2020-12-28
New York’s iconic New Year’s Eve celebration will be moving to a fully virtual format this year.
New York’s iconic New Year’s Eve celebration will be moving to a fully virtual format this year.The event will pay tribute to first responders and essential workers from the New York area and will feature corporate partners such as Kia Motors America, Planet Fitness, Barefoot Wine & Bubbly and Waterford Crystals.Kia will have a vehicle display on top of One Times Square as the “Official Countdown Sponsor”, while Planet Fitness will have “inflatable puppets” dressed in the company’s purple and yellow t-shirts in various sections of the square.Organizations:One Times SquareKia Motors AmericaPlanet FitnessE & J Gallo WinesHouse of Waterford Crystal...
2020-12-27
Canada Skateboard Announces Partnership With 7-Eleven and Slurpee
Slurpee® and skateboards. A match made in heaven!Canada Skateboard is proud to announce a partnership with 7-Eleven and Slurpee®, Canada’s one and only, original frozen beverage. Highlights of the partnership include title sponsorship of Canada Skateboard’s National Event Series, creation of a Trick Library Video Series, and support of Canada Skateboard’s High Performance Program. “Since the beginning of time, Slurpee® and skateboards have gone hand in hand. Canada Skateboard is super stoked to announce our partnership with 7-Eleven Canada. This is just the beginning, stay tuned for what’s to come!” - Ben Stoddard - President of Canada Skateboard.Be on the lookout for Canada Skateboard x Slurpee® activations coming to your area in the summer of 2021.Organizations:Canada Skateboard7-Eleven Canada...
2020-12-21
RYU Becomes Multi-Year Official Bag & Backpack Supplier with Canada Skateboard
In Addition to Being Apparel Provider, RYU Becomes Bag & Backpack Supplier of Canada Skateboard through 2023 RYU Apparel Inc., a creator of award-winning urban athletic apparel, is pleased to announce that alongside powering Canada Skateboard with high performance apparel it will also be the exclusive provider of duffel bags and backpacks. RYU bags and backpacks have won multiple awards for style, functionality and overall performance. A focus on innovation and aesthetic have led RYU's bags to become the company's best-selling products and the team is eager to work with Canada Skateboard and it's athletes to develop a series of bags to meet the travel and performance needs required for the upcoming international competitions including the Tokyo Olympic Games. Partnership Highlights and Benefits: Developing and providing unique Travel and Skateboard specific bags and backpacks for Canada Skateboard athletes travelling to international competitions.  Achieving increased brand exposure through social media collaborations with the Canadian Skateboard Team. Heightening viewership and brand recognition through participation in National team announcements. Expanding exposure through rights to promote sales and product information to Canada Skateboard and its membership. New products will become available to customers worldwide following the games. Update Following our first landmark announcement, RYU and Canada Skateboard have made significant progress on the development of custom apparel that is being designed for the National Team and the athletes representing skateboarding at select international competitions, notably the Olympic Games. The upcoming trials and training Camps for the Canada Skateboard athletes are next on the horizon and RYU looks forward to supporting these athletes through these exciting next steps. "We are honored to add our best-in-class bag and backpacks to this partnership with Canada Skateboard. There is no team or sport in the world more exciting! Our brand continues commend and supports the hard work, dedication and discipline that these athletes have put into competing at the international level and I know the athletes will love the bags we create for them" commented Cesare Fazari, Chairman and Chief Executive Officer of RYU Apparel. "Pairing luggage and bags with our existing RYU apparel partnership only strengthens our connection to the brand. We're stoked to rep Canada Skateboard branded RYU bags during the 2021 international events and beyond" said Ben Stoddard the President of Canada Skateboard. Organizations:Canada SkateboardRYU...
