2018-03-13
IBAO Partners with Gore Mutual to Support Future Ontario Brokers
The Insurance Brokers Association of Ontario (IBAO) is pleased to announce its partnership with Gore Mutual on the redesign of the IBAO Classroom, located at 1 Eglinton Avenue East. Every year over 600 students come through the classroom to get their RIBO Level l and ll licences. Given the IBAO’s emphasis on broker education and the importance of continuously bringing quality talent into the channel, the association teamed up with Gore Mutual to heighten their classroom experience.“Gore Mutual’s recent focus on thought leadership within the industry and their support of the broker channel across the province makes them an ideal partner on education,” said IBAO CEO Colin Simpson.Gore Mutual is a Platinum Sponsor of the IBAO, having boosted their sponsorship level in 2017 to support IBAO’s Annual Young Brokers Conference, held this year in Niagara Falls, June 6–8.“We’ve consistently supported the development of new brokers coming into the insurance industry and young people looking to accelerate their careers,” said Paul Jackson, Chief Marketing & Distribution Officer, Gore Mutual. “In addition to sponsoring the Annual Young Brokers Conference, we’re thrilled to be associated with the IBAO Classroom by helping to redesign this modern space and bring it to life.”“As the broker profession emphasizes a focus on customer experience and business evolution, it’s appropriate that the place where everything’s rooted – the classroom environment – matches the tone of contemporary vision,” said Simpson. “We applaud Gore Mutual’s investment in the next generation of insurance brokers and look forward to our continued partnership throughout 2018 and beyond.”Article as posted on Canadian Underwriter....
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2018-03-12
In Canada today, golf’s most influential figures are women
When Brooke Henderson was 11, the LPGA Tour’s CP Canadian Women’s Open came to the Ottawa Hunt and Golf Club and she got to meet her idol, Morgan Pressel.Nine years later Henderson, already a multi-time winner on the LPGA Tour herself and just 19, returned to the Ottawa Hunt and Golf Club to play in the Canadian Women’s Open herself, and, perhaps, inspire another young girl to pick up the sport.“I’ve come to realize that even the smallest of gestures can leave a lasting impression on everyone we touch,” she says.There were many fans to choose from, as countless, young golfers – a heavy majority were girls – were wearing her already-iconic Ping visor, just champing at the bit to get a piece of the native of little Smiths Falls, Ont.For a sport that’s always been perceived as dominated by men, here in Canada it’s two women, Henderson and RBC’s Mary DePaoli, the executive vice president and chief marketing officer of the bank, who are arguably golf’s most influential figures.Henderson – with a legion of young followers already, five LPGA Tour wins, an Olympic appearance, and having peaked at No. 2 in the world – is just coming off her best finish of the 2018 LPGA Tour season, a tie for second at the HSBC Women’s World Championship, and has notched three top-10 finishes in the first four events she’s played this year.“I feel like I’m in a really good spot with my swing and most parts of my game. It was nice to be in the final group on Sunday in Singapore and have a chance to bring home the trophy there,” says Henderson.She says seeing young fans outside the ropes at LPGA Tour events means the world to her. She wants to be a better player, and person, for them. And she’s been surrounded by strong women her whole life, as she says her mom, Darlene, and sister (and caddie) Brittany, are her biggest supporters.“Brit was definitely a driving force for me to pick up the game,” she says. “Whether it’s when we’re traveling together, trying to piece together our schedule, Brit picking me up and pushing me while we’re out on the course… my mom and sister are my best friends and I’m so lucky to have them in my life.”DePaoli, meanwhile, spearheads all of RBC’s sponsorship initiatives as it relates to sport, which includes the bank’s multi-million dollar investment in golf in Canada.RBC is the only sponsor on the PGA Tour that lends its name to two events – the RBC Heritage and the RBC Canadian Open – with purses north of US$6 million each. It also sponsors the PGA of Canada’s RBC Scramble, and Golf Canada’s National Team.The bank just signed world No. 1 Dustin Johnson to a sponsor agreement, joining major winners Jim Furyk and Graeme McDowell, along with PGA Tour winners Brandt Snedeker, Matt Kuchar, Adam Hadwin, and more – including Henderson.She says she sat down with Johnson last year during the Canadian Open and had a number of conversations about his philosophy as a father and a golfer and as someone who is determined to remain at No. 1.“Dustin has been on our radar for a long time,” DePaoli says.Johnson hasn’t signed a new sponsor agreement in a number of years – and it’s rare that a world No. 1 signs with a company in the middle of the season – but RBC was special, and DePaoli managed to get the deal done.But she says getting to her role as CMO hasn’t come without its challenges as a woman.