2021-02-08
Tennis Australia signs three sponsorship deals as Australian Open starts
Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.Australia-based Santos has joined as the ‘Official Natural Gas Partner’ of the 2021 Australian Open and ATP Cup in a multi-year agreement which grants the brand on-court signage at both events (see photo).Kevin Gallagher, managing director and chief executive at Santos, said the organisation is committed to partnerships that make a positive contribution to society, and aims to deliver a range of tennis activities for regional and indigenous communities in Australia.“Events like the Australian Open, ATP Cup and grassroots programmes bring communities together, promote healthy living through sport and create economic opportunities for our communities,” he said.“The Australian Open is even more important in 2021 as our economy recovers from the coronavirus pandemic. It is an international event beamed to our trading partners all around the world and maintaining these connections and relationships will be vital to Australia’s economic recovery.”The extended deals with Canadian Club and Uber are in the ‘Official Dark Spirit Partner’ and ‘Official Online Food Delivery App and Official Ridesharing Partner’ designations, respectively. Both are multi-year deals and focus on the Australian Open tournament only.The Canadian Club deal is an extension of a seven-year sponsorship and will see the return of the ‘C.C. Racquet Club’ pop-up bar within the Melbourne Park precinct. A Canadian Club Bar will also feature on Grand Slam Oval, located in the Rod Laver Arena zone. Canadian Club is one of seven alcohol sector sponsors at this year’s tournament.Meanwhile, the Uber deal will enable users of the Uber ride-sharing app to access exclusive pick-up and drop-off zones at Melbourne Park.The Uber sponsorship also features an integration with the grand slam coverage on Australia’s Nine broadcast network. The collaboration between Tennis Australia, Uber and Nine will integrate entertaining content for fans at home and in the venue to promote the Uber Eats food delivery brand.David Griffiths, head of marketing for Uber Eats ANZ, explained: “This year we’re showing the ‘love’ to Australians right across the country by combining the very best homegrown tennis talent with one of the biggest international stars, Sacha Baron Cohen in our new campaign called ‘Tonight, I’ll Be Eating for Love’.”Griffiths said the campaign will “help delight existing customers…but just, as importantly, continue to drive new customers, and new ordering occasions to the platform”. Uber Eats will further use their tournament affiliation to reward delivery people across the state of Victoria with 500 tickets earmarked for them to attend the opening matches.Article by Matthew Glendinning as posted on https://www.sportbusiness.com/news/tennis-australia-signs-three-sponsorship-deals-as-australian-open-starts/Organizations:Australian OpenSantosCanadian ClubUber...
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2021-02-05
DraftKings and NFL Expand Exclusive Daily Fantasy Partnership to Canada
DraftKings Inc. (Nasdaq: DKNG) a leader in the digital sports entertainment and gaming industry known for its top-rated daily fantasy sports and mobile sports betting apps and the National Football League (NFL) reached an agreement to expand their current daily fantasy sports (DFS) and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and the NFL was limited to the United States. Today’s announcement of an expanded deal further deepens the relationship between the two organizations and enhances the DFS fan experience in Canada as the NFL season approaches the Super Bowl.“The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”In September 2019, the NFL and DraftKings entered into a distinctive partnership that established DraftKings as the exclusive sponsor of the daily fantasy sports DFS category, as well as provided the company access to NFL branding and opportunities to collaborate on product and content offerings across the DraftKings app and NFL Media properties.“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL,” said NFL Canada Director of Corporate Partnerships Gavin Kemp. “As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”Organizations:NFLDraftKings...
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2021-02-05
McLAREN RACING AND THE COCA-COLA COMPANY ANNOUNCE 2021 FORMULA 1 PARTNERSHIP EXTENSION
Iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 teamMcLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the Official Soft Drinks Partner of the McLaren Formula 1 team.Since McLaren and Coca-Cola first partnered in 2018, a range of commercial activations have engaged consumers globally through the McLaren Formula 1 team. Following the success of the ‘Coke Driven to Deliver’ campaign, in collaboration with Coke customer Amazon in 2020, the brands will continue to work together on new campaigns with the new McLaren F1 driver line-up of Lando Norris and Daniel Ricciardo.As part of the partnership, Coca-Cola will maintain branding on the cockpit side of the McLaren MCL35M Formula 1 race cars and on the beverage bottles of Lando and Daniel.Mark Waller, Chief Commercial Officer, McLaren Racing, said:“Coca-Cola is an iconic brand and one of the biggest consumer brands in the world. We introduced Coca-Cola to Formula 1 three seasons ago. Since then, our collaboration has created innovative campaigns and activations with fans around the world at their centre. We are delighted to extend our partnership in 2021 and continue to support Coca-Cola and its commercial partners in reaching consumers through McLaren and Formula 1.”Matthew Tarallo, Global VP, Amazon, The Coca-Cola Company, said:“We are excited to be extending our partnership with McLaren into the 2021 season. Since 2018, we’ve executed incredibly impactful global activations, leveraging Amazon’s total ecosystem, and providing direct engagement and exclusive offerings to our consumers around the world. I’m looking forward to continuing this powerful partnership to drive joint value and growth into 2021.”Organizations:McLaren RacingCoca-Cola...
