2020-01-31
NFL Seeing Sponsorship Uptick
Sponsorship spending on the NFL and its 32 teams exceeded $1.47 billion during the 2019-2020 season, up 5.76% year-over-year, according to data from IEG. There were more than 350 new deals signed over the course of the season.Hey, Big SpendersAB InBev was the biggest sponsorship spender in the NFL, according to IEG, as the drink and brewing company promoted a suite of brands that included BABE, Bon & Viv Spiked Seltzer, Corona, and Labatt Blue labels, as well as its Bud Light andBudweiser brands.PepsiCo had the largest volume of partnerships in the NFL, activating with theFrito-Lay, Gatorade, Pepsi, Quaker Oats, and Tostitos brands, according to IEG.The wine and spirits category was the NFL’s biggest mover this season. Theleague had relaxed its alcohol sponsorship policy last year, easing the ruleson the use of team and player likenesses in ads for beer, distilled spirits andwine. The category tripled in size across the NFL, and 17 teams added at leastone wine sponsorship.Pushing All InLottery and gambling sponsorship spending grew 34% year-over-year, according to IEG, with casinos, daily fantasy sports, online betting and lotteries notching 21 new sponsorships deals this season.The NFL signed its first official casino sponsors in 2019, signing a deal withCaesars Entertainment in the U.S. and Gateways Casino in Canada. It also signeda deal with DraftKings as its official daily fantasy partner.Article as posted by Front Office Sports.Click here to view AB Inbev's profile.Click here to view Pepsi's profile.Click here to view Gateways Casino's profile....
2020-01-31
CHELSEA ANNOUNCES THREE AS NEW OFFICIAL SHIRT PARTNER
Three has long been the magic number for football fans everywhere, with three points the reward for success whenever a team takes to the field in a league or group-stage game, and for Chelsea supporters the number now has extra significance with connectivity company Three to be our new official shirt partner starting next season.The partnership brings together a Premier League football club and a premium brand in connectivity, with both aiming to build towards headline-grabbing success in 2020. It is, appropriately, for three years initially with Three’s logo to appear on all of Chelsea’s shirts from 2020/21, including Chelsea Women and Academy sides as well as our men’s team. The partnership covers the whole Chelsea family.In addition, Three, which has grown from being the UK’s first 3G-only network in 2003 to having the UK’s leading 5G spectrum holdings with more than the rest of the industry combined, launched 5G services in 2019 and will ensure Stamford Bridge is 5G-enabled within the first year of the partnership.The deal is a significant one for Chelsea financially but it is also important our official partnerships are a good fit and our new shirt one with Three clearly is.Chelsea Football Club chief executive Guy Laurence explains:‘Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners.‘We have a social media following of over 100 million and the official app, The 5th Stand, has had nearly four million downloads. We stream live women’s and Academy football with men’s first team highlights available soon after matches. It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age.‘With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.’Dave Dyson, CEO of Three UK, adds:‘Chelsea FC is a great match for Three – we share the same values and are both playing to win. This partnership is a great way to kick off 2020, when we are building the UK’s fastest 5G network and Chelsea are building the best team.‘Chelsea FC is many teams in one club – and it is important to us that this sponsorship covers not only the men’s team, but also the women’s and the Academy as well. Three UK has enough 5G spectrum to put us in the top 10 holdings in the world and give our customers the very best 5G service, and we want to be with the team that can drive that winning message over the next few years.’The new decade is lined up to be a major one for Chelsea and Three and the parallels are clear, with Chelsea aiming to re-establish ourselves as the leaders with a significant contribution from home-grown talent, and Three a premier UK company with an established name and plenty of achievements behind them, but who are now looking at a bright new future with exciting times ahead.Although the current season will bring to an end five very successful years with Yokohama as Chelsea’s official shirt partner, the Japanese company is continuing the great relationship we have as our official tyre partner.Returning to the importance of three points in the world of football, here’s three important points that tell you more about Three, our new partners from next season: Having launched 17 years ago as the UK’s first 3G only network, laying its foundations as the network that was born to be different, today Three is a connectivity company that connects people to people, people to things and things to things and has more than 10 million customers.An average Three customer uses 3.5 times more mobile data than the industry average – over 10GB per month on average - and its network today covers 99 per cent of the UK population.Three was voted the Best Network for Data at the Mobile Choice Consumer Awards, as well as Best Network for Roaming by uSwitch, and the Best High Street Retailer at the Mobile Industry Awards.Click here to view Three's profile....
