2021-06-02
Confidence in health of sponsorship industry dips as vaccine rollout continues
 A dip in confidence within the European sponsorship marketing community has reflected ongoing challenges in overcoming the COVID-19 pandemic, the latest research from the European Sponsorship Association has found. With some countries currently back in lockdown and vaccine programmes taking longer than anticipated, a regional disparity was detectable in the data but even in the UK, where vaccine rollout has been rapid, confidence dipped after the record highs of the previous survey in March. The research also found that almost half of ESA members received support from their government to retain employees during the pandemic, with just under one in five continuing to do so. The 10th edition of the ESA Sponsorship Sentiment Tracker (SST), conducted in April 2021, registered a drop in positivity about the health of the industry across all member groups except rights-holders, who felt more confident about the future of sponsorship. In the latest wave of ESA’s regular survey, confidence receded by 0.4 points to an average high of 6.7/10, having reached a record peak of 7.1/10 in March. There was an uplift in positivity among rights-holders (up 0.3 to 7.0/10), but optimism was in relatively short supply among agencies (6.8/10) and brand-side marketers (5.8/10). Confidence dipped from 7.3/10 to 6.7/10 among respondents from the UK, with a drop of 0.2 points to 6.5/10 in the rest of Europe. Brands felt particularly pessimistic, with those outside Europe bringing down the confidence amongst this group to 5.8, the lowest of all three groups. The SST has gauged the health and confidence of leading sponsorship organisations since the start of the COVID-19 pandemic, attracting almost 1,500 responses from senior industry leaders across Europe. Marketers taking part in the 10th wave of the SST also revealed the extent of their dependency on government funding in keeping industry jobs intact during the pandemic. More than 44% of respondents said their organisation had received government support to retain employees since the start of the pandemic, with 16% continuing to do so. The highest rate of dependency among member groups was agencies (53%) with 31% of brands and 44% of rights holders also supported. An average of 33% of employees were protected by the government funding, according to the survey, with three in 10 of supported organisations using the funding to retain more than 60% of their workforce. ESA Chairman, Andy Westlake, said: “The dip in confidence revealed by Wave 10 of the ESA Sponsorship Sentiment Tracker indicates that we still have some way to go before our industry can return to a ‘business as usual’ mindset. “The regional disparity in confidence across Europe, and the variations in sentiment between brands, rights holders and agencies, also serves as a timely reminder that no two experiences of this pandemic are the same. “In fact, all of the organisations that make up our member community are experiencing unique ongoing challenges as we make a collective effort to recover from the effects of COVID-19 and get our industry back on its feet. That’s why the SST is so vital and I’d like to personally thank everyone who participates in this survey for their ongoing support and collaboration.”   Source: https://sponsorship.org/confidence-in-health-of-sponsorship-industry-dips-as-vaccine-rollout-continues/...
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2021-06-02
Puma To Sponsor Boston 10K For Women
 Puma has signed on as the official footwear and apparel partner of the Boston 10K for Women, presented by REI. Puma will provide pre-event and on-site engagement at Boston Common and will be the title sponsor of the event’s elite athlete field. The Boston 10K for women is the longest-running all-women’s running foot race in New England and will return as a live event in October for its 45th year. Puma’s logo will appear on race bib numbers, its footwear will be worn by race officials and the Elite Field, powered by Puma will support visibility for the event’s elite runners. “When we recognized the opportunity to partner with such a historic and important race that supports female runners, we could not have been more excited to get involved,” said Erin Longin, global director of running and training, Puma. “It’s a bounce-back year for women’s running and as runners reunite around the country, the sport needs companies like Puma to lead, which is exactly what they’re doing,” said Dusty Rhodes, founder of the race in 1977. Held every year on the second Monday in October, race organizers yielded their traditional race date to accommodate the 125th Boston Marathon, scheduled for October 11, 2021. The race date for the 2021 Boston 10K for Women will be announced shortly. Photo courtesy Boston 10K for Women Source: https://sgbonline.com/puma-to-sponsor-boston-10k-for-women/...
