2022-08-03
Recipe Unlimited finds a perfect match with Tennis Canada and National Bank Open presented by Rogers partnership
This August, Recipe Unlimited Corporation is joining the National Bank Open presented by Rogers in Toronto as the newest food and beverage partner, where event goers can take a break from the matches and enjoy an elevated culinary experience on the grounds. Recipe will bring a collection of its iconic brands to life on the grounds of the National Bank Open with the newly renovated Food Courtyard. The annual tennis tournament will host players from the WTA Tour on the grounds of the newly named Sobeys Stadium. Fans can visit their favourite Recipe brands like Kelseys, Harvey's, New York Fries, Pickle Barrel, Añejo, Durty Dawgs, The Keg, Fresh Restaurants, The Landing Group and Bier Markt! Visitors can also use their Ultimate Dining Cards at any of the food and beverage concessions and are invited to visit their on-site activation as well as the expanded Food Courtyard. Returning to the event is Recipe's lead event catering brand, Marigold & Onions, which has been serving tennis fans at the National Bank Open for over 12 years. "We are excited to expand our presence across Canada's largest sporting events and bring together such an exciting group of restaurant brands and dishes to fans at the National Bank Open," says Peter Higley, President of Catering Division. "The athletes won't be the only professional servers there, but we will leave the competition up to them," adds Higley. The National Bank Open is taking place at Sobeys Stadium in Toronto from August 6 to 14, 2022. ...
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2022-08-03
New Balance becomes official MLB licensee
There was a time I described New Balance as the Volvo of athletic shoes, back when it bragged about being “endorsed by no one.” But now, the brand has hundreds of MLB players under contract, along with team deals with the Red Sox and Mets.Thus, it is taking the next logical step with an MLB license that will allow it to show its endorsers in uniform. Brand ambassadors already include Mets SS Francisco Lindor and Astros 2B Jose Altuve. The brand earlier this month rolled out a complete line called The Lindor Collection.“They have a tremendous amount of players under contract (around 20% of MLB) and they want to get closer to the game and tell their story,” said MLB CRO Noah Garden, adding that he expects New Balance to start utilizing its new rights at or just before the postseason.My colleague David Broughton cites iSpot.tv data as showing that $2.51 million of the $11.1 million that New Balance spent across all TV advertising over the last year was dedicated to national MLB programming (compared to 45% for the NBA). The brand spent just $44,000 during baseball telecasts in the 12 months before that (July 2020-July 2021).Source: https://sportsbusinessjournal.com/en/SB-Blogs/Newsletter-Marketing/2022/07/27...
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2022-07-29
VINFAST And IRONMAN Announce A Groundbreaking And Comprehensive Global Partnership
VinFast, the world's first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, and IRONMAN, the global leader in long distance triathlon, have announced a global partnership for VinFast to become the first ever naming rights partner of the IRONMAN U.S. Series from 2022. Under the agreement, VinFast will also become the title partner for the 2022 IRONMAN® World Championship and the 2023 IRONMAN® 70.3® World Championship, each continuing through 2025, as well as the Exclusive Electric Vehicle Partner of the IRONMAN and IRONMAN 70.3 Series in U.S., Europe, and Asia through 2025.Moreover, VinFast will be the Exclusive Automotive Vehicle, Electric Vehicle, Electric Scooter, and Electric Bus partner, providing electric vehicles, including scooters, cars, and buses for IRONMAN and IRONMAN 70.3 events.As Naming Rights partner for the VinFast IRONMAN U.S. Series, Title partner of the VinFast IRONMAN World Championship, and a Premier Partner, VinFast will be provided with highly visible brand association at IRONMAN events around the globe. It will provide unique direct to consumer experiences onsite at IRONMAN races with opportunities for participants and fans to experience a next generation EV car through test drives and other experiential programming.The signing ceremony for the partnership was held on July 23, 2022 in Nha Trang, during the Vingroup Elite Vietnam Tour 3, and witnessed by many world-renowned media personalities and industry opinion leaders from North America."The