2020-04-17
Corby Spirit and Wine Supporting Canadian Communities During COVID-19 Outbreak
TORONTO, April 17, 2020 /CNW/ - The worldwide COVID-19 pandemic has created one of the most difficult times in recent global and Canadian history.  Across the country, people are being asked to self-isolate and remain in their homes in an effort to stem the spread of the highly infectious virus; this includes the shuttering of many businesses and events, which has the added impact of putting people out of work — including some 800,000 hospitality and foodservice workers from across Canada. To help Canadians get through this period, Corby Spirit and Wine has already undertaken several initiatives that support key groups and protect those who are on the front lines trying to control the spread. Among Corby's efforts: About Corby Spirit and WineCorby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter. About the Wine & Spirit Education Trust SOURCE Corby Spirit and Wine Communications For further information: Valerie Brive-Turtle, Director, Communications, Public Relations and S&R, Corby Spirit and Wine, Email: canada.communications@pernod-ricard.com, Telephone: (416) 479-2492 www.corby.ca About Corby Spirit and Wine Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,... ...
2020-04-17
Students in Applied Fail to Make Grade
Toronto Sun, September 2017Students with special needs are more likely to be in applied than academic, but those with severe learning difficulties that leave them truly unable to master the Ontario curriculum are excluded from the EQAO testing. Marsh noted there are accommodations for students with special needs when writing the EQAO tests, and that their Individual Education Plans (IEPs) are supposed to help students achieve the same results as their peers....
2020-04-17
Kids Sinking Because of Psych Wait Times: CBC, January 2015
Hundreds of kids are on the Hamilton Wentworth District School Board’s waiting list to be tested. But wealthier parents can pay for the testing themselves at a private clinic and buy their way out of the line. The testing is available for a fee of $2,000 to $3,500 – but many parents can’t afford that. A private psychologist who does the tests says families frequently come to her clinic after getting fed up with the wait at the board.That raises issue of unequal access for kids who are most vulnerable – those with learning disabilities in low-income areas who can't afford to pay for private tests....
2020-04-15
Loto-Québec Supports Organizations, Events Despite Trying Times
Loto-Québec recently made it clear it would continue supporting the initiatives and events part of its sponsorship program along with other Crown corporations within the borders of Quebec. The support would continue despite the unprecedented situation at the moment and the fact that brick-and-mortar casinos are in lockdown. The widespread cancellations would not affect the sponsorship.Live events, large congregations, and more are being powered by the Crown corporations on a provincial level. Those are Loto-Québec, Hydro-Québec, and Société des alcools du Québec striving to make life much easier and bring more exciting events to the people. The current situation is an unprecedented one, but this would not stop the corporations from supporting the initiatives they stand behind.Sponsorship ContinuesProjections for the year 2020 are that the support from the three Crown corporations is about to reach CA$33 million. This amount would not be held back, even though many of the events in the upcoming couple of months have already been canceled or postponed to a later date. The thing is that the events and festivals would have to see support if they want to see better days.Mathieu Gaudreault, spokesperson with the Société des alcools du Québec, made it clear that this period is about to pass, but the financial support is going to make it possible for canceled events to return once again next year. It is all about the motivation and the notion that those festivals and organized events could rely on the province during trying times. About 300 festivals and organizations would benefit from this Crown corporation.They would benefit from allocations amounting to CA$5 million by the end of this year. Various fairs and open-air events are going to benefit from the ongoing sponsorship of Hydro-Québec. This Crown corporation has around CA$18 million to distribute across the organizations and initiatives seeking sponsorship. They amount to about 575 sprinkled across the province.Live Events CanceledCrown corporations such as Hydro-Québec, Loto-Québec, Télé-Québec, and Société des Alcools du Québec are owned by the Sovereign of Canada. They are obliged to report via the Minister of the Crown, giving them a certain freedom in comparison to government departments. Loto-Québec is also ready to continue supporting the festivals and events to the likes of ComediHa! Club en tournée, GYM boxing events – Casino de Montréal, Défi sportif AlterGo, and Festival Classica.The year 2020 is expected to bring more than CA$10 million in sponsorship to these and many more major events directly affecting the day-to-day life of many Quebec residents. Organizations have the chance to submit their sponsorship application online via Loto-Québec’s premium online platform.The events and festivals should be able to attract larger groups of tourists from neighboring provinces, as well as other countries. Many of the live events for the upcoming weeks have been canceled, but there are still some remaining for the months of May and June. An evaluation of the situation is about to be made in the weeks ahead of them, as to decide whether a cancellation or a postponement should take place.Article by Paul Brooks as posted on Casino Reports.Click here to view Loto Quebec's profile....
