2020-04-29
Subaru of America Heads to Pawnee as Sponsor of "Parks and Recreation" Reunion Special
Automaker Continues Feeding America® Partnership with New Pledge to Match Donations up to $150,000 for COVID-19 Response FundSubaru of America, Inc. announced it will sponsor NBC and Universal Television's all-original "A Parks and Recreation Special," a charitable telecast set to air Thursday, April 30 at 8:30 p.m. ET/PT, and will match consumer donations up to $150,000 to benefit Feeding America®'s COVID-19 Response Fund. This sponsorship follows Subaru of America's partnership with Feeding America to help provide 50 million meals*."At Subaru of America, we believe in doing everything we can to support our communities and we are thrilled to get consumers involved in any way we can," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "Alongside Leslie Knope and the 'Parks and Recreation' crew, we hope this reunion not only delights viewers everywhere, but empowers consumers to join our efforts to fight hunger amid the pandemic."Matching donations from State Farm®, NBCUniversal and the writers, producers and cast of "Parks and Recreation," a combined total of $500,000 in matching donations, will be made through May 21. Funds raised from the telecast will go directly to Feeding America's COVID-19 Response Fund, allowing food banks to secure the resources they need to serve the most vulnerable members of the community.The automaker's sponsorship of the "Parks and Recreation" special follows its significant partnership with Feeding America to help provide 50 million meals to people most impacted by COVID-19. As the nation's largest domestic hunger-relief organization with a nationwide network of 200-member food banks, the automaker, along with its retailers, is providing crucial assistance to help communities hit hardest by the pandemic get back on their feet.Consumers looking to join Subaru of America and the cast and crew of "Parks and Recreation" in the fight to support communities in need, can make a donation at FeedingAmerica.org/ParksandRec.The automaker's donation to Feeding America is a part of the Subaru Loves to Help pillar, the community-focused initiative of the Subaru Love Promise. To learn more about Subaru Loves to Help and the community work Subaru does, visit www.subaru.com/community* $1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.Click here to view Subaru of America's profile....
2020-04-29
CFL asks federal government for up to $150-million in financial assistance
The Canadian Football League is asking the federal government for up to $150-million in financial assistance due to the COVID-19 pandemic.CFL Commissioner Randy Ambrosie told The Canadian Press on Tuesday the league’s proposal involves three phases: $30-million now to manage the impact the novel coronavirus outbreak has had on league business; additional assistance for an abbreviated regular season; and up to another $120-million in the event of a lost 2020 campaign.“We’re like so many other businesses across Canada,” Ambrosie said. “We’re facing financial pressures unlike anything we’ve seen before.“Our best-case scenario is we’re almost certain to have to cancel games. But at worst if this crisis persists and large gatherings are prevented, we could lose the whole season and the types of losses we could incur would be devastating.”If the season is wiped out, Ambrosie said the CFL’s long-term future would be in peril.“One of the things, I think, that the CFL and all of us who love the league pride ourselves on is we’re striving to be very optimistic,” he said. “But to be realistic, the kinds of losses could have an effect on the future of this league.”A federal official declined to comment on the league’s proposal.The federal government already has introduced a $73-billion wage subsidy program to cover 75 per cent of wages for employers that have seen sharp declines in revenue since the novel coronavirus pandemic hit Canada hard last month.The wage subsidy program makes up half the roughly $145-billion in federal spending on COVID-19 countermeasures, and will cause a ripple of changes for the millions of workers who have either lost their jobs or had their hours slashed due to the crisis.Three of the CFL’s nine teams – Edmonton, Saskatchewan and Winnipeg – are community-owned. The remaining six are privately owned.Ambrosie said the CFL is an important part of Canada’s fabric. The CFL was founded in 1958 following the merger of two previous leagues. The Grey Cup was first presented to Canada’s football champion in 1909.Unlike many other professional leagues with Canadian teams, the CFL mandates a minimum amount of Canadian content for its rosters. Twenty-one of 46 players to dress each game must be Canadian.“I wake up every day reminded how important this game is to Canada,” Ambrosie said. “How big a part of Canada it’s been for now 107 Grey Cups and the 108th that would be played this year.“How many Canadians have been positively affected by this great league and also how aligned we are with Canadian values. In so many ways we are so much like this country and we want to make sure we’re around for the next generation and the generations after that to benefit from what this league has stood for.”The Grey Cup is scheduled for Nov. 22 in Regina.The CFL hasn’t given up on staging a 2020 season but it has postponed the start of training camps – which were to open next month. It has also pushed back the beginning of the regular season – which was to begin June 11 – to early July, at the earliest.But many provincial governments have said there will be no sports events with large crowds this summer.“No decisions have been made but it’s pointing us to a September start, at the earliest,” Ambrosie said.