2022-09-13
Interac, Elevate announce three-year sponsorship to advance innovation for all Canadians
Interac Corp. ("Interac") and Elevate announced today they have entered into a three-year sponsorship to engage the innovation community and wider public through events and resources that explore the role of emerging technologies in making the future of money, data, and verification accessible to more Canadians.   "We are thrilled to extend our relationship with Elevate. Exploring emerging technologies allows us to develop new ideas, frameworks and value exchanges that can help foster inclusivity and open new economic opportunities for Canadians," said Debbie Gamble, Chief Officer, Innovation Labs & New Ventures at Interac, and member of Elevate's Founding Board. "Through our three-year sponsorship with Elevate, we are helping bring together creators and innovators to share their knowledge and insights to promote more inclusive digital solutions for all Canadians." Art as a catalyst for inclusive innovation The partnership will kick-off at Elevate Festival with the NFT Art Gallery. The gallery is a celebratory culmination of work from new and emerging digital artists, including those from the residency program, where creators from underrepresented communities will spotlight their artwork on a global stage. Interac is partnering with The Remix Project to encourage gallery attendees to reflect on what an inclusive digital future means to them by participating in the development of an original piece of digital art. Starting on September 20 with a dual purpose of exhibition and education, the gallery will be available to Elevate Festival ticket holders before opening to the public in October. "The creator economy is a thriving and ever-evolving industry. And yet, some creators are not being elevated," said Lisa Zarzeczny, Co-Founder and CEO of Elevate. "The rise of the metaverse and the use of NFTs has opened doors to unimaginable innovation. This shift inspired Elevate to launch net-new programming that provides underrepresented creators with the tools they need to harness these opportunities. This is a powerful example of what happens when technology and the arts intersect. Thanks to the support of Interac, a cohort of creators can showcase their work at the NFT Art Gallery. We're eager to continue advancing inclusive innovation across Canada through partnerships like this, increasing access to programming, mentorship, and more."     Elevate Festival, running from September 20-22, 2022, will be held in-person this year for the first time since 2019, and features an esteemed line-up of speakers, including Venus Williams, Chris Hadfield, Andre De Grasse, Krista Kim, and Mayor John Tory. Tickets can be purchased here. Women in tech are eligible for a 50 per cent discount by registering at ElevateFestival.ca/women/.                ...
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2022-09-12
Los Angeles Rams team up with Porsche Cars North America to bring premium experiences to fans during NFL season
The Los Angeles Rams and Porsche Cars North America Inc. (PCNA) today announced a multi-year relationship to bring premium experiences to fans and Season Ticket Members during the NFL season.As part of the agreement, PCNA will be the presenting sponsor for the Rams pregame sideline experience at SoFi Stadium, as well as a variety of unique offerings for Rams Season Ticket Members and suite holders throughout the year.The premium experiences will range from wine tasting events, activations at the Porsche Experience Center LA in Carson, CA, with select Season Ticket Members, as well as cocktail hours and dinners with Rams Legends and influencers."On behalf of our California dealers and Porsche Cars North America, we are excited to support a world class organization like the Los Angeles Rams in its new state-of-the-art home at SoFi Stadium," said Trevor Arthur, Porsche Cars North America Vice President, Area West. "This unique collaboration provides us with the opportunity to leverage the strength of the Rams and Porsche brands to provide an enhanced experience for fans of both."Additionally, the sports car and premium auto maker will receive in-stadium LED ribbon board signage and digital pylon messaging for each Rams home game and be the presenting sponsor of the team's Gameday Player Arrival galleries posted on the team's website, Facebook and Twitter. The Rams also will stage Porsche vehicles at SoFi Stadium on gamedays and for other events."We are excited to work with an iconic brand like Porsche to bring high-quality experiences to our Season Ticket Members and fans attending games at SoFi Stadium," said Rams Vice President of Partnership Sales, Jason Griffiths. "Together, we have curated a series of premium events and gameday offerings that will bring our fans closer to the action on-and-off the field."...
