2022-07-07
GLOBL JAM Festival Presented By Tangerine Bank Takes Over Yonge-Dundas Square July 8-10
Canada Basketball announced Tuesday that Tangerine is the Official Bank of GLOBL JAM and the presenting partner of the GLOBL JAM FESTIVAL.Tipping off Friday, July 8 and running through to July 10, the GLOBL JAM FESTIVAL presented by Tangerine Bank at Yonge-Dundas Square will unite fans on and off the court and celebrate the intersection of sport, art, and culture with a 3x3 community court, vendor market, food trucks, music and more.The GLOBL JAM FESTIVAL will also play host to the 3x3 Canada Quest Finals, July 8-9.  Elite men’s and women’s teams from across the country will not only be vying for a berth in either the FIBA 3X3 World Tour (Montréal) (September 3-4, 2022) or FIBA 3X3 Challenger (Edmonton), but also a cash prize for each winning team. “GLOBL JAM is shaping up to be one of the can’t miss basketball events of the summer, with the GLOBL JAM FESTIVAL presented by Tangerine Bank providing fans of all ages with an interactive basketball experience in one of the most iconic spots in the country,” said Michael Bartlett, President/CEO of Canada Basketball. “From the 3x3 Canada Quest Finals to community court programming and everything in between, we’re thrilled to have Tangerine partner with us on the GLOBL JAM FESTIVAL as we celebrate our game all weekend long.”Featuring on-court activations and community-based programming including clinics for local youth, open public play during court hours, as well as the chance to meet Team Canada alumni, ambassadors, Sportsnet personalities, influencers and more, the Tangerine Bank Community Court will be a must visit for basketball fans of all ages.“With the exponential growth of basketball that we are seeing in Canada, GLOBL JAM FESTIVAL is an exciting event for the basketball community to come together and celebrate the game,” said Gillian Riley, President & CEO, Tangerine Bank. “We’re proud to continue deepening our relationship with the game-- whether with elite talent or engaging grassroots youth organizations that we support through Tangerine Project Forward.”The Superfan & Friends Charity 3x3 Game will take centre court at Yonge-Dundas Square on Saturday July 9 at 2 p.m. ET as Canada Basketball Global Community Ambassador and Toronto Raptors Superfan, Nav Bhatia, will host alumni, celebrities, broadcasters and influencers in a fun and interactive game of 3x3. Following the game, fans will have the opportunity for a meet and greet with Superfan and players.“I am so excited for the GLOBL JAM FESTIVAL,” said Bhatia.  “Canada Basketball and Tangerine are bringing us fans something very unique and Yonge-Dundas Square will be the place to be with food, music and incredible 3x3 action.  I am looking forward to meeting with as many basketball fans as I can and don’t forget the Superfan & Friends Charity 3x3 Game where the winning team will win $10,000 for the charity of their choice.”Additionally, the Canada Basketball Foundation will provide the runners up with a $5,000 donation to a charity on their behalf.Coached by three-time Olympian Miranda Ayim and Toronto Raptors community ambassador, Jamaal Magloire, the Superfan & Friends Charity 3x3 Game rosters will feature K Showtime, Max Kerman (Arkells), Karl Wolf, Sarain Fox, Michael Linklater, Briony Douglas, Devo D Live, and “KennyGotWork” Hailey (Raptors Uprising), Anna Bediones, along with Sportsnet personalities Emily Agard, Donnovan Bennett, Caroline Cameron, and Blake Murphy.There will also be a community vendor market running at the FESTIVAL on both Friday and Saturday from 11 a.m. ET to 6 p.m. ET, featuring BIPOC owned small businesses and organizations, including Give and Grow, Scarborough Spots, Chairlinks, YUTE, SoleSavy, Street Cvlture and more. Canada Basketball, in partnership with Sportsnet, launched GLOBL JAM to continue growing the game of basketball here in Canada.Set to take place in Toronto from July 5-10, GLOBL JAM FIVES will shine the international spotlight on the game’s rising stars and feature women’s and men’s teams from around the world competing in an Under-23 tournament live at Mattamy Athletic Centre and broadcast nationally on Sportsnet. Session passes (2 games) are on sale now through Ticketmaster, starting at $42. Additional ticket information, along with schedule and volunteer opportunities can be found at globljam.ca....
