2021-09-20
On Signs On As Sponsor Of Laver Cup
 The Swiss footwear brand On signed on as the Official Footwear Sponsor for the Laver Cup tennis event. The next event is being held at TD Garden, Boston from September 24-26, 2021. The multi-year agreement will have the Laver Cup on-court and on-site staff, including ball kids, being supplied with On footwear. Twenty-time Grand Slam champion Roger Federer is an ambassador and investor in On. A limited-edition Roger Advantage Laver Cup shoe was designed for the event. “Whether working behind-the-scenes or on-court, the Laver Cup organizing team will find On’s athletic footwear supports them to run this extraordinary event in style and in comfort,” said On Co-Founder Casper Coppetti “To reflect the unique team competition that makes the Laver Cup so exciting, On and Roger Federer have created a unique and limited Laver Cup edition shoe.” Photo courtesy Rod Laver, Laver Cup Source: https://sgbonline.com/on-signs-on-as-sponsor-of-laver-cup/...
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2021-09-20
Welcome to the newest partner of the Dallas Mavericks, Generation Tux!
The Mavs just became the most stylish team in the National Basketball Association....
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2021-09-17
Jackpocket Announced As Official Digital Lottery Courier of the New York Jets
The First Licensed Lottery App Becomes the Inaugural Digital Lottery Partner in the NFL as Jackpots Climb Over $400MJackpocket, the first third-party app in the U.S. to provide a secure way to order official state lottery tickets, and the New York Jets, today announced a multi-year partnership establishing Jackpocket as the official digital lottery courier of the Jets.As the 2021 regular NFL season begins, Jackpocket is providing fans with a new way to play the lottery. With more than 20% of Jets fans playing the lottery each week, according to a 2020 YouGov survey, and digital lottery winners up 387.1% in the last year, now is a crucial moment for a partnership like this."As the NFL's first digital lottery sponsorship, Jackpocket is proud to partner with the Jets, a New York institution," said Jackpocket CEO Peter Sullivan. "With 87% of Jets season ticket holders residing in New York or New Jersey, we are excited to introduce this dedicated fanbase to a new, easy way to play for big lottery jackpots right from their phone."Through this exclusive partnership, Jets fans and Jackpocket players alike will have access to free lottery tickets in the Jackpocket mobile app, game-day activations at MetLife stadium and prizes, and VIP game experiences, such as free game tickets, on-field experiences, and more.As part of the partnership, Jackpocket will be integrated across a variety of Jets channels, including paid advertising, email, web, and social media. Perhaps most exciting, a Jackpocket branded scratch-off game will be unveiled in the official Jets mobile app, bringing a 360-degree connection between the two mobile platforms. "We are excited to bring Jets fans more experiences and opportunities through our partnership with Jackpocket," said Jeff Fernandez, Vice President, Business Development & Ventures for the New York Jets. "From unique content to on-field experiences, we look forward to everything this partnership can offer our fans."Jackpocket, which launched in New York in January 2021 and in New Jersey in December 2019, has seen historic success in both markets where its mobile app provides a secure way to order official state lottery tickets for Powerball, Mega Millions, Cash4Life, and more. Jackpocket players have won nearly $65 million in lottery prizes to date, including 5 individual players who have won prizes worth a million dollars or more....
