Anheuser-Busch Launches Revolutionary Incentive-Based Sponsorship Model
Anheuser-Busch has been the dominant beer company in the U.S. for half a century, with market share recently at 45%. The company has used its sports sponsorships to raise awareness and promote brands like Budweiser, Bud Light, Busch and Michelob, spending an estimated $350 million on U.S. sponsorships in 2016, according to consultancy ESP Properties, with PepsiCo the only bigger spender at $360 million (Coca-Cola ranked third at $265 million).Yet the beer giant thinks the old sponsorship model is broken, and it is set on redoing all of its endorsement deals. “Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there,” says Joao Chueiri, vice president of Consumer Connections at Anheuser-Busch InBev. “We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.”Anheuser-Busch is rolling out a new sponsorship model that promises to shake up the industry. It is built on incentives for performance on the field, pitch or court, as well as off of it. Every A-B sponsor deal going forward, whether with a team or a league, will include a base compensation amount, plus metrics that trigger larger investments by the company. A playoff appearance or boost in attendance could lead to more sponsor money from A-B. A new digital platform that engages fans or increases awareness of A-B brands might spur larger payouts. Anheuser-Busch will work with teams and leagues to choose metrics on a case-by-case basis.Anheuser-Busch can implement the new model only on deals up for renewal, and it already has four partners on board under the new format in the New Orleans Saints, the Los Angeles Dodgers, the Minnesota Timberwolves and NASCAR. The race series announced a deal this month with the Busch brand as the official beer of NASCAR. Budweiser was the official beer for a decade before Coors Light replaced it in 2008 in a deal that expired last year.“We continuously work with all of our partners to test ideas that deliver returns against their stated marketing objectives,” says Lou Garate, NASCAR’s vice president, partnership marketing. “We know how powerful our brand-loyal fans are at retail and fully expect NASCAR will deliver for A-B.”Chueiri says the shift was triggered by changing consumer behavior. “Every team and league is under pressure for TV ratings and live attendance. The current deals did not address any of that,” he says. “More people are consuming sports through social and other roots. We want to start bringing those components to our deals.”A-B’s sponsorship agreements touch almost every corner of the sports world, with league deals with the NBA, the NFL and MLB, as well as dozens of team-specific pacts. It is also increasingly focused on emerging sports like e-sports and surfing. Sports is a significant consumption occasion for beer brands, whether live, at home or in a bar.Anheuser-Busch’s sponsorships are largely tied up in sports, but it is also the undisputed leader in music, with more than half of the music festivals with a sponsor in the beer category last year partnering with A-B, according to ESP. The Bud Light Dive Bar Tour featured Lady Gaga each of the past two summers.“We want to stay connected, especially with the upcoming drinking generation, which is very important for us. It is important that every year we understand the trends of how consumers are shifting behavior so we don’t miss the boat,” says Chueiri.Before moving to A-B in 2014, Chueiri spent seven years at Nike, which helped influence this new strategy. “Coming from the sports industry, compensation based on performance is something that is very natural,” he says. Winning a tournament or making the playoffs or reaching a higher world ranking can all trigger bigger payouts in athlete endorsement deals. Anheuser-Busch believes it is the first major sponsor to adopt this incentive-based model for teams and leagues.Anheuser-Busch is part of Anheuser-Busch InBev, the leading global brewer, with revenue of $56 billion last year. The company was formed in 2008 when Anheuser-Busch in the U.S. was acquired by InBev, the result of a previous merger of Belgium's Interbrew and Brazil's AmBev.A-B’s biggest brands have been under pressure in the U.S., with craft beers taking market share. The Budweiser brand is growing internationally, but its U.S. share has declined for 29 straight years. A-B insists the new sponsor template is not a cost-cutting strategy, but an evolution of the sponsorship model, with spending expected to be flat in 2018.Alcohol brands face restrictions other sponsors don’t have to deal with in terms of access to athletes and the type of content they can create. A-B spent decades with massive Bud and Bud Light signs at venues to increase awareness. It achieved awareness and now invests in sports for the experiences it can provide its customers, according to the company. A-B wants to use sports to have more meaningful experiences for clients, whether that’s access to players, coaches or the field.“We will invest on the partners that are helping us to be more effective and efficient with our investments. It is great for the partners who are willing to bet on their product,” says Chueiri.Article by Kurt Badenhausen as posted on Forbes....