“Unfortunately we still have a long way to go and there continues to be too many headlines about harassment, discrimination or lack of inclusiveness, and it’s movements like ‘#MeToo’ and ‘#TimesUp’ that show us how far we still need to go as a society to be more inclusive of women, and be catalysts for that change,” said DePaoli, who is the mother of two daughters.“The bottom line is that I think sport and business needs to encourage more talented women to participate, and sport needs women… but I think the social context we’re now operating under gives us hope the future will be a more progressive one.”Henderson believes the LPGA Tour has done a good job in growing the game and empowering young women, and says knowing she’s a small part of the driving force is pretty special.“On top of just playing the game, we see some type of event almost every week at our tournaments that encourages women’s leadership, women in science and technology, [or] female empowerment through sports,” she says. “It’s incredible to see the attendance at these events.”The story of Henderson meeting Pressel a decade ago was one of hope, and DePaoli says she wouldn’t be surprised if she sees more of that moving forward especially as Henderson – just two full seasons into her LPGA Tour career – gets closer to becoming the winningest professional golfer in Canadian history (both Mike Weir and Sandra Post have eight wins, on the PGA Tour and LPGA Tour respectively in their careers. Henderson is more than halfway to that total).DePaoli says she sees female athletes do well at inspiring each other and raising each other up – something Henderson sees on the LPGA Tour every week – and young girls are, now more than ever, looking at female athletes and seeing themselves in them.“They want to see toughness. They want to see the heart, the grit, and the competitiveness. And none of that makes you any less feminine. It doesn’t make you less female,” says DePaoli. “This is what girls and women are looking for in their icons, and Brooke Henderson is one of those icons.”Article by Adam Stanley as posted on SportsNet...
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2018-03-09
BDC and Women's Enterprise Organizations of Canada: More For Women Entrepreneurs
The Business Development Bank of Canada (BDC) has signed a pioneering partnership with Women's Enterprise Organizations of Canada (WEOC) to better support women entrepreneurs.WEOC members have developed innovative programs to help women at all business stages. The partnership will allow BDC to engage more closely with five WEOC member organizations and the growing 90,000 women business owners WEOC members work with at a national level.WEOC's member organizations provide learning and networking opportunities, management advice and coaching for women entrepreneurs. "Through this partnership, after receiving sound, tailored advice, women entrepreneurs who will have optimized their business plan are given a better chance at getting financed," says Laura Didyk, BDC's Vice-President, Alberta South and National sponsor for the Bank's Women Entrepreneur strategy."At BDC, we believe that women entrepreneurs have enormous untapped potential, so we provide WEOC member organizations the ability to either enhance or create access to capital for women entrepreneurs," she says.“ This partnership is another demonstration of the great work being done by BDC to support and empower women entrepreneurs across Canada,” said the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and tourism. “ Our government strongly supports this work, and through our 2018 Budget, and especially our Women Entrepreneurship Strategy announced as part of the Budget, we will support and invest in women at all stages of entrepreneurship with goal of doubling the number of women-owned businesses by 2025. This International Women’s Day, let us celebrate how far women have come, and also look to the future on what there is still to achieve. I am confident we can achieve it by working together.”The agreement adds on to BDC's commitments to support women entrepreneurs, namely new targets of $1.4 billion in lending to women-led businesses by 2021 and $200 million in investments in women-led technology firms."We are very excited about partnering with BDC and being part of its initiative to better support women entrepreneurs, who are one of Canada's greatest resources," says Sandra Altner, CEO of the Women's Enterprise Centre of Manitoba and WEOC Chair. "This partnership will give our members fantastic opportunities to access financing that will help them attain their business dreams."The agreement is signed between BDC and five of WEOC's member organizations: the Women's Enterprise Centre of Manitoba, the Newfoundland and Labrador Organization of Women Entrepreneurs, the Women's Enterprise Organization, British Columbia, Alberta Women Entrepreneurs and Women Entrepreneurs of Saskatchewan....
