2021-10-29
Ace Beverage Group becomes Official Ready-To-Drink Beverage Partner of Golf Canada
Golf Canada and Ace Beverage Group announced today a multi-year integrated partnership that will see Ace Beverage Group become the official ready-to-drink (RTD) beverage partner for the RBC Canadian Open and the CP Women’s Open.Through the partnership, Ace Beverage Group will offer a selection of their RTD beverages, including the highly popular Cottage Springs brand, at Golf Canada’s two National Open Golf Championships beginning in 2022. The Canadian-based Cottage Springs brand will become the new sponsor of the spectator grandstand at the RBC Canadian Open’s famous “Rink Hole”. Spectators at the RBC Canadian Open and CP Women’s Open will also enjoy a range of Ace Beverage Group products at the Fare Way food and beverage experience as well as sampling within the fan village.“We are very proud to partner with Ace Beverage Group to deliver their premium portfolio of ready-to-drink beverages to the RBC Canadian Open and CP Women’s Open” said John Sibley, chief commercial officer of Golf Canada. “This partnership across our two flagship properties provides a tremendous opportunity for Golf Canada to align with a leading brand in the RTD category and deliver a premium spectator and hospitality experience.”Ace Beverage Group is a fast-growing and innovative beverage alcohol company based in Toronto. Ace Beverage Group holds market leadership positions across hard seltzer, craft beer and cider, and has a highly engaged consumer following around its brands. The company’s unique, premium portfolio features numerous popular brands, including Cottage Springs (the #2 hard seltzer brand in Canada), Ace Hill, Liberty Village and Cabana Coast. “The RBC Canadian Open and CP Women’s Open are among the most exciting events in all of Canadian sports and we are extremely proud that event fans will have the opportunity to experience and enjoy our products,” said Mike Wagman, CEO of Ace Beverage Group. “We are thrilled to partner with Golf Canada to share our unique portfolio of beverages with spectators, and to continue to grow our brands among golf enthusiasts across the country.”The 2022 RBC Canadian Open will be held June 6-12 at St. George’s Golf and Country Club in Toronto, Ont., with the CP Women’s Open being contested August 22-28 at Ottawa Hunt and Golf Club in Ottawa, Ont.  ...
See the full article
2021-10-27
Enbridge Gas helps Brampton Fire reduce fire and carbon monoxide deaths through Safe Community Project Zero
Today, Brampton Fire and Emergency Services, Enbridge Gas, and the Fire Marshal’s Public Fire Safety Council announced they are working together to improve home safety and bring fire and carbon monoxide-related deaths down to zero. Through the program’s sponsor Enbridge Gas, Brampton Fire and Emergency Services received 606 combination smoke and carbon monoxide alarms through Safe Community Project Zero, a public education campaign that will provide over 16,600 alarms to residents in 70 municipalities across Ontario. These alarms will be distributed to residents in Brampton over the coming months. This year, Enbridge Gas invested $500,000 in Safe Community Project Zero, and over the past 13 years, the program has provided more than 68,000 alarms to Ontario fire departments. Brampton Fire and Emergency Services has provided over 3,000 alarms to members of the Brampton community through Project Zero. When properly installed and maintained, combination smoke and carbon monoxide alarms help provide the early warning signs to safely escape from a house fire or carbon monoxide exposure. Carbon monoxide is a toxic, odourless gas that is a by-product of incomplete combustion of many types of common fuels.  Quotes“Partnerships like this help to improve the well-being of our community and contribute to Brampton being a Healthy and Safe City. Thank you to Enbridge Gas for your ongoing support and donation, you are a true partner in public safety. Participating in Project Zero will help us get smoke and carbon monoxide alarms to our residents, ensuring they and their loved ones are kept safe.”- Patrick Brown, Mayor, City of Brampton“We all play a part in keeping our community Healthy and Safe, and I thank our local partners at Enbridge Gas for doing their part in supporting Brampton. This partnership is key to ensuring our community is kept informed on how they can better protect themselves and those they live with. With 100% of our efforts combined, I know we’ll reach our goal of zero.”