2022-07-21
Left On Friday and Volleyball Canada Announce Partnership to Outfit Canada's Women's Beach Volleyball Teams in LOF's Premium Active Apparel
Left On Friday to design and produce the beach volleyball uniforms worn by Canada's women's teams on the Beach Pro Tour and at Major Games Volleyball Canada and swimwear company Left On Friday announced a three-year partnership today.  Left On Friday will design and outfit Canada's women's beach national teams with team uniforms, bikinis and accessories and be a major sponsor of Canada's National Beach Volleyball Championships (also known as Beach Nationals). Canada's top women's beach players will be wearing Left On Friday apparel as they compete for Canada at events all over the world. Left On Friday will also be designing and producing the beach volleyball "field of play" uniforms to be worn by Canada's women's teams at the 2022 Commonwealth Games, 2023 Pan Am Games and the 2024 Paris Olympics. To celebrate, Volleyball Canada and Left On Friday hosted an evening at the Toronto Beach Club featuring Team Canada athletes playing volleyball in their LOF apparel, designed to enhance and support the elite athlete's performance, along with a training session with Melissa Humana-Paredes and Sarah Pavan, who will soon be competing in Birmingham, England at the Commonwealth Games. Volleyball Canada's President and CEO Mark Eckert said "It was clear from the start Left On Friday wanted to support Canadian athletes and saw beach volleyball as an exciting group to work with. Left On Friday working with our beach national women's teams as they continue to reach the top of the podium at events around the world is a great fit." Left On Friday co-founder, Laura Low Ah Kee, said "Left On Friday is all about solving for an active beach lifestyle, creating swimwear that can take you from the volleyball court to a barbecue at the beach. As a Canadian brand and having grown up playing volleyball, it is so exciting for us to support and work with Team Canada's athletes as they compete and prepare for the Paris Olympics in 2024." Left On Friday co-founder, Shannon Savage said, "We have always worked alongside athletes to design and test our swimsuits, so we are thrilled to work with Team Canada's players to continue creating swimsuits that are made to perform. How a suit fits and functions means everything to us. We know that if your suit stays put, functions and you feel great in it, you can achieve anything you put your mind to." "I am so excited about the partnership between Volleyball Canada and Left On Friday. Left On Friday's swimwear is designed with the active woman in mind, and is the perfect mix of beauty and function. I know that I will look great and feel confident playing in Left On Friday swimwear," said Sarah Pavan, two-time Olympian, 2019 World Champion and 2018 Commonwealth gold medalist, beach volleyball. "I'm so excited about this partnership because Left On Friday is such a thoughtfully curated line of swimwear for active women. They're designing uniforms that keep up with us, are versatile and flattering. I also love that Left On Friday is designed here in Canada and uses high quality fabrics from Italy. It's just a premium line that allows us to pursue our passion in style and focus on the mission at hand," said Melissa Humana-Paredes, 2020 Olympian and 2019 World Champion, and 2018 Commonwealth gold medalist, beach volleyball. ...
