2020-02-21
TD Bank signs on as launch sponsor for ALUS Canada’s New Acre program
Three hundred acres of farmland across Canada will be transformed into conservation projects thanks to a sizable sponsorship from TD Bank Group to ALUS Canada’s New Acre program.“The TD sponsorship is an indication that the private sector recognizes the value of this kind of work and is willing to put money behind it,” said Katherine Balpataky, director of corporate partnerships and business development at ALUS Canada.“We know that restoring nature on the landscape has many benefits for both farmers and their communities, and this sends a signal to farmers that this kind of land management is valued by not only the bank but also by society at large.”ALUS Canada — a national program that compensates farmers and ranchers for providing ‘ecosystem services’ on their land — launched the New Acre initiative in 2016 as a way to help companies fund conservation projects on Canadian farms while paying producers for preserving the land.“Increasingly, we’re seeing that business leaders are paying attention to what their stakeholders are demanding of them, and what they’re hearing more and more is that the private sector has a role to play in improving the environment and the resilience of communities,” said Balpataky.“We created the New Acre program as a mechanism to connect those business leaders that have an interest in environmental outcomes with the farmers and ranchers who are delivering environmental outcomes at the community level.”And with its recent two-year commitment of $220,000, TD Bank Group has secured its spot as the launch sponsor for the New Acre program.“It’s a little bit risky to be the first company to jump on board any new initiative, but they believe very strongly in the outcomes from the program and what the farmers and ranchers who are involved are doing,” said Balpataky.“So they’re the first, and we’re really thrilled to be aligned with them.”These funds will help create and maintain 300 acres of projects in eight ALUS Canada communities across the country, including in Lac Ste. Anne County and Red Deer County here in Alberta. One project in Saskatchewan (ALUS Saskatchewan Assiniboine Project) will also receive support, along with one in Manitoba (ALUS Little Saskatchewan River), three in Ontario (Elgin County, Middlesex County, and Peterborough County), and one in Quebec (in the Montérégie region.)“TD looked at areas where they have a high level of engagement from within the agricultural community,” said Balpataky, adding TD reps visited ALUS projects and met with farmers to see the work first hand.“They wanted a program that has tangible environmental impacts that will improve the lives of Canadians and that will really have an impact on society at large.”And ALUS Canada seems to fit the bill. Since its launch in 2006 in Manitoba, the amount of land in its program has grown to nearly 24,000 acres in 25 communities across six provinces, including 13,400 acres in Alberta alone.“For our national program, Alberta’s footprint is larger than anywhere else in the country, which really demonstrates the spirit and interest of the farming community to take an active role in improving the environment,” she said.“The growth has happened really organically but really quickly and in a really wonderful way. It’s been tremendous.”Balpataky credits that growth to the farmers themselves and the leadership role they’re taking in preserving the environment.“Farmers are stewards of the land,” she said. “They’re in the best position to take an active role in some of these challenges that society is tackling. They’re smart, and they’re interested in responding. So there’s definitely strong uptake in the program.”And TD Bank Group’s sponsorship has shown that paying farmers for these ecosystem services “makes practical sense,” she added.“We believe there is great potential to draw on farmers and ranchers to mitigate many different kinds of environmental risks that affect businesses,” said Balpataky.“Healthier, more resilient communities are good for everybody’s business.”Click here to view TD Bank's profile....
