Dallas-based dairy brand selected as "Official Milk of the Dallas Mavericks"

Brad McCabe Posted on October 11, 2019





Borden, one of America's favorite dairy companies founded in 1857, has entered into an official partnership with the Dallas Mavericks and American Airlines Center in an exciting move to bring venue guests nutritious options for game and event nights. As part of this partnership, the AAC will now sell milk for the first time ever.

"The Mavericks are a beloved team that we are proud to support," said Borden Chief Marketing Officer Joe DePetrillo. "Their games offer fun, positive energy for the whole family, and we are eager to enhance the fan experience."



Borden milk products can be found at Pizza Hut concession stands, the Market To Go food stand and Valor Bar & Burger. For those craving something a bit more indulgent, the Valor Bar & Burger will be serving signature milkshakes made with Borden milk.



In conjunction with the partnership, Borden will offer exclusive fan experiences, including the opportunity to take a Mavericks player to school, serve as a Borden Milk Honorary Co-Captain at the games, or take home their very own Borden growth chart featuring a Mavericks player.



"The Dallas Mavericks are thrilled to welcome Borden to the partnership family, and the fact that they are based in Dallas is even more exciting. There are so many great aspects to this partnership, including Borden's commitment to the Dallas community and exclusive experiences for Mavs fans, that we cannot wait to get started," said Dallas Mavericks CEO Cynt Marshall.



Fans can stay tuned for details on Borden and Mavericks initiatives by following @BordenDairy on the company's social media pages.



Click here to view Borden's profile.

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