2017-07-21
Snakmandoo signs on as sponsor and official snack of the WorldGaming Counter Strike: Global Offensive Canadian Championships
WorldGaming has announced that registration is now open for the WorldGaming Counter-Strike: Global Offensive Canadian Championships. As one of the world's top eSports games, Counter-Strike: Global Offensive (CSGO) rewards serious skill—precisely why WorldGaming is calling for the very best tactical, tenacious and talented teams from across North America to take part. And the stakes are just too high to ignore—those strong enough to make it to the game stage will fight it out for C$90,000 in total prizes and the coveted Championship title."We are thrilled to be launching Counter-Strike: Global Offensive for passionate and competitive North American teams," says Wim Stocks, General Manager of WorldGaming. "CSGO is one of the world's top eSports games, and we are so excited to be bringing it to players and spectators as part of the Canadian Championship Series. We cannot wait to see all of the incredible action unfold!"From August 12, 2017 to September 3, 2017, teams can qualify for a spot in the Regional Finals through Online Qualifiers hosted on WorldGaming.com. From there, competing teams will rain down chaos on each other at Regional Events held in eight Cineplex theatres across Canada. Regional champion teams will qualify to compete in the National Finals, held at Scotiabank Theatre Toronto on September 23, 2017 and September 24, 2017. Tickets to watch the battle live are free and available at participating theatre box offices, and fans from around the world will be able to check out all the carnage and action live from the finals at: Twitch.tv/WorldGaming. Snakmandoo™, a new line of crispy bakeable bites in ethnic-inspired flavours, has also signed on as sponsor and official snack of the WorldGaming Counter Strike: Global Offensive Canadian Championships. Throughout the sponsorship, Snakmandoo™ will fuel gamers forward through social contesting and influencer activations leading up to and at the National Finals event at Scotiabank Theatre Toronto.Visit WorldGaming.com/CSGO to learn more about important dates, eligibility rules, and registration. Gamers can join the conversation online with #CSGO90 or by following WorldGaming on Facebook (Facebook.com/WorldGaming), Twitter (@WorldGaming) or Instagram (@WorldGaming).Player registration fees are C$25 per team of five and winners from the Regional Finals will be flown in to Toronto to compete in the Finals from either a US or Canadian city. Gamers must be at least 17 years of age to compete in Counter-Strike: Global Offensive....
2017-07-21
Unifor supports Indigenous Games
It’s not just some games to Unifor.The union says its sponsorship of the 2017 North American Indigenous Games, currently underway in Toronto, is part of its long-standing commitment to these communities.“It’s important for Aboriginal youth to be involved with the Games – it certainly builds their self-confidence and it, quite frankly, helps them later on in life make decisions that are... wise and...helps them with their careers,” Deb Tveit, an assistant to Unifor President Jerry Dias, said Monday. “It acknowledges that Aboriginal Games are as important as any other Games that are held.”Mohamed Alsadi, director of Unifor’s human rights and international department, said the union already provides funding to support Indigenous women and youth through programs that give out bursaries and scholarships and also dig wells for clean water in remote communities.“We think we have an obligation to support the Aboriginal community and especially the youth in light of the fact that they’ve been having lots of issues,” Alsadi said. “We feel strongly that the Indigenous youth are entitled to opportunities, they’re entitled to be treated like everybody else and that’s why we’re there.”The Indigenous Games will be held throughout the GTA and Hamilton until July 23.“Our sponsorship will help to ensure the broader community can celebrate the achievements of the athletes, and showcase the rich diversity of Indigenous culture,” Dias said in a statement after participating in the official medal unveiling.Unifor is a social justice organization, and bargains with employers for funds to carry out its mission, Tveit said.And working with Aboriginal communities in Canada acknowledges the “truth and reconciliation” that needs to be done, she said.The Games also serve to remind all Canadians that the stereotype of Aboriginal people is just that, a stereotype, Tveit said.“Their children can be athletes as well as anyone else’s...whatever it is in society that everyone hopes their kid can excel at, Aboriginal children can do it too,” Tveit said. “And I think it shows that.”...
