2021-09-28
Caps Announce Caesars Entertainment as First-Ever Jersey Patch Partner
Caesars Sportsbook logo debuts on home and third jerseys starting with the 2022-23 NHL season in first announced team agreement in NHL's Jersey Advertising ProgramThe Washington Capitals and Caesars Entertainment Inc. (NASDAQ: CZR) announced a multi-year partnership agreement today that places the Caesars Sportsbook logo on Capitals home and third jerseys worn for games played at Capital One Arena beginning with the 2022-23 NHL season. The landmark announcement marks the first team announced agreement in the NHL's Jersey Advertising Program.Caesars Sportsbook, the best-in-class sportsbook offering, will have its logo worn on the Capitals home and third jerseys, with the 3 x 3.5 inch patch positioned on the upper right chest area of the jersey. An industry first, the introduction of the Caesars Sportsbook patch follows the historic opening of the Caesars Sportsbook at Capital One Arena in May 2021.In addition to the home jersey patch, Monumental Sports & Entertainment (MSE) and Caesars Sportsbook expand their partnership with additional Casino, Gaming and Caesars Rewards programming elements. The agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena. "Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals' inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL," said MSE president of business operations and chief commercial officer Jim Van Stone. "Together as two industry leaders, we've built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation's capital."The NHL's Jersey Advertising Program begins with the 2022-23 NHL season and allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals will announce an away jersey sponsor at a later date."Being woven into the Washington Capitals jersey is an exciting chapter in our collective story," said Chris Holdren Co-President of Caesars Digital. "Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena."MSE and Caesars Entertainment previously made history with the opening of Caesars Sportsbook at MSE's Capital One Arena. Marking a major milestone in U.S. sports history, the sportsbook officially opened in May 2021, becoming the first ever sports betting venue to open within a U.S. professional sports facility. A first-of-its-kind, marquee destination for local, regional and global visitors, the two-story, 18,000 square-foot venue features 17 betting windows and 12 self-service betting kiosks, as well as Verizon 5G Wi-Fi capability so fans can place wagers on mobile devices. The newly-launched and easy-to-navigate Caesars Sportsbook by William Hill app integrates mobile sports betting with Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships. True to the legendary Caesars brand, the app provides an expansive array of wagering opportunities, including live in-game betting and flexible limits on the bets players want to make....
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2021-09-27
New York Rangers, Carolina Hurricanes land new helmet sponsors this coming season.
- The NHL Rangers will have Benjamin Moore & Co., a Montvale, N.J.-based paint, color and coatings brand, as their new helmet sponsor via a multiyear deal.- Lenovo will become the Hurricanes' helmet sponsor, continuing a long-standing community and marketing partnership between the team and tech company....
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2021-09-23
lululemon Partners with COC and CPC as Official Outfitter of Team Canada through 2028
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege. Through this partnership, all of us at lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”As Official Outfitter, lululemon will design Team Canada’s apparel and accessories for the Games and provide every athlete, coach and Mission Team member with clothing for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities and Athletes’ Village wear. “We’re thrilled to welcome lululemon to Team Canada,” said David Shoemaker, CEO and Secretary General of the Canadian Olympic Committee. “lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection. It’s also a company that puts its values first. At the COC we believe we can transform Canada through the power of sport. Partners like lululemon, who live their values and make a positive difference, are what enable us to do that. Through this partnership we are writing a new and innovative chapter for Team Canada, and we can’t wait for the story to unfold over the next four Olympic and Paralympic Games.”At the heart of the Team Canada collection is the Future Legacy Bag available today—a new special edition item for which 10% of the sales of each bag sold will support the Canadian Olympic Foundation and Paralympic Foundation of Canada. This give-back program will help make more Olympic and Paralympic dreams a reality while also marking the first time one item has benefited both foundations and is aligned with lululemon’s core value of inclusion. Also on sale today is a selection of Team Canada apparel and accessories available online and in lululemon stores across Canada. The Team Canada athlete kit, along with additional designs available to consumers, will be revealed next month.