Staples Canada announces Title Sponsorship as Hackergal Introduces Girls to Coding with Swift at Spring Break Camps
 Hackergal, a non-profit organization that introduces middle school girls to the unlimited possibilities of coding through girl-only hackathons and coding programs, today announced Staples Canadawill be the title sponsor of its 2018 Spring Break Coding Camp. The camp will exclusively teach Swift, the robust and intuitive programming language created by Apple.Programs offered through the Hackergal Network are targeted at middle school-aged girls and offered at a low cost so that every girl — no matter her socio-economic situation — has the opportunity to participate. Hackergal's 2018 Spring Break Coding Camp will be held March 12-16, 2018 at Ryerson University in Toronto."We are thrilled to introduce girls to Swift, the powerful programming language created by Apple, during our 2018 Spring Break camp. Using Swift Playgrounds on iPad, girls will be able to write real code, the same code that developers use to develop apps," said Lucy Ho, Co-founder and Managing Partner of Education, Hackergal. "March marks Hackergal Network's second camp program."In Canada, while the gender gap continues to pose a great concern for the business and technology industry, an even bigger concern is the gap in the number of young girls taking computer science courses in their high-school and post-secondary years. Earlier this year, a national coding survey commissioned by Actua discovered more than 50 percent of boys said they were extremely interested in careers involving coding or programming whereas only 27 percent of girls expressed similar interest."Coding is the new literacy," said Matoula Mitropoulos, Managing Director of Partnerships for Hackergal. "The fact is all the great jobs in the future, no matter the field, will require some understanding of code. If we want women to be a part of the fastest growing job markets we need to introduce girls to code earlier in the education process.""We are excited to be a part of the Hackergal movement," said Alessandra Saccal, Communications and Sponsorship Programs, Staples Canada. "Hackergal's mission to expose more middle school girls to coding so that they consider a career in a computer science related field, aligns with our own values to support education initiatives in our community. We hope that through our combined efforts we can help narrow the gender gap and change the perception that coding is just for men."...
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Union Gas Supports POWER UP(SM) FIRST Robotics Canada with $50,000 Gold-Level Sponsorship
As the competition begins to heat up, Union Gas continues its support for eight Ontario secondary school teams taking part in FIRST Robotics Canada (FIRST) competitions – STEM inspired events where students, teachers and mentors work together to build robots in high-intensity 'robo-sports' competitions, courtesy of a $50,000 sponsorship. This will be Union Gas' sixth consecutive year of support for the competitions and student teams as a Gold-Level Sponsor."Projections for STEM-related jobs are ever-increasing and organizations like FIRST Robotics Canada are helping students realize their potential in this discipline," said Paul Rietdyk, vice president, engineering, construction, and storage and transmission operations, Union Gas. "Beyond STEM, FIRST exemplifies strong values such as safety, teamwork and collaboration; but the most referenced phrase of all is "graciously professionalism", a term that promotes win/win relationships in a way that demonstrates integrity, respect and valuing others.  The values of FIRST are strongly aligned with those of Union Gas and Enbridge."FIRST Robotic Competition (FRC) is an annual competition where high school student teams raise funds, design a brand, and build and program robots to perform specific tasks, known as 'robo-sports', with the help of volunteer professional mentors. After an intense six weeks build, teams compete in regional events held in several Canadian provinces, then progress to district events and on to the World Championship."Union Gas has done an incredible job of engaging its employees in FIRST Robotics Canada initiatives," says Mark Breadner, president, FIRST Robotics Canada. "Union Gas supports FIRST on so many levels including judging, volunteering, and financial support for teams. We're also extremely grateful to have Paul Rietdyk from Union Gas as an integral member of the FIRST Canada Executive Advisory Board."...
