2018-07-17
Arsenal fall victim to embarrassing sponsorship scam
Signing a sponsored deal with companies is a common thing in football right now. There are so many agencies and agents doing all the work between the clubs and the companies for a commision and it's hard to keep a track of how many are involved in this business.However, there are a lot of people taking advantage of is. Arsenal have been the latest club to be tricked by a fraud agency.In April this year, Arsenal announced a global partnership with BYD Auto, an electric vehicle manufacturer.Reports suggest that the deal was done during Arsenal’s pre-season tour of Shanghai and Beijing last year. The agreement saw the Chinese firm become the Gunners’ official car and bus partner.Arsenal did not reveal the length and the financial details of the deal but claimed that the deal made them the first Premier League club to have a global electric vehicle partnership.All that came crashing yesterday when the Chinese company revealed that the sponsorship deal was signed with the club by an unauthorised person. BYD claims that the person who signed the contract was not sanctioned to sign deals with partners nor was he ever an employee of the company. Police are now investigating the involved person in Shanghai.Arsenal asserted on their website (Chinese's version) that they are looking into the issue. They have also claimed that senior-level BYD representatives were involved in the deal.Arsenal's statement read: "BYD has informed Arsenal that they believe they have been the victim of a fraud in relation to various advertising agreements. This includes our partnership with BYD which was formally launched by both parties at an event at Emirates Stadium on 8th May.""We are investigating the situation and discussing it with senior level BYD representatives who were involved in the launch of the partnership. We will make no further comments on this matter."BYD also stated the Hong Kong stock exchange last week saying the seal used to stamp the unauthorised contracts must have been forged.Article by Sripad as posted on Sportskeeda....
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2018-07-16
Health Canada statement on event sponsorship and other promotional activities by federally licensed producers of cannabis
Health Canada is concerned by the decision of some federally licensed producers of cannabis for medical purposes to sponsor events, such as music festivals, and engage in other promotional activities, as reported recently by several Canadian media outlets.The Government has made its position regarding event and other kinds of corporate sponsorship and other promotional activities abundantly clear, including by setting out prohibitions in the Cannabis Act. Practices that would go against these prohibitions are contrary to the Government's goal to protect public health and public safety, including the goal of protecting young persons and others from inducements to use cannabis as set out in the purpose section of the Act. The actions of some companies have underscored the need for the prohibitions in the Act and their rigorous enforcement.As the law presently stands, the advertising of cannabis is subject to several prohibitions in both the Narcotic Control Regulations (NCR), made under the Controlled Drugs and Substances Act (CDSA), and the Food and Drugs Act (FDA). For example, under paragraph 70(b) of the NCR, no person shall publish or cause to be published or furnish any advertisement to the general public respecting a narcotic.Health Canada expects that all parties who are authorized to conduct activities with cannabis adhere to the highest standards of professional and ethical conduct, and at all times comply with the law. The department is reviewing the actions of existing licensed producers and will be taking every possible step to bring them into compliance or prevent non-compliance with existing laws.Those who do not adhere to the applicable prohibitions will face serious consequences, which may include if appropriate, suspension of their licence.The contravention of the existing prohibitions can also result in criminal liability. For example, the contravention of paragraph 70(b) of the NCR is an offence under section 46 of the CDSA, which now carries a maximum fine of $5 million on indictment or a maximum fine of $250,000 (for a first offence) or $500,000 (for a subsequent offence) on a summary conviction, with the possibility of imprisonment....
