2021-07-28
THE CHANGING FACE OF CANADA’S WORKFORCE
NATIONAL STUDYPINK ATTITUDETHE CHANGING FACE OFCANADA’S WORKFORCEA research report for employers on unlocking the potential of a growing South Asian female labour force.Did you know?The South Asian community, as a whole, is the single largest visible minority group in Canada comprising 26% of the total visible minority population. During the COVID-19 pandemic the unemployment rate swelled to 11.3% in July 2020 — out of which 20.4% were South Asian women 37% of women have a university degree compared to 33% other visibility minitorities, and 21.9% of non-visible minorities.Highly educated, young, South Asian women are among the fastest growing population segment in Canada and yet are more unemployed and underutilized in the workplace.@pinkattitudeevolution in partnership with Cultural IQ, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.   HighlightsImmigration is essential to grow the Canadian workforce.South Asian Females make up on average 15% percent of newcomers annually.South Asian Females are one of the most educated workforces in Canada yet are underemployed compared toother ethnic groups.By 2056, Canadian companies will be completely dependent on immigrants for workforce.Corporate Canada needs to prepare NOW to tap the ‘Potential South Asian Workforce’.CulturaliQ in partnership with @pinkattitudeevolution, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.SPONSOR SUPPORTING OUR NATIONAL STUDYInterested in Becoming a Sponsor?For more information please contactpinkattitude@info.caAbout CulturaliQCulturaliQ is a leading marketing agency that helps clients identify untapped cultural market opportunities and understand the cultural nuances required to engage them. Using quantitative, qualitative research methodologies, proprietary multi-channel platforms and leading-edge marketing tools, we help companies and institutions fully optimize their brand and expand their reach to realize their full potential in the cultural marketplace.Led by a senior data research and ethnic marketing veteran, CulturaliQ begins with research and then goes beyond to take care of the entire marketing journey. We lead clients from the initial data and analysis stage through strategy development and implementation… all the way to the shelf!...
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2021-07-27
Grubhub Announces First Major Sports Partnership with Concacaf for the 2021 Gold Cup
Grubhub, a leading U.S. food-ordering and delivery marketplace, struck a partnership to become the official food delivery partner of the 2021 Concacaf Gold Cup, the region’s flagship men’s national team competition. As professional soccer continues to see exponential growth, the deal with the region’s premier men’s national team international soccer tournament represents Grubhub’s first foray into a major sports partnership.Grubhub will kick off its sponsorship of the 2021 Concacaf Gold Cup with various content and event integrations spotlighting the Grubhub Guarantee. The company’s latest feature promises on-time delivery and the lowest price relative to competitors or Grubhub will make it right with Perks. In addition to in-stadium signage, the partnership will include integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s “Unbeatable Delivery of the Day,” and more, echoing the importance of consistency in performance—a common theme throughout the campaign.“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub. “This summer and throughout the tournament, we’re excited to show fans that performance isn’t only valued and demonstrated on the field but through Grubhub and our new Grubhub Guarantee feature.”The Concacaf Gold Cup features the best national teams from North America, Central America  and the Caribbean, competing to be crowned regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervor and fandom.“We are thrilled to be partnering with Grubhub, . The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”Taking place every two years, the Concacaf Gold Cup draws large crowds and millions of television viewers. A celebration of soccer, sportsmanship and culture, the 2021 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks and broadcast by television partners to fans in countries around the world.The 16th edition of the competition, which features 16 national teams, will be held in major metropolitan cities across the United States from July 10 to August 1, 2021....