- Rowena Santos, Regional Councillor, Wards 1 & 5; Chair, Community Services, City of Brampton“Smoke and carbon monoxide alarms save lives. Unfortunately, we still encounter situations where alarms are not maintained or are disconnected intentionally. A properly installed smoke and carbon monoxide alarm should be located outside of all sleeping areas. Ensure you have the proper alarms in your home for people of all abilities – bed shakers and strobe alarms are available for people with disabilities. Safety is your responsibility. Join us for Carbon Monoxide Awareness Week November 1 – 7 for details on how to stay safe.”- Bill Boyes, Fire Chief, Brampton Fire and Emergency Services“Carbon monoxide is known as the ‘silent killer’ for a reason, and we have proof that prevention saves lives. We know that the best way to avoid carbon monoxide exposure is to eliminate it at the source by properly maintaining fuel-burning equipment, and that the alarms are a critical second line of defense to protect against carbon monoxide poisoning.”- Biké Balkanci, Director, GTA West/Niagara Operations, Enbridge Gas“The objective of Safe Community Project Zero is to deliver combination smoke and carbon monoxide alarms to Ontario communities who need them the most. It’s a program that fire departments can adopt to help educate their communities about the requirement for all Ontario homes to have a CO alarm if they have a fuel-burning appliance or an attached garage.”- Jon Pegg, Ontario Fire Marshal and Chair of the Fire Marshal’s Public Fire Safety Council...
See the full article
2021-10-27
Bulls announce Therabody as Official Recovery Technology Partner
We are excited to announce Therabody as our Official Recovery Technology Partner!“We pride ourselves on delivering state-of-the-art care to our athletes and following the principles of evidenced based best practices, and our partnership with Therabody provides the tools we use daily to accomplish both. The demands of an NBA season are extraordinary, and from Theragun to RecoveryAir and PowerDot, Therabody delivers multiple treatment and recovery modalities that we use daily.” - Chip Schaefer, Chicago Bulls Director of Performance Health...
See the full article
2021-10-27
BMW Becomes Official Automotive Partner of the New Jersey Devils and New York Islanders.
BMW to Create Premium Experiences for Hockey Fans and Event Attendees at The Prudential Center and UBS Arena.BMW announced today two separate agreements with the New Jersey Devils and New York Islanders to become the official luxury automotive partner  of the New York Islanders and an Official Partner of the New Jersey Devils, with a focus on creating premium experiences for hockey fans and event attendees at Prudential Center and UBS Arena.   In addition to becoming an official partner for both teams, the partnerships will include free parking and perks for BMW owners, a host of experiential activations designed to engage current and future BMW owners, and naming rights in select arena venues. “We are proud to partner with the New Jersey Devils and New York Islanders to establish a premium presence at both arenas through innovative programming and engaging on-site activations,” said Tom Shanley regional vice president, Eastern Region, BMW of North America.  “With more than 200 live events combined annually, we look forward to working together with both partners to create the ultimate BMW experience with the Ultimate Driving Machine.”  New Jersey DevilsBMW becomes the first-ever sponsor of Prudential Center’s ice-level premium club, a 5,500 sq ft space which will be called “M Lounge by BMW.”  The partnership will also feature a four-part “BMW Dine & Drive Series” featuring devils alumni and leadership and the “Devils Mobile Tour presented by BMW,” an interactive experience for kids and adults alike.Additional elements of the partnership include free parking for BMW drivers, a vehicle display on Prudential Center’s main concourse, and the renaming of Prudential Center’s VIP East Entrance to the BMW VIP East Entrance.“In BMW we have found the ideal presenting partner for our highly-coveted, ice-level premium club experience for Devils Premium Club Seat Members: M Lounge by BMW,” said Adam Cross, senior vice president, corporate partnerships sales, New Jersey Devils.  “BMW’s investment and partnership with NHL teams reflects the sophistication and premium appetite of hockey fans across the globe, and specifically in the greater New Jersey and New York metropolitan market.  