2021-05-25
Castore To Sponsor Wolverhampton
Castore will replace Adidas as a kit supplier to Wolverhampton, marking the Liverpool-based brand’s first partnership with a Premier League soccer team. Starting with the 2021/22 season, Castore will supply Wolves with technical apparel for the first team and youth team squads with Wolves responsible for replica products. The move is part of Castore’s plans to partner with five leading clubs across Europe for the 2022/23 season where the brand will create products that enhance player performance and increase club revenues from branded merchandise. Tom Beahon, co-founder, Castore, said: “As a brand deeply committed to the ethos of marginal gains and performance excellence, Castore is the perfect match for the ethos of the Wolves football club. We are delighted to be partnering with such an ambitious organization as Wolves and look forward to supporting the team as they continue their journey in the Premier League. “We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level – it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal which is perfectly aligned with Castore’s own ambitions of challenging the existing sportswear market incumbents. “Both Castore and Wolves are extremely innovative and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world-class products for the team and fans in the years ahead.” Photo courtesy Castore Source: https://sgbonline.com/castore-to-sponsor-wolverhampton/...
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2021-05-20
RBC is partnering with Invest Ottawa to recognize and celebrate Asian Heritage Month.
May is #AsianHeritage Month, and we are excited to join Invest Ottawa on May 31 for a wonderful event featuring a diverse panel of Asian leaders and business people. The event will give us an opportunity to learn more about the contributions that Canadians of Asian descent are having in our business community and some of the barriers and challenges that they face. ...
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2021-05-20
Thunder Announces Renewal and Expansion of Partnership with Anheuser-Busch
The Oklahoma City Thunder today announced a renewal and expansion of the team’s long-standing partnership with Anheuser-Busch. A partner of the Thunder since 2008, Anheuser-Busch will provide additional ways for fans to be part of the team in the arena and in the community.“Anheuser-Busch has been a proud partner of the Thunder since day one,” said Will Syring, vice president of Corporate Partnerships for the Thunder. “This meaningful renewal is a shared commitment to delivering Thunder fans a premium experience both in the arena and throughout Oklahoma.”Starting in the 2021-22 season, the new Michelob ULTRA Club will open in the current Brewhouse location at Chesapeake Energy Arena with new design elements to provide fans an exciting, walk-up dining and bar experience as the Thunder welcomes fans back to the arena. Additionally, Michelob ULTRA will continue to sponsor the Thunder Bar Network, which provides an official guide of bars and restaurants in Oklahoma for Thunder fans to raise a glass together and cheer on the team for every home and away game.The Thunder and Anheuser-Busch will also continue to support Folds of Honor in Oklahoma, which is a 501(3c) nonprofit that aims to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Based in Oklahoma, the team has honored Folds of Honor scholarship recipients through in-game presentations and online recognition.Earlier this season, the team launched the Michelob ULTRA Courtside Experience, which has allowed fans to watch players run out from the tunnel to the court prior to tipoff throughout April and May. The activation is a follow-up to the virtual fan experience provided to fans throughout the NBA bubble in Orlando during the 2019-20 season.Source: https://www-nba-com.cdn.ampproject.org/c/s/www.nba.com/amp/thunder/news/release-anheuserbusch-210517...
