2022-06-29
Carl's Jr. Australia Announces Partnership with UFC
Carl's Jr. Will Be the Official Burger of UFC in Australia and New Zealand Through the End of 2022CKE Restaurants Holdings, Inc., parent company of Carl's Jr.®, and UFC, the world's premier mixed martial arts organization, are teaming up for a knockout partnership that brings together two renowned, global brands. Known for their bold, craveable burgers, Carl's Jr. is launching a full creative campaign with a mix of local and national media across traditional and digital channels, including social media and print. Later this year, a limited-edition UFC-inspired burger will launch in celebration of this iconic partnership. Customers will also have the chance to enter to win various prizes including access to UFC event hospitality & ticketing, UFC Fight Pass subscriptions, UFC Store Gift Cards, Carl's Jr. swag, and other prizes through December 2022."We are thrilled to announce that Carl's Jr. Australia is the "Official Burger of UFC." UFC and Carl's Jr. are two global powerhouses, and we know this partnership will enable both brands to unlock new audiences," said Mike Woida, President of International at CKE Restaurants Holdings. "As we continue to grow our business in Australia, we look forward to getting our delicious burgers into the hands of UFC fans across the region and around the world."To build excitement leading up to the UFC's first-ever Fight Night in Paris, Carl's Jr. Australia is giving one lucky customer the chance to win an Ultimate Prize Package – a VIP trip to a UFC Event in Las Vegas. More details will be posted via Carl's Jr. Australia and UFC ANZ social channels within the next month, so make sure to stay tuned."We're delighted to partner with such an iconic and beloved brand like Carl's Jr. Australia and welcome them as our first Official Quick Service Restaurant partner within the ANZ region," said Nick Smith, Vice President of Global Partnerships, UFC. "Much like UFC, Carl's Jr. recognizes the appetite and growth opportunities within this region, and we could not be more eager to collaborate and engage with new audiences and fans within this category."With custom co-branded creative, guests will be able to enjoy a taste of the UFC and celebrate the newest star in the octagon!...
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2022-06-28
Davies signs five-year endorsement deal with BMO
Canadian men’s national soccer team player Alphonso Davies has signed a five-year sponsorship with Bank of Montreal, giving the bank a tie to one of Canada’s most recognizable young sports superstars.“Alphonso is a rising star on the world stage,” Cam Fowler, BMO’s chief strategy and operations officer, said in an interview with TSN. “He’s a champion and well recognized now. We think he has the real potential to get to transcendent levels like Sidney Crosby, Steve Nash, Clara Hughes, and Penny Oleksiak.”Nick Huoseh, Davies’ Edmonton-based agent, said he had been negotiating with BMO for the past year.“They have big plans for Alphonso, and this just made sense,” Huoseh said. “When Alphonso opened his first joint bank account with his mother when he was 15 after he had signed with the Whitecaps, it was with BMO.”Neither Fowler nor Huoseh disclosed financial terms.The deal with the 21-year-old Davies gives BMO a powerful marketing tool ahead of the next two men’s World Cups. Canada’s men’s team has qualified for the 2022 World Cup in Qatar – Canada’s first appearance in the tournament since 1986 – and will automatically play in the 2026 World Cup as one of the three host countries alongside the U.S. and Mexico.BMO plans to feature Davies in television and social media advertising campaigns.“Alphonso has a spectacular following on social media and a youth-skewed base,” Fowler said. “He’s recognized as a positive role model.”Fowler said Davies, who plays left back for Germany's Bayern Munich, is the first athlete BMO has signed to an endorsement since Ian Miller, who won a silver medal in equestrian at the 2008 Summer Olympics in Beijing.According to a study released in April by Toronto-based IMI International, which works with companies to evaluate the effectiveness of corporate sponsorships in sports, music and other industries, Davies was the most marketable active Canadian athlete.The study examined how aware respondents around the world were of active Canadian athletes, their likeability, and whether respondents would want to meet the athletes and support the brands they endorse.Source: https://www.tsn.ca/rick-westhead-alphonso-davies-signs-five-year-endorsement-deal-with-bmo-1.1818298...
