2021-07-15
Crave Meals, Toronto Ultra Serve Up Unique Partnership
CRAVE becomes the Official Meal Partner of Toronto UltraOverActive Media, a leading global esports organization, announced today that Crave Meals (CRAVE), a Kraft Heinz Canada brand (NASDAQ:KHC), is the new Official Meal Partner of the Toronto Ultra, Canada's Call of Duty team.The new partnership agreement will see CRAVE, which is heating up the frozen aisle with mouth-watering innovation, score the only in-game jersey asset on the Toronto Ultra uniforms during the end-of-season Call of Duty League (CDL) Champs competition. This is a unique sponsorship position, as the in-game branding asset is a one-of-its-kind in the Canadian market."In competition, on-jersey brand patches are now well-established marketing tools in traditional sports yet relatively new in esports. That is why we are so thrilled to have CRAVE become our first in-game jersey patch partner for our popular Toronto Ultra franchise," said Tyler Keenan, VP of Global Partnerships at OverActive.CRAVE’s partnership has already begun, as they supported Toronto Ultra through their return to Canada and their two-week quarantine by providing unapologetically mouth-watering meals. CRAVE branding will also be seen on Toronto Ultra’s physical jersey for Stage 5 and CDL Playoffs. CRAVE will bring Ultra fans closer to CDL playoffs as the Official Presenting Partner of Toronto Ultra’s 2021 CDL Playoff Run, with custom content, unique experiences, TikTok integrations and other unique fan opportunities to connect with Toronto Ultra players."With so much scrimming and VOD reviews, being properly fuelled for competition is an important part of being a successful pro player. CRAVE is the perfect solve for delicious quick meals whenever we need them," added Insight, Toronto Ultra player.  "The CRAVE team is so excited to be fuelling Toronto Ultra's gaming stars as their Official Meal Partner,” added Brian Neumann, Associate Director, Brand Build & Innovation, Kraft Heinz Canada. “We are looking forward to establishing an authentic relationship with the Call of Duty community, as we know our product can fuel casual gamers and competitors alike. Our delicious meals are ready in minutes, letting gamers spend more time doing what they love; gaming."CRAVE is a new meals brand that took the frozen aisle by storm in 2018, and which now has 19 mouth-watering varieties like Buffalo Chicken Mac and Cheese and Pesto Ravioli with Spicy Italian Sausage. From dinners to crispy melts to ALL-DAY BREAKFAST, CRAVE is loaded with protein and ready in just minutes - perfect for your gamer needs.CRAVE joins a growing list of industry-leading brands that includes Bell, Bud Light, Canon, Red Bull, Universal Music Canada, SkipTheDishes, Jack Link's, EPOS and TD Bank that are working alongside OverActive to drive the optimal fan experience....
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2021-07-14
Cheers to the New Bud Light, Toronto Ultra Partnership
 OverActive Media, a leading global esports and entertainment organization announced today that Bud Light (NYSE:BUD) is the Official Beer Partner of the Toronto Ultra, Canada's Call of Duty team.The new partnership is focused on creating custom content and celebrating big moments with Ultra fans. The collaboration will include a player-focused social media content campaign that will give Ultra players the opportunity to give their hot takes on a range of topics within the Call of Duty community. Fans can also expect to be taken behind-the-scenes at the Stage 5 Major and Call of Duty League (CDL) Champs with exclusive content."Continuing to expand into the world of esports in Canada is an exciting move for us, and we're thrilled to leverage the Bud Light brand to help raise awareness for the Toronto ULTRA players and gaming culture overall," said Mike D'Agostini, Senior Marketing Director, Bud Light Canada. "The team shares Bud Light's fun and social spirit, and we're eager to produce collaborative content this summer that fans across all our brands can enjoy.""As we have seen recently, Toronto Ultra have given our fans so much to cheer about and having a massive brand like Bud Light to celebrate the big moments in Stage 5 and throughout CDL playoffs will be a game-changer for us as we continue to reach new and diverse audiences," said Tyler Keenan, VP of Global Partnerships at OverActive.In another first for OverActive Media and its franchises, the partnership will see a special collaboration take place where a limited-edition playoff can will be designed and sold publicly to celebrate Toronto Ultra’s playoff run through the CDL Champs. Visuals of the new can and details will be launched in early August."From everything that I see online, and in their marketing, Bud Light is a fun, social and inclusive brand, and I think their addition to our roster of partners, is a perfect fit! We hear a lot about partners wanting to fuel gamers, and I think there's a good chance we will happily use this fuel, responsibly of course," added Methodz, Toronto Ultra player.  Bud Light joins a growing list of industry-leading brands that includes Bell, Canon, Red Bull, Universal Music Canada, SkipTheDishes, Jack Link's, EPOS, and TD Bank that are working alongside OverActive to drive the optimal fan experience....
