Lacombe Generals announce Viking Projects Ltd. as title sponsor for 2019 Allan Cup
The 2019 Allan Cup tournament in Lacombe has landed a major sponsor.Viking Projects Ltd. was announced Tuesday morning as the title sponsor for next year’s Senior AAA national hockey championship. The tournament will take place at the Gary Moe Auto Group Sportsplex in Lacombe in April.“This gives the tournament a foundation,” Generals GM Jeff McInnis said. “We have all these ideas, but how are you going to do it without sponsorship? It can’t happen without it. We’d fall flat on our face if we didn’t have people who believed in us. So for Viking to say ‘Hey, we believe in that' makes it all real.”The [Bentley] Generals hosted the Allan Cup tournament at the Red Deer Arena in 2013. That experience, McInnis feels, gives them a leg up this time around.“We think we set the standard, and we’re real proud of that. With that knowledge and what we have here in Lacombe we can do better. It’s pretty exciting,” he said. “We’re not good at many things, but we’re good at this.”2019 marks the 20th anniversary of the Generals franchise. Co-founder and team president Wes Gyori says it’s crazy to see how fast time has gone and how far things have come.“There’s been a ton of fun and ton of enjoyment for all of us,” Gyori reminisced. “To have this, the 20th year, and have it in Lacombe and be hosting a national event with these guys [Viking] on board and all the rest behind us as sponsors and volunteers, it’s huge. It’s very exciting.”“I remember playing against Horse Lake in 2004 and we filled the Centrium. That was one of our first big things,” recalled McInnis, who played for the Generals for several years. “That was 14 years ago and we’ve been having big things ever since. Today, you wake up and go this is another big thing for us. I think it will be a big event, but you hope that it leaves and impression on our community forever.”McInnis says the recent Rogers Hometown Hockey event in Lacombe shows the city can do it right when it comes to hosting big time sporting events.“We’re pretty proud of the facility, and the community support and the people who believe in us. This is a chance to show off, which we think is pretty cool.”Host Committee Chair Steve Christie says recruiting is underway for volunteers to help make the tournament a success.“We need people to come out. We know that we’re piggybacking on a big event just south of us in 2019 as well [Canada Winter Games], so hopefully some of those volunteers will still be in the spirit and move a little bit north and help us out with our event as well.”Article by Troy Gillard as posted on RDNewsNow...
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Brandt steps forward as first Platinum Sponsor for 2018 Mastercard Memorial Cup
The 2018 Mastercard Memorial Cup Host Committee, together with the Canadian Hockey League (CHL), is pleased to announce the addition of the Brandt Group of Companies as the first Platinum-level corporate sponsor for the upcoming 100th anniversary edition of the iconic junior hockey championship."Brandt has a long track record of strong community support and we're very pleased to see a locally-based company make such a significant contribution to the success of this event," says Regina Pats Governor, Anthony Marquart. "It is yet another example of our strong community spirit and our love for Canada's great game!"Brandt's role as a Platinum-level presenting sponsor will extend across a wide range of Mastercard Memorial Cup events, including as the Presenting Sponsor for the Centennial Salute Opening Ceremonies, which includes the pre-concert Confederation Park Centennial Salute Tailgate Party, the red carpet VIP Opening Reception, and the Opening Ceremonies and Eagles concert event with a special tribute and presentation to the Humboldt Broncos. The company has also signed on as overall title sponsor for the Brandt Celebration Zone, the event's main entertainment venue, which will feature performances by Paul Brandt, Emerson Drive, Loverboy, Sheepdogs, Montreal Rhapsody, Jack Semple and many more."We are proud Reginans and we've been strongly committed to supporting this event since Day One," adds Shaun Semple, President and CEO of the Brandt Group of Companies. "The 100th anniversary of the Mastercard Memorial Cup, coinciding with the centennial of our own Regina Pats, is something that will never happen again and we're proud to sponsor an anniversary party on an epic scale – a once-in-a-lifetime celebration of our hometown hockey legacy."The Host Committee is anticipating further sponsorship announcements in the coming weeks, as there has been considerable interest from both local and national organizations....
