2022-06-13
Simone Giertz and Adam Grant to Keynote InstructureCon 2022 Virtual Conference
Thousands gather each year to fuel up on the latest edtech knowledge during dozens of sessions from fellow educators and inspiring thinkersSALT LAKE CITY, June 13, 2022 /CNW/ -- Instructure, the maker of Canvas, today announced the lineup for its annual conference, InstructureCon 2022. What began nearly a decade ago as an intimate meeting of just a handful of early adopter customers has grown into one of the most eagerly awaited education technology and digital learning conferences. Today, the conference attracts thousands of attendees all sharing useful solutions, and edtech insights. This year's virtual event will take place on Thursday, July 14th for customers in North America. Regional InstructureCons will take place later in the year for EMEA, APAC, and LATAM regions. The free professional learning event for educators and edtech users features keynotes Simone Giertz and Adam Grant. Instructure partners presenting include AWS, Microsoft, Zoom and Google. To register, visit www.instructure.com/events/instructurecon. "InstructureCon is an opportunity to come together and recognize the phenomenal dedication and innovation educators demonstrated over these past couple of years," said Melissa Loble, Chief Customer Experience Officer at Instructure. "Teachers everywhere faced unparalleled challenges last year and developed entirely new and exciting classroom solutions to tackle the shifting ways students are learning. Community is at the heart of our company, and it's how we continue to build the Instructure Learning Platform. We welcome this moment of camaraderie, celebration and discovery with thousands of fellow education enthusiasts."Over 15,000 participants attended last year's event, with inspiring presentations by will.i.am, Angela Duckworth, Dr. Knatokie Ford, and Lauren Bush Lauren. Keynote speakers from previous years have included inspiring innovators and thought leaders like LeVar Burton, Malcolm Gladwell, Bettina Love and Dan Heath. This year's event will once again be held online to protect the safety of the thousands of educators and school professionals in attendance but our speakers are just as fantastic and will focus heavily on the things educators care the most about: resilience and invested learners.Featured speakers include:Simone Giertz is a STEM icon, Swedish inventor, brain-tumor survivor, robotics enthusiast, TV host, professional YouTuber, and passion provoking educator. Her TED talk, "Why you should make useless things," has encouraged kids and adults worldwide to ask questions through creation and to be curious. Ms. Giertz will share her unique perspective into the importance of STEM education and how educators and students can ask and answer questions through the process of creation.Adam Grant is one of the most profound public speakers of our time. A celebrated author and educator, Mr. Grant deeply understands the emotional journey of educators and speaks powerfully to the triumphs and tragedies of this path. As an organizational psychologist, bestselling author and professor at Wharton, he explores the science of motivation, generosity, original thinking and rethinking. Grant is recognized as one of the world's 10 most influential management thinkers, and Fortune's 40 under 40.To make the experience even more engaging and make interactions easier, Instructure will offer a centralized conference platform which offers new engagement opportunities and attendees can do everything from watching keynotes to chatting with colleagues.Attendees will also hear from Instructure executives and education experts including CEO Steve Daly who will speak about how to navigate new challenges through collaboration and community, and how to embrace the journey of change. Chief Strategy Officer Mitch Benson will discuss scaling the mountaintops of new technology, including Instructure's continued commitment to openness and the future of education. Chief Customer Experience Officer Melissa Loble will discuss the myriad challenges of being an educator in today's post-pandemic climate and highlight how teachers have blazed new trails with innovative real-life approaches to learning.Over thirty Instructure partners will host virtual booths for attendees to stop by and learn more about their tools and services. Attendees can video chat with partner representatives, and engage with them throughout the day . Platinum and gold sponsors from Blindside Networks, Cidi Labs and InSpace, will offer breakout sessions throughout the conference.ABOUT INSTRUCTURE Instructure (NYSE: INST) is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. Today the Instructure Learning Platform supports tens of millions of educators and learners around the world. Learn more at www.instructure.com.CONTACT: Brian Watkins Corporate Communications Instructure 801-610-9722 brian.watkins@instructure.com View original content to download multimedia:https://www.prnewswire.com/news-releases/simone-giertz-and-adam-grant-to-keynote-instructurecon-2022-virtual-conference-301566299.htmlSOURCE Instructure, Inc....