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2018-07-13
Soap & Glory Partners With Tough Mudder As Its First-Ever Exclusive Beauty Sponsor For The 2018 Season
Soap & Glory has executed a deal to become the first-ever exclusive beauty sponsor for all 2018 Tough Mudder North America Challenge events. The sponsorship kicks off this July, with activations at 21 Tough Mudder event days across the United States that will continue through November. The leading beauty brand will take over the Rinse Stations & Changing Tents and transform them into tropical pink oases inspired by their newest bath and body fragrance family, Call of Fruity. Soap & Glory will also unveil a reimagined version of Tough Mudder's muddiest obstacle, Kiss of Mud. This pink-tastic muddy arena will get participants down and dirty just in time for the Call of Fruity-branded Rinse Stations. Beginning with the Twin Cities Tough Mudder in Minneapolis on July 14-15, Soap & Glory will celebrate female warriors across a multitude of platforms, including Facebook and YouTube, and select broadcast television outlets.The Tough Mudder course pushes participants to their limits and unleashes their inner "GLORY-IOR" by increasing strength, endurance and athleticism through a combination of resistance training, bodyweight moves, dynamic stretching and cardio-focused drills. Through this partnership, it is Soap & Glory's goal to inspire women across the country to feel, look and act with kicka** femininity. "At Soap & Glory we're all about supporting powerful women doing amazing things, which is why we wanted to partner with Tough Mudder," said Kristina Amerigo, Senior Brand Manager at Soap & Glory. "There is powerful synergy between our target demographic and the women who participate in these events – they are independent, empowered, and on a mission to challenge themselves to be the best they can be! Tough Mudder is an incredible physical challenge that gets people muddy and sweaty… which presents the perfect opportunity for Soap & Glory to clean them up using our NEW scent-sational Call of Fruity body care range."Tough Mudder's young, rapidly expanding audience overlaps Soap & Glory's dynamic demographic of empowered, glory-ous women nationwide—making Soap & Glory a prime partner for Tough Mudder's 2018 season. "We are excited to combine the passion of the incredible force of women that represent the Soap & Glory brand with the inspiring Tough Mudder lifestyle and epic event challenges. The partnership brings to life our shared camaraderie and belief in helping each other to achieve the extraordinary," said Jerome Hiquet, Chief Marketing Officer, Tough Mudder. "There is genuine beauty in pushing through mud, sweat and personal limits, and we are truly excited to integrate Soap & Glory with legions of courageous female members of Mudder Nation who participate in events across North America."...
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2018-07-12
New Coca-Cola and MLSE Partnership Expands Commitment to the Community Through Coca-Cola Coliseum
Today, Coca-Cola and Maple Leaf Sports & Entertainment (MLSE) announced a partnership that strengthens their shared commitment to community, that includes renaming the Marlies arena to Coca-Cola Coliseum. As one the city's most historic venues and the home of the Calder Cup Champion Toronto Marlies, Coca-Cola Coliseum will continue to provide opportunities for fans to support their teams and enjoy the best in music and entertainment."This strategic and exciting partnership shows our deep commitment to the community, and gives us a fantastic opportunity to help bring people together through community-focused programs and inclusive access," said Michael Samoszewski, Vice-President of Marketing with Coca-Cola Ltd. "Coca-Cola has deep roots in the Toronto community, with our first bottling plant opening in the city's west end in 1906. We have been refreshing Canadians for more than 120 years and are thrilled to work alongside MLSE to continue building a welcoming environment for the community throughout this 10-year partnership."For every Marlies home game during the 2018-2019 season at Coca-Cola Coliseum, Coca-Cola will donate a suite of seats to non-profit community organizations. Coca-Cola will also open the arena to the public for several community skate events throughout the upcoming 2018-2019 season."MLSE works every day to provide a world-class experience for our fans," said Jeff Deline, Senior Vice President, Global Partnerships at MLSE. "Through strategic partnerships with companies like Coca-Cola, we are able to continue our pursuit of delivering championships to our city and our fans and making our venues some of the best in the world."Coca-Cola Coliseum, which has a capacity of 8,300 fans, was constructed in 1922, and originally was a 6,200-seat Coliseum Arena until 2003 when it underwent an extensive renovation to build more seating capacity and corporate suites. It has been home to the Marlies since 2004, and a capacity crowd saw the team win the Calder Cup Championship last month in a dramatic game seven victory over the Texas Stars. Over the years, the venue has hosted many sports teams, musical events and entertainers, including The Doors, The Who, Vanilla Fudge, Genesis, Circus, and Jimi Hendrix.Coca-Cola looks forward to kicking off the start of the hockey season in October with a special surprise to welcome fans to Coca-Cola Coliseum and cheer on the Marlies to another winning season....