“This is an exciting partnership, and we are so delighted to be welcoming lululemon into the Olympic and Paralympic communities,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “Through the work being done to ensure accessible and inclusive clothing, this is a partnership that will provide high-quality and stylish gear for Team Canada and also seek to promote and support sport for people of all abilities. lululemon, like us, believes in the power of sport to create positive change and we look forward to working together throughout the partnership to do just that.”lululemon’s partnership with the COC and CPC will also include the development of experiences and tools to help athletes maximize their potential both on and off the field of play. In addition to the Future Legacy Bag give-back program, a focus on yoga, mindfulness and recovery support is foundational to the partnership and lululemon’s ongoing commitment to athletes of all abilities.As a brand committed to designing technical and innovative product for and with athletes, lululemon has long been a champion of sport—helping athletes in Canada, and around the world, push their limits and perform and feel their best. In celebration of the partnership and the brand’s new role, lululemon will increase its support of Team Canada through its roster of ambassadors who embody the brand and who have made an impact in their sport and their communities as they strive to achieve their goals. Ambassadors include: Brooke D’Hondt (Snowboard), Piper Gilles (Figure Skating), Liam Hickey (Para Ice Hockey), Justin Kripps ​(Bobsleigh), Brigette Lacquette (Ice Hockey), Paul Poirier (Figure Skating), Dawn Richardson Wilson ​(Bobsleigh), Cassie Sharpe (Freestyle Skiing), John Tavares (Ice Hockey) and Frédérique “Fred” Turgeon ​(Para Alpine Skiing)....
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2021-09-23
Global international money transfer provider, OFX named Official Currency Exchange Provider of the National Hockey League
OFX and NHL announce multiyear North American sponsorshipGlobal international money transfer provider OFX (ASX: OFX) and the National Hockey League today announced a multiyear North American sponsorship, naming OFX as the Official Currency Exchange Provider of the NHL®.As part of the new partnership, OFX will share with NHL fans how easy and affordable it is to move money around the world from both the U.S. and Canada. OFX will also manage a portion of the NHL's own currency exchange requirements. OFX will highlight the connection between player exchange moves and money exchange moves by sponsoring the NHL.com OFX Trade Tracker, the official list of completed trades that provides a one-stop shop for news, analysis and reaction from around the NHL as teams position themselves for the present and beyond.OFX will also have brand presence at the 2022 NHL Heritage Classic™ and 2022 NHL Stadium Series™, in addition to other activation opportunities at NHL tentpole events in future seasons. Additionally, OFX and the NHL will create unique content across OFX and NHL-controlled media platforms to engage fans."I'm thrilled to announce this partnership with the NHL, a global sport with players and fans from around the world," said Alfred Nader, President of OFX, North America. "The NHL does a tremendous job of connecting with the passion of its fans and we are looking forward to helping build that connection through support at the League, team and community levels, while offering the League, Players and fans a better way of moving money internationally.""As a premier global sport that connects people from around the world, the NHL is thrilled to welcome OFX, a leader in global money transfer as our Official Currency Exchange Provider in North America," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "We look forward to OFX providing best-in-class exchange services to our teams, Players, front office staff and fans."OFX helps businesses and people move money across borders with ease and supports growing domestic businesses with overseas expansion. Recent survey data from OFX shows 69% of respondents are considering international expansion in the next year. OFX provides easy currency transfers, competitive rates, and 24/7 human service to help businesses and individuals save time and money when moving currency from A to B.NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo and NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2021.  All Rights Reserved....
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2021-09-21
Under Armour Countersues UCLA In Sponsorship Rift
 Under Armour Inc. has filed a countersuit three weeks after a Los Angeles Superior Court judge refused to dismiss UCLA’s $200 million lawsuit against Under Armour. According to Baltimore Business Journal, Under Armour, in the countersuit, claims UCLA breached its contract by failing to provide marketing benefits while teams were unable to perform due to the suspension of college sports last year amid the COVID-19 pandemic. Under Armour also charged UCLA violated a separate agreement by using social justice patches to cover the brand’s logo on uniforms provided to the University after the original sponsorship deal was terminated. The company is seeking an unspecified amount in damages to be determined at trial. UCLA sued Under Armour in August 2020, alleging a breach of contract after the apparel company reneged on its 15-year, $280 million sponsorship deal with the school that was the most lucrative in the history of college sports. Photo courtesy Daily Bruin Source: https://sgbonline.com/under-armour-countersues-ucla-in-sponsorship-rift/...
