2021-09-29
PGA TOUR and CDW extend partnership through 2026
CDW continues exclusive sponsorship of ShotLink, the TOUR’s real-time scoring systemThe PGA TOUR and CDW Corporation (Nasdaq: CDW), a leading multi-brand provider of information technology solutions, today announced an extension of their marketing relationship that names CDW as the “Official Technology Solutions Advisor” of the PGA TOUR and PGA TOUR Champions. ShotLink, the TOUR’s real-time data collection and scoring system, will continue to be powered by technology and insights from CDW.“We are grateful for our relationship with CDW and look forward to building upon this foundational partnership,” said Brian Oliver, PGA TOUR executive vice president of corporate partnerships. “CDW provides the TOUR with valuable advisory services and expertise that continue to enhance our technological capabilities and benefit our tournaments, broadcast partners, players and fans in many ways.”As an official TOUR partner since 2008, CDW has been instrumental in supporting a variety of technology advancements for the PGA TOUR’s ShotLink scoring system, helping track and capture every shot for fans around the world to enjoy on TOUR digital and media platforms. In addition, CDW enabled many technology integrations at the TOUR’s newly opened Global Home in Ponte Vedra Beach, Florida.“CDW is thrilled to extend our partnership with the PGA TOUR and continue leveraging our wide range of IT solutions and services to support the complex technology needs of the PGA TOUR,” said Mark Chong, senior vice president of strategy and marketing at CDW. “In order to provide the best TOUR experience possible, CDW is continually bringing highly advanced technology solutions that meet the rapidly changing needs of the PGA TOUR. As the sports landscape continues to evolve, our strong relationship with the PGA TOUR showcases the power of partnership and the importance of innovation between technology and sports.”CDW will continue its hospitality and customer engagement programs at tournaments in strategic markets throughout the PGA TOUR season and maintain a presence across PGA TOUR social, digital and broadcast platforms. The TOUR will also continue utilizing CDW for products, solutions and services, including enhancements to ShotLink as well as enterprise technology needs for all TOUR-owned properties.“CDW has been integral to the growth of ShotLink and delivering real-time scoring across all TOUR platforms that reach millions of fans around the world,” said Ken Lovell, PGA TOUR senior vice president golf technologies. “We are constantly working to innovate, and CDW is an invaluable partner in that pursuit.”...
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2021-09-28
Brooklyn Nets and New York Liberty Form Global Multi-Year Partnership With Webull
Webull to become Official Game Jersey Partner for the Brooklyn Nets, New York Liberty, the Long Island Nets, and NetsGCThe Brooklyn Nets and New York Liberty have entered into a global multi-year agreement with Webull, an independent, self-directed broker dealer focused on zero-commission online trading and in-depth market data. As part of Webull’s first-ever sports partnership, the company will have international marketing rights to promote its alliance not only in the New York market, but also outside the U.S. through expansive marketing, advertising, and digital activations.Additionally, Webull will become the official jersey patch partner for the Brooklyn Nets beginning with the 2021-22 NBA season. Webull will also be featured on the jerseys of the Liberty, the Long Island Nets of the NBA G League, and NetsGC, the NBA 2K League affiliate of the Brooklyn Nets.“I am very excited to announce Webull’s first sports partnership with the Brooklyn Nets and become the official game jersey partner,” said Anthony Denier, CEO of Webull, which is part of Webull Corporation. “There’s no better way to celebrate our company’s New York roots, and we are looking forward to collaborating on initiatives that give back to the Brooklyn community.”“We are thrilled to introduce Webull to the world,” said John Abbamondi, CEO of BSE Global, the parent company of the Nets. “There is tremendous synergy between our two companies. Both are New York-based with a growing international presence and are focused on reaching a diverse demographic of tech-savvy, next-generation consumers and fans. We are looking forward to helping Webull connect with our millions of fans in communities across the globe.”As the Official Online Brokerage of the Brooklyn Nets, Webull will receive digital signage at all Nets home games at Barclays Center and integration across the teams’ digital channels. The alliance will also extend into the community with Webull and the teams working together to implement impactful STEM programs that will benefit the underserved population in Brooklyn and beyond....
