2021-05-04
Save-on-Foods committing $10M over next five years to fuel local sport
More Rewards is proud to partner with Save-On-Foods on Fueling Sport, a program designed to reward athletes at every level by fueling their journey from playground to podium with sponsorship, fundraising and cost-saving opportunities.Over the next five years, Fueling Sport will provide more than 500 amateur high-performance athletes and 150,000 community-level youth athletes from British Columbia to Manitoba with $10 million dollars in much-needed support.“An athlete’s journey from their hometown field to the top of the podium is often incredibly challenging,” said More Rewards president Dan Howe. “Between the cost to compete, the time and sacrifice away from home, friends and family, and the daily grind from weight room to field of play – our Canadian athletes are tireless in their pursuit. We are thrilled to say that from today forward, we are making a meaningful impact to fuel their journeys and reward their efforts with free and discounted groceries from Save-On-Foods for an entire year.”Several remarkable elite amateur athletes have already been selected to join the Fueling Sport program. Over the next four weeks, aspiring athletes across Western Canada will also be given the opportunity to apply to join this core group and receive critical financial support from More Rewards.“Today is just the beginning,” continued Howe. “We will be welcoming hundreds more aspiring athletes from senior club and provincial levels to national team members to the More Rewards family with the nutrition they need to reach their goals in sport and beyond. The impact of this program on communities is vast. Not only will More Rewards and Save-On-Foods build relationships with high-performance athletes, we will be providing significant savings, fundraising opportunities and support to parents, coaches and volunteers of youth sport programs.”“We’re proud to partner with More Rewards in the Fueling Sport program to provide the quality food athletes need, whether they’re learning to kick a ball for the first time, or have their sights set on the ultimate podium,” added Darrell Jones, president of Save-On-Foods.The grassroots community support Fueling Sport provides will help busy sport families, coaches and volunteers save on nutritious team snacks, food on the go, year-end team celebrations and fundraising.“Being part of a program that will support over 150,000 young kids just starting out in the game means so much to me,” said Fueling Sport athlete ambassador Desiree Scott, women’s national soccer team member and two-time Olympic bronze medallist.“There are so many young athletes from my hometown who will benefit from this amazing initiative. To have More Rewards in my corner as I train for my next big milestone this summer will make a huge difference. Being a female athlete comes with its own unique struggles and often we rely heavily on finding sponsorships/support opportunities like this to help offset costs of training at the highest level. Support like this goes such a long way.”More Rewards is now accepting applications for sponsorship from athletes located in Western Canada (including British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon) until May 28, 2021 at FuelingSport.ca....
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2021-05-03
Bank of America Sponsors Heard Museum to Overcome Pandemic Losses
PHOENIX, Ariz. — Due to the coronavirus pandemic, nearly 30 percent of museums in the United States remain closed and most do not have plans to reopen in the near-term, according to a new study conducted by the Association of American Museums (AAM). Of the 850 museums that participated in the survey, 98 percent closed to the public last year and museums that have opened are experiencing 35 percent of normal attendance. According to the survey, individual museums through October lost about $850,000 in revenue in 2020 due to the pandemic. By the end of the year, directors anticipate losing the equivalent of 35 percent of their annual operating income.All areas of the economy in Indian Country have taken a toll as a result of the pandemic, especially the arts. The halt in tourism has severely undercut the economic livelihoods of American Indian artists and their communities throughout the nation. The largest Indian art markets in the country have been cancelled, postponed or switched to virtual shows and museums and galleries have largely closed to curb the spread of Covid-19.