2019-02-01
Rogers Communications Joins #BCTECHSummit as Title Sponsor
Canada’s largest wireless provider to highlight 5G technology at Western Canada’s largest innovation conferenceInnovate BC and the Government of British Columbia are excited to announce Rogers Communications as the title sponsor for the 2019 #BCTECHSummit. The #BCTECHSummit showcases British Columbia’s vibrant technology industry, builds cross-sector opportunities for businesses, and explores the latest ideas and innovations fueling our economy. “We are extremely excited to partner with Rogers Communications for the upcoming #BCTECHSummit,” said Innovate BC’s VP of Operations, Tomica Divic. “This year’s event is all about exploring how emerging technologies will help us solve the most pressing challenges facing B.C. and the world today. 5G will unlock unprecedented possibilities and Rogers commitment to improving the lives of Canadians through transformative tech and innovation makes them an ideal partner.” Rogers will provide one of six keynote speakers at this year’s event, joining an impressive speaker lineup that includes thought leaders from Walt Disney, LinkedIn, General Electric, IBM, Fujitsu, and Microsoft, who have signed on as Titanium Sponsor for the event. The speakers will deep dive into key topics like artificial intelligence, block chain, and cybersecurity that are reshaping today’s technology landscape. “We are very proud to sponsor this premier innovation and technology event,” said Rick Sellers, President of BC, Rogers Communications. We are on the cusp of a massive technological transformation that will change the way we live and work, so it’s a critical time to get thought leaders together to discuss and plan how Canada can bring the best that 5G has to offer.” Rogers is currently working on a multi-year program to bring 5G to Canadians. In 2018, the company announced plans to launch a national LTE-M network to enable the next era of IoT solutions in Canada, as well as a 5G research partnership with University of British Columbia, and a national infrastructure agreement with Ericsson. Rogers continues to upgrade its 4.5G network with the latest 5G-ready technology to be ready for 5G commercial deployment. Last year the company invested over $4 million in local community initiatives in British Columbia and employed over 1,600 people in the province. Rogers continues to enhance its wireless network for customers in B.C., most recently in Witset First Nation and along Highway 16,  Vancouver Island, Qualicum Beach,  Kelowna,  Burnaby, Maple Ridge, Vancouver, and across the SkyTrain. “This year’s #BCTECHSummit will highlight the remarkable work happening in B.C.’s growing tech sector and around the world,” said Bruce Ralston, Minister of Jobs, Trade and Technology. “We are proud to partner with Rogers Communications at the #BCTECHSummit to showcase emerging technology from leading companies, entrepreneurs and researchers that are helping spur prosperity in every region and sector of our economy.” The #BCTECHSummit will take place from March 11 – 13, 2019 in Vancouver, British Columbia. To purchase tickets, or for more information about the event, visit bctechsummit.ca...
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2019-02-01
Clearweather Brand Sponsors Karate Combat Hollywood
The full contact karate league signed the premium footwear company to sponsor Karate Combat: Hollywood, the live broadcast event; Hosts Bas Rutten, FaZe Sensei and the global roster of fighters wore Cloud Stryk cross trainersKarate Combat, the first mainstream professional martial arts league, named Clearweather Brand as a sponsor of its live-broadcast event on January 31st. This is the first sports sponsorship from the Santa Ana based premium footwear company, whose slogan is “Less Corporate. More Independent.” Clearweather outfitted the event’s hosts, Bas Rutten, Sean Wheelock, Rosci Diaz, and FaZe Sensei with Cloud Stryk cross trainers in blue and red. The 18 male and female fighters competing in the event also wore the Cloud Stryk’s when not barefoot in the Karate Combat Fighting Pit. All Karate Combat events are available on the league’s site karate.com. Karate Combat: Hollywood took place before a VIP-only audience of celebrities and sports and entertainment industry executives and was live streamed globally. Replays are available at karate.com. Clearweather Brand’s products are an expression of the Southern California lifestyle, engineered by founders Josh and Brandon Brubaker to recreate classics for the future with clever design and quality materials. The shoes can be found in influential outlets such as Barneys NY, Ron Herman Japan, Doe Shanghai, American Rag CIE and Dover Street Market. Notable collaborations have included a collaboration with Black Thought of The Roots, that included a limited edition sneaker in a custom picnic basket (in honor of  the 10th Anniversary of the Picnic Festival in Philadelphia). “Clearweather Brand is the ideal choice to be the league’s first apparel sponsor,” said Michael DePietro, CEO of Karate Combat. “Brandon and Josh bring asymmetrical surprises and fine craftsmanship to their sneakers just like we are revitalizing and honoring karate with a new presentation of the sport.”Karate Combat: Hollywood is the startup martial arts league’s first event of the year as it expands to ten events worldwide for 2019, and adds the pursuit of The Golden Belt to the season. The Fight Card features karateka from Brazil, Russia, Scotland, France, Spain, Portugal, Serbia, Ecuador, and the U.S. ...
