Major League Soccer Unveils Additional Jersey Sponsorship Opportunity
Major League Soccer announced today that it has approved the sale of a sponsored sleeve patch on club uniforms. Beginning with the 2020 season, in addition to a jersey sponsor on the front chest of the uniform, clubs will also have the opportunity to secure a second sponsor on the right sleeve of the game jersey.  The patch will replace and measure roughly the same size as the existing MLS logo (approximately 2.5 by 2.5 inches). The sleeve patch will be available for a four-year pilot program and only to clubs that have already secured a primary jersey sponsor. “The sleeve patch is a premium opportunity for brands to be connected with our League and clubs in mutually beneficial ways,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “As our League continues to expand, and with more fans in the U.S. and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial." More information regarding the jersey sponsorship opportunity will be unveiled at a later date....
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WEConnect International hosts annual Power the Economy conference to support women's entrepreneurship in Canada with presenting sponsor BDC
On October 26, 2018, WEConnect International in Canada will host its annual Power the Economy conference in Toronto, Canada for women-owned businesses, multinational corporations, senior government officials, and partner organizations supporting the growth of women's entrepreneurship across Canada.The Honorable Mary Ng, Canada's Minister of Small Business and Export Promotion, will be one of the keynote speakers, following her recent announcement of Canada's Women Entrepreneurship Strategy Ecosystem Fund as a centerpiece to the 2018 Budget. The event will also feature a keynote from Janice Bryant Howroyd, CEO and Founder of the ActOne Group, and will honour WEConnect International's newest corporate member and Power the Economy's presenting sponsor, BDC."BDC is delighted to be back as presenting sponsor of this annual conference. We firmly believe that women entrepreneurs have enormous untapped potential. As such, we are relentless in our efforts to help them grow, scale and be successful, here and abroad, and trust that by collaborating with a global organization like WEConnect International, we create greater impact," says Laura Didyk, Vice President, Alberta South and National Sponsor of BDC's Women Strategy."Across the globe, women continue to earn, on average, less than one percent of the money spent on suppliers by large corporations and governments," says WEConnect International CEO and Co-Founder Elizabeth A. Vazquez. "Our coalition of global partners, government allies, corporate members, and women business owners is integral to bridging that gap. We are thrilled to have BDC as presenting sponsor and grateful to them for their support."Walmart, EDC, EY, ICON Consultants, Merck, TD Bank and Global Affairs Canada are also sponsoring the event, and additional corporations will be in attendance to participate in matchmaking with women-owned businesses. Arc and Crown is providing media support throughout the event....
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The 10 Clubs With The Biggest Sponsorship Income In Europe
Real Madrid lost eight sponsors this season, which could correlate with the departure of Cristiano Ronaldo, and as a consequence, Los Blancos sit far behind FC Barcelona and Manchester United when it comes to sponsorship income.Click through the gallery to see the clubs with most sponsorship income in Europe.The European Sponsorship Association recently published a report analysing the sponsorship landscape in Europe's top five leagues based on a study by CSM Sport & Entertainment.The research uncovered 2 289 sponsorship deals, involving 1 606 companies in 55 different sectors, resulting in an overall investment of €4.043 billion (R66.3 billion).United lead the ranking with an income of €279 million (R4.58 billion) from 68 different sponsorship deals, followed by Barcelona, who receive €261 million (R4.28 billion) from 43 deals.German giants Bayern Munich complete the podium with 29 sponsorship deals worth €180 million (R2.95 billion), while Los Blancos sit in fourth place with an income of €178 million (R2.92 billion) from just 19 deals.According to the report, Real have lost as many as eight sponsors this season, which correlates with the departure of club-record goalscorer Ronaldo, although it is unclear whether or not the superstar's exit had anything to do with the drop in sponsors.Article by David Kappel as posted on Soccer Laduma...
