2022-01-10
Betway renew agreement with leading DOTA2 side Beastcoast
Super Group-owned Betway extend their sponsorship with the Peruvian esports team to continue throughout 2022.Today, we have announced a renewal of our agreement with the Peruvian DOTA2 team Beastcoast.During our current agreement, the two brands have worked closely to deliver exclusive content for esports fans such as Illuminate; a talk show that has featured influencers and Beastcoast players and have also worked together on ‘Betway Road To Beastcoast’; an online DOTA2 tournament that gave the deserved winners an incredibly rare opportunity to play against the legendry Beastcoast team.Beastcoast’s 2021 season was one of the best yet for the side composed of Chris Luck, K1, Scofield, Stinger and Wisper, as they qualified for The International.We have also teamed up to give away some mouth-watering prizes including bespoke signed Beastcoast Jerseys and will continue to offer these unique items throughout 2022.2021 capped another exciting year for Betway as we were crowned ‘Esports Operator of the Year’ at both the EGR and SBC Awards.Adam Savinson, on behalf of Esports at Betway, said:“We’re very proud to have signed an extension of our agreement with legendary DOTA2 side Beastcoast.“The South American esports community is growing year on and year, and it’s great that we can continue to showcase our product to esports fans through our epic partnership in Peru.“The whole team at Beastcoast have been a joy to work with and we look forward to seeing what we can achieve together in 2022.”Brian Anderson on Behalf of Beastcoast, said:“Beastcoast is thrilled to continue our long-standing partnership with Betway as they have proven to be the clear leader in the very competitive sports betting industry.“Betway has been able to establish their brand with an omnipresence while remaining selective in their partnerships which we’re honoured to be a part of.“Together, we’ve been able to collaborate on some really fun activations for our fans and we can’t wait to share what’s in store for this next chapter.”Beastcoast is a leading multi-title esports organization based in New York City representing 30 of the world’s most talented video gaming competitors and influencers. We are a content engine, marketing agency, and pro team all wrapped into one....
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2022-01-10
ProMedica Named First Presenting Partner of U.S. Women's Open
The USGA and ProMedica have entered into a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.  The U.S. Women’s Open has led the way for more than 75 years and is already considered the world’s premier women’s golf championship. To retain and enhance its standing, most immediately and beginning with the 2022 championship that will be conducted June 2-5 at Pine Needles Lodge & Golf Club in Southern Pines, N.C., the purse will nearly double, increasing from $5.5 million to $10 million, the highest in women’s golf and among the leaders in all of women’s sports. The USGA also announced a commitment to raise the Women’s Open purse to $11 million and then $12 million over the next five years.“The USGA prides itself on conducting championships that not only provide an incredible stage for the athletes, but also give younger players something to dream about,” said Mike Whan, USGA CEO. “For more than 75 years, the U.S. Women’s Open has been the one that every little girl, in every country around the world, has dreamed of winning. This partnership with ProMedica allows us to substantially grow the championship in every way, from its purpose, to its purse, to the places that host the event. While I’m incredibly proud of what we are announcing today, I know this is just the beginning, as together with ProMedica, we’ll push to change the game and what it means to young women worldwide in order to reach new heights every year.”Key to the partnership is a joint commitment by the organizations to highlight the importance of addressing health inequities across the United States, which will include sharing the personal stories of golfers and USGA competitors nationwide who have used golf as a means to a healthier lifestyle.  ProMedica will also utilize the global stage the U.S. Women’s Open provides to generate charitable dollars for its ProMedica Impact Fund, which will become the official charity of the U.S. Women’s Open. The ProMedica Impact Fund is committed to raising more than $1 billion over eight years to strategically invest in grants, impact investments, and research and learning activities, all designed to improve individual and community health. The partners will conduct fundraising to support social determinants of health (SDOH) initiatives and other programs in championship communities.