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2019-01-31
Revlon Announces Sponsorship of the Brooklyn Museum Exhibition, Frida Kahlo: Appearances Can Be Deceiving
Global beauty leader Revlon will serve as the presenting sponsor of the Brooklyn Museum's upcoming exhibition, Frida Kahlo: Appearances Can Be Deceiving. The largest U.S. exhibition devoted to Kahlo in 10 years, the exhibit will showcase the extraordinary collection of personal possessions, including clothing, jewelry and Revlon cosmetics, belonging to the iconic Mexican artist, presented alongside important paintings and drawings, as well as photographs, related historical film, and works from the Brooklyn Museum's Mesoamerican collection.  On view from February 8 to May 12, 2019, the objects in the exhibit shed new light on Kahlo and illustrate how she crafted her appearance and shaped her identity. From her eyebrows to her fingertips, her color theory extended beyond the paint brush, with eyebrows accentuated by an ebony-hued brow pencil, and bursts of crimson on her lips and nails, all from her favorite cosmetic brand, Revlon."Frida Kahlo has made an indelible impact on art and culture by fearlessly expressing herself through bold, uncompromising art," said Revlon CEO Debra Perelman. "She epitomizes Revlon's Live Boldly platform, which champions self-expression and confident, independent women."Kahlo's distinct beauty look, which was reflected in many of her self-portraits, has become a universal tribute to true beauty. "Of my face," Kahlo said, "I like the eyebrows and the eyes. Aside from that, I like nothing. I have a mustache and the face of the opposite sex."The selection of Frida Kahlo's personal cosmetics that will be featured include:Revlon Lipstick in Everything's RosyRevlon Brow Pencil in EbonyRevlon Nail Polish in Frosted Pink Lightning, Frosted Snow Pink and Top CoatRevlon Blush in CrimsonRevlon Emery BoardsTrends and products have evolved since Frida Kahlo's time, but red lips and defined brows remain timeless. While her personal, archived products are not available today, her captivating beauty look lives on through iconic products such as Revlon Super Lustrous™ Lipstick and ColorStay™ Brow Pencil. Create a modern interpretation of her signature look with these contemporary Revlon favorites:Revlon Super Lustrous Lipstick in Fire & IceRevlon ColorStay™ Brow Pencil in Soft BlackRevlon Nail Enamel in Revlon RedRevlon Powder Blush in Ravishing RoseRevlon Compact Emery Boards...
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2019-01-31
Long John Jamboree will go ahead in 2019, organizers confirm
Yellowknife’s Long John Jamboree will go ahead this year, despite earlier doubts over its finances after a weather-hit 2018 festival.Jamboree organizers made the announcement in a news release on Thursday morning, saying “a full festival will be held this year from March 29-31.”The festival said De Beers Canada had contributed additional funding which, alongside local fundraising, helped to erase outstanding debt.The 2018 edition of the Jamboree lost an entire day to high winds, leaving the event with a $22,000 shortfall. Donations covered 50 percent of that debt, with De Beers providing a payment to clear the remaining half.“The additional donation from De Beers Canada has allowed us to meet our obligations from 2018 and kick-start fundraising and sponsorships for the 2019 event,” said Long John Jamboree president Michelle Demeule in Thursday’s news release.“Plans for this year are quickly shaping up and we look forward to a full-sized Jamboree with new events.”De Beers Canada will remain the festival’s major sponsor, contributing a further $30,000 for this year’s event. This is the second year of the mining giant’s five-year, $150,000 Jamboree sponsorship agreement.Allan Rodel, the Gahcho Kué mine’s general manager, said the Jamboree was “a major part of Yellowknife’s community culture.”“I said we wanted to be a part of something great, and we see the Long John Jamboree and De Beers Inspired Ice as providing that for Yellowknife and the greater Northwest Territories,” he added.‘Reduced field’ for ice carvingInspired Ice, the annual ice carving contest which attracts international competitors, will go ahead as usual – though organizers expect a slightly smaller field of “at least eight” teams.“With our focus on fundraising and securing a 2019 event, we knew it would lead to a reduced field as carvers had to make their travel plans for the competition season,” said Keith MacNeill, who coordinates the ice carving event.“The good news is that we are still receiving enquiries at this late stage from a number of world-class carvers, so we are confident it will be a top-flight field with outstanding entries again this year.”More Jamboree details and a full schedule of events “will be released shortly once all events are finalized,” organizers said.Article by Ollie Williams as posted on Cabin Radio....
