2019-04-11
The NHL and Great Clips are beginning a new multi-year partnership by exploring player hairstyles during the Stanley Cup Playoffs.
There’s an art to hockey hair and the NHL wants to spread the word through its partnership with Great Clips.NHL players generally take great pride in their hairstyles, said Evin Dobson, NHL vice president of marketing. The Great Clips partnership allows the two organizations to better showcase the stories of the hairstyles, even in a somewhat self-deprecating way, he said.“We like to say the success of the business is the success of players on the ice, night-in and night-out,” Dobson said. “But for us, it’s exciting for a partner like Great Clips to showcase personalities in a fun and interesting way and the subject matter of hockey players and their hairstyles is so fun and magical.”The partnership with Great Clips is a new multi-year deal, but it’s the second straight year of the LegendHairy Greats of the NHL, which will allow fans to vote for their favorite NHL hairstyles and share their favorites on social media. Six NHL players will be featured in the voting campaign, including San Jose Sharks defenseman Brent Burns; Nashville Predators defenseman Roman Josi; Toronto Maple Leafs forward William Nylander; Tampa Bay Lightning forward Steven Stamkos; Minnesota Wild defenseman Matt Dumba; and Carolina Hurricanes defenseman Justin Faulk.The voting campaign is meant to help drive engagement with shareable content, but also start and drive conversations about hockey hair and the players fans love most, said Lisa Hake, Great Clips vice president of marketing and communications.The partnership also includes the NHLPA.“Building off our successful work together during the 2018 Stanley Cup Playoffs, we are extremely excited to see our relationship with Great Clips expand,” said Sandra Monteiro, NHL Chief of Global Business Strategies. “This partnership continues to showcase the players, their styles and personalities and capitalizes on their ability to connect with fans across North America.”The campaign will also feature a video series of players interviews talking and photos about the history of their hairstyles, starting with Burns and Chicago Blackhawks defenseman Duncan Keith.“We shot video with them talking about their great hair, memorable hair stories and insight to their current styles and what makes them special,” Hake said. “It’s showcasing their confidence and swagger in their hair and sport.”Dobson said hairstyles are important to many of the NHL players and while helmets are on during the games, they can be seen in many shots before and after games. Likewise, many players keep their helmets off during warmups realizing the opportunity to show off their hair.“We’re always very conscious of how we speak to fans and our messaging,” Dobson said. “They’re tough, but they care about their appearance. We want to help educate the fans about how to get great hair in a fun and engaging way.”The LegendHairy Greats campaign will also be present in 4,400 Great Clips salons in the U.S. and Canada, Great Clips app, broadcasts, arenas and the various social media channels throughout the Stanley Cup Playoffs. The partnership also includes traditional TV spots and dasher board logos.“With all of those touch points, we love when our partners lean in through platforms with content and storytelling,” Dobson said. “They’re investing heavily in the NHL ecosystem and players association rights, just really heavily invested in this opportunity.”Along with the overall NHL partnership, Great Clips also has seven club partnerships with the Carolina Hurricanes, Colorado Avalanche, Detroit Red Wings, Minnesota Wild, Nashville Predators, St. Louis Blues and Tampa Bay Lightning.Hake said Great Clips realized the natural synergies with the NHL when they looked at the target customer demographics. The new partnership launches with this year’s Stanley Cup Playoffs, but will be featured through branding and activations across NHL properties and events during the foreseeable future.“It’s just a great authentic tie-in,” she said. “We’re really excited about the partnership and the stories we can tell about the players and their great personalities. And the best time to do it is the Stanley Cup Playoffs. The competition on the ice is fierce, but that doesn’t me we can’t showcase and have fun with stories.”Article by Pat Evans as posted on Front Office Sports....