“With this unprecedented partnership, both organizations are breaking new ground,” said Randy Oostra, ProMedica president and CEO. “ProMedica will benefit from taking its work in social determinants of health onto a national stage, while the USGA will benefit from the opportunity to embrace a not-for-profit organization whose mission and support will elevate its signature women’s event.  “You simply cannot talk about improving the health and well-being of all individuals without talking about the disproportionate impact of social determinants of health on women. The U.S. Women’s Open is a perfect platform for bringing this message to a much broader audience,” said Oostra.As a piece of the partnership, ProMedica will provide on-site medical services at several USGA championships, as well as deliver health and well-being experiences for fans on-site and throughout host communities.  The USGA today also named five additional U.S. Women’s Open host sites: The Riviera Country Club in Pacific Palisades, Calif. (2026); Inverness Club in Toledo, Ohio (2027); Pinehurst Resort & Country Club in Village of Pinehurst, N.C. (2029); Interlachen Country Club in Edina, Minn. (2030); and Oakland Hills Country Club in Bloomfield Hills, Mich. (2031 and 2042). The championship is set to visit some of the game’s iconic venues over the coming years:UPCOMING U.S. WOMEN'S OPEN SITESYEARCHAMPIONSHIP SITE2022Pine Needles Lodge & Golf Club, Southern Pines, N.C.2023Pebble Beach Golf Links, Pebble Beach, Calif.2024Lancaster Country Club, Lancaster, Pa.2025Erin Hills, Erin, Wis.2026The Riviera Country Club, Pacific Palisades, Calif.2027Inverness Club, Toledo, Ohio2028, 2038Oakmont Country Club, Oakmont, Pa.2029Pinehurst Resort & Country Club, Village of Pinehurst, N.C.2030Interlachen Country Club, Edina, Minn.2031, 2042Oakland Hills Country Club, Bloomfield Hills, Mich.2034, 2046Merion Golf Club, Ardmore, Pa.The Riviera Country Club, designed by George C. Thomas Jr. and William Bell and opened in 1926, will host its fourth USGA championship. Ben Hogan won the first of his four U.S. Open Championships in 1948 at Riviera. The club, which was most recently redesigned in 1992 by Bill Coore and Ben Crenshaw, has also hosted the 1998 U.S. Senior Open and 2017 U.S. Amateur. Inverness Club is located in Toledo, Ohio, home of ProMedica, and has previously hosted eight USGA championships, including four U.S. Opens. Inverness was founded in 1903 and its current course was designed by Donald Ross in 1916. Among its historic moments, Inverness is where four-time champion Bob Jones first competed in a U.S. Open, and it most recently hosted the 2019 U.S. Junior Amateur and the 2021 Solheim Cup. The club will also host the 2029 U.S. Amateur. Andrew Green completed a restoration of the Ross design in 2018.Pinehurst No. 2, site of the 2024 and 2029 U.S. Open Championships, will host its second “back-to-back” championships in 2029. This will be the second U.S. Women’s Open at Pinehurst, with Michelle Wie West earning her first major championship there in 2014. Pinehurst, which was named the Association’s first anchor site in September 2020, has hosted 10 USGA championships, and is set to host five additional U.S. Opens over the next 25 years.Interlachen will host its second U.S. Women’s Open and sixth USGA championship overall. The 2030 U.S. Women’s Open will be played on the 100th anniversary of Bob Jones’s U.S. Open victory at Interlachen, where his victory set the stage for Jones to secure the Grand Slam later in 1930 at Merion. The club has also hosted the 1935 U.S. Women’s Amateur, the 1986 U.S. Senior Amateur, the 1993 Walker Cup and the 2008 U.S. Women’s Open, won by Inbee Park. Interlachen has retained Andrew Green to do restorative work to its Donald Ross design beginning in 2023.Oakland Hills will host its 12th USGA championship and first U.S. Women’s Open. It will become the fifth club to have hosted a U.S. Open, U.S. Women’s Open, U.S. Amateur and U.S. Women’s Amateur, with Pebble Beach set to do so in 2023. The South Course, which has hosted six U.S. Opens, was designed by Donald Ross and opened in 1918. It was renovated by Robert Trent Jones (1950), Rees Jones (2006) and Gil Hanse (2021).  The U.S. Women’s Open is one of 15 national championships conducted annually by the USGA. The championship began in 1946 and its winners include Babe Didrikson Zaharias, Betsy Rawls, Mickey Wright, Hollis Stacy, Amy Alcott, Meg Mallon, Annika Sorenstam, Se Ri Pak, Juli Inkster, Cristie Kerr, Paula Creamer, Inbee Park and Michelle Wie West. Showcasing the world’s best players on the greatest stage in the game, the U.S. Women’s Open welcomes the global golf community to participate in and experience America’s national championship....
