PGA Tour gets new sponsor for winners-only Kapalua event
Wisconsin-based Sentry Insurance has agreed to a five-year deal to become the title sponsor of the winners-only PGA Tour event at Kapalua, a move that strengthens the tour's commitment to starting the new year in Hawaii.The Sentry Tournament of Champions will be Jan. 4-7 and marks the 20th straight time the PGA Tour starts a new year on Maui."We just felt this was a perfect opportunity for Sentry to tell its story on a national basis, which you can do through tournament sponsorship," said Pete McPartland, the chairman, chief executive and president of the 113-year-old mutual insurance company.South Korean broadcaster SBS had been the title sponsor and briefly farmed it out to Hyundai until the automaker switched its sponsorship to Los Angeles and the Genesis Open at Riviera. SBS had been looking for a new sponsor to take over before its deal expired at the end of 2019.Terms of the deal were not disclosed Wednesday.Sentry becomes the new sponsor during a strong youth movement in golf that has invigorated the winners-only event at Kapalua. The Tournament of Champions had lost some lustre when Tiger Woods stopped playing after 2005, a few years after Phil Mickelson decided not to start his year in Hawaii.PGA champion Justin Thomas returns to defend his title, after he held off Hideki Matsuyama a year ago. The previous winners were British Open champion Jordan Spieth, Patrick Reed, two-time major champion Zach Johnson and former U.S. Open champion Dustin Johnson.McPartland described Sentry as a "quiet brand" that had grown rapidly and decided a few years ago to become more aggressive in extending that brand. Stephanie Smith, vice-president of marketing and brand management, spearheaded a change in the company's logo from the iconic Capt. John Parker of the Colonial era to one that copies the concept of yin and yang with an "S'' visible in the middle.The deal has additional meaning to Smith, whose parents had a vacation home on Maui. Her mother has been a volunteer at the Tournament of Champions for 10 years and expects to do it again."Now she gets a shirt with my company on it," Smith said.McPartland said the company hoped to benefit immediately from more name recognition. He said the partnership with the PGA Tour would allow it to entertain more top clients at Kapalua and other tournaments throughout the schedule.Otherwise, only the name will change.PGA Tour Commissioner Jay Monahan had said last year that the tour was contemplating a scenario where the LPGA Tour and the PGA Tour play a winners-only format at the same venue. "That has not materialized here," Monahan said.Meanwhile, the Sony Open in Honolulu is the week after the Tournament of Championship. Its title sponsorship ends in 2018. For years there was concern that if one of the tournaments had left, it would be more difficult to stage the other as a single event in the middle of the Pacific Ocean."We have been playing golf in Hawaii for over 50 years," Monahan said. "And the two tournaments present a strong start to the calendar year that we looking forward to continuing."Article by Doug Ferguson, The Associated Press...
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T-Mobile enters the esports industry by sponsoring two top-tier North American orgs—Team Solo Mid and Cloud9!
You know a sponsor’s big when two North American powerhouses announce it at the same time! The news that both Cloud9 and TSM are going to partner up with T-Mobile came up on the teams’ official websites. What does a sponsor like this bring to the League of Legends scene?Reaching the AudienceIf you don’t know what T-Mobile is, it’s a major wireless network operator, and its massive customer base of 72.6 million makes the third largest wireless carrier in the US. A few years ago an esports org securing a sponsorship from a giant like that would be unthinkable. Yet here we are, in the year 2017, where everything is seemingly within reach.The news doesn’t exactly come out of the blue either. The recent introduction of franchising to the regions of China and North America resulted in an economic boom in the League of Legends scene, and many sponsors and investors have expressed interest in getting a slice of the esports pie. With the 2017 World Championship securing massive sponsors like Mercedes-Benz and L’Oréal, we’re likely entering the golden era of professional gaming. Of course, it would be disingenuous to credit everything to LCS franchising alone. Both TSM and Cloud9 are huge organizations with long-standing histories of competitive success over a variety of games. Sure, League of Legends might be the biggest esport, but scenes like Counter-Strike: Global Offensive, Dota2, Overwatch, and Hearthstone shouldn’t be disregarded either.In the end, anyone willing to invest in the esport industry reaches a valuable demographic of males, aged 18-44. And considering that T-Mobile is already providing a product that’s interesting to such a group, a concrete investment is the next logical step to take. Of course, not everything is sunshine and rainbows in the world of sponsorships. Major backers will likely want to see significant returns from their investments—otherwise, they simply wouldn’t bother. And this means more ads, more player involvement, and less practice time. In the past, TSM and Cloud9 have had great success balancing their competitive presence with contractual obligations. But as the number of sponsorships grows, juggling these might prove more difficult than esports orgs initially anticipated. Still, this is very much a positive development for the scene. More money equals more growth, and that means getting to witness the rapid evolution of the esports scene extend even further. And, really, what could we want more than that?Article by Daniil Volkov as posted on Real Sport 101....
