2020-08-17
DoorDash signs multi-year deal with RPM and Bubba Wallace
Richard Petty Motorsports and Bubba Wallace add another sponsor to their stable, DoorDash.The meal delivery service, a last-mile logistics platform, will adorn the No. 43 Chevrolet Camaro ZL1 1 LE in seven NASCAR Cup Series races in 2020 as part of a multi-year deal. DoorDash will make its NASCAR sponsorship debut in the Go Bowling 235 at the Daytona International Speedway Road Course.In addition to Daytona, DoorDash will adorn the No. 43 at Dover International Speedway (race one) before the playoffs. The Drydene 311 at Dover marks Wallace’s 100th NASCAR Cup Series start.In 98 previous Cup Series starts, the Chevy Racing driver has two top-five and eight top-10 finishes. Wallace’s best finish, second, came in the 2018 Daytona 500.In the playoffs, Wallace will represent DoorDash at Richmond Raceway, Las Vegas Motor Speedway, Texas Motor Speedway, Martinsville Speedway, and Phoenix Raceway.“The DoorDash symbol is synonymous with speed and technology and that’s what Richard Petty Motorsports intends to deliver with our No. 43 DoorDash Chevrolet Camaro ZL1 1LE,” Wallace said.Like Columbia Sportswear, Beats by Dre, and Cash App, Wallace is the first NASCAR ambassador for DoorDash. The company also joins the U.S. Air Force, Coca-Cola, McDonald’s, Transportation Impact, and World Wide Technology as sponsors of Richard Petty Motorsports and Wallace.“This partnership enables us to engage with the racing community through one of the most exciting and forward-thinking athletes in the sport,” explained Tony Xu, DoorDash chief executive officer and co-founder. “We’re proud to support an ambassador like Bubba with on-track excellence, off-track commitments, and values that are so well aligned with ours.”The partnership adds to the sponsorship portfolio for RPM. Prior to the season the team co-owned by NASCAR Hall of Famer and seven-time champion Richard Petty did not have a full season of sponsorship.Victory Junction, a charity hole-in-the-wall camp for children led by Petty family filled the gaps. The Victory Junction Gang Camp was founded after the tragic loss of fourth-generation racer Adam Petty at New Hampshire Motor Speedway in 2000.“From a business perspective, the addition of DoorDash expands our resources, enabling us to build the best team and in turn grow our organization at a pace that will enhance our ability to win races,” admitted Brian Moffitt, chief executive officer at Richard Petty Motorsports. “DoorDash empowers businesses to grow, and this partnership is a direct result of that philosophy.”Wallace has 12 starts on road courses across all three of NASCAR’s National Series. In the Cup Series, his best finish, 24th, came at the Charlotte Motor Speedway Roval last year.The 26-year-old also has two top-five and four top-10 finishes on road courses. In the Xfinity Series, Wallace has a best finish of fifth and three top-10s.In the Truck Series, the Mobile, AL native has one top-five. That top-five is a career-best road course finish for Wallace, fourth, at Canadian Tire Motorsport Park.The third-year NASCAR Cup Series driver also has two road course starts in the ARCA Menards Series East. In both races, Wallace earned top-10 finishes.The race at Watkins Glen International was realigned due to COVID-19 concerns. The Daytona International Speedway Road Course assumed the place of The Glen’s race.Wallace, along with other Cup Series drivers will have no practice or qualifying at the new 3.61-mile course. He is scheduled to start the race from the 19th position on the grid. The starting grid is based on position in owner’s points, fastest lap and  finishing position in the previous race at Michigan International Speedway.Entering the Daytona road course, Wallace is 20th in the points standings, 137 behind the playoff cutoff held by fellow Chevy Racing driver William Byron. He is 516-points behind leader Kevin Harvick. Only four races remain in the regular season for the Cup Series.Article by Seth Eggert as posted on Kickinthetires.Click here to view Bubba Wallace's profile.Click here to view DoorDash's profile....
