2020-12-01
Hard Rock International Announces Platinum Sponsorship For "PLAY ON: Celebrating The Power Of Music To Make Change" Benefit Concert On Dec. 15
Primetime Special Features Star-Studded Lineup of Performances Including Machine Gun Kelly, Maren Morris and Sheryl Crow Along with Special Appearances by Bruce Springsteen, John Legend and Ringo Starr to Raise Funds for WhyHunger and the NAACP Legal Defense & Educational Fund, Inc.Hard Rock International, one of the world's most iconic entertainment and hospitality brands, announced today its platinum-level sponsorship for "PLAY ON: Celebrating the Power of Music to Make Change" (PLAY ON) benefit concert to bring awareness for transformational racial, social and food justice benefiting longtime partner WhyHunger and the NAACP Legal Defense & Educational Fund, Inc. (LDF). The primetime one-hour special airs Tuesday, Dec. 15, 2020 at 8 p.m. EST on CBS Network and will also be streaming on YouTube.The benefit concert features a star-studded lineup of performances streaming from iconic music venues from coast to coast, including the Troubadour in Los Angeles, the Apollo Theater in New York City and the Bluebird Cafe in Nashville. Performing artists include Andra Day, Bon Jovi, Jon Batiste, Gary Clark Jr., Machine Gun Kelly, Maren Morris, Sheryl Crow, Yola with The Highwomen and Ziggy Marley, LL COOL J featuring DJ Z-Trip, Sara Bareilles and Emily King, with special appearances by Bruce Springsteen, John Legend and Ringo Starr. The event will be hosted by award-winning stars Kevin Bacon and Eve."We're proud to sponsor an event that honors the music and philanthropic roots Hard Rock was founded on," said Jim Allen, Chairman of Hard Rock International. "This is a remarkable opportunity for us to play a role in what will surely be a legendary moment in music history that generates funds and awareness for causes near and dear to our hearts. Hard Rock was founded nearly 50 years ago on mottos that speak to the important unifying messages of today such as 'Love All – Serve All' and inclusivity with 'All is One.'"Sponsorship funds directly benefit WhyHunger and LDF through the Play On Fund created by Kevin Bacon's SixDegrees.Org. Viewers can donate to the organizations by texting the code "PLAYON" to 44-321. For more information about the PLAY ON benefit concert event, please visit www.PlayOnLive.org. Organizations:WhyHungerLDFHard Rock...
2020-12-01
AEG Global Partnerships to secure all naming rights and sponsorship deals for Olympia London and AEG Presents’ new music venue on site
 The state-of-the art live music venue will move into the £1.3bn regeneration scheme from 2023 The £1.3 billion Olympia redevelopment project, on a 14 acre site, will create a new cultural and innovation hub in west London. AEG’s award winning Global Partnerships team is to oversee all of the naming rights and partnership opportunities for the entire Olympia London campus, including the new music venue managed by AEG Presents. The team will present the assets to market and broker all deals on behalf of the developers. Will Dowdy, AEG Presents’ VP of Global Partnerships, commented: “The regeneration of Olympia is a huge milestone for entertainment in west London and the opportunities for brands to reach their target audience is vast. Our team have secured some of the very best partnerships across the globe and I have no doubt we will deliver the right deals at both our new music venue and across the whole Olympia campus.” A 4,400-capacity state-of-the-art, purpose built live music venue, to be located above the existing west exhibition hall, will be run by AEG Presents, the world-leading global music and live entertainment company. The developers, Yoo Capital and DFI, are also in advanced talks with other potential occupiers with strong interest being shown for the development’s four-screen arthouse cinema, 1,500-seat theatre, restaurants, shops, cafés, hotels and 550,000 sq ft of office and co-working space. The project will also see the enhancement of the existing exhibition halls and 2.5 acres of new public space created. Managing Partner of Yoo Capital, Lloyd Lee, said: “Welcoming millions of experience-seeking consumers, workers in the creative industries, exhibition attendees and tourists, Olympia is truly a unique showcase to the world right here in West London.” “Working closely in partnership with a world-class organisation like AEG, we have custom built a unique, single sponsorship team infrastructure which combines global marketing capability and global big data capability.  Our vision is to enable Olympia to act not only as a crucible for brands to develop and market themselves in new and exciting ways as they have been at Olympia for over 136 years, but now they will also benefit from valuable, next gen real-time big data insight into the success of their showcases so that they receive extraordinary return on investment. ” AEG Global Partnerships are industry leaders in the sponsorship world. They have negotiated the headline sponsorship of American Express presents BST Hyde Park, the music festival attended by more than 450,000 people each year. Brokered a landmark five year deal with Uber and Thames Clippers and also renewed the O2 naming rights deal of The O2 for a further 10 year, which was voted the best sponsorship of the last 25 years. Source: https://sponsorship.org/aeg-global-partnerships-to-secure-all-naming-rights-and-sponsorship-deals-for-olympia-london-and-aeg-presents-new-music-venue-on-site/Organizations:Olympia LondonAEG...