“We’d love for things to stabilize and improve in the weeks to come and try to play sooner than that but there’s a lot pointing to September as being a reasonable person’s view of when we might be able to resume.“But again there’s so much we don’t know at this point and so many unanswered questions that we’re just going to have let time march and then determine what’s best as we learn more.”Ambrosie doesn’t see it as asking for a government handout. He wants the CFL to be able to give back to Canadians in other ways.“We’ve been clear to the federal government we want to be accountable to taxpayers,” he said. “In all conversations we’ve talked about making sure the model would hold the league accountable to repaying Canadians back through community programs, tourism promotion, the Grey Cup, our digital channels.“Anything and everything to repay the government we would be amendable to.”This isn’t the first time the CFL has faced a financial crisis.From 1993 to ‘95, the CFL had teams in seven American markets – Las Vegas, Sacramento, Memphis, Baltimore, Birmingham, Ala., Shreveport, La., and San Antonio. The expansion fees paid by the clubs helped keep the league operating.In 1996, the CFL faced not having enough cash to pay Edmonton Eskimos and Toronto Argonauts players in the Grey Cup game. But the potential crisis was averted when Tim Hortons provided the league with extra funds.In 2003, the Toronto Argonauts and Hamilton Tiger-Cats met in the infamous Bankruptcy Bowl because neither franchise had an owner. The league did manage to secure new ownership for both clubs.Some sports have suggested the idea of resuming play without fans. But Ambrosie said that’s a scenario that would be hard for the CFL to adopt because gate revenues are vitally important.“It’s something we’ve explored but it isn’t a high-probability scenario,” Ambrosie said. “We’ve basically explored the landscape of all the things that sports are doing around the world and we’ve thrown those into the mix.“We have said, ‘Let’s at least do the work to see whether that scenario would work for us.’ While many of those options don’t appear to be viable today, we’re not discarding anything because we don’t know what we’ll be facing in a week, much less a month or two from now.”The Winnipeg Blue Bombers, one of the community-owned franchises, reported in 2018 that 13 per cent of their revenue came from the CFL – with the television deal with TSN likely accounting for a large portion of that.More than half of the team’s revenue came from game operations and concessions.The CFL and CFL Players’ Association had been jointly discussing all possible contingency plans for the 2020 season. But a disagreement in talks last week resulted in the two sides no longer meeting.The two sides must agree to make any modifications to the current CBA. But Ambrosie remains undeterred.“We have an issue we didn’t agree on and that’s fine because sometimes that happens,” Ambrosie said. “But rather than poking at one another while we’ve got so many other issues to deal with, stepping away from it ... and taking a deep breath to make sure when we go back to resume those discussions it’s with a clear head and the proper amount of reflection.”...
2020-04-24
NCAA moves toward allowing athletes to be paid sponsors
The NCAA is moving closer to allowing Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations that would permit athletes to earn money for their names, images and likeness are being reviewed this week. A decision could come as soon as next week. The issue has dominated college sports for several years. California recently passed a law clearing the way for athlete compensation, prompting the NCAA to take a fresh look at its regulations.The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year.Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed by college sports administrators this week before being sent to the NCAA Board of Governors, which meets Monday and Tuesday.If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.The NCAA would create a mechanism to evaluate potential deals for fair market value and spot possible corruption. An athlete could compromise their eligibility for failing to disclose details of a financial agreement or relationship, the person said.The recommendations also call for allowing athletes to sign autographs for money, sell their memorabilia, and be paid for personal appearances and working as an instructor in their sport."Trevor Lawrence could have his own passing academy," the person said, referring to the Clemson quarterback.The recommendations come from a working group set up 11 months ago and led by Ohio State athletic director Gene Smith and Big East Commissioner Val Ackerman.The need for change was sped up by pressure from state lawmakers. California was first to enact a law that would make it illegal for NCAA schools to prohibit college athletes from making money on endorsements, social media advertising and other activities tied to name, image and likeness.Dozens of states have followed California's lead, some more aggressively than others. California's law does not go into effect until 2023 while a Florida bill awaiting the governor's signature would go into effect July 2021.NCAA leaders have gone to Congress looking for help to fend of a patchwork of state laws and create a national standard.In one way, the recommendations go even beyond the free-market approach of the California law, which would restrict athletes from making sponsorship deals with companies that conflict with a school's existing business relationship. For example, an athlete could not sign a deal with Nike if the school had a contract with Under Armour.The working group's recommendations would keep the NCAA out of that decision. leaving it to each school to decide whether it will allow an athlete to sponsor a competing brand, the person told the AP.Article by Ralph D. Russo as posted on FoxBaltimore....
