2021-04-05
Hyperice Named Proud Partner of the New York Yankees
First Individual Team Alignment Extends MLB League-Wide Partnership and InvestmentHyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced Hyperice has been named a Proud Partner of the New York Yankees. The partnership not only taps one of the most coveted sports brands in the world, but further extends Hyperice's strategic partnership and investment by Major League Baseball (MLB) as the league's Official Recovery Technology Partner.The first of its kind for Hyperice, the multi-year partnership kicks off ahead of Opening Day for the 2021 season as the Yankees begin their quest for their 28th World Series title. This season, players will have access to Hyperice products in Yankee Stadium, including in dugouts, bullpens and training areas. The Hyperice brand will appear on in-Stadium signage and will promote its partnership through advertising and intellectual property rights within the Yankees' territory."The New York Yankees are one of the most iconic and innovative franchises on the planet with a fan base that extends to every corner of the globe," said Jim Huether, CEO of Hyperice. "By integrating Hyperice warmup and recovery products into the training room and in the dugout, we're helping to optimize player performance, mobility and extend player longevity.""We are very excited to begin our innovative partnership with Hyperice and look forward to working together to enhance Hyperice's existing brand presence within professional sports," said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.Today's announcement once again cements Hyperice's recovery technology category leadership as the company in less than a year has signed an unprecedented list of pro sports leagues (NBA, NFL, MLB, PGA TOUR and UFC); global pro sports teams (Los Angeles Lakers, Kansas City Chiefs, Seattle Seahawks, New Zealand All Blacks, Tottenham Hotspur and Kaulig Racing) as well as an unrivaled list of athlete-investors including: Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, Patrick Mahomes, Christian McCaffrey, Ja Morant, Naomi Osaka, Chris Paul, Doc Rivers, Ben Simmons, Kelly Slater, Fernando Tatís Jr, J.J. Watt, Russell Westbrook, and Trae Young....
See the full article
2021-03-31
Pets on the Pitch: St. Louis CITY SC Introduces Purina as the Team's First Founding Partner
Just six months after St. Louis CITY SC unveiled its name, crest and colors, the club today introduced Purina as the team's first founding partner and kit sponsor, bringing together two female-led organizations, both rooted in St. Louis and committed to the continued growth and revitalization of the region."We have always been committed to choosing partners who embody the STLMade movement, representing the spirit of a new St. Louis, so we are thrilled to partner with an iconic company like Purina that has such deep roots in St. Louis," said Carolyn Kindle Betz, St. Louis CITY SC Chief Executive Officer. "Not only does Purina share our love for St. Louis, but they also have our same vision of working to make our community stronger. I couldn't think of a better company to be our club's first founding partner and to be represented on the front of our team's kit."As the club's official kit partner, Purina will be prominently featured within the fabric of St. Louis CITY's visual identity on-and-off the pitch when the club kicks off their inaugural Major League Soccer (MLS) season in 2023. While the process in perfecting a team kit that best represents the St. Louis region is still ongoing and will be revealed at a later date, CITY and Purina have already begun discussing how Purina's pet experts will help the team become the most pet-friendly club in MLS."Because soccer and pets both bring people together, we believe St. Louis CITY and Purina are a perfect match," said Nina Leigh Krueger, Nestlé Purina PetCare CEO and President. "Enriching the lives of pets and the people who love them is our purpose at Purina, because pets have such a unique ability to make our lives better. We are excited to work with the CITY team to create programs putting pets and sport at the center of community good."Purina and CITY plan to bring the power of pets to soccer lovers and find new ways to deepen their involvement in the St. Louis community. Whether it's the club working with Purina's Petfinder team to host pet adoption events, promoting youth development through sport and leadership opportunities or finding new ways to bring pet-friendly elements into existing soccer traditions, the new partnership will benefit the entire community, while adding a very pet-centric dimension to the fan experience that will be uniquely CITY.In explaining what attracted Purina to this partnership, Krueger talks about Purina and CITY SC sharing similar core values and being committed to working together to move St. Louis forward."It goes beyond the jersey sponsorship," said Krueger. "When you look at what St. Louis CITY has already done, the investment and the vision, the partnership really makes sense for us based on our shared mission to positively impact St. Louis, now and in the future."Purina was founded by William H. Danforth and the company has been supporting people and pets in the St. Louis region for nearly a century. Much of Purina's outreach efforts focus on bringing and keeping people and pets together, through partnerships with pet welfare organizations, as well as those that support pet owners in times of crisis, such as pet-friendly domestic violence resources and the Purina Family Pet Center at St. Louis Children's Hospital. Purina works with nonprofit partners to provide social services to area families and create educational and leadership opportunities for area youth. The company promotes diversity, equity and inclusion both internally and externally alongside organizations such as the Diversity Awareness Partnership, Cultural Leadership and FOCUS St. Louis.  St. Louis CITY's first sponsor announcement follows the club's record-breaking merchandise sales and season ticket deposit campaign and as the MLS expansion team continues to build its new stadium, fan pavilion, practice facility and team headquarters in St. Louis' Downtown West, just a short distance from Purina's headquarters, where the global pet-care company was founded more than a century ago. When fans come to watch the first match in 2023, they will be able to see CITY SC's kit sponsor just blocks away – a testament to the homegrown spirit of CITY SC and professional soccer in the region....
