2019-11-20
Rakuten.ca partners with HGTV Canada's Home To Win: For The Holidays
The newly rebranded Cash Back company continues to leverage its global cachetRakuten.ca has announced they are a prize provider of HGTV Canada's Home to Win: For the Holidays, a Canadian-original series where viewers compete to win a fully renovated home. With access to the world's largest selection of products across the broadest range of categories—including home, garden and groceries—Rakuten.ca will provide prizes for the runner ups.Following its recent rebrand from Ebates.ca to Rakuten.ca in August 2019, this sponsorship is one of many new marketing initiatives planned to familiarize Canadian consumers with the new brand, according to Jennifer La Forge, General Manager of Rakuten.ca. "To help Canadians become more aware of Rakuten.ca, we are partnering with media that have a national presence for our first holiday season since the rebrand," says LaForge. "Working with HGTV Canada's Home To Win: For The Holidays gives us the opportunity to appeal to more Canadians nationwide while highlighting our home décor offerings, on Canada's fan-favourite home design series."The partnership highlights to viewers the benefits of starting their shopping experience on Rakuten.ca, where they can earn Cash Back on just about everything they want from more than 750 stores, including home and garden items from Rakuten.ca's many Canadian retail partners such as Bouclair, Canadian Tire and Indigo.On one of the episodes of the program, Rakuten.ca is featured alongside designer Sarah Keenleyside from HGTV Canada's Home To Win: For The Holidays. Together with Keenleyside, Rakuten.ca created three brand spots that will exclusively air on Corus channels focused on decorating a nursery, finding quirky room décor and shopping for the holidays.Rakuten.ca will also sponsor four movies during Hallmark Channel's Countdown to Christmas on Corus' W Network. The segments will feature trending gifts in the electronics, clothing, grocery and beauty categories."Knowing how busy the holiday season is for Canadians, we want to ensure they know which items will be topping their loved ones' lists, " says La Forge. "By shopping through Rakuten.ca, consumers are able to earn Cash Back on everything they buy this holiday season from gifts to groceries for all their holiday dinners."In addition, Rakuten.ca also has outdoor advertising initiatives in Vancouver, Toronto and Montréal, with over 800 digital billboards, digital superboards and posters that will be installed on subways, bus stops and transit shelters. Those outdoor advertising will be up for five weeks in Toronto and six weeks in Vancouver and Montréal during November and December to strengthen its brand presence and marketing goals. The segment on HGTV Canada's Home To Win: For The Holidays featuring Rakuten.ca is set to air on Sunday, December 1, 2019 and December 15. To learn more about the segment, visit rakuten.ca/community/hgtv.Click here to view Rakuten Canada's profile....
2019-11-20
Airbnb and IOC Announce Major Global Olympic Partnership
-- Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement.-- Economic opportunity for Olympic and Paralympic athletes to develop revenue streams through new Airbnb Olympian Experiences-- Hundreds of thousands of new Airbnb hosts will support and participate in the Olympic Movement by providing accommodation and experiences from now to 2028The International Olympic Committee (IOC) and Airbnb today announced a significant agreement to support the Olympic Movement through to 2028. The nine-year, five-Games partnership is designed to create a new standard for hosting that will be a win for host cities, a win for spectators and fans, and a win for athletes.In line with the Olympic Agenda 2020, the IOC's strategic roadmap for the future, and Airbnb's mission to promote sustainable travel, the agreement will support the sustainability objectives of the Olympic Movement. These joint efforts will be in line with the UN Sustainable Development Goals to provide travel options that are economically empowering, socially inclusive and environmentally sustainable. The agreement includes accommodation provisions that will reduce costs for Olympic Games organizers and stakeholders, minimize the need for construction of new accommodation infrastructure for the Olympic Games period, and generate direct revenue for local hosts and communities. Working together with the International Paralympic Committee (IPC), we will work to increase accommodation that supports accessibility for people with disabilities or other accessibility needs.Airbnb Co-founder, Joe Gebbia said: "Airbnb and the IOC have a strong track record in creating and accommodating the world's greatest events. Our Olympic partnership will ensure that the Games are the most inclusive, accessible and sustainable yet, and leave a lasting positive legacy for athletes and host communities. Airbnb's mission is to create a world where anyone can belong anywhere, and we are proud that the Olympic spirit will be carried by our community."IOC President Thomas Bach said: "This innovative partnership underpins our strategy to ensure that the efficient staging of the Olympic Games is sustainable and leaves a legacy for the host community. With Airbnb's support, we will also develop new opportunities for athletes around the world to develop their own direct