2022-09-06
Turkish Airlines became the official sponsor of the UEFA Champions League
Turkish Airlines becomes the first airline to sponsor the UEFA Champions League, which will have its 2023 final in Istanbul Bringing millions of people from 129 countries of the world together on the skies every year, Turkish Airlines became the official sponsor of the UEFA Champions League, one of the most followed sports competitions in the world. This prestigious partnership, which will be one of the most significant sponsorship deals in the history of Turkish sports, is of particular importance as this season's UEFA Champions League final will take place at Istanbul's Atatürk Olympic Stadium on June 10, 2023. UEFA Champions League organization which Turkish Airlines will participate as the official sponsor reaches 678 million viewers in 200 countries via over 70 broadcasters. Fans also participate in the Champions League excitement on social media with 28 million engagements. Turkish Airlines will have wide range of exposure, logo and name rights before, during and after the matches including LED screens surrounding the field. As part of the deal, Türkiye's national flag carrier will also partner with the UEFA Super Cup, the UEFA Futsal Champions League finals, and the UEFA Youth League finals as the official sponsor. The announcement of Turkish Airlines' UEFA Champions League sponsorship deal took place at the Haliç Congress Center with the participation of Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat along with senior Turkish Airlines executives and UEFA President Aleksander Čeferin along with UEFA Marketing Director Guy-Laurent Epstein. On the sponsorship, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat stated: "As the Flag Carrier Airline of our country, we are excited for our sponsorship of the UEFA Champions League, one of the biggest sports competitions in the world. With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights. With this sponsorship, we will carry the Turkish Airlines brand to four corners of the world and bring the whole world together in Istanbul on June 10, 2023. We believe in the unifying power of sports that brings different cultures together and we aim to continue to take part in the world's leading tournaments." UEFA Marketing Director Guy-Laurent Epstein said: "The UEFA Champions League is the world's greatest club competition, and we are delighted to have Turkish Airlines on board as a partner. We both share a global reach, connecting fans across continents and we are delighted that their debut season as a partner will culminate in the final of this prestigious tournament taking place on home soil in Istanbul. We both share similar passions, and truly believe that the sky is the limit when it comes to our partnership." Turkish Airlines was the first airline in the world to partner with UEFA as its official airline sponsor for the UEFA EURO 2016. Flag carrier airline also realized sponsorships with prominent teams such as FC Barcelona, Manchester United FC, Borussia Dortmund, Olympique de Marseille and River Plate. Turkish Airlines' "The Selfie Shootout" commercial featuring Kobe Bryant and Lionel Messi is among the most watched commercials of all time. The national flag carrier supports different sports branches besides football and has been the title sponsor of the Turkish Airlines EuroLeague, Europe's most important basketball tournament since 2010. Turkish Airlines also provides high-level support for sports such as volleyball, tennis, golf, rugby and equestrian. Video link: https://youtu.be/5elluS8uW04 ...
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2022-08-30
Peroni Nastro Azzurro becomes the Official Beer sponsor of TIFF and brings its global House of Peroni Nastro Azzurro experience to TIFF's Festival Village for the first time
Peroni Nastro Azzurro, the world's number one premium Italian beer brand, is proud to announce its partnership with the Toronto International Film Festival (TIFF). As the official beer sponsor of the Festival, this partnership is a testament to Peroni Nastro Azzurro's commitment to supporting exceptional emerging talent, craftsmanship, and creativity while also bringing a taste of Italian passion and flair to Toronto. To celebrate the launch of this exciting partnership with TIFF, Peroni Nastro Azzurro is bringing its global experiential platform – The House of Peroni Nastro Azzurro – to Toronto for the first time after some international rollouts in Rome, London, Shanghai, and Taiwan. Peroni Nastro Azzurro will bring a taste of Italy to TIFF in the form of two properties: The House of Peroni Nastro Azzurro located in