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IBAO Partners with Gore Mutual to Support Future Ontario Brokers
The Insurance Brokers Association of Ontario (IBAO) is pleased to announce its partnership with Gore Mutual on the redesign of the IBAO Classroom, located at 1 Eglinton Avenue East. Every year over 600 students come through the classroom to get their RIBO Level l and ll licences. Given the IBAO’s emphasis on broker education and the importance of continuously bringing quality talent into the channel, the association teamed up with Gore Mutual to heighten their classroom experience.“Gore Mutual’s recent focus on thought leadership within the industry and their support of the broker channel across the province makes them an ideal partner on education,” said IBAO CEO Colin Simpson.Gore Mutual is a Platinum Sponsor of the IBAO, having boosted their sponsorship level in 2017 to support IBAO’s Annual Young Brokers Conference, held this year in Niagara Falls, June 6–8.“We’ve consistently supported the development of new brokers coming into the insurance industry and young people looking to accelerate their careers,” said Paul Jackson, Chief Marketing & Distribution Officer, Gore Mutual. “In addition to sponsoring the Annual Young Brokers Conference, we’re thrilled to be associated with the IBAO Classroom by helping to redesign this modern space and bring it to life.”“As the broker profession emphasizes a focus on customer experience and business evolution, it’s appropriate that the place where everything’s rooted – the classroom environment – matches the tone of contemporary vision,” said Simpson. “We applaud Gore Mutual’s investment in the next generation of insurance brokers and look forward to our continued partnership throughout 2018 and beyond.”Article as posted on Canadian Underwriter....
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In Canada today, golf’s most influential figures are women
When Brooke Henderson was 11, the LPGA Tour’s CP Canadian Women’s Open came to the Ottawa Hunt and Golf Club and she got to meet her idol, Morgan Pressel.Nine years later Henderson, already a multi-time winner on the LPGA Tour herself and just 19, returned to the Ottawa Hunt and Golf Club to play in the Canadian Women’s Open herself, and, perhaps, inspire another young girl to pick up the sport.“I’ve come to realize that even the smallest of gestures can leave a lasting impression on everyone we touch,” she says.There were many fans to choose from, as countless, young golfers – a heavy majority were girls – were wearing her already-iconic Ping visor, just champing at the bit to get a piece of the native of little Smiths Falls, Ont.For a sport that’s always been perceived as dominated by men, here in Canada it’s two women, Henderson and RBC’s Mary DePaoli, the executive vice president and chief marketing officer of the bank, who are arguably golf’s most influential figures.Henderson – with a legion of young followers already, five LPGA Tour wins, an Olympic appearance, and having peaked at No. 2 in the world – is just coming off her best finish of the 2018 LPGA Tour season, a tie for second at the HSBC Women’s World Championship, and has notched three top-10 finishes in the first four events she’s played this year.“I feel like I’m in a really good spot with my swing and most parts of my game. It was nice to be in the final group on Sunday in Singapore and have a chance to bring home the trophy there,” says Henderson.She says seeing young fans outside the ropes at LPGA Tour events means the world to her. She wants to be a better player, and person, for them. And she’s been surrounded by strong women her whole life, as she says her mom, Darlene, and sister (and caddie) Brittany, are her biggest supporters.“Brit was definitely a driving force for me to pick up the game,” she says. “Whether it’s when we’re traveling together, trying to piece together our schedule, Brit picking me up and pushing me while we’re out on the course… my mom and sister are my best friends and I’m so lucky to have them in my life.”DePaoli, meanwhile, spearheads all of RBC’s sponsorship initiatives as it relates to sport, which includes the bank’s multi-million dollar investment in golf in Canada.RBC is the only sponsor on the PGA Tour that lends its name to two events – the RBC Heritage and the RBC Canadian Open – with purses north of US$6 million each. It also sponsors the PGA of Canada’s RBC Scramble, and Golf Canada’s National Team.The bank just signed world No. 1 Dustin Johnson to a sponsor agreement, joining major winners Jim Furyk and Graeme McDowell, along with PGA Tour winners Brandt Snedeker, Matt Kuchar, Adam Hadwin, and more – including Henderson.She says she sat down with Johnson last year during the Canadian Open and had a number of conversations about his philosophy as a father and a golfer and as someone who is determined to remain at No. 1.“Dustin has been on our radar for a long time,” DePaoli says.Johnson hasn’t signed a new sponsor agreement in a number of years – and it’s rare that a world No. 1 signs with a company in the middle of the season – but RBC was special, and DePaoli managed to get the deal done.But she says getting to her role as CMO hasn’t come without its challenges as a woman.