2020-05-29
TELUS partners with Alberta’s science centres to launch Virtual Summer Camps for Canadian youth
A wide variety of STEM-focused content will be delivered via live, online classes with science educators, accessed through streaming content, and offered as self-guided activitiesToday, TELUS Spark, TELUS World of Science - Edmonton, TELUS, and Microsoft announced that they have joined forces to bring science camps online with the launch of Virtual Summer Camps powered by TELUS. As social distancing guidelines evolve at different paces throughout the country, these camps will ensure children across Canada will have access to a world-class STEM-based learning program this summer.Virtual Summer Camps powered by TELUS will be facilitated by the STEM experts at TELUS Spark and TELUS World of Science - Edmonton. TELUS has stepped up to provide funding, programming, Microsoft software and hardware, and other resources necessary to provide an effective, engaging experience for campers. Additionally, TELUS will provide connectivity for families in need in Alberta and British Columbia through its Internet for Good program, helping to remove barriers for youth to participate in the Virtual Summer Camps.“TELUS Spark and TELUS World of Science - Edmonton are highly-respected pillars of their communities and TELUS has long supported both institutions to ensure they have the resources to drive positive change for Albertans. In these extraordinary times, we are proud to support their efforts to ensure kids don’t miss out on these valuable educational experiences,” said Zainul Mawji, President of Home Solutions, TELUS. “Whether we are supporting programs like these summer camps; our team members volunteering their time; offering free educational content on our Optik TV Learning Hub; or committing more than $150M to COVID-19 response efforts, we are dedicated to ensuring that our communities and all Canadians are supported throughout this pandemic.”Ideal for kids ages 5-14, these Virtual Summer Camps powered by TELUS are slated to run from July 6 to August 28 and engage campers in activities, experiments, lessons and live discussions in STEM-related focus areas, including: engineering and math, coding, space and astronomy, sports and nutrition, nature, and more. From learning the basics of coding with Minecraft: Education Edition and tinkering with inventions to honing storytelling skills with journalists and getting outside to experience nature and discover local ecosystems, each session will provide campers with opportunities to keep their minds sharp with fun, creative, and challenging activities and lessons.Further, to encourage girls’ engagement in STEM learning, Virtual Summer Camps feature curriculum specifically to engage girls from all walks of life, identities, and lived experiences to feel a sense of belonging with peers in a focused learning environment. This programming includes daily explorations of women’s contributions to science, chances to interact with Alberta women working in STEM fields, and socializing with like-minded girls who talk science.“We are thrilled to be partnering with TELUS and TELUS Spark to reach a provincial and national audience with our virtual camps. Parents can watch as their children have fun and learn all about space, nature, coding, designing, building and so much more. Yes, our world is changing but inspiring discovery and curiosity in our children will help enable them to succeed and thrive in a changing society,” Alan Nursall, President and CEO, TELUS World of Science – Edmonton.“During this pandemic, it is more important than ever to connect with science, especially for families with children who will become the next generation of scientists. Spark is grateful to TELUS for making summer camps possible for children during this pandemic no matter where they live – geographically or financially,” said Mary Anne Moser, President and CEO of TELUS Spark.Campers will utilize a variety of platforms throughout the camp to interact with one another, complete projects, and engage with instructors:Live, guided contentA dedicated camp instructor will guide campers through their entire camp experience, including delivery of lesson plans, Q&A availability, projects, and more.Campers will also be directed to engaging online content platforms for research and to complete assignments.TELUS Optik TV Learning HubThe recently launched Learning Hub on TELUS Optik TV, featuring content from various renowned sources, like weekly live streams from the H.R. MacMillan Space Centre, will supplement campers’ programming with educational tutorials, immersive experiences, and more. This content is also now available to all TELUS customers, 24/7 via the Optik TV Main Menu or channel 611. Non-TELUS customers will have access to this content online.Microsoft Teams and Minecraft: Education EditionCampers will have access to a suite of Microsoft Education tools, and leverage Microsoft Teams for live sessions, Minecraft: Education Edition for virtual coding sessions, and an array of other engaging apps and tools.TELUS Wise digital literacy educationTo help ensure campers are mindful of their digital footprint during the virtual camp experience and beyond, campers will have access to online TELUS Wise workshops, covering important topics like online reputation, social media safety, cyberbullying and more. Registration is now open for both TELUS Spark and TELUS World of Science Edmonton Virtual Summer Camps powered by TELUS. The camps cost $75 + GST per camper. Both TELUS Spark and TELUS World of Science - Edmonton are thrilled, with the help of TELUS and Microsoft, and through partnerships with schools and community organizations, to provide more than 100 camp scholarships, internet service, and electronic devices to children and families who may not otherwise have access to this opportunity.For more information and to register, please visit:TELUS Spark: https://sparkscience.ca/onlinecampsTELUS World of Science - Edmonton: https://telusworldofscienceedmonton.ca/visit/camps/virtual-science-camps/Click here to view TELUS' profile....