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2021-02-05
Wests Tigers partner with ACPE
Wests Tigers are pleased to announce a new corporate partnership with the Australian College of Physical Education (ACPE), which sees ACPE become the official Education Partner of Wests Tigers.The one-year deal will see Wests Tigers work alongside Australia’s oldest independent specialist higher education provider on a number of different education programs while delivering increased educational opportunities for players, staff, members and fans alike.As the club’s Official Education Partner, ACPE will work closely with Wests Tigers players — offering information sessions around career opportunities and development — while also providing the club’s football and administration staff with access to a range of specialist short courses to ensure they are provided with leading personal development resources.In addition, the partnership will also provide a number of opportunities for students within the club’s region with special events and networking opportunities, including the club’s industry-leading Careers Assemblies and seminars.ACPE students will in turn benefit from internship opportunities and collaboration on practical research projects with Wests Tigers High Performance department, as well as other professional experiences, while dance students will also see increased opportunities for development through collaboration with the Wests Tigers Dance Squad.Wests Tigers CEO Justin Pascoe welcomed the new partnership.“As a club we’re always striving to be innovators and this is an exciting partnership for both Wests Tigers and a leading education provider in ACPE,” Pascoe said.“Not only will this provide clear benefits for Wests Tigers players and staff, as well as increased opportunities for ACPE students, the partnership will allow all students within the Wests Tigers region to benefit as we continue our strong community involvement.”ACPE CEO and Dean Debbie Le Roux said the partnership would open up a number of exciting new opportunities for the respective organisations.“We’re delighted to partner with Wests Tigers and provide a range of shared opportunities for both organisations in advancing the interests of sport and quality education,” Le Roux said. “There are strong synergies between our organisations, and we look forward to seeing the fruits of this collaboration moving forward.“Given our shared passion for sport and commitment to excellence, we have no doubt that this partnership will be a fruitful one to positively impact the lives of the Wests Tigers players, coaches and students alike.”ACPE will serve as the official Match Day Partner in the club’s Round 20 home match against the New Zealand Warriors with a special “Student Night” ticket offer to come.Organizations:Wests TigersACPE...
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2021-02-04
NHL Turns to Sponsorships for Financial Relief in 2021
It’s no secret that the National Hockey League and other major professional sports leagues have lost and are losing money as a result of the pandemic. Commissioner Gary Bettman has come out plainly stating that the league will lose more than $1 billion during the 2020-21 season; going as far as to say that the NHL would’ve saved money if there were no season at all.In an attempt to make up for this lost revenue, Bettman and company have implemented numerous unprecedented sponsorships that include the likes of helmet advertisements, division titles and even food delivery apps. Each partnership plays a role in accounting for lost funds during the shortened season, but will it be enough? And will they be here to stay?In this article, I’ll be reviewing what sponsorships have been enacted in order to offset revenue lost due to the pandemic.Bettman Projects Losses in 2021Prior to the start of the 2020-21 season, Bettman made it known to the public that the NHL would be facing losses of over $1 billion by carrying out the season. However, there’s more than money involved during these unprecedented times, as Bettman pleaded that the reason the league is playing at all is because of its importance to the fans and communities.