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2022-07-06
DXC and Manchester United Stand 'Shoulder to Shoulder' in Multiyear Technology Partnership
DXC becomes Club's Digital Transformation Partner, Principal Shirt Sleeve Partner, and Presenting Partner of Manchester United Foundation Manchester United to tap DXC's experience as a global leader in digital transformation DXC Technology (NYSE: DXC) and Manchester United (NYSE: MANU) have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fanbase. Through the agreement, DXC will become principal partner of Manchester United focussed on the club's digital transformation and innovation. As principal shirt sleeve partner, DXC will have a global presence on the shoulder of the team's home, away and third kits. DXC will also become a partner of Manchester United Foundation, collaborating on the care it gives to the community. "We are proud to welcome DXC as our principal partner for digital transformation, Manchester United Foundation and shirt sleeve in this exciting new era for the club," said Victoria Timpson, Manchester United's CEO of Alliances and Partnerships. "We are two organizations with a shared belief in the power of technology to win." As one of the world's most globally recognized sports teams, Manchester United will work with DXC to become more data driven and optimize its digital offering to fans, helping to improve the way they engage and interact with the club. "Through this partnership, Manchester United is turning to DXC for its experience in enterprise transformation as it strives to engage fans and inspire young people," said Chris Drumgoole, Chief Operating Officer, DXC Technology. "Whether it's running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organizations, Manchester United and DXC are experts in running mission-critical activities. We stand united in delivering excellence." The agreement, which commences July 2022, covers the following areas: Manchester United's Digital Presence DXC will deliver and develop Manchester United's digital presence including the club's website and media platforms, bringing a global community of 1.1 billion fans and followers closer to the heart of the club. Starting immediately, DXC will manage Manchester United's app, which has users in 214 global territories and is the top downloaded sports app in 68 global markets. For example, DXC will streamline analytics data helping the club to deliver a more personalized experience for fans across the club's digital channels. Data DrivenWith its experience in data analytics and engineering, DXC will help Manchester United to harness the power of data to enhance fan experience and certain business operations. In a first step, DXC and United will deliver a new data platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance. Partner to Manchester United Foundation DXC will also become the Presenting Partner of Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and in-person seminars. Digital Transformation RoadmapDXC and Manchester United will work together to set a digital vision and strategy to help the club benefit from powerful emerging technologies as it prepares for opportunities of tomorrow. For example, DXC will work with the Man Utd Academy to support coaching staff with data analysis, tracking and reporting technologies. Shirt Sleeve PartnerAs principal shirt sleeve partner for the 2022/23 season, DXC will be visible on the club's home, away and third kit, for the men's, women's and youth teams, receiving worldwide brand exposure to football's expansive global audience. DXC joins Teamviewer and adidas as principal partners on the new kit which will be launched later this week. "DXC's technological expertise will help put Manchester United at the forefront of digital transformation, providing effective ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offerings," added Victoria Timpson. ...