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2022-09-12
Viterra and STARS join forces to launch annual calendar campaign fundraiser
Viterra Canada Inc. ("Viterra") announced today that it is once again teaming up with STARS to sponsor the non-profit's 2023 fundraising calendar. This is the eighth consecutive year that Viterra has covered the full printing costs of the calendar, representing a cumulative value of more than $1.8 million in sponsorship in support of the charitable air ambulance's fundraising efforts. "At Viterra, we're very proud of our longstanding partnership with STARS and its outstanding team, which continues to make a meaningful impact across Western Canada through its focus on providing critical medical care in rural communities," said Kyle Jeworski, Viterra's CEO for North America. "On top of our corporate contribution, our employees have been actively engaged in selling calendars and merchandise every year to provide additional support to STARS, and I sincerely appreciate their contributions to this important cause." Recently, Darcy McKean, a Viterra team member based in Tucker, MB, experienced the profound and positive impact of STARS when his nephew, Brady Brown, was struck by a train. STARS was dispatched to the scene to provide critical care to Brady, then airlifted him to a hospital where he underwent treatment for his injuries. After nearly 100 days in hospital and numerous surgeries, he went home and is doing well today. "Without STARS, Brady may not be around to tell his story," said Darcy. "I'm grateful for the important work STARS does every day in rural communities across Western Canada to help patients, and I'm proud of the significant and sustained support that Viterra provides to help ensure this valuable service is available for the next patient who needs critical care." The annual STARS calendar campaign is a long-standing and important fundraiser for STARS. The campaign is entering its 30th year and has raised millions of dollars to-date. "STARS is so proud to once again partner with Viterra for this important fundraising initiative," said Andrea Robertson, president and CEO, STARS. "We truly value this long-term relationship that helps us share very important patient (VIP) stories and ensures we are there to provide world-class, life-saving emergency medical care to patients across Western Canada when they need it most." The calendars will be available until December 2 at most Viterra locations, as well as online at starscalendar.ca. Those interested in purchasing a calendar or donating to STARS can contact their local Viterra facility for more information. ...
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2022-09-12
OLG is taking TIFF on tour
OLG brings the magic of TIFF to the people of Windsor, North Bay and Campbellford with their own mini version of the iconic film festival Roll out the red carpet, Ontario! Ontario Lottery and Gaming Corporation (OLG) is giving back to three cities across the province with TIFF on Tour, recreating a smaller scale version of the Toronto International Film Festival (TIFF) in Campbellford, North Bay and Windsor. OLG's TIFF on Tour premiere events will bring the magic of this iconic film festival to these three communities, creating an authentic movie premiere experience complete with a red carpet, great opportunities for selfies and pictures, delicious free movie snacks along with many more surprises in store.  These special movie premiere events aim to bring local residents together, while furthering OLG's commitment to giving back to communities across Ontario. In addition to taking TIFF on Tour, OLG is also front and centre in the heart of TIFF with OLG Cinema Park for the duration of the festival. OLG Cinema Park will be set up at David Pecaut Square at the corner of King St W & Ed Mirvish Way. Don't miss the free nightly screening at 10pm of select TIFF Classic films and free movie snacks.  "We're so pleased to be launching OLG's TIFF on Tour to bring the magic of this great film festival to communities outside Toronto – which wouldn't otherwise have the opportunity to experience all the excitement of TIFF," says Alexandra Aguzzi, OLG's Senior Vice President, Brand, Communications and Sustainability. "OLG's partnership with TIFF is a great reflection of our shared belief in supporting local arts & culture, and Ontario communities as a whole." Each TIFF on Tour event will be screening North of Normal, a film by Toronto Director, Carly Stone, which will be premiering at this year's TIFF. North of Normal  is based on the 2014 memoir of the same name by Cea Sunrise Person. The film centres on Cea Sunrise Person's  unconventional childhood living in the Canadian wilderness without the creature comforts of modern life such as running water and electricity. "Our mission at TIFF is to transform the way people see the world, through film. Through this partnership with OLG we will bring that mission to life in a powerful way," said Elisabeth Burks, VP, Partnerships, TIFF. "TIFF On Tour recognizes the power of entertainment, arts & culture to spark connections and conversations within our communities. We're incredibly proud to partner with OLG to bring meaningful experiences and the magic of TIFF to these three cities." The premiere events will be completely free and open to the public (attendees must be 18+ years old) and will be taking place in: Campbellford, Ontario – September 14 at The Aron Theatre North Bay, Ontario – September 21 at Capitol Centre on Main Street Windsor, Ontario – September 28 at the Capitol Theatre and Arts Centre To order your free ticket and learn more about OLG's TIFF On Tour, visit olgtiffontour.com. OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province. Play for Ontario 100 per cent of OLG's proceeds are invested in Ontario OLG.ca PlaySmart.ca  Knowledge you can bet on. Follow on Twitter @PlaySmartOLG ConnexOntario – Problem Gambling Support: 1-866-531-2600 ...
