Sponsorship overview

SXM is one of the largest Canadian subscription based media companies as measured by number of subscribers, with approximately 2.7 million total subscribers. We have the second highest radio revenues of any company in Canada with an estimated 14% market share.

Our vision is to be the leading premium digital audio entertainment and information service provider in Canada. Our strategy is founded on the principles of acquiring subscribers in a cost effective manner, retaining subscribers through enhancing the value proposition and improving business efficiencies. Satellite Radio in Canada offers 120 – 130 channels, including commercial-free music as well as news, talk, sports and children’s programming.

This includes over 12 Canadian channels designed and developed from studios in Toronto, Montreal and Vancouver. We continue to leverage our unique programming assets, such as our broadcasting agreement with the Canadian Broadcasting Corporation (“CBC”).

The Company also has access to content through agreements between Sirius XM and the National Hockey League (“NHL”), the National Football League (“NFL”), Major League Baseball (“MLB”), Oprah Winfrey, Howard Stern, NASCAR, the Professional Golfers’ Association of America (“PGA”) and others.