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Utz Partners With MLB In Its First Major Sports League Sponsorship
Major League Baseball and Utz® Quality Foods LLC announced a new multi-faceted sponsorship agreement that extends across television, digital media and retail locations and makes Utz the Official Salty Snack of MLB. Through this new multi-year partnership beginning this season, Utz plans to promote its full assortment of snack products with integrated branding across MLB’s broadcast and digital platforms such as MLB Network and MLB.com. In addition, as part of its first professional sports league partnership, Utz will begin selling products that feature MLB branding at retail locations across the U.S. “As a nearly 100-year-old, family owned company, Utz is proud to be affiliated with an institution as great as MLB. We both place a great deal of emphasis on quality, family, excellence and tradition, and look forward to finding ways to bring Utz fans and MLB fans closer together,” said Tom Flocco, President and COO of Utz. As part of the new partnership, Utz will create new, baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks for the first time. These products include classic ballpark snacks such as pretzels, potato chips, cheeseballs and popcorn. The multi-year partnership supplies Utz with marketing and activation rights across MLB special events including All-Star Week attractions such as The Color Run All-Star 5K and GEICO All-Star FanFest, the Postseason and the World Series presented by YouTube TV. During these key times on the MLB schedule, fans can expect to see Utz retail promotions and sweepstake opportunities in their local stores. “Fans have watched baseball games while enjoying their favorite food for decades, so a fully integrated partnership with Utz and its collection of snacks is a perfect match,” said Noah Garden, MLB Executive Vice President, Commerce. “A classic American brand, Utz potato chips, pretzels and cheeseballs are a welcome addition to the MLB lineup of sponsors.” ...
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Sun Life Financial grows efforts to fight type 1 diabetes in Canada with title sponsorship of the JDRF Walk to Cure Diabetes
JDRF Canada is pleased to announce Sun Life Assurance Company of Canada ("Sun Life") as the title sponsor of its longstanding signature Walk event. The newly titled Sun Life Walk to Cure Diabetes for JDRF is the largest diabetes fundraising event in Canada which aims to drive fundraising efforts to help accelerate the pace of research and inspire Canadians to learn more about type 1 diabetes.This partnership will continue to solidify Sun Life's already strong commitment to diabetes in Canada as part of its overall strategy of helping build healthy, sustainable communities for life. As part of the title sponsorship, Jacques Goulet, President of Sun Life Financial Canada has been named the Honorary Chair of the Sun Life Walk to Cure Diabetes for JDRF."We're proud to be named the title sponsor of JDRF's signature walk event as we deepen our commitment to diabetes awareness, prevention, care and research," said Jacques Goulet, President, Sun Life Financial Canada. "This new sponsorship is a natural extension of our long history of diabetes support and our existing partnership with JDRF. I'm particularly honoured to take on the role of Honorary Chair and rally our employees, advisors, Clients and Canadians to take part in the Walk and the fight against type 1 diabetes."Sun Life Financial is currently the presenting sponsor of the JDRF Revolution Ride to Defeat Diabetes and has been the national sponsor of the JDRF Walk since 2016."We are thrilled to welcome Sun Life Financial as the title sponsor of the Walk. We are aligned on our commitment to bringing greater awareness to type 1 diabetes and accelerating the pace of type 1 diabetes research," said Dave Prowten, President & CEO of JDRF Canada.This year's Walk event will be held in over 65 cities across the country and will include a virtual Walk led by JDRF's National Spokesperson, NHL hockey star, Max Domi. In celebration of the 25th anniversary of the Walk, Sun Life Financial will match any online donation of $25 or more between May 3 – 18, up to a maximum of $125,000. For a complete list of locations and dates, visit jdrfwalk.ca.Sun Life Financial is focused on helping people achieve lifetime financial security and live healthier lives, taking a holistic approach to supporting the well-being of our Clients, employees and communities with the end goal of helping to achieve physical, mental and financial resiliency both now and in the future. Sun Life Financial has proudly committed more than $22 million in support of diabetes awareness, prevention, care and research initiatives since announcing support of the cause in 2012.Sun Life employees and advisors across the country will also team up with JDRF to drive fundraising efforts and raise much-needed research dollars. Goulet adds, "Sun Life employees and advisors have continually embraced diabetes as our global cause, showing their overwhelming support for local diabetes initiatives like the Walk. We look forward to connecting with employees and advisors across the country to help make the Walk a success."...