the heart of Festival Village and in the private Red Carpet Suite at Roy Thomson Hall. The House of Peroni Nastro Azzurro will pop up in TIFF's beloved Festival Village, located in David Pecaut Square, an Italian-styled open-house where guests can enjoy the very best of Italian hospitality and snack on an exclusive menu curated by international celebrity chef David Rocco, paying tribute to the finest Italian cuisine. The House of Peroni Nastro Azzurro allows consumers to immerse themselves in the star-studded Festival whilst providing a unique and elevated opportunity to try the crisp and refreshing taste of Peroni Nastro Azzurro. Throughout TIFF, The House of Peroni Nastro Azzurro also presents the Red Carpet Suite at Roy Thomson Hall. The House of Peroni Nastro Azzurro Red Carpet Suite will offer exclusive access to star gaze as talent exits the TIFF Red Carpet into the venue. Guests can enjoy a crisp Peroni Nastro Azzurro along with specially curated beer cocktails including Peroni Nastro Azzurro recipes and Peroni Nastro Azzurro 0.0% based alcohol-free infusions ahead of their premium film screening. "The city of Toronto is buzzing with excitement as TIFF 2022 returns in full force and we are thrilled to announce Peroni Nastro Azzurro as the Official Beer of the TIFF," says Keith Fawcett, GM of Asahi Canada. "We are also delighted to bring The House of Peroni Nastro Azzurro to Festival Village for the first time. Festival-goers will be able to immerse themselves in the moment and have a  unique opportunity to try the refreshing Italian taste of Peroni Nastro Azzurro." "Peroni Nastro Azzurro shares TIFF's passion for creativity, craftsmanship and delivering exceptional moments to global audiences," states Elisabeth Burks, Vice President, Partnerships at TIFF. "We are proud to welcome Peroni Nastro Azzurro as our Official Beer Partner and to welcome The House of Peroni Nastro Azzurro to Festival Village. The brand is known for its sophistication and exuberance and its iconic style will be on full display at TIFF Bell Lightbox year-round and at Festival. We look forward to our audiences experiencing the sights, sounds and tastes of authentic Italian culture at TIFF 2022 and beyond." Peroni Nastro Azzurro's brand promise of a Taste That's Full of Life comes to fruition through their partnership with TIFF - Toronto's star-studded film festival. Guests attending the House of Peroni Nastro Azzurro on David Pecaut Square will need to be 19+ years old, with photo identification, to gain entry to the activation. The House of Peroni Nastro Azzurro: Location: David Pecaut Square, 215 King St W, Toronto, ON M5V 3G2 Schedule: Thursday, September 8, from 6pm to 10pm Friday, September 9, from 12pm to 10pm Saturday, September 10, from 11am to 10pm Sunday, September 11, from 11am to 10pm Monday, September 12 - Friday, September 16 from 4pm to 10pm Saturday, September 17, from 11am to 10pm *Hours subject to change pending red carpet activity ...
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2022-08-30
UniFirst Takes Pride in Becoming the Official Uniform Supplier of the Detroit Lions
UniFirst Corporation (NYSE:UNF), a North American leader in providing customized business uniform programs, facility service products, and first aid and safety services, has signed a sponsorship agreement with the Detroit Lions, naming them the Official Uniform Supplier of the Detroit Lions. In addition to being the official uniform supplier for Lions gameday staff, UniFirst will be promoting its brand and business services through a variety of in-stadium signage, through the DetroitLions.com website and being featured in the Detroit Lions radio spots. Throughout the Greater Detroit area, the company's redesigned and rebranded delivery trucks, a major aspect of the company's ongoing brand evolution initiative, will communicate the partnership with the Detroit Lions. "UniFirst is honored to join forces with the Detroit Lions in a multi-year partnership," said Asit Goel, UniFirst Vice President of Marketing. "We are proud to be a part of the greater Detroit community and share in the excitement with home team fans." UniFirst has evolved into a North American leader in providing managed uniforms, protective clothing, and custom corporate image apparel programs to businesses large and small. The company services over 5,000 customers throughout Detroit and outfits more than two million workers across the U.S. and Canada in high-quality, hygienically clean uniforms each workday. UniFirst also helps keeps businesses clean, safe, and healthy through an extensive line of facility service programs, first aid products and trainings. ...