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2021-06-02
Hublot And Chelsea FC Top The UEFA Champions League
NYON, Switzerland, June 2, 2021 /CNW/ -- It's the type of all-round partnership Hublot likes best: warm-hearted, full-orbed, and unrestricted, with club and watchmaker each able to rely on the other. On Saturday 29 May 2021, English side Chelsea FC reached the pinnacle of European football, beating Manchester City to claim their second UEFA Champions League victory. The win has sealed the sacred union between Hublot and the legendary club, which pulled off a unique and original game on Saturday to clinch the top spot.     Hublot and Chelsea FC share the same philosophy by virtue of the fact that they inhabit similar worlds and are imbued with the same values. Hublot's story has been inextricably interwoven with the beautiful game for exactly 15 years: in 2006, the Nyon-based firm announced its passion for soccer with the memorable slogan "Hublot Loves Football," and embraced the sport in a way no other brand had previously. That could have been Hublot's final say – but in fact, it was only just getting started. Hublot went on to become the Official Timekeeper for all major UEFA competitions, and became a partner of Chelsea FC that same year – 2015. In 2016, 2017, and 2019, the manufacture scored a hat-trick of models specially designed for the "Blues," as Chelsea fans call their side. To kick off, there was a Classic Fusion Chronograph in 2016, followed at "half time" (2017) by a special Big Bang Chelsea, before a return to the original legend with a second-half thriller for 2019, the Classic Fusion Chronograph Chelsea FC. This, the most recent limited edition to date, gave pride of place to ceramic – fittingly coloured blue in the club's honour. Hublot has not stopped there, either. Having announced that it was becoming the official timekeeper for the UEFA Champions League as a whole in 2015, in 2020 the firm released the Classic Fusion AeroFusion Chronograph UEFA Champions League, a limited edition of 100 pieces in blue ceramic. Today, the story has come full circle. In addition to Hublot being a key partner of a European-level association and of its foremost competition, bringing together the best European clubs, it is also the partner of what is now the continent's most celebrated team: "champion of the champions" Chelsea FC. "The spirit that guides our partnership with Chelsea is just the same as with any good team on the ground: we commit to a relationship of trust, for the long term. We weather hard times together, learn from them, and go on to win. Hublot has gone further than ever before in Fine Watchmaking, just as Chelsea has overcome every obstacle on the road to becoming Europe's top champion. Together, we've worked on our technique and pushed back our limits. Together, our fans have propelled us into the soccer firmament. They were there for us – back at long last in a stadium, and roaring with passion right through until the final whistle, carrying Chelsea to the top. Hublot loves Chelsea!"Ricardo GuadalupeCEO of HUBLOT To stay up-to-date, follow: @Hublot #Hublot #HublotLovesFootball HUBLOT Founded in Switzerland in 1980, HUBLOT is defined by its innovative concept, which began with the highly original combination of gold and rubber. This "Art of Fusion" stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012. The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth. Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to "Be First, Different and Unique," the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon). HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events and brands of our times (FIFA World Cup™, UEFA Champions League™, UEFA EURO™) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé). Discover the HUBLOT universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zürich and at HUBLOT.com. Photo - https://mma.prnewswire.com/media/1524041/Hublot_Chelsea_FC_1.jpgPhoto - https://mma.prnewswire.com/media/1524042/Hublot_Chelsea_FC_2.jpgPhoto - https://mma.prnewswire.com/media/1524040/Hublot_Chelsea_FC_3.jpgLogo - https://mma.prnewswire.com/media/1176881/Hublot_Logo.jpg           View original content to download multimedia:http://www.prnewswire.com/news-releases/hublot-and-chelsea-fc-top-the-uefa-champions-league-301303747.html SOURCE Hublot SA ...
