2019-03-28
National Car Rental Becomes Official Car Rental Partner of the San Francisco Giants and Chicago Cubs
National Car Rental today announced that it is now the Official Car Rental Partner of the San Francisco Giants and Chicago Cubs. The Giants and Cubs join eight other Major League Baseball teams that boast official designations with the car rental brand, including the Boston Red Sox, Houston Astros, Kansas City Royals, Los Angeles Angels, New York Mets, St. Louis Cardinals, Texas Rangers and Washington Nationals. National and the Giants organization have agreed to a three-year agreement that runs through 2021. The partnership with the Cubs organization spans five years, running through 2023.This season, baseball fans will see a National Car Rental sign in the outfield at both Oracle Park and Wrigley Field. As part of its Chicago partnership, National will be the presenting sponsor of "Cubs Stolen Bases" replays. In San Francisco, National's sponsorship will include signage visible on the Giants' new batter's box LED sign."The Giants and Cubs are fantastic baseball organizations with extremely passionate and dedicated fan bases," said Frank Thurman, vice president of marketing for National. "We are big baseball fans ourselves and are thrilled to expand our involvement in 'America's pastime' by supporting these teams as their official car rental partner.""We are always looking for ways to delight our team and fans, and National is a brand well-known for rewarding loyalty and providing its customers with a seamless car rental experience," said Jason Pearl, senior vice president of partnerships and business development for the Giants. "This partnership is a great fit for our organization.""We're happy to announce National is now the official car rental of the Chicago Cubs," said Alex Seyferth, vice president of corporate partnerships, Marquee Sports and Entertainment. "We've enjoyed a long-standing business relationship and look forward to building on it through National Car Rental branding on the iconic Wrigley Field outfield wall, introducing a new travel content series and offering specialty car rental prices."Off the field, sponsorship elements will be accompanied by multiple digital and social assets for both organizations. The Cubs partnership includes a takeover of the Cubs Destinations homepage, a unique travel digital content series and a dedicated email to cubs.com subscribers. The Giants partnership includes a Facebook and Twitter social content series and a dedicated email to Giants.com subscribers.National Car Rental will also extend specially priced car rental rates to both organizations – which includes Giants and Cubs players, staff and coaches – as well as access to National Car Rental's Emerald Club, the car rental industry's first comprehensive frequent-renter program, which expedites the rental process by offering counter bypass as well as Drop & GoSM service with convenient e-receipts. Emerald Club members have access to the Emerald Aisle – an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car – at 63 locations in the U.S. and Canada, including the top 50 airports for business travel....
2019-03-27
Burger King and Pokerstars.net Dive into Sponsorship Deals for the First Ever 24-Hour Adult Swim Channel Launching in Canada on April 1
Corus Entertainment announces Burger King and Pokerstars.net as official sponsors for the highly anticipated launch of Adult Swim in Canada. Led by Horizon Media for Burger King and Cossette Media for Pokerstars.net, the involvement of each partnership includes optimized brand amplification through robust on-air sponsorship packages and customized promotional creative that leverages each brand with a series of promos, sponsored bumps, billboards, and more. Adult Swim launches in Canada on April 1 with a packed lineup of fan favourite animation and live action series including Joe Pera Talks With You, Harvey Birdman, The Eric Andre Show, Robot Chicken, Rick and Morty, Mr. Pickles, Check It Out with Dr. Steve Brule, and Your Pretty Face is Going to Hell.“Adult Swim’s reputation for fostering genuine connections with its audience makes it the ultimate platform for creating incredible sponsorship opportunities,” said Lynn Chambers, Vice President, Corus Tempo. “Burger King and Pokerstars.net drive consumer conversations with their playful and humourous marketing tactics, and their ability to thoughtfully connect with audiences – an approach that fits perfectly with Adult Swim’s unique voice.”Burger King, the original home of the Whopper®, and Pokerstars.net, one of the largest free-play sites in the world, will each have a series of on-air pre-promos leading up to April 1. Both brands will also have a series of original on-air bumps. Similar to Adult Swim’s signature bumps shown in-between shows, the sponsored bumps will feature text-based messages that play off the tone of the channel’s voice, seamlessly integrating Burger King and Pokerstars.net into the immersive environment Adult Swim is known for. Both brands will also sponsor select Adult Swim programs through billboards once the channel launches. In addition, Pokerstars.net ups the ante with brand logo integration in Adult Swim programming as well a custom spot welcoming the channel to Canada.From original animated comedies to live action programming, Adult Swim engages audiences with a bold voice (like no other) and offers an immersive experience that places fans at the centre, bringing together comedy, gaming, music and live events. Adult Swim in Canada will mirror the programming and brand voice of the acclaimed channel in the U.S., delivering audiences new series day and date with the U.S. year-round....