“Let me make something really clear: We’re coming back to play this season because we think it’s important for the game, because our fans and our players want us to, and it may give people—particularly in isolation, or where there are curfews—a sense of normalcy and something to do. It would be cheaper for us to shut the doors and not play. We’re going to lose more money, at the club level and the league level, by playing than by not playing.”Gary Bettman on the NHL’s 2020-21 season.Bettman went on to say that revenue generated directly or indirectly from people attending games makes up about 50% of the leagues total funding through the likes of ticket sales, suite sales, parking and concessions. According to Forbes, the NHL earned just $4.4 billion during last year’s shortened campaign and $5.09 billion during 2018-19; with at least $2 billion nowhere to be found until arenas can be opened to full capacity, the league has had to get creative finding new revenue streams.Though the loss of 50% of its revenue is a huge blow for the NHL, Bettman said that financial arrangements have been made to ensure cash flow is where it needs to be — although new money is not found money — rather debt that clubs and owners are having to write checks to pay for. To help ease the inherited debt taken on this season, the NHL has implemented partnerships in the form of helmet advertisements, division sponsors and food delivery apps.Helmet SponsorshipsWith a lack of funds coming in during the 56-game season, the NHL’s implementation of sponsorships in 2021 are unlike any the league has ever seen. Much to the chagrin of most NHL fans, the league’s first monumental sponsorship announcement was that they were allowing advertising on player helmets. Although jersey and helmet advertisements are common in European hockey, this move was the NHL’s first allowance of sponsors on team gear (aside from the gear manufacturers themselves). According to a report from TSN’s Rick Westhead, the NHL hoped to raise $15 million from the initiative; and although the total amount isn’t yet known, the money raised from helmet advertisements will nonetheless help inch back the $1 billion figure the league must overcome.Division SponsorshipsWith the league realigned for the foreseeable future, Bettman and company capitalized on the opportunity to allow division title sponsors for 2020-21. For the first time in league history, the NHL has sold division naming rights to corporate sponsors. In partnership with Discover, Honda, MassMutual and Scotiabank, the official division names for the 2020-21 season go as follows: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. While certainly not the most charming of sponsorships, the partnerships are a short-term, high-value method of easing the financial hardships the league is enduring. Though there has yet to be an official number for how much the league charged for sponsors, like the helmet ads, every penny counts.SkipTheDishes PartnershipCanadian hockey fans can rejoice now that SkipTheDishes and the NHL have signed a multi-year Canadian partnership, naming SkipTheDishes the Official Food Delivery App of the NHL.“We’re delighted to welcome SkipTheDishes, the premier Food Delivery App in Canada to the NHL,” said Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships. “We look forward to building many impactful and creative fan-focused programs through this partnership that will be promoted across NHL and Skip media platforms to engage our passionate fans in Canada.”NHL Senior Vice President Kyle McMann on the League’s Partnership with SkipTheDishesWith restaurants and diners closed as a result of COVID-19, fans can now have home ice advantage by ordering game day favourites without missing a second of the action. This partnership makes sense from both a cultural and league perspective; benefitting fans stuck at home with deals on food, while also benefitting the league with a new source of revenue.Although it’s not yet known how much the league has negotiated for the partnership, it illustrates just how creative the NHL is willing to get for a couple extra bucks.The Big PictureSponsorships are nothing new to the NHL, yet with the current financial situation the league is facing, they’ve had to get creative finding new sponsors and revenue streams. The initiative to allow the sponsorship of helmets and division titles illustrates just how creative the NHL is willing to get, but the question remains as to whether or not they are here to stay.With the league projected to be more than $1 billion in the hole after this year, we might just see a slew of new sponsors announced in the coming months; and while division and helmet sponsors are projected to only be for this season, they might just be here to stay if the league deems them necessary in 2022.Article by Barron Wilson as posted on https://thehockeywriters.com/nhl-sponsorships-covid-19-relief/Organizations:NHLHondaMass MutualDiscoverScotiabankSkip the Dishes...