“Unfortunately we still have a long way to go and there continues to be too many headlines about harassment, discrimination or lack of inclusiveness, and it’s movements like ‘#MeToo’ and ‘#TimesUp’ that show us how far we still need to go as a society to be more inclusive of women, and be catalysts for that change,” said DePaoli, who is the mother of two daughters.“The bottom line is that I think sport and business needs to encourage more talented women to participate, and sport needs women… but I think the social context we’re now operating under gives us hope the future will be a more progressive one.”Henderson believes the LPGA Tour has done a good job in growing the game and empowering young women, and says knowing she’s a small part of the driving force is pretty special.“On top of just playing the game, we see some type of event almost every week at our tournaments that encourages women’s leadership, women in science and technology, [or] female empowerment through sports,” she says. “It’s incredible to see the attendance at these events.”The story of Henderson meeting Pressel a decade ago was one of hope, and DePaoli says she wouldn’t be surprised if she sees more of that moving forward especially as Henderson – just two full seasons into her LPGA Tour career – gets closer to becoming the winningest professional golfer in Canadian history (both Mike Weir and Sandra Post have eight wins, on the PGA Tour and LPGA Tour respectively in their careers. Henderson is more than halfway to that total).DePaoli says she sees female athletes do well at inspiring each other and raising each other up – something Henderson sees on the LPGA Tour every week – and young girls are, now more than ever, looking at female athletes and seeing themselves in them.“They want to see toughness. They want to see the heart, the grit, and the competitiveness. And none of that makes you any less feminine. It doesn’t make you less female,” says DePaoli. “This is what girls and women are looking for in their icons, and Brooke Henderson is one of those icons.”Article by Adam Stanley as posted on SportsNet...
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BDC and Women's Enterprise Organizations of Canada: More For Women Entrepreneurs
The Business Development Bank of Canada (BDC) has signed a pioneering partnership with Women's Enterprise Organizations of Canada (WEOC) to better support women entrepreneurs.WEOC members have developed innovative programs to help women at all business stages. The partnership will allow BDC to engage more closely with five WEOC member organizations and the growing 90,000 women business owners WEOC members work with at a national level.WEOC's member organizations provide learning and networking opportunities, management advice and coaching for women entrepreneurs. "Through this partnership, after receiving sound, tailored advice, women entrepreneurs who will have optimized their business plan are given a better chance at getting financed," says Laura Didyk, BDC's Vice-President, Alberta South and National sponsor for the Bank's Women Entrepreneur strategy."At BDC, we believe that women entrepreneurs have enormous untapped potential, so we provide WEOC member organizations the ability to either enhance or create access to capital for women entrepreneurs," she says.“ This partnership is another demonstration of the great work being done by BDC to support and empower women entrepreneurs across Canada,” said the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and tourism. “ Our government strongly supports this work, and through our 2018 Budget, and especially our Women Entrepreneurship Strategy announced as part of the Budget, we will support and invest in women at all stages of entrepreneurship with goal of doubling the number of women-owned businesses by 2025. This International Women’s Day, let us celebrate how far women have come, and also look to the future on what there is still to achieve. I am confident we can achieve it by working together.”The agreement adds on to BDC's commitments to support women entrepreneurs, namely new targets of $1.4 billion in lending to women-led businesses by 2021 and $200 million in investments in women-led technology firms."We are very excited about partnering with BDC and being part of its initiative to better support women entrepreneurs, who are one of Canada's greatest resources," says Sandra Altner, CEO of the Women's Enterprise Centre of Manitoba and WEOC Chair. "This partnership will give our members fantastic opportunities to access financing that will help them attain their business dreams."The agreement is signed between BDC and five of WEOC's member organizations: the Women's Enterprise Centre of Manitoba, the Newfoundland and Labrador Organization of Women Entrepreneurs, the Women's Enterprise Organization, British Columbia, Alberta Women Entrepreneurs and Women Entrepreneurs of Saskatchewan....
