2022-09-23
Chicago Bulls Name Motorola Mobility as Official Jersey Patch Partner
The Chicago Bulls announced a multiyear relationship with Chicago-based tech-giant Motorola Mobility, a Lenovo company, making it the Official Jersey Patch Partner of the Chicago Bulls. The partnership includes various marketing elements, community initiatives, digital assets, in-arena signage and more. Motorola is headquartered in the Merchandise Mart – the world’s largest commercial building and design center located in downtown Chicago – making it a natural Chicago-based jersey patch partner. Motorola is also an Official Global Partner and the Exclusive Mobile Smartphone Partner of the Chicago Bulls.“The Bulls and Motorola both have a strong connection to our shared hometown of Chicago, which played a role in establishing the foundation for our relationship,” said Bulls President Michael Reinsdorf. “We have worked together in the past, and it is exciting to see us take this significant step into a new, expanded partnership that will have local, national and global reach.” Beginning with the 2022-23 preseason, Motorola’s iconic “batwing” logo will be sewn onto the left chest of all editions of the Chicago Bulls jersey beginning with the Bulls’ first preseason game at the United Center against the New Orleans Pelicans on Tuesday, October 4. Motorola will also be the presenting partner of the team’s City Edition uniform and the Bulls’ first City Edition home game on Friday, November 18 against the Orlando Magic, which will also include a promotional item for fans.“Chicago is the place we’ve called home for many years and the Bulls have been an organization we’ve respected and cheered on throughout that time,” said Motorola President, North America Rudi Kalil. “Motorola and the Bulls not only share an immense amount of hometown pride, but also a passion for bringing people together through unique consumer experiences. We’re thrilled to bring our two brands together and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.”Motorola will receive prime brand integration displayed throughout the United Center and Bulls broadcasts on game days. Its logo will be prominently displayed courtside, through in-game scoreboard features and replays, across Bulls’ social media platforms through branded digital content, and on the team’s official website and fan communications. Bulls and Motorola will market their partnership both locally and internationally and create events and experiences for fans around the world.Motorola shares the Bulls’ commitment to using its resources to uplift and support underserved communities across Chicago and will collaborate with the team throughout the upcoming seasons on efforts that support community violence prevention initiatives....
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2022-09-23
Apple to Sponsor the Super Bowl Halftime Show
The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023, the league said on Thursday.The Super Bowl is usually the most watched television event of the year in the United States, and the halftime show has become a showcase, featuring such notable artists as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.Over 120 million viewers watched the 2022 Super Bowl LVI Halftime Show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Super Bowl LVII will be played on Sunday, Feb. 12, in Glendale, Ariz.The tie up will be a key promotional platform for Apple, which has been associated with music since 2001 when it introduced the iPod digital music player.Financial terms of the deal were not disclosed.Source: https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html#:~:text=Squawk%20Box-,The%20National%20Football%20League%20has%20reached%20a%20multiyear%20deal%20with,the%20league%20said%20on%20Thursday....
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2022-09-23
WFGIAC Announces Canadian Sports Sponsorship with Pinty's Grand Slam of Curling
World Financial Group Insurance Agency of Canada Inc. (WFGIAC) is pleased to announce its renewed sponsorship of the 2022 Pinty's Grand Slam of Curling, the premier international curling series. Owned and operated by Canadian sports brand Sportsnet since 2012, the Grand Slam series has grown to be a destination elite event for the best men's and women's teams from around the globe. Comprised of six events, the Grand Slam series awards $2.1 million in prize money throughout the curling season. With this sponsorship, WFGIAC will receive incredible in-venue branding opportunities, such as ad placements on the event boards and in-ice and expanded exposure for the brand throughout the 2022-23 Grand Slam season. In addition to season sponsorship opportunities, WFGIAC will serve as title sponsor for the World Financial Group Masters curling event, set to take place December 6-11, 2022, in Oakville, Ontario, Canada. Along with in-venue opportunities, this partnership will include WFGIAC commercial spots on national television live on Sportsnet during exclusive Grand Slam coverage, plus targeted digital ad units as well as sole sponsor in the Life Insurance category. "This opportunity will provide WFG a chance to increase awareness across the country, as well as brand recognition, prospective sales and recruits," said Rick Williams, President, WFGIAC. "WFG will be able to reach a broad audience and showcase our mission to offer financial education to many more individuals, families, and businesses across our different communities." ...