2020-04-23
Canadian Superbike Loses Title Sponsor, Cancels First Three Rounds
Professional Motorsport Productions (PMP), organizers of the Canadian National Superbike motorcycle road racing Championship series (CSBK) have confirmed a variety of updates related to the current global COVID-19 pandemic.Long time CSBK title sponsor MOPAR, a subsidiary of Fiat Chrysler Canada (FCA), have invoked the “Force Majeure” element of the existing contract between MOPAR and CSBK. This means that MOPAR have withdrawn from their agreed title sponsorship of the 2020 Canadian National Championship Superbike road racing tour.“The departure of FCA is a huge blow to our series,” explains CSBK President Colin Fraser of Toronto’s P.M.P. “As the title sponsor, they contribute to the video, television, year end purse, transportation and overall operating budget for the National tour. However, the severity of the current health situation means that changes such of these are un-avoidable.“MOPAR have been a terrific supporter through the last decade and served as our title sponsor for the past eight seasons. Since the TSN broadcast era started in 1995, we have been fortunate to have strong support from our title partners starting with Toyota Trucks, then Parts Canada and Mopar. It is not easy to develop these types of relationships.”CSBK have also updated their 2020 Schedule, cancelling the opening three rounds of the planned 40th Anniversary Superbike tour. The traditional May Shannonville Motorsport Park opener, June event in Grand Bend and July return to circuit ICAR north of Montreal, QC, have all been eliminated from the originally scheduled 2020 campaign.The International Brotherhood of Electrical Workers were scheduled to serve as title sponsor for the opening two rounds in Ontario for 2020.“There has been pressure to make announcements sooner, but ongoing developments with the COVID crisis means it is very hard to predict how summer will look in terms of spectator events,” continued Fraser, who covered the very first CSBK National as a journalist in Edmonton back in June, 1980.The Province of Quebec has banned public gatherings until at least September 2020.“We must consider Provincial and Federal guidelines and discuss these issues with our venues and sponsors. Right now, we are aiming to race in late July, August, and September. We would start with Pro Cycle’s Atlantic Motorsport Park, N.S. round, then the BMW Motorrad backed double-header at Canadian Tire Motorsport Park, ON., and Shannonville, ON, for the 40th Anniversary celebration.”Fraser did caution that it is too early to be certain that fan-oriented events such as the CSBK National Superbike rounds will be allowed to take place during the summer months.CSBK will make further announcements as more specific information becomes available from local government and racetrack staff.Click here to view MOPAR's profile....
2020-04-22
Kubota Canada Ltd. Introduces the Grow Stronger Initiative
Kubota Canada Ltd. (KCL) is elated to announce the Grow Stronger initiative with its first partner, Topsy Farms and various partners to help support Canadians at this time.Topsy FarmsSince 1972, Topsy Farms has been operating and raising sheep on Amherst Island. The farm mainly produces 100% Canadian Wool products, natural products and offers leisure activities for visitors to enjoy. This is Kubota Canada's first collaboration with Topsy Farms.Behind the Grow Stronger Movement - Victory GardensTo boost morale and assist with the food supply during World War I and World War II, Victory Gardens were grown at private residences and at public parks by people of all ages. This allowed everyone to be farmers and contribute in a positive way. The Victory Gardens contained various vegetables, crops, fruit and herbs that were tended to by communities for the greater good and to help provide a sense of purpose.For Kubota, all Canadians can be farmers. Kubota plans to continue supporting communities across Canada during the COVID-19 pandemic through a positive and educational social awareness campaign. Promoting the key benefits of victory gardening from a social distance and helping Canadians grow stronger."Kubota's commitment to our Canadian community drives us to do more for them and to make a positive impact. That is why we are excited about the #GrowStronger project because it supports our communities — all while empowering people to do more. This is Canada's opportunity to grow: Grow food, grow appreciation and grow stronger. It also helps shed light on the values of our farming community and how it relates to us all. We're all in this together as a country, and we can grow stronger as one, even if we're apart," said Yannick Montagano, Vice President of Sales and Marketing for Kubota Canada Ltd.Click here to view Kubota's profile....