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2019-04-11
Hays and Manchester City Renew Partnership Until 2023
Hays, the world's leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City Football Club.Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six years, Hays has extended the relationship with City Football Group to become the Official Recruitment Partner of New York City FC in 2015, as well as Manchester City Women in 2017 and most recently with Japanese side, Yokohama F. Marinos.As an industry leader who works with thousands of job seekers and employers every day, Hays has helped the Club to build a winning team off the pitch, including recruiting roles across City's legal, finance, HR, commercial, marketing and communications teams across their offices in Manchester, London, New York and Singapore.Throughout its time as Official Recruitment Partner, Hays and Manchester City have explored the parallels between the world of work and elite sport, with both the men's and the women's teams. This collaboration has formed a rich territory for the partnership, with a strong focus on leadership, development, scouting and understanding the ingredients of building a high-performance team.In January, Hays launched a series of videos as part of its "Match Your Ambition" campaign, with Manchester City players, Kevin De Bruyne, Bernardo Silva, Kyle Walker, Keira Walsh, Nikita Parris and Jen Beattie. The interviews explored the personal attributes and skills required to forge a successful career in top-flight football and were designed to encourage professionals to develop their own career, using inspirational stories and messaging from the ManchesterCity players.Hays will work together with City to curate new and exciting digital and social content over the next four years, continuing to integrate and fully utilise the partnerships to reach audiences all over the world. The renewal will be further boosted by the new naming rights which make Hays an Official Tour Sponsor for the Club's overseas tours and provide further access to exciting experiences for Hays' staff across the globe.Sholto Douglas-Home, Hays Chief Marketing Officer, said:"We are delighted to be continuing as the Official Recruitment Partner of Manchester City's men's team for a third term and the women's team for a second term. We established our partnership in 2013, based on a mutual ambition to attract skilled, expert professionals to build high performing teams."Since then, Hays has played a key role in sourcing valued members of City Football Group's professional staff to help drive the Club's success off the pitch. We have also explored the synergies between the world of work and elite sport, assessing how the dynamics that drive players to succeed can be applied to everyday careers."We are also proud to be partnering with other teams in City Football Group, including New York City FC and Yokohama F. Marinos. It is exciting to see how our two organisations have grown together during this time, and we aim to be innovative and ambitious in how we take our partnership to the next level."Damian Willoughby, City Football Group Senior Vice President of Partnerships, said:"For a football club to be successful it needs to have the right people in every position – from the players on the pitch to the professional staff who underpin the operation of the club. Throughout our partnership, Hays has been fundamental in helping Manchester City find great people to help our organisation grow and support our teams' achievements."Our partnership with Hays continues to strengthen and we are proud that this has grown beyond our men's team to incorporate our women's team, as well as other clubs from the Group. We are delighted to extend our relationship into this next chapter that will see us mark ten years of this exciting partnership."Watch our partnership highlights and find out how we have collectively achieved success on and off the pitch....
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2019-04-10
ASICS Returns To Los Angeles, Announces Multi-Year Sponsorship Of Los Angeles Marathon
BRAND REDEFINES ITS COMMITMENT TO RUNNING WITH UPCOMING 2020 LOS ANGELES MARATHON AND PASADENA HALF MARATHONASICS today announced a five-year sponsorship deal with Conqur Endurance Group that will make the true sports performance brand the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. This multi-year agreement comprises significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions. ASICS and Conqur will re-launch their partnership in January 2020, beginning with the Pasadena Half Marathon, as the two build on their rich history together ahead of the Los Angeles Marathon in March.With a heritage deeply rooted in running, ASICS is making significant investments beginning this year to ensure it reclaims the top industry status including run focused activations and updates to its athlete roster--most recently signing multi-year sponsorship deals with female distance runners Emma Bates and Allie Kieffer. Emma is a 2018 USA Marathon Champion and was the first American female to cross the finish line in the 2019 NYC half marathon, placing 4th. Allie is a distance runner who placed 5th in the 2017 NYC Marathon and 7th in the 2018 NYC Marathon."Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," said Koichiro Kodama, CEO of ASICS North America. "ASICS is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on – performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."In addition to the 2020 Los Angeles Marathon, ASICS will expand its partnership in Southern California by becoming official partners of the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K. ASICS will also look to support Conqur's extensive youth running and community programs."For the 30th Anniversary of the Los Angeles Marathon ASICS lit-up L.A. by spotlighting every mile of the Stadium to the Sea course. It's fitting that we're reconnected with ASICS in time for the Marathon's 35th Anniversary race on March 8, 2020. Conqur Endurance Group has grown over the past 4 years to become the running events and programming leader in Southern California," said Murphy Reinschreiber, Conqur's Chief Operating Officer. "Our year-round calendar of running events includes everything from kids' dashes to the Los Angeles Marathon. We are also very proud to provide extensive support for two of the most successful youth/school programs in the country, Students Run LA (SRLA) and 26th Mile. Over 70 charities successfully fund raise against our running events each year. And, through our LA Road Runners program, we are developing a large community of running clubs throughout Los Angeles to promote participation and the healthy running lifestyle.""ASICS' focus on performance running and growing the reach of the sport enhances our mission," Reinschreiber continued. "We're excited by the opportunity to collaborate with ASICS to continue to grow the local, national and international stature and footprint of our races and programs through ASICS elite athlete appearances, retail stores, education and media. It's great to know that ASICS will be with us every step of the way."Leading into the 2020 Los Angeles Marathon, ASICS will launch a collection of limited edition products, featuring footwear, apparel and accessories for the 2020 race. The collection will be available at asics.com, select ASICS retail stores and the 2020 Los Angeles Marathon Expo....
