2020-08-24
Big oil need not apply: UK raises the bar for UN climate summit sponsorship
The UK government will not accept sponsorship from fossil fuel companies for next year’s UN climate summit in Glasgow, Climate Home News understands. Like in previous years, the UK hosts of the two-week event are seeking corporate sponsors to shoulder some of the cost, initially estimated at £250 million ($330m).Unlike in previous years, which have seen large polluters use such deals to bolster their green credentials, sponsors of Cop26 are expected to have a credible plan to cut their emissions to net zero by 2050, the official website states. Climate Home News understands that oil and gas majors will not be considered.Rachel Rose Jackson, director of climate research and policy at the Boston-based NGO Corporate Accountability, has long campaigned for polluters to be “kicked out” of climate talks. She told CHN that, if confirmed, the decision to exclude oil and gas companies from sponsorship deals would be “a testament to the strength of the movement”.“For years, the UN climate talks have failed to deliver for people on the global frontlines of the climate crisis, yet has rolled out the red carpet for the world’s largest polluters,” she said.A decision not to allow oil and gas sponsorship “is long overdue,” she added. “It should be the bare minimum of any government hosting talks meant to avert the very crisis that the fossil fuel industry has fueled and profited off of for decades.”Dylan Tanner, executive director of Influence Map, which tracks corporate lobbying against climate action, told Climate Home News sponsorship of large climate conferences have been a part of the playbook for polluting companies for a long time.Governments hosting the talks have previously been criticised for giving a platform to those responsible for causing the climate crisis.Air France, gas and electricity company Engie and carmaker Renault were among the sponsors of Cop21 in Paris in 2015, when countries agreed to limit global temperature rise “well below 2C” by the end of the century.In 2018, Poland’s leading coal company Jastrzębska Spółka Węglowa (JSW) sponsored the climate talks held in Katowice, at the heart of the country’s coal-producing region. The Polish pavilion memorably advertised coal-shaped bars of soap.Last year, corporate accountability groups accused Spain of allowing its biggest polluters to use the climate summit in Madrid to “wrap themselves in the green branding of the COP”.In a note on the Cop26 website, the UK presidency said it was looking for companies that “are making real contributions to the fight against climate change” to sponsor the event. Eligible businesses must have committed to cut their emissions to net zero by 2050 or earlier, including “a credible short term action plan” to achieve their goal, before Cop26.While applications are open to any company that can demonstrate strong climate credentials, priority will be given to UK-based businesses or with a large UK footprint. The call for sponsors does not explicitly rule out oil and gas companies from sponsorship deals.UK-based oil majors BP and Shell have both committed to achieve net zero emissions in their operations by 2050 or sooner. Their plans rely on large scale use of carbon offsets and technologies such as carbon capture and storage. A decision to rule out any sponsorship deal from fossil fuel companies would imply the Cop26 presidency does not consider such plans credible.Cop26, which is scheduled for November 2021 after being delayed by the coronavirus pandemic, is set to be the largest international event the UK has ever hosted, with 30,000 delegates from around the world expected to attend.The UK is hoping to leverage the resources, commitments and expertise of companies with ambitious climate plans to bolster international climate action and spur a “race to zero”.Britain’s Nigel Topping and Gonzalo Muñoz of Chile are leading the call for companies, cities and regions to “set the pace” and  pledge to cut their emissions to net zero by 2050 at the latest.Article by Chloe Farand as posted on Climate Change News.Click here to view the UN Climate Change Conference's profile....
