2021-04-20
Adidas To Sponsor Boston Marathon Through 2030
 The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. “Adidas has been an official sponsor of the Boston Marathon for more than three decades, and we are delighted to extend our partnership furthering our dedication to community initiatives as well as athletic performance,” said Tom Grilk, president and CEO of the B.A.A. “Adidas has supported all aspects of our organization, from mass participatory events to the B.A.A.’s running club and High Performance team. Our collective missions align in the promotion of health and fitness, and this extension solidifies our combined commitment to the sport and running in the community.” Adidas has been a sponsor of the Boston Marathon since 1989, increased its support to include the B.A.A. Running Club in 1991 and since 1994 has sponsored all B.A.A. running events, clinics and youth programming, and initiatives including the B.A.A. 5K, 10K and half marathon. Together, the B.A.A. and Adidas have developed year-round programming to promote health and fitness for Boston-area kids, which has yielded “participation from more than 35,000 students.” “Adi Dassler founded Adidas inspired by the passion for running and for supporting and enhancing athletic performance. Our partnership with the B.A.A. allows us to bring to life our belief, that through sport we have the power to change lives,” said Alberto Uncini Manganelli, GM, Adidas Running, Global. Adidas will also continue to support all B.A.A.’s road races, the organization’s running club, High-Performance Team, and youth events. “The B.A.A. and Boston Marathon are synonymous with athletic excellence for the athletes and a role model for touching people in their journey of physical and mental betterment and driving a positive impact to communities. In this journey, we are extremely proud to support the B.A.A. and athletes from across the globe with their pursuit of athletic achievement and we look forward to advancing our commitment to and celebration of the running community,” continued Manganelli. The 2021 race has been postponed until October 11 because of COVID-19. Photo courtesy Adidas Source: https://sgbonline.com/adidas-to-sponsor-boston-marathon-through-2030/...
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2021-04-16
12 real media kit examples that influencers use to get brand sponsorships
 Many influencers, especially those primarily working on Instagram, say brand sponsorships are their main source of income. In fact, brands are set spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Including performance metrics in a media kit is as important as highlighting content, Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory, told Insider in 2020. "When I say metrics, I don't talk only about vanity metrics (likes, comments, views) but also about conversions," he said. "A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client." Media kits also often include the previous brands a creator has worked with and their audience demographics. Here are 12 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count): Source: https://www.businessinsider.com/influencer-media-kit-examples-for-brand-sponsorships-youtube-instagram-2020-5...
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2021-04-14
Major League Soccer Secures Top Corporate Sponsor With Procter & Gamble
Major League Soccer announced a corporate sponsorship deal with Procter & Gamble, a move that could help the league recover from its COVID-19 losses. Procter & Gamble will sponsor the MLS All-Star Game and the Campeones Cup, Leagues Cup, and the Mexico men’s national team’s U.S. tour. Procter & Gamble will also work with MLS and other partners to make soccer accessible at all levels through cost and travel. “We’re excited for our brands to participate in a sport so beloved by millions of families while also investing in the future with an organization committed to utilizing sport as a vehicle for positive social change,” Proctor & Gamble Chief Brand Officer Marc Pritchard said in a statement. The partnership will enable P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin, and Bounty to tap into and support soccer fans across MLS. “We are proud to partner with P&G and its storied brands to deliver exciting and engaging activations for Major League Soccer’s diverse and dedicated fan base of millions of supporters around the world, while also positively impacting the communities where we live and play our matches,” said Gary Stevenson, MLS deputy commissioner, president and managing director, MLS Business Ventures. “The sport is on the rise like never before and adding P&G as a key strategic partner with incredible marketing and consumer engagement expertise will undoubtedly help us accelerate our growth. There has never been a more promising time for soccer, and we look forward to partnering with P&G for many years to come.” The 2021 MLS season will starts April 16. Source: https://sgbonline.com/major-league-soccer-secures-a-top-corporate-sponsor-with-procter-gamble/...
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2021-04-14
WSL Confirms Quiksilver’s Sponsorship Of The Corona Open Mexico
Quiksilver announced that it will be the presenting sponsor for both the men’s and women’s Championship Tour event the Corona Open Mexico presented by Quiksilver, scheduled July 2021. Organized by the World Surf League, the event will be hosted at Bara Point, Mexico. The event is located on the edge of the Sierra Madre in Oaxaca, South Mexico. Quiksilver will also use the location to host the “Iconic for a Reason” Expression Session. This sponsorship shows Quiksilver’s commitment to professional surfing and follows the brand’s continued sponsorship of the Quiksilver Pro France, now part of the newly formatted Challenger Series, and considered one of the biggest surfing events in Europe this year. The Corona Open Mexico presented by Quiksilver waiting period will start on July 5 and finish on July 15. Source: https://sgbonline.com/wsl-confirms-quiksilvers-sponsorship-of-the-corona-open-mexico/...
