2021-07-01
Global Sports Initiatives Partners with Ryan Norman Racing to Deliver an Immersive AR Fan Experience for the Honda Indy 200 at Mid-Ohio on July 2-4, 2021
Fans Use the ImagineAR (OTCQB: IPNFF) Mobile App to Experience the Ryan Norman Racing 3D IndyCar & Collect a Limited-Edition Reward Card VANCOUVER, BC and ERIE, Pa., July 1, 2021 /CNW/ - Imagine AR Inc. (CSE: IP) (OTCQB: IPNFF) ("ImagineAR" or "Company") an Augmented Reality Company that enables sports teams, businesses and enterprises to instantly create their own AR mobile campaigns, is pleased to announce Global Sports Initiatives partnered with Ryan Norman Racing to Deliver a Unique AR Experience for the Honda Indy 200 at Mid-Ohio on July 2–4, 2021. "Global Sports Initiatives (GSI) is very humbled and excited to partner with up-and-coming IndyCar driver Ryan Norman/ No. 52 car with Dale Coyne Racing at the Mid-Ohio IndyCar race on July 4th. GSI is thrilled to use our technology suite to increase fan engagement and loyalty as well as provide a global platform for Ryan and his sponsors at a classic IndyCar event. Supporting young athletes and helping them climb the ranks by using new technologies is a major objective of GSI," according to Kevin Meredith, CEO/Founder of GSI. John Norman, CEO of EVO, stated "I'm excited to have Ryan be part of launching a new technology and platform to help promote his racing sponsors." Fans using the ImagineAR mobile app can place the 3D IndyCar at their location, take video & pics to instantly share in social media. The limited-edition gold framed reward card will be delivered to each fan's phone that engages the AR. About Global Sports Initiatives Global Sports Initiatives, Inc, ("GSI") markets to Sports, Esports, and Leagues throughout the world to create exponentially advanced novel revenue streams by cost efficiently transitioning stadiums and venues into "Smart" content production studios. Our "digital infrastructure as a monetization service" leverages best of breed technology to engage fans both in venues and at home. All globally distributed content can be accessed via second screen AR, embedded with eCommerce, as well as integrated with social media. GSI provides the future of fan engagement with athletes, teams, leagues and their sponsors. To learn more about Global Sports Initiatives, Inc. please email kevin@globalsportsinitiatives.com or visit:  https://globalsportsinitiatives.com/ About ImagineAR ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, (products, landmarks and more to instantly engage videos, information, advertisements, coupons,3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. The AR Platform is available as an SDK Plug-in for existing mobile apps. All trademarks of the property of respective owners. ON BEHALF OF THE BOARD Alen Paul SilverrstieenPresident & CEO(818) 850-2490https://twitter.com/IPtechARhttps://www.facebook.com/imaginationparktechnologieshttps://www.instagram.com/iptecharhttps://www.linkedin.com/company/imagination-park-technologies-inc The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. Forward-Looking Information and Statements This press release contains certain "forward-looking information" within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or may contain statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "will continue", "will occur" or "will be achieved". The forward-looking information and forward-looking statements contained herein may include, but is not limited to, information concerning the ability of the Company to generate revenues, roll out new programs and to successfully achieve business objectives, and expectations for other economic, business, and/or competitive factors. By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements. In addition, in connection with the forward-looking information and forward-looking statements contained in this press release, the Company has made certain assumptions. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information and statements are the following: changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws; compliance with extensive government regulation. Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice. View original content to download multimedia:https://www.prnewswire.com/news-releases/global-sports-initiatives-partners-with-ryan-norman-racing-to-deliver-an-immersive-ar-fan-experience-for-the-honda-indy-200-at-mid-ohio-on-july-24-2021-301324029.html SOURCE ImagineAR Inc. ...