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2022-06-28
Soft drinks company Robinsons ends Wimbledon sponsorship after 86 years
The company said it was looking to "broadening our summertime reach to beyond the Wimbledon fortnight".Robinsons and Wimbledon have called it quits after their 86-year partnership, one of the oldest in sports.In a tweet, the soft drink corporation confirmed that it will not extend its contract with the All England Lawn Tennis Club. Robinsons Lemon Barley Water was first publicly introduced in bottles on the steps of the umpires' seats at Wimbledon.“Robinsons is no longer sponsoring Wimbledon fortnight and this year will be celebrating the whole of summer with The Big Fruit Hunt – an interactive opportunity to find virtual fruit and win real prizes,” the tweet read.That year, American Helen Moody and British Fred Perry won the singles titles, and squash was named the official soft drink sponsor for the championships.A representative for Britvic, which owns a number of beverage brands including Robinsons, said the company was "extremely proud" to have been such a significant partner to this historic tournament for so many years as well as the larger role we have played in enhancing engagement with the game of tennis in the UK.The company said it was looking to "broadening our summertime reach to beyond the Wimbledon fortnight".The All England Lawn Tennis Club said the partnership ended by "mutual agreement"."We are tremendously proud of the historic association with Robinsons over so many years, and thank them for the wider role they have played in supporting Wimbledon and tennis across the UK," a statement said.Wimbledon and Robinsons have been closely associated ever since, perhaps as close as Wimbledon and strawberries and cream, and in 1988 Robinsons launched the “anything else just isn’t tennis” slogan. The long-running sponsorship deal was surpassed only by Wimbledon’s 120-year link with Slazenger, the official ball supplier.Robinsons signed a three-year sponsorship agreement with Britvic to sponsor The Hundred, cricket's 100-ball competition, for the 2022 season last month.Source: https://www.dnaindia.com/sports/report-soft-drinks-company-robinsons-ends-wimbledon-sponsorship-after-86-years-2964061...
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2022-06-28
Big bucks for stadium names may not generate cash flow, but it boosts branding: expert
While naming rights might not add to profits, professor John Fortunato says there are other benefitsIf you're a Canadian sports fanatic, you've probably heard of the Rogers Centre and Scotiabank Arena. They're hard to miss, with their names plastered in bright lights and mentioned on national broadcasts. But does seeing Auston Matthews score a record-setting number of goals in Scotiabank Arena make you more likely to switch banks?Brands pay big bucks to have the right to name a stadium or arena. The Bank of Nova Scotia's deal for the naming rights to Scotiabank Arena is worth a reported $800 million, and BCE Inc. paid $100 million for a 20-year deal to put its name on the Bell Centre in Montreal. "When you think about Scotiabank Arena, it is not a Toronto venue. It's one of the most iconic venues in all of North America," said Laura Curtis Ferrera, Scotiabank's chief marketing officer."It's one of the most tagged locations in Canada on social media. And it's been the backdrop to some of the city's most historical moments, including the Raptors winning the NBA championship … It's immeasurable in terms of value."Scotiabank has the rights to stadiums across Canada, including the Scotiabank Saddledome in Calgary, all the way to the Scotiabank Centre in Halifax.Curtis Ferrera said the bank's internal research shows those partnerships are paying off. "When Canadians are familiar with our sponsorship, they are three times more likely to consider Scotiabank as their primary bank, and they are three times more likely to refer us to others," said Curtis Ferrera. But according to a study published in the Journal of Sports Economics, there actually isn't a direct relation between a building name and turning a profit. The study looked at company share prices before and after naming deals and found it didn't provide an economic benefit. But John Fortunato, a professor in communications and media management at Fordham University in New York, says it's not all about the direct advertising dollars.Building up a new brandFortunato said a naming deal can be a big boon for companies that are trying to get their name or product out there."You get tremendous brand awareness, right? I mean, there's just an exposure to millions of people in one simple way [and] you're not going to get that in any other format," Fortunato told Cost of Living host Paul Haavardsrud.He uses the example of the Crypto.com Arena. The downtown Los Angeles venue had been known as the Staples Center, home of the Lakers, Clippers and Kings. It was the stage for legends such as Kobe Bryant, Wayne Gretzky and countless music superstars.But now, Crypto.com gets to play host to those top athletes and events."It certainly provides that air of legitimacy for an entire industry," Fortunato says. And there are other benefits, he says. Having its name on the building usually gives the company its own business suite at the arena, he says, which can be used to reward staff or for business meetings with clients. Companies can also use a building name as part of a marketing