2021-08-09
Giorgio Armani to Become the Official Luxury Style Partner of the Chargers' Exclusive Premium Membership Program, Chargers LUX
Giorgio Armani and the Los Angeles Chargers announced their partnership today. The Italian brand will be the official luxury style partner of Chargers LUX, the team's exclusive premium membership program.Giorgio Armani and the Chargers will work together to redefine luxury in sports hospitality by co-creating events, content and programming addressed to Chargers LUX premium members and VIP clientele. In addition, Giorgio Armani and Chargers will partner to develop personal experiences, exclusive premium activations and customized merchandise for Chargers LUX members."Armani is synonymous with pushing boundaries and by aligning with Chargers LUX, we have the opportunity to truly transform premium hospitality in sports," said Chargers LUX Vice President Kevin Gessay. "We could not be more honored and excited about this special partnership with Giorgio Armani that will bring together sports hospitality and style for our fans."Giorgio Armani - a pioneer of red-carpet fashion with a unique, timeless style, combining elegance with comfort and craftsmanship - and the Chargers - with some of the most influential social media platforms in sports and one of the most stylish uniform collections in the NFL – are acknowledged innovators in their respective industries. This partnership will further highlight each respective brand's ability to continue to push through boundaries and create memorable moments.In the Chargers ongoing effort to continue to elevate and redefine premium sports hospitality, Giorgio Armani enhances the current LUX potential partners and programming....
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2021-08-09
BetRegal Teams Up W/ CFL to Become the League's Official Sport Gaming Partner
The Canadian Football League proudly announced a multi-year partnership with BetRegal, making it the Official Sport Gaming Partner of the CFL.As part of the announcement, BetRegal revealed that Canadian Football Hall of Fame quarterbacks Damon Allen and Matt Dunigan will also be part of the ambassador group, BetRegal Legends.“The sports gaming landscape is changing rapidly in Canada and to be able to partner with BetRegal who has international experience, and the expertise is crucial for growing the league’s business going forward,” said CFL Commissioner, Randy Ambrosie.“With BetRegal’s Canadian roots, we can’t wait to collaborate and engage through the Canadian game with our fans across the country”BetRegal, a Canadian company that launched in Europe, has seen immense success in key European markets, and now looks to expand into its home country. Already the Global Betting Partner for Dundalk FC of the Irish Premier League, becoming the CFL’s official sport gaming partner, marks BetRegal’s first major North American sport partnership.“The Canadian Football League is one of the most iconic brands in all of professional sports and we are thrilled to be partnering with a league so rooted in Canadian culture,” said Michael Mirtl, CEO of BetRegal.“The evolving regulatory landscape around sportsbetting in Canada presents an amazing opportunity to enhance the CFL fan experience. As fellow Canadians, we are excited to apply our decades of experience in this sector to help educate Canadian sports fans on the sports gaming experience, with a particular focus on responsible gaming.”BetRegal will be prominent in league marketing strategies beginning this season. It will have distinguished media assets throughout the playoffs and Grey Cup including the postseason jersey patch, partner of the Grey Cup Festival, as well as the presenting sponsor for exclusive premium experiences during Grey Cup weekend.Both the league and BetRegal will have updates on more fan facing initiatives for the 2021 CFL Season. This will include a free-to-play sportsbook experience, CFL squares, and the Race to the 108th Grey Cup, a pick’em style game that will allow fans to pick winners and predict scores to win BetRegal and CFL prizing. Additionally, BetRegal will engage CFL communities by celebrating and rewarding community MVP’s who have gone above and beyond to help their communities through the challenges presented since last March.As a partner of the Canadian Gaming Association (CGA), BetRegal is committed to safe, responsible gaming for their consumers, as well as protecting them as a responsible operator....
