2018-06-21
7-Eleven Canada and Mobi by Shaw Go band together to keep communities active and green
7-Eleven, Inc. and Vancouver Bike Share (aka Mobi by Shaw Go) announced today an agreement that recognizes 7-Eleven Canada as a Community Sponsor of Vancouver's public bike share system. The agreement helps both organizations serve the community by promoting active living, healthy eating, and environmental responsibility."We found a perfect match with Mobi, dedicated to meeting our Vancouver customer needs of convenience and around-the-clock service, while promoting shared values of community, green living, and health and wellness," said Doug Rosencrans, Vice-President and General Manager of 7-Eleven Canada. "Community is essential to our business, and we're happy to work with companies like Vancouver Bike Share, dedicated to improving the quality of life in Vancouver."The 13 participating 7-Eleven locations in the Mobi by Shaw Go service area are located near 150 bike docking stations in-and-around downtown Vancouver, making the stores a convenient pit stop for riders looking to fuel up on a cool beverage or a healthy snack."We are thrilled to welcome 7-Eleven Canada as a Community Sponsor this summer 2018. In addition to the synergies that both 7-Eleven and Mobi by Shaw Go share – in terms of convenient access 24 hours a day, seven days a week and 365 days a year – 7-Eleven's commitment to sustainability directly aligns with our core values. We are looking forward to an exciting year ahead," says Mia Kohout, General Manager and Director of Vancouver Bike Share Inc."Our customers demand innovation, quality and value from the products we offer, but they're also expecting more from the 7-Eleven Canada brand," said Rosencrans. "Collaborating with organizations like Mobi helps us to enhance our role as positive environmental stewards."Installation of LED lighting programs and state-of the-art in-store energy management systems are helping 7-Eleven, Inc. reach its energy reduction targets of 20 percent by 2025. Since 2015, 7-Eleven reduced annual electricity use by 21 per cent and lowered emissions by an estimated 300,000 metric tons. The Mobi by Shaw Go program is another opportunity to reduce the carbon footprint in the communities 7-Eleven serves....
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2018-06-20
The 10 Biggest Kit Sponsorship Deals At The World Cup
Nigeria's kit for the 2018 FIFA World Cup has written all the headlines, but the Super Eagles' deal with Nike is not among the 10 biggest kit sponsorships at the tournament. Here are the 10 most expensive shirt sponsorship deals among the World Cup participants.Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.Article by David Kappel as posted on Soccer Laduma....
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2018-06-19
Okanagan Marathon announces new title sponsor Kelowna based SunRype shines bright light on race
Organizers of the Okanagan Marathon are pleased to announce a new partnership that names SunRype as the title sponsor. The Kelowna based food and beverage manufacturer has been a part of race day action for several years providing juice, fruit bars and snacks to runners post race. The SunRype Okanagan Marathon is one of Canada's flatter and faster courses and takes place October 6, 7, 2018.Barb Broder, SunRype Communications Manager, says the new partnership is well aligned with SunRype's mission, "Our goal is to help people live healthier lives, and the SunRype Okanagan Marathon is a great example of how we can bring that vision to life, right in our own backyard." SunRype has deep roots in the Okanagan Valley, and was established in Kelowna in 1946. Broder adds, "It's fitting that we are now partnering with a community event that shares our values, and becoming a bigger part of this longstanding local event is really exciting."Event Director, Tom Keogh says partnering with SunRype will elevate the event and ensure its continued success for years to come, "We're delighted to bring SunRype on board as our title sponsor and are looking forward to the opportunity to build more awareness of our event that has been a staple road race in the community for over twenty years."The SunRype Okanagan Marathon brings thousands of runners out during Thanksgiving weekend. Also known as a family fitness and lifestyle weekend, the event attracts many seasonal and recreational runners and boasts five races from the ABC Kids Fun 1km run to the 42.2km Marathon. Racers can also take part in three other events including a 5km, 10km and Half Marathon. Everyone will enjoy scenic views along Lake Okanagan on a fast course certified as a Boston Marathon qualifying race with a festive atmosphere the whole family can enjoy....