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2021-07-27
T-Mobile Announces Multi-Year Sponsorship of Southeastern Conference and SEC Network
Brand to Serve as “Official 5G Sponsor of the SEC”Presenting Sponsor of SEC Saturday Night, Regular Season SEC Softball & the SEC Softball Tournament on SEC NetworkSponsorship Activation Throughout SEC Nation & across other SEC ChampionshipsT-Mobile, America’s supercharged Un-carrier, today announced a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official 5G Sponsor of the SEC.”“T-Mobile is teaming up with the SEC to bring these ultra-passionate fans closer to the college sports they love, so they don’t miss a second of the action while tuning in from anywhere,” said Jon Freier, Executive Vice President of T-Mobile Consumer Group. “And it’s all thanks to T-Mobile’s amazing 5G network, covering 300 million Americans and counting. Fans on the ground can expect even more fun to come this season…you won’t want to miss it!”T-Mobile will serve as the presenting sponsor for SEC Saturday Night, SEC Network’s primetime college football franchise, as well as the presenting sponsor for softball on SEC Network. All regular season games televised by SECN, as well as the SEC Softball Tournament, will be presented by the Un-carrier. Additionally, T-Mobile will be integrated on SEC Network programming and throughout the SEC footprint through SEC Nation, the network’s traveling football pre-game show.“We’re thrilled to welcome T-Mobile to the SEC Network family,” said Marco Forte, senior vice president Disney Advertising Sales. “We’re looking forward to building our relationship with T-Mobile and cultivating new, exciting and innovative ways to engage SEC Network viewers and SEC fans with the T-Mobile brand.”In addition to programming, commercial and network mentions, T-Mobile will plus up the experience at SEC FanFare for fans during the football championship, as well as all other major SEC championship events. T-Mobile will also be teaming up with student athletes, legends and teams to amplify some of the biggest moments of the season together. Stay tuned.“The SEC is pleased T-Mobile has joined our official sponsor program,” SEC Commissioner Greg Sankey said. “The SEC sponsor program is important to the mission of supporting our 14 institutions and the addition of T-Mobile expands a robust family of sponsors for the Conference. We are particularly pleased that T-Mobile will be a presenting sponsor for SEC softball, further elevating women’s sports in the Conference.”Source: https://espnpressroom.com/us/press-releases/2021/07/t-mobile-announces-multi-year-sponsorship-of-southeastern-conference-and-sec-network/...
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2021-07-27
Academy Sports Announces Sponsorships With The University Of Texas Athletics And Austin FC
 Academy Sports + Outdoors announced multi-year agreements as a sponsor of Texas Athletics and an Official Sponsor of Austin FC. “Academy Sports + Outdoors is proud to deepen our roots in Central Texas and sponsor the University of Texas Athletics and Austin FC,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “We’re excited to further display our fun product assortment throughout Austin and beyond with these two programs and their loyal fanbases.” As an official sponsor of Austin, FC, Academy will provide select game-day sponsorships, social promotions, sweepstakes and campaigns; it will work with the Longhorns to identify potential collaboration on community initiatives in the Austin area; it will be incorporated into community initiatives and sweepstakes opportunities to benefit fans and non-profits around Austin; and it will take part in a series of content opportunities with Austin FC. “We are very excited to have Academy Sports + Outdoors enhance our game day experience as we welcome fans back to the Forty Acres as part of the largest Longhorn family reunion ever,” said Chris Del Conte, vice president and athletics director. “Austin FC is proud to partner with Academy and jointly help to increase access and interest to the sport of soccer in Central Texas,” commented Andy Loughnane, president, Austin FC. Academy Sports entered the Austin area in 1982 and now operates eight locations around the area. Photo courtesy Austin FC Source: https://sgbonline.com/academy-sports-announces-sponsorships-with-university-of-texas-athletics-and-austin-fc/...