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2021-07-14
Ideas Happen Here: RBC launches new Brand Platform ahead of the Tokyo 2020 Olympic Games
TORONTO, July 14, 2021 /CNW/ - Building on its established and globally trusted brand, RBC today launched a new enterprise-wide Brand Platform: Ideas Happen Here, the first expression of which can be found in the bank's marketing campaign for the Tokyo 2020 Olympic Games. The Brand Platform asserts RBC's abiding belief in the power of people and their ideas, and RBC's pivotal role in harnessing them to help clients thrive and communities prosper. Ideas Happen Here: RBC launches new Brand Platform ahead of the Tokyo 2020 Olympic GamesRBC's new Brand Platform reflects the bank's roster of differentiated initiatives, including RBC Training Ground, a program that not only funds, but finds the next generation of Olympic athletes in Canada. The RBC Training Ground idea contends that, in a country as vast as Canada, fuelling the Olympic talent pipeline requires more than an athlete funding program. It also needs an unmatched talent identification system that is free, provides young Canadian athletes with access to National Sport Organizations, and often introduces them to sports they may have never considered otherwise. "RBC's new Brand Platform embodies our relentless pursuit of ideas that inspire us to challenge standards and introduce offerings that go beyond banking. It also reflects our commitment to making bold investments and establishing strategic partnerships, all while fostering an innovative culture," said Neil McLaughlin, Group Head, Personal & Commercial Banking, RBC. "This aligns with the aspirations we see brought to life in the incredible roster of RBC Olympians and RBC Training Ground athletes who we are proud and excited to cheer on during the Tokyo 2020 Olympic Games." With the Tokyo 2020 Opening Ceremony less than 10 days away, RBC is incredibly proud to support Team Canada athletes, including the 25 RBC Olympians and eight RBC Training Ground program graduates heading into this historic Olympic Games. This will be the first time ever that RBC Training Ground athletes will compete on the Olympic stage. Tokyo 2020 medal hopefuls who have received RBC Future Olympian funding through RBC Training Ground include Kelsey Mitchell (Cycling), Pierce LePage (Athletics), Avalon Wasteneys (Rowing), and Alanna Bray-Lougheed (Canoe/Kayak), among others. "Big or small, revolutionary or incremental, every step forward begins with a good idea, and RBC Training Ground is a powerful example of an idea whose time has come," said Mary DePaoli, Executive Vice-President and Chief Marketing Officer, RBC. "Whether it's developing NOMI, an AI platform that provides custom insights to our clients on their spending patterns, or empowering young people for the jobs of tomorrow through RBC Future Launch, the imagination and insight our employees fuel into ideas is what sets the RBC brand apart." Ideas Happen Here is built on the belief that the world is now entering a powerful Age of Ideas as the global community rebuilds, reimagines and reinvents itself. In this environment, RBC is uniquely positioned to lead, contribute, and convene to make purposeful contributions to those it serves. Beyond the Tokyo 2020 Olympic Games, Ideas Happen Here will be the strategic platform behind much of the bank's marketing activity to come. RBC's Tokyo 2020 marketing campaign will include unique ads which feature RBC Training Ground as well as RBC products and offerings including NOMI, MyAdvisor, and RBC Vantage, running on broadcast and social/digital channels for the duration of the Olympic Games. RBC has also partnered with CBC for a special broadcast and digital content series, RBC Spotlight, which will air on TV each evening in primetime, and extend into digital and social platforms throughout all hours of the day. RBC Spotlight will include emotional RBC Training Ground athlete and RBC Olympian stories, a compilation of interesting results and highlights from Olympic competitions that day, and exclusive Olympic content and moments viewers won't find anywhere else. Another key component of RBC's Tokyo 2020 marketing campaign was developed for Canadian fans who are not able to attend in person. To help "Bring the Noise", RBC has created an immersive audio soundscape that will give fans at home the chance to hear the Games in action – for example, what it would have sounded like at the swimming and diving pool, on the beach volleyball court, in the gymnastics arena, or at the