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2019-04-10
Pokerstars Launches UFC Spin & Go as Part of Partnership With UFC
PokerStars, the undisputed champion of the online poker world and flagship poker brand of The Stars Group, today announced the launch of UFC-branded Spin & Go's as part of PokerStars' exclusive global partnership with UFC®, the world's premier mixed martial arts organization.PokerStars became UFC's first-ever "Official Poker Partner" at the end of last year, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon® at UFC® 236: HOLLOWAY vs. POIRIER 2 in Atlanta, Georgia, on Saturday, April 13 and at UFC® 237: NAMAJUNAS vs. ANDRADE in Rio de Janeiro, Brazil, on Saturday, May 11, as well as all Pay-Per-View events throughout the remainder of the year.The PokerStars brand will also be broadcast around the world on exclusive digital advertising real-estate and across social media channels. UFC fans are welcomed into the fold with UFC-themed PokerStars promotions and products featuring cash prizes and exclusive UFC experiences to be won in 2019.Poker fans will see UFC branding emblazon newly relaunched Spin & Go's, fast-paced, three-player poker tournaments with randomly assigned prize pools and big cash prizes for the taking. The UFC-branded Spin & Go is now live on PokerStars where, for the first time, players can play poker inside the UFC's world famous Octagon®, feel the thrill of an arena atmosphere, and win millions. But the fun won't stop there. More special UFC and PokerStars products and rewards are still to come and select UFC athletes will be announced as sponsors in the future."It's been great to work on exciting, new and innovative ideas alongside PokerStars since our exclusive partnership went live," said Paul Asencio, UFC Senior Vice President, Global Partnerships. "UFC Spin & Go is a great example of how PokerStars are integrating our brand into their world and bringing exciting new products to our fans.""UFC is the perfect pick for PokerStars," said Christopher Coyne, Chief Marketing Officer, Stars Interactive. "UFC fans have a high propensity to engage in gaming and many of our players are fans of UFC. Our plan is to thrill as far and wide as possible with games, promotions, content and competitions that trigger passions and enhance the overall experience at PokerStars. We've so much in store. This is just the beginning."...
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2019-04-09
Corona Estéreo Beach Returns With Bad Bunny X100PRE Tour
Today Corona Extra announces the return of the Corona Estéreo Beach tour with Latin music star Bad Bunny, GRAMMY-nominated rapper-songwriter, whose crossover hits are part of top playlists everywhere.  Following their successful inaugural sponsorship of global Latin icon Wisin's tour last year, Corona Estéreo Beach is back - this time, as the presenting sponsor for the second leg of Bad Bunny's X100PRE tour produced by CMN Entertainment.In its second year, the Corona Estéreo Beach tour will travel with Bad Bunny to 20 cities including Newark, Atlanta, Las Vegas, and Houston. Fans will have a chance to win tickets and possibly even meet the Latin music's "King of Trap" at any of the tour stops.Corona Estéreo Beach was created by Corona Extra as a platform to engage music lovers. The concerts will be a sensory experience - building a vibe around the mindset of relaxing with friends and creating an energetic environment alongside Bad Bunny's vibrant sounds that will get everyone moving. The upbeat atmosphere will offer exclusive access to custom Corona branded experiences for fans across the country, with shareable moments not to be missed. "Corona Extra is proud to continue Corona Estéreo Beach this year, bringing together beach vibes and great music for fans across the U.S.," said Ann Legan, Vice President of Brand Marketing, Corona. "It's always been a priority for Corona to support Latin artists, and this sponsorship with Bad Bunny will bring an authentic voice and immersive experience for consumers looking to unwind and move to the music.""I'm thrilled to have Corona join me on my X100PRE Tour to give my fans a taste of Corona Estéreo Beach and showcase their support of Latin music," It's not solely about the music – it's about the culture, creativity, and contributing to the movement that connects us all together," says Bad Bunny.Bad Bunny has had a remarkable start to 2019, from releasing his chart-topping debut LP "X100PRE" in late December to kicking off his highly-praised X100PRE tour in March with sold out shows in Miami, Chicago, Portland and Seattle. The high-energy tour has received praise from critics offering a deeper view into his journey in becoming Bad Bunny, and surprise performances from some of Latin music's hottest artists like J Balvin, Becky G, Farruko and Zion of Zion y Lennox and more....
