2018-12-12
EA Vancouver and the Vancouver Canucks Partner to Inspire Local Students at the Future of STEAM Day: Vancouver
On Thursday, December 13, EA Vancouver and the Vancouver Canucks will team up to host Future of STEAM Day: Vancouver to celebrate students from Moscrop Secondary School who recently completed two unique digital STEAM (Science, Technology, Engineering, Art, Mathematics) education initiatives - EA Play to Learn and The NHL, NHLPA and Vancouver Canuck's Future Goals-Hockey Scholar program. This event will bring together BC Minister of Education Hon. Rob Fleming, leaders from EA Vancouver and the Canucks, and will feature a special guest appearance from former National Hockey League All-Star and Member of the Canucks "Ring of Honor" Kirk McLean.EA Play to Learn teaches key STEAM applications and critical thinking skills. The interactive lessons highlight the career possibilities that a STEAM education could unlock.Future Goals-Hockey Scholar is an online learning course that brings science, technology, engineering, and math concepts to life through the exciting, fast-paced game of hockey.Both programs are run in partnership with education technology provider EVERFI and are available to schools and districts across North America at no cost to schools....
2018-12-11
'Bursting point': Booming Halifax courted by multiple sports leagues
When Halifax Mooseheads players laced up their skates for the first time, the team was a gamble.It was the first Quebec Major Junior Hockey League club in the Maritimes, and the city had just lost its American Hockey League franchise.But the Mooseheads were an instant hit and now, 25 years and a professional basketball team later, Halifax is being courted all at once not just by the CFL but also by major soccer and lacrosse teams.It's a heady time for sports fans hankering for more athletic entertainment in Atlantic Canada's biggest city — a place awash with cranes with a thriving construction sector, healthy employment gains, strong population growth and a booming housing market.But the sports buzz is dampened by doubts about whether a city of 400,000 people — even one that functions as a regional capital — can sustain so many teams."There's only so much disposable income to go around," says Concordia University sports economist Moshe Lander."The more teams that you have with overlapping seasons, the more likely they will start cannibalizing each other."It's a concern shared by even the most enthusiastic of sport boosters."As a sports fan, I hope it all works," says Bruce Rainnie, president and CEO of the Nova Scotia Sport Hall of Fame."But with all the options available for your sport-entertainment dollar, you just have to wonder if there's a bursting point."The teams won't just be competing for fans and their wallets, but for corporate sponsorship as well.The city's sports roster already includes the Mooseheads and the Halifax Hurricanes basketball team, and will soon add professional soccer, lacrosse and potentially CFL football — not to mention several prominent university teams.The HFX Wanderers Football Club is expected to compete in the Canadian Premier League in its inaugural 2019 season, and a new National Lacrosse League franchise — a relocation of New York State's Rochester Knighthawks — will play at the Scotiabank Centre under a new team name, potentially the Halifax Privateers, starting next December.Maritime Football — the group behind the newly named Atlantic Schooners — is trying to land a Canadian Football League franchise for Halifax, a proposal that hinges on the construction of a new 24,000-seat stadium.The teams will be hustling for the backing of deep-pocketed brands and businesses for revenue to help pay for everything from team uniforms to player salaries.But the sudden proliferation of sports teams in the region could mean fierce competition for corporate dollars."You kind of scratch your head and wonder if there will be room for all of them," says Mark Raymond, associate academic dean at the Sobey School of Business at Saint Mary's University in Halifax."When we think of the Maritimes in general or Nova Scotia, there's only really a few major corporations."He says companies will be interested in reaching new markets through sports sponsorships, as well as "staying top of mind" among existing customers."There's also a sense of corporate responsibility, of giving back to the community," Raymond says.Still, the finite number of companies — from telecoms and banks to car dealerships and grocery chains — willing to sponsor sports in the city means teams could face a battle for sponsors."The big concern is on the corporate side," says Don Mills, chairman and CEO of Corporate Research Associates and a key player behind efforts to bring a new National Basketball League of Canada team — the Halifax Hurricanes — to the city after the Halifax Rainmen folded in 2015."There are only so many dollars to go around."Unlike some teams, however, he says a CFL team would attract a larger pool of corporate sponsors."I'm anticipating there will be large national advertisers that will want to be part of a CFL team that would not be part of the