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2018-06-18
Egypt’s goalkeeper refuses award due to sponsorship from beer company
Egypt's goalkeeper at the 2018 FIFA World Cup, Mohamed El Shenawy, is making headlines for something other than his skilled performance during his team's game against Uruguay last Friday.After the match, the 29-year-old was announced the best player of the game and handed the Man of the Match Award.However, El Shenawy refused to accept it because it's sponsored by alcohol giant Budweiser, an official World Cup sponsor. The reason behind the goalkeeper's rejection of the award is that he felt it would go against his beliefs as a Muslim, as his faith prohibits the consumption of alcohol.The Egyptian football team member is the first Muslim to receive the award at this year's World Cup in Russia.After he rejected it, El Shenawy was not featured on the company's official Twitter account, which usually posts every game's award winners.Article by Mariam Nabbout as posted on Step Feed...
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2018-06-15
Rio Tinto and the Grand défi Pierre Lavoie celebrate 10 years of partnership for a healthier Quebec
Rio Tinto is proud to celebrate the 10th year of its partnership with the Grand défi Pierre Lavoie, supporting this important health initiative for Quebec as lead sponsor.From 14 to 18 June inclusively, more than 1,000 cyclistes from all over Quebec will travel the 1,000 kilometers between the La Baie port in Saguenay and the Olympic Stadium in Montreal.In addition to financial support, Rio Tinto is providing the aluminium medals made 100% in Quebec that will be given to the cyclists upon their arrival.Gervais Jacques, managing director, Atlantic Operations, Rio Tinto Aluminium said: "Since 2008, Rio Tinto and the Grand défi Pierre Lavoie have been leading thousands of Quebecers toward healthier and more active lifestyles. We are proud to have reached this important milestone with Pierre Lavoie, a true pioneer of health.""We would like to recognize the commitment of everyone who, directly or indirectly, helped organize this unifying event including all the volunteers. I wish all of the participants success, especially the six Rio Tinto teams taking on this major physical challenge."Thanks to the donors, sponsors, and cyclists, the Grand défi Pierre Lavoie has given more than 18 million dollars to the community since its creation to fund 2,900 projects fostering healthy lifestyle and habits in approximately 1,250 schools in Quebec. The Grand défi Pierre Lavoie Foundation has also supported 143 research projects and helped advance knowledge on more than 80 rare diseases....
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2018-06-14
CTV's THE AMAZING RACE CANADA: HEROES EDITION Welcomes Season 6 Sponsors and Announces Fan Contests
– Chevrolet returns to Canada's most-watched summer series as a sponsor for the sixth consecutive season; Woods returns for second year in a row –– New sponsors include Alcon Dailies Contact Lenses, Dempster's, The Royal Canadian Legion, and SkipTheDishes –– The winners of THE AMAZING RACE CANADA: HEROES EDITION will each take home the All-New 2018 Chevrolet Traverse Redline, a once in a lifetime trip for two around the world, and $250,000 in cash –THE AMAZING RACE CANADA is back for Season 6! Canada's most-watched summer series for five consecutive years, THE AMAZING RACE CANADA welcomes returning partners Chevrolet, a sponsor of the series for all six seasons, and Woods, returning for the second consecutive year. New sponsors this season include Alcon Dailies Contact Lenses, Dempster's, The Royal Canadian Legion, and SkipTheDishes. Featuring 10 intrepid teams of Canadian heroes, THE AMAZING RACE CANADA: HEROES EDITION airs Tuesdays at 8 p.m. ET / 9 p.m. MT, beginning July 3 on CTV and CTV GO.Host Jon Montgomery welcomes a new cast of racers to the starting line, as THE AMAZING RACE CANADA delivers a new twist this season with courageous Canadians – teachers, first responders, community leaders, mentors, athletes, and other everyday heroes – joining the Race for Season 6.Season 6 features an all-new Twitter contest, courtesy of Chevrolet. One lucky viewer will have the chance to win the same vehicle as the winners of THE AMAZING RACE CANADA: HEROES EDITION by answering questions based on the episode.In addition, the series launches a "watch to win" contest on CTV.ca, courtesy of Alcon Dailies, where viewers can enter for a chance to win a $1,000 weekly prize and a $10,000 grand prize."THE AMAZING RACE CANADA continues to be a sought-after series for sponsors as proven by yet another strong group of partners for Season 6," said Laird White, Director, Brand Partnerships, Bell Media. "With this summer's heroes theme, expect plenty of fun, branded content and interactive viewer features all season long."...