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2021-05-18
Monster Energy and Dorna Sports extend sponsorship agreement
 A multi-year contract extension confirms the future of a longstanding partnership for MotoGP™ Dorna Sports is delighted to announce an extension to its partnership with Monster Energy, with a new multi-year agreement confirming the future of the longstanding collaboration. Monster will therefore continue to be a title sponsor of two Grands Prix, as well as enjoy a continued presence at a number of other Grands Prix. Monster will take top billing at two Grands Prix in 2021: the Gran Premi Monster Energy de Catalunya and the Monster Energy British Grand Prix. The iconic M first took centre stage at the French Grand Prix at Le Mans in 2010 and more recently at the Catalan Grand Prix in 2014. It has since remained an integral part of the race weekend in Barcelona, which is one of the biggest events on the calendar. In 2021, the British Grand Prix becomes the latest blue riband event with Monster as title sponsor, beginning a new chapter in the marque’s collaboration with MotoGP™.  Monster Energy have been a vital part of the MotoGP™ paddock for many years as a title sponsor for both events and teams, in addition to a portfolio of different Monster Energy riders throughout the Grand Prix classes. Two more events under the Monster banner in 2021 ensures the brand will remain one of the most important presences in the World Championship for many years to come. Source: https://sponsorship.org/monster-energy-and-dorna-sports-extend-sponsorship-agreement/...
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2021-05-15
HyperX named partner for 2021 NHL Gaming World Championship
Will provide headsets to broadcast team, competitors HyperX, the gaming division of Kingston Technology, Inc., today announced it is partnering with the National Hockey League (NHL®) as the Official Gaming Headsets supplier of the 2021 NHL Gaming World Championship™ (GWC). During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the global tournament, and participate in community giveaways during the matches on Twitch.Now in its fourth year, the 2021 NHL Gaming World Championship™ invites the best EA SPORTS™ NHL® 21 players in Europe and North America to compete for the Club Championship and European Championship titles and prize packages, including the chance to win a share of the $100,000 prize pool. Running from April 7 to July 24, the NHL GWC offers the hockey gamer community a chance to show off their skills while sporting award-winning HyperX Cloud headsets. Tournament matches will be streamed on the NHL's Twitch channel and all tournament information, including format changes, schedules, rules and regulations, and prize pool allocation is available at www.nhl.com/gaming."As the lines continue to blur between esports and traditional sports, as seen with the NHL Gaming World Championship, we're seeing a rise in powerful forms of entertainment that unite gamers and sports fans alike," said Daniel Kelley, vice president of marketing, HyperX. "As players compete on the virtual ice to be named champion, hearing every detail and communicating effectivity is crucial. HyperX's best-in-class gaming headsets deliver the ultimate sound stage and comfort, paving the way for players to achieve their best.""As we have paused live special events temporarily due to COVID-19, having the best equipment for our competitors in a remote broadcast environment is paramount," said Chris Golier, NHL Vice President of Business Development and Innovation. "HyperX is the category leader in headsets and we are thrilled to partner with them to provide Cloud headsets to our talent and competitors for a superior audio experience this NHL GWC season."The NHL's foray into the competitive video game ecosystem aligns with HyperX's goal of connecting gaming fans across different sports and pop culture realms. Last summer, the NHL hosted a virtual NHL Player Gaming Challenge during the season's pause, inviting more than 45 NHL players to participate including Nashville Predators forward and avid gamer Filip Forsberg. Off the ice, Forsberg is a frequent player of popular video games such as NHL, FIFA and Fortnite and joined the #HyperXFamily in October 2019 as the first ice hockey player to be a HyperX gaming ambassador and part of the "We're All Gamers" campaign."Gaming is a passion of mine that allows me to connect with my friends in a fun way between NHL games, practices and while I'm on the road," said Forsberg, professional hockey player and HyperX ambassador. "The battles are always fun when we play EA SPORTS NHL 21. My HyperX gaming headsets are so comfortable and create a more realistic gaming experience."HyperX's line of Cloud gaming headsets feature best-in-class components to deliver superior performance, comfort, quality, and aesthetic design for the GWC broadcast team and competitors. With more than 10 years supporting esports tournaments, teams, players, and leagues, HyperX products are designed to meet the most rigorous demands of all gamers to give them the winning edge and stay on top of their game.Source: https://www.nhl.com/news/hyperx-named-partner-for-2021-nhl-gaming-world-championship/c-324664720?tid=280504338...