Hurricanes, for example," he says.Corporate sponsors — and to some extent, the number of fans in the stands — could also potentially hinge on how well a team does and if they make the playoffs."Nobody wants to be associated with a loser," Lander says, adding that as "hardcore" as lacrosse and soccer fans are, the startup leagues tend to be riskier than well-established leagues like the CFL.Mills says it can take several seasons to develop a loyal, committed fan base and attract sponsors.The Hurricanes — now in their fourth season — are continuing to grow but have still not reached the break-even point, Mills says."We had to overcome a lot of negativity toward the Rainmen," he says, adding that it took time to convince both sponsors and fans that the team was legitimate and stable.While the Mooseheads hockey team has never had "anything but a honeymoon period," the Hurricanes are struggling to get more than 2,000 fans to attend games, says Rainnie."So far the only thing that has ever really worked here — off the charts worked — is the Halifax Mooseheads."But Rainnie says a soccer team will likely thrive in Halifax — a city with a growing immigrant population that tends to rally behind soccer — and that lacrosse is quickly gaining in popularity among youth."I have tremendous optimism about soccer working," Rainnie says, adding that "lacrosse is a deep-rooted Canadian sport that has a physicality and a watchability to it."He adds that a team's success is increasingly dependent on community engagement, and the willingness of players to "contribute to kids at the grassroots level of sports."Football, on the other hand, is "truly a time-will-tell sort of thing," Rainnie says."At its best the CFL is a very exciting product," he says. "But I don't think the league right now is at its best."Rainnie says in order to survive, the football team will have to attract fans from across the region — Moncton, Charlottetown, Truro and beyond — who are willing to drive to Halifax to watch the games.A season ticket drive for the Atlantic Schooners has already received more than 5,000 deposits, but Raymond says the question is how ticket sales will fare once the excitement wears off."There's a newness factor right now," he says. "But it remains to be seen if it can be maintained and built upon."Despite the unknowns, Mills says the influx of pro sports teams solidifies Halifax's status on the national stage."This is the rising of a great new city," he says."We are being noticed as having something very special from our quality-of-life perspective ... we're going to be the coolest city in the country in 10 or 20 years."Article by Brent Bundale, The Canadian Press...
2018-12-10
Presenting sponsor named for 2020 Special Olympics Canada Winter Games
The countdown for the 2020 Special Olympics Canada Winter Games is on.On Wednesday, organizers of the event announced they’d secured the Games’ presenting sponsor, bringing Goldcorp on board in a big way.Also shared at a city hall news conference was the event’s slogan, Pure Heart, which will serve as both the inspiration and theme for the Games, slated to open on Feb. 25, 2020.“I’ll tell you, it was a significant contribution,” said organizing committee chair Barry Streib.“They were so keen on assisting and helping and supporting because they understood what these Games here in Thunder Bay would mean to all of the Special Olympic athletes. Their whole focus was to ensure we have a successful Games, so we can continue those programs with some of the legacy (left behind).”Streib said Goldcorp’s sponsorship should also serve as a catalyst to convince other businesses to jump on board when sponsorship opportunities arise.“Hopefully their significant support will influence others to come on board and be a part of this amazing event that we’re hosting here in Thunder Bay,” he said.Goldcorp Musselwhite Mine general manager Peter Gula said it was an easy decision to make when asked, and said it’s all about making the city a better place for everyone to live.“This is a fantastic event. Any time we can get involved in the community, we’re all about providing the opportunity,” Gula said. “These are great events. I’ve attended a few in the past and to see the smiles on their faces and the level of compete, I just felt it was important to get involved and make sure we can make it happen.”Wednesday’s event also saw Louisa Costanzo’s appointment as the Games manager made public. Costanzo has plenty of experience putting on big events, including the Canadian Screen Awards and Just for Laugh’s Toronto comedy festival.Streib also used the opportunity to call for volunteers to sign up for the Games, noting they’ll need between 600 and 700 to put on the five-day event.More than 1,200 athletes, coaches and mission staff are expected to be in Thunder Bay for the Games, which will include eight official sports – alpine skiing, five-pin bowling, cross-country skiing, curling, figure skating, floor hockey, speed skating and snowshoeing.The Games serve as a qualifier for athletes to become members of Team Canada at the Special Olympics World Winter Games.Article by Leith Dunick as posted on tbnewswatch....