2020-08-21
Truck drivers get pampered by Sailun Tire at Bradford Husky station
'It was heart warming to see their faces when we gave them the packages,' says company official after handing out care packages to 'front-line heroes'Truck drivers pulled up to the Bradford Husky Esso station on Highway 88 on Thursday morning and were surprised with a free care package put together by Sailun Tire to show their appreciation for all their hard work during the pandemic.To honour these front-line heroes, Sailun Tire (a global tire manufacturer) put together more than 600 branded cooler bags filled with essential amenities (for both men and women) such as shaving cream, razors, soap, sunscreen, snacks and bars, face masks and gloves, a hat, air fresheners, and a $25 Esso gift card. Items were donated by Edgwell Personal Care, Kind Healthy Snacks, Mondelez Canada and Sailun Tire.In advance of National Trucking Week (which runs from Sept 6-12), giveaway stations were set up by Sailun Tire across Southern Ontario on select dates from mid to the end of August.“The drivers were genuinely so happy,” reports Kristen Palmer, Sailun Tire’s Event and Sponsorship Manager, who helped give out the care packages at the Husky station Thursday morning.“It was heart warming to see their faces when we gave them the packages,” added Michelle Subranni, Sailun Tire’s newest addition to the team who helped Subranni give out cooler bags.Professional drivers are part of Sailun Tire’s extended family and ensure critical goods are delivered during challenging times brought on by the COVID-19 pandemic.Drivers are not only essential in keeping Canada’s supply chain running, but play an important role in the country’s economic recovery.“It’s so good what [Sailun Tire] is doing,” said Darryl Rayner, who is a police officer but had to pick up truck driving due to shortened hours caused by the pandemic. “We don’t get appreciated enough.”Subranni and Palmer were at the Mississauga Husky Esso station the day before and handed out over 175 bags to drivers and couriers.“We were so busy,” exclaims Subranni. “I had so many blisters on my feet.”Palmer, who has worked with Sailun Tire for over six years and has been in the industry since she was a teen, says truck drivers can only drive for so long before they must pull over and wait an allotted time before they are safe to continue driving again.“Sometimes they have to sit in a parking lot for up to 10 hours,” explains Palmer. “It takes a certain type of person to do this job.”The life of professional truck drivers can involve long hours, erratic shifts, and many miles with little to no interaction with their families as they sleep in the back of their cabs and wash in the sinks of bathroom stations.“I used to love the job,” said Phil Lawrence, a truck driver with Laidlaw for the past 25 years. “But now I’m just tired and want to go home.”The Bradford Husky Esso station has a convenience store and restaurant and caters to over 200 truck drivers and couriers per day for gas, food, and rest stops.To the thousands of Canadian truck drivers who sacrifice their time for the good of the economy, Sailun TIre salutes you.Article by Jackie Kozak as posted on Bradford Today.Click here to view Sailun Tire's profile....
2020-08-21
Air Canada Signs on as Presenting Sponsor of Travel and Leisure Show
Air Canada has joined Canada’s first ever virtual Travel and Leisure Show as Presenting Sponsor, a move which recognizes the importance of connecting with audiences in an impactful way during the current crisis.Participation in a virtual show is critical at this stage in the travel industry as traditional product launches and gatherings have been halted due to restrictions."COVID-19 has had a devastating effect on our industry so as we shift into recovery mode it is more important than ever that we come together to prepare for the future of travel. The Travel and Leisure Show is an ideal forum for such discussions and we are proud to be the presenting sponsor. We know people are eager to travel again and the show brings together both trade and consumers to explore a safe way forward," said Lisa Pierce, Managing Director, Canada and U.S. Sales at Air Canada.The Travel and Leisure Show will allow attendees to be able to access exhibitor videos, download brochures and virtually chat with representatives at their own pace, just like they would in-person at traditional shows.The Globe and Mail, Canada’s national newspaper, is the Presenting Media Sponsor, and the show is produced by Toronto-based Granite Productions.“We are so very pleased to have Air Canada join as a presenting sponsor for the upcoming Travel and Leisure Show on Sept 10, and 12t,” said Mike Price, Granite Productions. “We consider this a milestone event for Canadian travellers and for those in our industry. It is a critical component to the resurrection of our industry coming out of the COVID crisis. Having partnerships with Destination Canada and now Air Canada, is proof they believe in the importance and the value of this initiative.”Attendance is free for consumers and gives them an opportunity to explore destinations from the comfort of their home via their desktop, mobile device or tablet. Similar to a traditional travel show, exhibitors will be grouped into pavilions and regions such as Canada, USA, South America, Cruise, Adventure, Europe or Caribbean/Mexico. Multiple travel service providers will be participating in the on-line event, which will feature special offers and incentives for consumers to take advantage of.The virtual platform is part of the offerings from TravelPulse Canada, and has been widely welcomed as an efficient and informative way to connect travel professionals across the country.Those wishing to attend the event on September 10th (trade) and Sept 12th (consumer) are encouraged to pre-register for their free tickets by visiting www.travelandleisureshow.ca. Sponsorship and exhibitor information can be found on-line by clicking here for pricing and rates.Click here to view the Travel and Leisure Show's profile.Click here to view Air Canada's profile....