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2021-08-08
CURATEUR will style Angel City’s in-game host at their home field
FEMALE ENTREPRENEURSHIP IS ALWAYS IN STYLE ACFC and the Luxury Women’s Lifestyle Membership CURATEUR Fund Female Entrepreneurs   With a shared goal to uplift women of all ages, Angel City FC has signed CURATEUR - a leading luxury lifestyle membership helmed by global fashion authority Rachel Zoe - as a Founding Partner of the team. CURATEUR provides expertly curated offerings for women across fashion, beauty, and home, as well as access to an exclusive marketplace, coveted brand partner experiences, bespoke offerings, and beyond. “My mission behind CURATEUR is to not only deliver a premiere, luxury lifestyle membership, but to offer endless empowering opportunities to our extraordinary community of women. My hope is to further ACFC’s incredible mission in a similarly impactful way,” said Rachel Zoe. “In collaboration with ACFC, I am beyond proud to support the next generation of female entrepreneurs, both on and off the field. I truly believe there is endless beauty in having the confidence in who you are and all you can be.”CURATEUR will style Angel City’s in-game host at their home field - Banc of California Stadium - as part of this new collaboration. The partnership will showcase inspirational content centered around education and the empowering narratives of women-owned start-up businesses. Players and fans will also enjoy exclusive access to subscriptions, unique name-brand offers, and in-game activations when the team takes the pitch in Spring 2022.“Angel City strives to create a pathway to success for women, and part of obtaining success on and off the pitch comes from being confident in who you are,” affirmed Julie Uhrman, Co-Founder and President of ACFC. “CURATEUR aligns with our mission of uplifting and supporting women as they work to ensure . . . [they] feel their best as they make their mark on the world.”Through the Angel City Sponsorship Model, CURATEUR and ACFC will re-allocate a portion of the value of their sponsorship to fund the next generation of female entrepreneurs via KIVA. KIVA is a nonprofit organization whose mission is to expand financial access in underserved communities to help them thrive. Additionally, this fund’s goal will be supported with educational content bringing awareness to gender inequities in the marketplace....
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2021-08-07
DoorDash gets first MLB team deal with Blue Jays
S.F.-based company DoorDash has secured a multiyear sponsorship deal with the Blue Jays, making it the team’s exclusive and official on-demand delivery platform. The deal is DoorDash’s first MLB team sponsorship. Financial details were not disclosed. The agreement is currently active and features in-venue branding at Rogers Centre, integrations across social and digital media and other promotional elements for DoorDash. As part of the deal, DoorDash will also serve as the presenting sponsor for a Blue Jays home game in '22. London-based marketing agency Wavemaker and its Sports & Live group supported DoorDash on the sponsorship.Source: https://sportsbusinessjournal.com/Daily/Closing-Bell/2021/08/06/Blue-Jays.aspx?ana=register_free_form_2_filled...
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2021-08-06
Club announces global partnership with Getir
We are pleased to announce that we have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner.The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool and Bristol, and expects to operate in up to 15 UK cities by the end of 2021. It also marks Getir’s first sporting partnership in the UK and continues the brand’s commitment to working with some of the world’s leading sports organisations.“It is our great pleasure to support and stand by the side of sports and athletes, we will continue to respect and value them. It’s great to now be able to deliver this in the UK with our first football club partnership with Tottenham Hotspur. We have worked hard to deliver groceries in minutes, and much like on the pitch where every second counts, we are focused on delivering state-of-the-art tech and creating unique experiences for fans,” said Turancan Salur, Getir UK General Manager.“We have seen great appetite for our online grocery delivery service, and we know that people crave convenience, but we also give time back so customers can enjoy doing the things they love, things like watching Premier League football.”Todd Kline, Chief Commercial Officer at Tottenham Hotspur, commented: “We are delighted to announce this new partnership with Getir and we’re looking forward to supporting them with their rapid growth in the UK and across Europe. Getir pride themselves on being innovative, are dedicated to minimising their impact on the environment and put people, as well as world-class technology, right at the heart of everything they do. We look forward to working closely with them in the years to come.”Getir was founded in 2015 as the world's first ultrafast grocery delivery service in Istanbul and has grown rapidly in recent years. This includes successful market entries into the UK (January, 2021), Netherlands (May, 2021), Germany and France (June, 2021). Customers can order groceries via the app and choose from over 1,500 everyday products in minutes – seven days a week, day and night, including everything from fresh fruits and vegetables to personal and home care products. All Getir riders are directly employed, with all scooters and bikes being electric to ensure a sustainable and noise reducing approach to grocery delivery services....
