2021-03-17
TORONTO ARROWS ANNOUNCE COOLBET AS TEAM’S OFFICIAL ONLINE GAMING PARTNER
The Toronto Arrows Rugby Football Club is pleased to welcome Coolbet as the team’s official online gaming partner for the 2021 Major League Rugby season.The partnership will see the Coolbet logo displayed prominently on the back of the Arrows’ home and away uniforms worn throughout the upcoming MLR season. The pact will also see Coolbet assist the Arrows in broadening their fan experience offerings while collaborating with the club’s digital marketing team throughout the year.“We are very excited to partner with Coolbet, a leader in the Canadian gaming industry,” said Rahul Srinivasan, Toronto Arrows Director of Partnerships. “We can’t wait to kick off some fun and exciting content and fan engagement initiatives alongside Coolbet throughout the 2021 season.”Coolbet was established in 2016 and launched in Canada in the fall of 2019. Coolbet’s primary goal is to make gaming fun and transparent, with a mandate to be a present community partner while supporting local teams and athletes.“Rugby has long been a sport that I’ve admired,” said Kris Abbott, Country Manager – Canada for Coolbet. “The toughness and skill combined with respect and reverence is a marriage that we just don’t see in other sports disciplines.”“Our initial interest in partnering with the Arrows was piqued when we gained an understanding of how supportive the greater rugby community in Canada is towards its friends, and meeting with and executing this deal with the phenomenal Arrows’ business operations team gave us all the confidence we needed to take our first steps into Canada’s rugby space. We know that our brand is in good hands with the Toronto Arrows.”...
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2021-03-17
Pressure on brands rising over Tokyo Olympic Games
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.Despite having secured long-term contracts involving multiple Olympics events, brand sponsors face an uncertain few months leading up to the still-expected opening of the Summer Games in Japan later this year. While the Japanese government seems obdurate in its plan to proceed, the threat of Covid spikes, stuttering vaccination plans and the possibility of barring fans (completely or just overseas attendees) will see brand leaders rushing back to the drawing board to reconsider their plans, according to industry experts.The Olympics is a global event, not reliant on local attendees to keep its stature aloft. The last event, held in Rio Di Janeiro, saw some 5 billion people people tuning in, compared with 6.2 million tickets sold on-ground, and sponsors spent more than $848 million for the event. The rise of social media and streaming video services have only widened the interest in the games across the world.However, the Tokyo games have been blighted, first because they were postponed due to the pandemic and then because of the resignation of its head Yoshiro Mori following sexist comments.While rumours have continued to swirl over the event being cancelled entirely, organisers have considered a raft of other options to avoid this move, including various measures to restrict or ban in-person attendance. The Japanese Government has spent north of $3 billion dollars over the past six years to get ready for the event. The top-tier gold sponsors including heavy hitters such as Canon and Asics forked out $128 million each to be part of the games. If the organisers are keen to proceed with the games, but may ban or at least curtail fan attendance, what does this mean for brands and marketers who have not only poured billions into the event itself but also planned their marketing years in advance?In-person attendees do matter. For global brands, the Olympic Games are a showcase, like other top-tier business events, for CMOs and other business leaders to show off their brand. At the other end of the spectrum, a range of homegrown local firms have forked out an estimated $3 billion to be part of the event, a three-fold increase over the previous edition.Michael R. Payne, chairman and CEO, Payne Sports Media Strategies, who has worked on 20 successive Olympics events (summer and winter) and is the creator of The Olympics Partner or TOP program that has managed $13 billion in partnerships, told Campaign Asia-Pacific that the reduction in in-person event attendance would hurt smaller, local companies more than global brands.  The Tokyo Games' seeming lack of overseas attendees, potentially without an in-stadium crowd could push brand leaders to rethink their marketing plans. "Clearly with limitations on spectators, opportunities to win tickets, go to the Games, will have to be scaled right back," Payne added.He pointed to Alibaba working with the IOC on broadcasting via cloud platforms. Originally, this was only going to be a test for Tokyo, with less than 5% of the broadcast content being produced for the online platform. Covid has fast-tracked this to over 30%, and by Paris 2024 it will likely be over 70%. “This single change in broadcasting is being seen as the single most dramatic technological impact since introduction of satellites in 1964,” he added.Alibaba declined to elaborate on its plans, as did most other brands we reached out to for comment. As the organisers dither over their plans for fan attendance, brands must be flexible, but appear to be waiting for a confirmation from organisers before acting.