2022-05-18
Singapore Air Extends F1 Grand Prix Title Sponsorship by 3 Years
Singapore Airlines Ltd. extended its sponsorship of the Formula One’s Singapore Grand Prix for three more years, the national carrier said Saturday.The extension will start with this year’s race to be held Sept. 30 to Oct. 2, the company said in a statement. The city-state said in January it will host the event after a two-year hiatus due to the Covid-19 pandemic.Formula One “will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic,” said Lee Lik Hsin, Singapore Airlines’ executive vice president for commercial operations.The renewed pact also heralded the country’s determination to woo back tourism as the island state recently lifted most rules for fully vaccinated travelers and eased other domestic restrictions, in line with its policy to live with the virus. Air-passenger traffic to Singapore reached 400,000, or 31% of pre-Covid levels, in the week ending April 17, according to latest data from the country’s civil aviation authority.Singapore Airlines first signed as the title sponsor in 2014 for four years, and subsequently extended it in 2018 and 2020 for two years respectively....
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2022-05-17
Penguins Announce Highmark as First Official Game Jersey Partner
The Penguins and Highmark announced a multi-year agreement today, beginning with the 2022-23 NHL season, introducing the addition of the Highmark Blue Cross Blue Shield patch on the Penguins' black home game jerseys.To celebrate the new jersey patch, all fans in attendance at the April 21st game versus the Boston Bruins will receive a replica black jersey t-shirt featuring the new logo compliments of Highmark.Highmark will be the first-ever partner to have its logo featured on a Penguins game jersey in the NHL's first season of its jersey advertising program. The Highmark Blue Cross Blue Shield logo will be worn for all pre-season, regular-season and postseason home games in which the team wears its black home jerseys."The Pittsburgh Penguins are a key part of the fabric of this community. Their victories occur on and off the ice as they are also champions of education, wellness, and public service. Highmark is proud to team up with the Penguins and believe this partnership is an investment for the community. We are looking forward to seeing the Highmark Blue Cross Blue Shield logo on the front of the Penguins home jerseys," said Tom Doran, executive vice president and chief operating officer for Highmark Inc.The 3 x 3.5-inch patch will be located in the upper right chest area of the jersey and includes the Highmark name with the Blue Cross Blue Shield logos."As a founding partner of the Penguins, Highmark has been a part of our success both on the ice and in the community," said David Morehouse, president and CEO of the team. "Stitching the Highmark logo to our home jerseys is a testament to our long-term partnership and an opportunity to showcase this Pittsburgh brand to millions of viewers and social media followers across the world - and especially our fans in attendance at home games at PPG Paints Arena."The NHL's jersey advertising program permits up to two jersey sponsors per team when separate sponsors appear on home and away jerseys, beginning with the '22-23 season. The Penguins will announce an away jersey partner at a later date....
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2022-05-17
HelloFresh joins the Crohn’s and Colitis Canada team as a national partner!
We’re proud to announce that we have partnered up with HelloFresh and have them join the team as a national partner!“At HelloFresh, we’re all about fresh, sustainable meals for the whole family - but not everyone has the same dietary freedom. It’s one of the reasons we’re thrilled to be a national sponsor of Crohn’s and Colitis Canada, helping to raise and donate funds for the thousands of Canadians living with Crohn’s disease and ulcerative colitis.”🏃‍♂️Join us and HelloFresh, Saturday, June 5th for the Gutsy Walk! 🏃‍♀️By walking 5km in your community, you’ll help raise funds AND receive a free 7-meal discount from HelloFresh while $10 from every box ordered is donated back to Crohn’s and Colitis Canada.Free meals, a HelloFresh donation to a great cause, and knowing you’re helping fund important research? We can’t think of anything more satisfying.Sign up for the Gutsy Walk: https://lnkd.in/gKacFkE2Discover more about HelloFresh’s fundraising program: https://lnkd.in/gJi5rq_i...