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2021-07-01
Play it Again Sports Teams Up with National Women's Hockey Star, Inspiring Girls Through Youth Hockey Mentorship Program
Play It Again Sports and Winmark – the Resale Company™ announced today a formal partnership with Blake Bolden, a trailblazer in women's hockey who competed in the NWHL and is a current Pro Scout for the Los Angeles Kings, to sponsor her inspiring girl's mentorship program - emBolden her. The free six-month mentorship program will welcome 25 female hockey participants, ages 13-16, from across North America – supporting and empowering them as they navigate and become trailblazers in the world of ice hockey. The application period is now open through August 31, 2021. Lucky winners will be selected by Bolden and Winmark and announced via email on September 10, 2021. The program will meet virtually once per month for 90 minutes and will run from October 2021 to March 2022. Discussions will include a variety of topics from mental preparation and goal setting to self-motivation and time management as well as a special guest speaker. Bolden's hockey journey began at age six when she got her first set of hockey gear at her local Play It Again Sports. Since then, Bolden has gone on to make history as the first Black women's hockey player to compete in the NWHL and the second woman to ever scout in the NHL, working for the Los Angeles Kings. She also just joined ESPN's NHL Coverage Team as an NHL reporter this upcoming fall. "This isn't just about me," says Bolden. "I decided to do more and be more for those young girls who waited for me after the game. I get energy speaking to young girls and would always come away feeling inspired simply by being vulnerable with them - it changed my entire persona. This was so important to me; I dedicated my life to it. Play It Again Sports, where I got my first set of gear, allowed me the opportunity to play this sport at a time when I wouldn't have been able to afford new gear. I am so excited to be partnering with them on this initiative. I have one message for kids coming up in hockey today: Be true, be you, be bold." Women's hockey is one of the world's fastest-growing sports with female participation growing 34% over the last ten years. This program will support girls and young women by empowering them as they navigate the world of ice hockey, together. "We are thrilled to partner with Blake Bolden for her inspiring mentorship program and allow the opportunity for our young customers to learn from such a role model in this sport," says Renae Gaudette, President of Franchising at Winmark Corporation. "Play It Again Sports and Winmark are proud sponsors of this initiative and look forward to making an impact on young players' lives." ...
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2021-07-01
Social responsibility and IT drive changing sponsorship landscape
 The greater demand from society for influential organisations to be more socially responsible towards their communities and fans has seen gambling lose its status as the most common primary sponsor among team sports in England. Our analysis of the leading 221 football, rugby and cricket teams now compared to two years ago has revealed that Construction & Engineering, Automotive and Financial Services have all overtaken Gambling as the most prevalent sponsorship sectors when it comes to a team’s main sponsor. Gambling held top spot two years ago, accounting for 15.3% of all main sponsors, but this has nearly halved to 8.1%. This drop has been driven entirely by football where Gambling’s share has dropped by more than half from 32.7% to 15.2%. Construction & Engineering firms now lead the way, accounting for 11.2% of teams’ main sponsors followed by Automotive (9.4%) and Financial Services (8.5%) firms. Despite the drop, Gambling remains football teams’ most prevalent sponsor compared to Financial Services across rugby (union and league combined) and Automotive and Construction & Engineering, which jointly lead the way in cricket. The demand to be more socially responsible has also resulted in Alcohol seeing the second biggest decline in prevalence behind Gambling, while Environmental Services and Healthcare are among those that have seen the biggest increases in prevalence. A prime example of this change is Norwich City FC. At the beginning of our research the club signed a deal with Asian betting firm BK8 but by the time the research finished Norwich had terminated the deal due to public pressure over the sexualised nature of BK8’s marketing activity and replaced them with Norfolk-based Lotus Cars, who recently announced a £2.5 billion investment to move to producing only electric vehicles. The shift to a digital world The other major change in society reflected in the changing landscape of sponsorship is how the COVID-19 pandemic has accelerated the shift to a more digital world and the increasing dominance of companies operating in that space. The IT Services/Software sector – which essentially help companies manage their IT and computer systems – has seen the biggest increase (+8) in the number of primary sponsorships, followed by the Automotive (+5, which has been driven by the online car retailers) and Telecoms (+4) sectors. Interestingly, the increasing prevalence of IT Services/Software companies sponsoring sports has been almost entirely accounted for by women’s teams, which are responsible for six of the eight new sponsors. This makes the IT Services/Software the dominant sector among women’s teams, accounting for 18.4% of sponsors, and shows that female professional sport is seen as an increasingly important way for brands to gain exposure and recognition. Overall, 24 sectors covered the 221 teams analysed, with the top five sectors accounting for 43.7% of sponsors and the top 10 accounting for 66.8%. Rugby is the most concentrated of the three sports around a few sectors; union’s three most prevalent sectors account for 45.7% of all sponsors, while in league its 45.4%. This compares to 36.0% in cricket and 34.7% in football. These concentrations show the potential growth opportunity for rights holders and the sponsorship industry in general if they can start prospecting and looking to appeal to sectors and brands beyond the usual suspects. Source: https://sponsorship.org/social-responsibility-and-it-drive-changing-sponsorship-landscape/...