revenue streams through the promotion of physical activity and the Olympic values. From this partnership there will also be direct benefit for athletes beyond the US $5 billion the IOC is distributing during this Olympiad for their benefit to Organizing Committees and sports organization around the world."Creating New Airbnb HostsThe partnership will generate hundreds of thousands of new hosts over nine years, giving community residents the opportunity to earn extra income by providing accommodation and local experiences to visiting fans, athletes and other members of the Olympic Movement. For visitors, the Airbnb community will offer a more local and authentic way to immerse themselves in the host cities and engage with local communities. For the cities themselves, the Airbnb community represents a more environmentally sustainable way of accommodating a surge in visitors.Airbnb Olympian ExperiencesThe IOC and Airbnb will launch Airbnb Olympian Experiences to provide direct earning opportunities for athletes, underlining the IOC's efforts to support athletes and put them at the heart of the Olympic Movement. To be launched in early 2020, this new category will bring Airbnb's goal of providing economic empowerment through hosting to athletes across the globe – beyond the timeframe and geographical location of the Games. Promoting sport and physical activity, these experiences will include everything from the chance to train with an Olympian, to exploring a city with an elite athlete. In the coming months, Airbnb and the IOC, through the Athlete 365 platform, will provide support and training to athletes interested in becoming a host on the Airbnb Experiences platform.In addition, the IOC will make at least USD 28 million worth of Airbnb accommodation available over the course of the partnership to athletes competing at the Olympic and Paralympic Games for competition and training related travel.Kirsty Coventry, Chair of the IOC Athletes' Commission, said: "On behalf of the Athlete's Commission, I am delighted that our new global agreement with Airbnb will benefit the athletes directly. This includes direct revenue opportunities from sharing their passion for sport through new Airbnb Olympian Experiences, as well as direct support for their accommodation needs. We work to empower athletes around the world on and off the field of play, and this agreement is another example of how we are supporting and advocating for athletes throughout their career."Support for Refugee AthletesAirbnb will also support the IOC in continuing to address the challenges faced by refugees around the world. The IOC has a long-standing commitment to refugees, including a cooperation with UNHCR since 1994, the creation of the IOC Refugee Olympic Team for the Olympic Games Rio 2016 and Tokyo 2020, and the creation of the Olympic Refuge Foundation in 2017. Airbnb has been supporting refugee initiatives since 2015 through its "Open Homes" Program, which connects generous hosts with those in need of temporary accommodation, including refugees. To date, more than 35,000 people have been housed in times of need. Over the course of the partnership, the IOC and Airbnb will establish further programs to provide long-term support to refugees.Airbnb has previously supported the Olympic Games Rio 2016 and Olympic Winter Games PyeongChang 2018 as a domestic sponsor, as well as other major sporting events. And a World Economic Forum study found that during the Rio 2016 Olympic Games, the added capacity provided through Airbnb's platform provided the equivalent of 257 hotels for guests of the Games, saving the city in terms of materials use and carbon emissions, while also providing around USD 30 million in direct revenue for hosts and generating an estimated total economic activity of USD 100 million in three weeks. Similarly, during the Olympic and Paralympic Winter Games PyeongChang 2018, Airbnb hosts earned a collective USD 2.3 million in income providing accommodation to 15,000 guests who would have required 46 hotels. And most recently, in Japan, Airbnb hosts across the country welcomed more than 650,000 travelers during the Rugby World Cup period, earning more than USD 70 million in host income.Airbnb becomes the Worldwide Olympic Partner in the exclusive category of "Unique Accommodation Products and Unique Experiences Services." Worldwide Olympic Partners support every National Olympic Committee and their teams, and every Organizer of the Olympic Games, as well as providing support for athletes and the development of sport at all levels around the world. In addition, Partners promote the Olympic values and help create memorable experiences for fans worldwide.Jiri Kejval, IOC Marketing Commission Chair, said: "Since it was founded in 2008, Airbnb has grown to become a global household name. This partnership supports the future sustainable operations of the Olympic Movement and demonstrates the ongoing appeal of the Olympic commercial programmes to the world's leading brands."As a global Partner, Airbnb will now support the 2020 Olympic Games in Tokyo, the Olympic Winter Games in Beijing 2022, the 2024 Olympic Games in Paris 2024, the Olympic Winter Games Milano-Cortina 2026, and the Olympic Games in Los Angeles 2028.The agreement also includes marketing rights for the IPC and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.Click here to view Airbnb's profile....