2018-12-07
Six Nations announces six-year cut-price deal with new title sponsors Guinness
Guinness replaces NatWest after a short-term agreement, but it comes at a considerably lower fee than what RBS offered two years ago.The Six Nations has announced that Guinness will sponsor next year’s championship in the first of a six-year deal, having secured a cut-price deal that is initially worth around £8m less per year than the previous deal.After seeing long-term backers RBS withdraw their support following the conclusion of the 2017 tournament, the Six Nations board embarked on trying to sound out a new title sponsor for the northern hemisphere’s premier competition.But the recent drop in advertising revenues and financial uncertainty during the Brexit negotiations saw the championship struggle to agree a deal, having rejected an extension offer from RBS understood to be worth around £14m-a-year – a reduction of the £100m six-year-deal that was signed at the start of the decade but still a significant improvement on the Guinness deal.Having decided that the RBS offer undervalued the competition, the Six Nations were forced to pursue a short-term option for the 2018 edition with NatWest that stood at around £9m. But a decision has finally been taken in forming a long-term partnership with Guinness, who are understood to be paying £6m for next year’s tournament and increasing each year to around double that figure in the final year of their deal in 2024, according to The Times.Six Nations chief executive Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with Guinness and they will be a terrific title sponsor for rugby’s greatest championship. Guinness are world leaders and our partnership between two great iconic brands will enable us to reach new audiences on a global scale.“We could not be more excited to be working with the Guinness team over the coming years on developing new and innovative ways to connect with our fans and consumers.”The announcement furthers Guinness’ relationship with rugby, given that the beer brewers are already the title sponsors of the Pro14 that features across Ireland, Scotland, Wales, Italy and South Africa.Mark Sandys, global head of beer, Baileys and Smirnoff at Guinness’ parent company Diageo said: “This announcement affirms our long-standing support for the game of rugby and cements our position as one of the world’s biggest rugby supporters. We truly believe in the power of sport to connect communities and we’ll be working with the Six Nations to ensure that fans’ experience of the Guinness Six Nations is their best yet.”Next year’s tournament, which will be one of the more important editions as it comes in a Rugby World Cup year, kicks off in Paris on Friday 1 February as France host Wales to raise the curtain before Scotland take on Italy and Ireland host England in Dublin in an early repeat of the last two Grand Slam deciders.Article by Jack de Menezes as posted on the Independent....
2018-12-06
RYU Supports 2018 Canada's Walk Of Fame as Premier Partner
RYU, creators of urban athletic apparel, is proud to be part of the 2018 Canada's Walk Of Fame as Premier Partner, alongside some of the most important internationally recognized Canadian brands.This year Canada's Walk Of Fame marks its 20th anniversary of recognizing and celebrating Canadians who have excelled on national and international stages in their respective fields. Seth Rogen & Evan Goldberg, Leonard Cohen, Chris Hadfield, Tessa Virtue and Scott Moir, Andrea Martin, Andy Kim and Jimmy Pattison were this year's inductees. The awards show took place  in Toronto on December 1st, at the Sony Centre for the Performing Arts.RYU, which stands for Respect Your Universe, presented a sampling of its product line to the audience as well as hosted a VIP gathering where celebrities from across North America learned about the RYU movement with many of them ordering merchandise after the event."Canada's Walk Of Fame is the premier organization that brings the top Canadians together and is the best expression of our home country. Our principles are so much aligned with the ones at the foundation of the organization and we are extremely honoured to share such an important stage with them," said Marcello Leone, CEO of RYU. "All the inductees excel internationally in their respective categories, and our goal is to replicate their success: we are at the early stages of the journey but we look at these personalities as a source of inspiration."The show will be broadcast across Canada on Sunday, December 9th, on CTV at 9PM.   ...
2018-12-04
Nascar to push through new sponsorship model
US racing series Nascar plans to push forward with changes to its sponsorship strategy with the introduction of a tiered partnership system, according to a report from ESPN.The model, which would see the championship steer away from offering title sponsorship packages, is seeking close to US$20 million each year for top-tier deals on the new tiered strategy, nearly doubling original estimates made by ESPN sources back in June.As part of the arrangement, the premier series would simply be known as the Nascar Cup Series, rather than the title-sponsored Monster Energy Nascar Cup Series.Of the package being pitched to prospective partners, US$15 million is said to be focused on assets across the competition and its race venues, while an additional US$5 million is sought through media expenditure.The new model, which is thought to be similar to that on which the National Collegiate Athletic Association (NCAA) operates, would mark a first for the series, which has struggled in recent times amid a fall in attendances and interest from fans.The new model would see certain Nascar assets packaged for sponsorship for the first time. Nascar Cup Series title sponsor top-tier partners and television-visible signage could both be part of the model. Additionally, the competition is looking at introducing opportunities for brands with aspects of the series that have never before been monetised or packaged for sponsorship.In November, Nascar suffered an embarrassing blow, with retail giant Fanatics terminating its ten-year trackside sponsorship deal six years early as a result of dwindling race attendances.Article by Nick Friend as posted on Sports Pro....