2019-03-27
Pacejet Announces Gold Sponsorship of SuiteWorld19
Pacejet today announced it will be a Gold sponsor at SuiteWorld19, an annual celebration of Oracle NetSuite customers and partners. The industry's premier cloud ERP conference, SuiteWorld19 takes place April 1 – 4, 2019 at the Sands Expo & Convention Center in Las Vegas and will bring together NetSuite customers, partners and product experts to share insights into business and career growth.Pacejet is excited to join the NetSuite community to share its experience in industry-leading shipping practices. An award-winning platform, Pacejet was the 2017 NetSuite SuiteCloud Partner of the Year and maintains a reputation for excellence as a 'Built for NetSuite' solution. Pacejet helps NetSuite customers ship billions of dollars' worth of shipments each year, whether through parcel, freight, or third-party logistics. At SuiteWorld19, Pacejet will be joined by NetSuite customer EventStable to discuss ecommerce shipping and how the company has leveraged NetSuite's cloud platform through Pacejet's enterprise-class shipping solution. The session "Ecommerce Shipping Reimagined" takes place on Wednesday, April 3 at 11 a.m. in San Polo 3403 (Venetian, Level 3).SuiteWorld19 will feature keynote sessions from NetSuite executives including Evan Goldberg, executive vice president, Jason Maynard, senior vice president of global field operations, and Gary Wiessinger, executive vice president of product management. SuiteWorld's mainstage sessions will also showcase global organizations using NetSuite to help guide them through all phases of growth and take their business to the next level. Attendees will have the opportunity to learn how to grow their business and career through:Success stories from organizations who have used technology to scale and growStrategy and technical sessions for handling the biggest changes in business, across industriesNetworking with more than 7,250 business leaders from around the globeAn ecosystem of 125+ NetSuite partners in the SuiteWorld Expo"Pacejet's award-winning shipping software helps NetSuite customers looking to grow their business, increase efficiency and lower shipping costs," said Bill Knapp, CEO, Pacejet. "We're looking forward to sharing new innovations, integrations, partnerships, and more as a gold sponsor of SuiteWorld19."...
2019-03-26
Hot Wheels™ Partners with IndyCar, USAC.25 and Honda To Mentor Young Racers in Motorsports
Continuing its support of young racers pursuing their racing dreams, Hot Wheels™ is partnering with IndyCar, USAC.25 and Honda Performance Development to bring mentorship and support to North American Quarter Midget racers.Quarter Midgets have been around since before World War II and feature drivers from ages four through 16. Resembling small-scale version of full-size Midget race cars, these Quarter Midgets racers can compete on paved or dirt ovals to help drivers hone racecraft as they progress though their race classes. Many of today's most recognizable names in IndyCar racing got their start in Quarter Midgets and are eager to give back to the sport they fondly remember."For more than 50 years, Hot Wheels has been igniting the challenger spirit in automotive fans of all ages," said Ricardo Briceno, Hot Wheels Director of Global Brand Marketing at Mattel. "We're proud to take that to next level with IndyCar and Honda through this training and mentoring program, giving kids the tools and encouragement needed to become the next generation of great American racers."The family-friendly USAC.25 Quarter Midget events offer plenty of social interaction and mutual support during an event weekend. With more than 45 regional clubs and multiple national events, more than 2,000 racers competing in USAC Quarter Midget events every year."We are excited to support the USAC Quarter Midget program, with key industry partners like Honda," said SJ Luedtke, VP of INDYCAR Marketing.  "The partnership is a key component of our grassroots efforts and we are excited to inspire and help develop the future stars of our sport."Through Hot Wheels-sponsored clinics and activations at racing events throughout the 2019 season, top-level IndyCar drivers and team members will share their experiences in racing with the young competitors and families to explain the "off-track" skills that are as vital to a racing career as on-track results. Q&As and seminars with top athletes will cover a variety of topics ranging from how to conduct media interviews and securing sponsorship opportunities to methods to connect with fans by building a strong social media presence."We are thrilled to have an iconic brand such as Hot Wheels participating in the USAC.25 Series," said Danielle Frye, Series Director for USAC.25. "We've been fortunate to have Honda Performance Development as an engine partner for more than 10 years and it's been amazing to see the response from the IndyCar paddock when our national events are companions to their race weekends. This program will be an added bonus for our racers."In addition, Hot Wheels will provide a stipend for top finishers in select Honda-powered racing regional and national events to assist with travel expenses related to the final USAC National Quarter Midget event in Las Vegas this November, where the winner of the most advanced class will take home a Honda GX200-powered kart to compete into the future."We're pleased to be a part of this partnership to bring greater value to our Quarter Midget racing customers," said John Whiteman, Manager of Honda Performance Development's Commercial Motorsports programs. "Honda is the only company that can bring this together, with racing programs from Quarter Midgets through IndyCar."Details on the points structure and qualifying series will be announced shortly and will be retroactive to the beginning of the season. Hot Wheels and all the partners look forward to an exciting year of USAC Quarter Midget racing and supporting their racing dreams though the 2019 season....
2019-03-25
Sunterra returns as Bollywood sponsor
Longtime Bollywood Bang and community supporter Sunterra Custom Homes has signed on as presenting sponsor of this year’s Bollywood Bang Vernon.The popular event and fundraiser runs Saturday, April 27, at a new venue, Predator Ridge Resort.“We are pleased to offer our support of this multicultural event that has made such a positive impact on so many lives in our community,” said Ranvir Nahal, owner of the award-winning construction company.Sunterra’s generous sponsorship of $6,500 towards Bollywood will support Canadian Mental Health Association (CMHA) – Vernon and District Branch, including programs for youth and suicide prevention.This year’s event will feature a red carpet reception, henna painting, Bhangra dancers, a feast of more than a dozen authentic delectable South Asian dishes and desserts paired with fine Okanagan wines, and a dance celebration with a live DJ, live and silent auctions with unique prize packages.For guests who wish to dress in Bollywood-inspired attire for the event, there will be an outfit sale on Sunday at Lakers Clubhouse, 7000 Cummins Road from 11 a.m. to 4 p.m. Outfits will be available in men’s and women’s fashions, with a variety of sizes, colours and styles, plus volunteers on-hand to assist with fittings and alterations.Since inception in 2013, Bollywood Bang has raised more than $250,000 for a variety of local charities.Article as posted on The Vernon Morning Star....
2019-03-22
Merit Travel Makes A Difference on World Water Day - With Travel Prizes To Boot
Merit Travel Group is making a difference in the world.In celebration of World Water Day, Merit Travel Group, one of Canada’s largest travel companies, is expanding its partnership with international non-profit organization WaterAid Canada as part of a nation-wide fundraising initiative. A unique online fundraiser auction spearheaded by Merit Travel opens March 22 and offers an array of exclusive travel prizes that go towards helping WaterAid’s Tanzania: Deliver Life Program.Merit Travel’s efforts will serve to improve child health through the provision of water and sanitation services at 12 obstetric and neonatal care clinics across rural Tanzania, Africa.Through an ongoing commitment, Merit Travel Group raised $86,000 in 2018 alone and more than $200,000 during the course of its partnership with WaterAid Canada to date. The travel company has assisted in the successful ongoing support of WaterAid’s initiatives in Tanzania to create new infrastructure, the commissioning of biomedical waste facilities and tools at all 12 clinics, and in building the capacity of health care workers.