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2022-07-06
HUB International Announces Its Primary Sponsorship of Rahul Letterman Lanigan Racing No. 30 Car
HUB to Debut No. 30 Livery with Driver Christian Lundgaard at Honda Indy Toronto Hub International Limited (HUB), a leading global insurance brokerage and financial services firm, announced today a new sponsorship agreement with Rahal Letterman Lanigan Racing (RLL) to become the primary sponsor of the No. 30 livery. RLL driver Christian Lundgaard will debut the car at the 2022 Honda Indy Toronto event scheduled to take place July 15-17 at Exhibition Place along the shores of Lake Ontario. "The orchestrated intensity of how a pit-stop comes together is the perfect metaphor for how HUB supports its customers throughout North America, and in Canada where we are the largest brokerage in the country. Much like our insurance and risk advisors, the drivers are essential – however, there are dozens of people behind the scenes acting as unsung heroes working together to make the driver's results and our customers outcomes a success," said Larry Lineker, HUB Executive Vice President and a member of HUB's Executive Management Team. "HUB has a strong affinity for RLL and their 'team-first' mantra, as well as the unwavering commitment to success that Bobby Rahal and his drivers exemplify. We are thrilled to be involved with RLL and Christian, a driver full of potential who we are all excited to work with and continue watching as his career takes off." HUB has deep ties to both the racing and auto industry, supporting the risk management needs of nearly 40% of auto dealerships in Canada. HUB also insures 13 of the full-time IndyCar drivers, which accounts for half of the field. HUB has insured RLL for more than five years and has been a partner of RLL as an associate sponsor of Graham Rahal's No. 15 car for two years. "Our team takes great pride in our relationship with HUB, and we could not be more excited to see this partnership continue to grow," said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. "Outside of our shared love for racing, the HUB team has played a crucial role in the auto industry, supporting the evolving risks of dealers. This is protection that people and organizations like us cannot function without, and we are grateful for their efforts both on and off the track."  The Honda Indy Toronto, one of the marquee races on the IndyCar circuit, is expected to be the largest sporting event in Toronto since the pandemic. A Danish rookie, Lundgaard made an impressive debut in the IndyCar Series at the Indianapolis Motor Speedway in August 2021. He turned heads when he qualified on the second row in fourth place and went on to finish 12th despite a condensed event schedule. He is making his NTT INDYCAR SERIES debut this year. "I never would have guessed there would be so many parallels between an insurance brokerage and racing," said Lundgaard. "After getting to know the HUB team and learning more about their values and how they operate their business through teamwork and educated risk taking (with protection as the priority), it's not too far off from how I prepare and work with my team each time I get behind the wheel. I feel very proud to drive the No. 30 HUB car in Toronto in such a monumental race." HUB is hopeful this first year in Toronto marks an annual event with Christian and the No. 30 car, as the firm continues to connect the parallels between the passions of its leaders, employees and customers, and the direct correlation to racing and the auto industry in Canada and beyond. ...
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2022-07-06
Dunkin’ Joins New 3ICE Hockey League as a Top Sponsor
Dunkin’ Donuts has joined the fledgling 3ICE hockey league as one of its main sponsors in an unspecified six-figure deal for this season.The new league, which opened June 18, is a 3-on-3 extravaganza, played in a six-team, every-weekend tournament format. Each game is 16 minutes split into two eight-minute periods, and teams are coached by former National Hockey League players Grant Fuhr, Brian Trottier, Joe Mullen, Guy Carbonneau, John LeClair and Larry Murphy. The teams are all named after the coaches.“This 3ICE has been fun,” Fuhr, a former four-time Stanley Cup-winning goalie with the Edmonton Oilers, said in a telephone interview. “3-on-3 is enjoyable. It’s the exciting part of hockey.”For Dunkin’ the marketing relationship was a natural extension of its long-term sponsorship deal with the NHL. Dunkin’ joined companies such as Bitcasino, Verbero, OFX and Heart Water as founding mid-range 3ICE sponsors.