2021-01-05
NHL announces sponsors for realigned 2020-21 divisions
Partners with Scotiabank, Honda, Discover, MassMutualThe National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the NHL and NHLPA determined that the ongoing closure of the U.S.-Canada border required realignment, with teams realigned as follows: •   Scotia NHL® North Division (Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, Winnipeg)•   Honda NHL® West Division (Anaheim, Arizona, Colorado, Los Angeles, Minnesota, San Jose, St. Louis, Vegas)•   Discover NHL® Central Division (Carolina, Chicago, Columbus, Dallas, Detroit, Florida, Nashville, Tampa Bay)•   MassMutual NHL® East Division (Boston, Buffalo, New Jersey, NY Islanders, NY Rangers, Philadelphia, Pittsburgh, Washington)Each team in the MassMutual NHL® East Division, Discover NHL® Central Division and Honda NHL® West Division will play every other team in its division eight times while each team in the Scotia NHL® North Division will play every other team in its division nine or 10 times, to minimize team travel as much as possible.The NHL also announced today that voting is now open for the 2020-21 NHL Preseason All-Division Team Fan Vote. The 2020-21 NHL Preseason All-Division Team Fan Vote gives fans the opportunity to celebrate the start of the season and the temporary division realignment by selecting their favorite Preseason All-Division Team at NHL.com/AllDivisionTeam. Starting today through January 11, 2021, fans can select six players for each division team - three forwards, two defensemen, and one goalie, and share their selections across their social platforms with the official hashtag #NHLAllDivision. All NHL teams will be represented with candidates for each position, designated by the NHL.One team will be selected for each of the four divisions - Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and MassMutual NHL® East Division, and will be announced across NHL social media platforms - Twitter, Facebook, and Instagram prior to the start of the 2020-21 season. Organizations:NHLHondaScotiabankDiscoverMassMutual...
2021-01-05
Wisconsin Badgers accidentally shatter trophy while celebrating Duke's Mayo Bowl win
The Wisconsin Badgers captured the Duke's Mayo Bowl and the trophy that came along with it.And then they broke it.While dancing around to celebrate his team's 42-28 victory over Wake Forest on Wednesday, quarterback Graham Mertz dropped the football-shaped piece of Lenox crystal, leaving it shattered on the floor of the locker room after it fell off its base."We just wanted everybody to have a piece of that trophy,'' Wisconsin coach Paul Chryst joked.Mertz accounted for three touchdowns, and Wisconsin turned four second-half interceptions, each by a different player, into 21 points to turn a close game into a near-rout of the Demon Deacons. Five players scored touchdowns for the Badgers.Mertz, a redshirt freshman, threw for 130 yards and ran for two short TDs as Wisconsin (4-3) finished a rocky 2020 season on a high note."Yeah, I dropped it,'' Mertz said sheepishly. "That's on me. It happened.''But not to worry: Mertz was able to "fix" the trophy by taping a bottle of Duke's mayonnaise to the base, as evidenced in his Instagram story.The sponsor agreed with the fix, tweeting: "Duke's makes everything better, right @BadgerFootball?"The Charlotte Sports Foundation, which supplied the crystal football for the trophy, told the Charlotte Observer on Thursday that it would be replaced.Article as posted on https://www.espn.com/college-football/story/_/id/30626036/wisconsin-badgers-accidentally-shatter-trophy-celebrating-duke-mayo-bowl-winOrganizations:Sauer Brands (Duke's Mayo)...
2021-01-04
Penguins Announce PPG as Official Helmet Entitlement Partner for 2020-21
The Penguins announced an addition to their partnership with PPG today, naming PPG the official helmet entitlement partner for the 2020-21 season, and the first company to ever appear on Penguins' equipment."PPG is proud to be highlighted on the Pittsburgh Penguins' player helmets this season," said Bryan Iams, PPG vice president, corporate and government affairs. "This is a unique opportunity to showcase our brand and further extend our naming rights partnership at all Penguins home and away games."The PPG logo will be featured on the players' helmets for all home and away games of the 2020-21 regular season, as well as the playoffs. The PPG decal will be located on the left and right sides of the helmet."We are proud to showcase PPG on our helmets as the first corporate partner on Penguins' game equipment," said David Morehouse, president and CEO of the team. "It's exciting to expand our long-term partnership with PPG, an iconic Pittsburgh company, by providing additional exposure to millions of fans, viewers and social media followers across the world - especially during our games at PPG Paints Arena."Organizations:Pittsburgh PenguinsPPG...