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2021-09-20
Burnley Football Club to wear Alzheimer’s Society sponsorship for World Alzheimer’s Day
 Burnley FC’s principal front of shirt partner Spreadex is donating its front-of-shirt branding to the Alzheimer’s Society, in support of the club’s work with the charity, for the Clarets’ Carabao Cup fixture against Rochdale on Tuesday, 21st September. The initiative will see Burnley FC replace the Spreadex Sports logo with the logo of the Alzheimer’s Society, helping raise awareness of the leading dementia charity’s work on World Alzheimer’s Day. The news follows Burnley’s third kit launch, which will see the club donate £5 to Alzheimer’s Society for every shirt sold – with the £5 amount per shirt being generously matched by Spreadex. Burnley Football Club’s Head of Commercial Partnerships Ella Cummins said: “We’re delighted that we are able to highlight such a valuable cause through the front of shirt and would like to thank Spreadex for making this possible. For many of us, this is a cause close to our hearts, and as a club we are looking forward to working closely with Alzheimer’s Society over the coming year on some great initiatives. “We will also be creating a raffle for the match-worn shirts and warmup t-shirts following the game with all money raised from the £5 raffle ticket going to support Alzheimer’s Society. We’re hopeful that through the third kit sales and the raffle, we will be able to raise a significant sum for the charity, supporting the invaluable work they do for those living with dementia.” Alex Hyde-Smith, Director of Fundraising at Alzheimer’s Society said:  “We can’t thank Burnley FC enough for giving us this platform to have our logo front and centre on such a special day for us at Alzheimer’s Society, as well as generously donating proceeds of the third kit to our vital work. The last two years have been really tough for people affected by dementia but thanks to the generosity of Burnley FC, we can raise crucial funds and awareness of dementia and the support available, so no-one has to face dementia alone. “As part of our Sport United Against Dementia campaign, we look forward to working more closely with the club, building on the fantastic work already being done to support people living with dementia in the local community.” Spreadex CEO Dave MacKenzie said: “We are really pleased to be able to continue to support Burnley FC’s fantastic work in the community and its charitable activities. Donating our shirt sponsorship space was something we were keen to do to mark World Alzheimer’s Day and I hope this initiative with raise important awareness amongst football fans.” Spreadex have also pledged to make a charitable donation of £1 to Burnley FC’s wider community activities for every Carabao Cup bet placed with them on Tuesday. Burnley FC is also encouraging supporters to partake in the #MyTurfMemories campaign, highlighting the importance of helping rekindle fond memories for people living with dementia. Fans are being asked to send in their favourite Clarets memories to form a heart-warming content series in the hope of amplifying the charity’s work even further, after people with dementia have been worst hit by coronavirus. Burnley FC is supporting Alzheimer’s Society’s Sport United Against Dementia campaign, which will bring the sporting world together to fund research, help people remain connected to their local communities through the clubs they know and love and build awareness of the condition. The campaign will also raise funds towards the charity’s vital support services to ensure the sporting community can get the dementia support they need and deserve. –ENDS– Jack Cork, Phil Bardsley and Ashley Westwood – Alzheimer’s Society For more information, please contact: Burnley FC Contact:Samuel WakefieldSamuel.wakefield@csm.com07788 352002 Spreadex PR team:spreadex@ready10.media020 3897 0333 About Spreadex Spreadex is the only firm to offer the option of two types of sports betting – fixed odds and spread betting – plus financial trading.Spreadex is one of the longest-established companies in the betting, trading and gambling industry and has won a number of awards for its product development and focus on customer service.Spreadex has been listed three times in the Sunday Times Profit Track list of top 100 fastest-growing UK companies and was named in the FT1000 report of the top 1000 fastest-growing companies in Europe in 2017. About Alzheimer’s Society To find out more about Alzheimer’s Society, visit www.alzheimers.org.uk To find out more and donate to Alzheimer’s Society’s Sport United Against Dementia, visit alzheimers.org.uk/SUADAlzheimer’s Society is here for anyone affected by dementia. For support or advice you can call their Dementia Connect support line on 0333 150 3456.Alzheimer’s Society is the UK’s leading dementia charity. We provide information and support, fund research, campaign to improve care and create lasting change for people affected by dementia in England, Wales and Northern Ireland.Dementia devastates lives. Alzheimer’s Society research shows that 850,000 people in the UK have a form of dementia.Dementia deaths are rising year on year and 225,000 will develop dementia this year – that’s one every three minutes.The total cost of care for people with dementia in the UK is £34.7 billion. This is the equivalent of more than £40,000 per person with dementia.Until the day we find a cure, Alzheimer’s Society will be here for anyone affected by dementia – wherever they are, whatever they’re going through. Everything we do is informed and inspired by them. Press Office: 0207 423 3595/07802 688 774 Email: press@alzheimers.org.uk Source: https://sponsorship.org/burney-football-club-to-wear-alzheimers-society-sponsorship-for-world-alzheimers-day/...