“Over the last two years we evolved a foundational partnership with the NHL and the line, ‘Where there’s hockey, there’s Dunkin’,’” Keith Lusby, vice president of media and partnerships for Dunkin’, said in a phone interview. “We just feel embedded into the hockey culture and love how this idea of 3ICE came about.”The 3ICE concept was inspired by the five-minute, 3-on-3 sudden death overtime in the NHL regular season and the All-Star format.In this case, there’s one initial face-off, and the puck remains in play when it hits the netting above the glass and behind the goals. There are no line shifts; individual players leave the ice for another skater when they are fatigued. And a tie game is settled by a first-goal, sudden-death breakaway shootout.“It’s a very fast-paced product,” said LeClair, the former Philadelphia forward who played on a high-production line with Eric Lindros and Mikal Renberg. “So far it’s far exceeded my expectations.”One of those one-and-done shootout goals from last Saturday’s tournament in Grand Rapids, Mich.—a spin move by Brandon Hawkins, which led Team LeClair to victory—was No. 1 on ESPN’s top 10 plays this weekend.The league will make eight regular-season stops this summer—along with Grand Rapids, the tournament has already been played in Las Vegas and Denver—and the tickets average about $35.“We built this for two reasons,” 3ICE chief executive and founder E.J. Johnston said in a phone interview. “Getting it out there to let fans grow our brand and entertain as many people as possible, and to build a business platform for as many sponsors as possible.”Craig Patrick—former all-time great NHL player, coach and general manager—is 3ICE’s head of hockey operations out of the corporate offices in Pittsburgh and was charged with implementing the on-ice product.The season will end Aug. 20 back at Orleans Arena in Las Vegas with a four-team playoff tournament televised live on CBS. The earlier tournaments are available to watch on the CBS Network streaming service.That media component, plus the staging of the season during the summer, also fit well with a current Dunkin’ promotion schedule, Lusby said.“Our marketing campaigns this summer are all centered around [the slogan] ‘Dunkin’ is your home for ice beverages,’” he said. “It just all came together really well.”Source: https://sports.yahoo.com/dunkin-joins-3ice-hockey-league-130000158.html...
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2022-07-05
Flair Airlines and Canadian Elite Basketball League team up in coast-to-coast partnership
Flair Airlines, Canada’s everyday low fare airline, is pleased to announce a new partnership with the Canadian Elite Basketball League (CEBL) which will see the two companies join forces as Canadian basketball takes flight.The multiyear partnership will see Flair as the official airline of the CEBL. Flair provides service in and out of 7 of 10 teams’ catchment areas including Ottawa, where the 2022 CEBL Championships will take place.“As an owner of Flair, I’m proud to be a part of this unique partnership between Flair and the CEBL. Canada is full of talent in the sport, and both the CEBL and Flair recognize the importance of supporting talented athletes here at home where basketball was born,” said RJ Barrett, New York Knicks. “I’m excited about this partnership and to share my passion for the sport with Canada.”“Partnering with the Canadian Elite Basketball League makes perfect sense for us,” said Nelson Phillips, Vice President of Marketing and Communications, Flair Airlines. “We’re not only working to bring athletes to their games, but we’re also making it easier for fans across the country to watch their teams home and away. We’re a Canadian airline here to provide affordable air travel to your next experience.”“Our partnership with Flair is a definite win for the CEBL,” said Mike Morreale, Commissioner and CEO, Canadian Elite Basketball League. “Our players have comfortable and reliable travel all across the country, our fans have game-day experiences to bring them closer to the action, and together we are working to grow our businesses into new and underserved markets across Canada. I’m excited for the current and the future of our partnership to provide more Canadians with memorable experiences.”...