2020-12-01
Lions AFLW Announce New Co-Major Partner Price Attack
The Brisbane Lions have announced a new two-year co-major partnership with Price Attack for the club’s AFLW side.Price Attack CEO, John Pascoe, said he was excited to help grow women’s sport in Australia, supporting the AFLW club.“A recent survey showed 84 per cent of Australian sports fans are interested in women’s sport,” Pascoe said.“These are remarkable and inspiring women who empower women with their ‘can do’ attitude.“They are quick to meet with fans and share their individual stories and are proving to be strong role models in the community,” he said.Discussing Price Attack’s commitment to empower women, Pascoe said it is a value that is at the core of everything the company does.“Whether this is by providing employment opportunities in a thriving business or styling their hair for the next Zoom meeting: we are about creating confidence and our brand shares the values associated with women’s sport: inspiring, progressive, equality, inclusive, resilient and good for well-being along,” Pascoe said.Lions head of women’s football, Bree Brock, said the partnership is a great boost for the club.“Supporting women’s sport is so important and we are thrilled to welcome Price Attack to the Lions family,” Brock said.“We look forward to a great relationship and we encourage all members and supporters to visit their stores to buy some of their outstanding products,” she said.Alongside the partnership announcement, the Lions announced inaugural AFLW coach, Craig Starcevich will return to the club for his fifth season as head coach.Starcevich said: “It’s great to be back, it’s great to see the girls again and even more exciting to welcome Price Attack.”“Our sponsors have always been part of the family at our club and we really look forward to them joining us on our journey,” he said.Article by Joshua Hodson as published at https://ministryofsport.com.au/lions-aflw-announce-new-co-major-partner-price-attack/Organizations:Brisbane LionsPrice Attack...
2020-12-01
Walmart Canada kicks off Spark a Miracle fundraising campaign to support children's hospital foundations across Canada
The second annual campaign donates $2* to Children's Miracle network for every Walmart Teddy Bear** purchased in-store or online The holiday season may look different this year, and supporting Canadian families is more important than ever. As many Canadians begin to prepare for a unique holiday season, there are families and children who rely on support from Children's Miracle Network member hospitals across the country. As the largest corporate sponsor of Children's Miracle Network, Walmart Canada is committed to giving back to families through donations and fundraising support to help spread joy this holiday season. That's why Walmart is kicking off its Spark a Miracle fundraising campaign, today, on Giving Tuesday. Funds raised from the Spark a Miracle campaign directly benefit Children's Miracle Network Canada member hospitals and stay local to fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research. Together, Walmart, with its customers, will help Spark a Miracle this holiday season in three ways: Walmart's beloved Teddy Bear, who was introduced to Canadians in 2018, is featured again in this year's holiday commercial. Teddy is back spreading joy and helping to raise money for Children's Miracle Network. "The holidays are a time of year to celebrate and to give back. Walmart Canada, with the help of an adorable bear named Teddy, is very proud to support Children's Miracle Network and provide crucial funding for children's hospitals from coast-to-coast," said Nabeela Ixtabalan Executive Vice President, People and Corporate Affairs at Walmart Canada. "Despite these challenging times, we're committed as ever to helping children live better." In Canada, Children's Miracle Network raises funds to support 14 children's hospitals, ensuring children have access to the best healthcare possible. During the holiday season, it can be especially tough on families who are unable to spend time together at home, and even more so in the midst of the global pandemic. "The holidays are a time when people want to feel joy. Walmart is bringing joy to Canadians through the Spark a Miracle campaign for Children's Miracle Network, raising money for children's hospitals across Canada," said Mark Hierlihy, President and CEO of Canada's Children's Hospital Foundations. "Even during the holidays, children continue to require critical treatment and care at their local children's hospital. Now more than ever, they need the support of Canadians everywhere. We are grateful for generous partners like Walmart, their associates and customers, for all they are doing to raise money to help children." For more than 26 years, Walmart has been a strong supporter of Children's Miracle Network, raising and donating more than $155 million for the organization. More recently, to support Canadian children and their families during the COVID-19 pandemic, Walmart Canada contributed over $6.6 million for Children's Miracle Network through the "On the Frontlines to Help Kids Live Better" campaign. Organizations:Children's Miracle NetworkWalmart...