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2022-09-12
Pac-12 and Campbell Snacks announce two-year partnership extension
Campbell Snacks to introduce weekly Fall Football Sweepstakes program for consumers to enter to win fan giveaways and VIP access to the Pac-12 Football Championship Game, presented by 76The Pac-12 Conference and Campbell Snacks, the nearly $4 billion snacking division of Campbell Soup Company, announced a two-year extension of its partnership that will continue to elevate the fan experience as the Official Sweet and Salty Snack and Bakery Product Partner of the winningest conference in the country.Additionally, the partnership secures Campbell Snacks as an official partner of the Pac-12 Football Championship Game, presented by 76®, through the 2023 event.Campbell Snacks includes iconic brands such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand and Cape Cod potato chips, Snack Factory pretzel crisps, Lance sandwich crackers, and Pepperidge Farm cookies, crackers, and fresh bakery.The partnership includes on-site programing and a sweepstakes program with Campbell Snacks retail partners that will send a lucky winner to Pac-12 football's annual title game, as well as allow consumers to enter weekly for the chance for fan giveaways. Campbell Snacks will also continue to have a significant on-air and digital presence across Pac-12 social media platforms and programming."We are so pleased that Campbell Snacks will continue as a Pac-12 partner with this multi-year extension," said Pac-12 Networks Executive Vice President, Sales, Steve Tseng, "Their assortment of snacks are loved by our fans, and we look forward to bring to life a few new consumer-facing activations beginning with the 2022 football season!"Campbell Snacks Vice President Digital Commerce & Omni-Shopper Marketing, Stephen Chriss, added: “We are excited to continue to bring an elevated snacking experience to fans throughout our partnership with Pac-12. Whether they’re tailgating at the stadium or watching from home, we know Pac-12 fans reach for Campbell Snacks, like Goldfish, Kettle Brand potato chips, Milano cookies and so many others, to make their tailgate or homegate event that much better!”With today’s announcement, Campbell Snacks continues to be among several leading brands that partner with the Pac-12, including 76®, Allegiant, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, Sprouts Farmers Market, TicketSmarter, Twisted Tea, Unifi and Zayo Group....
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2022-09-12
Holland America Line partners with University of Washington Athletics as the Official Cruise Line of Washington Athletics
In a multi-year sponsorship agreement that coincides with the 2022-2023 football season, Holland America Line will serve as the "Official Cruise Line of Husky Athletics" for University of Washington Athletics. This marks Holland America Line's first foray into college sports and establishes an ideal relationship for two of Seattle's iconic brands. As Seattle's Hometown Cruise Line, the new relationship pairs Holland America Line with Seattle's hometown college team to celebrate a shared passion for the community and engage Husky fans with unique experiences including in-game activations, promotions and on-site branding. "We're proud to launch this new partnership with University of Washington Athletics and give fans more ways to create memorable moments," said Gus Antorcha, Holland America Line president. "We have many team members in our organization who are UW alum, and we're looking forward to wearing our purple and gold in support of the Huskies." As the Official Cruise Line of Husky Athletics, fans will see Holland America Line's presence throughout Husky Stadium at UW football games and across UW Athletics media channels. In addition to its official sponsorship designation, Holland America Line will be integrated into traditional Husky football game-day experiences like the "Wave". Much like the cruise line's 150-year history filled with many "firsts," on Oct. 31, 1981, the first wave was created at a University of Washington football game against Stanford at Husky Stadium. "Sailgating" at the greatest setting in college football is also a long-standing tradition at Husky Harbor, and Holland America Line's nautical spirit will be put on display during the UW Football season. As the sponsor, Holland America Line will aim to elevate the fan experience on the water with new dock branding and special experiences for sailgaters on game days.  "We are proud to partner with Holland America Line, the leading premium cruise line in the travel industry," said Chief Revenue Officer Heath Bennett. "We both take great pride in representing Seattle with excellence and working toward greatness, so we are thankful for the partnership and look forward to future collaboration." In addition to having its headquarters in Seattle, Holland America Line currently operates 43 cruises aboard three ships from the Port of Seattle to Alaska, Asia, Australia and the Panama Canal. Holland America Line ships have been sailing from the Port of Seattle since the 1970s, and in May 2002, Holland America Line began using Seattle as a home port for Alaska cruises. The new relationship with the cruise line was secured by LEARFIELD's Huskies Sports Properties – the university's multimedia rightsholder that aligns with the athletics administration in management of the comprehensive rights relationship and corporate partner program.     ...