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2022-07-04
Tim Hortons latest company to pause Hockey Canada sponsorship over sex assault allegation
Some major corporations are putting their Hockey Canada sponsorships on ice.Scotiabank said Tuesday the pause will last until it's confident the right steps are taken to improve the culture within the sport.Retail giant Canadian Tire and telecommunications company Telus followed suit later in the day, with both withdrawing support from the upcoming world junior hockey championship. Tim Hortons said Wednesday it is "suspending support" for the world juniors as it awaits details on how Hockey Canada intends to take "strong and definitive action."Imperial Oil, which is the head sponsor of the Canadian national women's under-18 hockey club championship under its Esso brand, also said it is withdrawing support from the world junior championship while continuing to sponsor youth and women's programs.The energy company took a more definitive step Wednesday, a day after releasing a statement saying it was "concerned by the recent allegations.""Imperial will not be supporting the upcoming 2022 men's world junior championship with the Esso brand," the company said Wednesday. "This matter is deeply concerning, and we have communicated our expectations to Hockey Canada that concrete steps must be taken to address safety issues and ensure swift culture change."The developments come after the federal government froze public funding to the national federation last week in response to its handling of an alleged sexual assault and out-of-court settlement.Hockey Canada quietly settled a lawsuit last month after a woman claimed she was assaulted by members of the country's 2018 gold-medal winning world junior hockey team at a gala and golf function four years ago in London, Ont.None of the allegations have been proven in court.Source: https://www.cbc.ca/sports/hockey/scotiabank-sponsorship-hockey-canada-1.6504003...
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2022-07-04
Corporate sponsorships a powerful tool in advancing social change: Experts
Scotiabank's move to pause its sponsorship of Hockey Canada until the organization takes steps to "improve the culture" within the sport is the latest example of the growing trend among big corporations using their heft to advance social change, experts say.Scotiabank's decision, announced in an open letter published Monday by the bank's president and CEO Brian Porter, comes after the federal government froze public funding to Hockey Canada last week in response to its handling of an alleged sexual assault and out-of-court settlement.Retail giant Canadian Tire and telecommunications company Telus have followed suit, with both withdrawing support from the upcoming world junior hockey championship.Hockey Canada quietly settled a lawsuit last month after a woman claimed she was assaulted by members of the country's 2018 gold-medal-winning world junior hockey team at a gala and golf function four years ago in London, Ont.None of the allegations have been proven in court.Writing that he was "appalled" by the reports of the alleged assault, Porter said Scotiabank will cancel the sponsorship dollars it had planned to spend at the pandemic-delayed 2022 world juniors in August, redirecting the money into other programs, including one that aims to help eliminate financial barriers for young people in the game, and the women's world championship.The high-profile exit by one of the organization's biggest corporate sponsors will have an immediate "shock effect" within Hockey Canada, said Joanne McNeish, associate professor of marketing at Toronto Metropolitan University's Ted Rogers School of Management.She pointed to the significant impact that the loss of corporate sponsorships had in the recent decisions of some North American pro sports teams to change their racist team names."It’s pretty powerful. It’s millions of dollars," McNeish said. "To lose that kind of cash, even in the short-term, is not healthy for the organization.”Cheri Bradish, director of the Future of Sport Lab at Toronto Metropolitan University, said corporations choose to sponsor sports organizations because of the many publicity benefits that come along with being associated with them.But she said sponsoring individual athletes, teams, or federations can also be fraught with public relations risk, especially in a world in which social issues are increasingly important to both customers and shareholders.Last year, for example, several major brands pulled their sponsorship of the Tokyo Olympics in response to backlash from a Japanese public angry that the Games would go ahead during a COVID-19 public health emergency.“As sport sponsorships become a big spend, undoubtedly these sponsors want to ensure that the property they’re working with is a 'clean' property with a positive social impact," Bradish said.“There are many cases where we’ve seen a sponsor make a decision based on the corporate social responsibility index attached to their partnership.”David Soberman, a marketing professor at the University of Toronto's Rotman School of Management, added that the advent of social media means consumers are much more aware of the political stances and choices taken by their favourite brands.They can also be quick to boycott companies or launch online campaigns against businesses that don't represent their values.“Scotiabank obviously wants to be seen as a progressive organization that’s very concerned about allegations of sexual misconduct, either in the workplace or at sports events or wherever it is," Soberman said."They want people to understand that they are on the side of wanting this to stop.”The Canadian Press reached out to some of Hockey Canada's other major corporate partners — including Esso, Nike and Tim Hortons — seeking comment on Scotiabank's decision to temporarily pull its funding.Esso was the only company to respond, saying in a statement that it is "concerned by the recent allegations."But Soberman said Scotiabank's decision could have ripple effects."I don’t think BMO or TD or RBC are going to be lining up to sign up as (Hockey Canada) sponsors just because Scotiabank has walked out. Finding a replacement for Scotiabank is not going to be obvious," he said.Source: https://ca.finance.yahoo.com/news/corporate-sponsorships-powerful-tool-advancing-200914337.html...