2020-11-30
Pittsburgh Steelers and BetMGM Announce Partnership
BetMGM Named as First Gaming PartnerThe Pittsburgh Steelers announced today that BetMGM, a leading sports betting and digital gaming company, is the team's First Gaming Partner. The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage."We are excited to introduce BetMGM to Steelers Nation," said Ryan Huzjak, Vice President of Sales and Marketing. "Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership."As a Proud Gaming Partner of the Pittsburgh Steelers, BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. As part of the agreement, BetMGM will become an Official Sports Betting Partner of the Pittsburgh Steelers once their online sports betting product launches later this year.Key details of the partnership include:Presenting Sponsor of the Steelers Kickoff pregame show which will be titled Steelers Kickoff Presented by BetMGMSweepstakes coined "Decade of Black & Gold" where one grand prize winner at the end of the season will receive two (2) club level season tickets and two (2) VIP Hospitality Tent Passes for 10 years. In addition, weekly prizes will be awarded, with other entrants winning signed Steelers merchandise. The contest will run throughout the entirety of the NFL season. Gameday media and weekly media including radio spots within Steelers programming such as The Point After, Players Show, Preview Show and In the Locker Room Show with Tunch & Wolf (ESPN Pittsburgh)TV commercial spot to run during the Mike Tomlin Weekly Press Conference on Tuesdays, Steelers Weekly on Saturdays, and Mike Tomlin Show on SaturdaysMatt Prevost, Chief Revenue Officer, BetMGM said, "Steelers Nation is one of the most passionate fan bases in professional sports and we're thrilled to bring the excitement of BetMGM to Steelers fans. We're eager to launch BetMGM's gaming offering in Pennsylvania and I can't think of a better way to kick off our entry into the state than through this monumental partnership."BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval. BetMGM's offering will expand to include sports betting before the end of the year.Organizations:Pittsburgh SteelersBetMGM...
2020-11-30
Service Member Salute: A Thanksgiving Surprise
During the month of November, the Bengals highlight the Salute to Service campaign, a year-round effort to Honor, Empower, and Connect our nation's service members, veterans, and their families. We appreciate and are grateful for the service and sacrifice service members make.This year, teaming up with Campbell's Chunky Soup and AFTA Cincinnati, we wanted to gift fifty military families in the Cincinnati area with all of the essentials for a Thanksgiving dinner. Forty-eight of those families received $100 Kroger gift cards, while two families were surprised by Who Dey, who completed all of their holiday shopping and delivered their groceries! In addition to their Thanksgiving delivery, the two families received a Campbell's Slow Cooker and recipes to incorporate all of the Campbell's cooking staples in their Thanksgiving dinners.With the support from Campbell's Chunky soup, the official soup sponsor of the NFL and a Proud Partner of the Cincinnati Bengals, and AFTA Cincinnati, we were able to make this Thanksgiving Surprise a success.Campbell's Chunky Soup and the Cincinnati Bengals continue to partner together on efforts to fight hunger and honor champions in the local Cincinnati community.Armed Forces Ticket Association (AFTA) Cincinnati has been a long time community partner of the Bengals. AFTA Cincinnati is a non-profit organization that partners with local Arts, Entertainment and Sports organizations to provide free and discounted event tickets for active military, retired military and veterans.On behalf of the Cincinnati Bengals, AFTA Cincinnati and Campbell's Chunky Soup, thank you to all military members who serve our country. Have a safe and healthy Thanksgiving!Organizations:Cincinnati BengalsAFTA - CincinnatiCampbell's Soup Company...