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2022-01-10
Cazoo become World Darts Championship sponsors in new multi-event deal
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, is expanding its darts sponsorship portfolio to include the World Darts Championship along with the UK Open, Players Championship Finals and Masters.The new multi-year deal extends Cazoo’s partnership to eight key PDC tournaments and follows Cazoo’s successful existing partnership with the PDC in 2021 as the title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.Cazoo is also title sponsor of the upcoming Premier League, which begins in February and runs for four months with stars including World Champion Peter Wright, reigning champion Jonny Clayton and world number one Gerwyn Price competing in arenas across the UK, Ireland, Netherlands and Germany.The new deal, which includes the World Darts Championship, UK Open, Players Championship Finals and Masters, will commence in March with the Cazoo UK Open being played at the Butlin's Minehead Resort, live on ITV4, as James Wade defends the title he claimed in the multi-board event in 2021.The Cazoo Players Championship Finals will also be held in Minehead in November, featuring the top 64 players from the 2022 Players Championship Order of Merit, before attention then turns to the Cazoo World Darts Championship at Alexandra Palace as 96 players from around the world compete across the festive period in the sport's biggest event. Cazoo's sponsorship of The Masters then commences from January 2023, as the world's top 24 players do battle over three days at Milton Keynes’ Marshall Arena."Cazoo's partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events," said PDC Chief Executive Matt Porter."The World Darts Championship attracted huge global attention across the festive period and remains our sport's flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy!"When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million."We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth."Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re excited to extend our partnership with PDC and Matchroom to include the world-famous World Darts Championship."This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”...
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2022-01-04
Socios.com Announces Partnership with the Florida Panthers
Socios.com, the all-in-one influence and rewards app for sports fans across the world, continued its North American expansion today with the announcement of a new marketing and advertising partnership with the Florida Panthers."We are very excited to partner with the Panthers," said Socios.com CEO Alexandre Dreyfus. "South Florida is an international melting pot of people and we look forward to helping the Panthers engage with fans in their local market and across the globe."Socios.com will receive marketing assets in conjunction with the Panthers, including presenting sponsor of the three stars of the game, which honors the top players on the ice each night in arena and on social media."We're excited to join Socios.com's elite group of partners as the world's top blockchain provider for the sports industry," said Panthers Chief Commercial Officer Shawn Thornton. "We look forward to providing quality content across both brands."Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world's leading sporting organizations with the tools to engage with and monetize their global fanbases. The company has multiple office locations around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021, with a new office in North America to open in the near future.The newest members of the Socios.com family join a network of more than 100 major sporting organizations on the roster, including 25 NBA franchises and the NFL's New England Patriots. Internationally, the list of Socios.com partners features European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket....