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Bloomex Provides Flowers for the 2018 Scotiabank Toronto Waterfront Marathon
Bloomex will once again be one of the official sponsors of the Scotiabank Toronto Waterfront Marathon by providing all flowers for the race on October 21, 2018. Provisions include award bouquets for all winners and finalists, centrepieces for VIP tent and VIP gift baskets. Bloomex will also create centrepieces for the official press conference held prior to the event on October 19, 2018.The Scotiabank Toronto Waterfront Marathon is the largest of the Canadian Running Series and takes place in the heart of Canada’s largest urban centre. This year, more than 26,000 people are taking place in the 5K, half and full marathon events, including some of the world’s top distance runners. The race encourages people to raise money for a charity of their choice.Bloomex is also offering a family and friends discount code in the digital swag bag for all runners. They will receive 20 percent off on all flowers and gifts at bloomex.ca when the use code RACE20 at checkout until December 31, 2018.“We love sponsoring the Scotiabank Toronto Waterfront Marathon,” says Sue McDonald, Director of PR and Corporate Sponsorship at Bloomex Canada. “The energy is so much fun and it’s a great opportunity to raise money for Canadian charities. We wish all the runners the best of luck in their races!”...
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Kelowna Moving Company ‘Treed Up’ for Holiday Hospice Fundraiser
Kelowna moving company Bekins Moving and Storage has come on board as a sponsor for the recently revived Homes for the Holidays event that benefits hospice care in the Central Okanagan.On hiatus for the past three years, Homes for the Holidays returns Nov. 17 and is a fundraiser for the Central Okanagan Hospice Association (COHA). The self-guided tour is expected to see approximately 700 participants visit seven private homes around Kelowna. Each home will not only be unique in architectural design, but will be decorated with a holiday theme by the host/homeowner and a team of decorators.The event includes artists, tastings, demos and what’s hot in holiday décor, with all funds going towards compassionate care, comfort, support and learning to those at the end of their lives or who are grieving in the community, reports the COHA.Bekins is not only sponsoring the event, but it’s also providing valuable moving services.Bekins’ professional Kelowna movers will deliver undecorated Christmas trees to the seven homes before the Nov. 17 event and after will pick them up, wrapped and decorated, and deliver them to a special VIP afterparty (date and place to be announced), where they will be auctioned off to support COHA.“We will then deliver the trees to the winning bidders,” says Bekins Kelowna General Manager Nathan Miller.While this is the first time Bekins has come in as a sponsor, Miller has a history with the event when he worked for another moving company in Kelowna.“Before it was revived, Homes for the Holidays had been in operation for 13 years, and for 10 of those years, I was in charge of picking up the trees and delivering them,” explains Miller.Back then, Miller delivered fully decorated trees to the homes.“We would wrap them in plastic and keep them upright and gently place them on the truck. We would have to lay down protection in the homes in order to deliver the trees before we would unwrap them. Then we’d return to the host’s house, rewrap them, and take them to the auction event and then take them to auction winner’s house,” recalls Miller, who adds he is happy to be involved with the event once again.Besides being a sponsor for Homes for the Holidays, Bekins Kelowna also recently announced it has become the official movers of the Kelowna Rockets WHL hockey team.“We are locally owned and operated, and are the only Bekins franchise in the Okanagan. We opened just three years ago and have built our brand from the ground up. For me personally, I am at the point where I want us to be more community involved as a company and that’s why we want to put more emphasis and energy into events and sponsorship. It’s something I’ve always wanted us to do and we’re now in a position where we can get involved. It’s good for us and the community,” says Miller.Tickets for the Homes for the Holidays self-guided tour Nov. 17 as well as the VIP auction can be purchased online through kelownatickets.com....
