2021-09-09
Weber Barbecues Score Naming Rights To WBBL
Cricket Australia’s Women’s Big Bash League (WBBL) has announced a new naming rights partnership with Weber Barbecues.Starting this season, the League will now be known as the Weber WBBL, aiming to create a new era of innovation for the world’s leading cricket competition for women.Weber will also become a supplier of the KFC Big Bash League.Cricket Australia CEO, Nick Hockley, said: “We’re delighted to welcome Weber as naming rights partner of the Women’s Big Bash League and the latest addition to our stable of valued partners across Australian cricket.“As the League enters its seventh season, we’re thrilled to be working with Weber as we continue advancing cricket as a leading sport for women and girls,” he said.“Weber has a proud history of challenging the norm in family entertainment, and we look forward to combining our shared visions for Weber WBBL|07 and beyond.Cricket Australia General Manager of Big Bash Leagues, Alistair Dobson, added: “Since the 1950s, Weber has been changing the culture of barbecuing through its innovative, aspirational approach to family entertainment,” he said.“Much like the League, Weber has harnessed an iconic element of Australian culture and applied its own touch.“Now both occupy their own place in an Australian summer – the WBBL in its standalone October-November window, and a Weber in every backyard.“We thank Weber for their support of the League and look forward to seeing their brand adorn the broadcast, venues and club playing uniforms throughout Weber WBBL|07.Weber Barbecues Managing Director, Michael McDonald, said: “We are delighted to be signing on as a key partner with the WBBL.“Barbecuing and cricket have long been a part of the fabric of the Australian Summer, and so this partnership is a great, natural fit,” he said.“We believe that getting involved in barbecuing, like playing cricket, should be inclusive of everyone and we are very proud to be able to support the growth of women’s cricket in Australia.Weber, the League and cricket Australia’s clubs will work together to continue challenging the perceptions of the role of women and men, both in sport and at home.A new Finals format has also been introduced for Weber WBBL|07, providing more significant rewards for the top-placed team.“The new Weber WBBL|07 Finals format adds more incentive than ever to finishing on top of the table after the 56-game regular season,” Mr Dobson said.“Not only will teams have a guaranteed path to The Final, they’ll also have the backing of a strong home crowd, with fans given more time to secure their ticket to the Final.“The League views The Final as a marquee moment in the summer of Big Bash and we look forward to creating an unmissable event to cap the Webber WBBL|07 season.Source: https://ministryofsport.com.au/weber-barbecues-score-naming-rights-to-wbbl/cric...
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2021-09-09
Jets Announce Multi-Year Partnership with Fubo Sportsbook
First NFL team partnership for forthcoming Fubo Sportsbook includes new Fubo Sportsbook Lounge at MetLife Stadium for Jets gamesThe New York Jets today announced a multi-year partnership with Fubo Sportsbook, the comprehensive sports entertainment and wagering experience expected to launch in the fourth quarter 2021 (subject to all applicable regulatory approvals), to become an Official Sports Betting partner of the club. This agreement marks Fubo Sportsbook's first sponsorship of a professional sports team. The partnership centers around the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season, and will be the first authorized, mobile sports betting lounge in the stadium. In addition, Fubo Sportsbook will become the presenting partner of the Jets Mobile App and is the team's first legal sports betting (LSB) partner to leverage the Jets' new advertising data partnership with Sportradar."This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day," said Jeff Fernandez, Jets Vice President, Business Development + Ventures. "With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge."At approximately 7,000 sq. ft., the Fubo Sportsbook Lounge will be open to the public for guests 21 and over and will offer Jets fans the opportunity to enjoy the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook. Additionally, fans will be able to watch every game from around the NFL in the Lounge and conduct live mobile wagering via the Fubo Sportsbook app all while enjoying an incredible view of the Jets action on the field from the Lounge's outdoor patio."The New York Jets are a leading sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team. We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences," said Scott Butera, president of Fubo Gaming. "The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations."Jets Mobile App users will receive access to special Fubo Sportsbook offers as well as game day incentives tied to the Lounge. Fubo Sportsbook customers will also be rewarded with access to unique hospitality including VIP pregame sideline experiences. In addition, Fubo Sportsbook intends to utilize the new programmatic ad network created for the Jets utilizing Sportradar's programmatic activation platform....