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Giant Beach Ball Installation Announced for Redpath Waterfront Festival, presented by Billy Bishop Airport
The Redpath Waterfront Festival, presented by Billy Bishop Airport, is pleased to announce it will be bringing another incrediball installation to Toronto's waterfront. Though not quite as large as last summer's rubber duck, the festival anticipates this year's activation will make just as big of a splash.Relive your best beach memories with HTO Pendulum Wave, presented by Menkes. The waterfront activation, custom-made for the festival by Canadian event design firm Decor & More, is made up of six 6.5' tall beach balls. Inspired by science's popular instrument, the pendulum wave, the beach balls will be suspended from a large truss frame and will swing back and forth like a pendulum.   Menkes Developments Ltd. has signed on to be the presenting partner of HTO Pendulum Wave.  "Menkes is proud to be the exclusive sponsor of this unique concept, which really embodies the spirit of the festival and celebrates Toronto's Waterfront," said Peter Menkes, President, Commercial/Industrial. "With two significant development projects underway (Sugar Wharf and Waterfront Innovation Centre), this sponsorship is particularly meaningful as it further supports our ongoing commitment to the waterfront. We're sure this installation will add a fun and playful element to this remarkable event."HTO Pendulum Wave has been partially funded by the Government of Ontario's Celebrate Ontario enhancement grant program, which is helping to support 328 festivals and events across the province in 2018.Construction of the installation is underway and more details will be released as they become available. HTO Pendulum Wave, presented by Menkes is named after HTO Park, the urban beach where it will be displayed during the festival. The name is also a play on the word H2O, an ode to Toronto's vibrant and beautiful waterfront. Other Fast Facts about HTO Pendulum WaveThe entire installation will be 22' tall, 42' wide and 12' deepThe entire installation will weigh approximately 19,000 lbsMore than 130 sq. ft of PVC material is being used to create the beach ballsVisitors will be able to interact with the installationThe Redpath Waterfront Festival bounces onto the waterfront June 22-24 with a variety of programs including: Aqua Cirque – an H20-themed circus show, the Waterfront Artisan Market, Wine & Spirit Festival, a Family Fun Zone and now an unforgettaball installation.Redpath Waterfront Festival 2018 partners include: Redpath Sugar, Billy Bishop Airport, Menkes, Waterfront BIA, Government of Ontario, Government of Canada, Westin Harbour Castle, Cision, Porter Airlines, Bell Media and Toronto Star.  ...
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Boston Uprising signs deal with Boston-based shaving company Gillette
Overwatch League organization Boston Uprising has signed a sponsorship deal with Boston-based shaving company Gillette.Gillette will operate as Boston Uprising's "official shaving product supplier"—yay. Boston Uprising's practice jerseys and facility will also bear the Gillette logo. Social media and other digital activations are also expected.“For more than a century, Gillette has worked with leading professional sports leagues and athletes,” Gillette global head of sports Greg Via said in a statement. “As the esports world continues to grow, we’re looking forward to expanding our partnership with the Kraft Sports & Entertainment and our roster of esports athletes to include Boston Uprising.”The Gillette sponsorship isn't particularly shocking considering the brand's history with the team's ownership, The Kraft Group. Gillette owners Proctor & Gamble have naming rights to the New England Patriots stadium—the NFL team owned by Robert Kraft. The deal was struck in 2002 and will continue until at least 2031.This isn't Gillette's first esports sponsorship, either. Gillette entered esports with the sponsorship of ESL's Intel Extreme Masters World Championship in Katowice in February 2017. The brand has since expanded to sponsor League of Legends' EDward Gaming, Enrique "xPeke" Cedeño Martínez, and League of Legends' TSM.“We’re confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette," Kraft Sports & Entertainment corporate sales vice president Murray Kohl said in a statement. "They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports.”Boston Uprising head into the Overwatch League's fifth week of stage three on a 12-game winning streak. They've already qualified for a playoff spot for the third stage, which will be held on May 6.Article by Samuel Lingle as posted on Dot Esports....
