2018-04-25
Investors Group Walk for Alzheimer's national sponsorship to raise vital funds for Canadians living with dementia
The Alzheimer Society is pleased to welcome Investors Group as its first-ever national title sponsor for the Walk for Alzheimer's, the Society's annual nationwide fundraiser. Each year, enthusiastic walkers come together for a common goal: to raise vital funds for local programs and services, which will help individuals and families living with Alzheimer's disease and other forms of dementia.Last year, more than 25,000 participants in more than 250 walks raised over $4.9 million in communities across Canada. Starting in May and continuing throughout the month of June, the newly branded Investors Group Walk for Alzheimer's will mobilize thousands of Canadians to walk in communities across the country.More than half a million Canadians live with dementia today. In less than 15 years, this number will increase to 937,000. Costs for people with dementia are estimated to be 5.5 times greater than those who do not have the condition. Home care and long-term care are the largest contributors to direct costs."Investors Group is proud to support the Alzheimer Society and their outstanding efforts to improve the quality of life for Canadian families living with dementia," says Jeff Carney, President and CEO of Investors Group and IGM Financial. "We all know someone touched by this disease. Through our clients, we see first-hand the emotional and financial challenges this critical health issue presents for families. I know our employees and financial advisors across the country look forward to making these walks a success, delivering funds and advice to Canadians in need."Currently, there is no cure or effective treatment to delay or stop the disease. That's why it's imperative to ensure funding for programs, services and resources that will help those affected to live as independently as possible, and with the highest quality of life."On behalf of our Alzheimer Society partners across the country, I'm very excited to welcome Investors Group as the new national title sponsor for the Walk for Alzheimer's," says Pauline Tardif, CEO at the Alzheimer Society of Canada. "We are proud to partner with an organization that shares our commitment to making a difference in the lives of Canadians living with dementia. With Investor Group's support, we're able to grow our walk and reach more Canadians with dementia who need our help."Investors Group Walk for Alzheimer's is a great opportunity for communities to rally against dementia and show their support for friends, families and neighbours who are impacted, as well as spark more conversation about a disease that is affecting increasing numbers of Canadians....
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2018-04-24
Sponsorship teaches marketers the value of long term investment, if they’ll let it
With increased pressure on marketers to do more with less, the need to be able to demonstrate genuine return on investment to business is crucial.Yet, despite this, and particularly in the areas of brand and sponsorship, there appears to be an aversion to ROI measurement. And I mean ROI as the accountant approving your budget understands and calculates it – in dollars, not clicks, not leads, not more favourable to the brand.Many are hanging their hats on these more subjective metrics, like how these tactics make consumers feel, how many people they reach, or some other ethereal measure of market or media value. And every few months (sponsorship being the prime example) there seems to be a New Improved Metric, claiming to be the “New ROI”, with no real basis for calling itself ROI and no comparison or benchmark against the performance of other marketing tactics.So, without an ability to provide or make any comparisons to other actual ROI measures, it should be no surprise that both sponsorship and brand campaigns are two of the first areas that finance looks to cut when budgets need tightening.The problem is that they take a too limited, too short-sighted view.It’s not that ROIs can’t be calculated. It’s that most analysts only calculate a direct, short-term ROI. And if you do it this way for brand or sponsorship, often your result is going to suggest that you’re losing money on your investment.Both sponsorship activities and brand campaigns are specifically designed to provide the foundation on which to build the rest of a brand’s marketing tactics.This means you’re your performance metrics need to include: (1) the indirect impact they have on strengthening your other communications with consumers, and (2) the longer-term impact that they have on your brand’s value.“But that’s exactly why those intangible metrics are being used!”I know. But those metrics aren’t ROI. And unfortunately, even if you’re drinking the most expensive champagne, finance isn’t going to take you seriously unless you’re showing them the money.The solution is not to shy away from ROI measures because they seemly tell a poor story, nor is it to create new metrics as an alternative, the solution is to ensure that you fully capture the wider (indirect) and longer-term impacts of your investment.Using a case study in event sponsorship as an example (think sponsorship of a Major League Baseball game) we used marketing mix modelling to isolate the impact that marketing and sponsorship had on sales.The short-term direct ROI of sponsorship was less than $1, in line with other studies we’ve run. This wasn’t unexpected, but it is the reason most people avoid using ROI measures for sponsorship.However, when you consider indirect impacts, we found the sponsor generated an additional $5 on top of this, through other marketing activities which were not possible without that sponsorship. When compared to other marketing tactics, this makes