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The 31 sponsorship deals that made Cristiano Ronaldo the world’s highest paid athlete... the Real Madrid star's endorsements range from Nike to KFC
Cristiano Ronaldo is arguably the most marketable sportsman on the planet with brands lining up to work with the Real Madrid star. In total the five-time Ballon d'Or winner has held 31 sponsorship deals, all contributing to him being the highest paid athlete on the planet.No matter the industry, brands are falling over themselves to be associated with Ronaldo, whether it is Egyptian Steel or pharmaceutical company Abbott Laboratories. Though figures are not available for all of his sponsors, Ronaldo's biggest partner is Nike. The sportswear giant pays their ambassador £21million annually having first signed with them way back in 2003. Castrol are another on the list to have agreed multiple deals with the Portuguese over his incredible career. Telecommunications company ZTE joined forces with Ronaldo in 2017 and supplement his income with £3m per year.It seems there is no slowing down of endorsements either, despite the 33-year-old heading into the twilight of his career. Toyota are the latest global giant to sign Ronaldo tin 2018 and he is in a strong position to hold onto top spot in the athletes rich list again.Once he hangs up the boots there will be a vast array of opportunities to exploit simply by associating his reputation as one of the best players in history with willing, and paying parties.Nike - 2003-2010: $5.09MBanco Espirito Santo - 2003-Castrol - 2009-2011: $4.5MEmporio Armani - 2009-2013: $1.6MSoccerade - 2009-Nike - 2010-2014: $8.05MCastrol - 2011-2013:Konami - 2011-2013:KFC - 2013-2016: $0.75MHerbalife - 2013-2018: $0.5MJBS - 2013- : $0.5MSamsung - 2013- :Jacob and Co. - 2013- :Nike - 2014-2016: $23.27MTAG Heuer - 2014- : $1.0MClear Shampoo - 2014- :$0.5MSportlobster - 2014- :MTG - 2014- :Emirates Airlines; 2014- :PokerStars.com: 2015- : $0.5MAbbot Laboratories - 2015- : $0.5MAltice - 2015- :Smaaash Entertainment - 2015-2020:Nike - 2016- : $30.0MZTE - 2016-2017: $4,47MXTrade - 2016- :Exness - 2017-2018: $0.5MPanzerGlass - 2017-2019: $0.5MEgyptian Steel - 2017- :American Tourister - 2017-2019: $0.4MToyotaArticle by Will Griffee as posted on MailOnline...
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Coors Light, The Official Beer of Major League Baseball
A new partnership promising more to baseball fans across CanadaCoors Light Canada is proud to be the Official Beer of Major League Baseball, serving refreshment, access, and new experiences to the many baseball fans coast-to-coast. The 2018 regular season kicks off today, marking the start of the new partnership.Beyond sport, baseball reminisces those long summer days spent in good company, making lasting memories. To let the scene really fall into place, crack open a Coors Light to quench the craving for refreshment. What could be more picture perfect?Coors Light is already associated with baseball south of the border, with numerous MLB team affiliations. In Canada, the focus is to spread everything that baseball is and represents, especially to those who can't attend live games, but tune in from home or the bar."We're excited to play a big role in baseball and everything it represents this summer," says Chris Waldock, Senior Marketing Director for Coors Light Canada. "Ultimately, we want to bring fans closer to the game through our season-long programming and unique experiences, like our Northern Invasion rivalry trips, and All-Star Game and World Series fan experiences."The MLB joins the Toronto Raptors, Montreal Canadiens, several CFL teams, and national softball leagues in Coors Light's range of sports partnerships in Canada. Proud beer sponsor of sports celebration and culture, Coors Light plays the role of refreshment in every fan's experience....
