2020-02-13
Coles supermarket signs A$3m-per-year AFL sponsorship
The AFL today welcomes an exciting new partnership, announcing Coles as the Official Supermarket of the AFL and AFLW in an exclusive five-year deal.Coles is investing in both women’s and men’s football from grassroots local footy to the elite professional game, with the alignment of a healthy lifestyle at the heart of the partnership.Across the partnership, Coles and the AFL will work together and focus on issues that are of importance to both organisations, including health, nutrition, inclusion and community support, ensuring ‘Good things’ are prioritised at all levels of the game.The famous Coles red logo will also take centre stage on the centre circle from the start of the 2020 AFL Toyota Premiership Season.In addition to the partnership, Coles will support the AFL’s State Of Origin Bushfire Appeal Double Header, with Coles volunteers to assist with fundraising for the AFL’s Community Relief Fund, which will help rebuild and repair facilities at affected communities around Australia.AFL General Manager Commercial Kylie Rogers welcomed the partnership with Coles and the extra support for the AFL’s Bushfire Community Relief Fund.“We are thrilled to be uniting with one of Australia’s most recognisable and trusted brands. The partnership is a natural fit, with both the AFL and Coles dedicated to giving back to local communities and providing opportunities for all Australians,” Ms Rogers said.“Our commitment to each other ensures we can continue to invest back into our sport to promote participation and growth at all levels of the game.”Coles Chief Marketing Officer Lisa Ronson said the partnership would help promote the development of the game in communities across Australia."As two Australian organisations with more than 100 years of history behind us, Coles is delighted to be embarking on this journey with the AFL family. Coles’ purpose to sustainably feed all Australians and help them live happier, healthier lives is very much aligned to the positive influence the AFL has across the country,” Ms Ronson said.“This partnership will help make a positive difference to the enjoyment of the women’s and men’s games which are loved, played and watched by so many of our customers and team members.”Click here to view Coles' profile....
2020-02-13
Forever Living sponsors Olympic Skeleton racer Akwasi Frimpong
Forever Living Products is proud to announce that Olympic Skeleton athlete Akwasi Frimpong will represent Forever as a company brand ambassador.Akwasi made history in 2018 when he became the first and only Skeleton athlete from Ghana to compete in the Winter Olympics. He is hopeful once again and this time he plans to change the sporting history for his birthplace, Ghana, by competing and medaling in the 2022 Winter Olympic Games in Beijing, China."We are thrilled to welcome Akwasi to the Forever family," says Nick Woodward-Shaw, Forever Living's executive vice president of communications. "Not only does he embody so many values of our company and culture, but he also embodies that entrepreneurial spirit that will inspire our Forever Business Owners across many areas of their lives. Akwasi's spirit and energy is contagious!"It was an uphill path to competing on the world stage for Akwasi. However, his incredibly positive attitude combined with his hard work and persistence keeps him grounded and focused on his future goals. He is determined to become the first African Winter Olympics medalist and inspire other underdogs to never give up on their dreams. So far, Akwasi has earned more than a dozen medals competing in international sporting events. He is also an entrepreneur and motivational speaker."I'm humbled and grateful to partner with Forever Living," Akwasi says. "This partnership encourages me to continue working toward the 2022 Olympic Games and represent team Forever Living with pride and to continue positively inspiring the youth and all the underdogs who have big dreams." Akwasi is a big fan of products like Forever Supergreens™, Forever Aloe Vera Gel® and other supplements that have become a key part of his training routine.Click here to view Forever Living's profile....