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2021-06-30
YouTube Nabs Naming Rights to Theater at L.A.’s Hollywood Park Complex
YouTube has clinched its first naming-rights deal.The 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, Calif., will be called “YouTube Theater.” The theater is slated to open this summer with its first events (yet to be announced) and has booked several music acts through early 2022. The Google-owned video giant has 10-year naming rights to the theater (depicted above in an artist’s rendering).YouTube Theater will host a variety of live entertainment including concerts, stand-up comedy, award shows, esports competitions, community events, conferences — and events featuring YouTube creators. YouTube Theater is part of the nearly 300-acre Hollywood Park site, developed by Los Angeles Rams owner and chairman Stan Kroenke.“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together,” said Angela Courtin, YouTube’s VP of brand marketing. The video platform also will be able to share those events “with our 2 billion global monthly users through livestreams and VOD content,” she added.Jason Gannon, managing director of SoFi Stadium and Hollywood Park, said Kroenke’s original vision for the theater venue was that it would embody three core traits: technology, creativity and entertainment. “We cannot imagine a better partner to help us bring this vision to life than YouTube,” he said.YouTube Theater is a 227,000-square-foot, three-story indoor venue, featuring a 6,100-square-foot stage. It’s located at the southernmost corner of the same roof canopy that stretches over SoFi Stadium — home to the Rams and the Chargers — and American Airlines Plaza. The theater includes six luxury boxes and a 1,200-square-foot back-of-house hospitality space with adjacent dressing rooms, as well as a 3,500-square-foot private club with 140 premium seats. YouTube Theater also is outfitted with a two-story chandelier created by Kaynemaile.Under the naming-rights deal, the theater includes a large-scale digital YouTube play button icon outside the venue, which can transform into a video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. The venue also has a dynamic digital wall on the interior that will be used to feature YouTube creators and artists, as well as interactive video screens throughout.The agreement builds on Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Rams, Chargers and SoFi Stadium. (Google Cloud is the exclusive cloud partner of YouTube Theater as well.) Plus, YouTube will be the exclusive “video services and music streaming services partner” of YouTube Theater, SoFi Stadium, Hollywood Park, and the Rams and Chargers.Hollywood Park has already booked several acts for the theater, prior to the unveiling of the official YouTube Theater name, under an exclusive multiyear partnership with Live Nation Entertainment.Source: https://variety-com.cdn.ampproject.org/c/s/variety.com/2021/digital/news/youtube-park-hollywood-park-naming-rights-1235006133/amp/...
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2021-06-28
Bass Pro And Cabela’s Continue SCI Sponsorship
 Bass Pro Shops and Cabela’s recently renewed their corporate sponsorship of Safari Club International (SCI). “Bass Pro Shops has been a corporate sponsor of SCI since 2007, and we are thrilled that our relationship continues,” said W. Laird Hamberlin, CEO of SCI. “Bass Pro Shops and Cabela’s are a true partner in SCI’s mission to promote and protect hunting and wildlife conservation in North America and across the world.” Safari Club International (SCI) is a not-for-profit organization of hunters whose primary missions are to protect the freedom to hunt and to promote wildlife conservation. SCI’s 50,000 members and approximately 200 Chapters represent all 50 of the United States and 106 countries. Hamberlin added, “Bass Pro Shops and Cabela’s ongoing support is crucial in our fight for the rights of hunters worldwide and in our mission to preserve our hunting heritage, and we are truly indebted to them.” “Safari Club International and its members stand as one of the world’s leading voices for hunting and wildlife conservation,” said Bob Ziehmer, Bass Pro Shops and Cabela’s senior director of conservation. “We’re pleased to continue our corporate sponsorship of SCI and work together to advocate for sportsmen’s rights and conserve wildlife and habitat. Together our efforts are making an invaluable difference for the wildlife and sporting traditions we hold dear.” Source: https://sgbonline.com/bass-pro-and-cabelas-continue-sci-sponsorship/...