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2018-03-08
Avon Canada Inc. partners with The Shoebox Project for International Women's Day
This year, in honour of International Women's Day, Avon Canada Inc. has announced that it will support The Shoebox Project by helping to fund care packages for women who are homeless or at risk of homelessness in communities across Canada. The Avon Foundation for Women–Canada will donate 10% of the sale price from Avon Canada's Purple Peace Always With You Ring and Bracelet collection to the cause.As the company for women, Avon's commitment to giving back is a founding principle of the brand," said Roberta Lacey, Head of Marketing for Avon Canada. "Often times, women in crisis feel isolated and cut off from society. The simple act of receiving a Shoebox filled with necessities can enhance a woman's self-esteem and remind them that they are not forgotten. It's all about women reaching out to other women. Personal relationships are what Avon is all about which is what makes this partnership with the Shoebox Project such a natural fit.""We are so pleased to partner with Avon on this initiative. To bring the work of The Shoebox Project together with the Avon brand, which is both highly respected and committed to empowering women, is an invaluable opportunity," said Jessica Mulroney, Co-founder of The Shoebox Project. "Together we will work to remind women impacted by homelessness that they are not alone. Our partnership with Avon will expand our capacity to give women the gifts of warmth, comfort, and confidence."The Purple Peace Always With You Ring and Bracelet retail for $14 each and are available through Avon Independent Sales Representatives across Canada and at avon.ca. The Avon Foundation for Women–Canada will donate 10% of the sale price from these products to The Shoebox Project for Shelters....
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2018-03-07
Inside SoFi’s sports sponsorship strategy
The Big Ten men’s college basketball championship final last weekend at Madison Square Garden had a new type of brand sponsor: SoFi.The San Francisco-based personal finance brand joins a small club of finance startups making a name for themselves through a connection to sports. Quicken Loans has long-established sports sponsorships, including naming rights to Quicken Loans Arena in Cleveland and links to college sports teams; and Credit Karma is playing in gaming, by becoming the “official personal finance partner” to eLeague, the gaming league formed by Turner Broadcasting and IMG tournament two years ago.“As part of an overall media buying strategy across a number of platforms and formats, we’ve identified sporting events such as the Super Bowl, the Big Ten tournament and the X Games as excellent ways to reach our target audience,” said Margi Brown, SoFi’s vice president of marketing and media. “Our marketing strategy is driven by meeting our members where they are, with a unique focus on brand awareness marketing.”Big-name sports sponsorships have long been the domain of big banks. Bank of America and Citi, the two largest bank sponsors of sporting events, each spend between $80 million and $85 million per year on sponsorships, according to consultancy ESP Properties, with some flagship examples including B of A’s relationship with Major League Baseball and Citi Field. But now, startups like SoFi are getting into the sponsorship game. SoFi is using sports sponsorships to become more of a household name and strengthen its connection to customers and would-be customers, recent graduates and students.Though SoFi’s use of sports as a marketing tool began two years ago with Super Bowl ads, it’s since branched out to other sporting events. The multi-year Big Ten agreement makes SoFi an official presenting sponsor of the Big Ten Men’s Basketball Tournament giving it a prominent on-site presence at New York’s Madison Square Garden, including courtside signage and logo placement throughout the venue. SoFi was the official presenter of on-air television coverage on the Big Ten Network and was featured on Big Ten advertising throughout tournament week. The basketball tournament amplifies its relationship with the Big Ten, for which it became an official corporate sponsor last year. SoFi also sponsored extreme sports event X Games in Aspen in January.Marketing efforts to boost brand recall and awareness are a growing area for SoFi. Sports events serve two purposes: to build visibility among a mass audience, and enhance its relationship among customers and prospects. Prominent sporting sponsorships present the company as a large, well-resourced entity capable of standing on its own alongside other larger consumer brands. For example, as a corporate sponsor to The Big Ten Conference, SoFi joins the likes of Gatorade, Shell, State Farm and T-Mobile. The company declined to comment on how much the sponsorships cost, but said they amount to a “small portion” of the company’s overall budget.“You can still have that impact both on television and with a live audience in an arena as somebody who walks in expecting to see Chase or Wells Fargo — all of a sudden, SoFi is there, it puts them on a level playing field with the deeper-pocketed competitors,” said Jim Andrews, vice president of ESP Properties.While SoFi aims for a big brand presence at par with financial giants, focusing on college events also lets it zero in on the college community audience. College events let the company reach a captive audience of customers and would-be customers, including students who may need to refinance their loans after graduating, along with alumni and friends who may be interested in SoFi loans and other products.“Think of it as a ticket to the locker room,” said sponsorship consultant Raymond Bednar. “It allows them to stand out against the sea of new fintech offerings by connecting to their target in a non-fintech way.”Article by Suman Bhattacharyya as posted on Tearsheet...
