2022-04-05
Budweiser Canada Is Giving the Nation's Biggest Baseball Fan A Chance to Stay at the Ballpark this Season
Enter the "Home of Homers" contest for a chance to win a stay in the Rogers Centre and cheer on the Blue Jays this summer To the delight of baseball fans across the country, the Toronto Blue Jays are finally back for a full season of home games in Toronto, after two-long years. There's no doubt that fans are eager to get back into the Rogers Centre to catch as much of the action as they can. But what if you could actually stay at the Rogers Centre Marriott Hotel for a stretch this summer? For one lucky baseball fan, Budweiser Canada is making that dream a reality. As we gear up to celebrate the home opener, Budweiser is giving Blue Jays fans even more to get excited about with an opportunity to stake their claim on one of the best baseball views in the city. The Budweiser Home of Homers is the latest listing to hit the market, with a curb appeal unlike any other property in the city. For one month this summer*, Budweiser is taking over a field view room at the Rogers Centre Marriott and decking it out to be the ultimate home-game viewing space for one baseball fan to enjoy with their closest bud. This unique experience is a baseball fans' dream home-away-from-home, with the sole purpose of making it easier to catch games – live – with your best bud. Because that's what Buds do. "As the beer sponsor of the Blue Jays, we're all about celebrating and elevating great moments between Buds who love games with their friends," says Mike D'Agostini, Senior Marketing Director, Budweiser Canada. "After two long years, the team is finally returning home for a full season, and the Home of Homers suite provides one Blue Jays fan with a chance to stay in the heart of the action while cheering on Canada's home team and game they love." Complete with an upscaled interior, baseball memorabilia and of course a spectacular view to every home game during your stay, the Budweiser Home of Homers is move-in ready. Starting today, fans of legal drinking age can head to homeofhomers.ca to submit their offer to take over the keys, with a simple entry form. Be sure to follow @BudweiserCanada on Twitter, Instagram and Facebook for more updates and information all season long. *For more information, rules and regulations visit homeofhomers.ca.   SOURCE Budweiser Canada ...
See the full article
2022-04-05
FANS CAN ROLL BURRITOS AT CHIPOTLE IN THE METAVERSE TO EARN BURRITOS IN REAL LIFE
Chipotle will become the first brand to enable Roblox players to exchange in-experience currency for real-world items Chipotle Mexican Grill announced today it is launching Chipotle Burrito Builder on Roblox (NYSE: RBLX), a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox1, starting on April 7, National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito will earn enough Burrito Bucks to exchange them for an entrée code that can be used on the Chipotle app, Chipotle.com, or Chipotle.ca2. Chipotle Burrito Builder is inspired by Chipotle fans on social media who have compared the complexities of rolling burritos to playing a video game. This marks the first time a brand has enabled Roblox players to earn and exchange a Roblox in-experience currency for real-world items, in this case, a burrito or other entrée from Chipotle. Through Chipotle Burrito Builder, Chipotle will also become the first national restaurant brand to serve virtual food on Roblox. Chipotle Burrito Builder is scheduled to go live at 3:30pm PT/6:30pm ET on April 7 and can be accessed at: https://www.roblox.com/chipotle. "We've tapped into play-to-earn, an emerging engagement model in the metaverse, to launch our newest experience on Roblox that celebrates the iconic Chipotle burrito," said Chris Brandt, Chief Marketing Officer. "We're blending the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level." '93 to the Metaverse - Chipotle's Second Custom Experience on Roblox With the launch of Chipotle Burrito Builder, Chipotle is introducing its second custom experience on Roblox and a modular world strategy on the platform. The brand launched the Chipotle Boorito Maze on Roblox in October of 2021. Chipotle Burrito Builder will be '90s themed, paying homage to the Chipotle burrito that was born in 1993 and the company's first location in Denver, Colorado which opened that same year. The surrounding area is also inspired by the layout of the original restaurant's real neighborhood in Denver. Over the past two decades, many of Chipotle's millennial superfans have made pilgrimages to the first restaurant on Evans Avenue, and now the brand will replicate that experience in the metaverse for Gen-Z fans. Roblox players will also have the chance to wear Chipotle '90s-inspired uniforms while rolling burritos and unlock new virtual items inspired by '90s fashion, including a Chipotle Guacman, Chipotle Foil Fanny Pack, Chipotle Cheese Frosted Tips, Chipotle Spoon Shades, Chipotle Pepper Choker, Chipotle Doodle Bandana, and Chipotle Pepper Tie Dye Shirt.  