2020-03-10
Ladbrokes join the Rabbitohs family for 2020
The South Sydney Rabbitohs are excited to announce Ladbrokes as the Club’s Official Wagering Partner for the 2020 season. The partnership is the first between Ladbrokes and the Rabbitohs and is an extension of Ladbrokes’ already significant commitment to supporting sport and racing clubs across Australia.“Regarded as one of the wagering industry’s most professional operators and as a huge supporter of Rugby League in this country, we’re delighted to have Ladbrokes as the Club’s Official Wagering Partner in 2020,” said Rabbitohs Chief Commercial Officer Shannon Donato.The deal will run initially for one year in the 2020 NRL season, with an option to extend into 2021 and beyond. “Like the Rabbitohs, Ladbrokes has a long and rich history and we look forward to building on the natural synergies between our brands and businesses over the 2020 season,” said Ladbrokes Chief Commercial Officer Karl deKroo, referring to Ladbrokes’ more than 130 year history.Click here to view Ladbrokes' profile....
2020-03-10
F1 Announces a Sixth Major Sponsor for 2020 and Beyond
Today, F1 announced a new sponsorship deal with Aramco. The agreement will result in Aramco joining five other companies as a major sponsor heading into the 2020 season.F1 announces a new sponsorship dealAramco is a Saudi Arabian oil and natural gas corporation that operates out of Dhahran. According to the new sponsorship deal, F1 will be taking the company on board as a title sponsor for 3 races. The races include the Spanish, United States and Hungarian Grands Prix.Besides the title rights, the Aramco logo will be present at most races on the 2020 F1 calendar. Additionally, F1 announced that the agreement with the oil corporation was a long-term affair but didn’t specify the duration.However, fans haven’t exactly embraced title sponsors due to the branding that extends outside the race track. Often, title sponsors heavily influence the trophy designs at race weekends. This results in quite an uninspired memento that kills an otherwise joyous occasion.Ferrari driver Sebastian Vettel has lashed out at boring trophy designs in the past. The German was critical of brewing company Heineken overkilling the Mexican Grand Prix with its advertising. Heineken’s green star spilt onto the presentation trophies, ruining its value.“We are delighted to welcome Aramco to the Formula 1 family as a long-term Global Partner as we start our 2020 season. We are looking forward to sharing our combined expertise and working with Aramco on technological innovation and we will benefit hugely from its capabilities and expertise in the fuel and energy sector,” said Chase Carey, as quoted by F1.com.Aramco now joins Rolex, Heineken, Emirates, DHL and Pirelli as the sixth major sponsor in F1. Moreover, F1 claimed it was chosen by the corporation due to its zestful nature and enormous fanbase.“Formula 1 and Aramco will combine their considerable shared expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology.” reads an official statement.Formula One – finally backFans can only hope Aramco doesn’t follow in Heineken’s footsteps and throttle race events with excessive advertising.In a winter break that’s been particularly harsh, fans can finally witness some racing action. With an epidemic looming large, any racing is better than none.F1 action returns this week with the Australian Grand Prix. Will Mercedes extend its dominance in F1 for a seventh consecutive season or can any other team stop them?Article by Abhishek Bharadwaj as posted on Essentially Sports.Click here to view Aramco's profile....
2020-03-10
Qwick Wick Signs Partnership with NASCAR Pinty’s Series
NASCAR today announced Qwick Wick as the Official Fire Starter of the NASCAR Pinty’s Series and NASCAR Whelen Euro Series.The Canadian-owned business manufactures fire starters made from a unique blend of recycled wax and wood shavings making them effective in wet and windy conditions. Qwick Wick fire starters are made in Parkhill, Ontario, and have helped millions of campers, cottagers and outdoor enthusiasts build fires for nearly three decades.“The outdoor lifestyle and NASCAR racing are a perfect match, making this relationship a natural fit for us,” said Chad Seigler, NASCAR Vice President of International Business Development and Partnerships. “Qwick Wick is an easily recognizable brand, and we look forward to seeing more of them around NASCAR racetrack campgrounds.“The NASCAR Pinty’s Series continues to grow as Canada’s premier motorsport series, and partnerships like this help raise the competition level and connect fans of the sport across the country.”As part of the multi-year partnership, the “Qwick Wick Hottest Lap of the Race” prize will be awarded to the driver with the fastest lap in each Pinty’s Series race.Last season Qwick Wick sponsored 22 Racing and the No. 26 Chevrolet of Chandler Smith at Canadian Tire Motorsport Park. The company recently announced a sponsorship of NASCAR Gander RV & Outdoors Truck Series veteran Stewart Friesen, a Niagara-on-the-Lake native, in the Pinty’s Series dirt track debut at Ohsweken Speedway scheduled for on Tuesday, Aug. 18.“Qwick Wick and NASCAR race fans share a passion for the outdoors and speed. We’re excited to be the Official Fire Starter of the NASCAR Pinty’s Series and the NASCAR Whelen Euro Series.” said Frank Wall, Qwick Wick President. “As a proud Canadian company, we’re honoured to bring additional support to Canada’s top racing series through the ‘Qwick Wick Hottest Lap of the Race’ award.”Click here to view Qwick Wick's profile....