canoe/kayak water course in Tokyo. This immersive audio journey will be available on the RBCxMusic Spotify playlist, and will be promoted through Instagram and Facebook. Additional campaign extensions include a BuzzFeed Canada video campaign featuring RBC Olympians; an RBC Future Launch Snapchat series featuring RBC Olympians Phylicia George, Justin Kripps and Jennifer Abel; a "Medal Moments" social media execution in partnership with the Canadian Olympic Committee; custom RBC Olympian and Team Canada support stickers, GIFs, and AR filters available on Instagram and Facebook; and a robust influencer strategy with amplification from @RBC and @RBCTrainingGround social channels. RBC has proudly supported the Canadian Olympic Committee since 1947, and is the longest-standing corporate sponsor of the Canadian Olympic Team. Through RBC Training Ground and the RBC Olympians program, RBC is proud to support athletes at every stage of their career. Learn more at rbc.com/community-social-impact/athletes/olympic-sponsorship.html. About RBCRoyal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact. SOURCE RBC ...
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2021-07-14
Team Canada renews partnership with Canadian Tire Corporation for additional eight years
Canadian Tire Corporation (CTC), the Canadian Olympic Committee (COC) and the Canadian Paralympic Committee (CPC) announce that they have renewed their long-standing partnership. CTC will remain a Premier National Partner through 2028.Since 2012, CTC has helped thousands of athletes reach their goal of competing for Canada on the world stage. With the Tokyo 2020 Olympic and Paralympic Games on the horizon, this support will help athletes in Tokyo and at the Games to come. The renewal follows the announcement of the COC's full delegation of 371 athletes slated to represent Canada at the Tokyo 2020 Olympic Games. The CPC will announce the Paralympic team in advance of the Tokyo 2020 Paralympic Games starting August 24th. "The COC is proud to align itself with passion-led and purpose-driven partners like Canadian Tire. The integral support provided by this partnership plays a key role in funding the sport system so that Team Canada can be at its very best on the international stage and Tokyo 2020 will be no different," said Jacquie Ryan, COC Chief Brand and Commercial Officer. "Canadian Tire continues to inspire Canadians and encourage lifelong healthy and active living through the power of sport and we look forward to doing just that for another eight great years."CTC recognizes the role that sport plays in supporting the physical and mental health of Canadian communities, something that is even more vital as we begin to recover from the pandemic. "Canadian Tire has been such a wonderful, dedicated and passionate supporter of the Canadian sport system at all levels for many years, and initiatives like the Para Sport Jumpstart Fund, elevating broadcast coverage of the Paralympic Games, and providing valuable performance-driving data analytics and insights to the Canadian Paralympic Committee, have contributed greatly to the advancement of the Para sport landscape in Canada," said Karen O'Neill, CPC Chief Executive Officer. "This support is even more important in today's climate to ensure that people of all abilities can access sport. We look forward to the next eight years of our partnership with Canadian Tire as we continue to work together to celebrate the power of sport and Canada's athletes, and grow a more sustainable sport system."For nearly a century, CTC has supported communities across Canada and developed a deep understanding of the important role sport plays in the lives of Canadians and communities across the country. This has come to life through the We All Play for Canada (WAPFC) platform which communicates the benefits of play, and the power in supporting athletes and one another. WAPFC reinforces CTC's commitment to enabling and celebrating sport and play for stronger, more inclusive communities. "Our support for Team Canada is deeply embedded in our culture at Canadian Tire Corporation and we look forward to cheering on our athletes alongside our vast network of employees and local Associate Dealers this summer," said Susan O'Brien, CTC Chief Brand and Customer Officer. "We are very proud to be extending our support for the Canadian Olympic and Paralympic Committees for another eight years. We know how important collaboration and partnership will be as we work together to rebuild sport and play in communities across the country, helping