2022-07-15
Continental Tire To Sponsor North Carolina Football Club
Continental Tire is adding to its soccer platform with this new sponsorship.Continental Tire is adding to its well-rounded soccer platform by supporting North Carolina FC (NCFC) and North Carolina Courage. The Continental logo will appear on the back of both men’s and women’s jerseys and in addition, Continental Tire will receive in-stadium exposure at the team’s home stadium, WakeMed Soccer Park located in Cary, North Carolina.“We’re proud to add the North Carolina Football Club’s men’s and women’s teams to our robust soccer platform,” said Travis Roffler, director of marketing for Continental Tire. “The growth of soccer in the U.S. has been phenomenal and we’re pleased to continue growing our program with the addition of a professional club right in our own backyard.”The sponsorship is in addition to Continental Tire’s long-standing partnership with Major League Soccer (MLS) and U.S. Soccer as an official partner and the official tire. As soccer continues to grow in the U.S., so does Continental Tire’s commitment to the sport and its passionate fans.“We are proud to be partnering with such a nationally recognizable brand as Continental Tire,” said Curt Johnson, North Carolina Football Club president and general manager. “As we continue to grow as a brand and an organization, working toward our goal of providing the highest level of men’s and women’s professional soccer in North Carolina, we feel that our core values align with theirs. Continental Tire has been a strong affiliate of our organization in the past, and we are excited about the increased role they have taken on for the 2017 season.”...
See the full article
2022-07-14
Beneva teams up with Tennis Canada and invites fans to its balcony
Beneva is now an official corporate partner of the National Bank Open presented by Rogers through its recent association with Tennis Canada. To mark the occasion, Beneva is giving tennis fans access to its balcony so they can see the Montreal Tournament up close from August 5-14. To be lucky enough to win one of the 50 pairs of tickets, fans have until July 27 to enter the Win Your Place at the Beneva Balcony contest. "We are very pleased with this partnership because it gives Beneva exceptional reach and visibility as it continues its brand deployment. In addition to the contest, Beneva is preparing a space where fans can relax and have fun," said Louis-Philippe Roux, Vice-President, Marketing and Communications at Beneva. "We are thrilled to have Beneva as a corporate partner of the National Bank Open presented by Rogers," said Claude Savard, Vice-President, Corporate Partnerships at Tennis Canada. "After a two-year hiatus, our tournament is back at full capacity, and we know that fans will thoroughly enjoy the activities and installations proposed by Beneva from August 5-14 at IGA Stadium." Behind the scenes actors and community engagementIt takes over 1,200 employees and volunteers to ensure the success of an event like the National Bank Open presented by Rogers. Since Beneva puts people first, it was essential for the company to acknowledge this work and reward those working behind the scenes. Exclusive contests will be held during the event to acknowledge their contribution. Moreover, all the furnishings and accessories, including the plants, used in the Beneva station will be subsequently donated to Ruelles Vertes de Montréal. Beneva is also a corporate partner of the National Bank Open presented by Rogers in Toronto, which runs August 6-14. ...