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2018-03-06
Clippers, Bumble Agree to Jersey Patch Sponsorship
The Los Angeles Clippers are the latest NBA team to add a sponsorship to their jersey, as they have reached a deal with dating app Bumble.Both sides came together with the goal to "advance gender equality." Bumble founder Whitney Wolfe Herd explained in a statement how this move is a game-changer:"Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success."Clippers president of business operations Gillian Zucker added that this alliance is the organization's latest commitment to equal opportunity: "From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence. Bumble's message and technology provide a platform for women in new and non-traditional spaces and it's important to the Clippers that we innovate and reach our fans wherever our fans are."Los Angeles is not the first NBA team to get involved with a dating app. The Atlanta Hawks hosted "Swipe Right Night" in conjunction with Tinder, which actually resulted in one couple getting married.It's not clear what the terms of the deal are, but regardless, the Clippers will have a new look on the court the rest of the season, starting with Tuesday's home game against the New Orleans Pelicans. Off the court, both sides are hoping this deal will make the world a better place.Article by Kyle Newport as posted on BleacherReport...
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2018-03-05
RONA, co-presenter of the Montreal National Home Show
Lowe's Canada and RONA are partners of the Maison Enfant Soleil, to be presented at the Home ShowRONA, a banner of Lowe's Canada whose head office is in Boucherville, is proud to be co‑presenter of the Montreal National Home Show, which will be held from March 9th to 18th at Place Bonaventure. A reference for Quebecers in home improvement since 1939, RONA will occupy a space of close to 6,000 square feet in the centre of the venue. The zone attributed to RONA will showcase many booths that will inspire visitors and allow them to discover the latest industry innovations. They will find an array of items to enjoy summer, from patio furniture to BBQs and outdoor power equipment, as well as a section dedicated to installation services, a major strength of the RONA banner. Undoubtedly, the star of the RONA kiosk will be the 2,000-square-foot section dedicated to home appliances. Visitors will find all they need to give the final touches to their renovation project."We are happy to invite renovation enthusiasts and experts to visit us at the Montreal National Home Show, to find the inspiration they need to turn their home improvement dreams into reality, whether inside or outside their homes", said Serge Éthier, Executive Vice‑President, RONA Prox and Pros. "Our experts at the RONA booth will be ready to showcase new products available in stores, and to offer their advice on the latest trends. Our installation specialists will also be able to guide visitors who wish to entrust the execution of their renovation projects to certified teams whose work is guaranteed. RONA is the one-stop shop for all your home improvement ideas!"On Tuesday, March 13th, customers will benefit from free admission to the Home Show by presenting a RONA invoice for purchases carried out in the last month.Partnership with the Maison Enfant Soleil built by BonnevilleDetermined to help people love where they live, Lowe's Canada is proud to be a major partner of the Maison Enfant Soleil built by Bonneville, which can be visited at the National Home Show in Montreal. Moreover, RONA is the official supplier of building materials for the 2018 model, named Angeline, in honour of the project's Enfant Soleil ambassador. Starting April 6th, Lowe's Canada will build on its network of RONA and Reno-Depot stores throughout Quebec to sell tickets for the draw of the Maison Enfant Soleil, at a cost of $10. The winner will receive a prize worth $500,000composed of the entirely decorated and furnished Angeline house as well as a grant for the purchase of a lot in the city of their choice....
