2019-01-07
SKL Esports receives sponsorship from SaskTel
Canadian tournament organiser SKL Esports has announced a sponsorshop from telecommunications company SaskTel, otherwise known as Saskatchewan Telecommunications Holding Corporation.The two companies are local to each other and will work together with the aim of growing esports’ presence in Saskatchewan, and Canada as a whole. SaskTel will sponsor all of the events that SKL Esports hosts in Saskatchewan throughout 2019.SKL Esports will be ramping up its content output by putting SaskTel’s internet offering to use. The two parties also hope to grow their social followings through the collaboration, creating a crossover of their audiences in the local scene. SKL Esports is also sponsored by IKS Media & Technology, London Drugs, Mountain Thirteen, and Red Bull.Doug Burnett, Acting President and CEO of SaskTel discussed the sponsorship: “SKL Esports is the premier competitive esports league in Western Canada and we’re excited to sponsor them in 2019. With the incredibly fast speeds and low latency we can deliver over infiNET, SaskTel is the clear choice for Saskatchewan gamers looking to take their skills to the next level.”Telecommunications companies getting involved with the esports industry is no new thing, and became somewhat of an emerging trend in 2018. AT&T, Singtel, EWE AG, Swisscom, Orange, Boost Mobile, MegaFon, Deutsche Telekom, and other telecomms companies all made big movies in the industry just in the last year.Article by Adam Fitch as posted on Esports Insider....
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2019-01-01
Village Roadshow Theme Parks Signs Three-Year Naming Rights Deal With GC Marathon
 The Gold Coast Marathon has been boosted by a new three-year naming rights agreement with Village Roadshow Theme Parks.Sponsored by the Gold Coast Airport for the last 16 years, the Gold Coast Marathon is the first in Australia to hold an IAAF Road Race Gold Label and welcomes 28,000 participants in eight races over two days.Figures released earlier this week showed the Gold Coast Marathon pumped a record $32.5 million into the economy this year, generating more than 115,000 visitor nights.Tourism Industry Development Minister, Kate Jones, said the move was a show of confidence by Village Roadshow Theme Parks and represents long term significant support of the Gold Coast tourism industry and its major events.“To grow our tourism industry on the Gold Coast, it’s crucial that we have strong partnerships with the private sector,” she said.“Today’s announcement brings together two of the region’s great attractions – a world-class running event and our iconic theme parks.“It’s a great example of how our iconic attractions and major events work together to deliver a great return for the Gold Coast economy.Village Roadshow Theme Parks CEO, Clark Kirby, said the company was proud to align with the IAAF gold label event.“We are excited to partner with the Gold Coast Marathon as the naming rights’ sponsor and we’re looking forward to the amazing opportunities to showcase our theme park experiences through the partnership,” Mr Kirby said.“Similar to our theme parks, the Gold Coast Marathon is such an iconic part of the city and I believe that with the great synergy between the brands, together we can offer a truly world-class event for all involved.”Over the last decade, the Gold Coast Marathon has been on a growth trajectory and with an additional $3 million in visitor spending recorded this year alone, along with attracting 46,000 visitors.Events Management Queensland CEO, Cam Hart, said the new sponsorship will build upon the success of previous naming rights sponsors, opening the doors for a bigger and better marathon.“We’ve benefited significantly from naming rights partners in the past, with Japan Airlines coming on in the 1990s and Gold Coast Airport being naming rights sponsors for 16 years which took us into new global markets.“This step-up by Village Roadshow Theme Parks is an exciting one further our efforts in putting the event on the map in a big way,” Mr Hart said.The Gold Coast Marathon is organised by Events Management Queensland, a wholly-owned subsidiary of Tourism and Events Queensland.The 42nd Gold Coast Marathon will be held 4 – 5 July 2020. Source: https://ministryofsport.com.au/village-roadshow-theme-parks-signs-three-year-naming-rights-deal-with-gc-marathon/Click here to access GC Marathon profile...
