2020-12-08
Levi’s x Liverpool FC
The COVID-19 pandemic presented Levi’s with a unique opportunity to demonstrate their brand commitment to communities, as part of their partnership with Liverpool FC to: Help support the local Liverpool community, one of the most deprived cities in England, in its COVID-19 recoveryRaise awareness of Levi’s position as an official club partnerCelebrate Liverpool FC winning the Premier League The solution – creating a bespoke range of Levi’s x LFC clothing, inspired by the players at the heart of the Premier League success, with all proceeds donated to the LFC Foundation to help fund a community pantry in Liverpool. Content creation with Liverpool players Andrew Robertson, Alex Oxlade-Chamberlain and Divock Origi, in which they shared their season highlights with street artist Akse. This conversation inspired the designs of three bespoke trucker jackets and an exclusive Levi’s t-shirt. The truckers were made available to win via a prize draw and the t-shirts could be bought by fans in-store.A hard-working PR push, influencer marketing and own channel social strategy drove visibility and conversion to a microsite, resulting in £18k being raised for the LFC Foundation.Through this campaign’s funds alone, the LFC Foundation has been able to both set-up and fully operate one Community Pantry in Liverpool for a full year. This pantry will provide vital food supplies supporting 100 vulnerable families every week in an area where 1 in 3 children live below the poverty line. Source: https://sponsorship.org/awards/levis-x-liverpool-fc-2/...
2020-12-07
SUPERCELL x Paris Saint-Germain, an innovative new partnership
 In Supercell’s view, the biggest risk is to stop taking risks. So primarily, this partnership was driven to innovate and reach new audiences:– Open up new audiences with the biggest sport in the world;– Take influencer marketing to the next level with superstar IPs;– Get bigger impact per $ vs. traditional media;– Open up their games to brand collaborations and cross new boundaries. The approach was “try, learn, improve”. This is why we did several pieces of content together, including an eSports tournament (1280 teams), a Youtube show called Brawl with the Stars (8.6M views and 280K hours watched), a 3D digital animation with Paris Saint-Germain players and an in-game integration with Brawl Stars (37M views), which included a Paris Saint-Germain skin as well as a branded in-game arena of Parc Des Princes.This resulted in organic visibility for their main Paris Saint-Germain contents being higher during different periods (Supercell’s other content did not follow these spikes) following the Club’s key on-pitch moments.There was also a huge improvement in direct installs right after the in-game integration (400K+) and another one in their key markets’ Daily Average Users with highest peak for each of those markets during the PSG cup, with the chance to win the PSG skin (Shelly’s character).Finally, this partnership has also offered great value, especially giving Supercell’s players and content creators unforgettable experiences in the PSG stadium – a global project that both parties will continue in more depth in the coming year. Source: https://sponsorship.org/awards/supercell-x-paris-saint-germain/Organizations:Paris Saint-GermainSupercell...
2020-12-07
FedEx – Official Sponsor of the UEFA Europa League
 In Europe, FedEx is powered by the commitment of over 50,000 team members. Their dedication is critical in achieving success against strategic business objectives, which is why FedEx puts its team members at the heart of everything it does.As Official Sponsor of the UEFA Europa League (UEL), FedEx has a pan-European sponsorship that utilises assets to engage and inspire its team members to become bigger advocates of FedEx.Player Mascot programme: Children of FedEx team members from 20 countries enjoyed a once-in-a-lifetime experience to walk out with their heroes ahead of a UEL European fixture. In 2019/20, over 1,500 applications were received for the programme, +30% YoY, with 220 children and their parents/guardians enjoying this memorable experience. Since the start of the sponsorship, 1,120 children have participated in this programme.Employee Match Days: Over 140 FedEx team members won VIP hospitality, including the opportunity to deliver the ‘Official Match Coin’ to the referee on-pitch before the match. The programme attracted over 3,600 entries from employees across 16 countries.FedEx Courier Dream Day: One lucky employee represented FedEx at the UEL Final in Azerbaijan, delivering the UEL Trophy to the UEFA Ambassador on the pitch.FedEx built a season-long employee engagement strategy, which engaged over 3,000 team members with football experiences. FedEx measures and tracks team member sentiment, with 92% agreeing that FedEx is committed to giving back to employees, and 94% agreeing that the experiences ‘makes them proud to work for FedEx’, representing a +3% YoY increase in sentiment.  Source: https://sponsorship.org/awards/fedex-official-sponsor-of-the-uefa-europa-league-4/Organizations:UEFAFedEx...
