2021-10-19
Our Canada, Readers Digest article - Granting the Wish to Wash
Granting the Wish to WashWe are featured in the October/ November 2021 issue of Reader's Digest! See the attached documents for the complete article written by our amazing YYC Program Director Tanaya. With the support of our amazing sponsors, wonderful volunteers, and incredible Caring Community Partners, we are able to improve access to basic hygiene - and basic dignity.Thank you for donating to Soap for Hope Canada & helping us bring hope and dignity through hygiene to those who truly need it. Your support is essential & together we can create a cleaner, greener Canada where no one ever has to hope for soap. ...
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2021-10-18
Flow Alkaline Spring Water Becomes the Official Water Partner of the Montreal Canadiens and the Bell Centre
Flow Beverage Corp., today announced it will be the official water partner of the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) and the exclusive water supplier for the Bell Centre and the Bell Sports Complex. The Flow-Montreal Canadiens partnership includes a comprehensive media plan that comprises rink board advertising during game play, at-concession advertising, in-market point-of-sale programming, and digital and social media activations.The Bell Centre is the largest arena in the NHL and the second busiest as measured by total attendance. It welcomes 2 million+ fans each year through its doors at over 150 events (including 45 Montreal Canadiens games) and plays host to acclaimed international artists. The partnership with Flow, as a high-scoring B Corporation that focuses on sustainability, aligns with the Bell Centre’s own commitment to sustainability as a green building with Recyc-Quebec, LEED, and ICI accreditations.Flow’s CEO, Maurizio Patarnello, said, “We are pleased that we will be the official water partner of the Montreal Canadiens and the exclusive water supplier for the Bell Center and the Bell Sports Complex, reaching millions of fans in Quebec and across North America. This partnership will significantly increase brand awareness, encourage trial of Flow products, and create positive experiences that resonate with our consumers’ health and fitness-oriented lifestyles. Flow is an ideal hydration choice for a world-class athletic organization like the Montreal Canadiens. We look forward to a productive partnership together.”Group CH’s Executive Vice President and Chief Operations & Venues Officer, Daniel Trottier, said, “We are happy to add Flow as an official and major partner to support the organization both on and off the ice. This partnership allows us to count on an established and renowned ally in our mission to provide our fans with the best and healthiest products available on the market. Entering this partnership with Flow was the natural step to take as it builds on our successful collaboration over the last year.”Source: https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/flow-alkaline-spring-water-becomes-the-official-water-partner-of-the-montreal-canadiens-and-the-bell-centre...
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2021-10-18
TikTok replaces Scotiabank on Maple Leafs’ helmets
In the countdown to Wednesday’s season-opening puck drop, the Maple Leafs sensed a TikTok in their heads.Actually, on their helmets, as the club unveiled its new one-year integrated partnership with the popular global content platform. The TikTok logo replaces last year’s sponsor Scotiabank, a definite departure from the financial institutions, phone companies and health providers whose stamp was on head gear when the NHL began allowing such ads over the past year. But the deal goes far beyond the decal.“As a team we’re interested in connecting with our younger generation of fans and doubling down on our ‘next generation’ games,” said Jordan Vader, vice-president of global partnerships for Maple Leaf Sports & Entertainment. “They’re a social and entertainment platform and we’ll be engaging with them for content in our pre-game and   intermissions.“We’re thinking of other ways to bring the brand to life. You’ll see them in other camera-visible media assets, on digital activations around the venue. TikTok is very popular in the Toronto food culture and we’re thinking of other unique ways we can tie the (Scotiabank) food and venue experience to fans on it as well.“It’s an opportunity to take a sticker on a helmet and turn it into something more meaningful.”TikTok was founded in China in 2016, but has an independent Canadian office in Toronto, which MLSE had initially approached to promote all its pro franchises. That expanded to this deal, which Vader thinks is the only one of its kind in the league pending the other 31 teams announcing their helmet sponsor agreements this week.“Sports fans around the world come to TikTok to find unique content from their favourite teams, players and leagues, and to celebrate their love of the game,” Daniel Habashi, general manager of TikTok Canada, said in a release. “Hockey content has had a meteoric rise on the platform, with (hashtag) #hockey garnering over eight billion views on TikTok. We’re excited to partner with MLSE to open up the sport and team to our more than one billion users.”The partnership will include concession items inspired by TikTok trends available exclusively at Scotiabank. MLSE’s other teams will be included in the rollout during the 2021-22.Source: https://torontosun.com/sports/hockey/tiktok-replaces-scotiabank-on-maple-leafs-helmets...
