2020-08-11
ERP Data Security Leader, Appsian, Announces SAPinsider Virtual Conference 2020 Sponsorship and Presentation Schedule
Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance solutions, has announced their Gold Sponsorship and presentation schedule for SAPinsider Virtual Conference 2020 (August 18-21, 2020.)A premier conference for SAP customers, this year's virtual event will be home to six distinctive events that bring together an SAP community of more than 2,500 users to learn, share, innovate, and define strategies to maximize their SAP technology investments.Appsian will host two sessions in the GRC track, which will be available to all attendees beginning August 18, 2020."When considering what to present this year, we realized that many attendees would be looking for innovative strategies around ERP data protection," said Greg Wendt, Executive Director of Security Solutions at Appsian. "Given the increase in attacks against ERP applications, along with newly identified vulnerabilities like RECON, SAPinsider's conference could not be coming at a better time. We're just thrilled to be a part of it, especially since we're presenting alongside a great customer, MARS, Inc.," he added.More information on Appsian's sessions are as follows:How MARS, Inc. is achieving unrivaled visibility into SAP Data Access & UsageThe SAP team at MARS, Inc. knows that deep visibility into application activity is no longer a "nice to have" option. With newly discovered vulnerabilities (RECON) and growing data privacy mandates (GDPR, CCPA), understanding SAP data access and usage are as critical as maintaining a secure network. In this session, join Matt Pecorelli, Director of Cyber Security Operations at MARS, and the SAP Security Experts at Appsian as they explore how fine-grained visibility is being leveraged to address a myriad of security, compliance, and business process risks.Reinforcing SAP Security Controls in a Landscape of VulnerabilitiesAdvanced persistent threats, bugs like RECON, and even your insiders pose a growing challenge in securing SAP. Are your existing roles and controls enough to stop these threats? Likely not. While sufficient from a governance perspective, organizations must do more to combat threats that are circumventing existing measures. In this session, learn how you can reinforce legacy controls to strengthen risk mitigation in today's landscape of vulnerabilities.Register today for a complimentary limited access pass or "All Access" pass to SAPinsider Virtual Conference 2020.Click here to view Appsian's profile....
2020-08-11
Patrick Mahomes becomes equity partner in BioSteel
Toronto-based brand wants Chiefs QB to help with US push.The deal is Mahomes’ first since winning the Super BowlBioSteel joins Adidas, Oakley and Bose in QB’s endorsement portfolioReigning National Football League (NFL) MVP Patrick Mahomes has agreed a deal to become an equity partner in BioSteel Sports Nutrition.The Kansas City Chiefs quarterback has taken an undisclosed stake in the Toronto-based sports nutrition company as it looks to expand its US footprint and attract new health-minded consumers. The brand already counts NFL stars Ezekiel Elliot and Jalen Ramsey among its athlete partners, as well as the National Hockey League’s (NHL) Connor McDavid. The partnership is Mahomes’ first endorsement deal since he led the Chiefs to a Super Bowl victory over the San Francisco 49ers in February. In July, he signed a ten-year contract with the franchise worth up to US$503 million. According to Mahomes he has been using BioSteel’s products “for years” after being introduced to them by Bobby Stroupe, who has trained the 24-year-old quarterback since the fourth grade. “As we move into the US, the timing made sense to partner with Patrick,” said John Celenza, BioSteel co-founder and co-chief executive. Mahomes already has a large portfolio of endorsement deals with Adidas, Oakley, Head & Shoulders, State Farm, Bose, DirecTV, Essentia Water and Electronic Arts. As for his appeal, Mahomes' Chiefs jersey and other licensed merchandise were the NFL’s bestsellers during the 2019 season.Article by Tom Bassam as posted on SportsPro Media.Click here to view BiosSteel's profile....