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2021-06-25
Brands lead call from sponsorship community to reduce athlete media commitments
 The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an upsurge in confidence about the health of the sponsorship industry. In the wake of the withdrawal of world No.2 tennis player Naomi Osaka from the 2021 French Open, citing stress resulting from post-match media interviews, respondents were asked their views on the obligations of professional sportspeople to talk to the media during competitions. The findings revealed: - Nearly half (46%) of respondents did not think professional sportspeople should be obliged to take part in media interviews immediately after competing- Sponsors (67%) were nearly twice as likely as agencies (35%) to take this view, with 40% of rights holders in favour of relaxing post-match commitments- Almost two-thirds (65%) of respondents felt that rights holders should let professional sportspeople opt out of a specific number of media interviews- Again it was the sponsors that took the most sympathetic view, with 71% of brands backing a reduction in media commitments and only 23% of all respondents insisting that professional sportspeople should commit to all interviews On the eve of The Championships 2021 at Wimbledon, the subject has stimulated debate among the sponsorship community. The four Grand Slams collectively promised to “advance mental health and wellbeing” in the wake of Osaka refusing to play at Roland Garros, having initially taken a firm stance in fining the Japanese player $15,000 for a breach of contractual media obligations. Francesca Castelli, Brand Communications and Sponsorship Manager at Orange, said: “I think what the Osaka case has shown is that sponsors are prepared to get behind their top athletes even when things get uncomfortable. And we know that the fans expect brands to take a stand, they won’t tolerate wishy-washiness. “Granted, Naomi is part of the 1% of athletes who can afford to pay any fines imposed on her, but she is also a trailblazer and a courageous agent for change – a real influencer. “This shift is huge and I believe it will increasingly determine the way brand v athletes relationships are shaped going forward.” Shannon Fisher, Partnerships Specialist at McLaren Racing Limited, said: “I think athletes should be committed to completing media interviews but these should not necessarily be directly after their competition/race, particularly [in the event of a] poor performance. “I think more could be done by governing bodies to work in preparing athletes and training the media to create a more positive atmosphere for press conferences and interviews etc and allow flexibility under extreme circumstances.” John Mulcahy, Director at Sport Science Agency, said: “Post-match interviews are part of the sporting environment. Any change to media requirements needs to be considered from a performance perspective, particularly during major tournaments when the need for maximum recovery over a short period of time is paramount.  “There is certainly scope for a discussion around the timing of media commitments, as long as there remains a level playing field with no potential for unfair performance advantages.”  In the survey, the question “Should professional sportspeople be obliged to take part in media interviews immediately after competing?” resulted in the following responses: Yes – 32%*No, but if they don’t then there should be some form of penalty / sanction to prevent everyone from opting out of media interviews – 15%No – 46%Don’t know – 7% * Those who answered “Yes” included 35% of agency respondents, 29% of rights holders and only 19% of brands. The question “Should rights holders consider reducing the media commitment required from professional sportspeople competing in their events?” resulted in the following responses: Yes, they should let them opt out of all media interviews – 13%Yes, they should let them opt out of a specific number of media interviews – 65%No, those involved in professional sports should commit to all media interviews – 23%* * Those who answered “No” included 30% of agency respondents, 24% of rights holders and only 14% of brands. The 11th edition of ESA’s SST contained highly encouraging signs as the sponsorship industry continues to rebound from the damaging impact of the COVID-19 pandemic. Overall confidence rose from an average of 6.7/10 in Wave 10 to 7/10 in Wave 11, with brands driving the upsurge in positivity (up from 5.8 to 7.4). Rights holders’ confidence rose slightly from 7.0 to 7.1, while agency confidence increased from 6.8 to 7.0. The SST has gauged the health and confidence of leading sponsorship organisations since the start of the COVID-19 pandemic, attracting more than 1,500 responses from senior industry leaders across Europe.  ESA Chairman, Andy Westlake, said: “It was fascinating to read the results of the 11th ESA Sponsorship Sentiment Tracker and in particular the response of our industry to questions relating to professional sportspeople and media commitments. “Media coverage of post-match, post-race and post-competition interviews has been a staple of sports sponsorship for many years, providing important visibility for brands. There is food for thought for all stakeholders in the responses to this survey. “It was also very pleasing to see the increase in confidence revealed by Wave 11 of the SST. This is a vital study that has charted the ups and downs in industry sentiment throughout the pandemic and I would urge all ESA Members to continue taking a few minutes to answer the survey.” Source: https://sponsorship.org/brands-lead-call-from-sponsorship-community-to-reduce-athlete-media-commitments/...