IRONMAN Group is delighted to have developed with VinFast a comprehensive and far-reaching partnership, inclusive of our pinnacle IRONMAN and IRONMAN 70.3 World Championship events," said Andrew Messick, President and Chief Executive Officer for The IRONMAN Group. "We value the way VinFast pushes the boundaries forward through their smart and eco-friendly electric vehicles to create a sustainable future for all. This is much like the spirit of IRONMAN and our athletes to break through and surpass preconceived boundaries."As the world's first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, Vietnam's first EV brand, and a pioneer in many innovative areas and technologies, VinFast takes pride in achieving what many people thought could be impossible. VinFast has brought world-class quality EVs to consumers in the outstandingly short time, at a reasonable cost. Providing sustainable transportation, exemplifying the journey of champions is one of many efforts VinFast has made towards the goal to make premium electric vehicles attainable to everyone, contributing to the global electric vehicle revolution, for a greener and more sustainable future.By associating with IRONMAN and its series of mass participation sporting events that positively affect millions of people around the world, VinFast takes the opportunity to widely promote itself to the global citizens, as well as inspiring on the use of electric vehicles.Regarding the strategy behind the partnership, Ms. Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO stated: "Sharing the spirit that 'Anything is Possible,' we are honored to be a Premier Partner of IRONMAN & IRONMAN 70.3 Series. We are proud to be part of the moments that push people beyond their boundaries, and beyond what many have thought is humanly possible. We are certain that our electric mobility will strongly underpin the journeys of IRONMAN athletes around the world to be boundless."IRONMAN events are globally known for being one of the world's most challenging single-day sporting competitions. Since its debut in 1978, the IRONMAN triathlons are a series of full-distance races composed of a 2.4-mile swim, a 112-mile bicycle ride, and a 26.2-mile run, in that order. Similar to the IRONMAN triathlons, the IRONMAN 70.3 triathlons maintain the structure and format of the original triathlon series but with half-distance triathlons composed of 1.2-mile swim, 56-mile bike, and 13.1-mile run.With more than 40 IRONMAN triathlon races and 90 IRONMAN 70.3 triathlons worldwide, hundreds of thousands of athletes from around attempt to qualify for the respective IRONMAN World Championship and IRONMAN 70.3 World Championship which are known for their grueling course, challenging race conditions, and international media coverage. Receiving significant acclaim and public interest, the live broadcasts and documentary recap specials have earned top honors inclusive of 17 Sports Emmy Awards....
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2022-07-29
Empowering Better World with Technology, Hisense and FIFA Create a Perfect Future through Long-term Collaborations
On July 27th, Dr. Lan Lin, Chairman of Hisense Group Holdings Co., Ltd., and Franjo Bobinac, Vice President of Hisense International Co., Ltd., were invited to visit and meet with FIFA President Gianni Infantino and executives at FIFA headquarters in Zurich. This was the first official meeting between Hisense and FIFA, and both organizations had in-depth communication on the long-term collaborations and toured around FIFA headquarters. Technology for Better Life, Creating a Perfect Tournament Experience Before FIFA World Cup Russia 2018™ kicked off, FIFA headquarters welcomed the world's first Dual Color 100-inch 4K Hisense Laser TV L7. Today, Hisense successfully obtained FIFA's recognition and again installed 3 new Laser TVs at FIFA headquarters. Ahead of FIFA World Cup Qatar 2022™, through its state-of-art technology, Hisense presented a higher level of tournament viewing experience with the world's first Tri-Chroma Laser TV L9G for FIFA headquarters. During the meetings, executives from both sides enjoyed an exciting tournament together using Hisense Laser TV L9G. FIFA President Gianni Infantino expressed at the Hisense Open Day event before, "Hisense's compelling products and cutting-edge technology will provide football fans with an amazing viewing experience. Through technological innovation, we will join forces to bring fans an unforgettable FIFA World Cup."  