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2022-09-07
redtag.ca officially partners with The Roz & Mocha Show on KiSS 92.5
Canada's leading travel company partners with Rogers Sports & Media to become title sponsor of Toronto's favourite radio show redtag.ca is excited to announce that they are the official title sponsor for Rogers Sports & Media's The Roz & Mocha Show on KiSS 92.5, a partnership which aims to bring travel back to Canadians by celebrating and reimagining the return of seeing the world. Engaging audiences with daily multiplatform content, The Roz & Mocha Show can be heard on weekday mornings from 6 a.m. to 10 a.m. on KiSS 92.5, KiSS925.com, and smart speakers, plus anytime on their podcast Roz & Mocha. As Canada's premier one-stop-shop for travel, redtag.ca is connecting travellers to their dream getaways, from exciting all-inclusive escapes to breathtaking cruises, to flights and hotels in destinations around the world, and so much more. By working alongside Rogers Sports & Media, they'll be able to reach more travellers with fun, entertainment, and great promotions. This includes a series of television commercials on Citytv during popular shows like Bachelor in Paradise, Jimmy Kimmel Live!, and Breakfast Television. Rogers Sports & Media reaches 96% of Canadians across its collection of premium media assets, such as Sportsnet, Citytv, FX, KiSS, OMNI, and much more. KiSS 92.5 is Toronto's favourite radio station, with Roz & Mocha being the city's go-to show for entertainment and pop culture exclusives. This is the perfect alignment of two brands that are dedicated to delivering authentic experiences to Canadians. For years, redtag.ca has been where Canadians have shopped for custom travel selections all over the world, all at a great price. With this added layer of engagement and connection, redtag.ca intends to help make planning travel fun again and believes Rogers Sports & Media is the best partner to accomplish this with. ...
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2022-09-07
FP Canada™ Announces TD as the Platinum Sponsor for its Financial Planning Conference
TD will be the premier supporter of the 2022 Financial Planning Conference this November. FP Canada today announced that TD Bank Group (TD) will be the platinum sponsor for its annual Financial Planning Conference, taking place during Financial Planning Week 2022. The conference, which will be fully virtual, takes place from November 22-24. The theme is Connect. Grow. Achieve., with a focus on helping participants learn skills that will allow them to grow their practices and achieve more for their clients. Generous support from TD will help FP Canada provide inspiring keynote discussions, engaging concurrent sessions, and actionable insights for the industry professionals, students, regulators, and educators in attendance. FP Canada's Financial Planning Conference is part of Financial Planning Week, which aims to raise awareness of financial planning as fundamental to the financial well-being of Canadians. Launched by FP Canada and Institut québécois de planification financière (IQPF) in 2009, Financial Planning Week runs from November 20-26 in 2022. "The Financial Planning Conference is an opportunity for professional financial planners and others in the industry to share ideas and talk about ways of moving the profession forward – and that's good for Canadians," said Tashia Batstone, President and CEO of FP Canada. "Our platinum sponsor, TD, shares our dedication to improving the financial well-being of all Canadians through financial planning, and we're grateful for the high level of support they're providing us in achieving this goal." "FP Canada is dedicated to raising awareness of the importance of financial planning and the benefits of working with a certified professional – and we could not be happier than to support the Financial Planning Conference and continue to raise the bar on the financial planning profession to help provide confidence for Canadians that they can achieve their goals," said David Terry, Head of TD Wealth Financial Planning, TD Bank Group. "At TD Wealth Financial Planning, approximately 70% of our planners have CFP® certification, QAFP™ certification, or an IQPF financial planning diploma, and events like these are great opportunities for all planning professionals to stay current on planning and advice topics and connect with industry experts and peers." ...
