2019-01-29
Moroccanoil® Announces Partnership with Women's Tennis Association Celebrated Through the INSPIRED BY WOMEN™ Platform
Moroccanoil, the global leader in oil-infused beauty, is proud to announce a partnership with the world's leading women's professional sport organization, the Women's Tennis Association (WTA). In addition to being the exclusive hair care sponsor of the WTA throughout the 2019 season, Moroccanoil will partner with the WTA to expand upon its INSPIRED BY WOMEN™ platform, created in 2014 to inspire, celebrate and empower women around the world. Through the digital short-film series INSPIRED, Moroccanoil will provide WTA athletes a global platform to highlight the philanthropic initiatives they support and the change they bring to communities around the world.The first collaborative feature debuts today on moroccanoil.com with an inspiring look at Madison Keys' mission to make a difference through her work with FearlesslyGiRL, an internationally recognized organization that encourages a kinder, more supportive environment among young girls. The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact."Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it's a lifelong project to celebrate, inspire and empower women around the world," says Moroccanoil Co-founder Carmen Tal. "We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionized the world of women's sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve.""We are so very happy to announce this perfect match between Moroccanoil and the WTA," stated WTA President, Micky Lawler. "There is a remarkable life story behind each of the WTA's extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails."Women have always been the inspiration behind the luxurious, performance-driven and easy-to-use beauty products from Moroccanoil. Moreover, Moroccanoil has always understood that it only takes one instant to ignite positive change. The brand's own journey started with a pivotal moment of inspiration that led Tal to revolutionize the beauty industry, creating an all-new oil-infused hair care category and an iconic brand in less than a decade.Fans and viewers are encouraged to be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in their life who inspires them via social media using the hashtag #InspiredByWomen. For more information about INSPIRED BY WOMEN™, visit InspiredByWomen.com. To watch the debut INSPIRED film, go to YouTube.com/Moroccanoil....
See the full article
2019-01-28
Brianna Decker will indeed get paid after lighting up NHL’s passing competition
The NHL put on its annual skills competition in San Jose on Friday, but not everybody got to see one of the most impressive performances of the night.Kendall Coyne Schofield and Brianna Decker, a pair of stars for Team USA, took part in the festivities, putting their talents on display and up against the NHL’s best.However, Coyne Schofield was the only one to participate in an official capacity, replacing Colorado Avalanche center Nathan MacKinnon in the fastest skater event. MacKinnon was reportedly out with a bruised foot.Before the start of the premier passer event, a showcase for skill in directing pucks to hockey player standups, mini nets and light-up targets, Decker let the SAP Center crowd know how it’s done.It was thought initially that the two-time Olympian finished the competition in 1:06 and that the NHL did not clock her demonstration, rendering her time unofficial. Her performance was not televised, but it was documented on social media.With a time of 1:09.088, the NHL officially recognized the Oilers’ Leon Draisaitl as the winner of the eight-player event. It was later determined that the league did clock Decker, and that she just missed Draisaitl’s time.“[San Jose’s Erik] Karlsson went after me, so I was like, ‘Okay, I think I might have beaten him,’ but I didn’t know how long it took me. I was just casually going through the demo,” Decker said afterward, per The Hockey News' Matt Larkin.Draisaitl, along with other winners of the night’s events, earned $25,000 for his efforts. That meant that even though Decker beat Draisaitl’s time by three seconds, she was going home empty-handed by virtue of just demonstrating how to perform the event. A hashtag was soon born, encouraging the NHL to #PayDecker.CCM, the hockey equipment manufacturer that sponsors Decker, stepped up to pay her the same $25,000 awarded to Draisaitl, for posting the best time. The company tweeted “We’re gonna #PayDecker” along with a statement Saturday afternoon.“Sincerely thankful @CCMHockey,” Decker tweeted. “You have been nothing but 1st class the last 5 years I have been a part of your family! Thank you for supporting the men’s and women’s game equally! #NHLAllStar #MadeofHockey #Hockeyisforeveryone”The NHL announced during Saturday night’s All-Star Game that it would donate $25,000 to the charity or hockey program of Decker’s and Coyne Schofield’s choice, as well as the two other women who participated in the skills competition, Renata Fast and Rebecca Johnston.Article by Jake Russell as posted to The Washington Post....