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American Crew Canada announces partnership with TFC as official hair and beard care sponsor
American Crew Canada proudly announces its partnership with Toronto FC as its official hair and grooming sponsor.  Toronto FC players hair will be styled by American Crew Canada from the gym to the locker room to the field.  It is the perfect fit!  Undoubtedly, soccer players have some of the best men's hairstyles among professional athletes.  Footballers demanding schedules require styles that are game ready functional, yet always on trend to keep up with style savvy fans.  American Crew products are up to the challenge and we look forward to another exciting Toronto FC season in 2018.American Crew Canada will be present at all Toronto FC home games through in-stadium signage, in team locker rooms and executive level hospitality areas as well as occasional in-game features. When TFC is on the road, American Crew Canada will be there too by decking out all the players with American Crew travel kits so they can focus on the game, and know their hair is always on point when travelling."American Crew is continuing to partner with like-minded brands to increase our consumer and hair industry awareness in Canada and strengthen our community engagement," said Larissa Balicki, American Crew Canada's Brand Manager. "Toronto FC is one of the most dynamic professional sports organization's in the country right now whose players and followers rank higher in awareness of men's grooming products than the general population.  American Crew, the official supplier to men, sees this as a moment in time where it makes the most sense for our brands to team up."...
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76% of sports sponsorships tied to junk food, study says
Cheering on your favorite sports team and snacking on junk food often go hand in hand in the United States, but a new study sheds light on just how intertwined sports and unhealthy foods really are.The study, published in the journal Pediatrics on Monday, reveals that 76% of food products shown in ads promoting a sports organization sponsorship are unhealthy and that 52.4% of beverages shown in sports sponsorship ads are sugar-sweetened.Sponsorship was measured by instances in which the sports organization logo or name was shown with an official company name, product or logo in a commercial, banner ad, YouTube video or similar type of promotion.The study focused on the top 10 sports organizations most frequently watched by children 2 to 17 years old, based on data from Nielsen ratings.The researchers are concerned that such sponsorships could have a negative impact on children’s food choices and diet, said Marie Bragg, first author of the study and assistant professor in the Department of Population Health at the NYU School of Medicine in New York.Yet “there’s a unique dynamic between the sports organizations and the food companies, and it’s hard to know who should take more responsibility for the problem or if both organizations — both sports organizations and food companies — should take equal responsibility,” she said. “I’m not totally sure what the answer is.”The Hershey Co. and PepsiCo were among the companies mentioned by name in the study. Hershey Co. said in a statement that it believes in “supporting organizations that enable athletes to showcase their talents and serve as role models.”“Sports are viewed together by multiple generations who understand that our products are a treat. In fact, candy makes up a very small amount of the average American’s diet (about 2-3% of total caloric intake),” it said in response to the study. “We have a broad portfolio of brands that offer a variety of choices for consumers.”The company added that it participates in the Children’s Food and Beverage Advertising Initiative, a voluntary program in which it has committed to not advertise its products to children under age 12.In an emailed statement, PepsiCo said the company “has made strong global commitments on responsible advertising to children, and we have signed on to industry-led voluntary initiatives through several global, regional and national pledge programs. In the U.S., this includes the Children’s Food and Beverage Advertising Initiative, which is administered by the Better Business Bureau.”A ‘striking’ findingThe researchers used 2015 data from Nielsen’s television ratings to identify the 10 sports organizations with the most youth viewers. Then, they compiled a list of each organization’s sponsors using publicly available information.A research assistant, who was unaware of the purpose of the study, sorted all of the organizations’ sponsors into categories, identifying which were food and beverage brands.When it came to defining sponsorship, “it really has to be the partnership of either the logos or names showing up in the same commercial,” Bragg said.“Let’s say a chip commercial showed up in between programming for the NFL. We would not count that unless in that chip commercial, it said ‘official chip sponsor of the NFL’ or if, during the commercial, it showed the chip logo next to the NFL logo,” she said.The researchers then “gathered nutrition information for all products shown in sponsorship advertisements by searching official food and nonalcoholic beverage companies’ websites between January and March of 2016,” they wrote. The nutrition information for each food product was evaluated using a profiling system called the Nutrient Profile Model in order to determine what could be defined as unhealthy.The researchers also recorded the total number of food and beverage sponsorship commercials uploaded to YouTube from 2006 to 2016. More than 195 million YouTube views were associated with food and beverage sports sponsorship ads in that sample of commercials.