2020-02-11
BioSteel Named Official Sports Drink of the Brooklyn Nets and Barclays Center
BioSteel Sports Nutrition Inc. ("BioSteel") has been named The Official Sports Drink of the Brooklyn Nets and Barclays Center, the company's first major partnership with a professional U.S. sports team.The multi-year agreement includes significant BioSteel branding at Barclays Center for all Nets games, as well as signage integrated at HSS Training Center, the Nets' state-of-the-art practice facility in Brooklyn. Integration at these facilities will incorporate a variety of elements such as digital and static signage throughout the venues, including the media backdrops, and the centerhung scoreboard at Barclays Center. In the second year of the partnership, BioSteel will receive branding on the Nets' and visiting teams' benches during all of the team's home games.Founded in 2009, BioSteel's focus on premium natural ingredients, product transparency, and identifying the essential nutrients needed to power physical activity has led to the brand achieving a reputation for being the hydration product provider of choice for high-performance athletes."The Brooklyn Nets have been using BioSteel products for years, and becoming our official sports drink partner is a natural evolution of our relationship," said Bryan Calka, Senior Vice President of Global Partnerships at BSE Global. "Sports nutrition is of the utmost importance to our team, and we are looking forward to expanding our work with BioSteel as it continues to lead the way in nutritional support for athletes everywhere.""We commend the Brooklyn Nets for making a healthy choice by partnering with a sugar-free sports drink company," said Co-CEO, Co-Founder, and former NHLer, Michael Cammalleri. "With this alliance, BioSteel tips off one of many major US-based marketing initiatives that we will be rolling out this year as we rapidly expand our presence in the United States."Originally formulated for professional athletes, BioSteel's products have gained mainstream popularity due to the authenticity of the brand's partnerships and the quality and efficacy of its products. This relationship allows BioSteel to continue to tell an authentic story that started in the locker room and is now spilling over to the mass retail market.Click here to view Biosteel's profile....
2020-02-11
YETI NAMED OFFICIAL JERSEY PARTNER OF AUSTIN FC
LEGENDARY AUSTIN-BASED PREMIUM OUTDOOR BRAND SIGNS AS OFFICIAL JERSEY PARTNER OF AUSTIN FC AND BECOMES FOUNDING PARTNER OF HOMETOWN’S FIRST AND ONLY MAJOR LEAGUE TEAM.Austin FC, the 27th Club in Major League Soccer (MLS), announced today that it has entered into a historic multiyear sponsorship agreement with YETI (NYSE: YETI), the Austin-based leading premium outdoor brand best known for its iconic coolers, drinkware, and outdoor equipment. This landmark agreement between two Austin brands will grant YETI rights to become the Club’s Official Jersey Partner and newest Founding Partner, marking the global brand’s formal entry into both professional soccer and eSports. As the Club’s Official Jersey Partner, YETI will feature prominently within the fabric of Austin FC’s visual identity when the Club begins MLS competition in Spring 2021. Austin FC will release two jerseys with YETI integration ahead of the Club’s inaugural 2021 season, including the first jersey design which is slated for release during the 2020 Holiday season and a second jersey design presently targeted for release in early 2021. Upon release of the first jersey design, all authentic and replica Austin FC jerseys, including men’s, women’s, and youth sizes sold online and at retail locations, will proudly display the YETI brand at the center of the chest, including all jerseys worn by Austin FC’s First Team and Academy players during official competitions. In addition, YETI will be incorporated within digital eSports arena jerseys and future iterations of EA SPORTS FIFA gaming products that feature Austin FC teams and players. YETI will launch a series of outdoor lifestyle products featuring the Austin FC badge at retail locations in 2020, and YETI products will also be integrated throughout Austin FC’s 20,500+ seat stadium (presently under construction at 10414 McKalla Place in Austin and on-schedule to open in Spring 2021). The agreement will also feature YETI as a presenting sponsor of Austin FC’s sustainability efforts. The partnership with YETI, a brand deeply rooted in conservation and supporting outdoor lifestyles, offers a platform for both Austin brands to launch green initiatives that include the development of comprehensive recycling, compost and water refill policies and practices at Austin FC’s stadium. In addition, YETI and Austin FC will have the opportunity to partner in leaguewide programming such as MLS Greener Goals week and the limited-edition, eco-friendly jersey product designed for Earth Week. “YETI has established itself as an Austin icon,” said Andy Loughnane, President of Austin FC. “YETI is an internationally acclaimed brand with passionate supporters who lead active lifestyles and embody the creative energy often found in our sport and widely found in Austin, and Austin FC is elated to begin our journey in MLS alongside an Austin legend.” “We’re incredibly grateful for the support Austin has provided to YETI since our founding, and we’re thrilled to return the favor to our community by partnering with Austin FC as they make their Major League Soccer debut,” said Matt Reintjes, President and CEO at YETI. In addition to being named Official Jersey Partner of Austin FC and a Founding Partner of Austin FC Stadium, YETI will receive designation as Official and Exclusive Outdoor Partner of Austin FC, Official and Exclusive Drinkware Partner of Austin FC, and Official and Exclusive Cooler Partner of Austin FC.Click here to view Yeti's profile....