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Avon Canada Inc. partners with The Shoebox Project for International Women's Day
This year, in honour of International Women's Day, Avon Canada Inc. has announced that it will support The Shoebox Project by helping to fund care packages for women who are homeless or at risk of homelessness in communities across Canada. The Avon Foundation for Women–Canada will donate 10% of the sale price from Avon Canada's Purple Peace Always With You Ring and Bracelet collection to the cause.As the company for women, Avon's commitment to giving back is a founding principle of the brand," said Roberta Lacey, Head of Marketing for Avon Canada. "Often times, women in crisis feel isolated and cut off from society. The simple act of receiving a Shoebox filled with necessities can enhance a woman's self-esteem and remind them that they are not forgotten. It's all about women reaching out to other women. Personal relationships are what Avon is all about which is what makes this partnership with the Shoebox Project such a natural fit.""We are so pleased to partner with Avon on this initiative. To bring the work of The Shoebox Project together with the Avon brand, which is both highly respected and committed to empowering women, is an invaluable opportunity," said Jessica Mulroney, Co-founder of The Shoebox Project. "Together we will work to remind women impacted by homelessness that they are not alone. Our partnership with Avon will expand our capacity to give women the gifts of warmth, comfort, and confidence."The Purple Peace Always With You Ring and Bracelet retail for $14 each and are available through Avon Independent Sales Representatives across Canada and at avon.ca. The Avon Foundation for Women–Canada will donate 10% of the sale price from these products to The Shoebox Project for Shelters....
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Inside SoFi’s sports sponsorship strategy
The Big Ten men’s college basketball championship final last weekend at Madison Square Garden had a new type of brand sponsor: SoFi.The San Francisco-based personal finance brand joins a small club of finance startups making a name for themselves through a connection to sports. Quicken Loans has long-established sports sponsorships, including naming rights to Quicken Loans Arena in Cleveland and links to college sports teams; and Credit Karma is playing in gaming, by becoming the “official personal finance partner” to eLeague, the gaming league formed by Turner Broadcasting and IMG tournament two years ago.“As part of an overall media buying strategy across a number of platforms and formats, we’ve identified sporting events such as the Super Bowl, the Big Ten tournament and the X Games as excellent ways to reach our target audience,” said Margi Brown, SoFi’s vice president of marketing and media. “Our marketing strategy is driven by meeting our members where they are, with a unique focus on brand awareness marketing.”Big-name sports sponsorships have long been the domain of big banks. Bank of America and Citi, the two largest bank sponsors of sporting events, each spend between $80 million and $85 million per year on sponsorships, according to consultancy ESP Properties, with some flagship examples including B of A’s relationship with Major League Baseball and Citi Field. But now, startups like SoFi are getting into the sponsorship game. SoFi is using sports sponsorships to become more of a household name and strengthen its connection to customers and would-be customers, recent graduates and students.Though SoFi’s use of sports as a marketing tool began two years ago with Super Bowl ads, it’s since branched out to other sporting events. The multi-year Big Ten agreement makes SoFi an official presenting sponsor of the Big Ten Men’s Basketball Tournament giving it a prominent on-site presence at New York’s Madison Square Garden, including courtside signage and logo placement throughout the venue. SoFi was the official presenter of on-air television coverage on the Big Ten Network and was featured on Big Ten advertising throughout tournament week. The basketball tournament amplifies its relationship with the Big Ten, for which it became an official corporate sponsor last year. SoFi also sponsored extreme sports event X Games in Aspen in January.Marketing efforts to boost brand recall and awareness are a growing area for SoFi. Sports events serve two purposes: to build visibility among a mass audience, and enhance its relationship among customers and prospects. Prominent sporting sponsorships present the company as a large, well-resourced entity capable of standing on its own alongside other larger consumer brands. For example, as a corporate sponsor to The Big Ten Conference, SoFi joins the likes of Gatorade, Shell, State Farm and T-Mobile. The company declined to comment on how much the sponsorships cost, but said they amount to a “small portion” of the company’s overall budget.“You can still have that impact both on television and with a live audience in an arena as somebody who walks in expecting to see Chase or Wells Fargo — all of a sudden, SoFi is there, it puts them on a level playing field with the deeper-pocketed competitors,” said Jim Andrews, vice president of ESP Properties.While SoFi aims for a big brand presence at par with financial giants, focusing on college events also lets it zero in on the college community audience. College events let the company reach a captive audience of customers and would-be customers, including students who may need to refinance their loans after graduating, along with alumni and friends who may be interested in SoFi loans and other products.“Think of it as a ticket to the locker room,” said sponsorship consultant Raymond Bednar. “It allows them to stand out against the sea of new fintech offerings by connecting to their target in a non-fintech way.”Article by Suman Bhattacharyya as posted on Tearsheet...
