2019-01-18
Larkaun Homes Squash Courts unveiled at Gary W. Harris Canada Games Centre
Red Deer College unveiled the Larkaun Homes Squash Courts at a private event Wednesday in the Gary W. Harris Canada Games Centre/Centre des Jeux du Canada Gary W. Harris.In recognition of their $100,000 investment in support of the college's Shaping Our Future campaign, the Larkaun Homes Squash Courts will be so named for the next 10 years.“We were excited to be involved with this project because of how this facility reflects our values. Our young families, and the families that define the Larkaun Homes family, can feel connected to a building that supports health, teamwork, work ethic, friendship and more!” says Cory Kaun, co-owner of Larkaun HomesThis unique, second floor space separates the Collicutt Performance Fitness Zone from the Fas Gas – On the Run Gymnasium. These four individual, international-level squash courts will be the site for the squash competition during the 2019 Canada Winter Games. The Larkaun Homes Squash Courts are already a popular feature of the Centre, and are available for community members of all ages to use, whether as part of a total fitness program included with Centre membership, or to non-members who just want to try out this fun, indoor sport.“As alumni, we’re especially proud to give back to the College. We are truly excited to participate in this growth and development as our kids grow into young adults and are able to utilize all of the amenities at RDC,” says Kaun. “As another recession has become the ‘new normal,’ now more than ever, we are grateful for the opportunity to contribute to a community facility that improves the lives of our families, our employees’ families, and families across our region.”For Red Deer College, the continued support from Larkaun Homes has provided opportunities for a number of learners to access programming – both through their direct support for Trades scholarships and general support for programming and facilities development.“To demonstrate such support for Red Deer College is a real reflection of Larkaun Homes’ commitment to our learners, and to the health and wellness of our community. It is truly a remarkable investment,” says Michael Donlevy, Vice President Business Development. “As a successful business that has established a solid reputation in their industry, Larkaun Homes has long supported our College through scholarships, sponsorships and special events. We’re proud to honour that long-standing community commitment and to reflect their significant sponsorship with this prominent naming.”Article as posted on RD News Now....
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2019-01-17
National Theatre School Festival finds sponsor in TD after many years with Sears
A nearly 75-year-old Canadian youth theatre festival where Rachel McAdams, Margot Kidder and David Cronenberg got their start has secured a much-needed new sponsor.The Montreal-based National Theatre School of Canada has announced a new deal with TD Bank Group as the presenting partner of the annual event, which was known as the Sears Drama Festival until 2017, when the struggling retailer withdrew its long-standing sponsorship and the future of the storied stage showcase was in question.The National Theatre School, with the help of the International Alliance of Theatrical Stage Employees union, took on responsibility and costs for the festival’s 2017/2018 season.With the new agreement and sponsorship with TD, which begins this year, organizers plan to eventually expand what’s now called the National Theatre School Festival beyond its current events in Ontario, British Columbia and the Atlantic provinces.Gideon Arthurs, CEO of the National Theatre School of Canada, said he hopes the new sponsorhip will allow the festival to expand across the country and — his “dream of dreams” — establish a national final in Montreal.“We’re developing new regions that we want to launch soon. Quebec would be a priority. We want to be in Alberta.”Founded in Ontario in 1946 by the late Ken Watts, the festival is said to be Canada’s oldest theatre event of its kind.It sees students from hundreds of high schools presenting theatre productions from September to May.The productions are typically staged at district, regional and provincial levels in front of adjudicators.Attendees can also participate in workshops, classes and social events with professional artists.McAdams, Kidder and Cronenberg are among the festival alumni.The festival brings together communities and serves as a gateway for teens to discover theatre while also learning how to communicate, organize and practise their creativity, said Arthurs.“I think almost anybody who did Sears also says that it was a way for people to find their tribe,” he added.“If you weren’t into athletics and you weren’t into the debate club, you were probably an artsy kid — and Sears was this huge network of other artsy kids that you could very quickly see that you weren’t alone.”Sears used to cover all of the costs but had to pull out when it declared bankruptcy, leaving festival organizers worried “the whole thing would collapse,” said Arthurs.The National Theatre School jumped in to save it, working with IATSE to raise about $37,000 to put on the ’17/’18 edition.TD will cover the cost of the ’18/’19 season and seems to be “in it for the long haul,” Arthurs said.“I have a philosophical view that right now, and especially for young people, we need the chance to tell each other our stories, to look at each other in the eye, to feel something together,” he said.“That’s the only way we’re going to figure our way through these fractured times that we’re living in, and young people are going to be the key to that. So the more we can put them in a room where they can talk about their feelings and laugh together and tell stories together, the better off we’re going to be as a society.”Article by Victoria Ahearn as posted on The National Post....