The First-Ever Burrito Inspired By Roblox Fans To celebrate its return to the metaverse, Chipotle will launch the first-ever menu item inspired by Roblox. On April 1, Chipotle polled Roblox players on Twitter to help build their collective go-to burrito order. The result, the Chipotle Burrito Builder Burrito featuring white rice, black beans, chicken, fresh tomato salsa, tomatillo red-chili salsa, sour cream, cheese, lettuce, and guac, will be the first real-world menu item created by the metaverse community for a national restaurant brand and Chipotle's first pre-configured digital entrée that can only be accessed by Chipotle Rewards members in the U.S. Starting April 7, the new menu item will be available on the Chipotle app and Chipotle.com for a limited time. Guests in Canada will be able to order the Chipotle Burrito Builder Burrito on the Chipotle app and Chipotle.ca. Roblox Gift Cards on the Chipotle Rewards Exchange In another first, Chipotle will become the first restaurant brand to enable its loyalty members to exchange Rewards points for a Roblox Gift Card, starting April 7. Through the Chipotle Rewards Exchange on the Chipotle app and Chipotle.com, Chipotle's more than 27 million Rewards members in the U.S. will have the opportunity to exchange 100 Rewards points for a $5 Roblox Digital Gift Card with a value of 400 Robux3. A total of 10,000 gift cards will be available through the Chipotle Rewards Exchange. Chipotle will also give away a total of one million Robux to fans on April 7 via its Twitter account (www.twitter.com/ChipotleTweets).  How It Works: Chipotle Burrito BuilderUpon entering the experience, Roblox players will be teleported back to 1993 and guided through the entrance of the original Chipotle restaurant where they will meet a fellow Chipotle crew member who will ask them to use their burrito rolling skills to serve burritos to guests on National Burrito Day. Players will pick their Chipotle uniform and can unlock additional '90s uniform options. Next, players will go behind the burrito ingredient line. Customers will approach the counter and place their order via images of Chipotle ingredients. Players will need to drag and drop the correct ingredients into the tortilla situated at the bottom of the screen before the tortilla gets to the end of the line. Lastly, players will need to complete the customer's order by rolling the burrito using arrow keys before the burrito roller timer runs out. If the player doesn't build the full burrito order before the tortilla reaches the end of the line or they don't roll the burrito before the burrito roller time limit, it's game over. Players will have the option to play an unlimited number of times. Players who successfully build and roll burritos will earn Burrito Bucks and can also unlock new virtual items. The first 100,000 Roblox players who roll a burrito will earn enough Burrito Bucks to exchange them for a free entrée code. Burrito Builder will feature a real-time leaderboard, and the top five players on the leaderboard by 11:59pm PT each day from April 7 to April 13 will win free burritos for a year4. Only players in the U.S. are eligible to win the free burritos for a year prize. After rolling burritos, players can participate in a side quest where they will be challenged to deliver burritos to customers in the neighborhood for a chance to unlock additional rewards. Players can achieve a speed boost by using their Burrito Bucks to purchase a hoverboard or the virtual version of the Chipotle Burrito Builder Burrito from the cashier. Chipotle's National Burrito Day Offer For National Burrito Day, April 7, Chipotle Rewards members in the U.S. can get a free side or topping of Queso Blanco with the purchase of an entrée when they use the digital-only promo code "NBD2022" at checkout, exclusively on the Chipotle app and Chipotle.com. To join Chipotle Rewards, fans can visit https://www.chipotle.com/order/create-account. Chipotle fans in Canada can get a free side or topping of Queso Blanco with an entrée purchase when they use the digital-only promo code "QUESO22" on the Chipotle app and Chipotle.ca5. 1Burrito Bucks available in the Chipotle Burrito Builder experience have no monetary value and do not constitute currency or property of any type.  2AVAIL. WHILE SUPPLIES LAST. Codes available up to first 100,000 participants who play Chipotle Burrito Builder and successfully roll at least one burrito on 4/7/22 beginning at 3:30 p.m. PT. Must be 13 or older. Codes valid at participating Chipotle restaurants in the U.S. or CAN on orders via Chipotle web sites or Chipotle app only until April 13, 2022. Not valid on third-party delivery platforms. Menu items subject to availability. Limit one per person. Restrictions may apply to use with other coupons, promotions, or special offers. Void where prohibited. Not redeemable for cash. Additional restrictions apply, see terms and conditions at: chipotle.com/nationalburritoday.   