2020-05-29
Atlético Ottawa reveals inaugural home kit for 2020 Canadian Premier League season
At long last, the wait is over for Atlético Ottawa fans: the Canadian Premier League’s newest club unveiled its first-ever home kit on Thursday evening via a live Facebook event with fans that was also streamed on OneSoccer’s YouTube channel.The Macron uniform’s design for Atlético Ottawa’s inaugural season is reflective of parent organization Club Atlético de Madrid’s iconic red-and-white striped kit, which they’ve been using since 1911, but it also incorporates unique elements for the new CPL team and the Ottawa-Gatineau region.Just like Atlético Madrid, Ottawa will play in the striped shirt and blue shorts, with several Rideau Blue details at the jersey’s collar and sleeves, as well as a OneSoccer kit sponsorship.Like all Macron CPL kits, the Atlético Ottawa jersey has the league’s motto, “We Are Many, We Are One,” printed on the back, as well as the words “For Canadians, By Canadians” printed on the inside of the collar.Atlético Ottawa will also be the only CPL club whose 2020 home kit does not feature white shorts and socks.The back of the jersey features a large red Maple Leaf, which will be visible under the player numbers. It’s a nod to the club’s Canadian identity, as well as Atlético Madrid’s foray into the world of Canadian soccer. The blue detailing is said to be inspired by Ottawa’s iconic Rideau Canal.“Our inaugural kits demonstrate the club’s on-field identity that is all about courage, never giving up, and playing fiercely committed football for one another while off the field hard work, humility and family focus are core values,” Atlético Ottawa CEO Fernando López said.The new threads are popular among the players as well, it seems, with veteran Francisco Acuña telling CanPL.ca through a translator that he was impressed with the home uniform.“I don’t have to think twice before saying it’s probably the best jersey in the league, the prettiest jersey in the league,” Acuña said.“When I saw it I fell in love right away, and every time I would see it again, I liked it even more. I’d maybe have a bit of the audacity to say it’s one of the nicest jerseys I’ll be wearing compared to the other jerseys I’ve worn in my career.”The Mexican midfielder, who has worn the jerseys of such clubs as Tigres UANL and Puebla in his home country, also assured CanPL.ca that it’s even better in person than it is in pictures.Along with the kit unveiling event, Atlético Ottawa revealed the squad numbers its players will wear in 2020, so that fans can purchase customized shirts. Among the announced numbers are Acuña taking number 8, Ben Fisk wearing number 10, Malyk Hamilton with 2, and Antoine Coupland with 11.“Now more than ever, Ottawa is the city that unifies our country,” Atlético Ottawa president Jeff Hunt stated.“With the arrival of Atlético in the capital and with an aim of inspiring and mobilizing the local soccer community, we are beyond excited and proud to launch these incredible jerseys. I am looking forward to seeing the red and white stripes all over our city.”The new kit is immediately available for purchase on Atlético Ottawa’s official store website, with custom name and number printing also available. The home kits for the CPL’s seven other clubs, which were revealed on February 27, can be found alongside the Atlético Ottawa jersey at shop.canpl.ca.Article by Charlie O'Connor-Clarke as posted on Canadian Premier League.Click here to view OneSoccer's profile....