“The financial state of U.S. museums is moving from bad to worse,” said AAM President and CEO Laura Lott in a press release. “Without financial help, we could see thousands of museums shutter forever.”Although museums in Indian Country are open, some remain closed. The Oneida Nation Museum (Oneida, Wis.), Forest County Potawatomi Cultural Center & Exhibit (Crandon, Wis.),  and the White Mountain Apache Cultural Center and Museum (White Mountain Indian Reservation, Ariz.), are some that are currently closed with no reopening date in sight. The Mille Lacs Indian Museum & Trading Post (Mille Lacs Indian Reservation, Minn.) is scheduled to reopen on June 2, 2021. The Tamástslikt Cultural Institute in Pendleton, Ore. is partially open. Its museum store and café are open, but not its exhibits, which are scheduled to reopen on May 7, 2021.“Covid-19 has clearly illuminated the inequities in our society and we are increasingly concerned that the museums that represent communities of color are too experiencing disproportionate financial stress,” said Laura Lott in email to Native News Online. “As we begin to recover, these institutions’ sustainability needs to be a focus to help reduce the harm done to those most severely impacted by the pandemic.”Museums and art galleries have had to come up with creative ways to drive revenue in the midst of lower attendance. Many museums have offered discounted memberships, free admissions, unique sponsorship opportunities and have created virtual exhibitions and art shows, including the Heard Museum in Phoenix, as well as others. “The private sector has a role to play in keeping the arts thriving in our communities and our communities thriving through the arts – more so now than ever – and companies like Bank of America are finding creative ways to stand by local museum partners,” said Heard Museum Director of Communications Todd Vigil to Native News Online.The Heard Museum recently announced a corporate sponsorship provided by Bank of America. The partnership is a combined effort to keep arts alive and thriving and to support a cherished museum that showcases the arts and culture of America’s first peoples, said President of Bank of America Arizona Benito Almanza. “The Bank (of America) has always had an affinity towards the Heard Museum because of the support they have for our Native American community and culture,” Almanza told Native News Online. “The Heard Museum isn’t just a local museum, it’s world renowned with its visitors coming from all over the world to visit its exhibits.” Bank of America created a new digital initiative coined Masterpiece Moment, which showcases works of art in the collections of 25 of its museum partners through video vignettes – highlighting important works of art from a range of perspectives and mediums and offering a pathway for communities to experience museums during the pandemic. “Nationally, Bank of America recognizes that art is a great tool for the community,” Almanza said of its sponsorship. Bank of America has been a strong supporter of the Heard Museum, longer than Almanza has been state president of the bank, “which has been at least 20 years,” he said. Previously, the bank has underwritten a conservation program in 2015 that funded the restoration of eight iconic sculptures by notable American Indian artists through Bank of America’s Art Conservation Project, which included “Earth Song” by Allan Houser. The sculpture depicts an Apache man singing a song of respect, a prayer to Mother Earth by Houser, who is considered by many as the grandfather of contemporary Native American sculpture. The new sponsorship will highlight the restoration of Houser’s “Earth Song” in a video vignette hosted by Heard Museum CEO David Roche. “Bank of America’s exceptional support at one of the most challenging times in the Heard Museum’s 91-year history has inspired us and also made it possible for us to continue serving the community we love,” Roche told Native News Online. “Their support enabled us to bring masterpieces to the Arizona community.”Article Source: https://www.nativenewsonline.net/arts-entertainment/bank-of-america-sponsors-heard-museum-to-overcome-pandemic-losses...