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2018-03-01
Union Gas Announces $25,000 Gold-Level Sponsorship for 2018 International Plowing Match and Rural Expo
Union Gas, an Enbridge Company, announced today that they have contributed $25,000 as a Gold-level sponsor to the 2018 International Plowing Match and Rural Expo ("IPM 2018") to be held in Pain Court, Chatham-Kent, Ontario from September 18 - 22, 2018. "Union Gas understands the value of community and the importance of supporting communities where we work and live," said Steve Baker, president, Union Gas. "Sponsoring the 2018 International Plowing Match and Rural Expo will help showcase Chatham-Kent and the area's important agriculture, business and tourism industries. We're proud to support this event and we look forward to the festivities."The International Plowing Match is one of the largest outdoor agriculture and rural living events in North America.  IPM 2018 is organized by a Chatham-Kent committee of volunteers in cooperation with the Ontario Plowmen's Association, a non-profit organization that works with local communities to host an event in a different Ontario location each year. IPM 2018 will see thousands of visitors, plowing competitions and a 100-acre Tented City featuring displays of life in Chatham-Kent, exhibitors' products, agricultural education displays, and entertainment. An RV Park will provide approximately 1000 dedicated sites. For more information about IPM 2018, please visit plowingmatch.org/ipm2018....
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2018-02-28
Steam Whistle named Official Beer partner of Golf Canada, the RBC Canadian Open & CP Women's Open
Steam Whistle partners with Golf Canada to enhance the experience at Canada's National Open Championships and on courses across the countryThe Good Beer Folks at Steam Whistle, Canada's Premium Pilsner, have announced a new partnership to become the Official Beer of Golf Canada, the RBC Canadian Open and the CP Women's Open.Through the multi-year partnership, Steam Whistle will work alongside Golf Canada to encourage more enthusiasts to enjoy a cold Steam Whistle Pilsner during a round of golf with friends and at Canada's National Men's and Women's Open Championships. The agreement represents Steam Whistle's largest partnership in their history, a significant milestone for the independent Canadian brewer.We are thrilled to be the Official Beer of Golf Canada and align our brand with a sport that delivers a deep social, charitable, entertainment and environmental impact to communities nationwide," said Cam Heaps, Chief Executive Officer of Steam Whistle Brewing. "The RBC Canadian Open and the CP Women's Open are iconic events that Canadian golf enthusiasts are extremely passionate about. As an independent Canadian brewery, we are excited to become part of the experience and for our world-class Pilsner to be enjoyed on more of Canada's world-class golf courses."Spectators at the RBC Canadian Open and CP Women's Open will have the opportunity to engage with Steam Whistle ambassadors—known as The Good Beer Folks—and enjoy Canada's Premium Pilsner served from one of Steam Whistle's fleet of Vintage Vehicles on the course."We are thrilled to have Steam Whistle as Golf Canada's Official Beer Partner," said Laurence Applebaum, Chief Executive Officer of Golf Canada. "Steam Whistle's unwavering commitment to quality craftsmanship and proud Canadian identity are well positioned as the perfect beer to enjoy at our National Open Championships and after a round of golf at one of Canada's 2,300 incredible courses."The Steam Whistle story began in the spring of 1998, when three friends—Greg Taylor, Cam Heaps, and Greg Cromwell—were on a canoe trip in Ontario. The trio had been colleagues at one of Canada's premier microbreweries producing quality beer in the late 1980's and 90's before it was bought out by a national brewer and closed down. As they sat around the campfire, the self-named "Three Fired Guys" dreamed of one day running their own brewery and making a Pilsner that would compete with the best in the world. Over the past 18 years Steam Whistle has grown to become one of Canada's leading premium beers enjoyed coast to coast.As the National Sport Federation, Golf Canada operates the RBC Canadian Open, set to run July 23-29, 2018 at Glen Abbey Golf Club in Oakville, Ontario, as well as the CP Women's Open which takes place August 20-26, 2018 at Wascana Country Club in Regina, Saskatchewan.Click here for Steamwhistle's profile...