2020-12-30
ABB works to fill talent pipeline with Girl Scouts… Yes, really.
ABB supports STEM activities to spark girls' interest in technical fields.According to the World Economic Forum, less than 30% of the world’s science researchers are women. By now, that probably isn’t news, but it’s still a challenge especially for companies like ABB that employ tens of thousands of people in jobs that are heavy on STEM (science, technology, engineering and math).So, how can we attract more women in STEM?Employers can adopt policies like expanded maternity leave and flexible work hours to attract more female candidates, but if there aren’t enough women with the requisite education and experience, they’ll still be facing the same problem. We have to start earlier—much earlier—to grow the number of women in STEM.ABB piloted a program with the Girl Scouts – Diamonds of Arkansas, Oklahoma and Texas to spark girls’ interest in STEM. Girl Scouts earn the ABB Girls in STEM patch by working together with their troop – or on their own – to complete a STEM activity. building cardboard boats.  The program went virtual due to COVID, allowing nearly 1,000 Girl Scouts from 31 states to earn the ABB-branded patch. Building on the success of this program, ABB is now expanding the patch program to Girl Scouts of Greater Atlanta.Working with the Girl Scouts was an easy choice for ABB because Girl Scouts have one of the largest pipelines of future female leaders, reaching girls in nearly every U.S. zip code. Girl Scouts are more likely to participate in STEM activities than non–Girl Scouts and in the process, they become better problem-solvers and critical thinkers, and more effective leaders. ABB plans to expand to other markets in the future.Encompass Women, one of several employee resource groups within ABB, teamed up with local Girl Scout councils to volunteer this fall. ABB Encompass Women hosted 10 virtual events, leading 470 Girl Scouts through hands-on activities and speaking about their career in STEM.“Partnerships like the one we have with ABB that provide both volunteer and financial resources beyond the traditional one-time event sponsorship are so important to the sustainable enhancement of programs that benefit our girls and our partners,” says Dawn Prasifka, president and CEO of Girl Scouts – Diamonds. “This STEM partnership is so timely for us and for businesses like ABB, who will benefit from being proactive in growing and supporting a robust pipeline of future employees with critical skills.”Additionally, ABB is expanding its partnership with the Society of Women Engineers (SWE) to inspire the next generation of engineers. ABB sponsored SWE’s “Invent It. Build It.” program to spark girls’ interest in engineering and cultivate each girl’s capacity in STEM.The aim of these initiatives is to demystify STEM and make it a viable choice for girls both in school and in the workplace. With more girls pursuing their interest in STEM as Girl Scouts, more will pursue degrees in technical subjects and find jobs in technical fields. Ultimately companies like ours will benefit from a wider, more competitive talent pool.Organizations:Girl ScoutsABB...
2020-12-30
TransPerfect Music City Bowl Canceled Due To COVID-19 Concerns
TransPerfect, the world's largest provider of language and technology solutions for global business and the title sponsor for the TransPerfect Music City Bowl, today announced that the college football game, which was scheduled to take place on December 30, has been canceled.The TransPerfect Music City Bowl is played annually and features a matchup of Big Ten and Southeastern Conference (SEC) bowl-eligible teams. This year's game was set to pit the University of Iowa (6-2) against the University of Missouri (5-5). However, an uptick in positive cases of COVID-19 led Missouri health officials to suspend all football-related activities. This was TransPerfect's first year in a multiyear commitment as the game's title sponsor. The TransPerfect Music City Bowl has become known locally as "Nashville's Holiday Tradition" and has gained prominence thanks to the attractiveness of the city as a destination. TransPerfect President and CEO Phil Shawe commented, "While I cannot say I'm excited to be conveying this information, I am excited to be prioritizing the safety of TransPerfect Music City Bowl participants, staff, and fans. We are fully committed to the future of the Bowl and look forward to 2021's game with optimism and enthusiasm."Organizations:TransPerfectTransPerfect Music City Bowl...