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2019-01-30
Volkswagen Canada named a Founding Partner of Canadian Premier League
The Canadian Premier League (CPL) is pleased to announce a dynamic new partnership with Volkswagen Canada. One of Canada’s favourite automotive brands will be one of CPL’s founding partners that includes official jersey sponsorship of a CPL club.As a founding partner, Volkswagen will receive national promotional and media assets across the Canadian Premier League and all of its seven clubs – HFX Wanderers FC, York9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC.The partnership was negotiated by Canadian Soccer Business (CSB) on behalf of the Canadian Premier League. The multi-year deal will allow Volkswagen to uniquely connect with Canada’s growing nation of soccer supporters at all levels. This ranges from integration with community grassroots programs through their local dealerships, direct promotions and campaigns via the CPL club app, Centre Circle, to national exposure through the Canadian Premier League and its clubs.“Volkswagen is a world-renowned brand and we are thrilled to welcome them to the Canadian Premier League family as a founding partner with exclusive automotive sponsor rights. Volkswagen Canada President and CEO, Daniel Weissland and their passionate team fully understand the vision for our league and the impact of joining us at the ground level and helping to shape this exciting new era for Canada’s beautiful game,” said David Clanachan, Commissioner, Canadian Premier League.“Soccer is more than just a game; it helps make up a community. At Volkswagen, we feel this partnership is a perfect way to help connect communities throughout Canada. We could not be prouder to be a part of this exciting new league,” said Weissland....
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2019-01-29
Moroccanoil® Announces Partnership with Women's Tennis Association Celebrated Through the INSPIRED BY WOMEN™ Platform
Moroccanoil, the global leader in oil-infused beauty, is proud to announce a partnership with the world's leading women's professional sport organization, the Women's Tennis Association (WTA). In addition to being the exclusive hair care sponsor of the WTA throughout the 2019 season, Moroccanoil will partner with the WTA to expand upon its INSPIRED BY WOMEN™ platform, created in 2014 to inspire, celebrate and empower women around the world. Through the digital short-film series INSPIRED, Moroccanoil will provide WTA athletes a global platform to highlight the philanthropic initiatives they support and the change they bring to communities around the world.The first collaborative feature debuts today on moroccanoil.com with an inspiring look at Madison Keys' mission to make a difference through her work with FearlesslyGiRL, an internationally recognized organization that encourages a kinder, more supportive environment among young girls. The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact."Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it's a lifelong project to celebrate, inspire and empower women around the world," says Moroccanoil Co-founder Carmen Tal. "We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionized the world of women's sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve.""We are so very happy to announce this perfect match between Moroccanoil and the WTA," stated WTA President, Micky Lawler. "There is a remarkable life story behind each of the WTA's extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails."Women have always been the inspiration behind the luxurious, performance-driven and easy-to-use beauty products from Moroccanoil. Moreover, Moroccanoil has always understood that it only takes one instant to ignite positive change. The brand's own journey started with a pivotal moment of inspiration that led Tal to revolutionize the beauty industry, creating an all-new oil-infused hair care category and an iconic brand in less than a decade.Fans and viewers are encouraged to be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in their life who inspires them via social media using the hashtag #InspiredByWomen. For more information about INSPIRED BY WOMEN™, visit InspiredByWomen.com. To watch the debut INSPIRED film, go to YouTube.com/Moroccanoil....