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2018-12-21
Why Cryptocurrencies Could Be The Sponsorship Currency Of Choice In Sport
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people to complete entire financial transactions digitally. Enabling users to buy goods, services and make investments, its trajectory suggests that it may eventually become the dominant currency. One particular facet in the interests of sports fans is how it could become the choice of currency when it comes to major athletic sponsorships, join us as we take a closer look.  A Brief History Of CryptocurrencyBefore we go onto explaining how the digital currency might affect the sports sponsorship industry in the future, let us first give you an insight into what cryptocurrencies are and how they have amassed such a large following in a relatively small amount of time.In 2008, a paper called Bitcoin- describing a peer to peer electronic cash system was published to a mailing list discussion regarding cryptography, by an elusive and still unknown individual called Satoshi Nakamoto.A year later and the software was made available to the public, in the subsequent seven years, the system went from strength to strength until it peaked in 2017 where a single Bitcoin was valued at near $20,000. This momentum as you can imagine resulted in various similar digital currencies being created and thus serving as Bitcoins main competitors, this is where sports sponsorships came in.Sports StarsFamous boxer, Floyd Mayweather Jr. was the first major sportsman to endorse any form of cryptocurrency. He shared an Instagram post where he promoted Stox, a blockchain prediction markets platform, in the build-up to his match against UFC fighter Conor McGregor.The week after that initial post, he then shared another photo on Instagram, this time promoting a different crypto-based network called Hubii, with the caption ‘You can call me Floyd Crypto Mayweather from now on…’ .His image and name rights were used in an attempt to plug the ICOs and drive his 20m+ social media following to their respective sites.Sports OrganisationsThe next significant deal that was accepted relating to sportsmen and cryptocurrency, was the agreement made between online brokerplatform eToro and the UK’s most high profile soccer organisation, the Premier League.   The partnership involved sponsoring several Premier League football clubs and in return, eToro would receive access to players, the club’s digital rights, tickets, the LED perimeter boards that surround the pitch and interview backdrops.The reason that this sponsorship was so significant is that the deal which saw eToro partner with Newcastle United, Crystal Palace, Leicester City, Southampton, Brighton & Hove Albion, Cardiff City and Tottenham Hotspur, is reported to be the first ever Premier League Partnership that was paid for in Bitcoin. Perhaps signalling that even the largest sports franchises in the world may be willing to adopt the cryptocurrencies.Sports TeamsA recent sponsorship deal, was signed by Arsenal Football Club, another team that competes within the UK’s premium soccer league. This time the deal was in tandem with US cryptocurrency company CashBet and saw the club promote the virtual firm’s initial coin offering (ICO) at their 60,000 seater home stadium.This was the first time that any global sporting team had officially entered a partnership with a cryptocurrency firm, the official cost and currency used to pay for the deal is still undisclosed even a year after its announcement.CashBet was as you can imagine immeasurably proud to be backing what they called “one of world football’s true giants”. Founder and CEO of the firm is also revealed that with the support of Arsenal that they would be “actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.”As part of the sponsorship, CashBet were able to use Arsenal’s crest and player rights on its official website.In terms of stateside, some of the most high profile NBA teams have also begun to embrace crypto currency, most notable of which are the Houston Rockets, who have enlisted AntPool as sponsors for the remainder of the 2017-2018 season.  AntPool, is owned by the world’s biggest supplier of cryptocurrency mining equipment, Bitmain Technologies, and will hope that its sponsorship with the professional outfit will help to push itself and its industry into the mainstream.As part of the undisclosed deal, AntPool will have an exhibition set up inside the Toyota Centre, the Rocket’s home arena, at the beginning of next year. It remains to be seen whether the bitcoin mining company will be given access to player’s digital rights, the courtside billboards and interview placards but the partnership is exciting nonetheless.A sentiment repeated by Li Haijiao, Head Of Overseas Operations at Antpool, who said that the sponsorship will help “lead the conversation and conversion of consumers to adopt and understand digital currencies.”The FutureAs you can see from the four high profile examples discussed, more and more sports stars, teams and organisations are beginning to adopt cryptocurrency into some section of their sponsorship strategy.What this means for the future of the sports, who knows? The one certainty that is clear from the prevailing evidence is that cryptocurrency will continue to go from strength to strength.Article by Ivan Johnson as posted on The Sports Daily....
