Sponsorship overview

Carlsberg has been brewed in Canada since 1972 and is one of the best-known international beer brands in the country. Carlsberg Canada Inc was established in 2004 and now handles marketing and sales of most of Carlsberg Group brands across Canada. In early 2008 local production of Carlsberg was halted and the brand is now imported from Europe along with the Tuborg, Kronenbourg, Holsten, Tetley's, Baltika and Okocim brands.