In addition to receiving recognition from FIFA, Hisense Laser TV has also gained recognition from many global consumers. As Hisense's premium product, Hisense Laser TV has appeared in international events such as the Harvard China Forum and the United Nations Chinese Day, and entered the royal family in UAE, becoming one of consumers' best choices. From January to June this year, Hisense Laser TV sales in Australia, France, Canada, and other overseas markets have exceeded last year's annual sales.  Building a Sustainable Future through Close Collaboration Hisense has focused on social responsibility and striving to contribute further to sustainable global development. Embracing the same philosophy as FIFA, Hisense has also cooperated with FIFA Foundation, committing to charity and sustainable development. In September 2022, Hisense will participate in the FIFA Football for Schools Event, bringing a fun and educational workshop for South African children to give them more emotional support while increasing global environmental awareness, also engaging the public to build a sustainable planet for a greener future. Hisense has always been adhering to sports marketing and forming intensive collaborative partnerships with FIFA. Benefiting from its sponsorship position, Hisense's brand strength and awareness increased substantially, successfully expanding its global business. In 2022, Hisense has been ranked 7th in KANTAR BrandZ™ Chinese Global Top 50 Brand Builders and 1st in the Home Appliances category. Driven by globally integrated R&D capability, Hisense consistently launched technological products, contributing to Hisense's revenue reaching 73.1 billion RMB from January to May 2022.  At FIFA World Cup Qatar 2022™, Hisense will work closely with FIFA to bring better tournament experiences to global consumers. View original content to download multimedia:https://www.prnewswire.com/news-releases/empowering-better-world-with-technology-hisense-and-fifa-create-a-perfect-future-through-long-term-collaborations-301596011.html SOURCE Hisense ...
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2022-07-28
FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’ Menu, Including Rugfather Sandwich
FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather.Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs experience via DoorDash, marking the first major project to be rolled out as part of the two brands’ previously confirmed collaborative relationship.The FaZe Subs menu—which is the result of FaZe Clan members having worked diligently with Chef Eric Greenspan to compile a fan-pleasing assortment of sandwiches—will initially launch in select cities in 23 states on July 26. Meanwhile, those not included in the initial launch can take comfort in knowing there are plans for further expansion of the experience to include more cities in the U.S. and Canada later in 2022.Highlights from the FaZe Subs menu include the #EZAF (which boasts ham, cheddar, honey, mustard, and Fritos), the Overkill (comprised of turkey, ham, bacon, provolone, pepperoncini, FaZe Sauce, and Ruffles), the Hot Drop (stacked with grilled chicken, provolone, buffalo sauce, and Flamin’ Hot Cheetos), and the aforementioned Rugfather.In comments to Complex, FaZe Rug pointed to memories of “childhood snacks” as being a key source of inspiration for the Rugfather’s build.“You see people putting fries in burgers, Doritos in sandwiches, and now you have a little Funyon in the sandy, so here comes The Rugfather,” said Rug, who also noted that the project’s “unique packaging” was carefully designed with gaming in mind.Fans and VIP guests are set to convene this Saturday for FaZe Rug’s Summer Festival in Los Angeles, where attendees will have the chance to give new sandwiches a taste at the FaZe Clan warehouse space while also sticking around for merch giveaways and more.See a new partnership-detailing video starring FaZe Rug (and featuring the Rugfather in action) above. And below, get a closer look at what to expect from the larger FaZe Subs menu, which is being brought to fans with help from Virtual Dining Concepts.Source: https://www.complex.com/pop-culture/faze-clan-doordash-subs-menu...
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2022-07-28
Bojangles Renews Partnership With Crimson Tide
Bojangles'​ Restaurants, Inc.​ has once again renewed their partnership with Alabama Athletics and will continue to be seen, heard, and TASTED inside Bryant-Denny Stadium, Coleman Coliseum, Sewell-Thomas, and The Rhoads House this season. It's getting close to Football Season, but whether it's breakfast - lunch - or dinner, it's always "BO TIME" y'all! ...