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2018-07-11
Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships Dominate
Total sponsorship spending in North America is estimated this year to be up 41% since a 2010 study by the Association of National Advertisers.Progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.The report, “Improving Sponsorship Accountability Metrics,” was conducted by the ANA and MASB (Marketing Accountability Standards Board) to provide greater insight and guidance into sponsorship measurement.Sponsorships in 2018 totaled $24.2 billion, per ESP Properties. They are also up 22% since a 2013 ANA study. However, the study revealed that only 37% of respondents reported having a standardized process for measuring their return on sponsorship.“Despite the continued growth of sponsorship investment and the repeated sentiment from marketers that there is a need for improved measurement and assessment, there has been little progress toward this goal,” said ANA CEO Bob Liodice in a release. “It’s time for the industry to substantially upgrade sponsorship accountability, and this report is a material step in the right direction.”The ANA study is timely in light of the big bucks being spent by sponsors of the FIFA World Cup. Sports sponsorship dollars typically are tied to the amount of screen time and views of an event. International social media analytics firm Talkwalker utilizes social analytics and visual analytics to measure World Cup sponsorship in a new way: engagement per dollar.By measuring engagement per dollar, including engagement on images that include a brand logo, brands have a more complete idea of how they are being perceived on social media. An astounding $2,513,890 is spent on World Cup Sponsorships every day. But the return is significant: 3.4 billion fans tune in to watch at some point during the tournament and 913,691 fans engage with World Cup sponsors every day.On average, sponsors gain 0.36 engagements for every dollar spent. English sportswear and football equipment supplier Umbro is dominating the competition so far, with 4.7 engagements per dollar. Among the U.S. brands involved in World Cup sponsorship, Adidas is this year’s biggest sponsor, spending approximately $311 million per year or $850,000 per day. Nike has 10 teams in the World Cup this year, spending approximately $195 million per year or $530,000 per day.  The ANA study also found that among respondents with a defined measurement process, 57% have a sponsorship measurement budget. Of those, most spend 5% or less on sponsorship measurement as a percentage of sponsorship rights (i.e., the cost of the sponsorship itself, not including activation costs).The need for validated results for sponsorship initiatives has increased in importance for 78% of respondents, indicating that marketers are always under significant pressure to validate results.Only 40% of respondents write expectations about sponsorship measurement into contracts with properties, a finding that is interpreted as a missed opportunity by client-side marketers.“The survey points out the continuing, unmet need for more sophisticated sponsorship measurement and valuation practices,” said MASB President and CEO Tony Pace in a release. “Developing and disseminating such practices is the next step for the MASB’s Sponsorship Accountability Metrics Project team.”The report determined that brand preference should be a key sponsorship metric because it plays a pivotal role in financial outcomes and has the highest correlation to sales and share, even more than metrics such as awareness, brand loyalty, purchase intent, advocacy, and brand relevance. According to the MASB, brand preference indicates the strength of a brand in the hearts and minds of consumers and represents which brands are preferred under assumptions of equality in price and availability.Going forward, the report recommended that marketers begin challenging the measurement community to assist with additional perspective and prioritize brand preference attribution for sponsorship, in addition to developing guidelines, benchmarks, and best practices.Article by Tanya Gazdik as posted on MediaPost....