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2021-04-13
New Balance To Sponsor Boston College
 Boston College described the partnership as its “largest financial footwear and apparel agreement” in Boston College (BC) athletics history. New Balance secures the right to provide uniforms, apparel and footwear for 30 BC’s 31 varsity sports. The partnership will also include the opportunity for Boston College student-athletes to be part of an annual internship program at New Balance. “This partnership will be an absolute game-changer for Boston College Athletics and our student-athletes,” said William V. Campbell, Director of Athletics, Pat Kraft. “This is not just a historic deal in terms of the financial value and amount of apparel for our department. The opportunities for our student-athletes to assist in product design and development of the footwear and apparel they will wear and compete in will be transformational.” Boston College will become the largest school sponsored by New Balance, headquartered in Boston. The brand has been a sponsor of the University of Maine for years. In March 2021, New Balance entered into a sponsorship agreement with The University of Denver in a partnership with BSN Sports. The partnership follows on New Balance’s return to the basketball sneaker category market that began in 2018/19 with the signing of NBA star Kawhi Leonard and the launch of his OMN1S shoe. The brand has also signed Darius Bazleyof the Oklahoma Thunder, Jamal Murray of the Denver Nuggets and Dejounte Murray of the San Antonio Spurs. Boston College said New Balance’s commitment to innovation and investment in its men’s and women’s basketball programs was a “key element” to the partnership. “This progressive collaboration joins two world-class Boston-based teams with strong synergies at our core and enables a broad spectrum of initiatives that will drive innovation, performance and creativity,” said Ray Hilvert, vice president of global team sports, New Balance. “Boston College Athletics is known for its historic commitment to excellence, and we look forward to working with Pat Kraft, [University President] Father Leahy and the entire Boston College team to build a strong and dynamic relationship that benefits student-athletes and our shared communities.” The partnership will grant several BC teams access to the new TRACK@New Balance that is currently under construction. The sports complex at Boston Landing will feature a 200-meter hydraulically banked track, seating for more than 5,000 spectators and facilities for training, events and recovery. Officially licensed Boston College apparel will be available online this summer on BCEagles.com and NewBalance.com, in addition to both New Balance Boston retail locations and the Boston College Bookstore. Boston College cited its longstanding appreciation for New Balance’s history and corporate mission as factors in its decision to seek the agreement. “This agreement is a great fit for Boston College,” said Kraft. “New Balance is a Brighton neighbor that shares our values. Like BC, it rose from humble beginnings and has grown into an international powerhouse that remains committed to integrity and corporate responsibility. We look forward to this successful partnership and how we can join together to strengthen our community further.” Source: https://sgbonline.com/new-balance-to-sponsor-boston-college/...
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2021-04-13
Confidence returns to Irish sports and sponsorship industries
 A year since professional and grassroots sport ground to an abrupt halt at the start of the pandemic, confidence is returning to the sector with 92% of practitioners optimistic that the sports industry will recover in the next 1-2 years and 83% optimistic that the sponsorship industry will bounce back in the same timeframe, according to new research by ONSIDE in collaboration with Sport for Business. Both these figures have increased by 22% since September 2020.   