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2021-06-02
Edmonton CFL team rebranded as Elks
The Edmonton-based Canadian Football League team has officially announced that the Elks will be its new nickname.According to the club, “Elk” was the overwhelming favorite among fans, players and coaches from a shortlist of seven names under consideration: Elk, Evergreens, Evergolds, Eclipse, Elkhounds, Eagles, and Elements.An “S” was added after a consultation with linguistics experts from the Oxford Dictionary and the University of Alberta. Elk is already a plural word.The move, which includes a new logo, comes ahead of the 2021 CFL season, which is set to start in August.“This is not the beginning. This is a new chapter in a story that began 72 years ago officially, and over 100 years ago unofficially,” said club president Chris Presson during the rebranding announcement. “Thousands have carried our torch since then, and we light it again. We build on that legacy — new name, same colours, for Edmontonians.”Last July, the team announced that some fans had become “increasingly uncomfortable” with its previous Eskimos moniker, which is considered by many a derogatory, colonial-era term for Inuits, a group of people who are indigenous to Greenland, Alaska, and Northern Canada.The club in turn undertook a comprehensive engagement process on a new name, which included research and engagement with season-ticket holders, casual ticket purchasers, and commercial partners.In the meantime, the club used the names “EE Football Team” and “Edmonton Football Team.”The widely-anticipated move took place after the team came under pressure from corporate sponsors to change their nickname. Canadian home and car insurance company Belairdirect said it would drop its sponsorship of the team unless a name change took place. Sports Book Interaction, the team’s official online casino and gaming partner, also demanded a change in the moniker, which has been in place since the team’s inception in 1949.Edmonton’s decision followed that of the National Football League’s Washington Redskins, who are now known as Washington Football Team after mounting pressure from corporate sponsors, as well as fans, investors, political leaders, and the media.“Thanks to our wonderful fans and partners across the board for their input, dialogue and debate,” Presson added. “Rebranding a team is hard. Rebranding a team with 100 years of history is even more challenging and we worked hard to meld that history with something new and meaningful.”Source: https://www.sportbusiness.com/news/edmonton-cfl-team-rebranded-as-elks/?logged_in=1...
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2021-06-02
Adyen expands its acquiring offering to the United Arab Emirates
- Adyen launches its acquiring solution in the UAE to help businesses achieve higher authorization rates, better customer experiences, and full unified commerce to support the region's thriving digital economy. - Leading platform powers many of the world's biggest brands such as Microsoft, Facebook, L'Oréal, Spotify and Uber and is growing regionally with a strong portfolio of well-known brands – including Foodics, Fabergé and HMSHost International. DUBAI, UAE, June 2, 2021 /CNW/ -- ADYEN (AMS:ADYEN), the payments platform of choice for many of the world's leading companies, today announced the expansion of its local acquiring services to include the United Arab Emirates (UAE), illustrating its commitment to the Middle East region. With acquiring capabilities in the UAE, Adyen provides both domestic and international businesses with an improved payments solution, allowing for higher authorization rates and improved shopper flows with less friction. Among the first merchants benefitting from Adyen's acquiring offering are Foodics, Fabergé and HMSHost International. In the UAE, Adyen supports businesses with the same range of products and features as in other regions, including a fully integrated anti-fraud solution, and its revenue optimization toolkit. Covering the entire payment flow via its single platform for online, in-store and in-app transactions, Adyen's local acquiring helps its merchants build frictionless payment experiences for its shoppers. "The launch of our UAE acquiring solution allows us to offer our merchants the local solution they have been looking for. We are ready to reduce the pain points merchants currently see in the UAE market," said Sander Maertens, Head of Middle East for Adyen. "We look forward to giving merchants access to a superior acquiring solution that will future-proof their payments set-up and drive higher results as we provide them with access to the full capabilities of the Adyen platform." "Our ambition is to create positive experiences for people on the move, no matter where our guests are in their journey," says Dennis Hoogreef, VP IT and Facilities HMSHost International. "Adyen has the capability to innovate quickly from a technological point of view, giving us the opportunity to offer seamless customer experiences across the markets wherein we operate. This is key for a company like ours with global operations across local and international markets. We are excited to be one of the first to go live with Adyen in the UAE." In the UAE, Adyen is the first and only payment provider to offer a single-platform unified commerce solution. With direct card acquiring connections to Visa and Mastercard, transactions will be processed locally in the UAE via the Adyen platform. Further supported payment methods include American Express, UnionPay International, Diners, Discover, JCB, WeChat and AliPay. Adyen's entry to the UAE is supported via its partnership with Network International, a leading enabler of digital commerce across the Middle East and Africa (MEA) region. Network International will support Adyen with scheme sponsorship services for Visa and Mastercard acquiring. About AdyenAdyen (AMS: ADYEN) is the payments platform of choice for many of the world's leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oréal. The launch of Adyen acquiring in the United Arab Emirates and the cooperation with Foodics, Fabergé and HMSHost International as described in this update underline Adyen's continuous expansion and growth with current and new merchants as part of its ordinary course of business. Adyen's Middle-Eastern headquarters is located in the Dubai International Financial Centre (DIFC). View original content to download multimedia:http://www.prnewswire.com/news-releases/adyen-expands-its-acquiring-offering-to-the-united-arab-emirates-301303349.html SOURCE Adyen ...