sponsorship a worthy investment.There are other benefits too. Understanding this indirect contribution enables you to identify how to best leverage sponsorship investments.In our example, we found that social media surrounding an event plays a significant role in boosting impact, but not far behind is ensuring synergies with offline media (i.e. making sure the sponsorship reflects, and is reflected in, traditional media channels’ creative is important).Then there’s the long-term benefit. Our results across numerous studies confirm that sponsorship is indeed a long-term burn. While returns may be less than a dollar in the short-term, sponsorship activities can add up to five times more in the years following the initial investment.The numbers change depending on the industry and final execution, but there’s a consistent pattern once the short-term and long-term effects have been built in. So, don’t be afraid of measuring ROI of your longer-term investments, embrace it.Because the more you do, assuming your decision was a good one and you’re measuring it holistically, the stronger the case for continuing to invest in sponsorship and brand in the future.Article by Jo-Ann Foo as posted on Mumbrella...
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2018-04-23
Pleasantville Legion tees up sponsorship for veteran golfer
Newfoundland and Labrador is known for celebrating home-grown talent. But one man doesn’t get the praise that some think he deserves.68-year-old Bram Churchill is an accomplished senior long drive golfer, having played with Team Canada at the International Long Drive Challenge (ILDC) for 15 years and winning numerous competitions.Churchill knows how to hit a golf ball — far. For comparison, his average drive is 360 yards; during the 2013 season, Tiger Woods’ average drive was just over 293 yards.When Pleasantville Legion branch manager Ted Hall found out about Churchill’s accomplishments and the fact that he didn’t have a sponsor, he felt compelled to help.“Bram is a somewhat ex-service person as a retired highway patrol officer, and he’s also a Legion member and president of the Port Blandford Legion, so we jumped on board as a branch in town to do what we could for him.”Hall and Churchill are both actively involved in The Royal Canadian Legion, and the two met last August at a biannual conference in Stephenville. Hall said he was surprised he hadn’t heard about Churchill before meeting him last year.“You’ve got curling, and everybody’s on board, and people are getting sponsorships, and figure skating, and this and that, and this guy here has probably done more than any Newfoundlander that I know of in the sporting industry,” said Hall. “I mean, to be world champion, and nobody? It just blows my mind, especially being a senior citizen. It’s pretty disheartening. So, I think that’s what drove me to say, you know what? We’ll get this done — we’ll get you where you’ve got to go.”The Pleasantville Legion is sponsoring Churchill for three tournaments this year. First, he’ll head to the World Long Drive’s Bash for Cash in Ontario in June, then the United States Senior Long Drive Championships in St. Louis in July, finishing the summer with a qualifier for Team Canada with the ILDC in August.Churchill may have entered the sport late in life, but it doesn’t stop him. He’s placed in 40 different long drive tournaments provincially, nationally, and internationally since he got hooked on the sport in 2002.Churchill’s received some in-kind sponsorship for apparel and equipment over the years, including from The Telegram, and during one year out of 16 he had a sponsor send him to tournaments. He said this is the first time he’s had a major sponsor step up to help with equipment costs and send him to multiple tournaments around the world.To get enough money to travel, the retired highway patrol officer usually collects golf balls around Terra Nova, cleans them up, and sells them.“I get invited to tournaments — five or six a year. I can’t go. The only ones I can go to is the Canadian championships, and then if I qualify for Team Canada, then I’d have to scrounge money to go to the Worlds.”Churchill recalls the moment when that changed last summer.He was sitting at the Legion conference, where speakers were congratulating the young Canada Games athletes who the Legion had sponsored, when then Pleasantville Legion treasurer Barry Furlong announced they’d be sponsoring Churchill.“Barry spoke up and said, ‘You know, we look after the youth of the province, but we don’t look after seniors in the province.’ And he said, ‘How many people in this room today knows that we’ve got a senior world champion sitting with us?’ No one had a clue. And I didn’t know who he was talking about because it kind of took me off guard, and then he said, ‘Comrade Churchill, would you come up?’“Then I realized it was me they were talking about. So, then he announced that they were going to sponsor me. I fill up very easily, I’m very emotional, and it struck me. After 16 years, these two guys decided to do something for me, and it was an absolutely amazing feeling. I said, ‘B’ys, hit me or something because I’m dreaming.’”Hall also reached out to some of his contacts and, so far, he’s got NTV on board and is working on getting a golf course sponsor as well. The Legion’s already organized a few dart tournaments to raise funds, and just last weekend held a dance at the Pleasantville Legion with proceeds going to Churchill’s upcoming tournaments.To think that before Hall approached him, Churchill was considering retiring from the sport altogether.“I’ve spent a lot of lonely nights wondering if I should give this up,” he said, becoming emotional.“Now I’ve got no intentions of retiring. I’m really enthused and looking forward to this year.”Article by Juanita Mercer as posted on The Telegram...