The fourth wave of the ONSIDE SPORTS INDUSTRY MONITOR survey of Sponsors, Rightsholders, Broadcasters and Agency members of the Sport for Business industry group supported this optimism with 42% of sponsors confirming they have entered new sports partnerships since the start of the pandemic. Commenting on the green shoots of optimism, John Trainor, Founder and CEO of sponsorship analysts ONSIDE notes: “While 1 in 5 sponsors are still considering dropping out of existing sports sponsorships as a result of Covid-19, we have seen more than double that number enter into new sports partnerships”. Trainor added: “There has been quite a dramatic shift in the types of agreements sponsors are looking for with significant growth in the proportion of sponsors more likely to invest in sport related community and grassroots, sustainability and cause-related initiatives in the next 12 months.” “Even before the historic weekend for women’s sport spurred by Rachael Blackmore’s Grand National triumph, our latest research found strong momentum building with 15% of sponsors saying they are a lot more likely to invest in women’s sport sponsorships in the next 12 months and 54% claiming to be a little more likely, an increase across these two groups of 34% since September 2020.” GAA (75%) and rugby (69%) started Q2 2021 as the platforms that sports industry insiders say provide the most potential benefits for sponsors, followed by the Olympics (56%) and Paralympics (52%). In the build up to the rescheduled Tokyo Games, several Olympic sports have enhanced their perceptions as potential sponsorship platforms, notably hockey and athletics as well as the Olympic and Paralympic brands. Despite this optimism, it has been a tough year for rights holders, with 26% confirming they have lost sponsors due to the pandemic. Trainor noted: “Of those that have agreed to amend agreements, 1 in 2 have had to accept a reduced rights fee. There also remains a high volume of deals at the negotiating table. Of the 6 in 10 sponsors and rights holders who have entered negotiations, only 43% have successfully agreed amendments, with 21% still negotiating and 36% having agreed short-term amendments but still negotiating the longer-term implications”. Rob Hartnett, CEO at industry group Sport for Business noted: “With regulators around the world looking at the relationship between sport and its sponsors, it was interesting to see that 7 in 10 industry practitioners in Ireland are doing extensive due diligence on the business practices of an organisation before partnering with them. However, a finding of concern for our industry is that 1 in 2 practitioners believe there is a significant lack of diversity and inclusion in the sports industry in Ireland today, something requiring urgent attention from all involved”.  Source: https://sponsorship.org/confidence-returns-to-irish-sports-and-sponsorship-industries/...
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2021-04-13
PGA OF CANADA SELECTS RBC AVION VISA AS THE OFFICIAL CREDIT CARD OF THE 2021 RBC PGA SCRAMBLE
Today, The PGA of Canada announced that RBC Avion Visa is now the Official Credit Card of the 2021 RBC PGA Scramble, the largest amateur team championship in Canada. National events will take place across 140 golf facilities around the country, culminating with the Regional Finals and a bucket-list National Championship in early October.When RBC PGA Scramble participants use their RBC Avion Visa credit card to register their team, they will get access to unique golf benefits, including: waived registration fees, exclusive gear, perks with Team RBC golfers, and more!This offering is part of The Avion Collection, a growing suite of benefits, curated travel inspiration, exclusive value, insider tips and unique experiences – available just for Avioners. “The PGA of Canada’s partnership with RBC has been everything we could ask for and together we have worked to grow the RBC PGA Scramble into what it is today,” said Kevin Thistle, PGA of Canada CEO. “To add RBC Avion Visa as our Official Credit Card now is the next evolution of that and we look forward to welcoming Avioners to the program.”RBC has been the title sponsor of the PGA Scramble since 2017, and the event has grown to include over 150 local and regional qualifiers across Canada with over 10,000 participants in each of the past two years.  “We value our partnership with the PGA of Canada and knowing how important golf is to many of our Avioners, this was a natural fit,” said Alan Depencier, Chief Marketing Officer, RBC. “The Avion Collection provides our loyal Avion cardholders with exclusive offers and experiences and this year’s Scramble is one of the many ways that we’re delivering the kind value and exclusivity that our Avioners have come to expect.” COVID-19 protocols will be in place at each qualifier in accordance with provincial health authority guidelines. For more information, visit: https://rbcpgascramble.com/covid-19-best-practices/Team registration is set to open on April. 6 for local qualifiers across the country. For more information and to register your team, visit www.rbcpgascramble.com....