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2021-09-28
LAFC, AAA Flag & Banner Announce New Partnership
LAFC today announced a new multi-year partnership with AAA Flag & Banner, who will now serve as the Official Signage Partner of LAFC.The partnership calls for AAA Flag to provide large format printing and installation support for LAFC at Banc of California Stadium, as well as the Nectar Performance Center at Cal State Los Angeles. As a nationwide provider of signage and graphics for the past 50 years, AAA Flag will activate both team and sponsor graphics throughout LAFC’s multiple facilities and surrounding areas.“We are happy that our partnership with AAA Flag & Banner, a premier brand that has been supportive of LAFC since the beginning, is now official,” said Larry Freedman, LAFC Co-President and CBO. “Their high-quality graphic installations add compelling visual elements to Banc of California Stadium and the Nectar Performance Center that elevate the experience for our guests and team.”With the 2021 season well underway, AAA Flag will continue supporting LAFC as they aim for a fourth consecutive MLS playoff run.Jordan Schwartz, Vice President of Sports for AAA Flag & Banner said, "We’ve been fans and supporters of LAFC since their first season in 2018, and we’re beyond excited to now solidify our relationship with this new partnership.”This latest partnership reflects AAA Flag’s continued dedication to being the premier provider of visual solutions to marquee sports teams and leagues....
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2021-09-28
Caps Announce Caesars Entertainment as First-Ever Jersey Patch Partner
Caesars Sportsbook logo debuts on home and third jerseys starting with the 2022-23 NHL season in first announced team agreement in NHL's Jersey Advertising ProgramThe Washington Capitals and Caesars Entertainment Inc. (NASDAQ: CZR) announced a multi-year partnership agreement today that places the Caesars Sportsbook logo on Capitals home and third jerseys worn for games played at Capital One Arena beginning with the 2022-23 NHL season. The landmark announcement marks the first team announced agreement in the NHL's Jersey Advertising Program.Caesars Sportsbook, the best-in-class sportsbook offering, will have its logo worn on the Capitals home and third jerseys, with the 3 x 3.5 inch patch positioned on the upper right chest area of the jersey. An industry first, the introduction of the Caesars Sportsbook patch follows the historic opening of the Caesars Sportsbook at Capital One Arena in May 2021.In addition to the home jersey patch, Monumental Sports & Entertainment (MSE) and Caesars Sportsbook expand their partnership with additional Casino, Gaming and Caesars Rewards programming elements. The agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena. "Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals' inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL," said MSE president of business operations and chief commercial officer Jim Van Stone. "Together as two industry leaders, we've built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation's capital."The NHL's Jersey Advertising Program begins with the 2022-23 NHL season and allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals will announce an away jersey sponsor at a later date."Being woven into the Washington Capitals jersey is an exciting chapter in our collective story," said Chris Holdren Co-President of Caesars Digital. "Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena."MSE and Caesars Entertainment previously made history with the opening of Caesars Sportsbook at MSE's Capital One Arena. Marking a major milestone in U.S. sports history, the sportsbook officially opened in May 2021, becoming the first ever sports betting venue to open within a U.S. professional sports facility. A first-of-its-kind, marquee destination for local, regional and global visitors, the two-story, 18,000 square-foot venue features 17 betting windows and 12 self-service betting kiosks, as well as Verizon 5G Wi-Fi capability so fans can place wagers on mobile devices. The newly-launched and easy-to-navigate Caesars Sportsbook by William Hill app integrates mobile sports betting with Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships. True to the legendary Caesars brand, the app provides an expansive array of wagering opportunities, including live in-game betting and flexible limits on the bets players want to make....
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2021-09-27
New York Rangers, Carolina Hurricanes land new helmet sponsors this coming season.
- The NHL Rangers will have Benjamin Moore & Co., a Montvale, N.J.-based paint, color and coatings brand, as their new helmet sponsor via a multiyear deal.- Lenovo will become the Hurricanes' helmet sponsor, continuing a long-standing community and marketing partnership between the team and tech company....
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2021-09-23
Global international money transfer provider, OFX named Official Currency Exchange Provider of the National Hockey League
OFX and NHL announce multiyear North American sponsorshipGlobal international money transfer provider OFX (ASX: OFX) and the National Hockey League today announced a multiyear North American sponsorship, naming OFX as the Official Currency Exchange Provider of the NHL®.As part of the new partnership, OFX will share with NHL fans how easy and affordable it is to move money around the world from both the U.S. and Canada. OFX will also manage a portion of the NHL's own currency exchange requirements. OFX will highlight the connection between player exchange moves and money exchange moves by sponsoring the NHL.com OFX Trade Tracker, the official list of completed trades that provides a one-stop shop for news, analysis and reaction from around the NHL as teams position themselves for the present and beyond.OFX will also have brand presence at the 2022 NHL Heritage Classic™ and 2022 NHL Stadium Series™, in addition to other activation opportunities at NHL tentpole events in future seasons. Additionally, OFX and the NHL will create unique content across OFX and NHL-controlled media platforms to engage fans."I'm thrilled to announce this partnership with the NHL, a global sport with players and fans from around the world," said Alfred Nader, President of OFX, North America. "The NHL does a tremendous job of connecting with the passion of its fans and we are looking forward to helping build that connection through support at the League, team and community levels, while offering the League, Players and fans a better way of moving money internationally.""As a premier global sport that connects people from around the world, the NHL is thrilled to welcome OFX, a leader in global money transfer as our Official Currency Exchange Provider in North America," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "We look forward to OFX providing best-in-class exchange services to our teams, Players, front office staff and fans."OFX helps businesses and people move money across borders with ease and supports growing domestic businesses with overseas expansion. Recent survey data from OFX shows 69% of respondents are considering international expansion in the next year. OFX provides easy currency transfers, competitive rates, and 24/7 human service to help businesses and individuals save time and money when moving currency from A to B.NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo and NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2021.  All Rights Reserved....