2020-01-30
Toronto Wolfpack Confirm Partnership with Treated.com
Toronto Wolfpack are pleased to confirm the team’s partnership with Treated.com, a world leader in online healthcare services. As part of the agreement, the Treated.com logo appears on the top back of the Wolfpack’s exciting new Super League playing kit for the 2020 season.Based in the UK, Treated.com launched in 2015 with a mission to provide support to patients looking to get their repeat prescription treatment online.Treated.com has just launched a brand new service, Treated Live. This video consultation platform enables users to make an appointment with a doctor or pharmacist at a time convenient for them, and discuss their health and treatment online with a certified clinician.Operating a state-of-the-art and fully-certified pharmacy, Treated.com also offers an NHS prescription service. This is ideal for people looking to make their everyday healthcare convenient, by having their prescription medication delivered directly to their home or place of business within 24 hours.Martin Vickers, Toronto Wolfpack UK General Manager, commented:“As owners of a health and wellness company, HowlBrands, we understand that for many people it can be extremely difficult to access the vital healthcare they require.Treated.com’s pioneering process improves the everyday lives of their customers and we are delighted to announce this partnership for 2020. We look forward to developing this partnership through the season, including the potential opportunities to work with some of HowlBrands growing portfolio of health and wellness products.”Webcare Group’s Director of Operations, Clement Andreau, also spoke glowingly of the partnership:“We’re thrilled to be official kit sponsors for Toronto Wolfpack RLFC in 2020. The club is truly a pioneering force in Rugby, both domestically and internationally, and we’re incredibly excited about the opportunities and exposure this partnership will generate for the Treated.com brand. We look forward to seeing the Wolfpack compete in the Super League with eager anticipation.”Click here to view Treated.com's profile....
2020-01-30
Staffmax Staffing & Recruiting Partners With The Ottawa Senators
Staffmax Staffing & Recruiting is pleased to announce a major sponsorship with the Ottawa Senators Hockey Club.Under the terms of the agreement, staffing and recruiting firm Staffmax will be the Official Sponsor of the "Staffmax Ice Crew & Promotions Team". It's logo will be on the Ice Crew shovels and will be highly visible during the ice clearing portions of the game. In addition, the Staffmax logo will be featured in LED signage on the Power Bar and the Scoreboard during the Ice Crew appearances. Staffmax will also appear on Rinkboard advertisements."We are very proud to be official sponsors with the Ottawa Senators. This further expands our brand in Ottawa and promotes us to the entire National Capital Region Community. As long-term sponsors of the Winnipeg Jets, we have found great value in NHL sponsorships," said Staffmax President Kevin Gill.Staffmax has also partnered with and made a donation to the Ottawa Food Bank.Click here to view Staffmax' profile....