2020-12-21
Mizuno Renews Sponsorship Of NFCA
The NFCA is pleased to announce it has agreed to a multi-year official sponsorship renewal with Mizuno USA (Mizuno)."We are delighted to announce a contract extension with Mizuno,” said NFCA Executive Director Carol Bruggeman. “Mizuno has been invested in the fastpitch community for many years. Their exceptional product development and overall company innovation continue to push industry standards. Mizuno has been a longtime official sponsor of the NFCA and we appreciate their loyalty and support.Mizuno will have a prominent presence on NFCA websites - NFCA.org and NFCAevents.com – in publications, and all NFCA events. The partnership will be a combined effort to promote the sport of fastpitch softball and increase communication between a premier sporting goods company and the fastpitch community. “We are honored to continue our partnership with the National Fastpitch Coaches Association,” said Leah Majeski, Mizuno USA Associate Sports Marketing Manager for Softball Promotions. “Whether it’s leading through softball product innovation or education, we both share a commitment and passion for the growth of fastpitch softball. We look forward to continuing that purpose together.In addition, Mizuno, a brand that offers superior sporting goods designed to bring happiness and joy to all through the power of sports, will remain a presence at the NFCA National Convention and will work with the NFCA membership and staff to foster growth for fastpitch softball.Organizations:NFCAMizuno USA...
2020-12-18
Hockey Canada Announces Partnership with Swiss Chalet
Iconic Canadian brand becomes official restaurant partner, presenting sponsor of Countdown to Puck Drop VAUGHAN, ON, Dec. 18, 2020 /CNW/ - Hockey Canada has introduced Swiss Chalet as a new International Marketing Partner, a four-year agreement that will make it the official restaurant partner of Hockey Canada. The announcement comes ahead of the 2021 IIHF World Junior Championship, which begins Dec. 25 in Edmonton, Alta. Swiss Chalet is proud to join Hockey Canada in its belief in the importance of community investment and engagement, while developing our nation's next generation of leaders. The two proudly-Canadian organizations will work together to create opportunities to celebrate teamwork and the physical and mental well-being of participants and their families. Swiss Chalet will also become the presenting sponsor of the Countdown to Puck Drop program for all international competitions, and will create a minor hockey award program focused on fostering teamwork for all local hockey associations. "As Canada's iconic family restaurant, we are committed to serving the needs of all forms of family, including friends and teammates who feel like family," said Ally Tosello, Senior Director of Marketing at Swiss Chalet. "We are proud to create comfortable environments where Canadians can be themselves, relax and spend time with those they love - at our home or theirs. Through our partnership with Hockey Canada, we will continue to promote the importance of community, inclusivity and generosity that Swiss Chalet stands for."  As the official restaurant partner of Hockey Canada, Swiss Chalet will invest in programs from the grassroots to international competitions, including the IIHF Women's World Championship and IIHF World Junior Championship. Whether Canadians are driving to a local game or watching an international event at home, Swiss Chalet will be there. "We are delighted to have Swiss Chalet join the Hockey Canada family as an International Marketing Partner," said Dana Gladstone, Vice-President of Partnership Strategy and Licensing with Hockey Canada. "Both organizations believe in the power of hockey to bring families and communities together and support the common values of teamwork, inclusivity and the growth of the game." To kick off the partnership, Swiss Chalet will be sponsoring the Countdown to Puck Drop at the 2021 IIHF World Junior Championship, which begins 60 minutes before the start of each Team Canada game and is the perfect time to order Swiss Chalet. About Swiss ChaletSwiss Chalet was founded in 1954 with more than 200 locations across Canada under the operation of RECIPE Unlimited Corporation, Canada's oldest and largest full-service restaurant company. As a Canadian brand, Swiss Chalet prides itself in bringing Canadian families together for mealtime by serving real, delicious and wholesome comfort food. The brand is known for its iconic Swiss-inspired Rotisserie Chicken served with Signature Chalet Dipping Sauce. For more information, visit SwissChalet.com.  About Hockey CanadaHockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 750,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national and international hockey championships and events; and leads the operation of all teams that represent Canada in international competition. Hockey Canada's mission is to lead, develop and promote positive hockey experiences. For more information on Hockey Canada, please visit HockeyCanada.ca or follow through social media on Facebook and Twitter. SOURCE Swiss Chalet For further information: Beatrice Robertson, Senior Brand Manager, Swiss Chalet, Recipe Unlimited, brobertson@recipeunlimited.com http://www.recipeunlimited.com ...