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2021-09-20
OLG and NBA showcase Canada’s love of basketball with special event at TIFF 2021
Five Canadian filmmakers explore what basketball means to them through short filmsEver since Toronto’s incredible 2019 NBA championship victory, Canadians across the country have a renewed love of basketball. Many casual fans were converted to superfans, and this year, they have another reason to celebrate. The NBA marks its 75 anniversary th this November. To commemorate the milestone and what it means to Canadians, the Ontario Lottery and Gaming Corporation (OLG) has partnered with the Toronto International Film Festival and the NBA to premiere a short film programme, dubbed “NBA Films For Fans created with OLG”, at this year’s Festival.OLG is a proud supporter of the Ontario arts and entertainment industry, and this collaboration with TIFF and the NBA has helped Canadian BIPOC filmmakers express how basketball has touched their lives. Each filmmaker received a grant from the NBA and support from OLG as well as unprecedented access to the league’s archives. Each will receive additional promotional support from the league to spread their work far and wide during the upcoming season.Filmmakers Romeo Candido, Shawn Gerrard, Kathleen S. Jayme, Thyrone Tommy and S.M. Turrell all share their personal takes on pieces of the league’s history. Candido and Gerard explore NBA history through families, each film highlighting basketball as the glue for intergenerational bonds. Jayme’s work takes the audience through the fascinating evolution of the Toronto Raptors’ and Vancouver Grizzlies’ logos since the nineties. Tommy and Turell’s films chronicle breathtaking moments of the sport: from emotional draft picks to unforgettable shots.“Over the last 75 years, the NBA has become synonymous with exhilarating performances, global reach, and a commitment to a more equitable society,” said Leah Macnab, NBA Canada Managing Director. “We’re proud to collaborate with OLG and TIFF on this tribute to Canadian basketball fans, made possible by a brilliant roster of filmmakers who reflect the passion and diversity of our league.”“OLG is proud to be part of this unique partnership with the NBA,” says Randy Weyersberg, OLG’S Vice President of Brand Management and Marketing. “Supporting Canadian filmmakers who are so dedicated to a sport invented by Ontario-born Dr. James Naismith is a natural fit for OLG’S love of sport and play.”It’s fitting that Toronto is hosting the world premiere of the five-film series on September 17, just a few weeks before the anniversary of the very first NBA game, which was also held in Toronto in November of 1946 when the league was called the Basketball Association of America. The city’s team was named the Toronto Huskies. With the introduction of the Raptors in 1995, Toronto once again became a basketball hotspot, and generations of fans from across the country have flocked to the city ever since.“The history of Canadian basketball - from the first-ever NBA game at Maple Leaf Gardens to the birth of the Toronto Raptors, to their first NBA championship — is fundamental to the story of our city,” says Cameron Bailey, Toronto International Film Festival Artistic Director & Co-head.“The Toronto International Film Festival is proud to help bring basketball back to the North this September. We look forward to celebrating our love of the game with the NBA and OLG at this special event, as we showcase new work from Canadian filmmakers (and superfans).”At the TIFF world premiere, the filmmakers will take the stage to discuss their works during a Q&A in front of a live audience at TIFF Bell Lightbox.Throughout the year, each of the five NBA Films For Fans created with OLG will be released online on significant dates in the league’s history. Source:https://epaper.nationalpost.com/national-post-latest-edition/20210914/282157884374262...
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2021-09-20
Welcome to the newest partner of the Dallas Mavericks, Generation Tux!
The Mavs just became the most stylish team in the National Basketball Association....