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2021-05-15
Call of Duty League and Overwatch League Loosen Sponsorship Restrictions, Will Allow Betting and Liquor Sponsors
After the announcement that the London Royal Ravens Call of Duty squad had taken on esports wagering site Midnite as a sponsor, sources close to the Call of Duty of Overwatch Leagues have confirmed with The Esports Observer that both leagues will now allow team sponsors from the wagering and liquor business sectors.Activision Blizzard, the parent company behind both the Call of Duty League and Overwatch League, has balked since the start of the league in allowing sponsors from the gambling and liquor spaces. This announcement appears to be a reversal of that philosophy.This new direction will undoubtedly open up new avenues of sponsorship opportunities as esports betting sites have at times stood up the Counter-Strike: Global Offensive ecosystem and some others. And while the Overwatch League has signed deals with alcohol sponsors before, such as Bud Light, in the past teams had not been allowed to make those deals. Now they can.This is a developing story.Article by Kevin Hitt. Source: https://esportsobserver.com/cdl-owl-liquor-gambling/...
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2021-05-14
Tangerine Bank To Become First Foundational Partner Of The WNBA In Canada In Celebration Of League’s Historic 25th Season
– WNBA Tip-Off 2021 Presented By Tangerine To Air OnSportsnet ONE, TSN, Facebook and Twitter Beginning on Friday, May 14 –– More Than 50 Live WNBA Games Will Be Availablein Canada Throughout The 2021 Season –The Women’s National Basketball Association (WNBA) today announced Tangerine Bank as the league’s first Foundational Partner in Canada. This multiyear partnership will see Tangerine present WNBA Tip-Off 2021, as the league’s landmark 25th season begins on Friday, May 14th, 2021.As the 12 WNBA teams tip off across the U.S., Tangerine Bank and the WNBA will team up to mark 25 years of empowering and uplifting women in sports, and are inviting fans to support and watch Canada’s best basketball players perform at the highest level, including Tangerine Champion and Phoenix Mercury guard Kia Nurse.Through Tangerine Project Forward™, Tangerine is committed to empowering communities through programs and initiatives that inspire self-confidence, leadership and acceptance in Canadian youth. In celebration of this new collaboration, during the WNBA’s historic 25th season, Tangerine will reaffirm its commitment to supporting the mental wellbeing of young basketball players on the court and in the community. For every mention during WNBA Opening Weekend on Twitter, Facebook and Instagram with the commemorative 25th season hashtag, #CountIt, Tangerine will donate one dollar to Kids Help Phone, up to $25,000 CAD. Kids Help Phone is Canada’s only 24/7 national e-mental health service offering bilingual (English and French) professional counseling, information and referrals, and volunteer-led, text-based support to young people.“Tangerine Bank’s commitment to the WNBA is a strategic step in growing the league’s presence outside the U.S. and globalizing the game,” said WNBA Commissioner Cathy Engelbert. “Tangerine’s vision to invest in the WNBA is another indication of the value that companies see in the growing popularity of women’s sports. We are grateful for their dedication to uplifting youth and women basketball players in Canada and beyond.”