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2022-08-25
Saudi Pro League to be renamed ROSHN Saudi League under new sponsorship deal
The Saudi Pro League announced a new major sponsorship deal with ROSHN, the national real estate developer, powered by the Public Investment Fund. As part of a five-year agreement valued at SAR 478 million, ROSHN will become the official name sponsor of the league, which will be renamed "ROSHN Saudi League". Following the announcement, Eng. Abdulaziz Al-Afaleq, Chairman of the Saudi Pro League, expressed his excitement in extending the league's partnership with ROSHN, after the earlier success of the previous season. He stated, "Our relationship with ROSHN holds a special value, as it's consistently allowing us to grow the value of one of the most popular leagues in the region. We are confident in our partnership with ROSHN, and we expect that ROSHN's contribution to the league will be as impactful as their incredible projects in the real estate sector." In addition, Abdulaziz Alhamidi, CEO of the Saudi Pro League, expressed his excitement in partnering with ROSHN, emphasizing the alignment in terms of goals and values between the two parties and praising the earlier success of the partnership. "We are proud of what we were able to achieve alongside ROSHN over the past year, and we look forward to continue strengthening this fruitful partnership," Alhamidi said. Commenting on the agreement, David Grover, Group CEO of ROSHN said, "It is clear how important football is for the people of Saudi Arabia. We have sponsored the league last season and, by holding the name rights this year, we aim to increase our contribution to the sport scene in the Kingdom. We are delighted to announce the ROSHN Saudi League, which will aim to provide an extraordinary experience to football fans throughout this season." Ghada Alrumayan, Group Chief Marketing & Communications Officer of ROSHN, concluded, "Our spons  orship of the Saudi Pro League is a testament to the company's continued support of Vision 2030's goals of creating a vibrant society and growing sport activities across the Kingdom. We aim to support better quality of life by backing the most loved sport in the Kingdom." Alrumayan went on to add, "At ROSHN, we are determined to expand the social responsibility initiatives that we started during the last season, while strengthening our role as a socially responsible company by activating even more programs this year." ROSHN, the national real estate developer, is a strong contributor to sports across the Kingdom. In addition to sponsoring professional football in Saudi Arabia, ROSHN is a founding partner of the Formula 1 Grand Prix in Jeddah, an event that attracted millions of sport enthusiasts globally. As part of its mandate to support quality of life in the Kingdom, ROSHN has committed to several social responsibility initiatives, sponsored key events including the Riyadh Marathon, and signed a partnership with the Saudi Sports for All Federation. ...
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2022-08-25
Scotiabank Partnering with UNINTERRUPTED Canada as Presenting Sponsor of Original Documentary "BLACK ICE"
Professional hockey player, activist, entrepreneur, and Scotiabank Teammate, Akim Aliu named as Associate Producer Scotiabank today announced a new collaboration with athlete empowerment brand UNINTERRUPTED Canada, a subsidiary of Good Karma Productions, as presenting sponsor of their original documentary feature, BLACK ICE. The full length film will make its international premiere at the Toronto International Film Festival (TIFF) in September. This new sponsorship is part of Scotiabank's hockey for all initiative, focused on promoting diversity and inclusion throughout the game. The film will explore the journey of Black hockey players from the creation of The Colored Hockey League of the Maritimes to the modern-day NHL, highlighting their often overlooked and marginalized contributions to the game. hockey for all is Scotiabank's effort to drive diversity, equity, and inclusion in the sport, by concentrating on two distinct areas of focus: cultural and financial.  The platform – introduced at the start of the 2021-22 NHL® regular season – supports programs that focus on increasing diversity among community and grassroots hockey organizations across Canada. "At Scotiabank, we want our hockey for all initiative to ignite the conversation around diversity and equity in hockey in order to encourage positive change, and make the game more welcoming and inclusive," said Laura Curtis Ferrara, Chief Marketing Officer at Scotiabank. "We are thrilled to partner with UNINTERRUPTED Canada as the Presenting Sponsor of BLACK ICE to help share the stories of a community that is so often overlooked in the history of the game." "When exploring a culturally significant and challenging subject like the role of race in hockey, allyship is extremely important," said Vinay Virmani, Chief Content Officer of UNINTERRUPTED Canada. "I can think of no better partner than Scotiabank, who have been corporate trailblazers in the sports diversity and inclusion space, to join us in sharing this important story." In addition to the sponsorship, UNITERRUPTED Canada has brought on athlete, activist, entrepreneur, and Scotiabank Teammate, Akim Aliu as Associate Producer on the project.  Aliu is the co-founder of the Hockey Diversity Alliance (HDA) and is an outspoken champion of diversity within hockey and enabling accessibility regardless of common barriers such as race, gender, or economic background. Elevation Pictures will oversee theatrical distribution of BLACK ICE in Canada. The film is produced in association with First Take Entertainment with support from Telefilm Canada, Canadian Media Fund and Ontario Creates. Bell Media will deliver the premiere of the documentary exclusively to Canadian viewers on TSN, Crave, and CTV platforms. ...