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2022-07-04
FanDuel Becomes an Official Sportsbook Partner of the National Football League in Canada
FanDuel Group, North America's premier online gaming company, has entered into a multi-year partnership with the National Football League (NFL) as an Official Sportsbook Partner in Canada, expanding the brands' existing U.S. partnership across North America. The announcement comes as FanDuel continues their growth in the Ontario market and will allow Canadian football fans deeper engagement with their favourite sport.As part of the expanded North American partnership, FanDuel will have rights to use official NFL and member club IP in a variety of ways to engage fans in an authentic way. The brand will also have rights to create NFL-themed free-to-play games and run NFL-themed campaigns, including exciting opportunities for FanDuel users to win trips to NFL games—including the Super Bowl. FanDuel's advertising will feature prominently on NFL-operated digital platforms, including nfl.com."We're thrilled to extend our partnership with the NFL to Canada," said Dale Hooper, General Manager, FanDuel Canada. "Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.""With the FanDuel partnership in Canada we are able to provide fans with unique and entertaining experiences that will continue to drive high engagement for both organizations," said Gavin Kemp, Director of Corporate Partnerships, NFL Canada. "FanDuel is an established global leader in the gaming space and we are excited to bring Canadian NFL fans even closer to the game."FanDuel Group will build upon its industry leading partnership with TSN, the exclusive television broadcast partner of the NFL in Canada, to create a game -changing experience for fans interacting with NFL themed content across multiple TSN and NFL platforms. FanDuel's sports betting experience will be seamlessly integrated within TSN storytelling to provide viewers with an innovative perspective on the leading NFL stories of each week.In support of the NFL's commitment to protect the integrity of the game and its fans, FanDuel will adhere to the NFL's core integrity policies, collaborate with the NFL on intelligence sharing, and use official League data. Consistent with the NFL's own responsible gambling initiatives, FanDuel believes it is critical to lead from the front on responsible gambling (RG) and safer play. In keeping with FanDuel Group's reputation in North America for responsible gaming, safer play will be at the forefront of FanDuel's entry into Canada. FanDuel will utilize their "Play Well" approach to make sure no wager placed on any platform results in hurting oneself or a loved one. For more information on FanDuel Group and the commitment to responsible play in Canada please visit www.fanduel.com/rg/canada and in the United States please visit www.FanDuel.com/playwell....
