Marathon; Scotiabank Calgary Marathon; Scotiabank Vancouver Half Marathon; and the Scotiabank Toronto Waterfront Marathon. With all six races moved to a virtual format, Home Stretch aims to close some of financial gaps experienced by charities. Scotiabank has offered the Scotiabank Charity Challenge since 2003 and since that time, has helped to raise $80 million for participating charities. The program provides a simple and effective way to support local causes that make a big difference in people's lives. Participating charities keep 100 per cent of the proceeds raised, as Scotiabank pays for all transaction and credit card fees. To donate or learn more about Home Stretch presented by the Scotiabank Charity Challenge, please visit: Homestretch.scotiabankcommunity.com. About ScotiabankScotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of over 90,000 employees and assets of approximately $1.2 trillion (as at July 31, 2020), Scotiabank trades on the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more information, please visit our website and follow us on Twitter @ScotiabankViews. SOURCE Scotiabank For further information: For media enquiries only: Meg Robertson, Meg.robertson@edelman.com, 647-916-2067; Erin Truax, Scotiabank, erin.truax@scotiabank.com, 416-578-9659 www.scotiabank.ca Click here for Scotiabank's profile. ...
2020-09-09
Hublot Becomes the Premier League's Official Timekeeper
The world's most-watched football league moves onto Hublot time Hublot is thrilled to announce it will become the Premier League's Official Timekeeper from the start of the 2020/21 season. Hublot Loves Football! Hublot's historical and now ubiquitous presence in football makes it a perfect partner for the Premier League, which attracts many of the world's best players and most decorated managers, and is enjoyed by fans around the globe. Matches featuring the 20 teams are available to watch in 880 million households in 188 of the world's 193 countries recognized by the United Nations. According to research company Nielsen Sports, the Premier League has a cumulative global audience of 3.2 billion, making it the world's most-watched football league. Not only was Hublot the first luxury brand to invest in football by partnering with the Swiss National Team in 2006, but now the company has one of the largest portfolios throughout the sport. Hublot's partnerships cover international, European, national, women's and club competitions, as well as legendary players and managers. This includes iconic competitions, clubs and figures such as the FIFA World Cup™, UEFA EURO (Men's and Women's), UEFA Champions League (Men's and Women's) and Europa League, Chelsea FC, Juventus FC, SL Benfica, AFC Ajax, as well as living legends such as Pelé, Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan. "We are extremely excited and proud to become the Premier League's Official Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown Hublot is hugely passionate about football and that we add great value to every competition, club and talent with whom we partner. We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!" — Ricardo Guadalupe HUBLOT CEO As Official Timekeeper for the League, Hublot will time every match pitch-side and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing the match score and time. The Swiss luxury watch company will also be represented at every game via the iconic Hublot Big Bang Unico-shaped Referee Board held up by the fourth official to signal extra time and substitutions. Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goal-line technology. Between matches, Hublot will feature on all of the Premier League's digital platforms. "We are delighted to welcome Hublot as the Premier League's Official Timekeeper. Hublot bring a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation. We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world." — Richard Masters Premier League Chief Executive "Following a very successful four-year partnership with the Premier League, TAG Heuer is gradually refocusing its investments on its core areas of sponsorship: motor sports and speed and precision sports. However, the Premier League is a fantastic platform which will further enhance Hublot's already impressive football portfolio, and we are delighted to be able to retain this important partnership within the LVMH Watchmaking Division." — Stéphane BianchiLVMH Watch and Jewelry CEO Click here to view Premier League's profile.Click here to view Hublot's profile....