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2022-08-17
Quesada Now Serving the Official Burrito Of Canada Soccer
Partnership kicks into high gear in Fall 2022Canada Soccer, the national governing body for soccer in Canada, today announces a long-term partnership with Quesada Burritos & Tacos, that establishes the award-winning, proudly Canadian restaurant chain as its official Mexican restaurant partner.               The multi-year deal, negotiated by Canadian Soccer Business, will support Canada Soccer's Men's and Women's National Teams during upcoming FIFA World Cup campaigns – and beyond.   Throughout the partnership, Quesada will rally millions of its soccer-loving guests across Canada to cheer on Canada Soccer's National Teams, enter contests, enjoy themed menu items, and more."Canada Soccer is excited to welcome Quesada to our family of partners," said Dr. Nick Bontis, President, Canada Soccer. "With the sport continuing to rise across our nation, the addition of dynamic and committed partners such as Quesada will help us to positively impact and support the Canadian soccer community from coast-to-coast. We look forward to growing together with Quesada as we move this partnership forward."Quesada is inspired by the flavours of Mexico and uses traditional spices and chili peppers throughout its menu, including in its made-from-scratch salsas and guac. Over the last 15 years, the chain has become a destination for Canadians hungry for mouthwatering burritos and tacos, made with authentic ingredients."The successes of our National Teams have fueled a growing love of the sport among our guests, and all Canadians," said Steve Gill, Founder & CEO, Quesada. "We're excited to be able to offer our growing customer base another way to cheer on their favourite players and become more engaged in the game through this partnership."                               Canada Soccer's Men's National Team will represent its country at the FIFA World Cup Qatar 2022™ beginning in November, while Canada Soccer's Women's National Team qualified last month for the FIFA Women's World Cup Australia & New Zealand 2023™. The reigning Olympic champion Women's National Team will also compete in a play-in series against Jamaica in September 2023 for the opportunity to defend its title at the 2024 Paris Olympics....
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2022-08-17
Royale, Glad and KitchenAid among the new sponsors for Top Chef Canada
Eleven Chefs Enter the High-Stakes Competition to Vie for the Coveted Title of Canada's Top Chef Prominent Chef, Fermenter and Author David Zilber Joins the Judging PanelThe 10th Season Serves Up Integrated Brand Partnerships with: Royale Tiger Towel, Lexus, KitchenAid, Glad, DoorDash, Becel and Violife, Montellier, Campo Viejo and Avocados From MexicoStream Anytime with STACKTV   Food Network Canada's esteemed culinary competition, Top Chef Canada, returns for a milestone 10th season featuring fiery new challenges, a roster of exceptionally talented chefs, and the title of Canada's Top Chef on the line. A Top 20 overall specialty entertainment program in spring '21*, this season, dubbed Top Chef Canada X, makes its debut on September 26 at 10 p.m. ET/PT on Food Network Canada.Top Chef Canada welcomes acclaimed chef, fermenter and co-author of the best-selling book The Noma Guide to Fermentation, David Zilber to the judging panel. Since 2004, David has worked in some of the top kitchens around the globe. Most recently, he was the head of the Fermentation Lab at the revolutionary three-Michelin-star restaurant Noma in Copenhagen, ranked as the top restaurant in the world. Joining David at the judging table is the returning cast: chef and cookbook author Eden Grinshpan as host, along with judges Mark McEwan, chef and owner of The McEwan Group, powerhouse restaurateur Janet Zuccarini, food writer and personality Mijune Pak and renowned food journalist and critic Chris Nuttall-Smith. Top Chef Canada X is a monumental season featuring chefs from across the country, including the first-ever competitor hailing from