2020-07-27
Philly's Hometown Bank soars: Firstrust Bank becomes the Official Bank of the Philadelphia Eagles
An exciting new partnership takes flight as the Philadelphia Eagles announce that Firstrust Bank will become the Official Bank of the Philadelphia Eagles.The partnership unites two storied institutions that share a common history, which began in South Philadelphia more than 85 years ago. Now in 2020, Firstrust Bank and the Eagles are coming together with a common purpose to serve the community, build a brighter future for all Philadelphians and enhance the Eagles' fan experience both on game day and all year long."No matter what this season has in store for us, one thing is certain…Eagles fans are quintessentially Philadelphia – fiercely loyal, tenacious, and determined with a competitive urgency. And, they deserve a bank as passionate about their city and team as they are. Firstrust is that bank. We can help fans tackle a challenge, achieve a goal and ultimately fulfill their dreams, just like the Eagles do." said Richard J. Green, Chairman and CEO of Firstrust Bank. "As a family-owned commercial bank with roots in Philadelphia, our mission has always been to cultivate prosperity for the communities we serve. That's why we're thrilled to partner with the Eagles and offer exciting new community programs, banking products and services, and so much more."As the Official Bank of the Philadelphia Eagles, Firstrust will provide commercial banking services to the organization and launch a new line of Eagles-themed banking products, including Eagles checking accounts with debit cards featuring the team's logo, to give passionate fans across the region a way to engage with their team as they manage their money any time, any place and on any device."We are excited to team up with Firstrust Bank, our Hometown Bank, that has proudly served the Philadelphia region for more than 85 years," said Don Smolenski, Philadelphia Eagles President. "Our comprehensive relationship with Firstrust will extend throughout our community with new and creative Eagles experiences and banking products, and an investment in our youth through an in-school financial literacy program."Fans will see Firstrust Bank's presence on game day as an infill sign of the bank's logo will be added to the stadium's skyline. The Touchdown Club, a private lounge for season ticket members, will be renovated and transformed into the "Firstrust Bank Club" for the 2021 season.Leading up to kickoff in 2020, Firstrust will sponsor a new in-game promotion called "Take it to the House", a home mortgage giveaway in which Firstrust will pay off the mortgage of one lucky winner if an Eagles player returns a kickoff or punt return for a touchdown during any regular season home game. Off the field, Firstrust and the Eagles will present a financial literacy program for high school students across the region beginning in the fall of 2021. The program's curriculum will teach students how to acquire the knowledge necessary to make wise financial choices as young adults. This program launches at a time when Pennsylvania ranks highest in the nation for student debt.In addition to the Philadelphia born-and-bred partnership, Firstrust Bank and the Green Family Foundation have generously pledged more than $1 million to the Eagles Autism Foundation. Firstrust Bank is an Official Partner of the Eagles Autism Challenge and the Presenting Sponsor of the Eagles Radiothon. The Eagles Autism Challenge is the team's signature fundraising event championed by Eagles Chairman and CEO Jeffrey Lurie that has raised more than $9 million for cutting-edge autism research and care since 2018. The Eagles Radiothon, a two-day event annually hosted by SportsRadio 94WIP, raises funds for the Eagles Autism Foundation by auctioning off exclusive experience prizes featuring Eagles players and 94WIP personalities.Click here to view the Philadelphia Eagles profile.Click here to view Firstrust Bank's profile....