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2022-07-28
Nuit Blanche Toronto returns on October 1 and expands to include Etobicoke, downtown, North York and Scarborough
TORONTO, July 28, 2022 /CNW/ - Nuit Blanche, Toronto's free all-night celebration of contemporary art, returns this fall for its 16th edition from sunset on October 1 to sunrise on October 2. Toronto's biggest celebration of contemporary art will include works by more than 150 local, national and international artists and, for the first time, present exhibition areas across Toronto. This year's Nuit Blanche will mark the finale of ArtworxTO: Toronto's Year of Public Art.Deputy Mayor Michael Thompson (Scarborough Centre), Chair of the Economic and Community Development Committee, was joined by Nuit Blanche Artistic Director Dr. Julie Nagam, Afrofuturist artist Adeyemi Adegbesan, multidisciplinary artist Meera Sethi and Vice-President of External Affairs and Professional Learning at Humber College Kelly Jackson to announce Nuit Blanche 2022 at Assembly Hall.Curatorial theme Led by Dr. Julie Nagam, Nuit Blanche's curatorial theme from 2020 to 2022, The Space between Us, invites artists to build bridges between cultures, communities and the environment, transforming Toronto with stories about their connection to place.Art work presented as part of this year's Nuit Blanche will bridge the international, national and local, exploring shared experiences through the lens of Black, Indigenous and people of colour (BIPOC) communities globally while amplifying Toronto's local voices internationally.City-wide expansion – new exhibition areasThis year will be the most expansive Nuit Blanche to date, with exhibition areas city-wide.  Nuit Blanche will return to the downtown core and Scarborough with support from Exhibition Sponsor Scarborough Town Centre. New exhibition areas in North York and Etobicoke, supported by Exhibition Sponsor Humber College, will extend the event's footprint city-wide for the first time. Art projects will be clustered in easy-to-navigate exhibition areas making exploring the event more convenient for audiences. Additionally, art projects will be presented in various neighbourhoods, including Don Mills, East Danforth, Bloor-Yorkville, Sterling Road and Fort York.Augmented Reality (AR) ArtworksContinued for 2022, AR Artworks will feature 10 new commissions alongside remounts of the inaugural 2020 works. Created by more than 30 artists, these projects weave a playful exchange between public art and discovery through unique AR experiences.Artists Nuit Blanche 2022 will feature more Indigenous, Black and artists of colour than ever with local, national and international representation. Select artists announced for Nuit Blanche 2022 include Yung Yemi (www.yungyemi.com), Meera Sethi (www.meerasethi.com), Shelley Niro (www.shelleyniro.ca/), Rah Eleh (www.rah-eleh.com) and Cheryl L'Hirondelle (www.cheryllhirondelle.com) and many more. A complete list of artists and projects is available at www.toronto.ca/explore-enjoy/festivals-events/nuitblanche/all-art-projects.City-produced exhibitions More than 50 commissioned art projects will be presented as part of City-produced exhibitions in Etobicoke, downtown, North York and Scarborough.Partner-produced and special projectsCreated by individual artists, producers and organizations, and cultural and educational institutions, the partner-produced Independent Projects portion of Nuit Blanche features 50 projects celebrating the diversity of Toronto's art communities.  Twenty major institutions across Toronto will feature art projects and exhibitions free to the public throughout Nuit Blanche. Participating institutions include:401 Richmond, Aga Khan Museum, Art Gallery of York University, Artscape Launchpad, Artscape Weston Common in partnership with Urban Arts, Artscape Wychwood Barns, ArtworxTO, Toronto History Museums, Bata Shoe Museum, Centennial College School of Communications, Media, Arts and Design Story Arts Centre, East End Arts, Harbourfront Centre, Japanese Canadian Cultural Centre, Museum Of Contemporary Art (MOCA) Toronto, Onsite Gallery at OCAD University, Pride Toronto, The Bentway, The Drake Hotel, The Power Plant Contemporary Art Gallery and TO Live.Nuit Podcasts The Nuit Podcast series Belonging to Place returns for its second season. Conversations with artists, elders, arts leaders and scholars from around the globe uncover the stories and connections between cultures, communities and the environment to transform the future of public art in this 10-part podcast series.Episode one is out now, and episodes two to 10 will be released every Thursday until Nuit Blanche. Nuit Podcasts are available at www.toronto.ca/explore-enjoy/festivals-events/nuitblanche/nuit-podcasts.Nuit HistoryOnline access to images, videos and artist information from the inaugural 2006 event through to the virtual Nuit Blanche of 2020 (the event was cancelled in 2021 due to the pandemic) is now available. More than 1,600 art projects are now represented in the archive available on the City's website: www.toronto.ca/explore-enjoy/festivals-events/nuitblanche/nuit-history.More information about participating artists, Nuit Podcasts and the complete event programming is available on the City's Nuit Blanche website: www.toronto.ca/nuitblanche. The full event map will be available online on September 26.Nuit Blanche Toronto 2022 marks the culmination of ArtworxTO: Toronto's Year of Public Art 2021-22.  