2020-08-11
Canada unveils Olympic uniforms for Tokyo 2021
The symbolism — of a dream delayed, not denied — was abundant in the timing.Canada unveiled its team uniforms Monday for the Tokyo Olympics, one day after the originally scheduled date of the closing ceremony. The Summer Games were postponed due to COVID-19. The new dates are July 23 to Aug. 8, 2021, with more than 60 Island or Island-based athletes expected to compete.“It’s a solid sign of encouragement that they are planning as if it is going to happen amid all the uncertainty,” said veteran Bianca Farella, following a workout at Westhills Stadium with the Langford-based Canadian women’s sevens rugby team.“It took me a couple of weeks to come to terms with it when it was announced the Olympics weren’t happening this year. So this kit announcement today is a real mood-booster and adds another level of motivation for the athletes,” added the 2016 Rio Olympics bronze medallist, and only the second woman to reach 150 career tries in the World Rugby Sevens Series.Emma Entzminger of Victoria, infielder on the Canadian women’s softball team that is also favoured for a medal in Tokyo, concurred.“This situation is not exactly what we wanted, but the way we look at it, is that it’s an extra year to train and prepare for the Olympics,” said Entzminger.“We are working out individually, and are still not together as a national team, but the players have stayed connected through social media and supported and pushed each other in that way.”The 26-piece Canadian kit is again designed by Hudson’s Bay in a long-term sponsorship originally engineered by George Heller, who became Hudson’s Bay CEO after successfully heading the 1994 Victoria Commonwealth Games organizing committee. Heller has said he was motivated to make the deal after being inspired by the athletes’ commitment, drive and dedication while competing at Victoria ’94.The Tokyo Olympics and Paralympics collection is now available at the company’s stores across the country or online with 10 percent of the sales going to the Team Canada Return to Sport program established this year.“Anytime you wear the Maple Leaf is an honour, said Entzminger.”The opening ceremony jacket is red with a Maple Leaf centered on the back with 13 stripes representing Canada’s 10 provinces and three territories. The jeans will be white. The medal-podium jacket features the word Canada in strong, chain-stitch lettering across the back. The closing ceremony jacket is denim with a gold Maple Leaf and pays tribute to Tokyo in hipster, paint-splash style. The collar will feature the dates 1964 and 2020 to denote, respectively, the first time Tokyo held the Summer Olympics and the date of this year’s original schedule before the postponement. The T-shirt underneath will be black. There will also be a Paris 2024 patch on the jacket pointing to the following Summer Olympics.“I love the gold accents because it highlights what is our ultimate goal at the Games,” said Farella, who has used some of the down time this summer to prepare to write her MCAT exam Friday for medical school entrance.“The attention to detail — especially the homage to Tokyo street art in the closing-ceremony ensemble — is outstanding.”The multi-sport Games experience is much different than a single-sport world championship, noted Entzminger.“It’s the only time you get to march in with fellow-Canadian athletes from various other sports, which you don’t normally get to do in just your sport, and that is what makes it so special and unique,” said the Lambrick Park Secondary graduate, who played softball in the NCAA for San Jose State.Article by Cleeve Dheenshaw as posted on Times Colonist.Click here to view the Canadian Olympic Committee's profile.Click here to view Hudson's Bay Company's profile....