2020-12-04
Team GB athletes ‘hit by Nike sponsorship cuts’
Several British athletes are facing financial challenges after Nike reduced its spend on player endorsement deals as a result of the Covid-19 pandemic.The Times reports that a majority of the 60 Team GB athletes who are sponsored by the sportswear firm have had their contracts reduced or cut, with the news coming eight months before the start date of the rescheduled Tokyo Olympics.Heptathlon world champion Katarina Johnson-Thompson is among those impacted, though it is unclear to what extent, while sprinters Dina Asher-Smith and Reece Prescod are believed to be among those who have been less heavily hit.The measures are part of Nike’s wider review of all its athlete sponsorship contracts, prompted by the financial impact of the Covid-19 pandemic, and which extend beyond athletes from the UK.A particular issue is that many of Nike’s athlete sponsorship deals were due to expire at the end of 2020, following the conclusion of the Tokyo Olympics. After the event was rescheduled for 2021, it placed the brand in a challenging position, having to decide whether to extend its deals to cover the new dates of the Games.The extent of the financial impact of the pandemic on Nike was made clear in August, when the company’s co-founder and chairman emeritus Phil Knight revealed that the company had underperformed Wall Street expectations by more than $900m (€741m) in the quarter to May 31.Things did pick up for the Oregon-based company in the first quarter of the current fiscal year, when Nike reported direct sales worth $3.7bn (£2.7bn) for the quarter to August 31 – up 12 per cent quarter-on-quarter on a reported basis.Nike’s net income was $1.5bn, an 11-per-cent increase, with the company noting that lower selling and administrative expenses “more than offset” lower gross margin and revenue.Article by Matthew Williams as posted at https://www.sportbusiness.com/news/reports-suggest-team-gb-athletes-hit-by-nike-sponsorship-cuts/Organizations:Nike...
2020-12-04
USA CYCLING PARTNERS WITH HYPERICE FOR WORLD-CLASS RECOVERY
Hyperice and USA Cycling are pleased to announce a partnership adding Hyperice as an Official Partner of USA CyclingUSA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling.The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams, non-National Team athletes and coaches for enhanced recovery benefits and performance research.“Having coached and consulted with many of the world’s top cyclists, Hyperice products have always been my preference and the most trusted recovery technology in the sport,” said Jim Miller, Chief of Sports Performance for USA Cycling. “USA Cycling athletes have benefited from the NormaTec recovery product for years and now, and adding the rest of the Hyperice products to the recovery options will give our athletes an added edge when it comes to performing at the highest level.”Hyperice will also support USA Cycling through their Olympic Development Academy and Diversity, Equity & Inclusion initiatives."We are proud to be named the Official Recovery Technology Partner of USA Cycling, and to have MTB sensation Kate Courtney join us to drive our health and wellness mission", said Shawn Beitelspacher, VP of Endurance and Specialty Retail at Hyperice. "This multi-year partnership with USA Cycling represents our collective commitment and vision to prioritize athlete health and optimize performance. Together, we plan to elevate the sport through diversity, inclusion and youth development for future generations of cyclists."USA Cycling is currently preparing for the 2021 Summer Olympics in Tokyo with events including track, road, BMX, and mountain biking. Athletes and coaches alike have relied on the Hyperice and NormaTec technology for years. Having the award-winning handheld percussion, vibration and compression massage devices available to USA Cycling athletes will offer the most robust technology to prevent injury, stay warm, and improve their physiology before, during, and after training and competitions. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, allowing Hyperice to deliver fully comprehensive recovery technology and wellness solutions to all athletes, including numerous cycling programs."The partnership with Hyperice furthers our commitment to providing our athletes, coaches and members innovative technology to optimizing performance and recovery," said Bouker Pool, Chief Commercial Officer of USA Cycling. "This is an incredibly impactful and beneficial partnership for USA Cycling. With the rescheduled Olympic Games and our new mission to champion the sport of cycling, we are grateful to have the opportunity to team up with Hyperice.”Organizations:USA CyclingHyperice...