2020-02-07
Plano Balloon Festival Names Central Market as New Title Sponsor
Hot Air Balloon Capital of Texas Hosts 90,000 Attendees in September 2020Plano Balloon Festival, Inc. announces Central Market as the new title sponsor for the annual event set for Sept. 18-20, 2020. The three-day Festival, which began in 1980, has grown into the largest hot air balloon event in Plano and within the Lone Star State. The City of Plano is the Official Hot Air Balloon Capital of Texas and hosts more than 90,000 attendees during Festival weekend at Oak Point Park & Nature Preserve.The Festival and Central Market are both passionate about creating unforgettable experiences for people within the community. Central Market initially stepped in as a sponsor of the Kids Fun Zone, then the Plano Balloon Festival Races, and in 2019 served event attendees fresh food, like their signature grilled cheese sandwiches from a food concession booth at the Festival."For the past 10 years, Central Market has been a key stakeholder with the Plano Balloon Festival as the sponsor of the Kids Fun Zone and on-site food concessionaire. With the start of a new decade for the Festival, we are excited to showcase Central Market as the Title Sponsor of the Plano Balloon Festival. Thank you, Central Market, for your generous investment and commitment to the Festival, Plano and Collin County; we are most appreciative of your support," states Plano Balloon Festival, Inc. Executive Director, Jo Via.Foodies know that Central Market is "Really Into Food." The store that thinks beyond the plate  even whipped up their own hot air balloon "Whisk Away." The iconic green and white colors stripe the envelope. Local pilot Scott Vesely inflated the new balloon on Aug. 13, 2018, in the parking lot of the Plano location. It has since flown in the Plano Balloon Festival and travels to Austin, Houston, and San Antonio for Central Market events."Central Market makes it a priority to be integrated into the neighborhoods in which we operate and collaborate on local community initiatives," said Mabrie Jackson, director of public affairs, Central Market/H-E-B. "The Plano Balloon Festival is the signature event of Plano and beyond. We're thrilled to be able to increase our sponsorship to the title level this year and support this tradition that brings so much community spirit, beauty and notoriety to our area."The Central Market Plano Balloon Festival & Run begins on Friday, September 18, at 4:00 p.m. with approximately 50 hot air balloons and three days of scheduled balloon activities. The Festival is made possible by more than 3,000 volunteers and 50 local non-profit organizations that willingly donate their time in support of this longstanding community event.Additional attractions include the KDFW FOX 4 Community Stage, the RE/MAX of Texas Parachute Team. The Spectacular Fireworks Show has been beautifully designed by Pyrotex since 1999. The Plano Balloon Festival Half Marathon, 10K, 5K and 1K races take place on Saturday, Sept. 19, 2020, and Sunday, Sept. 20, 2020.  www.pbfraces.org.   Click here to view Central Market's profile....
2020-02-07
Toronto Defiant and SkipTheDishes Sign Multi-Year Agreement
SkipTheDishes becomes the Official Food Delivery Service of the Toronto DefiantSkipTheDishes, Canada's leading and largest food delivery network and OverActive Media (OAM), owners of the Toronto Defiant of the Overwatch League, announced today a multi-year deal, naming them the team's Official Food Delivery Service.The partnership will see SkipTheDishes creating unique experiences for players and fans at upcoming Defiant Homestand Weekends (April 18-19, 2020 and August 8-9, 2020) at Roy Thomson Hall in Toronto. Fans watching the livestream from home will also be able to participate with unique social media collaborations between both brands that will include giveaways and contesting through select Defiant players named as SkipTheDishes brand ambassadors."The food category is a competitive partnership category, and we are thrilled to be welcoming the leading brand in Canada into the OAM family," said Tyler Keenan, VP of Global Partnerships, OverActive Media. "Our home games are going to be the highest expression of our Toronto Defiant brand this season and having a partner like SkipTheDishes alongside us, will make a substantial difference to the fan experience."  "We're ecstatic to be partnering with the Toronto Defiant of the Overwatch League," said Robert Payne, Vice President, National Partnerships, SkipTheDishes. "We can't wait to add to the live fan experience at upcoming home games by delivering a unique experience to both players and fans.” SkipTheDishes joins Bell, Canon, and Universal Music Canada as the latest brand to join the OAM corporate partnerships family.Click here to view SkipTheDishes' profile....