2020-07-27
'The Pepsi has landed' back in Philadelphia
The Philadelphia Eagles and PepsiCo, a global leader in the food and beverage industry, have announced a renewed seven-year strategic partnership that will deliver thirst-quenching Pepsi products and tasty Frito-Lay snacks to passionate Eagles fans in Philadelphia and beyond.As part of the deal, PepsiCo will expand upon its Eagles partnership with Gatorade and Frito-Lay, becoming the exclusive carbonated soft drink, water, sports performance (Gatorade), energy drink, freshly squeezed juice (excluding lemonade), vegetable juice, and salty snacks provider of the Philadelphia Eagles. PepsiCo will also receive naming rights to HeadHouse Plaza at Lincoln Financial Field, transforming the space into the newly named Pepsi Plaza that will now serve as an engaging, interactive fan zone on gamedays."Since 1909, Pepsi has been part of the Pennsylvania community – we have a core engaged fan base and strong share in the Philadelphia market, and we are driven by a desire to connect locally with our consumers and communities. There was no better way to do this than through a renewed strategic partnership with the Eagles," said Richard Tompkins, president, North Division-PepsiCo Beverages North America. "Pepsi and Eagles fans have a lot in common; they're passionate about the things they love, and it is this unique connection that has us really excited to bring together two winning brands and furthering our long-time efforts and business ventures in the community."With the help of Eagles legend and fan-favorite Challenger – a Bald Eagle from the American Eagle Foundation in Pigeon Forge, Tenn. – coming out of retirement for a Lincoln Financial Field flyover, Pepsi and the Eagles are celebrating the renewed partnership with "The Pepsi Has Landed" sweepstakes, giving select fans the opportunity to win exclusive prizes via contactless drone deliveries. Fans can also purchase special Eagles co-branded Pepsi, Pepsi Zero Sugar and Diet Pepsi 12-packs, with surprise opportunities all season long.Beginning Monday, July 27, 2020 through Tuesday, July 28, 2020, Eagles fans are encouraged to visit ThePepsiHasLanded.com to enter for a chance to win one-of-a-kind prize packages. On Saturday, August 1, 2020, epic prize packs will be delivered right to the doorsteps of a few lucky Eagles fans. Prizes include: Philadelphia Eagles season tickets for the 2021 season; signed Eagles jerseys; a year's supply of Pepsi products; meal vouchers to support local Philly hotspots and PepsiCo foodservice partners; virtual meet-and-greets with Eagles rookie quarterback and Pepsi partner Jalen Hurts; and more. Fans in Pennsylvania and New Jersey can also enter for a chance to win additional prizes by mail."We are thrilled to partner with Pepsi, a global brand with world-renowned products and a dedication to the community," said Don Smolenski, Philadelphia Eagles president. "The foundation of our long-term partnership centers around shared values, including innovation and a commitment to our fans. Through these unifying efforts, we're excited to enhance the gameday experience at Lincoln Financial Field with the debut of Pepsi Plaza, and also look forward to offering new and unique promotions to Eagles fans everywhere to celebrate their passion and loyalty."While the new partnership signals the return of PepsiCo and its delicious suite of products for Eagles fans, the company is proud of its long legacy and membership of the Pennsylvania community, with a production facility in Philadelphia and boasting more than 4,000 employees in the state. As part of its proud legacy, PepsiCo is also honored to be able to give back to local community organizations and school districts.Some recent community giveback initiatives include:• Part of the PepsiCo Foundation's $3 million grant to Team Rubicon is helping to support local Philadelphia efforts. Team Rubicon volunteers are supporting local organizations Share Food Program (Philadelphia Share!) and Philabundance to package more than 154,000 meals in the local community.• The PepsiCo Foundation is partnering with No Kid Hungry on their coronavirus response and recovery efforts by providing $1 million in critical funding. To date, No Kid Hungry has granted to more than 1,000 school districts and community organizations nationwide, including Philadelphia's Association of Child Daycare Providers, which is using No Kid Hungry funding to serve some 1,900 families the food their children need during this crisis.For more information about "The Pepsi Has Landed" sweepstakes including official rules, fans are encouraged to visit ThePepsiHasLanded.com and follow Pepsi and the Eagles on Twitter to join the conversation about the new partnership and sweepstakes.Click here to view the Philadelphia Eagles' profile.Click here to view Pepsi's profile....
