2018-05-23
Genworth Canada looks to promote financial literacy amongst young Canadians
Genworth Canada is pleased to announce a sponsorship commitment of $100,000 over the next three years to The University of Waterloo School of Accounting and Finance (SAF) to support the growth and awareness of the University of Waterloo Financial Literacy Competition.The Financial Literacy Competition (FLC) developed in collaboration with Business Studies teachers within the Waterloo Region, is offered to Grade 9 and 10 students. The FLC is an exciting opportunity for secondary school teachers to engage their students to test and challenge their knowledge in personal finance, accounting and wealth management, as well as providing a solid literacy foundation to prepare them for the future."Basic financial skills are a critical building block in every person's education. Integrating financial skills development throughout the curriculum ensures that students will have the knowledge to make effective decisions throughout their lives," said James Barnett, SAF Interim Director. The Genworth Canada sponsorship will help support the extension of the FLC across Canada over the next three years in an effort to bring better understanding and awareness of the importance of financial literacy to young adults. It will also reward and recognize the top scoring students who successfully completed the FLC and assist them with financial support towards post-secondary education."Genworth is committed to promoting financial literacy amongst young Canadians. As a company that supports the health of the housing market, education is key to responsible homeownership. We need to ensure our younger generation is equipped with the knowledge to help them become financially stable into adulthood. The Financial Literacy Competition is a great catalyst to spread the information in an interesting and interactive way," said Stuart Levings, President and CEO of Genworth Canada.Two competitions are planned for this year, with the first contest launching on May 30, 2018 and the second to be scheduled later in the year.  For more details on how to participate, please visit Financial Literacy in the Classroom....
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2018-05-22
Saugeen Memorial Hospital Foundation Announces EMC Power Canada Tyke Trike and Skills Circuit Children’s Rides
As the Gran Fondo Lake Huron event approaches in August, the kids are not being forgotten.EMC Power Canada has donated $1,000 as sponsor of the Tyke Trike and Skills Circuit Children's Rides which will take place at the Southampton Coliseum.Executive Director of the Saugeen Memorial Hospital Foundation, Sally Kidson says the Tyke Trike event will happen inside the Coliseum for youngsters five and under.They will have a little circuit that they will go around starting at 8:30am on August 19th.Outside the Coliseum, there will be a skills circuit for those bicylists that are 6 to 9 years of age, beginning at 9:30am.All participants in both events will receive a "goody bag" and a special medal for taking part.Kidson says she's pleased EMC Power Canada is taking on this initiative, because the company has a focus on safety and community involvement.  EMC offers services in the region which include, among other things, manufacturing, installation, inspection, auditing and maintenance for power generation and distribution in nuclear and non-nuclear applications.Senior Manager of Quality Assurance for EMC, Alexanne Pizycki, says they wanted to join Gran Fondo to take part but wanted to do more.That's how the children's events came about.Kidson says so far, the Gran Fondo has well over 235 registrations and it appears to be picking up.She says they've raised almost $35,000 from registrations and fundraising but that does not include the money donated by community groups for sponsorship of the routes.Money will go to help purchase equipment for the Southampton and Owen Sound Hospitals.The Gran Fondo Lake Huron will happen on Sunday, August 19th.It's a family-friendly bike outing where you get to choose your length of ride.More information and to register, go to granfondolakehuron.ca...