2020-08-17
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
The National Basketball Association has signed a multiyear marketing deal with DoorDash making the California-based delivery service the official on-demand delivery platform of the NBA, as well as the Women’s National Basketball Association and NBA 2K League.Coinciding with the start of the 2020 NBA Playoffs in the league’s revived season in Orlando, Florida, the deal’s arrival marks the NBA’s first agreement in the on-demand delivery platform category, as well as DoorDash’s first league-level sports alignment.In part seeking to aid the NBA’s ongoing efforts in and around Black empowerment and economic and social justice, DoorDash has created the new #PlayItForward Challenge. The company will donate $1 to the National Urban League for every order placed through the DoorDash platform to a Black-owned restaurant, up to $100,000. DoorDash will also offer $0 delivery fees from all merchant partners in its program to support Black-owned businesses.The #PlayItForward Challenge is being supported on social media by more than 10 NBA players, including Washington Wizards guard Bradley Beal and New Orleans Pelicans guard Jrue Holiday. “This partnership will bring together food, sports, culture, and technology to create memorable experiences for fans, while at the same time advancing our shared values of diversity, access, and empowering local communities,” said Tony Xu, DoorDash chief executive and co-founder. In the agreement, DoorDash will become the first-ever presenting partner of the NBA 2K League Playoffs and Finals, and will see a series of in-game activations with that property. DoorDash will also also become an associate partner of future league marquee events, and will create other exclusive offers for fans.A new multiplatform ad campaign, entitled “Food Is Life,” will highlight the company’s new NBA partnership, featuring fans celebrating live sports at home with food. The NBA’s home-based audience, like that of any other major sports league league, is particularly critical now due to widespread restrictions on live attendance due to the ongoing Covid-19 pandemic.“This new partnership is a timely first for us as DoorDash is unique positioned to amplify our efforts to engage with fans who are watching games from their homes while also stepping up to support the Black-owned businesses in their communities – a key priority and area of focus across our leagues,” said Dan Rossomondo, NBA senior vice president and head of media and business development.Article by Eric Fisher as posted on Sport Business.Click here to view the NBA's profile.Click here to view DoorDash's profile....
2020-08-13
Yankees sign TikTok sponsorship deal
The New York Yankees aren’t turning down a sponsorship opportunity, even if it runs afoul of President Donald Trump’s position on the sponsor.The Beijing-based video app TikTok signed a deal to back the baseball team, Sportico reported Tuesday.DISTROSCALELast Thursday, Trump signed an executive order that would prevent TikTok from operating in the United States unless it is sold by its Chinese owners within 45 days. According to the order, the app “threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information — potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information for blackmail, and conduct corporate espionage.”The Yankees’ deal with TikTok would expire if Trump’s ban takes hold next month, per Sportico. Otherwise, the sponsorship would go for two more years.The original terms of the agreement, which was in the works for months, according to Sportico, would have included branding signs at Yankee Stadium. However, the Yankees and all other Major League Baseball teams are currently playing in vacant stadiums due to the coronavirus pandemic.The deal would have netted the Yankees $10 million annually, according to the report. It was unclear if the pandemic affected that figure.TikTok is extremely popular with tweens and teens, a group being targeted by MLB, whose viewership skews older than that of the other major U.S. pro sports leagues.Click here to view the New York Yankees profile.Click here to view TikTok's profile....