2020-04-21
Radiance Technologies Announced as Title Sponsor of the Independence Bowl
Radiance Technologies agrees to five-year deal for title sponsorshipRadiance Technologies is the new title sponsor of the Independence Bowl, Shreveport-Bossier City's annual college football bowl game. The agreement between Radiance Technologies and the Independence Bowl is a guaranteed, five-year agreement that will begin with the 2020 edition of the game and run through 2024. The title sponsorship agreement between Radiance Technologies and the Independence Bowl Foundation was brokered by Denver-based Impression Sports & Entertainment."Radiance is very excited about this partnership with the Independence Bowl," said Radiance Technologies CEO, Bill Bailey. "We have been looking for the right opportunity to increase our brand awareness nationally, and we have found it with this partnership. The bowl's proximity to an Air Force major command and its tie-in with [Army] West Point are both very appealing and should increase awareness of Radiance with our two largest customers, the U.S. Army and Air Force."Established in 1999, Radiance Technologies is a 100% employee-owned small business prime contractor. Radiance has over 900 employee-owners across the United States serving the Department of Defense, national intelligence community, and other government agencies. From concepts to capabilities, Radiance leads the way in developing customer-focused solutions in the areas of cyber security, systems engineering, prototyping and integration, as well as operational and strategic intelligence including scientific and technical intelligence."The long-term partnership with Radiance Technologies is very exciting for the Independence Bowl, as it brings tremendous potential for the future as we embark on our 45th year," said Independence Bowl Foundation Chairman, Frank Auer. "It will allow the superior work Radiance Technologies is performing for our military, along with the top-quality events the bowl undertakes each year to be highlighted to millions of people as we push forward together."The Radiance Technologies Independence Bowl will likely feature an annual matchup of either Army West Point or BYU against a rotation of the Pac-12 Conference, American Athletic Conference, or Conference USA.  The 2020 edition will pit Army West Point against the Pac-12.Click here to view Radiance Technologies profile....
2020-04-21
CANCELLED: The Annual Toronto Internacional BrazilFest our summer Festival 2020!(coronavirus (COVID-19)
IMPORTANT ANNOUNCEMENT April 7, 202017th Annual Toronto International BrazilFest 2020 - Celebrating Brazilian Culture SUNDAY JULY 19, 2020 - CANCELLEDWe regret to announce with ever rising concerns surrounding COVID-19 the Toronto International BrazilFest management team ( Itabras Entertainment ) have made the difficult , but carefully considered decision to cancel The 17th Annual Toronto Brazilian Summer Festival which was due to take place on Sunday, July 19th, from 11am to 10pm, at Earlscourt Park (1200 Lansdowne Ave, Toronto, ON). This decision was taken seriously due to the safety concerns around the COVID-19 virus in regards to recent government official advice.Stay healthy, take care of one another, stay positive and we will see you again next year.Sincerely Arilda De Oliveira, President Itabras Entertainment Visit us and leave you feedback  brazilfest.ca | @itabras | FB.com/torontobrazilfest #torontobrazilfest | @Toronto_brazilfest...
2020-04-20
Collaboration between Korean drama and modern tea brand for the first time: The King: Eternal Monarch X THE ALLEY
Highly popular cast paired with high-quality aesthetic drinksSBS TV's Friday drama The King: Eternal Monarch starring Lee Min-ho, Kim Go-eun has been long awaited and finally premiered on April 17th. The King: Eternal Monarch is not only the first work of Lee Min-ho after being discharged from military service, the drama is also written by renowned screenwriter Kim Eun-sook. The female lead actress, Kim Go-eun from Goblin is also one of the top A-list actresses in South Korea. Therefore, the quality is definitely guaranteed. Korean dramas always provide viewers unique viewing experiences, part of the reasons why they often collaborate and work with different brand industries. Viewers have become accustomed to seeing various food, cosmetics and home appliances brands featured in dramas. The production team from The King: Eternal Monarch has decided to move away from what is thought to be conventional and collaborated with THE ALLEY. As a modern tea with more than 300 stores worldwide and focusing on aesthetic drinks, THE ALLEY has stood out and became the first tea brand to do sponsorship collaboration with a top-listed Korean drama. THE ALLEY participated in this drama production to support the leading actor/actress and production team to provide the audience not only with pleasing aesthetics but also the taste of life. Viewers will get to experience the values of THE ALLEY - original design, high end environment which will appear in the drama. THE ALLEY has also designed a series of drinks such as Blueberry Flavoured Milk Tea, Chamomile Oolong Tea, Berry Flavoured Tea and other steep-at-home tea bags. All of these unique products will be continuously released globally after the broadcast of this drama and will create a new trend in the bubble tea industry. The King: Eternal Monarch not only has drawn much attention from South Koreans, it has definitely received high anticipation from viewers all over the world as well. With the plot itself and the sponsorship from THE ALLEY, the hype is definitely worth the wait! The King: Eternal Monarch will premiere on the 17th of April and will be available every Friday and Saturday evenings on SBS TV Channel and Netflix. Fans from around the world will get to witness the charisma and aesthetic value brought to you by The King and THE ALLEY. Click here to view The Alley's profile....
