2021-10-21
SoleSavy x Philadelphia 76ers Partnership
Sports and sneakers are synonymous. Without sports, sneaker culture wouldn’t have advanced to the point we’re at now. At SoleSavy we’re committed to enhancing the experiences passionate sneakerheads have. We’re proud to announce we’ll continue that push with the help of the Philadelphia 76ers. Together, we look forward to innovating and producing content throughout the 2021-22 NBA Season. A lot of exciting things are in the works, from sneaker spotlights with some of the 76ers roster, Kicks Cam at home games, and a 76ers x SoleSavy co-branded custom sneaker. Keep it locked! To kick things off, we invited 10 members on an all-expense trip to the 76ers home opener. Expect more member opportunities like this throughout the season. As always, this partnership is a reflection of our amazing community. Big thank you to every member, as you’ve all helped make this possible....
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2021-10-20
Acura brand returns to F1 with Red Bull and AlphaTauri at US GP
Red Bull and AlphaTauri will both race with Acura sponsorship in this weekend’s United States Grand Prix, marking the brand’s first Formula 1 appearance in over a decade.Acura held a regular presence in F1 at its North American races through the 1980s and 1990s, and last featured at the 2007 Canadian Grand Prix on the visors of Honda’s works drivers.Honda’s North American high-performance brand will return to the F1 grid this weekend after both Red Bull and AlphaTauri revealed details of the sponsorship that will be carried at the Circuit of The Americas in Austin.Both teams will feature Acura branding on the rear wings of their cars, replacing the regular Honda logos, while it will also be profiled on the visors and race suits of Max Verstappen, Sergio Perez, Pierre Gasly and Yuki Tsunoda.“As Honda’s high-performance marque in North America it seems only right and proper that Acura should be present at the pinnacle of motorsport: Formula 1,” said Red Bull F1 boss Christian Horner. “We are delighted to welcome them back for this year’s United States Grand Prix. I remember Alain Prost winning the US Grand Prix in 1989 with Acura on his visor, so hopefully having the brand with us this weekend at the Circuit of the Americas will bring us the same result.”This weekend will mark Red Bull and AlphaTauri’s final United States Grand Prix racing with Honda power units ahead of the Japanese manufacturer’s exit from F1 at the end of the year. Verstappen finds himself leading the F1 drivers’ championship by six points and is going in search of a maiden victory in Austin.“It’s very special to have Acura become part of our partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix 2021,” said Masashi Yamamoto, Honda F1’s managing director. “This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America.”“I’ve been a huge Formula 1 fan my whole life, and as a kid growing up in Canada I remember when Acura appeared on the helmets of Senna and Prost at the Canadian Grand Prix,” added Emile Korkor, assistant vice-president of Acura National Sales.“Motorsports competition is extremely important for a performance brand like Acura and we couldn’t be more excited about the partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for this race.”Acura’s primary racing presence in the United States comes in the IMSA SportsCar Championship, where it has two Acura ARX-05 cars in the DPi class ran by Wayne Taylor Racing and Meyer Shank Racing.Source: https://www.autosport.com/f1/news/acura-brand-returns-to-f1-with-red-bull-and-alphatauri-at-us-gp/6693034/...
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2021-10-19
Vodafone to support Welsh & Scottish rugby players in business
Mobile phone giant Vodafone has become the official communications partner to the Welsh Rugby Players Association (WRPA) and Rugby Players Scotland (RPS).Over the next two years it will provide business support and funding to current and former players, from helping them set up a business online to keeping businesses secure from cyber threats.Vodafone will also award annual grants to players to support their learning and development off the playing field.The latest agreement with the Welsh and Scottish players’ associations, builds on its existing relationship with the England Rugby Players Association (RPA).Andrew Stevens, head of small business at Vodafone said: “We are delighted to be expanding our network of partnerships within rugby today. We look forward to working with each association to explore new and exciting ways to support current and former players in their business endeavours.”James King, interim chief executive of WRPA, said: “We are delighted to welcome Vodafone onboard as our official communications partner. For our members to be able to access, support and guidance for their current and future business ventures is really important for us. We must extend our thanks to Vodafone for also including an annual grant to allow players to drive their personal and professional development.”Philippa Hearnden, head of business, WRPA, said: “Working together will create many opportunities for our members to gain valuable experience, guidance and support when venturing into the world of business. This kind of support is key to ensuring our members, the professional rugby players of Wales, are supported and ready for their future endeavours. We look forward to working with Vodafone and the opportunities this partnership creates.”Source: https://www.business-live.co.uk/enterprise/vodafone-support-welsh-rugby-players-21893445...