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2019-04-08
Colonel Sin: KFC's Ultra DJ Performance Was a Dystopian Nightmare, And a Warning for Brands Everywhere
As shameless as marketing can be, the fast food chain -- and the festival -- crossed a line when it brought the mascot onstage for a five-minute set."Hello, Kentucky!" an amplified voice reverberates forebodingly from the main stage of Ultra Music Festival's 21st edition. It's an uncomfortable attempt at a joke -- the festival is on the Miami, Florida, island of Virginia Key -- but there's no laughter. KFC's latest brand antic is about to flop."I am Colonel Sanders! I am everywhere!" A man adorned in a Party City-grade Colonel Sanders costume with a rip-off of deadmau5's gargantuan, dead-eyed helmet, writhes onstage to a simplistic candy-coated EDM beat. It felt like a Nathan For You prank, a parody, a comical dystopian sequence from Terry Gilliam's Brazil. Like, if it were real life, common sense would protect us from this horrendous branding stunt attack. But it happened. And for uncomfortably longer than the videos uploaded to social media allowed us at home to absorb. We've arrived at a point where brand deluge is occurring consistently, now in public spaces, and we can't opt out. It suggests the comedic prophecies of Mike Judge's 2006 comedy Idiocracy brought to life, or the "AdBuddy" of Netflix's Maniac. Regrettably, there's no ad-blocker for real life -- even when you're paying upwards of $350 for three-day admission, or $1,500 for VIP passes.Naturally, if one spends even $100 to enjoy themselves at a festival, they might expect some refuge from the outside world: cut-off from political outrage, the dread of social media, the uncertainty of work, life in general. We've learned to stomach -- even expect -- a certain degree of branding in any public space, especially those with some cache of "cool." But who could be thrilled by the engulfment of brand propaganda during a five-minute set that would have been better if they'd announced a long moment of silence? While many lamented that this time could have been better used by actual musicians, by many magnitudes this was worse than total nothingness. At least in silence there are still the rave principals of peace, love, unity and respect (PLUR).Marshmello, who headlined Ultra later that night and also dons a bulky, eerily vacant headpiece was notably annoyed, complaining in a since-deleted tweet, "I can think of a lot of other artists that actually deserve to be on that stage instead." Ultra isn't creating spaces for up-and-coming performers or marginalized musicians by placing Colonel Sanders, a white man in a white suit with white hair who built an empire off of Southern and soul food throughout the Jim Crow era, on the lineup (yes, Colonel Sanders was actually listed on Ultra's the official flyer). Sanders as a figurehead doesn't represent what the music industry is and should be striving for: At his worse, he's the antithesis of diversity; at his best, he's a clown. And his presence serves no purpose for fans at Ultra, other than to ostensibly mock EDM in general -- a genre already often ridiculed for its heightened BPM and compressed down to imagery of kids in shutter shades, neon bikinis and binkies. Advertising fried chicken would maybe make a little more sense at the CMT Music Awards, seeing as last summer KFC chose country queen Reba McEntire to not only collab but actually take the reins as the franchise's first woman Colonel, and there are literally dozens of popular country songs that mention the southern fried staple. But Kandi Kids don't exactly feel like target demographic. Does KFC imagine Ultra is an easy, indulgent crowd to win over?Marshmello was not the only esteemed DJ with grievances. The also-masked deadmau5, who overtook Ultra Music Festival's Live Arena on Sunday night, made a jab at KFC when the power went out during his set. In videos of the performance, he can be heard shouting, "Colonel fucking Sanders blew the power!" as his audience laughs and jeers over KFC's performance, no doubt in on the joke. Louis The Child also took to Twitter to state, "Given the platform you have as a major electronic festival, it would be nice if you used it to showcase what electronic music is about and not make it seem like a joke with corporate promotional nonsense @ultra," asserting, "There are people out here creating amazing music and pushing the genre forward in incredible ways and this shit just pushes us back even further." KFC likely estimated the audience would regard the corporate stunt as a joke, but by merely occupying the space, videos of the advert went viral, serving only to cement stereotypes of EDM and consequently make a mockery of Ultra's lineup. DJ Colonel Sanders' mask in itself stood as a spoof bordering on derision -- DJs like deadmau5, Marshmello and SBTRKT have built their musical identities around their outlandish