See the full article
2021-03-30
IWSC announces distillery design and build firm Forsyths to continue their relationship with them through to 2022
●      Award-winning Forsyths provides equipment and solutions to domestic and international markets for beer, wine and spirit producers●      Deal brokered by Reg&Co Scottish pot still, manufacturer, Forsyths are continuing their relationship with the IWSC through this year, the Year of Scotch Whisky and beyond into 2022. As with last year, the company will sponsor two awards, the much coveted Outstanding Distiller award and the Scotch Whisky Producer award. With Michael Urquhart serving as the President of the IWSC for 2021 it seemed appropriate to christen it the Year of Scotch Whisky and to shine a real focus on this liquid gold. It promises to be a very special year indeed for Forsyths and all those in Scotland involved in the whisky industry. Forsyth Ltd, based in the heart of Speyside in Scotland is a family-run company now in its 4th generation. They produce handcrafted and hand-shaped pot stills for both boutique craft distillers and established drinks conglomerates. Over the years the company has grown internationally with current contracts in Japan, Taiwan, China, South Korea, the Caribbean, Mexico, Thailand and the USA, to name but a few. Due to growing demand, Forsyths also have an office in Hong Kong to better serve clients in the Asia-Pacific Region. Richard E Forsyth, Managing Director said, “It feels very appropriate for Forsyths to sponsor these two awards. We are thrilled to be able to continue our support of IWSC and at the same time recognise the talent of those individuals and organisations who skilfully wield their distillation equipment to produce phenomenal spirit products.” Christelle Guibert, CEO Fine Wine & Spirits said, “We are delighted to continue our relationship with Forsyths as they continue the sponsorship of two important awards in 2021, our year of Scotch Whisky. Forsyths is one of the world leaders in the supply of distillation equipment and their expertise in distillation is second to none. They play such a key role in supporting established but also start-up companies worldwide.” ...