2020-08-13
Bubba Wallace, Columbia Sportswear sign multi-year deal
Four days after Bubba Wallace teased a potential deal, Columbia Sportswear and Richard Petty Motorsports announced a multi-year deal with the driver.Wallace will be the newest brand ambassador for the outdoor clothing company, which will also serve as a sponsor on Wallace’s No. 43 Chevrolet in the Aug. 23 Cup race at Dover International Speedway.“Columbia Sportswear is a perfect fit for my lifestyle away from the track,” Wallace said in a press release. “I love spending time outdoors – boating, golfing, hiking, photography – just anything to help me decompress from a hectic racing schedule. I’m beyond excited to be a part of the Columbia family and can’t wait to work with them on some unique content and fly their colors next weekend at Dover.”Columbia will use Wallace and its team sponsorship to promote its product lines and proprietary technologies, including its PFG (Performance Fishing Gear) collection.“There has always been a strong correlation between NASCAR and Columbia, especially with PFG,” Joe Boyle, Columbia Brand President, said in a press release. “We are excited by the opportunity to work with Bubba and Richard Petty Motorsports to engage our shared fans.”Added Boyle, “In addition to his racing talent, Bubba is a charismatic and courageous leader. It is his internal fortitude that most aligns with the Columbia brand and our Tested Tough ethos. Bubba is a Tested Tough trailblazer and we are thrilled to be working with him.”This is the second big sponsorship deal for Wallace in the last month. On July 14, RPM revealed a multi-year sponsorship deal with Cash App. The deal included primary sponsorship in five races this season. Three races remain at Darlington Raceway, Bristol Motor Speedway, and Kansas Speedway.Wallace’s contract with RPM expires this season. Wallace told NBCSN’s Marty Snider last weekend that he has offers from RPM and Chip Ganassi Racing.Entering Sunday’s race on the Daytona International Speedway road course (3 p.m. ET on NBC), Wallace has a career-best four top-10 finishes this season, including a ninth-place finish Saturday in Michigan.Article by Daniel McFadin as posted on NBC Sports.Click here to view Bubba Wallace's profile.Click here to view Columbia's profile....
2020-08-13
Budweiser and Coca-Cola's sponsorship of the giant Sturgis motorcycle rally undercuts their COVID-19 advertising strategies, which emphasize social distancing
The continued spread of COVID-19 has led to the cancellation of an untold number of gatherings large and small, but it hasn't stopped the Sturgis Motorcycle Rally. Even amid the pandemic, city planners in the otherwise sleepy South Dakota town expected 300,000 to 350,000 motorcycle enthusiasts to attend this year's iteration of the annual 10-day event, reported local CBS affiliate Keloland.com.  Over the first few days of the rally, which runs through this weekend, attendees, many of them going mask-less, repeatedly gathered in large groups, worrying public health officials. They also created a potential headache for giant American brands like Budweiser, Coca-Cola, and Jack Daniels, which sponsor the rally and host breakout events. "Many at the rally opted to go maskless, despite advice from local officials who hung signs around the small city," Insider's Jim Urquhart and Haven Orecchio-Egresitz reported from Sturgis. "The city of Sturgis canceled the daily events it would have otherwise held in order to discourage crowding," they added."It didn't seem to help." Perhaps most notably, Smash Mouth frontman Steve Harwell, who performed at Sturgis, told the crowd, "We're all here together tonight. F--- that COVID s---." So far, the coronavirus has killed some 160,000 Americans. Photos and reports coming out of Sturgis may cast a questionable light on the companies sponsoring this year's event. Some, like the Pappy Hotel Campground, are local businesses that can benefit greatly from the huge event, which usually attracts nearly a half-million people who spend more than $2 million.  Others are multinational public corporations, the kind whose advertising arms have leaned into the advice of public health officials, churning out ads encouraging consumers to stay safe and make the most of being at home. As the New York Times' Amanda Hess wrote in May: Dozens of TV and online ads have angled to position brands within the pandemic experience, deploying inspirational pop music and gravelly voice-over artists to assure us that in "these unprecedented times" (Buick), that "in times as uncertain as these" (Chick fil A), "we're all living a new normal" (State Farm), but "even now, some things never change" (Target) because "our spirit is what unites us" (Dodge). Among them is Coca-Cola, which has settled on an ad strategy promoting the human spirit while advocating for social distancing and other health measures aimed at limiting the spread of the coronavirus.  