Sponsorship overview

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC.

We are one of Canada's largest banks and one of the largest banks in the world, based on market capitalization.
We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis.
We employ approximately 79,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 40 other countries.

Banks have a significant impact on people, communities and countries. Our first priority is doing our jobs as bankers well, and serving our clients with integrity, every day. At RBC, we also take our responsibilities in the community, marketplace, workplace and to the planet seriously.

RBC and Aboriginal People
We work with Aboriginal communities to build relationships of mutual understanding, trust and respect. Together, we help strengthen Aboriginal communities, protect our heritage and our environment.

RBC Emerging Artists Program
In 2013, the RBC Foundation committed $6.7 million to arts and cultural organizations, supporting local, national and international initiatives. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunity to advance their career trajectory. We support arts organizations and artists in a range of genres including visual art, music, theatre, performance, literature and film.

RBC Kids Pledge
The RBC Kids Pledge is our five-year, $100 million commitment to improve the well-being of 1 million kids and youth. We support a wide range of programs that address the needs of the ‘whole’ child – mind, body and spirit—so that all kids have a chance to reach their someday.

RBC Golf Sponsorship
RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada.

RBC and Olympics
RBC has been involved with the Canadian Olympic Movement since 1947 and is proud to be the longest-standing corporate supporter of Canada's Olympic Team.

RBC and Hockey
RBC proudly supports hockey in Canada through our long-standing partnership with Hockey Canada, our commitment to helping children learn to skate in communities across the country, as well supporting a number of current and past members of our national hockey teams as part of our RBC Olympians program.

RBC Blue Water Project™
The RBC Blue Water Project is an innovative, 10-year, global commitment to help protect the world's most precious natural resource: fresh water. Under the RBC Blue Water Project, we have committed $50 million in donations to charitable organizations that protect watersheds and ensure access to clean drinking water.

RBC’s social finance initiative is designed to ignite the growth of social finance in Canada. The initiative supports and nurtures businesses that deliberately seek to make positive contributions to the community. The initiative demonstrates the opportunity to invest in businesses that deliver social, environmental and financial returns.