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2021-10-18
Mary Brown's is the New Face of Mile One Centre, St. John's NL
Best of cluck to the St. John's sports teams who will be playing in Mile One Centre this season, under a new name.Naming rights to the St. John's arena have been have been bought by the Newfoundland-based fried chicken franchise Mary Brown's.The venue will be renamed Mary Brown's Centre as part of a 10-year deal worth $1.5 million, said St. John's Sports and Entertainment chair and Ward 3 Coun. Jamie Korab in an interview with CBC News."It's good for Mile One. It's good for the city," Korab said.The 6,000-seat venue has carried the Mile One moniker since its opening in 2001, because of its location at the start of the Trans-Canada Highway.The name change takes effect Nov. 5, and will include a new sign on the front of the building and sponsorship deals with the Newfoundland Growlers hockey team and Newfoundland Rogues basketball team.The deal includes just Mile One Centre, not the St. John's Convention Centre, but Korab said the city may consider sponsorship deals for other public buildings in the future.Korab said Mile One Centre has been looking to make a sponsorship agreement since the original deal expired in 2011The stadium has served as a home for several hockey and basketball teams during its time, as well as a popular venue for some of the province's biggest concerts.The City of St. John's ownership of the arena — and subsidization — was an issue during the 2021 municipal election, as the city has stated it's not ready to sell it.He said the deal has no bearing on future ownership of the stadium."It stood the test of time, I think," he said Thursday. "It served its purpose. But you know, I don't have any nostalgic feelings about, you know, moving into a new future."He said the new sponsorship could have a positive impact on the facility, especially since Mary Browns was started in the province."Knowing their marketing ability and the success they've had, you know, I think it'll be a good choice."Although the name Mile One Centre will be no more, Williams said the "Mile One" moniker isn't necessarily gone forever. "I've got the trademark for that name," he said. "I'm just trying to think if there's anywhere else that it could be used somewhere down the road."Source: https://www.cbc.ca/news/canada/newfoundland-labrador/mary-browns-mile-one-name-change-1.6210704...
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2021-10-18
Los Angeles Lakers Announce Official Sponsorship with SOCIOS.com
24 NBA Franchises have now joined Socios.com’s mission to enhance global fan engagementThe Los Angeles Lakers are proud to announce a new official team sponsorship with Socios.com, the leading global blockchain provider for the sports and entertainment industry.Starting with the 2021–22 season, Socios.com will be the presenting sponsor of the Los Angeles Lakers Facebook Group, where die-hard fans live and breathe all things Lakers. Once a member of the official fan group, fans can chat, post and view content from other fans, as well as attend virtual events sponsored by Socios.com. Socios.com will also be featured across the Lakers Twitter polls, allowing fans to vote on a variety of team focused topics. Driving brand awareness for Socios.com will be supported by leveraging highly visible TV signage.“As an organization that places great importance on serving and engaging with our fans, we are excited that Socios.com has a shared perspective and will help support our initiatives to serve the Lakers fanbase,” said Tim Harris, President of Business of Operations, Lakers.Alexandre Dreyfus, CEO of Socios.com said: “The Los Angeles Lakers are one of the most prestigious brands in sport and I’m thrilled to be working with them as Socios.com rapidly expands into the U.S. market. What an awesome way to round off another great incredible week of growth.“We’ve laid down some really significant foundations to take fan engagement to the next level in U.S sport and we couldn’t be more excited about what’s to come next.”The Lakers join a 90+ strong network of major international sporting properties on the Socios.com roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.The partnership is part of Socios.com’s growing expansion into the US sports industry. The NHL’s New Jersey Devils became the first U.S. sports franchise to partner with Socios.com in late April, before MMA promotion company UFC® announced plans to launch a Fan Token on Socios.com in May. The Lakers become the 24th NBA franchise to partner with Socios.com.Socios.com has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.Source: https://medium.com/chiliz/los-angeles-lakers-announce-official-sponsorship-with-socios-com-9609b9783372...