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2022-05-17
Shift4 Selected as Payment Processor for Philadelphia’s Wells Fargo Center
Shift4 Will Power Payments Across Ticketing, Food and Beverage Concessions, and Retail at Wells Fargo Center, the U.S.’ #2 Ranked Venue Based on Ticket SalesWells Fargo Center has selected Shift4 (NYSE: FOUR), the leader in integrated payments and commerce technology, to process payments for all of its online and in-person ticketing, food and beverage concessions, and retail sales.Home to the Philadelphia Flyers and Philadelphia 76ers, Wells Fargo Center was ranked No. 2 in the U.S. and No. 6 in the world for number of tickets sold at a venue of its size. The venue hosts over 250 events and millions of fans each year.“We are always striving to implement new ways to improve our fans’ experience, and Shift4’s technology will make transactions in Wells Fargo Center – from food and beverage to retail – easier than ever,” said Dan Wise, Senior Vice President of Corporate Partnerships, Philadelphia Flyers & Wells Fargo Center. “Shift4 has built a reputation across sports and entertainment for enhancing fans' commerce experience, and we look forward to building on this partnership.”“Wells Fargo Center is central to Philly sports fans, and we’re committed to powering an enhanced, modern event experience for them,” said Anthony Perez, Shift4’s Head of Enterprise. “Our end-to-end commerce solution simplifies venue operations, reduces costs, and improves the overall fan experience.”Under the agreement, Shift4 will become the Official Payment Processor for Wells Fargo Center and the Philadelphia Flyers. The company also assumes naming rights for the Center City Club, the Wells Fargo Center’s exclusive event-level club, which Shift4 plans to rename as the “Shift4 Club.”Wells Fargo Center is currently undergoing a multi-year $300+ million Transformation project, and this partnership with Shift4 is part of the Center’s investment to deploy advanced technologies throughout the arena.Shift4 will process the concessions and retail transactions beginning with the 2022-2023 Flyers and 76ers seasons. The ticketing transactions will be processed via an integration with Paciolan by the end of the year....
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2022-05-16
Boylesports Announced as New Title Sponsor for Saturday of Galway Races Summer Festival in New 3-Year Deal
With just ten weeks to go to the 153rd Galway Races, Galway Racecourse today announced a new three-year sponsorship deal with BoyleSports who are the new title sponsor for the Saturday of the Galway Races Summer Festival.The agreement will see BoyleSports sponsor four races on Saturday 30th July, including the feature race:The BoyleSports Handicap Hurdle (value €110,000),The BoyleSports Maiden Hurdle,The BoyleSports Irish EBF Maiden and,The BoyleSports Irish EBF Mares Flat Race.BoyleSports is a family-owned firm established by John Boyle. He opened his first shop in Markethill, County Armagh in 1982 with BoyleSports now firmly Ireland’s largest privately owned bookmaker, boasting over 360 shops across Ireland and the UK and an extensive Online business operating under the BoyleSports.com brand.Leon Blanche, Head of Communications at BoyleSports said, “It’s a real privilege and honour for all of us at BoyleSports to further enhance our commitment to Irish Horse Racing by signing up as title sponsors on the Saturday of the Galway Racing Festival. The Galway Summer Festival is synonymous with Horse Racing in Ireland and it’s a very exciting time to be teaming up with them as the traditional throng of racegoers return to descend on Ballybrit. No doubt they’re in for some thrilling contests and we are looking forward to playing our part in another fabulous festival.”Commenting on this new sponsorship deal, Chief Executive of Galway Racecourse Michael Moloney said, “BoyleSports have been a fantastic supporter of Irish racing and we’re delighted to welcome them on-board as the title sponsor for the Saturday of our Summer Festival. They’ve made a huge investment in Irish horse racing over the last few years and to have them as part of our race week programme is a great addition to the week. We look forward to working with the team on making this a great success for all involved.”Widley regarded as the highlight of the Summer Season in Ireland, the Galway Races looks forward to welcoming its race goers back to Ballybrit for one amazing week that offers its guests great horse racing, entertainment, fashion, reunions with friends and family and an electric fun atmosphere that continues to draw people from all over the world. To book your ticket to this year’s Galway Races check out www.galwayraces.com See you in Galway!Source: https://galwaybayfm.ie/sports/racing-boylesports-announced-as-new-title-sponsor-for-saturday-of-galway-races-summer-festival-in-new-3-year-deal/...