2017-07-20
HONDA CANADA EXTENDS INDY SPONSORSHIP THROUGH 2020
Green Savoree Promotions, which owns and operates the Honda Indy Toronto, announced an extension of its agreement with Honda Canada Inc. to continue as title sponsor of the Verizon IndyCar Series race through 2020. Indy cars have raced on the streets of Exhibition Place every year but one since 1986. Honda Canada has sponsored the event since 2009, when Green Savoree Promotions relaunched the race weekend following a one-year-hiatus. The 2018 Honda Indy Toronto will be a mark Honda's 10th year of partnership.“Honda's DNA is built on racing – a heritage started by our founder, Mr. (Soichiro) Honda – which we've celebrated and are very proud of for nearly 60 years," said Dave Gardner, president & CEO of Honda Canada Inc. “Honda and INDYCAR have enjoyed a fantastic partnership over the last nine years bringing racing excitement to the streets of Toronto.”Josef Newgarden won Sunday’s 85-lap race, the 33rd in Toronto (including doubleheader race weekends in 2013 and ’14). Among the Indy car greats to win on the temporary street circuit have been Michael Andretti (seven times), Bobby Rahal, Emerson Fittipaldi, Al Unser Jr. and Alex Zanardi.“Honda Canada's commitment has been tremendous," said Jeff Atkinson, president of Honda Indy Toronto. “We have really focused the last few years on creating an experience appealing to families, and Honda has been phenomenal in helping us accomplish this ambition. We can't wait to get started on planning for next year's event with our great partners at Honda Canada on board for another three years."Green Savoree Promotions operates and promotes two other Verizon IndyCar Series events – the Firestone Grand Prix of St. Petersburg and the Honda Indy 200 at Mid-Ohio....
2017-07-17
Massive Competition in Pursuit of the $5.7 Billion Canadian Youth Sports Market
84% of Canadian youth in the 3-17 age range participate in sports of some kind and 60% do it on an organized basis according to the Canadian Youth Sports Report being released today.The levels of competition on the fields, the dojos, the gyms and in the arenas have never been more intense – and so is the competition among sports and activities themselves for the ever-limited time – and money – of Canadian families.Canadian Youth Sports Report is the most comprehensive study ever undertaken on the challenges and opportunities facing Canadian kids and their families when it comes to the sports they play. This landmark study by Toronto’s Solutions Research Group is a deep dive into 44 sports and physical activities that Canadian kids love, based on interviews with 2,371 families. Youth sports represent a $5.7 billion market with families spending nearly $1,000 annually per child on sports.TOP ORGANIZED SPORTS FOR YOUTH WERE SWIMMING AND SOCCEROver 1.1 million Canadian kids and youth (19% of all 3-17 year olds) are currently in swimming lessons, instruction or competition.Soccer was next, with over three-quarters of a million current organized participants in the 3-17 age group, making it the top team sport in Canada. Soccer was the top team sport for kids 3-6, tweens 7-12 and teens 13-17, as well as for boys and girls. It was also the top team sport for all regions: BC, The Prairies, Ontario, Quebec and Atlantic Canada.ONE-IN-FOUR GIRLS IN ORGANIZED DANCE, GYMNASTICS OR BALLETGirls are more likely to be in individual sports, according to the research. And, a popular physical activity like Dance is a big factor, drawing large numbers. In fact, there are more girls in the 3-17 age range registered in organized dance, ballet and gymnastics (24% of all girls) in Canada than girls participating in all team sports combined (22%).BASKETBALL IS THE 2nd MOST POPULAR TEAM SPORT AMONG NEW CANADIAN YOUTH, NEXT TO SOCCERNew Canadian families, where the parents were born outside of Canada, value sports too, but they also put priority on participation in music, art, book clubs, language learning.Fifty-five percent of new Canadian youth aged 3-17 participate in organized sports but they are slightly less likely to be in organized team sports (24% vs. 30% average). Top team sports for New Canadian youth were soccer, basketball, hockey and volleyball, in that order.With over