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2021-06-24
Nike signs with Big Bash for its first Aussie league-wide sponsorship deal
Cricket Australia’s national T20 Big Bash competition has signed on with Nike for a league-wide sponsorship ahead of the 2021-22 season.The deal is the first of its kind for Nike in Australia, with the global sporting brand never having sponsored an entire official professional league.Nike will design and produce playing, training and supporter kits for all eight clubs across the KFC BBL and Rebel WBBL as its official apparel partner.Cricket Australia’s head of Big Bash Leagues, Alistair Dobson, called the deal a “milestone” in the history of the Big Bash. “The announcement of this partnership with Nike is a major milestone in the history of the Big Bash League.“Today, more than ever, the world needs sport to help accelerate positive change. Over the past decade, the Big Bash Leagues have connected a new generation of fans with cricket.“As the Leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.“The League, along with all eight clubs, welcomes Nike to our valued group of partners. Their values align with the DNA of the Big Bash and we can’t wait to work together over the coming seasons.”Big Bash team and fan apparel was previously produced by US manufacturer Majestic, a subsidiary of Fanatics, Inc.While Cricket Australia declined to comment on the value of the deal, it would be safe to say it will be worth significantly more than the previous kit deal.With worldwide sales of US$39.1 billion in 2020 according to Forbes, Nike is comfortably the most valuable sportswear brand globally.Nike Pacific vice president and general manager, Ashley Reade, said: “Cricket is part of the fabric of Australian sport and summer.“With our aligned values of innovation, diversity, sustainability, and community impact, we look forward to uniting with the Big Bash team. In partnership we will celebrate the power of sport and inspire the next generation of athletes and fans.”The Big Bash League will again air on Seven this summer, after the network won the broadcast rights to Australian cricket alongside Foxtel in 2018, with the two broadcasters signing a six-year deal worth around $1 billion.Cricket Australia will release further details of the Nike Big Bash apparel range in October.Source: https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/nike-signs-with-big-bash-for-its-first-aussie-league-wide-sponsorship-deal-689337/amp...
