2021-05-30
Golf Canada teams up with Parkland Corporation and JOURNIE™ Rewards to fuel more trips to the golf course
Agreement will see Parkland Corporation become the Official Fuel and Convenience Store Partner of Golf Canada helping golfers fuel up on gas and snacks on their way to the golf courseGolf Canada and Parkland Corporation (“Parkland”) announced today a marketing partnership that will see Parkland Corporation and their JOURNIE™ Rewards loyalty program become the Official Fuel and Convenience Store Partner for the National Sport Federation.Through the partnership, Golf Canada members will be invited to join the JOURNIE™ Rewards loyalty program and collect points for fuel discounts, and the choice of free snack items and carbon credit offsets throughout the golf season.“We are proud to welcome Parkland Corporation to the golf space and look forward to working together to support their goal of driving interest in the sport and getting Canadians to the golf course” said Golf Canada Chief Commercial Officer John Sibley. “Parkland’s vast network of locations across Canada allow us to offer additional value to our members when fuelling up on gas and snack items. Filling up on the way to or from your local golf course is a regular activity for all enthusiasts and Parkland is keen on rewarding this inherent element of the golf experience.”For Parkland Corporation, aligning with the sport and engaging with Golf Canada’s community of golfers were driving factors in the partnership.“We are delighted to partner with Golf Canada and welcome golfers into JOURNIE™ Rewards, one of Canada’s leading fuel and convenience loyalty programs,” said Steve McClelland, Vice President, Loyalty Programs and Partnerships, Parkland Corp. “We are committed to helping our customers make the most of every stop with more than 1,000 participating Chevron, Ultramar, and Pioneer gas and convenience stores, including ON the RUN branded locations. We are perfectly positioned to help golfers fuel their journeys this summer and stock up with high quality food and snacks to and from the golf course. Hydration and nutrition are key factors in playing your best golf, and this partnership is a great way to help with that.”Members will be eligible to collect weekly JOURNIE™ Rewards offers via their Golf Canada App including a surprise offer after their 25th golf round of the season. In addition, throughout June and July, golf fans will have the chance to win a destination golf experience (subject to provincial health and travel restrictions) to Bear Mountain Resort in Victoria, home of two highly-regarded golf courses as well as Golf Canada’s National Training Centre....
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2021-05-28
Shavelogic Becomes Official NHL Partner in the US
Fans will receive exclusive offers on the SL5 razorRazor startup Shavelogic is setting itself up to take on the playoff beards of National Hockey League players once their clubs are eliminated from postseason play.Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels.NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor.The Shavelogic brand will appear during marquee NHL events, including the Stanley Cup Playoffs, which are already underway, and Stanley Cup Final.NHL director of business development Max Paulsen said in a statement, “We are excited to welcome Shavelogic to the NHL family. We look forward to engaging our passionate fans, as well as new and existing Shavelogic customers, with creative activations across our media platforms and tentpole events.”Shavelogic CEO Rob Wilson added, “At Shavelogic, we think the NHL and its fans share a similar bold persona, so working together is a natural fit. This is an exciting milestone for us to partner with such a renowned organization and introduce our new shaving system to fans, players and professionals alike.”Source: https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/social-marketing/shavelogic-becomes-official-nhl-partner-in-the-us/amp/...
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2021-05-28
Cleveland Cavaliers Team Up With Esports Entertainment Group to Become Official Esports Tournament Platform Provider in Multi-Year Deal
Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the "Company") have announced a multi-year partnership with the Cleveland Cavaliers ("Cavs") to be the NBA franchise's official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate three co-branded esports tournaments annually for the Cavs utilizing its Esports Gaming League ("EGL") platform."Our EGL platform continues to gain strong traction among top-tier professional sports franchises," said Grant Johnson, CEO of Esports Entertainment Group. "We are delighted to announce the Cavs as our first NBA team partnership. Our robust tournament platform will help the Cavs strengthen connections with their fans, while providing new avenues for engagement."As a proud partner of the Cavs, Esports Entertainment Group will receive courtside LED signage at all Cavs regular season home games during the upcoming 2021-2022 season and will be the presenting partner of an annual esports themed night. Esports Entertainment Group will leverage the Cavs ongoing digital marketing efforts spanning social, email, mobile, and online channels to promote the tournaments. The partnership also includes Cavs Legion GC, the team's NBA 2K League affiliate, with brand exposure on the player's physical jerseys and virtually in-game. Cavs Legion will also host an upcoming NBA 2K tournament operated by EGL."The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans," said Matt O'Brien, Cleveland Cavaliers vice president, global corporate partnerships. "We think these tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers from across the world.""Working with the Cavs and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments," said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.Source: https://www.newsfilecorp.com/release/85329/Cleveland-Cavaliers-Team-Up-With-Esports-Entertainment-Group-to-Become-Official-Esports-Tournament-Platform-Provider-in-MultiYear-Deal...