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2021-06-01
PEGA BECOMES WORLDWIDE SUPPLIER FOR THE RYDER CUP
Global sponsorship will showcase how Pega is the right partner for the Ryder Cup, while highlighting the importance of problem solving and teamwork throughout the competitionThe Ryder Cup and Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, have announced a multiyear agreement establishing Pega as a worldwide supplier of the 43rd and 44th Ryder Cup. Pega’s sponsorship will contribute toward the distinguished experience both teams and spectators have come to expect from this event. Pega will also work with Ryder Cup broadcast partners to create online content on the value of partnerships.Established in 1983, Pega creates software that helps enterprises make better decisions and get work done. Delivering meaningful business outcomes as clients look to digitally transform, its scalable architecture and low-code/no-code platform help enable even the biggest organizations to stay streamlined, agile and ready for what's next. Ryder Cup spectators, golfers and event staff have likely already used Pega in their daily lives – including when they travel, use a credit card, call a company for service or perform other everyday tasks.“Pega is known for problem solving and delivering the right solutions to the world’s most sophisticated enterprises,” said PGA of America CEO Seth Waugh. “At its core, the Ryder Cup is about turning challenge into opportunity which makes Pega a natural fit as a partner for our next two competitions.”“We are delighted to welcome Pega to the Ryder Cup commercial family for the next two editions,” said Guy Kinnings, European Ryder Cup Director. “The Ryder Cup is all about partnerships and teamwork, and we look forward to Pega’s innovation helping us to continue to deliver a first-class service for everyone involved in the biennial contest.”“As Pega continues to push boundaries to meet our ambitious goals, we are seeking opportunities to increase awareness for our brand and the great work Pega is doing for our clients,” said Hayden Stafford, President of Global Client Engagement, Pegasystems. “Given the prestige and excitement around the Ryder Cup, it is a natural fit for Pega to sponsor, as we continue to grow our business and help the world’s leading organizations achieve breakthrough outcomes.”Pega’s sponsorship includes the 43rd Ryder Cup at Whistling Straits in Kohler, Wisconsin, from Sept. 21-26, 2021; and the 44th Ryder Cup at Marco Simone Golf and Country Club in Rome, Italy, from Sept. 26-Oct. 1, 2023....
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2021-06-01
vivo debuts new "To Beautiful Moments" campaign for UEFA EURO 2020™
SHENZHEN, China, June 1, 2021 /CNW/ -- As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its "To Beautiful Moments" campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down. "People around the world have been eagerly awaiting this tournament. Now more than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience," said Spark Ni, Senior Vice President and CMO of vivo. "We strive not only to help people capture and share life's magical moments, but to make every moment in life more magical." The new advertising campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches, while sending the message, "give your phone a break, and be there for life's beautiful moments." Through its partnership with UEFA, vivo looks to connect with and expand its widening user-base of over 400 million people worldwide. "As we rapidly expand our global business, it is incredibly important for us to connect with people through the beautiful moments in life that they care about most," said Spark Ni. "vivo is incredibly proud to partner with UEFA to engage with football fans across the world as we're a brand deeply connected to and invested in the like-minded passions and interests of our users." Shared Vision to Create Memorable Experiences with UEFA vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on June 11 and July 11 respectively, where the brand has worked with UEFA to create a memorable experience for the millions of viewers around the world who will watch the tournament unfold. While spectators will return to stadiums across Europe, capacity restrictions will limit onsite fan experiences and will be varied based on the quarantine policies in respective countries. To bring more fans' applause and cheers back into the stadium, vivo together with UEFA, will launch a #vivoSuperTime campaign where people around the world can channel their energy into the game by sharing their applause and cheers on social media for the chance to appear in the tournament's closing ceremonies. UEFA Marketing Director Guy-Laurent Epstein said, "The game of football brings joy to millions of football fans across the globe, and we are excited to partner with vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together." To learn more about the "To Beautiful Moments" campaign and vivo's activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020. Capture Beautiful Moments with X60 Series Professional Photography Capabilities Recently launched ahead of the tournament and featured in the new "To Beautiful Moments" campaign is the vivo X60 Series. As the first vivo smartphone co-engineered with ZEISS, a global leader in optics and opto-electronics, the X60 Series integrates the user-oriented innovation of vivo and the superior expertise in mobile imaging of ZEISS to culminate in outstanding software and hardware capabilities. Featuring cutting-edge design from vivo and professional camera system co-engineered with ZEISS, the X60 Series is the ideal