3Valid from April 7, 2022 to April 14, 2022 or while supplies last, Chipotle Rewards members can redeem 100 Chipotle Rewards points and get one Roblox digital gift card pin code ("Pin Code") for 100 Robux. For one time use only. Pin delivered to email address associated with your Chipotle Rewards account upon points redemption for this reward. Redeem Pins at www.roblox.com/redeem. Codes expire on 12/31/22. Subject to Chipotle Rewards terms and conditions. Additional restrictions may apply. 4NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 13 years of age or older. Minors must have parental consent. Contest Period: 4/7/22 at 3:30 pm PT – 4/13/22 at 11:59 pm PT. Daily entry periods. See the Official Rules for additional eligibility restrictions, how to enter, entry periods prize descriptions/restrictions, and complete details at http://chipotle.com/nationalburritoday. Sponsor: CMG Strategy Co., LLC. 5Chipotle Rewards members receive one (1) free small side or entrée topping of Queso Blanco with purchase of any regular entrée on the Chipotle website or the Chipotle mobile app from participating U.S. locations by using promo code "NBD2022" at digital checkout. Guests in Canada receive one (1) free small side or entrée topping of Queso Blanco with a purchase of any regular entrée on Chipotle.ca or the Chipotle app from participating Canada locations by using the promo code "QUESO22" at digital checkout. Valid only on April 7, 2021, during normal business hours. Limit one (1) per transaction. Redemption subject to availability. Not available in restaurant or on orders via third party delivery platforms.  Additional cost for premium add-ons (except for side or entrée topping queso). Taxes, gratuities, and any other sides are not included and are the responsibility of the customer. Restrictions may apply to use with other coupons, promotions, or special offers. Additional restrictions apply; void where prohibited.     View original content to download multimedia:https://www.prnewswire.com/news-releases/fans-can-roll-burritos-at-chipotle-in-the-metaverse-to-earn-burritos-in-real-life-301517604.html SOURCE Chipotle Mexican Grill, Inc. ...
See the full article
2022-04-04
Music Canada returns as presenting sponsor of the Humanitarian Award, and Album of the Year Award at the JUNOS
Music Canada is excited to return as the presenting sponsor of the Humanitarian Award, and the Album of the Year Award, at The 2022 JUNO Awards Broadcast. JUNO Week celebrations begin May 9th and will culminate with Canada's Biggest Night in Music on Sunday, May 15 with The 51st annual JUNO Awards, hosted by Simu Liu. The first in-person JUNO Awards since 2019, this year's event will make history as it broadcasts and streams for the first time from an outdoor venue at Budweiser Stage, with performances from highly anticipated acts including Arkells, Avril Lavigne, Charlotte Cardin, and Mustafa. "Music Canada is thrilled to celebrate Canadian music with our friends and partners in the music community," said Patrick Rogers, CEO of Music Canada. "We're proud to work alongside Canada's major labels, with CARAS, and those in the industry who are driving innovation and finding ways to introduce artists and their music to a new generation of fans at home and across the world." The Canadian Academy of Recording Arts and Sciences (CARAS) has announced that acclaimed Inuk singer-songwriter, and three-time JUNO Award winner, Susan Aglukark, will be recognized with the 2022 Humanitarian Award. Celebrated for her unique blend of Inuit folk, country and pop music, Aglukark will be honoured for her long-standing dedication to improving the lives of children and youth in Northern Indigenous communities. The Humanitarian Award recognizes philanthropic achievements from Canadian artists and industry pioneers who have created a lasting impact on social welfare globally. Presented annually, previous recipients include Bryan Adams, Neil Young, Sarah McLachlan, and the Tragically Hip. "It is an honour to receive this award, and a privilege to have had the opportunity to help create safe spaces for Northern Inuit and Indigenous youth to explore their own potential and forge cultural connections through Indigenous-led programs," said Aglukark. "I am proud of the work our team at the Arctic Rose Foundation has achieved so far, and look forward to expanding our footprint across the North to bring more culturally-grounded, adaptable programming to young people and help engage, support and inspire them in all aspects of their lives." "Susan's dedication to the North and to creating safe spaces for children and youth in