2019-11-12
RBC is proud to celebrate inspiring Canadian youth through our sponsorship of the Corporate Knights Top 30 under 30 Sustainability Leaders
RBC’s approach to sustainability is central to our business and to our stated purpose: to help clients thrive and communities prosper. We believe that capital can be a force for positive change, clearly demonstrated by a new business target: $100 billion in sustainable finance by 2025. This commitment is underpinned by our enterprise-wide approach to accelerating clean economic growth through our strengths in finance, investment, risk management, innovation, economic research as well as community investments.While we understand that business targets are very important and that what gets measured, gets done, we also recognize that it is the leaders behind these polices and targets who are really the drivers of change.Addressing the most daunting challenges of our age will require innovative approaches and a generation of leaders who think creatively and are willing to take risks. That’s why RBC is proud to be the exclusive sponsor of Corporate Knights’ Top 30 under 30 Sustainability Leaders.Through RBC Future Launch, our 10-year, $500 million commitment to help empower Canadian youth for the jobs of tomorrow through access to work experience, skills development opportunities, networking solutions and mental well-being supports and services, we are supporting the next generation of leaders.Youth are reacting to the constant change that technology and innovation have brought about, and are embracing the fact that they must be “lifelong learners” to thrive. As a result, they are responsible self-starters, oriented around productivity and making change and have also shown interest in developing the skills necessary to pursue opportunities in an evolving world of work. Youth are not simply reacting to the changing nature of work, they are active agents in defining it.Canada’s prosperity is directly linked to our ability to prepare the next generation to succeed in a fast-changing global economy that will be driven by creativity and innovation.If young people succeed, we all succeed.Article as posted on Corporate Knights.Click here to view RBC's profile....
2019-11-11
STEAM WHISTLE NAMED OFFICIAL BEER PARTNER OF ALPINE CANADA AND THE AUDI FIS SKI CROSS WORLD CUP
Après ski this season just got a whole lot cooler! The Good Beer Folks at Steam Whistle Craft Brewing Company have announced a new partnership to become the Official Beer of Alpine Canada and the Audi FIS Ski Cross World Cup.Through the multi-year partnership, Steam Whistle will work alongside Alpine Canada to encourage more ski enthusiasts to enjoy a cold Steam Whistle Craft Beer after time on the slopes with friends and at the Audi FIS Ski Cross World Cup each ski season. “We are thrilled to be the Official Beer of Alpine Canada and align our brand with a sport that has a rich heritage of friendship and excellence in ski communities nationwide,” said Andy Burgess, Chief Executive Officer of Steam Whistle Brewing. “As an independent Canadian brewery, we are excited to become part of the ski experience and for our world-class craft beer to be enjoyed at more of Canada’s world-class ski resorts.”As Alpine Canada celebrates its 100th Anniversary in 2020, attendees at the Audi FIS Ski Cross World Cup at Nakiska and various Alpine Canada celebration events will have the opportunity to engage with Steam Whistle ambassadors—known as The Good Beer Folks—and raise a glass in celebration.“We are excited to have Steam Whistle as Alpine Canada’s Official Beer Partner as we prepare to celebrate 100 years of skiing in Canada,” said Vania Grandi, President and CEO of Alpine Canada. “Steam Whistle is the perfect beer to enjoy at our Ski Cross World Cup and after a day of skiing at one of Canada’s 235 incredible ski resorts.”Click here to view Steam Whistle's profile....
