Royal Bank of Canada
Sponsorship overview
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC.

We are one of Canada's largest banks and one of the largest banks in the world, based on market capitalization.
We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis.
We employ approximately 79,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 40 other countries.

Banks have a significant impact on people, communities and countries. Our first priority is doing our jobs as bankers well, and serving our clients with integrity, every day. At RBC, we also take our responsibilities in the community, marketplace, workplace and to the planet seriously.

RBC and Aboriginal People
We work with Aboriginal communities to build relationships of mutual understanding, trust and respect. Together, we help strengthen Aboriginal communities, protect our heritage and our environment.

RBC Emerging Artists Program
In 2013, the RBC Foundation committed $6.7 million to arts and cultural organizations, supporting local, national and international initiatives. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunity to advance their career trajectory. We support arts organizations and artists in a range of genres including visual art, music, theatre, performance, literature and film.

RBC Kids Pledge
The RBC Kids Pledge is our five-year, $100 million commitment to improve the well-being of 1 million kids and youth. We support a wide range of programs that address the needs of the ‘whole’ child – mind, body and spirit—so that all kids have a chance to reach their someday.

RBC Golf Sponsorship
RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada.

RBC and Olympics
RBC has been involved with the Canadian Olympic Movement since 1947 and is proud to be the longest-standing corporate supporter of Canada's Olympic Team.

RBC and Hockey
RBC proudly supports hockey in Canada through our long-standing partnership with Hockey Canada, our commitment to helping children learn to skate in communities across the country, as well supporting a number of current and past members of our national hockey teams as part of our RBC Olympians program.

RBC Blue Water Project™
The RBC Blue Water Project is an innovative, 10-year, global commitment to help protect the world's most precious natural resource: fresh water. Under the RBC Blue Water Project, we have committed $50 million in donations to charitable organizations that protect watersheds and ensure access to clean drinking water.

RBC’s social finance initiative is designed to ignite the growth of social finance in Canada. The initiative supports and nurtures businesses that deliberately seek to make positive contributions to the community. The initiative demonstrates the opportunity to invest in businesses that deliver social, environmental and financial returns.

200 Bay Street, South Tower
Toronto, Ontario, CA
M5J 2J5
Title Date
'Sponsorship works': Why Canada's big banks are sinking cash into pro sports branding Apr 15, 2019
Canada's Top 100 Most Valuable Brands Revealed May 01, 2019
London Convention Centre renamed RBC Place London Jun 06, 2019
RBC signs multi-year sponsorship deal with Canadian basketball star RJ Barrett Jun 18, 2019
RBC is proud to celebrate inspiring Canadian youth through our sponsorship of the Corporate Knights Top 30 under 30 Sustainability Leaders Nov 12, 2019
Olympics sponsors scramble, while CBC grapples with possibility of broadcasting a Games without Canadian athletes Mar 24, 2020
Black Professionals In Tech Network (BPTN) launched its Global 3D immersive Virtual Summit, BFUTR 2020: Build. Back. Better. Jul 06, 2020
Virgin suspends WE Charity donations, Telus drops partnership, as sponsors review ties Jul 24, 2020
Sponsors drop We Charity sponsorship and donations amid political scandal Jul 28, 2020
RBC reaffirms continued commitment to the arts through unwavering partnership with the Toronto International Film Festival® Sep 10, 2020
RBC is partnering with Invest Ottawa to recognize and celebrate Asian Heritage Month. May 20, 2021
RBC Becomes Worldwide Partner of the 43rd Ryder Cup Jul 09, 2021
Team RBC welcomes newest Ambassador Harold Varner III and partners with Golf Canada to create the RBC Community Junior Golf Program Aug 17, 2021
Royal Bank of Canada reaffirms Vector Institute sponsorship through 2027 Mar 22, 2022
RBC’s break with Dustin Johnson amid LIV Golf controversy lifts veil on machinations of brand sponsorships Jun 10, 2022

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