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2018-04-19
Are Brands Less Afraid of Outspoken Athletes Now?
Adidas might sponsor Colin Kaepernick — if he signs with an NFL team.After leading the San Francisco 49ers to the 2013 Super Bowl, quarterback Colin Kaepernick landed several big-name sponsorships. He appeared in ads for McDonald’s, Beats by Dre, and Jaguar in the years that followed.But in 2016 he began kneeling during the national anthem at NFL games to draw attention to police violence. And that’s when his lucrative endorsement deals dried up. His activism led his jersey to become a top seller, but no advertisers came calling.Now, their shutout of Kaepernick might be over. Adidas definitely wants to give Kap a deal, according to Mark King, president of the company’s North American division. There’s just one catch: The athlete and activist must first sign with an NFL team. This condition reflects the ongoing ambivalence both the sports world and the business sector have had about public figures who get political.Professional sports, race, and politics have intersected in the US for more than a century, with athletes of color repeatedly shunned when they have fought injustice or refused to follow racist dictates about how they should behave. During an age in which political engagement among Americans is widespread, Adidas is toeing the line. It wants the public to know it supports the nation’s most outspoken athlete but has put the fate of a would-be sponsorship for him in the hands of the league that forced him out.When Kaepernick became a free agent in 2017 after his five-year run with the 49ers, no other team picked him up. The quarterback eventually filed a grievance against the NFL team owners, accusing them of colluding against him due to his politics. The grievance and the length of time Kaepernick has gone unsigned by an NFL team make it unlikely that he will resume his football career anytime soon.He’s hardly the first athlete of color retaliated against for his political views. The boxing world exiled Muhammad Ali after he refused in 1967 to enlist in US Army during the Vietnam War. The following year, runners John Carlos and Tommie Smith gave the black power salute during the 1968 Olympics in Mexico to protest poverty, lynching, and racism stateside. The sprinters didn’t lose any endorsements because they had none to begin with, but they were stripped of their Olympic medals and sidelined from their athletic careers as a result.The Black Lives Matter effectIn the age of Black Lives Matter, however, it’s more difficult for sports organizations and companies to intimidate athletes into silence. When athletes stay mum about issues like police brutality, they risk alienating communities of color. After LeBron James hesitated to speak out about the 2014 police killing of 12-year-old Ohioan Tamir Rice, the slain boy’s mother called him out for it.Since then, however, James has managed to balance activism with his lucrative sponsorships. He’s discussed the police killings of Alton Sterling and Philando Castile, campaigned for Hillary Clinton, and addressed his own experience with bigotry after racist graffiti was left on his Los Angeles home last year.Fox News host Laura Ingraham may want James to “shut up and dribble,” but none of his candidness about race seems to have endangered his status as a Nike pitchman: He has a lifetime deal with the company. Perhaps that’s because Nike itself has publicized its concerns about race relations. CEO and chair Mark Parker released a statement about race in the US shortly after Sterling and Castile’s high-profile police killings left the nation on edge in 2016.