2022-03-01
Cinco Becomes the Experiential Agency of Nespresso Canada
Nespresso Canada is proud to announce Cinco as its new event partner. Following a tender process launched last August, the agency was selected as the strategic partner for Nespresso's experiential environment in Canada. Cinco's mandate will be to support the world-renowned brand in its field strategy through an innovative, immersive and impactful approach, but above all, adapted to today's realities. Offering a memorable experience to its consumers is at the heart of Nespresso's DNA, which was recently recognized in Léger's WOW study as one of the best in-store experiences in Ontario and Quebec and one of the best online shopping models in Canada!"We would like to congratulate Cinco for standing out with its creativity and quick understanding of the Nespresso brand and vision. Cinco has also demonstrated its ability to identify and respond to strategic stakes specific to our organization, in a context where we must continually reinvent the ways in which we connect with our audiences," said Julie Pomerleau, Marketing and Corporate Communications Vice President at Nespresso Canada. "We are confident that they will share their vision to help us continually reinvent the experience of our consumers, both in the digital and on-the-ground ecosystems," she adds."For the past 30 years, Nespresso has been committed to offering both high quality coffee, but also expanding its societal and environmental role to secure its sustainability and longevity. In our opinion, very few companies manage to balance the economic, environmental and social impact of their activities and it is this distinction that attracted us to the opportunity to partner with Nespresso," said Gabi Salabi, Chief Commercial Officer at Cinco. "Cinco is proud to have been chosen as the experiential agency of record to help Nespresso Canada achieve its objectives, in perfect correlation with their passion to innovate and their ambition to create coffee with a positive impact," adds Gabi Salabi.A NATURAL COLLABORATIONLike many national and international brands, events and associations, Nespresso Canada is pleased to consider Cinco as a trusted partner in the creation of virtual and immersive experiences. The company was attracted by the CincoLab, the agency's core area of expertise well represented by its R&D unit, as well as by the most recent xSpace innovation. CincoLab, an innovation engine and laboratory for innovative experiences, will support Nespresso Canada in the creation of hybrid experiences, adapted to a changing world. This collaboration reinforces Cinco's mission to support iconic companies and brands in creating meaningful engagements and impacting their consumers and communities in a hybrid, real and virtual world.As an agency, Cinco creates innovative customer connections and original brand content across physical and digital platforms. Cinco is an expert in its field with established experience in sponsorship, digital, experiential, and retail. The experiential agency develops strategies and programs to help companies navigate the real and digital worlds by connecting them with their target audience with the ultimate goal of achieving greater brand visibility and increasing sales....
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2022-03-01
Athletic Brewing Company partners with the Somerset Patriots | New York Yankees Double-A Baseball!
Super excited for Athletic Brewing Company to become a partner here with the Somerset Patriots | New York Yankees Double-A Baseball! Keep an eye out for their product being sold at the concession stands this season....
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2022-02-28
Kids grateful for hockey sponsorship
Presentation made to Greg Adams of Tim HortonsThese kids are obviously too young to have followed Greg Adams’ pro hockey career.But they’re big fans of Adams anyway for the sponsorship he provides to teams in the Cowichan Valley Minor Hockey Association through his Tim Hortons outlets.Sponsorship is so important to keeping kids on the ice and Adams always steps up in a big way to help in any way he can.Source: https://www.chemainusvalleycourier.ca/sports/kids-grateful-for-hockey-sponsorship/...