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2022-09-22
Football Australia and Socceroos score fresh partnership with Subway
​Football Australia is delighted to unveil Subway as the new naming rights partner of the country’s much-loved National Senior Men’s Football Team, the Socceroos.The record-breaking, three-year partnership is the largest ever national team sponsorship deal in Australian football history and sees the world’s largest sandwich chain - with more than 37,000 locations globally - secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.As part of the game-changing deal, Subway also becomes an Official Partner of the CommBank Matildas and the Australia Cup, the largest knock-out competition in Australia with over 700 teams from all corners of the country entering each year. Subway will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams, and the Australia Cup.Upon announcing the new partnership with Subway, Football Australia Chief Executive Officer James Johnson said: “We are thrilled to welcome Subway as the naming rights partner of the now, Subway Socceroos and our men’s national youth teams for the next three years. We are also pleased to see Subway join as a partner of the Australia Cup, as we approach a history making Australia Cup Final on 1 October at CommBank Stadium in Sydney,” Johnson said.“Subway joins us at a time of unprecedented interest and growth in Australian football. The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market and this record-breaking partnership, which follows a series of other commercial announcements over the past two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public. It also continues our efforts to work with brands which align with our own values and as the top-ranked company on YouGov’s Dining and Quality Rating Standards, we are delighted to be working with another high performing team.“The Subway partnership announcement is highlighted by the Centenary celebrations of the Subway Socceroos, as they build towards a sixth FIFA World CupTM appearance later this year and coincides with the team’s Farewell match against New Zealand in Brisbane. “To add further to our Centenary celebrations, we have recently partnered with the Royal Australian Mint to launch a limited edition 2022 Socceroos Centenary $2 Coin, and Australia Post which has released two new stamps commemorating 100 years of the Australian men’s national football team. “We are delighted that together with Subway, we can write the next chapter of Australian football and we welcome them to the Football Australia family,” Johnson concluded.With over 1200 store locations across Australia, Subway is the ideal stop for families and athletes across the globe looking to make better choices and fuel their days and practices with better options like sandwiches made with fresh ingredients, from freshly baked bread, to crisp veggies, and a variety of toppings and sauces.Subway Country Director for Australia and New Zealand, Shane Bracken said he was excited by the opportunities ahead and acknowledged the similarities and values that Subway and Football Australia shared.“This is a partnership of two iconic brands and binds together a sandwich chain enjoyed by millions worldwide and a sport that millions play, participate in and support across the globe,” Mr Bracken said.“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes. “Our Aussie football stars have a huge few years ahead of them and Subway is looking forward to being part of the journey and helping make the game of football even bigger than it is right now. “From one green and gold team to another – we’ll be cheering from the sidelines and across our stores,” Mr Bracken concluded.The parties will officially launch the partnership at the Socceroos Centenary and Farewell match ahead of the FIFA World Cup Qatar 2022TM at Suncorp Stadium in Brisbane tonight (kick-off at 8pm AEST).As part of this three-year partnership, Subway will receive front of jersey branding across men’s national teams training and off-field apparel, as well as both Subway Socceroos and CommBank Matildas’ player mascots. Football Australia and Subway will also collaborate on branded content, exclusive customer experiences and matchday activations, and Subway will promote the partnership through heavy integration into their above the line marketing activities....