2020-08-10
Alex Tagliani Returning to KBM to drive No. 51 at the Daytona Road Course co-sponsored by Rona and Viagra
Kyle Busch Motorsports (KBM) announced today that Alex Tagliani will be returning to the organization in a one-race deal to drive the No. 51 Tundra at in the NASCAR Gander RV & Outdoors Truck Series race at the Daytona (Fla.) International Speedway Road Course on Aug. 16. Tagliani’s Toyota will carry co-primary sponsorship from RONA - one of Canada’s leading home improvement companies, and VIAGRA – a personal care product that is available on subscription.The Canadian driver has two poles, 15 laps led, two top-five and three top-10 finishes across five career NASCAR Gander RV & Outdoors Truck Series starts, all which have come at Canadian Tire Motorsport Park (CTMP) in Bowmanville, Ont., including a runner-up finish for KBM in last year’s event.Tagliani has competed in two Rolex 24 events on the Daytona Road Course: the 2007 event in the GT class and in 2014 in the Prototype Challenge division.“We finished second last year with the No. 51 Tundra at Mosport (CTMP) and now Kyle and everyone at KBM has provided me with an amazing opportunity to go to the road course at Daytona and try to finish one position better and add another banner to the rafters in their shop,” Tagliani said. “There are a lot of guys in the Truck Series that have been able to make a lot of laps around Mosport (CTMP) the last few years, which is a challenging road course, so the laps they’ve made there in practice and the race are going to pay dividends at a track like Daytona and it’s not going to be a walk in the park. I love the track and it’s going to be a good battle and exciting for the fans in attendance and watching on television.“With everything we have going on with our shortened Pinty’s Series season, it’s very cool that we are able to bring over our partners from that program - RONA, VIAGRA, CanTorque, St. Hubert and Andy Transport – and add a race to our schedule and get them more exposure. It’s kind of interesting that we launched a new partnership with VIAGRA this year and the first race that I will be doing for them is in the states. Also, I want to say a special thanks to Groupe Mach for handling the logistics and allowing me to travel safely to and from United States with the situation that we are in.” In addition to his four Gander Truck Series starts, Tagliani has compiled four poles, 92 laps led, four top-five and five top-10 finishes resulting in an average finish of 13.0 across eight NASCAR Xfinity Series starts, all on road courses. A full-time competitor in the NASCAR Pinty’s Series the last several seasons, the veteran driver has collected nine wins, 10 poles, 36 top-five and 56 top-10 finishes across 81 career starts. He finished second in the championship standings in 2018 and third in 2016.Click here to view Rona's profile.Click here to view Viagra's profile....
2020-08-10
NHL player Auston Matthews and CCM Hockey enter multiyear partnership agreement
CCM Hockey, a leading designer, manufacturer and marketer of hockey equipment and related apparel, is pleased to announce a partnership agreement with one of the most innovative and stylish players in the NHL, Auston Matthews.“We are stoked to enter into this collaborative partnership with one of the best, boldest and most unique players in the game and have him join the CCM family of the most elite NHL players in the world,” said Rick Blackshaw, CEO of CCM Hockey. “The timing couldn’t be better as the greatest sport on Earth finally resumes. Auston is about performance, commitment and style; and together we will be fearless game changers,” added Blackshaw.“CCM has always been a company I’ve admired, and I am excited to partner with them,” said Matthews. “Their dedication to innovation and their forward-thinking approach with their products is something that really resonates with me. I am looking forward to what they will come up with next,” said Auston Matthews.Dedication to innovation, performance and designWith dedication to innovation, performance and design, CCM’s innovation team includes over 50 engineers, industrial designers and biomechanic specialists who are highly driven to discover how to get the most performance out of its products. “Surrounding ourselves with creative, performance-driven and talented athletes such as Auston, with whom we can collaborate, makes our jobs easier and we are excited to have hockey players at all levels benefit from this partnership,” said Jeff Dalzell, Vice-president Product Creation CCM Hockey.Click here to view CCM's profile....