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2021-02-03
Rogers Cup presented by National Bank becomes National Bank Open presented by Rogers
The presenting sponsor since 2005 in Montreal and since 2010 in Toronto, National Bank becomes the title sponsor of the two most important tennis tournaments in Canada. Starting in 2021, the third oldest tennis tournament after Wimbledon and the US Open, will be called National Bank Open presented by Rogers. This 10-year corporate partnership becomes the single-longest in the history of tennis in Canada and will be instrumental in contributing to the development of tennis at all levels.“Tennis Canada and National Bank have been working together for several years already and we are delighted to be able to grow this partnership over the next 10 years. The values of our two organizations complement each other and we have a mutual desire to inspire a nation through sport,” said Eugène Lapierre, Managing Director of the Montreal tournament. “We share a vision of what we want for this tournament, which already benefits from an excellent reputation, both for the ATP and WTA players as well as for our clients.”“I am very proud and enthusiastic that we are continuing our journey with our long-term partner, Tennis Canada. We invest in this sport to allow athletes, kids and adults, from all sorts of backgrounds, to excel and achieve their goals and dreams. This partnership will enable us to have a positive impact on their development,” said Louis Vachon, President and Chief Executive Officer of National Bank. “We are all very much looking forward to attending a match together.”“Over the next few months and years, Tennis Canada and National Bank will work together to develop new strategies to continue to improve the experience for our ticketholders and our fans who follow this tournament year after year,” added Gavin Ziv, Managing Director of the Toronto tournament. “This partnership allows both organizations to share a wealth of knowledge and demonstrates our common desire to innovate at all levels.”National Bank increases its support for the development of tennis in Canada with significant investment in flagship programsThanks to this historic partnership, National Bank is once again demonstrating its continued support for the development of tennis in Canada. It is committed to investing in numerous flagship development programs, including the development of women’s tennis and Challenger events as well as supporting our provincial tennis associations and the Tennis Professionals Association (TPA), to name a few. The Bank is also very invested in youth tennis, particularly with the National Bank Little Aces talent recruitment and development program.“We couldn’t be more delighted to have National Bank on board as the new title partner of our tournaments, this will be a game-changing partnership,” stated Michael Downey, President and CEO of Tennis Canada. “National Bank will also tailor a loan to allow us to rebuild our investment in tennis development and in our tournaments. I remember back in August, Louis Vachon, the President and CEO of National Bank, said to me ‘we have your back’ in what was a difficult year in 2020 for Tennis Canada due to the financial impact of the COVID-19 pandemic. At a critical time for our organization, this multi-level partnership is watershed news for us, our tournaments and more broadly and more importantly for tennis in Canada.”Rogers Communications becomes presenting partner of tournaments and accelerates contributions to growing tennis participation through grassroots initiativesRogers’ instrumental support in growing and developing tennis across Canada over the last 20 years continues as presenting sponsor of the tournaments in Montreal and Toronto for the next seven years. Sportsnet, Canada’s #1 sports media brand, will continue as the domestic English-language broadcast carrier, during a time when it is more important than ever to be able to rely on quality broadcasting for the presentation and delivery of sporting events.“Rogers has helped shape tennis in Canada for well over a generation and I’m thrilled we get to continue working together to expand the game through a number of grassroots and development programs so even more Canadians can fall in love with the game,” stated Michael Downey. “Tennis Canada would like to thank Rogers for everything they have done for our events and tennis in Canada in the last 20 years. Their invaluable contributions have helped to build our world-class tournaments and we’re so pleased the company will continue its great work as presenting sponsor.”“Rogers and Tennis Canada have accomplished so much in the last 20 years to grow the sport at the highest level across Canada,” said Simone Lumsden, Chief Marketing Officer at Rogers Communications. “Today, we are proud to be renewing our partnership with Tennis Canada to focus our efforts on our shared objective of growing and developing tennis from coast to coast to coast. Rogers is committed to supporting tennis at all levels starting with our presenting sponsorship of these premier international tournaments, our grassroots initiatives with Rogers Community Tennis and Rogers Rookie Tour programs – and stay tuned for details about an exciting new initiative coming soon.”Organizations:Tennis CanadaNational BankRogers...