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2019-01-16
Confie Delivers Toys and Cheer to Children Through National Sponsorship of Toys for Tots 2018
Confie, one of the top 20 insurance brokers in the U.S., has completed its second year as national sponsor of Toys for Tots. Confie employees donated more than 2,500 toys for children throughout the United States, topping last year's contributions by 68%.In addition, Confie provided over $2 million in advertising services to promote the annual drive on a national scale."The Confie family was thrilled to spread holiday cheer to children and their families once again. Toys for Tots is an American institution, and we look forward to continuing our support for this exceptionally worthwhile cause," said Cesar Soriano, Chief Executive Officer at Confie.A program of the U.S. Marine Corps Reserve, Toys for Tots is dedicated to collecting and distributing unwrapped toys to youth during the holiday season. Its mission is to help young people experience the joy of Christmas and receive a message of hope that encourages them to become responsible, productive, and patriotic citizens. The organization consistently earns the highest rating by Charity Navigator and maintains a spot on The Chronicle of Philanthropy's "Philanthropy 400" list."We are very pleased to partner with Confie, one of our major national corporate sponsors of the 2018 Marine Toys for Tots Campaign," said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation.  "Their community service goals certainly align with those the Marine Corps has promoted for over 70 years through our Toys for Tots Program."  Silvester concluded, "With their generous support we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children who otherwise might be forgotten."...
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2019-01-16
A packed Edmonton Soccer Dome receives sponsorship boost
Antony Bent, general manager of the Edmonton Soccer Dome, was commended for his work having the facility booked near capacity through the first few months of operation.Bent joked he probably deserved a raise, but was unlikely to get one working for the Edmonton Scottish Society.Scottish frugalness teasing aside, the society should be commended for changing the winter landscape of soccer in the city with the facility, which received a boost with Brookfield Residential coming on board as a title sponsor.“It’s pretty much full with the league play and training and not just soccer, we have rugby, lacrosse, football, baseball, every field sport you can think of we’re booking in here,” Bent said. “The advantage of this place is that it’s not confined, it’s such an open space, that we can format the field to the sport that we want.”The 12,540-square-metre structure commissioned by the Edmonton Scottish Society and located on their grounds at Grant MacEwan Park on the south end of the city, officially opened in October. It is the largest of its kind in Canada.“The next step in Phase 2 is to build a clubhouse to support the facility,” Bent said. “We currently run out of the original clubhouse we have and it’s clearly inadequate. Hopefully, we break ground this year on Phase 2 and it’ll be a multi-functioning area with 12 dressing rooms, a sports science room, a new banquet hall, a new bar and a concession. A proper world-class building to support a world-class facility.”Brookfield Residential, a North American land developer and homebuilder headquartered in Calgary, entered into a five-year sponsorship agreement with the dome for an undisclosed, but ‘significant’ investment. The facility will be official named The Edmonton Soccer Dome presented by Brookfield Residential.“Bringing Brookfield on so early to have a presenting sponsor allows us to continue the way we are going and gives us some stability for the future,” Bent said. “It helps us with staff to provide a better service, it helps us get the proper equipment we need. It just helps us make this facility better.”Over 400 teams use the facility on a weekly basis. It is running close to 93 per-cent capacity. The original goal was to run it at approximately 70 per-cent capacity.“We didn’t have facilities like this when I was growing up,” said local professional player Tosaint Ricketts, who was on hand for the sponsorship announcement Tuesday. “We had to play the boarded game and we couldn’t even wear our soccer cleats in the winter, which creates obstacles for a lot of Edmonton players growing up.“Unfortunately, a lot of us had to leave to go to other countries, other places and other environments to get the proper training in order to reach that level that we all aspire to reach.”Ricketts, 31, who is a member of the Canadian national team and most recently played in Major League Soccer with Toronto FC, went to Chile to train with professional side Santiago Wanderers when still in high school. He went on to have a lengthy professional career in Europe before returning to North America.“Facilities like this will now be the main training ground in order to be able to train year round,” Ricketts said. “Edmonton really needs it.”Traditionally during the winter months, soccer is played indoors in Edmonton in a hybrid hockey-version of the game. Edmonton has three major indoor facilities and a number of smaller facilities in the surrounding area.The Soccer Dome is providing another option more inline with the traditional game.“Kids need to see Canadian pro players like Alphonso Davies and see that they can be there too and they can play at the highest level, and can reach the greatest leagues in the world from here in Edmonton,” Ricketts said. “Facilities like this will be the growth of that.”Article by Derek Van Diest as posted on Canada.com...