2019-11-20
Bayer Announces National Sponsorship of the American Heart Association and the American Diabetes Association's Know Diabetes by Heart initiative
Bayer announced today it has joined Know Diabetes by Heart™, a joint initiative of the American Heart Association and the American Diabetes Association, as a national sponsor. Officially launched last week ahead of the American Heart Association's Scientific Sessions 2019, Bayer's support will help the initiative further reduce the risk of cardiovascular (CV) deaths and events such as heart attack, heart failure and strokes in people living with type 2 diabetes."Know Diabetes by Heart is an important opportunity to educate people living with type 2 diabetes about their elevated risk for cardiovascular events, especially in those with chronic kidney disease – a serious and progressive condition that affects 40 percent of people with type 2 diabetes," stated Aleksandra Vlajnic, senior vice president of Medical Affairs at Bayer. "As a national sponsor of this landmark public awareness initiative Bayer is proud to add our voice to efforts to reduce the rate of CVD-related deaths in people living with type 2 diabetes."Chronic kidney disease (CKD), a serious condition characterized by a gradual loss of kidney function over time, affects more than 30 million adults in the U.S. – most of whom are unaware they have the disease.1 Diabetes is the most common risk factor for CKD, which increases the risk of kidney failure and serious CV events, such as heart attack and stroke, compared to individuals with diabetes without kidney disease.2,3 People with CKD and type 2 diabetes are three times more likely to die of CV-related causes than patients with type 2 diabetes alone.3 Consequently, timely screening for CKD is especially important in patients with type 2 diabetes, as early detection can help prevent the deterioration in kidney function and reduce the risk of CV complications.1The linkage between CKD and diabetes is an area in which Bayer is committed to supporting educational initiatives and developing therapeutic solutions to improve patient outcomes.Click here to view Bayer's profile....
2019-11-20
Zeeks Pizza Sponsors Pro Freeskier Tyler Ceccanti
Lake Tapps resident becomes brand's 1st sponsored athleteZeeks Pizza, originators of the PNW's most iconic pizza and operators of over 17 locations in the greater Seattle area, today announced an ongoing sponsorship of professional freeskier, wakeboarder and mountain biker Tyler Ceccanti, of Lake Tapps.  The partnership with Ceccanti represents Zeeks' first foray into athlete sponsorship."Zeeks is a lifestyle company that embodies Northwest values and its way of life including a love of outdoor adventure.  Zeeks' roots are in the Seattle ski and snowboard community," says Zeeks' co-founder Tom Vial. "Tyler is like our spirit animal. He is a Northwest native and he is maximizing everything the PNW offers from an outdoor lifestyle perspective, and also working his tail off to make it all happen. That level of stoke and get-after-it-ness defines our brand's roots and we relate to him in every way."Zeeks' relationship with Ceccanti kicks off with an official Warren Miller Entertainment (WME)-sanctioned party on Friday, November 22, from 4:00 – 7:00 p.m., at the Belltown location (419 Denny Way). The party is a pre-celebration of WME's showing of its 2019 film Timeless at nearby McCaw Hall at 7:30 p.m. Ceccanti is one of the film's feature athletes and will be on site, along with a handful of the film's other stars, to meet and party with moviegoers."This party is going to rock Belltown," said Ceccanti. "Afterwards, I'm looking forward to working with Zeeks on bigger things from a sponsorship perspective. Prior to meeting the founders, Tom and Doug, and learning more about Zeeks' mission and how the company got started, I had no idea Zeeks and I shared a such a similar stoke, which is basically life in the Northwest."In addition to the giving fans access to their skiing and snowboarding heroes, the pre-funk at Zeeks will also feature cool giveaways and a chance to ride the Timeless Shotzski, which will be in constant use at the bar. Entrance is limited to those with tickets to the show, plus any available overflow traffic. Click here to view Zeeks Pizza's profile....