athletes at all levels get back in the game and thrive."For the upcoming Tokyo 2020 Games, CTC will continue to celebrate WAPFC across Canadian Tire marketing channels and through local community activations. CTC banners Sports Experts and SportChek will also be showing their support for Team Canada, as Sports Experts inspires Quebec residents to get active in their own communities this summer and SportChek amplifies Canadian Olympic and Paralympic athletes' stories and celebrates their medal moments. "I'm thrilled to have Canadian Tire supporting our Canadian Paralympic Team in Tokyo and beyond," said Paralympic swimmer Nicolas-Guy Turbide. "I'm a strong believer that sport and play teach us about inclusivity, it shows us how strong we can be as a community and I'm very proud of Canadian Tire's commitment to our communities and to the Paralympic Movement.""I am so happy to hear the news that Canadian Tire has renewed its Team Canada partnership. CTC is such a huge supporter of sport and play in Canada, and I am so excited to see the future of this partnership and the impact it will have on so many people across the country," said two-time Olympic champion Rosie MacLennan. "Knowing that Canadian Tire Corporation is behind me has been a constant source of motivation and energy this past year, and it will give me great comfort and strength as I compete in Tokyo." In collaboration with the COC and CPC, CTC will also provide Canadians with additional ways to show their support through the Canadian Tire Celebration Zone, which will be available through the Team Canada Olympic App (English and French) and on the Canadian Paralympic Team website....
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2021-07-12
Home Hardware and FlipGive Launch Grant Program to Help Kids Get Back in the Game
ST. JACOBS, ON, July 12, 2021 /CNW/ - Home Hardware, Canada's largest Dealer-owned hardware, lumber, building materials and furniture home improvement retailer, today announced the launch of the Home Hardware Return to Sport Matching Grant, in partnership with FlipGive, North America's leading shopping rewards app for teams. Designed to provide support to youth sports teams across the country, $25,000 in grants will be available to help get kids back in the game after being sidelined by COVID-19. "With Dealer-Owners in hundreds of communities across the country, we know first-hand that this has been a challenging year for young Canadian athletes," said Kevin Macnab, President and CEO, Home Hardware Stores Limited. "This program builds on the many local youth-sport sponsorships and contributions our Dealer-Owners make each year and our ongoing commitment to removing barriers so young people can safely enjoy organized sport." The Home Hardware Return to Sport Matching Grant program invites youth sports teams across Canada to register on FlipGive, an easy-to-use app designed to help sports parents lower the cost to play by shopping for the things they're already buying from over 700 brands. The first 250 teams to raise $100 will receive a $100 matching grant from Home Hardware. "COVID-19's shutdown of youth sports left millions of kids unable to play the games they love, impacting their physical and mental health," said Mark Bachman, FlipGive Co-Founder and CEO. "Home Hardware's Return to Sport Matching Grant will help lower the cost to play so that families across Canada can play more and spend less on the games they love." The program is open to youth sports teams across Canada and will run from July 11 to November 30, 2021. To learn more about the Home Hardware Return to Sport Matching Grant and how to apply, please visit www.flipgivegrants.com/homehardware   ABOUT FLIPGIVEFlipGive is an easy-to-use cashback app for teams, designed to help sports parents lower the cost to play by shopping for the things they're already buying from over 700 top brands. Cashback from groceries, gas, dining, gear, travel, and more reduces player fees, ensuring no family has to choose between sports, their budget, and their time. Used by more than 400,000 families across North America. To get started visit www.flipgive.com. About Home Hardware Stores LimitedHome Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have extensive distribution and marketing capabilities as well as access to thousands of quality, brand name and private label products. Home Hardware Stores Limited has received designation as one of Canada's Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at homehardware.ca. SOURCE Home Hardware Stores Limited ...