2020-02-21
Major League Soccer Canada And Kellogg Canada Announce Multi-Year Partnership
Iconic Brands to Offer Fans Engaging Experiences and Essential Gameday Food OptionsMajor League Soccer Canada and Kellogg Canada announced today a multi-year partnership to become the league's official snack. As part of the agreement, beloved Kellogg's® brands including Cheez-It®, Pringles®, Rice Krispies®, Pop-Tarts®, Eggo®, Nutri-Grain® and more, will become an integral part of the gameday experience and feed fans' love for the sport.The partnership is anchored in a joint, multi-touchpoint marketing campaign designed to connect MLS fans across Canada with Kellogg's portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide."We are proud to welcome Kellogg, a company with more than 100 years of history delivering quality products and innovation, as an official partner to MLS Canada," said Diego Moratorio, MLS Canada's General Manager. "Canada is a vibrant soccer nation with a passionate, multi-cultural and national MLS fanbase. Our dedicated MLS league staff based in Toronto looks forward to working with Kellogg for years to come."The wide-ranging partnership will enable Kellogg to bring passionate fans closer to the moments that matter to them most throughout the season, including the MLS All-Star Game and MLS Cup. Kellogg brands will be prominently featured during nationally televised matches on TSN and TVA, in addition to having a multi-channel approach with brand integrations across social and digital."Kellogg Canada is thrilled to be extending our partnership with MLS north of the border," said Christine Jakovcic, VP Marketing & Nutrition, Kellogg Canada Inc. "From contesting, to in-game sampling, to a $100,000 financial commitment to local youth soccer programs, and more, we look forward to working in partnership with MLS to bring unique, exclusive experiences to Canadian soccer fans from coast-to-coast in 2020."Kellogg has been a dedicated sponsor of MLS in the United States since 2017. Recognizing the immense growth of the league and the sport, Kellogg has continued to strengthen its commitment to Major League Soccer, its clubs and its passionate fans. In 2019, a multi-year sponsorship renewal between Kellogg and MLS in the United States was announced, with Kellogg becoming a core partner of eMLS – MLS' competitive EA SPORTS™ FIFA 19 league. Kellogg also has numerous club deals in their portfolio.For more information on MLS and Kellogg, visit mlssoccer.com and kelloggs.ca.Click here to view Kellogg Canada's profile....
2020-02-19
SD Loyal Names Stone Brewing As Its Inaugural Kit Partner
Kit reveal party introduced team's first-ever uniforms and roster of playersSan Diego Loyal Soccer Club (SD Loyal) unveiled the club's home, away and goalkeeper uniforms Thursday night at its 2020 Inaugural Kit Reveal Party celebration at Stone Brewing World Bistro & Gardens - Liberty Station. The white and orange kits revealed the logo of Southern California's largest independent craft brewery, Stone Brewing.On Thursday, fans gathered around with Stone beers in hand as club owners Andrew Vassiliadis, Warren Smith and legendary soccer player Landon Donovan took to the stage to introduce the roster of players joining the Club for its inaugural USL Championship season. "Team 1" – the inaugural lineup of players – showed off the official kit, which showcases the club's unique crest featuring its signature Torrey Green color. Logos of adidas, Stone Brewing, and Rady Children's announced the kit partner organizations. The team's goalkeepers modeled the powerful "Guardian Kit," which prominently features Stone's iconic gargoyle. For Stone, the Gargoyle wards off modern-day evil spirits of beer like cheap ingredients and chemical additives, and it now will serve as the guardian of the goal for San Diego's new pro soccer team."We are thrilled to partner with one of San Diego and the nation's most iconic craft beer brands," said Warren Smith, President of SD Loyal. "Just as Stone was built one beer at a time here in San Diego, we're building this club one fan at a time. In soccer, we wear our crests on our hearts, and we are proud to wear Stone Brewing across our chests."By becoming the first official jersey entitlement sponsor, Stone Brewing will be intrinsic to the culture of the club and its fans. Both organizations share a passion for bettering the local community and a belief that soccer - like beer - can bring San Diegans together in new and exciting ways. Fans can expect to find Stone's year-round and special release beers at all SD Loyal games, alongside a selection of other carefully curated craft-only offerings. The 2020 season will serve as the first of the three-year partnership."This is really something special and out of the ordinary for Stone Brewing," said Co-Founder of Stone Brewing, Steve Wagner. "SD Loyal has proven to us that they're committed to embracing San Diego's values as their own, and that includes a commitment to local craft beer. We're putting our name on the chest of this team because we believe in their potential to positively impact the culture of our city, something craft brewers have been doing for the past 30 years. And the Stone Gargoyle, the ever-vigilant guardian of our beers, gets to protect the goal of the SD Loyal - that's really exciting!"Photos of SD Loyal's new kits can be found at Brandfolder.com/StonePressKit/SDLoyal.  Jerseys are officially on sale and can be purchased at soccerloco.com/sdloyal. Season Ticket Memberships and the SD Loyal 3-Pack are on sale now. Seats can be purchased by calling (858) 465-GOAL or at sdloyal.com/tickets.Fans are encouraged to sign up for updates and news via SDLoyal.com and #SDLoyal. Click here to view Stone Brewing's profile....