2020-11-27
Drone Racing League Partners With BodyArmor, Champion And Respawn
While other sports leagues and organizations are feeling the unrelenting strain and pressure due to the ongoing coronavirus pandemic, the Drone Racing League is whizzing by, going about as fast as their custom-built racing drones navigate through gates, turns and obstacles on a course.The DRL today announced the addition of new partners BodyArmor, Champion and Respawn as the world’s global, professional drone racing property speeds into conducting live events.“We’ve used this time to get smarter about our fans and dig into insights and analytics on our business,” DRL president Rachel Jacobson said. “With that intel, we’ve been able to pivot in some areas and double down in other areas, so we’ve been able to emerge in such a challenging time to really stake our claim.“We’re all about partnering with bold, forward-thinking brands who have great ambitions just like we do at DRL. These three made a ton of sense for us. As we continue to scale our sport, you’re going to see us continue to announce great, ground-breaking partnerships.”Founded in 2015 by Nicholas Horbaczewski, the Drone Racing League (DRL) features drone-racing pilots navigating custom-build drones at 90 mph via first-person view (FPV) through obstacle courses on both the DRL Simulator and in real life. It is broadcast around the globe on NBC, NBC Sports, Twitter, Facebook, Sky Sports, ProSieben, Groupe AB, and Weibo. The DRL in October announced two-time NBA champion Chris Bosh as its DRL Academy dean to spearhead STEM education and learning.BodyArmor, the better-for-you sports drink vying to be the top dog in the category by 2025, is venturing into the realm of esports and gaming for the first time with this partnership. Founded in 2011, the company is already the official sports drink of the MLS, UFC and U.S. Open, and features a talent roster including 2020 Masters winner Dustin Johnson, 2020 U.S. Open winner Naomi Osaka, James Harden, Megan Rapinoe, Christian McCaffrey, Sabrina Ionesu and Mike Trout.The partnership includes in-season product placement integrations and unique social content.“Esports is a growing, billion-dollar industry that has seen some incredible momentum lately, especially with the rise in competitive gaming and the sheer number of consumers and fans that watch and follow it,” said Michael Fedele, BodyArmor vice-president of marketing. “Given that BodyArmor is the fastest-growing sports drink in the category, it made sense for us to continue that momentum and partner with the Drone Racing League to hydrate its pilots and introduce our products to their millions of fans.”In conjunction with DRL’s first live event on NBC on November 22, Champion Athleticwear is releasing a new product line catered to drone racing fans, including a limited-edition DRL Flight Suit sweatshirt and sweatpants. Champion and DRL are also rolling out a national commercial spot to promote the product line and digital campaign, #aMillionChampionsflying.Founded in 2017, gaming furniture brand Respawn will provide “cockpits” for DRL pilots to utilize when training and flying from the comfort of their own homes via the DRL SIM.The addition of these three partnerships with more to be announced soon, according to Jacobson, is part of DRL’s mainstream expansion plans, especially with the holidays and end of the year fast-approaching and many sports still figuring out how to navigate the pandemic. The NBA settled on a December 22 start for its 2020/21 season, while the NHL is hoping to begin play on January 1, 2021.“We’re moving as quick as drones and we’re scaling this league to be more mainstream when you think about the next generation of sports and technology-loving fans and consumers,” said Jacobson, who joined the DRL in April. “Marketers have gotten smarter about audiences. We can’t continue to pour money into the duplication across the big-5 stick and ball sports if we’re talking to the same generation of fans. We have to get younger, more diverse, more tech-savvy.”Part of that plan, especially when it comes to integrating new, forward-thinking brands and companies will be magnified via live events. Previously a post-produced series, the DRL began conducting live events on November 19 and will continue to do so for the remainder of the 2020 season through December 27.“We’re excited and the team is rallying around this opportunity,” Jacobson said. “It allows us up until showtime to be working with companies and partners. There isn’t that planning of months and months, so we can move on a dime to get companies and brands integrated because we have this live opportunity. … We’re going live and we’re going to continue to innovate in our sport.”Article by Michael LoRé as posted on https://www.forbes.com/sites/michaellore/2020/11/20/drone-racing-league-partners-with-bodyarmor-champion-and-respawn/?sh=1caa12e937adOrganizations:The Drone Racing LeagueBodyArmorChampion (Hanes)Respawn...