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2021-10-19
Our Canada, Readers Digest article - Granting the Wish to Wash
Granting the Wish to WashWe are featured in the October/ November 2021 issue of Reader's Digest! See the attached documents for the complete article written by our amazing YYC Program Director Tanaya. With the support of our amazing sponsors, wonderful volunteers, and incredible Caring Community Partners, we are able to improve access to basic hygiene - and basic dignity.Thank you for donating to Soap for Hope Canada & helping us bring hope and dignity through hygiene to those who truly need it. Your support is essential & together we can create a cleaner, greener Canada where no one ever has to hope for soap. ...
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2021-10-18
Giants and Your Local Ford Stores announce new official partnership
Your Local Ford Stores become presenting sponsor of Giants Training Camp and key community initiativesThe New York Giants and Your Local Ford Stores today announced a new multi-year partnership that brings together two loyal fan bases to build a deeper connection in the community.Like the Giants, the Local Ford Stores are active in the Tri-State Area with outreach initiatives that focus on first responders, military personnel, and youth programs. Both brands are excited to amplify their reach, proving that we are all "tougher together.""Your Local Ford Stores are all about building community," Tri-State Ford Dealers Chairman John Billard said. "Now that we've partnered with the Giants, we're excited to be part of the family, where together we can share in new experiences and grow our collective fan bases. Go Big Blue!"Ford, the Official Vehicle, Truck and SUV of the New York Giants, will have an active presence on and off the field at every Giants home game throughout the season. Beginning in 2022, Ford will be the presenting sponsor of New York Giants Training Camp. As part of Ford's "Proud to Honor" initiative, the Local Ford Stores will sponsor the "Military Moment" of the game to salute those who serve. In addition, the "Big Blue Tough Cam" will feature fans showing how they're built tough on the videoboards, much like Ford's Built Ford Tough trucks."The Ford Blue Oval is a symbol of pride and honor, which are also two of the building blocks here at the New York Giants," said Pete Guelli, Chief Commercial Officer of the Giants. "While celebrating and strengthening our legacies, both brands are always building for the future, which is why we're excited to partner with Ford on these community outreach initiatives."The Ford lineup offers something for everyone in the family — SUVs, sports cars, trucks, vans, hybrids, EVs, and commercial vehicles. Ford is revolutionizing its lineup by electrifying iconic vehicles for a new generation, including the F-150 Lightning, Mustang Mach-E, and E-Transit. Ford continues to ride a wave of success with the return of the Bronco, the newly launched Bronco Sport, and the all-electric Mustang Mach-E, all of which will be showcased on-site this season....
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2021-10-18
Flow Alkaline Spring Water Becomes the Official Water Partner of the Montreal Canadiens and the Bell Centre
Flow Beverage Corp., today announced it will be the official water partner of the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) and the exclusive water supplier for the Bell Centre and the Bell Sports Complex. The Flow-Montreal Canadiens partnership includes a comprehensive media plan that comprises rink board advertising during game play, at-concession advertising, in-market point-of-sale programming, and digital and social media activations.The Bell Centre is the largest arena in the NHL and the second busiest as measured by total attendance. It welcomes 2 million+ fans each year through its doors at over 150 events (including 45 Montreal Canadiens games) and plays host to acclaimed international artists. The partnership with Flow, as a high-scoring B Corporation that focuses on sustainability, aligns with the Bell Centre’s own commitment to sustainability as a green building with Recyc-Quebec, LEED, and ICI accreditations.Flow’s CEO, Maurizio Patarnello, said, “We are pleased that we will be the official water partner of the Montreal Canadiens and the exclusive water supplier for the Bell Center and the Bell Sports Complex, reaching millions of fans in Quebec and across North America. This partnership will significantly increase brand awareness, encourage trial of Flow products, and create positive experiences that resonate with our consumers’ health and fitness-oriented lifestyles. Flow is an ideal hydration choice for a world-class athletic organization like the Montreal Canadiens. We look forward to a productive partnership together.”Group CH’s Executive Vice President and Chief Operations & Venues Officer, Daniel Trottier, said, “We are happy to add Flow as an official and major partner to support the organization both on and off the ice. This partnership allows us to count on an established and renowned ally in our mission to provide our fans with the best and healthiest products available on the market. Entering this partnership with Flow was the natural step to take as it builds on our successful collaboration over the last year.”Source: https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/flow-alkaline-spring-water-becomes-the-official-water-partner-of-the-montreal-canadiens-and-the-bell-centre...