2020-03-10
Yuengling Named "Official Lager of the Philadelphia Phillies"
America's Oldest Brewery Expands Partnership with Philadelphia Phillies, All-Star Aaron Nola and Creates New Phillies Special PacksD.G. Yuengling & Son, Inc., America's Oldest Brewery®, announced today its multi-year partnership with the Philadelphia Phillies and new designation as an "Official Lager of the Philadelphia Phillies." As a sponsor of the Phillies since 2017, this extended partnership will continue to bring together two beloved Pennsylvania icons and provide new ways for fans to cheer on the Phillies.Ahead of the 2020 regular baseball season, Yuengling will roll out new, limited-edition Phillies Yuengling Lager cans emblazoned with the retro Phillies logo. Whether at home or at Citizens Bank Park, fans of Yuengling and the Phillies can enjoy the delicious and iconic taste of Yuengling Traditional Lager, while proudly showing support for their favorite baseball team. These special Phillies Yuengling Lager cans will be available on shelves in 12-pack cans in select markets, or at Citizens Bank Park in 16-ounce cans. "We're so thrilled to combine America's Oldest Brewery and America's favorite pastime, both rooted in history and tradition, through our long-term partnership with the Philadelphia Phillies," said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. "As an 'Official Lager of the Philadelphia Phillies,' we not only get to celebrate our Pennsylvania roots, but we also have the ability to bring unique, customized experiences to Yuengling and Phillies fans, whether in-game or at-home."Yuengling will also extend its partnership with Philadelphia Phillies' pitcher and brand ambassador Aaron Nola, the first active MLB player to have a partnership with a beer brand. The partnership with Aaron Nola includes a variety of elements including personal appearances on behalf of the brand, fan meet & greets, special promotions to meet the Philly All-Star, a chance to win a Yuengling Phillies home vending machine, social media sweepstakes and giveaways, local Philadelphia advertising and support of Aaron's 2020 local community efforts."Over the past year, I've had a lot of fun working with Yuengling and getting to know the family behind America's Oldest Brewery," said Aaron Nola. "I'm excited to continue my partnership with Yuengling in an even bigger way, and I couldn't think of a better way to kick off the season than with these cool Lager cans."Along with the Aaron Nola partnership and team cans, Yuengling will provide fans with even more immersive experiences and integrate new marketing and logo rights into promotional materials, including:Expanded brand presence at Citizens Bank Park, including a new, experiential bar area in right field called Yuengling Party Pavilion featuring Yuengling's core products – Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, and the new upscale light brand, FLIGHT by YuenglingAmplified signage throughout the ballpark, including the continuation of the Yuengling left field sign"Yuengling Wednesday" during each Wednesday regular season home game with Yuengling promotions and giveawaysTicket sweepstakes and opportunities to meet Aaron Nola and other Phillies legendsTV, radio and digital advertising, including media integrations during all Phillies home games"Yuengling is a terrific partner and an important part of our ballpark's off-the-field lineup," said David Buck, Phillies Executive Vice President. "As we kickoff our 2020 season, we are excited that our fans will once again be able to enjoy the iconic taste of America's Oldest Brewery, both at the ballpark or in their own home, all while cheering for their favorite baseball team."Click here to view Yuengling's profile....