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2018-12-19
Canada Soccer announces new Nike sponsorship
Canada Soccer announced this morning that Nike will be replacing Umbro as its apparel provider in 2019, for all levels of both its men’s and women’s national team programs. The program did release a new red jersey in May of this year, but it seems like there will be a new one revealed in the new year.The announcement today came with a promotional video, which featured top Canadian soccer players, including Christine Sinclair and Alphonso Davies, discussing the merits of a Nike sponsorship.https://www.youtube.com/watch?v=E0ZXAebgtkYArticle by Charlie O'Connor-Clarke as posted on Waking The Red....
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2018-12-18
Chipotle Celebrates College Football Fans With The Free Delivery Bowl
Chipotle Mexican Grill today announced a new way to celebrate bowl season with the launch of the first-ever Chipotle Free Delivery Bowl. From now through January 7, Chipotle enthusiasts and college football fans everywhere can cheer on their favorite teams with free delivery on any Chipotle order worth $10 or more."Given the iconic nature of Chipotle's Burrito Bowl, many consumers have pointed out that we should sponsor a bowl game," said Chris Brandt, chief marketing officer at Chipotle. "We listened and decided to do something about it. But, rather than spending millions on a traditional game sponsorship, we decided to give that money back to our fans in the form of free delivery."In previous bowl seasons, people relied on the limited delivery options available, but now that Chipotle offers delivery, fans can enjoy real food made with real ingredients from the comfort of their own couches, tailgating in the stadium parking lot, or hosting a watch party. With the help of expanded delivery partnerships, and the ability to offer delivery directly within Chipotle's mobile app and website, the company has seen steady growth in digital orders. Last quarter, digital sales grew 48%, with digital orders accounting for 11.2% of sales. Chipotle has also been achieving industry-leading delivery times, made possible by the digital pick-up shelves the company is rolling out nationwide to help customers and delivery drivers get food even faster. Additionally, tech-enabled second-make lines allow employees to quickly prepare fresh entrees as digital orders are placed – without impacting service for in-restaurant customers.To redeem the offer, all bowl fans need to do is place a delivery order via the Chipotle mobile app or online at order.chipotle.com. All orders of $10 or more (excluding tax) will automatically be eligible for free delivery, with no coupon code needed.This offer is valid only for orders placed and fulfilled on or before January 7, 2019 (subject to earlier termination at Chipotle's sole discretion) from participating Chipotle locations within Chipotle and DoorDash's delivery areas, during normal operating hours for such locations. Deliveries are subject to availability. Offer cannot be combined with other offers or promo codes and is non-transferrable. No adjustments to previous purchases. Valid only at order.chipotle.com or on the Chipotle app; not valid on orders placed via third party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited....
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2018-12-17
Corby has your safe ride home covered this New Year's Eve - the TTC is free all night!