See the full article
2022-07-13
Sun Life And Canada Basketball Team Up To Support A Brighter Future For Growing The Game Of Basketball
- Sun Life and Canada Basketball to provide three $10,000 grants to local and regional youth organizations who are committed to making an impact through basketball.- The partnership is part of the GLOBL JAM JUMPSTART LEGACY DAY at Regent Park Athletic Grounds on July 4.- The event hosted fifty youth from the local community aged 9-12 to participate in a series of basketball-related activities.To improve access to organized sports for communities and youth in financial need, Sun Life and Canada Basketball are teaming up to donate three $10,000 grants to local and regional organizations committed to growing the game of basketball.The announcement was made as part of GLOBL JAM JUMPSTART LEGACY DAY at Regent Park Athletic Grounds. The event marks the official tip-off the inaugural GLOBL JAM, a week-long celebration of basketball in Toronto.“Sun Life is proud to join the roster of organizations providing opportunities for youth to access the great sport of basketball,” said Chris Hewitt, Vice President and Canada Chief Marketing Officer, Sun Life. “Together, through the power of organized sports and community, we can help change the game and improve access to recreational programming for Canadian families.”Slide 4 of 7.The selected recipients of the Sun Life grants are the Muslim Women’s Summer Basketball League (MWSBL), Pour 3 Points, and Variety – the Children’s Charity of Ontario.Muslim Women’s Summer Basketball League (MWSBL)Muslim Women’s Summer Basketball League is a Toronto-based not-for-profit league dedicated to uniting Muslim women and allies (age 13+) every summer through basketball.  The organization works to create an environment that not only values Muslim women athletes as they are in a space where they feel included and belonged, but also fosters a sisterhood, mentorship and inclusive community through basketball."We are pleased to have the continuous support of Canada Basketball with their donation of $10,000 in partnership with Sun Life to help us in our mission of uniting and empowering Muslim women through basketball. All of the funds will be allocated towards covering the league costs and funding a basketball clinic for young Muslim girls and allies that will be organized in the post-season. On behalf of our entire team, we would like to thank Canada Basketball and Sun Life for helping us foster a safe and inclusive community for Muslim women in Toronto to grow and develop their skills and love of the game." - Fitriya Mohammed, Founder, Muslim Women’s Summer Basketball League Pour 3 Points Pour 3 Points believes in social equality for youth from disadvantaged backgrounds in the Province of Quebec.  The organization is committed to developing and increasing the positive impact of sports coaches on young people in sports and in life. By training coaches, Pour 3 Points strengthens their role as leaders and mentors, creating an environment conducive to supporting the well-being and motivation of young people.“Pour 3 Points, which means "going for 3", refers to the ambition of seeing all youth thrive and succeed. For 10 years, our organization has been training sports coaches so they can have a positive impact on at-risk youth. Our unique programs train coaches to become leaders and mentors in their community and nurture the potential of youth, on and off court. We are very grateful and honoured to have been selected as a recipient by Canada Basketball and Sun Life, and together contribute to a fairer society for all." - Fabrice Vil, Founder and Executive Director, Pour 3 Points Variety – The Children’s Charity of Ontario / Variety VillageVariety – The Children’s Charity of Ontario / Variety Village provides programming that empowers children with disabilities to be seen, participate, and feel included. Variety brings accessible facilities to life with sports, fitness, activities, summer camps, skills training and coaching for competitive and Paralympic athletes.  For over 25 years, the organization has run an integrated wheelchair basketball team, which not only focuses on teaching athletes the skills necessary to play wheelchair basketball, but also competition opportunities by attending local and regional games.“We are very excited to be partnering with Canada Basketball and Sun Life to support our youth wheelchair basketball team. Our athletes are true champions, and the support of these organizations will mean more athletes have opportunities to play the sport that they love.  We look forward to strengthening this partnership and supporting basketball for everyone.” - Karen Stintz, President/CEO, Variety – The Children’s Charity of Ontario / Variety VillageSet to take place in Toronto from July 5-10, GLOBL JAM will shine the international spotlight on the game’s rising stars and feature women’s and men’s teams from around the world competing in an Under-23 tournament live at Mattamy Athletic Centre, broadcast nationally on Sportsnet.Session passes (2 games) are on sale now via Ticketmaster, starting at $42. Additional ticket information, along with schedule and volunteer opportunities can be found at globljam.ca. ...