“We have not received an official decision from them regarding spectators, and we are continuing our preparations to support a variety of possible scenarios in a safe and responsible way,” a spokesperson for Bridgestone said in a statement to Campaign Asia-Pacific. "As the IOC and Games organisers have publicly stated that a decision on spectators is not expected until late March or early April, we will continue to wait for official communication from them regarding any planning decisions.”Bridgestone has been preparing for a variety of possible scenarios for Tokyo 2020 and continues to work with the IOC, IPC [International Paralympic Committee] and games organisers to seek “creative ideas for effectively and safely engaging fans and consumers through our hometown Games this summer,” the spokeperson added.Experts we reached out to believe that even if in-person fan attendance is permitted, opportunities for brands to leverage their presence will be limited thanks to safety and travel bubbles and general wariness around the pandemic.“Even if there are fans in the venues, interaction and opportunities for activation will be limited," said Norman O’Reilly, director of the International Institute for Sport Business & Leadership and a professor in the School of Hospitality, Food and Tourism Management at the University of Guelph in Ontario, Canada. "Digital is the way to go [and] activations based on social media, esports, sport video games, fantasy sports, sports betting, and digital marketing will be the key to sponsor success. I would advise converting hospitality, experiential and on the ground activations to digital ones."Others argued that brands could ask increasingly difficult questions of the Tokyo games’ organising committee, given the change in sponsorship scope, with the possibility of overseas visitors being barred or even all spectators being prohibited. “There will be investment questions that sponsors will reasonably ask of the IOC and Tokyo’s Olympic Organising Committee, given that the scope of the audience will change significantly,” said John Davis, regional managing director for Duke Corporate Education and author of The Olympic Games Effect.Already, sponsors of the games pushed hard to have Mori ousted as president, and as they begin to count return on investments on their ad dollars, they could have to take more hard decisions soon, these experts warned. While aligning their brands' stories with the global games has traditionally been a good opportunity, hard-nosed CMOs may be compelled to turn to other global events ranging from Football to F1 to improve ROI. One of the most interesting opportunities, Davis argued, will be how brands decide to create a sustained relationship with their audiences given the larger digital opportunity they now have. “In years past, the halo of the Olympics has dissipated quickly once the Games end, as audiences move on to other sports and entertainment interests. But this year brands have a chance to relate far differently with younger audiences to build longer, more authentic relationships that can be anchored in the Olympic memories yet carried forward into each person’s ongoing interests.”Payne stressed that Olympics branding and sponsorship is a long-term opportunity. All of the TOP Partners are in for the long term, with many signed up through 2028, and Coca-Cola, Mengniu and Visa through 2032. “TOP Partners global activation is also focused on the Olympic brand, the Olympic values and team in each country—much of the benefit achieved well before the Games actually take place,” he added.Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, believes brands will demand some kind of make-good offer from the IOC and the Tokyo games organisers, “They could say, 'When you sold me the sponsorship, you led me to believe that there would be a million people that would see my involvement with these games. And now that's not going to happen',” he contended.Having forked out hundreds of millions of dollars to help the postponed games happen, sponsors will now battle for their pound of flesh, he believes. This could be in the form of incremental benefit provided in social media or in televised media or it could be for some benefits at the next games in Beijing or Paris. “Undoubtedly these brand owners would say, 'We're obligated to our stakeholders or our stockholders, to deliver the value that we purchased',” he added. “So, we anticipate that you will help us achieve our goals.”Article by Rahul Sachitanand as posted on https://www.campaignlive.com/article/pressure-brands-rising-tokyo-olympic-games/1710021...
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2021-03-16
MANSCAPED™ Designated Official Men’s Grooming Partner of Shamrock Rovers F.C.