“This is the first study to our knowledge to really harness this new form of social media in getting a sense of how it’s adding to the food advertising exposure picture,” Bragg said.The researchers found that the NFL had the most food and beverage sponsors, and the organization had the most youth viewership. The National Little League had the third-highest number of food and beverage sponsors.“That was striking to me,” Bragg said of National Little League.“There could be the argument that it doesn’t necessarily matter as much for childhood obesity if there are unhealthy products promoted where most of the viewers and sports organization players are adults, as opposed to Little League, where it’s a lot of really young players and really young viewers,” she said. “Still, they came in third place for the highest number of sports food sponsorships.”The study had some limitations, including that the researchers did not quantify sponsorship appearances within games on the sidelines or sponsorship announcements made during games. Also, the researchers did not determine what percentage of YouTube viewership data actually belonged to young people.The study also does not explore whether the sponsorships actually influenced food preferences or behavior among children. More research is needed to determine whether the study findings have a real-world impact on diet, they said.The American Beverage Association, which represents the beverage industry, has responded to the study in a written statement.“As the authors of this study admit, the target audience for professional sports are not children but adults,” the statement said.“Nonetheless, America’s beverage companies have taken actions to ensure parents have the support they want, including voluntarily implementing international advertising guidelines to not market to children under the age of 12, voluntarily pulling full-calorie beverages from K-12 schools and offering parents fact-based information and the wide variety of beverage options with and without sugar they need to make the right choices for themselves and their families,” the statement said.The message it could be sending to childrenThe researchers wrote in the study that poor diet is a significant driver of childhood obesity, and food marketing is one factor that contributes to poor diet among children.“I think the study provides a good example of that,” said Dr. David Ludwig, a professor at the Harvard T.H. Chan School of Public Health and co-director of the New Balance Foundation Obesity Prevention Center at Boston Children’s Hospital.“Public health experts and pediatricians, when a child comes in for a visit, may warn against the risks of excessive weight, but for every positive message like that, 10 negative messages undermine the benefits — negative messages in terms of food advertisements, which suffuse media today, broadcast media, the internet and athletic sponsorships, as this study shows,” said Ludwig, who was not involved in the study.“Food advertisers and athletic organizations have long had an unhealthy relationship, implying that if you’re physically active, you can eat anything you want,” he said. “The evidence is that very few children are realistically ever going to reach such high activity levels that they can outrun a bad diet.”Bragg also led a previous study on how popular music celebrities endorse mostly junk food. For that study, published in the journal Pediatrics in 2016, the researchers ranked a singer or group’s popularity with teens and then analyzed the type of foods and drinks that the celebrities endorsed. A total of 163 celebrities were included in the studyThe researchers found that among the beverages that the celebrities endorsed, 71% were sugar-sweetened drinks. Among the foods they endorsed, 80.8% were energy dense and nutrient poor.In the United States, the prevalence of childhood obesity is about 17%, affecting 12.7 million children and teens, according to the Centers for Disease Control and Prevention. It’s estimated that nearly one in five children and teens aged 6 to 19 are obese, but obesity is not just an American problem.In the United Kingdom, obesity is estimated to affect about one in every five children ages 10 to 11, according to the National Health Service.The World Health Organization has called childhood obesity one of the most serious health challenges of the 21st century. Globally, the number of overweight or obese infants and young children, up to 5 years old, climbed from 32 million to 41 million between 1990 and 2016, according to the WHO.For people with young children, Ludwig said, monitoring their television viewing and setting a good example when it comes to food choices can help counteract the influence that advertising might have on their eating preferences and habits.“Television has become a platform for programming children to want junk food,” Ludwig said.“So parents must protect the home environment,” he said. “We may not be able to control the external environment in the ways that we like, but we can encourage healthful behaviors when our kids are at home.”Article by CNN Newswire as posted on WTKR.com...