ArtworxTO has been an incredible success, supporting 1,500 artists to deliver 350 art works to every corner of the city. ArtworxTO will leave important legacies in new works across the city.  ArtworxTO information is available at www.artworxto.ca.High-resolution renderings of exhibition projects and images from previous editions of Nuit Blanche are available at www.flickr.com/photos/cityoftoronto/albums/72177720300880100.Quotes:"I'm thrilled about the much-anticipated return of Nuit Blanche on October 1. This year will be the most expansive city-wide event to date. I'm proud that the City is supporting this event that will activate neighbourhoods across the city including Etobicoke and North York which will host exhibition areas for the first time. Nuit Blanche Toronto creates significant artistic and cultural energy in our city. I encourage Toronto residents from across the city to take part in this free celebration of art." – Mayor John Tory "Since 2006, this award-winning event has generated more than $443 million in economic impact for Toronto. Nuit Blanche provides an opportunity to engage with the remarkable creative talent that has both captivated Toronto in the past and will inspire us in the future. The night economy is one of Toronto's defining characteristics as a vast and growing city with continued investments in many large-scale nighttime cultural programs such as Nuit Blanche."– Deputy Mayor Michael Thompson (Scarborough Centre), Chair of the Economic and Community Development Committee"We are ecstatic to bring to life the first-ever city-wide Nuit Blanche this fall which will be an epic return to a full public art takeover of Toronto. We will be showcasing a record number of artists who will be rupturing our city with incredible installations that are thought provoking, specular and filled with wonder.  This 12-hour magical transformation includes massive light installations, sculptural interventions, inflatables, AR projects, performances, skateboarding, fashion and so much more. Nuit Blanche will light up the city with the creative energy that we all have been longing for." – Dr. Julie Nagam, Nuit Blanche Artistic Director"It's very exciting to entertain the prospect of celebrating public art in person again. The past two years have presented a number of obstacles for artists in connecting their work to the larger community. The prospect of being able to share work in various neighborhoods across the city and engage in public dialogue again is something I've been looking forward to."– Afrofuturist artist Adeyemi Adegbesan"As a Toronto-based artist, I am thrilled to invite people to experience a new participatory installation for this year's long-awaited Nuit Blanche Toronto alongside many remarkable Indigenous and racialized artists creating works with themes of the environment, sustainability, community, and cloth." – Multidisciplinary artist, Meera Sethi"Nuit Blanche is a chance for residents to explore their community in new ways. These art displays allow us to enjoy and celebrate culture, diversity and inclusiveness – all concepts Humber truly values. On October 1, we invite everyone to explore Humber's Campus as a Canvas initiative, which has turned our campus grounds into living art galleries, as we deepen our commitment to the arts across the city." – Kelly Jackson, Vice-President of External Affairs and Professional Learning, Humber College"Scarborough Town Centre prides itself on connecting the community to the things that matter to them. With over ten incredible works of art in and around STC, we are proud to bring inspiring and innovative local and international art to the region. We expect to see visitors from Scarborough and across the GTA to take in these works of art on this iconic night." – Ryan Da Silva, General Manager, Scarborough Town CentreNuit Blanche Toronto is the city's annual all-night celebration of contemporary art, produced by the City of Toronto in collaboration with Toronto's arts community. Since 2006, this award-winning event has featured more than 1,600 art installations by approximately 5,800 artists and has generated more than $443 million in economic impact for Toronto. Information and updates are available on the Nuit Blanche website at www.toronto.ca/nbto,  on Facebook at www.facebook.com/nuitblancheTO, on Twitter at www.twitter.com/nuitblancheTO, on Instagram at www.instagram.com/nuitblancheTO. The event hashtag is #nbTO22.Toronto is home to more than 2.9 million people whose diversity and experiences make this great city Canada's leading economic engine and one of the world's most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit www.toronto.ca or follow us on Twitter at www.twitter.com/CityofToronto, on Instagram at www.instagram.com/cityofto or on Facebook at www.facebook.com/cityofto.  SOURCE Toronto Special Events Ltd....
