2020-05-12
Sponsors stick with Tulip Festival as major events experiment with virtual editions
Moving its entire slate of events online doesn’t appear to have stunted the Canadian Tulip Festival’s growth when it comes to sponsorship revenues – an encouraging sign for the beleaguered industry that’s increasingly looking to virtual events amid the COVID-19 pandemic.Festival organizers said Monday the popular annual spring celebration ​– which was forced to abandon its usual offerings such as music concerts and other public events after mass gatherings were banned to prevent the spread of the novel coronavirus – is on track to surpass last year’s total sponsorship revenues of $61,000.“It is a bit of a surprise,” conceded Canadian Tulip Festival president and chairman Grant Hooker. “On the other hand, it just demonstrates that corporations, businesses know that the tulip festival serves the economy while at the same time serving the community and they know that we are going to need to survive in order to maintain the tulip festival tradition and also to have tourism products when we are recovered.”Instead of outdoor events, the festival is showing a series of music videos, photo exhibitions and articles on its website and social media channels that commemorate the 75th anniversary of the liberation of the Netherlands during the Second World War. The online programs began May 8 and run until May 18.As of Monday, the festival had raised about $45,000 from corporate sponsors, including prominent names such as CIBC, Hilton and KLM. Lois Graveline, the festival’s fundraising and sponsorship manager, said she is “optimistic that further cash sponsorship support will be confirmed over the next few weeks” that will push the total past last year’s figures.Graveline said the festival has good “brand strength” across Canada, often being identified as one of the top events visitors associate with the nation’s capital.“From that perspective, it’s a pretty attractive product to offer sponsors,” she said. “They have stuck with us, which is nice to see.”The event has also landed more than $375,000 in federal and provincial grants, up from last year’s total of about $255,000.Typically, more than 600,000 visitors flock to check out tulip beds and take part in events at Commissioners Park and other locales during the festival’s 10-day run. Graveline said moving online likely meant the festival missed out on other potential sponsorship opportunities that normally come with having that kind of captive audience. “The opportunity to engage (companies) as sponsors would have been a lot more viable had the festival gone on the way we had hoped,” she said.Organizers have launched an extensive online, radio and TV advertising campaign worth about $300,000, most of it paid for through in-kind contributions from media partners and about 20 per cent of it targeted at visitors from the Netherlands. In the first three days, the festival drew a total of 29,000 unique visitors to its website, which received 66,000 views. In addition, its Facebook page had drawn about 6,400 views, while videos on the festival’s YouTube channel had been seen more than 3,300 times.“So far, we’re quite impressed,” Graveline said, adding the festival managed to find a way to continue despite the lockdown in a way many of its counterparts across Canada couldn’t.“There’s been a number of major events that have been cancelled. At the end of the day, we may not see the numbers that we had hoped for, but we’re keeping it going.”The Canadian Tulip Festival isn’t the only annual outdoor event that’s chosen to go virtual this year as the tourism industry struggles to deal with COVID-19 restrictions.Capital Pride organizers said Monday the annual celebration of the city’s 2SLGBTQ+ community scheduled for Aug. 21-30 is also moving online.In a statement, the festival said events such as the official flag-raising, Capital Pride pageant and the parade will be delivered in “new and innovative ways.” Organizers said more details will be provided in the coming weeks.Article by David Sali as posted on Ottawa Business Journal.Click here to view CIBC's profile.Click here to view KLM's profile.Click here to view Hilton's profile....
2020-05-11
Red Lips Productions on Streaming Panel
Owner Makrenna Sterdan was a panellist describing the ups and downs of live streaming during the Covid-19 pandemic. The video of the panel discussion is available on YouTube:https://www.youtube.com/watch?v=AXuO3mx5Sfs&t=2691s...