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2021-06-24
Top crypto exchanges are about to launch a marketing blitz in a race to win over mainstream consumers
 Cryptocurrency ads are coming soon to a platform near you.  Top crypto exchanges plan to spend millions on marketing in the coming months as they try to reach the mainstream, offering a welcome trickle of new revenue for ad agencies still recovering from the pandemic. Crypto companies have mostly avoided traditional advertising, instead using PR to target investors and a community of enthusiasts on platforms like Reddit and Twitter. But crypto companies have attracted $8.6 billion in funding so far this year, easily surpassing 2020's $3.4 billion total. Chief strategy officer Elizabeth Paul of The Martin Agency, which recently was hired by Coinbase, predicted at least one crypto brand would air a Super Bowl ad in the next two years. US ad budgets for two of the biggest exchanges, Coinbase and eToro, shot up 57% and 230% to $16.3 million and $6.4 million last year, respectively, according to Kantar. And several top exchanges, including Coinbase, eToro, Crypto.com, Blockfolio, and Gemini, have hired or started looking for ad agencies in recent months, knowledgeable sources said. Sina Nader, former Robinhood exec and current COO at FTX.US, said brands like his face a make-or-break moment as they try to stand out in a crowded field that includes publicly-traded companies like Coinbase and financial giants such as MasterCard, JPMorgan Chase, and MassMutual. FTX processes more than $10 billion in trades each day, but 99% of people outside the crypto community still haven't heard of it, Nader said. "Everyone's racing to become the Kleenex of crypto," said Paul. Some are trying to boost awareness through big, splashy deals. FTX paid $135 million for naming rights to the Miami Heat's American Airlines Arena and became the first official crypto sponsor of Major League Baseball. Blockfolio, which FTX acquired in 2020, signed a sponsorship contract with top NFL draft pick Trevor Lawrence. Avinash Dabir, head of partnerships at Blockfolio, said the company would soon announce more global sports marketing deals as teams and leagues have grown more comfortable working with crypto companies. Celebrities are another common theme among crypto brands. EToro has run campaigns starring Alec Baldwin and Kristian Nairn of HBO's "Game of Thrones." Top influencers like MrBeast, Charlie D'Amelio, and Logan Paul have endorsed currencies and exchanges, and Neil Patrick Harris just became Coinflip's new spokesman. The crypto exchanges are still new to traditional advertising channels like broadcast TV. But eToro head of digital marketing Brad Michelson said his company quickly moved beyond a focus on Twitter with viral bitcoin gifs to display and podcast ads, PR, and platforms that don't usually run fintech ads, like dating app Tinder. The company recently hired Vice-owned agency Virtue to create its next big campaign. Exchanges face the challenges of setting themselves apart and convincing the public to give their products a chance. (For agencies, the risk is that these companies will spend big, then quickly pull back as their strategies shift.) And platforms like Facebook and YouTube still restrict ads for certain crypto products. 14% of Americans have invested in crypto and another 13% plan to do so over the next 12 months, according to an April Gemini poll. But a 2020 survey by PR firm Edelman found that 34% of respondents knew nothing about cryptocurrency, and only 26% believe it will have a positive impact on the world. Paul said crypto companies will be tempted to define themselves as upstarts taking on the banking giants, but this strategy will lead to commoditization. "For brands, this is the Wild West," she said. "It's not often in history that you're on the edge of a reorganization of the entire financial world." cSource: https://www.businessinsider.com/crypto-exchanges-are-preparing-for-advertising-blitz-2021-6...
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2021-06-22
Vans Unveils Massive New Street Section at Montreal's Olympic Park Skatepark
Right on time for Go Skateboarding Day 2021, Vans Canada and the Montreal Olympic Park are proud to announce the second phase of their Vans Skatepark, with the unveiling of a massive 10,000 m2  street course. The new section features a diverse range of obstacles for skateboarders of all skill levels, complementing the pro-level 900 m2  concrete bowl that was originally built for the Vans Park Series in 2019."The objective is to offer skateboarders of all ages and all skill levels a best in class  facilit y, where they can be active, express themselves and develop their creativity. In combining sport and creativity, we believe skateboarding can contribute to maintaining good physical and mental health. With a diverse range of obstacles and features, we want to give all Montrealers the opportunity to dig into skateboard culture, whether they're already part of the Montreal Skate Community, are interested in trying skateboarding for the first time, or simply want to watch." — Alex Auchu, Marketing Manager at Vans Canada.The construction was financed in two phases by Olympic Park and by a sponsorship from Vans. The Park finances these investments within the framework of its Investment and Building plan to the tune of $8 M. The first phase of restoration of the paving of the esplanade in the 900 sector, which was completed during 2017-2019, included among other items the installation of the skate bowl and the addition of structural support elements for it. The second phase of the work, began in August 2020 and finalized in June 2021, includes the restoration of the paving around the skate bowl and the sealing of the area, the addition of the new street features as well as the revitalization of the fountains around the skatepark.The skatepark was designed by Vans in collaboration with internationally-recognized design and build firm, California Skateparks, offering residents of Montreal a world class facility and one of the best places to practice skateboarding in Canada."A few years ago, the Park made the decision that each time we restored a facility of the Olympic Park, we would ask ourselves: Is what we are doing just copy/paste or are we taking the opportunity to improve the infrastructure? For the paving of the 900 level and the pond beside it we took the opportunity to create a skatepark of international quality, which will be open to boarders from the neighbourhoods, but also to high-level athletes as well as international competitions. We also took the opportunity to rehabilitate a first water pond (phase 1) as it was imagined and designed by Robert Taillibert in 1976. This skatepark is a practical project which fully fits in with our new mission of development and improvement of the Olympic Park." — Michel Labreque, President and CEO of Olympic Park."It is really something special to have access to facilities of such variety and quality, here at home in Montreal. It will be a good place to allow young people to get into the skateboarding culture, surrounded by others who share their passion. It is truly a beautiful gift to the community. It is thanks to initiatives like these that our sport continues to develop." — Annie Guglia, Vans Skateboarding Athlete and Athlete Representative / Board Member of Canada Skateboard.The new addition to the Vans Skatepark at the Montreal Olympic Park officially opened today June 21 to celebrate international Go Skateboarding Day.The park is located off Sherbrooke Street in the 900 sector of the Esplanade section of the Olympic Park and is open for free, seven days a week, sunrise to sundown.For more information on the Vans Skatepark: https://parcolympique.qc.ca/en/what-to-do/events-and-activities/vans-skatepark/...