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2021-05-28
Betway announce partnership with the MercedesCup
The sponsorship further demonstrates Betway’s commitment to Tennis, with partnerships including the Mutua Madrid Open, Miami Open and Estoril Open already in place.Leading online bookmaker Betway and the MercedesCup are proud to announce the three-year exclusive betting partnership of the renowned professional tennis tournament.Held at Tennis Club Weissenhof in Stuttgart, Germany, the tournament is part of the ATP250 tour series and opens the extended grass-court season. The event hosts some of the world’s greatest tennis players with past winners including Rafael Nadal, Dominic Thiem and Roger Federer.The sponsorship further demonstrates Betway’s commitment to Tennis, with partnerships including the Mutua Madrid Open, Miami Open and Estoril Open already in place. This announcement continues Betway’s commitment to supporting the biggest sporting events around the world.Anthony Werkman, Betway’s CEO said: “We are overjoyed to become the Official Betting Partner of the MercedesCup tournament.“We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event.”Edwin Weindorfer, MercedesCup Tournament Director said: “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.“The MercedesCup takes centre stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof.”Source: https://blog-betway-com.cdn.ampproject.org/c/s/blog.betway.com/tennis/betway-announce-partnership-with-the-mercedescup/amp/...
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2021-05-28
Betway Partners with FURIA
In support of Brazil’s ever-growing esports community, leading online bookmaker Betway is proud to announce their partnership with the FURIA esports organisation.Joining forces, esports enthusiasts can expect to see international cross collaborations and exciting activations across the BetwayTV platform. FURIA will also gain access to the globally recognised online betting and gaming company’s partners in Brazil and beyond.Promising fans the very best content and exciting events, the announcement further demonstrates Betway’s continued growth in the Brazilian esports scene and solidifies the company’s position as a market leader.Adam Savinson, on behalf of Esports at Betway, said: “We are proud and excited to be announcing our partnership with FURIA. Continuing our growth in the Brazilian esports market, we’re committed to providing the dedicated fans the best content and partnerships possible.”André Akkari, Co-CEO FURIA, said: “We are very proud to announce Betway as our new partner. They are a global leader in esports betting who promote safe and responsible gambling. It’s a very exciting time for both brands and we’re looking forward to working with them on some creative content campaigns for our loyal fan bases.”Source: https://blog.betway.com/esports/betway-partner-with-furia/...
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2021-05-25
Castore To Sponsor Wolverhampton
Castore will replace Adidas as a kit supplier to Wolverhampton, marking the Liverpool-based brand’s first partnership with a Premier League soccer team. Starting with the 2021/22 season, Castore will supply Wolves with technical apparel for the first team and youth team squads with Wolves responsible for replica products. The move is part of Castore’s plans to partner with five leading clubs across Europe for the 2022/23 season where the brand will create products that enhance player performance and increase club revenues from branded merchandise. Tom Beahon, co-founder, Castore, said: “As a brand deeply committed to the ethos of marginal gains and performance excellence, Castore is the perfect match for the ethos of the Wolves football club. We are delighted to be partnering with such an ambitious organization as Wolves and look forward to supporting the team as they continue their journey in the Premier League. “We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level – it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal which is perfectly aligned with Castore’s own ambitions of challenging the existing sportswear market incumbents. “Both Castore and Wolves are extremely innovative and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world-class products for the team and fans in the years ahead.” Photo courtesy Castore Source: https://sgbonline.com/castore-to-sponsor-wolverhampton/...
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2021-05-20
Thunder Announces Renewal and Expansion of Partnership with Anheuser-Busch
The Oklahoma City Thunder today announced a renewal and expansion of the team’s long-standing partnership with Anheuser-Busch. A partner of the Thunder since 2008, Anheuser-Busch will provide additional ways for fans to be part of the team in the arena and in the community.“Anheuser-Busch has been a proud partner of the Thunder since day one,” said Will Syring, vice president of Corporate Partnerships for the Thunder. “This meaningful renewal is a shared commitment to delivering Thunder fans a premium experience both in the arena and throughout Oklahoma.”Starting in the 2021-22 season, the new Michelob ULTRA Club will open in the current Brewhouse location at Chesapeake Energy Arena with new design elements to provide fans an exciting, walk-up dining and bar experience as the Thunder welcomes fans back to the arena. Additionally, Michelob ULTRA will continue to sponsor the Thunder Bar Network, which provides an official guide of bars and restaurants in Oklahoma for Thunder fans to raise a glass together and cheer on the team for every home and away game.The Thunder and Anheuser-Busch will also continue to support Folds of Honor in Oklahoma, which is a 501(3c) nonprofit that aims to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Based in Oklahoma, the team has honored Folds of Honor scholarship recipients through in-game presentations and online recognition.Earlier this season, the team launched the Michelob ULTRA Courtside Experience, which has allowed fans to watch players run out from the tunnel to the court prior to tipoff throughout April and May. The activation is a follow-up to the virtual fan experience provided to fans throughout the NBA bubble in Orlando during the 2019-20 season.Source: https://www-nba-com.cdn.ampproject.org/c/s/www.nba.com/amp/thunder/news/release-anheuserbusch-210517...