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2021-07-26
Phoenix Suns Partner With Footprint On Arena Naming Rights And Elimination Of Plastic Waste
The Phoenix Suns and plant-based food-packaging company Footprint agreed to a new long-term naming rights deal for the Suns’ downtown arena, now known as the Footprint Center. But the agreement was for far more than tossing the Footprint name on the building. “What we are creating is a living innovation lab for Footprint,” says Robert Sarver, Suns managing partner. “They are going to help us eliminate single-use plastic within our arena, and we are going to help them promote their brand so that over time they will be a household name.” The venue, which underwent a major overhaul before the 2020-21 NBA season, didn’t have a corporate sponsor attached to it for the past season. The announcement of the new Footprint Center name changes that and gives Sarver a “purpose for the name on the building.” “The Suns are our customer,” says Troy Swope, Footprint co-founder and CEO. “We are there to enhance their brand. We will be giving them something the consumer is looking for.”Footprint, based in Arizona, was founded in 2014 by former Intel engineers Swope and Yoke Chung after realizing that plastic was polluting components within Intel’s semiconductors. Following the investigating of plastic’s contamination of food through packaging, Footprint was founded as a materials science company with former Intel scientists and engineers to create a healthier planet by “getting plastic away from food” through the plant-based fiber technology that crafts biodegradable, compostable and recyclable food packaging. Sarver says that as they move to eliminate single-use and multiple-use plastic within the venue as part of a carbon-neutral pledge, the two groups can partner to bring new products to consumers. “We are feeding a lot of people in our arena,” Sarver says. “One of our first goals will be to eliminate the use of plastics in our arena.” Footprint Center will allow the company, now with more than 1,500 employees, to bring products to real-world tests in the arena. “This partnership gives us an unbelievable partner in this innovation,” Swope says. “We are going to have to fail and try and experiment. It is a great area to try a plant-based water bottle to see how people like it. How is the mouth feel? How does it perform in an ice chest? This gives us opportunity to get real-time feedback. The amazing thing about this partnership is it is a lab. It is going to transform the way sports and entertainment is done from a waste perspective. You have to have a place where you can fail, a place where you can learn.”The first change fans will see will be plates, packaging, silverware, coolers and other single-use plastic items that can be replaced with Footprint’s products. Swope says Footprint will have a plant-based water bottle for the arena, but it could take a year or so “to make sure it is right.” While working with all the differing partners and stakeholders, Swope says that within a couple of years they hope to make Footprint Center free of plastic waste. The Suns were one of the first arenas to move to solar-powered energy over a decade ago and Sarver says that they wanted to stay on the sustainable path with the Footprint partnership, something he believes many fans will see as a positive addition to the off-court meaning of the team. “We want a partner that is equally committed,” he says. “Is it a product we can stand behind, a product we believe in and can make a difference to our community? They check all the boxes for us.”Being an Arizona-based company, Sarver says he’s spent ample time at the company headquarters and learning about the process, being impressed not only with the development but with the people. “All of it is done internally, created and invented internally,” Sarver says. “It is fascinating to watch, and you will see more and more of it.” Footprint has created all their own technology and equipment for crafting biodegradable technologies for food product. With over 3,000 invention disclosures, Footprint has already connected with major players in the food industry. The Suns partnership will give them connections to even more potential partners by showcasing products within the arena.“We are going to transform the way stadiums and events are handled relative to materials and waste,” Swope says. “The fact that the Suns gave us this freedom, it was really a no-brainer (to enter into a naming rights deal). It is nothing like stadium rights, it is a partnership in innovation.”Source: https://www.forbes.com/sites/timnewcomb/2021/07/16/phoenix-suns-partner-with-footprint-on-arena-naming-rights-footprint-center-elimination-of-plastic-waste/?sh=608ba20c45cd...
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2021-07-26
Marathons Are Back: Why Races Are Key for Brands Looking to Extend the COVID-19 Running Boom
With COVID-19 forcing people to find ways outside of the gym to stay fit, leading running brands have forged bonds with new runners and strengthened relationships with the experienced. As the world opens back up, the key to securing them all for the long haul might be in races.“It’s our intent to become the best running brand in the world, and to achieve that goal, we have to be close to all kinds of runners — the new entrant to the marathon, the ultrarunner and everyone in between,” said Jeff McAdams, New Balance’s VP of global marketing. “Events are a direct touch point to them, and it influences everything we do to get to that goal.”Industry insiders believe investing in races is a wise place for leading running brands to spend their time and money.