Northern Indigenous communities is inspiring," said Patrick Rogers. "The Humanitarian Award has recognized Canadian artists, and titans of the industry who have gone above and beyond to create positive change for their communities, and whose impact can be felt around the world. We're honoured to include Susan as a recipient , and to commemorate her outstanding achievements at this year's JUNOS." The Album of the Year Award will also be presented at The JUNO Awards Broadcast. This year's nominees are: Phoenix, Charlotte CardinDangerous Levels of Introspection, JP SaxeJustice, Justin BieberWonder, Shawn MendesTOO YOUNG TO BE SAD, Tate McRae"People are enjoying more music than ever before, and connecting with artists in ways that were unimaginable just a few years ago. Being able to recognize and celebrate Canadian talent at the JUNOS with the Album of the Year Award is important to the continued success and growth of our music ecosystem," continued Rogers. "Success at home can also translate to success on the international stage, which contributes economically, socially and culturally to communities across the country – generating opportunity for everyone." The 51st annual JUNO Awards hosted by Simu Liu, will make history on Sunday, May 15 as it broadcasts and streams for the first time from an outdoor venue at Budweiser Stage in Toronto, live across Canada at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, and globally at CBCMusic.ca/junos. Tickets for The 2022 JUNO Awards start at $39.95 plus fees and taxes and are available for purchase at www.ticketmaster.ca/junos. ...
See the full article
2022-04-02
Hisense L9G Laser TV Unveiled at the World Cup Final Draw, #PerfectMatch World Cup Global Marketing Campaign Officially Launched
The Final Draw for the FIFA World Cup Qatar 2022™ was held in Doha on April 1st, FIFA, Qatar Government, Hisense and many organizations attended the event. As the official global sponsor for two consecutive FIFA World Cup tournaments, Hisense showcased its widely praised L9G TriChroma Laser TV at the event and announced the upcoming #PerfectMatch World Cup Global Marketing Campaign. Hisense L9G Laser TV Widely Praised at the Event FIFA's senior management team and representatives from various soccer associations visited Hisense's booth during the event. Fatma Samoura, Secretary-General of FIFA, was deeply impressed by the immersive viewing experience of Hisense L9G Laser TV. A renowned football coach stated that Hisense Laser TV is great for watching football matches at home.Mr. Jason Ou, President of Hisense Middle East and Africa, highlighted that Hisense L9G Laser TV was designed as eye-friendly and recently certified Low Blue Light (Hardware Solution) by TÜV Rheinland. "The perfect home entertainment system and cinema-quality sound can provide the ultimate immersive match viewing experience to consumers when watching the FIFA World Cup Qatar 2022™. From the product strategy development perspective, Hisense will continue to promote the technological breakthrough of the product structure, to create premium and high-quality products. Hisense's premium products will become the first choice of consumers in the future." Jason Ou added. #PerfectMatch World Cup Global Marketing Campaign Officially Launched  During the event, Hisense launched a global World Cup marketing campaign with the tagline "Perfect Match", which means the World Cup will be a perfect football event, and Hisense products will be the best choice for football fans to watch matches at home. As a reliable home appliances brand, Hisense shouts out to the world through the FIFA World Cup platform with the determination to present each Perfect Match to the global audience. Hisense will also create perfect matches for consumers and fans through a series of marketing campaigns across the FIFA World Cup journey, including the Disappearing Football Pitches CSR project, Super Brand Week, etc.  Hisense Increased Investment in Middle East, Consolidating Global Market Position The Middle East is one of Hisense's fastest-growing markets. At present, Hisense's first global flagship store has been opened in the Middle East, and Hisense has won tremendous recognition through incredible technology and product quality. In the future, Hisense will leverage the "Qatar" World Cup sponsorship rights and continue to accelerate the strategic implementation of the Middle East market. To achieve this, Hisense will invest more in creating premium hi-tech products; Meanwhile, Hisense will also increase the overall investment in establishing factories to fulfill the integration of R&D, manufacturing, and sales. Moving forward, Hisense aims to achieve globalization and enhance the brand's global competitiveness through the success of the Middle East market and sports marketing, to become a global renowned technology brand worldwide. SOURCE Hisense ...