campaign."The naming rights might only be sort of the front door, if you will, of what a much larger sponsorship campaign might entail," he says. That's why Scotiabank got into the name game. Curtis Ferrera says the push started 20 years ago, as the company took a shot at being Canada's "hockey bank." "The natural extension of that is, what are those few iconic venues that are meaningful to Canadians that can round our full interest in hockey, our full sponsorship of hockey."Not for everyoneBut Fortunato says not every naming deal is a no-brainer. "I think you have to be aware of what your own brand's goals are. You know, so if it's basic exposure, this is a great vehicle. If your brand is well known, then maybe this isn't."Besides there being no evidence that a naming contract boosts profits, it can also create a tricky scenario if a company folds. Like in the case of Crypto.com, as bitcoin and other cryptocurrencies crash, teams like the Lakers and Clippers have to take a look at what impact that could have, said Fortunato. "If there starts to be such a negative association with that industry that it starts to reflect on them a little bit, why are you doing business with these entities?" he said. Branding backlashSome venues, like Yankee Stadium in New York City, have remained brand free, opting not to take money from a big company. Fortunato says if the Yankees were to give up naming rights to the iconic stadium, the organization would be met with an outcry — but in the end, it probably wouldn't matter. "I think the Yankees would face huge backlash …. They would be viewed as greedy," Fortunato says. "Would that prevent people from going to Yankee games? Not sure. Would that stop people from watching the Yankees on television? Doubt it. Buying jerseys, buying hats? Probably not."People get used to it, even after the arena has changed names.To this day, some people still call the home of the Leafs and the Raptors the Air Canada Centre, and it may be hard for many to refer to the old Skydome as Rogers Centre. But as time goes on, Fortunato said the new name will take over. "One of the things that happens with all these branding locations, you just get used to it," he said."The first time you see you're like, 'Boy, that seems weird.' And then it just becomes part of the fabric."Source: https://www.cbc.ca/radio/costofliving/arena-naming-rights-1.6489834...
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2022-06-28
Longtime partner Scotiabank says it is pausing Hockey Canada sponsorship
Public funding also frozen in response to group's handling of alleged sex assaultScotiabank is putting its Hockey Canada sponsorship on ice.The financial institution said Tuesday the pause will last until it's confident the right steps are taken to improve the culture within the sport.The development comes after the federal government froze public funding to the national federation last week in response to its handling of an alleged sexual assault and out-of-court settlement.Hockey Canada quietly settled a lawsuit last month after a woman claimed she was assaulted by members of the country's 2018 gold-medal winning world junior hockey team at a gala and golf function four years ago in London, Ont.None of the allegations have been proven in court.Hockey Canada executives were grilled by legislators on Parliament Hill last week during a Standing Committee on Canadian Heritage meeting looking into the matter."Like so many of you, I was appalled by the recent reports of alleged assault involving younger ambassadors of Canada's game," Scotiabank president and CEO Brian J. Porter wrote in an open letter. "We believe we have a responsibility as hockey lovers and sponsors to contribute to positive change in the sport."We are committed to ensuring that hockey is safe, inclusive and accessible."Porter added planned Scotiabank marketing and events at the pandemic-delayed 2022 world juniors in August will be cancelled, with the investments redirected into other programs, including one that aims to help eliminate financial barriers for young people in the game, and the women's world championship.Hockey Canada's coffersBusiness development and partnerships have previously made up 43 per cent of Hockey Canada's coffers, according to the organization's numbers, ahead of funding agencies (14 per cent), insurance premiums (13 per cent), interest revenue (10 per cent) and the taxpayer funds (six per cent).Scotiabank said it's making a donation to the Canadian Women's Foundation, which supports victims of gender-based violence. It also expects Hockey Canada to fully co-operate with the federal government's audit and ensure the company's funding was used as intended.Hockey Canada said in a statement Tuesday it "values" its relationship with Scotiabank, adding "we both respect and understand their decision.""Hockey Canada is on a journey to change the culture of our sport and to make it safer and more inclusive, both at the rink and in our communities," the statement read. "We have been on this journey for some time, but we agree that more needs to be done, and more quickly."Hockey Canada said last week it needs to "do more" to build a safer culture following a tumultuous week that included president Scott Smith and outgoing CEO Tom Renney getting called to the floor by parliamentarians."We were all expecting answers to all the questions, the many questions, that we have regarding how they handled the whole situation when they testified," Pascale