2020-04-14
Giant Tiger Launches #ThankYou Sessions Livestream Concert Series in Support of Food Banks Canada
Canadian country artist Eric Ethridge to be first of many in kick-off of weekly "at home" concert seriesGiant Tiger Stores Limited (Giant Tiger) is launching the #ThankYou Sessions livestream concert series in support of Food Banks Canada. The weekly musical performances, featuring Anthem Records recording artists, will stream live every Wednesday at 8pm ET from April 15-May 27, 2020 on Giant Tiger's official Facebook page. The first artist announced as part of the series is rising Canadian country star, Eric Ethridge, who is set to perform his hits, premiere unreleased songs from his new EP 'Forever With You' and chat with viewers about his musical journey. Giant Tiger is also making a donation to support Food Banks Canada with each performance to help fund food for the vulnerable in communities across the country. The concert series aims to thank everyday heroes for helping with the COVID-19 response, and unite Canadians at home in communities coast-to-coast, through the power of live music, all while social distancing."We truly appreciate the countless everyday heroes who are helping in the response to COVID-19," said Paul Wood, President and Chief Operating Officer, Giant Tiger Stores Limited. "The #ThankYou Sessions, which will bring Canadians together virtually through a shared love of music and community, is just one of the many ways we have chosen to give back."Music fans are encouraged to 'like' Giant Tiger's Facebook page to access the livestreams and sign up for the Giant Tiger email club to be the first to know the identity of each week's performer when it's announced online every Monday.Giant Tiger stores continue to be dedicated to serving affordable groceries and everyday needs to communities across Canada by maintaining a safe shopping environment and providing customers value through everyday low prices."Giant Tiger supports our communities in many ways.  Giving back is a key part of our culture while we also ensure we provide our valued customers the opportunity to ensure they have the everyday essentials they need to take care of their loved ones," continued Wood. "We're proud of our teams across the country and of the way they have stepped up once again during this difficult time to help others."The Ottawa-based national retailer continues to be committed to giving back, in small and large ways and recently donated 20,000 medical-grade masks to The Ottawa Hospital to support the medical community in the fight against COVID-19. Local Giant Tiger stores remain focused on giving back to their local communities during this time as well.Click here to view Giant Tiger's profile....
2020-04-13
Tom's of Maine Sponsors Small Wellness Businesses During Coronavirus Crisis
Across the country, Americans are adopting new routines to do their part to help keep communities safe. While staying at home and apart from one another, it can be challenging to forgo the activities that bring us relaxation and peace of mind such as enjoying nature.However, even when staying indoors, we can still experience the calming power of nature and support local businesses that are dedicated to helping us feel more connected, mindful and healthy. Through its #NatureNurtures program, Tom's of Maine is sponsoring 50 small businesses across the country to bring the healing power of the outdoors, indoors, with daily video experiences set in nature. Each day, the Tom's of Maine Instagram features a new #NatureNurtures experience hosted by a local yoga teacher, wellness expert or nature guide to help foster a connection with nature, encourage healthy routines at home, and provide healing at a time when its needed most."With many small businesses across the country impacted by COVID-19, we wanted to spotlight the local wellness experts and nature guides that can help rejuvenate us during this uncertain time," said Rob Robinson, brand and goodness leader at Tom's of Maine. "As a company founded by wellness entrepreneurs, we have a longstanding commitment to supporting small businesses and nonprofits that help protect nature and aid people in need. We believe in the healing power of nature and at a time when we most need to venture outside, connect and heal, we think these daily wellness experiences that bring the outdoors inside can have a positive impact."The ongoing series is funded entirely by Tom's of Maine, including a $50,000 commitment to support the 50 local experts in each of the 50 states. Some of the #NatureNurtures experiences include:Vinyasa Yoga with The Portland Yoga Project (Maine)Guided Mediation Session by New Stress Relief (California)Goat Yoga with Lively Balance Wellness (Idaho)Mommy & Me Fitness Class with Born Well (Pennsylvania)Bird Watching with IndiGo Birding Nature Tours (Indiana)Tom's of Maine is encouraging the public to join the #NatureNurtures program by nominating a favorite local wellness business and they may be featured next.#NatureNurtures is just one example of how Tom's of Maine is providing support during this uncertain time. To help aid the healthcare professionals on the front lines, Tom's of Maine has donated $60,000 and nearly $500,000 worth of natural personal care products to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19.Click here to view Tom's of Maine's profile....