2020-01-29
Allegiant Becomes Official Airline Of The Indianapolis Colts
Allegiant and the Indianapolis Colts have entered a partnership that will make Allegiant the "Official Airline of the Indianapolis Colts," the airline and the team announced today.Allegiant has been a proud airline sponsor of the Colts since 2015, but this new, multi-year agreement unites one of Indianapolis' newest corporate leaders with the Colts, giving both organizations the chance to enhance the fan experience, whether at a game in the stands, watching from home or flying Allegiant to an away game."Sports travel is the ultimate leisure travel. At Allegiant, we're always looking for ways to connect fans to the cities where they can see their favorite teams play," said Scott DeAngelo, Allegiant's chief marketing officer. "Being the official airline of the Colts allows us to give fans a next-level experience through special promotions, player appearances, fan activations and more."As part of the agreement, the upper terrace level of Lucas Oil Stadium will be named "Allegiant Terrace Level," enhancing the value of upper concourse tickets with entertaining gameday activities, contests and more. Allegiant also will give Indiana residents the chance to compete to be permanently featured on one of 133 banners on the terrace level, immortalizing their Colts fandom for the world to see.  "The Colts look forward to our continued partnership with Allegiant, all with an eye toward enhancing the experience for fans, partners and other stakeholders," said Roger VanDerSnick, Colts chief sales & marketing officer.  "Whether at the stadium on gameday or when traveling with Allegiant, Colts fans can expect more access to exciting activities, amenities and offers from both our companies, which will allow us to better engage with our fans and customers year-round."Allegiant already connects Indianapolis to Las Vegas through a twice-weekly nonstop route. But now, that route will play a role in bringing Colts fans to Las Vegas when their team takes on the renamed Las Vegas Raiders at their new home, Allegiant Stadium.  Also, as part of the agreement, football fans can expect Allegiant-branded activations at Touchdown Town, Colts promotions and activation at the Indianapolis International Airport and other in-stadium promotions like the Allegiant "Non-Stop Football Toss" with Colts team mascot "Blue."Allegiant identified Indianapolis as a key market for its growing cross-country service and began operating five routes out of Indianapolis in February 2015. It is one of the airline's 20 permanent bases, which currently offers nonstop service to 15 cities. Allegiant has invested $40 million into the Indianapolis base of operations, permanently stationing 80 employees and three aircraft there. Allegiant serves four airports in Indiana—Indianapolis, South Bend, Fort Wayne and Evansville—flying thousands of Hoosiers on nonstop routes to 36 cities around the country. "Our employees live, work and raise their families in Indianapolis, so we truly strive to be Indy's hometown airline," added Allegiant's DeAngelo.  "Entering into this partnership with the Colts demonstrates that we are invested in the city in every possible way, and we're constantly looking for new ways to further embed ourselves into the fabric of the community." Click here to view Allegiant's profile....
2020-01-29
Unisys Extends Partnership with Professional Golfer Ryan Palmer
Partnerships with four-time PGA TOUR winner Palmer and rising star Kevin Dougherty underscore company's commitment to golf as a branding platformUnisys Corporation (NYSE: UIS) today announced it is extending its brand partnership with pro golfer Ryan Palmer, a four-time winner on the PGA TOUR, including a first-place finish in the 2019 Zurich Classic of New Orleans.Palmer and Unisys have enjoyed a successful relationship since they began partnering together in 2018, when Palmer claimed three Top-10 finishes, including second place in the Farmers Insurance Open. 2019 was an even better year for Palmer, as he recorded six Top-10 finishes – his most in a season since 2014.Palmer will wear Unisys branding during all domestic and international competitions throughout 2020, while also appearing at Unisys client and associate events. Palmer's caddie, James Edmonson, will also wear Unisys branding while Palmer's golf bag will feature Unisys branding as well."2019 was another great year partnering with Unisys, and I could not be happier to be continuing that relationship," said Palmer, who plays full-time on the PGA TOUR with occasional events in Latin America and Europe. "A leader in providing secure IT services around the world, Unisys shares my passion for philanthropy, which includes its support of the Ryan Palmer Foundation and the American Heart Association, as well as other non-profit organizations both domestically and abroad."Unisys is also extending its partnership with pro golfer Kevin Dougherty, an up-and-coming star on the Korn Ferry tour with two Top-10 finishes in 2019."Unisys is proud to continue its sponsorship of Ryan and Kevin in 2020," said Eric Hutto, senior vice president and president, Enterprise Solutions, Unisys. "One of the premier players on the PGA TOUR, Ryan has proven himself to be an immensely skilled golfer, and Kevin has a very bright future ahead of him. Like Unisys, their commitment to acting with the utmost integrity and professionalism not only highlights the quality of their character, but also reflects a commitment that we share as we strive to deliver the best outcomes we can – securely – for our clients."For more information on the partnership and to follow the PGA TOUR and Korn Ferry events that Unisys is supporting throughout 2020, please click here.Click here to view Unisys' profile....