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Pressure mounts to ban junk food marketing to children
The Canadian government has just closed its online public consultations on the plan to ban unhealthy food advertising aimed at children. A coalition of 12 non-governmental organizations will keep up the pressure for it to restrict the commercial marketing of food and beverages to those under 16 years old.Restriction has had success, says doctor“Currently, 90 per cent of advertisements of food and beverages directed to children are for unhealthy products,” says Dr. Jan Hux, chief science officer at Diabetes Canada, a member of the coalition. Banning them, she says, has proven effects.Hux notes that the province of Quebec banned such advertising to children under 13 in 1980. A recent study suggests the consumption of fast food by children and youth there was 13 per cent lower than that of comparable children in the province of Ontario. Among Canadian children between six and 11 years old, the consumption of fruit and vegetables was highest in Quebec and the rate of obesity was lowest. “So we know that Quebec has successfully implemented this,” she concludes.Restrictions beyond radio and TVHux says the concern about advertising goes beyond what is on television and radio. “With the rampant access to the internet, particularly among young people and children, that becomes a very strong source of advertising. So, marketing for this Health Canada consultation has been defined very broadly to include those kinds of advertisements beyond that—insertions  of advertisements into video games, product placement, sponsorship, promotions, celebrity endorsements—really thinking of the whole gamut of marketing.”Striving for ‘a lifetime of healthy living’Hux says it’s urgent the government act on this soon. She notes that more than 30 per cent of Canadian children are either overweight or obese and that can be bad for their self-esteem and their health. “Obesity is a major risk factor for Type 2 diabetes. The number of Canadians with diabetes has doubled in the last 12 years and that growth continues with a new diagnosis every three minutes…so we really need to get serious about prevention.“Making changes in childhood really sets a child up for a lifetime of healthy living.”Unhealthy eating also contributes to heart disease and other chronic diseases. The government will hold another round of consultations before it tables legislation on the marketing of unhealthy foods to youth and children.Article by Lynn Desjardins as posted on Radio Canada International...
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Nebraska regents OK $128 million, 11-year deal with Adidas
Adidas and Nebraska have agreed to a new sponsorship deal that will funnel more than $128 million in cash and goods to the athletic department over the next 11 years.The university's Board of Regents on Friday unanimously approved the contract extension. Adidas will pay $64 million in cash and provide $64.7 million in apparel and equipment.A 2015 agreement was to run through next June, but the deal approved Friday begins immediately. That means Adidas will pay $3.5 million in cash in 2017-18 instead of the $1 million promised under the previous agreement.In return, Adidas receives major signage and other recognition from Nebraska.Adidas has been Nebraska's apparel sponsor since 1995.By The Associated Press...
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Major League Soccer and adidas extend landmark partnership through 2024
Major League Soccer and adidas announced on Wednesday the extension of their long-term partnership through 2024.Marking adidas’ largest-ever investment in North American soccer, the six-year contract makes adidas the official supplier for the league, its clubs, MLS youth academies and youth affiliated clubs.Adidas will outfit every MLS team and their affiliates with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.“Major League Soccer has built a legacy with adidas that has been essential in the rise of our league,” MLS Commissioner Don Garber said in a statement. “Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years. We will work with adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come.”The new agreement emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with adidas. Dubbed the “Creator’s Network,” the content approach will allow for in-depth storytelling through local and national content from MLS supporters and influencers.MLS and adidas began their relationship at the league’s inception in 1996. The organizations announced an exclusive league-wide partnership that made adidas the official outfitter of every MLS team in 2004, extending and amplifying that deal in 2010. ...