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2018-02-27
Global Announces New and Returning Sponsors for a Heavenly Season of Big Brother Canada
Amplifying the highly anticipated premiere of Big Brother Canada, Global announced today new and ongoing partnerships, organic integrations, and prizing for Season 6. Returning once again this season to revamp the house and reward houseguests is The Brick, along with new sponsors Air Transat, Wendy's, Hasbro, SkipTheDishes, Shaw Communications, as well as Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures' Tomb Raider movie. Houseguests will battle until the end in hopes of taking home this season's grand prize of $100,000, a European dream vacation for two courtesy of Air Transat, and a $30,000 home furnishing makeover from The Brick."Heading into season 6, we made a commitment to work with our new and returning partners to deliver more organic and elevated integrations in and out of Big Brother Canada," said Lynn Chambers, VP, Corus Tempo. "With the unique format of the series, these brands will directly impact the in-show experience for the houseguests, from challenges and tasks to rewards and prizing, while also reaching the series' extensive fan base in broadcast and across digital platforms."In addition to supplying a $30,000 grand prize gift card to the winner, principal sponsor The Brick returns for a sixth year as the exclusive #BBCAN home furnishing provider. This season, houseguests will live in paradise as The Brick furnishes themed rooms throughout the house, allowing them to strategize in comfort once again. For a first look at the house, fans can tune in to ET Canada on Monday, March 5 at 7:30 p.m. ET for a grand tour hosted by #BBCAN's Arisa Cox.Then, vacation awaits for the Season 6 winner as new grand prize provider Air Transat is offering the experience of a lifetime with a European dream vacation for two. In addition, houseguests can expect to be whisked away in a challenge that will knock them off their feet and force them to up their game.Also this season, the victorious Head of Household (HOH) will have their hunger satisfied with weekly rewards from new sponsor Wendy's®, serving up a wide selection of delicious meals in the new "Drive Thru" pantry, including their fresh never frozen hamburgers and freshly prepared salads. Wendy's® continues to bring the heat all season long with a spicy new challenge and a juicy task that are sure to work up the houseguests' appetites.Hasbro Gaming is getting the party started in the Big Brother Canada house by providing houseguests with unique games that will put their strategy, tricks, and stunts to the test. Every week, the HOH will be awarded with a personalized basket, including one game from the Hasbro House Party umbrella. From Hasbro's exciting portfolio of games, fans can pick which game the houseguests will play by voting at BigBrotherCanada.ca, and then tune in to find out if their game choice made it into the house.BBCAN also has food cravings covered this season with new partner SkipTheDishes serving up rewarding moments and a tasty challenge. Plus, viewers at home can play to win voucher codes for SkipTheDishes meals of their own by checking out the 'Dish of the Week' featuring weekly word scrambles across Global's social platforms. With a wide selection of restaurants available at the swipe of a finger, both the houseguests and viewers can satisfy their taste buds this season.Also joining the roster of partners is Shaw Communications, whose WideOpen Internet 150 plans provide fast, affordable speeds, and unlimited data. Each week, Shaw will reward all weekly HOH winners by helping deliver a video from home to connect them with their loved ones. Shaw is also coming on board as the presenting sponsor of After the Eviction, an exclusive weekly series hosted by Arisa Cox available across all social platforms. Following Wednesday night's Power of Veto episodes, fans can submit all their burning questions on the Big Brother Canada Facebook pageand catch the answers on After the Eviction on Fridays at 10 a.m. ET as part of the evicted houseguests' extended interviews. In addition, Shaw will be sponsoring an exciting veto challenge for the houseguests this season – tune in to find out more.As part of their in-house experience this season, houseguests will be put to the ultimate test during the first sponsored POV challenge of the season provided by Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures' highly anticipatedTomb Raider movie. In addition to conquering the challenge, the winner will receive a $5,000 cash prize and a private advance screening of the movie before it premieres in theatres on March 16.Airing exclusively on Global, Big Brother Canada plucks a group of hand-picked strangers from their homes, sequesters them from the outside world, and places them inside a house outfitted wall-to-wall with cameras and microphones that capture their every move. Each week the houseguests battle in a series of challenges that give them power or punishment, voting each other out until the fate of the final two is decided by a jury of fellow houseguests. This season, the winner of Big Brother Canada will take home a grand prize of $100,000, a European dream vacation for two courtesy of Air Transat, and a $30,000 home furnishing makeover from The Brick.Big Brother Canada continues to offer unparalleled digital extensions that augment the social dynamics and real-time momentum of the 24/7 television production. #BBCAN6 extends from series to site at BigBrotherCanada.ca with exclusive content, full episodes, 24-hour live feeds, and a host of surprises and opportunities that allow fans to directly impact the show.Big Brother Canada premieres Wednesday, March 7 at 7 p.m. ET/PT, and continues to air Wednesdays at 7 p.m. ET/PT, Thursdays at 8 p.m. ET/PT, and Mondays at 9 p.m. ET/PT on Global. Viewers who miss the premiere can catch up on Big Brother Canada following the broadcast the next day On Demand, and on GlobalTV.com and Global GO (now available on Apple TV). For even more behind-the-scenes action, fans can watch the live feeds on BigBrotherCanada.ca....
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