“There are two reasons that brands want to be at races. One is the exposure of being on the number bibs, race signing and so forth,” said Matt Powell, senior sports industry adviser with The NPD Group Inc. “Perhaps even more important is that it shows the brand is supporting the industry and supporting amateur runners. These events are really close to the core consumer, and that’s what makes them work.”With more people lacing up their shoes to run than in recent years, brands in the space have an opportunity to get in front of newcomers and grow the community.According to the Sports and Fitness Industry Association’s 2021 Topline Report, 50.7 million people ran in the U.S. in 2020, a 1.2% increase year-over-year from 50.1 million 2019.What’s more telling is the frequency at which people ran. SFIA found that last year there were 26.2 million core runners (people who ran more than 50 times). That’s a 4.5% increase over 2019. People were also going off-road with greater frequency, with roughly 11.9 million people engaging in trail running in 2019 — a 7.8% year-over-year increase.Also, the report revealed running was in the top 10 among almost every age group — from as young as 6 and as old as 64 — for activities Americans intend to participate in during the next 12 months.“No one knows for sure how many from this tidal wave of new runners that started over the past 16 months are going to show up at events, but we’re beginning to get some early reads that a significant number are,” McAdams said. “I think the combination of pent up demand and new demand for the sport is going to flood entrance into events, from 5Ks up to major marathons and ultramarathons.”If the entries into the 2021 London Marathon are any indication, eagerness to get back to races is high. The London Marathon announced in January that it would host the first 100,000-person marathon on Oct. 3, with 50,000 runners hitting the streets in person and another 50,000 breaking a sweat virtually. Entries for the virtual race sold out within 11 days.“We don’t know where race participation is going to end up, if there is going to be this big influx of people and then after one or two races things will go back to a more normal, pre-COVID situation. But I think we’re going to see a tremendous amount of participation, and [race organizers] are going to push the capacity to the brink because people want to be back so bad,” explained Todd Dalhausser, president of Altra, who sponsors events such as the Hardrock Hundred Mile Endurance Run in Colorado.Although many large races have been canceled since COVID-19 hit stateside, brand leaders have learned valuable lessons while waiting for the pandemic to pass — for instance, realizing that sponsorship should be just as much about the journey as it is the destination.Alex Vander Hoeven, GM at Asics Digital and Race Roster, explained, “We learned during the pandemic that races that had a brand that runners love attached were able to survive because they could offer different types of experiences that were engaging enough to keep [people] signing up for virtual challenges. We learned that there are new ways we can leverage these races to connect with runners.”He added, “Now the way we look at sponsorship is we want to extend it past race weekend and become part of the runner journey — become part of the lead-up to race weekend or a virtual challenge or whatever it is that runners are signed up for through the event entity. The sponsorship opportunity represents so much more.”Dalhausser agreed, and he reflected on another time running was booming — more than a decade ago. But at that time, the industry dropped the ball.“In 2008, with the Great Recession, people turned to running because they couldn’t afford luxuries anymore, but they could afford a pair of running shoes, so we saw an influx into running. They were doing races that were cause-led that also turned into social gatherings,” Dalhausser explained. “But we didn’t keep those people in the sport. They moved on to different experiences. Now that we have that opportunity again, how do we keep them believing in the benefits of run? That’s the challenge.”To emphasize those benefits, Altra has launched better-form running classes and nutritional educational sessions. “We can turn up the content and help them rely on us as a resource so they have a better experience when they participate in the sport,” Dalhausser said. “Digital is allowing us to do that at a much faster pace, with an opportunity to reach the consumer more frequently than showing up at a race expo with a booth.”What’s more, Dalhausser said, the pandemic showed Altra that it needed to reevaluate the criteria it uses to determine the events it sponsors.“Pre-COVID, it was, ‘We did that race last year, so we’ll do it again. We’ll put up an arch and some snow fencing because that’s great exposure for the brand.’ That’s not enough anymore,” Dalhausser said. “Because of the digital emergence, we want multiple touchpoints with the consumer. For us, that means we want to be there when you’re considering a race, helping you get prepared, helping host the race and to continue the relationship.”For New Balance — which sponsors the New York and London marathons — today’s evaluation process means its logo will appear in fewer places.“What we’re [striving] for are fewer and better partnerships. We’re not looking for logo placement in as many places as we can get it. If we say we’re only going to work with events that are willing to partner with us to do unique things, that really narrows down the field. We’d rather get involved with runners in a way that is real,” McAdams said. The executive cited the brand’s community-based brew pub for the 2019 London Marathon, and its charitable “1 for You, 1 for Youth” shoe donation program with New York Road Runners that launched in 2015.Race sponsorship also benefit more than brands — the specialty retailers that carry their products get a big boost from them as well.