2020-05-11
ALPINE CANADA ANNOUNCES PARTNERSHIP WITH NUTRITIONAL SUPPLEMENT BRAND FITLINE
Alpine Canada is pleased to announce a multi-year partnership with Luxembourg-based PM-International AG and its nutritional supplement brand FitLine to become the official supplier of nutritional products. The company will supply the Canadian Alpine Ski Team, Canadian Ski Cross Team, and Canadian Para-Alpine Ski Team with FitLine nutritional products through to 2023. “FitLine products are well-known across the sports world and now available in Canada. We value their commitment to clean sports and are excited that the FitLine products will keep our Canadian skiers supplied with the vitamins and nutrients they need for stamina, power, and regeneration, they need to be the best in the world” said Alpine Canada’s Chief Commercial Officer, Steve Wallace. With such a grueling schedule Canadian skiers will benefit from the FitLine nutritional drink mixes which provide nutrients, fiber, vitamins, and minerals to help with digestion, energy, and regeneration with products like FitLine Basics, Activize, and Restorate. The FitLine line of products are batch tested and are on the Cologne List®, an initiative from the field of sports, listing nutritional supplements that present a minimized risk of contamination from banned substances. “We are excited to team up with Alpine Canada, especially as 100 years of ski racing is celebrated in Canada. Canada has a storied history of ski racing excellence with thrilling performances and inspiring athletes. We are confident that our partnership with Alpine Canada will help us to promote the FitLine brand in Canada.” said Torsten Weber, Head of Sports Marketing at PM-International. As part of the partnership, PM-International will provide FitLine nutritional products to Alpine Canada, share its core competences in sports nutrition and create exciting new promotions for Canadian ski fans. FitLine will also support athletes directly with shoulder patch logos with downhill skier, Brodie Seger, Para-Alpine racer Alexis Guimond and Crystal Globe-winning Ski Cross athlete, Kevin Drury. Click here to view PM-International's profile....
2020-05-08
Echo Lacombe buys naming rights for arenas 1 and 2 at Gary Moe Auto Group Sportsplex
At their most recent council meeting, the City of Lacombe approved a proposal by the Echo Lacombe Association to purchase the naming rights for arenas 1 and 2 at the Gary More Auto Group Sportsplex.“This sponsorship shows the Echo Lacombe Association’s long-term commitment to our city,” said Mayor Grant Creasey. “It is an excellent, highly visible reminder to encourage support for Echo Energy’s community-building efforts.”“We are excited by the opportunity this naming rights sponsorship affords to our Echo Energy initiative,” said Echo Lacombe Association President Jared Reich. “Investing in the arenas is not only great for brand recognition, but also underscores our commitment to supporting the community through the sale of electricity and internet services.”Echo Energy is a social enterprise managed by the Echo Lacombe Association. It operates in the competitive energy retailing and internet services markets, and reinvests its proceeds into the community to support social and economic well-being initiatives.The annual $10,000 naming rights premium will also help offset the Gary Moe Auto Group Sportsplex’s operational costs, as was anticipated when the arena renovations were approved by Council.Click here to view Echo Energy's profile.Article by by Jordan Davidson as posted on Lacombe Online....
2020-05-05
Blue Cross® supports Canadians with free access to mental health program Stronger Minds by BEACON® through COVID-19 crisis
The digital program offers free guidance from leading team of psychologists, to support the emotional well-being of Canadians during the pandemic.To support mental well-being through the COVID-19 crisis, Blue Cross® has joined as a sponsor of Stronger Minds by BEACON® – a free digital program available for all Canadians. This resource is a supplement to the suite of health and wellness offerings provided by each Blue Cross Plan, including their respective employee assistance programs.For more than 70 years, Blue Cross has been dedicated to caring for our communities and improving the wellbeing of Canadians. May 4-10 marks Mental Health Week in Canada and there is no better time to announce our investment in the Stronger Minds program. Blue Cross recognizes this has been a challenging situation for so many Canadians, our sponsorship of Stronger Minds will help provide mental health guidance and emotional support to people across the Country."With our team of clinical psychologists, along with trusted national health and wellness advocates, our organization is dedicated to helping people strengthen their resiliency and manage through unique emotional challenges stirred by the pandemic crisis," says Sam Duboc, Chair and CEO of MindBeacon Group. "Canada is in this together, and we're wholeheartedly committed to helping Canadians protect their mental wellbeing so they can successfully face every day as it comes."In addition to guidance from the BEACON team of clinical psychologists, Stronger Minds presents personal perspectives from beloved Canadian Olympic rower Silken Laumann, TSN sports commentator Michael Landsberg, as well as guidance on physical activity from GoodLife Fitness."It's been a rollercoaster of emotions through this pandemic crisis. I've had moments of hope and sadness. I've really had to work on my fears and worry for the people in my life and for the world, says Silken Laumann, mental health advocate. "I hope through my contribution to Stronger Minds by BEACON, my perspectives on coping through these difficulties will help people across Canada cope better too." Through the BEACON digital platform, Stronger Minds offers resources focused on resilience building, videos, and quick reads from mental health experts. The program provides participants the opportunity to engage as much or as little as they wish to access guidance that addresses their challenges; however, unlike one-to-one therapy, there is no clinical assessment required to participate.Topics covered continuously evolve based on participants' requests and include overcoming worry, isolation, and parenting. Stronger Minds will be offered indefinitely, in recognition this crisis has an uncertain timeline.Information on Stronger Minds by BEACON is available at mindbeacon.com/strongermindsClick here to view Blue Cross' profile....