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2019-01-28
Brianna Decker will indeed get paid after lighting up NHL’s passing competition
The NHL put on its annual skills competition in San Jose on Friday, but not everybody got to see one of the most impressive performances of the night.Kendall Coyne Schofield and Brianna Decker, a pair of stars for Team USA, took part in the festivities, putting their talents on display and up against the NHL’s best.However, Coyne Schofield was the only one to participate in an official capacity, replacing Colorado Avalanche center Nathan MacKinnon in the fastest skater event. MacKinnon was reportedly out with a bruised foot.Before the start of the premier passer event, a showcase for skill in directing pucks to hockey player standups, mini nets and light-up targets, Decker let the SAP Center crowd know how it’s done.It was thought initially that the two-time Olympian finished the competition in 1:06 and that the NHL did not clock her demonstration, rendering her time unofficial. Her performance was not televised, but it was documented on social media.With a time of 1:09.088, the NHL officially recognized the Oilers’ Leon Draisaitl as the winner of the eight-player event. It was later determined that the league did clock Decker, and that she just missed Draisaitl’s time.“[San Jose’s Erik] Karlsson went after me, so I was like, ‘Okay, I think I might have beaten him,’ but I didn’t know how long it took me. I was just casually going through the demo,” Decker said afterward, per The Hockey News' Matt Larkin.Draisaitl, along with other winners of the night’s events, earned $25,000 for his efforts. That meant that even though Decker beat Draisaitl’s time by three seconds, she was going home empty-handed by virtue of just demonstrating how to perform the event. A hashtag was soon born, encouraging the NHL to #PayDecker.CCM, the hockey equipment manufacturer that sponsors Decker, stepped up to pay her the same $25,000 awarded to Draisaitl, for posting the best time. The company tweeted “We’re gonna #PayDecker” along with a statement Saturday afternoon.“Sincerely thankful @CCMHockey,” Decker tweeted. “You have been nothing but 1st class the last 5 years I have been a part of your family! Thank you for supporting the men’s and women’s game equally! #NHLAllStar #MadeofHockey #Hockeyisforeveryone”The NHL announced during Saturday night’s All-Star Game that it would donate $25,000 to the charity or hockey program of Decker’s and Coyne Schofield’s choice, as well as the two other women who participated in the skills competition, Renata Fast and Rebecca Johnston.Article by Jake Russell as posted to The Washington Post....
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2019-01-23
Cadillac Named Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women's PGA Championship
3-Year Partnership Deal Includes Media Buys on CBS and ESPN; Grassroots Program for PGA Members and Sections; Presenting Sponsor of PGA Professional Championship.In a three-year agreement, Cadillac has been named the Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women's PGA Championship. The partnership was announced in conjunction with the Opening Day of the 2019 PGA Merchandise Show at the Orange County Convention Center in Orlando.The partnership includes onsite activation rights and hospitality for Cadillac at these major Championships, as well as media buys on both CBS and ESPN, which will televise future PGA Championships. Vehicle fleets will also be provided for players, while Cadillacs will also be prominently on display at each of the Championship Shops for spectators.Cadillac will also serve as a partner for the KPMG Women's Leadership Summit. Cadillac joins an impressive group of companies participating in and supporting both the Championship and Summit. The Summit brings together today's most accomplished leaders in business, politics, sports and the media to inspire the next generation of women leaders.In support of PGA Members, Cadillac becomes the third Presenting Sponsor of the PGA Professional Championship. Additionally, a grassroots program consisting of a series of club events spanning across all 41 PGA Sections will kick off this year and continue throughout the partnership. As well, there will be a PGA Member discount program for purchasing Cadillac vehicles. Two vehicles are currently on exhibit at the 66th PGA Merchandise Show for the approximately 40,000 attendees to get an up-close look at the latest Cadillac has to offer."Cadillac is known for its impressive line of vehicles and groundbreaking technology, and we're thrilled that they have partnered with the PGA of America and some of our most prestigious Championships to present to PGA Members and golf fans alike," said PGA of America Chief Commercial Officer Jeff Price. "With its commitment to innovation that builds upon a storied history, Cadillac especially aligns with the PGA, our Championships and the game of golf.""Cadillac is in a very exciting time, as we are introducing a new vehicle every six months for the next three years, so partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles," said Cadillac Chief Marketing Officer Deborah Wahl. "Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America."...