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2022-01-03
Warriors Announce First-Of-Its-Kind Partnership with FTX
FTX To Become Official Cryptocurrency Platform and NFT Marketplace Across Warriors’ Properties; To Commemorate The Partnership, The Warriors and FTX Will Gift 3 Bitcoin To Three Bay Area Non-ProfitsThe Golden State Warriors and FTX US (referred to as “FTX”) today announced a first-of-its-kind cryptocurrency partnership in professional sports. As the Warriors’ Official Cryptocurrency Platform and NFT Marketplace, the franchise will drop NFTs on FTX.us, beginning in early 2022. The partnership between the Warriors and FTX marks the first international rights partner for the Warriors, meaning the team and FTX will have a visible market presence, inclusive of logo and likeness, internationally.“Cryptocurrency has a well-established worldwide community and is going to continue to be a major part of the sports, media and entertainment industries,” said Warriors President and Chief Operating Officer Brandon Schneider. “In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”The Warriors were the first team in sports to execute an NFT drop earlier this year with the team’s Legacy NFT Drop, a collection that included various editions of the team’s six NBA Championship rings and 10 commemorative ticket stubs. The Warriors hold the record for all-time highest sports NFT sale, with the team’s 1-of-1 6x World Championship Ring selling for 285.111ETH ($871,591.27 USD).To commemorate the partnership, the Warriors and FTX will gift 3 Bitcoin—one per non-profit— to three Bay Area organizations that address educational equity. The three recipients are Self-eSTEM, Mission Bit and Techbridge Girls. Self-eSTEM builds the self-esteem of girls and young women from untapped communities, while providing interactive, culturally responsive STEM literacy, leadership, and technical training to leverage STEM as a foundation for social and economic growth. Mission Bit is dedicated to inspiring and empowering students to unlock their full potential, and offers free coding classes, after-school workshops, summer bootcamps, and project-based tech industry experiences for high school students in the San Francisco area. Techbridge Girls re-engineers the way BIPOC girls from marginalized communities experience STEM by catalyzing out-of-school time STEM educators and STEM professionals into equity educators and advocates through training and curricula that promote access, belonging and persistence.“Through our partnership with Stephen Curry, we were introduced to the Warriors organization, and we are excited to partner with a franchise that aligns with our core values,” said FTX US President Brett Harrison. “The FTX US NFT Platform will provide a leading, safe and secure venue for the Warriors international fan base to access exclusive collectables from the franchise. Alongside the NFT drops, working with the Warriors will increase our ability to create a positive change, not only domestically but internationally, with one of the most prestigious professional sport franchises in the world.”The partnership with FTX extends beyond the Golden State Warriors; FTX will have logo placement on the basket pole pads and press table for the Santa Cruz Warriors, the team’s G League affiliate. For the Warriors’ esports brands, FTX will have their logo virtually placed on the Warriors Gaming Squad court during NBA 2K League games, and will be integrated into various elements during Golden Guardians live streams, including League of Legends Championship Series (LCS), Super Smash Bros. Melee and World of Warcraft....
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2022-01-03
SOCIOS.COM Named Official Partner Of The New York Knicks And New York Rangers
Socios.com to Receive Significant Exposure Throughout Knicks and Rangers Games at The Garden and Across Team Digital ChannelsMadison Square Garden Sports Corp. announced today a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.As part of the marketing partnership, Socios.com will receive substantial brand exposure inside The Garden throughout Rangers and Knicks games including courtside and ribbon LED signage, and basket stanchion signage at Knicks games. Socios.com will be presenting partner for several content pieces across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook — including a Rangers player arrival feature and a Knicks highlights feature.“We are thrilled to welcome Socios.com — an industry leader in providing innovative technology to engage with sports fans — to the MSG Sports family,” said Ron Skotarczak, executive vice president, marketing partnerships, Madison Square Garden Sports Corp. “We look forward to working together to explore initiatives that will be mutually beneficial to our fans.”“We are proud to partner with MSG Sports and incredibly bullish about the innovative opportunities our collaboration will provide to fans in New York and beyond,” said Socios.com CEO Alexandre Dreyfus. “The Knicks and Rangers each have uniquely passionate and proud fan bases and we are excited to help those supporters create even deeper connections with their favorite teams.”...
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2021-12-20
Anheuser-Busch Renews As Official Beer and Hard Seltzer Sponsor Of The NFL
Bud Light will remain the official beer of the NFL for at least five more years.The NFL has renewed its partnership with the brand’s parent company, Anheuser-Busch InBev, in a new agreement that will last through the 2026-27 season.The brewing company will continue to be the official beer and hard seltzer sponsor of the NFL after the previous agreement was set to expire after the 2022 Super Bowl. The payment terms of the new deal were not disclosed.Anheuser-Busch (NYSE: BUD) is one of the NFL’s biggest sponsors, along with Verizon Wireless, Nike and PepsiCo. One of the others is Amazon, which will begin streaming Thursday night games exclusively in 2022. Bud Light subsequently will no longer be the presenting sponsor as Amazon’s 11-year deal with NFL gets underway.The NFL has expanded its alcohol categories in recent years. The league signed a deal with Diageo, maker of Johnnie Walker and Ketel One, to make the premium beverage company its first ever official spirits sponsor earlier this year. With Anheuser-Busch no longer the only alcohol partner, the new deal will focus strictly on beer and hard seltzers (non-distilled). The NFL continues to explore potential opportunities in wine and champagne.Anheuser-Busch will double down on activations and tentpole events surrounding its lead brand, Bud Light. The brand, which has endorsements with more than 25 current NFLers, has deals with every team except five—the Dallas Cowboys, Minnesota Vikings, Chicago Bears, Las Vegas Raiders and the Green Bay Packers.Source: https://sports.yahoo.com/anheuser-busch-nfl-renew-bud-170000169.html?src=rss...