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2019-01-15
IndyCar lands communications leader NTT as title sponsor
IndyCar has signed a multi-year title sponsorship deal with NTT, a global information technology and communications company based in Japan.The partnership was revealed Tuesday at the North American International Auto Show in Detroit and makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.NTT replaces Verizon, which was title sponsor of the series from 2014 until it ended its partnership last season.NTT Data, a subsidiary of the parent company, already sponsors one of Chip Ganassi Racing’s cars. The company approached IndyCar before last year’s season finale about a broader deal and the entitlement package was completed in roughly three months.IndyCar officials made a November trip to Tokyo with Indianapolis 500 winner Takuma Sato to make their winning pitch to NTT.Article by Jenna Fryer as posted on CityNews 1130....
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2019-01-14
Wells Fargo Sponsors Capacity Building for Women Businesses in STEM
Women owned businesses are one of the fastest growing segments of small business. That's why Wells Fargo has teamed up with STEM Connector to fund year two of the successful Million Women Mentors Entrepreneurship Initiative (MWM-Ei) Mentor Program. As MWM-Ei moves forward into its 2nd year, aspiring woman-owned businesses (WBEs) in science, technology, engineering, and mathematics (STEM)  will be paired with seasoned accomplished mentors in an effort to help their businesses strengthen and grow. The MWM-Ei Mentor Program is a one-year development program that includes content related to strategic planning, access to capital and cultivating networks."We've partnered with MWM-Ei because we fundamentally believe that women-owned businesses can help corporations create and capture value," Regina O. Heyward, senior vice president and head of Supplier Diversity from Wells Fargo, shared. "The MWM-Ei program is a demonstration of our strategic commitment to develop strong women entrepreneurs in STEM. The MWM-Ei program is an opportunity for WBE's to focus on growing their businesses; I encourage women business owners in STEM to consider applying to be a mentee."  A mentoring relationship can accelerate growth for women owned STEM businesses. Having recently completed the MWM-Ei program, mentee Alka Dhillon, Founder and CEO of Technalink, Inc. states: "I learned from my mentor, to always 'Think Big' and 'you don't have to win by a direct connection.' Thanks to Wells Fargo for funding such a program that gave us the tools for us to succeed. I'm really excited about the program because everyone from Wells Fargo, my mentor, the program director, and the other mentors really care about the tangible results and they want to see our companies grow. Wells Fargo walks the walk with this program and I'm so grateful to be a part of it." Mentors are currently being selected while the application period for mentees is open until January 18, 2019. If you are a woman entrepreneur with goods or services related to STEM, a business revenue between $3 million to $20 millionannually, and have a zest for a great mentor to help you grow your business, MWM-Ei is for you! Get your application at www.MillionWomenMentors.com/MWM-Ei and click on "Apply to this Program." The application period ends, January 18, 2019, submit your application NOW!Testimonials of 2018 Entrepreneur Mentees' success:"Up until last year, my growth strategy was non-existent. The MWM-Ei program gave me a growth plan, structure, and validation. I did not have the accountability component in my business until I participated in this program. The inherent value was a strict strategic growth strategy plan. Thanks, Wells Fargo for sponsoring such a wonderful program." Mentee Rashi Khosla, CEO of MARS Solutions Group.Mentee Peggy Gionta, CEO, Partner's Consulting, Inc., stated, "I am so excited to be a mentee in the MWM-Ei Mentor Program sponsored by Wells Fargo. This program gave me the opportunity to step back a few times and look at where we are and where we are going as a business. The net impact to my business is 50% growth. The timing of this program was perfect to have the support network around me."Mentor Gloria Bohan, CEO, Omega Travel, shared, "I am so proud of our OMEGA team effort to be engaged with our MWM-Ei mentee.The MWM-Ei Mentor Program was officially launched October 2017. The first class for the program Mentor/Mentees began in February 2018 and the second class starts February 2019. Million Women Mentors (MWM) has gained 2.3 million commitments for mentorship; and fulfilled more than 1.1 million mentor matches. Edie Fraser, founder of STEMconnector and Million Women Mentors is the champion for the MWM-Ei program and Kim R. Grimes is the Director....
