Sponsorship overview
The National Hockey League All-Star Game is an exhibition ice hockey game that is traditionally held during the regular season of the National Hockey League (NHL), with many of the League's star players playing against each other. Each team plays with four players. The Game's proceeds benefit the pension fund of the players.
The NHL All-Star Game, held in late January or early February, marks the symbolic halfway point in the regular season, though not the mathematical halfway point which, for most seasons, is usually one or two weeks earlier. Since 2007, it has been held in late January.
The NHL All-Star Game, held in late January or early February, marks the symbolic halfway point in the regular season, though not the mathematical halfway point which, for most seasons, is usually one or two weeks earlier. Since 2007, it has been held in late January.
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