2020-03-10
BHP SECURES WOMEN’S STATEWIDE COMPETITION NAMING RIGHTS IN EXTENDED QRL PARTNERSHIP
World-leading resource company, BHP, has extended and expanded its partnership with the Queensland Rugby League (QRL) to incorporate the naming rights of the new women’s statewide competition, along with a grassroots partnership with Containers for Change.The new statewide competition, to be known as the BHP Premiership for at least the next two seasons, will include eight clubs and commence next weekend (March 14-15) with a total of 8 games to be played before finals.QRL Managing Director, Robert Moore, said excitement was building ahead of the new season.“The 2020 season is shaping up to be a ground-breaking year for rugby league in Queensland with the start of the highly-anticipated BHP Premiership,” Moore said.“We congratulate all eight clubs for the work they have put in to get to this point, as well as our passionate and dedicated team here at the QRL.“Like so many other people, I’m looking forward to the opening round and watching the progress of our state’s leading female athletes as many of them press their claims for Queensland representative jerseys.”Moore thanked BHP for its support of the inaugural premiership.“Like us, BHP is passionate about all things Queensland, so to have such a community-minded company extend its partnership with us to incorporate the naming rights of the women’s premiership over the next two years is a huge boost for the game,” Moore said.Dominic Nolan, BHP Head of Corporate Affairs, said: “BHP is excited to play a central role in elevating women’s rugby league to new heights in Queensland in 2020.“We are committed to achieving a more diverse workforce, and increasing the number of women working at BHP is a critical part of that.“It made sense for us to work with the QRL to explore how we could help it to take the women’s game further.”All 2020 Statewide Competitions will be officiated by match officials involved in the QRL Referees’ High-Performance program.Containers for Change branding will feature on the front of referees’ uniforms after the Queensland recycler formed a partnership with the QRL to further help improve the state’s sustainability and recycling habits.The Containers for Change scheme is operated by Container Exchange (COEX), a not-for-profit organisation.CEO Ken Noye said the partnership with the QRL was a fantastic way to increase the reach of the scheme across the state.“Rugby league clubs are the heart of many suburbs and towns across Queensland,” Noye said.“This partnership will provide more communities with access to the scheme, allowing them to cash in for the environment and for their hip pocket.“Containers for Change also provides a new way for community groups such as rugby league clubs to raise funds and we will be working with the QRL to help grassroots clubs make the most of this opportunity.”Click here to view BHP's profile.Article by Shaun Carney as posted on Ministry of Sport....
2020-03-05
Subaru Canada Continues Presenting Sponsorship of Golf Fore the Cure
Long standing partnership with Golf Canada extended through 2022 Canadian golf seasonSubaru Canada will once again be the presenting sponsor of the Golf Fore the Cure programInitiative has raised over $6.8 million to date for breast cancer research and support programsSubaru Canada, Inc. (SCI), together with Golf Canada, are thrilled to announce the extension of their long-standing partnership, through the 2022 Canadian golf season. SCI will continue as presenting sponsor of Golf Fore the Cure.The Golf Fore the Cure program was created by Golf Canada, together with the Canadian Cancer Society and the Quebec Breast Cancer Foundation. It drives women's participation in the game of golf through fundraising and awareness to support the fight against breast cancer. The program focuses on using the sheer power of women playing golf in a non-competitive environment to make a difference. Last year, one hundred and seventy-six Golf Fore the Cure events took place at golf facilities across Canada, raising over $390,000 for breast cancer research. In 2020, Golf Canada looks forward to growing that and further contributing to over $6.8 million raised since the program's inception."Subaru Canada has supported women's golf in this country in a major way and we are pleased to extend their commitment as presenting sponsor of Golf Fore the Cure," said Golf Canada CEO Laurence Applebaum. "Golf Fore the Cure has helped to drive women's participation in the game while raising money and awareness for a meaningful cause close to Canadian hearts—breast cancer research."Subaru Canada has been a proud presenting sponsor of Golf Fore the Cure since 2005 and is proud to help grow the game of golf in Canada, standing alongside thousands of compassionate women to help make a difference in the fight against breast cancer. SCI is just as passionate about keeping their customers happy and safe for long or short drives as they are about their customers' well being outside of their Subaru vehicles. The announcement continues to signify a commitment to promoting healthy, active lifestyles through various sponsorships from coast to coast."As presenting sponsor, Subaru Canada will continue to offer the support needed to drive the program forward," said SCI president, chairman and CEO Yasushi Enami. It's an extremely important initiative and we are proud to be involved with such a great cause - the fight against breast cancer."For more information on Golf Fore the Cure, visit www.golfforethecure.golfcanada.ca. For more information on Subaru Canada, Inc., visit www.subaru.ca. Click here to view Subaru Canada's profile....