The Global Leader in Below-the-Waist Grooming Adds the Most Successful Football Club of the Republic of Ireland to Its Coveted Sports Marketing PortfolioMANSCAPED’s first Irish sports partnership has been announced, just in time for St. Patrick’s Day. The global grooming company is proud to welcome Shamrock Rovers as its newest partner.On par with its unprecedented global expansion, MANSCAPED™, the premier and leading men’s below-the-waist grooming company, has added another iconic team to its discerning sports marketing roster. The first Irish sports organization to join MANSCAPED’s partnership family is the Shamrock Rovers Football Club ― widely known as the most decorated club of the League of Ireland Premier Division, the most successful club in the Republic of Ireland. With 18 League of Ireland titles and a record 25 FAI Cups under their belts, all the players need now is a fresh pregame grooming routine in order to clinch the title this season...“We’re excited to be working with such a storied and decorated club as the Shamrock Rovers. Our team of football fanatics will be cheering on the Rovers all season long, while amplifying the partnership on and off the field,” said Paul Tran, Founder and CEO of MANSCAPED. “Since launching in Ireland last fall, we have generated a strong set of customers and fans in the market, as well as throughout the European Union. We look forward to augmenting MANSCAPED’s Irish presence and engaging with the club’s extensive network and fanbase.”“Shamrock Rovers F.C. is delighted to partner with MANSCAPED ahead of the 2021 season. This partnership marks our first official male grooming partner at the club, and we are delighted to have the MANSCAPED team on board,” said Rían Wogan, Commercial Partnership Manager of Shamrock Rovers. “MANSCAPED is an internationally recognized brand with a history of major sports partnerships with organizations and teams such as the UFC®, San Francisco 49ers, and Wolverhampton Wanderers, and are now adding Ireland’s most successful football club to its commercial partner portfolio.”Tallaght Stadium, located in the heart of South Dublin, Ireland, has been freshly cut for the highly anticipated 2021 season. The finishing touch? Proper adornment of MANSCAPED’s logo, a symbol that has become synonymous with major sports arenas, stadiums, and events worldwide. In addition to the signage and other advertising integrations, there will be a number of entertaining competitions and promotions for supporters to engage with the brands across digital media platforms. The final surprise and delight will be fan trial. That’s right: Rovers’ devoted fans will have a chance to win MANSCAPED’s premium products for themselves so they, too, can elevate their grooming game.The hype about the partnership was palpable at the Rovers’ President’s Cup match last Friday on their home turf, which now proudly reps the bold partner logo. With new grooming regimes, that surely unlock confidence and courage among the squad, the Rovers will take on the St. Patrick’s Athletic at Tallaght Stadium this Friday, March 19, for the official kickoff to the 2021 Premier Division. MANSCAPED is excited to celebrate St. Patrick’s Day week with a beer and authentic #WeAreRovers chant from across the pond....
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2021-03-15
Mastercard is looking to grab market share in the fast-growing world of esports by partnering with League of Legends, processing in-game payments, and issuing co-branded cards for gamers
 Tens of millions of fans around the world tuned in to watch 24 teams compete at the 10th annual League of Legends World Championship last October. The online multiplayer video game has grown to be massively popular since its launch in 2009. Its events are hosted in massive stadiums and feature musical performances — LoL has its own virtual pop group featuring characters from the game. And for payments and card giant Mastercard, it represents an opportunity to get a huge audience familiar with it.  Mastercard became the first global sponsor for LoL in 2018. In addition to sponsoring the world championships, it also backs the League of Legends Championship Series (LCS) in North America. "A few years ago we said, 'We want to get in and be a first-mover brand here,'" Cheryl Guerin, EVP and head of North America marketing and communications at Mastercard, told Insider.  "You're talking about a worldwide phenomenon," she added. "It's global. It's growing. It's rooted in technology, and you've got a highly-engaged audience." The total esports audience is expected to reach 646 million in 2023, nearly double where it was in 2017, according to Insider Intelligence. Most projections put the esports ecosystem on track to surpass $1 billion in revenue for the first time this year. LoL is arguably the biggest game in the world of esports. Combined viewership across the 21 streaming services broadcasting its championship in 2020 topped out at nearly 50 million. And average-minute audience (the average number of people tuning in during a given minute) was up 61% from 2019, LoL parent company Riot games reported.  Mastercard wants to be the go-to payments brand for all the consumers flocking to the booming segment. "We were pretty happy to know that when you look at spaces that are accelerating and growing, the ability to have been there already — in the game that wound up being the number-one game that people were watching or playing — is exciting for our brand," Guerin said. While Mastercard doesn't sell credit and debit cards directly to consumers, it benefits every time a consumer uses a Mastercard-powered card to pay. And its sponsorship of LoL is part of its larger effort to be consumers' card of choice. "It's about driving brand preference and relationships with your cardholders," Guerin said. Beyond brand awareness, Mastercard is eyeing esports as a new segment to win payment flows over rivals like American Express and Visa. "The business case that we made here is that you're talking about card-on-file transactions, sticky behavior where the consumer uses their card," Guerin said.  