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2019-01-11
Welcome to Warner Rentals Field at Hillside Stadium
Kamloops company signs three-year, $112,500 deal with city for stadium naming rightsWarner Rentals has signed a three-year sponsorship agreement valued at $112,500 with the City of Kamloops for naming rights to Hillside Stadium’s field.It will now be known as Warner Rentals Field at Hillside Stadium.The agreement replaces previous sponsorship by the company of a court in the Tournament Capital Centre Fieldhouse. Warner Rentals also sponsors the waterslide in the Canada Games Aquatic Centre.Sponsorship money helps to fund event bidding and hosting. The Tournament Capital Club Partnership Program, which covers naming rights agreements, also benefits Thompson Rivers University athletics bursaries.Article as posted on Kamloops This Week...
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2019-01-10
PGA Tour Superstore Announces Retail Expansion
Golf retailer PGA Tour Superstore on Thursday announced it will open at least six new stores in 2019 as it accelerates its growth strategy to expand its brick-and-mortar presence by more than 50 percent over the next three years. The company currently operates 35 stores in 15 states across the United States. PGA Tour Superstore also announced it posted an overall sales growth of 14 percent in 2018, fueled by strong comp store sales and double-digit e-commerce growth. PGA Tour Superstore’s model has demonstrated continued success, serving more than 7.5 million customers annually. “We have tripled our store count across the United States over the last several years and will continue to be opportunistic and aggressively invest in our brick-and-mortar business,” said Dick Sullivan, president and CEO, PGA Tour Superstore. “Our innovative experiential retail model and our focus on integrating and investing in our e-commerce business for a solid omni-channel presence is resonating with our customers.” PGA Tour Superstore will open at least six new brick-and-mortar stores in 2019. Specifically: Boston: The first two in New England; Peabody – February 2, 2019 Braintree – late spring 2019 North Miami – spring 2019; Sarasota – summer 2019; Austin – late spring 2019. This is the first store in Austin; and Denver – late spring 2019. This will be the second store in Denver. Additional PGA Tour Superstore 2018 highlights include: More than 100,000 custom club fittings and 750,000 clubs re-gripped; Nearly 50,000 participated in lessons, clinics and other grow-the-game initiatives; and Multi-million dollar investment in e-commerce strategy with the launch of new world-class web and mobile platforms. “The PGA Tour is proud to be the PGA Tour Superstore’s partner in revolutionizing the golf retail business with a commitment to making customers feel special,” said Len Brown, PGA Tour chief legal officer and executive vice president, licensing. “They have established themselves as a significant influencer across the golf industry, and we are excited about the growth PGA Tour Superstore is experiencing as a way to continue to expand and deepen fans’ relationships with the PGA Tour and the game of golf as a whole.” Inside PGA Tour Superstore, golf enthusiasts of all levels can experience in-house custom club fittings and repair, along with lessons from certified teaching professionals. Practice hitting bays with swing analysis software, interactive simulators and expansive putting greens are available for customers use. PGA Tour Superstore offers visitors the largest selection of clubs, accessories, footwear and a wide variety of apparel for men, women and juniors. PGA Tour Superstore is a part of The Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. The Company’s Chairman, Arthur M. Blank, co-founded The Home Depot and has applied the same model and business practices to PGA Tour Superstore. Photo courtesy PGA Tour SuperstoreClick here to view the PGA Tour Superstore's profile.Click here to view the PGA Tour's profile....