2020-08-20
Supplement Brand XP Sports to Sponsor Canadian Esports Organization Lazarus
Tiidal Gaming Group-owned Canadian esports organization Lazarus announced that it entered into a sponsorship agreement with supplement brand XP Sports, which targets gamers and esports athletes. The agreement runs through 2022.The sponsorship includes gaming events and tournaments organized by Lazarus as well as individual sponsorships of the players and teams of Lazarus including the organization’s content creators. XP Sports is a Canadian brand owned by Iovate Health Sciences International that was launched this summer.Article by Tobias Seck as posted on EsportsObserver.Click here to view Lazarus' profile.Click here to view XP Sports' profile....
2020-08-20
WNBA Partners With Oculus on 20-Game Broadcast Schedule on Oculus Venues and Facebook Watch
On Wednesday, the WNBA announced a new multiyear partnership with Facebook and its virtual reality platform Oculus on a broadcast schedule that will see 20 upcoming regular season WNBA games delivered to fans across Oculus Venues and Facebook Watch.This year’s programming plan is to stream live WNBA games in 2D through Oculus Venues on Oculus Quest and Oculus Go headsets, while streaming games on Facebook Watch. The first game in the deal is Wednesday night’s contest between the Dallas Wings meet the Minnesota Lynx at 9 p.m. ET.“We are excited to partner with Facebook and Oculus to provide fans a new and truly immersive experience to view WNBA games this season and beyond,” WNBA Commissioner Cathy Engelbert said in an official release.  “Providing more opportunities to view WNBA games on innovative platforms will drive expanded coverage to our growing fan base, and combined with our other broadcast partners, will help sculpt the future landscape of the fan experience.”Here’s a look at the schedule of live games included in the deal:“When we discussed WNBA marketing opportunities, we wanted to make sure that our investment helped connect the league with its current and future generation of fans,” Rob Shaw, Facebook Director of Sports Media and League Partnerships said in the official announcement. “This sponsorship achieves that, as people around the world will now be able to experience and engage with the WNBA and its incredible players like never before on Oculus and Facebook Watch.”As part of the deal, Oculus from Facebook also becomes the Official Marketing Partner and the first-ever Virtual Reality Headset Partner of the WNBA. In addition, Oculus will become an associate partner of the WNBA’s Believe in Women platform. Oculus will also have a presence during the league’s 24th season in Bradenton, Florida at IMG Academy, which features a 22-game schedule for each of WNBA’s 12 teams and will include Oculus signage throughout the bubble environment.Click here to view the WNBA's profile.Click here to view Oculus' profile....
