Sponsorship Overview: College Football Playoff
Every Game Counts - The College Football Playoff preserves the excitement and significance of college football's unique regular season why every game counts.
Four Teams - The College Football Playoff Selection Committee comprised of 13 members are tasked to select the best teams, rank the teams for inclusion in the playoff and selected other bowl games and then assign the teams to bowl sites. Among the many factors the committee members consider are strength of schedule, head-to-head results, comparison of results against conference opponents and conference championships won.
The College Football Playoff is the system for determining the National Champion in Division 1, FBS college football.
2019 - 26.9 million broadcast viewers
Ranked No. 7 most watched cable telecast ever and was the most watched of Clemson vs. Alabama head to head title matches in the CFP era
All time CFP Website Views - 32 million in 228+ countries
Selection Weekend (11/30/2018 - 12/30/2018 - 621,000+ page views
Selection Weekend Through National Championship - 1.8 million + views
National Championship Game Weekend (1/4/2019 - 1/8/2019) 328,000 + views
Four Teams - The College Football Playoff Selection Committee comprised of 13 members are tasked to select the best teams, rank the teams for inclusion in the playoff and selected other bowl games and then assign the teams to bowl sites. Among the many factors the committee members consider are strength of schedule, head-to-head results, comparison of results against conference opponents and conference championships won.
The College Football Playoff is the system for determining the National Champion in Division 1, FBS college football.
2019 - 26.9 million broadcast viewers
Ranked No. 7 most watched cable telecast ever and was the most watched of Clemson vs. Alabama head to head title matches in the CFP era
All time CFP Website Views - 32 million in 228+ countries
Selection Weekend (11/30/2018 - 12/30/2018 - 621,000+ page views
Selection Weekend Through National Championship - 1.8 million + views
National Championship Game Weekend (1/4/2019 - 1/8/2019) 328,000 + views
Jan 8, 2021 - Jan 10, 2021
Annually
Championship Tailgate
Type: Event/Festival
An extreme tailgate on game day which will consist of sponsor activations, concession areas and other interactive entertainment elements.
Locations
New Orleans
New Orleans
Audience (Participants + Spectators)
46000
46000
Ages
Primary: 31-40 years old
Secondary: 41-50 years old
Primary: 31-40 years old
Secondary: 41-50 years old
Primary gender
Male
Male
Cultural influence
Household income
Jan 8, 2021 - Jan 10, 2021
Annually
Playoff Fan Central
Type: Event/Festival
Three days of family-friendly entertainment, featuring interactive activities and giveaways, youth sports clinics, school pep rallies and more.
Locations
New Orleans
New Orleans
Audience (Participants + Spectators)
32000
32000
Ages
Primary: 31-40 years old
Secondary: 41-50 years old
Primary: 31-40 years old
Secondary: 41-50 years old
Primary gender
Male
Male
Cultural influence
Household income
Jan 8, 2021 - Jan 10, 2021
Annually
AT&T Playoff Playlist Live
Type: Event/Festival
Three nights of major concerts featuring national performing artists, interactive programming, sponsor activations and more. Notable past artists include: Logic, Usher, The Chainsmokers, and Sting.
Locations
New Orleans
New Orleans
Audience (Participants + Spectators)
39000
39000
Ages
Primary: 31-40 years old
Secondary: 41-50 years old
Primary: 31-40 years old
Secondary: 41-50 years old
Primary gender
Male
Male
Cultural influence
Household income
Research sponsorship activity for College Football Playoff, deals, opportunities of interest, decision makers and competitors.
Research sponsorship activity for College Football Playoff, deals, opportunities of interest, decision makers and competitors.
Research sponsorship activity for College Football Playoff, deals, opportunities of interest, decision makers and competitors.