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PetSmart partners with the Arizona Diamondbacks making Chase Field the most dog friendly stadium in baseball
By now, most teams in Major League Baseball have dog-friendly games. In many cases, they're called "Bark at the Park" and allow fans to bring their furry best friends to stadium too. Well, the Arizona Diamondbacks have partnered with PetSmart to step up the bring-your-dog-to-the-game experience — in a big way.The D-backs are making Chase Field the most dog-friendly park in baseball this season by adding a dog park and a pet patio where fans can hang out with their dogs and watch the game. These will be open for every Sunday home game the D-backs play this season. Here are some of the finer points:• The PetSmart Park is baseball-themed (like it would be anything else) and it's both outdoor and indoor, with air conditioning. Because, you know, it's hot in Arizona. Dogs can chase balls, patrol the outfield grass, do their business and even run the bases, if they're trained for such a thing.• The PetSmart Patio is a section of seats on the main concourse behind the left-centerfield wall, where fans and their pets can sit together. The D-backs will even be selling dog-friendly ice cream. We don't know the exact distance from home plate to the patio, but we're hoping it's at least possible for Paul Goldschmidt to homer into the pet patio, so a dog can fetch it and we can all say "awww." • In addition to all this, PetSmart will having a pet-adoption station at all 13 of the Sunday home games, so anybody feeling left out from all the dog-friendly baseball can change that.“Bark at the Park has always been a popular event at Chase Field," Derrick Hall, the D-backs president and chief executive officer, said in a statement. "And now we are thrilled to offer fans the opportunity to bring their dogs to our games every Sunday to a new destination designed specifically for them. For many households a pet is an extension of their families and the D-backs are excited to partner with PetSmart to provide a family-friendly atmosphere for all family members, including our canine friends.” Article as written by Mike Oz on Yahoo Sports....
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Air France is the official airline of the 2017 Toronto International Film Festival
Air France announced it will be the Official Airline of the 2017 Toronto International Film Festival® (TIFF). This is the first time the airline partners as a sponsor of the Festival, whose 42nd edition runs from September 7 to 17. Air France will be the Presenting Sponsor of the Platform programme, which embodies the next generation of masters of cinema, and award the winner with the Toronto Platform Prize. In 2016 the line-up of the Platform programme included Jackie and 2017's Oscar-winner for Best Picture, Moonlight.During the Festival, Air France will welcome Festival-goers at the Air Bistro Paris on Festival Street, a pedestrian promenade featuring free film, music, interactive activations, and extended restaurant patios, from September 7 to 10. The Paris bistro–type experience will include macarons and (non-alcoholic) bubbly.Passers-by will be able to try their chance at winning two fabulous French experiences. The first prize is the Air France "Win a trip to Cannes Festival 2018" contest, which includes two Business-class tickets from Toronto to Nice on Air France; one night at Cannes' five-star Carleton hotel; and a four-night stay at Club Med's Opio Resort in Provence. This prize also features the famous walk up the red-carpet stairs at the French Festival, which will take place in May 2018. The second prize will take the winners to Paris on board Air France in Business class for a five-night stay at a five-star hotel, and includes a spa treatment, dinner for two and a visit to the famous Harcourt Studios."Air France has always been extensively involved in the arts and culture," declared Jean-Noel Rault, Vice-President and General Manager of Air France-KLM Canada. "As the official Airline of TIFF, we are happy to open opportunities for worldwide talents, directors and film industry representatives to meet in Toronto. We are proud to support TIFF and its Platform programme and delighted to provide movie fans and visitors alike with the opportunity to win a unique Cannesor Paris experience.""We are delighted to have Air France sponsor the Platform programme this year," stated Piers Handling, Director and CEO of TIFF. "A world renowned brand such as Air France is a great partner for this multi-national programme that showcases the work of artistic and inventive directors pushing boundaries in film from across the globe."...
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Canso Investment Counsel signs on as presenting sponsor of 2017 Birchall Leadership Award
Portfolio manager Canso Investment Counsel has signed on as the “presenting sponsor” for the Air Commodore Leonard Birchall Leadership Award and gala, taking place in Hamilton, Ont., on Oct. 28, 2017. The Richmond Hill, Ont.-based private company specializes in the fundamental valuation of financial securities and the management of investment portfolios.“We see this as a natural fit for Canso Investment Counsel,” said company vice-president Joe Morin. “Canso supports the people who protect Canada and promoting Canadian heritage is something we see as important, as our own name and history reflect. We’re extremely honoured and proud to be part of the Birchall Leadership Award in support of the Royal Military Colleges Foundation and Canadian Warplane Heritage Museum.”The 2017 Birchall Leadership Award will be presented to world-renowned Canadian astronaut and retired Royal Canadian Air Force Colonel Chris Hadfield, for his exemplary leadership as commander of the International Space Station and his second career as author and inspirational speaker since retirement from active space flight.The Birchall Leadership Award is Canada’s only national leadership award.Internationally-known Canadian tenor John McDermott will be performing during the gala, along with the talented military band of The Royal Hamilton Light Infantry.The sponsorship from Canso Investment Counsel is particularly poignant from an historical perspective. Air Commodore Birchall, known as “The Saviour of Ceylon”, was flying a PBY-5A Canso patrol aircraft in the Second World War when he spotted a Japanese attack fleet approaching Ceylon (now Sri Lanka). He was able to warn the British forces, but Birchall and his crew were shot down and spent years as Japanese POWs under brutal conditions.Birchall was the senior allied POW and showed his bravery and leadership qualities in the face of grave personal danger and deprivation.Canso Investment Counsel uses the Canso aircraft as their corporate symbol as it was reliable, versatile and had incredible endurance. The father of the firm’s founder, Squadron Leader Andy Carswell AFC CD, flew the Canso as a search and rescue pilot, winning the Air Force Cross for valour in several rescue missions.The Royal Military Colleges Foundation enhances the excellence of the colleges by providing the officer cadets with opportunities to broaden their academic, bilingualism, athletic, and military leadership prowess. These opportunities are outside of government-funded education and can only be provided through private philanthropic support.The Canadian Warplane Heritage Museum started 44 years ago and is Canada’s “largest flying museum,” with a mandate to acquire, document, preserve, maintain, and demonstrate a collection of military aircraft flown by the Royal Canadian Air Force and Canadians in the service of our country. A Canso aircraft is part of their flying collection and will be prominently displayed at the gala....