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2021-02-03
PGA Jr. League Names National Car Rental Its First Title Partner For Its Championship Season
The PGA of America and PGA REACH have entered into a historic partnership with National Car Rental, which has been named the inaugural title partner of the National Car Rental PGA Jr. League Championship Season.PGA Jr. League is the flagship youth pillar program of the PGA of America’s 501(c)(3) foundation, PGA Foundation, Inc. Boys and girls ages 17 and under learn and play golf on teams, wear numbered jerseys and receive expert coaching from PGA Professionals. No golf experience is required to participate, making PGA Jr. League a welcoming, team-based on-ramp to the game for beginners, and a nurturing introduction to competition for others.National has been PGA Jr. League’s biggest corporate partner since 2018, as well as an Official Partner and the Official Rental Car of the PGA of America since 2012. National’s new title partnership aims to continue fueling meaningful growth of PGA Jr. League and supporting the program’s endeavors to welcome more kids to the game.“It’s wonderful to have a partner in National Car Rental who is committed to supporting junior golf and the PGA Professionals who are coaching the future generation of our sport,” said PGA President Jim Richerson. “National’s increased partnership underscores their commitment to driving growth in golf, and, more specifically, their advocacy of the fun and exciting team format that PGA Jr. League provides.“National recognizes the engaging and inclusive opportunities PGA Jr. League brings to the next generation of leaders,” said Kyle Sanborn, Vice President, Brand Strategy for National Car Rental. “Through our ongoing and expanded partnership with PGA Jr. League, we are continuing to invest in the future of the game while creating memorable experiences for young golfers and their families.”Following recreational play in the spring and summer, hundreds of All-Star teams are formed from a combination of players in each league, who move through the Section and Regional competitions during the National Car Rental PGA Jr. League Championship Season in late July through September. National’s all-in support of the program’s aspirational competitive pathway will include new opportunities for more kids to play more golf in 2021: previously only designated for boys and girls ages 13-and-under (13u program division), the Championship Season will now include those ages 14-17 (17u program division) at the Section and Regional levels.The Championship Season culminates in the National Car Rental PGA Jr. League Championship, featuring 96 boys and girls ages 10-13 vying over three fun and exciting days of competition at picturesque Grayhawk Golf Club in Scottsdale, Arizona, Oct. 7-10. National has been the Championship’s presenting partner since 2016, aiding in the creation of unforgettable experiences for parents, families, Captains and Coaches throughout Championship week. Their dedication to enhance and elevate the Championship continues in 2021, including by title sponsoring the Championship’s inaugural multiple day live broadcast on select ESPN networks.“We are delighted how National Car Rental has embraced PGA Jr. League and PGA Professionals, and everything they represent for the growth of the game,” said PGA of America Chief Revenue Officer Kevin Ring. “Their support of junior golf at the grassroots level is so inspiring, and we’re delighted they have furthered their dedication by becoming the inaugural sponsor of the National Car Rental PGA Jr. League Championship Season.”In 2020, PGA Jr. League led the development of responsible back-to-golf guidelines amidst the COVID-19 pandemic, allowing nearly 1,700 PGA Professional Captains to coach nearly 37,000 kids through healthy team golf experiences. Additionally, PGA REACH helped award nearly 2,500 scholarships last year to players from active military families or with extenuating financial circumstances, with the goal of making the program accessible to all youth regardless of background, circumstance or ability.Organizations:PGANational Car Rental...
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2021-02-02
Sponsorship industry confidence takes a winter hit, ESA Sponsorship Sentiment Tracker finds
 Confidence about the overall health of the European sponsorship industry has taken a dip in the latest ESA Sponsorship Sentiment Tracker, as a third COVID-19 wave continues to take its toll across the continent. According to the seventh edition of ESA’s regular survey, confidence has dropped across all parts of the industry to an average of 6.3 out of 10. This represents a fall of 0.4 points from wave six of the Sentiment Tracker, released in November 2020, when confidence was at a record high of 6.7/10. The Sponsorship Sentiment Tracker has gauged the health and confidence of leading sponsorship organisations since the start of the COVID-19 pandemic, attracting more than 1,000 responses from senior industry leaders across Europe. When asked on a ten-point scale how confident they were in the future of the industry, respondents from all parts of the sector – brands, rights holders and agencies – reported small dips in positivity. However, the overall confidence score is the same as in the third wave of the survey, released last summer. While brands reported a decline in confidence, from 7.3 in wave six to 7/10 in wave seven, sponsors remain the most positive according to the Sentiment Tracker, a strong sign for the future health of the industry. Rights holders, faced with further uncertainty about the future of events, saw the biggest drop in confidence, from 6.4/10 to 6.0. Agencies saw a slight fall, from 6.4 to 6.3/10. When asked when live sporting and entertainment events would start to welcome audiences again, respondents were divided. More than a third of respondents (36%) said they were planning for the return of crowds in the third quarter of 2021, while a further 29% expected the return of crowds in the second quarter. Only a small minority (4%) thought that crowds would be back in the first quarter of the year, while 9% were planning for quarter four. Only 5% think fans won’t return until 2022, though 15% of respondents were unsure when they would welcome audiences back. ESA Chairman, Andy Westlake, said: “The results of the latest wave of the ESA Sentiment Tracker don’t come as a big surprise as Europe tackles the latest surge in infections, and we’ve seen positivity dip across all respondents – although brands continue to be the most upbeat group in the survey. With 67% of respondents expecting to welcome the return of live audiences in Q2/Q3 this year, I remain hopeful, with the help of the vaccination programme, that the summer will see the return of live experiences underpinned by great sponsorship.” Source: https://sponsorship.org/sponsorship-industry-confidence-takes-a-winter-hit-esa-sponsorship-sentiment-tracker-finds/...