2020-12-03
Duracell to sign as first FIFA 21 shirt sponsor for Gareth Bale’s Ellevens Esports team
 Duracell is to become the first shirt sponsor of footballer Gareth Bale’s Ellevens Esports team within video game FIFA 21. The deal is part of a new campaign that will see the brand promoted to gamers through a series of exciting in-game and digital initiatives that launches this month. The activity – which is all part of Duracell’s Power On campaign – will see the brand: Unveiled in FIFA 21 as the in-game shirt sponsor for Gareth Bale’s Ellevens Esports teamGiven a personal kit reveal by Gareth Bale himself, via his social channelsAppear on in-game perimeter board advertising for the popular Football Manager 2021Feature within targeted video content to gamers on the Xbox platform, who use battery powered controllers; andContinue its role as an exclusive OEM partner with Xbox around the new Series X console launch. The move represents an interesting focus for the brand as gaming in the UK experienced a huge surge in numbers during the lockdown, due to more time being spent by people at home and online.  Duracell’s own consumer research shows there has been an increase in video computer game play during March to October 2020 of up to 30%*. “We know gaming is fast becoming the most popular form of entertainment, not just in the UK, but around the world. Something that has only been accelerated by the events of the last seven months,” explained Luke Anderson, Marketing Manager at Duracell UK & Ireland. “Our data so far this year indicates a sizeable increase in battery purchases, in part driven by an increase in the usage of wireless video game controllers during the same period*. This tells us there is a clear role for Duracell and our batteries to play in giving gamers better gaming experiences.” “Duracell has always been synonymous with sport. Last December we got the industry talking by brokering an innovative three-day digital partnership with Chelsea FC around Amazon Prime’s debut broadcast of English Premier League football in the UK. This year, we’ve turned our attention to gaming and supporting gamers where they love to spend their time.” FIFA 21 is the 28th installment in the series and was released last month (9 October 2020). The new Duracell-sponsored kit will appear in the Ultimate Team mode of the game for the rest of this season and represents the first time Duracell has promoted its brand in-game in this way. The activity will also be supported by a new 10-second spot targeting gamers. Gareth Bale, who founded the Ellevens Esports team, posted on Instagram and Facebook: “Happy to announce that @Duracell has joined Ellevens this season, to help us Power On though extra time and beyond #PowerOn” Jonathan Kark, Co-Founder of 38 Entertainment Group, who owns Ellevens Esports alongside Gareth Bale, commented: “We’re delighted to announce Duracell as Ellevens official sponsor for the 2020-2021 season. This illustrates the growth and awareness the gaming sector is experiencing, resulting in an increased exposure of brands to the space. The Ellevens team is excited to be working with a globally recognizable brand such as Duracell.” Duracell’s exclusive OEM agreement with Xbox means all new Xbox consoles, including the Series X come bundled with Duracell batteries for their controller. Duracell Ultra are the longest lasting Alkaline AA battery on the market and were awarded the Which? Best Buy stamp of approval last month (October 2020); all helping gamers to play for longer and give them the best possible gaming experience.  Duracell is also releasing an upgraded Power Bank mobile device charger which gamers can use on rechargeable games’ controllers as well as their mobile phones. It charges mobile phones up to three times faster than a wall charger, has a new USBC port and is compatible with recharging the PlayStation controller.Source: https://sponsorship.org/duracell-to-sign-as-first-fifa-21-shirt-sponsor-for-gareth-bales-ellevens-esports-team/Organizations:EllevensDuracell...