2020-07-24
Formula E sponsor Hugo Boss calls for discount as Covid-19 hits hospitality asset
Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory, SportBusiness understands.It is understood from industry sources that the fashion brand has been especially impacted by Formula E’s rescheduled season, which comprises six ePrix behind closed doors, all in Berlin, from August 5 to August 13.In February, Hugo Boss extended its official apparel partner role with Formula E for a further three seasons, until at least the end of the 2022-23.Under the extension, Hugo Boss will continue to dress Formula E staff, senior management and volunteers, and put its name on the hospitality asset ‘Boss Emotion Club’ at every ePrix.The latter part of the deal is the most significant asset because the Emotion Club is Formula E’s most premium hospitality area – and was rebranded in 2018 to give Hugo Boss the title designation.Without the ability to activate the branded hospitality area and host guests in locations initially on the 2019-20 race calendar like Rome, Paris, New York and London, the sponsorship delivers less value for the brand.Motorsports industry experts have indicated to SportBusiness that other team and central sponsors of Formula E have sought to resolve the perceived value shortfall from the rescheduled season either through negotiated discounts or making-good arrangements for next season.Sponsors are not uniformly affected. For example, central sponsors with TV-facing visible inventory retain media value, while business-to-business brands that help deliver the sport, such as Allianz and DHL, can continue to showcase how they insured or handled logistics for Formula E through the pandemic.Experts also believe that the sustainability credentials of Formula E predispose sponsors to long-term commitments that will survive the current crisis.Formula E and Hugo Boss both declined to comment when contacted by SportBusiness.Boss extensionThis year’s Hugo Boss extension was a joint decision driven by outgoing chief executive Mark Langer and the global marketing and sports sponsorship team at Hugo Boss.It was Langer who instigated the sponsorship switch from Formula One – where Hugo Boss sponsored the Mercedes F1 team until the end of 2017 – to Formula E in 2017-18, describing it as the biggest change initiated during his tenure. In March, it was announced that Langer would stand down by mutual consent in September 2020.Experts estimate the rights fee paid by Hugo Boss at between €2.5m ($2.9m) and €3m per year.Hugo Boss told SportBusiness in April that it had evaluated the success of the first cycle on a number of metrics, including “perceived increased brand awareness and touchpoints with potential customers, as well as a wider reach that includes a new target audience, especially when it comes to social media”.Seeing more car manufacturers and other big brands join the series had also confirmed the growing relevance of Formula E in general, the company said. Hugo Boss, for example, signed as a sponsor of the Porsche Formula E Team in November 2018, paying about €500,000 per year.The broader strategy is around the brand’s “strong commitment to innovation and sustainability” with Formula E.The company said: “The goal was to build a long-term relationship in a relevant field of sports that also appeals to a new, urban, digitally-savvy target group with fresh, emotional content. It increases both the awareness and the desirability of the Boss brand while demonstrating a commitment to innovation.”Formula E represents about a quarter of the brand’s annual sponsorship spend of about €16m per year, which also includes properties in football, sailing and golf.Financial pressuresMotorsports experts understand that other factors have driven brands, more generally, into discount negotiations, including financial pressures brought on by the pandemic.In the case of Hugo Boss, the brand’s stock on the Xetra Exchange [Frankfurt] has slumped by 50 per cent in the last year with the steepest falls coming since the end of February when the company’s share price was trading at about €40. Hugo Boss was trading at about €24.60 on July 23.Market capitalisation has fallen from about €3bn to €1.8bn over the period from end of February, making the company more affordable for bids to blocks of shares from interested groups such as Mike Ashley’s Frasers Group, formerly Sports Direct, which acquired more than five per cent in June, and the Marzotto Italian textile-manufacturing family, which increased its stake from 10 per cent to 15 per cent in February.Article by Matthew Glendinning as posted on Sport Business.Click here to view Formula E's profile.Click here to view Hugo Boss' profile....