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2021-08-06
FaZe enters diversity-focused partnership with McDonald’s
North American esports organisation Faze Clan has announced a content partnership with McDonald’s USA that focuses on diversity and inclusion.Per a release, the team-up is designed to ‘highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact’.Content activations will tell ‘diverse stories’ of various FaZe Clan members that will showcase ‘under-served and underrepresented youth who are rock stars in their own right’. Additional details about the partnership will be announced later this year.FaZe Clan CEO Lee Trink commented on the partnership: “At FaZe, we continue to move diversity and inclusion to the forefront of our priorities and are proud to partner with an iconic brand like McDonald’s who has paved the way.“This is another example of FaZe expanding our brand beyond the gaming realm and we hope our fans enjoy the content that comes from this groundbreaking partnership.”FaZe created a Diversity Council last year and as of July 2020, claimed to provide unconscious bias training for its employees. This content series is supposed to be part of the organisation’s efforts to move diversity and inclusion to the ‘forefront of priorities’.Christopher Mann, Owner/Operator and chair, McDonald’s USA Franchisee Marketing Committee added: “McDonald’s is excited to partner with FaZe Clan to highlight the communities we serve and champion their passion points in a fun way. Through this partnership, we’re proud to shine a light on the growing diversity of the gaming industry to positively impact the future of gaming for youth.”McDonald’s has been a long-time supporter of esports. Recent partnerships include those with Gen.G, Entropiq, LAFC Gaming, and Mobile Legends: Bang Bang (McDonald’s Malaysia).Source: https://esportsinsider.com/2021/08/faze-mcdonalds/...
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2021-08-02
NBA Scores Record Sponsorship Haul
 The National Basketball Association (NBA) and its 30 teams brought in record sponsorship revenue during the 2020/21 season despite a late start and shorter season, according to IEG, the sponsorship consultancy. IEG estimated sponsorship spending in the NBA reached $1.46 billion, with more than six percent year-over-year growth. “NBA sponsorship revenue is close to reaching the heights of the preeminent National Football League that had total sponsorship revenue $1.62 billion last season,” said Peter Laatz, global managing director, IEG. “The star power, number of games, variety of sponsorable assets, and global popularity of the NBA all contribute to the League’s continued growth.” Large League-Level Partnerships IEG’s Sponsorship Intelligence database shows league-level partnerships led the sponsorship increase, with the NBA reaching 13 new deals including one with Microsoft, making the tech giant the official AI partner and an official cloud and laptop partner of the NBA. NBA league-level sponsorship spending increased by nearly 50 percent since the 2017/18 season. Major League Soccer is the only league with a higher rate of growth during that same period. Little Patch With A Big Impact The jersey patch addition has had a significant impact over the past several years, as total sponsorship revenue for the NBA and its teams has grown by nearly 70 percent since the last season (2016/2017) before that sponsorship asset was introduced. This season, 27 of the teams had jersey patch sponsors, including new deals with Honey and the LA Clippers and Motorola with the Brooklyn Nets. Motorola is the only brand with multiple jersey patch sponsorships (Brooklyn, Milwaukee and Indiana). “Some teams are getting more than $15 million per year for jersey patches, and that is close to the $30 million a naming rights sponsorship can bring in annually,” said Laatz.  Tech Tops Spending Technology was the top sponsorship category during the 2020/21 NBA season, with nearly $115 million in new spending. Lottery and gaming brands were also active new spenders putting almost $50 million on the books. The technology, lottery and gaming, telecommunications, and sports apparel and banking categories each contributed more than $100 million of NBA sponsorship revenue annually. The most active brand categories in the NBA are insurance, retail, beer, and wine/spirits with each category holding in excess of 70 individual deals. The most involved brands, based on the number of partnerships are State Farm, Anheuser-Busch and Verizon. Each brand has sponsorship agreements with 20 or more of the League’s 30 teams. Verizon inked 12 new NBA deals last season. Photo courtesy NBA Source: https://sgbonline.com/nba-scores-record-sponsorship-haul/...
