"Nexen Tire takes on Aggressive Marketing to Strengthen its Position in the US"
Nexen Tire sponsors the American leg of the world's preeminent pre-season soccer tournament to establish a solid market position and raise brand awareness in the States
The marketing effect to be maximized with the revealing of company logo printed on Manchester City's shirt sleeve for the first time
To be more actively engaged with soccer fans and consumers during the tournament, Nexen Tire will also invite Carli Lloyd, a two-time American Olympic gold medalist, to the 'Manchester Derby' match
Nexen Tire, a leading global tire manufacturer and an 'Official Tour Partner of Manchester City Football Club', has announced that the company will officially sponsor the '2017 International Champions Cup (ICC)' in the United States as a part of its aggressive marketing strategy to strengthen its position in the market. The 2017 ICC runs from 19th to 30th July in cities across the States.
Nexen Tire is the Official Tire of the International Champions Cup, where many of the major European club matches take place. Nexen Tire will be presenting its logo to the global consumers through LED advertisement boards installed in all the stadiums. The pre-match player line-up arch, through which players enter, will also be branded with Nexen Tire's logo for the three matches of Manchester City Football Club (Manchester City).
"As the US is a critical market for Nexen Tire, we strategically decided to officially sponsor the 2017 ICC USA to establish a stronger position in the American market," said James Kwon, CEO & President of Nexen Tire America. "Nexen Tire has been growing rapidly in the global market in the past few years, and our aim is to have our brand awareness and market share in the US grow as well."
The marketing effect of Nexen Tire's sponsorship is expected to double, as the company is also the Official Tire Partner of Manchester City Football Club of, who will be participating in the US tour. Manchester City players will be wearing shirts with sleeves emblazoned with Nexen Tire logo for the first time in 2017 ICC USA. Nexen Tire had signed the league's first-ever sleeve sponsorship with Manchester City since English Premier League (EPL) has decided to approve sleeve advertising for the upcoming 2017-18 season.
Many soccer fans are particularly excited about the 'Manchester Derby' (derby: matches between two rivals of close geographical proximity) between, Manchester City and Manchester United, slated for July 20 in Houston, Texas. Since the first derby in 1902, this will be the first-ever overseas match in the 115 years of Manchester Derby history.
Nexen Tire is also inviting Carli Lloyd, a two-time American Olympic gold medalist and a Manchester City Women's player, and Paul Dickov, the legendary player of Manchester City, to the 'Manchester Derby' match, providing fans with the chance to take photos and receive autographs. Additionally, there will be various events in the promotional booths of Nexen Tire in the Fan Fest area during Manchester City's three matches.