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2018-07-10
A&W Canada and the MS Society of Canada Kick Off 10th Annual Burgers to Beat MS Campaign
 A&W Food Services of Canada Inc. and the MS Society of Canada are teaming up with soccer superstar Christine Sinclair, two-time Olympic bronze medalist and Canadian women's national soccer team captain, for the 10th annual Burgers to Beat MS campaign to take on multiple sclerosis (MS). Burgers to Beat MS kicks off Monday, July 9 and runs until Thursday, August 16. Canadians can help support by rounding up their bill at the A&W register, purchasing limited-edition stickers for $2, giving through in-restaurant donation mugs, and visiting an A&W restaurant on Burgers to Beat MS Day on August 16, when $2 from every Teen Burger® sold across Canada will go towards beating MS.Canada has one of the highest rates of MS in the world. On average, 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed with MS. Sinclair knows first-hand the impact that MS has—her mother, Sandi, who was also her childhood soccer coach, lives with the disease—and she wants to encourage all Canadians to come together to help find a way to beat the disease."My mom living with MS is something I've dealt with my entire life," says Sinclair. "Through Burgers to Beat MS, I believe I have an opportunity to make a real difference in the lives of Canadians who are living with MS. My ultimate goal is that other people won't have to go through what my family has had to experience."Join Christine Sinclair on the Burgers to Beat MS TeamTo kick-off the annual fundraising campaign, A&W and the MS Society will host the Burgers to Beat MS Training Camp at Robson Square in Vancouver, B.C. on Monday, July 9 from 11 a.m. to 3 p.m. The Burgers to Beat MS Training Camp will help Canadians get ready to take on MS on Burgers to Beat MS Day on Thursday, August 16. Led by Burgers to Beat MSTeam Captain, Sinclair, along with Assistant Captain, The Great A&W Root Bear® and MS Society coaches, the Burgers to Beat MS Training Camp will feature fun, soccer-themed activities, special team photos with Sinclair and the opportunity to learn more about MS and what it's like to live with the disease.Canadians coast-to-coast who can't make it to the Training Camp are invited to support the cause by joining the Team online. Simply post on social media why you are joining the Burgers to Beat MS Team using #BurgersToBeatMS and tagging @AWCanada and @MSSocietyCanada. Earlybird sign up is open July 9 through July 31, and Canadians that join the Team during this time by posting on Instagram and Twitter can score a special Burgers to Beat MS prize pack, including a $100 A&W gift card and a Sinclair-signed jersey and soccer ball†.Since 2009, Burgers to Beat MS has raised more than $11 million, making it the single largest annual corporate fundraiser for the MS Society of Canada. A&W is aiming to raise more than $2 million through the 10th annual Burgers to Beat MS campaign, and wants Canadians to get involved early to help raise important awareness and much-needed funds for those with MS."Burgers to Beat MS is a campaign that brings the extended A&W family together, working together for a cause that's close to our hearts," says Susan Senecal, President and CEO, A&W Food Services of Canada Inc. "The 10th anniversary of Burgers to Beat MS is a special milestone, and we want to make the biggest impact possible. We're encouraging all Canadians to team up with us and Christine Sinclair to help make a difference in the lives of people living with MS."MS is a complex and unpredictable disease that affects the central nervous system and affects each person differently. Common symptoms include: fatigue, dizziness, (muscle) weakness, impaired sensation, vision loss, mood changes and cognitive impairment. It is the most common neurological disease affecting young adults. The cause of MS remains a mystery and as of today, there is no cure, but each day researchers are learning more about what causes the disease and ways to prevent it."We look forward to our Burgers to Beat MS partnership with A&W each year, and this year is bigger than ever as it's the 10th anniversary of the campaign," says Pamela Valentine, President and CEO, MS Society of Canada. "Burgers to Beat MS enables the MS Society of Canada to fund critical research to improve the quality of life of those living with MS. It helps support advocacy efforts for Canadians affected by MS to have the opportunity to participate fully in all aspects of life and provides program delivery in local communities. The funds raised through Burgers to Beat MS will help us drive forward for a cure."...