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2019-01-23
TD Bank Group to Sponsor La Voix
TD will be among the main sponsors when season 7 of La Voix kicks off on February 10, with Marc Dupré, Lara Fabian, Éric Lapointe and Alex Nevsky occupying the famous red coaches' chairs. Year after year, the Quebec version of the singing competition The Voice is the most watched show in the province and the edition with the highest market share of the entire franchise worldwide."Music reminds us that we are all connected through common interests and ideas," says Sylvie Demers, President, Quebec Market, TD Bank Group. "Each week, more than 2 million music fans tune in to La Voix and, in doing so, help grow and promote homegrown talent. That is why we are proud to be associated with this flagship program in Quebec'scultural landscape," adds Sylvie Demers."Quebecor is pleased that TD is partnering with La Voix. With its phenomenal ratings, this flagship program is the perfect vehicle to connect with Quebeckers. People here have a profound attachment to the show, year in and year out", states Donald Lizotte, Quebecor's Executive Vice President, Advertising Network.In addition to La Voix, TD sponsors more than 90 music festivals and 100 community music programs across the country....
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2019-01-21
Civic Theatres Toronto Announces Long-Term Partnership with Meridian
Civic Theatres Toronto announces a strategic partnership with Meridian, Ontario'slargest credit union and third largest in Canada, which includes the naming rights for two iconic Toronto cultural properties. Meridian is committing $30.75-million over 15 years to the partnership, one of the largest agreements of its kind in the arts and culture community in Canada. Civic Theatres Toronto also announces the rebranding of the organization to TO Live and the launching of the TO Live Foundation to encourage community engagement.Meridian Partnership:The Sony Centre for the Performing Arts and the Toronto Centre for the Arts will respectively become Meridian Hall and Meridian Arts Centre as of September 15, 2019.In addition to exclusive naming rights for the venues, the expansive partnership will include Meridian branding and content fully integrated into the venues, as well as the Centres' digital and promotional platforms."We are very excited about this new partnership with Meridian," said Clyde Wagner, President and CEO of TO Live. "It was important for us to find a partner whose values align so closely with ours and who share a commitment to building strong and enduring communities. Meridian is a natural fit for TO Live and an ideal partner to help achieve our vision for arts and culture in Toronto.""Today's announcement demonstrates Meridian's commitment to improving the lives and wellbeing of the communities we serve, so it is only fitting that we partner with the city's best-in-class arts and cultural establishments," said Bill Maurin, President and CEO of Meridian. "We are thrilled to enter this long-term partnership to help enrich the cultural vibrancy of the city, province and country."Over the last four years, Meridian has doubled its presence in the Greater Toronto and Hamilton Area, opening 19 new locations and significantly driving the organization's growth. This new partnership amplifies Meridian's ongoing commitment to supporting culturally rich and diverse communities."City building is at its best when private and public sectors unite in a common vision", said Robert Foster, Board Chair of TO Live. "Meridian's commitment to the arts and culture sector reflects the importance for businesses to invest and connect with local communities.""This has been a project long in the works and I believe it is the right and logical next step forward for our theatres," said Mayor John Tory. "This new partnership will help build our community and ensure our theatres are strong, vibrant, creative places in our city."Civic Theatres Toronto is rebranding to become TO Live, effective immediately.The new name, the result of a public naming competition held last year, reflects the evolution of the organization and its goal of becoming Canada's leading multi-arts centre, inspiring both local and international artists to connect and engage with the diverse Toronto arts community.TO Live launches the TO Live Foundation in support of the community's cultural properties.The new TO Live Foundation is integral to achieving this goal through support for arts and culture activities, enriching and strengthening communities, and encouraging Torontonians to participate in the preservation and promotion of the city's cultural assets.TO Live acknowledges the longstanding support of the City of Toronto and the incredible commitment of Sony of Canada Ltd. over the past decade and into fall of 2019.TO Live also extends its gratitude to BLOK design for its work on the new TO Live brand and A&C who worked with TO Live and Meridian to develop the partnership.The announcements were made at a press conference at the Sony Centre for the Performing Arts on January 21, 2019.To learn more about the announcement, please visit www.tolive.com....
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