St-Onge, the federal government's minister of sport, told reporters in Ottawa last Wednesday."Unfortunately, we did not receive many answers."St-Onge said at the time Hockey Canada would only have its public money restored once officials produced an incomplete report by a third-party law firm hired to investigate the 2018 incident allegedly involving eight players.She added Hockey Canada must also become a signatory to the Office of the Integrity Commissioner, a new government agency with the power to independently investigate abuse complaints and levy sanctions.The woman who made the assault allegation, now 24 years old, was seeking $3.55 million in damages from Hockey Canada, the Canadian Hockey League and the unnamed players.Details of the settlement have not been made public, but Smith testified Hockey Canada came up with the funds, adding no government money was used. St-Onge ordered the audit to make sure that's the case.The Standing Committee on Canadian Heritage is set to meet July 26 and 27 to hear from more witnesses. It has also requested to see a redacted copy of the non-disclosure agreement related to the out-of-court settlement and a long list of Hockey Canada communications.Hockey Canada quietly settled a lawsuit last month after a woman claimed she was assaulted by members of the country's 2018 gold-medal winning world junior hockey team at a gala and golf function four years ago in London, Ont.St-Onge has said she only learned of the situation in a phone call with Renney days before TSN broke the story last month. Hockey Canada said it informed Sport Canada of the situation in June 2018.Bloc Quebecois motion approvedThe House of Commons unanimously approved a Bloc Quebecois motion last week to pursue an independent investigation that will look into how Hockey Canada dealt with the allegations.The organization hired Toronto law firm Henein Hutchison LLP to conduct its investigation, but Smith and Renney told MPs that while players present at the event in London were "strongly encouraged" to participate, it was not mandated.Renney initially testified between four and six of the 19 players in question spoke with investigators before Smith indicated later the number was 12 or 13."Their mechanism (to investigate) is not well-functioning," St-Onge said last week.Hockey Canada has said repeatedly the woman declined to speak with police or its investigators.Smith and Renney reiterated to the committee the woman also chose not to identify the players. The executives added Hockey Canada still does not know the identities of the eight players in question.Smith said London police informed Hockey Canada its criminal investigation was closed as of February 2019. The independent investigation ended in September 2020, but Renney testified the report is incomplete and shouldn't be released despite the fact in contained recommendations.The NHL, which has said it also only recently learned of the allegations, is conducting an investigation because some of the players in question are now in the league.Hockey Canada received $14 million from Ottawa in 2020 and 2021, including $3.4 million in COVID-19 subsidies, according to government records obtained by CBC and TSN.Smith testified Hockey Canada has reported three sexual assault complaints in recent years, including the London incident, but declined to discuss the other two in front of the committee.Source: https://www.cbc.ca/sports/hockey/scotiabank-sponsorship-hockey-canada-1.6504003...
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2022-06-27
Monster Energy announces partnership with Thredbo
Monster Energy Australia has announced a multi-year partnership with Australian Alpine Resort, Thredbo.The partnership means Monster has exclusive pourage rights on the mountain, naming rights to Anton’s Terrain Park, and its signature branding will be visible across Thredbo.Jarrad DeBritt, Australia Sales Director of Monster Energy, said Monster has always had a place on the slopes with its rich, global history in the snow and MTB action sports arena.“As the number one Alpine resort in Australia, we’re thrilled to be partnering with Thredbo and to be bringing Monster to the Mountains.”Andrew Hodder, National Business Manager at Coca-Cola Europacific Partners (CCEP), said he’s pumped to have Monster Energy as the official energy drink of Thredbo Resort.“I look forward to working with Monster and Thredbo, bringing to life some amazing on mountain activations to support both of these great brands. Coca-Cola and Thredbo have had a long-standing partnership, and with Monster now on board, even more opportunity awaits all our brands. Exciting times ahead!”Skiers, snowboarders, and snow bunnies can expect Monster giveaways and promotions featuring Thredbo ambassador, Monster Energy athlete, and dual Olympic medallist Tess Coady.“I’m super-stoked that Monster Energy has joined forces with Thredbo and look forward to working with them both to develop the Terrain Park and other riding opportunities in Australia’s number one resort,” said Coady.DeBritt said he sees Coady as an influencer that the next generation of snow athletes in Australia look up to.“We look forward to building out her profile in partnership with Monster Energy and Thredbo and supporting her on the slopes.”Source: https://www.c-store.com.au/monster-energy-announces-partnership-with-thredbo/#:~:text=Monster%20Energy%20Australia%20has%20announced,will%20be%20visible%20across%20Thredbo....