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2022-09-21
Toronto Maple Leafs Partner with Dairy Farmers of Ontario
“Milk” patch to be featured on team sweaters starting this seasonThe Toronto Maple Leafs today announced that Dairy Farmers of Ontario’s “Milk” patch will appear on all the team’s game sweaters starting this NHL season, building on the two organizations’ multi-year partnership to support healthy active living, community programming and access to hockey for players and fans everywhere.The multi-year agreement comes into effect as the NHL introduces a sweater partner branding program to all clubs this season.“Just as milk nourishes healthy bodies, Ontario’s dairy farming families proudly nourish healthy communities, and that’s been the focus of our ongoing partnership with the Toronto Maple Leafs,” said Cheryl Smith, CEO of Dairy Farmers of Ontario (DFO). “Placing our Milk logo on the Leafs’ sweaters is a symbol of this shared commitment, and of milk’s role in building strong bodies and healthy lives.”DFO’s “Milk” insignia will appear in the upper right chest area of the Maple Leafs’ home, road and specialty sweaters. Fans will first see it in action as the Maple Leafs open their pre-season exhibition schedule with a double-header against the Ottawa Senators at Scotiabank Arena on Saturday, Sept. 24 (1 p.m. and 7 p.m. start times).To celebrate the enhanced Maple Leafs partnership, DFO will provide 5,000 tickets to the game to community youth groups, providing more access to hockey for young fans who might not otherwise have the opportunity to attend a Maple Leafs game. DFO’s partnership with the Maple Leafs and MLSE will include even more grassroots and community programming to support healthy active living and access to the game of hockey for all players and fans.“Given our pride in our partnership with Dairy Farmers of Ontario, and the immense benefits of milk to both elite and everyday athletes, it’s a perfect fit to see the blue-and-white Milk logo on the Maple Leafs’ iconic blue-and-white sweaters," said Jordan Vader, Senior Vice President, Global Partnerships, at MLSE. "Alongside MLSE and DFO’s shared values of support for grassroots initiatives, we look forward to further grow our partnership to reach the next generation of fans and give back to communities across Ontario.”...
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2022-09-20
Avocados from Peru is Now the Official Avocado and Superfood of the Los Angeles Rams
Avocados From Peru (AFP) is teaming up this season with the World Champion Los Angeles Rams as the team's official avocado and superfood. Starting on Sunday, September 18, through October 24, 2022, fans will have an opportunity to win the Avo-Rams custom electric vehicle, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience. Fans will be able to enter the Avo-Rams EV Sweepstakes by visiting therams.com/avocados.The three finalists will be announced on October 30, 2022, during pregame of the Rams game at SoFi Stadium.In celebration of the partnership, the Rams will release the team's Official Guacamole Recipe, highlighting its official superfood on the "So Yummy!" social media channels to commemorate National Guacamole Day on September 16."Avocados from Peru is honored to be the official avocado and superfood of the Los Angeles Rams. We are excited to partner with the World Champions on this unique and monumental sweepstakes, which includes other activation elements that truly make this the first of its kind marketing partnership," said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. "Avocados are a key ingredient of the football game-day experience for many fans and our launch of the Rams Official Guacamole Recipe will provide the perfect addition to any tailgate or homegate.""The Rams are excited to partner with Avocados from Peru this season," said Jen Prince, Chief Commercial Officer of the Los Angeles Rams. "The full slate of programming was thoughtfully designed to celebrate health and the environment while delivering a unique experience for fans on gamedays and beyond. We're very eager to see this come to life."The partnership also includes a robust digital and physical brand awareness activation campaign, such as banner ads on the Rams Mobile App, a custom vehicle display in American Airlines Plaza on Rams gamedays, radio advertising in both Rams English and Spanish radio broadcasts, and additional digital content promoting guacamole recipes with AFP avocados.AFP avocados will also be available to purchase for a limited time this football season in select Albertsons, Vons, Pavilions (AVP) locations in the Southern California region. AVP is the official grocery partner of the Los Angeles Rams....
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2022-09-20
BAFFIN Announces Partnership With Canada Ocean Racing