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2021-09-20
Chiefs Recognize New and Extended Partners for the 2021 Season
On Friday, the Kansas City Chiefs announced a number of partnership agreements with local and national companies for the 2021 season, including 14 new partners and four renewals."After making it to back-to-back Super Bowls and hosting a third-straight AFC Championship Game, we've felt nothing but support from so many people locally and nationally, including our existing and new partners. After coming up just short of our ultimate goal last season, the organization is excited to approach the 2021 season as one team with one vision," Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said. "Last year was very difficult and unique for everyone and we want to thank these companies for sticking with us or joining us. Our sales and activation staffs have put so much work and focus into our partnership program, and the meaningful relationships we've created and grown will bring opportunities to everyone in our corporate family this season."New Partnerships:Club Car Wash was named the Official Car Wash of the Kansas City Chiefs as it opened its first location in the Kansas City market over the summer. With locations throughout Chiefs Kingdom – Missouri, Kansas, Iowa, Nebraska and Oklahoma – Club Car Wash has plans to open additional locations in the Kansas City area providing its first-class experience to Chiefs fans throughout the region. After starting as a family-owned business, Club Car Wash has transitioned to a co-ownership model that includes Chiefs tight end Travis Kelce.Diageo (Crown Royal) was named the Official Whisky of the Kansas City Chiefs. Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins. Promotions with Crown will include the Crown Royal Water Break and the Purple Bag Project, an opportunity for fans to write letters to military members who are currently serving abroad.Hyperice was named the club's Official Recovery Technology Partner, making the Chiefs the first NFL team to partner with the industry leader in recovery technology and the pioneer of percussion, vibration, dynamic air compression and thermal technology. The partnership taps into the club's highly engaged fanbase, educating Chiefs Kingdom on technologies used by the pros and inspiring fans to improve their own mobility and overall wellness. Chiefs players and athletic trainers have access to the award-winning Hypervolt Plus for game-time recovery via Chiefs-branded HyperTank carts, in addition to custom Hyperice installations in the training and locker rooms for players and staff.I Got It joined the Chiefs as the provider of Chiefs Bids, a marketplace and auction technology within the Chiefs Mobile app and on www.chiefs.com. Through its integrated auction platform, I Got It offers exclusive experiences, one-of-a-kind memorabilia and VIP hospitality to Chiefs fans everywhere. I Got It's technology provides fans the opportunity to purchase game-used items in real-time, creating stronger connections to the games and Kansas City's many stars on the field.Jim Beam® Bourbon was named the Official Bourbon of the Kansas City Chiefs. Reigning as the world's #1 bourbon brand, Jim Beam has been producing bourbon since 1795. The partnership includes marketing assets that will extend inside the stadium, as well as social media elements. The highlight of the partnership will be a themed bar located on the stadium's upper level and the brand's famous Barrel Batch Program.Nationwide became the Official Retirement Solutions Provider of the Kansas City Chiefs. Nationwide's commitment to extraordinary care and their long-standing partnership with the NFL allowed the partnership with the Chiefs to become a reality. Along with local activations, Nationwide is the presenting sponsor of the Walter Payton NFL Man of the Year Award – a prestigious honor that recognizes players who demonstrate excellence not only on the field, but also in their communities.Salvation Army joined the Kansas City Chiefs as the charitable organization dedicated to doing the most good – both globally and in the Kansas City area. They are committed to meeting human needs without discrimination and assist approximately 23 million Americans annually. Chiefs Kingdom will see an increased Salvation Army presence around the holiday season in the way of bell ringers and Big Red Kettles during the December home games.Sleep Number was named the Official Sleep + Wellness Partner of the Kansas City Chiefs. Sleep Number is focused on continuing to provide the players and fans with the quality sleep they need to stay game ready. Data-driven insights allow the team to best maximize sleeping patterns to help boost immunity, improve recovery, and increase energy – giving the Chiefs a competitive edge.Spicin Foods became the Official Sauces of the Kansas City Chiefs and is manufacturing and selling Chiefs-branded barbecue and hot sauces. The Kansas City company manufactures more than 1,500 sauce and rub products and will