Other payments players have also tried to leverage LoL's reach to help with brand awareness. American Express was previously involved with LoL both as a sponsor in 2013 and a co-brand card partner. Amex launched a LoL pre-paid debit card in 2013, enabling players to load cards via their Amex accounts for in-game spend. The card was discontinued in 2014. Amex declined to provide further details on the card. Mastercard is also leaning on its existing payments tech to make in-game micropayments as seamless as possible.  Click-to-pay, for example, is a one-click checkout solution built by the major card networks including Amex, Discover, and Visa. Mastercard is working with Riot games to integrate the one-click checkout tech in-game, meaning players wouldn't have to pause and enter payment details to recharge their in-game wallets. Click-to-pay in-game is expected to launch in the US in the second half of this year.  And there are also opportunities for co-branded cards as part of the Riot Games ecosystem. Mastercard currently has co-branded cards, both credit and debit, with banks in nine countries, including Russia, China, and France. It currently doesn't have any esports co-branded cards in the US, and declined to share any specific plans to release one in the future. From a brand awareness perspective, Mastercard also benefits from the scale of leagues like LoL and the PGA, which it also has a sponsorship deal with. "The benefit when you sponsor something like the LCS or Arnold Palmer Invitational is your brand goes out through their distribution," Guerin said. In many ways, sponsoring LoL events is no different to Mastercard's existing sponsorships with other sports leagues Guerin said. In addition to LoL and the PGA, it also has sponsorship deals with the MLB and the Rugby World Cup. The leagues are all also part of Mastercard's Priceless campaigns, which offers fans access to swag, meet and greets with players, and experiences like seeing yourself on the jumbotron at a stadium. For the 10th anniversary of Lol Worlds, Mastercard released a capsule collection in partnership with Riot and gaming lifestyle brand CLOAK, selling a long-sleeve shirt, duffel bag, puzzle, and signature cloak on its Priceless website available to Mastercard cardholders. Each item sold for $10 to commemorate the occasion. Source: https://www.businessinsider.com/mastercard-esports-league-of-legends-sponsorships-co-branded-cards-lol-2021-3...
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2021-03-09
Sponsorship industry recovers as rights holder confidence hits new heights
 Confidence among the European sponsorship marketing community has risen sharply, new research from the European Sponsorship Association has found. The eighth edition of the ESA Sponsorship Sentiment Tracker, conducted in February 2021, has registered a solid increase in positive sentiment about the future of the industry from all parts of the sponsorship sector.  According to the latest wave of ESA’s regular survey, confidence hit a new average high, reaching 6.8 out of 10. This represents an increase of 0.5 points from wave seven of the Sentiment Tracker, released in early 2021. The Sponsorship Sentiment Tracker has gauged the health and confidence of leading sponsorship organisations since the start of the COVID-19 pandemic, attracting more than 1,200 responses from senior industry leaders across Europe. Head here for data, insights and commentary from all eight waves of ESA’s Sponsorship Sentiment Tracker Underpinning the increase in confidence, rights holders jumped from 6.0 to a record high of 7.1/10. Brand-side marketers (up 0.1 to 7.1/10) and agencies (also up 0.1 to 6.4/10) also saw slight increases in positivity. Some 31% of rights holders have also reported an increase in interest from brands since 2020, with 22% reporting the same brand interest and just 14% saying they have seen a decline in sponsorship interest. Similarly, 52% of agencies are expecting new business to increase in 2021, with 16% expecting new business to be at similar levels to 2020 and only 8% expecting a decrease. When asked about their sponsorship budgets, 34% of brand marketers said they were planning on renewing their existing sponsorship deals and a further 22% had plans to widen their sponsorship portfolio. However, 28% also expect at least some of their deals to not be renewed. ESA Chairman, Andy Westlake, said: “The ESA Sponsorship Sentiment Tracker has always reflected not just the confidence of the sponsorship industry, but also the wider sentiment of the community, and we’re pleased to see that falling levels of community transmission and a major uplift in vaccinations has translated to new confidence in our sector. It is a major positive to see that rights holders have started to report increasing levels of brand interest. Confidence among sponsors remained relatively high throughout a tough 2020 and we hope to see these levels of goodwill translate to an industry recovery, as major sporting and cultural events return in 2021.” Source: https://sponsorship.org/sponsorship-industry-recovers-as-rights-holder-confidence-hits-new-heights/...