“I am proud that Nike stands against discrimination in any form,” Parker said. “We stand against bigotry. We stand for racial justice. We firmly believe the world can improve.”He ended the note with hashtags #blacklivesmatter and #stoptheviolence — a bold move for a multinational corporation with some customers who surely don’t share those sentiments.That summer, even Nike legend Michael Jordan, famously reticent about political issues, spoke out about racialized police violence on ESPN’s Undefeated site. A slew of Nike-sponsored athletes, including Kyrie Irving, Kevin Durant, Chris Paul, and Carmelo Anthony, have talked about racial injustice without risking their endorsement deals.But the prominence of those athletes might explain why. Denver Broncos linebacker Brandon Marshall, who has far less name recognition than a James or a Kaepernick, lost two endorsement deals after kneeling during the national anthem in 2016. Granted, they weren’t with a giant like Nike but with the Air Academy Federal Credit Union and telecommunications company CenturyLink.Executives face backlash tooIt’s not only athletes who suffer for taking a political stance. Sports brands have taken a hit when executives have shared their political views. In 2016, Matthew LeBretton, New Balance’s vice president of public affairs, told the Wall Street Journal that the company supported Donald Trump’s opposition to the Trans-Pacific Partnership. Reportedly the only major brand still making athletic shoes in the US, New Balance felt the initiative would hurt business.The seemingly pro-Trump tilt to LeBretton’s words led to a public backlash, complete with outraged customers filming themselves burning their New Balance shoes. The executive did not say he backed Trump overall, only his stance on the TPP. But that got lost in translation — to New Balance’s detriment. Before long, an influential neo-Nazi blogger declared the footwear brand the “Official Shoes of White People.”A connection to Trump also led Under Armour CEO Kevin Plank to face a backlash. Last summer, when the president didn’t immediately condemn the deadly gathering of neo-Nazis in Charlottesville, Virginia, Plank faced criticism for serving on Trump’s American Manufacturing Council. But this time there was a twist: The Under Armour executive received pushback not only from the public but also from the athletes his company sponsors, such as Stephen Curry and Misty Copeland.Growing disapproval of his link to Trump led Plank to step down from the council. In his public statement about the decision, Plank stressed, “Under Armour engages in innovation and sports, not politics.”Ambivalence about outspoken athletes remainsThat athletes can now criticize the companies that sponsor them without repercussions signals that the tide is shifting. Being openly political is no longer a liability for athletes — in many cases. Kaepernick’s career, of course, has come to a standstill. But he’s also earned considerable praise for his politics from the broader culture. Last year, he won GQ’s Citizen of the Year honor and Sports Illustrated’s Muhammad Ali Legacy Award.Unlike many of his athlete peers, Kap did not craft a carefully worded statement about racialized police violence. He sat during the national anthem, leading many of his critics to distort what his gesture actually meant.They ignored his concerns about racist and deadly policing, instead accusing him of protesting the national anthem and the nation’s troops. This twisting of his message continues to make the quarterback a gamble for businesses, which is why Adidas can pay lip service to the idea that it supports his right to self-expression without actually signing him.Publicly offering Kaepernick a contract with one very tricky condition is a disingenuous move that reveals sports brands haven’t completely overcome their ambivalence about politically engaged athletes.Discussing his interest in Kaepernick, Adidas executive Mark King appeared to be speaking from both sides of his mouth. He maintained that Adidas is apolitical while feigning interest in activist athletes who “bring attention to something that moves the world forward, even if there’s controversy at that moment.” These athletes, he says, “represent the world today.”In this divisive political climate, Kaepernick is certainly a sign of the times. While sports brands won’t risk publicly aligning themselves with the left or the right, this much is clear: There’s a profit to be made from activism in Trump’s America.Article by Nadra Nittle as posted on Racked....