See the full article
2021-03-25
European sponsorship market falls by 23% to lowest level since 2010, ESA Sponsorship Market Overview finds
The European sponsorship market shrunk for the first time in almost a decade as the negative effects of the COVID-19 pandemic were felt across the continent, new research from the European Sponsorship Association in cooperation with Nielsen Sports has revealed. The 2021 ESA Sponsorship Market Overview has found that the total value of Europe’s sponsorship market contracted 23% over the last twelve months, falling from a record €30.69 billion in 2019 to €23.63b in 2020 – its lowest point since 2010. In a sponsorship landscape characterised by event cancellations and postponements, non-sport rights holders saw their sponsorship income halve year-on-year, from €10.43 in 2019 to €5.19 in 2020, with sectors such as the music industry suffering a 60-70% decline in sponsorship volume depending on the market, and severe contractions in areas such as exhibitions. While still badly hit, sports saw a comparatively small dip, down 9% to €18.42b. Also notable was the differing fortunes of major or minor rights holders – while various elite sporting maintained or even slightly increased sponsorship volume, the shorter contract duration and higher reliance on fan attendance at smaller rights holders saw them suffer much larger declines in sponsorship volume. Italy was hardest hit, suffering a 33% decline year-on-year, closely followed by France (32%). Other nations to record notable decreases included Ireland (down 26%), Spain (down 23%) and Germany (down 22%). However, there was some cause for optimism, as the final four months of 2020 all saw a higher number of deals signed than the preceding year, according to Nielsen Sports SPONSORGLOBE, the world’s most extensive sponsorship database. Football continued to dominate the sponsorship market, making up 49% of total deals by number of deals. Gaming and esports thrived during lockdown, rising to second place with 12% of deals, followed by handball, basketball and rugby union. Marco Nazzari, Managing Director International, Nielsen Sports, said: “A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. Last year, most sponsors showed a high level of solidarity with their rights holders – not exclusively, but in some cases due to the fact that compensation rights could be implemented to satisfy the sponsors. “Contract extensions will probably be more challenging in the future, due to economic difficulties or reduction of marketing expenses in certain industries or companies. Much of this development in 2021 will continue to be dependent on the evolution of COVID-19. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers in 2021 and beyond.” Andy Westlake, Chairman of the European Sponsorship Association, said: “There is no doubt that Europe’s sponsorship community has gone through an incredibly difficult twelve months, and this is borne out in the data in our latest ESA Sponsorship Market Overview. While a downturn was always to be expected, a 23% reduction in the industry in just one year shows the magnitude of the recovery needed. “However, we’re already seeing some positive green shoots. The rapid roll out of the vaccine programme in many European countries means that live sport and entertainment is back on the agenda in the summer. We have also seen some real innovation in the work itself – meaning the industry is prepared like never before to build connections through sponsorship under the most challenging of conditions. We know the sponsorship sector is resilient and creative, and there is cause for renewed optimism in 2021 and beyond.” Produced using Nielsen Sports Market Intelligence and available exclusively to ESA members, the ESA Sponsorship Market Overview has been conducted annually since 2008.  ESA members can see the full report here. Source: https://sponsorship.org/european-sponsorship-market-falls-by-23-to-lowest-level-since-2010-esa-sponsorship-market-overview-finds/...
See the full article
2021-03-24
888 announced as Portuguese GP title sponsor
 One of the world’s leading online gaming and entertainment operators partners up with MotoGP™ in Portugal Dorna Sports is delighted to announce 888 as the title sponsor for the 2021 Portuguese Grand Prix. The event takes place at the stunning Autodromo Internacional do Algarve from the 16th to the 18th of April and will be named the Grande Prémio 888 de Portugal. 888 holdings is one of the world’s leading online gaming and entertainment operators. Founded in 1997, the company has now grown to enjoy a presence in 60 different countries around the world, including Portugal. Brand 888casino, which can be accessed via 888.pt, offers a well-regulated and safe gaming environment for Portuguese players to enjoy the best slots, roulette and online entertainment games in Portuguese, focusing on responsible and accessible entertainment. Monica Rangel, Head of PT Markets at 888 Portugal: “It is a thrilling moment for everyone at 888 while we position ourselves as unequivocal supporters for motorcycle sports globally. In challenging times, we consider this a true sign of confidence for Portugal and a clear statement on its importance in international sports events. Above all at 888 we want to support and celebrate this moment with all Portuguese fans.”Pau Serracanta, Managing Director at Dorna Sports: “We are very happy to welcome 888 as title sponsor for the Portuguese Grand Prix and see the 888 name take top billing at one of the most spectacular tracks on the calendar. 888 is a well-known and respected name in the field and we’re very happy to welcome them back to MotoGP.” Source: https://sponsorship.org/888-announced-as-portuguese-gp-title-sponsor/...
See the full article
2021-03-19
Think!Sponsorship Conference: “Connections”
The 28th edition of the Think!Sponsorship conference is titled “Connections” and features 12 high quality content digital sessions across five days between the 17th – 21st May 2021. Featuring brand interviews, case studies, panel discussions and skills-based learning, the event includes interactive sessions and virtual networking with an expected audience of 1000 delegates. Confirmed speakers include representatives from Virgin Money, Muller, Vodafone, Movember, Pringles, Vitality, The Space Between, and many more! Our new Early Bird Organisation Tickets (offering unrestricted access to teams) and Individual/Freelancer Rate Tickets offer great value and include 5 days of action-orientated sessions, access to recordings of all content for six months and access to the online networking sessions. We’re offering ESA members a 25% discount on ticket prices – please see your e-bulletin coming 1st April. Early Bird ticket discount expires 19th April 2021. Find out more at: Think!Sponsorship Conference Series Book NOW Source: https://sponsorship.org/thinksponsorship-conference-connections/...