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2018-05-18
Cannvas to Sponsor Medical Cannabis Week
Cannvas MedTech Inc. ("Cannvas MedTech" or the "Company"), a leading business technology company within the cannabis space, is pleased to announce its lead sponsorship role at the upcoming Medical Cannabis Week in Toronto. This inaugural event brings together the thought leaders in the Canadian medical cannabis sector and is presented by Business of Cannabis in partnership with Cannvas MedTech, WeedMD, Ample Organics, TechTO, HealthTO, SheCann, Blakes, Cassels & Graydon LLP, RNMKR PR, Salesforce, Emblem and other leading industry partners."As a new technology company developing innovative solutions to empower medical cannabis patients to take control of their healthcare experience, we jumped at the opportunity to be part of Medical Cannabis Week," said Shawn Moniz, Chief Executive Officer of Cannvas MedTech. "I look forward to introducing Cannvas MedTech and our story to an impressive lineup of Canadian industry peers who are leading the world in medical cannabis."With more than 260,000 Canadians having legal, medical access to cannabis, Medical Cannabis Week is a dedicated opportunity to engage in conversation about an alternative medicine touching a growing number of Canadians. Founded by Business of Cannabis and observed by a series of founding partners, Medical Cannabis Week seeks to expand dialogue and examine the potential for medical cannabis to deliver significant and positive patient benefits.The agenda includes: the Technology and Innovation Showcase in partnership with TechTO and HealthTO and sponsored by Cannvas MedTech; the State of Patients featuring data from SheCann and Strainprint; a 360º roundtable discussion on medical cannabis policy convened by Blakes, and much more.About Medical Cannabis WeekMedical Cannabis Week is a dedicated opportunity to engage in conversation about an alternative medicine touching a growing number of Canadians. Founded by Business of Cannabis and observed by a series of founding partners, Medical Cannabis Week will expand the dialogue and examine the potential for medical cannabis to deliver significant and positive patient benefits. The events will be hosted at locations across Toronto on May 22, 23 and 24 and all materials will be available digitally. To request an invitation or to learn more about the events, please visit medicalcannabisweek.com....
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2018-05-17
12 days of festivities from August 8 to 19 - ComediHa! Fest-Québec unveils the programming of its 19th edition!
For its 19th edition, the largest francophone comedy festival in the world, the "ComediHa! Fest-Québec", in collaboration with TELUS and Loto-Québec, will bring together more than 450 artists and artisans, stars and up-and-coming talents, with a vivacious offering of all things funny. At this laugh and humor's global hub, it's through a humorous journey that combines over 20 unusual venues, two temporary festive and interactive villages inspired by the Edinburgh Fringe, and many attractions, activities, fun urban furniture, animation, a new gourmet zone "MiHa!M-Québec" and over 300 shows and hands on activities that festival-goers will be able to "See the funny side of life", indoors and outdoors. There will be so much to see, try and discover! After this festival, you will have calves of steel!"A few days ago, TELUS proudly announced a five-year commitment to ComediHa! Fest-Québec. We are privileged to be able to contribute to the success and renown of this important summer event in Quebec City. This year, we will be onsite to enhance the festival-goers experience by offering fun activities under the theme of 'Mystery'. You will certainly understand that I am going to keep from revealing more details on this for the time being," says Nadia Paquet, Director, Communications at TELUS. "TELUS is also committed to giving back to the communities where our teams live and work. Funds will be collected in stores for the Véro & Louis Foundation and the Antoine Fund, both charities supported by ComediHa! Fest-Québec.""Thanks to its long-standing partnership with ComediHa! Fest-Québec, Loto-Québec is proud to contribute to the acclaim of comedians throughout the province. By making an ever-increasing audience laugh year after year, ComediHa! Fest-Québec has established itself as a must-see comedy event. This festival perfectly illustrates the mandate of Loto-Québec's sponsorship program, which allows our clients and festival-goers to experience a whole world of entertainment," says Simon Robert, Societal Responsibility Director at Loto-Québec."The Government of Quebec and the Quebec City Tourism Board are providing $65,000 through the Tourism Industry Support Program—Regional Partnership Agreement for Tourism. This sum will allow the improvement of the festival-goers experience and a free offering of activities and urban animation