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2018-07-10
CP extends sponsorship of Canadian Women’s Open through 2023
There was never a doubt in Keith Creel’s mind regarding the merits of Canadian Pacific Railway continuing to sponsor the Women’s Open golf tournament.Creel, CP’s president and chief executive officer, announced Monday the company extended its sponsorship of the LPGA Tour event another five years. Specific details weren’t disclosed but CP has sponsored the tournament since November 2013."We just think the return is there," Creel said. "It’s giving an event to a community that’s creating an emotional connection with our customers, with our families at the same time with Canadians across the board."I just don’t know of another venue that offers all those things. It’s nice that I like it myself but I’m not alone in that. It’s a great sport, great athletes, great markets, great venues, great opportunities."The new agreement begins next year and goes through 2023. It will also maintain the US$2.25 million purse with a commitment to be among the LPGA Tour’s top-tier events over the term of the deal.Creel made the announcement at Magna Golf Club, which will host the 2019 event. The 7,307-yard, par-72 course will become the first GTA facility to hold the tournament since Angus Glen Golf Club in Markham, Ont., hosted in 2001.This year’s tournament will be held Aug. 20-26 at Wascana Country Club in Regina with 95 of the Tour’s top-100 players scheduled to participate. The naming of Magna Golf Club as the 2019 host kicks off an east-west venue rotation of the event over the new five-year term"We just want to continue to connect with communities," Creel said. "If we stay here east, eventually you could probably saturate the community and you’re going to miss an opportunity in different parts of the network."Like a network, we serve communities across Canada and we want to make sure we’re using this opportunity to share this as the same time."Canadian Pacific will also continue as title sponsor of the CP Women’s Leadership Summit with the inaugural event scheduled for Aug. 21 in Regina. Olympic hockey standout Hayley Wickenheiser is scheduled to serve as keynote speaker."It’s going to be an opportunity for the ladies in the golf world as well as the ladies in the business world to come together," Creel said.Laurence Applebaum, Golf Canada’s CEO, was very pleased about CP’s sponsorship extension."It’s an incredible day for us," he said. "CP has taken this event and put it at the premier level of all events on this great global tour."They’ve made an impact in the communities we go into in the most meaningful way."Applebaum said the CP Women’s Open provides between $15 and $18 million in annual economic impact."When Laurence and I first connected and talked about the notion of Magna Gold Club hosting the 2019 championship, obviously I was intrigued," said Stuart Brindle, Magna Golf Club’s general manager and director of golf. "But it wasn’t until we sat down and Laurence shared the tremendous impact that this event brings and all the great things surrounding it … that’s when our team got together and said that this is something we want to be part of."We could not be more thrilled to welcome the LPGA Tour and host the championship at this club. Looking forward to August."LPGA Tour commissioner Mike Whan couldn’t attend Monday’s announcement but applauded CP’s extension."For our players, this championship is a must-play event with great hospitality as well as great history," he said in a statement. "The LPGA’s success is made possible through partnerships like the ones we enjoy with CP and Golf Canada."I’d like to congratulate both CP and Golf Canada on this five-year sponsorship extension. With CP’s help, we’re proud to continue showcasing the LPGA Tour to millions of golf fans in Canada, across North America and around the world."LPGA Tour star Brooke Henderson, of Smiths Falls, Ont., and Canadian Golf Hall of Famer Lorie Kane both serve as CP golf ambassadors. Creel said if Henderson won the Women’s Open, she’d provide a tremendous boost for women’s golf in Canada."I don’t know if you could create a better Cinderella story (than) a Canadian to win this tournament that we sponsor in a community we serve," he said. "I don’t know if I could write it any better."Article as posted on Sportsnet....
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2018-07-05
CoinDeal Signs as Official Partner of Wolverhampton Wanderers in the World's First Cryptocurrency Exchange Sports Sponsorship
Global cryptocurrency exchange platform, CoinDeal has today been confirmed as official sponsor of Wolverhampton Wanderers ahead of their forthcoming return to the English Premier League.The deal is the first ever sports sponsorship deal involving a cryptocurrency exchange platform, representing an exciting development for the cryptocurrency and blockchain community and points towards an exciting future for the industry.CoinDeal will become sleeve sponsor of the first team playing kit, as well as appearing on all team training kit. Additional rights include significant signage around the stadium, LEDs and branding of the first team dugout.CoinDeal is a relatively young cryptocurrency exchange platform, having been founded in March 2018. The platform aims to offer fast, safe, and easy cryptocurrency exchange services. CoinDeal offers cryptocurrency trading in BTC, BCH, ETH, LTC, DASH, and QTUM, while offering two fiat currencies - EUR & USD.Uniquely, if users wish to add a new cryptocurrency to the exchange, they can launch a vote. If a certain number of users vote for the suggested cryptocurrency, it will be approved and added to the platform.Kajetan Maćkowiak, CoinDeal co-founder commented "I have always had a passion for the world of sports and its impact on consumers. At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolverhampton Wanderers will help portray our message globally. It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch."Wolves managing director Laurie Dalrymple said: "We are absolutely thrilled to partner with CoinDeal at such an exciting time in Wolves' history, and very pleased to announce our very first shirt sleeve sponsor. Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for.""CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League."...