See the full article
2019-01-23
Cadillac Named Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women's PGA Championship
3-Year Partnership Deal Includes Media Buys on CBS and ESPN; Grassroots Program for PGA Members and Sections; Presenting Sponsor of PGA Professional Championship.In a three-year agreement, Cadillac has been named the Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women's PGA Championship. The partnership was announced in conjunction with the Opening Day of the 2019 PGA Merchandise Show at the Orange County Convention Center in Orlando.The partnership includes onsite activation rights and hospitality for Cadillac at these major Championships, as well as media buys on both CBS and ESPN, which will televise future PGA Championships. Vehicle fleets will also be provided for players, while Cadillacs will also be prominently on display at each of the Championship Shops for spectators.Cadillac will also serve as a partner for the KPMG Women's Leadership Summit. Cadillac joins an impressive group of companies participating in and supporting both the Championship and Summit. The Summit brings together today's most accomplished leaders in business, politics, sports and the media to inspire the next generation of women leaders.In support of PGA Members, Cadillac becomes the third Presenting Sponsor of the PGA Professional Championship. Additionally, a grassroots program consisting of a series of club events spanning across all 41 PGA Sections will kick off this year and continue throughout the partnership. As well, there will be a PGA Member discount program for purchasing Cadillac vehicles. Two vehicles are currently on exhibit at the 66th PGA Merchandise Show for the approximately 40,000 attendees to get an up-close look at the latest Cadillac has to offer."Cadillac is known for its impressive line of vehicles and groundbreaking technology, and we're thrilled that they have partnered with the PGA of America and some of our most prestigious Championships to present to PGA Members and golf fans alike," said PGA of America Chief Commercial Officer Jeff Price. "With its commitment to innovation that builds upon a storied history, Cadillac especially aligns with the PGA, our Championships and the game of golf.""Cadillac is in a very exciting time, as we are introducing a new vehicle every six months for the next three years, so partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles," said Cadillac Chief Marketing Officer Deborah Wahl. "Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America."...
See the full article
2019-01-23
TD Bank Group to Sponsor La Voix
TD will be among the main sponsors when season 7 of La Voix kicks off on February 10, with Marc Dupré, Lara Fabian, Éric Lapointe and Alex Nevsky occupying the famous red coaches' chairs. Year after year, the Quebec version of the singing competition The Voice is the most watched show in the province and the edition with the highest market share of the entire franchise worldwide."Music reminds us that we are all connected through common interests and ideas," says Sylvie Demers, President, Quebec Market, TD Bank Group. "Each week, more than 2 million music fans tune in to La Voix and, in doing so, help grow and promote homegrown talent. That is why we are proud to be associated with this flagship program in Quebec'scultural landscape," adds Sylvie Demers."Quebecor is pleased that TD is partnering with La Voix. With its phenomenal ratings, this flagship program is the perfect vehicle to connect with Quebeckers. People here have a profound attachment to the show, year in and year out", states Donald Lizotte, Quebecor's Executive Vice President, Advertising Network.In addition to La Voix, TD sponsors more than 90 music festivals and 100 community music programs across the country....