photography flagship smartphone for the tournament, bringing unparalleled sharpness, clarity and image quality to help users capture enjoyable moments on and off the pitch. The X60 Pro and X60 Pro+ also come with the advanced Gimbal Stabilization 2.0. Both the X60 Pro and X60 Pro+ utilize the latest VIS 5-axis video stabilization technology while the X60 Pro+ is even equipped with an Ultra Wide Gimbal Camera, allowing users to obtain clear shots of objects in dynamic motion with greater accuracy. The combined best-in-class optical lenses, sensors, image processing algorithms and diverse multi-modal features allows users to enjoy technologies that were previously only limited to professional photographers. About vivovivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise. With headquarters in China, supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up five production hubs (including brand authorized manufacturing center), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions, and is loved by more than 400 million users worldwide. *"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to build technology for good. To learn more, please visit http://www.vivo.com/ or stay informed of vivo's news at https://www.vivo.com/en/about-vivo/news. View original content to download multimedia:http://www.prnewswire.com/news-releases/vivo-debuts-new-to-beautiful-moments-campaign-for-uefa-euro-2020-301302534.html SOURCE vivo ...
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2021-06-01
KADOKAWA ASCII Introduces INNO 2021: Worldwide Innovation, Collaboration, and JPY3,000,000 Support for Creative Thinkers
TOKYO, June 1, 2021 /CNW/ -- KADOKAWA ASCII Research Laboratories, Inc. of Tokyo, the executing agency for the "INNO-vation Program," implemented by the Japanese Ministry of Internal Affairs and Communications, presents the 2021 INNO-vation Program ( https://inno.go.jp/en/ ), an annual effort to encourage global innovation on an unprecedented level, searching for creative, out-of-the-box minds to help the human race take the next steps in the technological revolution. Image1: https://kyodonewsprwire.jp/img/202105255366-O2-1xt11AEf Image2: https://kyodonewsprwire.jp/img/202105255366-O1-ge48HDeH With the opportunity to receive support for eccentric technology, applicants can be part of the sponsor's esteemed graduate program to promote collaboration and teamwork, and propel their ideas into the ever-changing future. As the new decade begins, the INNO-vation Program is opening its doors to applications internationally and looks forward to building a bright new future together, overcoming COVID-19's recent impact on society. From June 1, 2021, to August 2, 2021, the INNO-vation Program is taking applications to find these innovators and is offering support to successful proposals. Applicants' ideas can be made a reality thanks to the support offered by some of the world's greatest technological and business leaders offering their insight and guidance. With the Disruptive Challenge and the Generation Award, applicants have the opportunity to create something from nothing or take inspiration from given themes respectively. As the program begins a new year, applicants have the opportunity to "Embrace your INNO*," without being limited by nationality, age, or background. *INNO - from the Japanese kanji meaning "unusual ability" "Innovation depends on unique insights and untested theories. New ideas are often misunderstood at first, and it's important that we nurture creativity and ambition." -- a statement made by Adam D'Angelo, CEO of Quora, upon joining the INNO-vation Program as a program advisor. Nurturing these "buds" of INNO and actively supporting those ideas unbound by conventional wisdom is foundational to the core of the program. Previous graduates of the INNO-vation Program have created wonderful products in art, technology, automation, artificial intelligence, robotics, and much more. With startup companies forming daily around the globe, the INNO-vation Program is proud to support the next generation of entrepreneurs and innovative thinkers to change the world. Disruptive Challenge Proposals that boldly take on challenges and can offer a major change to society and industry, without fear of failure are highly sought. Following a great success internationally in 2020, individuals across the world can put forward their proposals and be eligible for funding as part of the program up to JPY3,000,000 for one year without being limited by age, background, or nationality. Generation Award In cooperation with the Cooperative Partners of this program, Category Award Prizes (JPY200,000 each) and Special Corporate Awards will be offered. In addition, those proposals nominated for the awards (223 from last year) will be given the opportunity to implement their ideas in cooperation with these partnering companies. INNO-vation Network Hub Opportunities to partner with the INNO-vation Program as part of the INNO-vation Network Hub are also available. In the hope to help find and grow INNO within individuals worldwide, the INNO-vation Program is recruiting partnerships with institutes to collaborate with and assist the program in cultivating the next generation of thinkers and tinkerers globally. ABOUT KADOKAWA ASCII Research Laboratories, Inc.https://kyodonewsprwire.jp/attach/202105255366-O1-5O9NB00y.pdf INNO-vation homepage: https://inno.go.jp/en/     View original content:http://www.prnewswire.com/news-releases/kadokawa-ascii-introduces-inno-2021-worldwide-innovation-collaboration-and-jpy3-000-000-support-for-creative-thinkers-301302552.html SOURCE KADOKAWA ASCII Research Laboratories, Inc. ...