See the full article
2022-07-13
Tennessee Titans Announce Official Vodka Sponsor, Tito's Handmade Vodka
The Tennessee Titans announced a new multi-year marketing sponsorship with Tito's Handmade Vodka. The new deal names Tito's the "Official Vodka Sponsor of the Tennessee Titans." Tito's branded experiences at Tennessee Titans games and events will highlight the sponsorship.Fans can look forward to a Tito's-branded South Concourse space serving delicious craft cocktails. In addition, Love, Tito's, the philanthropic heart of Tito's Handmade Vodka, will support Titans Foundation initiatives through "Tito's Turnovers," where Love, Tito's will donate to the foundation for every turnover caused by the Titans up to $25,000 per season."We are thrilled to welcome Tito's to the Tennessee Titans family as our official vodka sponsor. We both share a passion for entertainment and creating memories, so teaming up was a natural fit," said Gil Beverly, Titans Chief Marketing and Revenue Officer. "We are always looking for ways to further elevate our fan experience and establish new opportunities to give back to the community. Joining forces with Tito's is a perfect way to accomplish those goals."Fans will enjoy many more ways to engage with the brand at philanthropic and fan-focused events throughout the season."We're excited to work with the Titans. They're an incredible organization and our common goal of providing best-in-class experiences for our fans, as well as our shared commitment to giving back to the community, makes this such a great fit! We're thrilled to team up and help fans make memories they'll never forget," said Michael Calabrese, Field Sales Director at Tito's Handmade Vodka....
See the full article
2022-07-12
Mary Brown's Chicken Partners with Toronto Blue Jays™ Closer Jordan Romano for Tongue-in-Cheek Campaign to Promote MB App
'Save like a Pro' reads one of the ads featuring Romano If you're a Toronto Blue Jays fan, you likely already know that closer Jordan Romano holds the club's longest save streak with 31 consecutive saves, set from May 2021 to April 2022. But now, he's all about saving in a totally different way by 'pitching' for Mary Brown's Chicken. The Canadian brand, already in a five-year sponsorship as an Official Partner of the Toronto Blue Jays™ and Official Chicken Restaurant of the Toronto Blue Jays™, saw the potential for a fun and engaging campaign with Romano – and sealed the deal. "We wanted to promote the amazing offers and savings available exclusively on the Mary Brown's app," states Jeff Barlow, VP Marketing, Mary Brown's Chicken. "And then we realized that connecting savings on our app with Jordan Romano's historic save record could be funny, memorable and very effective – a series sweep, so to speak." The clincher? Not only is Romano an outstanding closer, he's also Canadian. In fact, he was born and raised in Markham, where Mary Brown's Chicken is headquartered. The foundation of the Romano campaign is a TV commercial, airing nationwide on Rogers media platforms from July 7 to October 5. In the ad, Romano makes a few great 'saves', including catching a Big Mary® before it accidentally drops to the floor. There'll be plenty of support in other media and in Mary Brown's stores nationwide. "Apps are an important part of the future of the quick-serve business, and we plan to grow MB app downloads substantially this year," continues Barlow. "Beyond the convenience and rewards, we're planning to achieve that growth with fantastic value offers every month, exclusive to the app." "But for you to save like Romano, you got to have the MB app," Barlow concludes with a smile. ...
See the full article
2022-07-12
The Superfan Nav Bhatia Foundation teams up with Tangerine Bank to launch Fantasy Basketball Camp in Mississauga-Malton
The Superfan Nav Bhatia Foundation is proud to announce the first Nav Bhatia Superfan Fantasy Basketball Camp for kids taking place at the Superfan basketball courts in Malton on July 29th, July 30th, July 31st and August 1st. A four-day camp, 416 kids aged 8-14 (104 campers per day) will sharpen their basketball skills and engage in meaningful discussions around teamwork, diversity and the importance of embracing their community. Setting this camp apart, the Superfan looks to deliver an NBA style experience for all campers. From receiving full basketball uniforms, breakfast (courtesy of Tim Hortons), lunch (courtesy of Paramount fine foods), snacks and a backpack full of gifts, campers will be in awe as they meet many of their favorite players from the NBA, WNBA and celebrities known to show up courtside with Nav. "This is the first camp of what I expect to be an annual event. I hope the kids and their parents enjoy an experience like they have never witnessed before," said Nav Bhatia. "I have personally invited many of my NBA/WNBA friends