So it may seem odd to spot Coke signs and ads around the Sturgis rally, which public health officials said "pose(s) a risk for covid-19 transmission." A Coca-Cola spokesperson pointed to a local bottler for the decision. "Our local distributor in South Dakota, Coca-Cola Bottling Company High Country, has been a long time sponsor of the Sturgis Motorcycle Rally," the spokesperson wrote in an email to Business Insider. "This year's sponsorship commitments were made well before 2020."  Budweiser, which did not return a Business Insider request for comment, aired ads in March that praised healthcare "heroes" for their fight in battling the coronavirus. But at Sturgis, Budweiser's name is emblazoned on the concert stage where thousands can pack in to watch the kind of live performances that in most places have been canceled. Gathering in crowds while cheering and singing is an easy way to spread the coronavirus — and tax the healthcare workers that Budweiser has praised.  While some companies made efforts to make sure their own events were socially-distanced, others didn't — and Sturgis residents are worried about what happens next after the rally ends this weekend. Some 60% said in a city survey that they believed the rally should be postponed, according to the Associated Press. "This is a huge, foolish mistake to make to host the rally this year," Sturgis resident Lynelle Chapman said at a June city council meeting, according to the AP. "The government of Sturgis needs to care most for its citizens." But the show has gone on, and so the major brands have worked to balance meeting contractual agreements with following public health advice. Like Coca-Cola, Harley-Davidson has a long-term sponsorship agreement with Sturgis. A spokesperson said the motorcycle maker's events have centered around socially-distanced riding. "We will be focusing our support in ways that are consistent with our health and safety goals instead of large consumer activations," she wrote in an email. "Fortunately, the Sturgis Rally isn't restricted to concerts and parties – the true experience is rooted in riding and the spectacular routes that surround the event." Jack Daniel's took a similar stance, nixing its planned public events. "Jack Daniel's events in the COVID-19 era require a level of thoughtful conservatism and a process to follow to ensure personnel, consumers and business partners are safe and healthy," a spokesperson told Business Insider. "We donated 10,000 bottles of hand sanitizer to the City of Sturgis and turned our traditional event space into a free overnight parking lot for motorcycles to remind our friends that bottles and throttles don't mix." Unless you're talking about those bottles of hand sanitizer. Click here to view Sturgis Buffalo Chip's profile.Click here to view Coca-Cola's profile.Click here Budweiser's profile.Click here to view Harley Davidson's profile.Click here to view Jack Daniel's profile....
2020-08-13
National Car Rental extends with PGA of America
The PGA of America and National Car Rental have expanded their multi-year partnership as they enter into a new era, highlighted by National’s deepening investment in growing the game.National will retain its status as the “Official Rental Car” of the PGA of America, PGA Championship, Ryder Cup USA, KPMG Women’s PGA Championship, KitchenAid Senior PGA Championship and National Car Rental Assistant PGA Professional Championship, using these tentpole events to engage with National’s core consumer target, the business traveler and corporate-decision makers, around their passion for the game of golf. National will also continue to be prominently involved in PGA Jr. League and the PGA Jr. League Championship. PGA Jr. League is the flagship youth pillar program of the PGA of America’s 501(c)(3) foundation, PGA Foundation, Inc. d/b/a PGA REACH.To kick off the newly expanded partnership, National branding will be featured prominently throughout this year’s PGA Championship broadcast from TPC Harding Park in San Francisco, as part of the PGA of America’s new on-course signage platform. “The PGA of America is thrilled to further our long-established partnership with National Car Rental across several of our events and initiatives,” said PGA of America Senior Director of Partnerships Luke Reissman. “National clearly recognizes the importance of growing the game and the key role the PGA Member plays in these efforts.”“Many of our business travel customers are passionate about the game of golf, so we understand the valuable connections made and integrity instilled on the course,” said National Car Rental Vice President of Brand Strategy Kyle Sanborn. “We’re proud to continue our strong partnership with the PGA of America and the various platforms under their organization’s umbrella.”Click here to view the PGA's profile.Click here to view National's profile....