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Hamilton finds sponsor for Pride crosswalk maintenance
The city of Hamilton has found a solution for the cost of maintaining the LGBTQ-rainbow and trans-flag crosswalks.TD Canada Trust has entered a five-year sponsorship with the city, pledging $10,000 to maintain the crosswalks on Main Street West and Summers Lane.“We are thrilled with the tremendous generosity from TD in sponsoring our trans flag and diversity rainbow crosswalks in front of city hall,” said Mayor Fred Eisenberger in a media release issued by TD Canada trust. “The city of Hamilton is proud to celebrate our diversity and these crosswalks remain a colourful reminder for visitors and residents that Hamilton is for all.”The funds will reportedly offset the cost of paint and other maintenance.“TD is proudly supporting 83 Pride festivals and over 160 LGBTQ2+ organizations and initiatives to help build more connected communities,” according to the banking operation. “TD is proud to champion diversity and inclusion in partnership with the city of Hamilton to helping open doors for a more inclusive tomorrow where everyone feels a sense of belonging to their local community.”Two banners showcasing TD Canada Trust’s support will be erected on Main Street West when the sponsorship takes effect on Nov. 1.Article excerpted from posting by Anthony Urciuoli on Global News...
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NHL Ottawa Senators Strike Sponsorship Deal With Rideau Carleton Raceway Casino
Canadian NHL team the Ottawa Senators have struck a partnership deal with the Rideau Carleton Raceway Casino in Ontario, an affiliation which will make the property the team’s “official casino.”While it’s mostly a sponsorship deal, the pact will also see the Senators build a Hard Rock lounge at its arena. The 1,500-square-foot bar will overlook all the action on the ice and will “shape and energize the fan experience,” according to team officials.The Rideau Carleton Raceway Casino  will eventually be rebranded into a Hard Rock property. The venue confirmed the new deal over Twitter this week. The company is in midst of a massive, $318-million renovation of the facility.Rocking Out North of the BorderIt’s the latest expansion for the company which has been doing plenty of it in recent years.Owned by Florida’s Seminole Tribe, Hard Rock recently took up residence in New Jersey when it purchased the former Trump Taj Mahal property, which had been shut down in late 2016. The company put some $300 million towards that rebuild. And while the Atlantic City casino was recently reopened, executive shifts came only four months into the new operation.Hard Rock is now bringing a similar investment to Ottawa after winning the bidding process to help revitalize the city’s only casino last year.The plan is to expand the gaming floor to include 20 new gaming tables and 750 slot machines. But the biggest changes will happen outside the casino: Hard Rock is helping to build a nine-story, 200-room hotel, as well as a 2,500-seat theater, and a slew of new restaurants.The casino developer also had to offer assurances to city council that it would pitch in to upgrade the roads surrounding the casinos before it won final approval to move ahead with the renovation.Puckering UpThe deal between Hard Rock and the Senators is part of a growing trend in the sports world.In the weeks following the Supreme Court decision to overturn a federal ban on US sports betting, William Hill’s CEO predicted that sports franchises would be flocking to casinos in an attempt to secure new sponsorship deals.Even the NFL is getting on board.Long one of the staunchest opponents to legalized sports betting in the US, the NFL recently announced that it would allow its franchises to team up with casinos. The Dallas Cowboys struck the first such partnership with the WinStar World Casino and Resort in Oklahoma in September.Meanwhile, the NBA became the first professional league in North America to join forces with a casino and sports book operator. A deal with MGM will give the casino exclusive access to the league’s official data for its sports betting operations.Article by Cort Smith as posted on Casino.org...