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2022-05-13
Charlotte FC and Ally Enhance Partnership with Focus on eSports
Club’s inaugural kits are now available in FIFA 22’s Ultimate Team Mode ahead of CLTFC’s full inclusion in FIFA 23 later this yearCharlotte FC and Ally today announced a new focus on eSports as they expand their collaboration to include Charlotte FC’s first-ever eMLS athlete Khaled Ali.  Ally, the founding and lead partner of Charlotte FC, will deepen their commitment to the Club and its fans with their support of Ali, as well as the Club’s eSports initiatives through tournaments, giveaways, and Twitch streams among other FIFA-related activations. Beginning today, the Club’s inaugural kits—the primary “Carolina Kit” and “Newly Minted” community kit—will be available in the series’ popular mode FIFA Ultimate Team (FUT). Ally is also front-of-jersey sponsor on both kits which will authentically appear in the video game played by millions of people annually across the globe. “This is a very exciting time for me as a competitive FIFA player and I’m so thankful to Ally and Charlotte FC for this innovative partnership to bring gaming to the forefront. The Club is dedicated to expanding into the virtual space and reaching our fans in new ways and this is the perfect way to start,” said Ali. “All gamers across the Carolinas will get to experience Charlotte FC in a whole different way and I can’t wait to meet and interact with all of you during the streams and activations to come.” The Club’s badge has been available for use in FUT since the launch of FIFA 22, but the addition of the Club’s kit into the game mode allows users across the world to utilize the kits. “As a digital financial services company, we are continuously innovating through technology,” said Bridget Sponsky, executive director, brand and sponsorship marketing, Ally Financial. “Supporting Khaled and tapping into the passion that gamers have around eSports is the perfect synergy for Ally’s efforts to reach soccer fans beyond the pitch.”The kits are available in Ultimate Team now....
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2022-05-10
McDonald’s to become biggest supporter of community football in Aotearoa
McDonald’s have extended their long-term partnership with New Zealand Football for another three years to become the biggest supporter of community football in Aotearoa. A partner in the junior football space for over 20 years, McDonald’s will now extend their support throughout all levels of the community game including junior, youth, senior, refereeing and coach development. The extended partnership will provide essential equipment and apparel to clubs across the country. It will also aid the creation of free community football resources, encouraging and supporting people of all ages and abilities to get involved in the game and become part of the football whānau in New Zealand. “It’s great to see McDonald’s extending their partnership to now encompass the whole community game. Their support has been, and will continue to be, invaluable to further grow the largest community sport in New Zealand” says James Wear, GM Brand and Partnerships at New Zealand Football. The deal represents the continuation of a successful relationship for both parties, says Simon Kenny, Head of Communications at McDonald’s New Zealand:“The Macca’s team is delighted to be extending our support of the football whānau in New Zealand.“We’ve partnered with New Zealand Football for over 20 years, and our franchisees support their local clubs and federations around the country. We’ve got some exciting plans in place with New Zealand Football over the next few years, and are looking forward to helping even more people across community football to enjoy the beautiful game.”   McDonald’s support is in place ahead of the upcoming community season which kicks off this weekend.Source: https://www.nzfootball.co.nz/newsarticle/115072...
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2022-05-09
As World Cup Nears, Brands Weigh Cost of Teaming With Qatar
Troubled by worker abuse and human rights, some World Cup sponsors are distancing themselves from the host nation. But not everyone is backing away.For Gary Lineker, a starring role in Qatar’s big show was not an option.Sure, he had hosted a World Cup draw before. And as a former top scorer in the tournament who now works as a popular television broadcaster he has an ongoing professional relationship with the tournament’s organizer, FIFA. But fronting the glamorous event in Doha last month that set the matchups for this year’s World Cup in Qatar — a hosting choice he has regularly criticized — was not something, Lineker decided, that he could consider.So in a conversation with FIFA’s president, Gianni Infantino, Lineker said no.Lineker’s reluctance to host the draw — which left FIFA scrambling to find a replacement — is only one recent example of the line celebrity athletes and sponsors are having to tread when it comes to the Qatar World Cup, which since its inception has been mired in controversy and complaints about the country’s treatment of migrant workers and the gay community. His decision came as multiple companies, and even the federations of some participating nations, are taking steps to distance their brands from the host country even though they have paid millions of dollars to attach themselves to the world’s most high-profile sporting event.Qatar has long pushed back on perceptions about the country that it considers inaccurate or at best outdated, attempting to explain that as the physical appearance of the country changed, so have its protections for workers. But examples of abusive conduct and poor treatment stubbornly persist and remain fodder for news media outlets, particularly in Europe, where the Qatar World Cup continues to be a source of protest and a lightning rod of criticism for those that associate with it.Alarmed, some companies that would have been expected to leverage the biggest event in the most popular sport on earth have instead chosen to step away. For instance, ING Group, a major international financial services and banking group that sponsors the Netherlands and Belgium national teams, has decided not to leverage those relationships during the event. The company said it would not accept any of its ticket allocation for the tournament or engage in any World Cup-related promotion, a spokesman told The New York Times.