the Yukon. In addition to the title of Canada's Top Chef, the winner will earn the largest reward in Top Chef Canada history: a cash prize of $100,000 provided by Royale Tiger Towel, a luxury Lexus NX, brand-new kitchen outfitted by KitchenAid, an exclusive farm-to-table adventure courtesy of Glad, and a $10,000 cash prize from DoorDash. The professional chefs hoping to secure the title of Canada's Top Chef are: Martine Bauer, 36, Toronto, Ont. (Pompette)Tawnya Brant, 39, Ohsweken, Ont. (Yawékon)Kimberly Conway, 29, Charlottetown, P.E.I. (Brickhouse Kitchen & Bar)Joachim 'Jo' Hayward, 32, Toronto, Ont. (Wynona)Chris Irving, 40, Whitehorse, Yukon (Private Chef & Consultant)Camilo Lapointe-Nascimento, 25, Montreal, Que. (Menu Extra)Deseree 'Dez' Lo, 45, Vancouver, B.C. (Marine Drive Golf Club)Vaishnav 'Vish' Mayekar, 30, Vancouver, B.C. (Pepinos & Caffe La Tana)Lindsay Porter, 36, Edmonton, Alta. (The Common)Trevane 'Tre' Sanderson, 27, Toronto, Ont. (Vela)Monika Wahba, 32, Toronto, Ont. (Maha's Restaurant)Visit foodnetwork.ca for full biographies and exclusive cast videos. This season promises to reflect on the past nine seasons of the beloved competition series known for showcasing the country's best chefs and shining a light on the diverse cuisines Canada offers. Throughout the episodes, fans will recognize Quickfire Challenges reimagined from the past, such as the Culinary Skills Race. The chefs will also be challenged to push the boundaries of creativity with a vegan feast and even a trip to the Caribbean, with unexpected twists along the way. During this season's fast-paced challenges, culinary personalities and icons joining the Top Chef Canada judging panel as guest judges and tasters include: Dale McKay (Top Chef Canada Season 1 winner, Ayden Kitchen & Bar – Saskatoon, Sask.)Andrea Nicholson (Top Chef Canada Season 1 and 5 competitor, Butchie's – Whitby, Ont.)Adrian Forte (Top Chef Canada Season 8 competitor and cookbook author)Danny Smiles (Top Chef Canada Season 3 finalist, Auberge Willow Inn – Hudson, Que.)The Beaches (Juno award-winning musicians)Gail Simmons (Judge, Top Chef)George Mendes (Veranda – New York City, N.Y.)Marcus Samuelsson (Red Rooster – Harlem, N.Y.)Dwayne De Rosario (Author & Canadian Soccer Legend)Alvin Leung (Bo Innovation – Hong Kong)Amanda Cohen (Dirt Candy – New York City, N.Y.)Cheryl Hickey (Host, ET Canada)Ricardo Larrivée (Judge, Wall of Bakers, Café RICARDO – Quebec)Dylan Benoit (Host, Fire Masters, Carnivore – Cayman Islands)Daniel Boulud (DANIEL – New York City, N.Y.)Kerryann Burnett (The Lobster Pot – Cayman Islands)An impressive roster of sponsors join the competition with impactful brand partnerships all season long. A grand prize sponsor for the first time, Royale Tiger Towel paper towel provides Canada's Top Chef with a $100,000 cash reward. The brand is also stocked in the locker room and at the chefs cooking stations, assisting them with a tidy prep area each week. In a Quickfire Challenge, Royale Tiger Towel paper towel takes the stress out of the mess, awarding the winner with a $5,000 prize. Lexus returns as the official vehicle of Top Chef Canada, as a grand prize sponsor for the third season in a row. This year's winner will drive away with the Lexus NX valued at over $55,000. The vehicle is also featured in-show where the judges and chefs arrive to Elimination Challenges in luxury, experiencing the exclusive features the Lexus NX has to offer throughout the season. KitchenAid outfits the entire Top Chef Canada kitchen, with top of the line countertop and major appliances to help take the chefs' culinary creations to the next level. As a grand prize sponsor, Canada's Top Chef will be awarded with their own stunning kitchen of KitchenAid appliances valued at approximately $16,400. KitchenAid is known for colour, so the Quickfire Challenge tests the chefs' ability to incorporate colourful ingredients in their dish. The Quickfire Challenge winner will take home $5,000 courtesy of KitchenAid. As the chefs chop, peel and dice their way through each challenge, the new compostable drawstring