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2021-10-18
SAP launches new partnership with Coldplay
SAP is partnering with Coldplay, one of the most celebrated and purpose-driven acts in music today, to help the group achieve its sustainability initiatives around their upcoming Music of the Spheres World Tour. As a global innovator in sustainability, we are committed to bringing technologies and solutions that empower our customers and partners, like Coldplay, to make the world a better place and improve people’s lives. SAP will lead the development of a new tour app that will help raise awareness for the importance of sustainability and encourage fans to make smarter choices when attending shows that will benefit the future of our planet....
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2021-10-18
NBA and Labatt Breweries of Canada announce multiyear partnership ahead of 75th anniversary season
The partnership makes Michelob Ultra the official beer partner of the NBA in Canada.Labatt Breweries of Canada and the National Basketball Association (NBA), today announced a multiyear partnership ahead of the league's landmark 75th Anniversary Season, which makes Michelob ULTRA the Official and Exclusive beer partner of the NBA in Canada.The new deal is part of a broader partnership between Anheuser Busch and the NBA, which began last season by announcing Michelob Ultra as the official beer partner in the U.S. As one of Canada's fastest-growing beers in the light beer category, Michelob ULTRA has always championed a well-balanced, fun and fitness infused lifestyle, and this new partnership comes as an effortless synergy between both brands."Michelob ULTRA is taking our commitment of encouraging Canadians to live fit and live fun to the next level by becoming the official beer partner of the NBA in Canada," said Mike Bascom, Senior Marketing Director, Michelob ULTRA Canada. "Basketball lives at the intersection of athletics, culture and entertainment, and we're excited to bring our fit and fun spin to basketball fans across the country, beginning with our immersive billboards to backboards programming in select cities."To tip off this new partnership and honour the NBA's 75th Anniversary season, Michelob ULTRA worked with renowned shooting coach extraordinaire, Chris Matthews, to kick things off with a gravity-defying shot atop Canada's tallest, completed flat top building - Scotia Plaza - set in front of the Toronto skyline."We're excited to extend the NBA's partnership with Michelob ULTRA to Canada and provide new and creative opportunities for fans across the country to celebrate our landmark 75th Anniversary Season," said NBA Canada Managing Director Leah MacNab. "Michelob ULTRA shares our commitment to promoting a healthy, active lifestyle and through this partnership, we look forward to creating collaborative content to excite fans of both brands."To celebrate the return of NBA basketball in Canada and help amplify the partnership, Michelob ULTRA is transforming billboards into larger-than-life backboards. Additionally, Michelob ULTRA and the NBA in Canada are encouraging Canadians of legal drinking age to share their best baskets on any hoop on social using #GetBuckets and following and tagging @MichelobULTRACA for a chance to earn some NBA gear.* For more information, be sure to follow Michelob ULTRA Canada on Twitter and Instagram....
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2021-10-18
Super Group’s Betway secures official partnership with the NBA’s Dallas Mavericks
We're proud to announce a partnership with one of the most respected NBA teams in the United States.The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognised branding will be shown around the court at American Airlines Center.This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.Anthony Werkman, Betway CEO, said:“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.“The Mavs are a globally recognised team that will help promote the Betway name around the world.“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”Source: https://usblog.betway.com/nba/super-group-s-betway-secures-official-partnership-with-the-nba-s-dallas-mavericks/...