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2021-05-01
Spain Lifts Travel Measures for Mobile World Congress Participants
The Global System for Mobile Communications (GSMA) has reached an agreement with the Spanish authorities to lift the entry restrictions imposed on all persons entering from a country outside the European Union, attending the Mobile World Congress (MWC) Barcelona 2021.The MWC Barcelona 2021 event is scheduled to take place from June 28 to July 1 through a physical and virtual format, SchengenVisaInfo.com reports.In a press release, the Industry Association explained that the Spanish Ministry of Interior has decided to allow presenters, participants, sponsors, and partners to enter the country for the purpose of attending the event.Additionally, it was pointed out that the current entry ban against all travellers outside of the EU region was abolished for certain groups of people, including here highly skilled workers as well as the MWC Barcelona participants.The GSMA clarified that the event’s registration process had been adjusted to meet all the new arrangements and conditions set by the authorities. Consequently, participants from any country outside the EU and Schengen Zone are required to register by using the online form, which allows their information to be shared with the authorities.However, if a person is entering Spain from a country placed on the high-risk COVID-19 list, which includes Brazil, South Africa, Union of Comoros, Botswana, Kenya, Ghana, Mozambique, Zambia, Tanzania, Peru, Zimbabwe, and Colombia, they may be denied entry, making it impossible for them to be eligible for the waiver.“The health and safety of everyone involved in MWC Barcelona, both in Spain and beyond, continues to be our utmost priority as we navigate rapidly shifting circumstances. This decision is a resounding vote of confidence in the careful planning undertaken to date and our strong partnership with the Host City Parties,” CEO of GSMA John Hoffman said.The latest update from the Spanish authorities is in line with the Committed Community, a health and safety plan developed and approved by the Catalan health authorities accountable for managing MWC 2021.Under the Committed Community’s plan, the participants are required to undergo Coronavirus testing oftentimes as well as submit a negative test in order to be able to attend the event. The test must be repeated every 72 hours in one of the multiple centres available for this kind of service.Other measures outlined by the GSMA include:Communicable disease controlContactless surroundingsUpgraded cateringOccupancy monitoringOne-way flow of trafficIncreased number of medical personnelMoreover, participants will be required to complete a health questionnaire daily, use the disinfectant dispensers that will be placed all over the venue, wear a mask, and follow the social distancing requirements.Previously, the Spanish authorities extended the travel restrictions for countries where COVID-19 mutations have widely spread until April 19.On the contrary, the authorities lifted the travel ban restrictions for all passengers flying from the United Kingdom after considering the current Coronavirus situation in the territory.Source: https://www.schengenvisainfo.com/news/spain-lifts-travel-measures-for-mobile-world-congress-participants/...
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2021-04-30
ServiceMaster Restore Expands Curling Canada Sponsorship Commitment in 2021
Earlier this year, Curling Canada announced a condensed series of championship events for the 2021 season at the Markin MacPhail Centre at WinSport’s Canada Olympic Park in Calgary.The hub city hosted the Scotties Tournament of Hearts, the Tim Hortons Brier, the Canadian Mixed Doubles Curling Championship, and the Men’s World Curling Championship. The no-fans events were televised on TSN from the Calgary bubble.ServiceMaster Restore is proud to have participated in all four of the 2021 Season of Champions events. “Although we are operating in unique times and it is disappointing not being able to attend the events, we are pleased to continue supporting the great game of curling and as always, look forward to seeing the top teams compete for the national championship,” says Stephan Roy, National Director of ServiceMaster Restore.Curling Canada announced that Thunder Bay, which was to originally host the 2021 Scotties will be the location for the Canadian Women’s Championship in 2022. The event will be taking place January 28 – February 6, 2022 at the Fort William Gardens prior to the Winter Olympics in Beijing, China.Source: https://www.canadianunderwriter.ca/inspress/servicemaster-restore-expands-curling-canada-sponsorship-commitment-in-2021/...
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2021-04-30
Wayne Gretzky Estates Partners With CPC As Official Supplier