2018-12-03
Cavendish Farms named title sponsor for 2019 U SPORTS University Cup Men’s Hockey National Championship
Cavendish Farms announced Wednesday morning that it’s throwing its support behind the University of Lethbridge Pronghorns as the title sponsor of the 2019 U SPORTS University Cup Men’s Hockey National Championship.The sponsorship continues a relationship between Cavendish Farms and U SPORTS that has seen the processor of frozen potato products support the men’s national championship nine of the past 13 seasons – most recently the last two editions at the University of New Brunswick. Cavendish Farms also held the title rights to the tournament from 2007 to 2012. President of Cavendish Farms Robert K. Irving says Cavendish Farms is pleased to return as the title sponsor of the 2019 U SPORTS University Cup Men’s Hockey National Championship in Lethbridge.“Having been involved in the past, we know this national championship produces hockey that is high calibre. We’re happy to partner with the University of Lethbridge Pronghorns to bring this event to the community and hockey fans alike.”Cavendish Farms is currently building a state-of-the-art frozen potato processing plant in Lethbridge to replace its existing facility, that will start up by fall 2019.  The eight-team tournament, featuring the host Pronghorns men’s hockey team, takes place from March 14 to 17, 2019 at the ENMAX Centre. It will mark the first time the men’s hockey national championship has been held in Alberta since 2006 and only the third time it’s been in the province in the last 30 years.The winner will be awarded the David Johnston University Cup, named after the former Governor General of Canada.With two games remaining before the semester break, the Pronghorns men's hockey team is currently sitting at 4-9-1, good for 6th place in the Canada West conference.Ken McInnes, Executive Director of Sport & Recreation Services, says they’re thrilled to have Cavendish Farms support the tournament as the title sponsor.“That they are excited to come on board as a major contributor to this event speaks well to their commitment to our community,” McInnes continued. “This is a unique circumstance where we get the chance to host an event of this calibre and the involvement of Cavendish Farms will only add to the experience.”A release states Cavendish Farms has a long-standing history of supporting its employees and their communities through charitable donations, sponsorships and employee volunteer opportunities. They also support a wide range of activities and organizations, focusing on education, sports, community infrastructure and wellness initiatives.“We’re excited to once again welcome back Cavendish Farms as title sponsor for the 2019 University Cup,” U SPORTS President and CEO Graham Brown said. “Year after year, Cavendish Farms has backed our Men’s Hockey National Championship – one of the most exciting events on the U SPORTS calendar. We look forward to continuing our longstanding partnership this March on the ice in Lethbridge.”Article by Aaron Mahoney as posted on Lethbridge News Now...
2018-11-29
SSQ Insurance renews as title sponsor of the SSQ Quebec City Marathon for the next five years
SSQ Insurance demonstrates its solidarity and social commitment through its annual fundraising campaign and its partnership with the SSQ Quebec City Marathon. Over the last 13 years, the company has donated more than $ 1 million to regional causes.At this year's event, SSQ Insurance chose to support the Œuvres Jean Lafrance, an organization whose mission is to assist and support underprivileged boys, with an $81,662 donation. In addition to the amounts collected from providers and partners, SSQ Insurance gave $2 for every kilometre ran or walked by its employees and their family members. An extra $5 was donated for each SSQ Health 5K registration and all participants could also make donations on their own."For SSQ Insurance, communities make us want to be socially committed. We are proud of the important contribution we've been able to make to the community over the last 13 years. What's more, we are happy to announce that we recently renewed our association as title sponsor of the SSQ Quebec City Marathon for the next five years," said Jean-François Chalifoux, Chief Executive Officer of SSQ Insurance....