See the full article
2022-03-29
Strava Announces Official Multi-Year Partnership with Tour de France and Tour de France Femmes avec Zwift
The world's largest sports community partners with the world's most iconic cycling event to create storytelling hub, bring race action to life and bolster the ecosystem of women's cycling. Strava, the leading social platform for over 99 million athletes and the largest sports community in the world, today announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. The long-term partnership enables Strava to develop new and unique experiences for its global community of athletes to follow the excitement of each stage of the race. For the first time ever, the Tour de France and the Tour de France Femmes avec Zwift will come to life inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the day's top performances, energizing and motivating their own athletic pursuits. The inaugural Tour de France Femmes avec Zwift in 2022 will be the most significant women's race in the world and Strava is supporting the event to bolster the ecosystem of women's cycling and create engaging new experiences for fans and racers alike. The Tour de France and Strava have enjoyed a longstanding shared history predating this official partnership. For several years, the Tour de France course design teams have been using Strava to help them create the race routes by analyzing insights from millions of public Strava activity uploads across France. Strava has long been a favorite digital platform of many professional riders in the peloton, where they upload their efforts to share with fans, media and the global community of athletes. In 2021, 72% of cyclists in the Tour de France uploaded their race efforts to Strava and 62% of stage wins in the 2021 Tour were uploaded to Strava. Michael Horvath, Strava CEO and co-founder, said: "We are thrilled to make a long-term commitment to the Tour de France and Tour de France Femmes Avec Zwift, and provide our global community of athletes with a new way to follow the action of the iconic races inside of Strava. We are committed to promoting equity and inclusion in sport and strongly believe in and support the future of women's cycling. The Tour is the most watched annual sporting event in the world, and three-quarters of the peloton shared their rides on Strava last year. This partnership and future events on Strava will let more riders, including the women's peloton, engage with cyclists around the world in new ways and inspire cyclists regardless of gender, age or where they live."  Yann le Moënner, CEO of Amaury Sport Organisation, added: "We are very glad and honoured to partner with Strava, the largest sports community in the world. Strava will help cycling fans to get closer to the Tour de France and the Tour de France Femmes avec Zwift and discover new routes for future challenges inspired by the world's greatest riders. We share with Strava a passion for cycling and work together for its development for both men and women." Lauren Stephens, reigning US National Road Race Champion, team EF Education-TIBCO-SVB, commented: "We're continuing to see more equality in the support and atmosphere that's being developed around women's racing and I think it is going in the right direction. For the last several years we've had single day events but now we're getting a full stage race with the iconic Champs-Élysées experience. I started riding before Strava existed, then joined in 2013 and it slowly just grew into something I was kind of obsessed with. To mix up my training, I find new segments in areas where I want to go, and use them as motivation to push myself for a spot on the leaderboard. Sponsor support from companies like Strava makes this possible, and improves the race for the riders. I feel more respected and validated, and that brings more pressure, in a good way, to perform and make the racing exciting for the people and the brands that are supporting you and creating more opportunity. This competition is my primary race focus for the season and the centerpiece of my race calendar." Audrey Cordon Ragot, 6x National French Champion, team Trek-Segafredo, added: "It is exciting to see Strava supporting women's cycling with this partnership because it is the platform at the heart of professional and amateur cycling. I use Strava every single day to follow my training throughout the year, and Strava is also my reference to follow what my teammates and competitors are doing. ...