As Prudential Center reopens to full capacity and welcomes fans, Season Ticket Members and Premium Clients/Seat Holders back for the Devils 2021-22 season and unparalleled concert line-up, we look forward to welcoming BMW drivers onto our campus with complimentary parking and effortless entrance via the BMW VIP East Entrance.”New York IslandersAs part of a new partnership with the New York Islanders, BMW will become the official luxury vehicle of the New York Islanders and UBS Arena,  the Islanders’ new state-of-the art facility, which will open on November 20, 2021. The partnership will provide free parking to guests who arrive to UBS Arena in a BMW, a vehicle display within the arena’s Great Hall and the creation of a VIP entrance -- BMW Premium Entry – East -- which is closely located to parking areas reserved for UBS Arena premium members. “We are excited to welcome BMW as a valued partner for both UBS Arena and the New York Islanders,” said Tim Leiweke, CEO of Oak View Group. “To have the opportunity to align with such a prestigious brand as we open this world class venue solidifies what we’ve created here at Belmont Park.”...
See the full article
2021-10-26
Canadian sports are leaving some stones unturned in the new single-game betting landscape
Paul Melia had a couple of immediate thoughts when reading that Curling Canada was introducing PointsBet Canada as its official betting partner.The president and CEO of the Canadian Centre for Ethics in Sport has been an advocate for national sports organizations receiving an economic boost from an industry that makes money from wagering on their events and athletes.And, as an advocate for protecting athletes from illegal betting operators that attempt to entice — or coerce — them into cheating, Melia felt a level of comfort with the deal: between a sportsbook willing to do business in regulated environment and a sports body which has participated in a working group led by the ethics body and the Canadian Olympic Committee about the perils of match fixing.“It should be a revenue stream for the sports bodies because they provide the product for people to bet on,” Melia said Thursday. “One of the reasons we supported (Bill C-218 to legalize single-event sports wagering) is that (betting) is happening anyway. So, you legalize it as the government of Canada did with marijuana, and you regulate it.“Our hope was that in a regulated environment our sports organizations would be able to derive some revenue.”The excitement around the opportunities in a regulated industry was reignited this week in the United States, as New Jersey’s sportsbooks reported taking a U.S.-record $1 billion in wagers for September. Other states with legal betting also saw massive increases from licensed sportsbooks, reinforcing the belief that Ontario’s betting marketplace will have many competitors when it opens.As one of the country’s most watched sports, it’s not surprising that Curling Canada is one of the first national organizations to land a betting partner.Golf Canada announced a multi-year agreement in August with Score Media and Gaming for theScore Bet to become its official gaming partner, along with the CP Women’s Open and RBC Canadian Open. The legalization of single-event betting in the U.S. three years ago along with the shutdown of many leagues in the early stages of the COVID-19 pandemic ignited a boom in betting on professional golf.Some of Canada’s federations are taking a more cautious approach, however.“There’s not a lot of data on how fans feel about the sports betting category in sponsorship. It’s still early stages,” said Cheri Bradish, director of the Future of Sport Lab and chair of marketing management at Ryerson University. “How are these partnerships going to be activated? Are they extending into the rights of an athlete? In 2021, those rights are being rightly discussed.”Hockey Canada, one of the largest sports organizations in the country, is steering clear for now.“We discussed the concept of a sports betting partnership with our board this summer and we agreed that this isn’t a space that Hockey Canada is interested in entering at this time,” the organization said in a statement to the Star.When Tennis Canada announced this week the hiring of former Just for Laughs Group executive Anne Belliveau as its chief marketing officer, a news release said her portfolio will include exploring “a range of innovative avenues, including esports, nonfungible tokens (NFTs) and more.” There was no reference to betting, despite tennis being one of the most popular sports for gamblers around the world.