for the population and tourists passing through the region. ComediHa! Fest-Québec is working to promote the destination," added Québec City Tourism director, André Roy.AN INTERACTIVE HUMORISTIC CIRCUITA new experience awaits the public of ComediHa! Fest-Québec: one and all can design their own humorous circuit by attending one, two, three or even four shows per night, while enjoying the fun outdoor facilities all around and in the temporary villages.In addition to presenting shows in the two venues of the Palais Montcalm and at the Imperial Bell, the ComediHa! Fest-Québec will set up near Grande Allée Street on Place George V and Parc de la Francophonie to offer numerous shows as well as comedic performances of all kinds in unusual venues such as big tops, a giant cube, tents, outdoor scenes, a "Ha!ngar" of containers, a school bus, animated terraces, a beer garden, etc.NEW: A FESTIVE POLE—THE "VILLAGE GEORGE V" AND THE "VILLAGE PIGEONNIER"A true attraction in itself, the festive pole of ComediHa! Fest-Québec will highlight two new sites in the Grande Allée area: the "Village George V" located on the square of the same name and the "Village Pigeonnier" at Parc de la Francophonie. These two villages make up hundreds of shows and activities of all kinds presented in many places and in animation stations. Take the opportunity to bring your girlfriend to see a comedy show, a magic show if you want, we can even find someone to get you married the next day.NEW: A Free Experiential Component—Thanks to its partners, ComediHa! Fest-Québec improves its programming and sets up an experiential component with several free shows at "Village Pigeonnier". Everyone will appreciate the various animation stations where many free shows will be front and centre, including "La remise de Diogène" by Théâtre Rude Ingénierie, "Curiosités mystiques" by Cabinet de curiosités, the "Living Jukebox" and the play "ComediHa! Dell'Arte". Also, several interactive activities such as a rock-climbing wall, a zip line, an enchanted forest and an escape game will enhance the festival-goers' experience.NEW AND SPECTACULAR: At a height of 40 feet and a distance of more than 150 feet, "LAUTREVU" tightrope walker and circus artist will offer a spectacular performance combining technical and aesthetic prowess that borrows from circus traditions. He will pass through the "Village Pigeonnier" on a daily basis to amaze the crowds that will gather around.NEW: "MiHa!M Québec"—August is corn season in Quebec! Since we like to combine fun and festive experiences, there will be a new take on the traditional corn roast: 5 à 7 and new themes and activities daily! The MiHa!M-Québec will be organized in collaboration with restauratants and chefs from Quebec City. They will also cook unique appetizers every night in the beer garden, which has been specially designed at the "Village George V" during the festival. Do not forget to keep leftovers for our starving comedians!The Big 45—The anglophone part of the ComediHa Fest-QuébecThe anglophone part of the ComediHa! Fest-Québec 2018 offers a lot of talented Canadian comedians! They will get on stage for 45 or 60 minutes of show! You will see Jess Salomon, James Mullinger, Martha Chaves, Julien Dionne, Andrew Albert, Sandra Battaglini, David Merheje and Cory Mack!BIG NAMES, EMERGING ACTS AND DISCOVERIES SERIESThe ComediHa! Galas, presented by TELUS, will unfold at Palais Montcalm, featuring Patrick Huard, Phil Roy, Jean-Michel Anctil, Véronique Cloutier, the Véronique Claveau and Mario Tessier duo and Fabien Cloutier. Each host will invite a series of distinguished guests on stage.Headliners and emerging acts will make up the majority of the festival's programming. The "ComediHa! Club Best Of" and "L'heure de pointe" shows will feature, among others, comedians such as Jean-Thomas Jobin, Denis Drolet, Maxim Martin, Cathy Gauthier, Billy Tellier, Olivier Martineau and Rosalie Vaillancourt. Several headliners are also expected on the "Shows mystère" and "Comédie dans le noir" stages, where show line-ups will be unveiled once they have started.Festival-goers will also have the opportunity to see top performers at themed shows, such as "Piment Fort", hosted by Normand Brathwaite, as well as in "Les Soirées Gladius" starring Alex Perron and Jean-François Baril who will invite us to play "Ticheur" and the "Guerre des clans". Emerging artists such as Cathleen Rouleau, Maude Landry, Franky, Alex Bisaillon, Simon Delisle, Gabrielle Caron, Matthieu Pepper, Neev, Yannick de Martino, Mike Beaudoin and Alex Roof will also participate in the festival at various shows, including "60 minutes de stand-up", the "Show XXX" and "Les p'tites vites".The Discoveries Series are numerous this year and it is with the objective of showcasing all aspects of humour that the festival will present this year a line-up of hypnosis and magic shows starring Stéphane Dumais, the Somnifrères and Vincent C. as well as an improv series