The Great One also joins Paralympic Foundation of Canada as honorary board memberThe Canadian Paralympic community is welcoming one of hockey’s greatest ever players into the fold today, as Wayne Gretzky Estates (WGE) becomes an official supplier of the Canadian Paralympic Committee (CPC), and Gretzky himself joins the Paralympic Foundation of Canada (PFC) as an honorary board member.“I am so proud that we are partnering with the Canadian Paralympic Committee and, for me personally, to become an honorary board member of the Paralympic Foundation of Canada,” said Gretzky. “I have so much admiration for athletes who are able to push the boundaries of sport and there is no better example of this than our Paralympians. I know the feeling of pride you get from competing for your country and I am excited for all our athletes who will feel that burst of pride as they excel at their chosen sport.” The four-year partnership will see Wayne Gretzky Estates become CPC’s official wine, beer, and spirits sponsor through 2024. “We are thrilled to be welcoming Wayne Gretzky Estates into our Canadian Paralympic family,” said Marc-André Fabien, president, Canadian Paralympic Committee. “Wayne Gretzky is synonymous with greatness and excellence on the ice, and he has brought that same commitment to his pursuits off the ice. WGE is a world-class company with Canadian values, and we look forward to a successful partnership.”Wayne Gretzky Estates showcases wine from the Niagara and Okanagan regions in Canada as well as locally sourced beer and spirits. Its 23,000-square foot winery and distillery in Niagara-on-the-Lake is also a destination for wine, beer, and spirits aficionados. Gretzky’s official support of the Paralympic Movement is extending beyond his business ventures, adding the title of Paralympic Foundation of Canada honorary board member to his illustrious name. A registered charitable foundation, PFC is the philanthropic arm of the Canadian Paralympic Committee and raises funds to help provide Canadians with a disability the opportunity to access sport and achieve their athletic goals. “It is such a pleasure to be welcoming Wayne Gretzky to the PFC honorary board,” said Jim Westlake, chair, Paralympic Foundation of Canada. “As one of Canada’s most celebrated and accomplished athletes, he knows the value and power of sport to make a positive impact on people and believes in making sport more accessible. With his sport experience at the professional level and successful post-sport career, he adds unique perspective to the honorary board, and we are excited to work together to advance Paralympic sport in Canada further.” The honorary board is comprised of individuals who are committed to helping the Paralympic Movement stay strong and grow across Canada, and members are appointed by the PFC’s Board of Directors. Gretzky becomes the fifth member of the volunteer-based honorary board, alongside Senator Chantal Petitclerc, Rick Hansen, Scott Russell, and Dr. Robert Steadward, all luminaries in their respective fields. ...
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2021-04-29
Predator Energy signs on as Liverpool Football Club's Official Energy Drink and Official Global Partner
Liverpool Football Club announces a multi-year global partnership between Monster Energy Company and Liverpool Football Club, with the Predator Energy brand front and centre as Official Energy Drink and Official Global Partner. Exciting times ahead as we leverage across our key geographical regions of EMEA, LATAM AND South-East Asia....
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2021-04-28
Huda Beauty sponsors NASCAR’s first female Arab driver Toni Breidinger
Iraqi beauty mogul Huda Kattan has announced that her brand Huda Beauty will sponsor NASCAR's first female Arab driver Toni Breidinger for her track debut at General Tire 200 at Talladega Speedway. Breidinger will drive the Huda Beauty 02 Chevrolet SS for Young's Motorsports at the events and will work with Kattan to shine a light on the importance of cultural representation and women’s empowerment, according to a released statement.“Toni Breidinger is a bad a** woman setting an incredible example for people around the world,” Kattan said in a released statement. “I am in awe of her accomplishments and so excited to watch her grow and continue to break barriers. Her efforts and successes are second to none and I couldn’t be prouder to support her during this incredible moment in her career and in her life. She is a walking representation of what our brand, Huda Beauty, stands for: Passion and Purpose. It was a no brainer for us to want to support her on this day – she is an absolute rock star! We’re rooting for you big time, Toni,” she added.For her part, the race driver said: “Huda was a big inspiration to me growing up. When I was younger, I used to sit in my room and pretend to make YouTube videos just like her and it feels like a full circle moment now that I get to work alongside her. I am beyond honored to continue to tell the story of the importance of inclusivity and diversity through our work together.” At just 21 years old, Breidinger holds 19 USAC wins — an all-time record high for any female driver.Source: https://www.arabnews.com/node/1848991/lifestyle...