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2021-07-12
U.S. Polo Assn. Named Official Apparel & Team Sponsor of the Outsourcing Inc. Royal Charity Polo Cup
WEST PALM BEACH, Fla. and WINDSOR, England, July 12, 2021 /CNW/ -- U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in conjunction with its licensing partner in the United Kingdom, Brand Machine, announced it recently served as Official Apparel and Team Sponsor for the Outsourcing Inc. Royal Charity Polo Cup. Held at Flemish Farm, Guards Polo Club in Windsor on July 9, the day included several games featuring His Royal Highness, Prince William, Duke of Cambridge who was team captain for the U.S. Polo Assn. Team. The other teams competing in the event included BP Medical and Thomas Goode. The Duke of Cambridge played extremely well highlighting his athleticism and teamwork on the field as he led the U.S. Polo Assn. Team to a strong showing on the day. U.S. Polo Assn. was honored to create custom-designed performance jerseys for all participating polo players, umpires and flaggers as well as special event caps for attendees. The annual event raised funds and global awareness for a number of important charities supported by the Duke and Duchess of Cambridge including: Centrepoint, EACH, Family Action, Fields in Trust, Forward Trust, London Air Ambulance, Mountain Rescue & England & Wales, and Tusk. "For the Duke of Cambridge to captain the U.S. Polo Assn. Team and for us to serve again as Official Apparel sponsor partnering with the Outsourcing Inc. Royal Charity Polo Cup was truly an honor," said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. "Our brand is very proud of our global philanthropic efforts through events such as these featuring the sport of polo while also benefitting important charitable causes that positively impact so many lives around the world." Guards Polo Club, where the event took place, is considered one of the largest and most important clubs in Europe in terms of membership and number of grounds as well as one of only four polo clubs in the United Kingdom that stage elite high goal tournaments. Located within the Great Park at Windsor, the Club celebrates more than six decades of premier polo in the outstanding natural surroundings of Smith's lawn. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness The Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969. At Flemish Farms, further into the Great Park at Windsor, Guards Polo Club has 120 stables and two additional polo fields with a spectacular backdrop of Windsor Castle. About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL) U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors," U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com. USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com. Brand Machine Group - United Kingdom The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories.  With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group. For further information contact:  Shannon Stilson - AVP, Marketing  Phone +001.561.227.6994 - E-mail: sstilson@uspagl.com Stacey Kovalsky - Senior Director, Global Communications Phone +001.561.790.8036 - E-mail: skovalsky@uspagl.com Gina Digregorio | Head of Marketing Phone: +44 (0) 1992 538 003| E-mail: gina.digregorio@brandmachinegroup.com Related Images u-s-polo-assn.jpg U.S. Polo Assn. U.S. Polo Assn. View original content to download multimedia:https://www.prnewswire.com/news-releases/us-polo-assn-named-official-apparel--team-sponsor-of-the-outsourcing-inc-royal-charity-polo-cup-301331125.html SOURCE USPA Global Licensing Inc. ...
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2021-07-12
Sponsorship deals in Ireland double in H1 with renewed purpose
The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 versus the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, according to new research by sponsorship consultants ONSIDE. Despite a cautious return to live sports events in Ireland, the latest ONSIDE Quarterly Sponsorship Review shows that sport continues to dominate sponsorship activity in Ireland, with 84% of deals so far in 2021 occurring in the sports space. Financial and professional services businesses and food and drinks brands were most active, with new deals including global investment advisor Triton Lakes’ new sponsorship of the IRFU Sevens teams and Red Bull’s new alignment with Irish Hockey aiding the recovery of sports platforms. John Trainer, Founder and CEO of ONSIDE Commenting on sponsorship market dynamics at play so far this year, John Trainor, Founder and CEO of ONSIDE, notes that “2021 opened positively with a string of high-profile major deals by the rebooted FAI with SSE Airtricity, Bank of Ireland, Weetabix and DHL, while a consistent stream of local and regional GAA sponsorships followed Cork GAA’s 7-figure new deal with Sports Direct in January. Recognising the variety of new investments agreed, TikTok established major ties with the 2021 St. Patrick’s Festival, while The Transport for Ireland (TFI) network of public transport services sponsored Dublin LGBTQ+ Pride. Six in 10 of the new deals across the sponsorship industry came in the second quarter, with a noticeable rise in community, cause-related and broadcast sponsorships, including Circle K securing the rights to sponsor the coverage of the upcoming Olympic Games on RTE”.  