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2022-06-13
Bryson DeChambeau becomes latest golfer to lose sponsor after joining LIV Golf
Joining LIV Golf has been a major financial boon (and moral quandary) for multiple golfers, but making the big leap has come with some costs as well.Bryson DeChambeau, who joined LIV Golf earlier this week for a reported $100 million, was publicly dropped by sponsor Rocket Mortgage on Friday, according to The Detroit News. The company cited its relationship with the PGA Tour, which holds the annual Rocket Mortgage Classic in Detroit, in cutting ties with DeChambeau.The statement, via Detroit News:"Rocket Mortgage has been a long-time supporter of the PGA Tour, both through our role as an official partner and as a tournament host. The Rocket Mortgage Classic has quickly become a fixture on the Tour, with players coming to Detroit to compete, while also raising crucial funds to help bridge the digital divide in our city. Our partnership with the PGA Tour extends to several prominent golfers, including Bryson DeChambeau, as ambassadors of the Rocket Mortgage brand. As has been widely reported, Bryson elected to join the LIV Golf Series."This is far from the first time a sponsor has dropped golfers almost immediately after they joined the Saudi Arabia-backed tour.Dustin Johnson, LIV Golf's biggest get, and Graeme McDowell were dropped by the Royal Bank of Canada after joining LIV Golf. Like Rocket Mortgage, RBC sponsors the PGA Tour's RBC Canadian Open, which is seeing competition this weekend from LIV Golf's opening event in London.Lee Westwood lost a sponsorship going back 14 years when UPS cut him loose and, of course, just about every sponsor in sight ran away from Phil Mickelson when he said why he was willing to overlook Saudi Arabia's human rights abuses to leverage more money from the PGA Tour.All of this has been fairly predictable, as companies were naturally going to side with the golf tour with which they are actively doing business. It's another cost of doing business for players who are still receiving far more money than they will lose from the sponsorships.Source: https://www.aol.com/news/bryson-dechambeau-becomes-latest-golfer-010817558.html...
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2022-06-10
RBC’s break with Dustin Johnson amid LIV Golf controversy lifts veil on machinations of brand sponsorships
In early April, on the eve of this year’s Masters golf tournament, RBC rolled out a slick new TV spot in the United States featuring professional Dustin Johnson, whom the bank had signed to a multimillion-dollar sponsorship deal in 2018. Mr. Johnson was the highest-ranked member of more than a dozen PGA Tour and LPGA Tour players known as Team RBC.The ad, touting the bank’s wealth-management services, showed Mr. Johnson standing on the edge of a rocky cliff, sizing up and then making an almost impossible shot with a suave pivot of his 9-iron. “Dustin delivers, because he sees things differently, and solves problems with uncommon solutions,” explained a stately voiceover, as the camera flashed over an RBC logo patch on the golfer’s sleeve. “So do we.”But last week, Mr. Johnson’s way of seeing things clashed with RBC’s, when he announced he was joining the LIV Golf Invitational Series, a controversial new league backed by Saudi Arabia’s Public Investment Fund. The move meant he would not be available to play in this weekend’s RBC Canadian Open, a breach of his sponsorship contract. Within hours, the bank cut him from its Team RBC roster, along with another one of its brand ambassadors, Graeme McDowell, who is also joining LIV.Both RBC and Golf Canada, which oversees the Canadian Open, insist they are focused on what they believe will be a robust success this weekend, their irritation at the developments apparent only when executives at those organizations repeatedly refer to in interviews as “the Saudi league.” And though the episode may prompt questions about the wisdom of aligning with sometimes unpredictable public figures, marketing experts insist the risks are minimal.The two golfers “made a business decision and a personal decision to join the Saudi league, and that decision was something that RBC was not in favour of,” Mary DePaoli, the bank’s executive vice-president and chief marketing officer, said in an interview this week. “And so we terminated our partnership with both D.J. and Graeme McDowell fairly quickly after that news was shared with us. They made a business decision and so did we.”After news of his defection broke, workers scrambled to tear down RBC-branded posters of Mr. Johnson that adorned St. George’s Golf and Country Club in the west end of Toronto, where this year’s Open will take place.The incident lifted the veil on some of the machinations of brand sponsorships, which have become an ever-larger share of athlete earnings. (Last year, tennis star Naomi Osaka famously earned an estimated US$52-million from sponsorships, despite enduring a bumpy year on the court in which she won only about US$1.2-million in prize money.)Brands such as RBC will estimate the value of prospective sponsorships through the amount of media attention they expect to garner, based on an athlete’s projected success on the field of play. So, while, say, a Masters win would earn a golfer US$2.7-milllion in prize money, the value of the media exposure for the brand might be in the same neighbourhood.The partnership between RBC and Mr. Johnson had been such a success – earning tens of millions of dollars in U.S. consumer awareness, according to one executive with knowledge of golf-sponsorship contracts who spoke to The Globe – that the original term, which was set to expire in 2021, was extended to 