2020-07-24
Virgin suspends WE Charity donations, Telus drops partnership, as sponsors review ties
As controversy engulfs WE Charity, some of its biggest sponsors have begun to reassess their ties to the organization including Telus Corp., which has dropped its multiyear sponsorship, British corporate partner Virgin Atlantic Airways, and a charity connected to Prince Harry that has questioned WE officials about the federal government outsourcing scandal.Telus has been a sponsor of WE Day since its inception in 2007, and the Vancouver-based company has contributed more than $20-million to the charity. Telus chief executive Darren Entwistle has also been one of the co-chairs of the WE Day event in Toronto.In a statement Thursday, the company said it has now ended the partnership. “Telus and WE mutually agreed to terminate our sponsorship, which was originally supposed to expire in 2022,” said Liz Sauvé, a Telus spokeswoman. The telecommunications company “has decided to focus our support on other youth charities.”WE Charity, formerly known as Free the Children, began in the mid-1990s when it was founded by Canadian anti-child-labour activists Craig and Marc Kielburger. It has grown into a multifaceted organization with operations in Canada, the United States and Britain.The charity has run into controversy after Prime Minister Justin Trudeau announced a $912-million Canada Student Service Grant on April 22 and the government later disclosed that WE would run the program. The contract was cancelled on July 3, after accusations of conflicts of interest.Another major sponsor, the Royal Bank of Canada, is reconsidering its relationship with the charity. “In light of WE’s recent announcement to pause and refocus their activities, we are reassessing the programs we’ve been delivering with WE to support young Canadians over the past several years,” RBC spokeswoman Gillian McArdle said.“Foundational to all our relationships, RBC expects our partners to conduct their business in accordance with our values, policies and practices.”Royal Bank has been deeply involved with WE since 2009. In 2012, it became a national co-title sponsor for We Day events across Canada, and David McKay, the CEO, has been among the co-chairs of WE Day in Toronto. The bank has also been a partner in a WE Charity scholarship program, a WE awards initiative and helped build the WE Incubation Hub in Toronto “which serves as a dedicated working space for youth and coaching for social entrepreneurs.”Carlos Pinto, Royal Bank’s former global head of corporate development, has also sat on the board of WE Charity U.K. Ms. McArdle said Mr. Pinto no longer works at RBC and it’s not clear if he remains a director of the British charity. Officials at WE Charity were unavailable for comment. He is still listed as a director, and RBC employee, on the WE website.The Queen’s Commonwealth Trust, which includes the Duke and Duchess of Sussex as president and vice-president, said it is seeking more information about the controversy. “We have worked with WE Movement U.K. for some time,” said Nicola Brentnall, the Trust’s chief executive.“The U.K. and Canadian charities are separate entities. The U.K. team is briefing us on the evolving situation in Canada and we await further information from them.” The Trust has been involved in several programs with WE and in March, Prince Harry and Meghan spoke at the WE Day event in London. “I am with you and we are with you. Now get to work,” Harry told the crowd.One of WE Charity’s biggest corporate partners in Britain – Virgin Atlantic Airways Ltd. – has announced that it is suspending donations to WE. The airline has been a partner with WE since 2010 and it has contributed more than £6-million, or $10.2-million, through the Virgin Atlantic Foundation. Most of the money comes from staff and in-flight donations from passengers.WE has been by far the foundation’s largest partner and last year it donated £752,494 to the WE organization, nearly all of its total £835,833 in grants.The cash has gone toward WE Charity’s “Be The Change Speaking Tour,” which involves speaking events at schools across Britain, North America and the Caribbean. Last year, Virgin Atlantic signed a three-year agreement to fund “Passport to Change,” which provides “free resources and training to motivate and support students to reach their potential through social action on issues related to science, technology, engineering and math.”A spokesperson for the airline said Thursday that it had launched an investigation into the controversy surrounding WE “just to ensure that none of our donations were ever part of this issue that they are having.”On Friday, the company issued a statement saying all donations were on hold. “We’re aware of reports relating to WE Charity and WE Day speaker payments. We are in contact with WE Charity and whilst investigations continue, we are temporarily pausing our donations to them. Our charitable arm, The Virgin Atlantic Foundation, is run in full accordance with the Charity Commission,” the airline said.Virgin has already slashed its donations to WE because of the COVID-19 pandemic. The airline grounded all of its planes for three months and only recently restarted a handful of flights.The Globe and Mail has a sponsorship partnership with WE Charity. The agreement expires on Aug. 31 and will not be renewed.Article by Paul Waldie as posted on The Globe and Mail.Click here to view WE's profile.Click here to view The Globe and Mail's profile.Click here to view Telus' profile.Click here to view Virgin Atlantic's profile.Click here to view RBC's profile....