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2022-06-27
Cadillac Fairview Celebrates Calgary Stampede with the Return of Traditional Pancake Breakfasts at CF Chinook Centre and CF Market Mall
Calgarians are welcomed to mark Stampede with the return of the beloved in-person pancake breakfast, along with live entertainment and CF SHOP! Card® giveaways In celebration of the 2022 Calgary Stampede, CF Chinook Centre and CF Market Mall are pleased to once again safely welcome back shoppers to their annual Stampede Breakfasts. The festivities will kick off at CF Chinook Centre on July 9th from 7:00 a.m. to 11:00 a.m., followed by CF Market Mall on July 12 from 9:00 a.m. to 11:00 a.m. (rain or shine). Both CF Chinook Centre and CF Market Mall's pancake breakfasts are a beloved Calgary tradition where families from communities all over the city gather to celebrate the spirit of Stampede and bask in family-friendly fun. "For more than 60 years, Cadillac Fairview has extended a seat at the breakfast table to Calgarians as part of the unofficial kick-off to the Stampede," said Cam Gresko, Vice President Operations, Cadillac Fairview. "Our breakfasts are iconic to many residents who join us year after year at our two Calgary shopping centres. For some, the Stampede experience isn't complete without a pancake breakfast and we're looking forward to welcoming the community to mark this memorable tradition." Calgarians can visit the East parking lots of both CF Chinook Centre and CF Market Mall to participate in the pancake breakfast experiences to enjoy fresh pancakes, sausages, and all the fixings. CF Chinook Centre will feature live musical performances by Craig Moritz, The Heels and Jake Mathews and at CF Market Mall, live entertainment will be provided in partnership with the Stampede Caravan. Delivering on its commitment of building vibrant communities, CF Chinook Centre will present a donation to the Alberta Children's Hospital during the breakfast. At this time, media will have the opportunity to interview Paige O'Neill, General Manager of CF Chinook Centre, and Jennifer Brading, Event Coordinator from the Alberta Children's Hospital Foundation, in addition to photo and camera opportunities to capture this signature event. To celebrate its annual return, both CF locations will host CF SHOP! card promotions. Shoppers who spend $100 or more at any CF Chinook Centre or CF Market Mall retailers can bring their receipts to Guest Services to receive a complimentary $10 CF SHOP! card (maximum of 2 cards per guest, while quantities last). Additionally, throughout the 10-days of festivities, participating retailers will be offering exciting promotions, in-store experiences and one-of-a-kind products. CF Chinook Centre 62nd Annual Stampede BreakfastWhen: Saturday, July 9, 2022 | 7:00 a.m. to 11:00 a.m. (Rain or shine)*Cheque presentation with Alberta Children's Hospital is scheduled between 8:45-9:30 a.m.Where: CF Chinook Centre: 6455 Macleod Trail SW, Calgary Alta – East parking lot, Macleod Trail entranceWho: Calgarians, volunteers, staff, sponsors & Paige O'Neill, General Manager of CF Chinook Centre and Jennifer Brading from the Alberta Children's Hospital Foundation CF Market Mall 51st Annual Stampede Caravan BreakfastWhen: Tuesday, July 12, 2022 | 9:00 a.m. to 11:00 a.m. (Rain or shine)Where: 3625 Shaganappi Trail NW, Calgary, Alta – East parking lotWho: Visits from the Stampede Queen & Princesses, Rodeo cowboys, hoop dancers, and country music *Please note that accessible media parking can be arranged in advance of the breakfast. To confirm your attendance and interview, please RSVP to stephanie.matthias@northstrategic.com in advance of the event. ...
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2022-06-27
Xbox Canada and the Toronto Blue Jays join forces to give fans “All Access”
Fans can enter the Blue Jays Access Unlocked contest for a chance to win exclusive prizes and experiences for the 2022 seasonXbox Canada announced an official sponsorship with the Toronto Blue Jays to give gaming and baseball fans special access to Canada’s Major League Baseball team through unique content, contests and curated experiences for the remainder of the 2022 season.Beginning today, fans can enter monthly for a chance to win one of four exclusive “Access Unlocked” experiences with the Toronto Blue Jays. In addition to Blue Jays swag and tickets, prizes include the opportunity to have brunch in the dugout, hit baseballs in the team’s batting cages, a virtual meet and greet with a player, photo ops on the field and a chance to watch the Blue Jays pre-game batting practice.“Teaming up with the Toronto Blue Jays is just another way we’re giving fans more access to elevated experiences and entertainment,” says Christina Verdurmen, North America Gaming Lead for Xbox. “We look forward to working with one of Canada’s most iconic sports teams to create moments of joy and connectedness for our entire gaming community.”Fans can see here for more information and to enter the Blue Jays Access Unlocked contest: www.bluejays.com/XboxAccessUnlockedContest...
