Sponsorship overview

Aegon continues to operate an agency distribution channel in Canada under the World Financial Group (WFG) brand. WFG's business platform provides associates with the resources they need to build their own businesses to serve everyday individuals and families who are often overlooked by the financial services industry. Its platform helps people create financial turning points that can lead to better futures.


The WFG Foundation supports WFG’s belief that no organization can consider itself truly successful without giving back to the community – and the Foundation has done just that by funding life-changing programs throughout the United States and worldwide.

The WFG Foundation is an independent, nonprofit 501(c)(3) organization dedicated to improving the quality of life for individuals and families in the communities where associates work and live. The foundation raises money through individual and corporate donations to support charitable projects and to fund matching grants that can effectively double qualified charitable contributions given by WFG associates to causes important to them. The WFG Foundation and the WFG Charitable Trust in Canada, along with donations from our U.S. and Canadian associates, have funded more than $2 million (USD) in matching grants.