See the full article
2021-03-19
TISSOT to title sponsor Grand Prix of Doha
The Official Timekeeper of MotoGP™ will take top billing at the second event at Losail International Circuit in 2021 Dorna Sports is happy to announce that TISSOT, the Official Timekeeper of the FIM MotoGP™ World Championship, will be the title sponsor of the Grand Prix of Doha in 2021. The event, which is the second to be held at Losail International Circuit this season, takes place from the 2nd to the 4th of April and will be named the TISSOT Grand Prix of Doha.   Founded in 1853, Swiss luxury watchmaker TISSOT became Official Timekeeper of MotoGP™ in 2001 and has become a longstanding partner of the sport. Over more than two decades of collaboration, TISSOT’s expertise has taken on an ever more vital role as competition reaches new heights and mere thousandths of a second separate hero from zero. As part of the collaboration, TISSOT also creates incredible timepiece and watch collections that take inspiration from the world of MotoGP™, all designed to reflect the shared passions of excellence, accuracy and precision. TISSOT also took top billing at a Grand Prix in 2020 as title sponsor for the second event held at Misano World Circuit Marco Simoncelli and will now add another blue riband event to its partnership with MotoGP™. That’s in addition to a trackside presence throughout the calendar, ensuring the TISSOT name remains one of the most emblematic in the paddock as this important partnership celebrates 20 years of collaboration. Sylvain Dolla, CEO of TISSOT: “Tissot is proud to celebrate the twentieth anniversary of the partnership with MotoGP. As Official Timekeeper of the most breath-taking races around the world we are looking forward to another season of exciting emotion ahead of us, with the TISSOT Grand Prix of Doha.”Pau Serracanta, Managing Director of Dorna Sports: “We’re delighted to see TISSOT title sponsor another Grand Prix this season. As Official Timekeeper and Watch of MotoGP, TISSOT are a vital part of the sport and I’m proud to add another agreement to our longstanding partnership. This season marks 20 years since our collaboration began and to see TISSOT take top billing at the Grand Prix of Doha makes for a perfect celebration of these two decades together.” –ENDS– Source: https://sponsorship.org/tissot-to-title-sponsor-grand-prix-of-doha/...
See the full article
2021-03-17
TORONTO ARROWS ANNOUNCE COOLBET AS TEAM’S OFFICIAL ONLINE GAMING PARTNER
The Toronto Arrows Rugby Football Club is pleased to welcome Coolbet as the team’s official online gaming partner for the 2021 Major League Rugby season.The partnership will see the Coolbet logo displayed prominently on the back of the Arrows’ home and away uniforms worn throughout the upcoming MLR season. The pact will also see Coolbet assist the Arrows in broadening their fan experience offerings while collaborating with the club’s digital marketing team throughout the year.“We are very excited to partner with Coolbet, a leader in the Canadian gaming industry,” said Rahul Srinivasan, Toronto Arrows Director of Partnerships. “We can’t wait to kick off some fun and exciting content and fan engagement initiatives alongside Coolbet throughout the 2021 season.”Coolbet was established in 2016 and launched in Canada in the fall of 2019. Coolbet’s primary goal is to make gaming fun and transparent, with a mandate to be a present community partner while supporting local teams and athletes.“Rugby has long been a sport that I’ve admired,” said Kris Abbott, Country Manager – Canada for Coolbet. “The toughness and skill combined with respect and reverence is a marriage that we just don’t see in other sports disciplines.”“Our initial interest in partnering with the Arrows was piqued when we gained an understanding of how supportive the greater rugby community in Canada is towards its friends, and meeting with and executing this deal with the phenomenal Arrows’ business operations team gave us all the confidence we needed to take our first steps into Canada’s rugby space. We know that our brand is in good hands with the Toronto Arrows.”...
