Sponsorship overview

The concept is simple enough: match the world’s best bull riding athletes against the toughest animal athletes on the planet in an 8-second man versus beast duel. Put the cowboys against one another in a season-long battle to claim the year-end title of PBR World Champion, and with that, a share of more than $10 million in prize money including the $1 million year-end bonus for the season’s best bull rider. Of course, it’s only simple until you strap a tough and determined 159-pound cowboy to the back of a temperamental 2,000-pound bull. The result is unparalleled action where danger, drama and heroic accomplishments are just a part of the game.