Sponsorship overview
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 75 billion cans of Red Bull have been consumed so far.
Address
Am Brunnen 1Fuschl am See, N/A, AT
5330
Industries
Sponsorship partners
| Title | Date | ||
|---|---|---|---|
| With Olympics Looming, Sponsors Jumping Aboard World Surf League | Sep 25, 2019 | ||
| Nike named sporting world’s most marketed brand in social media | Oct 05, 2020 | ||
| OVERACTIVE MEDIA, RED BULL PARTNER ON STUNNING NEW GAMING STUDIO | May 10, 2021 | ||
| Red Bull F1 clinches new $500M title sponsorship with Oracle | Feb 09, 2022 | ||
| Brands race to offer luxurious experiences at the 2022 Kentucky Derby | May 05, 2022 |
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