See the full article
2021-03-17
Pressure on brands rising over Tokyo Olympic Games
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.Despite having secured long-term contracts involving multiple Olympics events, brand sponsors face an uncertain few months leading up to the still-expected opening of the Summer Games in Japan later this year. While the Japanese government seems obdurate in its plan to proceed, the threat of Covid spikes, stuttering vaccination plans and the possibility of barring fans (completely or just overseas attendees) will see brand leaders rushing back to the drawing board to reconsider their plans, according to industry experts.The Olympics is a global event, not reliant on local attendees to keep its stature aloft. The last event, held in Rio Di Janeiro, saw some 5 billion people people tuning in, compared with 6.2 million tickets sold on-ground, and sponsors spent more than $848 million for the event. The rise of social media and streaming video services have only widened the interest in the games across the world.However, the Tokyo games have been blighted, first because they were postponed due to the pandemic and then because of the resignation of its head Yoshiro Mori following sexist comments.While rumours have continued to swirl over the event being cancelled entirely, organisers have considered a raft of other options to avoid this move, including various measures to restrict or ban in-person attendance. The Japanese Government has spent north of $3 billion dollars over the past six years to get ready for the event. The top-tier gold sponsors including heavy hitters such as Canon and Asics forked out $128 million each to be part of the games. If the organisers are keen to proceed with the games, but may ban or at least curtail fan attendance, what does this mean for brands and marketers who have not only poured billions into the event itself but also planned their marketing years in advance?In-person attendees do matter. For global brands, the Olympic Games are a showcase, like other top-tier business events, for CMOs and other business leaders to show off their brand. At the other end of the spectrum, a range of homegrown local firms have forked out an estimated $3 billion to be part of the event, a three-fold increase over the previous edition.Michael R. Payne, chairman and CEO, Payne Sports Media Strategies, who has worked on 20 successive Olympics events (summer and winter) and is the creator of The Olympics Partner or TOP program that has managed $13 billion in partnerships, told Campaign Asia-Pacific that the reduction in in-person event attendance would hurt smaller, local companies more than global brands.  The Tokyo Games' seeming lack of overseas attendees, potentially without an in-stadium crowd could push brand leaders to rethink their marketing plans. "Clearly with limitations on spectators, opportunities to win tickets, go to the Games, will have to be scaled right back," Payne added.He pointed to Alibaba working with the IOC on broadcasting via cloud platforms. Originally, this was only going to be a test for Tokyo, with less than 5% of the broadcast content being produced for the online platform. Covid has fast-tracked this to over 30%, and by Paris 2024 it will likely be over 70%. “This single change in broadcasting is being seen as the single most dramatic technological impact since introduction of satellites in 1964,” he added.Alibaba declined to elaborate on its plans, as did most other brands we reached out to for comment. As the organisers dither over their plans for fan attendance, brands must be flexible, but appear to be waiting for a confirmation from organisers before acting.“We have not received an official decision from them regarding spectators, and we are continuing our preparations to support a variety of possible scenarios in a safe and responsible way,” a spokesperson for Bridgestone said in a statement to Campaign Asia-Pacific. "As the IOC and Games organisers have publicly stated that a decision on spectators is not expected until late March or early April, we will continue to wait for official communication from them regarding any planning decisions.”Bridgestone has been preparing for a variety of possible scenarios for Tokyo 2020 and continues to work with the IOC, IPC [International Paralympic Committee] and games organisers to seek “creative ideas for effectively and safely engaging fans and consumers through our hometown Games this summer,” the spokeperson added.Experts we reached out to believe that even if in-person fan attendance is permitted, opportunities for brands to leverage their presence will be limited thanks to safety and travel bubbles and general wariness around the pandemic.