2023.Still, the bank’s former sponsorship of the star, who had won two majors, was only a tiny slice of its golf-oriented marketing efforts, especially in the United States, where it leverages the sport to grow awareness among consumers. Ms. DePaoli noted that RBC is a PGA sponsor, giving the brand visibility in a series of televised tournaments, and has title sponsorship of the Heritage Classic, played in South Carolina every April after The Masters.Golf itself is on an upswing. Though many sports disappeared from TV during the pandemic, and then returned with lower ratings than before, golf came back sooner than most, leading to spikes in viewership. And millions of North Americans picked up clubs for the first time over the past two years, especially women and members of visible minorities: prime targets for the bank’s marketing efforts.All of which both RBC and Golf Canada are saying will lead to more interest this weekend.Laurence Applebaum, chief executive of Golf Canada, says he is confident the strong field of players will boost excitement in the Open, especially because no players are guaranteed a spot in the tournament – unlike those participating in LIV.“In my experience, it’s the competitive tension of sport that draws the fan, it draws the reach and it draws the interest,” he said. “And 48 guys in an exhibition is one level of interest, but literally hundreds and hundreds of professional golfers who participate, quite honestly in a meritocracy, they’re there because they’re the best in the world, they’re not there because they were offered a lot of money. I think the proof is going to be in the pudding.”He added: “Startups tend to have fleeting moments of interest.”Don Mayo, the global managing director of IMI International, a Toronto-based marketing consultancy, said the drama over the breakaway players would itself likely lead to more interest in professional golf among the public. And he suggested that most fans wouldn’t object to the sort of moves by Mr. Johnson and others to take money from the Saudi government.“The general fans don’t care. They want to be entertained in sports,” Mr. Mayo said. “Whether they should care more is a moral issue. But if they continue on, the golf fan would not care.”He added that he didn’t expect any negative repercussions for the bank cutting ties with Mr. Johnson. “RBC and golf will not hurt from it. And I honestly believe that this [development] might actually accelerate fans’ interest in golf, and might expand the field,” he said. “It’s tough to get news coverage. The fact is, this kind of news coverage is great.”Source: https://www.theglobeandmail.com/sports/article-dustin-johnsons-tiff-with-rbc-lifts-veil-on-machinations-of-brand/...
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2022-06-10
Summer McIntosh Signs Sponsorship Deal With Funkita
Australian swimwear brand Funkita is proud to announce a major sponsorship deal with young Canadian swimming prodigy Summer McIntosh on her journey towards the 2024 Paris Olympic Games.The 15-year-old Toronto swimmer was the youngest Olympian for Team Canada in Tokyo, finishing fourth in the 400m freestyle in a new Canadian record time. Since then, she has continued her extraordinary trajectory up the global swimming ranks posting remarkable times that firmly establish her among the world’s best.McIntosh has accumulated over 50 Canadian age-group records already in her young career. This year alone, her times in the 200m butterfly and 400m individual medley rank her number one in the world. She set the Commonwealth record in the 400m individual medley becoming the third-fastest woman of all-time in this event. She also broke her own Canadian record in the 400m freestyle. She will represent Canada at the upcoming FINA World Swimming Championships and Commonwealth Games this summer.Summer McIntosh’s mother, Jill (nee Horstead) competed at the 1984 Los Angeles Olympic Games and won a Commonwealth Games and Pan Pacific Games bronze medal during her career. McIntosh started competitive swimming at the age of 8 and dreamed of following in her mother’s footsteps to the Olympics after watching the 2016 Canadian Olympic Games Trials from pool deck.The relationship between Funkita and the McIntosh family has extended for half a decade. As Jill McIntosh points out, “Summer has loved Funkita since she was 10 years old!” From their office in Australia, Funkita staff, who are keen swimmers themselves, started to notice regular purchases from the McIntosh name and realized a former Canadian Olympian and young up-and-coming star were fans. An alert was set up on the company ordering system to ensure extra goodies were included with the McIntosh orders and the relationship grew from there.As Funkita Athlete Manager Erika Hellstrom recalls, “We realized Summer must have been fielding proposals from the major brands so it was incredible when she decided to stick with us at Funkita. We have watched and cheered her on for years, so we are so thrilled to be with her through to the Paris Olympic Games.”The iconic Australian swimwear brand is renowned for supporting emerging swimming talent and future champions. Its colourful swimwear is designed by swimmers for swimmers and has the superior quality essential for daily training. Funkita and Funky Trunks are sold in 50 countries and increasing their global presence while still retaining the integrity and authenticity of a family-run business.Summer McIntosh was photographed by Nikki Ross in the latest Free2Fly collection by Funkita at the iconic rooftop pool of Hotel X Toronto, a luxury hotel on the waterfront of Lake Ontario.Source: https://www.swimmingworldmagazine.com/news/summer-mcintosh-signs-sponsorship-deal-with-funkita/...