Reflecting a shifting landscape toward more ‘purpose driven’ investment, 71% of the public called out a non-sports sponsorship that appealed to them in the last quarter, 6% higher than the same time last year. Trainor noted: “There is a growing alignment in businesses between sponsorship and corporate social responsibility being fuelled by consumers’ and employees’ higher expectations of brands in the past year, as doing good is now a must rather than nice to do strategy. And the leaders of this evolution are being seen, with a surge so far this year in the public’s recognition of non-sports sponsorship activity in music, arts, broadcast and causes.”  Stand-out businesses winning strongest public affinity in the non-sports arena in the last quarter included Electric Ireland, partners of Pieta House, and Aldi, partners with Barnardos and FoodCloud. Figures from the latest ONSIDE QSR show Bank of Ireland have achieved most first-half growth versus 2019 in the public’s vote for stand-out sponsors across both sport and non-sport platforms, while Guinness and Vodafone remain the clear favourite sport sponsors of the Irish public in the first half of 2021, together winning the vote of three in 10 adults. While close, Ireland and British & Irish Lions Team sponsors Vodafone edged Q2 for pole position among Irish females and the 18-44 year old cohorts, while 6 Nations main sponsors Guinness proved strongest among Irish males and the 45+ market. Looking to the second half of the year, Trainor noted: “Q3 was the busiest quarter for sponsorship deals in 2019, and as major platforms like the Olympic & Paralympic Games and GAA Championships with fans prove their worth, the battle for sponsorship rights, particularly with an authentic community root, will intensify. In parallel, the Irish sponsorship market is gearing up to align with international trends that have poked their heads up in recent months including the influence of cryptocurrencies and NFTs as a new revenue-producing channel for rights holders.” Trainor added that there will be challenges for the industry as the failed European Super League and Ronaldo Coca-Cola tremors work their way into new deals shaping the next generation of sponsorship contracts, while also flagging “an interesting issue that is just beginning to percolate in the U.S. around how much of sponsor inventory goes unused and what to do about it”.  For media queries, contact: John Trainor | Founder & CEO | ONSIDE | john.trainor@onside.ie | +353 86 38 38 787 | www.onside.ie Source: https://sponsorship.org/sponsorship-deals-in-ireland-double-in-h1-with-renewed-purpose/...
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2021-07-10
Sponsoring EURO 2020 is the Inevitable Choice of Hisense's Globalization Strategy
QINGDAO, China, July 10, 2021 /CNW/ -- As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. "If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense's various brands and products globalization," said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Sports marketing has become Hisense's strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the "overseas market contributes to the majority of Hisense revenue" strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.   Globalization strategy is a necessary choiceHaving a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense's sponsorship revealed brand capacity and excellent reputation gained by sports marketing. Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.By 2020, Hisense's owned brand revenue accounts for 78% of international marketing revenue. "After 30 years, Hisense is a successful multinational enterprise and a reputable international brand," said Jia Shaoqian. "To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics." As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense's unswerving development path. Worldwide integrated marketing capability to accelerate globalization"Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects," said Zhu Dan, President of Hisense International Co., Ltd. Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense's exclusive brand exposure at Festival Towers in Europe; launched "Trophy Tour"; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand's influence was successfully increased.  Quality controls: By building R&D bases globally, it enables localized production to ensure product quality. Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately. Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products' qualification and meeting consumers' needs. The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality. Sports marketing aided product salesContinuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense's laser TVs overseas sales rose by more than 10 times YOY. "Large screen, Ultra-HD, Perfect quality and World-class sound" are Laser TV's remarkable features and reasons of choice.Pang Jing, general manager of Hisense's international marketing department, said, "Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense's marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing."   Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market. View original content to download multimedia:https://www.prnewswire.com/news-releases/sponsoring-euro-2020-is-the-inevitable-choice-of-hisenses-globalization-strategy-301331065.html SOURCE Hisense ...