“Given the discussion and concerns around the human rights situation of the tournament infrastructure we think it’s inappropriate,” the spokesman said. Instead, ING said, the company will focus its efforts on the women’s European soccer championships to be held in England this summer.Several other partners of the Dutch and Belgian teams also issued statements outlining their plans to ignore what would in normal circumstances be a major marketing platform. GLS, a parcel service provider that sponsors Belgium’s team, told The Times that while it has backed the Red Devils since 2011 and would continue to do so, it would not take up its ticket allocation for customer promotions or engage in any advertising campaigns in Qatar “because we consider a commercial use of the World Cup 2022 in the context of the human rights situation better not take place.”Carrefour, however, a French-based supermarket chain with outlets in Qatar that also sponsors the Belgium team, issued a robust response to claims that it too would join the others in what appears to be a collective boycott of the World Cup. “Carrefour and its subsidiaries are not engaged in a boycott of any kind,” the company told The Times in a statement that labeled any claims it would take part “fake news.”Even some of the competing teams, though, are treading lightly. U.S. Soccer has held internal discussions about messaging it can provide to players for when they face inevitable questions about human rights issues, and Germany’s team wore T-shirts bearing the slogan “human rights” before a World Cup qualifying match last year.And after Denmark’s team secured its qualification last year, its soccer federation announced that two of its sponsors, the national lottery Danske Spil and a prominent bank, Arbejdernes Landsbank, had agreed to surrender the space they have paid for on the team’s training gear so that it can be replaced by human rights messages during the World Cup. (Arbejdernes Landsbank later ended its sponsorship early, a decision it said was over unrelated issues.)None of the team’s sponsors, the Danish federation said, would take part in any commercial activities in Qatar “so that participation in the World Cup finals is primarily about sporting participation and not promoting the World Cup organizers’ events.”Ricardo Fort, a former marketing executive responsible for Coca-Cola’s multi-decade relationship with FIFA, said many companies were calculating the effects of associating with Qatar, but he predicted that most would ultimately choose not to shy away from the tournament. “To me it feels like a localized issue,” Fort said.Celebrities and individuals would face a tougher choice, he suggested.“If you are a retired footballer planning to sign a deal in Germany or France et cetera, the chances are you will be more successful not being involved with the event,” Fort said.Lineker, a former England striker who was the top scorer at the 1986 World Cup, was just the sort of star FIFA and World Cup organizers would have wanted to headline high-profile events like the draw. Lineker had said yes the last time around, taking center stage at the Kremlin for the draw ahead of the 2018 World Cup in Russia.But after doing so he had faced a backlash from some sections of the British news media, and this time, he told Infantino, he had concluded it would be hypocritical for him to headline a ceremony that would in essence kick off an event about which he continues to have misgivings. (Lineker will continue to play a leading role in the BBC’s coverage of the tournament, having decided that reporting on the event is not the same as endorsing it.)For others, though, the rich paydays on offer can be too big to turn down. Qatar has for years written some of the biggest sponsorship contracts in sports, and that has only ramped up as the World Cup nears. Its biggest capture to date has been David Beckham, the former England star who like Lineker was present in the hall when Qatar chosen as the host for 2022.Qatar’s multimillion-dollar agreement with Beckham, now also a sports team owner and investor whose celebrity transcends soccer, extends beyond the World Cup; it is, in many respects, a deal for the former England national team captain to endorse Qatar itself. That has led some people close to Beckham to privately express misgivings about the nature of the arrangement. “It’s a deal to promote and support the nation and what they’re doing,” a person with knowledge of the agreement said in describing it.Beckham has not publicly spoken about what motivated him to sign with Qatar, where he has been a frequent visitor since agreeing to a deal more than 18 months ago. His spokeswoman did not respond to a request for comment.Beckham has so far avoided press scrutiny at events in Qatar, which have included an event with Afghan refugees; a promotional event for Qatar Airways; and an appearance on a panel at the Doha Forum, a flashy event that brings together business and political elites. He was curiously absent, however, from the World Cup draw.“There’s so much risk attached to this,” said Tim Crow, a former chief executive of Synergy, a firm that has advised Olympic and World Cup sponsors. “I was kind of surprised he’s decided to position himself with something for which there’s so much risk, particularly for a guy who doesn’t need the money.”Beckham’s relationship with Qatar may lead to questions for one for his other partners, the sportswear manufacturer Adidas. The company provided few specifics about how it would activate its relationship with Beckham for the Qatar World Cup, saying only that he “is a valued, long-term member of the Adidas family and our partnership will continue as such.”Source: https://www.nytimes.com/2022/05/02/sports/soccer/world-cup-sponsors-qatar.html?unlocked_article_code=AAAAAAAAAAAAAAAACEIPuomT1JKd6J17Vw1cRCfTTMQmqxCdw_PIxftm3iWka3DIDm4YiP8NBJKc4ADWYqFoasF0wDOBQNMEO6I3AedqyelEOFZ2DhChvpKe3pQZJiF_4aSCYlQL5bOfF7Yp7W2tKWCjNOZ0wLD44BnfajK5WPDAgXcgIhJio8A0aQmpjnwXka-VErN_29Z43qwjFYk6EWlbHFSCuPXuCBp7MNiUPFqLukRtBbYvCXyElsWc6rkAbAxVFVvDKXh_6ms949laU8gFaOe9d1VzPZqj3shCTzBgP4yrBJYuRofLlroMsrXFrBaEysfe1OzOr9YCdUy4hIZHz1SskR9L&smid=url-share...