2020-08-07
An Instagram influencer with 170,000 followers reveals how much money she makes for a sponsored post
Katy Bellotte began her influencer career when she created a YouTube channel at 14 years old on the floor of her parents' bathroom. "For my 16th birthday, I asked my parents for a tax ID number so I could start earning AdSense," she told Business Insider. Now, nine years and 477,000 YouTube subscribers later, Bellotte earns money a variety of ways, with brand sponsorships at the top, she said. She earns money by placing ads on her YouTube channel, and promoting products on her Instagram page (176,000 followers) and her podcast "Thick & Thin."  On average, Bellotte earns between $2,400 and $5,000 for a sponsored Instagram post, she said. For an Instagram Story slide, she asks for $500 per frame. She said it was hard to pin down one exact rate and that, when working with a brand, Bellotte and her manager set a rate depending on the "sponsorship package." A package typically includes one Instagram post, a story, and sometimes a 30- to 60-second mention in a YouTube video, she said. Bellotte noted that this comes before taxes, which she pays quarterly. She saves 40% of every sponsorship paycheck for taxes, she said. Recently, advertising revenue for some influencers has taken a hit, as brands cut marketing budgets to save on costs and avoid appearing tone-deaf during the coronavirus pandemic.  Bellotte said that her rates have stayed the same, but now when it comes to brand deals, the pandemic and the Black Lives Matter movement have shifted the way she looks at paid collaborations. Bellotte said that she is taking extra precaution when choosing what companies she wants to endorse.  "The first step to any partnership these days has been to do intense research on the brand," Bellotte said. "Of course I only want to be sponsored by brands and endorse products that I use and like, but then even if I like the product, if the brand itself doesn't have a strong foundation and doesn't have the values that I look for, I don't work with them." Bellotte's channel. Hello Katy/YouTube Bellotte's first brand sponsorship was with the makeup brand BH Cosmetics. They sent her a $40 eye-shadow palette in exchange for a video promoting the product on her YouTube channel, she said. "This was back when a brand could ask you to post something in exchange for a product," she said, adding that she thinks influencers today should charge for a video mention and should not accept free products as payment.  Bellotte doesn't reach out to brands, she said. Most sponsorship opportunities come from the brand emailing her or from her manager, Matter Media Group, setting up opportunities for her.  The brand will either say what it wants, and how much it's looking to pay, or pitch a concept. Bellotte and her manager then send back a proposal and cost.  "All of this is facilitated through my management," she said. "I would not be able to handle the workload of this on my own."  Her management receives a 20% cut, she said.  Marina Barham In Bellotte's experience, brands pay more for a package than a single post, she said.  She said after she posts the sponsored content to Instagram, the company typically comes back and asks for specific performance metrics, like how many views a story got, or for the impressions on a sponsored Instagram post. She said some brands also asked for "saves," or how many people saved the post to their personal account.  "You'll notice there are some creators out there who are getting smart about this," she said. "Saying, 'To enter my giveaway, you have to save the post and then do X, Y, Z.' Then, when brands ask for the save numbers, they have an inflated number because they'll do things like that." ...
2020-08-07
Heineken® 'Painted' Portugal Green to launch the UEFA Champions League action in Lisbon
The wait is over. The UEFA Champions League is back and, to celebrate its return, Heineken® has symbolically 'painted' the city of Lisbon, Portugal, where the tournament will reach its conclusion between 12 and 23 August.The Portuguese capital has been gripped with anticipation since Wednesday, when the iconic UEFA Champions League trophy arrived in the gardens of Praia no Parque in the heart of Lisbon, ahead of the resumption of the round of 16 matches starting on 7 August.Portuguese footballing legend, Ricardo Carvalho, winner of the UEFA Champions League with FC Porto in 2003/04, as well as playing for Chelsea and Real Madrid in the competition, helped to launch the Heineken® campaign ahead of what is set to be a climax to Europe's elite club competition like no other.At the launch event held in central Lisbon, Carvalho introduced the latest Heineken® campaign film entitled 'The Wait'. The new campaign film which features Heineken® Ambassador Thierry Henry, celebrates the return of the UEFA Champions League by paying tribute to fans who have creatively passed the time left by the absence of the competition during lockdown.Heineken® then surprised the whole city by 'painting' Lisbon green, lighting-up iconic landmarks. The colour green was selected because it is synonymous with Heineken® brand.Eight green-lit sailboats sailed the waters of the Rio Tejo and docked at the pier in front of Praça do Comércio - an emblematic square in Lisbon that for nearly two centuries was the palace of the kings of Portugal. Simultaneously, four famed Lisbon restaurants - Topo Chiado, Ferroviário, Ramiro and Praia no Parque – and a residential building in Largo do Caldas, were also 'painted' green.Ricardo Carvalho, said: "After this exciting kick-off event ending in Heineken® painting Lisbon green, the anticipation is even greater and we can't wait for the drama of the UEFA Champions League to finally return."Hans Erik Tuijt, Director of Sponsorship at Heineken®, said: "We, like so many football fans around the world have been patiently waiting for the return of UEFA Champions League football. Now the wait is over, and what better way to kick off the action in Lisbon than to bring attention to their iconic landmarks using the Heineken green."Click here to view UEFA's profile.Click here to view Heineken's profile....