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Shiseido leverages Infinity Mirrors with unique sponsorship
Luxury cosmetics brand Shiseido has teamed up with the Art Gallery of Ontario to sponsor one of its most-anticipated exhibits – Yayoi Kusama: Infinity Mirrors – and create a unique accessory to commemorate the partnership.The AGO hosts the only Canadian stop for the exhibit until May 27. During the exhibit’s run, AGO guests will see Shiseido’s logo on sponsor signage matching transit ads across the city (the gallery is wrapping streetcars and running ads inside subway stations).But visitors will also have the chance to take home a unique item. Shiseido has developed a Kusama-inspired red and white cosmetics bag themed after one of the artist’s famous polka-dot patterns. A limited run of the bags will be sold in the AGO’s gift shop, and the bags will also be part of a gift-with-purchase promotion at Shiseido stores in Hudson’s Bay locations across Canada during March. The brand is relying primarily on social channels to promote the product.Elaine Shigeishi, VP of Shiseido in Canada, told MiC she hopes to increase brand awareness and its customer base with the retail product. It worked with the gallery on a series of monthly events in 2017, and plans to further partner with the AGO to help launch products within its Shiseido Essential Energy line. The brand has previously been active in sponsoring cultural events with Toronto’s Nuit Blanche festival and Canada 150 events in Toronto, Montreal and Vancouver.However, the bag product is a new type of partnership for the AGO, said Kate Taylor, director of corporate partnerships and development special events at the gallery. The Shiseido sponsorship is the first relationship that has promoted the AGO brand on a national level thanks to the Hudson’s Bay promotions.Article by Bree Rody-Mantha as posted on Media in Canada....
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Heineken Renews Multi-Year Sponsorship As The Official Beer Of Major League Soccer
With Five-Year Renewal, Heineken Continues to Grow the Beautiful Game in the U.S. with World-Class Experiences and Fan-Favorite BeerHeineken® today announced it has renewed its long-term partnership agreement with Major League Soccer (MLS) as the Official Beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  The partnership kicked off in 2014 and has included 40 intense MLS Heineken Rivalry Week matches, more than one million Heineken pints sold at MLS games annually at stadiums nationwide, 11 team sponsorships and counting, countless fan viewing parties, tailgate sponsorships and stadium giveaways and one iconic "Soccer Is Here" campaign with the 2016 Landon Donovan MLS MVP, David Villa, highlighting the game's rich history in the U.S. and the energy and passion surrounding the sport. The renewed agreement will still support the rivalries and competition that the sport brings and continue to give fans an elevated game time experience by bringing them together over their love of a cold beer when watching their sport.To get a sense of key moments Heineken and MLS have brought to fans in their quest to take the sport of soccer to new heights, check out the stats from the first four years of the program:Heineken has sold one million pints at MLS games annually throughout our partnership, per depletion stats.Heineken is the number one beer brand associated with soccer in the United States and is the preferred beer for millennial soccer fans nationwide.In addition to the league-wide partnership, Heineken is a club partner with 11 teams.This marks the 24th year Heineken will be officially sponsoring the beautiful game, as Heineken has been a sponsor of the UEFA Champions League since 1994.Soccer is the #1 sponsorship for the company worldwide, and the sponsorship with MLS is Heineken's most significant in the United States.Heineken is taking this sponsorship to a different level, by opening an in-stadium bar co-designed with LAFC supporters at the team's Banc of California Stadium.Heineken has