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2021-09-08
With new TV deal, brands see value in women's league deals
England's Women's Super League (WSL) kicks off its new season this weekend and, with a major new broadcast deal and a host of international players, there are a series of new sponsorships as brands look to get in on the growth of the women's game.The new three-year broadcast deal, reported to be worth eight million pounds ($11.07 million) per season, will see WSL games broadcast live on subscription platform Sky Sports and by the free-to-air BBC, which the league hopes will boost ratings and the popularity of the WSL, whose title sponsor is Barclays.Sky Sports say they will give the WSL "the full treatment" with their trademark analysis, promotion and programming around the games, while the BBC offer the chance to access the large audience of fans without sports subscription packages.In the past WSL teams were usually 'add ons' to the main sponsorship deals for men's teams but in recent weeks WSL clubs have announced a raft of commercial deals tailored to the women's teams.The same trend has been seen in the divisions below the WSL though, indicating that the growing commercial appeal of women's football is broader than just the top level."There is no question that we have seen an uplift in commercial interest in women’s football - in our leagues and competitions, at club level and across the women’s game in general," Kelly Simmons, the Football Association's (FA) Director of the Women's Professional Game, told Reuters."Brands are increasingly seeing women’s sport, and the associated audiences, as an opportunity and platform to help deliver against business objectives," she added.NEW PARTNERSWSL teams are not just selling their own shirt sponsorships but have sleeve deals and a range of partners for specific sectors.This week Herbalife became the official 'nutrition partner' of Tottenham Hotspur's team and Everton announced a partnership with the Football Manager video game.Chris Cook, co-founder of football marketing company Future Sports Marketing (FSM), says the television deal was central to the new interest.“Viewing figures are estimated to explode by around 300% and consequently we’ve seen a rapid increase in the number of brands who are keen to explore commercial opportunities in the women’s game," he said.Cook noted that in the past companies may have viewed women's soccer as a worthy cause to support but they now view it as a business opportunity."Many of these brands might have previously viewed investing in women’s football as a CSR (corporate social responsibility)initiative but the TV broadcast deal has caused a major shift and they're now seeing it as a mainstream sport in its own right with audiences to match," he said.FSM helped broker deals between Restaurant chain Fridays, previously known as TGI Fridays, and five clubs at varying levels - Everton, Birmingham City, Southampton, Glasgow Rangers and Hashtag United.Friday's Chief Marketing Officer Dan Staples said the company felt that women's football allowed them to reach a specific target audience."Following a review of several strategic approaches to identify greatest exposure and opportunity, we decided on women’s football due to a recognisable growth trajectory... it felt like the perfect time" he said.FINANCIAL ATTRACTIONWhile the reach to a female demographic is an obvious appeal, women's clubs have other attractions to brands."If you look at the crowds at women’s football games you also see a lot of families and an opportunity for brands to appeal to them," said Beth Clarkson, women’s football governance expert at the University of Portsmouth."It is also financially attractive - brands can become a title sponsor of a domestic competition at a fraction of the cost of becoming a named partner of a professional men’s club where their logo could become lost among many others," she added.While the television audience should receive a boost, the WSL still faces a challenge in increasing matchday revenue from ticket sales, hospitality and merchandising."Spectatorship has certainly not risen at the same pace as sponsorship and broadcasting, there is no escaping that. Matchday revenue is not the biggest income stream in women’s football," said Clarkson, who believes the WSL could experiment more with holding double-header matches with men's teams.In the meantime, the companies getting involved with the women's game believe they can secure much more than a name on a shirt."Through delivering everything from TV facing assets, digital activation, match experiences, memorabilia and unrivalled player access, we can bring that emotion associated with our brand to traditional and new audiences whilst significantly tying in our values of equality, diversity & inclusion," said Friday's Staples.Source: https://www.reuters.com/lifestyle/sports/with-new-tv-deal-brands-see-value-womens-league-deals-2021-09-03/...