“Even if there are fans in the venues, interaction and opportunities for activation will be limited," said Norman O’Reilly, director of the International Institute for Sport Business & Leadership and a professor in the School of Hospitality, Food and Tourism Management at the University of Guelph in Ontario, Canada. "Digital is the way to go [and] activations based on social media, esports, sport video games, fantasy sports, sports betting, and digital marketing will be the key to sponsor success. I would advise converting hospitality, experiential and on the ground activations to digital ones."Others argued that brands could ask increasingly difficult questions of the Tokyo games’ organising committee, given the change in sponsorship scope, with the possibility of overseas visitors being barred or even all spectators being prohibited. “There will be investment questions that sponsors will reasonably ask of the IOC and Tokyo’s Olympic Organising Committee, given that the scope of the audience will change significantly,” said John Davis, regional managing director for Duke Corporate Education and author of The Olympic Games Effect.Already, sponsors of the games pushed hard to have Mori ousted as president, and as they begin to count return on investments on their ad dollars, they could have to take more hard decisions soon, these experts warned. While aligning their brands' stories with the global games has traditionally been a good opportunity, hard-nosed CMOs may be compelled to turn to other global events ranging from Football to F1 to improve ROI. One of the most interesting opportunities, Davis argued, will be how brands decide to create a sustained relationship with their audiences given the larger digital opportunity they now have. “In years past, the halo of the Olympics has dissipated quickly once the Games end, as audiences move on to other sports and entertainment interests. But this year brands have a chance to relate far differently with younger audiences to build longer, more authentic relationships that can be anchored in the Olympic memories yet carried forward into each person’s ongoing interests.”Payne stressed that Olympics branding and sponsorship is a long-term opportunity. All of the TOP Partners are in for the long term, with many signed up through 2028, and Coca-Cola, Mengniu and Visa through 2032. “TOP Partners global activation is also focused on the Olympic brand, the Olympic values and team in each country—much of the benefit achieved well before the Games actually take place,” he added.Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, believes brands will demand some kind of make-good offer from the IOC and the Tokyo games organisers, “They could say, 'When you sold me the sponsorship, you led me to believe that there would be a million people that would see my involvement with these games. And now that's not going to happen',” he contended.Having forked out hundreds of millions of dollars to help the postponed games happen, sponsors will now battle for their pound of flesh, he believes. This could be in the form of incremental benefit provided in social media or in televised media or it could be for some benefits at the next games in Beijing or Paris. “Undoubtedly these brand owners would say, 'We're obligated to our stakeholders or our stockholders, to deliver the value that we purchased',” he added. “So, we anticipate that you will help us achieve our goals.”Article by Rahul Sachitanand as posted on https://www.campaignlive.com/article/pressure-brands-rising-tokyo-olympic-games/1710021...
See the full article
2021-03-17
Food Network & Cooking Channel South Beach Wine & Food Festival Presented by Capital One Announces 20th Anniversary Line-up of Events With COVID-19 Health & Safety Protocols
-The Festival Returns with New Standards to EAT. DRINK. EDUCATE. and Support Local May 20-23, 2021-Widely recognized as one of America’s favorite gourmet gatherings on the beach, the Food Network & Cooking Channel South Beach Wine & Food Festival Presented by Capital One (SOBEWFF®) returns with new protocols dedicated to delivering a safe and comfortable event experience this Spring, May 20-23, 2021. The Festival will look and feel different this year, but the commitment is unchanged – to EAT. DRINK. EDUCATE. in support of its educational mission to cultivate the future leaders of the hospitality industry at the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU) and to aid the South Florida hospitality industry during the regrowth phase by giving participating chefs, bartenders and restaurateurs a platform to promote their businesses.To ensure the safety of Festival-goers and Festival staff, SOBEWFF® has consulted with the FIU Healthcare Committee on COVID-19 Health & Safety Protocols that follow guidance from the Centers for Disease Control and Prevention (CDC), State of Florida Department of Health, Miami-Dade County, and the City of Miami Beach. Among them, attendees can expect to provide proof and/or attestation of a negative PCR COVID-19 test dated no more than 72 hours prior to the event(s) or alternatively proof of completed COVID-19 vaccination; presentation of a cleared SymCheck™ QR Code; a contactless ticketing system; and temperature checks at all events. Apart from the Wine Spectator Wine Seminar Series, all events will take place outdoors with new additional measures on capacity restrictions, cleaning, sanitization, limited physical contact, and mask requirements. For full details, please visit sobewff.org/covid-guidelines.