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Alex Tagliani Announces A New Sponsor In Quebec City
In the company of distinguished guests, racecar driver Alex Tagliani announced on Friday at the Salon de l'Auto Sport in Quebec City, that RONA will join EpiPen, St-Hubert and Spectra Premium as sponsors for the 2018 and 2019 seasons.Joined by Charles Valois, Vice-president, Marketing Central at Lowe's Canada, Halima Benmiloud, EpiPen Brand Manager at Pfizer Canada, Richard Scofield, President, Les Rotisseries St-Hubert, Gilles Tremblay, Director Communications and advertising at Spectra Premium, Robert E. Duval, Senior Director, International Business Development & Partnerships | NASCAR, François Lambert Chairman and Co-founder of Boostmi and Richard Coughlin, Director Sponsorship NASCAR Canada | TSN, Alex unveiled the new livery of his 2018 NASCAR Pinty's Series Chevrolet Camaro racecar. "I am extremely proud to welcome a co-title sponsor that will please Canadian motorsport fans. RONA is a well-known brand name partnering with Tagliani Autosport/22 Racing for the next two racing seasons," said Alex Tagliani. "It's an honour for us to become part of the RONA family. The number 18 car in 2018 will be an inspiring standard bearer for a Canadian brand that has its origins in Québec. It is a natural fit to be associated with RONA because I have been involved in home renovations and reselling for a long time. It's my favourite thing to do after motor racing. I would like to also thank EpiPen for believing in me for the past six years. It's a partnership that I hold dear to my heart. I would also like to thank my other sponsors: Rotisserie St-Hubert with whom we recently produced hilarious videos that you will be able to watch on their Facebook page, and also Spectra Premium, a technical partner for Tagliani Autosport. We cannot wait to start challenging for the 2018 championship honours with car 18 and to defend our win at the Grand Prix de Trois-Rivières," concluded Tagliani. 22 Racing Team Owner Scott Steckly welcomed RONA to the Canadian NASCAR Nation. "It's a privilege to welcome RONA to 22 Racing with Tagliani Autosport. The New EpiPen / Rona Chevrolet Camaro looks amazing. We have been fortunate to have associations with major corporations, including EpiPen, St-Hubert and Spectra Premium. "It's an honour to have a driver like Alex be part of the 22 Racing family. He is passionate and dedicated to the team and he has a great feel for the car. Since he joined the team, we have improved our road course package significantly. Now, if the 18 team can combine its 2017 performance on ovals with great performances in 2018 on the road courses, it will be a force to be reckon with and could fight for the 2018 championship," said Scott Steckly. Charles Valois of Lowe's Canada addressed the media to underscore how proud the company is to join Alex Tagliani's team for 2018 and 2019. "We are delighted to welcome Alex Tagliani into the extended RONA family. This veteran driver's racing record is impressive, and we are proud to support his quest for excellence. As with all our teams at RONA, we strive to be at the top of our class. Alex is always looking to be first. His determination is on par with the RONA's values.' QUOTES FROM THE DISTINGUISHED GUESTS Halima Benmiloud, EpiPen Brand Manager at Pfizer Canada "We are very proud to work with Alex Tagliani and to have him on our team for the sixth year as the official spokesperson for EpiPen Canada. We could not ask for a better spokesman. Alex suffers from at least one food allergy. He knows the challenges that come while running life at full speed. With the support of Alex, we have raised awareness for food allergies management among Canadians, and the most effective way to safely deal with food allergies. Congratulations to Alex and his team on his new 2018 racecar. I am sure it will be absolutely fantastic and will once again proudly display the EpiPen logo. Tag will be a tough man to beat this year." Richard Scofield, President, Les Rôtisseries St-Hubert "Rotisseries St-Hubert is proud to once again support Alex Tagliani in his quest for top-honours in the upcoming 2018 NASCAR Pinty's Series season. Alex is a passionate person and his values echo those of St-Hubert. That is why we like to say that he is part of our extended family. As a spokesperson for EpiPen, Alex is involved in raising awareness of food allergies that affect thousands of Canadians. He has emphasized the importance of staying safe by ensuring we have an EpiPen Auto-injector in each of our establishments. We also had the opportunity to work with Alex during the recording of Web videos that praise the fast and efficient St-Hubert food delivery system. You can now view