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2021-09-16
Commission calls for US college sports revenue restructuring
The Knight Commission on Intercollegiate Athletics, which works to ensure college sports in the United States operate within their education mission, has called on leadership within this portion of the sports industry to restructure dramatically how the more than $3bn (€2.55bn) in annual revenue is distributed.A newly issued report from the independent commission, entitled “Connecting Athletics Revenues with the Educational Model of College Sports (C.A.R.E.),” seeks to stem within the National Collegiate Athletic Association, College Football Playoff, and Division I conferences what it calls “a runaway financial race that threatens to upend and undermine the education model of college athletics.”The commission projected that annual revenues in Division I college athletics will likely soon surpass $4.5bn, particularly as the College Football Playoff expands and conference realignment continues to accelerate, helping fuel new, lucrative media deals. That expected revenue growth, as well as the smaller role the NCAA is now seeking for itself as an oversight entity, has led the commission to call for sweeping changes now as the landscape of college sports and its governance models are being fundamentally redefined.“Without intervention, history is likely to repeat itself,” the report read in part. “Burgeoning NCAA, CFP, and conference revenues will be spent disproportionately on coaching compensation and athletics facilities, propelling the competitive arms race of Division I college athletics and intensifying the trajectory toward a professional sports model.“Systemic change, not incremental reform, is necessary to alter spending patterns and to more effectively allocate billions of dollars of athletics revenues toward education-centric priorities not directly associated with seeking competitive advantages. In other words, requirements or mandates are needed to ensure that distributed athletics revenues are spent to support an educational model for college sports, specifically advancing priorities such as college athlete education, health, safety, wellbeing, gender and racial equity, broad-based sports participation, and university academics,” the report continued.The report detailed a series of specific reform suggestions. Among them:• Spending at least 50 per cent of shared athletics revenue distributions to support athlete education, health, safety, wellbeing, and university academics. The commission said many Division I schools already meet this threshold, but recommended those that do not be required to take corrective actions such as adding scholarships or individual sport programs, or transfer funds to university academics.• Imposing limits on operating expenses such as coaching salaries and recruiting expenses.• Addressing coaching salaries through a luxury tax system in which financial penalties would be assessed for coaching compensation exceeding certain limits, particularly limits indexed to university instructional salaries.• Changing non-profit tax laws to limit the deductibility of certain coaching compensation.Some of the measures proposed by the Knight Commission contemplate US government and regulatory intervention in addition to internal industry reform, and the report has been presented to the NCAA’s constitutional committee, which is now working a large-scale overhaul of that organization’s entire governance model.The commission also called for the establishment of an empowered oversight entity that would approve all revenue distribution plans, with the effort backed up by public disclosure and distribution of those plans.“Concrete and meaningful revenue distribution and spending requirements are necessary today because the financial structure and the incentives in Division I college sports are broken,” said Nancy Zimpher, Knight Commission co-chair. “The painful truth is that the existing governance at the NCAA, conference, and campus levels has failed to maintain an education-centric financial system.”Source:  https://www.sportbusiness.com/news/commission-calls-for-us-college-sports-revenue-restructuring/?logged_in=1...
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2021-09-15
Columbia Sportswear To Sponsor USA Curling Team
 Columbia Sportswear announced a multi-year sponsorship with USA Curling and is working with its team program, including the men’s, women’s, junior, and wheelchair national teams. Columbia has created uniforms for the USA Curling team, which they will wear on the NBC Sports Network telecast of “Curling Night In America” airing September 19. The sponsorship gives Columbia a spotlight to promote both the uniforms and its recently-released Omni-Heat Infinity technology. The USA team of more than 50 athletes and coaches will also wear the uniforms for training and in curling competitions on the NBC televised event and worldwide, including the 2022 Olympic and Paralympic Winter Games in Beijing, China. “USA Curling is an elite organization with best-in-class athletes, and we are huge fans of this growing sport,” said Joe Boyle, president, Columbia. “Columbia’s products are designed to help people pursue their passions in a variety of environments, and we can’t think of a better way to showcase our brand than in a global sport that takes place completely on ice.” In the 2018 Winter Olympics, the USA Men’s Curling team won the first gold medal for the U.S. over Sweden. “Columbia Sportswear is a highly regarded brand that immediately resonated with our athletes,” said USA Curling CEO Jeff Plush. “We could not be more excited to enter into a long-term partnership with an iconic American brand that shares our commitment to valuing people, our communities and the many stakeholders that make up our great sport.” Source: https://sgbonline.com/columbia-sportswear-to-sponsor-usa-curling-team/...