and other celebrities to be a part of this year's event in Malton. They will be inspired by their basketball heroes and live out their dream of being drafted into the NBA/WNBA." Kids residing in Malton have an opportunity to attend the camp for free through a lottery system by registering before July 20, 2022. The winning entries will be drawn at random by Nav Bhatia on July 22, 2022. Registration for the camp begins July 12, 2022 at www.superfancamp.com The Superfan Nav Bhatia Foundation is saving campers $100 off registration by offering an early bird registration fee of $195 using the promo code SUPERFAN (for a limited time). In February 2020, Raptors Superfan Nav Bhatia donated $150,000 towards the renovation of the basketball courts at Paul Coffey Park. After months of construction and rebuilding, the courts launched in September 2021. This development provided an opportunity for the Superfan Nav Bhatia Foundation to promote its goal of uniting "people of all ages and backgrounds through the game of basketball." These courts will also be hosting the first of many Superfan Fantasy Basketball Camps. To reach this goal, the Foundation teamed up with Gold sponsor, Tangerine Bank, as part of their ongoing commitment to empowering youth in their communities through Tangerine Project Forward™. "We're excited to be able to support this program and the courts as a hub for the community," said Eric Nachman, Director of Marketing Partnerships, Tangerine Bank. "As interest in basketball continues to expand in Canada, these courts are an amazing opportunity to unite fans in their community and maybe even develop our homegrown talent." Tim Hortons and Hyundai Canada have also partnered with the Foundation as Silver Sponsors of the Nav Bhatia Superfan Fantasy Celebrity Basketball Camp. The Nav Bhatia Superfan Fantasy Basketball Camp is being organized and executed by Push Marketing Group Inc., the company behind the Superfan since 2015. ...
See the full article
2022-07-12
Bell presents a summer full of great entertainment in Québec as presenting sponsor of OSHEAGA, îLESONIQ and LASSO Montréal festivals
Bell forges 3-year sponsorship agreement with Montréal event promoter evenkoExtends presenting sponsorship of OSHEAGA and signs as presenting sponsor of îLESONIQ and LASSO Montréal festivalsBell and evenko are bringing more fun and excitement to music fans in Montréal. The two companies are expanding their long-standing relationship with a 3-year sponsorship agreement for the OSHEAGA, îLESONIQ and LASSO Montréal festivals. The sponsorship will provide significant financial support, world-class network technology and captivating content both at the show and through Bell Media platforms."Montréal shines through its festivals and I'm delighted that Bell will be a part of three of its biggest unifying musical events. We are proud to partner with the evenko team who put the same passion and energy as we do in delivering compelling content, showcasing the best talent out there and providing fans with the best experience. We look forward to introducing OSHEAGA, ÎLESONIQ and LASSO Montréal to audiences both within Montréal and outside of the city. See you this summer at Parc Jean-Drapeau!"-       Karine Moses, Senior Vice President, Content Development and News, and Vice Chair, Québec"We've been happy to be able to count on Bell's invaluable support sponsoring OSHEAGA for the past five years, and now we're building on this partnership to include îLESONIQ and LASSO Montréal. Working together will allow us to present festivals featuring international talent and promote them across Québec and Canada."-       Nick Farkas, Senior Vice President, Programming, Concerts and Events, evenkoWith this sponsorship, Bell will continue to be the title sponsor of the OSHEAGA festival and will become the title sponsor of îLESONIQ and LASSO Montréal festivals. Through its numerous media assets across Canada, Bell and Bell Media will contribute in promoting these events beyond the city. Internationally-renowned artists such as Arcade Fire, Swedish House Mafia and Luke Bryan, will take the Bell stage during these three exciting weekends in Montréal. Fans will be able to enjoy several activities presented by Bell at the festival site, including chances to win VIP experiences, and they will have access to exclusive content on Bell's various platforms.Quick Facts:Bell has been the presenting sponsor of the OSHEAGA Festival for five years running and is now the presenting sponsor for the îLESONIQ and LASSO Montréal festivals—three events produced by evenko—which all take place at Parc Jean-Drapeau.The OSHEAGA Festival is celebrating its 15th year and runs from July 29 to 31, 2022.The îLESONIQ Festival runs from August 5 to 7, 2022 (three days this year).The inaugural LASSO Montréal Festival takes place on August 12 and 13....