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2021-04-28
Valvoline expands Hendrick Motorsports sponsorship to Larson and Byron
THE ORIGINAL MOTOR OIL ADDS PRIMARY RACES IN 2021-2022Valvoline has expanded its partnership with 13-time NASCAR Cup Series champions Hendrick Motorsports by adding primary sponsorship of playoff-contending drivers Kyle Larson and William Byron for the next two seasons.In both 2021 and 2022, America’s first motor oil brand will be a primary sponsor of Larson’s No. 5 Chevrolet Camaro ZL1 1LE for three Cup Series events and Byron’s No. 24 team for two. Valvoline’s five annual primary races is an increase of three over its program from 2018-2020.This season, Valvoline will be the primary sponsor of Larson, 28, in NASCAR’s June 20 return to Nashville Superspeedway, on Aug. 28 at Daytona International Speedway and in the Sept. 18 playoff race at Bristol Motor Speedway. Byron, 23, will drive Valvoline primary paint schemes May 9 at Darlington Raceway and in the Oct. 10 playoff event at the Charlotte ROVAL.“The NASCAR Cup Series, including the new dirt race at Bristol and new tracks this year, has been very exciting to watch, and we’ve been impressed by William and Kyle’s performances,” said Sam Mitchell, CEO of Valvoline. “The personal progress Kyle has made off the track has also been encouraging. I hope his example will lead people to learn about the lived experiences of others and work together to make our communities better for everyone.”To mark its first race with Larson, Valvoline will make a gift to the Kyle Larson Foundation, which the driver launched in March. At Nashville Superspeedway, the sponsor will donate $5 for each lap he completes and an additional $5,000 for a top-five finish by the No. 5 team.“To be a member of Team Valvoline is really cool for me,” Larson said. “In addition to what they do with Hendrick Motorsports, they’re a longtime supporter of grassroots racing, which is a huge passion of mine. I’m excited to work with a sponsor with so much history, and I truly appreciate the generous commitment they’ve already made to support our foundation and the ‘Drive for 5’ program. That level of confidence and partnership is really meaningful. I hope to repay them with trips to victory lane and important off-the-track work with the foundation and other initiatives.”Just 10 races into the season, Larson and Byron have each won races and are virtually locked into the 2021 NASCAR Cup Series playoffs. Larson is ninth in the standings with a victory at Las Vegas Motor Speedway while Byron is ranked fourth with a win at Homestead-Miami Speedway.“The events we get to run with Valvoline this year are awesome,” said Byron, who is a native of Charlotte, North Carolina. “We have a ‘throwback’ paint scheme coming for Darlington that fans are going to love. For me, the ROVAL is a special race because it’s my home track and in the playoffs. Valvoline is a major partner of Hendrick Motorsports. I’m looking forward to the chance to work more closely with them and do some fun things together.”Valvoline is the Official Lubricants Partner of Hendrick Motorsports with full-season associate sponsorship of the team’s four-car stable, which includes 2020 NASCAR champion Chase Elliott and three-time playoff contender Alex Bowman. Hendrick Motorsports has won two Cup Series titles (2016 and 2020) since it began using Valvoline products in its racing engines in 2014.“There’s tremendous energy around NASCAR this season,” said Rick Hendrick, owner of Hendrick Motorsports. “To see the enthusiasm of a partner like Valvoline to build on its already robust program and do more in the sport is very rewarding. Kyle and William are having strong years – each with a win already – and we look forward to seeing them in those iconic Valvoline colors. It’s a relationship we are extremely proud to grow.”TEAM VALVOLINE 2021 RACE SCHEDULE:May 9, Darlington Raceway (Byron)June 20, Nashville Superspeedway (Larson)Aug. 28, Daytona International Speedway (Larson)Sept. 18, Bristol Motor Speedway (Larson)*Oct. 10, Charlotte Motor Speedway ROVAL (Byron)**NASCAR Cup Series playoff raceSource: https://speedwaymedia.com/2021/04/27/valvoline-expands-hendrick-motorsports-sponsorship-to-larson-and-byron/...