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2022-06-10
Overactive Media and Bell Take Their Partnership to the Next Level with Multi-year Extension
Bell Brings Pure Fibre, the Best Technology to GamingOverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or the “Company”), a global sports, media and entertainment company for today’s generation of fans, and Bell, Canada’s largest communications company and a key strategic investor in OverActive Media, today announced the renewal and expansion of their partnership, first established in 2019, for an additional three years. The multi-year extension further connects Bell to esports fans and reinforces its engagement with the gaming community in Canada."Bell has been an avid supporter of OverActive, our teams and our fans since day one. For the past three years, we’ve delivered a premium gaming experience for our Toronto-based teams through Bell’s fibre Internet technology while building a wider fan base around professional esports in Canada,” said Tyler Keenan, Senior Vice-President, Partnerships and Revenue, OverActive Media. “As presenting partner of Canada’s first-ever Call of Duty League tournament, Toronto Ultra Major III, Bell’s leading Internet technology will be on full display as we welcome fans to the Mattamy Athletic Centre from June 2-5 to witness some of the very best in esports and entertainment.”In addition to providing gamers with the fastest Internet technology, Bell is levelling up its esports investment alongside OverActive in the following ways:Bell acting as presenting partner of OverActive’s largescale esports events including Toronto Ultra Major III this month and the Toronto Defiant Summer Showdown in September.The Bell Fibe Zone, a top-tier professional esports practice facility within OverActive’s Toronto-based headquarters that is fully powered by Bell pure fibre Internet.Producing branded content, including OverActive’s top-performing series “Bell presents The Blueprint,” which provides a behind-the-scenes look at Toronto Ultra as they experience the trials and tribulations of the Call of Duty League season.Jersey and broadcast branding integration for both Toronto Ultra and Toronto Defiant.“Our ongoing investment reinforces OAM’s leadership in Canada’s rapidly growing esports industry,” said David Kennedy, Vice-President, Brand and Sponsorship, Bell. “With the return to live events, we’re thrilled to be able to see our partnership come to life in new ways, kicking off today at Major III.”Toronto Ultra Major III fans can get close to the action in the Bell Fan Zone, a premium seating section with early venue access, exclusive giveaways and more. The Bell Free Play Zone is a fan-focused activation that encourages fans and those new to esports to play the same game as the pros. As the “Best Gaming Internet Provider”1 among Canada’s major providers, Bell’s fibre-to-the-home technology provides the fast, seamless experience with low latency and download and upload speeds of up to 3 Gbps that gamers need to reach new levels. OverActive and Bell look forward to continuing to lead the way, providing superior technology and immersive experiences that the esports community can get behind and enjoy for years to come....
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2022-06-10
Laurier announces new sponsorship deals with Waterloo Brewing, Mammoth Mug
Wilfrid Laurier University has announced that it has signed new sponsorship deals with Waterloo Brewing and Mammoth Mug that will create five new athletic scholarships.The two local companies will contribute more than $500,000 to pay for the grants for equity-deserving students.“We believe access to education helps build strong communities, so we hope to help agreements inspire Laurier’s student-athletes as they work hard at their post-secondary education, both on and off the field,” George Croft, president and CEO of Waterloo Brewing, stated.The two companies are not going away empty-handed as Waterloo Brewing becomes the school’s official beer, cider and ready-to-drink alcoholic beverage sponsor, while Mammoth Mug will be featured on the sidelines at games as it becomes the athletic program’s bottle sponsor.“Laurier’s student-athletes have been a pillar of our community and we are looking forward to further elevating their EDI presence in Waterloo Region,” Mammoth Mug CEO Joe Kirkpatrick stated.Source: https://globalnews.ca/news/8909410/laurier-announces-new-sponsorship-deals-with-waterloo-brewing-mammoth-mug/...