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2021-03-08
Barwa to title sponsor Grand Prix of Qatar
 One of Qatar’s biggest developers to sponsor the first Grand Prix of 2021 Dorna Sports is delighted to announce Barwa as the title sponsor for the 2021 Grand Prix of Qatar. The event takes place at Losail International Circuit from the 26th to the 28th of March and will be officially named the Barwa Grand Prix of Qatar. Founded in 2005, Barwa is the largest listed real estate company in Qatar in terms of development and has become a key contributor to the stratospheric growth of the country. Barwa’s commitment to the development of Qatar makes the company a perfect partner for one of the country’s best established international sporting events: MotoGP™.Pau Serracanta, Managing Director of Dorna Sports: “I’m very happy to announce that Barwa will take top billing at the first Grand Prix of the season. Qatar is a spectacular place to race and welcoming a new title partner is great news for both parties, further cementing MotoGP as a key international sporting event in the country and region.” Source: https://sponsorship.org/barwa-to-title-sponsor-grand-prix-of-qatar/...
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2021-02-26
Western Hockey League & RE/MAX Announce ‘Goals for Mental Health’ in Support of CMHA
The Western Hockey League announced today a new mental health initiative – Goals For Mental Health presented by RE/MAX – benefitting the Canadian Mental Health Association (CMHA) in Western Canada.The WHL, RE/MAX and CMHA have come together to support positive mental health across WHL territory. WHL fans can look forward to a number of digital programming initiatives that will unfold throughout the 2020-21 WHL Regular Season, including a fundraising component that will see RE/MAX provide support directly into the communities in which WHL Clubs call home.When the WHL’s Central Division begins play on Friday, February 26, RE/MAX will be donating $15 for every goal scored by WHL Clubs in 17 Western Canadian markets this season. The WHL’s East Division will join the cause when the puck drops in the WHL Hub Center in Regina on Friday, March 12. Fans will have the opportunity to track the goal tally by visiting WHL.ca/GoalsForMentalHealth and Club social media channels.The Goals For Mental Health initiative will be delivered in support of CMHA’s longstanding Talk Today program, with new digital integrations for the 2020-21 WHL Regular Season. Check the social media platforms for your favourite WHL Club in Canada to learn more about how you can support your own positive mental health, and stay tuned for fun ways in which fans can support the fundraising campaign.“Once again, our longstanding corporate partner RE/MAX of Western Canada has stepped up to support our WHL communities in Western Canada with this new mental health initiative,” commented WHL Commissioner Ron Robison. “We continue to look for new ways to support positive mental health programming within our communities and we are proud to continue with these efforts at such a critical time in partnership with RE/MAX of Western Canada and the Canadian Mental Health Association.”“We’re very excited to be partnering with the WHL and RE/MAX in support of our CMHAs across Western Canada,” said CMHA Alberta Executive Director David Grauwiler. “For the last five seasons, CMHAs have been working with their local WHL teams to support the mental health of players and raise awareness in their communities through our Talk Today program. This gracious contribution from RE/MAX will go a long way toward the continued success of Talk Today across the WHL.”“RE/MAX of Western Canada is proud to present initiatives promoting the Canadian Mental Health Association and the WHL for the 2020-21 playing season,” said Elaine Langhout, Director, Regional Advertising, RE/MAX of Western Canada. “We’re excited about this opportunity and hope that through this sponsorship, we can continue to raise awareness on the importance of mental health, which is critical now more than ever.”The WHL has worked with CMHA to deliver Talk Today programming in all 22 WHL markets since January 2017. The Talk Today program includes an educational component called safeTALK for WHL players, providing mental health training specific to suicide awareness. This training helps teach individuals the importance of talking about mental health, how to acknowledge signs of suicide, seek help when they’re in need of support, and connect others in need of support to suicide first aid resources. Each team is also linked to a CMHA Mental Health Coach, who can provide support and mental health resources to individuals in need.Talk Today is a mandatory program within the WHL’s Players First support services programs. The WHL’s Player’s First programs provide educational, mentorship, and support services which touch on many issues such as bullying, mental health, and leadership, along with extensive health and safety initiatives.Organizations:WHLCMHARE/MAX of Western Canada...