2020-05-25
Quarantine Actually Producer Interviewed by CBC
Our movie project was done as a radio interview for CBC!https://www.youtube.com/watch?v=z2LHc-3X4Do&feature=youtu.be...
2020-05-25
GLOBAL SPORTS SPONSORSHIP MARKET EXPECTED TO FALL BY $26 BILLION
Global sports sponsorship rights fees are expected to fall by more than $26 billion (37 percent year-on-year) due to the COVID-19 (Coronavirus) pandemic.The projections are from the latest Two Circles research, which indicates the biggest investor in sports sponsorships, financial services companies, will decrease sponsorship spend by 45 percent, from $19.2 billion in 2019, down to $10.5 billion this year.Meanwhile, Two Circles predicts the industry’s second biggest spender in 2019, the automotive industry, will also reduce sponsorship spending by 55 percent, from $9 billion in 2019, down to $4.1 billion over 2020.In the report, Two Circles chief executive, Gareth Balch, said the findings are worrying for the future of global sport, as COVID-19 continues to change the shape of the entire world.“The COVID-19 pandemic has seen most new sponsorship agreements put on hold, and many existing agreements will be ended as a result of companies implementing major cost-cutting measures or going out of business,” Balch said.“Sponsors will also be given ‘makegood’ sponsorship collateral and cash rebates due to the postponement and cancellation of live sport, significantly reducing their financial outlay in 2020.“Live sport halted globally since March, the value that sports properties have been able to deliver brand partners has been limited, with cost-cutting in sectors that invest heavily in sponsorship also presenting a significant challenge in signing new deals.“Though every corner of sport is hurting, we remain certain that sport’s economy will thrive in the long term, and when the impending recession bottoms out, all sectors will rely on the best marketing platforms available to grow their businesses,” he said.With sport around the world slowing making a comeback with the world starting to ease Coronavirus restrictions, the sponsorship spending will still likely have to wait as the world’s industries focus on their own recovery on the other side of the pandemic.Article by Joshua Hudson as posted on Ministry of Sport....
2020-05-25
Toys R Us Canada in partnership with Autism Speaks Canada is proud to launch play packs, designed to encourage developmental milestones for children with autism
Toys R Us Canada in partnership with Autism Speaks Canada is excited to announce the launch of their first developmental play packs, designed to encourage specific skill sets in children with autism. The launch celebrates a 10-year partnership between Toys R Us and Autism Speaks Canada, who have raised over $10 million and have made a significant impact by improving access to programs and increasing understanding and acceptance of people with autism across Canada."Everyday challenges that affect the lives of individuals on the spectrum and their families vary and are only exacerbated by COVID-19. We are working hard and partnering with our friends at Toys R Us Canada to support the autism community during these times." said Jill Farber, Executive Director for Autism Speaks Canada. "We are so grateful for our partners Toys R Us Canada for launching the discounted developmental play packs designed for kids with autism, their in-store campaigns, and sponsoring our walks. Toy R Us Canada plays a pivotal role in helping us improve access to important resources and services for families. We couldn't ask for a better partner."Designed in collaboration with the Ontario Association for Behaviour Analysis (ONTABA), each pack focuses on these developmental skills: cognitive development, fine and gross motor skills, play and sensory, social and emotional development as well as speech and language development. 10% of sales from all Developmental Play Packs will be donated to Autism Speaks Canada."Toys R Us is thrilled to offer play packs that help with key developmental skills," says Shelley MacDonald, Associate Vice President of Merchandising. "Every child deserves to have the opportunity to learn and develop through play."Developmental Play Packs are now available for purchase online at https://www.toysrus.ca/en/toysrus/Deals/Developmental-Play-Packs. To donate directly to Autism Speaks Canada and help enhance lives today and build a spectrum of solution for tomorrow for individuals with autism and their families visit www.autismspeaks.ca/donate....