2019-11-11
VIZIO Celebrates its Southern California Roots with L.A. Clippers Partnership
To kick off the partnership, VIZIO will cheer on the team with local fans through premium suite experiences and courtside signageVIZIO, Inc. today announced a season-long partnership with the L.A. Clippers, a testament to the company's Southern California roots and Headquarters. VIZIO's logo will be featured courtside and throughout the arena this season. Whether at the game or at home, VIZIO is helping sports fans and families cheer for their favorite team with the ultimate entertainment experience.As part of this partnership, VIZIO is working with the Make-A-Wish Foundation on November 11 to award seven deserving kids and their families. The kids will be treated to a premium suite experience at STAPLES Center where they can watch every assist, dunk and three-pointer as their favorite team takes on the Toronto Raptors"Since founding in Southern California in 2002, VIZIO has been committed to supporting our local community. We are thrilled to celebrate our local sports fans through a sponsorship of the L.A. Clippers," said Robynne Curry, Senior Director of Product Marketing, VIZIO. "Whether at the game or at home, we're excited to give fans the ultimate entertainment experience."Sports fans know better than anyone that the right TV and sound system make a difference in how they experience the game. When watching the game in person isn't an option, VIZIO's lineup of award-winning smart TVs and audio products are the perfect option for every fan to enjoy the game at home. For more information about VIZIO's smart TV and audio collection, please visit VIZIO.com.Click here to view VIZIO's profile....
2019-11-08
Scotiabank and Canlan Create Exciting New Relationship
As part of a new relationship between Scotiabank and Canlan Ice Sports, Canlan Ice Sports - Burnaby 8 Rinks has been renamed Scotia Barn – a name synonymous with old time hockey, but operated with a modern-day approach.As the Official Bank of the NHL® and NHL Alumni Association, Scotiabank is a committed supporter of hockey at all levels across the country, particularly kids' community hockey. Since 2008, Scotiabank has supported one million kids and counting through the Scotiabank Community Hockey Sponsorship Program.Similarly, grassroots hockey is at the heart of Canlan Ice Sports that services over 80 minor hockey associations across North America and delivers instructional programs, youth and adult leagues, camps and tournaments to more than 200,000 hockey enthusiasts annually."Hockey matters to Scotiabank because it matters to Canadians," says Lesly Tayles, Regional Senior Vice President, BC and Yukon Region, Scotiabank. "On or off the ice, we know that being part of a team is a living example of how we're better together. Scotia Barn is an exciting opportunity for Scotiabank to demonstrate our commitment to the Lower Mainland community and share our love of the game of hockey with fans of all ages, for every future.""A positive culture, loyal community, and deep love of hockey are just a few distinguishing characteristics that we at Canlan Ice Sports share with Scotiabank," says Joey St. Aubin, President & CEO, Canlan Ice Sports Corp. "We are very pleased to announce our naming rights arrangement with Scotiabank to create Scotia Barn. This represents two cornerstone companies in the hockey community coming together to support the health and longevity of grassroots hockey in the lower mainland."Work will begin in late 2019 on new signage at Scotia Barn, with details of a community celebration happening in early 2020.In addition to the naming rights of the facility, Rink 2 will also be named Scotiabank Rink and Scotiabank will have exclusive title sponsorship of both Public Skating and Winterfest programs, as well as Scotiabank community programming and events throughout the hockey season, such as Scotiabank Girls HockeyFest on March 29, 2020.Through Scotia Barn, Canlan and Scotiabank will help expand community hockey programs for young people in Burnaby and the surrounding neighbourhoods.Click here to view Scotiabank's profile....
2019-11-07
KT Tape Becomes a Major Sponsor of the Women's Football Alliance
Today, the Women's Football Alliance (WFA) announced that KT Tape® will be the official kinesiology tape of the WFA. The sponsorship becomes the 3rd major deal focused on the health and safety of its athletes for the 2020 season and will provide all teams with the kinesiology supplies needed to treat their athletes before, during, and after games.Preparing for its 11th season with 65 signed teams, the WFA has made safety and education a priority for the 2020 season. KT Tape® joins Xenith Helmets, Go4Ellis, and Glazier Clinics as major brands who support women's football, a sport which has gained significant growth in recent years. "Having KT Tape® as an official sponsor, means our athletes are being provided the absolute best supplies for their protection and recovery. KT Tape® is the gold standard in kinesiology supplies and we can't be prouder to have them on our team."Click here to view KT Tape's profile....