“Merit Travel Group will always be committed to supporting health and wellness initiatives in the communities that host our Canadian travellers” said Phil Sproul, CEO of Merit Travel Group. “We support WaterAid’s work wholeheartedly and are proud the Merit Travel family has come together—including our executives, employees and valued clients—to support the Deliver Life Program and continue the improvement of health care in Tanzania.”Jointly funded by the Canadian Government through Global Affairs Canada, WaterAid’s Tanzania: Deliver Life Program is focused on providing basic water access, sanitation infrastructure, and hygiene promotion at 12 health clinics in the Geita and Nyang’hwale districts of Tanzania while significantly reducing the spread of life-threatening infections.Key Findings of the Tanzania: Deliver Life Program56% of health care facilities across the country do not have access to water, toilets or soap for hand washing.Only 44% of health care facilities that deliver babies have access to water, decent toilets and soap.76% do not have access to water inside delivery rooms, with nurses unable to wash their hands.Of these, only 24% have water access in delivery rooms.Merit Travel Group has supported WaterAid Canada through financial donations as well as corporate and travel sponsorship since 2016. Initial support was generated in 2016 for Ethiopia’s Clean Water for Schools project, enabling the WaterAid team and local residents to install toilets and provide clean running water in eight schools in Ethopia. Now in its second year of supporting the Deliver Life program in Tanzania, Merit Travel Group is proud to support multiple efforts in sub-Saharan African countries.“All the progress that we’ve made in provision of basic water must be matched with as much attention to inclusivity, which is why we need Merit Travel here,” said Nicole Hurtubise, CEO of WaterAid Canada. “Tanzania: Deliver Life program is about changing the birth stories of thousands of mothers and babies in Tanzania and to give families a better start in life”.These and many more issues of water scarcity are of paramount importance to WaterAid and Merit Travel’s initiative, aiming to address some of the very serious water, sanitation and hygiene needs in health care facilities across Tanzania.Article by Jim Byers as posted on Travel Pulse....
2019-03-21
Toys"R"Us Canada announces major partnership with the Toronto Blue Jays
Toys"R"Us Canada, the destination for all things toy and baby, today joins the Toronto Blue Jays as an official sponsor; a national three-year-deal that includes fun family activations, birthday celebrations and key marketing promotions. The partnership seeks to create meaningful engagements with kids and families."We are thrilled, as Canada's Toy & Baby Authority, to be partnering with the Toronto Blue Jays for the next three baseball seasons and to be creating fun, interactive play first experiences for kids and their families," says Melanie Teed-Murch, president of Toys"R"Us Canada. "There is tremendous synergy between our brand and the Blue Jays as we both strive to create moments of joy for families. It's a partnership that will truly bring play, as a right, to life for kids across the country."Throughout the seasons, kids and families at Blue Jays home games will get to experience a Toys"R"Us Canada family fun zone, featuring unique, interactive family themed activities. There will also be Toys"R"Us Canada outdoor festival activations at select games during the summer months and regular mascot appearances with Toys"R"Us Canada's Geoffrey the Giraffe, who may also just happen to make his baseball debut.  Toys"R"Us Canada will play a major role in ACE's Birthday Bash, helping celebrate the Blue Jays mascot's birthday over a weekend in July. The company will also support an exclusive birthday party for Jr. Jays Club members, as well as host mascot appearances at Toys"R"Us Canada stores each season."We're excited and proud to be working with Toys"R"Us Canada to help connect with families and young Blue Jays fans at Rogers Centre and across Canada. We know it's going to be a partnership that will provide new and enhanced experiences for our fans," says Mark Ditmars, vice president, corporate partnerships, Toronto Blue Jays.The sponsorship also includes key marketing activations for Toys"R"Us Canada including behind home plate signage, digital media programs, player birthday social media campaigns, game giveaways and special gift inserts for the Jr. Jays Club members.Toys"R"Us Canada and the Blue Jays will continue to evolve their partnership over the coming seasons to bring new and exciting experiences to baseball fans across Canada....