one million immigrants settling in Canada every four years, establishing a strong base among New Canadians is essential to the future growth of any sport in the country.OF 44 SPORTS IN THE STUDY, HOCKEY WAS THE 2nd MOST EXPENSIVEThe study found big differences in participation cost for the 44 sports examined – ranging from an average of just about $200 per year to over $2,000 per year, per child.Popular team sports such as basketball, volleyball and soccer cost 25% to 50% less than the average, while hockey came in as the second most expensive of all 44 sports studied. The top three most expensive sports to participate for youth based on reported average annual spending were Water Skiing ($2,028), Hockey ($1,666) and Equestrian ($1,434). At the other end of the spectrum, most affordable options were Track & Field ($226) and Cycling ($237). The range of costs and options available to families is very diverse.When reporting annual participation costs for organized participation, parents were asked to include expenditures on equipment and sport-specific gear, any fees for leagues, teams or lessons as well as direct travel/transportation costs. At the more competitive, organized levels of many youth sports, with travelling teams and participation in away tournaments, parents told us that travel and hotel costs are significant in open-ended comments.IMAGE IS EVERYTHINGThe image of each sport in the minds of parents play an important role when deciding which activity is right for their children, especially if parents have not been involved with the sport before.For example, parents say sports such as soccer, basketball, volleyball and dance have “fun” as a key attribute. Martial arts are perceived to “build character.” Hockey receives a mixed report card – on one hand it’s perceived as “highly competitive” on the other hand parents say it’s “easy to be injured participating,” and that hockey “has some pushy parents in kids leagues.”1.2 MILLION YOUTH EXPERIENCE A SPORTS-RELATED INJURY ANNUALLYParents worry about the level of exercise their kids are getting and also fret about injuries. One-in-five youth (about 1.2 million) has experienced an injury in the last year and two-in-three parents are concerned about possibility of serious injuries in the future.Half of boys’ injuries came from soccer, hockey or football while the top three for girls was soccer, gymnastics and dance. Top soccer injuries tended to be ankle injuries and sprains, hockey injuries tended to be broken bones/fractures and concussions – and there is also a growing fear of the longer term effects of sports concussions among Canadian parents.OTHER FINDINGSThe research found that there are 21 sports and activities (team & individual) with at least 100,000 organized participants in the 3-17 age group in Canada and another 23 with estimated participation of 25,000 to 100,000 – with this many options, growth is a challenge for all sports.Canadian parents also recognize the work done by various companies who have associated themselves with youth sports, with Tim Horton’s, Canadian Tire, and BMO as top mentions.Thirty-two percent (32%) of Canadian kids and youth follow the NHL, ranked #1 in all youth demographics. The NBA is in the #2 spot in Toronto, Vancouver and among New Canadian youth. MLS ranks #3 in Vancouver and #2 in Montreal. The research suggests that youth engagement with professional leagues is an area of concern, however: even among teens 13-17, 43% do not follow any professional league.About the Study: Canadian Youth Sports Report provides a comprehensive overview of 44 sports and emerging popular physical activities for the 3-17 age group representing a population of 5.9 million, for the first time in Canada. The data comes from 2,371 thirty-minute online diary interviews with parents who had at least one child in the 3-17 age group in the home. This landmark study was conducted over a period of 5 weeks in November/December 2013. The sample is nationally representative and in addition to English and French Canada, it captures views of 440 new Canadian families, including the fast-growing Chinese and South Asian groups. Canadian Youth Sports Report is an independent syndicated study published by Solutions Research Group (SRG). ...