2020-08-19
Constellation Brands Celebrates Football’s Return with the Los Angeles Rams, Los Angeles Chargers, and the Las Vegas Raiders
Stadium and team partnerships bring exciting experiences for football fans across the countryCorona is an official cerveza of the Los Angeles Rams and the brand-new SoFi StadiumPacifico is an official beer of the Los Angeles Chargers and the brand-new SoFi StadiumModelo is an official cerveza of the Las Vegas Raiders and the brand-new Allegiant StadiumWoodbridge by Robert Mondavi is the official wine of the Las Vegas RaidersAs fans prepare for the return of sports, Constellation Brands announces multi-year partnerships with professional football teams and stadiums to bring engaging experiences featuring their favorite beer and wine. Corona, Pacifico, Modelo, and Woodbridge by Robert Mondavi are proud supporters of several teams and two new stadiums – including the Los Angeles Rams, the Los Angeles Chargers and SoFi Stadium, the Las Vegas Raiders and Allegiant Stadium. Brands will have a presence within the brand-new stadiums as well as various experiences for fans to enjoy when other events come to town.“While football’s return will look different this season, Constellation Brands is excited about the long term investment we’re making in these markets by aligning with these franchises and can’t wait to greet fans with exciting brand experiences when it’s safe to do so,” says Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands. “These state-of-the-art stadiums provide an opportunity to showcase our portfolio of brands to deliver a next-level experience on gameday, and for other marquee events that will rotate through in the years to come.”Corona, an official cerveza of the LA Rams, and Pacifico, an official beer of the LA Chargers, both have logo and marketing rights with the teams and the brand new SoFi Stadium, an unprecedented and unparalleled facility built by Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. SoFi Stadium will include the Corona Beach House, a three-level branded area featuring a grand circular staircase that offers top of the line hospitality to sports and music fans, and the Pacifico Patio on the north concourse that brings to life the unique ways football fans Live Life Anchors Up.Modelo is an official cerveza of the inaugural season of the Las Vegas Raiders and the brand-new Allegiant Stadium in Paradise, NV, which includes logo and marketing rights. Allegiant Stadium will include various Modelo experiences, including the Modelo Cantina Club, a 26,000 square foot space overlooking the 50-yard line with three branded bars and the Modelo Tailgate Zone – a dedicated location outside of the stadium that will be home to Raider tailgates during the season. To commemorate the new season and the Raiders’ move to Vegas, Modelo Especial will offer a limited edition 24oz can, available for purchase in October at local retail locations.Woodbridge by Robert Mondavi is the official wine of the Las Vegas Raiders, the latest sponsorship for the No. 3 Glass Wine Brand in the U.S. The partnership is inclusive of logos and marketing rights in market. In addition, Woodbridge by Robert Mondavi will connect with Raider Nation via high-impact co-branded displays, exciting consumer offers, targeted local advertising, and more.Inside Allegiant Stadium within the Modelo Cantina Club, the sleek Robert Mondavi Winery Bar will elevate the experience for fans as they cheer on their team, catch a concert, or partake in one of the many amazing events to come at Las Vegas’ newest, largest venue.The 2020 football season kicks off September 10, 2020. SoFi Stadium opens September 13 for the Rams’ first game of the season, with the Chargers playing their home-opener there on September 20. Constellation Brands encourages fans to drink responsibly.Click here to view Constellation Brands' profile.Click here to view the Los Angeles Rams' profile.Click here to view the Los Angeles Chargers' profile.Click here to view the Las Vegas Raiders' profile....
2020-08-18
TD Bank enters esports with Toronto Defiant sponsorship
OverActive Media announced today that it has signed an agreement to make TD Bank the official bank of its Overwatch League franchise, Toronto Defiant.This is the first esports partnership for TD Bank, also known as Toronto-Dominion Bank, which is one of the largest banking groups in Canada and also operates in the United States.Tyler Keenan, VP Global Partnerships at OverActive Media, commented in a release: “Adding a national brand and globally-recognized institution like TD as a sponsor is a game-changer for our organization. TD has a reputation for helping to support the growth of diverse communities across our country, and it is very empowering to us that they are taking on a sponsorship of this nature and entirely dedicated to our Defiant fans.” Although OverActive Media controls other team brands, such as the Call of Duty League’s Toronto Ultra and the League of Legends European Championship’s Mad Lions E.C., this partnership is specifically focused on the Toronto Defiant – with TD Bank joining Bell, SkipTheDishes, Canon, and Universal Music Canada.TD Bank will sponsor this coming weekend’s Toronto Defiant Fan Appreciation Weekend, running from August 20th-23rd, which will feature a virtual meet-and-greet with players, a virtual watch party for Toronto Defiant’s match against Dallas Fuel, giveaways, and other content.Additionally, TD will also sponsor an online amateur Overwatch tournament this autumn, along with a “community-focused fan profile series.”Esports Insider says: OverActive Media has done an impressive job of courting Canadian and especially Toronto-specific sponsors for its franchised teams, really driving home the message of a home market even without live matches right now. This is another smart addition for the company and its Defiant brand.Article by Andrew Hayward as posted on ESportsInsider.Click here to view Toronto Defiant's profile.Click here to view TD's profile....