“I would say it’s our Christmas time,” Justin Burdon, co-owner of Heartbreak Hill Running Co., said of each year’s race seasons.Of the different types of events people can participate in, the storeowner said marathons have the greatest impact on sales at Heartbreak Hill, which has three doors in Boston and one in Chicago.“In Boston, March and April are big months for us, and in Chicago, September and October are big months for us,” Burdon said. “In the lead-up to the marathon, we do a lot of training for the community and the Heartbreakers [run group], so it’s important for us to be there for the community, and we also get a buildup in sales as people gear up for the marathon.”How much of a sales gain does Heartbreak Hill experience? Burdon estimates increases of as much as 30% during months leading up to a marathon.“Our training programs are 16-20 weeks, but the real impact [financially] we start to see is around eight weeks before the marathon. In the last eight weeks, people are getting their second or third pair of shoes for training, and they’re getting their racing [look] and their kit together, starting to think about what they’re wearing,” Burdon said. “And on marathon weekend, we see an impact on sales from visitors and people in the town.”Much like the brands that it carries, specialty run retailers look to create engaging experiences to drum up excitement for the local running community.At Heartbreak Hill, for instance, Burdon said the team is already prepping events unique to the store this month, in preparation for the Bank of America Chicago Marathon in October. Plans include a partnership with Take the Bridge, which hosts a series of short night races over city bridges, as well as a local art-driven event that is still in the works.Source: https://footwearnews-com.cdn.ampproject.org/c/s/footwearnews.com/2021/business/athletic-outdoor/marathon-running-boom-altra-new-balance-asics-1203159028/amp/...
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2021-07-22
Fiji vaccination jersey scrapped again following sponsors directive
The Fiji rugby team say a plan to wear a message on their jerseys promoting Covid-19 vaccinations against the All Blacks were scrapped for a second week following a directive from their major sponsor.The Flying Fijians wore jerseys with Fiji Airways across their chest, instead of a message promoting Covid-19 vaccinations.The jerseys were set to read "Vaccinate Fiji - It's your choice".But the players took to the field with a Fiji Airways sticker across their chests instead.Coach Vern Cotter said the team was left out of the loop for a second week, and were only informed of the change on Friday."Those conversations were being had with the sponsor and the (Fiji Rugby) Union," he said."I wasn't aware until things were decided really yesterday that that's what the stance was going to be."The Fijian players also decided against wearing jerseys with the "Vaccinate Fiji" message for last weekend's test in Dunedin, because some of the players didn't want to.It was not clear whether Fiji Airways was unhappy with the compromise message that had been agreed by the players, with the "it's your choice" message labelled in some quarters as a missed opportunity that further muddies the waters around the vaccination message.Cotter acknowledged there was differing views towards vaccinations within the Fiji squad."Obviously it wasn't unanimous the whole thing but it's all about that choice and the main thing was the sponsor wanted that awareness."The messages got through and it was a democratic process, which I take the hats off to everybody. I think what we wanted, what everybody wanted was achieved."Fiji reported a daily record 1405 new cases of Covid-19 in the 24 hours to 8am on Friday, while the death toll rose to 80 - 78 of these from the latest outbreak that began in April.However vaccine hesitancy remained staunch in pockets of Fiji, and the government last week announced tough penalties in order to compel public servants to get vaccinated or lose their jobs.Cotter said the media coverage over the past week also helped to spread the message around vaccinations to a wider audience."It was all about awareness and I think the week of every day people talking about I think it got aired quite well," he said in the wake of Fiji's 60-13 defeat by the All Blacks in Kirikiriroa."I think the awareness worked so it came back to the major sponsor, the space on the jersey, and everyone thought 'well perhaps the job's been done. We'll just put the major sponsor back on and just move on with that, so that's effectively what happened."Fiji's team manager Willie Baleinabuli told RNZ the Fiji Rugby Union lost $FJ400,000 ($US193,000) by not wearing the "Vaccinate Fiji" message on their shirts during last weekend's first test.Fiji Airways had offered their space of the front of the Flying Fijians jersey ahead of the match in Dunedin, but the team said that decision was "sprung" on them at late notice without the necessary consultation.Cotter said the team was also conscious that the airline was their major sponsor and has been doing it tough."If you can understand Fiji Airways is suffering a little bit because of Covid and the fact that there is no tourism and there is no activity for the airline."Everybody is aware of that - the players know it's a major sponsor and they're hurting - and this seemed be the only, seemed to be the fair way of representing that major sponsor."While the Fijian players did not wear a vaccination message on their jerseys, the "Vaccinate Fiji" slogan was displayed on the LED hoardings around the field and a digital logo was projected onto the halfway line at FMG Stadium that was visible to television viewers.Baleinabuli said Fiji Rugby's sponsor group paid for the message to be advertised during the game.Source: https://amp-rnz-co-nz.cdn.ampproject.org/c/s/amp.rnz.co.nz/article/75a2555e-c210-407d-b72e-848d7b574e74...