2019-11-07
Gulf and New England Patriots Announce New Partnership
Two local brands, connecting fans with exclusive team access and savingsGulf Oil today announced a multi-year partnership with the New England Patriots to support fans with exclusive on-field experiences and opportunities to save at the pump.Gulf kicked off the football season with a "Patriots Net Duty with a Hand from Gulf" sweepstakes, running September 5 through December 6. Through this sweepstakes, Gulf will grant up to three lucky winners with two tickets to a regular season Patriots home game. Tickets include the opportunity to watch the first half of the game from the field, hoist the net any time the Patriots score, and be featured on the jumbotron. For a chance to win, entrants simply create an account with Gulf Pay, Gulf's mobile app, and/or sign up for Gulf's promotional emails. For full details, visit gulfoil.com/patriots."The Patriots are pumped up to partner with Gulf, a nationally recognized brand headquartered here in Massachusetts," said Murray Kohl, Patriots vice president of corporate sponsorship sales. "Gulf has been fueling Patriots fans for decades and we are looking forward to working with them to reward three lucky fans with some very unique experiences."In addition to the sweepstakes, Gulf has signed on as the exclusive fuel partner of the Patriots365 loyalty program, offering 10-20% back on linked Visa transactions at participating Gulf stations throughout New England. The Patriots365 integration adds visibility to nearly 60,000 season ticket members, plus more than 60,000 wait list fans by rewarding credits that can go towards ticket balances or future Patriots purchases every time they fill up at a Gulf station."This partnership brings together two local brands to provide savings to consumers of New England. Through Patriots365, fans are experiencing savings from multiple retailers and now exclusively on fuel at Gulf," said Nikki Fales, director of marketing at Gulf. "The program is a great way for us to team up and fuel fans to and from the stadium and anywhere their lives take them."This new partnership pays homage to Gulf's New England roots and is designed to drive more traffic to Gulf locations through prominent in-stadium signage, Patriots Monday and Friday night radio spots, digital advertising, and more.Click here to view Gulf Oil's profile....
2019-11-06
Welcome to TD Ballpark: The Spring Training home of the Toronto Blue Jays
Building on a renewed five-year sponsor relationship announced in early 2019, the Blue Jays’ renovated Spring Training stadium in Dunedin, FL, will reopen in February as TD BallparkThe sponsorship highlights TD Bank's growing commitment to the Tampa Bay marketThe Toronto Blue Jays and TD Bank today announce an exciting new extension of their relationship, which will see the reimagined Blue Jays’ Spring Training home in Dunedin, FL, renamed TD Ballpark.“Our team’s rich history in Dunedin and the current renovation project is a point of immense pride for the Blue Jays, and we are extremely pleased to partner with TD to invest in the future of our ballpark in Florida,” said Mark Shapiro, President & CEO, Toronto Blue Jays. “Both the Blue Jays and TD share a deep passion for connecting with the community and together we look forward to making an imprint on baseball fans across North America.”A destination for Blue Jays fans every year, TD Ballpark is currently undergoing a large-scale renovation and will reopen for the start of Spring Training in February 2020. Construction began in early 2019 with the goal of making meaningful enhancements to the fan experience through additional and differentiated seating options and greater amenities. Fan-friendly features include a brand new Jays Shop with a wider selection of team apparel, renovated suites, an air conditioned bar, a family area, a 360° boardwalk linking each side of the ballpark, an enhanced videoboard and speaker system, and refreshed concession stands and restrooms.For TD Bank, the partnership is more than a ballpark. The bank's commitment to the state of Florida and to the greater Tampa Bay area extends beyond the marquee Dunedin sponsorship, and can be seen in the recent retail store expansion across Central Florida, including new store openings in nearby Clearwater, Tyrone Springs, Sarasota, and Tarpon Springs in the last three months alone.