with "Impro Punch Club" and the exclusive creation "Impro texto" featuring Luc Senayand Réal Bossé. Podcast fans will be happy with "On jase là...", a series of different podcasts recorded in front of a live audience. On the international scene, the "Humour du monde" program will feature acclaimed comedians from several countries of the French-speaking world.For all details: ComediHaFest.com.BUY YOUR PASS NOW!Regular Pass—The Regular Pass, giving access to more than 300 shows in 12 days, is on presale until June 30 for $35 plus tax on ComediHaFest.com and in participating Couche-Tard stores. Starting July 1st, the Regular Pass will be $50 plus tax. It is the perfect time to ask for a week off, but if you plan to see 300 shows in 12 days, ask for the other week off to get some rest.An additional 15% discount will be offered to ComediHa! members from Tuesday, May 15 to Monday, May 21—You are not already a member? Sign up at ComediHaFest.com, it's free!Reserved seating—ComediHa! Fest-Québec are general admission shows, first come first served. Festival-goers who want to make sure they have access to a specific show without being a victim of the infamous waiting line, the biggest fear of all impatient people, can book tickets online for $10 plus tax. This is accessible only to pass holders.The "Accès Gala" Pass—The "Accès Gala" Pass gives access to everything, meaning access to many of the festival's shows and a reserved seat for a Gala of your choice. The "Accès Gala" Passes are on sale starting at $64 plus tax. They are only available online at ComediHaFest.comTHANK YOU TO OUR PARTNERSComediHa! Fest-Québec is always grateful for the invaluable help of collaborating partners, TELUS and Loto-Québec, as well as partners Discount, Fairmont Le Château Frontenac, Couche-Tard, St-Hubert Rotisseries, National Bank, Radio-Canada, Canal D, Unis TV, the Canada Media Fund, Réseau de transport de la Capitale, Journal de Québec, Énergie, Rouge, the Government of Quebec, the Government of Canada, the City of Quebec, the Quebec City Tourism Board, the National Capital Commission, Marrakech du Rire, Voo Rire de Liège, Morges Sous Rire in Switzerland, Cannes' Performance d'Acteur and the ComediHa! Agency....
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2018-05-16
Post Cereals Kicks-Off Major League Soccer Support
Major League Soccer fans and grocery store shoppers alike will be able to get into the game in a big way from coast-to-coast this summer.Starting in June, limited edition MLS cereal boxes can be found at grocery stores nationwide, featuring collectible Topps® MLS player trading card cut-outs.In addition, more than 20 events will be held in grocery store parking lots across the country from June through August as Post serves as the Official Cereal of Major League Soccer. The tour will also make stops during the Schwan's Cup Youth Soccer Tournament in the Twin Cities and 2018 MLS All-Star Atlanta.Activities will range from a soccer kick activity, photo and temporary tattoo stations, a plinko game for prizes and cereal sampling including Honey Bunches of Oats®, Pebbles® Cereal, Honeycomb® and OREO® O's.See the full events calendar with locations and times at the Post Cereals Facebook events page.In addition to the retail events and collectible boxes, the sponsorship will provide in-stadium and on-air brand visibility, MLS player appearances, MLS game tickets, in-store promotions and prizes."Our sponsorship program will allow fans to get closer to the game and have a lot of fun with their families this summer," said Roxanne Bernstein, Chief Marketing Officer at Post Consumer Brands. "Partnering with Major League Soccer enables us to do some really entertaining and interactive things and we can't wait for fans to get a taste of the fun."...
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2018-05-15
Chelsea tread new path with £50m Hyundai sleeve sponsorship
Premier League Chelsea have scored a record £50 million, five-year sleeve sponsorship deal with Hyundai, who are reportedly doubling that paid by current sleeve sponsor Alliance Tyres.Sleeve sponsorship branding positions were opened up in the Premier League for the first time this season, with Manchester City’s three-year £25 million deal with Nexen Tire reckoned to be the highest value deal done to date.South Korean car maker Hyundai, a main sponsor or FIFA, will pretty much double that. Current sleeve sponsor Alliance Tyres – who had a one-year deal – is a subsidiary of Chelsea’s main shirt sponsors Yokohama Tyres.Chelsea have had success attracting sponsorship from Korea having had electronics manufacturer Samsung as their shirt sponsors from 2005 to 2015. Samsung gave way to Yokohama for the 2015/16 season in a five-year £200 million deal, at that time the second largest in the Premier League, behind Manchester United’s seven year £370 million Chevrolet sponsorship.Article by Paul Nicholson as posted on Inside World Football...