2020-05-22
Monkey Knife Fight Partners With PGA TOUR Player Charley Hoffman
Monkey Knife Fight (MKF), the fastest growing fantasy sports gaming platform in North America, announced an exclusive agreement with PGA TOUR player and ambassador Charley Hoffman. MKF will be Hoffman's official partner in Fantasy Sports. The sponsorship includes display of the MKF logo on Hoffman's apparel and social media profiles.In addition to his full PGA TOUR tournament schedule, Hoffman is set to play in the Charles Schwab Challenge beginning on June 11, one of the first large scale sporting events since the shutdown of all major sports in March."Fantasy sports is a growing passion of mine and I couldn't be more excited to work with Monkey Knife Fight to bring more games to Golf fans," said Charley Hoffman. "These games are so much fun and will only help grow the popularity of our sport as players will connect more directly with the fans.""We are proud to partner with Charley Hoffman," said Bill Asher, Founder and CEO of Monkey Knife Fight. "MKF's mission is to provide the ultimate experience in daily fantasy sports and Charley's personality as a longtime fan favorite and standing in the leadership of the PGA TOUR as Player Advisory Council Chairman exemplifies our fun, fan-first approach to sports and his leadership among the players."MKF recently surveyed 1,000 of its users and found an 181% increase in interest for golf prop contests, and a 53% increase in users' intent to watch golf on television when it returns. Golf is an important sport for MKF, and they are looking forward to making upcoming golf contests exciting for fans who have been itching for live sports to return.Click here to view Monkey Knife Fight's profile....
2020-05-21
WILSON TO BECOME OFFICIAL GAME BALL OF THE NBA, WNBA, NBA G LEAGUE, NBA 2K LEAGUE AND BASKETBALL AFRICA LEAGUE
The National Basketball Association (NBA) and Wilson Sporting Goods Co. announced a multiyear global partnership today that will make Wilson the official game ball of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and Basketball Africa League (BAL).The partnership will tip off at different times by league. The NBA Wilson game ball will first be used during the league’s 75th anniversary season in 2021-22. The other debuts will be during the 2022 WNBA season, 2021-22 NBA G League season, 2021 NBA 2K League season and the inaugural BAL season.“This partnership with Wilson returns us to our roots as we plan for the future,” said Salvatore LaRocca, NBA President, Global Partnerships. “We were partners for 37 seasons dating back to when Wilson manufactured the first official NBA basketballs in 1946, and we look forward to growing the game of basketball together.”“Our commitment to growing the game of basketball on the global stage is at the heart of Wilson and our new partnership with the NBA,” said Kevin Murphy, General Manager, Wilson Basketball. “Our passion for this game and the league runs incredibly deep, as does our history with it. And as we start this new chapter in the game, our focus and energy will be on supporting the league and the players, coaches and fans with the most advanced, high-performance game basketballs possible.”Click here to view Wilson's profile....