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2021-09-15
Some colleges push back as Barstool Sports signs up thousands of athletes for its student marketing program
 On July 1, shortly after the NCAA changed its rules to allow student-athletes to make money from their names, images, and likenesses, Barstool Sports founder Dave Portnoy went on Twitter for an "emergency press conference." The sports-media personality said his company was launching an NCAA marketing firm and would be sending free swag to any students who wanted to become Barstool Athletes. "If you play Division I sports and you blink at me, we will sign you," Portnoy said. Student-athletes across the country rushed to sign up via a general form, and the company now has a roster of thousands of brand ambassadors across a wide variety of sports. But some colleges are less than giddy about their students working with the company, which has a history of controversial content and whose founder has previously had to respond to accusations of online bullying and to the use of racist language in his videos. University administrators have had varied reactions to their students becoming Barstool Athletes. Ohio State University, for instance, said its athletes could work with Barstool but had to steer clear from any aspects of its business that involved gambling. (Barstool promotes a branded sportsbook that's run by its investor Penn National Gaming, but the sports-media company says in its name, image, and likeness, or NIL, form that it won't work with Barstool Athletes on sports betting, gambling, or any other prohibited conduct.) Montana State University offered similar guidance, telling The Montana Standard that students should avoid any Barstool content about sports wagering or alcohol. The University of Illinois said its students were welcome to get free Barstool merchandise but the university would send take-down requests for subsequent attempts by Barstool to use its trademarked logos. And the University of Louisville told its student-athletes to stop working with Barstool altogether on NIL activities, citing unapproved use of its trademarks and logos by the company. "Barstool can be seen at times as controversial on certain topics, and I think schools are wary to have their logo associated with a lightning-rod company," said Peter Schoenthal, the CEO of Athliance, an NIL-compliance startup. "I think there's also a contention that schools are protective of their trademark logos being used with companies and industries that are affiliated in areas that they don't want their marks affiliated." Barstool Sports did not respond to multiple requests for comment. The rollout of college-athlete marketing has also been messy in general. Rules for NIL contracts differ for each state and university, which creates hurdles for brands like Barstool looking to hire students for sponsorship deals. Some universities put policies in place to prevent students from working with brands that conflict with their own lucrative contracts. Many set up clauses blocking students from promoting alcohol, gambling, or other age-restricted activities. And some have added stringent rules around how their jerseys and logos can be used in promotions. Michigan State University prohibits student-athletes from using its team colors in NIL campaigns, for instance. So far, Barstool's entry into NIL (purportedly on a whim) has been relatively harmless, said Kamron Cox, the coordinator of the NIL program at the University of Illinois Urbana-Champaign. Illinois students get a free hoodie, joggers, and a T-shirt — a total merchandise value of $125 — in exchange for sharing a uniformed photo of themselves and putting Barstool Athlete on their social-media accounts. But Cox said he wouldn't tolerate any further promotional work by Barstool that could put the university's existing contracts with brands at risk. "The value of our trademarks is that we basically sell those trademarks at a pretty high price to our corporate partners who are willing to pay that price," he said. Should Barstool try to use Illinois' logo in a promotional context, the university would take action, Cox said. "Candidly, our student-athletes can't give away rights that they don't have," he said. "The truth of the matter is if they post the picture, we, but probably me — I'm going to send Barstool an email and say take it down. It's a picture of them in our uniform, and you're not authorized to use that." Part of the issue is that student-athletes typically don't have the authority to grant Barstool permission to use a university's logos and materials, since the students don't own the rights, Darren Heitner, a sports, entertainment, and intellectual-property lawyer, said. Universities often have their own contracts in place with big companies like Learfield to manage their sports rights and licensing. "It puts the athlete and the university in a precarious position," Heitner said. "There's a concern from university perspective that it could confuse consumers into thinking that the universities are affiliated with this platform, or that Barstool and the university are in some way intertwined." Colleges also set up logo- and trademark-usage partnerships with brands in a variety of categories. Large overall deals with the likes of Nike or Under Armour can generate tens of millions of dollars in revenue for a school, according to a Portland Business Journal database of college-sports contracts. "At the end of the day, it's up to the student-athlete to know the rules and policies and to not violate them as it pertains to their eligibility," Athliance's Schoenthal said. Source: https://www.businessinsider.com/some-colleges-push-back-on-barstool-sports-deals-student-atheletes-2021-9...
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2021-09-13
Allegiant kicks off football season with Raider Nation by introducing a sleek Silver & Black aircraft
Executives from the Las Vegas Raiders and McCarran International Airport joined Allegiant (NASDAQ: ALGT) today to introduce the airline's Raiders livery aircraft – a one-of-a-kind sleek Silver & Black jet designed to capture the spirit and strength of Raider Nation. Allegiant is the Official Airline of the Las Vegas Raiders and the Naming Rights Partner for Allegiant Stadium."As die-hard fans know, 'The Autumn Wind is a Raider,'" said Scott DeAngelo, Allegiant's executive vice president and chief marketing officer. "As football season rolls in this fall, we're thrilled to have 'The Autumn Wind' bring this stunning aircraft to Las Vegas for all fans to enjoy. As Las Vegas' hometown airline, we're incredibly proud of our partnership with our hometown team. This distinctive jet brings together signature elements of both our brands, combining them to showcase our shared community pride."The one-of-a-kind livery was designed to have a strong, powerful presence in Allegiant's fleet – as the Raiders do both on the field and in the Las Vegas community. The design incorporates Allegiant's signature livery elements – flowing ribbon encircling the fuselage, prominent logo and sunburst tail – but washed in the Silver & Black recognized throughout the world as representing the Raiders. The silver metallic paint was carefully matched to the team's distinctive helmets, and the engine cowlings call out Raider Nation, symbolizing the lift an incredible international fan base gives to this legendary franchise. "We are pleased and excited to expand our partnership with Allegiant through the addition of this Raiders-branded aircraft," said Las Vegas Raiders President Dan Ventrelle. "Raider Nation and beyond is now able to travel to and from the Sports and Entertainment Capital of the World in style." The Raiders livery aircraft arrives just as football season gets underway and will undoubtedly carry fans as they travel to Las Vegas to attend games at Allegiant Stadium. Allegiant last week began offering exclusive fan travel packages, including airfare, hotel stay and tickets to Raiders home games. The packages are available in three tiers based on seat location and are sold exclusively at Allegiant.com.  Unlike most other airlines, Allegiant operates an "out-and-back" network, with exclusively nonstop flights - meaning each day's flying starts and ends at a base, rather than connecting traffic through busy hub airports. The Raiders-themed aircraft will be based in Las Vegas. It joins Allegiant's all-Airbus fleet, carrying scheduled passengers to Southern Nevada and destinations across the airline's network....