2020-11-27
NFL Names Hyperice Official Recovery Technology Partner
Landmark Sponsorship Brings Recovery to the GridironHyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced a new multi-year sponsorship with the National Football League (NFL) that names Hyperice an Official Recovery Technology Partner of the league. The multi-year sponsorship kicks off Week 12 of the 2020 season on Thanksgiving Day.The partnership brings Hyperice's next-generation products and technologies to NFL facilities and environments –to optimize player performance, improve mobility, and speed up recovery post-game. Players will now have access to the full suite of Hyperice and Normatec technologies including Hypervolt, Hypersphere, Vyper and Venom lines."For years, Hyperice has worked closely with NFL players, and team performance and athletic training experts to enhance athlete recovery," said Jim Huether, CEO of Hyperice. "This progressive partnership with the NFL represents our collective commitment to prioritize player recovery and optimize performance, league wide. As partners, we will work together to deliver cutting-edge recovery solutions for years to come."Hyperice and the NFL will also work together with PFATS (The Professional Football Athletic Trainers Society) to deliver recovery technology solutions to NFL member clubs in an effort to prioritize player performance. Hyperice will collaborate with PFATS, to drive innovation and research aimed at improving athlete longevity league-wide. Hyperice will also integrate recovery technology into the NFL Scouting Combine, for prospects to use before, during and after participation in on-field drills. In addition, Hyperice will develop exclusive warm up, recovery and body maintenance video content with NFL players for the newly launched Hyperice App."We're thrilled to welcome Hyperice to the NFL family as an Official Recovery Technology Partner," said Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL. "With this partnership in place Hyperice products will be available across all 32 Club facilities providing our players access to the very best recovery technology to help them perform at the highest level."Since its inception Hyperice has centered athletes in its product and technology development and already is a mainstay with NFL athletes following investments from Patrick Mahomes, Christian McCaffrey, J.J. Watt, and Jarvis Landry."I've used Hyperice technology throughout my career as an instrumental part of my overall training and recovery routines to ensure I'm performing at my peak on game day," said Super Bowl MVP Patrick Mahomes. "This Hyperice /NFL partnership will allow an even greater level of accessibility for athletes to recovery technology, which will enhance player performance and elevate the game."Organizations:NFLHyperice...