2020-04-20
The SAQ implements initiatives in support of Quebecers
Aware of the pandemic's impact on Quebecers, customers and partners, the SAQ is adopting a series of measures to aid the collective effort and assist those in need.Donations and sponsorships maintainedThe SAQ is maintaining its donations and sponsorship program and will continue honouring its commitments to the some 300 community organizations, foundations and festivals it supports in every region of Quebec, even if the associated events have to be cancelled due to the current situation. By doing so, the SAQ hopes to continue supporting sectors severely affected by the crisis and ensure the ongoing viability of the cultural offering in Quebec.Inventory of 94% ABV neutral spirit made available to health care establishmentsTo help alleviate the current shortage of disinfectant products, the SAQ has frozen its inventory of 94% ABV neutral spirit products and made it available to Quebec's Ministère de la Santé et des Services sociaux. The SAQ had already donated some 1,500 bottles of 94% ABV neutral spirit to a dozen hospital centres in Quebec.Food assistanceIn addition to its $1 million emergency donation to the Food Banks of Quebec network on March 18, the SAQ continues to encourage initiatives for assisting Quebecers who find themselves in a precarious situation. For example, the company has donated another $50,000 to La Tablée des Chefs, which has launched Les cuisines solidaires, a program aimed at creating an emergency stockpile of around 1.6 million meals to be stored by Food Banks of Quebec and distributed to people in need of prepared meals instead of foodstuffs.Price increases postponedIn view of the economic pressure placed on many households, the SAQ has agreed with its suppliers to postpone the retail price increases on wines and spirits normally planned for May. While price cuts are allowed on a continual basis, the SAQ limits price increases to two predetermined periods a year, in May and November. The effective date for the new prices will be based on how the ongoing crisis evolves.Support for restaurateursThe restaurant industry is particularly hard hit by the pandemic and the SAQ is keen to provide support to its partners. Among other things, the company has implemented a new procedure to facilitate product returns and made the payment conditions for permit holders more flexible. In addition, the SAQ is leveraging its various platforms to promote the take-out and delivery services offered by some establishments.Home delivery serviceSince April 6, customers who are voluntarily self-isolating or want to limit their outings can once again have their SAQ orders delivered directly to their home instead of a postal outlet. The home delivery service for online purchases has been reinstated and is now provided by Purolator. The $12 delivery fee remains in effect and continues to be donated to Food Banks of Quebec.Executive salaries frozenThe SAQ has decided to freeze the salaries of its executives for fiscal 2020-2021. It is also postponing this year's payment of performance-based variable pay to non-unionized employees, which is part of their overall compensation package, until September 2020, which is around the end the second quarter of the 2019-2020 fiscal year.In the extremely difficult economic and health situation faced by many Quebecers, the SAQ hopes its initiatives and decision to maintain operations will enable it to continue sharing with those in need.Click here to view SAQ's profile....
2020-04-17
Kids Sinking Because of Psych Wait Times: CBC, January 2015
Hundreds of kids are on the Hamilton Wentworth District School Board’s waiting list to be tested. But wealthier parents can pay for the testing themselves at a private clinic and buy their way out of the line. The testing is available for a fee of $2,000 to $3,500 – but many parents can’t afford that. A private psychologist who does the tests says families frequently come to her clinic after getting fed up with the wait at the board.That raises issue of unequal access for kids who are most vulnerable – those with learning disabilities in low-income areas who can't afford to pay for private tests....