2020-01-28
Indeed proudly partners with the Montreal Canadiens
Indeed Canada is excited to announce a partnership with the Montreal Canadiens for the remainder of the 2019-20 NHL season. The Montreal Canadiens have a century-long history of success. Founded in 1909, predating the team’s inception in the National Hockey League in 1917, they have won 89 trophies, including 24 Stanley Cups. The organization is regarded far and wide as offering one of the best fan experiences in sports, and is proud to display its roots and cultural impact in Quebec history.  Putting together the most exciting and entertaining hockey show in the league on game night is not an easy task. Many people work tirelessly behind the scenes to provide fans with a one-of-a-kind experience. Together, Indeed and the Montreal Canadiens will be celebrating the value of everyone who works passionately to help a game happen and the organization succeed, through a series of videos that will be shown at the Bell Centre during games, online on HabsTV, and be shared through social media.The first video, available now on HabsTV, showcases the team responsible for the audiovisual production and game presentation, spotlighting the people who make the world-renowned Canadiens fan experience come to life. Additionally, Indeed advertising will air during Canadiens game broadcasted on RDS and online until the end of the regular season, and the videos will play during games on various screens in the arena. Indeed’s logo will also be featured prominently rinkside.Keep an eye out and look for Indeed’s presence during Montreal Canadiens’ games through spring. Indeed’s mission is to help people get jobs and, through our partnership with the Montreal Canadiens, we are proud to celebrate the value of everyone who works to make a game happen, because great moments are the work of many.Click here to view Indeed's profile....
2020-01-28
A. Lassonde Inc. announces end of its sponsorship agreement with Montreal International Marathon
A. Lassonde Inc. (Lassonde) announces that it has terminated its sponsorship agreement with the Montreal International Marathon which allowed the use of its Oasis brand.Over the past few years, the Montreal International Marathon has experienced a significant number of shortcomings in the organization and running of its races, including operational, logistical and security problems. Lassonde met with the organizers and directors of the Montreal International Marathon on several occasions to ensure that each race complied with its sponsorship agreement and the industry standards for an event of this magnitude. To Lassonde's great disappointment, these shortcomings continued in the past few races, including the unfortunate incidents that occurred in 2019.Lassonde supports the benefits of physical activity and healthy lifestyles for the health and well-being of everyone. This is the spirit in which Lassonde sponsored the Montreal International Marathon for 17 consecutive years via its Oasis brand.Click here to view Lassonde's profile....
2020-01-28
UniFirst Becomes a Primary Sponsor of NASCAR Driver Chase Elliott
UniFirst Corporation (NYSE: UNF), a North American leader in providing customized work uniform programs, corporate attire, and facility service products, in partnership with 12-time NASCAR Cup Series champions Hendrick Motorsports, is unveiling a new car and driver for the 2020 season. Six-time Cup Series winner, Chase Elliott, voted by NASCAR fans as the most popular driver the past two years, will be at the helm of the all-new No. 9 UniFirst Chevrolet Camaro ZL1 1LE.The 2020 NASCAR Cup Series season officially begins on Sunday, Feb. 16 with the prestigious Daytona 500. The new UniFirst No. 9 Chevrolet will make its debut on March 8 at the Phoenix Raceway and will prominently feature the company's signature green colors and sleek designs, along with its recently updated corporate logo. UniFirst will be the primary sponsor of the No. 9 team, with Elliott behind the wheel, for three races in 2020, and an associate sponsor for all races throughout the season."I'm really looking forward to having UniFirst join the No. 9 team this season," says Elliott. "We are very fortunate to have such a great lineup of partners and I think they will be a great addition. Those UniFirst colors are going to look great at Phoenix."The 24-year-old Elliott, a native of Dawsonville, Georgia, captured his first win of the 2019 season at Talladega Superspeedway, marking his first NASCAR Cup Series superspeedway victory. He went on to win at Watkins Glen for the second consecutive season, and then at the Charlotte Motor Speedway road course. He put together five straight top-five finishes—the longest streak of his career—and secured new career highs with four