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2022-02-25
United Soccer League and Shift4 Announce Strategic Partnership
The largest and fastest-growing professional soccer organization in North America has selected Shift4 as the league’s Official Payment Solutions PartnerThe United Soccer League (USL) today announced that it has selected Shift4 (NYSE: FOUR), the leader in integrated payments and commerce technology, as the league’s Official Payment Solutions Partner. The multi-year partnership marks the first league-wide agreement for Shift4, whose services will be implemented across the USL’s entire footprint.The multi-faceted partnership will deliver a streamlined omnichannel payment experience for fans. Shift4 will provide an end-to-end commerce solution for the league, including mobile ordering, stadium point-of-sale, payment processing, and eCommerce through its Shift4Shop platform. Additionally, Shift4 will seamlessly integrate their payment ecosystem with USL third-party vendors.“We could not be more excited to announce this partnership with Shift4,” said USL COO & Chief Real Estate Officer, Justin Papadakis. “As the USL continues to grow and reach more communities across the country, we are thrilled to integrate Shift4’s portfolio of solutions and services with our clubs to enhance the fan experience. It’s an exciting time in our history, as we continue to invest in growing the women’s game, expand to nearly 80 professional teams over the next three years, and continue to add to our portfolio of first-class stadiums by opening 25-30 new venues in the same timeframe. By aligning with Shift4 in this strategic partnership, they will help further enhance our ecosystem as we move into this new chapter of the USL.”“We are thrilled to partner with such an impressive organization and redefine the commerce experience for the league’s fans,” said Shift4 Chief Commercial Officer Michael Isaacman. “This is Shift4’s first league-wide partnership agreement, which makes it especially exciting for us. The USL has ambitious expansion plans, and we look forward to supporting them as they grow.”In addition to the strategic partnership, Shift4 will serve as the presenting partner of the USL Inspirational Business of the Year Award. New in 2022, the award is aimed to recognize and celebrate local businesses within USL markets that are making a difference in their communities....
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2022-02-25
Champion becomes PLL's new uniform supplier
Athletic apparel brand Champion is becoming the Premier Lacrosse League's new uniform supplier in a fresh five-year deal. Financial terms are not being disclosed, but the deal is an expanded renewal after the sides first aligned last year and sees Champion replace Adidas, which had been with the league as on-field kit supplier since its inception. The new deal will see Champion become official on-field and sideline apparel partner, and it will outfit PLL players with uniforms to wear and the league with replica kits to sell. This is in addition to continuing to supply coaches and league staff with apparel.The deal involves collaborations between the sides on everything from youth-, diversity- and women-related camps and other lacrosse experiences to a digital content series. Champion, founded in 1919 and now owned by HanesBrands, will outfit all players at PLL youth academies and camps. Champion also will activate at PLL games. The deal was set up in part by PLL co-Founder and President Paul Rabil and HanesBrands Group President of Global Activewear Jon Ram. The fourth PLL season starts in June and includes eight teams playing over 14 event weekends.Source: https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2022/02/24/PLL.aspx...
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2022-02-25
German soccer club removes Russian firm Gazprom from jerseys
The logo of Russian state-owned energy giant Gazprom is being removed from the jerseys of German soccer team Schalke following Russia’s wide-ranging attack on Ukraine on Thursday.Schalke said the logo will be replaced by lettering reading “Schalke 04” instead following what it called “recent developments.”A senior Gazprom executive had already quit the supervisory board of Schalke earlier Thursday after being a target of U.S. sanctions.Matthias Warnig is CEO of the newly built but never operated Russia-to-Germany Nord Stream 2 pipeline which is a multibillion-dollar project of Gazprom and European companies.Gelsenkirchen-based Schalke said Warnig informed the board would he step down with immediate effect from his position after two years as a representative of main sponsor Gazprom.German newspaper Bild this week began covering the Gazprom logos on Schalke jerseys with “Freedom for Ukraine” to protest against Russia’s deepening military intervention in Ukraine.Gazprom has been providing sponsorship funding to Schalke, which was relegated to the second division last year, since 2006 with a deal announced on the same day Russian President Vladimir Putin arrived for a state visit to Germany.Source: https://apnews.com/article/russia-ukraine-soccer-sports-business-bundesliga-ccabdf97293f7c6e8770ba1c89b46cef...