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2018-04-18
FIFA looks to the East as it struggles to find sponsors for Russia World Cup
With two months to go until the first ball is kicked, international soccer body FIFA is struggling to find sponsors for the 2018 World Cup.Fewer companies have signed sponsorship deals for this year's tournament in Russia than had done so two months prior to the 2014 competition, held in Brazil.FIFA divides sponsors into three groups — partners, World Cup sponsors and regional supporters.Seven "partners," all global brands with financial muscle, have signed up to FIFA's highest level of sponsorship. Brands such as Coca-Cola, Hyundai-Kia Motors, Visa and Adidas have remained FIFA's loyal, long-term partners. Newcomers to FIFA's top roster of sponsors have been limited to the Middle East's Qatar Airways, Russian state oil giant Gazprom and Wanda Group, which calls itself the world's biggest private property developer.A pressing concern for FIFA is the declining number of businesses sponsoring its prime tournament.Five companies have agreed to funnel money to FIFA in return for logos plastered across Russian stadiums and other media exposure during the month-long World Cup, compared to a total of eight in Brazil.A trio of Western brands — Continental, Johnson & Johnson and Castrol — opted not to renew their sponsorship deals in 2015, the same year as reports of corruption at the top of FIFA came to light. Instead, Chinese firms have stepped up to fill the void left by U.S. and European brands.Mengniu, China's second-largest dairy company, signed a sponsorship deal in December, granting it the right to air commercials across a total of 64 World Cup games in June and July. The company is among the five firms listed in FIFA's second group of tournament-only sponsors.Sports marketer and former FIFA employee Patrick Nally said FIFA's toxic brand is the main driving force behind Western firms disassociating themselves from sponsoring the World Cup."Clearly, FIFA has become a toxic brand," Nally said. "It has been a corrupt organization. Companies are concerned with their own image nowadays so you can understand why it (FIFA) isn't an attractive proposition."U.S. prosecutors arrested seven FIFA officials in a raid at FIFA's Swiss headquarters in May 2015, culminating in a ban from football activities for the body's former president Sepp Blatter.Nally, who worked on bringing Coca-Cola in as a sponsor for FIFA and helped establish the organization's marketing packages for the 1978 and 1982 World Cups, believes the alignment of Chinese, Russian and Middle Eastern companies shows "political decisions" have replaced decisions made on a purely commercial basis at the top of FIFA.He added that nothing can change the perception of FIFA has a "toxic brand," but did propose one solution. "FIFA will continue to be in decline and should consider a complete name change or brand image change."Article by Shafi Musaddique as posted on CNBC...
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2018-04-17
Scotiabank Girls HockeyFest comes to Toronto, inspiring young female hockey lovers to reach their infinite potential
On Sunday, April 22, 300 female hockey players aged 7-14 will hit the ice with Canadian hockey legend Cassie Campbell-Pascall for the seventh annual Scotiabank Girls HockeyFest in Toronto, at the MasterCard Centre.Scotiabank Girls HockeyFest is a free, on and off-ice training series designed to empower young girls across Canada, with a passion for hockey, to dream big and reach their infinite potential.The event has provided aspiring female minor hockey players across Canada with positive experiences through the game of hockey since 2005. Last year, Scotiabank reached the important milestone of supporting one million kids and counting, through its commitment to kids' community hockey across Canada."Scotiabank Girls HockeyFest is a fantastic opportunity for young female hockey players to celebrate our nation's favourite game," said Cassie Campbell-Pascall. "Through this event, these young athletes will improve their skills, build their confidence, and learn how to work together as a team. I'm incredibly proud to be a part of this event because I know from my own experience how valuable it is to receive support from the hockey community. It's my pleasure to give back through the Scotiabank Girls HockeyFest to these young girls who share my passion for the game."This season, Scotiabank Girls HockeyFest was available to young female hockey players at no cost in four communities across Canada – Calgary, Winnipeg, Ottawa, and Toronto, the program's final stop. Along with providing young girls with access to some of Canada's most influential female hockey stars, the program includes on and off-ice training, and a nutrition session explaining the importance of healthy eating."We are excited to present Scotiabank Girls HockeyFest in Toronto, encouraging young athletes to reach their infinite potential through teamwork, on-ice drills and inspiration from their hockey heroes," said Rachel Donoghue, District Vice-President, GTA Mississauga Region, Scotiabank. "This event will allow us to share our passion for the sport and to inspire a new generation of players to achieve their hockey dreams. Young people are our future leaders and Scotiabank's goal is to help ensure that they have the necessary skills and resources they need to support their success."Scotiabank has a long tradition of supporting Canadian hockey at all levels – from community teams and minor hockey associations to professional players and leagues. At Scotiabank, investing in our communities has been a focus for over 185 years. We believe investing in young people is the pathway to community prosperity.To learn more about the event and Scotiabank's commitment to kids' community hockey, visit www.scotiabankgirlshockeyfest.com....