led more than 2,000 recycling and safe driving efforts at stadiums nationwide as part of its goal to help Brew A Better World through our soccer initiatives."Soccer has been a crucial platform for Heineken across the globe with multiple league, team and championship game sponsorships. In the U.S. our partnership with MLS has helped drive the sport's rapid expansion and growing popularity," said Felix Palau, Senior Vice President of Marketing at Heineken. "Our partners at MLS are some of our most important globally, and we can't wait to continue bringing fans closer to the game they love, with a Heineken in hand.""We are looking forward to continuing our partnership with Heineken," said Jennifer Cramer, VP of Partnership Marketing, MLS. "Heineken has a natural and global connection to the sport of soccer and continues to build deep relationships with fans through celebratory moments and their love of the beautiful game. We are excited to grow the sport of soccer together for many years to come."  HEINEKEN RIVALRY WEEK RETURNSAs part of the renewal, The Official Beer of MLS will continue to present MLS Heineken Rivalry Week. This year, Rivalry Week contains the largest and most action-packed slate of matchups of rivals in league history. The schedule from August 22-26 includes national broadcasts of major rivalry games including NYCFC-New York Red Bulls, LA Galaxy-LAFC, Houston Dynamo-FC Dallas, Orlando City SC-Atlanta United and Portland Timbers-Seattle Sounders FC.Major League Soccer is coming off its most successful season, as the league saw record-breaking attendance and consumption, two new expansion teams debut in major markets, an influx of dynamic talent, and further increases in social and digital engagement in 2017.Currently in its 23rd season, MLS continues to grow at an explosive rate, with more ways to consume content, a new expansion club debuting in Los Angeles (LAFC), new soccer-specific stadiums opening in Los Angeles and Washington D.C., and more stars in the prime of their career making MLS their "League of Choice."...
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F1 star Lewis Hamilton is advertiser’s dream with £112million sponsorship on race suit – from Tommy Hilfiger to Monster Energy
The Mercedes star boasts a staggering £112million worth of sponsors on his race gear, according to the Daily Mail.Britain's most successful Formula One driver is endorsed by brands including Monster Energy, Tommy Hilfiger and luxurious watch company IWC Schaffhausen.The F1 season gets underway on Sunday in Melbourne with Hamilton, 33, looking to defend his crown.But it is not just the Brit who will be hoping for success.Petrol giants Petronas will be desperate their man is the first to cross the finish line, with their brand name slapped in the middle of Hamilton's jacket and the logo higher up on his chest.The Malaysian-based company pay a massive £50m for the privilege.Also routing for Lew are mobile technologies company Qualcomm (£7.5m), Union Bank of Switzerland (£7m) and electronics business Epson (£3.5m).IWC Schaffhausen (£1.5m), Finnish trade conglomerate Wihuri (£1.5m) and Tibco Software (£1m) are also in the Brit's corner.That's not to mention the £30m Mercedez-Benz themselves pay for their driver to wear their logo on the right side of his chest.While Merc's funds are boosted through the enormous sums, Hamilton also has a number of personal endorsement deals.Clothing giants Tommy Hilfiger pay him £4m for their logo to be shown on the left of his chest, and drinks company Monster Energy's £1.5m has earned them a spot just underneath his collar.Audio corporation Bose (£2.5m) and sportswear giants Puma (£2m) also add to Hamilton's reported £192m net worth.Hamilton is out of contract at the end of this year but is in talks over a new £120m Merc deal.He is expected to agree terms on the three-year package that will move him in line with Ferrari's Sebastian Vettel, who has been the best-paid driver on the grid for the past two years.Article by Toby Gannon as posted on The Sun UK....