2020-12-18
RYU is Proud to be a Sponsor of Globe Trot 2020 by TRUCONNECT and TV.FIT
The Globe Trot 2020 is a virtual worldwide 5k run or walk for charity, with Shane Williams, Georges St-Pierre, Helen Flanagan and other famous celebrities leading the teams Held on the 21st December, participants can choose what team they wish to join, captained by the likes of Rugby legend Shane Williams, actress Helen Flanagan, three-time MMA Champion Georges St-Pierre, Bollywood actress Jacqueline Fernandez, United Nations Environment ambassador Amanda Cerny and U.S. military veteran Jennifer Campbell. Globe Trot 2020 launches to a global audience of over 100 million through social media announcements of celebrities Each team will compete on behalf of the leader's chosen charitable organisation, with total proceeds raised split equally between the six charities. The Globe Trot 2020 is a first for Global online streaming app TRUCONNECT by TV.FIT, launching virtual events onto the platform. Link to event preview video: https://bit.ly/3nsdBQ0VANCOUVER, BC, Dec. 18, 2020 /CNW/ - Global online streaming platform TRUCONNECT by TV.FIT, have announced the launch of the Globe Trot 2020, a virtual worldwide 5k run or walk for charity taking place on the 21st December. The Globe Trot 2020 is an inaugural virtual event for TRUCONNECT by TV.FIT, expanding its offering to the platform that already provides affordable, flexible fitness, mental health and behavioural change solutions for everyone. Six famous names in the fitness industry will lead six teams, representing a charity each, with participants able to pick their chosen team. The winning team will accumulate the most distance completed, while there will be other top leaderboard prizes from the event sponsors for individuals and several annual subscriptions to the TRUCONNECT by TV.FIT App, usually worth £99.00 up for grabs. Shane Williams will lead team 'Muddy Dash' on behalf of the Velindre Cancer Centre Charity, while actress and showbiz star Helen Flanagan leads team 'Color Frenzy', on behalf of the Childhood's Trust. Three-time UFC Champion Georges St-Pierre, Jacqueline Fernandez, Amanda Cerny and Jennifer Campbell complete the lineup of leaders, who are competing on behalf of the GSP Foundation, Action Against Hunger, Smile Train and the American Legion respectively. CEO and Founder of TRUCONNECT by TV.FIT, David Weir explains, 'This year's been a difficult one for everyone but we're hoping to end it on a high. The Globe Trot 2020 can bring communities together from all around the world, while adding that element of competition. He added, 'We're proud to launch virtual events onto the TRUCONNECT by TV.FIT platform and I hope with the inaugural Globe Trot 2020, we can attract a number of participants to raise a huge amount of money for some incredible charities.' To enter, sign up to the race on the TRUCONNECT by TV.FIT app, pick a team and then run or walk 5k on the 21st December to put yourself onto the leaderboards. Once completed, participants are encouraged to share a picture with their community and social channels using #TRUCONNECTTEAM. Users can sign up to the 'Globe Trot 2020' on app TRUCONNECT by TV.FIT, available on iOS or Android; Download today for your free 30-day trial; visit the TRUCONNECT website or @fitness to find out more. ENTRY COSTS$2/£2 – Charity Run or Walk, all net proceeds go to charity.$20/£20 – Charity Run or Walk, team medal, 2$ of which goes to charity. The remaining $18 and £18 covers the cost of the medal and the shipping. TRUCONNECT by TV.FIT will not be making any profit from this event SPONSORS: TRUFUSION, FANATICS, MUSCLE & HEALTH MAGAZINE, BODYARMOR, HUAWEI, NIYAMA SOL, VITAL PROTEINS, RYU, MYO MASTER, TRIFECTA, COOL EVENTS & RNETWORK About RYU Apparel RYU Apparel (TSXV: RYU)(OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com SOURCE RYU Apparel Inc. For further information: RYU APPAREL INC., Cesare Fazari, Chairman & Chief Executive Officer, +1 (604) 235-2880; Corporate Communications, Anna Brazier, +1 (844) 535-2880, investors@ryu.com, www.ryu.com www.ryu.com ...