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Australian Open Partners with Luzhou Laojiao
The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament.The partnership will be brought to life during the Australian Open by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special 'Winning Moments' series.Luzhou Laojiao will benefit from global exposure and brand engagement through the Australian Open partnership including international broadcast visibility and a world class hospitality offering."We are delighted to welcome Luzhou Laojiao to the Australian Open partner family, a significant event in the history of our organisation," Tennis Australia's Chief Revenue Officer Richard Heaselgrave said."We've made no secret that China and the region are a major priority for the Australian Open, and that we take our role as the Grand Slam of Asia-Pacific seriously.""The Australian Open is the biggest sports and entertainment event in the world in January, and the world's best players and stunning tennis action attract the eyes of the world both in Melbourne and through our global broadcast.""This partnership is undoubtedly another historic milestone in the internationalisation journey of Luzhou Laojiao. In the future, we will work closely together with the Australian Open in promoting the sport of tennis, establishing sports charity programs, and building a stronger consumer base to activate this comprehensive, multi-dimensional and long-term collaborative partnership, as well as to enhance our communications with our global consumers, and further expand the brand influence of Luzhou Laojiao in the world," Luzhou Laojiao's Board Chairman Mr Liu Miao said.As the first Chinese Baijiu brand to partner with a Grand Slam event, Luzhou Laojiao will further enhance the diversity of food and drink experience at the AO, as well as introduce the unique Chinese Baijiu culture and etiquette to fans around the world.With the transformation into one of the world's leading sports and entertainment events in recent years, the Australian Open has witnessed a soaring number of new fans from the region watching and visiting the event than ever before. This enables the Australian Open to be an exciting platform for partners to connect with these fans in a number of engaging ways.Tennis Australia established offices in Shanghai and Hong Kong in recent years, whereby a team of local specialists develop and operate multiple Australian Open-related events throughout the year, tailor content designed for fans in their local markets, and promote the Australian Open to tourists wanting to experience the event in person.This along with the support of strong business, media, travel and government partnerships, enables the Australian Open to continue to cement itself as the Grand Slam of the Asia-Pacific....
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World Poker Tour Names FansUnite Official Partner
Innovative Blockchain Sportsbook Partnership Includes International WPT Television DistributionFansUnite Entertainment Inc. (http://www.FansUnite.com, "FansUnite"), an award-winning sportsbook blockchain protocol that is revolutionizing the sports betting world, has been named a World Poker Tour™ ("WPT") "Official Partner."The WPT, the poker behemoth known for its work in gaming and entertainment is now entering the technology space, marking WPT's first foray into the blockchain space.  The multi-pronged partnership will see FansUnite integrated into a multitude of WPT's offerings, including:International TV distribution.Showcasing "Plays of the Week" on Heads Up Daily (HUD) on Super Channel in Canada, as well as numerous other appearances across the broadcast. HUD is the multiscreen destination for all things relating to Esports and video game culture.Social media cross promotion.On-site promotions and unique player opportunities at WPT events throughout Europe and Asia.Joint WPT and FansUnite promotional tie-ins in conjunction with FansUnite official partner Leicester City Football Club of the English Premier League."We are thrilled to introduce FansUnite to the WPT's millions of poker players and fans across the globe through television, digital media, live events, and more, and we look forward to further strategic partnership integrations and activations with FansUnite," said WPT CEO Adam Pliska.Poker players can expect to see engaging promotions, such as giveaways, contests, and product showcases at select WPT events throughout Europe and Asia. FansUnite will work in conjunction with WPT's casino partners to showcase the company's offerings to players and operators alike."Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment. WPT's worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry," said FansUnite CEO Darius Eghdami. "This partnership introduces FansUnite to millions of poker enthusiasts across the globe, and gives WPT partners the first look at our industry-changing technology."In addition to the sportsbook offering, the FansUnite Protocol serves as the blockchain-based infrastructure for sports data applications, daily fantasy sports and a variety of other applications reliant on sports data....