See the full article
2022-03-29
Sergiño Dest Signs with BioSteel, Growing the Brand's Roster of United States Soccer Stars
As a Newest Member of #TeamBioSteel, Dest Joins Superstar Athletes Prioritizing Clean. Healthy. Hydration. BioSteel Sports Nutrition Inc. ("BioSteel") today announced its latest athlete partnership with Sergiño Dest, defender for the U.S. Men's National Soccer Team (USMNT). Dest joins the brand's team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić. BioSteel is also an official sponsor of U.S. Soccer, which means players, including Dest, hydrate with BioSteel on the sidelines during National Team matches. As the newest member of #TeamBioSteel, he will have the continued support of Clean. Healthy. Hydration. on and off the field, and he will amplify the brand's lineup of zero-sugar hydration products to his community and fans across the globe. "Clean hydration and being smart about what I put into my body are essential to my time on the field and to my overall healthy lifestyle," said Dest. "I look forward to taking the field with the support of BioSteel and working with the brand to introduce my community to the same sugar-free hydration products I drink to support my daily hydration routine." "Sergiño is an elite player who plays a key role every time he takes the field, and we're thrilled to support him with Clean. Healthy. Hydration.," said John Celenza, Co-CEO and Co-Founder of BioSteel. "Given our existing sponsorship with U.S. Soccer, this partnership will further amplify our brand in the soccer community and beyond, and we look forward to introducing our zero-sugar hydration products to more athletes and health-conscious consumers." Founded in 2009 by Celenza and business partner and NHL veteran Michael Cammalleri, BioSteel has achieved a reputation for being the hydration product of choice for athletes and consumers looking for a healthy alternative. The brand is committed to maintaining product transparency and delivering essential nutrients needed to support daily hydration. Each electrolyte-packed sports drink comes in an eco-friendly 16.7 fl oz Tetra Pak. The range of delicious flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist, White Freeze and the limited-edition Cherry Lime to keep consumers hydrated throughout the day. View original content to download multimedia:https://www.prnewswire.com/news-releases/sergino-dest-signs-with-biosteel-growing-the-brands-roster-of-united-states-soccer-stars-301512324.html SOURCE BioSteel Sports Nutrition Inc. ...
See the full article
2022-03-28
Capital One Becomes Official Partner of Major League Baseball and Presenting Sponsor of the World Series
To celebrate the passion of baseball fans, Capital One will provide customers access to new and exclusive benefits straight from America's pastimeToday, Capital One announced it is a new official partner of Major League Baseball (MLB) as the league's Official Bank and Credit Card Partner, as well as the presenting sponsor of the World Series, North America's most historic team sports championship. This multi-year sponsorship agreement will bring Capital One cardholders access to one-of-a-kind opportunities and exclusive events and benefits. Additionally through this sponsorship, Capital One is now an Official Partner of Minor League Baseball and Little League Baseball and Softball."Capital One's partnership with MLB is the latest example of our commitment to our customers, who are passionate about sports and the teams they support," said Roger Ferguson, Managing Vice President, Sponsorship at Capital One. "Through this partnership, we look forward to teaming up with MLB to not only provide our customers with amazing benefits, but also to expand our company-wide commitment to promoting and celebrating diversity, inclusion and belonging, inspiring fans of our national pastime in the process."Both new and existing eligible Capital One credit and debit cardholders can look forward to accessing a range of exciting, unique, and exclusive MLB-related benefits and experiences throughout the season, including:Access to exclusive tickets to special events such as All-Star Week (including Capital One PLAY BALL PARK), the MLB Postseason and the World Series presented by Capital OneAppealing discounts for the MLB Shop and MLB.TV are coming soonStarting on Tuesday, March 29th, Capital One rewards cardholders will be able to redeem their rewards for tickets to MLB games for all 30 teams through the recently announced Capital One Entertainment ticketing platform. Throughout the season, these cardholders will have the opportunity to access MLB tickets, from Opening Day through the Postseason, including the World Series presented by Capital One, as well as one-of-a-kind VIP experiences, such as private on-field sessions with MLB legends, batting practice access and more.Capital One is also excited to work in tandem with MLB to extend the Capital One Impact Initiative, a multiyear commitment to tackling the underlying issues that hamper progress and create disproportionate outcomes for communities of color. To begin, Capital One is partnering with the Jackie Robinson Foundation, which administers one of the nation's premier scholarship and leadership development programs for minority college students. Capital One will commemorate the 75th anniversary of Jackie Robinson breaking the color barrier by donating $1,000 to the Foundation for each "Capital One Walk-Off" (game-winning play) this year, committing to a minimum total donation of $250,000 for the season."We're thrilled to welcome Capital One to the Baseball family," said Noah Garden, MLB Chief Revenue Officer. "As we've seen with so much of their previous work, Capital One knows how to tap into the passion of sports fans everywhere, and we can't wait to see that engagement throughout Baseball."Capital One has been a longtime sponsor and supporter of collegiate athletics, including the Capital One Cup program, men's and women's NCAA sports, March Madness, the Capital One Orange Bowl, and the College Football Championship, among others. At the professional level, Capital One is the presenting sponsor of the popular event series, Capital One's The Match, and the presenting sponsor of The ESPYs....