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2022-09-06
Mastercard acquires title sponsorship rights for all BCCI international and domestic home matches
Mastercard acquires title sponsorship rights for all BCCI international and domestic home matchesMastercard today announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.This sponsorship and the activations around it are aimed at enhancing Mastercard’s connect with cricket lovers across the country and beyond. For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions league, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard’s tie up with the BCCI further enhances its prestigious portfolio of partnerships.Mr. Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) said “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side.  The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”Mr. Jay Shah, Honorary Secretary, BCCI said: “The BCCI is pleased to associate with a global marquee brand - Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups and I am confident that this will be an enriching partnership.”Mr. Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense  potential to deliver priceless moments. Our globally recognized “Priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organized by the BCCI.”MS Dhoni, India’s legendary cricketer who has been Mastercard’s ambassador for over four years added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”Mastercard endeavours to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago. The synergies envisaged between Mastercard and Indian Cricket will be mutually beneficial for the sport, its fans and for the brand during this tenure. ...
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2022-09-06
Turkish Airlines became the official sponsor of the UEFA Champions League
Turkish Airlines becomes the first airline to sponsor the UEFA Champions League, which will have its 2023 final in Istanbul Bringing millions of people from 129 countries of the world together on the skies every year, Turkish Airlines became the official sponsor of the UEFA Champions League, one of the most followed sports competitions in the world. This prestigious partnership, which will be one of the most significant sponsorship deals in the history of Turkish sports, is of particular importance as this season's UEFA Champions League final will take place at Istanbul's Atatürk Olympic Stadium on June 10, 2023. UEFA Champions League organization which Turkish Airlines will participate as the official sponsor reaches 678 million viewers in 200 countries via over 70 broadcasters. Fans also participate in the Champions League excitement on social media with 28 million engagements. Turkish Airlines will have wide range of exposure, logo and name rights before, during and after the matches including LED screens surrounding the field. As part of the deal, Türkiye's national flag carrier will also partner with the UEFA Super Cup, the UEFA Futsal Champions League finals, and the UEFA Youth League finals as the official sponsor. The announcement of Turkish Airlines' UEFA Champions League sponsorship deal took place at the Haliç Congress Center with the participation of Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat along with senior Turkish Airlines executives and UEFA President Aleksander Čeferin along with UEFA Marketing Director Guy-Laurent Epstein. On the sponsorship, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat stated: "As the Flag Carrier Airline of our country, we are excited for our sponsorship of the UEFA Champions League, one of the biggest sports competitions in the world. With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights. With this sponsorship, we will carry the Turkish Airlines brand to four corners of the world and bring the whole world together in Istanbul on June 10, 2023. We believe in the unifying power of sports that brings different cultures together and we aim to continue to take part in the world's leading tournaments." UEFA Marketing Director Guy-Laurent Epstein said: "The UEFA Champions League is the world's greatest club competition, and we are delighted to have Turkish Airlines on board as a partner. We both share a global reach, connecting fans across continents and we are delighted that their debut season as a partner will culminate in the final of this prestigious tournament taking place on home soil in Istanbul. We both share similar passions, and truly believe that the sky is the limit when it comes to our partnership." Turkish Airlines was the first airline in the world to partner with UEFA as its official airline sponsor for the UEFA EURO 2016. Flag carrier airline also realized sponsorships with prominent teams such as FC Barcelona, Manchester United FC, Borussia Dortmund, Olympique de Marseille and River Plate. Turkish Airlines' "The Selfie Shootout" commercial featuring Kobe Bryant and Lionel Messi is among the most watched commercials of all time. The national flag carrier supports different sports branches besides football and has been the title sponsor of the Turkish Airlines EuroLeague, Europe's most important basketball tournament since 2010. Turkish Airlines also provides high-level support for sports such as volleyball, tennis, golf, rugby and equestrian. Video link: https://youtu.be/5elluS8uW04 ...
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