#CorbySafeRides partnership has provided 1.1 million free, safe rides to Torontonians since 2013New Year's Eve revellers in Toronto are once again being offered a free ride home this year with #CorbySafeRides.For the sixth year in a row, Corby Spirit and Wine is collaborating with the TTC to provide free, safe rides for all Torontonians as they ring in the New Year. Rides on all buses, streetcars and subways will be free of charge from 7 p.m.on December 31st, 2018, until 7 a.m. on January 1st, 2019."New Year's Eve is one of the most exciting nights of the year," says Patrick O'Driscoll, President and CEO of Corby Spirit and Wine. "And while we encourage people to enjoy themselves, we also have a responsibility to encourage and remind Canadians not to drink and drive on New Year's Eve or indeed on any other night of the year."To date, Corby has provided more than 1.1 million free rides to people celebrating New Year's Eve in Toronto as part of its annual #CorbySafeRides campaign and has just extended its partnership with the TTC for three more years until 2021."We are thrilled that Corby Spirit and Wine has chosen to extend its partnership with the TTC," says Rick Leary, CEO of the Toronto Transit Commission. "Providing people with a safe way to get home on one of the most celebrated nights of the year is something that we are proud to be a part of."This year, Corby Spirit and Wine has also partnered with arrive alive DRIVE SOBER® to promote the importance of planning ahead for a safe ride home if you'll be raising a glass this holiday season. arrive alive DRIVE SOBER® provides leadership and programs to eliminate impaired driving and enables people and communities to share resources and information that will prevent injuries and save lives by collaborating with key stakeholders and community partners. From December 1st to 31st, 2018, Corby will donate $1 for every use of the hashtag #CorbySafeRides on Instagram or Twitter, up to $10,000."Corby's generous donation as part of this year's #CorbySafeRides campaign will help arrive alive DRIVE SOBER® educate even more Torontonians about the importance of safe and responsible consumption," says Pete Wytka of arrive alive DRIVE SOBER®. "This initiative will help us to continue our mission of developing and sharing resources and information with consumers regarding safe and responsible choices."For more information about #CorbySafeRides, and to enter for a chance to win a year of free TTC transportation, visit: www.CorbySafeRides.caNew Year's Eve TTC Service Information:Late-evening service will continue until 4 a.m. on all routes currently operating Monday through Friday evening service. The last subway trains and bus routes are as follows:Line 1: last trains leave Union Station at 3:30 a.m. for Finch Station and 3:34 a.m. for Vaughan Metropolitan Station. The last northbound train on Line 1 will connect at Bloor-Yonge Station with the last eastbound and westbound trains on Line 2, and at Sheppard-Yonge Station with the last eastbound train on Line 4.Line 2: last trains leave Bloor-Yonge at 3:37 a.m.Line 3: last trains leave Kennedy Station at 4:05 a.m.Line 4: last trains leave Sheppard-Yonge Station at 3:58 a.m.Blue Night Network (overnight bus service) will operate until 8 a.m. when subway service resumes...
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2018-12-14
Core Learning Partners with ESA to Offer Diploma in Sponsorship
Core Learning, the learning practice of Core, Ireland’s largest marketing communications group, has been appointed as the official course partner of the European Sponsorship Association’s (ESA) Diploma in Sponsorship course in Ireland.The ESA’s Diploma in Sponsorship is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing. The new course will launch in 2019.The Irish course will feature a series of seminars in Dublin, and participants will also have full access to all UK-based seminars via the course website. This will be supplemented by monthly tutorials and a number of face-to-face meetings with Course Director Peter Raymond.To date, over 350 practitioners have achieved the qualification, which has been run successfully in the UK since 2012, including 39 from Ireland.The course will run from February to September 2019. For more information and to enrol for the ESA Diploma Ireland course, please see: https://sponsorship.org/diploma/ireland-course/.Core Learning also offers short dynamic marketing courses aimed at professionals and delivered by senior marketing practitioner.Earlier this year, the sponsorship practice of Core launched Ireland’s first ever National Sponsorship Index, which ranked the Top 50 sponsorships in Ireland.Aine Dilleen, Business Development Manager at Core Learning, says: “Ireland is one of Europe’s most dynamic and fastest-growing sponsorship markets, generating a growing number of career opportunities across the country. The ESA’s Diploma course is widely recognised as an essential qualification for those looking to succeed in the sector, and we’re very excited to come on board as the official course sponsor for Ireland.”Peter Raymond, Course Director for the ESA Sponsorship Diploma, adds: “We’re delighted to welcome Core Learning as the official course partner of the ESA Diploma in Ireland. Over the last few years Core has been instrumental in helping to establish and promote the Diploma across the country and by kindly hosting our Irish course events. It’s a pleasure for us to upgrade and formalise the nature of our relationship and be able to use Core’s expertise and resources to grow support for the sponsorship industry’s premier qualification throughout the country.”Article as posted on AdWorld....