2020-12-03
Blue Cross Blue Shield of Massachusetts Offers Free Bluebikes Rides During National Influenza Vaccination Week
In support of public health efforts to encourage flu vaccinations and to provide an easy mode of transportation to flu shot locations across Metro-Boston, Blue Cross Blue Shield of Massachusetts ("Blue Cross") will offer free Bluebikes rides during National Influenza Vaccination Week, December 6-12. Complimentary trips will be available in the system's nine municipalities: Arlington, Boston, Brookline, Cambridge, Everett, Newton, Revere, Somerville and Watertown, with stations in Chelsea launching soon. Blue Cross is the title sponsor of Bluebikes, which is owned by the municipalities.To take advantage of Blue Cross' free ride offer, riders can download and open the Bluebikes app on a mobile device and use the code "BLUECROSSMA" to unlock a free Adventure Pass. The code will be available for one use per Bluebikes account between Dec. 6-12 and includes free unlimited two-hour rides for a 24-hour period. National Influenza Vaccination Week is a national awareness week recognized by the Centers for Disease Control and Prevention (CDC) to highlight the importance of influenza vaccination. The latest data published by the CDC found that the 2018-2019 flu season resulted in nearly 500,000 hospitalizations and more than 34,000 deaths across the United States, and the CDC has noted that this year the flu vaccine will be more important than ever in light of the coronavirus."Getting the flu shot is crucial this season with the increase in coronavirus cases, and we're proud to offer free Bluebikes rides throughout National Influenza Vaccination Week to support the community and urge everyone to get vaccinated," said Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross. "We hope Metro-Boston residents will take advantage of the free rides to access the flu vaccine and help keep their communities safe this winter."Riders interested in biking to get a flu shot can use the national vaccine finder tool to find local clinicians that offer vaccinations, and Blue Cross members can visit the health plan's Flu Resources page for more information on how to get a flu shot. (The flu shot is available for free to Blue Cross members when administered by appropriate participating network clinicians; members should always check their plan documents to confirm benefits and coverage).Blue Cross is in the third year of a six-year Bluebikes title sponsorship, which launched in May 2018. Through its partnership with the municipal owners of Bluebikes, Blue Cross is supporting continued expansion, including system upgrades, additional bikes, and station expansions to increase access.Organizations:BluebikesBlue Cross Blue Shield of Massachusetts...
2020-12-03
arrivia Announces Gold Sponsorship at GNEX 2021 Conference
arrivia, formerly International Cruise & Excursions, Inc. (ICE) has been confirmed as the latest headline sponsor for the upcoming GNEX 2021 Conference. The “in person” vacation ownership industry event will be held in Miami, FL at the Eden Roc / Nobu Hotel from February 22-24, 2021.Through its recent acquisitions of SOR Technologies and WMPH Vacations and subsequent rebrand, arrivia has successfully diversified and scaled its service offerings through partnering with some of the best brands in travel. The company uses points and alternative currencies to provide pricing opacity that allow it to secure the lowest prices on all forms of travel: cruise, resort, hotel, rental car, air and activities.  Its business partners offer these extraordinary prices to their customers under their brand.As a Gold Sponsor, arrivia will be the featured sponsor of the opening Networking Party; an outdoor event in the beautiful grounds of the beachfront Eden Roc / Nobu Hotel. It will include a reimagined version of GNEX’s signature Speed Networking; an interaction session that helps attendees meet each other and build relationships, as well as a premium open bar to welcome everyone to Miami Beach.“We are pleased to support the GNEX Conference next February and we’re excited to share more about how our company is evolving to offer new functionality and services to serve our partners,” said Mike Nelson, arrivia CEO. “We are investing heavily in product and technology to ensure our partners have the most sophisticated loyalty solutions and their customers enjoy the lowest prices and the best user experience.”The Global Networking Experience (GNEX Conference) produced by Perspective Group attracts senior-level executives and influencers in the vacation ownership and wider hospitality and leisure industries. Following its unforgettable 10th Anniversary event in Las Vegas earlier in 2020, this latest installment will be the first “in person” industry event for many in at least a year. For 2021, some careful considerations have been made and the format has been creatively adapted with extended indoor and outdoor space to ensure a safe and comfortable environment in which to bring the industry back together.arrivia is one of the powerhouses of the vacation industry and we are delighted to welcome then as a headline sponsor for our upcoming event. With such a wealth of products and services there will be many of our attendees interested in what they have to offer and how they can partner with them.” Says Paul Mattimoe, President & CEO, Perspective Group.GNEX 2021 puts the acquisition of new business at the top of its priorities. Attendees are rewarded with unique session formats and interactive networking events that are created especially for the GNEX Conference, and unrivaled access to top level executives that span all areas of the hotel and resort industry including: Resort Developers, Hoteliers, Resort Management Companies, Financiers, Investors, Legal Firms, Technology Providers, Exchange Companies, Rental & Resale Companies, Construction & Renovation Companies, Trade Associations, Online Travel Agencies, Travel Clubs, Vacation Rental Platforms, Sales & Marketing Companies, Consultancy Firms and much more.For more information on GNEX 2021 visit https://gnexconference.comSponsors include: arrivia, Equiant, INTUITION Brand Marketing, Light, SPI Software, Jim Madrid, Asociación de Complejos Vacacionales y Turísticos, A.C. (ACOTUR), Cooperative Association of Resort Exchangers (C.A.R.E.), Canadian Vacation Ownership Association (CVOA).Source: http://www.digitaljournal.com/pr/4901463#ixzz6fZZis39fOrganizations:GNEX Conferencearrivia...