See the full article
2019-01-21
Civic Theatres Toronto Announces Long-Term Partnership with Meridian
Civic Theatres Toronto announces a strategic partnership with Meridian, Ontario'slargest credit union and third largest in Canada, which includes the naming rights for two iconic Toronto cultural properties. Meridian is committing $30.75-million over 15 years to the partnership, one of the largest agreements of its kind in the arts and culture community in Canada. Civic Theatres Toronto also announces the rebranding of the organization to TO Live and the launching of the TO Live Foundation to encourage community engagement.Meridian Partnership:The Sony Centre for the Performing Arts and the Toronto Centre for the Arts will respectively become Meridian Hall and Meridian Arts Centre as of September 15, 2019.In addition to exclusive naming rights for the venues, the expansive partnership will include Meridian branding and content fully integrated into the venues, as well as the Centres' digital and promotional platforms."We are very excited about this new partnership with Meridian," said Clyde Wagner, President and CEO of TO Live. "It was important for us to find a partner whose values align so closely with ours and who share a commitment to building strong and enduring communities. Meridian is a natural fit for TO Live and an ideal partner to help achieve our vision for arts and culture in Toronto.""Today's announcement demonstrates Meridian's commitment to improving the lives and wellbeing of the communities we serve, so it is only fitting that we partner with the city's best-in-class arts and cultural establishments," said Bill Maurin, President and CEO of Meridian. "We are thrilled to enter this long-term partnership to help enrich the cultural vibrancy of the city, province and country."Over the last four years, Meridian has doubled its presence in the Greater Toronto and Hamilton Area, opening 19 new locations and significantly driving the organization's growth. This new partnership amplifies Meridian's ongoing commitment to supporting culturally rich and diverse communities."City building is at its best when private and public sectors unite in a common vision", said Robert Foster, Board Chair of TO Live. "Meridian's commitment to the arts and culture sector reflects the importance for businesses to invest and connect with local communities.""This has been a project long in the works and I believe it is the right and logical next step forward for our theatres," said Mayor John Tory. "This new partnership will help build our community and ensure our theatres are strong, vibrant, creative places in our city."Civic Theatres Toronto is rebranding to become TO Live, effective immediately.The new name, the result of a public naming competition held last year, reflects the evolution of the organization and its goal of becoming Canada's leading multi-arts centre, inspiring both local and international artists to connect and engage with the diverse Toronto arts community.TO Live launches the TO Live Foundation in support of the community's cultural properties.The new TO Live Foundation is integral to achieving this goal through support for arts and culture activities, enriching and strengthening communities, and encouraging Torontonians to participate in the preservation and promotion of the city's cultural assets.TO Live acknowledges the longstanding support of the City of Toronto and the incredible commitment of Sony of Canada Ltd. over the past decade and into fall of 2019.TO Live also extends its gratitude to BLOK design for its work on the new TO Live brand and A&C who worked with TO Live and Meridian to develop the partnership.The announcements were made at a press conference at the Sony Centre for the Performing Arts on January 21, 2019.To learn more about the announcement, please visit www.tolive.com....
See the full article
2019-01-18
Larkaun Homes Squash Courts unveiled at Gary W. Harris Canada Games Centre
Red Deer College unveiled the Larkaun Homes Squash Courts at a private event Wednesday in the Gary W. Harris Canada Games Centre/Centre des Jeux du Canada Gary W. Harris.In recognition of their $100,000 investment in support of the college's Shaping Our Future campaign, the Larkaun Homes Squash Courts will be so named for the next 10 years.“We were excited to be involved with this project because of how this facility reflects our values. Our young families, and the families that define the Larkaun Homes family, can feel connected to a building that supports health, teamwork, work ethic, friendship and more!” says Cory Kaun, co-owner of Larkaun HomesThis unique, second floor space separates the Collicutt Performance Fitness Zone from the Fas Gas – On the Run Gymnasium. These four individual, international-level squash courts will be the site for the squash competition during the 2019 Canada Winter Games. The Larkaun Homes Squash Courts are already a popular feature of the Centre, and are available for community members of all ages to use, whether as part of a total fitness program included with Centre membership, or to non-members who just want to try out this fun, indoor sport.“As alumni, we’re especially proud to give back to the College. We are truly excited to participate in this growth and development as our kids grow into young adults and are able to utilize all of the amenities at RDC,” says Kaun. “As another recession has become the ‘new normal,’ now more than ever, we are grateful for the opportunity to contribute to a community facility that improves the lives of our families, our employees’ families, and families across our region.”For Red Deer College, the continued support from Larkaun Homes has provided opportunities for a number of learners to access programming – both through their direct support for Trades scholarships and general support for programming and facilities development.“To demonstrate such support for Red Deer College is a real reflection of Larkaun Homes’ commitment to our learners, and to the health and wellness of our community. It is truly a remarkable investment,” says Michael Donlevy, Vice President Business Development. “As a successful business that has established a solid reputation in their industry, Larkaun Homes has long supported our College through scholarships, sponsorships and special events. We’re proud to honour that long-standing community commitment and to reflect their significant sponsorship with this prominent naming.”Article as posted on RD News Now....