“TD has been a part of the fabric of the greater Tampa Bay community for years, and our commitment to this community extends beyond our store locations, products and services, or even the dollars we give," said Nick Miceli, Regional President – Metro Florida, TD Bank."We focus on supporting every aspect of the community to ensure we are making the biggest impact possible, including providing banking advice to individuals and community partners and providing financial resources and capital to help local businesses grow. Most of all, we pride ourselves on showing up – for fundraisers, volunteer events, and community gatherings. I am thrilled about the opportunity to deepen our engagement with the Tampa Bay community in partnership with the Blue Jays.”In addition to Grapefruit League games during Spring Training, TD Ballpark is also home to the team’s Class A-Advanced Minor League affiliate, the Dunedin Blue Jays.The Blue Jays are the only Major League Baseball team to have remained in the same Spring Training location throughout franchise history. The team proudly established operations in Dunedin in 1977 and began playing games at TD Ballpark after its construction in 1990."We are excited to continue growing our relationship with the Blue Jays, this time in the US," said Theresa McLaughlin, Global Chief Marketing, Citizenship and Customer Experience Officer, TD Bank Group. "We look forward to providing even more ways for fans and our communities to connect, participate, and cheer on Canada's Major League Baseball team."The grand opening of TD Ballpark will take place on Monday, Feb. 24 for the Blue Jays’ Spring Training home opener vs. the Atlanta Braves and will feature a special gate giveaway. The Blue Jays will play 15 home games at TD Ballpark during Spring Training, after which the Dunedin Blue Jays will begin their season on Saturday, April 11. Fans can start making their Dunedin travel plans when Spring Training Game Packs go on sale on Tuesday, Nov. 5. Single game tickets for Spring Training will be available on Monday, Dec. 2. For more information, please visit bluejays.com/springtraining.Click here to view TD Bank's profile....
2019-11-06
Worldwide Asset eXchange (WAX) Proud Sponsor of Celebrity eSports Challenge
Ten-week series features content, social media, and Fox Sports promotions which will air in over 31 countries worldwide, reaching 450 million video game playersWorldwide Asset eXchange (WAX)™ is pleased to announce its presence at Momentum Studios, Inc.'s Celebrity eSports Challenge, a star-studded, 10-week video gaming series featuring dozens of celebrities, top esports enthusiasts, and social media influencers.  FOX Sports will promote the series, which is expected to reach more than 450 million video gamers in 31 countries. The series premieres this Thursday, Nov. 7, 2019, at 7 p.m. PT with Disney's Daniel Curtis Lee (star of "Zeek and Luther" and "Ned's Declassified") hosting the challenge. Fans can tune into the games on YouTube channel, Twitch, and Mixer.com.All spectators who register for a free WAX All Access Account on the CEC page created for this event and watch weekly match-ups qualify to win a loot box prize, which includes NBA courtside tickets with top social media influencers and over $250,000 in Disneyland trip vouchers, AMD gaming CPUs, Xidax computers, gFuel energy drinks, trendsetting Nike sneaker from Cookies and Kicks, digital stickers, and more."We're thrilled to be a part of the first Celebrity ESports Challenge," said Malcolm CasSelle, strategic advisor for WAX.  "WAX is committed to bringing blockchain-powered video games to esports fans everywhere.  What better way to introduce millions of video gamers to WAX's easy-to-access, easy-to-use non-fungible tokens (NFTs) and digital marketplace technologies which will soon power some of the world's leading video gaming apps on the WAX Blockchain?""We're grateful to WAX and our other generous sponsors whose support will bring video gaming fun and excitement to a whole new level," said Dante Venafro, Business Development – Gaming, Momentum Studios, Inc. "We believe the WAX loot boxes, brimming with one-of-a kind experiences and over $250,000 in prizes, will keep them coming back each week for more."The series culminates on January 24th and 25th with celebrity and social influencer meetups during the Sundance Film Festival.Click here to view WAX' profile....