CANADIAN BRAND TO SPONSOR NEW OFFSHORE SAILING CAMPAIGN Baffin is proud to announce its sponsorship of Canada Ocean Racing's Tour of Canada 2022. The new Canadian offshore sailing team, led by Scott Shawyer will compete in the IMOCA Globe Series, a series of offshore races including solo and double handed transatlantic crossings, leading to the pinnacle event, the Vendée Globe in 2028. Baffin is an industry leading, Canadian footwear brand – with its core focus and expertise being technically advanced outerwear. Baffin engineers, tests, and manufactures some of the world's best-performing footwear for the outdoors and industrial jobsites alike. Taken to the ends of the Earth and to the most extreme environments on the planet, Baffin provides extreme outdoor protection that allows customers to challenge themselves in their coldest adventures. This partnership merges two Canadian organizations who share a passion for adventure and tenacity. Canada Ocean Racing's Scott Shawyer aims to become the first Canadian to complete the pinnacle event in offshore sailing, widely regarded as the toughest sporting challenge on the planet. The Vendée Globe challenges solo sailors to race 24 hours a day for eighty days straight. Sailing in the most remote oceans on the planet, the route is 42,000 kilometres circumnavigating four oceans, around the world, non-stop and without assistance. Backed by renowned British sailor Alex Thomson, the Canada Ocean Racing team will compete in a series of races and hope to inspire the development of offshore sailing in Canada. "At Baffin, we make products for individuals who are seeking to achieve the extraordinary and that is why we are honoured to support Scott and Canada Ocean Racing as they begin their extraordinary journeys," says Paul Hubner, President at Baffin. "As someone who has trekked to the most remote places on Earth, I understand the dedication and mental toughness their team will require to succeed and am excited to be along for the ride, providing them with the products they need to feel confident and stay warm when they reach the most extreme environments along the way." Baffin believes in real-world testing, bringing products to the most extreme environments on Earth themselves, so they know the product will succeed for end-users. This philosophy has found Baffin and a global team of product testers wearing the products all around the globe, including to The North and South Poles, Baffin Island, Mt. Everest, mountain ranges in the United States and Canada and around the Great Lakes. These expeditions have inspired Baffin's Real-World Testing™ (RWT™) level evolution, a system which helps to recommend comfort levels associated with Baffin footwear. During this partnership the Canada Ocean Racing team will become members of this global testing team and will be able to give first-person feedback and insights into the products they wear and how they lived up to the expectations set forth in these obscure areas and extreme conditions. The diversity of climates the team will experience on these long sailing journeys provides them an opportunity to test all the different levels of the RWT™ system, from Polar Rated products, made for the coldest moments on Earth to Elemental Rated products, made for foundational and functional performance. ...
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2022-09-20
HAVAL H6 GT Makes an Impressive Appearance, GWM Sponsors Rugby World Cup Sevens 2022
On September 9, GWM HAVAL H6 GT showed up at Rugby World Cup Sevens 2022 in South Africa, setting off an upsurge of enthusiasm for the coupe SUV visual experience. HAVAL brand sets up a static HAVAL H6 GT experience area outside the Cape Town Stadium, which gives rugby fans and other audiences a chance to experience its unique sports coupe styling closely. HAVAL H6 GT adopts a bio-inspired aesthetic design, which integrates a shark's vigorous posture with the body modelling, making it looks very sporty. The sides of the HAVAL H6 GT adopt many personalized design details for embellishment, including smooth and rugged lines, fastback shape, and double rear trim spoilers. These details further emphasize the model's sense of style and sportiness. Actually, in the first week of September, HAVAL H6 GT held a media test drive in South Africa. TopGear.co.za, SAGMJ, and other local authoritative media all expressed their recognition of this model. "HAVAL H6 GT integrates the practicality of conventional H6 with modern styling. There is no doubt that it will be well-received by local SUV buyers," commented by TopGear.co.za, a local specialist auto website. "HAVAL H6 GT is reshaping the appearance of SUVs. This sportier model provides a different product for the H6 SUV, and also complements the currently unique stylistic language of HAVAL H6," commented by the South African Guild of Mobility Journalists (SAGMJ). HAVAL H6 GT has also equipped with a track mode and an exhaust sound wave system, to give global test drivers a sportier driving experience. Conrad Groenewald, HAVAL South Africa Chief Operations Officer, said "HAVAL is bringing the brand to consumers in a format that resonates with the market via sponsoring events such as the Rugby World Cup Sevens." In July this year, HAVAL H6 GT also appeared at Red Bull Quicksand in South Africa, giving spectators a more tangible sense of the coupe SUV's charm. In the Australian market, HAVAL has continuously brought its models and users closer together through cooperation with City2Surf, which is popular among young people. Except for the HAVAL H6 GT, to meet the differentiated needs of varied worldwide users, the HAVAL H6 family has also been constantly expanding its product lineups by launching a variety of models including the fuel-powered version H6 and HEV/PHEV hybrid version. GWM HAVAL H6 family plans to launch different versions of products in multiple markets worldwide in the nearly future and hope providing personalized experiences to more users. ...