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2022-07-04
Canada Soccer Teams Up With Osmow's Shawarma On New Partnership
Canada Soccer's Men's National Team Star Cyle Larin To Serve As Brand AmbassadorCanada Soccer announced today a new partnership with Osmow's Shawarma, which will establish the Canadian restaurant chain as the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer's National Teams. The partnership, negotiated by Canadian Soccer Business (CSB), will see Osmow's™ support Canada Soccer's National Teams as they prepare for, and compete on the world stage, including at the FIFA World Cup Qatar 2022™. "We are excited to team up with Canada Soccer to help build on the success of our National Teams," said Ben Osmow, Osmow's™ CEO and Head of Franchising. "Osmow's, like Canada Soccer, has expanded and risen in popularity in recent years," said Bernadette Farag, Osmow's™ President & CMO. "We look forward to supporting our National Teams as they continue this great run in Canadian soccer.""We are proud to partner with Osmow's™ and welcome them as the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer," said Dr. Nick Bontis, Canada Soccer President. "With the sport on the continued rise across our country, adding committed partners such as Osmow's™ will help contribute to and elevate our growth. It is an incredibly exciting time for soccer, and we look forward to collaborating with Osmow's™ to positively impact the Canadian soccer community from coast-to-coast."This year marks an exciting chapter for Canada Soccer, with Canada Soccer's Men's National Team set to continue its road to the FIFA World Cup Qatar 2022™, while Canada Soccer's Women's National Team has its eyes set on qualifying for the FIFA Women's World Cup Australia / New Zealand 2023™ this summer.Canadian forward Cyle Larin, 27, will serve as Osmow's™ brand ambassador. The native of Brampton is the all-time leading goal scorer for Canada Soccer's Men's National Team with 24 goals. His 13 goals through FIFA World Cup Qatar 2022™ Qualifiers in 2021 and 2022 were the most by any player in the Concacaf region."I am looking forward to being a brand ambassador for the partnership between Canada Soccer and Osmow's™ as our team continues the push toward the FIFA World Cup Qatar 2022™," said Larin. "Support is critical as our National Team programs aim to reach new heights, and I appreciate the backing of Osmow's™ as we continue this journey." "Osmow's™ is also committed to playing its part in cultivating the existing momentum around Canadian soccer, one of the fastest growing participatory sports in the country," said Sam Osmow, Principal & Founder of Osmow's™....
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2022-07-04
Barça and Spotify kick off strategic partnership that will unite music and sport
From today, the stadium bears the name Spotify Camp Nou on the grandstand façade and a new mural featuring the men’s and women’s playersThis Friday 1 July, FC Barcelona and Spotify’s partnership officially begins, whereby the world’s most popular audio streaming platform becomes the club’s Main Partner and Official Audio Streaming Partner. As part of the agreement, the Swedish company also becomes the Title Partner to the stadium, which from today bears a new mural on its grandstand façade featuring men’s and women’s players Pedri, María León, Ansu Fati, Alexia Putellas, Aubameyang and Aitana Bonmati, and the name of the Spotify Camp Nou in the centre and sides.A delegation from Spotify led by Marc Hazan, VP Freemium Partnerships and Business Development, will be visiting the grounds today, where the audio streaming platform’s brand will appear throughout the stadium in addition to the stadium façade.As the Main Partner, Spotify will also be appearing from this 2022/23 season and for four years after on the front of the men’s and women’s football shirts, and also on the front of both teams’ training kits for the next three years.Through this partnership, the club and Spotify are looking to bring together two worlds that arouse special passions among their fans, namely music and sport, with an eye to creating new experiences that will revolutionise the fan experience and offer a single platform on which to connect players and artists with followers around the world.A strategic collaborationThe deal between Barça and Spotify is the first of this kind for the club and in addition to shirt sponsorship, also includes a long-term agreement concerning the Title Rights to the stadium, which comes into effect today. It will continue through the  ambitious plan to restructure the entire Spotify Camp Nou as part of the Espai Barça project, whereby FC Barcelona will be converting its facilities and environs into a brand new world class entertainment experience that will be open to the whole city of Barcelona.As well as the façade, Spotify will also be present inside the stadium on the terrace seats, on the home and away benches, and also via various pitch level assets. When the Spotify Camp Nou has been completely remodelled, Spotify will enjoy new advertising supports and will be a prominent part of a ground that will play such a huge role in the club’s future.Spotify’s name will also be appearing on a series of advertising assets], such as the advertising panels used in the pressroom and mixed zone, and in other institutional activities at the Spotify Camp Nou and Estadi Johan Cruyff.The deal with Spotify also includes association with the Barça Academy, which is such a cornerstone for promoting talent and the club’s distinctive way of playing. The Spotify brand will appear on the front of the shirts of the club’s Pro Academies, where some of the finest young international players are training.In the digital realm, Spotify will also have a key presence in audiovisual contents created around the teams’ training sessions, which will be published and promoted on the club’s social networks....
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