The Swiss footwear brand On signed on as the Official Footwear Sponsor for the Laver Cup tennis event.
The next event is being held at TD Garden, Boston from September 24-26, 2021.
The multi-year agreement will have the Laver Cup on-court and on-site staff, including ball kids, being supplied with On footwear.
Twenty-time Grand Slam champion Roger Federer is an ambassador and investor in On. A limited-edition Roger Advantage Laver Cup shoe was designed for the event.
“Whether working behind-the-scenes or on-court, the Laver Cup organizing team will find On’s athletic footwear supports them to run this extraordinary event in style and in comfort,” said On Co-Founder Casper Coppetti “To reflect the unique team competition that makes the Laver Cup so exciting, On and Roger Federer have created a unique and limited Laver Cup edition shoe.”
Photo courtesy Rod Laver, Laver Cup