2019-11-19
Days Inns - Canada Teams Up with Curling Canada
 Days Inns - Canada today announced a partnership deal with Curling Canada for the 2019-2020 curling season. Under the agreement, Days Inns - Canada will join other well-known brands as a national partner for Curling Canada’s Season of Champions (SOC) Events that include The Home Hardware Canada Cup, The OK Tire & BKT Tires Continental Cup of Curling, The New Holland Canadian Juniors, The Scotties Tournament of Hearts, The Tim Hortons Brier and The World Curling Championships.“Curling Canada is thrilled to welcome Days Inns - Canada onboard as a first-time partner for our Season of Champions Events,” Katherine Henderson, Chief Executive Officer of Curling Canada. “This partnership is a great fit and we look forward to helping Days Inn showcase their brand and interact with fans at some of Canada’s most beloved curling events.”The sponsorship will feature Days Inn branded LED-animated rinkboards, web presence and print advertising along with a 15-second TV spot that will air on TSN. The hotel chain will also receive an opportunity to interact with curling fans from across the country via an in-venue kiosk for the closing weekends of Tim Hortons Brier in Kingston, ON and the Scotties Tournament of Hearts in Moose Jaw, SK.“We are very excited to partner with Curling Canada and engage with curlers and fans across the country,” said Ally Wesson, Senior Director of Marketing, Days Inns - Canada. “With 115 hotels from coast to coast, we welcome the opportunity to be their home away from the house!.”Click here to view Days Inn's profile....
2019-11-18
Crowne Plaza® Hotels & Resorts Announces Worldwide Partnership With The Global Entrepreneurship Network
As Global Entrepreneurship Network's first exclusive hospitality partner, Crowne Plaza hotels will be the home of Startup Huddle, helping build local startup communities around the world.Crowne Plaza® Hotels & Resorts is proud to announce the launch of a global partnership with the Global Entrepreneurship Network (GEN). The partnership will kick off during the annual Global Entrepreneurship Week (November 18-24, 2019). As the first exclusive hospitality partner for GEN, select Crowne Plaza properties around the world will be the new hubs of Startup Huddle monthly meetups, a program designed to help entrepreneurs while strengthening the local ecosystem, providing easier access to spaces for entrepreneurs to collaborate, problem solve and inspire one another.One of the largest upscale brands in the world, the Crowne Plaza brand is in the midst of a global evolution and expansion, with six new flagship hotels opening in the US, Europe and China by early 2020. Designed to meet the changing needs of modern travelers, the Crowne Plaza brand's new hallmark design innovations include Plaza Workspace, a co-working lobby design concept featuring flexible workspaces, breakout areas and The Studio, a bookable-by-the-hour meeting space. GEN has more than 15,000 members in 170 countries. With this partnership, select Crowne Plaza hotels will offer them discounted or complimentary access to these spaces for collaboration. The Crowne Plaza brand's flexible lobby design provides the perfect environment for entrepreneurs to meet face to face. Connecting in-person is more important than ever before for entrepreneurs and startups, according to the 2019 Global Startup Ecosystem Report by Startup Genome and GEN. The report recently revealed that higher scores for "local connectedness" translated to more successful startups and to stronger entrepreneurship ecosystems. Specifically, those entrepreneurs who had high levels of "local connectedness" grow their revenue two times as fast as those with low local connectedness. Libby Escolme, Global Vice President, Crowne Plaza, commented: "We are proud to partner with GEN to support and provide a home for the next generation of entrepreneurs around the world. This partnership comes at the perfect time for the Crowne Plaza brand as we expand our new flexible lobby and room designs in flagship properties around the world. From our lobby concepts to our patented WorkLife guest rooms, our hotels are truly serving the modern business traveler and local business communities."The Crowne Plaza brand's sponsorship of Startup Huddle will kick off on November 19, 2019 during Global Entrepreneurship Week with an event at the brand's newly transformed Americas flagship, the Crowne Plaza Atlanta Perimeter hotel at Ravinia. Jonathan Ortmans, founder and president of GEN, and Meredith Latham, VP of Crowne Plaza, Americas, will host the event which will take a close look at the startup scene in Atlanta and how great design fuels creativity and collaboration. Several events at Crowne Plaza properties around the world are also being planned for 2020.Ortmans commented: "We are thrilled to partner with the Crowne Plaza brand in helping foster healthier ecosystems for entrepreneurs from all backgrounds to thrive. Local startup ecosystems need connectivity and density – the vibrant atmosphere of the new Crowne Plaza lobby concept offers a home for entrepreneurs to collaborate and build community. The Crowne Plaza brand is an early adaptor in recognizing the important role they can play and we look forward to seeing more of our programs and communities leveraging their local Crowne Plaza hotel as a hub for community innovation and growth."For information about the partnership, please visit genglobal.org/crowneplaza.Click here to visit Crowne Plaza's profile....