2017-07-17
Nexen Tire Sponsors The 2017 International Champions Cup USA
"Nexen Tire takes on Aggressive Marketing to Strengthen its Position in the US"Nexen Tire sponsors the American leg of the world's preeminent pre-season soccer tournament to establish a solid market position and raise brand awareness in the StatesThe marketing effect to be maximized with the revealing of company logo printed on Manchester City's shirt sleeve for the first timeTo be more actively engaged with soccer fans and consumers during the tournament, Nexen Tire will also invite Carli Lloyd, a two-time American Olympic gold medalist, to the 'Manchester Derby' matchNexen Tire, a leading global tire manufacturer and an 'Official Tour Partner of Manchester City Football Club', has announced that the company will officially sponsor the '2017 International Champions Cup (ICC)' in the United States as a part of its aggressive marketing strategy to strengthen its position in the market. The 2017 ICC runs from 19th to 30th July in cities across the States.Nexen Tire is the Official Tire of the International Champions Cup, where many of the major European club matches take place. Nexen Tire will be presenting its logo to the global consumers through LED advertisement boards installed in all the stadiums. The pre-match player line-up arch, through which players enter, will also be branded with Nexen Tire's logo for the three matches of Manchester City Football Club (Manchester City)."As the US is a critical market for Nexen Tire, we strategically decided to officially sponsor the 2017 ICC USA to establish a stronger position in the American market," said James Kwon, CEO & President of Nexen Tire America. "Nexen Tire has been growing rapidly in the global market in the past few years, and our aim is to have our brand awareness and market share in the US grow as well."The marketing effect of Nexen Tire's sponsorship is expected to double, as the company is also the Official Tire Partner of Manchester City Football Club of, who will be participating in the US tour. Manchester City players will be wearing shirts with sleeves emblazoned with Nexen Tire logo for the first time in 2017 ICC USA. Nexen Tire had signed the league's first-ever sleeve sponsorship with Manchester City since English Premier League (EPL) has decided to approve sleeve advertising for the upcoming 2017-18 season.Many soccer fans are particularly excited about the 'Manchester Derby' (derby: matches between two rivals of close geographical proximity) between, Manchester City and Manchester United, slated for July 20 in Houston, Texas. Since the first derby in 1902, this will be the first-ever overseas match in the 115 years of Manchester Derby history.Nexen Tire is also inviting Carli Lloyd, a two-time American Olympic gold medalist and a Manchester City Women's player, and Paul Dickov, the legendary player of Manchester City, to the 'Manchester Derby' match, providing fans with the chance to take photos and receive autographs. Additionally, there will be various events in the promotional booths of Nexen Tire in the Fan Fest area during Manchester City's three matches....
2017-07-14
GAME CHANGER: BELAIRDIRECT AND CFL SCORE WITH NATIONAL PARTNERSHIP
belairdirect becomes the official car and home insurance partner of the CFLThe exciting 2017 Canadian Football League (CFL) season continues with today’s belairdirect partnership announcement. Fans can expect more to come as the program, which makes belairdirect the official car and home insurance partner of the CFL, grows over the coming months.belairdirect has supported individual CFL teams for many years, which makes this commitment a natural progression as the relationship evolves to a national, multi-year partnership with the Canadian Football League itself – providing an opportunity to celebrate the game and our country.“As a Canadian company with roots that go back over 60 years, we’re very proud to partner with another strong Canadian organization and together instill a sense of Canadian pride,” said Richard Taschereau, Deputy Senior Vice President, Marketing, Communications and Business Development, belairdirect. “We’ve been a fan of the game for years, but this partnership will allow us to demonstrate just how much. The CFL is the perfect partner and vehicle to connect with their incredible fans, and share our love of the game.”Entering this sponsorship with such a beloved and well-regarded organization aligns with belairdirect’s promise of a simplified insurance experience. Similar to the protection players offer on the football field, belairdirect will continue to evolve to best meet and protect customers’ changing insurance needs.“The CFL and belairdirect are both committed to community involvement, excellence, and being there for our fans and customers,” said Tyler Mazereeuw, Vice President, Corporate Partnerships, CFL. “Those shared values make this a natural partnership that we’re incredibly excited to grow together.”...