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2021-04-13
Commonwealth Bank and Football Australia partnership to elevate the women’s game
Commonwealth Bank is set to become the largest investor in Australian women’s football as the Matildas prepare for their most exciting international campaign ever, to 2023, and beyond.Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. The initial four year partnership will inject millions of dollars into elite women’s football and grassroots initiatives around the country, and it’s just the start of what is set to be an exciting new partnership.With the new Football Australia partnership, CBA believes it will be the largest supporter of women’s sport in the country, alongside its longstanding partnership and support for women’s cricket spanning more than 20 years.CBA’s commitment to women’s football supports Football Australia’s Legacy ‘23 plan which was announced at Parliament House in Canberra in February this year. Legacy ’23 is a plan to deliver immediate and long-term community benefits and economic impact from Australia hosting the biggest sporting event on our shores since Sydney 2000. It’s football’s ambitious plan for our nation to grow through football and realise enduring and exciting benefits as a result of hosting this global event.Commonwealth Bank CEO, Matt Comyn, said: “Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage. We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe. Many players are now in some of the best leagues in the world which has helped put Australian football on the map. We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”CBA Group Executive, Marketing and Corporate Affairs, Priscilla Brown, said: “Through our support for women’s cricket, we have greatly appreciated and understood the significance of creating equal access and opportunity for all through sport. In taking our investment in Australian women’s sport to the next level, CBA and Football Australia have committed to helping players of all ages, genders and abilities to participate in one of the country’s favourite sports, football.“Women’s football has become one of the fastest growing participatory sports across the country and I’m proud that our investment will be able to support even more opportunities for women and girls to play a game they are passionate about at the highest levels. We believe the Football Australia partnership, alongside our existing support of women’s cricket, will make CBA the largest supporter of women’s sport in the country and we are excited about the ways we can work together to expand football from grassroots to elite levels.”Football Australia CEO, James Johnson, said: “We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands. We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years. We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank. “This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football. We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia. Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”Football Australia Head of Women's Football, Women's World Cup Legacy & Inclusion, Sarah Walsh said: “Commonwealth Bank’s female-focused investment will provide greater awareness of, and access to, women’s football. We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football. Only three months ago, Commonwealth Bank was ranked as Australia’s strongest brand, and as both an ex-player and administrator in the game, it is a truly proud moment to have such a significant organisation dedicating so much resource to our game.”Commencing from August 2021, the partnership between CBA and Football Australia will include but is not limited to:Official Naming Rights Partner of the Matildas, Junior Matildas and Young MatildasOfficial Bank of the Matildas, Junior Matildas and Young MatildasOfficial Partner the Female Football AwardsOfficial Naming Rights Partner of Matildas Fan DaysOfficial Partner and Bank of the SocceroosOfficial Partner of the MiniRoos...
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2021-04-11
Race Roster Returns as Title Sponsor Of Running USA Conference
Race Roster will continue its support of the Running USA Industry Conference. The 2022 Running USA Industry Conference will be held in-person in February 2022, with exact dates and location to be announced soon. Race Roster was the title sponsor of Running USA’s 2020 industry event in Las Vegas, which hosted more than 700 attendees. While the 2021 conference was not held due to the coronavirus pandemic, Race Roster has continued to support Running USA’s educational efforts, like the November 2020 Timer Symposium, which delivered valuable industry content virtually. “We are so appreciative of Race Roster’s continued commitment to the endurance industry and to our educational programming at the Running USA Industry Conference,” said Dawna Stone, CEO of Running USA. “Just as events are excited to be running in-person again this summer and fall, we look forward to welcoming everyone back real time at our 2022 event.” “Race Roster has been a supportive and collaborative partner of Running USA for over six years now,” said Christine Bowen, vice president of programming, partnerships and operations at Running USA. “Their efforts during the pandemic to help events pivot and survive are a great example of their dedication to our industry. We are thrilled they’ll continue to be our conference title sponsor for the next two years.” “The Running USA Industry Conference is my favorite annual conference, and I can’t wait for it to return in 2022. I think we all sorrily missed seeing our industry friends and partners in 2021,” said Alex Vander Hoeven, CEO of Race Roster and GM of Asics Running Apps. “We’re entering an entirely new chapter in the endurance space, and I’m truly excited for the innovative solutions and experiences that will be introduced in the coming years.” Running USA will reveal the location of the 2022 Industry Conference presented by Race Roster in the next few weeks. Source: https://sgbonline.com/race-roster-returns-as-title-sponsor-of-running-usa-conferenc/...
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2021-04-08
Guitar manufacturer Jackson partners with LCS and PENTAKILL
Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL.The exact details of what activations will take place have yet to be revealed. However, the collaboration is expected to showcase the ‘instrument’s powerful performance and distinctive style’.This isn’t the first time Riot Games has integrated brands into its virtual music groups, with K/DA collaborating with Ducati to integrate its Panigale V4 bike into the K-POP group’s ‘MORE’ music video. Alongside the collaboration announcement, Riot Games also revealed that PENTAKILL will perform live at LCS’s Mid-Season Showdown Opening Ceremonies Presented by Mastercard. This is the metal band’s first performance since 2017.The Mid-Season Showdown will take place on Sunday, April 11th at the Los Angeles Greek Theatre. At the opening ceremony, PENTAKILL will play a teaser of its latest newest song, which is scheduled to be released later in 2021.In addition to Jackson’s PENTAKILL collaborations, the guitar manufacturer, which was acquired by Fender in 2002, has also been announced as a partner of the LCS. As such the firm joins the likes of Grubhub, Mastercard and StateFarm as sponsors of the North American League of Legends competition.Article by Tom Daniels as posted on https://esportsinsider.com/2021/04/guitar-manufacturer-jackson-partners-with-lcs-and-pentakill/...
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