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2018-05-14
Partnering for Good: Impacts from a Transformational 10-Year Partnership
Environmental and social issues are increasingly affecting the viability of business — and the communities and environments in which they operate. A proven way to address these issues is through partnerships in which businesses and non-profits collaborate for mutual benefit and create solutions to societal challenges.Faced with these sizable issues, it can be hard to know where to start — and to determine where the greatest value lies. Taking a page from lean innovation, start with a pilot project, to test and scale what works.The HP Canada and WWF-Canada partnership is an example of a long-term relationship between two organizations that started small. It has grown to have sustained benefits to both, while contributing to significant societal outcomes over time.This case study profiles the 10-year collaboration between HP Canada and WWF-Canada in a quest to reduce the environmental footprint of Canadian business. Both HP Canada and WWF-Canada benefitted by tapping into each other’s expertise and resources, engaging employees, building their brands, and increasing customer and public attraction and engagement to further environmental conservation and raise funds for wildlife in Canada.In the early days, the partnership was traditional and transactional. HP Canada contributed to fundraising events to help WWF-Canada collect contributions for wildlife conservation. As the years passed and trust grew, the two organizations began to collaborate on social innovations that would benefit not only the environment, but their respective organizations.A flagship program that has flourished with the partnership is called Living Planet at Work (LP@W). The organizations worked together to develop resources, tools and strategic guidance to engage worksites across Canada on environmental business practices. Companies that joined LP@W received tools and support to transition their organization towards sustainability and were given opportunities to participate in WWF-Canada’s employee engagement and fundraising campaigns.LP@W is targeted both at front-line employees who want to promote conservation at their companies (called “champions”) and at decision-makers who want to initiate large-scale change. HP Canada’s sponsorship enabled WWF-Canada to deliver the program free of charge, reducing barriers to business participation. More than 1,600 corporate champions signed up, representing over 1,300 worksites, and raised nearly $2 million for WWF-Canada’s conservation programs.The world needs more of this kind of cross-sectoral collaboration to address the myriad environmental and societal challenges ahead, enabling 10 billion people to live well on a healthy planet by 2050.Article by Coro Strandberg as posted on Sustainable Brands...
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2018-05-11
American Standard brand steps up to the plate with Kevin Pillar and the Toronto Blue Jays™
Iconic plumbing brand, American Standard, is diving into the 2018 baseball season alongside Toronto Blue Jays centre-fielder Kevin Pillar in a newly-announced partnership.“This year, we’re taking our partnership to the next level and we couldn’t be more thrilled to welcome Kevin Pillar on board for the 2018 season,” says Valerie Malone, General Manager of LIXIL Canada Inc. “Kevin’s consistent display of epic performance on the field, paired with his truly authentic, family-driven personal life, aligns perfectly with the American Standard brand. Using the foundation of our Toronto Blue Jays sponsorship, we’re setting the stage for a very successful year.”“When approached by the American Standard brand, I knew this was a partnership I could stand behind. As a new dad, I’ve come to realize how important the kitchen and bathroom spaces are in our everyday life. I’m happy to support the American Standard brand’s priority on high performance this summer,” said Kevin Pillar.Fans and consumers will see the American Standard brand and Kevin Pillar partner up in a “Welcome To The Big Leagues” campaign, including a video series, exclusive marketing materials, social media presence, and at special events.With its second season as a proud partner of the Toronto Blue Jays well underway, LIXIL Canada Inc., the organization under which American Standard, GROHE, and DXV operate, plans a full year of robust initiatives and activations with Canada’s Team™. In addition to the Pillar partnership, home game attendees will see the American Standard brand amplified both digitally and in-stadium.The GROHE and DXV brands also take their place in the partnership with in-stadium presence and product build-outs in the Rogers Centre’s premium suites.“We’re more than happy to have the LIXIL brands back on board and expanding their presence with us for the 2018 season,” said Mark Ditmars, Vice President, Corporate Partnerships, Toronto Blue Jays. “The American Standard brand values high performance above all else, which is something we expect of our team every day.” ...