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2022-07-28
MassMutual lands deal for patch on Red Sox uniforms; Springfield company’s deal with $17M yearly
MassMutual will reportedly be the latest company to have its logo appear on a major sports franchise’s uniforms.According to Sports Business Journal’s Terry Lefton, the Springfield-based insurance company has agreed to a 10-year deal with the Boston Red Sox to secure rights to a patch on the team’s uniforms. MassMutual will reportedly pay $17 million per year, with “performance kickers” that could bump that up to $20 million a year, depending on how the team performs.Lefton reports that the Red Sox are dismissing the news as a “rumor,” but also says other teams in the industry are treating the agreement as a done deal.Lefton notes that there is only one other active jersey patch deal in MLB, a four-year deal worth $9 million a year between Motorola and the San Diego Padres.While the sponsored jersey patch is a new development for MLB, it’s already a mainstay in the NBA. The Boston Celtics have had jersey matches for both GE and Vista Print. The Celtics’ initial deal with GE was reportedly a three-year agreement worth $7 million a year. The reported deal between the Red Sox and MassMutual shows a significant jump in both commitment and sheer monetary value in the patches.Source: https://www.masslive.com/redsox/2022/07/massmutual-lands-deal-for-patch-on-red-sox-uniforms-springfield-companys-deal-with-17m-yearly-report.html...
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2022-07-25
How Champs Sports Is Participating in the Fight for Women’s Equity in Sports With ‘Women Win’ Campaign
With Title IX turning 50, the spotlight on the fight for women’s equity in sport is brighter than ever. To further the fight, Champs Sports has teamed up with female athlete advocacy platform Voiceinsport for its latest “Women Win” campaign.The latest iteration of “Women Win” — which is launching today — is part of the Foot Locker Inc.-owned retailer’s ongoing effort to promote gender equity within sports. In addition to the campaign itself, Champs Sports will engage in programming in key cities throughout July across the country.Champs Sports kicked off the effort on July 17 with an event at its Homefield in Pembroke Pines store in Florida. The event featured college basketball standouts Haley and Hanna Cavinder — who signed an NIL deal with the retailer in 2021 — as well as Everglades High School athletes. The remaining events will include a Reebok workout class with former WNBA player Ty Young in Dallas, an Under Armour event with D1 Volleyball player Sydney Moore in Atlanta and a panel discussion in Los Angeles for the Voiceinsport Foundation’s Title IX Micro Grant Program led by Champs Sports and Puma.Additionally, a collaborative product range — dubbed moreVIS — will release via the Homefield in Pembroke Pines store and Champssports.com, with all proceeds from sales going toward the funding of memberships for women athletes “to unlock access to Voiceinsport mental health and nutrition services.”Below, Champs Sports and Eastbay SVP and GM Guy Harkless offers FN insights into its ongoing “Women Win” effort.What makes this year’s iteration of the “Women Win” campaign particularly impactful?“It’s a campaign that we’ve been running now for quite some time, this is the sixth year that we’ve run ‘Women Win.’ We, as a retailer, do the best we can to make sure that we’re establishing collaboration and sparking conversations that are really important. This year, I think we found a really great partner with the Voiceinsport team. [Voiceinsport founder and CEO] Stef Strack is extremely strong in what she does, and she’s been able to establish something for the female athlete that really hasn’t existed before and is using it as a as an opportunity to build conversation around matters that are that are important — and there’s an accelerating number of those sorts of things. Advocacy with 50 years of Title IX this year was a pretty big deal with some of the things that they did up on Capitol Hill. We think now’s a really good moment for us to use our platform as a business and help spark conversation among our consumers as they look for a good place to build community.”How will the effort play out for the rest of the year?