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2021-07-21
SkipTheDishes named the Official Food Delivery App of the Canadian Olympic Committee ahead of the Tokyo 2020 Olympic Games
Skip to help celebrate the families and friends of Canada’s Olympic athletes by delivering meals through the official Team Canada Family & Friends Portal as they cheer from homeCanada’s largest and most trusted food delivery app is joining Team Canada as the Official Food Delivery App of the Canadian Olympic Committee in a deal that will take them through to the Paris 2024 Olympic Games.Nothing brings people and their communities together like sport and watching the Olympic Games. As a proud Canadian brand, Skip will be delivering the diverse tastes of Canada to Olympic fans in over 250 cities and towns across the country as they follow Team Canada in Tokyo this summer. Throughout the pandemic Skip has focused their efforts on expanding their network across the country, and with this partnership they will be creating even more opportunities for Canadians to enjoy their favourite meals while supporting Team Canada at home.“This partnership strengthens Skip’s commitment to sport at the highest level, and we are humbled to support Canadian athletes as they represent our country on the international stage,” says Kevin Edwards, CEO SkipTheDishes. “We couldn’t be happier to kick off our partnership and celebrate our Canadian athletes with this multiyear deal.”As Canadians cheer on Team Canada from home this year, Skip will also be supporting athletes’ families by delivering meals through the COC’s first-ever Family & Friends Portal. The Portal is a digital rallying point for loved ones of Team Canada athletes where they can participate in ‘Watch and Chat’ sessions during events, share photos and engage as a community from here at home. Skip’s support will ensure they can order from their favourite local restaurants without missing any of the action, no matter what time the games are on.“We’re proud to welcome SkipTheDishes to the Canadian Olympic family,” said David Shoemaker, CEO & Secretary General, Canadian Olympic Committee. “We know that Skip is passionate about sports and our communities across Canada, and we look forward to Skip delivering a vast and diverse offering of meals into our homes as we cheer Canada’s Olympians from our couches and kitchen tables.”As the Official Food Delivery App of Hockey Canada and the NHL, SkipTheDishes is thrilled to extend its dedication to supporting all Olympic sports in Canada, and, with Team Canada, reaching millions of fans across the country....
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2021-07-21
Sandbox Studios launches to create and invest in celebrity product collaborations
As brand-talent collaborations continue to grow, entrepreneur and sponsorship expert Jackie Fast has announced the launch of Sandbox Studios, which is paving the future for partnership deals with celebrities, sports stars, actors, musicians and influencers. Headquartered in West Hollywood, California, Sandbox Studios works with talent and brands to launch impactful consumer products in wellness, lifestyle, technology, food & beverage and media, where the talent in question owns a significant portion of the business. Services include talent strategy, talent sourcing, corporate sponsorship, brand partnerships and creative activation. Slingshot Sponsorship – Staff Portraits On the launch of her company, Jackie Fast said: “Good collaborations are hard to create, but when they work – they really work. What is needed now are the resources and funds to launch great products with talent as a means of distribution. Celebrities are more than just a pretty face and utilizing their creativity to develop meaningful connections with consumers is what the future of marketing will become.” Fast continued: “We are moving away from transactions into an era of value and Sandbox Studios is leading that shift by not just working with brands and talent to create these opportunities but fueling them through investment. By combining $500k – $1m of seed capital for each investment with my expertise in creating world-class partnerships, we are developing a new asset class. One that has been virtually untouched until this point.” Social media has revolutionized traditional advertising by allowing brands to speak directly to their customers. Gone is the middleman of the store clerk or the television channel, instead brands can drop into DMs and connect where it matters most. As part of this shift, the power of fans and celebrity has grown exponentially by allowing brands access. With many online audiences larger than whole countries (Dwayne Johnson’s Instagram following is almost as large as the population of America), there has never been a better time for a brand to reach millions – on a budget.  