2017-07-13
Hamiltonians on the Road to Quit for Good with NICORETTE® & NICODERM®
Ten-week program aims to help trade union members in Hamilton kick their smoking habitMcNeil Consumer Healthcare, a division of Johnson & Johnson Inc. (J&J), is launching a smoking cessation program to help a group of Hamiltonians quit smoking with a new approach called Combination Therapy. Recently authorized by Health Canada, the approach includes use of the NICODERM® patch for ongoing support, combined with NICORETTE® oral products to help control the sudden cravings that make quitting so difficult.Eleven members of the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry Local 67 are beginning their 10-week nicotine replacement therapy (NRT) smoking cessation challenge. J&J is providing NRT product to support each of these individuals on their journeys."Our union prioritizes the health of our members and recognizes that many smoke regularly," says Geoff Roman of Local 67. "We're excited to launch this first-of-its kind program to encourage our members to quit together as a team, and hopefully see a ripple effect in the community."Twenty-two per cent of the population in Hamilton smoke,i demonstrating a higher rate compared to the rest of Canadawith an average rate of 15 per cent.ii"J&J is proud to sponsor this pilot program as part of our mission to enrich the health and wellness of every Canadian, every day," notes Zack Grossman, senior brand manager of smoking cessation at Johnson & Johnson Inc. "We envision a smoke-free country and are excited to take this step to help Canadians get one step closer to this."...
2017-07-12
Properties Be Aware – Your Future is in Jeopardy
Blog post by Mark Harrison as posted at: http://www.markharrison3.com/properties-be-aware-your-future-is-in-jeopardy/I can’t make this any more succinct or clear.Our federal government is proposing a ban on marketing all unhealthy foods to children 17 and under. This isn’t just advertising as per the ban in Quebec, it’s all marketing, including sponsorships.Here is what they consider unhealthy:“That would then cut out all of the things like, of course, your regular soda, most cookies, cakes, pies, puddings, ice cream, most cheeses because they are high in fat, they’re high in salt,” Hasan Hutchinson, director general at Health Canada, who is overseeing the consultations.Health Canada would also target foods such as sugar-sweetened yogurt, frozen waffles, fruit juice, granola bars and potato chips, according to Susan Lunn, CBC News.So goodbye Timbits sponsorship. Say au revoir to granola bars on the sideline. Don’t dare feed a hungry athlete some sugar so they can compete energetically. No yogurt at your Scout jamboree. No fruit juice at your daycare. Say goodbye to ice cream in the park or apple pie at the piano recital.Banned. All banned.Leading the charge is Senator Nancy Greene Raine, who didn’t have a problem with a longstanding Mars bar sponsorship when she was a competitor. It used to be one of my favourite Canadian partnerships of all time. Used to be….By my estimate, we are talking about $500 million to $1 billion a year of corporate support. It could be more, it’s difficult to measure.The current wave of public consultation ends July 25th. It almost feels sneaky. You need to respond immediately and spread the word. Every NSO, PSO, CSO, Charity, Youth Group in Canada needs to know about this. Let your parents and volunteers know that the government is excited to ensure your child’s feed go up and up and up for years to come.Then in fifteen years when we are all dying due to malnutrition, we can greet the return of more appropriate solutions from our hospital beds.In all seriousness, I understand the need to ensure we have a healthy society. Over indulgence is a problem, but it goes beyond teens and children.Let’s start with affordable access to healthy foods. Let’s look at socioeconomic factors. Let’s look at busy lives, time, and convenience. Let’s look at lack of physical education and free play time in schools. Let’s look at community parks that aren’t properly maintained or secured. Let’s look at the lack of street closures for sporting events. Let’s look at the lack of bike lanes, bike signals, etc.There are many factors in the equation. Many experts who know much more than I do. Let’s engage them, you, and others to dig into this issue....