2020-08-18
'Insurance' has surged the most among Instagram influencers of any content topic during the pandemic. Here are the others with the biggest increases and decreases.
As parties, festivals, and travel options were shut down due to the coronavirus pandemic, many influencers saw a big chunk of their sponsorship opportunities — and even normal day-to-day content topics — disappear as well. To pivot, many influencers have adapted to the changing landscape by sharing "at-home" content like wellness, cooking, and fitness. There has also been a surge in "live" content across formats like talk shows, gaming, performances, classes, and shopping. Trends have popped up across social-media feeds like baking sourdough bread. And for many influencers (and other social-media users), there's been a newfound urgency in addressing national and international issues, such as health and safety protocols when it comes to social distancing, or responding in support of the Black Lives Matter movement. But there are other topics that might not be as apparent that have also seen an increase in influencer content during the pandemic, according to new data from Socialbakers, a social-media marketing company. In the period from March to August, "insurance" had the highest growth rate among influencers of any content topic, according to Socialbakers. This likely came from a surging interest within that industry in seeking out influencers for sponsored-content opportunities. Life insurance brand Northwestern Mutual, for instance, recently started partnering with several influencers on Instagram through paid sponsorship posts. Socialbakers looked at around 8 million Instagram influencers within its database to track topic trends between March and August of 2020. Here's a breakdown of what it found. Click here to view Northwestern Mutual's profile....
2020-08-18
National Kidney Foundation and Konica Minolta Team Up to Help People with Kidney Disease
Konica Minolta Renews as Title Sponsor of The Premier Amateur Golf Event for CharityThe National Kidney Foundation (NKF) is proud to announce that Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) has renewed its title sponsorship of the NKF Konica Minolta Golf Classic, which to date has raised more than $100 million to promote kidney health and improve the lives of 37 million Americans affected by kidney disease. NKF Konica Minolta Golf Classic events are held at some of the most prestigious courses across the country and serve as a grassroots complement to Konica Minolta's already-extensive golf and sports sponsorships in the U.S., which include the PGA TOUR, and MLB, NBA, MLS and NHL teams. The NKF Konica Minolta Golf Classic provides Konica Minolta with additional opportunities to partner with its customers and dealers across the U.S., while also supporting its corporate social responsibility, charity, community, and healthcare objectives."Konica Minolta's dedication to people with kidney disease is an example of corporate citizenship at its very best," said Kevin Longino, CEO, National Kidney Foundation and a kidney transplant patient. "At a time when nonprofits across the country are shuttering its doors due to the economic effects of COVID-19, Konica Minolta continues to lead the way and demonstrate its extraordinary commitment to helping people in local communities affected by kidney disease," added Longino.  Since the partnership began in 2017, Konica Minolta has contributed over 1 million to support NKF's lifesaving work.Konica Minolta has a genuine passion for NKF's work, as the company's President and CEO, Rick Taylor, is a kidney cancer survivor. "Kidney patients have been so adversely affected by Coronavirus, and I'm extremely proud to partner with an organization fighting every day to protect people with kidney disease during this national health crisis," said Taylor. "Getting outdoors in a safe environment, like playing a round of golf, is a perfect way to still enjoy exercise and socializing all while working for a great cause."  In addition to its title sponsorship of the NKF Konica Minolta Golf Classic, the company is a generous supporter and National Partner of the Kidney Walk, the nation's largest walk for people with kidney disease.Successful since it was founded in 1987, the NKF Konica Minolta Golf Classic is The Premier Amateur Golf Event for Charity. Each year thousands of golfers from across the country participate in nearly 30 local events held at top venues, entertaining clients and playing for the chance to qualify in the National Finals held at the prestigious Pebble Beach January 14-17, 2021. Participating golfers raise $3.5 million annually to benefit the National Kidney Foundation and the 37 million Americans affected by kidney disease. The series showcases Konica Minolta as the National Title Sponsor and IAA, Inc as a National Corporate Partner. National Promotional Partners include Greg Norman Collection, Global Golf Post, and Imperial Headwear. For more information about the NKF Konica Minolta Golf Classic, or to find an upcoming event near you, please visit NKFKonicaMinoltaGolfClassic.com.  All golf events will adhere to COVID-19 guidelines from the Centers for Disease Control and Prevention (CDC) as well as any state-specific guidelines. Please review NKF's "Know Before You Go" for additional information.Click here to view the National Kidney Foundation's profile.Click here to view Konica Minolta's profile....