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2018-04-16
iHeartRadio Announced as Official Radio Partner of the Boots and Hearts Music Festival
Saddle up country fans! iHeartRadio Canada announced today that it has teamed up with Boots and Hearts to become the official radio partner of Canada's largest country music festival. As part of this exclusive partnership, iHeartRadio has launched Boots and Hearts Radio, which features music from the hottest country artists playing at the 2018 Boots and Hearts Music Festival, including country heavyweights Florida Georgia Line, Alan Jackson, Thomas Rhett, Dallas Smith, Billy Currington, Brett Young and more.Anchored by hosts of the iHeartRadio New Country Countdown, Sophie Moroz and Jeff Hopper, the brand new, commercial-free, Boots and Hearts country music station features artists from the 2018 line-up, and those that have previously headlined this must-attend summer festival, as well as exclusive interviews from them. Boots and Hearts Radio is available now on the iHeartRadio app.Spanning four days from August 9-12 in Oro Medonte, Ont., just north of Toronto, Boots and Hearts provides country music fans with performances from more than 40 artists, 60 hours of live entertainment, and many other attractions, creating a truly unique festival experience. iHeartRadio will also have its own activation space on the grounds during the festival, with live coverage across multiple Bell Media country radio stations, including live interview content and updates from Burl's Creek Event Grounds....
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2018-04-13
Monster Energy renews sponsorship with NASCAR through 2019
NASCAR and Monster Energy have reached agreement on an extension of the energy drink company’s sponsorship of stock car racing’s top series.Monster will remain as lead sponsor of the Monster Energy NASCAR Cup Series through the 2019 season. The sponsorship has been in place since 2017.“NASCAR and Monster Energy enjoyed a productive first year, and both parties have benefited significantly from the partnership,” said Steve Phelps, NASCAR’s newly named chief operating officer. “Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business, while introducing NASCAR to new audiences.”NASCAR is working toward making significant changes in its series sponsorship models for 2020 and beyond, and Monster’s 2019 agreement probably will be the last of its kind.Daryl Wolfe, a NASCAR senior vice president, told USA TODAY on Tuesday that the new sponsorship setup could be “radically different, somewhat different or maybe minimally different” from the current situation.He said the sanctioning body is looking at numerous possibilities, including an umbrella-like model that could involve speedways, racing teams, television partners and NASCAR under a single sponsorship approach. For example, an upper-level sponsorship under the new framework could result in a company’s name being splashed across virtually every facet of the sport.“The way I look at it, there is an opportunity to create a model where you have a single brand have a very valuable, integrated position across the sport in one type of an agreement,” Wolfe said. “It would be a situation where they’re getting a better return and a more consistent, standardized place across the sport.“You eliminate the situation where you buy one position and before you know it you have to buy a second and a third and a fourth position.”Wolfe described the process to revamp NASCAR’s sponsorship model as exhaustive.“Hopefully, we’ll land on one based on input from the tracks, the teams and our network partners,” he said. “It’s a very complex landscape and a pretty fragmented industry.”Monster Energy could remain in the sport beyond 2019 under the new framework.Monster Energy replaced Sprint as NASCAR’s lead sponsor, signing on late in 2016 for the 2017 and 2018 seasons. Discussions about renewal stretched longer than planned this year before an agreement was reached.NASCAR and its speedway operators are attempting to attract younger fans to the sport, and Monster, whose sports sponsorships typically have been more edgy than most, has been seen as a part of that trend....