2019-11-15
CGSA and The Toro Company are pleased to announce Toro’s continued sponsorship
The Canadian Golf Superintendents Association (CGSA) and The Toro Company are pleased to announce Toro’s continued exclusive sponsorship of the CGSA/Toro Assistant Superintendent of the Year Award.This prestigious award will recognize the achievements of a CGSA Assistant Superintendent member whose performance and contributions to the success of the facility go above and beyond expectations.The winner will receive an All Access registration package to the Canadian Golf Course Management Conference (CGCMC), including round-trip airfare to the conference and four nights’ accommodations. Toro will also provide the winner with a VISA gift card for meals and incidental expenses. In addition, the winner will receive an invitation to The Toro Experience for Assistant Superintendents, an exclusive annual education event for Assistant Superintendents hosted at Toro’s World Headquarters in Bloomington MN, including round-trip airfare, meals and accommodations during the event.“CGSA is extremely pleased to announce our continued partnership with The Toro Company,” said Greg Austin, CGSA President. “With Toro’s continued support of CGSA award programs and events, we are able to offer our members outstanding recognition, networking events and education programs. Toro’s ongoing support provides those in the industry additional acknowledgement and continues to foster positive relationships within the golf course management profession.”“It is our pleasure to partner with the CGSA to recognize outstanding Assistant Superintendents with this prestigious award,” said Josh Tubbs, Sr. Marketing Manager, The Toro Company. “Assistant Superintendents are the up-and-coming future leaders of the industry. We look forward to hosting the winner of this years award at the Toro Experience for Assistant Superintendents where he or she will have the unique opportunity to participate in four days of education and camaraderie that will provide professional development opportunities.”Nominations are now open for the CGSA/Toro Assistant Superintendent of the Year Award and are being accepted until November 30, 2019. The winner will be announced, and award presented, at the 2020 CGCMC in Ottawa, Ontario. Please visit ASOTY for the nomination form.Click here to view Toro's profile....
2019-11-14
Honda to continue as NHL's official automotive partner through 2021-22
Carmaker will continue All-Star Weekend title sponsorship, maintain presence at tentpole eventsHonda and the National Hockey League (NHL®) today announced a multiyear renewal of their partnership, which keeps Honda as the NHL's Official Automotive Partner in the United States and Canada through the 2021-22 season. The collaborative partnership between the NHL and Honda began in the U.S. at the start of the 2007-08 season, with the relationship expanding to include Canada during the 2014-15 season.As Official Automotive Partner, Honda will continue its presence at NHL tentpole events throughout each season, including title sponsorship of Honda NHL® All-Star Weekend and as one of the League's in-ice presenting partners of the NHL Winter Classic®, NHL Stadium Series™ and NHL Heritage Classic™. As sponsor of the NHL All-Star Weekend, Honda will again be featured in the NHL All-Star Game event logo, including integration in the center ice emblem of the host venue, and included in NHL promotional materials leading up to NHL All-Star Game across linear TV, and digital and social media.The 2020 Honda NHL® All-Star Weekend - featuring the 2020 NHL All-Star Skills™ and the 2020 Honda NHL® All-Star Game - takes place in St. Louis, Mo., on Jan. 24-26 at the Enterprise Center, home of the St. Louis Blues. In addition, various hockey-themed events, entertainment and activities, along with Honda awarding the NHL All-Star Game MVP with a vehicle, will all be part of 2020 Honda NHL® All-Star Weekend."Honda, a longtime, valued NHL partner demonstrates its strong commitment to our sport through engaging fan-focused activations," said Kyle McMann, NHL Group Vice President, Business Development. "We're excited to extend our partnership with Honda, and with it, a long-term title sponsorship of our mid-season jewel, the Honda NHL All-Star Game while also delighting fans with activations across our media platforms and season-long NHL events.""The National Hockey League has been a valuable partner with the Honda brand for the past 12 years. Our