National Hockey League
New York
Sponsorship overview
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken, for the 2021-22 season. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world's top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
1185 Avenue of the Americas
New York, New York, US
Profile pic Name Email Telephone Location
Nicole Lee
Senior Director, Integrated Marketing CA
Brad Klein
Director, Corporate Communications CA
Title Date
Nestlé Canada and National Hockey League Announce Multiyear Canadian Partnership Jul 31, 2020
Little Caesars® Named Official Pizza Delivery of the National Hockey League Aug 05, 2020
NHL considers putting sponsorship logos on helmets Dec 11, 2020
NHL announces sponsors for realigned 2020-21 divisions Jan 05, 2021
Here's Why The NHL is Selling Sponsorships Everywhere Jan 07, 2021
NHL Turns to Sponsorships for Financial Relief in 2021 Feb 04, 2021
Moores Clothing for Men Partners With the National Hockey League Oct 03, 2019
NHL, Betway announce multiyear partnership May 14, 2021
HyperX named partner for 2021 NHL Gaming World Championship May 15, 2021
Shavelogic Becomes Official NHL Partner in the US May 28, 2021
NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023 Aug 27, 2021
Global international money transfer provider, OFX named Official Currency Exchange Provider of the National Hockey League Sep 23, 2021
Chipotle steps up sports sponsorship with NHL deal Nov 05, 2021
PROLINE+ named official sports betting partner of NHL in Canada Mar 09, 2022
NHL announces North American partnership with FanDuel, BetMGM Apr 11, 2022
Gatorade announces new marketing strategy focusing on women, college athletes Jun 09, 2022
Caterpillar and the National Hockey League Announce Multiyear Global Sponsorship Jun 16, 2022
BioSteel Named Official Hydration Partner of the National Hockey League and National Hockey League Players' Association Jul 07, 2022

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