See the full article
2022-07-11
A&W is now The Official Burger of the Toronto Blue Jays™
In the three-year deal, A&W Canada becomes "The Official Burger of the Toronto Blue JaysThe best baseball team meets the best-tasting burger. The Toronto Blue Jays and A&W have announced a partnership that will bring the beloved organizations together for the next three years.  A&W revealed the partnership on the heels of the home-away-from-home Seattle series this past weekend, when thousands of west coast Blue Jays fans who made the pilgrimage from Vancouver to Seattle were joined by Allen, the star of A&W ads known to generations of Canadians as the 'A&W guy'. Every season, thousands of Western Canadian fans travel from the Lower Mainland to Seattle for the annual series, which turns the Mariners' ballpark into a de facto home field for the Blue Jays. Allen was spotted in the crowd on Saturday, cheering on the Blue Jays, and mingling with the visiting Blue Jays fans. "At A&W, we're big baseball fans," said Amanda Wang, Director of National Promotions & Loyalty. "As a Canadian company, we're so excited to support Canada's Team as the 'Official Burger of the Blue Jays." With this partnership, A&W, Canada's original burger restaurant, strengthens its affiliation with the game of baseball — A&W has been a proud sponsor of the Blue Jays' High-A Minor League affiliate, the Vancouver Canadians since 2006. "A&W is a natural choice for our burger partner," said David O'Reilly, Director, Partnerships, Toronto Blue Jays. "Our organizations are both focused on making a positive impact in our communities, and we are both well-loved by Canadians from coast-to-coast-to-coast." After the All-Star Break, A&W will be increasing their behind-home-plate presence at Rogers Centre, and plan to introduce an exciting brand collaboration in-restaurants later this summer. ...
See the full article
2022-07-11
The 2022 Empire State Building Run-Up to Return on Oct. 6, 2022 Presented by Turkish Airlines and Powered by the Challenged Athletes Foundation
Registration for the Landmark Race Up the Empire State Building Stairs Opens July 11 at Noon The Empire State Building (ESB) today announced that the 2022 Empire State Building Run-Up (ESBRU) – presented by Turkish Airlines and powered by the Challenged Athletes Foundation – will take place Oct. 6, 2022 at 8 p.m. EST. Approximately 150 runners will have the opportunity to race up the 1,576 stairs to the 86th Floor of the "World's Most Famous Building" in the 44th annual Run-Up. Runners will be divided into designated heats such as elite runners, celebrities, adaptive athletes, media, and public. Registration for this preeminent tower-running event will be available online at https://nycruns.com/race/esb2022 from July 11 at noon on a first-come, first-served basis. Participation costs of $125 per runner will be charged upon acceptance. "As the first and most famous tower-running event, the Empire State Building Run-Up is the bucket list race for elite runners from all over the world," said Anthony E. Malkin, chairman, president, and CEO at Empire State Realty Trust. "We welcome our athletes back to face the challenge and test their limits in the race to the top." Turkish Airlines, a leading global airline that flies to more destinations than any other, will act as the presenting sponsor for the ESBRU for the fourth year. Challenged Athletes Foundation® (CAF) is the official charity partner of the ESBRU once again, with a designated heat for adaptive athletes and CAF supporters who want to race for more and raise funds to empower athletes with physical disabilities through sports. The 2022 Empire State Building Run-Up is produced by NYCRUNS. More information about the Empire State Building, and the annual Run-Up, can be found online. ...