masks, not solely to stand out but to generate a fun, flashy performance worth attending. Masks also serve to introduce mystery and anonymity -- wonder who the person behind the mask is all you like, but without a human face to gawk at you're driven to appreciate the music authentically. Ultra's KFC debacle feels reminiscent of Austin's South by Southwest's 2014 Doritos stage, a 62-foot-tall concert stage crafted to look identical to a vending machine filled with bags of chips. The Doritos stage was powered by tweets, allowing concert-goers to utilize the hashtag #BoldStage to control when the arena would release SFX like smoke, fire, lasers, beach balls, confetti and balloons. Fans were also able to choose opening acts, playlists, encores, and through their hashtagged selfies even become featurettes on the four-story-tall LCD screen. Sounds cool, right? At a time when the music conference and festival was already receiving increased criticisms for growing too large that it had lost its way, it was shameless marketing at its worst. But LL Cool J was performing and Lady Gaga headlining -- and not for free, mind you. The Doritos stage was met with abject criticism over its glaring corporate endeavors, however, and the festival withdrew the stage the following year.KFC's brazen fried-chicken advertisement masqueraded as EDM, however, feels bleaker. There's nothing in it for the audience. No interactivity, no choice in performers and, worst of all, no free food. At least KFC could have rained free meal coupons down on the audience or, even better, provided concertgoers with free food and beverages. For a festival now being deemed "Fyre Fest 2," this would have been a great opportunity for a fast food brand worth $7.4 billion with 20,500 international fried chicken outlets to provide sustenance in the kind of space that tend to deprive folks of the basics. For all the money KFC undoubtedly spent to buy the slot from Ultra, it forewent any substance for a forced listening party resulting in nothing but existential despair and confusion. What did KFC accomplish other than putting on a self-gratuitous act? Their stocks haven't gone up (I checked), nor have Google searches for KFC spiked (though they're up about 10 total searches). Unlike this years' Golden Globes Fiji Water Girl campaign -- a consumerist exhibition on another level, which brought in $12 million in ad impressions for Fiji Water -- this feels more stupid than clever with no proof KFC has or will benefit from its overbearing DJ set. Watching the full video is painful. The screen behind the the KFC mascot reflects dancing chicken drumsticks to the audience, a 3D kawaii version of Sanders with heart-filled eyes oscillating to the beat. An ominous clip of the late original Colonel, Harland David Sanders, flashes across the screen subliminal message-style during the five-minute set repeating the words "TIME" and "PRESSURE." Perhaps this is a reference to cooking the perfect fried chicken, but it's not landing. It's just creepy as hell. The mascot, and message, flails on stage. And after about a minute, you realize everyone has stopped dancing. The audience is just floating in space-time as though they're enduring an IRL TV commercial, patiently waiting for it to end so they can return to their regularly scheduled programming. At the end of the performance, the crowd is prompted to cheer: "Make some noise for Colonel Sanders!" an amplified voice seeks to convince the masses. But very few react at all until someone else -- anybody else -- takes over the stage and the group realizes it's been unshackled from the big, meaty hands of consumerism and is once again free to enjoy the music it paid to hear.While Ultra might have learned its lesson not to let Colonel Sanders or any other mascots back on stage, organizers have bigger fish to fry. It's unclear whether it will be welcomed back to Virginia Key next year after the festival ended in slight post-apocalyptic horror Friday night when 50,000 attendees left en masse, only to discover there was no transportation from the island of Virginia Key back to Miami. Their only options were to walk three miles across the causeway or wait hours for shuttles to rescue them. Mind you, all of this happened in the middle of the night, leaving already exhausted concertgoers frustrated and hungry, maybe even for some fried chicken. Hopefully Ultra's failures will prompt self-reflection in its own community and the festival enterprise as well, the industry will welcome the feedback from the dozens of notable DJs and their fans and think twice before agreeing to such unwarranted, clownish marketing promotions going forward. Albeit no stranger to brand deals, EDM has never seen a stunt as bawdy and obnoxiously lacking in self-awareness as KFC's Colonel Sander's impromptu DJ set and afterwards at least one thing is clear: PLUR does not include KFC.Article by Helen Donahue as posted on Billboard....