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2021-12-20
FTX Scores Deal With Owner of Washington Wizards, Capitals in Bid to Expand DC Presence
The crypto exchange hopes to become more visible among regulators with its latest sports partnership.Crypto exchange FTX.US has inked a deal with Washington, D.C.-based Monumental Sports and Entertainment (MSE) in its latest sports marketing partnership, the company announced Monday.Among MSE’s properties are the Washington Wizards of the NBA, the Washington Capitals of the NHL, the Washington Mystics of the WNBA and Capital One Arena, where all three teams play.The deal makes FTX.US the official crypto exchange of MSE and its properties, as well as their exclusive non-fungible token (NFT) partner. Terms of the deal were not disclosed.“FTX is very much focused on being, you know, the adult in the room, in terms of working with regulators and helping wherever we can to push the industry forward in the right way,” FTX.US Vice President of Business Development Avinash Dabir told CoinDesk in an interview. “To be able to have a presence in D.C. in this manner goes hand-in-hand with our desire to work with everyone involved to make sure crypto is done properly.”The deal with MSE comes fast on the heels of a global sponsorship deal FTX.US signed with the NBA’s Golden State Warriors for a reported $10 million.Other major deals inked by FTX and FTX.US in the past year include the naming rights to the arena of the NBA’s Miami Heat and partial naming rights to University of California, Berkeley’s football stadium; logo patches on the uniforms of MLB umpires; and a star-studded lineup of ambassadors including Tom Brady, Stephen Curry and Shohei Ohtani.FTX is far from the only crypto exchange pouring millions of dollars into sports marketing partnerships.Crypto.com spent a reported $700 million to acquire the naming rights to Los Angeles’ iconic Staples Center in November. And Coinbase recently signed a multi-year ambassador deal with Kevin Durant and his media company Boardroom for an undisclosed amount.Source: https://www.coindesk.com/business/2021/12/20/ftx-us-scores-deal-with-owner-of-washington-wizards-capitals-in-bid-to-expand-dc-presence/...
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2021-12-16
FIFA launches new commercial partnership structure including dedicated programs for women's football and esports
FIFA’s commercial structure overhauled for expanded FIFA World Cup 2026™ in Canada, Mexico & USA, FIFA Women’s World Cup Australia & New Zealand 2023™ and FIFA’s other competitionsFor the first time, brands will be able to take up dedicated partnerships around Women’s Football and esports/gaming The new range of partnership packages will provide more options and flexibility for companies to connect with global football and the biggest cultural events on the planet. For the first time since 2013, FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. Three distinct partnership verticals are being launched this week with a range of packages available across Women’s football, Men’s Football and esports/gaming. Kay Madati, FIFA’s Chief Commercial Officer, said: “As we continually work to make football truly global, accessible and inclusive, we recognised the need for a nimble and customisable commercial structure that enables brands big and small, global and local, to connect with all aspects of the beautiful game. The new model will allow our partners to create more tailored programming and marketing activations that align directly with their strategic business goals, and connect them to the world’s most passionate fans, in the world’s most engaging sport.” First dedicated commercial program for Women’s football launched to accelerate growth and equality of the women’s game Building on FIFA’s Women’s Football strategy unveiled in 2018, the launch of a dedicated women’s football commercial vertical marks another step in FIFA’s commitment to make football more equitable and accessible for women and girls. Partners in this new vertical will be able to directly impact and support the growth and development of the women’s game. Sarai Bareman, FIFA’s Chief Women’s Football Officer commented, “This marks a groundbreaking moment to maximize the growth of the women’s game and its marketing appeal, as we create equal commercial models across Women’s and Men’s Football for the first time. We’re excited about the opportunities for brands who want to support women’s sport, help accelerate women’s equality, and wish to align themselves with the unparalleled momentum around women’s football.’’An exciting new era in football gaming and esports with