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2021-02-02
HempFusion Wellness Inc. Becomes Exclusive CBD and Probiotics Sponsor of Loenbro Motorsports for 2021 Racing Season
The HempFusion CBD Car Debuts Tonight with Legendary Driver Steve Arpin Behind the WheelHempFusion Wellness Inc. (TSX:CBD.U) (“HempFusion” or the“Company”), is pleased to announce an exclusive partnership with Loenbro Motorsports, one of the world’s leading race teams, making HempFusion CBD, a leading brand utilizing the power of whole-food hemp nutrition, and Probulin, one of the fastest growing probiotic brands in the U.S. according to SPINs reported data, the exclusive sponsors in their respective categories for the 2021 racing season.The sponsorship kicks off this evening with the debut of the HempFusion #00eh car at the 50th Annual DIRTcar Nationals at Volusia Speedway near Daytona. Loenbro Motorsports’ legendary driver, Steve Arpin, will be behind the wheel, looking for another trip to Victory Lane.“Thanks to Loenbro Motorsports’ founders, Paul and Jon Leach, for this exciting partnership providing HempFusion and Probulin many incredible opportunities to engage and educate millions of dedicated race fans across the country in the health and wellness benefits of both CBD and probiotics,” commented Ian deQueiroz, HempFusion’s Chief of Brand Strategy. “We couldn’t ask for a better partner than Steve. He’s a true, humble champion who’s always prioritized the fans, making him one of the most popular drivers in the racing community.”As the exclusive category sponsors, HempFusion and Probulin’s marketing assets include the primary title position on Steve Arpin’s racecars, fire suit and helmet, a full wrap of the race team hauler, exclusive sweepstakes and VIP hospitality at events throughout the year, and additional branding and social media opportunities.“I’m very excited to be partnering with both HempFusion and Probulin,” commented Steve Arpin. “I’ve tried CBD products in the past but being able to finally find USDA Certified Organic tinctures allows me to stay even more aligned with my overall wellness goals. Their OTC topicals are best in class and both myself and my wife have fallen in love with Probulin as well. Dealing with gluten intolerance, my wife has always struggled with digestive issues. Probiotics have long been something she uses to support her digestive system and finding an option to help her live more comfortably without gluten has been a constant challenge. Thank you HempFusion and Probulin for creating such amazing products!”HempFusion’s Whole Food Hemp Complex™ powered tinctures, capsules and topicals, include support in areas such as sleep, stress, energy and overall well-being. One of only a few brands to have earned USDA Organic Certification for its CBD tinctures, HempFusion uses only DNA-verified, organically grown, heirloom strains of hemp.All of Probulin’s products represent the next generation of probiotics for supporting digestive health and immune function. Always shipped cold and protected, Probulin probiotics utilize the scientifically validated MAKTrekⓇ 3-D Probiotic Delivery System, designed to protect and nourish the probiotics so that more can arrive alive in the gut.Article as posted on https://calgaryherald.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/hempfusion-wellness-inc-becomes-exclusive-cbd-and-probiotics-sponsor-of-loenbro-motorsports-for-2021-racing-seasonOrganizations:Loenbro MotorsportsHempFusion...
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2021-02-01
Panasonic Pledges Support for LGBTQ Youth with Sponsorship of The Trevor Project
Panasonic is proud to announce its sponsorship of The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) youth. The ongoing COVID-19 pandemic has made this an especially stressful time for LGBTQ youth, many of whom do not have supportive families or access to affirming spaces. The Trevor Project is an important resource available 24/7 to you or an LGBTQ young person you know who may need help or support.Sponsorship of The Trevor Project is being supported by the Panasonic Personal Care team, the makers of the brand's beauty & grooming products, through a charitable donation."Ensuring the well-being of the LGBTQ+ community in the United States and abroad is important to Panasonic. We are continually seeking ways to further our support and expand our role as an ally to the LGBTQ+ community as a whole," said Dennis Eppel, Senior Vice President, Panasonic Consumer Electronics Company. Panasonic Corporation of North America also hosts PRISM, a group of LGBTQ+ employees and allies working to create an inclusive and safe workplace culture where individuals can thrive in both their professional and personal lives. Through education, advocacy, and activism, they promote greater diversity of thought so all voices in the community are not only heard, but also celebrated.Organizations:The Trevor ProjectPanasonic...
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