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2019-01-10
St. Clair College continues its sponsorship of robotics
For the fifth straight year, St. Clair College is supporting local high school FIRST Robotics teams with a $1,000 donation to each team.This brings the total support for local teams to $125,000 since 2014.St. Clair College is a Gold Sponsor of the Windsor-Essex Great Lakes Regional (WEGLR) event which will be held at the University of Windsor on March 28-30. It is one of the largest FIRST Robotics competitions in Canada and draws more than 1,500 students from more than 45 teams.That includes the Chatham-Kent CK Cyber Pack team. St. Clair officials said the college played an integral role in the start-up of the Cyber Pack team in 2015, comprised of students from local high schools.The college also hosts the Lego Robotics annual competition geared to elementary school students.“The underlying philosophy of FIRST Robotics – that the challenge of building something can be a highly educational adventure – reflects both the college’s hands-on academic environment and our effort to foster interest and involvement in science, technology, engineering and math (STEM) subjects,” St. Clair President Patti France said in a media release. “It also provides the teamwork, critical thinking, and time-management skills that are so essential in all levels of education and employment. The college is pleased to support these competitors because we know they aren’t just building machines, they are building their futures.”Article as posted on The Chatham Voice....
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2019-01-08
Fiji Water Lady: Marketing genius or one hit wonder?
She's been dubbed the real winner of the Golden Globes, staring down the barrel of the camera with a wry smile behind Hollywood's elite, but was 'Fiji Water Girl' a major splash or a minor ripple in the marketing world?As the Golden Globes red carpet coverage unfolded yesterday afternoon, one particular face kept popping up in what seemed like every shot.Dubbed 'Fiji Water Girl' and carrying expensive bottles of water in a blue tiered cascading gown, she is seen hovering strategically to the side, or in the background, of many Golden Globes stars.Media have named her as Kelleth Cuthbert, a Los Angeles-based Canadian model with a social work degree.She created a wave on social media and has already been turned into a series of memes.Apex Marketing Group president Eric Smallwood told Yahoo that Fiji Water saved almost $18 million in advertising from yesterday's exposure.Vaughn Davis, the owner of Auckland advertising agency The Goat Farm thought the 'guerilla styled' marketing campaign by Fiji Water was a master stroke."It got people talking about it all over the world."Not only did it generate dozens of images from the red carpet itself, it spawned a whole lot of user created memes with Kelleth, the Water Girl herself, in the background of photos she never appeared in," he said.Mr Davis said the campaign had all the ingredients for viral success."She was perfectly cast, almost that Cinderella Disney princess idea that you wanted to believe that some woman handing out water at the awards somehow ended up in the back of all these photos."Of course she didn't just happen to turn up there. Fiji Water is a sponsor of the Golden Globes, has been for a long time, this would have been carefully choreographed, all arranged, but we wanted to believe and that's what we did."But Massey University head of public relations Dr Chris Galloway didn't see it the same way as Mr Davis, saying he thought the marketing campaign was a cheap marketing ploy."A stunt is designed to draw attention, obviously, but if you're going to do something to bring a brand or a company or organisation to the public's attention, it should be part of a programme of activity that is designed to reinforce attributes about the organisation in the mind of the public."You don't do things in isolation, if I were Fiji Water and I wanted to promote the brand, I would be wanting to do, by all means a stunt that gets attention, but do it as part of a programme that may involve TV commercials, online advertising, sponsorship, whatever, but you don't do something like this."I would think that next year, the organisers [of the Golden Globes] would be very reluctant, at the least, to have people pulling something like this again... because it kind of detracts a little from what the event is all about," Dr Galloway said.Dr Galloway added that marketing stunts like this tended to have minimal impact long-term."Most people's attention spans are pretty short which is why it's important to have a planned campaign."So people may be talking for 24 hours about this stunt and then we'll forget about it, but if you're really wanting to promote a brand effectively you need to do it over a period of time and keep reminding people about the key aspects of your product or service that you want them to hold on to and ideally act upon."Mr Davis did agree that attention spans may be short, but thinks in the age of social media, Fiji Water Girl could stick around for a while."We've seen memes going back five, 10, 15 years that are still in common circulation today and there's no reason this can't be one of those."Remember, Fiji Water is not paying one cent for every little Instagram post or Facebook picture with Fiji Water Girl in it, it's free."Article as posted on Radio New Zealand....
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