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2018-06-13
29th Annual 65 Roses Ladies Golf Classic presented by Lexus of Calgary - June 25, 2018
 Lexus of Calgary presents the 29th Annual 65 Roses Ladies Golf Tournament held in support of Cystic Fibrosis Canada.This is the longest running women only tournament in Calgary and has raised over one million dollars for cystic fibrosis research.Cystic Fibrosis is the most common genetic disease affecting Canadian children and young adults; there is no cure.Cystic Fibrosis Canada is grateful to the ongoing support of our Alberta Wild Rose sponsors who are helping #EndCF....
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2018-06-12
Union Summer - Presented by TD Returns to Showcase the Best of 'Where Toronto is Going'
Union Summer-Presented by TD returns to the Sir John A. Macdonald Plaza from July 1-August 19th this year bringing an eclectic offering of food, musicians, film screenings and live performances to Union Station. The market will showcase 'Where Toronto is Going' with a curated mix of local food vendors.Union Summer-Presented by TD will feature 50 consecutive days of programming on the TD Stage handpicked from local arts and cultural organizations. It's a showcase of Toronto's talent, culture and spirit right at the gateway to the city. Daily programming will include:Folk Music Ontario MondaysHighlights from Wavelengths Festival on TuesdaysLive from City Hall every Wednesday afternoon and Wednesday Outdoor Movie NightsThursdays' TD Festival previewsDJ 'Nooner' and TD Music FridaysSaturdays' Young Artists ShowcaseWeekend Children's Programming with the Design Exchange"Union is truly becoming a destination in the heart of the city where people can find the best of Toronto," said Lawrence Zucker, President & CEO of Osmington, who is responsible for the retail development at Union Station. "Be it the latest food trends, breakout performances, a movie under the stars, or just a drink with friends – think of Union as your garden patio oasis this summer."With an epic view of the CN Tower serving as the picturesque backdrop, hungry guests can refuel with a myriad of treats from Toronto's hottest eateries like Union Chicken, Amano Pasta, WVRST, Roywoods, The Plant YYZ, Mean Bao, Harry's Burgers, and The Carbon Bar. Union Summer-Presented by TD will also feature a licensed bar area by award-winning craft brewery Goose Island, and dessert options from Bananza and Fugo. Union Summer-Presented by TD will operate Monday through Sunday between the hours of 11:00am to 9:00pm from July 1st- August 19th."TD is committed to helping build strong, connected communities and we are thrilled to again support the lineup of incredible events at this year's Union Summer," said Theresa McLaughlin, Executive Vice President and Global Chief Marketing Officer, TD Bank Group. "We are honoured that our continued collaboration with Union helps to create one-of-a-kind events that bring the community together in unique and diverse ways."...
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2018-06-11
TELUS commits $75,000 to digital literacy skills for Canadian children
New platinum sponsorship of MediaSmarts will support research and education to tackle cyberbullying and other pressing issuesMediaSmarts, Canada’s centre for digital and media literacy, is pleased to welcome TELUS as a platinum sponsor with a $75,000 contribution. TELUS had previously sponsored the charitable organization at the silver ($30,000) level for many years.“TELUS has taken a leadership role in digital and media literacy in Canada with this new sponsorship,” said Cathy Wing, Co-Executive Director of MediaSmarts. “We welcome TELUS’s increased commitment to support the healthy development of Canadian children and youth in our rapidly changing digital world.”TELUS and MediaSmarts share a common mission to ensure that Canadian children and youth have the critical thinking skills to engage with media as active and informed digital citizens. In 2012, TELUS launched TELUS Wise, a free educational program focusing on digital safety, offering Canadians of all ages interactive and informative workshops and resources. Topics include protecting online security, privacy and reputation, rising above cyberbullying, and using technology responsibly.“We believe strongly in MediaSmarts’ mandate and are eager to increase our support for this incredible organization,” said Nimtaz Kanji, Director, TELUS Wise. “The important work they do aligns well with our efforts to keep Canadians safe in our digital world and empower Canadian youth to rise above cyberbullying. We are looking forward to collaborating with MediaSmarts this year on a number of new resources for parents, supporting them in their efforts to raise their children to be good digital citizens.”Over the years TELUS has demonstrated its commitment to digital literacy, having previously funded many of MediaSmarts’ research and education initiatives, including the Impact! How to Make a Difference When You Witness Bullying Online program. Most recently, TELUS supported research into the non-consensual sharing of sexts among Canadian youth, which will inform the development of more effective interventions to discourage this harmful behaviour....