2020-02-05
NFL Sponsorships Driven By Gambling Industry
The NFL is nothing short of a royal sports betting cash cow. This is also the biggest reason behind its 32 football franchises having attracted in excess of $1.47 billion in sponsorship revenue for the period 2019-2020 alone. That’s a single season of national football league with revenue representing a smashing 6% increase when compared to the previous season’s $1.39 billion. Definitely not bad going at all.Most of this was thanks to some 350 new sponsorship deals having realised this past season; these in addition to the 1,500 deals already previously in place as a spill-over from last year. And not surprisingly, according to industry experts IEG, much of the season-on-season growth is directly connected to gambling sponsorships.NFL Gives Gambling Thumb-UpAugust 2018 saw the National Football League give the green light for gambling sponsorships of NFL league games. Even though advertisements were banned from including direct connotations for fear of a backlash from anti-betting activists, the NFL recently made a surprise-move in a completely different direction when it announced that it will effectively be embracing gambling and sports betting in a much more open way by moving the NFL draft to Las Vegas.This is a definite defiance of age-old tradition on the part of the league, but not an entirely unexpected one; especially not in certain circles; when considering the massive success achieved by the sports betting industry ever since it legalised and declared officially regulated back in 2018. It is, after all, a multi-billion dollar a year industry and one that has gained massive support from a variety of unexpected sources in recent times.Name-Change Is Most TellingSo enormously supportive has the NFL become of gambling-related sponsorships, that it has officially renamed the Oakland Raiders to the Las Vegas Raiders. The new name will officially be in effect as from the 2020-2021 season onwards and truly marks a 180-turn around on the part of the world’s most popular and profitable sports league.Gambling sponsorships of major sports leagues will continue to grow together with the sports betting boom. The NFL, in particular, seems more open now to the idea of cross-industry associations than ever before in the history of the league. This is explicitly evident that the league has been accepting sponsorships from a variety of completely unrelated industries, including cryptocurrencies, big fashion name brand retailers and meat substitution producers. The times are indeed eventually a’ changing.Article by Ben Hamill as posted on Gaming Post....
2020-02-05
Subaru Canada Continues Title Sponsorship of Expanded Subaru Triathlon Series
Long standing partnership with Trisport Events Inc. extended through 2022 Canadian triathlon seasonSubaru Canada will once again be the title sponsor of the Subaru Triathlon Series, Subaru IRONMAN 70.3 Muskoka and Subaru Iron Girl CanadaOwen Sound added as a stop on the Subaru Triathlon Series for the upcoming seasonSubaru Canada, Inc. (SCI), together with Trisport Events, Inc. are excited to announce the extension of their long-standing partnership, through the 2022 Canadian triathlon season.The Subaru-Trisport partnership will include title sponsorship of all Subaru Triathlon Series races in Ontario, including: Milton, Guelph Lake I and II, Niagara, Orillia, and newly added Owen Sound. SCI will also be the title sponsor for the Subaru IRONMAN 70.3 Muskoka and Subaru Iron Girl Canada."Subaru is dedicated and proud to continually promote healthy lifestyles for Canadians of all-ages, supporting the Subaru Triathlon Series events," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. "Our commitment is reflected in all of our current triathlon sponsorships and we are excited to work with Trisport as the series expands."Subaru's involvement with triathlon events in Canada dates back to the early 1990s, supporting many events from coast-to-coast. Competitors of all-ages and skill levels participate in a range of events, through the Subaru Triathlon Series, and the women's only Subaru Iron Girl Canada."We look forward to continuing to work with Subaru to offer world class events for all athletes - children, newcomers, returning athletes and those looking to qualify for the IRONMAN 70.3 World Championships," said Nick Stoehr, President of Trisport Events Inc. Trisport has something for everyone and Subaru Canada helps us bring it to the masses."For more information on the Subaru Triathlon Series, visit www.trisportcanada.com.  For more information on the IRONMAN and Iron Girl brands and global event series, visit www.ironman.com.  For more information on Subaru Canada, Inc., visit www.subaru.ca. Click here to view Subaru Canada's profile....