the first video on our Facebook page. We wish Alex all the best for 2018!" Jason Best, Senior Vice-President, Aftermarket, Spectra Premium Industries "Spectra Premium is proud to extend its partnership with the talented racecar driver Alexandre Tagliani for the next two years. He will continue to use the Spectra Premium high-performance racing radiator and contribute to its evolution. We wish him an excellent season in the NASCAR Pinty's Series." Robert E. Duval, Senior Director, International Business Development & Partnerships | NASCAR "This is a great day for NASCAR fans in Canada and for NASCAR Pinty's series. We are extremely happy to see RONA joining Alex's long time sponsor EpiPen for the next two years. Alex is one of biggest name in Motorsport in Canada and a great ambassador for the sport. He is the best at what he does on and off track. NASCAR fans will now be able to cheer one of the most recognize brand in Canada by following the 18 team. We wish the 18 a great 2018 season." François Lambert, Chairman and Co-founder of Boostmi "We are proud to partner with Alex Tagliani because he is passionate and dedicated to his sport, which makes him an incredible goodwill ambassador. A good roadside assistance service for people on the road is like a good race team to its racecar driver. Our dream was to get involved with NASCAR, and we are now part of it. We are excited to join a winning team and to be associated with an impressive list of sponsors in this new venture. Through our racing program we want to show how people can have a winning roadside assistance service." "We can't wait for the 2018 season opener and we are happy to be involved." Richard Coughlin, Director Sponsorship NASCAR Canada / TSN "We are excited to welcome RONA as co-title sponsor of Alex Tagliani's #18 car in the NASCAR Pinty's Series. Alex is one of Canada's biggest stars and a great ambassador for the sport, making this iconic Canadian brand a great fit with his race team and our race fans across the country. We are looking forward to an electrifying race season and are proud to have RONA on board for the ride." Fans can log on the Facebook page of Alex at https://m.facebook.com/Tagliani to watch the replay of the unveiling of the Tagliani Autosport with 22 Racing car in Quebec City on Facebook Live. You can also follow Tag on Instagram @Tagliani18 as well as on Twitter @Tagliani at https://twitter.com/tagliani during his season-long quest for top honours in the NASCAR Pinty's Series. The 13-race 2018 NASCAR Pinty's season will debut the weekend of May 18-20 at the Canadian Tire Motorsport Park in Ontario. During the course of the season, drivers will travel from Nova Scotia to Alberta, with a double-header stop in Saskatchewan, a Saturday headline race at the Toronto Indy in July, and run as the feature event at the Grand Prix of Trois-Rivières in mid-August. ...
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Audible Canada joins Festival of Literary Diversity as lead corporate sponsor
Audible Canada was announced Apr. 24 as lead corporate sponsor at Brampton, Ontario’s Festival of Literary Diversity.The year-round sponsorship represents a three-year commitment from the Amazon-owned audiobook service, which announced its sponsorship of the Scotiabank Giller Prize and the launch of its Canadian e-store in September 2017. “This commitment from Audible Canada is a game changer,” FOLD artistic director Jael Richardson said in a statement, noting its support will provide “critical stability” for the festival.“FOLD celebrates diverse voices and Audible is proud to bring those voices to listeners across Canada,” Jon Fleming, manager of Audible Canada, said in a statement. Books by FOLD alumni such as Eden Robinson, Kim Thúy, and Lawrence Hill are currently available on Audible with Canadian actors of diverse backgrounds frequently employed as narrators.Audible’s sponsorship will allow FOLD to create a full-time staff position and to continue running and promoting its annual Reading Challenge, which encourages readers to discover authors who represent marginalized perspectives including a diversity of cultures, abilities, sexual orientations, and religions.Amanda Leduc, communications and development coordinator for FOLD, notes Audible’s support is a natural partnership for a festival that strives for accessibility, providing another format in which people can experience books. Improvements to accessibility will begin at this year’s festival, which takes place in Brampton from May 3–6. Audible will be onsite to record live panels, with recordings made available to the public. More details of the sponsorship will be made available at a later date.Article by Ryan Porter as posted on Quill and Quire...