“The health and safety of our staff, talent, attendees, sponsors, participants, and community is our top priority,” said Lee Brian Schrager, Festival Founder & Director. “We also recognize the impact our Festival has on the local hospitality industry and the economy at large. Since the start of the pandemic, our entire Festival team and partners have been focused on developing a program that highlights and benefits the local industry while simultaneously putting a premium on the health and safety of everyone involved to ensure we provide an exceptional guest experience. We want fans and friends to have a great time while feeling confident that their safety and welfare is the main priority.”The 20th annual Festival will kick-off Thursday, May 20 with Carbone Fine Food presents Italian Bites on the Beach sponsored by Havas House hosted by Giada De Laurentiis. Later that evening fans can celebrate 20 years in style at Fontainebleau Miami Beach with the SOBEWFF® 20th Anniversary Celebration hosted by Martha Stewart featuring a soon to be announced special musical performance and bites by Popeyes® including the fan-favorite famous chicken sandwich (yes, that chicken sandwich).The Festival’s signature fan-favorite open-air tasting tents nestled on the sands of Miami Beach will feature for the first time ever, multiple daily sessions to accommodate capacity restrictions, thorough sanitization and more. The iconic events will showcase the nation’s most talented chefs and lifestyle personalities including:The 15th annual Heineken Burger Bash presented by Schweid & Sons® hosted by Bobby Flay (Friday, May 21)The return of the fan-favorite Moët & Chandon Champagne BubbleQ® hosted by Guy Fieri (Saturday, May 22)Goya Foods' Grand Tasting Village featuring Grand Tasting Tents & Publix Culinary Demonstrations sponsored by Sub-Zero Group Southeast (Saturday, May 22 and Sunday, May 23)The Tribute Dinner will take place al fresco at the Loews Miami Beach Hotel on Saturday, May 22 and will honor the outstanding accomplishments of the culinary community’s beloved Giada De Laurentiis and former CEO of Bacardi USA Eduardo M. Sardiña and will be hosted by Masters of Ceremonies and Miami royalty, Gloria & Emilio Estefan.New event additions to the 20th anniversary Festival include:Explore Delray Beach Market hosted by the Youngest-Ever MasterChef Finalist and influencer Nick DiGiovanni (Thursday, May 20)Sunset Happy Hour presented by Santo Tequila hosted by Guy Fieri and Sammy Hagar (Friday, May 21)Celebration Dessert Party! 20 Years of Miami Spice and SOBEWFF® hosted by Scott Conant (Saturday, May 22)Rockin' Sushi hosted by The Succulent Bite® (Saturday, May 22)Brunch hosted by Adrianne Calvo and Claire Robinson part of the Town House® Cracker Brunch Series (Sunday, May 23)BACARDI's Best of the Fest hosted by Andrew Zimmern with a special performance by Rev-Run (Sunday, May 23)A plethora of intimate dinner experiences hosted by some of the country’s most celebrated, critically acclaimed chefs will accent this year’s events including:Dinner hosted by Michelle Bernstein,Hy Vong and Antonio Bachour to celebrate the release of Mango and Peppercorns: A Memoir of Food, an Unlikely Family, and the American Dream (Thursday, May 20)Locals Only Dinner hosted by Luciana Giangrandi, Alex Meyer & Zak Stern (Thursday, May 20)Dinner hosted by Thomas Keller and Manuel Echeverri at The Surf Club Restaurant (Friday, May 21)Dinner hosted by Enrique Olvera and Diego Oka (Friday, May 21)Dinner hosted by Mike Bagale, Virgilio Martínez and Anthony Le Pape part of the American Airlines Dinner Series (Saturday, May 22)Dinner hosted by Andrew Zimmern, Michael Schwartz and Michael Paley (Saturday, May 22)Dinner hosted by Michael White and Antonio Mermolia part of the American Airlines Dinner Series (Saturday, May 22)Sunday Supper hosted by Mario Carbone (Sunday, May 23)Between SOBEWFF® and its sister NYCWFF, which takes place each October in New York City, more than $45 million has been raised to benefit the respective charities for each Festival. Beyond the funds raised, both Festivals draw attention to the vibrant dining culture in their respective cities, provide economic stimulus in their communities, and serve as an invaluable platform to drive awareness, engage and inspire people to get involved in philanthropic activities and support the local community.Ticket sales open to the public on Monday, March 22, 2021. The complete line-up of events for the 20th annual Festival is available online at sobewff.org. Stay up to date all year long by following along with the #SOBEWFF hashtag on Instagram, Twitter and Facebook....
See the full article