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2021-09-08
NFL to teams: No cryptocurrency, NFT deals for now as league eyes digital market
The NFL informed teams last month they could not, for now, sell sponsorships to cryptocurrency trading firms, multiple club sources said. Teams also cannot sell non-fungible tokens (NFTs) as the league develops a strategy in the hot and cold market for sports digital trading cards and art.Other leagues have opened the floodgates for digital assets, but the NFL is notoriously cautious with new commercial categories, going slowly, for example, with gambling and alcohol before relaxing its restrictions. In the case of cryptocurrency, the league will only, for the moment, allow teams to align with companies that are a step removed from the trading, the asset managers that sell funds to track the digital currency markets.“Clubs are prohibited from selling, or otherwise allowing within club controlled media, advertisements for specific cryptocurrencies, initial coin offerings, other cryptocurrency sales or any other media category as it relates to blockchain, digital asset or as blockchain company, except as outlined in this policy,” according to the new guidelines, as read by a team official, who requested anonymity. A blockchain is a digital ledger whose technology powers crypto and NFT sales.The restrictions would appear to exclude some of the principal players in crypto, like FTX, a digital currency exchange endorsed by Tom Brady that has been on a bit of a sports deal binge, including finalizing a 19-year, $135 million naming rights agreement for the Miami Heat’s arena and a 10-year, $210 million agreement to switch the name of esports organization Team SoloMid to TSM FTX. The NFL is also ruling out, for the time being, team NFTs. The NBA has had great success with NBA Top Shot, its vault of NFTs, which are digital highlights marketed as unique to the buyer. NBA Top Shot is operated through the league, and not by teams. What the policy does allow, the team official said, is sponsorships with “companies whose primary business is providing investment advisory and or fund management services in connection with cryptocurrency, provided that such advertising sponsorship rights are limited to promoting the company's corporate brands.”Source: https://theathletic.com/news/nfl-to-teams-no-cryptocurrency-nft-deals-for-now-as-league-eyes-digital-market/b7nvKUIXbDSf...
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2021-09-07
AGF Announces Multi-Year Partnership with Indspire to Create the AGF Scholarship Fund for Indigenous Students
AGF Management Limited (AGF) today is pleased to announce a multi-year partnership for the creation of a scholarship program with Indspire, a national Indigenous organization that invests in the education of Indigenous people, enabling their success through financial awards, resources and role models.“At AGF, diversity and inclusion has been a long-standing pillar of our social responsibility commitment,” said Judy Goldring, President & Head of Global Distribution, AGF. “Through our Employee Diversity and Inclusion Survey, more than 20% of employees indicated that AGF should prioritize sponsorship-based programs when it comes to our diversity and inclusion efforts and as a result, we are deepening our commitment and partnering with Indspire.”As students across Canada prepare for back to school, AGF is introducing, through Indspire’s Building Brighter Futures program, the AGF Scholarship Fund for Indigenous Students – an investment that will create four scholarships annually for Indigenous students who are entering a Business program at a Canadian accredited college or university.Reducing the financial barriers for education will not only provide Indigenous students with an opportunity to reach their full potential and gain employment, but also have a ripple effect benefiting their family, their community and future generations. The new scholarship is now available to applicants.“We are pleased to be working in partnership with AGF on this important initiative,” said Mike DeGagné, President & CEO of Indspire. “These new scholarships will create key avenues for First Nations, Inuit, and Métis students to fulfil their business-related aspirations in tangible, meaningful ways.”Indspire is the largest funder of Indigenous education outside the federal government, providing $16 million+ annually to 5,500 First Nations, Inuit and Métis students nationwide. To date, Indspire has awarded over $132 million through more than 42,500 scholarships and bursaries with more than 70% of employed Indspire grads returning to their communities to serve as educators, lawyers, healthcare professionals and engineers.“This partnership is part of AGF’s multi-year plan to accelerate our diversity and inclusion initiatives and engage with organizations that champion social issues and create a positive impact within our communities,” added Goldring.Source: https://stockhouse.com/news/press-releases/2021/09/01/agf-announces-multi-year-partnership-with-indspire-to-create-the-agf-scholarship...