2020-07-23
Oakland A's and Round Table Pizza create in stadium fan engagement with no fans in the stands.
Oakland Athletics partner Round Table Pizza is giving free pizzas to all fans “in attendance” at home games if a home run hits their target sign in the outfield.Since actual fans aren’t allowed in the stadium, all fans who have purchased cardboard cutouts will be eligible for the pizza offer.Click here to view the Oakland A's profile.Click here to view Round Table Pizza's profile....
2020-07-22
Jazz at Five Cancels the 2020 Performance Series, but Sponsors Continue to Support the Local Jazz Community
2020 has been a roller coaster of a year – no one has escaped the impact of COVID-19, and that includes Jazz at Five.  The Jazz at Five Board postponed a decision on the upcoming Jazz season for as long as possible, but time has run out and with great reluctance and sadness, we are canceling the 2020 Performance Series.  2020 will be the first year since 1993 without Jazz on the corner of State Street and the Capitol Square, under our beautiful Wisconsin summer skies.  Unfortunately, it is the only decision that made sense for the safety of our performers and patrons.In recognition of the devastating impact COVID-19 is having on the performing arts community, the Jazz at Five Board reached out to all our 2019 sponsors and asked for their support so we could compensate our local performers and youth jazz organizations despite the cancelation.  We are proud to announce that almost half our annual sponsors generously stepped up to support this effort!  We are extremely grateful to MG&E, Saiki Designs, Kegonsa Capital Partners and Inventure Capital for maintaining their full sponsorship levels; while Associated Bank, Oregon Community Bank, McGrath Property Group, the Concourse Hotel, Foley Law, Semba Biosciences and the Mendota Group all contributed half-sponsorships.With support from these phenomenal sponsors, Jazz at Five can pay our local performers and youth performance groups 50% of their 2020 performance fees, despite the no show COVID-19 environment.Thank you again to our sponsors, and we look forward to the return of the Jazz at Five Performance Series in August 2021.Click here to view Jazz at Five's profile.Click here to view MG&E's profile.Click here to view Sakai Design's profile.Click here to view Kegonsa Capital Partners' profile.Click here to view Inventure Capital's profile....
2020-07-22
Procter & Gamble and the IOC Announce an Extension to Their Worldwide Olympic Partnership Through to 2028
In a first-of-its-kind citizenship-driven partnership, P&G and IOC pledge to take action to make progress in key areas: equality and inclusion, environmental sustainability and community impactP&G and Team USA also announce an extension of their partnership through the Olympic and Paralympic Games Los Angeles 2028Athletes for Good Fund established to grant support for athlete causes that are advancing important work against shared valuesAgreement encompasses global rights to the IPC and Paralympic Games for the first timeAt one-year-to-go mark, P&G launches new film series The Measure of Greatness, which celebrates Olympic and Paralympic athletes and hopefuls leading with loveAs the world marks one year to go until the Olympic Games Tokyo 2020, Procter & Gamble (NYSE:PG) and the International Olympic Committee (IOC) affirmed the company’s commitment to the Olympic and Paralympic Movements, with confirmation of its Worldwide Partnership for the next four Olympic and Paralympic Games. Building upon the success of the last 10 years of partnership and the values shared by both organizations to improve life and create a better world, P&G and the IOC are committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact – through Los Angeles 2028. For the first time, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programs.