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2022-07-21
New Strava Initiative Strives to Get More Women to the Starting Line in Professional Sports
Strive for More™ initiative brings together athletes and fans to push for equity in women's sports  Strava, the leading social platform for athletes and the largest sports community in the world with more than 100 million athletes, today announced the launch of 'Strive for More,' a new initiative and $1 million financial commitment over the next three years around equity and inclusion in professional sports. As the Tour de France Femmes avec Zwift kicks off for the first time in thirty-three years, Strava is focusing on getting more women to the starting line by teaming up with athletes, fans and organizations to show their support and take action.  Many female athletes in pro sports such as cycling are holding down regular 9-5s to fund their careers. Statistics support how difficult it can be to get and stay in the sport–almost half of female pro cyclists work a second job or are supported financially by a family member to race in the road peloton. A closer look at the tiers of women's racing show that 65 percent of Continental Team riders are working a second job vs. only 25 percent of World Tour Riders. As one of the first actions of 'Strive for More' Strava will help develop and support operations of The Cyclists' Alliance through a new donation that will aid professional female cyclists during and after their careers.  "This funding isn't just funding, it is an endorsement of our work and supports the growing coalition of the like-minded in our sport, amplifying athletes' voices to collectively raise the standards for all women in cycling," said Iris Slappendel, Executive Director of The Cyclists' Alliance. "It will revolutionize the representation we offer and provide the opportunity to make the dreams of our members a reality. Partnerships enable the TCA to continue advocating for a safe working environment with equal rights, opportunities and pay – as the only independent union representing over 220 riders." Strava has also teamed up with notable athletes such as Marianne Martin, the first American to win the Tour de France Femmes, Ayesha McGowan, the first African American woman on a professional road cycling team, Lizzie Deignan, the winner of the first-ever women's edition of Paris-Roubaix and others, to show their support for female pros across all sports with the 'Strive for More' pledge. Each signature of the pledge shows female athletes the importance of their place in professional competition and will create an opportunity for people to stay plugged in on ways they can team up with Strava to make an impact. "As the largest sports community in the world we have a responsibility to ensure all athletes have access to the same resources and support that they need to achieve in professional competition," said Zipporah Allen, Chief Marketing Officer at Strava. "Strava is a starting point to provide greater connection and community for athletes through our platform, and we remain dedicated to doing more. As a proud sponsor of the Tour de France and Tour de Femmes avec Zwift and partner of The Cyclists' Alliance, we believe in creating lasting change not only in women's cycling, but also for women in a number of professional sports as part of the 'Strive for More' movement."  To illustrate the resilience and strength of women in the peloton, Strava released a new digital video that is an emotional call for the entire sports industry to strive for more, just as all eyes tune in to the women's peloton on July 24th. The digital video features the next generation of powerful female cyclists including Vida Lopez de San Roman, a three-time national champion. To view the digital video and sign the 'Strive for More' pledge to stay connected on how to support female athletes visit www.strava.com/striveformore. For more information on Strava or to start a free subscription trial visit www.strava.com. ...
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2022-07-20
CFL And BASF Partner To Recognize Canadian Farmers
Canadian farming community to be celebrated throughout the 2022 seasonThe Canadian Football League (CFL) and BASF Canada Agricultural Solutions (BASF) are partnering to shine the spotlight on the country’s farming communities, highlight the importance of Canadian agriculture, and celebrate the 25th anniversary of InVigor® hybrid canola.“We’re proud to partner with BASF to recognize Canadian farmers and their families,” said Tyler Mazereeuw, Chief Revenue and Marketing Officer at the CFL. “At the heart of Canadian agriculture are the same values that we champion at the league – hard work, determination and service to the community. Farmlands and football fields are rooted in the same love for this country and the people who call it home.”To help celebrate Canadian farmers, CFL fans and BASF customers can take part in the InVigor® Salute to Farmers contest. Launching this August and running throughout the 2022 regular season and the Grey Cup Playoffs, people are invited to share the stories of farmers and their families, and their incredible impacts on their local communities. One family will be invited to the 109th Grey Cup in Saskatchewan, where their tremendous efforts in support of the country will be recognized in front of a championship-level crowd at Mosaic Stadium.“Canadian farmers are the reason for the success of InVigor® hybrid canola,” said Brent Collins, Head of Seeds & Traits, Canada. “Together we’ve grown over the past 25 years and during this anniversary milestone, we want to take a moment to say thank you and recognize all that Canadian farmers do to help build their communities and the agriculture industry in Canada.”As part of the partnership, the iconic Grey Cup trophy will be making a special appearance at the BASF booth at Ag in Motion 2022 – Western Canada’s Outdoor Farm Expo from July 19-21 in Saskatchewan.“Canadian farmers are the champions of the agricultural industry, not just here in Canada but across the world,” continued Collins. “Celebrating and thanking InVigor growers is incredibly important to us, and we hope that bringing our country’s most storied trophy to Ag in Motion provides our growers with a fun and unique opportunity that helps to show our appreciation of them.”...