“As proud supporters of the NBA, Toronto Raptors and youth organizations dedicated to empowering young players on and off the court, we are thrilled to take this natural step and expand our commitment to basketball in Canada,” said Gillian Riley, President & CEO, Tangerine Bank. “We hope this collaboration will help shine a light on these exceptional female athletes and create an environment for women in sport to succeed.”As a new Foundational Partner of the WNBA in Canada, Tangerine will strengthen its ongoing community investment in basketball as the Official Bank of the Toronto Raptors and the NBA in Canada. Tangerine Project Forward also supports local communities through Community Gyms, designed to unite youth through on- and off-court skills development, food nutrition and financial literacy, and through female-focused clinics and camps.WNBA training camp rosters ahead of the 2021 season feature four Canadians: Toronto’s Natalie Achonwa (Minnesota Lynx), Chatham’s Bridget Carleton (Minnesota Lynx), Hamilton’s Kia Nurse (Phoenix Mercury) and Langley, BC’s Aislinn Konig (Washington Mystics). All four players have represented Canada on the Senior Women’s National Team.Coverage of WNBA Tip-Off 2021 presented by Tangerine will begin on Friday night as the No. 1 overall 2020 draft pick, Sabrina Ionescu, and the New York Liberty host the Indiana Fever on Sportsnet ONE and SN NOW (7 p.m. ET). On Saturday, two-time league MVP Candace Parker will make her debut with the Chicago Sky on TSN against Natasha Cloud and the Washington Mystics (1 p.m. ET), followed by the defending WNBA Champions, Seattle Storm as they host the Las Vegas Aces on Sportsnet ONE and SN NOW (3 p.m. ET). The Canadian WNBA broadcast schedule can be found at NBA.ca.Additionally, on Monday, May 17 at 9 p.m. ET, TSN will deliver the Canadian premiere of the latest ESPN Films documentary, “144”, about the unprecedented 2020 WNBA season, in which 144 players across 12 teams played 147 games from July to October 2020 in the bubble at the IMG Academy in Bradenton, Fla.The WNBA’s landmark 25th season will see new elements and activations, including a special edition commemorative logo, new Nike uniforms, new Wilson game ball, and the launch of the new in-season competition, the Commissioner’s Cup.Source: https://www.wnba.com/news/tangerine-bank-to-become-first-foundational-partner-of-the-wnba-in-canada-in-celebration-of-leagues-historic-25th-season/...
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2021-05-14
Base Performance To Sponsor U.S. Triathlon Teams
 USA Triathlon announced that Base Performance will serve as the exclusive custom cycling kit for members of the 2020 U.S. Olympic and Paralympic Triathlon Teams that will compete in this summer’s Tokyo Games. The new partnership also designates Base Performance as the Official Custom Cycling Apparel of USA Triathlon through March 2024. “USA Triathlon is proud to partner with Base Performance to outfit our U.S. Olympic and Paralympic athletes for their pre-race training and prep work in Tokyo, and to provide access to world-class custom cycling apparel for multisport athletes of all levels,” said Rocky Harris, USA Triathlon CEO. “Base Performance has a history of designing apparel for some of the country’s top-ranked endurance sports teams, and we look forward to collaborating on custom kits in the years ahead.” Headquartered in Boulder, CO, Base has been in business for six years and is the cycling kit provider to over 150 clubs. “Base is incredibly proud to partner with USA Triathlon and its athletes,” says Matt Miller, president of Base Performance. “Going into an Olympic and Paralympic year where the U.S. team is poised for multiple standout performances only make such a partnership opportunity all the more exciting.” The company will also provide special offers to USA Triathlon Annual Members throughout the three-year partnership and will have a presence at USA Triathlon National Championships and other USA Triathlon-owned events. Source: https://sgbonline.com/base-performance-to-sponsor-u-s-triathlon-teams/...