2020-05-05
MANSCAPED and UFC® Announce Multi-Year Marketing Partnership
Leading Men's Below-The-Waist Grooming Brand Named "Official Electric Trimmer of UFC"MANSCAPED, the leading male below-the-waist grooming and hygiene brand, and UFC®, the world's premier mixed martial arts organization, today announced a two-year exclusive partnership which names MANSCAPED the Official Electric Trimmer of UFC. "We have a team of long-time UFC fans at MANSCAPED, so we couldn't be more excited to announce this partnership," said Joey Kovac, Senior Director of Marketing at MANSCAPED. "Some of our best brand ambassadors are UFC athletes, so it only made sense to partner with UFC in a larger way."The partnership will officially begin with UFC 249®: FERGUSON vs. GAETHJE, which will take place on Saturday, May 9, at VyStar Veterans Memorial Arena in Jacksonville, Fla. No. 1 ranked lightweight contender Tony Ferguson and No. 4 ranked Justin Gaethje will battle for the interim lightweight championship, while in the co-main event, Henry Cejudo intends to prove that he is the greatest UFC bantamweight champion of all time as he looks to defeat two-time title holder Dominick Cruz.MANSCAPED will be integrated into select UFC pay-per-views and Fight Nights hosted within the United States for the remainder of 2020 and continuing through 2021. Placement of the MANSCAPED logo may include the exterior Octagon bumper, exterior floor decals and athlete prep points. MANSCAPED will also serve as the presenting sponsor of the telecast's Rules of the Octagon feature."UFC and MANSCAPED share the same vision of connecting with fans in an authentic way," said Paul Asencio, UFC Senior Vice President of Global Partnerships. "We're thrilled to add MANSCAPED's bold presence to our events, and we're excited to see where this partnership goes."The multi-year partnership follows previous successful collaborations between UFC and MANSCAPED. In addition to having sponsored UFC 245®: USMAN vs. COVINGTON in Las Vegas last year, MANSCAPED continues to work closely with several top UFC athletes, including No. 1 ranked light heavyweight contender Dominick Reyes, former featherweight champion Max Holloway, and No. 2 ranked heavyweight contender Francis Ngannou.Click here to view MANSCAPED's profile....
2020-05-04
Simmons Bank Signs Sponsorship Agreements with Professional Golfers
Simmons Bank announced today it has signed agreements with four professional golfers currently on the Korn Ferry Tour, the development tour for the U.S.-based PGA TOUR. The brand ambassadors, collectively known as Team Simmons Bank, include Will Zalatoris, Braden Thornberry, Kevin Dougherty and Dawson Armstrong.The multiyear player sponsorship agreements follow the announcement in February of this year that Simmons Bank has assumed title sponsorship of the Korn Ferry Tour Nashville event, renamed the Simmons Bank Open for The Snedeker Foundation. The event was scheduled to begin this week, April 30 – May 3, with 156 players competing for a $600,000 purse. It has since been canceled due to the COVID-19 pandemic.As a result of the tournament's cancellation, Simmons Bank also announced today Drive, Putt, Do Good, a new initiative to help offset the charitable fundraising component for the Snedeker Foundation that was eliminated with the event's cancellation. Simmons Bank will make a $50 donation to the Snedeker Foundation for every birdie Zalatoris, Thornberry, Dougherty and Armstrong make. The Snedeker Foundation, founded by PGA TOUR player and FedEx Cup winner Brandt Snedeker and his wife Mandy Snedeker, supports a variety of charities, including Our Kids, which provides expert medical evaluations and crisis counseling services in response to concerns of child sexual abuse. To further increase the charitable contribution to the foundation, Simmons Bank will also make a donation for every birdie Snedeker makes this year. According to Freddie Black, chief business development officer for Simmons Bank, moving forward with Team Simmons Bank and the charitable component allows the company to join with the players to help offset the financial hit the charity would have incurred. "Now, more than ever, with the Nashville Korn Ferry Tour date canceled, it's important for us to continue our support so that both the players and the charity can thrive. These players have all demonstrated that dreams are realized through hard work, focus and dedication, characteristics that drive our business as well. Supporting these players so they can achieve