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2021-09-03
BMO Supports Minority-owned Businesses at Milwaukee's SUMMERFEST with New BMO EMpower Grant
Along with great music and festivities, BMO Harris Bank is shining the light on diverse businesses at this year’s annual Summerfest music festival. Through BMO’s EMpower program, the bank is providing resources for 11 minority-owned businesses to become vendors at this year’s nine-day festival over 3 weeks from September 2 through September 18.Each business will receive a grant of up to $3,500 to help cover the costs of being a vendor at Summerfest’s Marketplace, materials, booth set-up and/or staffing. In addition to the grant, BMO is also offering vendors access to networking opportunities with banking executives, educational events for small business owners, and access to a banker who will provide one-on-one support on financial resources information.Launched in 2020, BMO EMpower is our $5 billion commitment over five years to address key barriers faced by minority businesses, communities and families in the United States. Through lending, investing, giving and engagement in our local communities, the program is tackling barriers to inclusion in the financial services industry to create more opportunity for recovery and success.Danielle Lilo Allen of Papyrus & Charms, a jewelry, apparel, accessories, and bath products company, will be a vendor at Summerfest and spoke about how this grant will help expand her business as a black entrepreneur, “The BMO EMpower Grant presents an amazing opportunity for Papyrus & Charms to experience vending at Summerfest without the risk of substantial financial loss,” said Allen. “More often than not, small, black-owned business owners don’t have the capital to take on the risk of a venture as large as Summerfest – but this grant creates equity and allows myself and others to experience vending at a professional-level many of us have never been privy to.”Other featured vendors will offer products such as home décor, apparel, handbags, wellness products, custom art accessories and products, African prints, and pet accessories.“We see this as not only a great business opportunity, but an even more important community effort,” said Raquel Filmanowicz, Director of Economic Equity Advisory Group at BMO. “These Milwaukee businesses are navigating the COVID-19 pandemic, as well as the economic crisis of generations of systemic racism and social injustice. Our partnership with these incredible companies will give them a start as Summerfest vendors and hopefully help catapult them forward into bigger and better things, including improved economic equity in our community.”Aligned with BMO’s Purpose to Boldly Grow the Good in business and life, the BMO EMpower Grant Program for Summerfest is helping to advance a more inclusive and equitable economic recovery in Milwaukee....
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2021-09-02
Little Caesars is the NEW official pizza of the Gamecocks!
It’s game week and I’m proud to welcome Little Caesars as the NEW official pizza of the Gamecocks!Not only will our Gamecock family have multiple opportunities to win prizes like free pizza for a year, but they’ll also notice a difference in the freshly made slices that are 33% larger and cost $1 less than last season throughout our football and basketball venues this year.Be on the lookout for promotion around delivery, their mobile app and their all-new Pizza Portal; which I’m stamping as the “Am@zon locker” of pizza pick up.Special thanks to the team at Aramark, A&E Management, and Gamecock Sports Properties. Shout out to my guy Jeffrey Diamond for the creative- Caesar Man looks GREAT in garnet and black!Welcome Home 🤙🏽#sports #sportsbiz #sportsbusiness University of South CarolinaSource: https://www.linkedin.com/posts/douglas-morgan-jr-76093b21_sports-sportsbiz-sportsbusiness-activity-6838080510540038144-9rG7/...