2020-08-12
Study: US$14bn worth of US sponsorship value impacted by Covid-19
IEG report says sponsorship industry should reinvent itself in wake of pandemic.Sponsorship value gap equivalent to more than 50% of paid rights fees for 2020Report calls for rights holders to abandon one-size-fits-all or tiered sponsorship packagesAs much as US$14 billion in sponsorship value needs to be made up in the US following the suspension of live sports and entertainment events, according to IEG, which said the figure equates to over 50 per cent of paid rights fees for this year.The forecast marks a US$4 billion increase on a mid-April estimate made by the Chicago-based sponsorship consultancy due to the extended period of event cancellations and ongoing uncertainties around the second half of 2020. The new report, titled Resumption vs Reinvention: The Sponsorship Industry Comeback from the Covid-19 Crisis, argues that it would be a mistake for the sponsorship industry to go back to business as it was before the coronavirus pandemic, even with live events getting back underway.‘This crisis can serve as a catalyst for much needed change in the way partnerships are decided upon, built and executed,’ the report states. ‘The comeback can be greater than the setback, but it will take reinvention with creativity, courage and patience.’The report, which was put together in collaboration with Engine Shop, suggests that the sponsorship industry reinvents itself with new rules of engagement and value metrics that are ‘mutually relevant’ to rights holders and sponsors. It puts forward three rules of sponsorship acquisition and execution that should be adopted in the wake of Covid-19. The first is collaboration between properties and brands to identify the asset mix that best aligns with the sponsor’s objectives, rather than one-size-fits-all or tiered packages.Secondly, the study says partnerships should be built around fanbase access and brand equity in order to help add character, reinforce brand attributes and make the sponsor memorable.Finally, IEG advises that properties provide assistance to help brands leverage their marketing budgets to allocate adequate money towards activation and engagement opportunities.The report claims that the adoption of these rules will create a ‘new value narrative’ where properties and brands are less concerned about the performance, tracking and accounting of traditional assets. Commenting on the report, Peter Laatz, IEG’s global managing director, said that “a massive sea change” needs to take place around how sponsorship is bought, sold, valued and executed.Laatz continued: “The gradual, limited comeback of live events is an important step; however, resumption alone is not enough. Reconciliation and reinvention will be essential to achieve sponsorship industry recovery.”Brian Gordon, chief executive at Engine Shop, added: “Brands can have a more authentic role in the triangular relationship between fan, property and brand through a thematic partnership because most often, the platform is created by the brand and gives the community a way to more deeply engage with the property they love.”Article by Sam Carp as posted on SportsPro....
2020-08-12
Nearly Two Centuries In The Making: Guinness, The Brewing Irish, Are Partnering With The Fighting Irish Of The University Of Notre Dame
Join Football Legend Joe Montana and Raise a Guinness, Official Beer of Fighting Irish Alumni and Fans, in a Toast to Traditions Old and New - and to the Promise That We Will Play AgainWhile this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are built over time. Guinness is proud to announce it is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group that numbers well over 40 million across the U.S. Our seven-year partnership will unite two Irish institutions and bring to life new traditions, like raising a Guinness toast to honor the Irish faithful – whether you're Irish by blood or in spirit.    While these are no doubt unprecedented times, we're also reminded that football is more than just a game. It's about building bonds between us – especially in the hardest of times. It's about believing a comeback is always possible and, just like the best pint in the world, great things come to those who wait. Because no matter what…  We will play again.  To help us all look forward, we're also honored that former Fighting Irish quarterback Joe Montana will be the National Ambassador for our partnership. As an icon who has won both collegiate and professional championships, Joe is the epitome of a great leader known for staying cool under fire. Fans 21-and-over can expect to see Montana featured in Guinness TV spots, social media, and other promotional activities, including a focus on encouraging responsible drinking."As a former player and an alum, Notre Dame has always had a special place in my heart, and on a trip with my family to Ireland, I fell in love with Guinness. A perfect pint is lighter and more delicious than I ever imagined," Montana said. "I also love that Guinness and Notre Dame have shared values – a respect for tradition, but also a relentless desire to win and a commitment to building an even better future.""This is a dream come true, even as we go through these challenging times," said Nikhil Shah, Guinness brand director. "It's not often that you come across a group that so closely aligns with your purpose, but that's exactly what we've found in the fans and alumni of Notre Dame. And as we kick off our partnership, we're also lucky to have a living legend like Joe Montana – the Comeback Kid – on our side. What's more, the network of Fighting Irish supporters extends well beyond South Bend – from New York to Chicago to Baltimore to Dublin and around the world – and this year and beyond, it's going to be a privilege to experience their passion for the university and to build new traditions together. Cheers to this partnership nearly 200 years in the making."Guinness and Notre Dame are pleased to give fans of legal drinking age a new way to relive their favorite football memories and start new Saturday traditions with special edition Notre Dame 8-packs of Guinness Draught cans, which can be found across select U.S. markets, including Indiana, New York, Chicago and Boston. Guinness and Notre Dame are also working together to establish a shared culture that prioritizes responsible drinking above all else.Click here to view Notre Dame's profile.Click here to view Guiness' profile....