bags from Glad are provided to ensure proper waste-sorting. At each chef's cooking station Glad compostable bags and recycling bags will be featured throughout the season. In addition, the brand contributes to the grand prize, awarding the winner with a unique farm-to-table experience valued at $10,000. Ensuring that the chefs keep track of time throughout each challenge, DoorDash sponsors the digital clock in the Top Chef Canada kitchen. Additionally, the brand sponsors the iconic Restaurant Wars Challenge, taking on the added task of handling the rush of delivery and takeout orders on top of the dining room service, and with a $5,000 prize at stake. In an Elimination Challenge that will provide the chefs with an opportunity to showcase their breadth of skill, a vegan feast is sponsored by Becel and Violife, featuring their line of plant-based products. The winner with the best progressive tasting menu will be awarded a $5,000 prize courtesy of Becel and Violife. A new twist is raising the stakes on Top Chef Canada X like never before. For this intense mystery challenge, two chefs must create a standout dish highlighting one ingredient – Avocados From Mexico. The winning chef will be rewarded with a $3,000 cash prize courtesy of Avocados From Mexico. The award-winning winery Campo Viejo joins as the season's official wine sponsor, stocking the pantry and locker room with bottles of their premium wines made from the Rioja winemaking process. As Campo Viejo's wines are best shared with friends and family, a Quickfire Challenge will task the chefs to impress special guests with a delicious dish for a $5,000 prize courtesy of Campo Viejo. A perfect pairing for a great meal, Canadian sparkling water sponsor Montellier will also be featured in the chefs' locker room this season and at the judges' table. In a flavour-balancing showdown, the brand will also provide a $5,000 prize for the chef that can best utilize opposing ingredients in a Quickfire Challenge. Visit foodnetwork.ca for an exclusive look at the upcoming 10th season and companion content including full chef bios and compilations. In addition, foodnetwork.ca offers behind-the-scenes scenes content with the host and judges and an introduction to get to know our new judge David Zilber.  ...
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2022-08-17
DENSO Sponsors Japan Festival CANADA 2022, Celebrates 50 Years in Mississauga, Ontario
Sponsorship part of the mobility supplier's longstanding commitment to Canada DENSO Sales Canada, Inc., an automotive sales unit for leading mobility supplier DENSO, is sponsoring Japan Festival CANADA 2022. The annual event, which is the largest celebration of Japanese culture in North America, returns in-person Aug. 20-21 in Mississauga, Ontario. While DENSO was founded in 1949 in Japan, the company has been committed to Canada for decades. In fact, DENSO Sales Canada this year is celebrating its 50th anniversary in Mississauga. The location began as a satellite sales office and today plays an important role in how DENSO supports automaker and aftermarket customers, providing high-quality distribution and customer service solutions. DENSO has also operated for more than 20 years in Guelph, Ontario, where over 600 employees manufacture thermal products like HVAC units, radiators, condensers, engine fans and cooling modules. In addition to its physical locations, the company collaborates with consortiums and universities in greater Montreal to accelerate R&D in high-tech areas like artificial intelligence. "As a global company with deep ties to Canada and Japan, we are proud to support the festival and its message of harmony and collaboration," said Seiji Maeda, CEO of DENSO's North American operations and a senior director of DENSO Corporation. "We share those values, which enhance our pursuit of our Two Great Causes: Green – achieving carbon neutrality by 2035 – and Peace of Mind – creating a safe and seamless word for all. We look forward to a great event." To learn more about programming at Japan Festival CANADA 2022, visit its website. ...