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2021-05-14
NHL, Betway announce multiyear partnership
Named official sports betting partner of League in United StatesBetway, a premier online sports betting brand, and the National Hockey League (NHL) today announced a new multiyear U.S. partnership, naming Betway an Official Sports Betting Partner of the NHL®. This deal represents Betway's first sports betting partnership with a North American professional sports league.Launching tomorrow with the start of the 2021 Stanley Cup® Playoffs, Betway will receive significant brand exposure on NHL game broadcasts via a corner in-ice brand position and camera-visible dasherboard. These signage placements will be for all games of the 2021 Stanley Cup® Playoffs and 2021 Stanley Cup® Final, will continue throughout the duration of the partnership and be broadcast to fans on a global basis. Betway will also receive a corner in-ice brand position at NHL tentpole events, including the NHL Winter Classic®, NHL Stadium Series™ and NHL® All-Star Weekend.Anthony Werkman, CEO of Betway said: "It's an incredibly proud moment as we announce our first North American sports league partnership with the NHL. Starting with the Stanley Cup Playoffs, the Betway brand will receive major exposure to sports fans around the globe and that will continue at other NHL tentpole events throughout the calendar, which is hugely exciting for us.""The Stanley Cup Playoffs is the most exciting two months in sports and delivers a tremendous opportunity for fan engagement on a global basis," said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. "With the sports betting category continuing to evolve at a rapid pace, we're thrilled to launch our new partnership with Betway at this very exciting time of our season. Betway has a very aggressive growth strategy and are an ideal partner to engage with our avid fan base."Betway is the flagship sportsbook brand of Super Group (SGHC) who earlier this month announced it had entered into a definitive agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH) ("SEAH"), a publicly traded special purpose acquisition company, to bring its leading global online sports betting and gaming group to the U.S. public markets.Super Group CEO, Neal Menashe said: "This deal strengthens our global strategy to partner with the biggest leagues in the most popular sports around the world. Tens of millions of viewers will see the Betway logo on the ice for these prestigious games as we make ourselves known to a new audience in the U.S. and beyond."The partnership provides Betway with rights to use NHL marks, logos and official designations designed help create authentic NHL fan and consumer marketing programs. Additionally, Betway will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.Source: https://www.nhl.com/news/nhl-betway-sports-betting-multiyear-partnership/c-324686178...
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2021-05-10
OVERACTIVE MEDIA, RED BULL PARTNER ON STUNNING NEW GAMING STUDIO
OverActive Media rebrands ahead of launching its massive new esports headquarters in TorontoLeading global esports organization, OverActive Media (OverActive) announced today that it has reached an exciting new multi-year partnership with Red Bull. As part of an upcoming new headquarters (HQ) reveal, today's announcement also includes a complete overhaul of the OverActive corporate and gaming brand identity.The new partnership includes a brand-new Red Bull Gaming Studio which will play a major part of OverActive's continued emphasis on creating content and fan opportunities at the intersection of gaming, sport and music. The partnership will also include product integration, custom content and support for Red Bull gaming events."This is such an important moment for our organization. We are so thrilled to be welcoming a partner like Red Bull to our OverActive Media roster," said Alyson Walker, Chief Commercial Officer at OverActive. "Red Bull has a proud reputation of creating compelling content and authentic activations across many sport verticals. The world of Red Bull combined with gaming will unlock premium experiences for our fans, our athletes, streamers and the overall Canadian gaming community." The Red Bull Gaming Studio will play host to many exciting gaming events such as tournaments, speaker sessions, artist performances, live events, media broadcasting and much more. The space will be the first-of-its-kind in Canada, inviting fans into the world of Red Bull through a unique hyper local lens. Until the Overwatch and Call of Duty Leagues return to live competition, the Red Bull Gaming Studio will be home to the Toronto Defiant and Toronto Ultra matches while the teams compete virtually.The OverActive brand and voice have evolved simultaneously as the company has grown into a global leading esports and entertainment organization. The choice to rebrand is anchored in OverActive’s optimistic vision for the future of the industry and the company’s place in helping accelerate and strengthen the gaming movement for fans everywhere. The new branding will be seen throughout OverActive’s Toronto headquarters, an overhauled website, and across social media assets and content.“Our aspiration was to bring the OverActive brand to life - introducing ourselves as a standout brand that encourages positivity and inclusivity, and is overactive in our pursuit to always improve the fan experience. We are very proud of this work, developed in-house by our passionate and talented team," said Mike Armstrong, VP Marketing at OverActive.Tomorrow morning, OverActive's new 15,000 square feet esports headquarters in Liberty Village, Toronto will be fully unveiled, including more visuals of the new Red Bull Gaming Studio, more partner integrations, and OverActive’s fresh new branding tied intimately throughout the facility....
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