The Well Connected

The Well Connected is a Lifestyle Communications agency specializing in swag bag curation, interactive events & PR.

The Well Connected prides itself on connecting with clients through edgy & contemporary mediums developed for the following industries; Consumer Brands, Tech, Lifestyle, Beauty, Fashion, Fitness, etc.

We curate unique brand activation and experiences with our brand partners for our client's conferences, events, and gifting lounges.
42 Parker Cres
ajax, Ontario, CA
Current Partners
Dec 9, 2019 - Feb 29, 2020

The Black Diamond Ball

Type: Festival and Event
TD Banks presents The Black Diamond Ball, in support of #safespace365.

Toronto, Canada
Fairmont Royal York Hotel
February 29th, 2020

Canada's premier gala event for Black History Month.The event celebrates diversity and brings out a number of the top leaders, movers, and shakers of Toronto. The Black Diamond Ball receives over 1000+ attendees and sells out each year. The initiative behind BDB is to fundraise for youth initiatives such as Anti-bullying and Cyber-bullying as well as arts and technology programs.

Of Note:
The Black Diamond Ball 2019 received over 41.9 Million Impressions over 60 days.
Toronto, CA
Audience (Participants + Spectators)
Primary: 25-30 years old
Secondary: 31-40 years old
Primary gender
Household income
Dec 9, 2019 - May 24, 2020

BYOBretreat (Build Your Own Brand) Retreat 2020 (Miami, FL)

Type: Festival and Event
BYOB 2020
May 23-24 2020
Miami , FL

The BYOBretreat will host over 2,300+ entrepreneurs, influencers, fortune 500 executives, small businesses, media and more. Past Celebrities, Talent and Media have included, PR Maven. Karen Civil, Grammy Award Winning Artist Estell, Actor Lance Gross, 7 x Emmy Nom TV Host & Producer Kela Walker and many more. We are looking to gift and activate our guests in the following areas:

• Exclusive Monetary Sponsorship/Partnership
• Gift our VIP (300)
• Gift our Conference Guests (2000)
• Participate in onsite brand activations/experiences (Beauty treatments, photo studio, etc.)

Preliminary phone calls will be set up if interested, to discuss partnership/sponsorship opportunities, specifically product donation for our swag bags & VIP boxes, on-site brand activation, and e-gifting opportunities. Below is a brief summary of the unique value propositions for this event.

Over 2300 guests
Influencers with over 2M followers
Celebrities, Entrepreneurs, Decision Makers, Millennials, and more

Promotion on Social Media: Instagram, Facebook, & Twitter with over 4M reach
Logo Placement on & BYOB App
Mention in email news blast to over 5000+ subscribers

Over 50M Impressions across social and traditional media
Brand signage throughout the event
Verbal mention/thank you during the event
Mentions in press interviews and press coverage
Branded activation/swag bags
Miami, FL
Audience (Participants + Spectators)
Primary: 25-30 years old
Secondary: 19-24 years old
Primary gender
African American, Caucasian, Asian American, etc.
Household income
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