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2022-07-19
Fineqia Joins Mental Health Awareness Bike Ride Sponsorship with Ride for Keith
Fineqia International Inc.  has sponsored Ride for Keith, a 1,100-mile bike ride supporting men's mental health. From July 5 to 18, four people cycled from London, U.K. to Acqui Terme, Italy except for crossing the English Channel via a ferry. "The reason for this insane venture is that during lockdown one of my relations sadly lost his life after a history of mental health problems. We decided to do something in his name and turn a tragedy into something positive", said Fineqia's Chairman Martin Graham, who participated in the bike ride. According to the U.K.'s National Health Service (NHS), more than two in five men suffer from mental health issues, which is becoming increasingly recognized as a growing problem in society today1. This statistic only considers those who admit having a mental health issue and therefore, the actual proportion is likely to be much greater. Ride for Keith is supported by Fineqia, as we believe that mental health at work and good management go hand in hand. There is strong evidence that workplaces with high levels of mental wellbeing are 4 more times productive, according to the World Health Organization (WHO). This aligns with Fineqia's belief of helping address the importance of wellbeing at one's workplace.  Ride for Keith has teamed up with Shout 85258. A confidential, free, 24/7 text-messaging support service for anyone who is struggling to cope. ...
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2022-07-19
Team Canada partners take the extra step in support of high performance sport
It takes a nation of supporters to help our athletes be at the top of their game at the Olympic Games.Those supporters include Team Canada’s marketing partners, several of which directly impacted Team Canada athletes by raising incremental funds for the Canadian Olympic Foundation through their campaigns during the Beijing 2022 Olympic Winter Games.The contributions of these partners will make a significant difference for athletes across the country. The funds will support training, coaching, nutrition, travel, and equipment – all of which are essential components to helping athletes reach the top of the podium and inspire the next generation of Canadians.We want to thank our partners at Air Canada, Visa, Canadian Tire Corporation, Toyota, Kraft Heinz, and Molson Coors for their support of the Canadian Olympic Foundation. Here is a quick look at what they did.  Air Canada x Visa Seat Sale = $100,000 DonationAir Canada and Visa teamed up to celebrate Team Canada’s athletes and their Olympic dreams by offering savings on flights to more than 150 destinations worldwide during Beijing 2022.As part of this seat sale, whenever customers paid with Visa, a donation was made to the Canadian Olympic Foundation. The promotion resulted in $100,000 to support the next generation of Team Canada Olympians.Canadian Tire Puck Pass Challenge = $100,000 DonationThe true spirit of the Olympic Games is the connection of people through the power of sport. The Canadian Tire Puck Pass Challenge brought that to life in a fun way during Beijing 2022.The program encouraged Canadians from coast to coast to coast to “pass the puck” in support of Team Canada athletes and then share a video of their best stick handling moves on social media while tagging @CanadianTire and #WeAllPlayForCanada. It was all for several good causes, as with every pass, Canadian Tire donated $1 to charity. That resulted in a total contribution of $300,000 – split evenly between Jumpstart, the Canadian Olympic Foundation, and the Paralympic Foundation of Canada – to help grow participation in sport across Canada.Toyota Wave = $50,000 DonationCanadians were encouraged to join the #ToyotaWave again for Beijing 2022.With every share or comment using #ToyotaWave, Toyota donated $1 in support of Team Canada athletes. That resulted in a total charitable contribution of $100,000, divided evenly between the Canadian Olympic Foundation and the Paralympic Foundation of Canada.Kraft Heinz = $20,000 DonationAs Team Canada athletes were preparing to travel to Beijing in January, Kraft Heinz was encouraging Canadians to support their Olympic dreams. For one week, every Kraft Heinz product purchased at participating stores was worth a 10-cent donation to the Canadian Olympic Foundation. That added up to a total contribution of $20,000.Molson Maple BeerUp = $10,000 DonationA breakfast-appropriate alternative to beer is what Molson cooked up with a Quebec-based syrup company. Beer-infused maple syrup was an idea sparked by the Olympic competition schedule. Team Canada athletes were often competing for medals in the early morning hours here at home, which was nighttime in Beijing.Canadians hoping to try the Molson Maple BeerUp with their pancakes or waffles had the opportunity to fill out the entry form for a chance to win a can of Molson Canadian, Molson Ultra or Molson Export Maple Beerup. Every entry resulted in a $5 donation by Molson to the Canadian Olympic Foundation, adding up to a grand total of $10,000....