2020-12-30
Virtual 37th Annual Atlanta UNCF Mayor's Masked Ball raises more than $800k for HBCUs and their Students presented by Chick-fil-A
Actress Lynn Whitfield and producer Jermaine Dupri joined newly online premier holiday fundraiser to support HBCUs and their studentsThe UNCF Atlanta Mayor's Masked Ball will air on WXIA TV 11 December 29 at 11 a.m. and on WATL TV December 30 at 8 p.m.UNCF celebrated its 37th annual Atlanta Mayor's Masked Ball online for the first time Dec. 19. The event successfully raised more than $800k for UNCF's historically Black colleges and universities (HBCUs) and their students. The newly digital event featured entertainment, virtual red carpet photo opportunities, silent auction, unveiling of the 2020 UNCF Billye Suber Aaron Masked Award Honorees Eduardo Martinez, president, The UPS Foundation, and Helen Smith Price, vice president, global community affairs, and president, Coca-Cola Foundation.The event was hosted by the honorable Keisha Lance Bottoms, mayor of Atlanta."2020 has been a challenging year, so much as changed but our mission has remained the same. The Mayor's Masked Ball has always been our largest event of the year.  Creating an experience that would bring the familiarity of the "live" ball with the comfort and safety of a large gathering was the challenge," stated Justine Boyd, regional development director, UNCF.Presented by Chick-fil-A, the Atlanta UNCF Mayor's Masked Ball Atlanta is a premier fundraising gala and major social event, focusing on raising awareness of the need of a college education and contributions for historically Black colleges and universities. The event co-chairs were Charles J. Johnson, managing director, Entertainment Industries Group Truist Securities and Andrea Carter, senior executive vice president, chief human resources officer, Global Payments.Actress and producer Lynn Whitfield served as mistress of ceremonies and music producer Jermaine Dupri provided a special performance.  This year's corporate event sponsors include The Coca Cola Company, Global Payments, The Home Depot, Truist Securities and UPS.Organizations:UNCFChick-fil-ACoca-ColaGlobal PaymentHome DepotTruist SecuritiesUPS...
2020-12-30
City of Kingston welcomes CUPE 109 as its newest sponsor at the INVISTA Centre
CUPE 109 is the new sponsor of an ice pad and meeting room at the INVISTA Centre. The Union Local will assume sponsorship of the current Kingston Transit Rink, as well as the adjacent meeting room and branding in all four ice pads. The agreement is valued at $59,800, or $11,800 per year. CUPE 109 is a local chapter of the Canadian Union of Public Employees. Many of its members work for the City of Kingston, supporting delivery of services and programs for the community. “The CUPE 109 Rink and CUPE 109 Meeting Room are spaces where people of all ages and abilities can learn, play and stay healthy,” says Lacricia Turner, Director, Recreation and Leisure Services. “Some of its members currently work at the INVISTA Centre and are a critical part of the safe delivery of services we provide every day. It’s a pleasure to be able to welcome CUPE 109 as a sponsor for the next five years.” The CUPE 109 sponsorship will bring awareness to its brand throughout the INVISTA Centre. The CUPE 109 Rink and meeting room naming sponsorship includes additional benefits such as logo and ad placement in all four ice pads. Adam Bol, President of CUPE 109 shared, "You can depend on us. Your local municipal city workers, employees of Kingston Frontenac Housing Corporation and the County of Frontenac ferry workers are here to provide the services you need to make your day possible.” Health and safety precautions are in place to ensure all visitors to the INVISTA Centre can enjoy the ice pads and fitness centre.   This popular, fully accessible facility, was built to enable active, healthy, fun activities, and features: Leadership in Energy and Environmental Design (LEED) gold certification – a green building rating that speaks to the building’s energy-efficiency and other environmentally friendly features. Four 85’ x 200’ rinks, including the new CUPE 109 Rink Fitness & Wellness Centre Pro shop Meeting rooms, including the new CUPE 109 Meeting Room Four Level 2 Electric Vehicle charging stations Organizations:City of KingstonCUPE Local 109...