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2022-06-24
Tennessee Titans Select Shift4 as Official Payment Processor at Nissan Stadium
The Tennessee Titans have selected Shift4 (NYSE: FOUR) the leader in integrated payments and commerce technology, to process payments for its food and beverage concessions and retail sales at Nissan Stadium.Shift4 will provide an end-to-end integrated payment solution across the venue, including the company’s VenueNext point-of-sale system, mobile ordering, and mobile wallet integration. This cutting-edge solution will roll out at ‘WWE Summerslam’ on July 30.Home to the Tennessee Titans, Nissan Stadium hosts a variety of events each year for Titans’ games, large scale concerts and more. In 2022, Nissan Stadium has already hosted events like the NHL Stadium Series, Garth Brooks’ two-night stadium tour and CMA Fest. The venue recently welcomed 57,211 fans for Kenny Chesney, setting a record for single-day concert attendance at Nissan Stadium.“Providing an excellent fan experience is always a top priority for us at the Titans. Shift4’s cutting-edge technology will make purchasing food, beverage, and merchandise seamless and easy for all events at the stadium,” said Gil Beverly, Titans Sr. Vice President, Chief Marketing and Revenue Officer. “Shift4’s integrated commerce solutions enhance the customer experience at more than 100 sporting venues across the U.S., and we look forward to delivering their state-of-the-art technology for our fans this season.”Under the agreement, Shift4 will become the Official Payment Processor for the Tennessee Titans and Nissan Stadium.“Nashville is one of the fastest growing cities in the country, and home to some of the best sports and entertainment available,” said Anthony Perez, Shift4’s Head of Enterprise. “We are confident our end-to-end commerce solution will make the Titans’ fan experience better than ever while simplifying operations for the venue.”...
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2022-06-24
Startech.com To Strengthen Community Connections With $1.5M Naming Sponsorship of Local YMCA
StarTech.com and the YMCA of Southwestern Ontario, joined by the facility partners from the City of London and the London Public Library, announced a $1.5M sponsorship to the YMCA by StarTech.com to rename the community recreation facility on Southdale Road West, currently known as Bostwick Community Centre, YMCA, & Library, to StarTech.com Community Centre, YMCA, & Library.The 15-year sponsorship agreement will see StarTech.com help the YMCA and its partners to strengthen the connections that are key to community health and wellness, said CEO Paul Seed."StarTech.com is passionate about supporting the community and we believe it drives our success. Since our founding as a small London startup in 1985, we've grown to have operations across 23 countries worldwide, and the company and its employees have supported many charitable and non-profit organizations along the way. We are particularly proud to sponsor the YMCA right here in London, StarTech.com's hometown," said Seed. "StarTech.com is committed to enable and build an even healthier, stronger and united London, for this generation and the next."Shared focus and values is precisely what makes StarTech.com and the YMCA such a great fit as partners, said YMCA CEO, Andrew Lockie."In the same way that StarTech.com is so much more than a provider of IT connectivity accessories, the YMCA is so much more than a place to exercise. This sponsorship represents a connection between two organizations who care deeply about community and believe in innovation to improve lives and strengthen futures," said Lockie. "We are proud of this partnership and so grateful for StarTech.com's commitment to support our mission to build healthy, strong, and inclusive communities."Strong communities are ones where no individual or family is left behind, added Mayor Ed Holder, which makes the support that much more meaningful as London, like all communities, grapples with the pandemic and plans for recovery. "Although many of the social issues we are seeing pre-date the pandemic, now more than ever we need to ensure equal access to health and wellness, to help people to rebuild connections, confidence, and a sense of belonging," confirmed Holder. "This partnership will help our community do exactly that.""Our community benefits greatly from collaborations like this," shares Library Board Chair, Brain Gibson. "This facility fosters strong connections in those who visit and in those who work in these spaces. We witness this daily on the faces and in the comments of our visitors, who need a facility like this more than ever."The facility is jointly operated by the YMCA and London Public Library, under an agreement with the City of London, and includes a public library, twin-pad arena, walking track, community kitchen, and two swimming pools. It offers a range of programs and services for YMCA members and the general public.Funds will be used towards the highest priority programs and services which will evolve over time based on community needs. This includes a key focus on the Y's charitable mission to be open to all regardless of ability to pay. Each year 35% of YMCA members are subsidized to participate in its programs and services....
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