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The Rise of Shirt Sponsorship in English Football
Look at photos or videos of the great footballers from the early-to-mid twentieth century – George Best at Manchester United, for example – and one thing immediately strikes you: the plainness of the kits. You have the club’s colours, their crest, the player’s number… and that’s it. Fast-forward to 2018 and the first thing you notice on a football kit is the advertising. It’s everywhere. There’s the massive advert on the front, which dominates the club crest in terms of size. There’s the manufacturer’s logo. As of the 2017/18 season, there are shirt sleeve sponsors now too. This level of advertising hasn’t simply appeared, however. Over recent decades, the size of the sponsorship deals clubs have negotiated has increased hugely, vastly outstripping the rate of inflation. Premier League clubs will now seek long-term contracts which secure them – in the case of the biggest sponsorship deals – massive sums. In turn, the number of companies who are able to sponsor a football club has been whittled down enormously. To understand the scale of the changes undergone by Premier League clubs in this regard, we must go back to the very beginning. The first British club to become sponsored wasn’t Manchester United, Liverpool or Arsenal. It was lowly Kettering Town, who signed a sponsorship deal with a local tyre company back in 1976. The shirt sponsor was banned almost immediately by the FA. It wasn’t until the next season, in 1977, when the first sponsorships – for Bolton and Derby – were actually permittedBy the dawn of the Premier League era in 1992, almost every major club had a sponsorship deal in place (Wimbledon were the sole exception in the top flight). Many of the companies involved were still local businesses, however. Norwich City, who finished third that season, were sponsored by the Norwich and Peterborough Building Society. Southampton had a deal with a family-run business in the area, Draper Tools. For the record, those teams today are sponsored by LeoVegas and Virgin respectively. Even then, of course, some sponsors were bigger than others. Arsenal were memorably sponsored by Japanese consumer electronics giant JVC. Manchester United had a deal with rival company Sharp. Still, there remained a solid mix between British-based and international sponsors. In the modern day, that mix is long gone. There isn’t a single local sponsor left in the Premier League. In fact, there are only three sponsors who are even headquartered in the UK: Standard Chartered, Virgin Media and FXPro. The changing nature of Premier League shirt sponsors has directly followed the rise of globalisation, particularly favouring the rapidly-developing Chinese and Middle Eastern economies. Much of the sponsorship money now comes from thriving East Asian companies, with several clubs – such as Crystal Palace and Huddersfield – even having Chinese characters on their shirts, to appeal to a television audience half the world away. Two of the biggest sponsorship deals – Etihad Airways and Fly Emirates, signed with Man City and Arsenal respectively – come courtesy of the oil-rich UAE. The biggest deal of all – Manchester United’s with Chevrolet – almost feels quaint in its lack of exoticism, and its advertising of a car manufacturer whose parent company, General Motors, went bankrupt in 2009. There has also been a huge change in the nature of the businesses who advertise on Premier League kits. In the inaugural 1992/93 season’s kits, a wide variety of sectors were represented: technology, alcohol, insurance, car manufacturers, local companies … even Classic FM. No single sector or industry was dominant. Nothing could be further from the truth today. Betting has become inextricably linked to Premier League football, not just through the bookies’ omnipresent football-focused TV adverts, but through their shirt sponsorships too. Of the 20 Premier League teams, nine of them are sponsored by betting companies. If we dip down a little to the Championship, this increases to a whopping 17 out of the 24 clubs. Overall, that means, in England’s top two divisions, nearly 60 percent of the clubs bare bookies’ logos on their shirts. The relationship between gambling and football could hardly be stronger.Interestingly, however, it’s the not the big-name high street bookies who have claimed dominion of this coveted space; your William Hills, bet365s, and so on. In fact, the only one vaguely close to being based in the UK is Betway, sponsors of West Ham United, who have offices in Guernsey. It’s primarily foreign companies, with the Chinese bookmakers – W88, ManBetX and Ope Sports – clearly dominant. Whilst they may be looking to grow their customer base in the UK, their primary reason for these deals is surely to be prominent amongst Premier League fans back in China. Again, we see globalisation in action via Premier League sponsorships. Football has a massive attraction for betting companies. Shirt sponsorship has become one of the main ways in which bookmakers seek to grow their brand, and they’re willing to take enormous risks to do so. Let’s take Betway as an example. They were only founded in 2006, and certainly don’t belong amongst the bookmaking powerhouses like Ladbrokes and Coral. Despite this, they were still willing to commit to a deal worth over £10m with West Ham; the largest outside the big six Premier League clubs. That represents an enormous gamble (no pun intended), but it was clearly one they were willing to take, for a chance to make the Betway betting firm one of the more visible bookies.Times change quickly in football. Less than 50 years ago, football shirts were completely bare. Now, every Premier League club has a multi-year, multi-million-pound sponsorship deal, all for a couple of patches on their shirts. The nature of those sponsorships has changed too over the years, but two things look certain: these deals are only going to grow in size, and – thanks in part to the sponsorship – betting will continue to be inextricably linked with football. Article as posted on These Football Times...
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