2018-11-27
The Chamber of Commerce of Metropolitan Montreal is proud to welcome its new pillar sponsors, Air Canada and CGI
The Chamber of Commerce of Metropolitan Montreal is proud to welcome its new pillar sponsors, Air Canada and CGI. These companies are joining a group of sponsors that includes Bell, Hydro-Québec, Rio Tinto and SNC-Lavalin – flagship companies that are committed to Montréal's economic growth.Air Canada consolidates its support for the business community "Air Canada is a major player in the city's economic development. It helps ensure the Pierre-Elliott-Trudeau airport's status as a global hub for air travel. Its many direct flights allow the city's businesses to access strategic markets and develop foreign trade relationships more easily. We are therefore very happy to welcome Air Canada to the Chamber's group of pillar sponsors and to announce its status as the official airline for the trade missions organized by our Acclr team of experts," declared Michel Leblanc, President and CEO of the Chamber of Commerce of Metropolitan Montreal."Air Canada is proud to become a pillar sponsor of the Chamber of Commerce of Metropolitan Montreal. As one of the 20 largest carriers in the world, with its head office in Montréal for the past 70 years and some 6,800 employees in the city, Air Canada plays a strategic role and is an important economic development tool in a context of globalization. For the past few years, Air Canada has put a great deal of effort into international expansion, and Montréal is one of the main beneficiaries of this unprecedented growth, with some 34 new flights since 2012," said Calin Rovinescu, President and CEO of Air Canada.CGI will support the Chamber through a transformation that will benefit Montréal businesses"With its 107,500 highly qualified employees and 5,250 companies in Greater Montréal, it is undeniable that the IT sector plays a central role in the city's development. CGI is the largest Canadian company in this sector and the fourth largest worldwide. The Chamber will have the privilege of CGI professional support through its digital transformation and will be able to take advantage of the global perspectives that the company offers its clients in all sectors of activity. Our partnership with CGI will thus improve the experience and services we offer the city's businesses, always with the aim of accelerating their growth and longevity. This way, Montréal's entire business community will be able to benefit from the expertise of this innovative gem," said Michel Leblanc."As the former president of the Chamber of Commerce of Metropolitan Montreal, I am happy that CGI is partnering with this organization and guiding it in its digital transformation. Every year we have meetings in person with over 1,000 clients around the world with whom we develop our Client Global Insights, which detail the issues and trends in the digital transformation of organizations in all sectors of activity. This global perspective is what we offer the Chamber and all our clients to support their development. The partnership of CGI with the Chamber confirms our commitment to the success of Montréal companies in all sectors and will allow us to contribute ever more actively to the momentum that Montréal is currently experiencing," said Serge Godin, Founder and Executive Chairman of the Board of CGI....
2018-11-26
Porter Airlines sponsors Northern Lights Mentorship Program
Attracting women to careers in aviation and aerospacePorter Airlines is sponsoring a new mentorship program with The Northern Lights Aero Foundation to attract and retain more women in aviation and aerospace.The Northern Lights Mentorship Program is designed to connect aspiring and experienced aviation professionals. Participants will broaden their professional networks, receive practical advice and form a support network to help guide them through their career. Mentors, both male and female, will motivate and inspire women to pursue opportunities in aviation and aerospace while enhancing their leadership and communication skills."Women are generally underrepresented in aviation and aerospace. The Northern Lights Mentorship Program helps break down barriers by connecting women with mentors who know the industry and generally have a passion for what they do and want to share it with other aviation enthusiasts," said Robert Deluce, president and CEO of Porter Airlines. "There are many opportunities within aviation - from being a pilot, to a maintenance engineer or dispatcher - having someone to help navigate the path forward is invaluable."The Northern Lights Mentorship Program focuses on three phases of career planning and connects participants with mentors who can best support them:Considering a career within aviation and aerospace (imagining)Training and development (training)Established within the industry (developing)"It is so important, in the pursuit of bringing in and retaining more women in this industry, to have a tool whereby they can have mentors suited to their needs, whether it is in simply considering a career, the struggles in training or discovering new pathways," said Joy Parker Blackwood, President, Northern Lights Aero Foundation. "The new mentorship program supports our mission to create career opportunities in aviation and aerospace for Canadian women.""Throughout the various stages of my professional life, my mentors have helped me in countless ways make informed decisions about my career choices and allowed me to build a network of immeasurable connections. Their advice and willingness to share their personal experiences with me were constant sources of inspiration and support and I feel it is my duty to pay it forward by mentoring others so they too can succeed," said Eva Martinez, Vice President, In-Service Support, PAL Aerospace. "One of the benefits of mentoring is the invaluable relationships that develop over time. These help me become a better person, role model and leader."Porter's sponsorship of the mentorship program includes funds and in-kind services for its development and design. The program launched at the Northern Lights Awards Gala on September 29, an annual event honouring outstanding women in Canadian aviation and aerospace.Join The Northern Lights Mentorship Program as a mentor or mentee by visiting the website.Porter's support of the Northern Lights Aero Foundation stems from its Women Soar at Porter program, which launched in 2016. The program is led by dedicated Porter volunteers who actively promote opportunities that exist for women in aviation. At Porter, female pilots represent approximately 13% of the total group, versus approximately 5% for the overall industry. Porter has the highest percentage of female pilots in Canada....