2020-04-06
SANFL Announces New Partnership with AAMI
SANFL is pleased to announce a new partnership with leading national insurer AAMI in support of local grassroots South Australian football clubs.AAMI – a new Premier Partner with SANFL – will get behind the continuation of the State League rookies program (AAMI Rookies) whereby community football clubs are rewarded for fostering talent.The AAMI Rookies program in 2020 will recognise every Statewide Super League debutant from SA, with their community football club receiving $500 thanks to AAMI.SANFL CEO Jake Parkinson said the league had a longstanding association with AAMI and SANFL was delighted to be forging a new partnership in 2020.“AAMI is synonymous with football and footy fans in South Australia with our former home of football, AAMI Stadium, becoming a household name for more than a decade,” Mr Parkinson said.“AAMI is a strong supporter of our game nationally for both men and women and we are pleased to welcome them as a local Premier Partner at a grassroots community football and State League level.”AAMI’s Executive Manager for South Australia CTP Allicia Tsiolis said:“AAMI is proud to support the local men’s and women’s State League competitions, with a focus on grassroots footy.”“Supporting South Australia is really important for AAMI, whether it be sport, arts or road safety.  We have more than 500 people based in Adelaide and a million policies with SA customers who insure their cars, homes and businesses with us, as well as take out compulsory third party (CTP) insurance cover.   “This year has already been incredibly challenging for many South Australians, but we’re committed to continuing to back the State and our new partnership with SANFL will help us build an even stronger presence here.”AAMI, part of the Suncorp Group, is one of Australia’s leading insurers.Click here to view  AAMI's profile....
2020-04-06
CCC’s title sponsor might end backing one year early
COVID-19 pandemic squeezes Polish footwear companyThe inevitable affects of the COVID-19 pandemic might spell doom for WorldTour squad CCC’s title sponsorship. The Polish footwear company’s founder Dariusz Miłek recently told website Rowery that the team faces huge cuts to its budget or even an end to sponsorship a year early. CCC funded a Pro Continental and Continental team before taking over BMC last season. Canadian legend Steve Bauer joined the team this season as sporting director.The company’s sales and share prices have fallen during the pandemic. Miłek told Rowery, “We are now fighting for our company. It would be immoral to reduce our number of employees while maintaining sponsorship of cycling teams.”Later in a press conference Miłek expanded, ““We have a contract that obliges us for this year and for the next, but the company must and wants to withdraw from it at a low cost because the cyclists simply aren’t providing promotional services. We don’t have 265 racing days at Eurosport, the Giro d’Italia’s been cancelled, the Tour de France is also looking uncertain. So it makes no sense to invest in this sponsorship since we have no benefit from it.”CCC’s star Greg Van Avermaet has said that the team is open to salary reduction, something that WorldTour teams Bahrain-Merida and Lotto-Soudal have planned. It’s looking more likely that some professional teams–even those at the highest level–might not survive the cancellation of at least three months of the 2020 season and their trickle-down effects.As of April 3, the Tour de France still hasn’t been cancelled and stands as the next race on the WorldTour calendar.Article by Rob Sturney as posted on Canadian Cycling Magazine.Click here to view CCC's profile....
