Sponsorship overview
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
Address
1020 Hull StreetBaltimore, Maryland, US
21230-2080
Industries
Sponsorship partners
| Title | Date | ||
|---|---|---|---|
| Under Armour attempting to end massive $280M deal with UCLA | Jun 29, 2020 | ||
| Under Armour exits yet another school sponsorship deal as part of big shrink | Nov 24, 2020 | ||
| Molly Seidel and Aisha Praught-Leer sign with Puma | Jan 26, 2021 | ||
| Under Armour Reduces Sponsorship Commitments By 47 Percent | Feb 25, 2021 | ||
| Under Armour Countersues UCLA In Sponsorship Rift | Sep 21, 2021 |
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