World Axe Throwing League

Axe throwing is the new darts.

The World Axe Throwing League (WATL) is the global governing body & league for the sport of urban axe throwing. Our mandate is to grow and strengthen the sport of urban axe throwing internationally by welcoming global axe throwing clubs to join our organization. Our mission is to bring the sport of urban axe throwing throughout the world through our members.

We are looking for five categories of sponsors for the upcoming ESPN broadcasts.

Beverage Sponsor, go to

Toronto, , CA
Current Partners
Apr 24, 2020 - Apr 26, 2020

World Axe Throwing Competition

Type: Sports
The World Axe Throwing League (WATL) is the largest professional association for axe throwing in the world. We have 100+ members, in 17 countries, in 150+ cities and growing! WATL is responsible for the organization of axe throwing’s major international tournaments, notably the World Axe Throwing Championship.

This year, the World Axe Throwing Championship is made of the top 64 axe throwers in the world. All coming together on one day to represent their local regions, take home the trophy, and make history by claiming the title of ‘World Axe Throwing Champion’.

ESPN Televised event:
It was so popular that it was picked up by ESPN’s Australian, New Zealand & Caribbean affiliates (airing in those countries as well)
Over 1.5 million TV impressions
~1 million earned media impressions
Local media coverage across North America
Social media posts & reach from local axe throwing WATL affiliated companies
Over 2 million post-event media impressions
TV (ie. Steve Harvey Show, Fox News, Denver Post, NBC)
Social Media impressions
Tucson, AZ
Audience (Participants + Spectators)
Primary: 25-30 years old
Secondary: 31-40 years old
Primary gender
Household income
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