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2021-09-13
Barcelona suffer another financial blow with Rakuten set to pull plug on €30m-a-year shirt sponsorship
Japanese e-commerce giant Rakuten is to end its €30m-a-year sponsorship of Barcelona at the end of the season, according to reports.The development is another blow for the beleaguered titans of Spanish football, who are more than £1bn in debt and lost star player Lionel Messi this summer.Rakuten has been the main shirt sponsor of Barcelona since 2017, when it signed a four-year deal worth €55m per season.That deal was extended for a further 12 months until summer 2022 but on reduced terms of around €30m (£26m) a year due to the impact of Covid-19.Rakuten’s decision not to renew beyond then was reported by Japanese and Spanish media today but was expected, industry sources said.Only four months ago Rakuten and Barcelona signed an agreement giving the company exclusive merchandising rights in Japan.In July the relationship soured when a video surfaced of high-profile Barca players appearing to mock Asians while on a 2019 tour to the Far East.Rakuten president Hiroshi Mikitani demanded an explanation from the club in a public statement that accused Antoine Griezmann and Ousmane Dembele of “racist remarks”.Griezmann, who has since returned to Atletico Madrid, and Dembele apologised for the video but denied any racist intent.Barcelona were one of four clubs to opt out of a potential €2.7bn deal between Spanish football chiefs LaLiga and CVC Capital Partners.The 50-year agreement will see CVC take an 11 per cent cut of commercial income from LaLiga, save for that allotted to Barca and three other teams, whose opt-out lowered the value of the deal to €2.1bn.Source:  https://www-cityam-com.cdn.ampproject.org/c/s/www.cityam.com/barcelona-suffer-another-financial-blow-with-rakuten-set-to-pull-plug-on-e30m-a-year-shirt-sponsorship/amp/?...
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2021-09-10
Bojangles Welcomes Charlotte FC to its Hometown with Major Partnership Deal
Brand Signs Multi-Year Agreement as Official Tailgate Home of MLS Club Charlotte FC and Bojangles announced today a multi-year partnership agreement, cementing the Charlotte-based restaurant brand famous for its Southern recipes as the Official Tailgate Partner and Tailgate Headquarters of the Queen City’s new Major League Soccer club.  “We’re so excited to have our very own MLS team to root for, and we’re thrilled to personally welcome Charlotte FC to our hometown,” said Jackie Woodward, Bojangles’ chief brand and marketing officer. “No one knows tailgating like Bojangles, so we hope fans will spend their gamedays with us as we create new traditions together both on and off the field!” Along with the official tailgate designation, Bojangles has made a significant commitment to the club’s community engagement efforts, which include partnering with Charlotte FC on the construction of a mini-pitch at a to-be-determined location in the Carolinas and supporting the club’s afterschool soccer programming with a focus on literacy.   The partnership also provides Bojangles with additional activation and promotional opportunities, including a new Bojangles section in the stadium. The Southern chain will carry on its popular “Bring Me Bojangles” in-stadium promotion that delivers its famous chicken and biscuits to one lucky fan at each Charlotte FC match, beginning with the team’s inaugural season in 2022. Bojangles will also serve as the entitlement sponsor for one of the matches during each season of the deal, which includes activations on site and fan giveaways.   “Adding Bojangles to Charlotte FC’s roster of partners enables our club to work with a brand that will truly engage fans at the stadium and in the community,” said Nick Kelly, President of Charlotte FC. “We’re very excited to have an enthusiastic hometown company on board before our inaugural match in 2022. Together we can continue making meaningful connections with new and existing soccer fans across North and South Carolina.” The fan-favorite restaurant and new home of Charlotte soccer hosted an announcement event at the Bojangles on 1402 West Trade St., Charlotte, where they officially kicked off their partnership alongside key stakeholders from both organizations. Bojangles CEO Jose Armario and CMO Jackie Woodward gathered with Charlotte FC President Nick Kelly and Tepper Sports & Entertainment President Tom Glick to make the announcement. To celebrate, Bojangles will be giving out co-branded Bojangles and Charlotte FC soccer scarves at the West Trade St. location with the purchase of its Family Meal while supplies last.  Bojangles has also renewed its longstanding relationship with the Carolina Panthers and will work with Tepper Sports & Entertainment to engage with both organizations year-round as tailgating in Charlotte is crucial to bring fans closer to the game. ...