2020-11-26
NYC-based MSP Tekscape Swings Into Florida Tech Market: Lands Big Kahuna Sponsorship With (Big Brothers Big Sisters of the Sun Coast) Annual Charity Golf Outing
NYC's Tekscape, Inc. was a proud "Big Kahuna Sponsor" for the Big Brothers Big Sisters of the Sun Coast 23rd Annual Tommy Bahama Bungalow Classic, one of Sarasota county's premier scramble golf charity events. Already established as one of Manhattan's leading IT solutions providers, Tekscape has also been making its way into the Florida tech market. The Bungalow Classic, a day-long golf tournament, annually draws attendees from local and well-known businesses around the Sarasota area, making the event a prime hotspot for brand awareness and networking, all while highlighting the BIG cause: providing valuable mentorship opportunities for children of the future.President & CEO David Smith spearheaded Tekscape's representation as one of the two major sponsors at the Classic, alongside three other key members to round up Team Tekscape: Senior Sales Executive, Jonathan Sporn, Alicia Psciuk, and Dave's close friend and former BIGS mentee, Kyle Mitchum. As the company's incumbent mission emphasizes cultivating relationships with clients to build better results, Tekscape values the importance of the Big Brothers Big Sisters philanthropy: helping youth, mostly from low-income or single households, foster enduring relationships, and gain the confidence to achieve educational success and improve their lives. "Special thanks to our Big Kahuna Sponsor, Tekscape, for their sponsorship in the 23rd Annual Tommy Bahama Bungalow Classic. The importance of providing a dedicated mentor to a child facing adversity has never been more apparent.  We appreciate the generosity of Tekscape and their support in our mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth." - Joy Mahler, CEO & President Big Brothers Big Sisters of the Sun Coast.CHILDHOOD SHAPES CHARITY Tekscape's partnership with Big Brothers Big Sisters of the Sun Coast also stems from a more personal perspective from Dave himself. Co-participant Kyle grew up in the BIGS program himself. As Tekscape continues to expand in Florida, Dave hopes to grow Tekscape's presence by establishing a charitable partnership with BIGS, allowing employee opportunities to mentor children in need."I was introduced to Big Brothers Big Sisters of the Sun Coast by my close friend and confidant, Kyle, who, as a kid, was in the program. As a child, I was adopted by my stepfather, so the subject of children and providing mentorship for growth holds a very special and personal place in my heart. During the event, (Joy) and I spoke of a potential partnership endeavor between Tekscape and BIGS Sun Coast to allow Tekscape employees opportunities for mentorship with Big Brothers Big Sisters. I'm excited to move forward on this, as I believe every child deserves a strong role model to help them shape their future in a healthy and positive way." – David Smith, Tekscape President & CEOOrganizations:BBBS Sun CoastTekscape...
2020-11-25
Honey and LA Clippers Expand Partnership, Introduce Honey Logo Patch on Clippers Jerseys
Honey brings smart shopping technology to Clippers fans across the worldThe LA Clippers and LA-based technology company Honey have announced that Honey will be prominently featured on Clippers jerseys moving forward, as the popular shopping and rewards brand expands its partnership with the team. Honey’s relationship with the Clippers launched in 2019 and has grown to include the jersey patch and other team assets that prioritize engaging with passionate Clippers fans. The partnership is part of the NBA’s International Team Marketing Program, and allows Honey to market internationally and share team content on digital and social media sites worldwide to reach the Clippers’ diverse fan base.“We are proud to wear the Honey logo on our jerseys as we grow our businesses together,” said Gillian Zucker, Clippers President of Business Operations. “Honey’s story is one of entrepreneurial success that is becoming more commonplace in LA, and partnering with a homegrown brand that has championship aspirations aligns with what we believe in and work hard for every day.”“The LA Clippers have aligned with Honey’s core values from the get-go and lead with commitment, passion and conviction,” said Honey co-founder George Ruan. “Our relationship continues to spotlight Honey among engaged sports fans and we are excited to enter a new phase of growth for our brands.”The partnership brings Honey’s unique online shopping technology to the Clippers’ interconnected fan community. Today, Friday, Nov. 20, shoppers can save 15% on Official Clippers Jerseys featuring Honey’s logo in the team’s ecommerce store, Clippers Fan Shop, by using Honey. Additionally, Honey will help fans find Black Friday, Cyber Monday and Holiday deals at shop.clippers.com. Together, Honey and the Clippers are finding synergies to bring smart shopping to the forefront of how fans buy online, ranging from everyday purchases to team and sports merchandise.The first year of Honey’s relationship with the Clippers featured several key elements that helped highlight Honey’s brand during a pivotal growth period for the tech company. Last season, Honey extended the reach of its partnership by becoming the naming rights partner for the renovated Honey Training Center: Home of the LA Clippers, and Honey’s logo was displayed on Clippers practice jerseys. For the 2019-20 season, Honey also led the “Steal of a Deal” ticket campaign, which gave fans the opportunity to purchase $10 tickets for each home game. Activation for the 2020-21 season will include digital sweepstakes, social media and increased exposure on Clippers television and radio broadcasts.Organizations:L.A. ClippersHoney...