2020-12-02
Scotties in city iced for 2021; Thunder Bay to host in ’22
It is now official. Thunder Bay will host the Scotties Tournament of Hearts in 2022.Curling Canada made the announcement Tuesday night as part of the national curling body’s decision to host their 2021 Season of Champions events, including the Scotties, the Brier, Canadian Mixed doubles and potential world men’s championship, in a bubble scenario later this winter with Calgary the hub city.It will be 12 months later than expected, but it will be worth the wait stated Curling Canada in a media release.“These are unprecedented times, as we all know, and while we had to make some tough decisions for this season’s events, it was gratifying to see the understanding and support from the scheduled host communities,” said Mitch Minken, Chair of Curling Canada’s Board of Governors in the release.“It’s wonderful to see that Thunder Bay will get its chance to host the country’s most prestigious women’s curling championship and see Canada’s best curlers compete in the world-renowned Scotties Tournament of Hearts.”Thunder Bay was initially picked to host the 2021 Canadian women’s curling championship Feb. 20-28 at Fort William Gardens. Instead, the event will be moved to Curling Canada’s hub city in Calgary due to the COVID-19 pandemic.Thunder Bay’s curling community made it clear to Curling Canada that it was ready to step up and host the Scotties in 2022, which will be played Jan. 28-Feb. 6 at the Gardens. The dates are earlier than 2021 as 2022 is an Olympic year.The buzz in Thunder Bay following the announcement of the 2021 Scotties in January was incredible, and it resulted in ticket sales that promised sold-out crowds for many draws especially with the potential of Krista McCarville’s rink having the opportunity to play for a national title in their hometown.“We couldn’t be more grateful for this show of faith from Curling Canada, and I know that the 2022 Scotties Tournament of Hearts will be worth the wait,” said Rick Lang, vice chair for the Thunder Bay host committee and coach for Team McCarville.“The fans and volunteers here in Thunder Bay will deliver a show that will stand out for years to come, and we’ll be ready to welcome Canada to the Fort William Gardens in 2022,” adds Lang, the two-time world champion and former national men’s coach.Fans who purchased tickets for the 2021 Scotties will be provided two options. Due to the high demand, customers who want to ensure they get seats for the 2022 Scotties will be provided the option to transfer their confirmed seats to the 2022 event for no additional charge.Those not wishing to transfer their seats will be provided the option for a full refund. In the coming days customers will be contacted by ticketing staff. If you have a ticket related question, contact the Gardens box office during business hours at 625-2929 or email Curling Canada at tickets@curling.ca.The opportunity to host this national championship in 2022 is expected to give a significant economic boost to the local hospitality industry and the community to recover from the pandemic according to Eric Zakrewski, the CEO of the Thunder Bay Community Economic Development Commission.“The 12,000-plus room nights expected from over 5,000 visitors to our city by curlers, officials, broadcast crew and spectators will have an projected impact of over $7 million, which will make our return on investment from the municipal accommodation tax fund at $17 for each dollar spent,” said Zakrewski, noting that is why the board of directors of CEDC unanimously approved deferring the $400,000 hosting fee from the MAT fund to secure the national championship.The Scotties is also receiving support from the City of Thunder Bay with significant upgrades planned for the Gardens to host the national championship which was last hosted here back in 1996.“Thunder Bay was eager to host this prestigious national championship in February and while disappointed to not have that opportunity, we fully understand the impacts caused by the pandemic,” said Thunder Bay Mayor Bill Mauro. “Curling Canada has shown confidence in Thunder Bay to host this major national championship and I am sure our city will deliver a successful event.”The winner of the 2022 Scotties will represent Canada at the world women’s championship, which will be held in Canada. As well, the champion will return to the following year as the defending champion.It will be the fifth time the Canadian women’s curling championship has been hosted by the Northern Ontario Curling Association.The 2022 event will be the 41st edition of the Tournament of Hearts sponsored by Kruger Products, the longest standing sponsorship of women’s sports in Canada.