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2022-09-15
24h Tremblant Announces Major Partnership with Sun Life
The 24h Tremblant announced today that it has signed a three-year agreement with Sun Life, making the insurance giant the event's exclusive presenting sponsor. This important partnership will boost the event's momentum over the next few years. Coming on the heels of pandemic challenges, this support spells welcome news for the future of the 24h Tremblant. Sun Life's financial contribution allows the organization and participants to focus entirely on raising funds for children's causes. And we are witnessing the enthusiasm: more than 320 teams have already signed up. At this rate, our goal of 500 teams in 2022 is well within reach! "Sun Life is pleased to be associated with this major winter sports challenge, a favourite with sports enthusiasts for the past 21 years," said Robert Dumas, president and CEO of Sun Life Quebec. "At Sun Life, we're building a healthy future for our clients, employees, and communities. We share the values of wellness and surpassing oneself that are promoted by 24h Tremblant. We are looking forward to being at the starting line on December 10." "We are very pleased to have Sun Life join us as a major partner for our 22nd edition on the mountain," said Simon St-Arnaud, executive producer of the 24h. "This alliance is much more than financial support. Sun Life will participate actively in the event with its own teams, which are doing their own donation drives, and improving the experience in many ways for participants. That is the definition of a real partnership." The next edition of the 24h Tremblant takes place this coming December 9 to 11. Skiers, runners and walkers are invited to join the event and experience a weekend of sports and fun in support of children's causes. A notable new feature this year is that alpine touring has been added to the disciplines. Details and registration: 24htremblant.com Sun Life in the community Sun Life is committed to building sustainable, healthier communities for life. Community wellness is an important part of its sustainability commitment. By actively supporting the communities in which Sun Life lives and works, the organization can help build a positive environment for Clients, employees, advisors, and shareholders. Its philanthropic support focuses on health, with an emphasis on diabetes awareness, prevention, and care initiatives. Mental health is also a key priority, with support for programs and organizations with an emphasis on building resilience and coping skills. Sun Life also partners with sports properties in key markets to further our commitment to healthy and active living. Its employees and advisors take great pride in volunteering more than 16,000 hours each year and contribute to making life brighter for individuals and families across Canada. Learn more about Sun Life in the community. ...
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2022-09-15
BMO kicks-off partnership with international soccer star Alphonso Davies with a new campaign to grow the game together
BMO is featuring one of the world's biggest stars in a new campaign BMO Financial Group, the bank of soccer, is celebrating Canada's continued emergence in the world's most popular sport with a new campaign featuring one of the country's global superstars.   Developed by FCB Canada, the "#BMOGrowTheGame" campaign is built around seven spots featuring the BMO banker (played for the past three years by New Girl actor Lamorne Morris) alongside Canada men's national team member and FC Bayern Munich star Alphonso Davies—who recently inked a five-year deal as a BMO soccer ambassador. The production took place in Davies' hometown of Edmonton, Alberta at a local pitch where he used to play. Following the shoot, BMO hosted a practice clinic for local youth players and surprised them with Davies as their coach. "Being a part of this campaign was a great start to my partnership with BMO, and getting to surprise the kids at the clinic in my hometown was even better," says Davies. "I am excited for what's to come." The campaign is intended to showcase BMO's continued commitment to soccer at both the grassroots and professional level. BMO was the first major bank to heavily invest in soccer sponsorship in Canada and has been doing so, at all levels. Since 2005 BMO has committed more than $25 million to growing the game. "BMO's partnership with Alphonso Davies reflects our mutual commitment to growing the game of soccer in Canada and inspiring the next generation of youth," said Catherine Roche, Chief Marketing Officer, BMO Financial Group. "Our campaign reflects our passion as the bank of soccer." BMO sponsors more than 70 clubs representing 920 teams and approximately 13,000 youth players every year across Canada. These sponsorships, of various club academies, have led to the development of athletes who are thriving in the game at various professional levels. Starting in September, the campaign will run in paid media including MLS and World Cup broadcast, YouTube and Twitch. Each video features the BMO banker and Davies demonstrating their respective skills: banking and soccer. In addition to the :15 ads, there are 15-20 pieces of content from the BMO youth clinic developed for social channels including Twitter, TikTok and Instagram. "Combining the world of finance with the world of football is naturally funny but what makes this campaign shine is the chemistry between Alphonso and BMO," said Jeremiah McNama, Executive Creative Director at FCB. "The end result is smart and playful, while demonstrating BMO's dedication to the game." The campaign comes as Canadian soccer is enjoying a moment on the world stage. View the campaign: #BMOGrowTheGame Keep Up#BMOGrowTheGame Keep Up – Continued#BMOGrowTheGame Save#BMOGrowTheGame Moves#BMOGrowTheGame Post Game#BMOGrowTheGame Half-Time Snacks#BMOGrowTheGame Resume ...
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