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2018-12-13
Anne-Catherine Tanguay and La Capitale: a win-win partnership
After a first year of a mutually beneficial partnership, La Capital Insurance and Financial Services announces that it is renewing its sponsorship agreement with golfer Anne-Catherine Tanguayand increasing its financial support.By striking an alliance with La Capital Insurance and Financial Services at the beginning of the year, the golfer, who is originally from Québec City, was able to finance her first complete season on the LPGA Tour and to focus on her sports performances. Mission accomplished, since her career has taken a new trajectory this year: not only did she retain her LPGA card, but for the first time in her career she succeeded to finish among the top 20 with a 16th place at the Cambia Portland Classic."When you spend most of your time abroad, it is very comforting to wear the colours of a Québec-based company that provides its unwavering support and helps you achieve your dreams. For my part, I found this partner in La Capitale, and I am happy that this major company renews its trust in me" said Anne-Catherine.For La Capitale that has provided support to a professional athlete for the very first time, the experience proved to be quite positive. "After a very successful year, we are pleased to continue our commitment to Anne-Catherine Tanguay. Her talent, her tenacity and the values that inspire her truly correspond to what La Capitale promotes. We are honoured to accompany her as she progresses on the LPGA Tour," said La Capitale Chairman of the Board and Chief Executive Officer, Mr. Jean St Gelais.A satisfactory first yearAnne-Catherine had a strong second half of the season on the LPGA Tour, which will enable her to play all tournaments in the 2019 season. She has shown great resilience to improve her scoring average by 2.5 strokes from the first to the second half of the season. She finished 118th on the CME ranking of the LPGA. Among the last eight tournaments in which Anne-Catherine participated this season, she succeeded in making the cut on seven occasions. Throughout the season, her game has changed for the better; consequently she reached a scoring average of 70.5 strokes in the second half of the season.Anne-Catherine's new season will start on February 14 in Adelaide for the ISPS Handa Australian Open. Afterward, the calendar on the North-American continent will start on March 21 in Phoenix, Arizona. She is still aiming to participate in the 2020 Tokyo Olympic Games....
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2018-12-12
EA Vancouver and the Vancouver Canucks Partner to Inspire Local Students at the Future of STEAM Day: Vancouver
On Thursday, December 13, EA Vancouver and the Vancouver Canucks will team up to host Future of STEAM Day: Vancouver to celebrate students from Moscrop Secondary School who recently completed two unique digital STEAM (Science, Technology, Engineering, Art, Mathematics) education initiatives - EA Play to Learn and The NHL, NHLPA and Vancouver Canuck's Future Goals-Hockey Scholar program. This event will bring together BC Minister of Education Hon. Rob Fleming, leaders from EA Vancouver and the Canucks, and will feature a special guest appearance from former National Hockey League All-Star and Member of the Canucks "Ring of Honor" Kirk McLean.EA Play to Learn teaches key STEAM applications and critical thinking skills. The interactive lessons highlight the career possibilities that a STEAM education could unlock.Future Goals-Hockey Scholar is an online learning course that brings science, technology, engineering, and math concepts to life through the exciting, fast-paced game of hockey.Both programs are run in partnership with education technology provider EVERFI and are available to schools and districts across North America at no cost to schools....
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2018-12-11
'Bursting point': Booming Halifax courted by multiple sports leagues
When Halifax Mooseheads players laced up their skates for the first time, the team was a gamble.It was the first Quebec Major Junior Hockey League club in the Maritimes, and the city had just lost its American Hockey League franchise.But the Mooseheads were an instant hit and now, 25 years and a professional basketball team later, Halifax is being courted all at once not just by the CFL but also by major soccer and lacrosse teams.It's a heady time for sports fans hankering for more athletic entertainment in Atlantic Canada's biggest city — a place awash with cranes with a thriving construction sector, healthy employment gains, strong population growth and a booming housing market.But the sports buzz is dampened by doubts about whether a city of 400,000 people — even one that functions as a regional capital — can sustain so many teams."There's only so much disposable income to go around," says Concordia University sports economist Moshe Lander."The more teams that you have with overlapping seasons, the more likely they will start cannibalizing each other."It's a concern shared by even the most enthusiastic of sport boosters."As a sports fan, I hope it all works," says Bruce Rainnie, president and CEO of the Nova Scotia Sport Hall of Fame."But