2020-12-29
Infiniti's Formula One role ends after 10 years
Infiniti has decided to finally pull the plug on its Formula One sponsorship program after a 10-year run.The automaker will cut ties with the sport at the end of 2020 in order to refocus its resources on renewing its aging lineup and regaining lost ground in its key markets of North America and China, where F1's appeal is still limited.It's safe to say that few outside of Infiniti even knew the automaker still had an F1 program as in recent years the involvement consisted solely of a sponsorship deal for alliance partner Renault—a deal that included a somewhat dubious hybrid technology tie-up where Infiniti engineers helped develop the energy recovery systems for Renault's F1 cars.There was even talk of Infiniti launching a hybrid Q60 with energy recovery systems similar to those used in F1, but things never progressed beyond the Q60 Project Black S prototype rolled out in 2018.Infiniti entered F1 with great fanfare in 2011 by becoming the title sponsor of Red Bull Racing. The automaker even had its own F1 chief and signed Sebastian Vettel as a brand ambassador.In 2016, it switched to sponsoring Renault after the French automaker made its return to the sport. But the Renault team will be rebranded Alpine next year, and considering Alpine doesn't operate in Infiniti's main markets, any link between the two brands would make even less sense than the one between Infiniti and Renault which at least operates in China.Article by Viknesh Vijayenthiran as posted at https://www.motorauthority.com/news/1130757_infiniti-s-formula-one-role-ends-after-10-yearsOrganizations:F1INFINITI...
2020-12-29
Bell unveiled as the Canadiens' official helmet sponsor for 2021
First-of-its-kind partnership between a Canadian company and NHL teamThe Montreal Canadiens today announced that Bell will be the team's corporate partner identified on player helmets for the 2020-21 season, the first official helmet sponsorship by a Canadian company.The season-long sponsorship will see the Canadiens sport a Bell logo on the left and right sides of their helmets for home and away games and practices. This new partnership is just the latest show of support from Bell in their longstanding relationship with the Canadiens, which includes the naming rights for the team's home arena, the Bell Centre."The Canadiens are appreciative of the team's partnership with Bell, and for their unwavering support through what has been and will continue to be a challenging landscape for many industries, including ours," said Canadiens executive vice president and chief commercial officer, France Margaret Bélanger. "The Canadiens' uniforms are a symbol of history and tradition, and we believe the Bell logo will fit in seamlessly on the team's helmets. We would also like to recognize the work the NHL has done to provide innovative solutions and new sponsorship opportunities for the 2020-21 season.""Bell is proud to step up as the official helmet sponsor for our long-time partners the Montreal Canadiens," said Karine Moses, President, Bell Media Québec. "We are honoured that Bell's name will appear alongside the Canadiens' iconic CH logo as we look forward to an exciting 2020-21 season."Organizations:Montreal CanadiensBell...
2020-12-29
Capitals, Devils, Predators to feature sponsor decal on helmets this season
When the Washington Capitals and New Jersey Devils meet this season, their helmets will be used for something besides protection.Both announced Tuesday that they will have a sponsor's decal featured on their helmets, the first two NHL teams to take advantage of the "helmet entitlement partner" program. They were later joined by the Nashville Predators, and more could follow.The Capitals helmet will feature a decal for Capital One. The Devils helmet will have one for Prudential Financial. The Predators will have a Bridgestone decal on theirs.The three teams already have a partnership with the companies. The Capitals play at Capital One Arena, the Devils at Prudential Center and Predators at Bridgestone Arena.The decals will be worn in practice and in home and road games. The program will bring in additional revenue at a time when the coronavirus pandemic will limit the number of fans in the stands.NHL arenas have ads on the boards, but this is the first time that one will be on a piece of equipment, outside of a manufacturer logo. European team jerseys, though, are filled with sponsor names.The 56-game season is scheduled to open on Jan. 13.Article by Mike Brehm as posted on https://www.usatoday.com/story/sports/nhl/2020/12/22/nhl-devils-capitals-sponsor-decal-helmet-ad/4014685001/Organizations:New Jersey DevilsNashville PredatorsWashington CapitalsBridgestoneCapital OnePrudential...