2020-03-05
Dons enter major naming rights partnership with NEC
The Hangar enters an exciting new era with the announcement of a major naming rights partnership with NEC Australia.The Bombers’ state-of-the-art training and administrative base, The Hangar, is set to enter an exciting new era with the club today announcing a major naming rights partnership with NEC Australia. The deal will also see NEC Australia become the club’s official information and communications technology (ICT) solutions partner and a premier partner of the recently established The EFC Network.NEC Australia is an ICT transformation company with a major focus on public safety, delivering a complete portfolio of ICT solutions and services to large enterprise, small business and government customers. The premium partnership includes the establishment and development of an NEC ‘living lab’ as part of the club’s expanded facilities, featuring NEC’s world-leading technology providing visitors and Essendon fans a truly immersive experience when they visit the NEC Hangar. Essendon chief executive officer Xavier Campbell welcomed NEC Australia to the Essendon family. “On behalf of the club, I want to formally welcome NEC Australia to the Bombers through this exciting new alliance,” Campbell said. “This strategic partnership presents an opportunity for the club to strengthen its commitment to innovation in technology, while also transforming the customer experience for members and supporters and exploring opportunities and technologies to improve team performance across our high performance and data/analytics departments.  “The club moved away from a commercial naming rights for our facility to establish an identifiable brand for our home base at Melbourne Airport. We now believe The Hangar is truly unique and well established and we are delighted to be able to evolve and grow our business with the introduction of a premium brand like NEC. “We believe the value NEC will bring to The Hangar specifically and the club more broadly will ensure our facility continues to be industry-leading and through this partnership we will support NEC’s exciting growth plans for the future.” NEC Australia’s managing director and CEO – ANZ Mitsuhiro Murooka said NEC Australia was delighted to partner with the Bombers.  “It is fitting that NEC celebrates 50 years in Australia by partnering with a club as famous as Essendon and a sporting code as loved and wide-reaching as the AFL,” Mr Murooka said. “My time in Australia quickly taught me how popular and important the AFL is to sports fans and large business communities and how much support Essendon enjoys, not just in Melbourne, but nationwide. “Sport across the world is always changing with technology, and technology is what NEC is all about. “This partnership will highlight the many areas of NEC’s expertise in servicing business and government sectors, including our world-leading Safer Cities technologies. “We look forward to empowering fans and business communities through this strategic partnership featuring NEC’s world-leading technologies and Essendon’s leadership in developing sport for current and future generations.” NEC has a series of strong partnership agreements with major sporting organisations around the globe, including ownership of the NEC Green Rockets in the Japan Rugby Top League, an international partnership with the Washington Wizards in the USA (NBA) and a sponsorship agreement with the Los Angeles Angels in the USA (MLB). Click here to view NEC Australia's profile....
2020-03-05
Lincoln Tech to Sponsor Arrow McLaren SP Team in 2020
New manufacturer, revamped driver lineup promise great results for new INDYCAR seasonLincoln Educational Services Corporation (NASDAQ: LINC), a national leader in specialized automotive training, announced today that Lincoln Tech has been chosen as the Official Technical School of Arrow McLaren SP (AMSP), formerly Arrow Schmidt Peterson Motorsports, for the 2020 INDYCAR racing season.  This will mark the fourth consecutive year that Lincoln Tech is sponsoring the team, continuing a long relationship with co-owner Sam Schmidt.A major component of the associate sponsorship agreement is the Mentorship Program, which allows five Lincoln Tech students to be selected from across the country to join the AMSP team as members of the pit crew for each of five races this season.  Lincoln Tech's logo will also be displayed on the No. 7 Arrow McLaren SP Chevrolet, driven by rookie Oliver Askew.  Askew makes his NTT INDYCAR SERIES debut this season following successful runs in the USF2000 Championship Series in 2017, the ProMazda Championship Series in 2018, and then winning the Indy Lights Series Championship in 2019."We've seen year after year how our students benefit from the experience of working with this team, and we're honored to once again sponsor Arrow McLaren SP," says Lincoln Tech President and CEO Scott Shaw.  "This year, to serve as their official tech school, makes it even more special.  For almost 75 years Lincoln schools have helped students build careers in the auto industry – and what better way to experience 'auto technology' than in the pit of a real INDYCAR racing team?"As an associate sponsor since 2017 the relationship has grown into a cooperative partnership between Lincoln and AMSP.  Students selected for the Mentorship Program will have the opportunity to attend team meetings, meet the team's drivers, run tires, assist with basic car prep and maintenance, and shadow front end crew member Cole Jagger – himself a graduate of Lincoln Tech's Indianapolis campus.  In addition, students in the Indianapolis campus' computerized manufacturing program have been assisting the team by machining components for AMSP's race cars."Through our extended partnership with Lincoln Tech we are able to stay one step ahead of our competitors, not only through Lincoln Tech's manufacturing resource but, most importantly, as a talent pipeline," commented Taylor Kiel, Managing Director of Arrow McLaren SP.  "Our close proximity to the Indianapolis campus has provided us an opportunity to engage their students and resources in creative and meaningful ways which have positively impacted our organization on and off track.  I'm also proud to say that through our partnership, we have hired multiple Lincoln Tech graduates that are contributing members of our race-winning organization and we look forward to identifying the next one." Click here to view Lincoln Tech's profile....