their own dreams, and, at the same time, help raise money and awareness for the Snedeker Foundation is vital and fits with our mission of Dreams Realized," he said.Zalatoris, a graduate of Wake Forest University, is currently 12th on the Korn Ferry Tour points list and turned pro in 2018. He is a former Walker Cup Team member, First-Team All-American, ACC Player of the Year and U.S. Junior Amateur Champion. "I'm excited to sport the Simmons Bank brand. From the moment I met the team, I could tell it's the kind of company that has substance and integrity behind its logo," said Zalatoris.Braden Thornberry, a graduate of the University of Mississippi, turned pro in 2018 and is currently 51st on the Korn Ferry Tour points list. He is fully exempt for the entire Korn Ferry Tour season based on 1st place finish at the final stage of the tour's Q-School in December. He is a former NCAA Champion, Walker Cup Team member, World #1 Amateur, Haskins Award winner and All-American. "I'm careful to partner with sponsors and brands that mirror my own priorities. Simmons Bank has a long history of giving back to the community, and that spoke volumes to me," said Thornberry.Kevin Dougherty turned pro in 2014 after graduation from Oklahoma State University. Entering his third season on the Korn Ferry Tour, Kevin finished 32nd and 26th on the points list in his previous two seasons, highlighted by seven top-10 finishes. "I'm delighted to become a brand ambassador for Simmons Bank. They are all about helping people realize their dreams, and we can all use a little help in reaching our full potential," said Dougherty.Dawson Armstrong, a graduate of Lipscomb University, turned pro in 2014. He won the Mackenzie Tour in 2019 and ended the season No. 8 on the Order of Merit to earn 2020 Korn Ferry Tour membership. Armstrong also played in four events on PGA TOUR Latinoamerica, making two cuts and posting one top-10 to finish his year 100th on the Order of Merit. He is currently ranked 86th on the Korn Ferry Tour. "These are definitely strange and difficult times, and the fact that Simmons Bank is willing to support my goals as a professional golfer, and help the charity out as well, says a lot about what they are made of," said Armstrong.Click here to view Simmons Bank's profile....
2020-05-04
SSQ Insurance sponsors mental well-being program Stronger Minds by BEACON
As Mental Health Week kicks off, SSQ Insurance is pleased to announce its contribution to the Stronger Minds by BEACON program as a way to support the mental well-being of Canadians. SSQ Insurance is now a proud sponsor of this free digital program, created to help during the pandemic through resources provided by a team of clinical psychologists.Always committed to supporting its customers and the community, particularly during a period that is highly stressful for many, SSQ Insurance is lending its support as a sponsor of this program created to help with the specific emotional well-being concerns faced by the population. Launched at the beginning of April, this initiative has already provided valuable support to many people turning to the program for help coping with social isolation, stress, financial insecurity or the need to be resilient for the sake of their loved ones."We are already a BEACON partner, offering its digital cognitive behavioural therapy services. And now SSQ Insurance has decided to join forces with the Stronger Minds program and contribute to the development of this innovative tool, which meets a real need in society, given the new reality we are currently facing. The support of sponsors like SSQ Insurance allows BEACON to continue offering its program free of charge to the entire population, to promote it while contributing to its broader use," said Éric Trudel, Senior Vice-President of Strategy and Product Management at SSQ Insurance."We are very happy to have the support of SSQ Insurance and be able to continue developing this program to respond to the mental health needs of all Canadians and help them get through these difficult times. Canadians are in this together and we are here with them, and for them," said Sam Duboc, Chair and CEO of MindBeacon Group.Information about the Stronger Minds program is available at mindbeacon.com/strongerminds.To help cope with worry, stress and fear, a number of resources are available to SSQ Insurance's clientele during these difficult times. More information is available at ssq.ca/psychological-assistance.Click here to view SSQ Insurance's profile....