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2021-09-23
lululemon Partners with COC and CPC as Official Outfitter of Team Canada through 2028
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege. Through this partnership, all of us at lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”As Official Outfitter, lululemon will design Team Canada’s apparel and accessories for the Games and provide every athlete, coach and Mission Team member with clothing for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities and Athletes’ Village wear. “We’re thrilled to welcome lululemon to Team Canada,” said David Shoemaker, CEO and Secretary General of the Canadian Olympic Committee. “lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection. It’s also a company that puts its values first. At the COC we believe we can transform Canada through the power of sport. Partners like lululemon, who live their values and make a positive difference, are what enable us to do that. Through this partnership we are writing a new and innovative chapter for Team Canada, and we can’t wait for the story to unfold over the next four Olympic and Paralympic Games.”At the heart of the Team Canada collection is the Future Legacy Bag available today—a new special edition item for which 10% of the sales of each bag sold will support the Canadian Olympic Foundation and Paralympic Foundation of Canada. This give-back program will help make more Olympic and Paralympic dreams a reality while also marking the first time one item has benefited both foundations and is aligned with lululemon’s core value of inclusion. Also on sale today is a selection of Team Canada apparel and accessories available online and in lululemon stores across Canada. The Team Canada athlete kit, along with additional designs available to consumers, will be revealed next month.“This is an exciting partnership, and we are so delighted to be welcoming lululemon into the Olympic and Paralympic communities,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “Through the work being done to ensure accessible and inclusive clothing, this is a partnership that will provide high-quality and stylish gear for Team Canada and also seek to promote and support sport for people of all abilities. lululemon, like us, believes in the power of sport to create positive change and we look forward to working together throughout the partnership to do just that.”lululemon’s partnership with the COC and CPC will also include the development of experiences and tools to help athletes maximize their potential both on and off the field of play. In addition to the Future Legacy Bag give-back program, a focus on yoga, mindfulness and recovery support is foundational to the partnership and lululemon’s ongoing commitment to athletes of all abilities.As a brand committed to designing technical and innovative product for and with athletes, lululemon has long been a champion of sport—helping athletes in Canada, and around the world, push their limits and perform and feel their best. In celebration of the partnership and the brand’s new role, lululemon will increase its support of Team Canada through its roster of ambassadors who embody the brand and who have made an impact in their sport and their communities as they strive to achieve their goals. Ambassadors include: Brooke D’Hondt (Snowboard), Piper Gilles (Figure Skating), Liam Hickey (Para Ice Hockey), Justin Kripps ​(Bobsleigh), Brigette Lacquette (Ice Hockey), Paul Poirier (Figure Skating), Dawn Richardson Wilson ​(Bobsleigh), Cassie Sharpe (Freestyle Skiing), John Tavares (Ice Hockey) and Frédérique “Fred” Turgeon ​(Para Alpine Skiing)....
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2021-09-21
Under Armour Countersues UCLA In Sponsorship Rift
 Under Armour Inc. has filed a countersuit three weeks after a Los Angeles Superior Court judge refused to dismiss UCLA’s $200 million lawsuit against Under Armour. According to Baltimore Business Journal, Under Armour, in the countersuit, claims UCLA breached its contract by failing to provide marketing benefits while teams were unable to perform due to the suspension of college sports last year amid the COVID-19 pandemic. Under Armour also charged UCLA violated a separate agreement by using social justice patches to cover the brand’s logo on uniforms provided to the University after the original sponsorship deal was terminated. The company is seeking an unspecified amount in damages to be determined at trial. UCLA sued Under Armour in August 2020, alleging a breach of contract after the apparel company reneged on its 15-year, $280 million sponsorship deal with the school that was the most lucrative in the history of college sports. Photo courtesy Daily Bruin Source: https://sgbonline.com/under-armour-countersues-ucla-in-sponsorship-rift/...