See the full article
2019-01-17
National Theatre School Festival finds sponsor in TD after many years with Sears
A nearly 75-year-old Canadian youth theatre festival where Rachel McAdams, Margot Kidder and David Cronenberg got their start has secured a much-needed new sponsor.The Montreal-based National Theatre School of Canada has announced a new deal with TD Bank Group as the presenting partner of the annual event, which was known as the Sears Drama Festival until 2017, when the struggling retailer withdrew its long-standing sponsorship and the future of the storied stage showcase was in question.The National Theatre School, with the help of the International Alliance of Theatrical Stage Employees union, took on responsibility and costs for the festival’s 2017/2018 season.With the new agreement and sponsorship with TD, which begins this year, organizers plan to eventually expand what’s now called the National Theatre School Festival beyond its current events in Ontario, British Columbia and the Atlantic provinces.Gideon Arthurs, CEO of the National Theatre School of Canada, said he hopes the new sponsorhip will allow the festival to expand across the country and — his “dream of dreams” — establish a national final in Montreal.“We’re developing new regions that we want to launch soon. Quebec would be a priority. We want to be in Alberta.”Founded in Ontario in 1946 by the late Ken Watts, the festival is said to be Canada’s oldest theatre event of its kind.It sees students from hundreds of high schools presenting theatre productions from September to May.The productions are typically staged at district, regional and provincial levels in front of adjudicators.Attendees can also participate in workshops, classes and social events with professional artists.McAdams, Kidder and Cronenberg are among the festival alumni.The festival brings together communities and serves as a gateway for teens to discover theatre while also learning how to communicate, organize and practise their creativity, said Arthurs.“I think almost anybody who did Sears also says that it was a way for people to find their tribe,” he added.“If you weren’t into athletics and you weren’t into the debate club, you were probably an artsy kid — and Sears was this huge network of other artsy kids that you could very quickly see that you weren’t alone.”Sears used to cover all of the costs but had to pull out when it declared bankruptcy, leaving festival organizers worried “the whole thing would collapse,” said Arthurs.The National Theatre School jumped in to save it, working with IATSE to raise about $37,000 to put on the ’17/’18 edition.TD will cover the cost of the ’18/’19 season and seems to be “in it for the long haul,” Arthurs said.“I have a philosophical view that right now, and especially for young people, we need the chance to tell each other our stories, to look at each other in the eye, to feel something together,” he said.“That’s the only way we’re going to figure our way through these fractured times that we’re living in, and young people are going to be the key to that. So the more we can put them in a room where they can talk about their feelings and laugh together and tell stories together, the better off we’re going to be as a society.”Article by Victoria Ahearn as posted on The National Post....
See the full article
2019-01-16
A packed Edmonton Soccer Dome receives sponsorship boost
Antony Bent, general manager of the Edmonton Soccer Dome, was commended for his work having the facility booked near capacity through the first few months of operation.Bent joked he probably deserved a raise, but was unlikely to get one working for the Edmonton Scottish Society.Scottish frugalness teasing aside, the society should be commended for changing the winter landscape of soccer in the city with the facility, which received a boost with Brookfield Residential coming on board as a title sponsor.“It’s pretty much full with the league play and training and not just soccer, we have rugby, lacrosse, football, baseball, every field sport you can think of we’re booking in here,” Bent said. “The advantage of this place is that it’s not confined, it’s such an open space, that we can format the field to the sport that we want.”The 12,540-square-metre structure commissioned by the Edmonton Scottish Society and located on their grounds at Grant MacEwan Park on the south end of the city, officially opened in October. It is the largest of its kind in Canada.“The next step in Phase 2 is to build a clubhouse to support the facility,” Bent said. “We currently run out of the original clubhouse we have and it’s clearly inadequate. Hopefully, we break ground this year on Phase 2 and it’ll be a multi-functioning area with 12 dressing rooms, a sports science room, a new banquet hall, a new bar and a concession. A proper world-class building to support a world-class facility.”Brookfield Residential, a North American land developer and homebuilder headquartered in Calgary, entered into a five-year sponsorship agreement with the dome for an undisclosed, but ‘significant’ investment. The facility will be official named The Edmonton Soccer Dome presented by Brookfield Residential.