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2018-07-04
Goodbye ACC, hello Scotiabank Arena! Home of Leafs, Raptors has new name
Goodbye Air Canada Centre, hello Scotiabank Arena.The home of Toronto's Maple Leafs and Raptors has a new name — marking the end of an era for Canada's busiest sports and entertainment venue.The Scotiabank logo replaced that of Air Canada atop the Bay Street building on Canada Day. That's when the 20-year sponsorship agreement between Maple Leaf Sports & Entertainment (MLSE) and Scotiabank kicked in.The Canadian bank's record-setting $800-million deal for the naming rights of the stadium, that also houses the Toronto Rock of the National Lacrosse League and serves as a primier stage for music, signified a major shift in the sports marketing landscape.   Under the the terms of the deal, first announced in late August of 2017, Scotiabank will pay a reported $40 million a year. The price tag is enormous. It's more than 10 times what Air Canada paid for the inaugural rights nearly two decades ago.  "Our goal is to ensure, working with MLSE, that when you come down here in the fall for first puck drop or tip off, you feel different," John Doig, executive vice-president of Scotiabank, said Tuesday in an interview with CBC Toronto. Air Canada has held the naming rights to the arena since it opened in 1999. The ACC is even an acronym rooted in the city's vernacular. And it's clear it will take some Leafs and Raptors fans time to adopt the new name."It's kind of like the Rogers Centre just up the street. It will always be the Skydome to me," Toronto resident Rob Robinson said.A hashtag "ACCforever" has been created for Torontonians to tweet their memories.While Doig recognizes that "change is difficult" for Toronto fans, he explains that Scotiabank is striving to "do a really good job at improving the fan experience" at Scotiabank Arena. A first step is adding MLSE to its SCENE loyalty program, which will now be handing out reward points to sports and music fans who buy tickets. The bank will also be installing a larger, more "complete" interactive sign ahead of the start of the National Hockey League's season in October, as the current one is only temporary. "I do believe that over time, Scotiabank Arena or Scotia Arena, will be the name of this great building," said Doig. A renovation of the main gates to improve the flow of people and enhance security to help fans take their seats faster is also on Scotiabank's to-do list.  Inside, the bank is doing a makeover of the jumbo scoreboard, adding its logo below, and rebuilding the former Air Canada Club — now dubbed Scotia Club. Concrete floors, and exposed walls and ceilings will be added in the area over the summer, said Nick Eaves, chief venues and operating officer of MLSE ."We're going to renovate it to reflect the new brand and energy of the building," he said.Article by Amara McLaughlin as posted on CBC News....
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2018-07-03
Roger Federer's new sponsorship deal is reportedly worth $300 million as he replaces Nike with Uniqlo
Roger Federer began his campaign for his ninth win at Wimbledon on Monday, but the biggest news from the World No. 1 player was not his game on the court, but instead his outfit.Federer has worn Nike for over twenty years, making the "swoosh" logo and his "RF" logo iconic symbols of his dominance on the court. But as he dispatched Dušan Lajović in straight sets to move on to the second round, Federer was rocking his new sponsor, Uniqlo, for the first time.According to ESPN's Darren Rovell, the deal is worth more than $300 million over ten years and includes an unprecedented clause that will allow Federer to keep collecting even if he doesn't play through the end of the deal.While it was initially speculated that the deal could be worth $21 million per year, it looks as though Federer found his way into an even better agreement with the Japanese athletic brand. In addition to the money he'll earn as a brand ambassador for Uniqlo, he'll also reportedly be able to sell patches on his shirt — something that Nike had forbidden him from doing.Federer was still Federer on the court, but the sight of the greatest of all time without the swoosh on his chest and his own "RF" — which Nike still holds the rights to — emblazoned somewhere was enough to catch some people off guard.Federer isn't the first high profile player to wear Uniqlo on the court — three-time Wimbledon winner Novak Djokovic also worked with the brand before switching to LaCoste last year.Federer hasn't removed Nike entirely from his tennis wardrobe, as still wore his Nike shoes throughout the match.Article by Tyler Lauletta as posted on Business Insider....
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