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2021-05-31
Leicester City & FBS Announce Record New Principal Club Partnership
Leicester City has signed a new three-year agreement with the global online trading company FBS as its principal club partner. The partnership will begin with the 2021/2022 season, with the Foxes wearing the new shirts with the FBS logo for the first time in the final Premier League match against Tottenham Hotspur at King Power Stadium this Sunday 23 May.The partnership will bring together the 2015/16 Premier League champions and 2021 FA Cup winners with one of the world’s fastest-growing financial services companies.This commitment between FBS and the Club will harness the growing strength of the Leicester City story to showcase the unique capabilities of FBS to transform the way the world invests. With its name on the front of the Foxes shirt and other key media, FBS will build worldwide awareness of its technology and trading services.FBS has over 16 million customers worldwide and operates in almost all countries globally. The company’s ambition is to utilise technology to make investing into the financial markets accessible to everyone, making it the ideal fit for Leicester City, who have created a global community of fans spanning cultures and continents following their famous Premier League win in 2015/16.Susan Whelan, Chief Executive Officer for Leicester City, said: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the Club, enabling us to keep investing in improvement and growth while enhancing the Club’s profile all over the world. We are looking forward to working with FBS to bring to life our vision for the partnership to the world and our global fanbase.”Yulia Ivanova, FBS Chief Executive Officer, said: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”...
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2021-05-30
Thunder Announces New Partnership With Verizon
The Oklahoma City Thunder today announced a new partnership with Verizon, making the service provider the team’s official wireless and 5G partner. This new partnership will equip Chesapeake Energy Arena with 5G Ultra Wideband and include new virtual fan experiences through Verizon Up – Verizon’s customer loyalty program. Verizon will also become the presenting partner of the Verizon Fan Zone in the official Thunder Mobile App, providing interactive games and experiences for all Thunder fans.“Verizon is a leader in its industry, and this partnership will provide Thunder fans with new, exciting ways to connect with the team through cutting-edge technology,” said Will Syring, vice president of Corporate Partnerships for the Thunder. “We will now have new avenues to serve our fans and Verizon customers both in our home arena and on the Thunder App to bring them closer than ever to the game and our athletes.”As fans return to live events, the need to reimagine the in-arena experience and operations has accelerated and 5G technology is a critical component. With 5G Ultra Wideband, teams have the ability to create immersive fan experiences and arenas have the ability to utilize next-gen solutions to innovate public safety, access, concessions and crowd management.Through this partnership, Verizon Up customers will receive the chance to claim exclusive virtual experiences with Thunder players and exclusive Thunder swag like jerseys, autographed items, official team apparel and more. Through the Thunder Mobile App, the Verizon Fan Zone will also have interactive games and opportunities for virtual engagement with the team.The team has already rolled out some of the new, virtual experiences including an opportunity to meet with a Thunder trainer and receive a co-branded gym bag, water bottle and resistance bands for training. Most recently, fans had the opportunity to chat with Shai Gilgeous-Alexander, where he hosted a conversation to share his fashion inspiration, his passion for making a statement through clothing and his process designing his sneakers from start to finish.Source: https://www-nba-com.cdn.ampproject.org/c/s/www.nba.com/amp/thunder/corporate-news/partnership-verizon-210520...
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