“Bringing Brookfield on so early to have a presenting sponsor allows us to continue the way we are going and gives us some stability for the future,” Bent said. “It helps us with staff to provide a better service, it helps us get the proper equipment we need. It just helps us make this facility better.”Over 400 teams use the facility on a weekly basis. It is running close to 93 per-cent capacity. The original goal was to run it at approximately 70 per-cent capacity.“We didn’t have facilities like this when I was growing up,” said local professional player Tosaint Ricketts, who was on hand for the sponsorship announcement Tuesday. “We had to play the boarded game and we couldn’t even wear our soccer cleats in the winter, which creates obstacles for a lot of Edmonton players growing up.“Unfortunately, a lot of us had to leave to go to other countries, other places and other environments to get the proper training in order to reach that level that we all aspire to reach.”Ricketts, 31, who is a member of the Canadian national team and most recently played in Major League Soccer with Toronto FC, went to Chile to train with professional side Santiago Wanderers when still in high school. He went on to have a lengthy professional career in Europe before returning to North America.“Facilities like this will now be the main training ground in order to be able to train year round,” Ricketts said. “Edmonton really needs it.”Traditionally during the winter months, soccer is played indoors in Edmonton in a hybrid hockey-version of the game. Edmonton has three major indoor facilities and a number of smaller facilities in the surrounding area.The Soccer Dome is providing another option more inline with the traditional game.“Kids need to see Canadian pro players like Alphonso Davies and see that they can be there too and they can play at the highest level, and can reach the greatest leagues in the world from here in Edmonton,” Ricketts said. “Facilities like this will be the growth of that.”Article by Derek Van Diest as posted on Canada.com...
See the full article
2019-01-16
Confie Delivers Toys and Cheer to Children Through National Sponsorship of Toys for Tots 2018
Confie, one of the top 20 insurance brokers in the U.S., has completed its second year as national sponsor of Toys for Tots. Confie employees donated more than 2,500 toys for children throughout the United States, topping last year's contributions by 68%.In addition, Confie provided over $2 million in advertising services to promote the annual drive on a national scale."The Confie family was thrilled to spread holiday cheer to children and their families once again. Toys for Tots is an American institution, and we look forward to continuing our support for this exceptionally worthwhile cause," said Cesar Soriano, Chief Executive Officer at Confie.A program of the U.S. Marine Corps Reserve, Toys for Tots is dedicated to collecting and distributing unwrapped toys to youth during the holiday season. Its mission is to help young people experience the joy of Christmas and receive a message of hope that encourages them to become responsible, productive, and patriotic citizens. The organization consistently earns the highest rating by Charity Navigator and maintains a spot on The Chronicle of Philanthropy's "Philanthropy 400" list."We are very pleased to partner with Confie, one of our major national corporate sponsors of the 2018 Marine Toys for Tots Campaign," said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation.  "Their community service goals certainly align with those the Marine Corps has promoted for over 70 years through our Toys for Tots Program."  Silvester concluded, "With their generous support we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children who otherwise might be forgotten."...
See the full article
2019-01-15
IndyCar lands communications leader NTT as title sponsor
IndyCar has signed a multi-year title sponsorship deal with NTT, a global information technology and communications company based in Japan.The partnership was revealed Tuesday at the North American International Auto Show in Detroit and makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.NTT replaces Verizon, which was title sponsor of the series from 2014 until it ended its partnership last season.NTT Data, a subsidiary of the parent company, already sponsors one of Chip Ganassi Racing’s cars. The company approached IndyCar before last year’s season finale about a broader deal and the entitlement package was completed in roughly three months.IndyCar officials made a November trip to Tokyo with Indianapolis 500 winner Takuma Sato to make their winning pitch to NTT.Article by Jenna Fryer as posted on CityNews 1130....
See the full article