Alberta Beef Producers
Sponsorship overview
Mission is to strengthen the sustainability and competitiveness of the beef industry for the benefit of Alberta beef producers.

Overall Funding Guidelines: ABP, a non-profit organization, provides financial and in-kind support to events having the potential to increase beef sales, enhance industry image and/or strengthen the Alberta Beef brand while positively impacting the everyday lives of Albertans. Although ABP is not able to help all groups seeking funding, it continues its long history of aiding those that meet the following criteria:

Events currently eligible for support include those:
Executed by registered charities or non-profit community organizations
Located in high density demographic areas
Having across Alberta or across Canada reach
Having measurable benefits to ABP
Having effective and sustainable funding models in place
Having well articulated marketing plan attached to the application
Promising hard deliverables to ABP appropriate to our mandate
Having a proven track record of success
Fitting our industry’s image and core brand values
Having significant and committed media support
Serving Alberta Beef at any and all included dining events
Having an educational component that allows for the delivery of the Alberta Beef story and/or the education of attendees about beef and beef nutrition
Events, activities, organizations or persons currently ineligible for support include:
Individuals or individual pursuits
Sports – professional, recreational or minor sports teams
Operating costs, building costs
For-profit organizations
Trips or tours
Third party fundraisers
Advertising, film, video, television and book productions
Private schools or clubs
Organizations focused on lobbying government or the public on policy issues
Religious organizations (except non-denominational support services such as the Salvation Army and food banks, etc.)
165 6815-8th St. NE
Calgary, Alberta, CA
T2E 7H7
Food, Grocery and Agriculture
Sponsorship partners
Profile pic Name Email Telephone Location
Katelyn Laverdure
Communications Manager Alberta Beef Producers (403) 451-1176 CA
Katelyn Laverdure
Communications Manager Alberta Beef Producers
(403) 451-1176

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