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2021-10-18
Giants and Your Local Ford Stores announce new official partnership
Your Local Ford Stores become presenting sponsor of Giants Training Camp and key community initiativesThe New York Giants and Your Local Ford Stores today announced a new multi-year partnership that brings together two loyal fan bases to build a deeper connection in the community.Like the Giants, the Local Ford Stores are active in the Tri-State Area with outreach initiatives that focus on first responders, military personnel, and youth programs. Both brands are excited to amplify their reach, proving that we are all "tougher together.""Your Local Ford Stores are all about building community," Tri-State Ford Dealers Chairman John Billard said. "Now that we've partnered with the Giants, we're excited to be part of the family, where together we can share in new experiences and grow our collective fan bases. Go Big Blue!"Ford, the Official Vehicle, Truck and SUV of the New York Giants, will have an active presence on and off the field at every Giants home game throughout the season. Beginning in 2022, Ford will be the presenting sponsor of New York Giants Training Camp. As part of Ford's "Proud to Honor" initiative, the Local Ford Stores will sponsor the "Military Moment" of the game to salute those who serve. In addition, the "Big Blue Tough Cam" will feature fans showing how they're built tough on the videoboards, much like Ford's Built Ford Tough trucks."The Ford Blue Oval is a symbol of pride and honor, which are also two of the building blocks here at the New York Giants," said Pete Guelli, Chief Commercial Officer of the Giants. "While celebrating and strengthening our legacies, both brands are always building for the future, which is why we're excited to partner with Ford on these community outreach initiatives."The Ford lineup offers something for everyone in the family — SUVs, sports cars, trucks, vans, hybrids, EVs, and commercial vehicles. Ford is revolutionizing its lineup by electrifying iconic vehicles for a new generation, including the F-150 Lightning, Mustang Mach-E, and E-Transit. Ford continues to ride a wave of success with the return of the Bronco, the newly launched Bronco Sport, and the all-electric Mustang Mach-E, all of which will be showcased on-site this season....
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2021-10-13
New Jersey Devils will feature Black-owned business logo on helmets after extension with Prudential
The New Jersey Devils hockey team and Prudential Financial announced on Wednesday that a Black-owned business logo will be featured on player helmets for 13 home games this season. The helmet patch asset, which is often used by companies for advertising, is being donated by Prudential Financial.As part of a sponsorship rights extension, Prudential will select a business to receive the ad exposure on Devils’ player helmets starting Dec. 8 and continue for 13 selected home games. The helmet patch will provide a Black-owned business in-arena and TV ad exposure during Devils games. Prudential pledged to provide marketing consultation and financial advice for the business that it selects.The patch donation combines incentives with Devils’ “Buy Black Program,” which was created to help minority-owned businesses in and around Newark, New Jersey, where the team is based. The number of Black-owned business owners declined 41% early in the pandemic, according to June data from the National Bureau of Economic Research.But last month, Bloomberg reported that new research from Robert Fairlie, an economics professor at the University of California, Santa Cruz, shows operations among Black-owned companies increased by 38% compared to February 2020.“We have an obligation to use this platform to drive change,” Devils President Jake Reynolds told CNBC on Wednesday. “As we know, Black businesses have been challenged on numerous levels. So the opportunity for us to take our brand and the platform we have to be able to drive awareness –  this is just the beginning for something we’re going to continue to build on.”Last season, the NHL created the helmet patch asset to provide corporate partners extra inventory to compensate for pandemic losses. Brands also missed impressions due to the shortened 2020-21 season.Prudential’s extension with the Devils is part of a make-good offering, which means it won’t pay extra. Prudential already pays the Devils roughly $5 million per season for naming rights to its Newark arena. That deal is worth approximately $105 million and expires in 2027.The NHL started its 2021-22 season on Tuesday with a pair of national games on ESPN that featured the defending champion Tampa Bay Lightning versus the Pittsburgh Penguins, and the Seattle Kraken against the Las Vegas Golden Knights. The NHL received switched media partners last April when it returned to ESPN and added Turner Sports in a deal valued at over $1 billion. However, it’s not clear if the Black business selected will receive national games in the donation offer.But those deals will help the NHL and its teams recover from losses over the last two seasons. The Devils are one of the many NHL teams that have decreased in value because of the pandemic, according to Forbes. The franchise is worth $530 million after declining 4% in 2020. Revenue also slipped to $152 million from $180 million.The league is expecting to recover during its new campaign. NHL commissioner Gary Bettman told Sportsnet radio the league projects revenue “well into $5 billion” this season. “The vital signs are strong,” he said. “And all of our franchises are in good shape.”Added Reynolds: “We’re very fortunate that we’ve been able to see a V-shape recovery bounce-back in our business.”The Devils open their season at home against the Chicago Blackhawks on Friday.Source: https://www.cnbc.com/2021/10/13/new-jersey-devils-will-feature-black-owned-business-logo-on-helmets.html...
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