2020-12-17
The Foundation teams up with Sun Life to get youth active
MONTREAL, Dec. 17, 2020 /CNW/ - The Montreal Canadiens Children's Foundation announced earlier today that it is partnering with Sun Life until the end of the 2021-22 season to activate and expand its introductory ball hockey program in schools across Quebec. Built for 3rd- and 4th-grade students in communities where BLEU BLANC BOUGE outdoor rinks have been built, this program has, since its creation in 2016, aimed to teach underprivileged youth the benefits of a healthy and active lifestyle through ball hockey activities. Sun Life serves as the presenting sponsor of the Foundation's BLEU BLANC BOUGE Ball Hockey Program, representing a financial contribution of $450,000 over three years. The support provided by Sun Life will help implement the program in six regions in the province, namely in Montreal, Laval and Montérégie initially, and then in Estrie, Lanaudière and Mauricie. Sessions will now be deployed in the fall, winter and spring seasons in 11 communities throughout the province, allowing more than 1,900 children to learn the fundamentals of ball hockey and develop new motor and social skills through June 2022. "The Montreal Canadiens Children's Foundation is proud to work with a partner like Sun Life, who firmly believes in the benefits of physical activity and of a healthy lifestyle," said Geoff Molson, owner, president and CEO of the Montreal Canadiens and member of the Foundation's board. "Thanks to their support and generosity, we are able to offer the children of our BLEU BLANC BOUGE communities an active, fun and educational program, which will eventually grow to reach hundreds of children across Quebec." Thanks to this initiative, 517 youngsters from the Greater Montreal area took part in this six-week health and well-being program this past fall. Each of the nine participating schools also received a complete set of ball hockey equipment, including hockey sticks, goalie equipment, nets, balls and eye protection. As a result of this donation, schools will be able to pursue their own programs moving forward, making it possible for students from every grade to benefit from it. A new health-related theme is introduced at each program session, allowing children to discuss a variety of topics such as nutrition, physical activity, sleep and relaxation. An activity book on healthy lifestyles is also provided to all participating children to reinforce what they've learned and further deepen their knowledge on these subjects in class, inspiring them to take concrete actions to improve their physical and mental health on a daily basis. With this new partnership with the Montreal Canadiens Children's Foundation, Sun Life reaffirms their commitment to supporting prevention and awareness programs focused on health and wellness, with the goal of fostering healthier, sustainable communities. By focusing on teamwork and fun, the program aims to equip youth in underserved communities with essential tools and life skills to help encourage them to make healthy lifestyle choices and live a fuller, more active life, thus protecting them against diabetes and other chronic diseases. "The pandemic has shone a spotlight on the extraordinary work of our community foundations and agencies. And a program like BLEU BLANC BOUGE is more relevant than ever now that health has become everyone's priority! This initiative aligns with our commitment to give people the tools they need to take charge of their health. I'm pleased that our support for the Montreal Canadiens Children's Foundation has given children a chance to be active and learn about healthy habits. After months of being kept home, the few hours the children spent with the trainers couldn't have come at a better time," said Robert Dumas, president and chief executive officer of Sun Life Quebec. Being overweight, obese, or having a sedentary lifestyle are key risk factors for type 2 diabetes, which, according to the Public Health Agency of Canada, disproportionately affects socioeconomically disadvantaged groups, as well as certain ethnic communities. Statistics also show children from low-income families or from visible minority groups are less physically active than other youth their age, being three times more likely to have never participated in organized sports. However, it has been proven that with exercise and a good diet, it is possible to prevent and even reverse a diagnosis of type 2 diabetes. About the Montreal Canadiens Children's Foundation The Montreal Canadiens Children's Foundation is a non-profit organization that encourages physical activity and the adoption of a healthy lifestyle among underprivileged youth aged 4 to 17 years old. Since its inception in August 2000, the Foundation has invested over $32 million in the community. The Foundation fulfills its mandate in two ways: first, through a unique flagship project – the BLEU BLANC BOUGE program – which consists of building and activating community refrigerated and multisport rinks; secondly, by providing financial support to more than 870 charitable endeavours, working for the well-being of the most vulnerable children across the province of Quebec, whose projects and programs enable children to adopt healthy lifestyles by being more active. For more information, visit foundation.canadiens.com. For information: Paul Wilson514-925-7889 Charles Saindon-Courtois514-575-3274 Guillaume Ouimet514-925-2176 ...