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2021-07-29
European Sponsorship Association launches 2022 ESA Awards
After a record-breaking entry in 2021, the 2022 ESA Awards offers another chance to celebrate the best of the sponsorship industry in the face of adversity. The prestigious #ESAawards will again be organised by the European Sponsorship Association, whose mission is to inspire, unite and grow a welcoming and diverse sponsorship industry. The COVID-19 pandemic has caused major disruption to the sports, arts and entertainment sectors in the period covered by the 2022 Awards (March 2020 to September 2021), but the organisations and individuals who underpin sponsorship have proved to be highly adaptable and resilient. In February 2021, the ESA Awards took place online for the first time and entries were up 14% on the previous year, with over 1,000 people from 25 countries attending. In 2022 the Awards will be celebrated with a physical ceremony in London, and entry is now open with early bird offers available until 3 September 2021. The entry closing date is 8 October 2021. ESA Chairman Andy Westlake said: “It has been another tough year for sponsorship but ESA members have risen to the challenge, reverting to a more digital approach during periods of lockdown and reacting with great agility during the complex ‘return to events’ phase. “The year 2021 has already featured some unforgettable events across Europe, such as UEFA Euro 2020, and we now see more arts and cultural festivals returning in line with the resumption of spectator sport. “I know that our international community will be very excited about the prospect of attending a physical ESA Awards ceremony in February 2022, and plans will be put in place to ensure all our members will be included even if the event is subject to restrictions on travel or physical gatherings. “We are passionate about shining a light on best practice as part of our mission to inspire, unite and grow a welcoming and diverse sponsorship industry. “I am certain that the 2022 ESA Awards will give us another opportunity to celebrate the versatility of our community and the talent that makes our industry stand out.” Those entering the 2022 ESA Awards will be asked to submit an ‘elevator pitch’ and 10-minute presentation for their award submissions, reprising the format introduced in 2021. There are some new, returning and amended categories in 2022, as follows: New / Returning categories Event of the Year: The best sponsored event (virtual or live) that delivered on all key objectives with a particular focus on audience engagement Agency of the Year (pan-Europe): Recognising the very best agency or consultancy engaged in sponsorship (or related disciplines) work that spans MORE THAN ONE European country. Agency of the Year (single nation): Recognising the very best agency or consultancy predominantly focused on delivering work in sponsorship (or related disciplines) in ONE European country. Amended categories Esports and Gaming Sponsorship: Focusing on outstanding campaigns and sponsorships in esports and gaming Purpose-led Sponsorship: The best purpose-led partnership or sponsorship that inspires audiences by championing a cause and campaigning for positive change. The winning entry is likely to promote environmental, economic and/or social sustainability. Rights Holder of the Year: Celebrating the Rights Holder that has had the best year in terms of growth (revenues, profits and/or audiences), employee initiatives, new business and delivering great value to its sponsors via facilitating creative and engaging campaigns.  Can be any rights holder including any organisation or individual who sells their rights. The credibility of the ESA Awards is firmly established, with a reputation for high-quality judging one of the strengths highlighted by regular entrants. To coincide with today’s launch, ESA is calling for senior sponsorship and marketing professionals to apply to the 2022 ESA Awards judging panel. Applications for this rewarding and challenging experience are now open – click here to apply. ESA Awards Committee Member Matthew Leopold said: “We were blown away by the quality of entries in 2021 and I think the 2022 ESA Awards could be an even bigger celebration of innovation within our industry. “We’ve seen world-class sponsorship campaigns that have demonstrated the ability of agencies, brands and rights holders to overcome the adversity presented by COVID-19 and we’re looking forward to recognising this outstanding work in February. “I would also encourage anyone who has extensive experience of sponsorship to apply to join the judging panel. Some of the best brains in the industry are involved but it’s really important we have fresh eyes and a diverse representation.” -ENDS- For media queries, please contact: Jonathan Coates | ESA Marketing, Communications and Events Manager jonathancoates@sponsorship.org | +44 7788 352219 Source: https://sponsorship.org/2022-esa-awards-launched/...