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Field Trip festival drops Nestlé sponsorship in response to online activism
The next time someone says social media activism is not effective, point to how online pressure caused local summer music festival Field Trip to drop a controversial partnership with Nestlé and its subsidiary Perrier.Despite another solid lineup, featuring the Yeah Yeah Yeahs, Metric and Alvvays among others, this year’s edition of the June festival – a partnership between Live Nation and Canadian record label Arts & Crafts – faced an initial wave of backlash after music fans saw the Nestlé logo at the bottom of the festival’s updated website.While no formal boycott or petition was organized, many people posted online that they would not be buying tickets until the sponsorship was dropped, and encouraged others to do the same.One of the loudest voices belonged to Toronto’s Erica Shiner who in 2015 launched the petition that led to NXNE cancelling rapper Action Bronson’s Yonge-Dundas Square performance. She’s thrilled that Field Trip and Nestlé have parted ways, a change she firmly believes occurred because of growing online outrage.“I'm grateful to [Field Trip’s] audience and the people of Toronto for showing so much support to the idea of a boycott,” she says.On Tuesday afternoon, the festival posted the following online: “We have heard all of your feedback and concerns as they pertain to Field Trip’s sponsorship agreement with Nestlé. As a result, Nestlé and Perrier will no longer be a partner of Field Trip 2018.”The partnership between Field Trip and the world’s largest food company struck some as illogical.“I understand that mounting a large festival requires the sponsorship of corporations,” says Toronto’s Aron Harris, one of the more vocal opponents of the partnership. “However, for a festival that repeatedly states the importance of community, I don't understand the compromise to partner with arguably the least community-minded corporation that comes to mind.”What doesn’t surprise Harris was the backlash against the partnership. “I think the protest was due to Arts & Crafts and Field Trip being fairly beloved by Toronto. But along with that love also comes a higher set of expectations,” he explains.As NOW has covered, Nestlé has a notorious environmental and human rights record. “Their aggressive purchasing of community water sources as well as their continued meddling in the breastfeeding practices of communities in lower-income countries stands out, but they've also been implicated in child labour in the cocoa industry,” notes Shiner.Initially Field Trip, which features a community-oriented ethos and family-friendly vibe, seemed to try to downplay the controversy with what Shiner describes as a “vague and decidedly non-committal statement.”"To our concerned fans, we appreciate your feedback and respectfully consider your concerns as they pertain to Field Trip," the festival wrote in a comment on Facebook at the time. "With that in mind, we will endeavour to incorporate your viewpoints into the planning of this summer's festival. Thank you for your continued patience and support of Field Trip as we strive to present a world class music and arts event for Toronto."It also dropped the Nestlé logo on its website (though the Perrier logo remained up until the partnership was dissolved). But as calls for a ticket boycott grew, festival organizers saw that another reaction was needed.Now those who were encouraging others not to buy tickets are planning to attend the festival, including Shiner, “I bought our tickets as soon as I heard that they dropped Perrier as well as Nestlé,” she says, adding that her six-year-old son is very excited to attend his first Field Trip.Both Shiner and Harris hope this incident results in organizations considering their future partnerships in a more critical light.Adds Harris, “I think this story proves the value in voting with your wallet and respectfully holding organizations accountable for their choices.”Article by Lindsay Kneteman as posted on Now Toronto....
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Toyota revs up Vernon sports centre
Vernon's indoor soccer pitch has secured a sponsor for the next six years.Vernon Toyota has stepped in to provide the facility with $15,000 a year and in return, the facility will be known as the Vernon Toyota Indoor Sports Centre.Kyle Johnson, with Vernon Toyota, said sponsoring the facility was a good fit for the local auto dealer.“Vernon Toyota is part of the active lifestyle store and what a better way to be a part of something than an active lifestyle building,” said Johnson. “It's a nice fit for us. The opportunity came up and we took it.”Kai Tolpinrud, general manager of the facility and general manager of the High Performance Soccer Club, said he was thrilled with the sponsorship.“This is fantastic. Without community sponsorship like this, these kinds of facilities wouldn't be able to go, and the importance of the centre to the soccer community is incredible,” said Tolpinrud.Weather limits the amount of time local teams can practice outside, which puts them at a disadvantage when competing against players from the Lower Mainland who can practice pretty much year round.The indoor soccer field gives aspiring soccer players in the North Okanagan the same chance to train 12 months out of the year.“It's vital at all levels of soccer from three and four year olds all the way up to adults,” Tolpinrud said.“We have more than just soccer in here. We are full from September, right through until the outdoor fields open.”Baseball, lacrosse, ultimate Frisbee and other groups benefit from the indoor field as well.“It really is an all-sports centre,” he said.Article by Darren Handschuh as posted on Castanet...
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