2020-03-04
DENSO Renews Primary Sponsorship of Angie and Matt Smith for 2020 NHRA Season
― Husband-and-wife teammates ready to rock the racetrack on DENSO spark plugs ―DENSO Products and Services, Inc., an affiliate of leading global automotive supplier DENSO Corp., is returning as the primary sponsor of Pro Stock Motorcycle racers Angie and Matt Smith for the 2020 NHRA Mello Yello Drag Racing Series. The new season marks the third consecutive year DENSO has supported the husband-and-wife teammates after first sponsoring Angie Smith in 2017.Pro Stock Motorcycle racing kicks off March 12-15 at Gainesville Raceway in Florida, the third contest in the 24-weekend series. After ending the 2019 season in the top 10 and with DENSO's continued backing, the Smiths are eager to vie for this year's championship over the next nine months."I'm ready to get after it in Gainesville. Winning the championship in 2018 and being in the thick of the final battle until the last day of 2019 has lit a fire under all of us at Matt Smith Racing," said Matt Smith, who finished the 2019 season in third place and set the sport's national speed record of 201.76 mph in Gainesville last year. "With DENSO's support over the last few years, we've taken our whole racing program to the next level and our DENSO EBR is the one to beat.""Our relationship with DENSO gets stronger every year, and it's a true testament to the loyalty we have together," said Angie Smith, who finished the 2019 season in eighth place overall and spent the offseason preparing for this year's challenge. "I am more confident than ever that my pink DENSO EBR will be in the winner's circle. Our team has had zero failures since we've been using DENSO's Iridium spark plugs, and that speaks volumes about the quality of DENSO products on the racetrack and the roadway."  Both born and raised in North Carolina, the Smiths have been fierce competitors for decades dating back to the time she raced under her maiden name, Angie McBride. Matt invited her to join his team in 2008, and the couple married in 2009. They are the only husband-and-wife teammates in the NHRA.In addition to sponsoring Angie and Matt Smith, DENSO is the title sponsor of the DENSO NHRA Four-Wide Nationals April 3-5 at The Strip at Las Vegas Motor Speedway. DENSO has served as the title sponsor of the weekend race and a supporting sponsor of the entire NHRA Mello Yello Series for the last four years and will continue as title sponsor of the Four-Wide Nationals in Las Vegas through 2021.For more than half a century, DENSO has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. DENSO spark plugs, alternators, radiators and engine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit around the globe.More information on DENSO spark plugs, as well as DENSO's comprehensive lines of auto parts, is available at retail stores, wholesale distributors and www.densoautoparts.com.Click here to view DENSO's profile....
2020-03-04
INSPIRE SPORT IS THE NEW PREMIER PARTNER OF NETBALL QUEENSLAND AND THE QUEENSLAND FIREBIRDS
Netball Queensland and the Queensland Firebirds have secured iNSPIRE Sport as a new Premier Partner for the 2020 season.iNSPIRE Sport has developed a wellness system that provides athletes, coaches and clubs with evidence-based information and smart features to track overall wellness: including mood, sleep, fatigue, sickness, nutrition and training quality.Founded in Brisbane by former elite gymnast Annie Flamsteed in 2016, the goal is to make users the happiest, healthiest and best athletes they can be ­– while reducing illness, injuries, burn out and mental illness in today’s youth sports community.The partnership will officially launch on 10 May at the Queensland Firebirds’ first home game for the 2020 Suncorp Super Netball season. With a range of activities and quarter-time fun planned, the wellness message will burn bright with thousands of young attendees.Netball Queensland’s Chief Executive Officer, Catherine Clark, said the partnership was a perfect fit.“Both Netball Queensland and the Queensland Firebirds are passionate about the power of sport to transform young lives” Catherine said.“With more than 50,000 registered players and an engaged community of more than 300,000 people, we’re so excited to help iNSPIRE spread such a crucial message around the importance of mental and physical empowerment.”The Queensland Firebirds themselves have a laser-sharp focus on psychological wellbeing.“Last year we took part in a research study that showed the brain plays a much stronger role in athletic performance than previously suspected,” she said.“Feeling mentally drained or stressed can seriously impact physical performance, motivation and even dietary choices.”“We are very much about making sure our team is in a great headspace, as that’s truly how you get the most from people.“It’s about creating an incredibly supportive and safe space where everyone wants to excel individually and together.”Both Netball Queensland and iNSPIRE Sport see great potential in using easy, accessible technology to promote the wellbeing of young netballers.Click here to view iNSPIRE Sport's profile.Article by Shaun Carney as posted on the Ministry of Sport....