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Clippers, Bumble Agree to Jersey Patch Sponsorship
The Los Angeles Clippers are the latest NBA team to add a sponsorship to their jersey, as they have reached a deal with dating app Bumble.Both sides came together with the goal to "advance gender equality." Bumble founder Whitney Wolfe Herd explained in a statement how this move is a game-changer:"Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success."Clippers president of business operations Gillian Zucker added that this alliance is the organization's latest commitment to equal opportunity: "From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence. Bumble's message and technology provide a platform for women in new and non-traditional spaces and it's important to the Clippers that we innovate and reach our fans wherever our fans are."Los Angeles is not the first NBA team to get involved with a dating app. The Atlanta Hawks hosted "Swipe Right Night" in conjunction with Tinder, which actually resulted in one couple getting married.It's not clear what the terms of the deal are, but regardless, the Clippers will have a new look on the court the rest of the season, starting with Tuesday's home game against the New Orleans Pelicans. Off the court, both sides are hoping this deal will make the world a better place.Article by Kyle Newport as posted on BleacherReport...
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RONA, co-presenter of the Montreal National Home Show
Lowe's Canada and RONA are partners of the Maison Enfant Soleil, to be presented at the Home ShowRONA, a banner of Lowe's Canada whose head office is in Boucherville, is proud to be co‑presenter of the Montreal National Home Show, which will be held from March 9th to 18th at Place Bonaventure. A reference for Quebecers in home improvement since 1939, RONA will occupy a space of close to 6,000 square feet in the centre of the venue. The zone attributed to RONA will showcase many booths that will inspire visitors and allow them to discover the latest industry innovations. They will find an array of items to enjoy summer, from patio furniture to BBQs and outdoor power equipment, as well as a section dedicated to installation services, a major strength of the RONA banner. Undoubtedly, the star of the RONA kiosk will be the 2,000-square-foot section dedicated to home appliances. Visitors will find all they need to give the final touches to their renovation project."We are happy to invite renovation enthusiasts and experts to visit us at the Montreal National Home Show, to find the inspiration they need to turn their home improvement dreams into reality, whether inside or outside their homes", said Serge Éthier, Executive Vice‑President, RONA Prox and Pros. "Our experts at the RONA booth will be ready to showcase new products available in stores, and to offer their advice on the latest trends. Our installation specialists will also be able to guide visitors who wish to entrust the execution of their renovation projects to certified teams whose work is guaranteed. RONA is the one-stop shop for all your home improvement ideas!"On Tuesday, March 13th, customers will benefit from free admission to the Home Show by presenting a RONA invoice for purchases carried out in the last month.Partnership with the Maison Enfant Soleil built by BonnevilleDetermined to help people love where they live, Lowe's Canada is proud to be a major partner of the Maison Enfant Soleil built by Bonneville, which can be visited at the National Home Show in Montreal. Moreover, RONA is the official supplier of building materials for the 2018 model, named Angeline, in honour of the project's Enfant Soleil ambassador. Starting April 6th, Lowe's Canada will build on its network of RONA and Reno-Depot stores throughout Quebec to sell tickets for the draw of the Maison Enfant Soleil, at a cost of $10. The winner will receive a prize worth $500,000composed of the entirely decorated and furnished Angeline house as well as a grant for the purchase of a lot in the city of their choice....
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Union Gas Announces $25,000 Gold-Level Sponsorship for 2018 International Plowing Match and Rural Expo
Union Gas, an Enbridge Company, announced today that they have contributed $25,000 as a Gold-level sponsor to the 2018 International Plowing Match and Rural Expo ("IPM 2018") to be held in Pain Court, Chatham-Kent, Ontario from September 18 - 22, 2018. "Union Gas understands the value of community and the importance of supporting communities where we work and live," said Steve Baker, president, Union Gas. "Sponsoring the 2018 International Plowing Match and Rural Expo will help showcase Chatham-Kent and the area's important agriculture, business and tourism industries. We're proud to support this event and we look forward to the festivities."The International Plowing Match is one of the largest outdoor agriculture and rural living events in North America.  IPM 2018 is organized by a Chatham-Kent committee of volunteers in cooperation with the Ontario Plowmen's Association, a non-profit organization that works with local communities to host an event in a different Ontario location each year. IPM 2018 will see thousands of visitors, plowing competitions and a 100-acre Tented City featuring displays of life in Chatham-Kent, exhibitors' products, agricultural education displays, and entertainment. An RV Park will provide approximately 1000 dedicated sites. For more information about IPM 2018, please visit plowingmatch.org/ipm2018....
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