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2019-04-08
Oreo recreates Game of Thrones titles with cookies in largest brand tie-up
Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.The reworked version of the lengthy intro was produced by Elastic, the creators of the original Game of Thrones sequence. Running at 50 seconds, the spot evokes the clockwork-like aesthetic of the original with piles of cream and geometric Oreo shapes.Watch the video: https://www.youtube.com/watch?v=xmf-6TYjGuQThe film was created by agency 360i to promote the brand’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall.Additionally, fans of the show will be able to pledge their loyalty to House Lannister, House Targaryen, House Stark or The Night King via the brand’s website, Facebook and Twitter pages. Mondelez has cryptically promised to ‘select fans throughout the season with a special treat for participating’ with this direct engagement.Oreo has been teasing the final-season partnership for a while. Last month, the brand’s senior director, Justin Parnell, said the tie-up is “certainly” Oreo’s biggest collaboration of the year, and potentially its biggest ever."[Game of Thrones fans] are doing viewing parties together, they’re bantering online about character plots andthey’re speculating about what’s going to happen,” he said. “It’s definitely a community that’s all about social connections and that’s what makes it relevant for Oreo.“What we’re doing is fully and wholeheartedly leaning into our brand purpose, which is that we believe in the power of playful spirit to bring people together ... You don’t necessarily think of Game of Thrones as being playful, at least not in the way we think about it. But what we love about this is that Game of Thrones fans are already a real community."The HBO series has been ramping up its brand partnerships as it approaches the premiere of its final season on 14 April. It teamed up with the American Red Cross for a blood donation spectacle in SXSW last month, and found itself to be one of the major talking points of the Super Bowl in February thanks to a surprise universe collision with Bud Light.Article by Katie Deighton as posted on The Drum....
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2019-04-05
RCI Supports Children Around the World as Title Sponsor of Christel House Open International Charity Golf Tournament
Since 2003, the tournament has raised more than $12 million to help children in needFor the 13th year in a row, RCI®, the worldwide leader in vacation exchange, will be the title sponsor of the annual RCI Christel House Open International Charity Golf Tournament. The tournament will feature several locations across Europe and North America, which aims to raise awareness and funds for Christel House International® (CHI), a charity committed to bettering the lives of impoverished children around the world."Supporting our communities is one of the core values that makes up our DNA as an organization," said Olivier Chavy, president of RCI. "Year after year, the Christel House Open directly supports efforts to end the cycle of poverty for disadvantaged children all over the world and I am extremely proud that in my first few months as president of RCI, I have the opportunity to be involved and reinforce our continued commitment. We are thankful to all who continue to contribute in support of this tremendous cause."The Christel House Open kicks off Thursday, May 9, 2019, in Indianapolis, Ind., and continues through June in the following locations:Saturday, May 18 in Palm Beach, Fla.Saturday, June 1 in Boonville, N.Y.Monday, June 10 in Kissimmee, Fla., Myrtle Beach, S.C., and Williamsburg, Va.Monday, June 17 in Vista, Calif., and the United KingdomBranson, Mo. (date to be announced)Since its start in 2003, the tournament has raised more than $12 million, with 100 percent of the proceeds used for programs and services directly impacting children. All tournaments are hosted by timeshare companies and the sponsors and players are timeshare developers, vendors, and management companies. Christel DeHaan, founder of Christel House International, retired as CEO of the organization in 2018. DeHaan also co-founded RCI in 1974. Former Indianapolis Mayor Bart Peterson took over as CEO at the start of 2019."I am looking forward to being part of the RCI Christel House Open for the first time this year. I know that it is an important and popular annual tradition within the timeshare industry, thanks in large part to our friends at RCI," said Peterson. "From their pivotal role in the launch of the tournament in 2003, to serving as the title sponsor for over a decade, RCI has been integral in helping us raise over $12 million throughout the tournament's history. Those funds have had an enormous impact on our work to transform the lives of impoverished children though the Christel House model, and we are truly grateful." Established in 1998, CHI is a non-profit organization that builds and operates learning centers in impoverished neighborhoods around the globe. The charity's primary goal is to create sustainable social and educational impact through an approach that includes quality education, nutritious meals, regular healthcare, life skills training, character development, and college and career opportunities, as well as empowerment programs for parents and community members.CHI currently aids over 5,100 students at its learning centers in the U.S. and abroad, including centers in Mexico, Indiaand South Africa. The newest school, Christel House Jamaica, is scheduled to open in August 2020.For more information, please visit christelhouse.org/events....