2020-04-01
How Sports and Sponsorship Can Rebound After Coronavirus
With global sport more or less grinding to a halt in the last month, brands have been forced to reassess the role of sponsorships. In this opinion piece, BenchVote founder Adam Mussa  shares his thoughts on how the outbreak will change sports sponsorships.Before we even got to the point where global sporting seasons were put on hiatus due to the global coronavirus pandemic, Australian clubs were facing a receding sponsorship market. Sports and sponsorship industries will certainly survive, re-emerge and I think there will be a reshaping of how sports clubs work with brands for the better.Having spoken to a number of sponsoring brands in the offseason, there was a growing sentiment that some clubs and rights holders were overvaluing their commercial assets, and underdelivering in tangible value.Australian sports are operating in a buyer’s market across both sponsorship and broadcast, and we’ve already seen frustrated sponsors move their spending elsewhere at a time television broadcast deals look to be contracting. Even prior to the coronavirus pandemic, I thought we were well on the way towards a ‘sponsorship GFC.’With the industry currently at a complete standstill, now is the time for a period of deep reflection and redefinition to deliver what modern, marketing-savvy brands are really after; a move away from one-to-many marketing to one-to-one personalised campaigns and conversations driven by content. Deep engagement gives sponsors an opportunity to build authenticity and trust when people are most engaged.The traditional sports sponsorship model has always treated this as an afterthought – too much emphasis has been placed on placing a premium on jersey placements and signage, but I feel their true performance is difficult to gauge as the analytics around it are poor.But while Australian sport is on its knees, now is the time to deeply integrate ‘always on’ digital sponsorship assets with the traditional to allow for two-way conversations and meaningful interactions with fans through things like interactive content, voting, trivia, quizzes, user generated content, coupled with data capture.I foresee more and more sponsors moving to conversion, insights and data and customer acquisition as their KPI’s, but the vast majority of teams aren’t equipped to offer what an increasing number of brands are asking for: hard data acquisition and lead generation to realise an effective ROI from their sponsorship. Clubs have got to understand what the brand needs to achieve out of their sponsorship and become a vehicle to achieve it with their captive audience. That to me is where the true value in sponsorship will lie.Only recently I had a conversation with a sponsorship manager at a ‘big club’ who lamented this exact scenario being forced upon them by a major partner. The need to adapt and evolve is a good thing from both the club and brand point of views in the long run.So, where does this leave us?It’s time to face the hard truth that we’re all competing for the same entertainment eyeballs and dollars. There is already some pain but the power is in the hands of the clubs, federations or rights holders during this time to come back leaner and better equipped to deliver what brands (and fans) will be absolutely desperate for when sport comes back later this year, or early next. This is an opportune moment for clubs and brands to become better collaborators.Less reliant on the old, better equipped to deliver always-on experiences where fans truly live (their phones) and valuing them appropriately. The beauty of digital is that fresh and interesting inventory is infinite.Although this is a truly difficult and unprecedented time for all of us, it’s also a rare gift and opportunity to pause, think and move forward better than we were before.The rest is up to us…Article as posted on B&T Magazine...
2020-04-01
Visa extends sponsorship of athletes following Tokyo 2020 postponement
Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic.The credit card giant’s Team Visa scheme features 96 athletes across 27 sports, including soccer star Megan Rapinoe, gymnast Simone Biles — a quadruple gold medalist at the Rio de Janeiro Games — and two-time defending 800-meter Olympic champion David Rudisha.The athletes were contacted on Friday to be given the option of extending their sponsorship terms with Visa. It is the first clear commitment by a major sponsor to extend such sponsorship support after the unprecedented delay to the Olympics by a year was announced last week by the IOC.“We elected to stand behind our roster of Team Visa athletes and make sure they knew affirmatively we were planning to do so and that we were going to offer to extend our relationship with them into 2021,” Chris Curtin, Visa’s chief brand and innovation marketing officer, told The Associated Press.“They’re all dealing with how do they maintain their training schedules, discipline and focus at the same time they’re dealing with what’s happening with their families and their loved ones. One thing that we wanted to do as Visa was to take one potential point of ambiguity and maybe concern off their plates, because there should be none.”While a spring date for the rescheduled Olympics had been suggested, the signs are now pointing to the IOC using the same slot in 2021 as planned this year when the Summer Games should have started on July 24 in Tokyo.“I’m crossing fingers for all sorts of reasons, well beyond just the games coming back, that it reflects a reinvigorated marketplace and a reinvigorated sense of humanity and a renewed kind of enthusiasm about life,” Curtin said. “We have always been very bullish that this is going to be a special and and really important Olympics. But because of COVID-19 I think that’s now ramped up 10 times.”Visa had already filmed some promotional campaigns with athletes for the Tokyo Games that will require some reworking. More immediately, they have spent this weekend filming their own messages promoting hand washing and social distancing that will be published over the next week.“These are unprecedented times for all of us,” said Adam Peaty, the British swimmer who won 100-meter breaststroke gold four years ago in Rio, “but having Visa’s support makes these times of adversity quite a bit easier.”Article by Rob Harris as posted on AP News.Click here to view Visa's profile....