See the full article
2022-03-25
McLaren Racing Announces Extended and Expanded Partnership with Cisco
The extension builds on the existing relationship with Webex by CiscoMcLaren Racing today announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022.Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, collaboration and more.Cisco and McLaren will collaborate to explore and pilot new and emerging technologies, including Wi-Fi 6E to enable fast and reliable connectivity both on race day and at the team’s headquarters.The extension builds on the existing relationship with Webex by Cisco as the McLaren Formula 1 team’s Official Collaboration Partner. McLaren will continue to leverage Webex’s industry-leading suite of cloud-based collaboration tools and emerging technology solutions such as Webex Hologram, overcoming geographical boundaries to bring fans and partners around the world closer to the team.Webex branding will be carried on the McLaren MCL36 race cars, and on the race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.Claire Cronin, Chief Marketing Officer, McLaren Racing, said:“Cisco has been an incredible partner to McLaren Racing, and we are delighted to extend and grow this relationship long-term. Webex technology is embedded throughout our team’s operations, helping us be connected and agile with our people who operate at race pace around the globe.“As we enter a new chapter of our partnership, we will continue to drive innovation with an expansion of Cisco’s capabilities available to us.”Carrie Palin, Senior Vice President and Chief Marketing Officer, Cisco, said:“As a marquee team in one of the fastest growing sports in popularity globally, we are proud to expand our relationship with McLaren Racing and bring to bear our full portfolio of technology and talent to help the team achieve even greater success.“McLaren Racing shares our unceasing commitment to innovation, and we believe that together we can push the boundaries of what’s possible in order to develop the most connected F1 team in history”...
See the full article
2022-03-25
Monumental Sports & Entertainment Announces Partnership with CarMax for Washington Wizards, Mystics and Capital One Arena
MSE’s NBA and WNBA Teams Welcome First Exclusive Partnership with Nation’s Largest Used Car RetailerMonumental Sports & Entertainment (MSE), owner and operator of the Washington Wizards, Washington Mystics and Capital One Arena, today announced CarMax, the nation’s largest buyer and seller of used cars, as a new partner. CarMax is now the first official used auto retail partner for both teams and the arena in a multi-year agreement.As official partners, MSE and CarMax will connect their brands to build lasting relationships and engage with fans and customers in the region through in-arena activations, social media features, and enhanced opportunities to interact both digitally and in person. The partnership will increase brand awareness with new CarMax signage takeovers on all three LED networks in Capital One Arena, one of the highest-trafficked arenas in the country. Fans will also be able to connect with CarMax through exclusive features on Monumental Sports Network.“We are proud to launch this exciting new partnership with CarMax,” said Patrick Duffy, Senior Vice President of Global Partnerships for Monumental Sports & Entertainment. “It makes it extra special that CarMax, with their headquarters in Richmond and multiple locations in the D.C. area, makes such a strong impression regionally as well as nationally.”The scope of the partnership also includes new CarMax permanent marquee signage at the scorer’s table courtside position for Wizards games, and other dominant TV-visible signage. The Washington Wizards Radio halftime show will be known as the “CarMax Halftime Show” and will include the CarMax “Road Ahead” segment discussing the Wizards upcoming schedule on the road. Wizards and Mystics away games will include a new social media content series titled “On The Road,” allowing fans to see exclusive behind the scenes content of their favorite players as they travel during the season.“We’re excited about the new heights we can reach with CarMax as our partner,” said Alycen McAuley, Mystics Senior Vice President of Team Services. “Pairing our region’s beloved WNBA team with CarMax, a nationally recognized brand and strong supporter of women on and off the court, allows our like-minded brands to elevate the experience for both fans and customers.”This dynamic new relationship with CarMax marks the third largest current partnership for the Mystics. Mystics game-day broadcasts will now include custom CarMax features, including statistical analysis and an in-depth look at the key players that helped power the Mystics on the court. The “Call Your Shot” feature will highlight a moment the Mystics took control of the court reinforcing CarMax’s brand message – empowering customers to take charge of their car buying and selling experience. Additionally, the “On the Road to Success” broadcast feature will preview matchups for upcoming games with a helpful breakdown of what to look for from the team.“CarMax has been an active community member in the D.C. region for nearly 25 years and we look forward to making an even greater impact through this partnership,” said Jim Lyski, CarMax executive vice president and CMO, who oversees corporate strategy, marketing and product at CarMax. “We are excited to join Wizards and Mystics fans on game day and provide an exceptional experience – both in-person and digitally – just as we do for our customers.”In addition to the partnership with MSE, CarMax has been the official auto retailer of the NBA and WNBA since 2020. In September 2021, CarMax announced its first WNBA team partnership with the Phoenix Mercury, and has supported sponsorships with the NBA’s LA Clippers, Portland Trail Blazers and Golden State Warriors.CarMax has had a long-term presence in the region since their first store opened in Dulles in 1998. Today, CarMax has six stores in the DC area and more than 220 locations nationwide. CarMax’s headquarters is in Richmond, Virginia, a straight shot down I-95 from Mystics home games at Entertainment and Sports Arena and Wizards home games at Capital One Arena in Washington, DC. The partnership will help engage fans throughout the DMV region and across the country given CarMax’s national reach....