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2021-06-22
KPMG Named Official Data and Analytics Advisor of the LPGA Tour
In partnership with the LPGA, KPMG LLP, the U.S. audit, tax and advisory firm, will further elevate women's sports by introducing KPMG Performance Insights, a game-changing technology platform that will provide data insights and advanced performance analytics for the LPGA Tour. The solution will be launched this week at the 2021 KPMG Women's PGA Championship at Atlanta Athletic Club and implemented across all LPGA Tour events.The LPGA has undertaken an intensive initiative over the past five years to restructure their historical scoring and stats database. The introduction of full-field shot-level data and advanced analytics through KPMG Performance Insights, such as strokes gained, proximity averages and performance indexing, is the next step toward the long-term progression of data on the LPGA Tour and provides critical information for players to diagnose and improve their performance. The statistical insights will also be represented within the LPGA's media landscape through in-broadcast integration and features, a robust digital and social presence, and deeper insights for media coverage and storytelling for the LPGA."Statistics and scoring are key elements in telling truly dynamic stories of our LPGA Tour players. This new partnership will provide us with the next level of advanced data to enhance the storytelling for our players and key stakeholders," said Kelly Hyne, the LPGA's Chief Sales Officer. "We are proud to have a partner like KPMG that continues to show their commitment to our players and the women's game as a whole."KPMG also will enable the LPGA to maximize their use of this new technology to best serve the needs of the LPGA's other key stakeholders, including media, broadcast partners, coaches and fans."KPMG is delivering this transformative business solution to the LPGA Tour, bringing our firm's industry-leading capabilities in the data and analytics space to change the game," said Paul Knopp, KPMG U.S. Chair and CEO. "With KPMG Performance Insights, more data will be captured, analyzed and integrated from every shot and every round than ever before. The platform will change the way in which players, coaches, media and fans experience women's golf."Through the KPMG Women's PGA Championship, KPMG has been committed to elevating and accelerating the advancement of women in business and the sport of golf. Since the Championship's inception in 2015, KPMG has been at the forefront of identifying opportunities to enhance the women's game, including providing network TV coverage, increased purse sizes, and top courses for the best female players to showcase their talents. The KPMG Women's Leadership Summit, held in conjunction with the Championship, is advancing more women to the C-suite. Additionally, the KPMG Future Leaders Program, funded by proceeds from the Championship and Summit, is developing future generations of women leaders through college scholarships, mentoring and leadership development. KPMG sponsors LPGA Tour athletes including Stacy Lewis, Mariah Stackhouse and Leona Maguire."As a player who has competed on the LPGA Tour for more than a decade, it's hard to put into words what this program will mean to me and all of the players," said Stacy Lewis, LPGA Champion and KPMG Ambassador. "The insights, data and statistics will help me improve my performance and the way I approach each shot, round and tournament. From creating the best major we play, to being a catalyst for change for maternity leave policies across our sport, to now creating this new solution that our game so desperately needs, KPMG continues to raise the bar."...
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