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2022-02-16
Socios.com Becomes The Official Fan Token Partner Of UEFA Club Competitions
UEFA is proud to announce that it has signed a Global Licensing and Regional Sponsorship agreement with Socios.com. In doing so, Socios.com has become a Global Licensing Partner, making it an Official Licensed Product and the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup. Additionally, Socios.com has become a Regional Sponsor of the UEFA Champions League and the UEFA Super Cup for the 2021-2024 cycle in the United States. This new agreement follows a public RFP for blockchain-based products and will see Socios.com, the creators of Fan Tokens, become one of the first companies in the emerging blockchain space to partner with the governing body of football in Europe.This new agreement will see Socios.com partner with UEFA to use their men’s club competition branding and exclusive experiences to further enhance the value of Socios’ Club Fan Tokens by awarding Club Fan Token holders with add-on Fan Tokens for UEFA men’s club competitions.Through its UEFA Champions League Regional Sponsorship partnership, Socios.com will also benefit from brand exposure via Virtual Perimeter Boards, Broadcast Sponsorship Billboards, and Digital Sponsorship rights in the USA. “We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner,” said Guy-Laurent Epstein, UEFA marketing director.“We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit. We look forward to a fruitful relationship over the course of the next three seasons.”UEFA will reward Fan Token holders on Socios.com in various ways, including VIP trips to UEFA Season Kick-Off Events, the chance to visit UEFA’s HQ, virtual meet-and-greets with UEFA legends, match tickets, merchandise and memorabilia.“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport,” said Alexandre Dreyfus, CEO of Socios.com.“Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens.”Socios.com allows fans to purchase branded Fan Tokens from some of the world’s biggest and most renowned sports clubs. These Fan Tokens allow users to influence their teams via popular vote and become eligible for engagement-based team rewards and recognition.To date, more than 120 major sporting organisations have partnered with Socios.com through Fan Tokens, including top football clubs, Formula 1, Ultimate Fighting Championship and various teams within the NHL, NBA, NFL and MLS....
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2022-02-16
NASCAR and NACE Starleague are bringing sim racing to college campuses nationwide!
The #eNASCAR College iRacing.com Series will launch this month with a three-race schedule. The 2022 season opens Feb 24 with the Playfly Sports 30 Race at Daytona International Speedway🔥The top 40 students who post the fastest qualifying times will advance to the race with the eNASCAR Scholarship Fund awarding the highest finishers a combined $50,000 in scholarships throughout the calendar year....
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2022-02-14
Papa Johns to Become Official Pizza Partner of the Atlanta Hawks
Integrated Partnership to Impact Community Through ‘Hawks Spirit Days’, ‘Business of Basketball’ Events and MoreOn National Pizza Day, the most exciting day to be a pizza fan, the Atlanta Hawks announced a multi-year exclusive partnership with Papa John’s International, Inc. (NASDAQ: PZZA) (“Papa Johns”). Having opened their newest global hub in the Atlanta area, Papa Johns will become the official pizza partner of the Hawks. The Hawks join the Miami Heat, Orlando Magic and Washington Wizards in the NBA as other teams with a partnership. To tip off the partnership, Papa Johns and the Hawks are celebrating National Pizza Day by hosting pizza parties at Boys & Girls Club chapters in the Atlanta area. As part of this integrated partnership, Papa Johns will work with the Hawks to positively impact the community in multiple ways including ‘Hawks Spirit Days’, memorable experiences for youth at select Community Centers around Atlanta. In addition, the two organizations will host ‘Business of Basketball’ events focused on youth, inclusive leadership and engagement with the area’s historically black colleges and universities (HBCUs).“Our partnership with Papa Johns goes beyond pizza,” said Hawks’ Executive Vice President and Chief Revenue Officer Andrew Saltzman. “At the Hawks, we are always looking for partners who are committed to making a profound impact on the community, and we are thrilled that Papa Johns is aligned with us in seeing the value and importance for how they can affect so many across metro Atlanta.”Most recently, Papa Johns was the presenting partner of the team’s 2022 All-Star Voting Campaign, in which Trae Young received a total of 2,771,070 votes from fans. The fan voting, along with coach voting and player voting, helped the fourth-year guard earn his second nomination and start in his career to the NBA All-Star Game.“We at Papa Johns have received such a warm welcome from the Atlanta area since announcing our plans to open a new global hub here,” said Max Wetzel, Papa John’s Chief Commercial Officer. “Papa Johns team members work every day to help people gather and enjoy pizza together, and we are honored to be named the official pizza partner of the Atlanta Hawks, a team that brings together fans of all ages and backgrounds from across the region.”Additionally, the two organizations will partner on digital content such as the team’s annual schedule announcement and events at Papa Johns Test Kitchen located in its new global hub at The Battery Atlanta. Papa Johns will also receive high-visibility in-game features during Hawks’ home games....
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2022-02-11
Four'N'Twenty a brilliant supporter of the referees at Aqua Rugby Australia
Something felt missing - it wouldn't be a complete day Aqua Rugby if Four'N'Twenty weren't with us.Welcome aboard Patties Foods Pty Ltd who sponsor our top Meat Pie (try) scorer & are the major sponsor of our respected referee team....
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