with all the options available for your sport-entertainment dollar, you just have to wonder if there's a bursting point."The teams won't just be competing for fans and their wallets, but for corporate sponsorship as well.The city's sports roster already includes the Mooseheads and the Halifax Hurricanes basketball team, and will soon add professional soccer, lacrosse and potentially CFL football — not to mention several prominent university teams.The HFX Wanderers Football Club is expected to compete in the Canadian Premier League in its inaugural 2019 season, and a new National Lacrosse League franchise — a relocation of New York State's Rochester Knighthawks — will play at the Scotiabank Centre under a new team name, potentially the Halifax Privateers, starting next December.Maritime Football — the group behind the newly named Atlantic Schooners — is trying to land a Canadian Football League franchise for Halifax, a proposal that hinges on the construction of a new 24,000-seat stadium.The teams will be hustling for the backing of deep-pocketed brands and businesses for revenue to help pay for everything from team uniforms to player salaries.But the sudden proliferation of sports teams in the region could mean fierce competition for corporate dollars."You kind of scratch your head and wonder if there will be room for all of them," says Mark Raymond, associate academic dean at the Sobey School of Business at Saint Mary's University in Halifax."When we think of the Maritimes in general or Nova Scotia, there's only really a few major corporations."He says companies will be interested in reaching new markets through sports sponsorships, as well as "staying top of mind" among existing customers."There's also a sense of corporate responsibility, of giving back to the community," Raymond says.Still, the finite number of companies — from telecoms and banks to car dealerships and grocery chains — willing to sponsor sports in the city means teams could face a battle for sponsors."The big concern is on the corporate side," says Don Mills, chairman and CEO of Corporate Research Associates and a key player behind efforts to bring a new National Basketball League of Canada team — the Halifax Hurricanes — to the city after the Halifax Rainmen folded in 2015."There are only so many dollars to go around."Unlike some teams, however, he says a CFL team would attract a larger pool of corporate sponsors."I'm anticipating there will be large national advertisers that will want to be part of a CFL team that would not be part of the Hurricanes, for example," he says.Corporate sponsors — and to some extent, the number of fans in the stands — could also potentially hinge on how well a team does and if they make the playoffs."Nobody wants to be associated with a loser," Lander says, adding that as "hardcore" as lacrosse and soccer fans are, the startup leagues tend to be riskier than well-established leagues like the CFL.Mills says it can take several seasons to develop a loyal, committed fan base and attract sponsors.The Hurricanes — now in their fourth season — are continuing to grow but have still not reached the break-even point, Mills says."We had to overcome a lot of negativity toward the Rainmen," he says, adding that it took time to convince both sponsors and fans that the team was legitimate and stable.While the Mooseheads hockey team has never had "anything but a honeymoon period," the Hurricanes are struggling to get more than 2,000 fans to attend games, says Rainnie."So far the only thing that has ever really worked here — off the charts worked — is the Halifax Mooseheads."But Rainnie says a soccer team will likely thrive in Halifax — a city with a growing immigrant population that tends to rally behind soccer — and that lacrosse is quickly gaining in popularity among youth."I have tremendous optimism about soccer working," Rainnie says, adding that "lacrosse is a deep-rooted Canadian sport that has a physicality and a watchability to it."He adds that a team's success is increasingly dependent on community engagement, and the willingness of players to "contribute to kids at the grassroots level of sports."Football, on the other hand, is "truly a time-will-tell sort of thing," Rainnie says."At its best the CFL is a very exciting product," he says. "But I don't think the league right now is at its best."Rainnie says in order to survive, the football team will have to attract fans from across the region — Moncton, Charlottetown, Truro and beyond — who are willing to drive to Halifax to watch the games.A season ticket drive for the Atlantic Schooners has already received more than 5,000 deposits, but Raymond says the question is how ticket sales will fare once the excitement wears off."There's a newness factor right now," he says. "But it remains to be seen if it can be maintained and built upon."Despite the unknowns, Mills says the influx of pro sports teams solidifies Halifax's status on the national stage."This is the rising of a great new city," he says."We are being noticed as having something very special from our quality-of-life perspective ... we're going to be the coolest city in the country in 10 or 20 years."Article by Brent Bundale, The Canadian Press...
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