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2021-09-20
On Signs On As Sponsor Of Laver Cup
 The Swiss footwear brand On signed on as the Official Footwear Sponsor for the Laver Cup tennis event. The next event is being held at TD Garden, Boston from September 24-26, 2021. The multi-year agreement will have the Laver Cup on-court and on-site staff, including ball kids, being supplied with On footwear. Twenty-time Grand Slam champion Roger Federer is an ambassador and investor in On. A limited-edition Roger Advantage Laver Cup shoe was designed for the event. “Whether working behind-the-scenes or on-court, the Laver Cup organizing team will find On’s athletic footwear supports them to run this extraordinary event in style and in comfort,” said On Co-Founder Casper Coppetti “To reflect the unique team competition that makes the Laver Cup so exciting, On and Roger Federer have created a unique and limited Laver Cup edition shoe.” Photo courtesy Rod Laver, Laver Cup Source: https://sgbonline.com/on-signs-on-as-sponsor-of-laver-cup/...
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2021-09-20
OLG and NBA showcase Canada’s love of basketball with special event at TIFF 2021
Five Canadian filmmakers explore what basketball means to them through short filmsEver since Toronto’s incredible 2019 NBA championship victory, Canadians across the country have a renewed love of basketball. Many casual fans were converted to superfans, and this year, they have another reason to celebrate. The NBA marks its 75 anniversary th this November. To commemorate the milestone and what it means to Canadians, the Ontario Lottery and Gaming Corporation (OLG) has partnered with the Toronto International Film Festival and the NBA to premiere a short film programme, dubbed “NBA Films For Fans created with OLG”, at this year’s Festival.OLG is a proud supporter of the Ontario arts and entertainment industry, and this collaboration with TIFF and the NBA has helped Canadian BIPOC filmmakers express how basketball has touched their lives. Each filmmaker received a grant from the NBA and support from OLG as well as unprecedented access to the league’s archives. Each will receive additional promotional support from the league to spread their work far and wide during the upcoming season.Filmmakers Romeo Candido, Shawn Gerrard, Kathleen S. Jayme, Thyrone Tommy and S.M. Turrell all share their personal takes on pieces of the league’s history. Candido and Gerard explore NBA history through families, each film highlighting basketball as the glue for intergenerational bonds. Jayme’s work takes the audience through the fascinating evolution of the Toronto Raptors’ and Vancouver Grizzlies’ logos since the nineties. Tommy and Turell’s films chronicle breathtaking moments of the sport: from emotional draft picks to unforgettable shots.“Over the last 75 years, the NBA has become synonymous with exhilarating performances, global reach, and a commitment to a more equitable society,” said Leah Macnab, NBA Canada Managing Director. “We’re proud to collaborate with OLG and TIFF on this tribute to Canadian basketball fans, made possible by a brilliant roster of filmmakers who reflect the passion and diversity of our league.”“OLG is proud to be part of this unique partnership with the NBA,” says Randy Weyersberg, OLG’S Vice President of Brand Management and Marketing. “Supporting Canadian filmmakers who are so dedicated to a sport invented by Ontario-born Dr. James Naismith is a natural fit for OLG’S love of sport and play.”It’s fitting that Toronto is hosting the world premiere of the five-film series on September 17, just a few weeks before the anniversary of the very first NBA game, which was also held in Toronto in November of 1946 when the league was called the Basketball Association of America. The city’s team was named the Toronto Huskies. With the introduction of the Raptors in 1995, Toronto once again became a basketball hotspot, and generations of fans from across the country have flocked to the city ever since.“The history of Canadian basketball - from the first-ever NBA game at Maple Leaf Gardens to the birth of the Toronto Raptors, to their first NBA championship — is fundamental to the story of our city,” says Cameron Bailey, Toronto International Film Festival Artistic Director & Co-head.“The Toronto International Film Festival is proud to help bring basketball back to the North this September. We look forward to celebrating our love of the game with the NBA and OLG at this special event, as we showcase new work from Canadian filmmakers (and superfans).”At the TIFF world premiere, the filmmakers will take the stage to discuss their works during a Q&A in front of a live audience at TIFF Bell Lightbox.Throughout the year, each of the five NBA Films For Fans created with OLG will be released online on significant dates in the league’s history. Source:https://epaper.nationalpost.com/national-post-latest-edition/20210914/282157884374262...
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