2020-02-04
Naturally Splendid’s Natera Sport(TM) Bites Expands 2020 Marketing Program Named Official Snack of the Maple Leaf Junior Golf Tour
Naturally Splendid Enterprises Ltd. is pleased to provide details of the 2020 Natera Sport(TM) Bite marketing strategy.Natera Sport(TM) Bites, formulated by Naturally Splendid Advisor and PGA Health Practitioner, Dr. Stuart Love, provides athletes the nutrition their body requires to sustain energy, reduce inflammation, increasing stamina and overall performance.Given the popularity of Natera Sport(TM) Bites, particularly in the golf community, the Company has developed a specific marketing and distribution strategy for 2020. Although golf is the initial market that Natera(TM) Sport Bites will be marketed to, the distribution strategy includes expanding to other sports and active lifestyle consumers. Golf in North America is well over an $84 billion industry annually, that is adapting to cultural and behavioral shifts, like many other aspects of society, according to The National Golf Foundations 2019 Golf Industry Report Overview.Company CEO Mr. J. Craig Goodwin states, “Next week is a big week for us. Natera Sport(TM) Bites are a feature product in one of the pavilions at the Genesis Invitational PGA Tournament, hosted by professional golfer Tiger Woods. In addition to the Genesis Invitational, we will be continuing with the PGA of BC sponsorship program and are proud now to add The Maple Leaf Junior Golf Tour to our marketing strategy”.Natera Sport(TM) Bites, have been named the Official Snack of the Maple Leaf Junior Golf Tour. Naturally Splendid is proud to support the number-one played Junior Golf Tour for junior golfers across the country further extending their distribution opportunities.The Maple Leaf Junior Golf Tour is Canada’s number one-played Junior Golf Tour as well as the only national junior tour run exclusively by PGA of Canada Professionals and the ‘Road to College Golf’ in Canada. The MJT hosts close to 90 events across Canada, including free Ford Go Golf Junior Clinics, the MJT Mini Tour for 7-12-year old’s and multi-day events for competitive players aged 11-19 which also offer qualifiers for international tournaments. The program offers annual awards, scholarships, and player incentives to help reward performance and participation throughout each season. MJT alumni include many Professional Tour players and PGA of Canada Professionals, as well as Canadian Amateur, National and Provincial Junior Champions. The MJT aims to develop champions, in golf and in life, promoting the game from grassroots through to the provincial, national, university and professional levels.“It is exciting to introduce the new Natera Sport(TM) Bites to Canada’s junior golfers “Now the young players can enjoy the same nutritious snacks during a long round of golf for performance at peak levels, as professional golfers enjoy.”“To have Natera Sport(TM) Bites on board is fantastic and a great fit for our program,” said Elaine Denton, MJT Director of Marketing and Administration. “All our competitors will be able to enjoy complimentary samples on-course, helping to conveniently fuel young athletes, support youth sports and healthy lifestyles.”Click here to view Naturally Splendid's profile....
2020-02-04
AFEX Announces 3-Year Sponsorship of Cycling Canada
AFEX is now the official Global Payments partner for Cycling CanadaAFEX, a leading foreign exchange and risk management specialist, is the new official FX partner for Cycling Canada, one of Canada’s oldest national sport organizations.As the Official Global Payments partner, AFEX will help the organization, its teams and supporters manage their international payment needs. The partnership continues through the 2022 season.“We’re delighted to extend our support for Cycling Canada,” said Christian Spaltenstein, Managing Director, AFEX Americas. “We’re proud to be associated with the organization and the work they do to foster the development of young athletes and promote the sport of cycling across Canada. The commitment and excellence of the Canadian teams, and the healthy competition they demonstrate, are values we strive to emulate in everything we do.”Cycling Canada Executive Director Matthew Jeffries added, “We’re thrilled to add AFEX to our existing partners and are proud to have them on board as our official Global Payments Partner. Cycling is a sport that transcends borders, as does AFEX’s reach, creating a natural fit for us and our partners. We look forward to a long working relationship with AFEX and their teams across Canada.”AFEX provides a full portfolio of customizable FX and risk management solutions to businesses and individuals across Canada and around the world. As a trusted business partner, taking the complexities of global payments and FX risk out of the equation, AFEX helps clients scale operations and achieve their vision of global growth.Click here to view AFEX' profile....