See the full article
2022-03-24
SailGP and NEAR unveil multi-year, global league partnership
The groundbreaking sports technology partnership includes DAOs, NFTs and global community activation at SailGP events  SailGP, one of the world's fastest growing sports properties and NEAR, a leading carbon-neutral, community-driven blockchain development platform, today announced a multi-year groundbreaking partnership. As part of the partnership, SailGP will explore the sale of a new team to a DAO launched on the NEAR Protocol – a first-of-its-kind community engagement and activation platform in professional sports. The historic partnership will enable fans and cryptocurrency enthusiasts to engage and access their favorite teams, athletes and events like never before. SailGP and NEAR unveil global partnership that includes DAOs, NFTs and community activations for racing and crypto fans.The DAO community members may determine athlete selection, team management, commercialization options, operations and team strategy. Operating under the structure of the current SailGP Teams' Participation Agreement, the DAO team could join the SailGP starting line-up as early as Season 4 in 2023, subject to compliance with all applicable laws and regulations. A DAO (Decentralized Autonomous Organization) is an organization that is community-owned and whose financial transactions and rules of engagement are stored on a blockchain. While historically companies are managed from the top down, DAOs are communally governed and managed. Decisions are based on the community and determined by proposals and voting to ensure community members have the ability to directly influence the DAO's direction. In addition to the DAO, this new global partnership will enable NEAR to leverage SailGP events worldwide and educate its rapidly growing community of developers, technologists and platform companies on the capabilities of NEAR. Together NEAR and SailGP will focus on initiatives including: Integrated Technology and R&D: Across DAOs, ticketing, NFTs, app integration, and gaming, NEAR will leverage the global SailGP technology platform to develop real-world IP and web3 applications across fan engagement, data delivery and management, and league management.Global Web3 Community Development: NEAR is committed to transitioning traditional industries to web3, providing the world's most advanced, secure and scalable blockchain platform. These initiatives, experiences and activations will take place at global SailGP events for new and existing community members.SailGP Founder Larry Ellison said: "We welcome NEAR to the SailGP family and we are looking forward to them participating in the most exciting racing on-water, featuring the world's best sailors." The NEAR and SailGP partnership will provide an opportunity to educate millions of fans on-site and across SailGP platforms globally on the potential of web3. Marieke Flament, CEO of the NEAR Foundation, the non-for profit entity that oversees development on the NEAR blockchain, said: "Our mission is to enable community-driven innovation to benefit people around the world, and this partnership is a fantastic example of exactly that. We are ushering in a brand-new era of entertainment by combining sports and technology to elevate the fan experience to a level that has never been seen before, and we're proud to be leading the way alongside a like-minded organization that shares our core values and vision." IMG, SailGP's global agency for sponsorship, media rights and host venue rights, helped facilitate the partnership. IMG is part of Endeavor, a strategic investor in SailGP. Mark Shapiro, President of Endeavor, said: "This deal presents an exciting opportunity to change how fans can directly influence and participate in the sports they love. We are proud to have brokered this ground-breaking partnership which is the culmination of what happens when sport, technology and entertainment collide." ...
See the full article