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2022-07-19
Canada Basketball And Gatorade Canada Announce Multi-Year Partnership Ahead Of The Inaugural GLOBL Jam
Canada Basketball and Gatorade® Canada, a leader in fuelling athletic performance, announced a new multi-year partnership that will establish Gatorade Canada as the official Isotonic and Hydration partner of Canada Basketball and an event partner for the upcoming GLOBL JAM FIVES international showcase. Gatorade Canada will also fuel Canada Basketball’s youth elite development programs, including age-group assessment and training camps ahead of all upcoming international competitions. In addition, Gatorade Canada will support the 15U & 17U Canada Basketball National Championships, which feature elite age-group athletes from across the country proudly representing their province or territory. Following a two-year hiatus due to COVID-19, the 15U & 17U Canada Basketball National Championships return this summer and will run August 1-6, 2022 in Edmonton, AB (Men) and Sherbrooke, QC (Women).“Gatorade is one of the most recognizable international sports brands with an undeniable history of fuelling high-performance athletes for over 50 years,” said Michael Bartlett, President & CEO of Canada Basketball. “With the support of partners like Gatorade Canada, we can ensure that our athletes and teams are fuelled for success as we continue to pursue the podium.”Gatorade Canada will also be integrated into Canada Basketball’s Junior Academy Program (JRA). Part of Canada Basketball’s Targeted Athlete Strategy (TAS) program, Jr. Academy was launched in 2009 and serves as the entry point into Canada Basketball's High Performance Athlete Development Pathway. The program, which provides youth with an opportunity to train and develop in a high-performance environment, has produced several NBA Draft picks, including R.J. Barrett, who was selected third overall in 2019. “We’re thrilled to partner with Canada Basketball and help fuel their athletes at all stages of their athletic journey,” said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. “At Gatorade Canada, we continue to focus on breaking down the barriers that keep our youth from  playing the sports they love and that includes developing strong, diverse partnerships. We look forward to making a stronger impact on basketball in Canada with this National Sport Organization.”Slide 6 of 7.Gatorade Canada’s mission is to fuel athletes through ingredients backed by science; helping to drive high-performance during their most intense game moments. Gatorade Canada continues to be at the forefront of the sports industry with a focus on long-term partnerships and diversity and inclusivity, while supporting youth athletes in achieving excellence.Gatorade Canada and Canada Basketball will also provide fans with exclusive behind-the-scenes access across social media from training camps and competitions....
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2022-07-18
CarMax Announced as Official Auto Retailer of the National Women's Soccer League
The National Women's Soccer League and CarMax , the nation's largest buyer and seller of used cars, announced today a multi-year partnership. CarMax is now the Official Auto Retailer of the NWSL - the first in league history - and will serve as the presenting sponsor of the NWSL Shield, awarded to the club with the best record at the conclusion of the regular season. As part of the partnership, CarMax has committed to doubling the bonus pool awarded to the winning team of the NWSL Shield, increasing it from $5,000 to $10,000 per player.The CarMax partnership supports the broader effort to provide an equitable, high-quality experience for female athletes on and off the field."This new collaboration is yet another indicator of the steadily increasing value of women's sports around the world and a testament to CarMax's enthusiasm towards achieving equity in sport," said NWSL Commissioner Jessica Berman. "We're excited to welcome a partner who shares both our passion for the game and a commitment to leveling the playing field for the remarkable athletes that call our league home.""CarMax is an ardent supporter of women's sports and we are committed to helping increase the visibility of these incredible athletes and teams," said Sarah Lane, Vice President, Marketing at CarMax. "The NWSL and their passionate fans are driving the future of sports by standing up for the empowerment of women athletes. At CarMax, empowering our customers, associates and communities is core to what we stand for. We believe everyone should have the same opportunities to reach their full potential and CarMax is committed to supporting organizations that are fulfilling this commitment and making a positive impact."CarMax will also assist in the creation of activations to bolster excitement and engagement for fans at home and onsite at league events, including the 2022 NWSL Championship.In addition to their collaboration with the league, CarMax has also joined NJ/NY Gotham FC as the team's jersey partner and exclusive auto retailer, furthering its commitment to investing in women's sports partnerships at both the national and club level. The partnership will include various fan engagement campaigns as well as activations surrounding women's empowerment.Source: https://www.oursportscentral.com/services/releases/carmax-announced-as-official-auto-retailer-of-the-national-womens-soccer-league/n-5856422...