“Tennis Canada is learning this whole industry and what’s happening out there,” said Gavin Ziv, managing director of the Toronto-based National Bank Open. “There’s a new-age audience (in sports) now. Betting will be a part of it.”It’s why the Canadian ethics body and Olympic committee created a working group in 2020 with participation from eight sports organizations, including Curling Canada, to create a match-fixing policy. A webinar is set for next month to present the results and how to put them into action.“If you’re a sport that’s moving towards working with betting companies, we feel a minimum requirement is that you have a match-manipulation policy in place,” Melia said. “Have a policy, and have the athletes and the people around them properly educated on how match fixing can happen.”Nolan Thiessen, Curling Canada’s executive director of marketing and fan experience, says the organization is updating the SafeSport policies that top curlers complete when they’re competing in a national championship.“We continuously look at these to ensure they are sufficient, and with the implementation of Bill C-218 we will look to implement additional safeguards around this,” said Thiessen, a three-time Brier champion and a member of the Kevin Koe rink that won the world championship in 2010. “Our international federation has prevention of match manipulation policies as well within their bylaws.”Source: https://www.wellandtribune.ca/ts/sports/curling/2021/10/22/canadian-sports-are-leaving-some-stones-unturned-in-the-new-single-game-betting-landscape.html...
See the full article
2021-10-26
Timberwolves Enter Into Multi-Year Partnership With Super Group-Owned Betway
The Minnesota Timberwolves today announced its partnership with Betway, the leading global online betting and gaming brand.The multi-year deal will prominently feature Betway branding on-court including the court apron and the top of the backboard, in addition to LED and TV-visible signage inside Target Center.“We are incredibly excited to begin working with and learning from a global leader like Betway,” said Timberwolves and Lynx CEO Ethan Casson.“Continuing the growth of the Betway brand in the U.S., we’re delighted to be partnering with the Minnesota Timberwolves,” said Betway CEO Anthony Werkman. “We look forward to connecting with their loyal fanbase and we’re also excited to see the team’s new recruits this season.”...
See the full article
2021-10-26
Super Group owned Betway become official partner of Philadelphia 76ers
Today, leading global online betting and gaming brand Betway has announced its partnership with Philadelphia 76ers.As part of the multi-year agreement, Betway signage will be displayed throughout The Center during locally televised 76ers regular-season home games, including visibility on 52-square foot Court Aprons, Courtside LEDs and game-clocks throughout the games. Betway will also have a presence on TV-visible signage alongside the scorers’ table.76ers will also provide Betway with exposure and brand recognition through the 76ers’ official Instagram, Twitter and Facebook accounts. Prior to each regular season 76ers game, Betway will sponsor a Pre-Game Stats Graphic that will include relevant statistics giving fans per-game insights, while 76ers social media will help promote Betway marketing initiatives.Anthony Werkman, CEO of Betway, said:"We’re thrilled to be partnering with the Philadelphia 76ers."As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product."With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership."Owen Morin, Vice President of Corporate Presidents of the Philadelphia 7ers, said:"We are thrilled to announce this partnership with Betway."As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans."...
See the full article
2021-10-21
SoleSavy x Philadelphia 76ers Partnership
Sports and sneakers are synonymous. Without sports, sneaker culture wouldn’t have advanced to the point we’re at now. At SoleSavy we’re committed to enhancing the experiences passionate sneakerheads have. We’re proud to announce we’ll continue that push with the help of the Philadelphia 76ers. Together, we look forward to innovating and producing content throughout the 2021-22 NBA Season. A lot of exciting things are in the works, from sneaker spotlights with some of the 76ers roster, Kicks Cam at home games, and a 76ers x SoleSavy co-branded custom sneaker. Keep it locked! To kick things off, we invited 10 members on an all-expense trip to the 76ers home opener. Expect more member opportunities like this throughout the season. As always, this partnership is a reflection of our amazing community. Big thank you to every member, as you’ve all helped make this possible....