2020-05-19
Nature Fresh Farms Proudly Announces the Nature Fresh Farms Recreation Centre
On Tuesday, May 12, 2020, the Municipality of Leamington approved sponsorship and naming rights for Leamington’s recreational complex to Nature Fresh Farms Recreation Centre.Nature Fresh Farms is a greenhouse grower with over 200 acres of greenhouse facilities. Growing in the Leamington community for the past 20 years, Nature Fresh Farms has become one of the largest independent, vertically integrated greenhouse vegetable farms in North America. Along with their new partnership with the Municipality of Leamington, the current Leamington Kinsmen Recreation Complex will now be named the Nature Fresh Farms Recreation Centre, helping to support the programs and activities offered at the complex.Nature Fresh Farms is thrilled by the renaming and their future involvement with the facility. “Our partnership with the recreational complex fits perfectly with our ideals of promoting a healthy lifestyle and nutritional eating,” shared Vice President, John Ketler. “We are thrilled to support a centre that is committed to providing the community with services and programs encouraging healthy and active lifestyles.”The Leamington Kinsmen Recreation Complex is a multi-use facility used by the public for sports, fitness, and community events. The 179,000 square foot facility, originally opened in 1985, has a 25-metre swimming pool; two ice rinks; a full gymnasium; fitness studio, training rooms, and meeting rooms, including a variety of programs for all ages available to the public.“As a family-run business, we understand the value of family and the importance of community facilities that help bring them together,” said Founder and President, Peter Quiring. “The recreation centre is the heart of a town, a place for the community to gather for sports and activities and enjoy each other’s company. It is an important part of our community and we’re very excited to be a part of it.”The sponsorship by Nature Fresh Farms was confirmed by Leamington officials Tuesday evening.“We are very pleased to partner with Nature Fresh Farms,” said Mayor Hilda MacDonald. “Our recreation complex is a vital gathering place for Leamington residents, and with the support of Nature Fresh Farms, we will be able to enhance recreational offerings for the community in a facility they’ll be excited to use.”Click here to view Nature Fresh Farms' profile....
2020-05-13
FFA lose $6 million deal with major A-League sponsor Hyundai
The financial woes of Australian football continue with major sponsor Hyundai reportedly choosing to end their 15-year association with the A-League.The Korean car company spends $5 million a year to be the naming rights sponsor of the competition, as well as an extra $1 million to support the national teams. However, according to a report in The Sydney Morning Herald, that partnership is set to end once the current season is finished. "Hyundai did not comment when contacted by the Herald on Tuesday, but sources close to the deal suggest the announcement of the end of the partnership will be made in the coming weeks," the report said. "A-League sources suggest they were informed of Hyundai's decision several weeks ago, before businesses went into lockdown in March, and have already begun searching for a new naming-rights partner."The deal with Hyundai, which also provides nearly 80 cars to the federations and clubs, is the second most valuable after the TV rights deal with Foxtel. That TV rights deal still has three seasons to go, however, there have been numerous reports that Foxtel has looked at ways to end the contract early or re-negotiate it. The loss of Hyundai comes after NAB, Caltex and Aldi all ended their sponsorship of FFA programs in the last 12 months. Article as posted on The World Game.Click here to view Hyundai's profile....
2020-05-12
Canadian Olympic Committee, Fasken law firm agree to five-year partnership
The Canadian Olympic Committee and law firm Fasken have entered into a five-year agreement.Fasken will provide over $1 million in legal services to the COC and national sport organizations, according to COC chief executive officer David Shoemaker.“When we look at marketing partnerships, we ask ourselves how can we use this to deliver value back into the sport system?” Shoemaker told The Canadian Press.“One critical need that all our national sports organizations have is legal services, like every business and small business across the country.”Fasken was already working with the Canadian Paralympic Committee.The relationship with the COC was fast-tracked because of the COVID-19 pandemic, Shoemaker said.“There's obviously an enhanced need for that kind of assistance,” he said.“There are a variety of questions based on what kind of corporate status a sports organization has, whether they can take advantage of wage subsidies and other things. That's a clear area Fasken has provided help for already.“There are important employment law considerations. Many organizations are having to get legal advice as they contemplate workforce reductions and things of that nature.”The COC's 26 other corporate sponsorship agreements have remained intact so far despite the economic hardship of the pandemic, the CEO said.“These are long-term partnerships,” Shoemaker said. “We hope they can weather the storm.”Article as posted on BNN Bloomberg.Click here to view Fasken's profile....