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2022-05-06
The Detroit Pistons and Centaris Join Acronis’ #TeamUp Program to Support Cyber Protection in Latest Slam-dunk Move
The Detroit Pistons and Acronis, a global leader in cyber protection, announced an Official Cyber Protection Partnership which will be supported by Centaris. Through this partnership, the Pistons will have access to leading technology that will help keep all data safe and #CyberFit.“Acronis is a valuable asset for the Detroit Pistons IT and cybersecurity department,” said Paul Rapier, Vice President of Information Technology. “We are excited to partner with a platform that provides ease and meets our departmental needs.”Sports teams around the world choose Acronis Cyber Protect, an innovative Machine Intelligence (MI) enhanced solution that integrates data protection with cybersecurity, prevents cyberattacks, and helps teams avoid downtime. Acronis combines automation and integration, ensuring the prevention, detection, response, recovery, and analysis needed to safeguard all workloads while streamlining protection efforts. Acronis cyber protection provides the safety, accessibility, privacy, authenticity, and security (SAPAS) services required to protect the modern sport.“Acronis is very excited to be partnering with the Detroit Pistons and Centaris,” said Acronis Vice President and General Manager, Americas, Pat Hurley. “Acronis will offer nothing but the best cyber protection services to keep the team safe and rid any insecurities that otherwise come with substandard cyber protection. We’re extremely proud to bring our expertise to the court while raising awareness of the importance of cyber protection to the general public.”Centaris is proud to be an Acronis Delivery Partner and join forces with our hometown team, the Detroit Pistons, to educate, inform, and spread the importance of cybersecurity. A Michigan based Managed Services IT Provider, Centaris is dedicated to supporting Metro-Detroit businesses both on and off the court.“The entire Centaris Team is excited to be supporting the Pistons on their security journey,” said Centaris President & CEO, Curtis Hicks. “We are elated to be working with Acronis to help educate organizations about cybersecurity and with our help, position them to keep safe now and well into the future.”The Detroit Pistons are thrilled to join the Acronis family and team up with Centaris today, giving the team access to the latest and greatest in cyber protection while spreading awareness to others on the importance of critical cyber protection. Through this partnership, the Pistons will access innovative cyber protection solutions to safeguard data, applications, and systems to optimize data management and defend cyberattacks.Source: https://www.newswiretoday.com/news/177665/The-Detroit-Pistons-and-Centaris-Join-Acronis-TeamUp-Program-to-Support-Cyber-Protection-in-Latest-Slam-dunk-Move/...
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2022-05-06
Socios.com Becomes Official Fan Loyalty Partner Of LAFC
LAFC today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of LAFC.With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-LAFC partnership forges a deeper connection with fans, and fuels growth on and off the field.With 26 Club deals, including LAFC, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. LAFC envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.“Since inception of the Club, LAFC has aimed to work with best-in-class partners including state-of-the-art technologies to enhance our fan experience and provide value to our members,” said Kristen Kuhn, SVP of Corporate Partnerships at LAFC. “As we launch this partnership with Socios.com in an emerging & inventive category alongside Major League Soccer, we are thrilled to provide future experiences, rewards and benefits through the relationship to our members and fans to strengthen the connection and interaction with the Club.”With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable LAFC to combine its commitment to innovation and technology to leverage blockchain technology to provide LAFC tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.“Joining forces with LAFC to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”The agreement also enables Socios.com, LAFC, and the League to work together on new fan engagement products in the years ahead.Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world’s leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador....
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