2020-05-04
Rio Tinto contributes $10 million to support COVID-19 community initiatives across Canada and United States
In order to support local community efforts to fight COVID-19 and its social and economic impacts, Rio Tinto is investing $10 million in a variety of grassroots projects across Canada and the United States.From delivering critical equipment for people working in hospitals to providing practical support to communities and families, we are contributing to efforts by our partners to help fight the pandemic. In addition, Rio Tinto is supporting projects that maintain and create regional economic development, which is vital for the long-term prosperity of communities where it operates across Canada and the United States.Rio Tinto Chief Executive J-S Jacques said “Rio Tinto is proud to play our part in supporting the outstanding and innovative efforts of our people, partners and wider communities in responding to the COVID-19 crisis.“Our investments are targeted at practical solutions like funding the food banks or counselling and support services that are helping frontline response workers and the communities around our operations. We will also play our part in supporting and stimulating current and future economic activity through regional development initiatives that are vital for local jobs and businesses.“Rio Tinto is committed to safely continuing to deliver products to our customers, spending money with our suppliers and investing in local initiatives, while supporting the efforts of governments to protect people and stimulate economic recovery.”Some of the early initiatives Rio Tinto is contributing to include:CanadaIn Quebec, our aluminium operations in Saguenay – Lac-St-Jean donated 25,000 masks and other equipment worth around C$100,000 to the local health authority (CIUSSS); and provided C$75,000 to the start-up Entreprise Prémont to help add a new production line to address the shortage of surgical masks in Canada. Rio Tinto is producing hand sanitizer in order to free up supplies for our communities. Through the company’s employee donation matching initiative, C$100,000 has been provided to four local food banks in Havre-St-Pierre and Sorel-Tracy.In British Columbia, the BC Works aluminium smelter made a C$50,000 contribution to the Kitimat General Hospital Foundation and provided reusable masks and safety glasses to the Royal Canadian Mounted Police.In the Northwest Territories, the Diavik diamond mine is contributing C$60,000 to five Indigenous communities for community identified relief initiatives such as food hampers and on the land activities.In Labrador, IOC has provided alternative housing support to a local shelter for use if women and children affected by COVID-19 need a secure refuge.United StatesIn Arizona, Rio Tinto’s Resolution Copper project partnered with the United Food Bank to deliver 75,000 meals to the White Mountain Apache Tribe on the Fort Apache Reservation and is also donating 50,000 cans of water to support tribes in collaboration with Ball Corp and Can’d Aid.In California, our borax business donated $10,000 to offer learning support and food assistance to families living near our Wilmington facility at the Port of Los Angeles. Rio Tinto’s Boron operation is also producing hand sanitizer in order to free up supplies for our communities.In Utah, Rio Tinto’s Kennecott copper operation is partnering with the Natural History Museum to run a digital education hub pilot to improve access to technology for students. Kennecott is also producing hand sanitizer in order to free up supplies for our communities.Further investments will be announced over the next six months.Click here to view Rio Tinto's profile....
2020-04-30
Coding contest from NASA and Texas Instruments allows students to compete virtually to win out-of-this-world prizes
New, space-themed contest challenges students to use STEM skills to improve life on the International Space StationTexas Instruments (TI) and NASA have teamed up to give students who are learning remotely the opportunity to connect, collaborate and win out-of-this-world prizes in a new, space-themed coding contest. The NASA & TI Codes Contest challenges middle and high school students to improve a process or product on the International Space Station – whether it's a better way to help astronauts stay in shape or a more efficient process to communicate with Mission Control. If it's related to the space station, it's eligible to win.For nearly 20 years, astronauts have continuously lived and worked on the International Space Station, testing technologies, performing science experiments and developing the skills needed to explore space. And starting today, TI and NASA are challenging students stuck at home to connect virtually to design a solution that makes living and working on the space station even better."As NASA celebrates the 20th anniversary of continuous human presence aboard the International Space Station and prepares to send astronauts to the Moon and on to Mars, we remain focused on the future," said Mike Kincaid, Associate Administrator for NASA's Office of STEM Engagement. "The Artemis Generation is that future and creating opportunities that encourage teamwork, collaboration and problem solving will put them on the course to become the next generation of explorers."The NASA & TI Codes Contest is simple to enter and encourages teams of up to five students to work together virtually to submit a written proposal outlining the process or existing product they want to improve aboard the orbiting laboratory. A panel of judges from TI and NASA will determine which teams move on. As teams advance, they must start coding and building their proposed design and showcase it in a video. The public will vote on their favorite video and up to five teams will have the opportunity to visit NASA's Johnson Space Center in Houston this fall, if travel conditions improve, for a behind-the-scenes tour and to present their designs in person."This coding challenge gives students a break from learning on their screens and encourages some much needed social interaction as teams work together toward a common goal," said Peter Balyta, president of TI Education Technology. "Now, more than ever, we're seeing the need to develop future problem solvers and creative thinkers with the STEM skills needed to make our world a safer, healthier and better place."Each member of the winning team will receive a TI graphing calculator and TI's calculator-controlled robotic vehicle, the TI-Innovator™ Rover. The teacher or adult that sponsors the winning team also wins a $250 gift card to help cover the cost of future class activities. All students who accept the mission will automatically be entered to win TI technology and NASA-themed items at the end of the contest.Review the rules, form a team and enter the NASA & TI Codes Contest today at: www.NASATICodesContest.com.Click here to view Texas Instruments' profile....