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2021-09-10
Dallas Cowboys Announce $200 Million Extension with Molson Coors
Plus: The unveiling of an all new tailgate experience outside AT&T Stadium, Miller LiteHouse featuring 'the biggest cooler in Texas.'The Dallas Cowboys and Molson Coors have announced a 10-year, $200 million partnership extension that will usher in the fourth decade for Molson Coors as the sole supplier of alcoholic beverages for the Cowboys.The announcement was made on Sept. 7 at the ribbon cutting of the new Miller LiteHouse, AT&T Stadium’s latest addition to the Cowboy fan’s experience. The 87,000 square foot outdoor property is home to two beer gardens, six bars, a 70-yard turf football field, over 60 television screens, two fantasy football walls, and the biggest walk-in beer cooler in the state of Texas. The 1,200 square foot cooler will be stocked with over 10,000 beverages consisting of Miller Lite, Vizzy Hard Seltzer, Core Hydration water, and much more. There will also be plenty of snacks including popcorn, assorted chips, pickles, fruit, and more within the cooler.It took the Cowboys and Miller Lite 18 months to plan and construct the new tailgate experience. In terms of cost, the final numbers are not in yet, but Charlotte Jones, the executive vice president and chief brand officer for the Cowboys, told D CEO, “It was a strong eight-figure deal…an investment that was definitely well worth it.”The team brought in Nashville-based Advent to help create the look of LiteHouse. The firm previously designed the $1.5 billion Ford Center at The Star in Frisco and the $58 million Comerica Center in Frisco.“It was really a collaborative effort between Advent, the Cowboys admin, Charlotte Jones leadership, and our team across most Miller Lite,” Adam Dettman, Molson Coors head of partnerships for North America, told D CEO. The LiteHouse, located just a couple hundred yards away from the west side of AT&T Stadium, is a football fan’s dream. On either side of the 70-yard turf field are two beer gardens shaded by the perfect amount of trees, furnished with wooden sit-down tables and booths, couches, metal standing tables, and bar stools at each of the six bars. Everywhere you turn there are televisions, including two Texas-sized screens beyond the west end zone. Food trucks also will be on the grounds on gamedays.When Owner, President, and General Manager Jerry Jones purchased the Dallas Cowboys in 1989, Texas Stadium was one of the few major sporting venues not to permit the sale of alcohol. “That [change] was at the top of my list,” Jones said, reminiscing on revisions he made within the Cowboys organization.It took a two-year campaign for Jones to persuade voters to approve the sale of alcoholic beverages at Cowboy games. Beer was previously reserved for establishments formally classified as “fine restaurants.” In 1991, State Sen. Bill Glasgow introduced a bill validating city ordinances to allow the sale of alcoholic beverages inside Texas Stadium. The Senate swiftly approved the bill in a 31-0 vote.This latest extension with Molson Coors is just another notch on Jones’ business belt that wraps around the burgeoning $6.5 billion sports franchise—the most valuable in the world.Molson Coors’ rights in the new deal span its entire portfolio, including Vizzy hard seltzer.The MillerLite House will debut its Cowboy gameday experience Thursday evening (Sept. 9). The property will usher in an estimated 5,000 fans to watch the road matchup between the Cowboys and Tampa Bay Buccaneers.The main attraction might be the game on the 60-plus screens, but what has the Cowboys and Miller Lite most excited is that Texas-sized cooler.“There have been many times I’ve been drinking beer and wanted to see what it might feel like to be in [an] ice-cold cooler,” Jones said. “And now, all of a sudden, we’ve got it here.”Source: https://www.dmagazine.com/business-economy/2021/09/dallas-cowboys-announce-200-million-extension-with-molson-coors/...
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