2017-07-13
Hamiltonians on the Road to Quit for Good with NICORETTE® & NICODERM®
Ten-week program aims to help trade union members in Hamilton kick their smoking habitMcNeil Consumer Healthcare, a division of Johnson & Johnson Inc. (J&J), is launching a smoking cessation program to help a group of Hamiltonians quit smoking with a new approach called Combination Therapy. Recently authorized by Health Canada, the approach includes use of the NICODERM® patch for ongoing support, combined with NICORETTE® oral products to help control the sudden cravings that make quitting so difficult.Eleven members of the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry Local 67 are beginning their 10-week nicotine replacement therapy (NRT) smoking cessation challenge. J&J is providing NRT product to support each of these individuals on their journeys."Our union prioritizes the health of our members and recognizes that many smoke regularly," says Geoff Roman of Local 67. "We're excited to launch this first-of-its kind program to encourage our members to quit together as a team, and hopefully see a ripple effect in the community."Twenty-two per cent of the population in Hamilton smoke,i demonstrating a higher rate compared to the rest of Canadawith an average rate of 15 per cent.ii"J&J is proud to sponsor this pilot program as part of our mission to enrich the health and wellness of every Canadian, every day," notes Zack Grossman, senior brand manager of smoking cessation at Johnson & Johnson Inc. "We envision a smoke-free country and are excited to take this step to help Canadians get one step closer to this."...
2017-07-12
Properties Be Aware – Your Future is in Jeopardy
Blog post by Mark Harrison as posted at: http://www.markharrison3.com/properties-be-aware-your-future-is-in-jeopardy/I can’t make this any more succinct or clear.Our federal government is proposing a ban on marketing all unhealthy foods to children 17 and under. This isn’t just advertising as per the ban in Quebec, it’s all marketing, including sponsorships.Here is what they consider unhealthy:“That would then cut out all of the things like, of course, your regular soda, most cookies, cakes, pies, puddings, ice cream, most cheeses because they are high in fat, they’re high in salt,” Hasan Hutchinson, director general at Health Canada, who is overseeing the consultations.Health Canada would also target foods such as sugar-sweetened yogurt, frozen waffles, fruit juice, granola bars and potato chips, according to Susan Lunn, CBC News.So goodbye Timbits sponsorship. Say au revoir to granola bars on the sideline. Don’t dare feed a hungry athlete some sugar so they can compete energetically. No yogurt at your Scout jamboree. No fruit juice at your daycare. Say goodbye to ice cream in the park or apple pie at the piano recital.Banned. All banned.Leading the charge is Senator Nancy Greene Raine, who didn’t have a problem with a longstanding Mars bar sponsorship when she was a competitor. It used to be one of my favourite Canadian partnerships of all time. Used to be….By my estimate, we are talking about $500 million to $1 billion a year of corporate support. It could be more, it’s difficult to measure.The current wave of public consultation ends July 25th. It almost feels sneaky. You need to respond immediately and spread the word. Every NSO, PSO, CSO, Charity, Youth Group in Canada needs to know about this. Let your parents and volunteers know that the government is excited to ensure your child’s feed go up and up and up for years to come.Then in fifteen years when we are all dying due to malnutrition, we can greet the return of more appropriate solutions from our hospital beds.In all seriousness, I understand the need to ensure we have a healthy society. Over indulgence is a problem, but it goes beyond teens and children.Let’s start with affordable access to healthy foods. Let’s look at socioeconomic factors. Let’s look at busy lives, time, and convenience. Let’s look at lack of physical education and free play time in schools. Let’s look at community parks that aren’t properly maintained or secured. Let’s look at the lack of street closures for sporting events. Let’s look at the lack of bike lanes, bike signals, etc.There are many factors in the equation. Many experts who know much more than I do. Let’s engage them, you, and others to dig into this issue....
2017-07-10
DATA PARTNERS WITH PGA OF CANADA
The addition of a new title sponsor sees the PGA Women’s Championship of Canada take a major step forward in becoming one of the top boutique standalone women’s golf events in the world.DATA Communications Management has signed on to become title sponsor of the 30-year-old championship. The sponsorship sees a newly established VIP Pro-Am and the introduction of TEAM DATA—a roster of Canadian female golf professionals who will be invited by DATA Communications Management to become ambassadors and receive sponsorship dollars as they chase their dream.“We are thrilled to welcome DATA Communications Management as the title sponsor of our premier women’s championship,” said PGA of Canada president Steve Wood. “The unique event is a great celebration of women’s golf and this partnership with DATA Communications Management gives the event a major boost at the perfect time.”The DATA PGA Women’s Championship of Canada will be held at Scarboro Golf & Country Club Aug. 14-16. The winner of this year’s championship will earn an exemption into the CP Canadian Women’s Open at the Ottawa Hunt & Golf Club, Aug. 21-26.“We are extremely excited about becoming the title sponsor of this very unique professional national championship for women,” said Greg Cochrane, President of DATA Communications Management. “We see it as a tremendous opportunity to support young female professional golfers on their journey to success, while showcasing our brand and entertaining our customers along the way.”The PGA Women’s Championship of Canada was first played in 1987 and past champions include five-time winner Lorie Kane, Brooke Henderson, Alena Sharp, Cathy Sherk, Gail Graham, Nancy Harvey, and Jessica Shepley.More details regarding TEAM DATA will be released in the coming weeks before the 2017 DATA PGA Women’s Championship, with an additional unveiling at the event itself.Player confirmations and announcements will continue in the weeks leading up to the championship.Admittance to the DATA PGA Women’s Championship of Canada is free and spectators are encouraged to attend during the 36-hole championship play....
2017-07-06
Toronto Raptors and Sun Life Financial announce ground-breaking, expanded partnership
Sun Life Financial will be team's first jersey patch partner beginning in 2017-18 seasonThe Toronto Raptors and Sun Life Assurance Company of Canada ("Sun Life") have proudly expanded their long-standing partnership to feature a prominent program in support of diabetes awareness and prevention, and beginning in the 2017-18 season, include the first jersey patch partnership in the team's history."We're thrilled to announce this new, first of its kind partnership with the Raptors and MLSE," said Lisa Ritchie, Senior Vice-President & Chief Marketing Officer, Sun Life Financial. "These are great brands coming together, connecting with fans of the game and encouraging Canadians from coast to coast to live a healthy and active lifestyle. I look forward to the 2017-18 Raptors season when we officially launch this exciting program in support of diabetes and wellness."The Sun Life patch will appear on the front left shoulder of Raptors game jerseys starting next season. Jersey sponsorships will be introduced league-wide beginning next season as part of a three-year NBA pilot program."This is an exciting time in Raptors' history and we're thrilled to share it with Sun Life, an iconic Canadian brand who has been a trusted partner of ours over the past seven years," said David Hopkinson, Chief Commercial Officer, Maple Leaf Sports & Entertainment. "This partnership, while breaking new ground, puts an important issue affecting our community first and represents an initiative that we can all take great pride in."Sun Life takes a holistic approach to supporting the well-being of Clients, employees and communities around the world and is partners with the Raptors in the group benefits and life and health insurance categories. Since announcing diabetes as its key business and community giving priority across its global footprint, Sun Life has committed over $17 million to the cause.The Raptors and Sun Life will announce full details about the diabetes programming and officially unveil the new team jersey featuring the Sun Life logo in fall 2017. ...