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2018-06-08
Something new in the air at music festivals: cannabis companies
Beyond the beer tents and poutine trucks at last weekend’s Field Trip music festival in Toronto, concertgoers got a taste of what many cannabis brands hope is a step toward the future of live music sponsorship.A fair distance from the event’s two stages, representatives for licensed producer Tweed Inc. were prepared to talk everything pot and pending legalization in Canada. They handed out free swag and plugged a contest for tickets to see Imagine Dragons in concert. Behind them, a social media photo opportunity drew adults and children alike to pose with a giant sign carrying an ambiguously suitable greeting: “Hi.”It wasn’t exactly the loudest way for Tweed to declare its ambitions of becoming one of the country’s biggest weed players, but as legalization nears, most cannabis companies don’t want to rock the boat with the government. Only a few have signed major sponsorship deals that could throw their name in lights and draw the ire of regulators who could impose stricter enforcement.Federal marketing laws are still hazy under Bill C-45, the proposed Cannabis Act, and that has many weed companies playing it safe during this year’s festival season, to the disappointment of event organizers.“Music festivals are anxious to tap into that money,” said Neill Dixon, founder of the O’Cannabiz Conference and Expo, and head of Canadian Music Week in Toronto.“Everybody is just being super cautious right now. They’re putting their toe in the water and edging their way in. There’s a lot of confusion in the marketplace and no clear delineation about what these companies can or can’t do.”And getting clear answers from the government could take months.“I think all of us in the cannabis industry have our lawyers on speed dial, because it’s very confusing times,” said Kerri-Lynn McAllister, marketing officer at Lift and Co., which hosts industry events and offers cannabis education.“A lot of companies are trying to maximize their opportunities … They’re trying to create brand awareness now because in the future it’s going to be much harder.”With summertime considered a key window for generating publicity, some are willing to experiment.One of the more audacious campaigns comes from Aurora Cannabis, the marijuana company that is “presenting” this year’s North By Northeast music festival. The partnership has the company’s name splashed across festival promotional material and linked to a key venue that serves as both an industry hub and concert space.The sponsorship is designed to introduce Aurora to audiences through “memorable experiences,” said Shaka Licorish, managing director of Toronto culture at the company.“(There’s) nothing to do with the actual sale or production of cannabis, but it’s more to inform the audience of who we are, what our values are, so they can get familiar with us,” Licorish said.Other cannabis producers have chosen more subtle ways to build awareness for their brands.Earlier this year, Amsterdam Brewery signed an agreement with cannabis maker MedReleaf to create a “cannabis-inspired” pale ale called San Rafael ’71. It’s the same name that MedReleaf will use on a cannabis product it plans to launch this year.The pairing grabbed attention last month when Canadian Music Week signed what its head organizer called a “roundabout sponsorship” agreement that made the brewery and the future cannabis label co-sponsors of the festival. San Rafael beers were on the menu at the concerts.“I don’t know if that’s going to be the name of a cannabis strain but as far as we’re concerned it was a beer sponsorship,” Dixon said of the arrangement.Some companies have taken another route to the music industry. Up Cannabis chief executive Jay Wilgar helped strike a deal with members of the Tragically Hip last year, making the rockers stakeholders in its parent company Newstrike.The move was later mimicked by Vancouver-based Invictus MD who signed up Kiss frontman Gene Simmons as an ambassador willing to speak about the company and his $10-million investment. Since they’re investors, both deals fall within the rules expected to prohibit celebrity endorsements.Newstrike has brandished the Tragically Hip’s name on its stock exchange ticker symbol, “HIP,” and recently held an event at the Hip’s legendary studio in Bath, Ont., that was heavily promoted on social media.The burgeoning Up brand also intends to regularly tap into the Hip’s fan base.The Hip’s band members are legally allowed to post about Up-related events to their hundreds of thousands of followers on Facebook, Instagram and Twitter. They can also send out emails to people who have willingly signed up to their mailing lists.Up Cannabis also secured a long-term agreement with the Hip’s talent agency, the Feldman Group, that promises future arrangements with some of its vast roster of clients.“The music side of this thing, to us, is a critical way to get the message out,” Wilgar said.“We intend to do as much as we can within the regulations.”Article by David Friend as posted on The Toronto Star....
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