See the full article
2021-10-20
Acura brand returns to F1 with Red Bull and AlphaTauri at US GP
Red Bull and AlphaTauri will both race with Acura sponsorship in this weekend’s United States Grand Prix, marking the brand’s first Formula 1 appearance in over a decade.Acura held a regular presence in F1 at its North American races through the 1980s and 1990s, and last featured at the 2007 Canadian Grand Prix on the visors of Honda’s works drivers.Honda’s North American high-performance brand will return to the F1 grid this weekend after both Red Bull and AlphaTauri revealed details of the sponsorship that will be carried at the Circuit of The Americas in Austin.Both teams will feature Acura branding on the rear wings of their cars, replacing the regular Honda logos, while it will also be profiled on the visors and race suits of Max Verstappen, Sergio Perez, Pierre Gasly and Yuki Tsunoda.“As Honda’s high-performance marque in North America it seems only right and proper that Acura should be present at the pinnacle of motorsport: Formula 1,” said Red Bull F1 boss Christian Horner. “We are delighted to welcome them back for this year’s United States Grand Prix. I remember Alain Prost winning the US Grand Prix in 1989 with Acura on his visor, so hopefully having the brand with us this weekend at the Circuit of the Americas will bring us the same result.”This weekend will mark Red Bull and AlphaTauri’s final United States Grand Prix racing with Honda power units ahead of the Japanese manufacturer’s exit from F1 at the end of the year. Verstappen finds himself leading the F1 drivers’ championship by six points and is going in search of a maiden victory in Austin.“It’s very special to have Acura become part of our partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix 2021,” said Masashi Yamamoto, Honda F1’s managing director. “This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America.”“I’ve been a huge Formula 1 fan my whole life, and as a kid growing up in Canada I remember when Acura appeared on the helmets of Senna and Prost at the Canadian Grand Prix,” added Emile Korkor, assistant vice-president of Acura National Sales.“Motorsports competition is extremely important for a performance brand like Acura and we couldn’t be more excited about the partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for this race.”Acura’s primary racing presence in the United States comes in the IMSA SportsCar Championship, where it has two Acura ARX-05 cars in the DPi class ran by Wayne Taylor Racing and Meyer Shank Racing.Source: https://www.autosport.com/f1/news/acura-brand-returns-to-f1-with-red-bull-and-alphatauri-at-us-gp/6693034/...
See the full article
2021-10-19
Vodafone to support Welsh & Scottish rugby players in business
Mobile phone giant Vodafone has become the official communications partner to the Welsh Rugby Players Association (WRPA) and Rugby Players Scotland (RPS).Over the next two years it will provide business support and funding to current and former players, from helping them set up a business online to keeping businesses secure from cyber threats.Vodafone will also award annual grants to players to support their learning and development off the playing field.The latest agreement with the Welsh and Scottish players’ associations, builds on its existing relationship with the England Rugby Players Association (RPA).Andrew Stevens, head of small business at Vodafone said: “We are delighted to be expanding our network of partnerships within rugby today. We look forward to working with each association to explore new and exciting ways to support current and former players in their business endeavours.”James King, interim chief executive of WRPA, said: “We are delighted to welcome Vodafone onboard as our official communications partner. For our members to be able to access, support and guidance for their current and future business ventures is really important for us. We must extend our thanks to Vodafone for also including an annual grant to allow players to drive their personal and professional development.”Philippa Hearnden, head of business, WRPA, said: “Working together will create many opportunities for our members to gain valuable experience, guidance and support when venturing into the world of business. This kind of support is key to ensuring our members, the professional rugby players of Wales, are supported and ready for their future endeavours. We look forward to working with Vodafone and the opportunities this partnership creates.”Source: https://www.business-live.co.uk/enterprise/vodafone-support-welsh-rugby-players-21893445...
See the full article