“We’re working across our business to bring in a number of our vendor partners, we’ve had a successful run with working across the board with the series — Puma, Adidas, Reebok, Under Armour, Converse New Balance, Ugg and our Cozi brand, which is a Foot Locker Inc. property from a private label standpoint. We brought them all together and have a series of programming. Essentially it started last weekend with some things that we did down in Pembroke Pines at our Homefield store. We brought in one of our initial NIL partners, the Cavinder twins, who we partnered up with several months ago and signed them to a two-year deal. We have a series of key markets and we’re linking in with all those key markets with activations that will run through the month of July. A ton of things are coming down the pike as we start to move forward into the next couple of months. We’ve been working on this now for quite a number of months, and our teams are doing a really good job with the programming and bringing it down to a community level where we can actually physically engage and have conversations and collaborate with consumers at the ground level in some of our key markets.”Why was Voiceinsport an ideal partner for Champs Sports for this effort?“Stef Strack who started that organization really has done something that’s really unique. One of the things that we’re doing from a Champs perspective is that we rounded out our consumers to what we call the modern athlete. It is a way for us to link in to all the things that are needs of an athlete. It’s not just performance on the field of play, it’s all the things that are about an athlete that they do around advocating for change and social justice and equity matters. It’s thinking through all the things that are important to sport. They say that 90% of sport performance is mental, so we want to link in to what it means to perform and think about what is helpful from a mental aspect. The sports psychologists that are part of our overall campaign that we’re doing, that’s also a large part of what Voiceinsport does. They bring in the psychology that’s part of sport, too, which is really important, and they’ve developed a platform that is all around mentorship and advocacy and all the things that you’d want to see. I don’t think there’s really any other platform that’s out there doing it in the same way, so we found that they were really the right partner.” How would you best describe the impact Title IX has had on the world of sports? And why is it more relevant now than ever?“Leveling the playing field has been something that has been part and parcel of what Title IX has been a part of, and as you continue to think through where we are today, women’s empowerment has been something that’s super important and making sure that the female athlete has an ability to use that platform and establish a connectivity on the things that really matter. The athletes themselves, whether it’s been social change through African American athletes over the years, whether it’s the female athlete now establishing a platform and giving a ton of exposure to equity issues, we want to make sure that we keep a voice out there. It’s really important now, given all the things that are going on across the globe, that we do lean in here. You’ve got athletes like Megan Rapinoe, who is the women’s soccer player who has been very much at the forefront of change, and you’ve got a number of other athletes that have been a part of it. We partnered up with a group called Uninterrupted last year that’s gone into this year, and we’ve connected with Sedona Prince who has been a very outspoken athlete, plays for the University of Oregon, and and has been very much at the forefront of leaning into some of these issues with regards to Title IX and equity. Title IX was very good 50 years ago in terms of establishing legislation that the NCAA was going to live by and march toward, and now we need to continue to make sure that as we go through the next 50 years that there’s some things that have been gone well, but there’s certainly a lot more that we need to do to spark further change.”When the partnership with Voiceinsport was announced in early 2022, Champs Sports revealed it was the main sponsor of the organization’s trip to Capitol Hill in support of The Fair Play for Women Act of 2022. How will The Fair Play for Women Act of 2022 change women’s sports for the better?  “It’s another really important piece of legislation that we can codify as we move forward. As Stef and others come along to help support some of the efforts that are happening up on Capitol Hill, we know that things sometimes take a long time to actually be built into law, so it’s important to get in front of it now as the team continues to work on making sure that there’s a willingness to be successful at implementing change as we move over the next 50 years. Stitching into the fabric of our society the things that are really important around equity — and its equity at all levels — but certainly the equity around what’s happening from a female perspective is super important. Some of the things we’re doing from a Foot [Locker] Inc. perspective is we’re making sure that we do things around more empowerment for female voices across the