2020-02-19
Dogtopia Announces Sponsorship of To Be of Service Screenings Nationwide
The Dogtopia Foundation to Present Documentary about Veterans and Service Dogs in 10 Different CitiesDogtopia, the nation's leading dog daycare, spa, and boarding franchise, in partnership with The Dogtopia Foundation, announced today that it will sponsor screenings of the documentary, To Be of Service, across at least 10 cities in North America. The film, which provides an in-depth look into how service dogs can improve the lives of our veterans, will screen in major markets including Austin, Chicago, Dallas, Jacksonville, New York, Phoenix, Sacramento, San Diego, Seattle and Washington D.C. throughout 2020.Since its inception, The Dogtopia Foundation has enabled dogs to positively change our world through supporting causes centered on youth literacy programs, employment initiatives for adults with autism, and providing service dogs to veterans and first responders. The story told in To Be of Service falls right in line with the Foundation's mission to aid those who have served in the United States military and armed forces.To Be of Service is the latest documentary from Academy Award nominated filmmaker, Josh Aronson. It spotlights veterans with PTSD who, after years of struggle with substance abuse, suicide attempts, therapy and prescription medications, finally have the chance to bond with a highly trained service dog. Through the unconditional acceptance and love of their service dogs, these veterans re-establish their lives and family connections and find a way back to independence, emotion and love."We could not think of a more perfect film than To Be of Service to align with Dogtopia's charitable efforts to support veterans," said Neil Gill, CEO of Dogtopia. "The movie is extremely compelling in how it creates awareness for our veterans with PTSD and other mental health struggles and the important role of service dogs in their lives."The inaugural Dogtopia-sponsored screening of the documentary will take place on Sunday, February 23 in Phoenix, Arizona at FilmBar. Tickets are available for purchase on FilmBar's website: https://thefilmbarphx.com/movie/to-be-of-service-hosted-by-dogtopiaThereafter, showings will take place in other major markets through September 2020.The Dogtopia Foundation enables dogs to positively change our world through funding programs focused around service dogs for veterans and first responders, youth literacy programs and employment initiatives for adults with autism. The Foundation's aim is to identify needs, fill gaps and integrate knowledge for continuous improvement in the three areas of focus. By connecting dogs with the organizations the Foundation supports, the Foundation will help returning veterans, children and adults with autism reach their full potential.Community screenings are being added all the time. For a list of upcoming dates and markets, visit www.dogtopiafoundation.org. To learn more about To Be of Service, please visit www.tobeofservicefilm.com.Click here to view Dogtopia's profile....
2020-02-19
Mountain Valley Spring Water Returns to the South Beach Wine & Food Festival
Mountain Valley Spring Water—five-time gold medal winner at Berkeley Springs International Water Tasting and favorite of renowned chefs and foodies throughout the United States—is proud to announce their partnership with the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®). The five-day event, showcasing the talents of eminent chefs, wine and spirits producers, and culinary personalities takes place February 19th through February 23rd at various locations throughout South Florida.  The Mountain Valley Spring Co. has delivered its authentic American natural spring water to home, office and retail customers throughout South Florida for more than 70 years. Mountain Valley will be the exclusive spring and sparkling water sponsor at 4 signature events at the Festival's North Venue hosted by celebrated chefs including Giada De Laurentiis, Dario Cecchini, Rachael Ray, Guy Fieri and Andrew Zimmern. Attendees will have the opportunity to sample the brand's signature spring, sparkling and flavored sparkling waters and enter for a chance to win complimentary three-month, six-month and one-year home/office delivery.   "Mountain Valley places a premium on the brand's relationships with discerning chefs and culinary tastemakers," said Stephan Williams, Director of Marketing.  He added, "We're thrilled to support this event and such an exceptional lineup of talent."    Now in its 19th year, the Festival attracts more than 65,000 guests annually to 100+ events.  Proceeds from the Festival benefit the Florida International University Chaplin School of Hospitality and Tourism Management.Click here to view Mountain Valley Spring Water's profile....