“Procter & Gamble has been a true partner to the IOC and a powerful force in supporting the ideals of the Olympic Movement. As we mark one year to go until the Olympic Games Tokyo 2020, we are delighted to announce that we will be “stronger together”“As a TOP Partner of the IOC for the past 10 years, we are extremely proud of the work we’ve done together,” said P&G Chief Brand Officer, Marc Pritchard. “As we look forward to the next decade, we recognize the opportunity and the responsibility to use our sponsorship of the Olympic Games for broader impact. In the spirit of the Olympic Movement, we’re making a shared commitment through our partnership to create positive change in the world in the areas of equality and inclusion, environmental sustainability and community impact. We will use each of the next four Games as a milestone to measure progress and leave a meaningful legacy behind.”IOC President Thomas Bach said: “Procter & Gamble has been a true partner to the IOC and a powerful force in supporting the ideals of the Olympic Movement. As we mark one year to go until the Olympic Games Tokyo 2020, we are delighted to announce that we will be “stronger together” with P&G until 2028. Looking to the future, we have prioritized clear purpose-led initiatives that support the IOC’s vision of building a better world through sport.”As a global Partner, P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano-Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028. The agreement also extends P&G’s long-standing partnership with Team USA through the Olympic and Paralympic Games Los Angeles 2028.U.S. Olympic and Paralympic Properties Chief Executive Officer and LA 2028 Chief Revenue Officer Kathy Carter said, “We eagerly look forward to working closely with P&G to co-create the LA 2028 Games experience and the positive impact we will have on this amazing city, our country and the world. The LA 2028 Games will show what’s possible when imagination and creativity come together as a force for good. We will build on the spirit and excitement of the Games and create an amazing experience to engage the next generation of Olympic and Paralympic fans around the world.”Athletes for Good FundIn line with the IOC’s mission of supporting athletes and putting them at the heart of the Olympic Movement, as part of P&G’s next chapter of Olympic and Paralympic partnership, the company will launch the Athletes for Good Fund, a joint initiative between P&G, the IOC and the IPC that will issue grants to the causes that Olympic and Paralympic Games athletes and hopefuls are supporting to advance important work against shared core citizenship values. The Athletes for Good Fund will award a total of 52 grants over the course of the next year through an application process on the IOC’s Athlete365 platform—representing one for every week leading up to the Opening Ceremony of the Olympic Games Tokyo 2020. Olympic and Paralympic athletes and hopefuls who are working with organizations that are building and serving their communities in the areas of community impact (COVID-19 relief), equality and inclusion, and environmental sustainability are eligible to apply.The Measure of GreatnessIn celebration of the one-year-to-go mark, and for the athletes facing an extended road to the Olympic Games Tokyo 2020, P&G has honored all existing athlete partnerships, extending many through 2021. Through a digital video series entitled The Measure of Greatness P&G will also highlight the stories of Olympic and Paralympic athletes and hopefuls from around the world who are stepping up to take meaningful action to serve their communities in 2020.Pritchard continued: “While the world around us may have changed in the last few months, our purpose as an Olympic Games sponsor has not. We’ve always celebrated the journey athletes take on the road to their Olympic dreams and acknowledged the many people who supported them along the way. As part of this new journey to Tokyo, we know that the one-year-to-go moment will take on a new meaning for athletes, their families and fans alike. We remain steadfast in our support for athletes and we are honored to elevate the stories of exceptional Olympic and Paralympic athletes and hopefuls who have stepped up to lead their communities in 2020 – not through their athletic performances, but through their compassion, their humanity, and their love.”Shining a light on Olympic and Paralympic athletes and hopefuls who have demonstrated what it means to inspire on and off the field of play, The Measure of Greatness tells the uplifting stories of athletes who have used this moment to step