2019-11-05
COLUMBUS BLUE JACKETS, PERRY’S ICE CREAM ANNOUNCE NEW MULTIYEAR PARTNERSHIP AND INTRODUCE CUSTOM FLAVOR
The Official Ice Cream of the hockey club introduces 5th Line Crunch with portion of pint sales benefiting the Columbus Blue Jackets FoundationThe Columbus Blue Jackets and Perry’s Ice Cream have announced a new multiyear partnership that designates Perry’s as the Official Ice Cream of the National Hockey League club. In a nod to the team’s ardent fan base, Perry’s created 5th Line Crunch, a custom flavor that is among four premium ice cream flavors available at Nationwide Arena.5th Line Crunch is a sea salt caramel ice cream enhanced with peanut butter swirls, peanuts and fudge-coated pretzels. 5th Line Crunch, along with Mint-Ting-A-Ling, Cookie Dough and Super Hero flavors, are sold in scoops at four Perry’s Ice Cream locations within Nationwide Arena. Chocolate and Vanilla soft-serve custard is also available at Perry’s stands.Outside of Nationwide Arena, pints of 5th Line Crunch will be sold at Ohio retailers including Speedway locations and a percentage of proceeds from every pint will benefit the Columbus Blue Jackets Foundation. Select scoop shops in Ohio will also carry the flavor. “We’re thrilled to have Perry’s on board as the Official Ice Cream of the Columbus Blue Jackets and we look forward to broadening their expansion in the central Ohio market,” said Ryan Shirk, Blue Jackets Vice President of Corporate Partnerships. “It is fantastic that Perry’s wanted to establish an immediate connection to our team and our fans with the creation of a custom flavor that also results in a community benefit.” “As newcomers to the central Ohio market, a key part of Perry’s ‘Good Stuff’ vision is to invest and give back to the communities we do business in,” said Robert Denning, president and CEO of Perry’s Ice Cream.  “Partnering with the Columbus Blue Jackets, creating a delicious new custom flavor, 5th Line Crunch, for the fans that directly supports the CBJ Foundation is mission aligned and we could not be more excited to be part of this fan base.”Click here to view Perry's Ice Cream's profile....
2019-11-05
cbdMD Partners with World Surf League for Jaws Big Wave Championships
Today, the World Surf League (WSL) announced a new partnership with cbdMD, a nationally recognized consumer cannabidiol (CBD) brand (NYSE American: YCBD).  cbdMD will be the official title partner of the Jaws Big Wave Championships for the 2019/2020 Big Wave season. The official holding period for the cbdMD Jaws Big Wave Championships opened November 1, 2019, and runs through March 31, 2020.A must-see for every surf enthusiast, the cbdMD Jaws Big Wave Championships is the world's premier paddle-only big wave event, taking place at the famed Pe'ahi surf break on the north shore of Maui, Hawaii. Rich with the sport's history of innovation and progression, the contest brings the world's elite male and female athletes together at the ultimate proving ground to compete for the coveted Championship.Jaws' reputation as the pinnacle for big-wave surfing has been solidified by history-making performances over the past decade. Jaws has hosted some of the biggest waves ever witnessed in competition, and winning this event sets the standard for the sport.This partnership marks the biggest deal in WSL's big wave history and WSL's first-ever CBD sponsorship. This partnership will enable WSL to advance the sport while featuring unique marketing integrations with athlete ambassadors. cbdMD partners with elite athletes across a wide array of sports, including Olympians Kerri Walsh Jennings and Lolo Jones, professional golfer Bubba Watson and more, alongside big wave surfers Makua Rothman and Nathan Florence."I'm extremely excited to announce our partnership with the WSL for this year's cbdMD Jaws Championship," said Caryn Dunayer, President of cbdMD. "Surfing has been an integral part of our brand strategy and growth within the action sports community and we're grateful to have this opportunity to solidify our footprint.""The WSL is always trying to push the boundaries of progression and break new ground," said Cherie Cohen, WSL Chief Revenue Officer. "We are excited to announce our partnership with cbdMD for the Jaws Big Wave World Championship, the WSL's first CBD partnership. Optimal performance is the key to overcoming the unique challenges of big wave surfing. This partnership with a CBD category leader will help inform consumers of CBD's benefits."WSL Big Wave event officials are already monitoring swell producing storms and will continue to watch for the conditions that will produce waves in the 30-to-60-foot range between now and March. Competitors will have 72 hours' notice to be ready to compete once event organizers call on the event.Click here to view cbdMD's profile....