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2019-04-04
KT Tape named Premier Sponsor and Official Kinesiology Tape of the NBATA
The National Basketball Athletic Trainers' Association (NBATA) welcomes KT Tape, the leading producer of kinesiology tape and related sports performance products in the retail market, to the NBATA partnership family as the "Official Kinesiology Tape Sponsor of NBATA". KT Tape will provide training and educational support to the NBATA as part of the sponsorship."Our partnership with KT Tape is another example of the NBATA working with best-in-class athletic product providers to ensure our members stay in-tune with the demands of the professional athlete. As an organization of certified athletic trainers, this partnership gives our members the opportunity to explore and train with the KT Tape product line to continue our efforts to treat sports injuries and improve athletic performance," said Joe Sharpe, NBATA Chairman."KT Tape is proud to support the members of the NBATA", said Greg Venner, Chief Executive Officer of KT Health. "With so many of our consumers taking part in basketball activities – from serious and elite basketball players, to weekend warriors, it was a natural fit for KT Tape to partner with the NBATA."Designed for muscle, ligament and tendon pain relief and support, KT Tape products are designed to support athletes in training and in competition. KT Tape brand products have been used by Olympic, professional and everyday athletes for the past 10 years to provide drug-free pain relief and support for many common injuries.KT Tape has a portfolio of leading products, including KT Tape Pro and Extreme products. KT Tape brand products are used clinically to reduce swelling and provide pain relief and muscle support for many common injuries. KT Tape brand products are the top selling kinesiology tape at retail in the U.S., and the brand preferred by Olympic athletes, Paralympic athletes and consumers.KT Tape's ambassador lineup features top Olympic and Paralympic sport athletes. KT Tape is the official kinesiology tape licensee of Team USA, as well as several U.S. sport National Governing Bodies....
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2019-04-04
KIOTI Tractor Sponsors Olympic Curling Gold Medalists Team Jacobs
KIOTI Tractor is teaming up with 2014 Olympic Gold Medalists Team Brad Jacobs — a Canadian men's curling team — on a multi-year partnership. KIOTI is now a proud tier 1 sponsor for the distinguished and highly accoladed team.The sponsorship, a first of its kind for KIOTI, is another example of the company's expanding commitment and investment in Canada. In December, KIOTI announced a 60,000 sq.-ft distribution center outside of Toronto, supporting the growth of KIOTI's dealer network and contributing to the positive economic impact in the greater Toronto metro area."It's an exciting time in the history of KIOTI tractor and we are thrilled to partner with Team Jacobs," said Greg Bibee, marketing and business development manager. "Team Jacobs' vision and commitment to excellence in their sport mirrors KIOTI's vision and commitment to the compact equipment industry. We knew right away the partnership was a perfect match."The agreement comes on the forefront of the Pinty's Grand Slam of Curling 2019 Player's Championship. Since winning their first title in 2015, Team Jacobs has captured four Pinty's Grand Slam of Curling men's titles."We pride ourselves in being role models and growing the game we love," said Brad Jacobs, skip for Team Jacobs. "The KIOTI brand aligns with our values, and we appreciate this vote of confidence from an expansive, global organization. We know that our Team Jacobs fans will become KIOTI fans as well."   ...
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