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2021-07-28
THE CHANGING FACE OF CANADA’S WORKFORCE
NATIONAL STUDYPINK ATTITUDETHE CHANGING FACE OFCANADA’S WORKFORCEA research report for employers on unlocking the potential of a growing South Asian female labour force.Did you know?The South Asian community, as a whole, is the single largest visible minority group in Canada comprising 26% of the total visible minority population. During the COVID-19 pandemic the unemployment rate swelled to 11.3% in July 2020 — out of which 20.4% were South Asian women 37% of women have a university degree compared to 33% other visibility minitorities, and 21.9% of non-visible minorities.Highly educated, young, South Asian women are among the fastest growing population segment in Canada and yet are more unemployed and underutilized in the workplace.@pinkattitudeevolution in partnership with Cultural IQ, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.   HighlightsImmigration is essential to grow the Canadian workforce.South Asian Females make up on average 15% percent of newcomers annually.South Asian Females are one of the most educated workforces in Canada yet are underemployed compared toother ethnic groups.By 2056, Canadian companies will be completely dependent on immigrants for workforce.Corporate Canada needs to prepare NOW to tap the ‘Potential South Asian Workforce’.CulturaliQ in partnership with @pinkattitudeevolution, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.SPONSOR SUPPORTING OUR NATIONAL STUDYInterested in Becoming a Sponsor?For more information please contactpinkattitude@info.caAbout CulturaliQCulturaliQ is a leading marketing agency that helps clients identify untapped cultural market opportunities and understand the cultural nuances required to engage them. Using quantitative, qualitative research methodologies, proprietary multi-channel platforms and leading-edge marketing tools, we help companies and institutions fully optimize their brand and expand their reach to realize their full potential in the cultural marketplace.Led by a senior data research and ethnic marketing veteran, CulturaliQ begins with research and then goes beyond to take care of the entire marketing journey. We lead clients from the initial data and analysis stage through strategy development and implementation… all the way to the shelf!...
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2021-07-27
Grubhub Announces First Major Sports Partnership with Concacaf for the 2021 Gold Cup
Grubhub, a leading U.S. food-ordering and delivery marketplace, struck a partnership to become the official food delivery partner of the 2021 Concacaf Gold Cup, the region’s flagship men’s national team competition. As professional soccer continues to see exponential growth, the deal with the region’s premier men’s national team international soccer tournament represents Grubhub’s first foray into a major sports partnership.Grubhub will kick off its sponsorship of the 2021 Concacaf Gold Cup with various content and event integrations spotlighting the Grubhub Guarantee. The company’s latest feature promises on-time delivery and the lowest price relative to competitors or Grubhub will make it right with Perks. In addition to in-stadium signage, the partnership will include integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s “Unbeatable Delivery of the Day,” and more, echoing the importance of consistency in performance—a common theme throughout the campaign.“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub. “This summer and throughout the tournament, we’re excited to show fans that performance isn’t only valued and demonstrated on the field but through Grubhub and our new Grubhub Guarantee feature.”The Concacaf Gold Cup features the best national teams from North America, Central America  and the Caribbean, competing to be crowned regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervor and fandom.“We are thrilled to be partnering with Grubhub, . The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”Taking place every two years, the Concacaf Gold Cup draws large crowds and millions of television viewers. A celebration of soccer, sportsmanship and culture, the 2021 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks and broadcast by television partners to fans in countries around the world.The 16th edition of the competition, which features 16 national teams, will be held in major metropolitan cities across the United States from July 10 to August 1, 2021....
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