pole awards and 601 laps led. Elliott qualified for the NASCAR playoffs for the fourth time in his career, reaching the Round of 8 for the third consecutive season. To top off last year's results, Elliott won the fan vote for the Cup Series most popular driver award for the second straight year—an honor his father, NASCAR Hall of Fame driver Bill Elliott, won 16 times.In all, Elliott has six career Cup Series wins. He also became the first rookie to win a NASCAR national division championship when he captured the Xfinity Series title in 2014."As a Hendrick Motorsports partner, all of us at UniFirst have been closely following Chase throughout his career and we're incredibly impressed with his long list of accomplishments. Most notably, his performance last season having won three races, four poles, and the most popular driver accolades for the second year in a row! To say we're thrilled to have him as our driver is an understatement," said Adam Soreff, director of marketing and communications for UniFirst. "Millions of NASCAR fans are anticipating an exciting 2020 NASCAR season with Chase behind the wheel and all of us at UniFirst can't wait to see our dynamic new race car paint scheme that is sure to impress on the track."The new driver announcement continues UniFirst's multi-year partnership with Hendrick Motorsports. UniFirst is the Official Workwear Provider of Hendrick Motorsports, supplying work clothing and uniforms to the team, as well as to its sister company, Hendrick Automotive Group, the largest privately held retail automotive organization in the United States.The No. 9 UniFirst Chevrolet Camaro ZL1 1LE will make its debut on Sunday, March 8, at Phoenix Raceway at 3:30 p.m. EST, televised on FOX. The next race for UniFirst will take place at the Charlotte Motor Speedway All Star Race on Saturday, May 16, at 9 p.m. EST, televised on FOX Sports 1 (FS1). UniFirst's third race and final race of the season will be at Las Vegas Motor Speedway on Sunday, Sept. 27, at 7 p.m. EST, televised on NBC Sports Network.Click here to view Unifirst's profile....
2020-01-24
Burns & Levinson Sponsors WIN Lab for Third Consecutive Year; Adds Sponsorship of WIN Lab Seat for Entrepreneur Sheena Collier
Burns & Levinson is proudly sponsoring the Babson College Women Innovating Now (WIN) Lab® for the third consecutive year, and has increased its commitment to the program with the sponsorship of a WIN Lab "seat." The firm selected Sheena Collier as its 2019/2020 WIN Lab seat participant. Collier is the CEO and founder of The Collier Connection, a business dedicated to making Boston a more welcoming, inclusive community.WIN Lab was created by the Center for Women's Entrepreneurial Leadership at Babson College to empower women entrepreneurs to create impact and build successful businesses. The current WIN Lab Boston class includes 18 selected entrepreneurs who participate in five months of rigorous business curriculum and receive one-on-one coaching and goal-setting throughout the program."We are passionate about the work WIN Lab is doing to support women entrepreneurs and are thrilled to be increasing our involvement in the program," said Deborah Peckham, partner and co-chair of Burns & Levinson's Intellectual Property Group. "We were very impressed with Sheena's credentials and history of community involvement. Her entrepreneurial focus on connecting people of color to the greater Boston community dovetails perfectly with our ongoing efforts to support and empower diversity both inside and outside our firm."Collier founded The Collier Connection in 2016 to connect black people living in Boston to each other, to expand networking opportunities, and to increase access to the city's many resources. The concept is based on Collier's personal experience when she moved to Boston to attend Harvard Graduate School of Education. She initially felt isolated and disconnected to the city until she took matters into her own hands – first building her personal network and then turning that experience into a business to help others connect. Now known as a "super-connector, facilitator, and host," she is dedicated to creating event experiences, sharing access to resources, and working with companies to shift the way black people navigate the city. Collier was recently inducted into YW Boston's 2020 Academy of Women Achievers, which honors five "unstoppable women in Boston" each year.In addition to the firm's direct sponsorship of Collier, Burns & Levinson also provides hands-on, one-on-one legal coaching for all WIN Lab participants and participates in "pitch nights," where the entrepreneurs make presentations before judges. The firm will host a pitch night in March at its Boston office.  Click here to view Burns & Levison's profile....