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2021-04-23
PFL taps Twitter for new content partnership
Deal covers training, walk outs, real-time highlights and press conferences.MMA promotion to make content available on Twitter’s live event pageTie-up also includes ‘The Round Up’ live feed, allowing for more fan interaction during eventsThe Professional Fighters League (PFL) has announced a multifaceted partnership with social media platform Twitter.The tie-up will see content from the mixed martial arts (MMA) organisation made available on Twitter through its new live event page. This includes PFL fighter training, pre-fight walk outs, real-time highlights, post-event press conferences and other fight night content.The agreement also includes ‘The Round Up’, which is a live feed where influencers host a chat with fans during advert breaks and discuss the action. In addition, the PFL and Twitter will launch a hashmoji for fans tweeting about the event with #PFLMMA.“Twitter and PFL are looking forward to advancing the sport by delivering a premium viewing experience to the 550 million MMA fans worldwide,” said PFL chief executive Peter Murray. “Our partnership with Twitter, the place where MMA conversation thrives, will bring fans closer to the action by providing premium real time content for our global fanbase.”PFL strikes Globo broadcast deal for 2021 seasonTJ Adeshola, head of US sports partnerships at Twitter, added: “MMA fans on Twitter are very engaged, and they’re looking for creative new ways to experience fight content, directly within their timelines. The PFL delivers an innovative product for the MMA community on Twitter – and we look forward to bringing this epic partnership to life.”The PFL has also announced a new, multi-year partnership with DraftKings to becomes its official sportsbook and daily fantasy partner.The agreement will utilise the PFL’s SmartCage technology, which sees the promotion capture and distribute real-time fighter data and analytics. These are then integrated into each broadcast and across the league’s digital and social channels.The PFL says this data will eventually allow for ‘innovative and distinctive’ prop bets. For example, fans will be able to place a wager on whether or not a fighter will land a strike exceeding a certain speed.Live odds from DraftKings will also be integrated into each PFL event broadcast across ESPN networks and streaming platforms.Furthermore, DraftKings’ logos will be featured in and around the PFL fighting cage, with both parties also collaborating on exclusive, themed content across their social and digital platforms.The PFL returns for its third season on 23rd April in Atlantic City, New Jersey, having postponed its 2020 campaign due to Covid-19.Source: https://www.sportspromedia.com/news/pfl-twitter-content-partnership-highlights-mma...
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2021-04-23
Superstar gymnast Simone Biles is leaving Nike for a new partnership with Gap-owned athletic brand Athleta
 Gymnast Simone Biles is leaving Nike for a new partnership with apparel brand Athleta.  The five-time Olympic medalist has signed a deal with the Gap-owned athleticwear company that includes her own line of performance wear, according to The Wall Street Journal's Louise Radnofsky. Biles told The Journal that Athleta's core values and female-focused team led her to sign with the company. "I felt like it wasn't just about my achievements, it's what I stood for and how they were going to help me use my voice and also be a voice for females and kids," she said. "I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing." The Journal notes that despite Biles' sponsorship deal with Nike, which she signed in 2015, she has not been a major face of the brand, making only small appearances in advertisements. Biles is currently the best female gymnast in the world and is widely considered to be the greatest of all time.  Biles has 25 world-title medals, the most in the world — she's competed in just one Olympics, in Rio de Janeiro in 2016, where she took home four gold medals and one bronze. She plans to compete in the Tokyo games, which will be held this summer after being pushed due to the pandemic.  Nike confirmed that Biles' contract with the company had ended and told Insider that Nike will "continue to champion and celebrate all athletes." "We've always taken great pride in our leadership in supporting women in sport at all levels for close to 50 years as individual athletes, through their universities, national teams or their competitive leagues," the company said. Biles decision to leave the Nike roster follows several instances of female athletes reporting issues with the company. Allyson Felix, one of the most decorated sprinters in history, accused the company of failing to support her decision to become a mother in a bombshell op-ed she wrote for The New York Times in May 2019. According to Felix, during contract negotiations that coincided with her pregnancy, Nike offered her a 70% pay cut and refused to guarantee that Felix wouldn't be punished for being unable to perform her best after childbirth.  Felix signed a deal with Athleta in 2019.  Multiple other female runners, including Kara Goucher, Phoebe Wright, and Alysia Montaño, have spoke up about the pressure to perform during or immediately after their pregnancies or face reduced sponsorship payments from Nike. The company has since instituted a new maternity policy that does not penalize pregnant athletes.  In 2019, Mary Cain, a female sprinter who was signed to Nike's high-profile Oregon Project track team, told The New York Times that she was pressured to get "thinner, and thinner, and thinner" at the detriment of her health. Nike launched an internal investigation and said it would make internal changes to better support female athletes. Source: https://www.businessinsider.com/simone-biles-leaving-nike-for-athleta-partnership-2021-4...
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