2017-07-10
DATA PARTNERS WITH PGA OF CANADA
The addition of a new title sponsor sees the PGA Women’s Championship of Canada take a major step forward in becoming one of the top boutique standalone women’s golf events in the world.DATA Communications Management has signed on to become title sponsor of the 30-year-old championship. The sponsorship sees a newly established VIP Pro-Am and the introduction of TEAM DATA—a roster of Canadian female golf professionals who will be invited by DATA Communications Management to become ambassadors and receive sponsorship dollars as they chase their dream.“We are thrilled to welcome DATA Communications Management as the title sponsor of our premier women’s championship,” said PGA of Canada president Steve Wood. “The unique event is a great celebration of women’s golf and this partnership with DATA Communications Management gives the event a major boost at the perfect time.”The DATA PGA Women’s Championship of Canada will be held at Scarboro Golf & Country Club Aug. 14-16. The winner of this year’s championship will earn an exemption into the CP Canadian Women’s Open at the Ottawa Hunt & Golf Club, Aug. 21-26.“We are extremely excited about becoming the title sponsor of this very unique professional national championship for women,” said Greg Cochrane, President of DATA Communications Management. “We see it as a tremendous opportunity to support young female professional golfers on their journey to success, while showcasing our brand and entertaining our customers along the way.”The PGA Women’s Championship of Canada was first played in 1987 and past champions include five-time winner Lorie Kane, Brooke Henderson, Alena Sharp, Cathy Sherk, Gail Graham, Nancy Harvey, and Jessica Shepley.More details regarding TEAM DATA will be released in the coming weeks before the 2017 DATA PGA Women’s Championship, with an additional unveiling at the event itself.Player confirmations and announcements will continue in the weeks leading up to the championship.Admittance to the DATA PGA Women’s Championship of Canada is free and spectators are encouraged to attend during the 36-hole championship play....
2017-07-06
Toronto Raptors and Sun Life Financial announce ground-breaking, expanded partnership
Sun Life Financial will be team's first jersey patch partner beginning in 2017-18 seasonThe Toronto Raptors and Sun Life Assurance Company of Canada ("Sun Life") have proudly expanded their long-standing partnership to feature a prominent program in support of diabetes awareness and prevention, and beginning in the 2017-18 season, include the first jersey patch partnership in the team's history."We're thrilled to announce this new, first of its kind partnership with the Raptors and MLSE," said Lisa Ritchie, Senior Vice-President & Chief Marketing Officer, Sun Life Financial. "These are great brands coming together, connecting with fans of the game and encouraging Canadians from coast to coast to live a healthy and active lifestyle. I look forward to the 2017-18 Raptors season when we officially launch this exciting program in support of diabetes and wellness."The Sun Life patch will appear on the front left shoulder of Raptors game jerseys starting next season. Jersey sponsorships will be introduced league-wide beginning next season as part of a three-year NBA pilot program."This is an exciting time in Raptors' history and we're thrilled to share it with Sun Life, an iconic Canadian brand who has been a trusted partner of ours over the past seven years," said David Hopkinson, Chief Commercial Officer, Maple Leaf Sports & Entertainment. "This partnership, while breaking new ground, puts an important issue affecting our community first and represents an initiative that we can all take great pride in."Sun Life takes a holistic approach to supporting the well-being of Clients, employees and communities around the world and is partners with the Raptors in the group benefits and life and health insurance categories. Since announcing diabetes as its key business and community giving priority across its global footprint, Sun Life has committed over $17 million to the cause.The Raptors and Sun Life will announce full details about the diabetes programming and officially unveil the new team jersey featuring the Sun Life logo in fall 2017. ...