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2022-07-18
Bush's Beans Named "Official Beans of the Southeastern Conference"
The multi-year sponsorship integrates Bush's into SEC Network programming and on-site activations with SEC Nation and conference championship eventsToday, Bush's® Beans announced a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the "Official Beans of the SEC." The new partnership begins this week with an on-site presence at SEC Kickoff in Atlanta.Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9070351-bushs-beans-official-beans-of-the-southeastern-conference/Whether celebrating with a bowl of chili made with Bush's Chili Beans or serving Baked Beans alongside tailgating favorites, Bush's Beans is a natural fit for gameday gatherings. "Nestled in the foothills of the Smoky Mountains, our brand has been rooted in the heart of SEC country for over a century," said CEO Al Williams. "We're excited to strengthen our connection with SEC fans and bring even more joy and good times to gamedays. We think this is the start of a beautiful partnership."The sponsorship includes integration of Bush's Beans on SEC Network programming and within the SEC footprint through SEC Nation, the network's traveling football pre-game show. Bush's Beans will also activate on-site at SEC FanFare at the football championship in Atlanta and will have a presence at other major SEC championship events. There might even be an appearance from the one and only spokes dog, Duke."The addition of Bush's Beans as an SEC official sponsor fits perfectly with our fans' tailgating experiences for football and gatherings throughout the year. With their headquarters in the SEC footprint, we are pleased to welcome Bush's Beans to the SEC sponsor family," said SEC Commissioner Greg Sankey."It is going to be an exciting season," said Williams. "We look forward to showcasing Bush's as That Beautiful Bean Company on SEC Network and at various SEC events throughout the year."...
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2022-07-15
Melbourne Victory Partners With Corpay Cross-Border For Its Manchester United Friendly
Melbourne Victory is pleased to announce that Corpay’s Cross-Border business will be the Club’s Official Front of Shirt Partner for this week’s friendly against Manchester United.Corpay will feature front and centre of the special edition Melbourne Victory jersey launched by Ultra Football as Tony Popovic’s side face the English giants at the Melbourne Cricket Ground.Melbourne Victory Managing Director, Caroline Carnegie said she was thrilled to be able to feature Corpay in such a significant match for the Club.“We’re incredibly proud to have Corpay on the front of our jersey for the match against Manchester United,” Carnegie said.“Just like many of our international friendlies, this match will provide incredible exposure for Melbourne Victory and Corpay and an opportunity for both of our brands to be showcased across the globe against one of the giants of world football.”Corpay Cross-Border Solutions, VP, Cross-Border Marketing, Brad Loder said he was excited to partner with a Club like Melbourne Victory in its match against Manchester United.“Our team in Australia looks forward to participating in the events surrounding the match, and the opportunity to highlight the benefits of our comprehensive cross-border payments and FX risk management solutions, along with our payments experience gained within the world of sports,” Loder said....
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2022-07-15
Continental Tire To Sponsor North Carolina Football Club
Continental Tire is adding to its soccer platform with this new sponsorship.Continental Tire is adding to its well-rounded soccer platform by supporting North Carolina FC (NCFC) and North Carolina Courage. The Continental logo will appear on the back of both men’s and women’s jerseys and in addition, Continental Tire will receive in-stadium exposure at the team’s home stadium, WakeMed Soccer Park located in Cary, North Carolina.“We’re proud to add the North Carolina Football Club’s men’s and women’s teams to our robust soccer platform,” said Travis Roffler, director of marketing for Continental Tire. “The growth of soccer in the U.S. has been phenomenal and we’re pleased to continue growing our program with the addition of a professional club right in our own backyard.”The sponsorship is in addition to Continental Tire’s long-standing partnership with Major League Soccer (MLS) and U.S. Soccer as an official partner and the official tire. As soccer continues to grow in the U.S., so does Continental Tire’s commitment to the sport and its passionate fans.“We are proud to be partnering with such a nationally recognizable brand as Continental Tire,” said Curt Johnson, North Carolina Football Club president and general manager. “As we continue to grow as a brand and an organization, working toward our goal of providing the highest level of men’s and women’s professional soccer in North Carolina, we feel that our core values align with theirs. Continental Tire has been a strong affiliate of our organization in the past, and we are excited about the increased role they have taken on for the 2017 season.”...
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