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2021-07-09
Trail Blazers Announce StormX As The First Cryptocurrency Jersey Patch Partner in the NBA
The Portland Trail Blazers and StormX today announced a significant multi-year jersey patch partnership beginning in the 2021-22 season to include placement of the StormX logo on the Trail Blazers game and practice jerseys. StormX, the Exclusive Blockchain Partner of the Portland Trail Blazers, is a Crypto Cashback provider and Chrome extension aiming to make earning crypto easy and accessible for anyone. StormX is the Trail Blazers first International Rights Partner as part of the NBA’s International Team Marketing Program aimed to engage fans around the globe. This will grant StormX, in partnership with the Trail Blazers, rights to distribute and conduct team-identified marketing and activities internationally, a must for any partner in this space and especially one that will adorn the team’s uniform, which will be seen all over the world. The cryptocurrency company is also minority-owned, making it one of the few minority-owned jersey patch partnerships in the NBA.“We are extremely excited to have our team wear such a groundbreaking, revolutionary company on the front of our jerseys,” said Chris McGowan, President & CEO, Portland Trail Blazers and Rose Quarter. “StormX is a fresh, energetic company with Pacific Northwest roots that can educate and motivate Rip City around cryptocurrency and earning Crypto Cashback. I look forward to taking these next steps together as partners.”StormX was founded in Seattle by Calvin Hsieh and Portland-grown Trail Blazers fan Simon Yu with the hopes of increasing financial independence in young adults in a way that is purposeful, approachable and empowering. With over 800 global partners and over 2 million users, StormX empowers consumers to discover, thrive, earn and enjoy the world of crypto with everyday purchases anywhere, anytime, from any device by earning Crypto Cashback. “We’re honored to be the first crypto company to form a jersey sponsorship with not only a team of such high caliber, but also with a league of the same stature,” said Simon Yu, CEO and Co-Founder of StormX. “Like the Trail Blazers namesake, we see ourselves as trail blazers in the drive for the mass adoption of crypto, by helping everyday people earn crypto while they shop.” To commemorate the partnership with StormX, the Trail Blazers will be launching their first non-fungible token (NFT) in mid-July based on the team’s acclaimed Gameday Poster Series. More information on how you can acquire the team’s NFT will be released soon.In addition to the energizing and dynamic StormX logo on the front of all Trail Blazers game jerseys, practice jerseys and in-arena assets, StormX and the Blazers will partner on a community-based initiative. More information about this community program will be announced soon. Trail Blazers fans can join StormX and start earning Crypto Cashback from any of the more than 800 stores across 173+ countries.Source: https://www-nba-com.cdn.ampproject.org/c/s/www.nba.com/amp/blazers/news/2021/7/1/blazers-announce-stormx-as-first-cryptocurrency-jersey-patch-partner...
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2021-07-09
Golf Canada welcomes Recipe Unlimited as Official Restaurant Partner
Golf Canada and Recipe Unlimited announced today a multi-year integrated partnership that will see Recipe Unlimited become the Official Restaurant Partner for the National Sport Federation. The two-tiered partnership will welcome Recipe Unlimited as the official Restaurant Partner of Canada’s National Open Golf Championships – the CP Women’s Open and the RBC Canadian Open – as well as become the presenting sponsor of the onsite “Fare Way” food experience at both Championships. Recipe Unlimited’s catering division – Marigolds and Onions – will also become the exclusive Catering Partner for both National Open Championships providing concessions and catering services including non-clubhouse corporate hospitality areas.“Partnering with Recipe Unlimited and their collection of premium restaurant brands will deliver a special enhancement to the fan-centric Fare Way food experience at our National Open Championships,” said Golf Canada Chief Commercial Officer John Sibley. “We are excited to welcome our new partners to the golf space and look forward to working with their experienced restaurant and catering divisions to deliver an exceptional and familiar food experience to our event spectators and hospitality clients as well as golfers from coast to coast.” Recipe Unlimited (formerly Cara Foods) is the largest restaurant operator in Canada and includes brands such as The Keg, Swiss Chalet, Harvey’s, Montana’s, Pickle Barrel, New York Fries and Burger’s Priest to name a few.“We are thrilled to become the Official Restaurant Partner for the National Sport Federation, fueling both the RBC Canadian Open and the CP Women’s Open in 2022 and beyond,” said Frank Hennessey, CEO, Recipe Unlimited.Through the partnership, Recipe Unlimited will look to engage with golfers across Canada and will also look to develop additional opportunities to add value for Golf Canada members at select Recipe Unlimited restaurant locations. ...
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