2020-02-18
DUNLOP TO BECOME OFFICIAL RACQUET OF TENNIS NOVA SCOTIA
Iconic racquet sports brand forms new partnership to fuel tennis growth in Nova Scotia.Tennis Nova Scotia is excited to announce a 2-year partnership with Dunlop Sports. Dunlop will be supporting TNS in its efforts to grow the game of tennis through school programs, which help to grow capacity in their member clubs across the province. As an undisputed legend in the racquet sports industry, Dunlop has produced iconic racquets for some of the all-time best tennis players. This partnership with Tennis Nova Scotia marks another step forward in Dunlop’s commitment to revitalize the brand in Canada and reconnect with players at all levels who share their love of the game.Click here to view Dunlop (Mint Green Group)'s profile....
2020-02-18
Sydney FC Renew AETOS Partnerships for Third Consecutive AFC Champions League Campaign
Sydney FC has renewed its partnership with AETOS Capital Group for a third consecutive AFC Champions League campaign.The deal will see the Australian Forex broker continue to be the Principal Partner of Sydney FC for Asia's most prestigious club competition.The AETOS logo will take pride of place on the front of the Sky Blues' home and away kits during the AFC Champions League 2020 tournament which begins with Wednesday's match in Japan against J-League Champions Yokohama F. Marinos.AETOS has supported the Sky Blues since their AFC Champions League 2018 campaign, and this new sponsorship will continue to consolidate both the club and AETOS's influence in the Asia-Pacific market.Sydney FC Chairman Scott Barlow welcomed AETOS's extension with the club looking forward to their fourth campaign in five years in the Asian tournament."We are delighted to be renewing our partnership with AETOS for a third consecutive AFC Champions League campaign," he said."We have built an incredibly strong relationship with AETOS and the continuation of our sponsorship is proof of the mutual trust and understanding between our two organisations."It is further evidence of the strong and healthy long-term commercial network we have at Sydney FC."Senior Vice President Councillor Mike Thomas from AETOS Capital Group commented: "AETOS is proud to be continuing as the Principal Partner of Sydney FC for a third successive AFC Champions League tournament."We have an extremely healthy partnership with Australia's number one football club and we are heavily committed in our support of the Sky Blues on their 2020 campaign in Asia," he continued."We wish Sydney FC's players and staff well in their quest and are looking forward to seeing more Sky Blue success."Sydney FC have been drawn in Group H and face the Champions of Japan in Yokohama F. Marinos and the Champions of Korea in Jeonbuk Hyundai Motors.Play-off winners Shanghai SIPG from China make up the fourth team in the group.Click here to view Aetos' profile....
2020-02-18
RUGBY CANADA, LANGARA FISHING ADVENTURES ANNOUNCE RENEWED PARTNERSHIP
Rugby Canada announces four-year partnership extension with Langara Fishing Adventures; President and owner Rick Bourne continues support of Canadian rugby.Rugby Canada and Langara Fishing Adventures are thrilled to extend their partnership through to 2023, with the continued sponsorship of both men’s and women’s Rugby Canada programs. The extension includes a renewed sponsorship of the HSBC Canada Sevens, with support of both men’s and women’s events. Rick Bourne, President and owner of Langara Fishing Adventures, has been a longtime supporter of rugby and generous backer of Rugby Canada’s programs—passionately dedicating time and resources to help grow the sport in Canada.  Keeping player development and talent identification at the focus, the extended partnership now includes support of the Pacific Pride Development Academy, a recently re-established national high-performance men’s academy program targeting young Canadian players with elite potential.Founded in 1985 by Rick Bourne and the Noble brothers: John, Robert and Richard -- Langara Fishing Adventures, which includes Langara Fishing Lodge and Langara Island Lodge, is the premier destination for salmon fishing and luxury accommodation in British Columbia.Click here to view Langara Fishing Adventures' profile....