2020-08-18
How Pepsi remotely created a global media event in just a few weeks — and got 280 million people to tune in
For Pepsi, the pandemic could not have hit at a worse time. The beverage company had just launched its first new tagline in 20 years — "That's what I like" — and was coming off a successful Super Bowl campaign for Pepsi Zero Sugar when the coronavirus suddenly forced a shift in the beverage giant's marketing strategy. Instead of completely pausing its marketing plans, Pepsi pivoted. This involved axing previously slated campaigns and rolling out new packages to adjust to the new circumstances. "The reality is, this year has been absolutely unlike any other year," said Todd Kaplan, Pepsi's vice president of marketing, adding the company's "culture-forward approach" has allowed it to quick-pivot its campaigns and marketing programs to sustain strong sales growth in every brand in spite of the pandemic. Pepsi's media budget of more than $1.4 billion makes it one of the largest advertisers in the world. Since the pandemic began, the company has pulled back spending after increasing its advertising and marketing expenses by more than 12% in 2019. Before rolling out any new programs, the marketing division at Pepsi had to determine what scheduled activations would fall short in light of a newly pandemic-stricken nation. For example, Pepsi nixed planned spots that featured people dancing in public places like subways, stadiums, clubs, and airports that were slated for its tagline launch. In some cases, Pepsi repurposed its budget and resources to bootstrap new coronavirus-suited initiatives, such as the launch of the One World: Together At Home livestreamed concert in April, which featured Lady Gaga and musicians from around the globe. Pepsi For this event, organized in partnership with international advocacy organization group Global Citizen, Pepsi managed the marketing and execution of the virtual concert. To do so, the brand reallocated existing funds and streamlined manpower to focus almost entirely on this campaign.  From conception to execution, the entire project was wrapped up in under four weeks.  "It was insane," said Kaplan, whose team was responsible for the design and execution of the event logo, on-air packages, and distribution plans, among other tasks. Thousands of hours went into turning the event around in under a month in a process that Kaplan said would generally take a full year from start to finish under normal circumstances. On top of the time crunch, almost every aspect of preparation was done from home.  With more than 280 million people tuned in to watch the show and $127 million dollars raised, the event was a success, which to Kaplan, said a great deal about the power of his team. "It showed the agility and the flexibility that we all had,"  he said. Pepsi has pivoted marketing efforts on a smaller scale as well. The brand launched a giveaway for "Staycation" postcards that ironically portray different everyday household locations as exotic destinations to encourage people to stay at home. Pepsi also quickly jumped on the viral "everything is cake" bandwagon to release a Pepsi Birthday Cake "flavor" on social media. As a major NFL sponsor, it was essential for Pepsi to come up with a campaign that would land in the current environment, where the future of watching football in-person remains in flux. As such, Pepsi's multi-platform NFL spot will home in on the watching-at-home experience with a Pepsi in hand. Pepsi's NFL advertising campaign homes in on the watching at home experience. "It's different from how marketing has traditionally been done," Kaplan said of Pepsi's recent process for getting campaigns out the door. The calculated process of navigating a campaign from briefing to production has essentially been upended, he said. But learning to adapt has its upsides. As Kaplan explained, the team at Pepsi is experiencing a lesson in adaptability, which will solidify its ability to handle even more unexpected circumstances in the future. As Kaplan put it, "We're ready for anything that comes at us."Click here to view Pepsi's profile....