2019-03-20
Alterna Bank Announces Partnership with the Vancouver Warriors
Alterna Bank is thrilled to announce a multi-year partnership with the Vancouver Warriors.A professional team in the National Lacrosse League, the Warriors are playing their inaugural 2019 season home games at the Rogers Arena in Vancouver, B.C."For the price of a movie ticket, the family can enjoy live entertainment that really gets the adrenaline pumping," says Rob Paterson, President and CEO of Alterna Bank. "I'm very pleased that Alterna Bank is a catalyst in bringing new, affordable entertainment to an otherwise expensive city. I can't wait to take my family to a game."Supporting cost-effective entertainment for the whole family seems a perfect fit for Alterna Bank, which is all about providing great products and services at amazing rates. We don't do teaser rates and we always have our members' financial well-being in mind. For less than $20 a ticket for a Warriors game, families can spend the day out celebrating and rooting for their home teams.The national summer sport of Canada, lacrosse is known as the fastest sport that is played on two feet, and it requires extreme athleticism. In addition to partnering with the Warriors, Alterna is also the official sponsor of the Toronto Rock and champions of lacrosse in local communities."Partnering with Alterna Bank is a natural fit for us," comments David Comuzzi, Canucks Sports and Entertainment Senior Director of Lacrosse Operations. "We are excited to work with Alterna as a founding partner of the Vancouver Warriors to give our lacrosse fans choices when it comes to entertainment and banking."At Warrior games, fans can discover the good in banking while receiving an exciting chance to dance their way – on the Alterna Dance Cam – to win an Alterna Bank backpack with a crisp $100 dollar bill inside....
2019-03-20
Varsity Spirit And Helios Sunless Tanning Towels Announce Sponsorship
Helios Sunless Tanning Towels will be promoted at upcoming national events around the country and have an online presence.Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel,  today announced a new sponsor, Helios Sunless Tanning Towels, a product of White Towel Services, Inc., based in Fort Worth, Texas.  Varsity Spirit, the worldwide leader in the cheerleading and dance community, has been the driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today. Each season, Varsity Spirit hosts more than 900,000 athletes at over 600 competitions, and has a deep commitment to the health and well-being of the young athletes who participate.Helios Self-Tanning Towels, the official Tanning Product of Varsity Spirit, provide perfect tans without any of the harmful effects from the sun. Teens are able to tan responsibly, with beautiful, long lasting color that lasts up to 10 days. Each towel contains enough product for a head-to-toe application. The tanning solution contains certified organic aloe, jojoba and avocado oils, and contains no gluten, no parabens, and no sulfate. Each box includes two full body tans lasting 4-10 days each. Products will be promoted at all star events, and will be for sale online at Shop.Varsity.com."We are incredibly excited about our partnership with Helios Sunless Tanning Towels," says John Newby, Executive Vice President of Corporate Partnerships. "They offer a healthy tanning solution for our athletes, and are easy to use, affordable and high quality. We love bringing products like this to our athletes that allow them to look and feel their best.""Helios Sunless Tanning Towels is excited to be able to team with Varsity Spirit to offer a healthy self-tanning solution to their athletes and families," says Jason Stark, owner of Helios Sunless Tanning Towels. "Varsity Spirit's athletes want to be tan but are also concerned about harmful UV rays from the sun and tanning beds, or the mist inhaled during spray tans.  Helios is the easiest, healthiest, and most consistent way to get a beautiful radiant tan all year long."Helios Sunless Tanning Towels joins a prestigious list of Varsity Spirit partners, including Gatorade, Fabletics, BAND, and more. For more information about about Helios Sunless Tanning towels, visit heliostan.com.  For more information about Varsity Spirit partnerships, please visit varsity.com....
2019-03-14
Raptors' Practice Facility Renamed After Drake, OVO Brand
Toronto native Drake continued to show love for his hometown on Wednesday night as the Raptors' training facility was renamed after his record label OVO. What was formerly the BioSteel Centre in Toronto is now named the OVO Athletics Training Centre, according to TSN's Josh Lewenberg.OVO's affiliation with the Raptors extends past the training facility's name. Drake reportedly has a key to Toronto's practice facility, and he has a stall in the Raptors' locker room at Scotiabank Arena.Drake is currently on his "Assassination Vacation" tour in Europe, though he should be able to make it back to Scotiabank Arena for a portion of Toronto's postseason. The 35-time Grammy nominee will finish his tour on April 26. The Raptors currently sit second in the East at 48–20. Drake has been a presence at Raptors' games for the last decade, chatting with Kevin Durant and LeBron James from his courtside seats in recent years.Article by Michael Shapiro as posted on Sports Illustrated...