Since pre-pandemic levels, entrepreneurship at large has risen 40% with female entrepreneurs making a substantial impact within this figure (114% growth in the last 20 years). With billion-dollar exits of Beats, Kylie Cosmetics and Casamigos – everyone is desperately seeking the next big opportunity – however, the formula isn’t as simple as brand + talent. There is an art to creating the right partnership, a skill that Sandbox Studios Founder Jackie Fast has been building on for over 20 years. Sandbox Studios is a natural evolution for Jackie Fast, who started her career in London creating unlikely but exceptionally profitable partnerships with her global sponsorship agency Slingshot Sponsorship. An ESA Member, she recently sold Slingshot Sponsorship for seven figures and has moved to LA to launch Sandbox Studios. Many industry experts and popular personalities are ecstatic about the launch of Sandbox Studios, including powerhouse entrepreneur Jaclyn Johnson, who joined as an advisor.  “The recent excitement with talent-led collaborations is just scratching the surface of what is possible and what is to come. Jackie Fast is an expert at creating authentic and impactful partnerships that drive extraordinary commercial results and with the launch of her new venture Sandbox Studios, she is truly paving the way,” said Jaclyn Johnson, Founder, Create & Cultivate.  For more information, visit sandboxstudios.ventures.  -ENDS- ABOUT SANDBOX STUDIOS Sandbox Studios is a full-service collaborations agency helping talent and brands launch impactful consumer products in wellness, lifestyle, technology, food & beverage, and media. Headquartered in West Hollywood, California, Sandbox Studios is combining their agency expertise with capital to launch talent-owned businesses. Services include talent strategy, talent sourcing, corporate sponsorship, brand partnerships, and creative activation. Sandbox Studios Agency also works with both brands and talent to create and roll-out new collaboration IP with a focus on delivering results. Visit https://sandboxstudios.ventures/blog/ for more information. MEDIA CONTACT Leah Lupo | Black Ops Public Relations | PR@blackopspublicrelations.com Source: https://sponsorship.org/sandbox-studios-launches-to-create-and-invest-in-celebrity-product-collaborations/...
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2021-07-21
TCS Renews Sponsorship Of TCS New York City Marathon Through 2029
Tata Consultancy Services (TCS) has signed an eight-year contract with the New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’s extended partnership with NYRR follows its announcement earlier this month that it would become the new title sponsor of the London Marathon starting in 2022. Collectively, TCS plans to invest $30 million to $40 million annually in global running sponsorships and related community programming from 2022 to 2029. “We are delighted to extend our sponsorship of the TCS New York City Marathon, the foremost running event in the world,” said Surya Kant, chairman, North America, TCS. “We sponsor running events across the world because we want to inspire local communities to live healthy and active lifestyles and also because of the obvious parallels between marathons and the growth and transformation journeys that we help our customers undertake. Running a marathon makes you feel that there’s nothing you can’t do. With each step, you’re building on belief.” As part of the sponsorship, TCS will launch a new version of its TCS New York City Marathon App that incorporates augmented reality features. The new version will include features to support in-person and virtual runners with AR experiences. Fans and athletes will be able to access real-time runner tracking, digital cheer cards and a finishing-time predictor. The other pillar of TCS sponsorship focuses on redoubling its efforts to encourage communities to adopt active, healthier lifestyles. TCS will donate $4 million to NYRR’s youth and community programs including Rising New York Road Runners. TCS will also develop a marathon version of its goIt Stem education contest that will challenge students to develop an app concept that promotes active lifestyles and inclusivity. “At NYRR, we are thrilled to extend our incredible partnership with TCS for the next eight years,” said Kerin Hempel, CEO, NYRR. “Since 2014, TCS has helped us transform our runner’s experience through technological advancements while also providing tremendous support of our community programs across the five boroughs. TCS and NYRR have shared core values, commitment to service and passion for innovation, and I can’t wait to see what we co-create in our next chapter together.” Source: https://sgbonline.com/tcs-renews-sponsorship-of-tcs-new-york-city-marathon-through-2029/...
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