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2021-05-20
RBC is partnering with Invest Ottawa to recognize and celebrate Asian Heritage Month.
May is #AsianHeritage Month, and we are excited to join Invest Ottawa on May 31 for a wonderful event featuring a diverse panel of Asian leaders and business people. The event will give us an opportunity to learn more about the contributions that Canadians of Asian descent are having in our business community and some of the barriers and challenges that they face. ...
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2021-05-18
Monster Energy and Dorna Sports extend sponsorship agreement
 A multi-year contract extension confirms the future of a longstanding partnership for MotoGP™ Dorna Sports is delighted to announce an extension to its partnership with Monster Energy, with a new multi-year agreement confirming the future of the longstanding collaboration. Monster will therefore continue to be a title sponsor of two Grands Prix, as well as enjoy a continued presence at a number of other Grands Prix. Monster will take top billing at two Grands Prix in 2021: the Gran Premi Monster Energy de Catalunya and the Monster Energy British Grand Prix. The iconic M first took centre stage at the French Grand Prix at Le Mans in 2010 and more recently at the Catalan Grand Prix in 2014. It has since remained an integral part of the race weekend in Barcelona, which is one of the biggest events on the calendar. In 2021, the British Grand Prix becomes the latest blue riband event with Monster as title sponsor, beginning a new chapter in the marque’s collaboration with MotoGP™.  Monster Energy have been a vital part of the MotoGP™ paddock for many years as a title sponsor for both events and teams, in addition to a portfolio of different Monster Energy riders throughout the Grand Prix classes. Two more events under the Monster banner in 2021 ensures the brand will remain one of the most important presences in the World Championship for many years to come. Source: https://sponsorship.org/monster-energy-and-dorna-sports-extend-sponsorship-agreement/...
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2021-05-15
HyperX named partner for 2021 NHL Gaming World Championship
Will provide headsets to broadcast team, competitors HyperX, the gaming division of Kingston Technology, Inc., today announced it is partnering with the National Hockey League (NHL®) as the Official Gaming Headsets supplier of the 2021 NHL Gaming World Championship™ (GWC). During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the global tournament, and participate in community giveaways during the matches on Twitch.Now in its fourth year, the 2021 NHL Gaming World Championship™ invites the best EA SPORTS™ NHL® 21 players in Europe and North America to compete for the Club Championship and European Championship titles and prize packages, including the chance to win a share of the $100,000 prize pool. Running from April 7 to July 24, the NHL GWC offers the hockey gamer community a chance to show off their skills while sporting award-winning HyperX Cloud headsets. Tournament matches will be streamed on the NHL's Twitch channel and all tournament information, including format changes, schedules, rules and regulations, and prize pool allocation is available at www.nhl.com/gaming."As the lines continue to blur between esports and traditional sports, as seen with the NHL Gaming World Championship, we're seeing a rise in powerful forms of entertainment that unite gamers and sports fans alike," said Daniel Kelley, vice president of marketing, HyperX. "As players compete on the virtual ice to be named champion, hearing every detail and communicating effectivity is crucial. HyperX's best-in-class gaming headsets deliver the ultimate sound stage and comfort, paving the way for players to achieve their best.""As we have paused live special events temporarily due to COVID-19, having the best equipment for our competitors in a remote broadcast environment is paramount," said Chris Golier, NHL Vice President of Business Development and Innovation. "HyperX is the category leader in headsets and we are thrilled to partner with them to provide Cloud headsets to our talent and competitors for a superior audio experience this NHL GWC season."The NHL's foray into the competitive video game ecosystem aligns with HyperX's goal of connecting gaming fans across different sports and pop culture realms. Last summer, the NHL hosted a virtual NHL Player Gaming Challenge during the season's pause, inviting more than 45 NHL players to participate including Nashville Predators forward and avid gamer Filip Forsberg. Off the ice, Forsberg is a frequent player of popular video games such as NHL, FIFA and Fortnite and joined the #HyperXFamily in October 2019 as the first ice hockey player to be a HyperX gaming ambassador and part of the "We're All Gamers" campaign."Gaming is a passion of mine that allows me to connect with my friends in a fun way between NHL games, practices and while I'm on the road," said Forsberg, professional hockey player and HyperX ambassador. "The battles are always fun when we play EA SPORTS NHL 21. My HyperX gaming headsets are so comfortable and create a more realistic gaming experience."HyperX's line of Cloud gaming headsets feature best-in-class components to deliver superior performance, comfort, quality, and aesthetic design for the GWC broadcast team and competitors. With more than 10 years supporting esports tournaments, teams, players, and leagues, HyperX products are designed to meet the most rigorous demands of all gamers to give them the winning edge and stay on top of their game.Source: https://www.nhl.com/news/hyperx-named-partner-for-2021-nhl-gaming-world-championship/c-324664720?tid=280504338...
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