2020-02-14
Hydro One and Nipissing First Nation mark the 30-day countdown to the 2020 Little Native Hockey League tournament, the largest Indigenous hockey tournament in Ontario
Today, Hydro One announced it is returning as the presenting sponsor of the 49th Little Native Hockey League tournament. To mark the 30-day countdown to the event, Hydro One and Nipissing First Nation are encouraging teams to enter into the "Win As One Team" contest. Participants can enter online to share their team spirit and excitement about the upcoming tournament for a chance to win new hockey sticks and helmets.This year's host community, Nipissing First Nation, will welcome over 3,500 competitors and 228 teams from Indigenous communities across Ontario to Mississauga from March 16-19 to compete in the tournament. As the presenting sponsor, Hydro One will be on-site throughout the tournament offering tools and tips to play safe."Hydro One is proud to support this annual event that brings thousands of people together to celebrate the power of sport. The Little NHL tournament is one of the many ways we work to build lasting relationships with Indigenous communities across the province," said Derek Chum, Vice President, Indigenous Relations, Hydro One. "We applaud Nipissing First Nation for its efforts in hosting what is sure to be a fantastic event.""On behalf of the LNHL Executive Committee, we are very excited to work alongside the host community of Nipissing First Nation and Hydro One for the upcoming 2020 Little NHL which promises to be the best hockey tournament in Ontario. The Little NHL has grown to 228 teams from a mere 17 teams in 1971. In many of the communities, Little NHL is a hallmark hockey event for all players, parents, family and community members to participate in and take pride in our children and young people," said Marian Jacko, President of the Little Native Hockey League's Executive Committee. "It is an opportunity for everyone to come together to promote the Little NHL's four pillars of respect, citizenship, sportsmanship and education, and we look forward to seeing everyone at the opening ceremonies.""Nipissing First Nation is proud to host the 49th Annual Little NHL Hockey Tournament in Mississauga on March 16-19, 2020. We are honoured to celebrate our theme 'All Nations, One Family' with thousands of youth and families from First Nations across Ontario," said Chief Scott McLeod, Nipissing First Nation. "The Little NHL brings youth together to play with pride and showcase their communities, and we are grateful to partners such as Hydro One for generously supporting this tradition that creates so many lasting memories and friendships."The Little NHL is sponsored through Hydro One's community investment program, Building Safe Communities, which focuses on supporting communities through safety training and safe play. More information about the "Win as One Team" contest can be found at:  www.HydroOne.com/LittleNHL. Click here to view Hydro One's profile....
2020-02-14
BOOST MOBILE TAKES TITLE RIGHTS FOR MARGARET RIVER PRO
Boost Mobile is set to continue their strong affiliation with professional surfing in 2020 as the title partner of the third stop of the World Surf League (WSL) Championship Tour (CT).The Boost Mobile Margaret River Pro, which is held in Western Australia, will provide even more exposure for the Telco company, who currently has individual sponsorships with the likes of Kelly Slater and Sally Fitzgibbons.“We’re really happy to continue our strong relationship with Boost Mobile in 2020,” WSL Asia Pacific General Manager, Andrew Stark, said.“Boost Mobile has been a core supporter of surfing for over two decades now and is the perfect fit as the title sponsor for an event with a rich history like the Margaret River Pro.“With varying but equally consequential breaks on offer for competition, the 2020 Boost Mobile Margaret River Pro is sure to be one of the most exciting stops on the year’s Championship Tour.”Boost Mobile will endeavour to bring fans closer to their favourite sport, no matter where they are, with some of the most competitive new prepaid 4G plans on the Telstra Mobile Network.Boost Mobile General Manager, Jason Haynes, said: “Boost Mobile has been supporting Surfing and Surfers for over 20 years. and we are proud to expand on our great partnership with WSL to become the title sponsor for the 3rd stop on the dream tour.“Surfers in general travel, especially when looking for the next best wave, including great locations like Western Australia,  therefore our product is very relevant.“Boost mobile is on the Telstra mobile network which provides a lot more geographical coverage than any other network in the country. This is important if you want to stay connected ”The Boost Mobile Margaret River Pro will run from April 22 – May 2, 2020.Article by Shaun Carney as posted on Ministry of Sport.Click here to view Boost Mobile's profile....