FIFAe Vertical As FIFA continues to broaden its esports and gaming footprint, a dedicated partnerships structure will provide exciting opportunities to participate in the fastest growing media vertical on the planet. FIFAe - the recently launched umbrella brand for all of FIFA’s future esports and gaming initiatives - grants access to the interactive and immersive entertainment world of new generations, cultures, tournaments, and merchandising licensing opportunities. FIFA’s New Commercial Structure At-A-Glance A flexible partnership model will exist across the new distinct verticals for Women’s Football, Men’s Football, and esports/gaming.World Cup Partners/Women’s Football Partners/FIFAe Partners will receive extensive global commercial rights across all national team tournaments within their respective vertical, or a premium position across all esports competitions for the FIFAe vertical Sponsors will receive global activation rights surrounding the FIFA Women’s World Cup, the FIFA World Cup and/or across all FIFAe competitions Tournament Supporters will be able to select territorial activation rights for either the FIFA Women’s World Cup, the FIFA World Cup or the FIFAe competitions. A more flexible Tournament Supporters program is now available for women’s and men’s development tournaments such as the FIFA U-20 and U-17 World Cups FIFA Partners continue to hold the highest level of association with global partner status and category exclusivity across their respective FIFA properties and competitions FIFA’s new commercial approach will enable brands to benefit from new opportunities to associate with FIFA’s brand to build and accelerate new business opportunities as well as create community and purpose-driven programs....
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2021-12-14
Sporting KC and ConvergeOne extend partnership for five years
Sporting Kansas City and ConvergeOne announced today a five-year partnership extension which designates ConvergeOne as the club’s official IT product and service provider through the 2026 Major League Soccer season. ConvergeOne, a leading services-led technology solution provider of cloud, collaboration and digital infrastructure solutions, will also become the presenting partner of Wi-Fi at Children’s Mercy Park.“Sporting KC is fortunate to have forged such a positive partnership with ConvergeOne over many years and we’re excited to now expand our ties together with a five-year extension,” said Sporting KC Vice President of Corporate Partnerships Jon Moses. “Technology services and solutions are incredibly important to our enterprise. We’re proud to have the support of an industry leader in ConvergeOne and we look forward to continuing the close connection between our businesses for the foreseeable future.”“ConvergeOne is proud to extend our partnership with a successful organization that is part of the fabric of the Kansas City community,” said John Hill, Area Sales Leader, Heartland, ConvergeOne. “Sporting Kansas City’s involvement in promoting youth soccer and The Victory Project helping children navigate through life’s challenges is inspirational. We look forward to continuing to provide innovative technology solutions that connect people with purpose.”ConvergeOne has partnered with Sporting Kansas City since 2014 and serves as a trusted advisor to more than 13,000 customers, including 55% percent of the Fortune 100 and 41% percent of the Fortune 500 customers across the education, healthcare, finance, manufacturing and energy industries.The multi-faceted partnership between Sporting Kansas City and ConvergeOne features a wide range of hospitality assets, including a suite on the Executive Level at Children’s Mercy Park and the opportunity to host corporate events at the team’s state-of-the-art stadium and world-class training facility. ConvergeOne may also serve as a title night sponsor for a Sporting KC home match during each year of the agreement and the partnership will be further showcased on matchdays through integration of ConvergeOne branding on digital displays located throughout Children’s Mercy Park.Sporting Kansas City, a charter member of Major League Soccer since 1996 and one of the most successful clubs in the league during the last decade, have qualified for the Audi MLS Cup Playoffs in 10 of the team’s last 11 seasons under the leadership of Manager Peter Vermes. Sporting Kansas City will kick off the 2022 campaign on Sunday, Feb. 27 at Atlanta United FC before hosting the club’s home opener on Saturday, March 5 against Houston Dynamo FC at Children’s Mercy Park....
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