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2022-08-03
Recipe Unlimited finds a perfect match with Tennis Canada and National Bank Open presented by Rogers partnership
This August, Recipe Unlimited Corporation is joining the National Bank Open presented by Rogers in Toronto as the newest food and beverage partner, where event goers can take a break from the matches and enjoy an elevated culinary experience on the grounds. Recipe will bring a collection of its iconic brands to life on the grounds of the National Bank Open with the newly renovated Food Courtyard. The annual tennis tournament will host players from the WTA Tour on the grounds of the newly named Sobeys Stadium. Fans can visit their favourite Recipe brands like Kelseys, Harvey's, New York Fries, Pickle Barrel, Añejo, Durty Dawgs, The Keg, Fresh Restaurants, The Landing Group and Bier Markt! Visitors can also use their Ultimate Dining Cards at any of the food and beverage concessions and are invited to visit their on-site activation as well as the expanded Food Courtyard. Returning to the event is Recipe's lead event catering brand, Marigold & Onions, which has been serving tennis fans at the National Bank Open for over 12 years. "We are excited to expand our presence across Canada's largest sporting events and bring together such an exciting group of restaurant brands and dishes to fans at the National Bank Open," says Peter Higley, President of Catering Division. "The athletes won't be the only professional servers there, but we will leave the competition up to them," adds Higley. The National Bank Open is taking place at Sobeys Stadium in Toronto from August 6 to 14, 2022. ...
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2022-08-03
Major League Soccer And Avant Announce Multi-Year Partnership
MLS and Avant Announce MLS Co-Brand Credit CardThe "MLS Forward Credit Card powered by Avant" to feature pre-sale access to MLS special events, merchandise discounts, cash back, gift cards, and moreAs Major League Soccer (MLS) nears the mid-way mark of its exciting 27th season, MLS and Avant, a credit-first neobank* that gives consumers access to the financial solutions they deserve, announced today a multi-year partnership."This multi-year exclusive strategic partnership with MLS further expands upon Avant's offering to its customers," says Kevin Chin, Head of Business Development & Partnerships at Avant. "The agreement designates Avant as the Official Credit Card* Partner of Major League Soccer, the MLS All-Star Game, MLS Cup and eMLS, and will result in the creation of the fan affinity credit card."Cardholders will have access to benefits including ticket pre-sales, express entry to select major events, and merchandise. Additionally, cardholders will earn rewards points on purchases, including increased rewards for certain categories of purchases such as MLS-related purchases. Points can be redeemed for cash back, tickets to MLS matches, and gift cards for MLS merchandise. Avant will also have the license to create specific credit card designs for 21 Major League Soccer clubs in the U.S. Among the additional highlights of the wide-ranging partnership, Avant will be featured at major MLS events including the MLS All-Star Game presented by Target, MLS Cup Playoffs, and MLS Cup. Avant also becomes a Presenting Sponsor of MLS matches on Univision during the second half of the current MLS regular season.In the days leading up to the 2022 MLS All-Star Game in Minnesota, MLS and Avant will take to the streets of the Twin Cities to offer consumers compelling experiences to drive awareness of the new partnership. Prizes for the fans participating in fun-filled contests at the activations include a trip to MLS Cup."As Major League Soccer continues to experience a period of incredible growth and innovation focused on the fan experience, we are proud to partner with Avant to engage fans and reward them for their passion," said Carter Ladd, MLS EVP, Brand Alliances and Consumer Products. "We look forward to collaborating with Avant on offering access to an MLS-branded affinity credit card that will provide our fans with access to a series of experiences and a way to highlight their fandom through their everyday lives."The partnership with MLS follows Avant's recent milestone of surpassing one million customers for the Avant Credit Card. The Avant Credit Card was named the third fastest-growing card business in the U.S. by Nilson - the number of Avant Credit Card holders grew 145% in 2021 and surpassed one million cardholders in January 2022."This is an exciting milestone in our company's journey," says Matt Bochenek, CEO of Avant. "The strategic partnership with Major League Soccer aligns with our vision and values. We're continually building our business in a way that brings value to underserved customers, providing them with solutions to own their financial journeys using the MLS Forward Credit Card powered by Avant, issued by WebBank."Major League Soccer is the fastest-growing soccer league in the world, more than doubling in size to 29 clubs over the last 15 years. The momentum will continue as soccer will grow throughout North America on the road to the 2026 FIFA World Cup hosted by the US, Canada, and Mexico. With players representing 82 countries, MLS has the most global player pool in all sports, and its fan base is one of the youngest, most diverse audiences in North American sports....
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