up to a different stage in service to others. From fighting on the front lines in the medical field against the COVID-19 pandemic, to lifting their voices for racial equality, to using their resources to direct medical equipment and food to those most in need, these athletes epitomize how people can lead with love during challenging times.The Measure of Greatness digital film tells the inspiring athlete stories of the following Olympic and Paralympic athletes and hopefuls:Kim Daybell, Great Britain, Paralympic Table Tennis: Kim was due to start training full time to prepare for Tokyo but instead returned to work full time as a medical SHO (senior house officer) managing COVID-19 patients in a London hospital. He has been working 40-60 hours each week in the hospital, while still staying mentally and physically fit for his continued journey on the road to Tokyo 2020.Simone Manuel, United States, Swimming: As the first Black woman to win an individual medal in Olympic swimming, Simone is an outspoken advocate for challenging racial stereotypes in competitive swimming and has consistently used her platform to educate her followers on how to be actively anti-racist, amplify Black voices and to encourage all people to dream big and beyond stereotypes. Since the outset of the COVID-19 outbreak, Simone has also used her platform to support organizations that connect the food insecure with much-needed meals.Kento Momota, Japan, Badminton: Momota-san donated 10 percent of his prize money from his 2019 tournament winnings (USD 50,000) to the Tokyo Medical Association in support of COVID-19 relief efforts and helped in the donation of 200,000 masks to students and medical staff in Japan. He has also dedicated his time to mentoring youth badminton players, offering encouragement and motivation as they navigate this time away from sport.Pamphinette (Pam) Buisa, Canada, Rugby: Pam co-organized a peace rally for Black lives in Victoria, Canada, and is a prominent voice in the Canadian athletic community, encouraging others to engage in anti-racist work and equitable reconciliation. Additionally, Pam has joined forces with several women in her community to establish and fundraise for a COVID-19 relief fund for people in need on Vancouver Island.“While the rescheduling of the Olympic Games was disappointing for me, I immediately realized that there were more important things that needed to be done to help our community, our country and our world. I knew I had an important opportunity to use my voice and my resources to offer support to my community during this unprecedented time," said Simone Manuel. "Additionally, it has been incredible to witness and participate in a pivotal moment in history where we are collectively fighting for equality for all. Although the fight for equality is a marathon, I will continue to use my platform to educate the next generation, dismantle stereotypes, and spread positivity and hope for a better future.”The Measure of Greatness can be viewed at: https://youtu.be/ZciNNbgXSIAAs part of the partnership, P&G will lend its expertise and thought leadership to the IOC on how to grow, accelerate and bring innovation to the IOC’s digital capabilities, products and assets. This effort supports the IOC’s strategy to engage people with the Olympic brand and maintain long-term relevance both during and outside of Games time.Jiri Kejval, IOC Marketing Commission Chair, said: “This extension to our agreement with P&G is another clear sign of the enduring appeal of the Worldwide Olympic Partner program, as well as the commitment of our Partners to support and promote the Olympic values globally. By redistributing 90% of the revenues it generates, the IOC is able to support sport and athletes globally, all year round.”Click here to view P&G's profile....
2020-07-21
Uber Is Now Clorox Clean
Uber is partnering with Clorox to provide disinfecting wipes to drivers in the cities of Atlanta, Chicago, and New York. Riders in the select cities will receive an in-app notification that the arriving driver has wipes prior to being picked up.The pilot program launches in July and could roll out to additional cities in the near future.Click here to view Uber's profile.Click here to view Clorox' profile....