“Although the event will arrive in Northern Ontario a year later than expected, we are excited that the world’s largest women’s curling championship will give Canada’s top athletes an amazing Showcase,” said Susan Irving, Chief Marketing Officer at Kruger Products.“As a Canadian company, with leading brands including Cashmere, Purex, SpongeTowels and Scotties, we are thrilled to continue our sponsorship of this event along with the provincial and territorial championships for the 41st year. We look forward to cheering on the country’s top curlers as they compete for the title of Team Canada.”The Fort William Gardens is a classic building that seats just over 3,300. In 1996, Ontario’s Marilyn Bodogh captured the Canadian championship. The 1960 Brier (won by Saskatchewan’s Ernie Richardson), the 1976 Canadian junior women’s championship (won by Saskatchewan’s Colleen Rud), and the 1991 Canadian mixed championship (won by Manitoba’s Jeff Stoughton) were also played at the Gardens.Thunder Bay also played host to the 1956 and 1968 Canadian junior men’s championships (won by Saskatchewan’s Bob Hawkins and Ontario’s Bill Hope respectively), the 1969 Canadian women’s championship (won by Saskatchewan’s Joyce McKee), the 1998 world junior men’s and women’s championships (swept by Canada’s John Morris and Melissa McClure), and the 2006 Canadian juniors (won by Alberta’s Charley Thomas and Saskatchewan’s Mandy Selzer).Source: https://www.chroniclejournal.com/sports/local_sports/scotties-in-city-iced-for-2021-thunder-bay-to-host-in-22/article_a81e4d1a-34b5-11eb-99d3-f38e737a10a9.htmlOrganizations:Curling CanadaKruger...
2020-12-01
AEG Global Partnerships to secure all naming rights and sponsorship deals for Olympia London and AEG Presents’ new music venue on site
 The state-of-the art live music venue will move into the £1.3bn regeneration scheme from 2023 The £1.3 billion Olympia redevelopment project, on a 14 acre site, will create a new cultural and innovation hub in west London. AEG’s award winning Global Partnerships team is to oversee all of the naming rights and partnership opportunities for the entire Olympia London campus, including the new music venue managed by AEG Presents. The team will present the assets to market and broker all deals on behalf of the developers. Will Dowdy, AEG Presents’ VP of Global Partnerships, commented: “The regeneration of Olympia is a huge milestone for entertainment in west London and the opportunities for brands to reach their target audience is vast. Our team have secured some of the very best partnerships across the globe and I have no doubt we will deliver the right deals at both our new music venue and across the whole Olympia campus.” A 4,400-capacity state-of-the-art, purpose built live music venue, to be located above the existing west exhibition hall, will be run by AEG Presents, the world-leading global music and live entertainment company. The developers, Yoo Capital and DFI, are also in advanced talks with other potential occupiers with strong interest being shown for the development’s four-screen arthouse cinema, 1,500-seat theatre, restaurants, shops, cafés, hotels and 550,000 sq ft of office and co-working space. The project will also see the enhancement of the existing exhibition halls and 2.5 acres of new public space created. Managing Partner of Yoo Capital, Lloyd Lee, said: “Welcoming millions of experience-seeking consumers, workers in the creative industries, exhibition attendees and tourists, Olympia is truly a unique showcase to the world right here in West London.” “Working closely in partnership with a world-class organisation like AEG, we have custom built a unique, single sponsorship team infrastructure which combines global marketing capability and global big data capability.  Our vision is to enable Olympia to act not only as a crucible for brands to develop and market themselves in new and exciting ways as they have been at Olympia for over 136 years, but now they will also benefit from valuable, next gen real-time big data insight into the success of their showcases so that they receive extraordinary return on investment. ” AEG Global Partnerships are industry leaders in the sponsorship world. They have negotiated the headline sponsorship of American Express presents BST Hyde Park, the music festival attended by more than 450,000 people each year. Brokered a landmark five year deal with Uber and Thames Clippers and also renewed the O2 naming rights deal of The O2 for a further 10 year, which was voted the best sponsorship of the last 25 years. Source: https://sponsorship.org/aeg-global-partnerships-to-secure-all-naming-rights-and-sponsorship-deals-for-olympia-london-and-aeg-presents-new-music-venue-on-site/Organizations:Olympia LondonAEG...