2020-08-07
BetMGM signs with PGA TOUR as an Official Betting Operator
Deal looks to expand on TOUR's status as one of most popular sports on BetMGMThe PGA TOUR announced today that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.By joining the TOUR's Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets."BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments," said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. "Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf."The PGA TOUR is one of the most popular offerings on BetMGM's platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.Matt Prevost, BetMGM Chief Marketing Officer said, "We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM's advanced betting technology, combined with the PGA TOUR's world-class competitions and iconic players, will not only advance the TOUR's position at the forefront of professional sports, but the entire betting industry as well."BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.Following the Supreme Court's repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.Click here to view the PGA Tour's profile.Click here to view BetMGM's profile....
2020-08-07
NFL announces Subway restaurants as official sponsor
Sandwich lovers and football fans just scored a major touchdown. The National Football League (NFL) today announced that Subway restaurants, the world's largest sandwich chain, is now an official sponsor of the NFL.As an official multi-year sponsor of the NFL, Subway will have exclusive marketing rights and activation opportunities at key NFL events and experiences. The brand will also sponsor NFL FLAG, the largest U.S. flag football league and support NFL PLAY 60, which is dedicated to keeping youth active and healthy. Subway will align with key teams, players and partners to bring the sponsorship to life.The long-term sponsorship kicks off this fall with a new ad campaign featuring NFL talent and personalities and restaurant promotions, allowing Subway fans to enjoy two of America's favorite things -- Footlong subs and football."With NFL fans more excited than ever for the return of football, we are thrilled to have Subway, as an official league sponsor," said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. " "We are also excited for Subway's partnership in flag football and our Play 60 initiatives. We look forward to working closely with them to help grow the sport of football and make the NFL season better than ever for our fans."Subway restaurants are the ideal stop for families and athletes across the globe looking to make better choices and fuel their days and practices with better options like sandwiches made with fresh ingredients -- from freshly-baked bread, to crisp veggies, and a variety of toppings and sauces."We know Subway fans are football fans and our footlongs have always been the perfect game night food, so we are proud to make the connection official with this multi-year NFL partnership," said Carrie Walsh, Chief Marketing Officer of Subway. "We are a brand that prides ourselves on making it easier for fans and for athletes to be a little better every day. That's why we're excited to add our fresh flavor and make this and every football season, footlong season. With millions of sandwich combinations and more Subway restaurant locations across the country than any other chain, the possibilities for engagement are endless regardless of how the season will look this fall."Click here to view the NFL's profile.Click here to view Subway's profile....
2020-08-06
Cricket Australia To Choose KFC Over McDonald’s
Cricket Australia (CA) has reportedly rejected an offer over $10 million per year from McDonalds for domestic Twenty20 Big Bash League (BBL) tournament naming rights, in favour of long-term partner, KFC, according to the Sydney Morning Herald.KFC had reportedly reached an ‘in-principle’ agreement to re-sign as the naming rights partner of the BBL before McDonald’s wrote directly to CA chairman, Earl Eddings in an attempt to earn the partnership.The new deal with KFC is for an estimated $8 million per year and is set to extend further on the partnership that has spanned since the creation of the competition in 2011 and was last renewed in 2017 for $6.5 million per year.The move has been criticised as CA continues to face reported drastic financial struggles due to the COVID-19 pandemic, which has caused CA to drop funding to state member federations by as much as 25% and stand down over 200 staff on 80% pay cuts.A CA spokeswoman hinted the deal had more to do with the longstanding loyalty shown by KFC throughout the history of the BBL.“KFC is a longstanding partner of ours and loyalty is important to us during times like this,” the CA spokeswoman said.McDonald’s was growing in frustration over not being able to secure a meeting with CA to discuss the potential deal before writing directly to Eddings, with the Sydney Morning Herald reporting McDonald’s had made several offers over the last 12 months for the naming rights of the competition.Article by Joshua Hodson as posted on The Ministry of Sport.Click here to view Cricket Australia's profile.Click here to view KFC South Pacific's profile.Click here to view McDonald's Australia's profile....