2020-07-20
TORONTO ULTRA WEEK LAUNCHES WITH A GLOBAL BRAND AMBASSADOR PARTNERSHIP
Bell, SCUF Gaming, SkipTheDishes, Universal Music Canada come together to deliver unrivalled contests, digital activations, and fan engagement opportunitiesCanada's only Call of Duty League franchise launches Toronto Ultra Week — presented by Bell, a multi-day fan focused digital celebration. The team also announced today that it has landed a global brand ambassador and content creator deal with one of the top gaming YouTubers in Canada.Ontario-native, Alex Suda (Im Suda), brings his audience of closer to two million to the OverActive Media family, and ranks within the Top 5 Call of Duty YouTubers nationally, in both video views and subscribers. The deal, effective immediately, will see the YouTube star deliver a 12-episode series curated for Toronto Ultra's channel, will be a part of social media integrations and will take part in live, in person, fan-centric appearances."The 2020 Call of Duty League regular season comes to a close this weekend, and we are proud to be going out in Ultra style! From virtual concerts, to contests, to fan-centric engagements online, we are excited to showcase our players and our partners, and to show off our great city," said Mike Armstrong, VP, Head of Marketing at OverActive Media.  With the vast majority of Toronto Ultra Week activities scheduled to take place in the coming days, the presenting sponsor, Bell has kicked off the festivities today with a substantial fan giveaway that will last until July 26, 2020.Toronto Ultra Box Social — presented by SCUF, will take place tonight at 9pm (ET). The first fan-activated warzone private lobby match will see all 10 Ultra players, two coaches and GM involved. Captains will be tasked to invite any two other players of their choosing to team up on their squads and the fourth spot on each team will go to a fan, chosen via contest on Twitter. The top 3 teams will have a $1,000 donation made on their behalf, to a charity of their choosing.Toronto Ultra City Circuit Qualifier — presented by SkipTheDishes, will commence tomorrow, where a chance for two Canadian amateur players to represent Toronto Ultra on the global stage will be up for grabs. This is an official 2v2 Call of Duty League tournament with a $100,000 (USD) prize pool.On July 22-23, 2020, Northern Rivals IV, the last path-to-pro tournament this season, hosted by Ultra, will be broadcasted LIVE on the team's YouTube channel. This is the fourth tournament in 2020, and was built to provide an opportunity for Canadian amateurs to get discovered, and achieve notoriety while battling it out for prize money. No other organization is supporting the path-to-pro Call of Duty scene in Canada in this way.On July 24-26, 2020, the much anticipated Toronto Ultra Home Series Weekend —  presented by Bell, will welcome pro-teams as the end of the season and playoff placements begin to heat up. As part of the Home Series Weekend, Universal Music Canada and Zach Zoya will team up to produce a pre-recorded two song musical performance — a virtual concert to be aired as part of Call of Duty League's broadcast. The concert will be an opportunity to introduce an up-and-coming Canadian artist to the global Call of Duty audience, which has recently reached 100,000-plus viewership numbers for official league matches on YouTube.All matches will be broadcast LIVE on Toronto Ultra and Call of Duty League's YouTube channels, and the full schedule can be viewed here.“We have built an unforgettable week of online experiences and surprise announcements, and we are excited to deliver all of this to our fans as we close out the end of this regular season," added Armstrong.Click here to view Bell's profile.Click here to view Scuf Gaming's profileClick here to view Universal Music Canada's profile.Click here to view Skip the Dishes' profile....
2020-07-20
CRAFT CANADA PARTNERS WITH BIATHLON CANADA
Craft Sportswear Canada has partnered with Biathlon Canada as their official custom race apparel supplier for the 2020-2021 winter season. Craft is recognized for its custom sublimated apparel in nordic ski racing and cycling, with high quality fits, materials and technical designs required for athletes at the elite provincial, national and Olympic levels. Craft has been customizing Olympic level garments for many elite and everyday athletes over the last decade."We are very excited about this partnership with Canmore based Biathlon Canada headquarters, they are located in the heart of nordic and alpine country where many of our customers spend time doing their winter and summer activities. We look forward to supporting the Biathlon Canada athletes as they reach for the podium in the coming season.”  – Amber Nero, CEO of Craft Canada –“Craft is a very well respected brand that is committed to design and performance and we look forward to working with them. Our Senior National Team athletes have designed the race suits, headbands, and hats you will see on the IBU Circuit this year and we are really excited to start the 2020-2021 season in this amazing technical gear.” – Heather Ambery, Biathlon Canada General Manager –Click here to view Craft's profile.Click here to view Biathlon Canada's profile....