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Make-A-Wish Welcomes Back Colliers International as Sponsor of Rope for Hope Toronto 2018
Make-A-Wish® Toronto & Central Ontario is pleased to announce that Colliers International will return as Participant Champion Sponsor of Rope for Hope Toronto on Friday, June 8, 2018."We are excited to once again partner with Colliers on our Rope for Hope fundraising event," says Sheila Rees, regional director, Make-A-Wish Toronto & Central Ontario. "Last year, its team contributed $15,000 towards the fundraising efforts of Rope for Hope Toronto participants, helping us create life-changing wishes for children with critical illnesses in the community. We thank Colliers for its thoughtful support of our mission and its efforts to move us closer to our Rope for Hope fundraising goal of $360,000."This year, Colliers will generously donate $100 to the first 150 individuals who register for the Toronto event.Make-A-Wish® Rope for Hope is the signature fundraiser for Make-A-Wish® Canada. Rappelling events will take place in 12 cities across the country from May through September 2018. Participants must raise a minimum of $1,500 to help grant wishes for local children, and in return, they are given the opportunity to rappel down a city skyscraper.Toronto participants will rappel 30 storeys down Toronto City Hall's east tower on June 8. All money raised will help grant wishes in the region."This event helps to support young, courageous children while solidifying the premise of the program into our consciousness," says Gigi Farrell, director, marketing, eastern Canada, Colliers International. "The foundation helps children replace fear with confidence, sadness with joy and anxiety with hope as part of the healing process. Rope for Hope is similar. Our brave people will rappel off City Hall facing their fears, hearts racing with joy while providing hope for these kids. Even our supporters will be filled with the energy accompanying such an exciting and worthwhile fundraiser. Colliers is proud to support Make-A-Wish and more deeply understand the real purpose of the program."...
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Investors Group Walk for Alzheimer's national sponsorship to raise vital funds for Canadians living with dementia
The Alzheimer Society is pleased to welcome Investors Group as its first-ever national title sponsor for the Walk for Alzheimer's, the Society's annual nationwide fundraiser. Each year, enthusiastic walkers come together for a common goal: to raise vital funds for local programs and services, which will help individuals and families living with Alzheimer's disease and other forms of dementia.Last year, more than 25,000 participants in more than 250 walks raised over $4.9 million in communities across Canada. Starting in May and continuing throughout the month of June, the newly branded Investors Group Walk for Alzheimer's will mobilize thousands of Canadians to walk in communities across the country.More than half a million Canadians live with dementia today. In less than 15 years, this number will increase to 937,000. Costs for people with dementia are estimated to be 5.5 times greater than those who do not have the condition. Home care and long-term care are the largest contributors to direct costs."Investors Group is proud to support the Alzheimer Society and their outstanding efforts to improve the quality of life for Canadian families living with dementia," says Jeff Carney, President and CEO of Investors Group and IGM Financial. "We all know someone touched by this disease. Through our clients, we see first-hand the emotional and financial challenges this critical health issue presents for families. I know our employees and financial advisors across the country look forward to making these walks a success, delivering funds and advice to Canadians in need."Currently, there is no cure or effective treatment to delay or stop the disease. That's why it's imperative to ensure funding for programs, services and resources that will help those affected to live as independently as possible, and with the highest quality of life."On behalf of our Alzheimer Society partners across the country, I'm very excited to welcome Investors Group as the new national title sponsor for the Walk for Alzheimer's," says Pauline Tardif, CEO at the Alzheimer Society of Canada. "We are proud to partner with an organization that shares our commitment to making a difference in the lives of Canadians living with dementia. With Investor Group's support, we're able to grow our walk and reach more Canadians with dementia who need our help."Investors Group Walk for Alzheimer's is a great opportunity for communities to rally against dementia and show their support for friends, families and neighbours who are impacted, as well as spark more conversation about a disease that is affecting increasing numbers of Canadians....
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