partnership with the NHL has helped Honda reach new audiences as we work together to create engaging experiences for fans who share our love for hockey," said Jay Joseph, Vice President of Marketing for Honda. "We look forward to creating truly memorable moments for hockey fans for years to come."Throughout the regular season and Stanley Cup® Playoffs, Honda will have camera-visible dasherboard presence during all nationally broadcast games in the U.S. and continue its strong commitment to the League's national broadcast partners, NBC Sports in the U.S. and Sportsnet in Canada. To further support its NHL partnership, Honda will also run media across the NHL's digital and social platforms.Honda is a North American partner of the NHL Gaming World Championship™, the League's esports initiative across U.S., Canada and Europe, and was a partner of the NHL's House of Chel, the League's first esports gaming house experience, which took place during the 2019 Honda NHL® All-Star Weekend.Click here to view Honda's profile....
2019-11-13
Infoway Announces Seven ACCESS 2022 Alliance Founding Sponsors
Canada Health Infoway (Infoway) announced today the ACCESS 2022 Alliance Founding Sponsors.These seven industry leaders have committed to the vision of ACCESS 2022, a movement aimed at improving Canadians' access to their personal health information and to digitally delivered health services. The founding sponsors are: Accenture Canada, LifeLabs, Orion Health, RGAX, Roche Canada, Teladoc Health and TELUS Health."We are very excited to launch the first ACCESS Alliance program with these prominent, well-respected founding sponsors who share our vision," said Michael Green, President and CEO, Infoway. "We look forward to working with these innovative companies to champion a new day in health care."The Alliance is part of an ambitious national initiative that will help connect Canadians with their health information and to the digital health services that they have been asking for. As the program grows, the Alliance aims to engage the private and public sectors to come together to tackle common challenges that stand in the way of scaling digital innovation in health care."Our vision is for all Canadians to have access to their personal health information electronically anytime, anywhere, from the device of their choice," Green said.He added that the Founding Sponsor program is just the first of several opportunities that will be available for those who want to help realize this vision by participating in the Alliance."We are committed to working with a variety of stakeholders and other interested parties to improve the patient experience by enabling better access to health information and digital tools," Green said.Learn more about the ACCESS 2022 Alliance.Learn more about ACCESS 2022 and join the movement.Click here to view Accenture's profile.Click here to view LifeLab's profile.Click here to view Orion Health's profile.Click here to view RGAX' profile.Click here to view Roche Canada's profile.Click here to view Teladoc Health's profile.Click here to view TELUS Health's profile....
2019-11-13
WSL signs up Lululemon as women’s season finale title sponsor
World Surf League (WSL) has added athletic apparel retailer Lululemon as title sponsor of the final event of its women’s championship tour season.As well as assuming the title sponsorship for the season finale, it will provide additional athlete preparation and recovery zones for the competing surfers.Lululemon will also support the WSL’s ‘Rising Tide’s programme. This provides young local surfers with the opportunity to surf and interact with the professional competitors at each Championship Tour stop.The concluding event of the 2019 tour takes place between November 25 and December 6 at Honolua Bay, Maui. It will decide the winner of this year’s championship.The Lulemon brand has been on the rise in recent years. In 2018, it generated $3.3bn (€2.9bn) in sales and was named as the second-fastest rising brand across all categories in BRandZ’s Top 100 most valuable brands in 2019.In 2019, the Canadian company revealed its ‘Power of Three’ expansion plan, which focused on developing in three markets: menswear, digital and international.The brand is supported by notable brand ambassadors, including NFL quarterback Nick Foles and professional surfer Malia Manuel, who will compete in the Honolua event.Article by Matthew Williams as posted on SportBusiness.Click here to view Lululemon's profile....