2020-12-17
SGI Marks 75th Year with $125,000 Sponsorship of Canadian Red Cross
SGI is celebrating 75 years of operations. The celebration has led to generosity as SGI is presenting a $125,000 sponsorship to the Canadian Red Cross.As part of the sponsorship, SGI will provide $25,000 to the provincial branches of the Canadian Red Cross in each of the five provinces where SGI CANADA operates (Saskatchewan, Manitoba, Alberta, British Columbia, and Ontario). The funding will be used to assist in disaster relief efforts by the Canadian Red Cross. In addition, SGI is also providing an opportunity for the Red Cross to access a list of SGI volunteers to assist with disaster efforts under the Red Cross’ Ready When the Time Comes program.“Supporting the communities where it operates is a core value for SGI, and philanthropy is part of the company’s DNA,” said Minister Responsible for SGI Don Morgan. “The Canadian Red Cross is dedicated to improving the lives of people who have been affected by disasters, and we are proud to support their efforts.”Through a network of volunteers, the Canadian Red Cross helps those affected by a personal disaster such as a house fire, or large-scale disasters such as a forest fire or flood. Depending on the need, the Red Cross may assist with shelter, food, clothing, and other supports to those displaced by a disaster.“This generous contribution will help a lot of people in the wake of a disaster, whether that is a house fire or after a large-scale emergency,” said Melanie Soler, Canadian Red Cross Vice President of Emergency Management. “SGI has been a great partner with the Canadian Red Cross in Saskatchewan, and we are very grateful for the extension of its support of our emergency management program across Western Canada and in Ontario.”In the origins, 75 years ago, SGI began as a small government-owned company operating out of a single office in the Saskatchewan Legislative Building. Today, SGI is a strong presence in the Canadian insurance industry that also serves customers in British Columbia, Alberta, Manitoba, and Alberta.Article by Rory McGouran as posted on https://discoverhumboldt.com/local/sgi-marks-75th-year-with-125-000-sponsorship-of-canadian-red-crossOrganizations:Canadian Red CrossSGI...
2020-12-14
What the Sponsorship Sentiment Tracker tells us about the sponsorship skills of the future
 When the first wave of lockdowns rolled across Europe in March 2020, the path forward for sponsorship was unclear. As festivals, major events, competitions and grassroots sport went into an indefinite hiatus, we at the European Sponsorship Association decided a tool was needed to allow us to take the ‘pulse’ of our community throughout lockdown – and the ESA Sponsorship Sentiment Tracker was launched. With wave one going live as lockdowns took hold across the continent, the Sponsorship Sentiment Tracker has given the sponsorship community insights throughout a tough and unprecedented year for our industry. The Europe-wide survey series gauges how confident senior industry professionals feel about the future of sponsorship on a ten-point scale and also asks other key questions around trends, skills, diversity, revenue and other issues. Last week we launched wave six, which clearly demonstrated that industry confidence is growing as fans return in limited numbers to stadiums and vaccination programmes begin to be rolled out. We recorded a confidence score of 6.7 out of 10 from survey respondents, a record high for the Sentiment Tracker, with brands peaking at 7.3/10, indicating that sponsors retain positivity heading into 2021.   But what about the actual emerging trends that will help this recovery gain momentum? In wave six we asked respondents what skills they thought will become increasingly important to sponsorship in the future. Respondents were invited to select up to five skills they thought would be key to industry recovery and growth, and the results are illuminating. The most obvious takeaway is that, with 73% of respondents ranking it as a key skill, data and analytics will only increase in prominence in the coming years. As downward budgetary pressures continue to make themselves felt and marketers have to work harder to justify spending, all parts of the sponsorship community will have to accelerate efforts to use data and insights effectively. It’s a result that certainly reflects the discussion between senior industry leaders during the ESA careers masterclass webinar in October, where the consensus was that the ability to prove sponsorship effectiveness would be the most in-demand trait for future marketers. “Money will be tight next year, but clients are telling us that if you can demonstrate that activation will generate business growth you will be allocated budget, if not you will be left on the vine. Brands are really looking for people who can understand how sponsorship can drive a brand’s business and bring sales benefits,” said Lou Johnson, CEO at sport and entertainment agency Fuse. Leading recruiter Amanda Fone, of f1 Recruitment, agreed: “the Premier League clubs we work with have specifically asked us to find people who understand data, measurement and insight, and can translate that data into part of a pitch to brands.” Both innovation (2nd, 54% of respondents) and creativity (5th, with 48%) also charted highly, indicating that sponsorship marketers understand that science needs to be married to emotional connection for sponsorship to reach its potential. It’s also illustrative to look at where different parts of the industry diverged – for instance, 48% of rights