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2018-04-12
BlocPlay Entertainment Announces a Significant Milestone on TokenPlay Development at GDC 2018 & Announces Sponsorship and Participation in the 2018 Toronto Block Chain Hackathon
BlocPlay Entertainment (CSE: PLAY) ("BlocPlay" or the "Company") is pleased to report a highly successful participation at the Game Developers Conference (GDC) 2018 in San Francisco. BlocPlay along with its wholly owned subsidiary TokenPlay, successfully presented its first major development milestone to more than 248 developers/publishers and industry leaders at this year's GDC. The Company has currently more than 170 developers interested in joining the platform worldwide with videogames from every major genre. Several key industry partnerships have been developed with support being pledged by industry partners for itsr TokenPlay launch later this year.In terms of major milestones, the Company has completed Phase1 of the Frontend design/development platform which was publicly tracked on the TokenPlay website (see: http://www.tokenplay.com). Currently the Company is developing the Backend system which is scheduled to be ready for presentation at e3 in Los Angeles later this year.BlocPlay is also pleased to announce its sponsorship and participation in the Toronto 2018 Hackathon (www.blockhack.ca) - one of the leading blockchain technology events in Toronto. This three-day event is organized by Bitcoin Bay and the Blockchain Hub, in association with York University, who partnered with the goal of accelerating the blockchain ecosystem in Canada. The Hackathon will be held on April 20-22, 2018 at York University in Toronto.This event is inclusive to all technologies to help accelerate business, development and blockchain technology. The theme, "Unlock the Blochchain" focuses on building modular blockchain-based solutions that fit in comprehensive business context."BlocPlay's sponsorship and attendance at BlockHack Toronto underscores our involvement with ground-breaking blockchain technologies, which is indispensable in order to be at the foreground of the dramatically-changing gaming industry," said Jon Gill Blocplay Chairman."One of our goals for attending the Hackathon is to support Bitcoin Bay and the Blockchain Hub in their mission of making Toronto and Canada a world leader in Bitcoin and blockchain technology. We are also looking to support, meet and interview some talented young minds for potential addition to the TokenPlay's blockchain development team," said Vince McMullin CTO.Some notable speakers at the Hackathon include Andrew Maxwell, Director of B.E.S.T. Lab, Marek Lasksowski PhD, Program Chair, The BlockchainHub, Vivek Chandra, FinTech Mentor, former VP of payment at ScotiaBank, Antoine De Vuyst, Blockchain Dev Utd., and Allwyn D'Souza, CoinGuru, Bitcoin Bay. Partners and sponsors include the City of Toronto, Startup Here Toronto, UW Fintech Club, Communitech, Open Bounty, among others....
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2018-04-11
Gap Wireless Sponsors Calgary Event Focused on Canadian Tower Industry Worker Safety
 Gap Wireless, a leading distributor of products and services for the mobile broadband and wireless markets, is the full conference sponsor of the Structure, Tower and Antenna Council (STAC) 3rdannual conference and exhibition STAC 2018 being held in Calgary April 17-18. STAC is a non-profit council of the Canadian Wireless Telecommunications Association, dedicated to ensuring that communications antennas in Canadaare constructed with top consideration for worker safety."Gap Wireless is delighted to sponsor this event which brings together members of the communications and tower industry to share latest technology innovations and discuss safety issues affecting the Canadian Tower and Oil and Gas industries," said Glenn Poulos, VP and General Manager at Gap Wireless. "We will also be participating in the STAC exhibition, showcasing products and solutions from our vendor partners ranging from drones used in tower inspection, to Test and Measurement tools used to gauge transmission strength."Gap Wireless vendor partners to be featured in the company's exhibit space at STAC 2018 will include: America Ilsintech; CCI; DJI Enterprise; FLIR; Keysight Technologies; Klein Tools; Matsing; RFS (Radio Frequency Systems); Ripley Tools; T3; VeEX; and Wavecontrol.Headquartered in Mississauga, Gap Wireless has established a presence in Calgary with an 8,000 square foot warehouse supporting the company's distribution business in Western Canada. The warehouse, located in close proximity to the Calgary airport, stocks the full range of Gap Wireless partner vendor products. The company will host customers at a Grand Opening event at the Calgary warehouse on April 16th.STAC attendees who include wireless carriers, broadcasters, engineers, contractors, manufacturers, safety equipment suppliers and trainers, can connect with Gap Wireless at Booth # 11....
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