business from a leadership perspective. This is another thing we would say is super important, using sport as an advocacy for change as we move into the next 50 years.”As the spotlight increases and the fight for equality continues, what does the future of women in sports look like? “There will be no barriers to women in sports. We need to make sure that pay equity is there. We do it as a corporation, but it should be there or in the sports platform too. Female athletes have been successful not only in the field of play, but also in business, so we need to make sure that we find ways to build bridges across all aspects. One of the things that I think is important as a society is that we find individuals who have been very successful in making sure that they are not involved in just women’s sport, but involved in sport from a much more broad based perspective. You see it in programming. It used to be 20, 30 years ago that you could not find a female broadcaster in sports. Now, you find a lot of them speaking not only in female sports, but sports in general — men’s, women’s, etc. across the board. We want to see more of that change as we move through the next 50 years, and make sure that it’s an equal playing field and that we have the ability for females that want to exceed in the world of sport and beyond to not be hamstrung by gender and make sure that gender is no longer a factor.”Source: https://www.csga.ca/article_content.asp?adminkey=be51e4fd1bedab63ba95f9f35c213d93&article=151...
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2022-07-22
Premier League Soccer Clubs Reportedly Back Voluntary Ban of Gambling Sponsorships
The UK government is currently in a heightened state of chaos, which is causing a delay in the release of its updated gambling laws. Although it might not include a forced ban on gambling sponsorships in sports, English Premier League (EPL) teams are reportedly ready to agree to a voluntary ban.The UK is trying to push as large a wedge as possible between sports betting and sports. It’s working as gambling opponents continue to paint all-things-gambling negatively.EPL clubs have to overwhelmingly support the idea of a voluntary ban for the league to implement. Although they were going to meet and potentially vote on the idea, the clubs delayed any decision because of the political turmoil in the country.The concept of a forced ban was a topic that MPs discussed for months before the Department for Digital, Culture, Media and Sport (DCMS) decided it wasn’t necessary. Instead, it wanted to work with EPL teams on a voluntary ban that is now close to launching.There will still be a meeting of the minds later this month to discuss whether the ban is viable. However, according to the EPL, the organization won’t hold a vote until September. The clubs may have already made their decision, though, as The Times reports that a majority of the teams are in favor of a voluntary ban.EPL Teams Support Sponsorship BanSome 14 of the 20 clubs agree that the idea has merit. However, if things don’t change between now and the time, the EPL holds its vote, that’s enough for the league to implement the ban.Currently, seven top-flight teams have front-of-shirt sponsors in the gaming industry. Two teams, Fulham and Nottingham Forest, have not released information on who their main shirt sponsors will be for the upcoming season.The ban will most likely extend only to front-of-shirt sponsorships. Most teams want to hold onto sleeve sponsorships, which are less intrusive and might not cause an uproar with regulators and gambling opponents.EFL Teams Could Lose EPL SupportAs the arrangement is currently structured, the ban would apply only to EPL teams, not to English Football League (EFL) clubs. Seventy-two in the league participate in the Championship, League One, and League Two leagues.The EPL gives EFL clubs financial assistance through parachute and solidarity payments every season. Of this assistance, 64 clubs receive solidarity payments.However, they may lose some of that revenue. As EPL teams lose high-paying sponsorships, they expect to lose a combined income of £5 million to £10 million (US$6 million to $12 million) per season. As a result, they could use that as justification for reducing their EFL payments.The UK government’s white paper on gambling won’t arrive until the government finds a new prime minister, as well as other ministers who resigned. Following the elections, the new arrivals will want to have a role in finalizing the new gambling laws. Because of this, both the white paper and any EPL decision are still likely months away.Source: https://www.casino.org/news/premier-league-soccer-clubs-reportedly-back-voluntary-ban-of-gambling-sponsorships/...
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