See the full article
2022-07-07
BioSteel Named Official Hydration Partner of the National Hockey League and National Hockey League Players' Association
Historic partnership brings brand that was born in an NHL locker room and co-founded by veteran player, back to its roots Today, BioSteel Sports Nutrition Inc. (BioSteel), the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) announced a new multi-year partnership naming BioSteel the Official Hydration Partner of the NHL and the NHLPA. The milestone partnership will debut during the 2022 NHL Draft in Montreal, where BioSteel is a presenting sponsor of national coverage across Rogers Sportsnet in Canada. The new partnership will provide the BioSteel brand with League-wide rinkside marketing and product supply rights, retail activation rights, community engagement platforms, player marketing and activation rights and more. This marks the sports hydration company's first partnership with a League as it continues to bring Clean. Healthy. Hydration. to communities, athletes and fans across North America. Beginning in the 2022-23 NHL regular season, fans will see NHL players hydrating with BioSteel during every NHL game in North America. BioSteel products will be featured on each bench, penalty box and goal net. In addition, BioSteel will have a year-round platform to activate brand programming with NHL marks, logos, teams and players, including at the NHL Scouting Combine and NHL Draft, which includes a new BioSteel-sponsored Prospects Portal on NHL.com aggregating next-generation content, including NHL Central Scouting's rankings, player reports, NHL Scouting Combine statistics and results, interviews and more, about potential future NHL players. BioSteel will also be a presenting partner of a marquee NHL social platform to be announced at a later date. As a part of its continued efforts to hydrate the next generation, BioSteel will also be the presenting partner of the Hobey Baker Memorial Award, given to the top NCAA men's ice hockey player in the nation. BioSteel was born in an NHL locker room when retired NHL player, Michael Cammalleri, and his business partner John Celenza, a former NHLPA intern, set out to offer a "better-for-you" hydration option for athletes. After establishing a zero-sugar formula that features essential electrolytes and no artificial flavors or preservatives, the brand quickly became highly sought-after in professional sports, regularly found in athletes' lockers throughout North America, including many in the NHL. Fast forward to today, BioSteel is seeing its story come full circle from its authentic hockey roots as the brand continues to cement itself as the go-to sports drink for those seeking a cleaner, healthier hydration option. "Hockey has been an integral part of the BioSteel brand since day one, when we set out to offer a cleaner, healthier hydration product for both myself and athletes everywhere," said Michael Cammalleri, NHL Veteran and Co-Founder and Co-CEO of BioSteel. "To see this brand become the Official Hydration Partner of the NHL is truly a full circle moment, and we're so proud to partner with the League and the Players' Association to support players hydration both on and off the ice and to introduce a new generation of fans to our brand and products." "We are thrilled to announce our new long-term partnership with BioSteel – an authentic brand that was born in the locker room, built by and for hockey players," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "BioSteel is an extremely motivated and engaged partner who is going to bring our sport to fans through their distribution channels like never before. This landmark deal includes a commitment to execute against extensive retail activations and through all the League's media platforms, and as such, the NHL, our players and our fans are going to benefit significantly from this partnership." "We are thrilled to announce this partnership that makes BioSteel the official sports hydration partner of the NHLPA and NHL," said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. "BioSteel has a long connection with NHL players, being created in and around NHL locker rooms and we are excited to now have the opportunity to utilize the profile and reach of our players to grow and strengthen this partnership with BioSteel and the NHL."  Founded in 2009 by Cammalleri and Celenza, BioSteel has achieved a reputation for being the hydration product of choice for athletes and consumers looking for a zero-sugar alternative. The brand is committed to using premium ingredients, maintaining product transparency, and delivering essential electrolytes needed to support physical activity. Each electrolyte-packed sports drink comes in an eco-friendly 16.7 fl oz Tetra Pak, and the range of flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist and White Freeze to keep athletes and health-conscious consumers hydrated throughout the day. BioSteel products are available in stores across North America, globally with select retail partners or direct to consumers online through biosteel.com. NHL and the NHL Shield are registered trademarks and the NHL Draft name and logo are trademarks of the National Hockey League. © NHL 2022.  All Rights Reserved. NHLPA, National Hockey League Players' Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved. ...
See the full article