2020-08-11
ERP Data Security Leader, Appsian, Announces SAPinsider Virtual Conference 2020 Sponsorship and Presentation Schedule
Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance solutions, has announced their Gold Sponsorship and presentation schedule for SAPinsider Virtual Conference 2020 (August 18-21, 2020.)A premier conference for SAP customers, this year's virtual event will be home to six distinctive events that bring together an SAP community of more than 2,500 users to learn, share, innovate, and define strategies to maximize their SAP technology investments.Appsian will host two sessions in the GRC track, which will be available to all attendees beginning August 18, 2020."When considering what to present this year, we realized that many attendees would be looking for innovative strategies around ERP data protection," said Greg Wendt, Executive Director of Security Solutions at Appsian. "Given the increase in attacks against ERP applications, along with newly identified vulnerabilities like RECON, SAPinsider's conference could not be coming at a better time. We're just thrilled to be a part of it, especially since we're presenting alongside a great customer, MARS, Inc.," he added.More information on Appsian's sessions are as follows:How MARS, Inc. is achieving unrivaled visibility into SAP Data Access & UsageThe SAP team at MARS, Inc. knows that deep visibility into application activity is no longer a "nice to have" option. With newly discovered vulnerabilities (RECON) and growing data privacy mandates (GDPR, CCPA), understanding SAP data access and usage are as critical as maintaining a secure network. In this session, join Matt Pecorelli, Director of Cyber Security Operations at MARS, and the SAP Security Experts at Appsian as they explore how fine-grained visibility is being leveraged to address a myriad of security, compliance, and business process risks.Reinforcing SAP Security Controls in a Landscape of VulnerabilitiesAdvanced persistent threats, bugs like RECON, and even your insiders pose a growing challenge in securing SAP. Are your existing roles and controls enough to stop these threats? Likely not. While sufficient from a governance perspective, organizations must do more to combat threats that are circumventing existing measures. In this session, learn how you can reinforce legacy controls to strengthen risk mitigation in today's landscape of vulnerabilities.Register today for a complimentary limited access pass or "All Access" pass to SAPinsider Virtual Conference 2020.Click here to view Appsian's profile....
2020-08-11
Hisense and Paris Saint-Germain announce global partnership
Internationally renowned football club Paris Saint-Germain today announces leading consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership.Hisense has been creating award winning home appliances and consumer electronics sold globally over the last 51 years. This new partnership will highlight Hisense's mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products.With ground-breaking technology in TV and home appliances, Hisense is perfectly positioned to enable the best home viewing experience for Paris Saint-Germain fans.  As well as seeing the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels, the partnership will also see Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre.Alex Zhu, the president of Hisense International, said, "We are excited to team up with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense's mission of "pursuing scientific and technological innovation and bringing happiness to millions of families". We believe that through this partnership, we can create the best possible at home viewing experience for Paris Saint-Germain and its fans throughout the world."Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: "We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company. It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions."Sébastien WASELS, Managing Director Asia Pacific at Paris Saint-Germain added, "We are proud to to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region. We are looking forward to bringing the Paris Saint-Germain experience into more people's homes around the world. Together with Hisense, we will also come closer to our fans in China where the Hisense headquarters are located."Today's announcement builds on Hisense's continued commitment to sport through sponsorship of major sporting properties around the globe, including the partnership with the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull racing and Australia Open. The sponsorship celebrates Hisense's presence on the world stage, with the products exported to over 160 countries and regions. Paris Saint-Germain and Hisense have been at the forefront of innovation in recent years, with the two brands now working together to bring high quality entertainment into people's homes.Click here to view Paris Saint-Germain's profile.Click here to view Hisense's profile....