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2021-10-18
Mary Brown's is the New Face of Mile One Centre, St. John's NL
Best of cluck to the St. John's sports teams who will be playing in Mile One Centre this season, under a new name.Naming rights to the St. John's arena have been have been bought by the Newfoundland-based fried chicken franchise Mary Brown's.The venue will be renamed Mary Brown's Centre as part of a 10-year deal worth $1.5 million, said St. John's Sports and Entertainment chair and Ward 3 Coun. Jamie Korab in an interview with CBC News."It's good for Mile One. It's good for the city," Korab said.The 6,000-seat venue has carried the Mile One moniker since its opening in 2001, because of its location at the start of the Trans-Canada Highway.The name change takes effect Nov. 5, and will include a new sign on the front of the building and sponsorship deals with the Newfoundland Growlers hockey team and Newfoundland Rogues basketball team.The deal includes just Mile One Centre, not the St. John's Convention Centre, but Korab said the city may consider sponsorship deals for other public buildings in the future.Korab said Mile One Centre has been looking to make a sponsorship agreement since the original deal expired in 2011The stadium has served as a home for several hockey and basketball teams during its time, as well as a popular venue for some of the province's biggest concerts.The City of St. John's ownership of the arena — and subsidization — was an issue during the 2021 municipal election, as the city has stated it's not ready to sell it.He said the deal has no bearing on future ownership of the stadium."It stood the test of time, I think," he said Thursday. "It served its purpose. But you know, I don't have any nostalgic feelings about, you know, moving into a new future."He said the new sponsorship could have a positive impact on the facility, especially since Mary Browns was started in the province."Knowing their marketing ability and the success they've had, you know, I think it'll be a good choice."Although the name Mile One Centre will be no more, Williams said the "Mile One" moniker isn't necessarily gone forever. "I've got the trademark for that name," he said. "I'm just trying to think if there's anywhere else that it could be used somewhere down the road."Source: https://www.cbc.ca/news/canada/newfoundland-labrador/mary-browns-mile-one-name-change-1.6210704...
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2021-10-18
Super Group’s Betway secures official partnership with the NBA’s Dallas Mavericks
We're proud to announce a partnership with one of the most respected NBA teams in the United States.The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognised branding will be shown around the court at American Airlines Center.This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.Anthony Werkman, Betway CEO, said:“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.“The Mavs are a globally recognised team that will help promote the Betway name around the world.“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”Source: https://usblog.betway.com/nba/super-group-s-betway-secures-official-partnership-with-the-nba-s-dallas-mavericks/...
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2021-10-18
Los Angeles Lakers Announce Official Sponsorship with SOCIOS.com
24 NBA Franchises have now joined Socios.com’s mission to enhance global fan engagementThe Los Angeles Lakers are proud to announce a new official team sponsorship with Socios.com, the leading global blockchain provider for the sports and entertainment industry.Starting with the 2021–22 season, Socios.com will be the presenting sponsor of the Los Angeles Lakers Facebook Group, where die-hard fans live and breathe all things Lakers. Once a member of the official fan group, fans can chat, post and view content from other fans, as well as attend virtual events sponsored by Socios.com. Socios.com will also be featured across the Lakers Twitter polls, allowing fans to vote on a variety of team focused topics. Driving brand awareness for Socios.com will be supported by leveraging highly visible TV signage.“As an organization that places great importance on serving and engaging with our fans, we are excited that Socios.com has a shared perspective and will help support our initiatives to serve the Lakers fanbase,” said Tim Harris, President of Business of Operations, Lakers.Alexandre Dreyfus, CEO of Socios.com said: “The Los Angeles Lakers are one of the most prestigious brands in sport and I’m thrilled to be working with them as Socios.com rapidly expands into the U.S. market. What an awesome way to round off another great incredible week of growth.“We’ve laid down some really significant foundations to take fan engagement to the next level in U.S sport and we couldn’t be more excited about what’s to come next.”The Lakers join a 90+ strong network of major international sporting properties on the Socios.com roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.The partnership is part of Socios.com’s growing expansion into the US sports industry. The NHL’s New Jersey Devils became the first U.S. sports franchise to partner with Socios.com in late April, before MMA promotion company UFC® announced plans to launch a Fan Token on Socios.com in May. The Lakers become the 24th NBA franchise to partner with Socios.com.Socios.com has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.Source: https://medium.com/chiliz/los-angeles-lakers-announce-official-sponsorship-with-socios-com-9609b9783372...
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2021-10-18
SAP launches new partnership with Coldplay
SAP is partnering with Coldplay, one of the most celebrated and purpose-driven acts in music today, to help the group achieve its sustainability initiatives around their upcoming Music of the Spheres World Tour. As a global innovator in sustainability, we are committed to bringing technologies and solutions that empower our customers and partners, like Coldplay, to make the world a better place and improve people’s lives. SAP will lead the development of a new tour app that will help raise awareness for the importance of sustainability and encourage fans to make smarter choices when attending shows that will benefit the future of our planet....
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