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Robin Hood signs on with The Great Canadian Baking Show
The homegrown version of The Great British Baking Show, aptly named The Great Canadian Baking Show, has signed its first sponsor.Robin Hood Flour is the presenting media partner of the show, which premieres Wednesday Nov. 1 at 8 p.m. on CBC. The flour, along with other Smuckers-owned baking products, will be integrated into the broadcast and digital elements on the show. The sponsorship deal was arranged through Dentsu Aegis’ The Story Lab.Robin Neufeld, director of content marketing at CBC, said the fit is a unique partnership because of how naturally the products integrate into the show.While not able to divulge much about the upcoming homegrown version, Neufeld said it embraces the key elements and core values of the popular British show while integrating baking traditions from across Canada.Like the British version, The Great Canadian Baking Show will bring together 10 amateur bakers from across the country to compete in a set of culinary challenges. Each episode will include three rounds: the signature bake, the technical bake and the show stopper. Each week one contestant will be named the star baker and another will be sent home. The final three bakers will compete for The Great Canadian Baking Show title in the finale.The Great Canadian Baking Show is in production this summer, with Daniel Levy (Schitt’s Creek) and Julia Chan (Saving Hope), on as hosts. The amateur baking contestants will be judged by acclaimed pastry chef Bruno Feldeisen and Quebec-raised, European-trained confectionary brand owner Rochelle Adonis.Ahead of the first Canadian season of the show, CBC is airing season seven of the British series beginning Wednesday Aug. 23 at 8 p.m.Article as posted on Media In Canada...
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ZTE announces three-year RBC Canadian Open sponsorship and shows off Smart Drive adapter
At the RBC Canadian Open, Chinese smartphone manufacturer ZTE announced a three-year extension of its sponsorship agreement with the annual professional golf tournament.In the past, ZTE has partnered with various NBA teams for sponsorships, so making the long term jump to golf, particularly in Canada, is not out of the ordinary for the company. ZTE says it currently holds brand partnerships in Canada, the U.S, Germany, Australia, Mexico and other regions.“We found that most of our consumer base in the United States matches quite well with NBA fans, that’s why we started with NBA teams… Now with the Axon, we are moving from affordable premium, to the premium affordable segment of this market. So we studied and saw that golf fans are a good match,” said Lixin Cheng, the CEO of mobile devices and the chairman of ZTE North America in an interview with MobileSyrup. Along with the typical branding and logo inclusion expected from a partnership of this nature, ZTE also has a section of Glen Abbey’s welcome area that features hands-on demo stations of the Grand X View, Axon 7 Mini and ZTE’s Connected Car Solution, which Rogers revealed a few weeks ago as Smart Drive.The Axon 7, ZTE’s last major flagship, was released roughly a year ago, which indicates the Chinese company is likely preparing to release a successor to that flagship device in the near future. In the meantime, the company is turning its attention to connected products like Rogers’ recently launched Smart Drive device.The ZTE-manufactured Smart Drive dongle plugs directly into a car’s onboard diagnostic port (ODB-II) — a port that’s featured in every car manufactured since 1996 — and gives users access to a LTE Wi-Fi hotspot. This comes at a premium price tag, however, with the device itself costing $200 off contract and $99 on a two-year term. Data cost comes in at $15 per month and Smart Drive is only compatible with Rogers SIM cards.“Our vision for the future is connected products. We predict that by 2020, there will be around 100 connections around each person. So when we launched our Axon flagship about three years ago, we believed smartphones would be the nerve centre of everything around you. ZTE is investing heavily in this IoT area in terms of device; this is just one of many devices for the connected car and we plan to invest heavily in many other connections around you,” said Cheng.Article by Patrick O'Rourke as posted on Mobilesyrup.com...
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