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2022-06-09
Gatorade announces new marketing strategy focusing on women, college athletes
Gatorade is swapping men’s sports for women’s. The sports beverage giant announced a refresh of its sports marketing strategy on Tuesday, choosing to specifically target women’s sports and college athletes over well-established men’s sports entities. This calls for a Gatorade shower.The details: Jeff Kearney, Gatorade’s global head of sports marketing, said the new focus reflects the company’s vision of sports’ future — “young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys.” As a result, Gatorade will not renew its five-year deal with the NHL when it expires in 2023.The NHL isn’t the only men’s sports property losing dollars. Gatorade’s parent company, PepsiCo, downgraded its NFL partnership last month, ending its 10-year sponsorship of the Super Bowl halftime show.The build-up: The company’s recent moves laid the groundwork for this week’s announcement. Gatorade inked its first name, image and likeness (NIL) deal with UConn basketball star Paige Bueckers in November, and launched its Fuel Tomorrow initiative in February to address barriers to sports participation affecting underrepresented athletes.WNBA All-Star Candace Parker helped launch Fuel Tomorrow, and U.S. Olympic gold medalist and Auburn gymnast Suni Lee and high school basketball phenom Hansel Emmanuel were recently tapped to promote the campaign.Zooming out: Gatorade is hardly the first to argue that women’s sports are the future, but this bold strategy might just make it the loudest. Considering the company’s visibility and global influence, it’s worth asking: Will others follow?The move reflects a few current marketplace realities — women’s sports and NIL are booming, and younger consumers are increasingly flocking to brands that clearly present their values. It’s all about reading the room.Source: https://www.thegistsports.com/article/fafc5d1e-4790-4d99-8ae3-1674bf88cb21...
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2022-06-09
Corpay Announces New Sponsorship with England Polo
Corpay Announces New Sponsorship with England Polo and official partner of Hurlingham Polo AssociationCorpay brand and global leader in business payments, is pleased to announce they have entered into an agreement with The Hurlingham Polo Association (“HPA”) to become an official partner of Hurlingham Polo and sponsor of England Polo, including both the men’s and women’s teams.Through this new partnership, both HPA and England Polo, their supporters, sponsors, and local businesses* will be able to gain access to and utilise Corpay’s innovative solutions to help mitigate foreign exchange exposure for their day-to-day business needs. Additionally, Corpay’s award-winning trading platform will enable eligible companies to manage their global payments from a single point of access.“Corpay is very pleased to become both a new sponsor of England Polo and official partner of Hurlingham Polo Association. I am confident that both organizations, along with their business partner network will benefit significantly from access to our innovative cross-border payments and FX risk management solutions.” said Brad Loder, Vice-President, Cross-Border Marketing, Corpay Cross-Border Solutions.“I am delighted that Corpay have chosen to support us at the Hurlingham Polo Association, and sponsor England Polo. With nearly 150 years of history of governing polo in the UK, Ireland and with affiliated associations in 24 countries, we truly recognise the global and expanding reach of polo. We therefore feel that our partnership is a perfect fit.” said Anna Hall, Chief Executive, Hurlingham Polo Association....
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2022-06-08
E. & J. Gallo Winery announced as official wine sponsor of NFL
The NFL and E. & J. Gallo Winery announced Wednesday that Gallo will be the official wine sponsor of the NFL.The multi-branded, multi-year agreement makes Gallo the official wine sponsor of the NFL. The partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital, and social content from NFL Kickoff through the Super Bowl.Barefoot, America's most loved winery, will kick-off the partnership. Barefoot brings more consumers into the wine category than any other brand thanks to its long-standing efforts to demystify wine and make it accessible to everyone through inclusivity and celebration."Gallo is thrilled to be uniting America's most loved winery with America's most popular sport," said E. & J. Gallo Chief Marketing Officer, Stephanie Gallo.She added, "As an industry leader our role is to welcome new consumers to the wine category in unique and relevant ways. This partnership will do just that by bringing our avid fan bases together. The notion of togetherness seems more relevant now more than ever.""We are excited to partner with E. & J. Gallo to bring more choices for our fans," said Tracie Rodburg, NFL senior vice president, sponsorship management. "We look forward to pairing E. & J. Gallo's extensive portfolio of wines, including its iconic brand Barefoot, with our fans, clubs and premiere events for memorable NFL experiences."Through this partnership, Gallo will implement 360-degree programming, creating surround sound for its brands all the way throughout the consumer purchase journey.Over the years, through acquisitions, strategic partnerships, and new brand innovations, Gallo has continued to expand and diversify its portfolio across all price points to meet growing consumer demand and evolving preferences. This tradition continues with Gallo as the Official Wine Sponsor of the NFL.Full activation and consumer-facing materials will launch in August 2022....
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2022-06-08
BetRegal Partners with CFL Futures
Excited to share that our friends at BetRegal have collaborated with us to launch our CFL Futures property - a key driver aligned with our marketable fan strategy that will undoubtedly resonate with CFL fans across Canada leading into our season kickoff!...
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