holders highlighted relationship management as crucial but only 15% of rights holders selected performance marketing. Conversely, more than a quarter of agencies and brands (26% and 27% respectively) thought performance marketing would become a key skill, whereas less than one in five thought the same about relationship management. Those numbers speak to a fundamental disagreement between those seeking sponsorship and brands, with rights holders continuing to place emphasis on relationships and personal connection, even as sponsors place new emphasis on hard ROI and results. This is also seen elsewhere – 67% of brands rank measurement as important, compared to 48% of rights holders. Another notable trend is the need for sponsorship marketers to embrace skills and departments that have traditionally been siloed off from sponsorship. Marketing channels that may compete with sponsorship for dollars, such as content marketing (4th, 50% of respondents), social media (6th, 41%) and influencer marketing (9th, 21%), will have to instead be leveraged in a complementary way to drive strong campaigns. Again, these findings reflect the realities of the industry – Johnson told webinar attendees that Fuse was “being asked by clients questions like how can sponsorship enhance my ecommerce activities, how do I drive short-term sales, how do I improve outcomes for my partnerships… Based on those client needs we’ll be looking to enhance and upweight our existing digital, commerce and performance capabilities.” Further good news can be found in the Sentiment Tracker, where 55% of respondents said they plan to upskill themselves and their teams in 2021 (32% plan to upskill personally and 10% plan to upskill their teams). With just 4% of sponsorship professionals having no plans at all to develop these ‘skills of the future’, there is huge upside for organisations that can innovate and get ahead of the curve. Source: https://sponsorship.org/what-the-sponsorship-sentiment-tracker-tells-us-about-the-sponsorship-skills-of-the-future/Organizations:ESA...
2020-12-14
Hyperice Named Official Recovery Technology Partner for University of Kentucky Men's Basketball
 First D1 Program to Provide Players with Access to Hyperice Hypervolt for Gametime RecoveryHyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced a multi-year partnership with the University of Kentucky (UK) men's basketball program. Recognized as the winningest team in NCAA Division 1 men's basketball, including eight National Championships and 17 Final Fours, the Kentucky Wildcats men's basketball team is one of the greatest collegiate basketball programs in history. This partnership demonstrates Kentucky's commitment to optimizing player performance and program excellence through Hyperice's innovative technology solutions, and follows the National Basketball Association (NBA) who named Hyperice their Official Recovery Technology Partner ahead of their July 2020 season restart."The University of Kentucky men's basketball program has always done a great job of emphasizing their players' recovery and wellness, and have taken a very forward-thinking approach to caring for their student athletes over the years," said Dan Canina, Director of Global Performance of Hyperice. "We at Hyperice, are extremely proud to be a part of that standard of care implemented by the program's athletic training staff and coaches, and are excited to see the evolution of this groundbreaking partnership. Through collaboration and innovation we will find the most effective ways to enhance athletic recovery, improve mobility, and allow the student athletes to perform at their peak."Tipping off at Rupp Arena, players will have sideline access to Hyperice's award-winning Hypervolt Bluetooth massage device. Kentucky Wildcats men's basketball is also the first team to install the Hypervolt Hyperbox. Originally designed for the 2020 NBA season, the Hyperbox was engineered for players to easily use the Hypervolt while they recover on the bench. The device will be located on the side of each UK  players' seat at home and away games. Kentucky's coaching and athletic training staff will also integrate Hyperice's next-generation product and technologies for players' away travel kits and daily maintenance.The UK basketball partnership further extends Hyperice's mission to deliver world-class recovery technology solutions for every player. In 2020, Hyperice officially has partnered with pro sports leagues including the NBA, NFL, MLB, UFC and PGA Tour, as well as pro sports teams including Tottenham Hotspur and the New Zealand All Blacks to optimize player performance. Now, with University of Kentucky basketball, Hyperice is setting a trend to deliver innovative technology solutions for future generations of athletes."We are excited to partner with Hyperice and have them as the official recovery technology for Kentucky basketball.  When it comes to recovery for athletes and the physically active population, Hyperice is the leader," said Geoff Staton, Kentucky Men's Basketball Head Athletics Trainer. "They have all the tools for individuals to create healthy routines for their bodies to recover and stay primed for activity.  With this partnership, our players will have NBA-like access to an abundance of products that will help them maximize performance and increase their rate of recovery during the game, on the road and at home."The Hyperice Hypervolt and Hyperbox will make its UK debut in Rupp Arena on December 12th when the Wildcats host the Notre Dame Fighting Irish.Organizations:University of KentuckyHyperice...