launch limited-edition six packs of sauces twice a year featuring Chiefs players on the bottle packaging. The partnership is unique in that it was the first time the NFL Players Association, an NFL club, and club partner launched a consumer product for retail. In addition to the limited-edition six-packs, two additional sauces have been released for individual purchase.StorageMart is the largest family-operated self-storage company in the world. The multi-year partnership makes StorageMart the Official Storage Provider of Chiefs Kingdom and aims to increase brand visibility for StorageMart in key markets. Central to the partnership is the Tackle Tracker. For each successful tackle this season, StorageMart has pledged to make a monetary donation in support of Big Brothers Big Sisters of America.Texas Tech University became an Official Higher Education Partner of the Chiefs. TTU is committed to the advancement of knowledge and continues to provide the highest standards of excellence in higher education. Based in Lubbock, Texas, TTU is continuing to find opportunities to broaden their reach and offer their world-class student experience throughout Chiefs Kingdom.Tom's Town became the Official Gin of the Kansas City Chiefs in May with its Tom's Town Botanical Gin. A premium gin distilled with 14 botanicals, it has won numerous prestigious awards in the spirits industry since it launched in 2016, including gold medals in both 2018 and 2019 at the respected Wine and Spirits Wholesalers of America Conference. As part of the announcement, Tom's Town produced a limited-edition, commemorative bottle in honor of the team.Transwest Truck Trailer RV was named the Official RV Partner of the Chiefs. The partnership is focused on several gameday enhancements, including the addition of the newly-created RV Row. Through the Transwest partnership, fans will have access to special experience opportunities, such as an ultimate VIP Tailgate experience. In addition, Transwest will take the Kansas City tailgating show on the road to at least one away game a season and will also host RV events at GEHA Field at Arrowhead Stadium.Vena Solutions became a proud partner of the Kansas City Chiefs as the Chiefs organization has begun using the Vena financial planning and analysis software to help streamline their reporting capabilities. Vena's partnership includes Chiefs executives highlighting the benefits that the Vena Solutions has brought to the club's organizational financial planning and analysis capabilities.Renewed Partnerships:Coca-Cola renews the longest-standing partnership in club history as the exclusive beverage partner of the Chiefs. Chiefs fans will continue to see Coke products throughout the stadium, and will also have the chance to compete for prizes through Coca-Cola's new interactive QR football experience. Fans will be able to scan a QR code in-stadium, or on select Coca-Cola packages, and try their hand at a virtual football toss experience to earn prizes ranging from signed Chiefs memorabilia to trips to see the Chiefs play on the roadKansas Lottery remains an official partner of the Chiefs and will again debut their Chiefs custom scratcher ticket where fans can win an Ultimate Suite Experience as well as signed merchandise. Through the Kansas Lottery PlayOn app, fans can also get a second chance to win on each ticket.McDonald's extends their partnership as the Exclusive Burger of Chiefs Kingdom. McDonald's will continue leading the efforts on Red Friday as the primary outlet for flag sales and donation collections for Ronald McDonald House Charities. Chiefs fans will also have the opportunity to receive buy-one-get-one Big Macs the day following each Chiefs game in which the defense records a sack.Mosaic Life Care returns as the Presenting Partner of Chiefs Training Camp. Based in St. Joseph, Missouri, Mosaic Life Care serves 35 counties in northern Missouri, Kansas, Nebraska and Iowa....
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2021-09-20
On Signs On As Sponsor Of Laver Cup
 The Swiss footwear brand On signed on as the Official Footwear Sponsor for the Laver Cup tennis event. The next event is being held at TD Garden, Boston from September 24-26, 2021. The multi-year agreement will have the Laver Cup on-court and on-site staff, including ball kids, being supplied with On footwear. Twenty-time Grand Slam champion Roger Federer is an ambassador and investor in On. A limited-edition Roger Advantage Laver Cup shoe was designed for the event. “Whether working behind-the-scenes or on-court, the Laver Cup organizing team will find On’s athletic footwear supports them to run this extraordinary event in style and in comfort,” said On Co-Founder Casper Coppetti “To reflect the unique team competition that makes the Laver Cup so exciting, On and Roger Federer have created a unique and limited Laver Cup edition shoe.” Photo courtesy Rod Laver, Laver Cup Source: https://sgbonline.com/on-signs-on-as-sponsor-of-laver-cup/...
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