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2021-02-26
Hush becomes the official weighted blanket of the Montreal Canadiéns
The recently famous weighted blanket brand Hush has nabbed the Habs of the NHL. It is the company’s first venture in sports marketing, and they have acquired a great placement by adding themselves to the list of official sponsors for the Montreal Canadiéns.The Montreal Canadiéns or the Habs is one of the historic teams in the National Hockey League (NHL). The professional ice hockey franchise has kicked off its highly anticipated 2021 season well-rested sleeping under the official weighted blanket of the Montreal Canadiéns.The company’s new domain, Hush.ca, was spotted recently at the Bell Centre behind the team’s goalposts. Hush has recently added .ca to their website domain to emphasize that they are proudly Canadian. Their sponsorship to the most talked-about franchise in the NHL must be quite exciting for them.The brand’s display in the iconic Bell Centre, home of the Montreal Canadiéns for the last 25 years, must be exciting for Hush. With a seating capacity of 22,000, the hockey arena is one of the largest in the world and is a true downtown Montreal landmark. Even though 2020 has been a rough year for sports, we can expect big things in 2021 with the start of the new NHL season.Article as posted on https://mtltimes.ca/life/hush-becomes-the-official-weighted-blanket-of-the-montreal-canadiens/Organizations:Montreal CanadiensHush Blankets...
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2021-02-25
Under Armour Reduces Sponsorship Commitments By 47 Percent
 Under Armour Inc. reduced its sponsorship commitments by 47 percent to $361.6 million in 2020 from $679.1 million in 2019, according to its just-released annual report. The reduction comes as Under Armour has been cutting marketing commitments to align expenses with its lower sales rate. Last year, the brand ended contracts with UCLA, the University of California, Berkeley, and the University of Cincinnati. In early February, Under Armour confirmed it was ending its on-field licensing contract with the National Football League, restricting accessory products bearing the Under Armour logo from being worn or displayed on the field during games. On its fourth-quarter conference call, David Bergman, Under Armour chief financial officer, said the company was trying to reduce and “get out of some of the longer-term contracts that we weren’t receiving much of the benefit [from].” He added, “That allows us to have a bigger war chest, to be nimble on a marketing front going forward and making sure we’re deploying that marketing in the areas of highest return,” he added. Source: https://sgbonline.com/under-armour-reduces-sponsorship-commitments-by-47-percent/...
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2021-02-19
Road to 2023 Canada Games on P.E.I. kicks off with 1st big sponsor
The host society for the 2023 Canada Winter Games being planned for Prince Edward Island has its first big sponsor: Atlantic Lottery.The society made the announcement at a news conference Thursday, along with what it called a "major rebrand" including a new logo. "These Games will be truly transformative," said Brian McFeely, the 2023 Canada Games board co-chair.Co-chair Wayne Carew announced Atlantic Lottery will be the exclusive sponsor for the Games' volunteer program, and all volunteer uniforms will include its logo. The corporation will also sponsor curling. Atlantic Lottery was also the major sponsor for the summer 2009 Canada Games held on P.E.I. The Games will be the biggest event in P.E.I.'s history, organizers said. More than 5,000 volunteers are needed, and more than 3,600 athletes and team officials are expected. Organizers also launched a new website where people can sign up to volunteer, learn more about sponsorship, and shop for Canada Games merchandise. They also released a promotional video narrated by award-winning P.E.I. singer-songwriter Lennie Gallant. The new logo combines the idea of a spark and a maple leaf, organizers said, representing the vision to "spark greatness," McFeely said. The primary colours will be blue and green, reflecting P.E.I.'s natural beauty. The Games are still actively seeking sponsors for the 20 sports and 150 events. Premier Dennis King greeted the news conference in French, English and Mi'kmaw, and predicted that the games would be "unfolding with the long and windy road of the pandemic clearly in our rearview mirror.""We will throw a party that's never been seen before on P.E.I.," King added. "We will see the next generation of great athletes join and participate here, and we will see the legacy of the spirit of the Canada Games stay with us long past." P.E.I. has hosted two Canada Games, the 1991 winter games and 2009 summer games.Article by Sara Fraser as posted on https://www-cbc-ca.cdn.ampproject.org/c/s/www.cbc.ca/amp/1.5918713Organizations:2023 Canada Winter GamesAtlantic Lottery Corporation...
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