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2021-08-27
Big Rock Brewery's Lengthy History of Supporting Local Arts, Businesses, Music, & Culture
"Support local" is a call to action found everywhere in recent years aimed to support the success of small artists and businesses. What isn't recent, is Big Rock Brewery's support of local arts, businesses, music, and culture. We've done it since '85, and we're doing it still.Building an experience that brings people together is something we're excited to support in the city we were born in. We believe the artists and businesses in Calgary are our fellow neighbours and many have supported us over the years by way of enjoying our beers and spreading kind words about our brand and products. Our local love goes beyond just Calgary, though. We're proud Western Canadians supporting fellow proud (and incredibly talented) Western Canadians.Big Rock founder Ed McNally and his wife Linda were patrons of the arts long before they were brewery pioneers. They noticed the arts were neglected from a sponsorship perspective. They enjoyed Big Rock beers and attending cultural events, so they decided "why not marry the two together?" Ed and Linda's passion for the arts are just as undeniable as how Big Rock's early support of the arts has influenced how contemporary craft beer views community investment.The 42nd annual Calgary Folk Music Festival (CFMF) recently took place in Prince's Island Park in July. We have over two decades down as a partner of the CFMF team and are thrilled that this year's event was Canada's second ever since COVID-19's arrival in our country. It felt so good to be surrounded by smiling faces of dancing Calgarians, all holding Big Rock products handed to them by 1 of 600+ volunteers.Our long-time support of festivals also stretches across Edmonton, Winnipeg, Regina, and Grand Prairie. We also maintain long-standing relationships with Spruce Meadows and Fringe Festivals, including Edmonton Fringe (the second largest Fringe Festival next to Edinburgh, Scotland – home of the largest arts festival in the world).It's no secret that COVID-19 has left many people feeling isolated, lost, lonely, and desperate for social connection. Many artists and businesses were hit hard and had to look elsewhere to earn their incomes. Now more than ever, supporting local is crucial for the sake of the Canadian economy and the mental health and quality of life of our community members. We've needed human-to-human connection and are proud to be a part of easing this back into our lives one event at a time. Arts, business, music, and culture are for everyone – just like our craft beer. Cheers to an eventful remainder of 2021 and beyond!...
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2021-08-27
Los Angeles Chargers and Fresh Vine Wine Announce Partnership
The Los Angeles Chargers announced a new multi-year partnership agreement with Fresh Vine Wine owned by entrepreneurs Nina Dobrev and Julianne Hough. Through this partnership, fans will be able to enjoy Fresh Vine Wine at select bars at SoFi Stadium, including their California Cabernet Sauvignon, Pinot Noir, Chardonnay, and newly released Rosé. To celebrate the announcement, Dobrev and Hough cheered on the Chargers at the team's first home game at SoFi Stadium this past Sunday, August 22. "The Los Angeles Chargers are thrilled to partner with a company as innovative and plugged into the Southern California lifestyle as Fresh Vine Wine," said Chargers President of Business Operations A.G. Spanos. "We couldn't be happier that Julianne and Nina were able to join us last Sunday as we kicked off the partnership while also welcoming fans to a Chargers game at SoFi Stadium for the first time. Being able to offer their premium collection of wines to our fans further enhances what is truly an extraordinary gameday experience."...
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2021-08-27
Altrad converts six-year All Blacks shirt sponsorship deal
French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby.The agreement, which starts from 2022 and was announced today (Friday), will see the Altrad become the main sponsor for all five New Zealand teams, namely the All Blacks, the All Black Sevens, Black Fern Sevens, Māori All Blacks and the New Zealand U20s.The deal had been widely anticipated after the current contract between US-based insurance company AIG and NZR was due to run out at the end of the season. AIG, the All Black’s first-ever front-of-jersey sponsor, revealed it would not renew the deal in January 2020.Altrad, which already has a strong presence in the sport, is the current main shirt sponsor for the French national team and owner of the Montpellier Herault Rugby Club.The five-year deal with the French national team runs from 2019 to 2023 and is worth around €7m ($8.2m) per year.Speaking in April, Altrad owner Mohed Altrad told L’Équipe that a study by the Kantar Sports research agency on behalf of the FFR (French Rugby Federation), conducted before the Covid-19 pandemic, valued the All Blacks property at $13m (€11m) per year. His assumption was that the rights would be worth less now for the proposed deal period from 2022 to 2023.He said: “The price comes into play in a significant way because, I say it again, the amounts before or after the pandemic are no longer the same.”Commenting on the new deal, Mark Robinson, chief executive of NZR, said: “In creating this partnership, we have recognised Altrad’s founding principles of courage, respect, solidarity, conviviality and humility as truly relevant to our game – and with the support of their international footprint, we will continue to build our global legacy in rugby.“We are excited by the opportunity for both parties to deepen connections with communities by providing All Blacks clinics to children and young people, and leadership learnings around the world.”Last month, it was reported that Amazon was in talks to become the new main sponsor but it was anticipated that the e-commerce giant would not seek to place its main brand on the front of the All Blacks shirt.Source: https://www.sportbusiness.com/news/altrad-signs-off-on-six-year-all-blacks-shirt-sponsorship/...
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