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2018-05-10
Northern Ontario Walleye Trail looks to up its game thanks to new multi-year sponsorship
For years I have said that I compete against some of the best anglers that fish the Northern Ontario Walleye Trail tournaments. And now, the Northern Ontario Walleye Trail says it hopes to become one of the best of its kind in Canada thanks to a new multi-year corporate sponsorship and a championship tournament that is set to take place for the first time next year.On hand this afternoon to make the announcement was five-time NOWT winner and NOWT board treasurer Craig Salmonson,  NOWT board member Paul Ethier and Rob Racine, general manager of J&B Cycle and Marine. Salmonson welcomed the media, anglers and supporters to the announcement held at J&B Cycle and Marine in Timmins.Salmonson went on to say that over the course of the past several months, the Northern Ontario Walleye Trail board of directors had been working toward developing this corporate sponsorship agreement with Princecraft Boats, Mercury Marine Canada and J&B Cycle and Marine.Rob Racine, General Manager of J&B Cycle and Marine had been instrumental in assisting the NOWT to develop this multi-year corporate sponsorship, said Salmonson."With the angling industry growing due to young anglers increasingly showing interest in fishing, it is our collective responsibility to continue to encourage this to occur," said Salmonson.Salmonson said the NOWT, which sanctions walleye tournaments within Northern Ontario has seen growth over the last five years, with two tournaments already sold out for 2018."The announcement of the NOWT Championship will enhance our tournament trail to become one of the Best Walleye Trails in Canada. With this announcement today, demonstrates our commitment to Tournament Walleye Anglers," he said.He said anglers participating in this year's six walleye tournaments will be eligible to qualify for a championship tournament to be held in 2019. The top prize for the tournament a 2019 Princecraft Hudson DLX190 powered by a Mercury 150 HP four-stroke outboard.This prize package is valued over $55,000 and could not have been possible without Princecraft Boat, Mercury Marine Canada and J&B Cycle and Marine as corporate sponsors, said Salmonson."We are seeing an increasing number of recreational and fishing boat sales in our area as well an increasing number of anglers seeking competitive venues like the Northern Ontario Walleye Trail is currently offering," said Racine. "This Sponsorship will encourage current members of the NOWT to continue to support the trail along with others who are maybe contemplating fishing an NOWT tournament to do so. We also are hopeful this prize will increase the participation in these events as well as promote additional tourism to Northern Ontario."In summary, I have been waiting for an announcement such as this one for some time. To finally have a championship of such magnitude demonstrates the dedication of all the past and present NOWT Board Members and the anglers that have and continue to compete in the NOWT events over the years that Walleye Fishing isn't just something we do in Northern Ontario, It's a way of life here. Article by David W. Reid as posted on Timmins Today...
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2018-05-09
Budweiser flies into World Cup sponsorship with fleet of beer delivery drones
Dive Brief:Anheuser-Busch InBev's Budweiser unveiled its campaign as the official beer sponsor of the 2018 World Cup that includes integrated experiential elements and 15-, 30- and 90-second ads depicting large-scale beer delivery via drone, a news release announced. The campaign, which AB InBev CMO Miguel Patricio called the largest in company history, will run in more than 50 countries on TV and digital channels.Creative for "Light up the Fifa World Cup" shows thousands of virtual drones carrying bottles of Budweiser from the brand's St. Louis brewery to a stadium full of soccer fans in Moscow — where the World Cup is hosted this year — with stops in England, China and Nigeria. The 90-second spot follows an "underdog drone" called Bud 1876 that overcomes several obstacles before arriving in Moscow to deliver a Budweiser to the lone beer-less fan in the stadium. The ads end with fans cheering, which activate special Red Light Cups in the stadium.  Budweiser plans to distribute more than 8 million Red Light Cups throughout the tournament, which come in more than 70 variants. At official World Cup stadiums, every beer purchased will be served in a Red Light Cup, and the cups will be featured at each of Budweiser's global viewing parties. Red Light Cups are also available with purchases with special packs of Budweiser. Dive Insight:With the campaign, AB InBev's Budweiser is tapping into a growing consumer interest in drone technology while also raising awareness about its limited-edition Red Light Cups. To promote a new co-branded flavor with Taco Bell, Conagra's Bigs Sunflower Seeds took a similar creative approach with a spot featuring drones dropping off packs of the snack to baseball stadiums.While neither of these efforts appear to deploy real delivery drones at the scale depicted in the ads, they underscore how marketers are excited about the omnichannel possibilities with the technology. Budweiser even weaves a narrative into its spot with Bud 1876, a wonky drone whose name references the brand's founding year.   The World Cup is one of the most popular sporting events worldwide, and Budweiser has been its official beer sponsor for more than 25 years. Having a recognizable, eye-grabbing item like the light-up cups at the tournament this year is one way the brewer can keep its brand top of mind with both broadcast viewers and fans in stadiums. That could provide a much-need boost to business, as Budweiser recently fell out of the top three selling beers in the U.S., according to data from Beer Marketer's Insights. Budweiser focusing its campaign on a global scale also makes sense since the U.S national team did not qualify for this year's tournament. Fox Sports, which is broadcasting the games in the U.S. through 2022, is expected to take a big hit to ratings and advertising figures due to the absence. Article by Erica Sweeney as posted on Marketing Dive...
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